Tag: Seasonal Sales

Christmas Marketing Ideas to Boost Your Business
Christmas, the festival celebrating the birth of Jesus is also an occasion for sharing love, gifts, and whatnot. Christmas is one of the most celebrated festivals in the world. As a result, this most anticipated and awaited holiday season brings about a lot of happiness and business opportunities too.

Pre-planning some marketing strategies and executing them well would grab you loads of business and profits during this season. Christmas marketing strategies are ways to promote your products during the holiday season to attract more customers and increase sales. Here are some of the Christmas marketing and advertising ideas that would elevate your business this festive season.

15 Business Marketing Ideas for Christmas
Founders’ views on increasing sales in Holiday Season

15 Business Marketing Ideas for Christmas

Create a Christmas Aura

Make your customers feel that Christmas is arriving. Create an ambiance that gives them a sense of the holiday season. Re-design your logo, theme, animations, and fonts with a Christmas touch like Santa Claus, Christmas tree, snow, etc., While the customers are decorating their homes for the festival, you decorate your store or site and celebrate the occasion along with them. This takes you closer to your customers and develops trust for your brand. It will enrich the bond your customers share with you.

Launch a Special Christmas Sale

Christmas seasonal sale to boost your business

Introducing a Christmas seasonal sale would boost your business during this holiday season. Besides adding some Christmas themes to your store or site’s outlook, bring some changes to your products and services too. Create packages with discounted prices, bundle your products, customize or redesign the packings for seasonal sales, or terrify the customers with your price drops and it can be one of the best Christmas marketing campaign ideas. Creating some of such surprising elements would pull the customers towards your business and it’s one of the best Christmas business promotion ideas.

Campaign Through Emails

Email marketing in recent years has become a significant and powerful medium for showcasing businesses to people. So you can use this technique to send attractive emails to your customers that describe your Christmas sale, offers, price drop alerts, etc. Create an impressive subject line that attracts customers to open your email. Schedule your emails at regular intervals that keep reminding them of the sale. Inject a sense of likeability and longing towards your Seasonal Sale using email campaigns.

28 Best Profitable Christmas Business Ideas To Start

Explore profitable Christmas business ideas for the holiday season. Start a Christmas business with creative ideas for festive success.

StartupTalkySouvik Dey

Utilize Seasonal Keywords for PPC Campaigns

As Christmas is a festival of gifts, decorations, and celebrations, using relevant keywords to promote your business would be a great strategy. PPC always serves to be an important factor that drives customers. And during this Christmas season (which can also be called the shopping season), PPC stands to be a crucial factor that can’t be ignored. Do extensive keyword research and use the apt one for your ad campaigns. This ensures your ads pop up before the right customers at the right time.

Post Blogs, Videos, or Guidelines related to Christmas

Christmas Blogs

Mostly, the Christmas celebrations revolve around activities like Decorations, Giftings, and family meals. All of them are creativity-based pursuits where there’s always something new that one can innovate. So you can create blogs or videos that provide various ideas on Christmas decorations and gifts. Also, you can provide step-by-step guidelines or procedures to perform those activities. You can connect these posts to your products or services wherever possible and use them as a platform for your sales promotion.

Organize a Christmas Giveaway

Organize Christmas Giveaway

Plan a giveaway contest for your customers by offering astounding gifts. The giveaways can be constructed based on the nature of your business. You can offer seasonal gifts for people who have made the maximum purchase or decide the winner using a lucky draw. You can also use this system to encourage your existing patrons to bring in new customers to your business. Giveaway gifts can be anything from highly hyped mobiles to holiday vacation packages. Such giveaways with popular products or services will prove to be a great marketing idea to boost your business and can be one of the top Christmas marketing ideas.

Best Gift Shop Business Ideas | Tips For Gift Shops

Want to start a gift shop? Starting & running a gift shop can be exciting. Read the Best Gift Shop Business Ideas and tips to start gift shops.

StartupTalkyATHUL C K

Gift Cards or Vouchers

Christmas Gift Cards and Vouchers

Not all people are experts in gifting. Most of them would be excited about it but confused about what to choose. Offering gift cards or gift vouchers in this instance would be a great boon for such customers. This reduces the customer’s stress and also guarantees you a sale worth the same or more than the price you sold the gift cards for. You can also offer discounts on gift vouchers to promote its sale. This can be a promising way to retain your customers and also bring in more of them for your entity.

