Tag: Search engines

  • Best AI Search Engines in 2024: An Exhaustive Guide

    Monopoly isn’t a monopoly anymore. At least, not on an AI scale. Well, have you ever wondered how AI is changing the way we search for information online? The world of search engines is exploding with innovation, and it’s changing how we find answers to our burning questions. From ChatGPT to Google Gemini, these tools are reshaping our digital landscape and making information more accessible than ever before.

    In this article, we’ll look at the top AI search engines of 2024, exploring how they’re transforming the search experience. We’ll also take a look at the customisable approach of You.com and how Brave Search is balancing privacy with technological advancements. So, buckle up as we explore the future of search and what it means for you.

    The Rise of AI in Search Technology

    Remember when you had to sift through pages of search results to find what you were looking for? Those days are quickly becoming a thing of the past. The world of search engines has undergone a remarkable transformation, and AI is at the heart of this revolution.

    Evolution of search engines

    Search engines have come a long way since their inception in the early 1990s. Yahoo, one of the pioneers, paved the way for a new era of information retrieval. But it was Google, founded in 1998, that truly changed the game. Their PageRank algorithm brought a fresh approach to ranking web pages based on relevance and backlinks.

    As time went on, Google didn’t rest on its laurels. They kept innovating, introducing features like Google Maps, Images, and Scholar. These additions didn’t just upscale the user experience; they set a new standard for what a search engine could do.

    Enter AI, the game-changer that’s reshaping how we interact with information online. It’s not just about finding answers anymore; it’s about understanding context, predicting needs, and providing personalised results. AI-powered assistants like Siri, Alexa, and Google Assistant have become our digital companions, showing us just how powerful it can be in information retrieval. But that’s just the tip of the iceberg. The real revolution came with the introduction of models like GPT (Generative Pre-trained Transformer). These AI marvels can understand and generate human-like text, offering conversational responses that traditional search engines could only dream of.

    Impact on user experience

    So, what does this mean for you? Well, get ready for a more intuitive and interactive search experience. Instead of typing keywords and hoping for the best, you can now have a conversation with your search engine. It’s like having a knowledgeable friend at your fingertips, ready to answer your questions and even anticipate your needs. This shift is changing how we interact with information online. You’re no longer just a passive receiver of information; you’re an active participant in a dialogue. The search engine understands the context of your questions, learns from your interactions, and provides increasingly relevant results.

    But don’t worry, this doesn’t mean traditional search engines are going extinct. Instead, we’re seeing a beautiful synergy between AI and existing search technologies. Google, for instance, is already imbibing AI models like BERT and MUM to enhance their search capabilities. The future of search is exciting, and you’re at the forefront of this revolution. As the tech continues to evolve, it’s redefining what’s possible in the world of information retrieval. So, next time you search for something online, take a moment to appreciate the incredible AI technology working behind the scenes to bring you the answers you need.

    Perplexity AI: The New Frontier in AI Search
    Google’s Search Generative Experience: Transforming Traditional Search
    Microsoft Bing and Copilot: Say Hello To New Search and Productivity
    You.com: Customisation and Versatility in AI Search
    Brave Search: Balancing Privacy and AI Innovation

    Website www.perplexity.ai
    Rating 4.8
    Free Trial Yes
    Platforms Supported Web, iOS, Android
    Perplexity AI - Best AI Search Engines
    Perplexity AI – Best AI Search Engines

    A knowledgeable friend who can answer all your questions in seconds, providing accurate information with sources to back it up. That’s exactly what Perplexity AI brings to the table. This innovative platform is shaking up the search engine world, offering a unique blend of traditional search capabilities and cutting-edge AI technology.

    Perplexity AI’s unique approach

    At its core, Perplexity AI is designed to understand and respond to your queries in a way that feels natural and conversational. It’s like having a chat with a super-smart assistant who has access to a vast library of information. The platform uses advanced language models, including GPT-4 Turbo and Claude 3, to grasp the nuances of your questions and deliver spot-on answers.

    What sets Perplexity apart is its ability to synthesise information from multiple sources, presenting it in an easy-to-digest format. You’re not just getting a list of links; you’re getting a tailored response that directly addresses your query. And the best part? Every piece of information comes with proper citations, so you can always check the original sources.

