StartupTalky

Tag: Search Engine Optimization

  • Best Strategies for Content Optimization Straight from Marketing and SEO Gurus!

    Considering the increasing competition among websites to rank, it is essential to employ effective optimization strategies. With approximately 99,000 search queries processed by Google every second, totaling about 8.5 billion searches daily, this becomes even more important.

    At StartupTalky, we’ve reached out to Marketing and SEO experts for answers. So, what strategies do these experts swear by when it comes to optimizing content for both user satisfaction and search engines?

    Let’s get on this journey together and explore their strategies for effective content optimization!

    Ritu Parakh, Digital Marketing Manager, GREP
    Chaitanya Kulkarni, Head, SEO and Analytics, Tring
    Kiran James, Global Head of Marketing & Product Development, Muthoottu Mini Financiers Limited
    Sumit Singh, CEO & Co-Founder, DashLoc
    Pranjal Agarwal, VP-Brand Marketing, Mudrex, a Global Crypto Investment Platform
    Nishant Shah, Head-Digital Marketing, Blue Buzz
    Omm Dev Sharma, Founder, Mavericks Global
    Kishore Acharya, SVP & Head of Marketing, Masai School
    Soumitra Sengupta, Fractional CMO and Growth Advisor

    Ritu Parakh, Digital Marketing Manager, GREP

    Ritu Parakh, Digital Marketing Manager, GREP
    Ritu Parakh, Digital Marketing Manager, GREP

    For effective optimisation of content for both users and search engines, we have opted dual-focused approach that emphasis both users and technical SEO.

    The first effective tactic has been, we generate high-quality and comprehensive content pieces that address user needs and queries. To do so, we use certain tools to look for keywords that our audience is searching for and craft content around those that provide added value with proper insights and data.

    Second, we structure our content in such a way that all our headings and subheadings (H1, H2, and H3 tag) makes more sense and are logical with the right keyword in it. This improves the readability and makes it easy for search engines to understand what the particular blog is about.

    To make our content richer and user-friendly, we use elements like Images, infographics, and video which makes it more engaging.

    By implementing all the above strategies we make our sure content for optimised for both users and search engines for better engagement.

    Chaitanya Kulkarni, Head, SEO and Analytics, Tring

    Chaitanya Kulkarni, Head, SEO and Analytics, Tring
    Chaitanya Kulkarni, Head, SEO and Analytics, Tring

    Two factors that have always had an effect on ranking are Content & Backlinks. Some effective tactics for optimizing that I find most effective are:

    • Emulate Top-Performing Pages: Find the pages that are already ranking for your target keywords and try to emulate the topics and content covered by these competitors.
    • People Also Ask: Those drop-down questions you see when you search on Google? Yes, you convert those into topical content. This increases the topical authority of the website.
    • Rich Content: This includes media-rich content but not limited to images. Using a mix of different media in content helps explain the topic to the end user and search engine.

    Kiran James, Global Head of Marketing & Product Development, Muthoottu Mini Financiers Ltd

    Kiran James, Global Head of Marketing & Product Development, Muthoottu Mini Financiers Ltd
    Kiran James, Global Head of Marketing & Product Development, Muthoottu Mini Financiers Ltd

    Effective content optimization for both users and search engines involves several key tactics and strategies. First, thorough keyword research to understand user intent and incorporate relevant keywords naturally into the content is essential. Next, creating high-quality, engaging content that addresses the needs and interests of the target audience ensures user satisfaction and encourages interaction. Additionally, optimizing meta tags, headers, and image alt attributes helps search engines better understand the content’s context and relevance.

    Moreover, prioritizing readability and user experience by using clear formatting, concise language, and multimedia elements enhances engagement and encourages users to spend more time on the page. Regularly updating and refreshing content to keep it current and relevant signals to search engines that the content is valuable and authoritative.

    Finally, earning quality backlinks from reputable sources reinforces the content’s credibility and authority in the eyes of both users and search engines. By employing these tactics, content can effectively serve the dual purpose of satisfying users and ranking well in search engine results.

    How to Make Your Keyword Research More Effective?
    Keyword research is the first step in your SEO strategy. Before you write content, Find out how you can make your keyword research effective.
    StartupTalkySweta

    Sumit Singh, CEO & Co-Founder, DashLoc

    Sumit Singh, CEO & Co-Founder, DashLoc
    Sumit Singh, CEO & Co-Founder, DashLoc

    Optimizing content involves thorough keyword research to ensure relevance to user queries and crafting high-quality relevant content that addresses audience needs effectively. It’s essential to utilize optimized headlines, schema and rich text, meta tags, and readable formatting to enhance both search engine visibility and user experience.

    Additionally, ensuring mobile optimization for accessibility across devices is crucial. Integrating internal and external links strategically aids navigation and builds credibility. Importantly, regularly updating content keeps it fresh and relevant. Monitoring performance metrics allows for ongoing refinement of strategies to ensure continued success.