Instigate a Sense of Urgency in Customers

It is the nature of the Christmas season to adorn our places, make our loved ones happy through gifts, and cherish family time together. So, people will be triggered to shop more. You can capitalize on this shopping season by creating a sense of urgency in your customers. Use words like “Limited Period Offer, Only a Few Hours/Stocks Left, Act now, Grab before it’s gone, etc., in your marketing campaigns. Tagging these words along with exciting deals can be the best combo for kick-starting your Christmas sale. They create a dire rush in people not to miss the opportunity.

Don’t miss out on the ‘After Christmas Sale’

The ‘After Christmas Sale’ also has a huge market and reception among customers. People who had missed the earlier sales and were busy with Christmas celebrations would love to feast on this opportunity. The days between Christmas and New Year are the best time to initiate this sale. Usually, people would be relaxed during these days after a couple of weeks of busy celebrations. Take advantage of this situation to re-instigate your sales. You can also slash the prices for old wares, offer exciting benefits, and clear your stocks using this sale.

Insane Marketing Strategies Successfully Implemented Ever | StartupTalky

Do you love Marketing? Which is your Favourite? Here, we’ve made a list of some Insane Marketing Strategies that were successfully implemented. Check the article.

StartupTalkyKaran suri

Throw a Party or Lunch

Hosting a party or lunch for your customers along with employees can be the best way of getting to know your community. This brings your customers a step closer to the business and makes them feel more important. A small initiative like a party can deeply root the customers for your growth.

Create Christmas Packaging

Starbucks Christmas Packaging

Holiday-themed packaging can turn any product into a gift, so customers won’t need to pay extra for gift wrapping. It also adds a festive touch, making your products feel special for the season and helping to boost your sales and revenue. This is one of the easiest and best Christmas marketing ideas for small businesses.

Partner With Influencers

Influencers are essential for a successful Christmas marketing strategy. They promote your products to their followers on social media, showing off the best qualities of your brand or a specific product. Influencers can inspire their followers to buy and make great brand ambassadors.

Create an Advent Calendar

Create Christmas Advent Calendar

If you have different products, try showing them off with an advent calendar or Christmas bundle. Cosmetic and chocolate brands have done this for years, and it can work well for other brands too. This idea can increase your holiday sales, and if customers like your products, it may lead to more sales in the future.

Partner With a Charity

Christmas is the season of giving, so inspire your customers to support a cause your brand cares about. You could create special Christmas products and donate part of the sales, or invite customers to donate to a charity you support.

Be clear and open with these efforts. Customers want to see proof of their impact, so share the results with a follow-up message.

Create a Santa Wish List

A Santa wish list is a great way to show off different products or services with little effort. You can gather all the product photos you’ve collected and share them as a carousel on your feed.

Adding a fun caption will help explain your idea and give more details about the products. Plus, you can use Instagram’s shop tab to link to your website or show prices in the pictures.

Founders’ views on increasing sales in Holiday Season

Kapil Gupta – Founder and CEO of Ruhe Group of Companies

Mr. Kapil Gupta, Founder and CEO, Ruhe Group of Companies

A significant increase in overall sales is seen throughout the holiday season due to expenditure driven by the festivities. Therefore, each business employs unique strategies to increase sales during this critical season. Retailers utilize data to optimize inventories to address the demand without building up a significant backlog of orders or incurring exorbitant holding fees. For example, data-driven predictive sales and inventory intelligence enables retailers to automate demand forecasting and planning. – Mr. Kapil Gupta, Founder and CEO, Ruhe Group of Companies

Rupesh Jain – Founder of Candere by Kalyan Jewellers

Mr. Rupesh Jain, MD & CEO, Candere By Kalyan Jewellers

Retail & e-commerce/online brands rely heavily on the festive/ wedding season to increase their sales margin through accelerated market & data-driven strategies/approaches. – Mr. Rupesh Jain