    Key differentiators

    Perplexity AI isn’t just another search engine with a fancy AI add-on. It’s built from the ground up as an AI-powered search tool, and this focus shows in its features:

    1. Real-time information retrieval: You get the most up-to-date information available, crucial in our fast-paced world.
    2. Multi-model integration: Perplexity uses various AI models, giving you access to a broader range of capabilities.
    3. Conversational interface: The platform understands context, making your search experience feel more like a natural dialogue.
    4. Transparent sourcing: Every answer comes with citations, enhancing credibility and allowing you to dig deeper if needed.

    For those who opt for Perplexity Pro, there are even more advanced features. You can upload your own documents for analysis, and the Copilot feature asks clarifying questions to ensure you get exactly what you’re looking for.

    User adoption and feedback

    The response to Perplexity AI has been overwhelmingly positive. Users praise its intuitive interface and accurate search results. Many have found it to be a game-changer in their daily routines, saving time and effort in information retrieval. What’s particularly impressive is the high user retention rate. People aren’t just trying Perplexity once and forgetting about it; they’re coming back again and again. This loyalty speaks volumes about the platform’s effectiveness and user satisfaction. It’s not just changing how we search for information. Rather, it’s redefining our expectations of what a search engine can do.

    Plans Pricing Pricing
    Perplexity Sonar Models
    Model Price per 1000 requests Price per 1M tokens
    llama-3.1-sonar-small-128k-online $5 $0.2
    llama-3.1-sonar-large-128k-online $5 $1
    llama-3.1-sonar-huge-128k-online $5 $5
    Perplexity Chat Models
    Model Price per 1M tokens
    llama-3.1-sonar-small-128k-chat $0.2
    llama-3.1-sonar-large-128k-chat $1
    Open-Source Models
    Model Price per 1M tokens
    llama-3.1-8b-instruct $0.2
    llama-3.1-70b-instruct $1

    Top AI SEO Tools to Boost Your Rankings
    Discover the best AI SEO tools that enhance your search engine rankings and drive organic traffic to your website.


    Website www.google.com
    Rating 4.5
    Free Trial No, included in Google search for selected users
    Platforms Supported Web, iOS, Android
     Google's Search Generative Experience - Best AI Search Engines
    Google’s Search Generative Experience – Best AI Search Engines

    Ever wondered what it would be like to have a super-smart assistant right in your search bar? Well, Google’s Search Generative Experience (SGE) is making that a reality! This cutting-edge feature is shaking up the way we find information online, and it’s all thanks to the power of AI.

    SGE isn’t just another add-on. It’s a game-changer that’s been seamlessly woven into the fabric of Google Search. You just begin by typing in a question and getting a concise, AI-generated summary right at the top of your results page. That’s exactly what SGE does! It uses a clever mix of AI models, including PaLM 2 and MuM, to understand your query and whip up a tailored response in seconds.

    But here’s the really cool part: SGE doesn’t just regurgitate information. It actually analyses your search intent, digs through high-quality sources, and crafts a summary that’s spot-on for what you’re after. It’s like having a brainy friend who always knows just what you need!

    New features and capabilities

    SGE is packed with nifty features that’ll make your search experience a breeze:

    1. AI Overviews: Get the gist of complex topics without drowning in details.
    2. Follow-up Questions: SGE suggests logical next steps to dive deeper into your topic.
    3. Vertical Experiences: Whether you’re shopping or planning a trip, SGE tailors the search journey to your needs.

    For you shoppers out there, SGE is a real treat. It’ll give you a snapshot of key factors to consider, along with product options, reviews, and up-to-date prices. No more endless tab-hopping to compare products!

    User reception and challenges

    So, how’s SGE being received? Well, it’s a bit of a mixed bag. On one hand, users are loving the time-saving summaries and the way SGE makes complex topics more digestible. It’s like having a personal research assistant at your fingertips! But, as with any new tech, there are some growing pains. Some folks worry about becoming too reliant on AI summaries and missing out on the full picture. There’s also the occasional hiccup where SGE serves up some… let’s say, interesting advice. (Eating rocks for health? Not recommended!)