    Pranjal Agarwal, VP-Brand Marketing, Mudrex, a Global Crypto Investment Platform

    Pranjal Agarwal, VP-Brand Marketing, Mudrex, a Global Crypto Investment Platform
    Pranjal Agarwal, VP-Brand Marketing, Mudrex, a Global Crypto Investment Platform

    Implementing effective SEO strategies involves several vital components. A few key strategies are:

    • Nothing comes close to creating engaging, informative, and valuable content. Having clear takeaways, research-backed content, proper tonality, and engaging writing creates the sweet spot for users. Optimize for user engagement metrics like avg. time on page, bounce rate, pageviews per user, etc. This directly aligns with the latest E-E-A-T principles that Google Quality Raters use.
    • You should also check your search console regularly for basic and advanced on-page optimisations.
    • Do not run after keyword volumes and instead focus on topical authority. Create detailed topical maps and post authoritative content in your niche.

    How to Build Powerful Content and Links for E-E-A-T 2024?
    Google’s algorithm will work on E-E-A-T in 2024. Experience, expertise, authoritativeness, and trustworthiness attract links from relevant sites.
    StartupTalkyRinky Moolchandani

    Nishant Shah, Head-Digital Marketing, Blue Buzz

    Nishant Shah, Head-Digital Marketing, Blue Buzz
    Nishant Shah, Head-Digital Marketing, Blue Buzz

    Quality content is at the core of our optimization tactics. We prioritize creating valuable, informative, and engaging content that meets the needs of our target audience. This includes conducting keyword research to identify relevant topics and incorporating them naturally into our content.

    Additionally, we pay close attention to on-page optimization, ensuring that our content is well-structured and easily accessible to both users and search engines. We also focus on building high-quality backlinks from authoritative websites to improve our site’s authority and trustworthiness. By adopting these tactics, we’ve been able to achieve higher search rankings, increased organic traffic, and improved user engagement metrics.

    Omm Dev Sharma, Founder, Mavericks Global

    Omm Dev Sharma, Founder, Mavericks Global
    Omm Dev Sharma, Founder, Mavericks Global

    In optimizing content, we recognize that the key lies in aligning user intent with search engine requirements. Here are some effective strategies we employ:

    • Crafting content that is not only informative and engaging but also structured in a way that provides clear value to users.
    • Balancing keyword optimization with user intent, ensuring that keywords are seamlessly integrated into the content without compromising readability.
    • Incorporating multimedia elements such as images, videos, and infographics to enhance user engagement and comprehension.

    Kishore Acharya, SVP & Head of Marketing, Masai School

    Kishore Acharya, SVP & Head of Marketing, Masai School
    Kishore Acharya, SVP & Head of Marketing, Masai School

    Understanding user intent and search behaviour deeply is the cornerstone of any effective SEO strategy. To enable this, we conduct thorough keyword research to understand user intent, create comprehensive and informative content, optimise meta tags and headings, and ensure proper internal linking. We aim to provide a seamless experience for both human users and search engine crawlers.

    Soumitra Sengupta, Fractional CMO and Growth Advisor

    Soumitra Sengupta, Fractional CMO and Growth Advisor

    Usage of co-relational SEO tools like Surfer SEO has been a game changer for me to optimize the content.

    How Are SEO Experts Adapting to Recent Google Algorithm Updates?
    Understanding and adapting to Google’s algorithm updates are crucial for SEO success. Discover how the experts in the field adapt their strategies to changing Google algorithms.
    StartupTalkySubham Kumar

  • The eCommerce SEO Checklist: 20 Things To Do Before You Hit ‘Launch’

    Stuck with your market growth and are having a very low conversion rate then it is most probably because of the low traffic or number of viewers to your site. And being very honest without having significant traffic to your eCommerce website you can’t really excel neither as an individual nor as an organization.

    So sit back and take out time to think and complete the SEO checklist which can optimize your website properly and can help you gain the heights of your dream.

    1. Keyword Research
    2. Title Tag
    3. Include keywords in the site URL and Headings
    4. Image optimization
    5. Reduce page load time
    6. Minimum Content
    7. Meta Description
    8. Avoid Plagiarism
    9. Reviews
    10. Mobile Friendly
    11. Website Structure
    12. Breadcrumb Navigation
    13. Resolve 404 Error
    14. Ensure that the sites are crawlable and indexable
    15. HTTPS
    16. Backlinks and Internal links
    17. Use Multiple Keywords
    18. Block Unnecessary pages
    19. Schema
    20. Filter product category

    Keyword Research

    Keyword research is the most crucial step in generating organic traffic to your eCommerce website. Before starting with the actual content writing one should have done keyword research very thoroughly. A few of the important aspects that one should keep in mind while doing keyword research are-

    Keyword Research
    Keyword Research Technique
    • Search Volume
    • Competition
    • Cost per Click
    • Search Intent

    Let’s just go through these topics, in short, to help you get a clearer idea about what they mean. Long-Tail Keywords works better in eCommerce.

