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Tag: search rankings

  • The Top AI SEO Tools for Improved Search Engine Rankings

    They say SEO was cool back then.

    It is cool even now. In fact, today’s SEO, if done the right way, can yield better results than anything else. Search Engine Optimisation (SEO) has become more crucial than ever for businesses to gain visibility and drive organic traffic to their websites, more so with so many blackhat techniques and GPT content pieces flooding the internet, every now and then. With the rapid advancements in technology, AI-powered SEO tools have emerged as powerful allies for marketers and SEO specialists in improving their organic performance. These tools leverage artificial intelligence to automate various SEO processes, from keyword research and content optimisation to competitor analysis and link building.

    In this article, we will look into some of the top AI SEO tools available in 2024 that can help you automate your organic performance and achieve better search engine rankings. These tools are designed to provide valuable insights, enhance content creation, and optimise your website for improved visibility and engagement.

    1. Semrush
    2. Surfer SEO
    3. Alli AI
    4. RankIQ
    5. Frase
    6. Diib
    7. Outranking
    8. NeuronWriter

    1. Semrush

    Website semrush.com
    Rating 4.5
    Platform Web, IOS/Android
    Best For Agencies and businesses of all sizes
    Semrush - Top AI SEO Tools
    Semrush – Top AI SEO Tools

    Semrush is a comprehensive AI-driven SEO tool that offers a wide range of features to support marketing professionals in maximising their success in organic search rankings. With Semrush, you can access millions of national and local keywords and uncover the most relevant and high-performing keywords for your content. The platform’s AI-powered Keyword Magic Tool provides long-tail keywords, search volume data, and keyword difficulty scores to help you get better out of your content effectively.

    Semrush’s AI capabilities extend beyond keyword research. The platform offers an AI-driven site audit feature that identifies technical SEO issues and provides actionable recommendations for improvement. This ensures optimal site health and search visibility. Furthermore, Semrush’s AI tools assist users in making the most out of their ad spend, monitoring competitor ad copies and landing pages, and assessing Google Shopping ad campaigns.

    Features:

    • AI-driven keyword research
    • Technical SEO audits
    • SERP position tracking
    • AI-enhanced content creation
    • Real-time content metrics
    • Competitor analysis
    • Keyword & backlink gap analysis
    • AI-powered ad optimization
    Plans Pricing
    Pro $139.95/Month
    Guru $249.95/Month
    Enterprise Starts at $5000/Month

    2. Surfer SEO

    Website surferseo.com
    Rating 4.8
    Platform Web
    Best For Small bloggers, organisations with multiple websites, and large agencies
    Surfer SEO - Top AI SEO Tools
    Surfer SEO – Top AI SEO Tools

    Surfer SEO is a popular AI-powered SEO tool that simplifies the optimisation process and helps you increase your website’s organic traffic and rankings. Trusted by leading companies such as Lenovo and Shopify, Surfer SEO offers a range of features to improve your SEO efforts.

    One of the key features of Surfer SEO is its Grow Flow tool, which provides weekly SEO insights. It helps you identify high-ranking keywords, research niche topics, discover relevant internal links, and generate fresh content ideas. The Keyword Research tool allows you to find related topics and assess keyword difficulty instantly.

    Surfer SEO’s SEO Audit tool helps you identify errors in your SEO strategy and provides valuable insights such as page speed, keyword density, missing backlinks, and NLP sentiment. The tool also allows you to monitor your competitors and improve your own website content based on their successful strategies.

    Features:

    • Grow Flow
    • Content Editor
    • Keyword Research
    • Audit
    • Keyword Surfer Extension
    • AI Outline Generator
    Plans Pricing
    Essential $99/Month
    Scale $219/Month
    Enterprise Custom

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    3. Alli AI

    Website alli.io
    Rating 4.4
    Platform Web
    Best For Small teams, eCommerce stores, and tech hubs
    Alli AI - Top AI SEO Tools
    Alli AI – Top AI SEO Tools

    Alli AI is an AI SEO tool that allows SEO teams to automate their efforts easily. It offers custom automation, enabling teams to tweak changes for every page without the need for coding know-how. Alli can be integrated into any content management system, making it accessible for businesses using platforms like Shopify and WordPress.

    With Alli AI, you can automate time-consuming tasks such as meta tag optimisation, link descriptions, and alt tags for images. The tool’s algorithms are self-adjusting, meaning they adapt to SEO best practices. Alli AI’s live editor allows you to modify and streamline page content instantly, making it easy to update your website and publish changes immediately.

    Additionally, Alli AI provides recommendations for link building by examining large websites online and in your industry. The tool’s AI reports offer valuable insights to improve your SEO strategy, including keyword ranking reports, recommendation exports, and site sales reports.

    Features:

    • Content optimization
    • Automation
    • Live editor
    • Link-building
    • SEO reports
    Plans Pricing
    Business $299/Month
    Agency $599/Month
    Enterprise $1199/Month

    4. RankIQ

    Website rankiq.com
    Rating 4.7
    Platform Web
    Best For Bloggers and small businesses
    RankIQ - Top AI SEO Tools
    RankIQ – Top AI SEO Tools

    RankIQ is a user-friendly AI SEO tool that helps bloggers and businesses automate their SEO strategies. It suggests titles and content for your posts, making it easier to write better content quickly. RankIQ includes a list of carefully selected, high-traffic, low-competition keywords to boost your website’s organic search traffic.

    RankIQ’s blog post outline feature generates content briefs based on the topics you should cover, allowing you to produce high-quality content that can rank on the first page of Google. The tool uses AI to find the best results on Google, ensuring you have the correct keywords in your arsenal. RankIQ also prepares a detailed AI SEO report based on Google search results.

    The platform has an intuitive design and provides video clips to guide users on how to use the product effectively.