    Google is working hard to iron out these kinks and improve accuracy. They’re also keeping a close eye on how SGE affects web traffic and ad revenue, making sure it plays nicely with the existing search ecosystem.

    Microsoft Bing and Copilot: Say Hello To New Search and Productivity

    Website copilot.microsoft.com
    Rating 4.4
    Free Trial Yes, free with Microsoft account
    Platforms Supported Web, iOS, Android
    Microsoft Bing and Copilot - Best AI Search Engines
    Microsoft Bing and Copilot – Best AI Search Engines

    There are windows loyalists who are more comfortable with legacy platforms that’s backed by OpenAI. Well, Microsoft‘s got you covered with their dynamic duo: Bing and Copilot. These AI-powered tools are shaking up the way we search, work, and create online. Let’s dive into how they’re changing the game!

    Copilot’s AI capabilities

    What about a brainy buddy who can help you with everything from drafting emails to planning your dream holiday? That’s Copilot for you! This AI whiz can whip up a quick email, suggest your next travel destination (complete with flight and hotel ideas), and even help you save time and money on your shopping list. It’s like having a personal assistant who never sleeps!

    But that’s not all. Copilot takes AI-powered search to a whole new level. Got a complex question? Fire away! You can ask it multiple questions, and it’ll provide comprehensive answers, complete with images, links, and even spreadsheets if you need them. It’s like having a research team at your beck and call!

    Integration with Microsoft ecosystem

    Here’s where things get really exciting. Microsoft has seamlessly woven Copilot into its existing products, making your favourite tools even smarter. From Office 365 to Dynamics 365, and even Windows, Copilot is there to lend a hand. But the real game-changer? The Microsoft Edge sidebar. While you’re browsing, you can use Copilot to get insights on web pages, generate images with DALL-E3, or even help you code. It’s like having a Swiss Army knife for the internet!

    Competitive advantages

    So, what sets Microsoft apart in the AI race? For starters, they’ve got a global network of research labs constantly pushing the boundaries of AI tech. Their Azure AI platform offers a comprehensive suite of tools for developers to build and manage AI applications at scale. But it’s not just about the tech. Microsoft is committed to ethical AI, with established principles and an ethics committee guiding their development. They’re also using AI for good, investing in projects that tackle societal challenges.

    With its vast resources, global reach, and partnerships with businesses and academic institutions, Microsoft is well-positioned to lead the AI revolution. Their focus on integrating AI into everyday tools we already use makes the technology accessible and practical for everyone. So, the next time you’re using Bing or any Microsoft product, remember: you’ve got a powerful AI assistant ready to help. Welcome to the future of search and productivity!

    Plans Pricing
    Microsoft 365 Copilot $30/month per user

    Website you.com
    Rating 4.2
    Free Trial Yes
    Platforms Supported Web, iOS, Android
    You.com - Best AI Search Engines
    You.com – Best AI Search Engines

    Ever wished for a search engine that adapts to your unique needs? Well, You.com might just be the answer you’ve been looking for! This innovative platform is shaking up the AI search game with its focus on personalisation and versatility.

    You.com’s AI models and assistants

    You.com doesn’t just rely on a single AI model; it’s got a whole team of digital assistants at your disposal. From the creative YouWrite to the code-savvy YouCode, there’s an AI helper for every task. Need to whip up a blog post? YouWrite’s got your back. Stuck on a tricky bit of programming? YouCode is ready to lend a hand.

    But here’s where it gets really exciting: these AI assistants aren’t just standalone tools. They’re seamlessly integrated into the search experience, ready to jump in whenever you need them. It’s like having a squad of expert helpers right at your fingertips!

    Personalisation options

    Now, let’s talk about making You.com truly yours. The platform offers a level of customisation that’ll make your head spin (in a good way, of course!). You can tweak your search preferences, choose your favourite AI models, and even create custom commands for tasks you do often.

    Want to prioritise certain types of results? Go for it! Prefer a specific writing style for your AI-generated content? You’ve got it! You.com puts you in the driver’s seat, letting you shape your search experience to fit your unique needs and preferences.