    Search Volume– we can define search volume as the number of people searching for a specific keyword.

    Competition– As the name suggests it represents the competition or difficulties related to that keyword. The most common mistake that people tend to do is they just check the search volume and opt for the highest one neglecting its level of difficulty.

    A few of the tools that you can use to do the keyword research tools are;

    • Semrush
    • Ahref
    • Keywords Everywhere
    • Google Keyword Planner

    Meta Title

    It is very important to have a catchy title for the products on your eCommerce website because it is the very first thing that a viewer sees and if it does not appeal to the viewer then there is no means of having the best content inside.

    Your Title should be under 50-60 characters.

    Few of the tips that can help you to achieve the perfect title;

    • Keep the title clear and simple to understand and avoid confusion
    • Use number and statistical information
    • Demonstrate emotions
    • Include keywords
    • User-friendly

    Include keywords in the site URL and Headings

    Try including the specific keyword in the URL, heading, and the subheading of the page so that it can be easily understandable by the crawlers what exactly the pages focus on.

    Keyword in the URL Structure

    This also helps in improving the visibility because the h1 tag and the URL are of the highest priority.

    However, from this, we don’t mean to use the keyword in every next sentence. Also, ensure that the URLs and then heading on every page of your eCommerce s website is unique.

    Image optimization

    Image optimization helps google understand the context behind the image used on your eCommerce website. It makes the page more crawlable for the google spiders. Which in turn helps in improving the ranking.

    This also helps the viewer that is visually impaired or is having network issues. Image optimization involves using appropriate

    • File names
    • Alt text

    Try using file names that are more user-friendly rather than using the default names such as screenshot43556.jpg. It is also recommended to use images of small size such as jpg or jpeg format.

    Reduce page load time

    The page load time is a very important factor in determining the efficiency of your eCommerce website. Because nowadays people have a very busy lifestyle and if the website fails to keep up with the pace then it could lead to a loss of the potential customer.

    website core web vitals
    Page Load Speed Factors

    It is also an important factor while determining the user experience. What also happens here is, that if the spiders find that the page load time is higher than expected then they assume that the quality of the page is not up to the mark and thus decrease the visibility.

    Minimum Content

    Every page of the eCommerce website is assumed to have a minimum of 250 unique words to improve the quality of the content and the experience. Product descriptions must be short and to the point so that user can take the action as it helps them in taking purchasing decision.

    Product description should be written by keeping the target audience in mind by including the key points which can solve their issue.

    Meta Description

    The Meta description is not directly related to SEO management but it has a great impact on the click-through rate because after the title tag this is the only description available to the viewer.

    Meta Description of Black Shirt
    Meta Description

    Ideally meta description length should be around 150-160 characters and it must summarize the page content.

    It is the main space where you can advertise the best about your eCommerce page. You can attract people by,

    • Asking an interesting question
    • Stating an interesting or shocking fact
    • Providing statistical data
    E-commerce SEO Tutorial

    Avoid Plagiarism

    It is the most common reason for the site not being able to rank. If the content up on your site is copied from other sites then it leads to Plagiarism. It could be related to the content, the images, data, or anything. Plagiarism can be of type intentional or unintentional.

    Your website must have unique quality content and must give the user the reason to read. Plagiarism content can drop your ranking which results in low traffic.

    However, this doesn’t really matter whatever type it may be google treats it as a practice to alter the ranking and deceive the crawler by irrational means.

    Reviews

    One might think that reviews or customer testimonials are not related to SEO however this is not what happens, the crawler and the viewer analyze the products more efficiently. It also helps in improving the content on the eCommerce website.

    You can use different ways to get Customer testimonials that can help you convert the visitors into customers, which can grow your brand’s reputation and sales.

    Customer Review on Product
    Customer Review

    Mobile Friendly

    It has now become one of the mandatory parameters from an optional checkmark. Back in the day, it was not essential for the sites to be responsive or mobile-friendly now as time passed it has become one of the basic requirement as the viewer tend to use the site on different devices such as phone, laptops, desktops, and pads.

    Around 64% of searches come through mobile as compared to the desktop search percentage of 35%. So it is necessary to have a mobile-friendly website.

    Mobile Friendly Website
    Mobile Friendly

    You can run mobile friendly test on this website to check if your website is friendly or not.

    https://search.google.com/test/mobile-friendly/

    The search engine appreciated the e-commerce website of a Mobile Friendly label. This label tremendously helps in improving the site ranking.