    Features:

    • SEO content briefs
    • In-depth keyword research
    • Leading keywords by niche
    • Rank checks
    • Content optimization
    Plans Pricing
    Monthly $49/Month

    5. Frase

    Website frase.io
    Rating 4.8
    Platform Web
    Best For Content marketers and marketing agencies
    Frase - Top AI SEO Tools
    Frase – Top AI SEO Tools

    Frase is an AI SEO tool that simplifies content research and optimization. Trusted by clients like Coursera and Merkle, Frase helps users create thorough content briefs in minutes. It compiles, analyses, and consolidates the best content from SERPs, allowing you to research keywords, headings, and concepts used by your competitors.

    Frase’s content upliftment and analytical features include an easy-to-use text editor for comparing your content to that of your competitors. The tool generates a topic list to assist you in publishing Google-friendly content. Frase’s dashboard analyses content opportunities and provides insights based on Google Search Console data, helping you stay on top of your SEO game.

    The platform also offers a Crash Course section, providing comprehensive lessons and quick demo clips to help you start using the software immediately.

    Features:

    • Content optimisation
    • Automated content brief
    • Content scoring
    • Custom templates
    • Outline builder
    • Content analytics
    Plans Pricing
    Free Trial $0/Month
    Solo $15/Month
    Basic $45/Month
    Team $115/Month

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    6. Diib

    Website diib.com
    Rating 4.6
    Platform Web
    Best For Individuals and owners of multiple websites
    Diib - Top AI SEO Tools
    Diib – Top AI SEO Tools

    Diib is an AI SEO tool that provides SEO and traffic insights to help grow your business. With Diib, you can automate SEO and compare your performance against competitors. The tool offers a growth plan with customised objectives and alerts for SEO, social, mobile, and visitor experience.

    Diib allows you to monitor your SEO keywords and backlinks, track competitor rankings and changes, and generate new keywords and content ideas. The tool also automates website monitoring, notifying you of any issues related to speed, security, rankings, and competitor activity.

    Diib provides a daily health score to check the performance of your website, taking into account 12 metrics. This helps you stay on top of your SEO game and make data-driven decisions.

    Features:

    • Growth plan
    • Keyword rankings
    • Checking of SEO gaps
    • Competitor monitoring
    • Website monitoring
    • Daily health score
    Plans Pricing
    Free $0/Month
    Pro $14.99/Month

    7. Outranking

    Website outranking.io
    Rating 4.7
    Platform Web
    Best For SMEs or solo freelance content creators
    Outranking - Top AI SEO Tools
    Outranking – Top AI SEO Tools

    Outranking is an AI SEO tool that focuses on addressing organic traffic and engagement issues. The tool makes automatic content creation simple by analysing top-ranking sites and providing an automatic draft based on SERP data. You can then make further edits, fact-checks, and rewrites as needed.

    Outranking ensures SEO is a priority in every generated content, including blog outlines, briefs, titles, and omni-channel campaigns. Its SEO Content Editor helps assess meta titles and descriptions, H2 and H3 tags, and answer ‘People Also Ask‘ questions. The tool is suitable for solo content creators or companies with smaller teams.

    Features:

    • Outline Builder
    • Concepts
    • Workflows
    • SEO Content Editor
    • Internal linking
    Plans Pricing
    Starter $19/Month
    SEO Writer $79/Month
    SEO Wizard $159/Month
    Custom Plan Custom

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    8. NeuronWriter

    Website neuronwriter.com
    Rating 4.4
    Platform Web
    Best For Marketers and agencies
    NeuronWriter - Top AI SEO Tools
    NeuronWriter – Top AI SEO Tools

    NeuronWriter is an AI-powered content tool that helps content writers create excellent articles and social media posts for improved search engine rankings. The tool’s AI Writer generates AI-written content for more efficient writing and SEO optimisation.

    NeuronWriter leverages data on Google SERPs, competition insights, and natural language processing (NLP) to create effective content related to your target keyword. The tool also offers features such as internal linking recommendations, competitor analysis, and AI reports to further enhance your SEO strategy.

    The platform supports over 170 languages, has a Document Management system, and comes with a content planner function for well-organized SEO campaigns.

    Features:

    • AI Writer
    • Competitor Analysis
    • Content Planner
    • Custom Columns (analytics)
    • Multi-Language Support
    • Interoperability
    Plans Pricing
    Bronze Plan $14/Month
    Silver Plan $27/Month
    Gold Plan $41/Month
    Platinum Plan $55/Month
    Diamond Plan $70/Month

    In conclusion, these top AI SEO tools can upscale your organic performance and help you achieve higher search engine rankings. Whether you’re a small blogger or a large agency, these tools offer valuable insights, automation, and streamlining features to enhance your SEO efforts. By leveraging the power of AI, you can stay ahead of the competition and drive more organic traffic to your website. It is important to choose the tool that best suits your needs and budget. Each tool has its unique features and strengths, so be sure to explore them thoroughly before making a decision. With the right AI SEO tool in your arsenal, you can unlock new opportunities for growth and success in the traffic-thirsty online era. However, as we have always said – it is about the ‘horses for courses’ approach. 

    FAQ

    What are the best AI tools for SEO rankings?

    Here are some of the best AI tools for SEO rankings:

    • Semrush
    • Surfer SEO
    • Alli AI
    • RankIQ
    • Frase
    • Diib
    • Outranking
    • NeuronWriter

    How to use AI for search engine optimization?

    AI can boost SEO by optimizing keywords, generating content ideas, analyzing competitors, improving user experience, automating reporting, and personalizing search results.

    Does Google SEO punish AI?

    No, Google doesn’t punish AI content outright. It focuses on content quality, relevance, and value. If AI-generated content meets these standards, it can rank well. However, low-quality or spammy AI content may be penalized.

  • What is Google PageSpeed Insights and How Can You Achieve a Perfect 100% Score?

    In this fast-paced world, nobody has the time to sit and wait for a webpage to take many minutes to download. It is simple to say that faster websites tend to rank higher in search results, increasing visibility and organic traffic. Furthermore, a faster website has a positive impact on conversion rates and sales.

    A web page’s speed is critical, as it is directly proportional to the user experience and search engine rankings. A slow website can give you a higher bounce rate, which is something Google might not like.

    If your business page is struggling for more than 10 seconds to load, then you’re losing out on some serious business. However, you can take some measures to improve your page speed, and the best way to do so is by taking help from Google’s PageSpeed Insights tool.