    Target audience and use cases

    So, who’s You.com perfect for? Well, pretty much anyone who wants a more tailored search experience! But it’s especially handy for:

    1. Students and researchers: The ability to customise search results and use AI writing assistants can be a game-changer for academic work.
    2. Developers: With YouCode and other programming-focused tools, coders can streamline their workflow and find solutions faster.
    3. Content creators: From bloggers to social media managers, the AI writing tools can help spark creativity and boost productivity.
    4. Busy professionals: The customisable interface and AI assistants can help you find what you need quickly, saving precious time.

    Whether you’re brainstorming ideas, tackling a complex research project, or just trying to find the best pizza place in town, You.com’s versatile approach to AI search has got you covered. It’s not just about finding information; it’s about finding it in a way that works best for you.

    Plans Pricing
    Free Plan $0/month
    Pro Plan $15/month
    Team Plan $25/month
    Enterprise Plan Custom

    Top AI Tools for Developers in 2024
    Discover top AI tools for developers in 2024 that boost coding efficiency, streamline workflows, and enhance software development.


    Brave Search: Balancing Privacy and AI Innovation

    Website search.brave.com
    Rating 4.3
    Free Trial Yes
    Platforms Supported Web, iOS, Android
    Brave Search - Best AI Search Engines
    Brave Search – Best AI Search Engines

    For those of you, looking at privacy as a concern, Brave Search might just be the answer you’ve been looking for! This plucky newcomer is shaking things up in the search engine world, offering a unique blend of next-level AI features and rock-solid privacy protection.

    Brave’s privacy-first approach

    At its core, Brave Search is all about keeping your data safe and sound. Unlike some other search engines that love to track your every move, Brave takes a different approach. They’ve built their entire system around the idea that you shouldn’t have to sacrifice your privacy for a great search experience.

    Here’s the kicker: Brave doesn’t keep a history of your queries or create a profile of you. They even drop your IP address before it reaches their servers! It’s like having a personal bodyguard for your online privacy.

    AI features and limitations

    Now, you might be thinking, “That’s great, but what about those fancy AI features?” Well, Brave’s got you covered there too! They’ve developed their own AI models, including a nifty summarizer that can give you the gist of search results in a jiffy.

    But here’s where it gets really interesting: Brave’s AI is designed to be grounded in search results. This means it’s less likely to go off on wild tangents or start spouting nonsense (we’re looking at you, chatbots!). It’s like having a super-smart research assistant who always sticks to the facts.

    Appeal to privacy-conscious users

    If you’re the type who gets a bit queasy at the thought of big tech companies knowing your every move, Brave Search might be right up your alley. They’ve built their entire system around the idea that privacy and great tech don’t have to be mutually exclusive. But it’s not just about privacy. Brave Search is also independent, which means they’re not relying on other big tech companies for their results. They’ve built their own index from the ground up, giving you a truly alternative search experience.

    So, there you have it! Brave Search is proving that you can have your AI-powered cake and eat it too, all while keeping your personal data under wraps. It’s a brave new world of search, and Brave is leading the charge!

    Plans Pricing
    Free Plan Free – 1 query/second, Up to 2,000 queries/month
    Base $5 CPM – 20 queries/second, Up to 20M queries/month
    Pro $9 CPM – 50 queries/second, No monthly limit

    End Note

    As we wrap up our journey through the exciting world of AI search engines, it’s clear that the future of information retrieval is bright and full of possibilities. These innovative tools are not just changing how we find answers; they’re reshaping our entire digital experience. The AI search revolution is just getting started, and it’s bound to have a big impact on how we work, learn, and interact with information. As these technologies continue to evolve, they’ll open up new avenues for creativity, productivity, and discovery. So, keep your eyes peeled and your mind open – the next big breakthrough in AI search could be just around the corner! Don’t forget to check out Startuptalky’s Instagram page and other social channels for memes, reels, and news about startups and founders, and head to our AI articles section to stay up-to-date with the latest developments in this exciting field.

    FAQ

    What are the best AI Search Engines?