    Website Structure

    Websites shouldn’t just be a random collection of posts or blogs instead they should be well organized and should have some meaning to them. You all might have heard about Website architecture from many people. “That your website should have a good architecture” and so on.

    Website Strcuture
    Good Website Structure

    Website architecture is the means by which the content on the website is linked together. In simple words, we can say that it is a way to simplify the navigation of the user and also for the search engine crawlers. Website structure includes a Navigation menu, URLs, Internal links, and breadcrumb. We will be discussing all of these topics in detail below.

    What a good website structure actually looks like?

    A website where a lot of thinking has gone behind its architecture consists of grouping based on the type of content, highlighting the most important pages and posts, using hierarchical order, and providing easy navigation.

    It is a nice habit to have breadcrumb navigation to the subpages. Because this turns out not only to be helpful to the humans but also to the crawlers.

    Site Breadcrumb Navigation
    Breadcrumb Navigation

    It helps the humans to understand where and on which page they are on the site and whereas it helps the crawler to understand the structure of the eCommerce site and helps in creating neat and simple internal site links.

    Resolve 404 Error

    Most of the time the viewers acknowledge errors like 404 error- page not found. This occurs when;

    • There’s a change in the permalink
    • Removed or deleted content from the eCommerce website
    • Misspelled links
    404 Website Error
    404 web error

    These errors definitely create a negative impression thus we need to resolve them. The best way to resolve the 404 error is to use 301 re-direct.

    This redirecting method helps in redirecting the viewer to the new URL if they type in the old URLs.

    Ensure that the sites are crawlable and indexable

    For the search engine to be able to crawl and rank your eCommerce website it should be optimized for both on-page and technical SEO.

    If the site is not optimized then completing the above-mentioned checkpoints will also be of no use, You can check if your eCommerce website is crawlable or not from the google console.

    HTTPS

    The search engine offers a very minor advantage to the sites using HTTPS over the sites using HTTP. This not only has become a source of advantage but has become essential for the viewers. Let me explain to you how

    HTTPS Security
    HTTPS Security

    The eCommerce website uses payment gateways that are connected to the cart. What HTTPS does is provide encryption between the servers and the website. Thus this helps and provides a means of safety to the buyer thus it is essential to have HTTPS. We can simply get our site protected by HTTPS we just need to install an SSL certificate.

    One of the top ways to optimize off-site SEO is by using backlinks. Backlinks from another site show the search engine that your site is trustworthy as it is being backed that is used as a source of reference from other sites.

    However, it is very important to assure that your site is backed by an authorized source rather than being linked with untrustworthy and spam websites.

    We can also use internal links that link to different pages of our own eCommerce website. This helps in increasing the visibility of other pages as combined.

    Use Multiple Keywords

    We can also try using multiple keywords on our eCommerce website rather than only focusing on a single Keyword. It helps to improve the reach because by using multiple keywords we can cover a particular topic in different ways.

    Block Unnecessary pages

    There are some pages on the eCommerce website that are not up to the mark in terms of UI/UX or landline. Some of the examples of these pages are Checkout pages, wishlist pages, and thank you pages. We can tell the search engine to exclude such pages from being indexed or crawled.

    This indication can be done by adding the “robots.txt” file.

    We can check which pages are excluded from the google console and get a double assurance about the pages which are to be crawled and which is to be avoided.

    Schema

    Having a schema markup on the website is a great way of telling the search engine about the content on your web page. Adding schema helps the bots crawl faster and also boosts the ranking of the web page i.e increases the click-through-rate.

    Review-Rating Schema Markup
    Schema Markup

    We all must be aware of HTML which is a markup language. One of the other and very useful markup languages that are used to add another layer to the websites is Schemas.

    There are different of Schema Markup and here are few which eCommerce websites must have on their website-

    • Organization
    • Breadcrumb
    • Product Page
    • Item List
    • Rating & Review
    • FAQ

    JSON-LD is an amazing free tool to generate different types of Schema Markup.

    Filter product category

    These are the key tools to help the user find the desired product simply in a few steps. However, if it is not done carefully then it can backfire as well.

    Product Filter
    Product Category Filter

    A few of the common filters for the product which are mostly used by eCommerce websites are size, brand, color, occasion, range, relevance, popularity, etc.

    Design strategies that must be considered while designing the filter are;

    • Test the filter as you design. (The filter should be working)
    • Keep it simple.
    • Add specifications related to the product.
    • Use a variety of ranges and scrollers.
    • Make it look attractive.

    Conclusion

    As of now, you have a complete checklist to get the perfect SEO rank and increase visibility and productivity. So get ready and complete them to get ranked in the top 10 searches on the first page of google.

    And we assure you that it is not that hard to achieve just calmly complete and consider the checkpoints mentioned above and before its end, you will be able to observe the difference in your eCommerce website.

    FAQ

    Is SEO Important for eCommerce?