Here are some strategies to drive/maximize sales growth:
- On-purchase discounts & offers to attract more & more customers.
- Launching various promotional campaigns specific to occasions for a customer connect, re-channelizing the usual marketing strategies to generate positive business outcomes.
- Keeping an innovative and efficient marketing approach for increased sales.
- In a golden era of digitization, technology is important to generate accurate sales data to determine successful business metrics and drive sales.
- Use statistics and data to study the traffic of the holiday season and capitalize on evolving and emerging trends by announcing new, contemporary launches.
- Retention of long-associated customers during the holiday season is a must by giving an additional percentage in existing/ seasonal/festive offers as brand goodwill.
Conclusion

These are some of the simple and best ideas that could lift your Christmas seasonal business you can also follow during the 12 days of the Christmas marketing campaign. You can choose any or implement all of the above ideas as each of them would serve as a value addition to your profit. Make the best use of this busiest shopping season and grab as many customers and profits as you can.

Merry Christmas!

FAQs

What are 12 days of Christmas promotion?

A 12-day Christmas promotion is a marketing event where you disclose a surprising sale item and every day you announce the winner of a set giveaway item.

What should I give away for Christmas?

Some of the giveaways for Christmas are:
- Holiday Packages offer
- Gift Card and Gift Vouchers
- Surprising high Discount Deals
- Food Coupons
- Travel Products
What are good Christmas marketing strategies for retailers?

Good Christmas marketing strategies for retailers include offering holiday-themed products, using influencer promotions, creating gift bundles, supporting a cause, and using festive packaging to attract customers.

How to promote Christmas sales?

Some of the best ways to promote Christmas sales are:
- Launch Buy 1 Get 1 Offer
- Offer free shipping and returns
- Run a holiday contest
- Promote Gift Cards
- Offers surprisingly High discounts
- Run a “12 Days of Christmas” promotion
November 12, 2024
How To Get Your Business Ready For A Seasonal Sale?
In the world of business, earning money by selling your products can be called an ultimate goal. Every mall, electronics store, supermarket, automobile store has this thing called seasonal sales.

So the thing which exactly happens in these sales is, it comes at a particular time. During these, which usually happen on special days Or during the clearance phase, the products are of low prices. Less pricing is a strategy that would attract more customers.

Seasonal sales also include sales at a particular season, where products specific to that season are available. Some discounts are also available. The offering of discounts is in such a way that the store doesn’t get any losses. The profit margin is marginal on individual products during these sales. But the perk is, it attracts more customers because everyone loves reduced prices.

There are some specific and well-crafted strategies everyone must be aware of before starting seasonal sales. These tips would help the stores and shops make more profit by attracting more customers. Let’s discuss these tips one by one.

How to Prepare your Business for Seasonal Sale

Start planning before the season hits
Planning the budget for seasonal Sales
Promoting the seasonal sales
Season focussed marketing strategy
Inventory Management according to demands
Setting minimum order quantity
Quick shipping and good delivery speed
Clear return and exchange policy
Creativity in orders
Watch your competitors

Conclusion
FAQs

Tips for seasonal Business

Start planning before the season hits

It is the most important thing we should keep in mind before starting our sales. Procrastination shouldn’t be an option. A beforehand planning would help just as a hurried plan might ruin the wholesales. The plans regarding the budget, the profit margin, consumer choices, the advertising of new brands, percent of discounts are also the key points to focus on. It is to increase the human workforce are all planned.

The business plan should be in such a way that everything would be ready during the sales. It reduces pressure as well as doesn’t let mistakes happen. It ensures that enough time is there to jot down a perfect strategy that would lead to more fame and extract a good amount of profit.

Planning the budget for seasonal Sales

Plan the budget for seasonal sales

It is important because the sale should in a way that the store or shop doesn’t go into a loss. Also as more customers would come during the sales, more workforce is required. Seasonal sales might need to employ more salespeople. Especially in malls and apparel stores, where people often flock during sales, more salespeople would help them choose according to their whims.

The budget should also include the expenses for the banners, advertising, and the salaries of the extras during sales. The budget should be such that everyone is satisfied and still a good amount of profit is made.

Promoting the seasonal sales

Seasonal Sales

Promotion is the key that brings more customers. The promotion of the sales includes using certain advertisements be on the television or newspaper, passing out flyers, making posters, banners outside the shop, etc. The most strategic part is to put a little information regarding the discounts and the list of new products in the advertisement that lets more people know that there is a sale going on.

People should also have a good experience when they come to the store. Customer is also a crucial agent of advertisements. A happy customer would bring in more customers or visit the next time. It improves the trust of people in the store or brand.