    Here are some of the best AI Search Engines:

    • Perplexity AI
    • Google’s Search Generative Experience
    • Microsoft Bing and Copilot
    • You.com
    • Brave Search

    Is AI used in search engines?

    Yes, AI is extensively used in search engines for ranking, personalization, and understanding queries.

    Can we trust AI search engines?

    Yes, AI search engines can generally be trusted for accurate information, but it’s essential to verify facts as they may reflect biases or outdated data.

  • Is SEO Dead in 2023? Understand New SEO Trends

    Are you not getting any organic traffic on your website even after implementing all the SEO strategies?

    Do you constantly write 2-3 articles daily but, still are not able to rank even a single article?

    Is your SEO agency going downhill?

    Have you come to believe that SEO is dead in 2023?

    Well, if you answered yes even to a single question then this article is for you.

    There are a lot of misconceptions regarding the effectiveness of SEO in 2023 and what strategies would work in the future.

    Today, I will clear all the misconceptions and tell you if SEO is dead in 2023 or not.

    I will also tell you effective strategies that are recommended by Google itself that can help you rank your articles higher on SERP.

    After reading this article you will understand what has changed in SEO and how you can adapt to the changing trends.

    Is SEO Dead in 2023?
    SEO is Saturated
    AI-Powered Tools Can Also Write Articles
    SEO for E-commerce Websites
    Adapt Your SEO Strategy to Changing Trends
    Top 6 SEO Strategies for 2023
    Improve the E-A-T of Your Website
    Is E-A-T a Ranking Factor?
    5 Ways to Improve Your Website’s E-A-T

    Is SEO Dead in 2023?

    SEO is not dead as long as people use search engines. This is because search engines use SEO to rank websites.

    If SEO has not vanished then why people are not getting organic traffic or sales even after implementing all the SEO strategies?

    The answer to this question lies in the next paragraph.

    SEO is Saturated

    Well, SEO is not dead but Google is very saturated.

    According to earthweb there are more than 600 million blogs on the internet, with over 7.5 million blog posts published per day in 2022.

    As you can guess, there is just too much content for Google to rank.

    Google was the one who told us that we need to create good quality content that helps people solve the problem to rank our articles on the search engine.

    Although people took this to a next level.

    Writers and SEO experts started creating content like crazy.

    People are building new websites on niche topics every now and then and writing articles that may not help people solve their problems.

    The focus went from quality to quantity and that’s where things started going wrong for SEO.

    People are not getting any results from SEO because they are competing with millions of articles.

    Most importantly, a lot of people know how to beat the algorithm so, they are ranking their articles even though they might not be the best ones.

    92% of the traffic goes to the first page of Google Search Results
    92% of the traffic goes to the first page of Google Search Results

    Due to this, you can see dozens of poor-quality articles ranking on the first page of Google.

    At the same time, high-authority websites are ranking for most of the keywords.

    For example, Wikipedia ranks for almost every other keyword.

    All these things increase the competition.

    The problem doesn’t end here because more and more articles will be published with the help of AI in the future.

    AI-Powered Tools Can Also Write Articles

    A lot of AI-powered tools like Ryter, Jasper, and many more can write long-form plagiarism-free articles within minutes.

    This means that marketers can publish more and more articles on a daily basis on different topics.

    Since Google’s algorithm cannot understand which articles are published by AI and which are written by humans, articles that are drafted by AI can also rank.

    This means that Google will get more and more saturated in the future.

    SEO for E-commerce Websites

    Benefits of E-commerce SEO
    Benefits of E-commerce SEO

    E-commerce sites are using SEO in the most terrible way possible.

    Let’s say you want to buy a digital watch.

    You hop over on Google in the hope to find a blog post that tells you the best watch that matches your needs.

    You need an article where they tell you the best watches with their pros and cons.

    However, you eventually find yourself reading an article from a watch company where they describe some key characteristics of each watch and embed a link to their products.

    Would you be able to buy yourself a perfect watch by reading such articles? Absolutely, NO.

    On the other hand, most of the e-commerce sites like Amazon and Flipkart rank for most of the product keywords.

    Other websites only write articles with the aim to sell their products or earn some affiliate income.