    Yes, SEO is important for E-commerce businesses. It helps in getting rank for the relevant customer searches and also boosts the sales.

    What is the best eCommerce platform for SEO?

    There are so many eCommerce platforms for SEO from which you choose from and you must choose the platform which can optimize your store as per the search engine. Here are few best SEO eCommerce platform which you can choose from-

    • Shopify
    • Woocommerce
    • Magento
    • Wix
    • BigCommerce
    • Squarespace

    What are the main benefits of eCommerce SEO?

    There are numerous benefits of doing SEO of your eCommerce store like-

    • Increase Brand Visibility
    • Boosts the sales
    • Enhance the User Experience
    • Develop Customer Trust
    • Lower PPC Cost
    • Helps with Remarketing Audience

  • How Intercom Grew its Customer Base with SEO?

    When we talk about SaaS startups, we can find many names that have performed well in their respective segment. But Intercom is one such company whose growth has outperformed the growth statistics of some of the industry’s biggest names, viz., Hubspot, RingCentral, Zendesk, Shopify, and more. A closer look at the market growth rate highlights how Slack is the only SaaS startup besides Intercom to have witnessed such massive growth. But what exactly added fuel to Intercom’s enormous success? The answer is SEO and content marketing.

    Intercom used killer SEO strategies to become one of the fewest SaaS startups that rakes millions in ARR (Annual Recurring Revenue). At present, the company has an ARR of over $50 million. Keep reading if you’re interested in learning how this company skyrocketed its ARR without spending heavily on advertising and marketing.

    Intercom Leveraging the Power of Dynamic Keyword Insertion
    Targeting Keywords that Bring Intercom the Highest Quality Traffic
    Intercom’s Killer Off-Page SEO Strategy
    Doing SEO Differently: A Thing to Learn from Intercom

    Intercom Leveraging the Power of Dynamic Keyword Insertion

    If you use SimilarWeb, you can find the top websites that drive the most traffic to the Intercom website. The highest share of traffic comes from the Intercom app itself. And the other traffic comes from websites that use Intercom on their website. Let’s take SimilarWeb, for example. This company too uses Intercom to streamline, organize, and personalize their customer communications. Hence, whenever you visit their website and click on the live chat box, you will notice something like this:

    Similarweb on Intercom

    Did you see the “We run on Intercom” at the bottom of the chatbox? This message contains a link to their official website.

    If you visit any company website that uses Intercom, you will find a similar message in the chatbox. You’ll instantly be redirected to a particular landing page that Intercom created for the traffic coming from the respective website when you click on it. The SEO team at Intercom used dynamic keyword insertion in these landing pages to make the messaging more personalized. For example, you can find the name of the company + Intercom that you visited earlier in the landing page’s headline. It is done to enhance personalization for referral traffic.

    Intercom uses the “we run on Intercom” tactic with dynamic keyword insertion to get maximum conversions from the referral traffic. If you’re finding it difficult to convert your referral traffic, you can do something similar.

    Targeting Keywords that Bring Intercom the Highest Quality Traffic

    Intercom has achieved two goals by targeting the right keywords. One is becoming an authority website, and the second is ranking for hundreds of keywords on top of SERPs.

    What makes this strategy unique is ranking for specific keywords that solve one core user problem. Intercom was very clear from day one about focusing more on solving a user problem and not stuffing the blog with keywords to rank for specific keywords. And guess what, it worked excellent for them.

    If you go by the technical SEO terms, it is fair to say Intercom relied on “Semantic SEO.” Semantic keywords are identical phrases or words that are very similar to the primary keywords. When you use terms matching the search query, Google uses its advanced AI algorithms to find the search intent and match the user with the most relevant content piece.

    So if you were unable to rank your website on SERPs and drive organic traffic, you should try replicating this tactic from Intercom that delivered phenomenal results.

    Top SEO Competitor Analysis Tools to Help You Rank Higher on Google
    Want to make your business noticed by others and perform better than your competitors? Here is the list of top 10 SEO Competitor Analysis Tools to help you rank better.
    StartupTalkyIpsita Acharya

    Intercom’s Killer Off-Page SEO Strategy

    Every company relies on off-page SEO to get more traffic and engagement on their blog posts or official website, and Intercom is no different. Intercom used the Medium Publication feature to get more reach and shares on the published content. You can still find their publication named Inside Intercom on Medium. But unlike most companies, Intercom doesn’t simply re-publish their blogs on Medium almost instantly after publishing them on their website.

    You can notice a difference of two to eleven months between the actual blog post published on the Intercom website and the Inside Intercom Medium publication. This strategy ensures Intercom keeps getting traffic on old blog posts through Medium. A similar off-page SEO tactic is being followed by Hubspot too.