Season focussed marketing strategy

Technology helps in chalking out strategies. The making of diagrams of the profits and losses forms to know about customer experiences. It also provides knowledge about customers having an online transaction option. The usage of net banking is essential to enhance performance. The budget should also be a part of the marketing strategy. It is the overall strategy.

What is the Major Difference Between Advertising, Publicity and Promotion?

If you’re planning to promote your product or service, you might want to know the difference between these marketing tools – Advertising, Publicity, and Promotion.

StartupTalkyAbinaya Arangarajan

Inventory Management according to demands

Knowing the demands of the customers at a specific period or season is the key to attract them. For example, if it’s a winter sale, more winter clothes are the key. A wide range of choices is also crucial. It leads to a customer liking many products and buying them at once.

In the case of the automobile industry, this is also important. If customers start preferring a specific type of vehicle, that model should be available in plenty. Also, different color choices of the model should be available. It is because everyone does have a specific liking. Good quality products without any defects should be present in the inventory.

7 Roles Of Fulfillment Companies in Startups

Taking the risk of beginning a startup is an all-encompassing task that will put your entrepreneurial skills to the test. Those bold enough to take this daunting step are generally motivated by a fierce belief in the product or service they are providing. Though what can often happen is that

StartupTalkyLakshya Singh

Setting minimum order quantity

The possession of a particular number of products brought together helps to make a good profit and sell off more items. Also, it manipulates the mind of the customers into thinking that they have been offered low prices. It can be explained with an example – a handkerchief that costs $10 can be sold for $25 for 3 . This will be beneficial for both the store and the customers.

Also, this helps small businesses in online stores. They provide reliable prices and have a minimum order quantity that lets them sell their products well.

Quick shipping and good delivery speed

It is applicable in online businesses. A quick delivery speed keeps the customers happy. During seasonal sales, the number of customers increases. Good shipping speed avoids cancellation and makes people but more. The delivery men should be polite. Also, the company should work to set up sound networks of delivery. The experience of the customers is what matters the most.

Clear return and exchange policy

It is something that provides confidence to the customers. They can rest assured that if a product purchased doesn’t meet their needs, they can return it within a stipulated period. However, this might be confused and damaged products would be returned. So these policies should be clear.

A stipulated period of 7-14 days is mandatory for return and exchange. The product shouldn’t be damaged while returning. Also, the bill must be present to prove that the customer bought the product from that specific shop. Items such as inner garments and hygiene products shouldn’t come under return policy until it’s proven that they are unused.

Creativity in orders

Being creative is something that draws attention. Providing trinkets and gifts is an example of this kind. Some stores also provide flowers and drinks to their customers. It ensures satisfaction among them. They would like to visit the store more often. Also, creative advertising catches the eye of the audience. They come in large numbers.

Best Gift Shop Business Ideas | Tips For Gift Shops

Want to start a gift shop? Starting & running a gift shop can be exciting. Read the Best Gift Shop Business Ideas and tips to start gift shops.

StartupTalkyATHUL C K

Watch your competitors

It will prevent entirely making a plan similar to the competitors in the market. Also, one should utilize the strong points. Thus, having a favourable plan is mandatory. It enhances competition and further improves the quality of seasonal sales.

Conclusion

Business is just like a game of capturing more and more customers. The brand that is the most creative with its sales gets more profit. These strategies mentioned above can help a brand grow and strive. Knowing about the needs of customers and keeping them happy should be the key objective. After that, good planning, advertising, and recruiting are crucial for a good business.

At present, when there are many brands, only some can capture the hearts of people. A well-thought strategy is the main thing that is necessary for doing. So, one follows it and executes it properly even a smaller brand would be able to compete with the great brands. Also, a good watch should be kept on the competitors and try to learn from their good points. It will help in a rise in fame and profit.

FAQs

What is seasonal promotion?

Seasonal promotions are special offers, discounts or limited edition products that are occasion specific or season specific.

What are examples of seasonal businesses?

Some of the seasonal business examples are:
- Rakhi Business
- Kite Business
- Fire crackers Business
- Woollen Clothes business
- Raincoat business
What are seasonal products?

Seasonal products are the products that are available in the market during a particular seasons or periods of the year only and are not available during another period.
September 14, 2021