    In both such scenarios, readers are not able to understand which product is best for them.

    As you can see even e-commerce sites publish articles like crazy with the sole aim to sell you a product.

    E-commerce sites aren’t willing to put in the effort to write a quality article and just want the SEO agency to write it.

    Since these SEO agencies are not experts in their domain they end up producing subpar articles.

    People will become irritated if this keeps happening, which will lead to a decrease in Google searches.

    Instead, they would go to other social media sites like Instagram, Pinterest, or YouTube to get answers to their questions.

    To be very frank, social media sites sometimes work better than Google because there are real people on those sites providing genuine solutions.

    If you think that your articles are going to rank just because you are stuffing keywords in your meta title and descriptions and developing backlinks then you are completely wrong.

    You need to tell yourself that things are changing and you need to adapt.

    If you want to grow your reach and get organic traffic you need to pitch your product or service to the right audience.

    On the other hand, if you are writing blogs then you must first define who reads your articles and why they are reading them.

    Below, I have mentioned the top 6 effective SEO strategies that will work in 2023.

    Top 6 SEO Strategies for 2023

    Google's Search Central Updated Guide
    Google’s Search Central Updated Guide

    The strategies that I am mentioning here are not any guesswork.

    Google’s Helpful Content Update was released in August 2022 which stated that helpful content that satisfies the needs of the readers and helps them solve their problems will rank well.

    There are different questions in the document that guides you in writing better content.

    I would be take the help of that document and tell you effective SEO strategies.

    So, keep in mind that these strategies are mentioned by Google itself.

    Focus on Specific Industry and Niche:

    Don’t produce content on different topics. Instead, choose a particular topic and write detailed articles around it.

    When you curate articles on a particular niche it shows Google that you have expert knowledge on your topic.

    Creating a website with only blogs pertaining to video editing, for instance, would be a good idea.

    If you create such a website you can write blogs on topics like:

    • 10 best free video editing software for beginners.
    • Common video editing mistakes people make.
    • 5 ways to edit video faster.

    Target long-tail keywords and keep producing high-quality articles.

    When the algorithm of Google understands that you have a deep knowledge of video editing you would start ranking for the keywords related to video editing.

    So, instead of producing content on different topics choose one particular industry and niche.

    Write on Exploding Topics:

    Instead of writing articles on outdated topics, you should write on a subject that is creating a buzz in the market.

    You can also write on topics that currently are not popular but will grow in the future.

    To find such topics you can use tools like Google Trends and Exploding Topics.

    Don’t Focus on Word Count:

    You need to understand that people’s attention span is going down.

    Thanks to Instagram and Tik Tok, people are habituated to consuming short-form content.

    This is the reason why YouTube also introduced ‘shorts’ in its system.

    Your readers want to solve their problem as soon as possible.

    Instead of increasing the word count of your articles, improve the quality of your content and give people what they want as quickly as possible

    Now, I am not saying long-form content doesn’t work.

    The idea here is that if you can give an answer to a question in just 500 words then don’t write a 1000-1500 words article.

    On the other hand, if you feel that your topic needs to be discussed in depth then by all means write a long article.

    Take the example of this article, since there was so much to tell this article is a bit long.

    However, everything that is written here will assist you in developing a potent SEO strategy.

    Don’t Just Summarize:

    Don’t just summarize what others are saying without adding any value.

    Instead of paraphrasing write something unique which has not been mentioned in other articles.

    Before you start writing answer yourself: What is the USP of my article?

    Add Your Personal Experiences:

    To make your articles stand out from the crowd you can add your personal experiences.

    When you write something which you have experienced in real life it increases the trustworthiness of the article.

    At the same time, personal experiences give an emotional touch to your article.

    So, if you have something to share don’t hesitate to write it.

    Create Executable Content:

    This is a very important point. After reading your articles your readers should be able to do something.

    They should be able to achieve their goals.

    For example, if you are writing a guide on how to select the best bicycle then after reading your article your readers should be able to buy a bicycle for them.

    At the very least, your readers should learn how to choose a bicycle that suits their needs.

    You must always write an article that clarifies the doubts of your audience.