    But what made Intercom’s Medium strategy work was its selection of topics. Instead of optimizing for search engines, Intercom started publishing optimized content for people. Intercom noticed that opinion pieces, reaction posts, and personal accounts were getting more engagement than the traditional blog post content. It is why they started publishing more on startups, product management, design, etc., and chose topics that would make people read their publication blog posts.

    But writing compelling and engaging blog posts wasn’t the only thing that did wonders for Intercom. The company merged enticing CTAs with every blog post to maximize website traffic. Almost all the Intercom Medium articles had four common CTA links:

    • Intercom blog
    • Other relevant blog links published on the Intercom website
    • The author’s Twitter profile, and
    • The Intercom home page

    Finding platforms where prospects hang out and using the same platform for repurposing content worked great for Intercom. You should try this amazing off-page tactic too.

    Doing SEO Differently: A Thing to Learn from Intercom

    SEO is the best way to make people find your company or products right when they need them the most. It is also a great method to drive consistent free traffic to a website in the short and long term. While many companies are trying their best to ace the SEO game, not everyone managed to crack the SEO code that works best for their website. Luckily, Intercom is not one of those companies. Intercom chose to do SEO in its own unique way.

    After analyzing the Intercom website, we found that the company uses a strong off-site and on-page SEO strategy. From refraining to use keyword stuffing for higher rankings to branching out to other publications to gain more eyeballs- there’s a lot Intercom did to dominate the SERPs for the right keywords and receive consistent traffic. Sure, Intercom also invests in PPC and content marketing efforts, but its prime traffic comes from its SEO efforts.

    Conclusion

    Of all the SEO strategies Intercom uses, we’ve listed above the most relevant tactics that have contributed to Intercom’s massive growth. If you’re a company struggling to improve its SEO efforts, try implementing the above-discussed SEO tactics for visible results.

    FAQs

    Why do people use the Intercom?

    Intercom is a Customer Communications Platform. It helps to target customers with content, behavior-driven messages, and conversational support.

    How many customers does Intercom have?

    Over 25000 businesses are the customers of Intercom.

    What is the revenue of Intercom?

    Intercom has an ARR of over $50 million.

    Who are the top customers of Intercom?

    Top customers of Intercom are:

    • Amazon
    • Lyft Business
    • Atlassian

  • 7 On-Page SEO Techniques That Can Help You Rank Higher

    Over the past few a long time, Google has discharged a few upgrades to their look motor calculation, of which Panda, Penguin, and Hummingbird were the greatest. Those overhauls set increased rules on how proprietors ought to structure their locales for connect building, both construct approaching joins and utilize grapple content for active links. Even in the presence of the overhauls, the conventional on-page SEO is still intact. Each on-page SEO errand is truly for the user’s advantage. But a majority of SEOs do not agree with that.

    On-page SEO is one of the foremost important forms you’ll be able to utilize for accomplishing higher rankings in a look engine’s natural comes about and running fruitful SEO campaigns. A site is the central point of all SEO forms and in case it’s not appropriately optimized for both search engines and clients, you minimize your chances of getting activity from search engines. In this article, we will talk about some SEO tricks that are important and which help in making your website rank higher in the search engine results. So let’s get started.

    What Is On-Page SEO?
    Meta Title and Description
    Content Optimization
    URL Optimization
    Usage of Heading Tags
    External Linking
    Image Alt-text
    Internal Linking

    What Is On-Page SEO?

    On-page SEO is mainly the process of improving various elements that are present in the website, to make it rank higher in the search engines so that they can experience more and more traffic to the website. The On-page SEO components are content elements, HTML elements and site architecture elements.

    Meta Title and Description

    Usually the foremost imperative on-page SEO figure. The reason for usually that the more alluring and optimized your title is, the more individuals will click on it. And in common, the more clicks your post gets, the higher it’ll rank. Also, take note to restrict the word limit of the headline to 65 only.

    Dodge auto-generated meta depictions – Indeed even though Google may not utilize your depiction, it’s continuously the best hone to dodge utilizing auto-generated depictions that some of the time don’t make sense.

    Content Optimization

    Content is the spine of flourishing commerce and on-page SEO is the spine of substance showcasing. You’ve likely listened to the saying, “content is the king.”

    However, there are many more aspects tied to fruitful marketing than just the matter that you write. You’ve got to distribute the kind of substance that will drive activity and develop your business. This includes utilizing particular watchword state components that incorporate long-tail grapple words. Use sufficient dispersing between the passages to form the text simpler to read.

    URL Optimization

    The URL – Universal Resource Locator – is the address of the net page on your location. It’s a vital SEO best hone. So why has no one cracked the process and provided an in-depth guide yet?

    In the process of URL, optimization keeps in mind not to change or alter the URL of your previous posts because doing so will cause breakage of the interface. This will result in the non-accessibility of your content as the clients will not be able to find it after tapping the URL that was previously mentioned.