    What is Google PageSpeed Insights Tool?
    Why is Page Speed Essential for Your Business?
    How Does Google PageSpeed Insights Work?
    How to Use the PageSpeed Insights Tool
    What Techniques Can You Follow to Improve Your PageSpeed Insights Score?

    Worldwide Market Share of the Largest Search Engines in 2022 | Google's Search Dominance
    Worldwide Market Share of the Largest Search Engines in 2022 | Google’s Search Dominance

    What is Google PageSpeed Insights Tool?

    Google PageSpeed Insights is a free tool for measuring the performance of websites. It offers information and suggestions to assist website owners in improving the functionality and speed of their sites. Based on a variety of performance criteria and best practices, the tool analyzes a webpage and assigns it a grade.

    This insight tool is probably one of the best available and can really help you deal with your page speed. But can you score 100% on Google PageSpeed Insights? Yes, of course, you can!

    Before we get to how to score a perfect 100%, let us understand why page speed is important and how Google’s PageSpeed Insights works.

    Why is Page Speed Essential for Your Business?

    Page speed is an important component in getting your website ranked higher in Google search results. You will not rank on the first page if your website is not on par with the top ten organic pages. Needless to say, concentrating on page speed is mandatory to have a successful business and a website that converts.

    There are several reasons that tell us why page speed is crucial:

    1. Search Engine Rankings: We already know Search engines, like Google, consider website speed as one of the factors when determining search rankings. Websites that load quickly usually have a better chance of appearing higher in search results, which can lead to increased visibility and organic traffic.
    2. Higher Conversion Rates and Sales: Another reason for having a faster website is getting a higher chance of leads and conversion rates. Research has revealed that even slight enhancements in website speed can result in notable boosts in conversion rates. When users can browse your site smoothly and without difficulty, they are more inclined to carry out desired actions or make purchases.
    3. User Engagement and Retention: A slow and dull website can have a negative impact when it comes to user engagement. It can happen that visitors may leave your website before examining its content or connecting with your business if it takes too long to load. A quick-loading website, on the other hand, encourages people to remain longer, view more pages, and interact with your content.
    4. Accessibility and Inclusivity: A fast website load time certainly promotes accessibility and inclusion. This also impacts people who have slower internet connections or impairments but can still surf or browse your website without aggravation or difficulty.
    5. Reputation and Trust: Having a slow website can harm your reputation and decrease trust in your brand. This is because users may view a slow website as being unprofessional, unreliable, or insecure. On the other hand, a fast website will increase trust and credibility, which will improve your brand’s image.

    How Does Google PageSpeed Insights Work?

    It is said that the Google PageSpeed Insights tool is powered by Lighthouse. It assigns ‘lab data’ and ‘field data’ that control the functionality of a page. When scanning a website, ‘lab data’ is collected in a controlled environment and is a wonderful approach to detecting performance issues and developing solutions to them. On the other hand, when people load a page, ‘field data’ is acquired from real-world performance statistics. As a result, certain issues and blockages can be seen here.

    Based on its study, the tool provides a score for the webpage. The score is calculated on a scale of 0 to 100, with higher values signifying greater performance. The score is divided into three categories: Green-Good (90–100), Orange-needs-improvement (50–89), and Red-Poor (0–49). Following this, it recommends specific actions to fix issues, such as using browser cache, compressing pictures, decreasing render-blocking resources, and many more.

    How to Use the PageSpeed Insights Tool

    Using Google PageSpeed Insights is a straightforward process that requires no extra understanding. However, we have listed a step-by-step guide on how to use PageSpeed Insights:

    Access PageSpeed Insight

    In this first step, open your web browser and go to the Google PageSpeed Insights website.

    Google PageSpeed Insights Tool
    Google PageSpeed Insights Tool

    Enter the URL

    You’ll notice a text field in the PageSpeed Insights tool where you can input the URL of the webpage you wish to analyze. In that area, type or paste the URL of the website you wish to test.

    Start the Analysis

    After you have entered the desired URL, hit the Enter key or click the “Analyze” button. PageSpeed Insights will begin analyzing the performance of the webpage.

    Review the Results

    Core Web Vitals Assessment | Google PageSpeed Insights
    Core Web Vitals Assessment | Google PageSpeed Insights

    PageSpeed Insights will display the results on the same page once the study is complete. You’ll get different performance rankings for mobile and desktop, as well as extensive information and recommendations.

    Interpret the Scores

    PageSpeed Insights assigns a score from 0 to 100 to mobile and desktop performance. Higher scores denote superior achievement. As we have mentioned earlier, the scores are shown in color-coded representation in three categories: Red color shows 0-49, Orange color shows 50-89, and Green color shows 90-100.

    Google PageSpeed Insights Score
    Google PageSpeed Insights Score

    Analyze the Recommendations

    Once the scores are displayed, the tool provides a list of recommendations to improve your website’s performance. These suggestions are derived from best practices and specific issues uncovered during research. Each recommendation is accompanied by an explanation of the problem and steps to resolve it.

    Implement Optimisation

    To enhance the speed and performance of your website, follow the suggested optimizations, such as optimizing images, making use of the browser cache, minifying resources, and removing render-blocking scripts.

    What Techniques Can You Follow to Improve Your PageSpeed Insights Score?

    By regularly monitoring your webpage performance, you can get a 100% score, however, it is essential to keep in mind the best methods and follow the recommendations to help you optimize your website for better speed. Here are some of the techniques that can help influence your website’s performance:

    Image Optimisation

    One of the most important aspects of having a good website impression is having the right size of an image. Another biggest demerit of a slow webpage can be having a larger image, which can have a huge impact on speed. Having your site’s pictures optimized is often the best place to start making changes because the benefits in both load time and page speed may be considerable. It is advised to use photos that are correctly sized and compressed. Consider adopting next-generation picture formats such as WebP, or WP Smush Image, Compress JPEG, Optimizilla, TinyPNG, or ImageMagick, whichever suits your needs, and can drastically reduce file sizes while maintaining image quality.