    If people get confused after reading your articles then your piece of content is useless.


    7 Steps to Create the Perfect Content Marketing Strategy
    Do you want to create high-quality content and rank higher on Google? Here’s the ultimate content marketing guide to help you attract visitors.


    Improve the E-A-T of Your Website

    Google's Quality Raters Guidelines
    Google’s Quality Raters Guidelines

    E-A-T stands for Expertise, Authoritativeness, and Trustworthiness.

    This concept was laid down by Google itself in its Quality Raters’ Guidelines.

    • Expertise: What is your level of expertise and knowledge on the topic?
    • Authority: Do the industry experts link back to your content?
    • Trust: Does your organization protect user information and provide accurate information?

    Since everyone was pushing content on Google like crazy, this metric was developed to evaluate the overall quality of the article.

    Using this metric Google is trying to understand if the content is valuable to readers and whether it should rank well or not.

    Here’s an example from Google that highlights what they mean by E-A-T:

    “High E-A-T news articles should be produced with journalistic professionalism – they should contain factually accurate content presented in a way that helps users achieve a better understanding of events. High E-A-T news sources typically have published established editorial policies and robust review processes.”

    Is E-A-T a Ranking Factor?

    Google's Ranking Factors
    Google’s Ranking Factors

    E-A-T is technically not a ranking factor but, it can impact your rankings. I know this sounds very confusing but, listen to me.

    E-A-T determines if the content is helpful or not and Google only wants to rank content that helps people solve their problems.

    So, using this metric if Google thinks that your content is not helpful they won’t rank your articles anyways.

    As a result, even though it’s not a direct ranking factor, it can indirectly affect your search rankings.

    5 Ways to Improve Your Website’s E-A-T

    Tell About Yourself:

    Tell your visitors who you are and why you are the right person to speak on a particular topic.

    You can do this by having an effective About Us Page or a Team page.

    You should also tell your readers your name, profession, number of years of experience, and why you are writing on that specific topic.

    If you have a website where a lot of writers publish content regularly just like our website StartupTalky you can include the name, pic, and bio of the writer.

    Work With Experts:

    Google wants to rank articles written by experts who know what they are talking about.

    Since anyone can publish a low-quality article on Google, it is very important for the search engine to make sure only the highest quality content ranks.

    So, rather than hiring ghostwriters who don’t have any expert knowledge about your niche you should only work with experts who can bring something new to the table.

    Back your information with facts and link your article to other high-authority websites, official sources, studies, and research papers.

    You can also link your article to tweets by industry experts. Linking to high-authority websites increases the trustworthiness of your article.

    When big websites that are experts in their domain link back to your article, it tells Google that you are also an expert in your subject.

    In this way, the chances of your article getting ranked on the first-page increases.

    Update Content Regularly:

    The content that you have written a few months back or a year ago might become outdated today.

    At such times, you should always update the content with new and accurate information.

    Conclusion

    Don’t just stuff keywords and build backlinks. Put yourself in the shoes of your customers.

    Think about different ways your customers could discover you.

    Then ask yourself if are you building your SEO strategy around those ways.

    You must understand that apart from Google there are so many other ways to increase your reach like Instagram and YouTube.

    If you are new to the industry first build your audience on social media sites.

    Once you have built a name in your industry and people are searching for your brand name on Google you can then start writing content.

    Or you can produce content both on Google and other social media sites.

    The key thing to remember is to focus on quality and not on quantity.

    FAQs

    Will SEO exist in 10 years?

    I can’t give you an accurate answer to this question but there is a very high chance that SEO will exist 10 years from now.

    This is because search engines use SEO to rank websites.

    Without SEO, the search engine won’t be able to understand which articles to rank so, SEO would be there in the future.

    Although, the way people perform searches will change.

    For example, instead of typing their search query on Google, they would rather ask Alexa or Siri to find answers to their queries.

    If this happens Google will bring chances to its algorithm and you need to change your strategies as well.

    The complexity of search queries would increase if people use virtual assistants to conduct Google searches.

    This means that your keyword research strategy would also change.

    What’s replacing SEO?

    SEO has evolved into Answer Engine Optimization (AEO).