    Blog page URLs are meant to supply a few data and significant encounters to people and computers alike.  Make use of categories – Bunch your pages into categories to assist clients and look motors discover what they need faster. It’s like having a stockroom with parts of uncategorized things versus a distribution centre with all the things relegated to a committed category.

    Usage of Heading Tags

    You ought to utilize heading labels to highlight different headings, sub-headings, and vital points. In WordPress, the title tag is set at H1. You don’t truly get to utilize any more H1 labels anyplace within the article. One is sufficient. For segment breaks, adhere to H2 and H3 tags.

    External Linking

    Separated from connecting to your possess web journal posts, it may be an extraordinary thought to interface out to outside websites as well. Once more, it did this in case the data on the outside site is important to the data in your post.

    While connecting out to outside websites, you ought to link to trusted websites as they were. And on the off chance that you’ve got questions about the specialist or notoriety of a website, you’ll be able to utilize a nofollow tag to maintain a strategic distance from passing your connected juice to possibly terrible sites. You ought to utilize dofollow joins for trusted websites and nofollow joins for those that are less trustworthy.

    Image Alt-text

    Now, your content also includes images, image alt-text is the SEO of your images used in the content. It informs and helps Google understand, what your images are all about. When you search for something in Google, it also offers image-based results, which means potential customers also can find your site through images.

    Internal Linking

    Internal linking means hyperlinking other important pages of the website with the current one. It helps in making Google realise that your page is valuable and important. Apart from that, it also aware readers of your other content on the website. This way, your website gets to rank higher on the result page of search engines.

    Conclusion

    On-page SEO is approximately more than shoehorning a couple of catchphrases into meta tags. It’s almost satisfying to look at expectations and give searchers what they need. That’s the foremost critical step. If you don’t drag that off, no sum of “optimization” will assist your rank.

    FAQs

    Is SEO important in 2022?

    Yes, SEO is a priority and it will help you drive organic traffic to your website.

    Is SEO easy to learn?

    SEO is easy to learn but hard to master.

    Some of the popular SEO tools are, SEMrush, Moz Pro, SpyFu, AWR Cloud, Ahrefs.

  • How to Check for Backlinks of a Website?

    Backlinks add credibility to your web page, and act as a vote of confidence, by the other websites which have backlinks to your website. This means that the higher the number of backlinks other websites have for your websites, the better the search engine ranks your site in the search results. This is why having more backlinks to your website gives it an edge over others in a similar domain.

    Spending on SEO is a good practice, only until it helps you rank better. If you have any bad links to/on your website, the overall search ranking of your website is highly affected. This is where backlink searching tools come in handy. Moreover, it is extremely important to evade link-based penalties, that are easily avoidable with Backlink searching applications. It also helps escape de-indexing of your website and saves it from negative SEO.

    Sometimes it is necessary and unavoidable to perform a backlink analysis of your competitors, to see where you lag, and in what area or domain, the audience is driven by your competitors. By doing this, you can assess the competition in the industry that you’re part of, and analyze what makes others rank better than you. You can also identify the strong backlinks that your competitors use to drive more audience and earn their search ranking, which you can later use on your website.

    • Make a list of your competitors from the industry or domain. You can use various tools including Alexa’s Audience Overlap tool to do this.
    • Mark the number of backlinks for each competitor. You can do this using various site comparison tools.
    • Make note of the page authority of the linking sites, since the sites with a higher page authority contribute more and a greater value.
    • Analyze the linking sites to identify which of them are driving higher traffic to your competitor’s websites. You can also link to common backlink websites using the saved list.
    • Save the sites which you find are of higher value in backlinking and prepare a link building plan to link with the same.

    Various tools help you find backlinks to a particular site or a page and analyze page authority and perform backlink analysis. Here we compare 5 Backlink Checker and Analysis tools, which help you look for backlinks and can help you grow organic traffic on your site using backlink analysis.

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    Moz Pro
    SEMRush
    Ahrefs Backlink Checker
    LinkMiner
    BuzzSumo

    Moz Pro

    Moz Pro Backlink

    Moz Pro offers a complete analysis of the URL of a website that you need to check for backlinks, and all you need to do is sign up. Get the Page Authority, Domain Authority, inbound links, and much more to know why your website ranks what it does. It also allows you to monitor where your competitors earn their links and helps you fix broken links to your site, improving the quality. Moz Pro can do more than just check for backlinks, including researching for quality content and analyzing other SEO elements.