    How to Optimize Images for Improved Web Performance Without Compromising Quality

    Reduce Server Response Time

    Reduce response times by optimizing your server and database setups. To serve your content from geographically spread servers, use caching methods and consider employing a content delivery network (CDN). Improving server response time boils down to ensuring that your website is hosted on a reliable server. By using a CDN, your website’s static assets can be cached and served from servers located closer to your users, resulting in improved loading speed and broader reach across the globe.

    Enable Browser Caching

    Browser caching is another vital factor that can help you improve your website’s performance. Consider setting suitable cache headers in the browser to allow it to save static files and minimize needless downloads.

    Caching works in a way by recollecting all the resources that do not require loading again, such as logos or footers, every time a user visits your website. By using free and popular plugins like W3 Total Cache and WP Super Cache, you can help increase your webpage speed. Additionally, these plugins can also be used to minify your HTML, CSS, and JavaScript files by removing unnecessary characters, spaces, and comments.

    Reduce the Number of HTTP Requests

    Multiple redirections can accumulate over time and degrade page load speed when browsers are compelled to perform additional HTTP queries, increasing load time. To reduce the number of HTTP requests required for loading CSS and JavaScript files, it’s recommended to combine and minimize them.

    Conclusion

    A website’s speed plays a key role in offering an excellent user experience. With the help of the Google PageSpeed Insights tool, you can enhance your search rankings, boost conversion rates and sales, and build a strong global brand. This tool is incredibly helpful in identifying areas for improvement and providing valuable insights into your website’s performance. Thus, you must prioritize optimizing your business website in order to create a better online presence and effectively engage with your target audience.

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    FAQs

    What is the Google PageSpeed Insights tool?

    Google PageSpeed Insights is a free tool for measuring the performance of websites. It offers information and suggestions to assist website owners in improving the functionality and speed of their sites.

    How are Google PageSpeed Insight scores classified?

    The scores are divided into three categories: Good (90–100), Needs-Improvement (50–89), and Poor (0–49).

    How do I boost my Google PageSpeed Insights Score?

    Some techniques that can help you boost your PageSpeed Insights score include image optimization, reducing server response time, enabling browser caching, and reducing HTTP requests.

  • Google Penalty: How Does It Hit? | How to Fix Google Penalty?

    Google tends to update its search algorithms almost every day. Approximately, these changes happen 500-600 times a year. These changes may or may not bring a significant impact.

    In case of significant changes, it can make people update the way of writing for SEO. The main aim of such changes is to help the people to get as appropriate a response to their questioning as possible.

    Be it bloggers, marketers, corporations, everyone understands the value and importance of appearing on the first page of google. To appear on the first page is not very easy as there are so many websites that are present over the internet.

    In order to be on top, different strategies need to be applied. These include adding keywords, quality content, adding links, and more. But sometimes, people tend to use unfair methods to be on top.

    Google has its own guidelines that should not get hampered. So, if any sites disrupt its basic guidelines, then Google’s algorithms might issue penalties for that.

    Yet, it is not impossible to fix a penalty. With some actions and patience, you can deal with it.

    What Is Google Penalty?
    How Does a Google Penalty Hit?
    Google Penalties and Their Fix

    What Is Google Penalty?

    In simple terms, it means punishment imposed by Google on the site whose content happens to be at odds with its marketing standards.

    Google has its ranking algorithm that keeps on updating. So, when it suggests that a site has used Black Hat SEO, it automatically issues a penalty. Black Hat SEO is using invisible text, private network links, and more. This means making a site rank higher with unfair means.

    Thus, it is an action taken by Google against any website that violates its guidelines or standards.

    About Google Penalty

    How Does a Google Penalty Hit?

    Google Penalties can hit your site in two ways:

    Google Penalties Can Be Hit Manually

    It is a penalty imposed by an analyst that is an employee of Google. It is applied when the analyst finds that a site is not in accordance with the guidelines of Google.

    To know if you have been hit by it, go to the Google search console. You probably have got a notification regarding the penalty that led to the decline of your site’s traffic and rank.

    Google Penalties Can Hit Algorithmically

    It is a penalty that happens because of an update in the algorithms of Google. It happens due to the impression of Black Hat SEO on a website or its page.

    To know if you have been hit by it, you will need to compare the time when you lost your organic traffic with the date and time when a new update of the algorithm happened. You can check the update history of Google algorithms for this.

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    Google Penalties and Their Fix

    Sometimes to rank a site higher in a quick way, people resort to deceitful means. They put unnecessary private links, keywords, and invisible texts. But while doing so they often forget that they might be smart but Google is indeed smarter.

    Google has its own standards and guidelines and it doesn’t tolerate when a site defies it. So, as a punishment, it issues penalties.

    Here are some of the basic penalties that might happen to you along with their fixation:

    Creating quality links is an important part of search engine optimization. It helps to increase the page rank of your site. There are certain people that use artificial links in their link profile. Google does not support the use of such links and thus, imposes a penalty for link schemes.

    Fix

    If you got hit by a manual penalty on your site, you can get a list of problematic links through the Search console (It is a web service by Google that allows you to measure search rate, traffic of your site, fix errors, and more). You can also use tools like Moz Pro, Monitor Baclinks, etc. to gain a complete list.

    After getting the list, you need to analyze every single backlink. Then, remove all the problematic links that you find from your site. You might not be able to remove every link on your own. So, you will need to contact the owner of those links through emails to get them removed.

    Next up you will need to use Google’s disavow tool to inform Google about the artificial links. Then use submit a file to Google Search Console along with the links you want to disavow.

    WIDGET: leadform | CAMPAIGN: Link Building

    Thin and Duplicate Content

    It means having too little or irrelevant content on the page. Such pages are seen as the ones of low quality. Duplicating simply means copied content. It means copying the entire content from a site and putting it on your own without changes or bringing more worth.

    Fix

    When the penalty hits your site, for this reason, the simplest and best thing you should do is to discard the pages affected. However, if such pages are valuable to you, and you cannot delete them then you need to include better content in them to make them valuable. You can use SEMrush to identify duplicate content.

    Once you address the thin content after that you need to use the reconsideration request tool present in Google Search Console to request reconsideration from Google.

    Remember to amend all the content before requesting reconsideration.

    Keyword Stuffing or Hidden Text

    It is a technique of search engine optimization considered as webspam. So, it is basically a part of Black Hat SEO. It means the process of loading a webpage with unnecessary keywords to exploit the site’s ranking in search results. Hidden text is adding unnecessary white or number 0 font to fill up the content.

    Fix

    In case of this penalty, you need to remove all the spam keywords or hidden texts on your site. After removing them, submit an indexing request. You can use the fetch and render tool of Search Console for this. This will help you to make Google revisit your website after the changes are the revision.

    Masking or Redirects

    It means showing different web pages to the users and Google. In redirects, one web page is shown to Google but when a person opens the page, it redirects to another page. This is against the guidelines of Google. This penalty can affect a few pages of a site or even the entire website.

    Fix

    Examine your site and find the links that redirect. It occurs when URLs are replaced by redirect links. After correcting this, you need to file a reconsideration request so that the Google webmasters can review your site and lift the penalty.

    In all these cases of filing a reconsideration request, always remember to include everything that you did to rectify your mistake. Keep track of every activity you performed on your way. It should include how you solved the mistakes and you will ensure that such mistakes would not happen again.

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    Algorithm Penalty

    When it comes to algorithm penalties, the reconsideration requests cannot help. Since these penalties happen on their own because of the updates, it does not involve analysts of Google to lift them up.

    Fix

    Visibility index chart of the SISTRIX toolbox with activated event pins can be used. It will help you to find out if your domain has been hit by a filter. This will give you the hint that you might have been hit by an algorithm penalty.

    In this case, the best thing you can do is rectify all the issues that you find might be hampering your traffic or ranking. Changes should be made in a way that the filters no more find any breach of the guidelines of Google. After that, you can wait for Google as it reindexes and recrawls your site.

    This penalty thus, cannot be removed manually but it can only be removed by an algorithm.

    Conclusion

    If you use bad SEO practices on purpose or even unintentionally, it can lead you to get hit by a penalty. Google’s penalty can create a great deal of damage to any site. It can lead to a sudden decline in organic traffic and ranking. In cases of companies’ sites, it can also lead to a decline in their revenue.

    It is always better to avoid using any unfair practices to increase the ranking and respect the guidelines set by Google. Also, you can keep a regular check on your site’s activities and solve any problems when you find them. After all, prevention is better than a cure.

    FAQs

    What are the factors when Google Penalties are issued?

    Google penalties are issued for:

    • Link Scheming
    • Thin and Duplicate Content
    • Keyword Stuffing or Hidden Text
    • Masking or Redirects
    • Algorithm Penalty

    What is Google penalty for keyword stuffing?

    Google penalizes your website if they find keyword stuffing. The webpage could be demoted in rankings, or even removed altogether.

    What are the tools to check duplicate content on your webpage?

    Some tools to check duplicate content are:

    • Semrush
    • Quetext
    • Copyscape
    • Plagspotter
    • Duplichecker
    • Siteliner

  • How to Check for Backlinks of a Website?

    Backlinks add credibility to your web page, and act as a vote of confidence, by the other websites which have backlinks to your website. This means that the higher the number of backlinks other websites have for your websites, the better the search engine ranks your site in the search results. This is why having more backlinks to your website gives it an edge over others in a similar domain.

    Spending on SEO is a good practice, only until it helps you rank better. If you have any bad links to/on your website, the overall search ranking of your website is highly affected. This is where backlink searching tools come in handy. Moreover, it is extremely important to evade link-based penalties, that are easily avoidable with Backlink searching applications. It also helps escape de-indexing of your website and saves it from negative SEO.

    Sometimes it is necessary and unavoidable to perform a backlink analysis of your competitors, to see where you lag, and in what area or domain, the audience is driven by your competitors. By doing this, you can assess the competition in the industry that you’re part of, and analyze what makes others rank better than you. You can also identify the strong backlinks that your competitors use to drive more audience and earn their search ranking, which you can later use on your website.

    • Make a list of your competitors from the industry or domain. You can use various tools including Alexa’s Audience Overlap tool to do this.
    • Mark the number of backlinks for each competitor. You can do this using various site comparison tools.
    • Make note of the page authority of the linking sites, since the sites with a higher page authority contribute more and a greater value.
    • Analyze the linking sites to identify which of them are driving higher traffic to your competitor’s websites. You can also link to common backlink websites using the saved list.
    • Save the sites which you find are of higher value in backlinking and prepare a link building plan to link with the same.

    Various tools help you find backlinks to a particular site or a page and analyze page authority and perform backlink analysis. Here we compare 5 Backlink Checker and Analysis tools, which help you look for backlinks and can help you grow organic traffic on your site using backlink analysis.

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    Moz Pro
    SEMRush
    Ahrefs Backlink Checker
    LinkMiner
    BuzzSumo

    Moz Pro

    Moz Pro Backlink

    Moz Pro offers a complete analysis of the URL of a website that you need to check for backlinks, and all you need to do is sign up. Get the Page Authority, Domain Authority, inbound links, and much more to know why your website ranks what it does. It also allows you to monitor where your competitors earn their links and helps you fix broken links to your site, improving the quality. Moz Pro can do more than just check for backlinks, including researching for quality content and analyzing other SEO elements.

    Features Offered by Moz Pro

    • Moz Pro helps you detect spam links to your sites and hence improve the quality of backlinks for better SEO.
    • Analyze full anchor text and see how other websites are linking to your website, and also check domain authority, page authority, and spam with a spam checker.
    • Analyze links in real-time and find when your website is gaining and losing links, and also discover who links with your competitors.
    • Research top performers, your competitors and compare your content to see how you can rank better in SEO, and google search.
    • For finding backlinks, Moz Pro has a very simple interface where all you need to do is signup and enter the URL that you need to check the backlinks for.
    • Create a Moz account to access and utilize SEO tools and verify your email.
    • Enter the URL of the website or the page that you wish to search for backlinks.
    • Get complete URL analysis with not just the backlinks, but also other SEO data.

    SEMRush

    SEMRush is a tool that offers quality backlinks and also helps you check for them along with enhancing your SEO ranking. It helps you build SEO friendly links and improve outreach, and is an acclaimed tool for that matter. SEMRush also flaunts the world’s largest Backlink Index, with public updates every 2 days. Moreover, it offers you Backlink Analytics, Gaps, and Audit with a unique suite and a lot more functionality than other Backlink searching tools.

    Features Offered by SEMRush

    • The Backlink Analytics provides you with research and insights into your competitions along with backlink opportunities and a clean link profile.
    • Compare backlink profiles with the Backlink Gap tool and benchmark backlink profiles of different domains and assess your situation.
    • SEMRush also offers to audit your backlink profile, and helps you get rid of toxic links with backlink monitoring and analysis.
    • SEMRush allows you to brand, schedule, and white-label your data and also build custom pdf reports.
    • Search for backlinks, filter them, identify toxic backlinks with markers, and use other backlink filters and integrations.
    Ahrefs Backlink Checker

    Ahrefs Backlink Checker is an all in one SEO analysis tool which offers a powerful and robust backlink checker. It possesses the most powerful web crawler with an accumulation of 24.71 trillion links and 170 million unique domains, seconded only by Google. It helps you monitor your backlink profiles, analyse the target backlink profile, along with organic traffic associated with each linking page. You also get other SEO tools such as site and keyword explorer, site audit and rank tracker.

    • Ahrefs Backlink Checker lets you analyse domain and page-level metrics, such as referring domains, backlinks, domain rating and Ahrefs rank.
    • Get real-time analysis of the growth and decline of backlinks, as well as insights within the target backlink profile.
    • Ahrefs Backlink Checker also allows you to sort and filter backlinks by language, type, platform, domain range and URL rating.
    • You can also view and analyze estimated traffic in each linking page and referring domain along with insights into the website or page.
    • It also allows you to track websites linking to your target with metrics including domain ratings, referring domains, and estimated organic traffic among other parameters.

    To check for backlinks, all you need to do is paste the URL into the backlink checker, and voila, all the information you need is right in front of you.

    LinkMiner

    LinkMiner, a powerful backlink checking tool as suggested by the name, helps you find backlinks of competitors, and evaluate their SEO potential. With its robust and efficient interface, it lets you preview the referring website or page in the tool itself, and search for the anchor placement. It also allows you to save relevant URLs so you can link with them in the future. Moreover, LinkMiner flaunts a database of over 9.5 trillion backlinks and about 2.5 trillion unique URLs, to check against.

    Features Offered by LinkMiner

    • LinkMiner lets you find powerful backlinks and also allows for backlink analysis with categories.
    • It also allows you to evaluate the strength of backlinks using link metrics with citation flow, external links and trust flow among others.
    • You can also view the live preview of backlinks to evaluate their potential along with a highlighted anchor and basic characteristics.
    • It further allows you to save backlinks to a Favorite list, which you can use to link in the future. You can also remove previously replicated backlinks.
    • LinkMiner allows you to do some advanced backlink analysis and lets you find your competitors’ domain when doing keyword research.

    BuzzSumo

    BuzzSumo lets you find and monitor backlinks with competitive intelligence and build a content strategy. It helps you analyze your competitor’s content and activity and notifies you and helps you make the right choice. BuzzSumo also helps you look for content and filter relevant stories which are fit for your audience. Moreover, with the Crisis Alerting of BuzzSumo, you have a better chance of responding to risks and opportunities.

    Features Offered by BuzzSumo

    • Discover new content and get relevant ideas with the keyword generation tool that offers search trends and full insights.
    • With great content filtered through billions of articles online, deploy data-driven content and succeed in competitive benchmarking with volumes of data.
    • Identify and find authors and influencers on social media to recognize the winning strategy, and search influencers based on the content they share.
    • With the help of BuzzSumo, you can track your competitors and brand mentions with updates. Alerts with keywords and topics keep you informed.
    • With powerful APIs, BuzzSumo allows you to build internal reporting tools, client dashboards, enhance web applications and a lot more.

    Conclusion

    A Backlink is a great way to increase traffic to the website. It is a form of indication, in which someone talking about a topic related to you, your service, or your product wishes to refer to your website. This helps people gain more knowledge regarding the topic they are searching for and also makes it very easy to gather information.

  • What Is Backlink Profile and Why Is It So Important for SEO in 2022?

    We all have used the Google search engine. Where we just need to post our question and Google will point out all relevant information from its collection. The information received is in the form of multiple links given in a list form. Through which users can select anyone as per the criteria they want.

    But have you ever wondered what can be the thing that divides the information in such a manner and ranks them? Which source has to be placed at the number one position and which information has to be given the next position.

    For easy understanding, we can assume that all the process is based on a few different concepts such as SEO, Keywords, Backlinks, etc. In this article, we will be going through the concept of Backlink and its importance for SEO.

    What is Backlink?
    What is a Backlink Profile?
    Importance of Backlink Profile for SEO

    What is Backlink?

    A backlink is a name given to those links that direct a user from one webpage to another. They can be the links of directing from one website to another also termed as external backlinks. Or they can be the links directing the user from one webpage to another webpage of the same website, also termed as Internal Backlink. The other common terms used for a backlink are an inbound link and an incoming link.

    Backlink has many roles when we talk about a website and its Google ranking. Google was launched in 1998. From then till now there are many changes made in it at every possible angle to provide better service.

    At the time of its initial launch, Google used to provide the results based on links attached with a web page. The original algorithm used for providing web page ranking was named “PageRank”.

    After many years, all basic things have evolved into better options. But the idea of a ranking webpage with the help of a backlink has still stayed at the same place with a minor change.

    Earlier pages were shown based on backlinks only. However now the results are based on multiple factors, with backlink considered as one of the key factors in determining the results. So with this theory, we can assume backlink is still a fundamental part of SEO.

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    Backlink profile in simple words can be said as the collection of all links directed to the particular website. Backlink profile is not just a simple collection of links, it stores all the information and characteristics of links such as types of links, anchor text, domain quality, relevance, link quality, page performance, etc.

    The prime work of backlink profiles is to enable easy and quick help in determining and achieving higher ranking, determining the tactics to increase traffic to the site, and many other similar services.

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    Backlink has a simple concept. But the work it does and the importance it carries for SEO is a lot to consider.

    Each website is created with the purpose of the target to achieve the best Google rank. To fulfil the target, Backlink can be one of the key factors. When multiple websites provide the link of any single webpage, Google finds it trustworthy. Hence the results shown include the webpage in a good ranking position.

    It is not a mystery of using backlinks for increasing the traffic of a site. The main purpose of a backlink is to direct a user from one site to another or from one page to another. So when there are multiple backlinks given, there are more chances of driving traffic to the site.

    New Content Is Searched by the Means of Backlink

    There is an abundance of content posted on Google each day. For the reason of finding new content, Google algorithm “spider” takes the help of backlinks provided by the trusted sites.

    If the backlinks are given by trustworthy platforms, Google gets the idea of content as useful information. The same mechanism is applicable for users also. When a user gets some backlink from their trusted source, the content from the link will also have a similar impression on the user. Hence it creates a good impression and increases the trust between both the user and search engine.

    Creates a Way for Initiating a Relationship Between Different Sites

    Having good relations with authentic sites can provide beneficial support. This can be done by using backlink as a conversation method. It is a good practice to use authentic sites for the promotion of our products and sites by the means of someone else’s way.

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    Conclusion

    Backlinks are an essential part of each website. They are responsible for ranking the site in Google and making an impression on Google. Good and authentic site backlink allows the site to be on a better side and having a backlink from spam creates the same impression as a spamming site.

    It is one of the major things to look at and has many roles attached. Some of the essential information has been shared in the above article related to backlink and backlink profiles.

    Frequently Asked Questions

    A backlink profile is a collection of links that stores all the information such as anchor text, domain quality, relevance, link quality, page performance, etc.

    Calculate the total number of links, Number of unique domains, Anchor text usage and variance, Fresh links, and Page performance.

    Backlinks create a good impression of your website. It also helps your website rank higher on Google.

  • What is Google’s Mobile-First Indexing (Explained)

    Google has been promoting website owners and Search Engine Optimizations to adapt to mobile-first indexing for the past decade. Back in 2015, Google was promoting a mobile-friendly tag and Mobilegeddon. Recently they have come up with a new move mobile-first indexing.

    They have been experimenting their mobile-first indexing for the past few weeks. From March 2021, Google has told that they would use Mobile-first indexing for all your websites. This was originally supposed to be in September 2020, but they pushed it later on.

    What is Mobile-First Indexing?
    How does Mobile-First Indexing Work?
    How to develop a Mobile Site?
    What will be Impacted by Mobile-First Indexing?
    Content parity between Mobile and Desktop
    FAQ

    What is Mobile-First Indexing?

    Mobile-first indexing means mobile only. It means that Google will use its bots that are mobile-friendly to index and crawl through your website. Google’s current guidelines suggest that they do a content-parity test in the beginning and only then they would move the websites to mobile-first. This happens only when they recognize that the websites are ready.

    How does Mobile-First Indexing Work?

    Google has plans to implement Mobile-First Indexing from March 2021, even though your website is not ready for it. If you are posting something on your website that is visible only for desktop users and not visible for mobile users, then it will be invisible for Google’s Mobile-First indexing purposes as well.

    For example, if your website posts contents about Nutrition. let’s say fitness and the post is visible only for a desktop user, and for some reason it is not visible to mobile users. Then, From March 2021 all your fitness-related content will not be indexed by Google.

    Which means that you will lose your ranking for fitness related keywords. This will lead to the diminishing of the Google’s understanding of the whole page, which in turn leads to knock-on effects on your other keywords as well.

    Mobile-only makes it much clear that your content will be indexed and ranked by Google only and only if it is visible through your mobile device.

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    How to develop a Mobile Site?

    There are essentially 3 different ways to have a mobile site.

    Responsive Design –

    This is the most common way through which a mobile site is developed. Here you will serve a single page that will automatically respond to the design to fit the device of the user. In this design, the code used is the same irrespective of the device whether it is a mobile or desktop.

    Dynamic Serving –

    In this method, the server checks the device used by the user who has logged in to your website whether the person is using a mobile, tablet, or a desktop. Later it would send out different HTML, Java, and JS code on the same URL according to the user’s device.

    Separate Mobile Site –

    This is an older way to do it. Here you will have to maintain a separate website only for mobile users. It is often maintained on an m-dot subdomain.

    What will be Impacted by Mobile-First Indexing?

    The main consideration that google looks for is, whether the mobile and desktop contents are the same. To be specific it considers the contents which would have an impact upon indexing, ranking, and crawling.

    It includes internal links, On page contents, Titles, and descriptions, Robots.txt, Page resources, Meta robots, Canonicals, Hreflang, and structured data. In short, it would look at the contents for the users as well as contents that will act as signals for the search engines.

    You can also check if your website is mobile friendly or not. As Google offers a website where you can test your website to see if it is mobile friendly or not.

    google mobile-first indexing
    Google Mobile-friendly Test

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    Content parity between Mobile and Desktop

    When you look at the term mobile-first, the reference content parity does not necessarily mean, all the content must be exactly the same in both mobile as well as desktop. You just have to ensure that the bits that are important for your website visitors and the search engines should be visible.

    It can be differentiated into Two different categories.

    Content

    If you have content on your website which you want your users to see, then you will have to make sure that it is also visible on the mobile website page.

    HTML

    If you have HTML tags that you want the search engines to see then ensure that the tags are present in the mobile rendered HTML.

    These are the two broad categories that you should ensure for content parity between mobile and desktop.

    FAQ

    What happens during Google indexing process?

    Google analyzes the content of the page, catalogs images and video files embedded on the page, and tries to understand the page.

    What are the tools of SEO?

    Ahrefs, Google Search Console, SEMRush, Moz Pro, Ubersuggest are the some of the best tools of SEO.

    How long does it take for Google to index a site?

    It seems to take as little as 4 days and up to 6 months for a site to be crawled by Google.

    Conclusion

    Some of you would have received a notification in Google Search Console long back about the shift to mobile-first indexing of your website. John Mueller has said that we essentially need to be sure that the mobile version when indexed with mobile should be similar to the desktop version. So that we will be able to shift it without any problems.

    Google is planning to implement this mobile-First indexing to every single website in the world.

  • BiQ: AI-Powered SEO Tool

    A proficient SEO tool helps you to find related keywords, trending searches, popular questions, content ideas, etc. to analyze your content and your suggestions to meet SEO guidelines. You can also be able to track your website ranking through ‘Rank Tracking’, which gives you an accurate insight into how well your website is doing.

    You can also filter a long list of keywords in different intents such as Informational, Navigational, and Transactional keywords for your marketing.

    BiQ is one of the most dynamic SEO software. In this review, we will analyze how BiQ covers all these functions mentioned above and more.

    Currently, more than a million users are using the BiQ premium plan, one of its most affordable plans. This plan, however, stands apart because you only pay for the features you use.

    BiQ allows users to boost their SEO rankings
    BiQ allows users to boost their SEO rankings 

    Advantages of doing keyword research:

    • Increase website traffic
    • Rank higher on search engine
    • Learn about your target audience
    • Appear first when people search for your product or service
    • Find niche areas
    • Increase website authority

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    What is BiQ?

    BiQ is an SEO suite that allows users to perform keyword research, AI-guided content analysis, rank tracking, and monitor your overall website progress.

    It has become one of the most popular SEO tools for marketers, entrepreneurs, and bloggers. Its primary function is to find profitable keywords and improve your website’s rank position on various search engines.

    This will help you outgrow your competitors as it comes packed with more than 50 SEO features. The best part is that you only pay for the features you use.

    BiQ – Features

    Keyword Intelligence

    Effective keyword research can make all the difference between you and your competition as it is a very important skill for digital marketers and bloggers. Not only do you need a list of keywords to help you with SEO, but you also need to know what phrases to use while writing on a particular topic. Hence, it is crucial to do keyword research before writing content in order to turn casual fans into potential customers.

    BiQ Keyword Intelligence dashboard
    BiQ Keyword Intelligence dashboard

    BiQ’s keyword intelligence provides you with

    • Related keywords
    • Content ideas
    • Popular questions
    • Trending searches
    • Keyword metrics

    Content Intelligence

    Whether you’re a beginner in content marketing or a professional, it never hurts to revisit your content strategy plan and make sure it’s innovative, updated, and most importantly, it must be relevant to your audience and Google.

    BiQ’s artificial intelligence-guided content optimization helps you understand your customer’s behavior and intentions better. Advanced line-by-line analysis, sentiment analysis, and readability rater will help you streamline your content for your audience and marketing strategy.

    Content intelligence will basically guide you in the sections of your content that need improvement. Adhering to BiQ’s guidelines and suggestions will make your content SEO optimized and rank well on search engines.

    Rank Intelligence

    Rank intelligence is the only real-time Search Engine Result Page (SERP) tool. This means that with BiQ you can find out precisely which keywords you rank for, including hidden keywords you had no idea about. You can do all this with the click of a button.

    Finding out keyword opportunities that your pages are ranked for is the first step to measure your website’s progress and SEO success.

    BiQ Ranking Intelligence dashboard
    BiQ Ranking Intelligence dashboard

    With Rank intelligence, you can

    • Discover your ranking
    • Reveal your hidden ranking potential
    • Receive accurate ranking & traffic reports
    • Identify featured snippet opportunities of your website

    Rank Tracking

    Powerful rank tracking modules give you all the data about your website’s performance on the internet. With rank intelligence, you can uncover the keywords responsible for your website rank, and with the rank tracking feature, you can track all these keywords throughout out your website and optimize them to boost your website ranking.

    BiQ LiveKeyword Extension

    BiQ’s LiveKeyword Extension shows you keyword suggestions with their search volume, competition, and cost per click, free of cost.

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    BiQ – Pricing

    Single – $49/lifetime

    Keyword Intelligence:

    • 250 total researches per month

    Content Intelligence:

    • 100 total analysis per month
    • 50 saved documents

    Rank Intelligence:

    • 7500 total ranking discovery

    Rank tracking:

    • 100 total keywords
    • 50 total tags

    Reporting:

    • 100 exports per month

    Collection:

    • 200 total items per month

    Double – $98/lifetime

    Keyword Intelligence:

    • 500 total researches per month

    Content Intelligence:

    • 200 total analysis per month
    • 100 saved documents

    Rank Intelligence:

    • 15000 total ranking discovery

    Rank tracking:

    • 200 total keywords
    • 100 total tags

    Reporting:

    • 200 exports per month

    Collection:

    • 500 total items per month

    Multiple – $147/lifetime

    Keyword Intelligence:

    • 750 total researches per month

    Content Intelligence:

    • 500 total analysis per month
    • 300 saved documents

    Rank Intelligence:

    • 37500 total ranking discovery

    Rank tracking:

    • 400 total keywords
    • 200 total tags

    Reporting:

    • 500 exports per month

    Collection:

    • 1000 total items per month

    BiQ – FAQ’s

    Can we have more Rank Discovery in Rank Intelligence?

    BiQ has decided to increase the limit by 50% across all 5 deals.

    Can I pay/refill for Rank Intelligence once I’ve hit the cap?

    Yes, you can do that and you will only be paying for what you’ve used. You DON’T need to subscribe to monthly plans to continue using the feature.

    Will I receive future updates?

    Yes, all products and features in the AppSumo plans will receive future updates for free.

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    BiQ – Conclusion

    If you decide to choose BiQ as your primary SEO tool, you are bound to save a huge amount of money as BiQ is the only tool that has flexible usage plans.

    If you are a freelance blogger or a small business looking to grow its website organically then this is for you. You simply don’t need to pay for the features you don’t use.

    BiQ promises its users to control their SEO costs by letting them pay for only the features they need instead of paying for the entire package.