    Features Offered by Moz Pro

    • Moz Pro helps you detect spam links to your sites and hence improve the quality of backlinks for better SEO.
    • Analyze full anchor text and see how other websites are linking to your website, and also check domain authority, page authority, and spam with a spam checker.
    • Analyze links in real-time and find when your website is gaining and losing links, and also discover who links with your competitors.
    • Research top performers, your competitors and compare your content to see how you can rank better in SEO, and google search.
    • For finding backlinks, Moz Pro has a very simple interface where all you need to do is signup and enter the URL that you need to check the backlinks for.
    • Create a Moz account to access and utilize SEO tools and verify your email.
    • Enter the URL of the website or the page that you wish to search for backlinks.
    • Get complete URL analysis with not just the backlinks, but also other SEO data.

    SEMRush

    SEMRush is a tool that offers quality backlinks and also helps you check for them along with enhancing your SEO ranking. It helps you build SEO friendly links and improve outreach, and is an acclaimed tool for that matter. SEMRush also flaunts the world’s largest Backlink Index, with public updates every 2 days. Moreover, it offers you Backlink Analytics, Gaps, and Audit with a unique suite and a lot more functionality than other Backlink searching tools.

    Features Offered by SEMRush

    • The Backlink Analytics provides you with research and insights into your competitions along with backlink opportunities and a clean link profile.
    • Compare backlink profiles with the Backlink Gap tool and benchmark backlink profiles of different domains and assess your situation.
    • SEMRush also offers to audit your backlink profile, and helps you get rid of toxic links with backlink monitoring and analysis.
    • SEMRush allows you to brand, schedule, and white-label your data and also build custom pdf reports.
    • Search for backlinks, filter them, identify toxic backlinks with markers, and use other backlink filters and integrations.
    Ahrefs Backlink Checker

    Ahrefs Backlink Checker is an all in one SEO analysis tool which offers a powerful and robust backlink checker. It possesses the most powerful web crawler with an accumulation of 24.71 trillion links and 170 million unique domains, seconded only by Google. It helps you monitor your backlink profiles, analyse the target backlink profile, along with organic traffic associated with each linking page. You also get other SEO tools such as site and keyword explorer, site audit and rank tracker.

    • Ahrefs Backlink Checker lets you analyse domain and page-level metrics, such as referring domains, backlinks, domain rating and Ahrefs rank.
    • Get real-time analysis of the growth and decline of backlinks, as well as insights within the target backlink profile.
    • Ahrefs Backlink Checker also allows you to sort and filter backlinks by language, type, platform, domain range and URL rating.
    • You can also view and analyze estimated traffic in each linking page and referring domain along with insights into the website or page.
    • It also allows you to track websites linking to your target with metrics including domain ratings, referring domains, and estimated organic traffic among other parameters.

    To check for backlinks, all you need to do is paste the URL into the backlink checker, and voila, all the information you need is right in front of you.

    LinkMiner

    LinkMiner, a powerful backlink checking tool as suggested by the name, helps you find backlinks of competitors, and evaluate their SEO potential. With its robust and efficient interface, it lets you preview the referring website or page in the tool itself, and search for the anchor placement. It also allows you to save relevant URLs so you can link with them in the future. Moreover, LinkMiner flaunts a database of over 9.5 trillion backlinks and about 2.5 trillion unique URLs, to check against.

    Features Offered by LinkMiner

    • LinkMiner lets you find powerful backlinks and also allows for backlink analysis with categories.
    • It also allows you to evaluate the strength of backlinks using link metrics with citation flow, external links and trust flow among others.
    • You can also view the live preview of backlinks to evaluate their potential along with a highlighted anchor and basic characteristics.
    • It further allows you to save backlinks to a Favorite list, which you can use to link in the future. You can also remove previously replicated backlinks.
    • LinkMiner allows you to do some advanced backlink analysis and lets you find your competitors’ domain when doing keyword research.

    BuzzSumo

    BuzzSumo lets you find and monitor backlinks with competitive intelligence and build a content strategy. It helps you analyze your competitor’s content and activity and notifies you and helps you make the right choice. BuzzSumo also helps you look for content and filter relevant stories which are fit for your audience. Moreover, with the Crisis Alerting of BuzzSumo, you have a better chance of responding to risks and opportunities.

    Features Offered by BuzzSumo

    • Discover new content and get relevant ideas with the keyword generation tool that offers search trends and full insights.
    • With great content filtered through billions of articles online, deploy data-driven content and succeed in competitive benchmarking with volumes of data.
    • Identify and find authors and influencers on social media to recognize the winning strategy, and search influencers based on the content they share.
    • With the help of BuzzSumo, you can track your competitors and brand mentions with updates. Alerts with keywords and topics keep you informed.
    • With powerful APIs, BuzzSumo allows you to build internal reporting tools, client dashboards, enhance web applications and a lot more.

    Conclusion

    A Backlink is a great way to increase traffic to the website. It is a form of indication, in which someone talking about a topic related to you, your service, or your product wishes to refer to your website. This helps people gain more knowledge regarding the topic they are searching for and also makes it very easy to gather information.

  • Clickmagick Review: Tracking Marketing Made Easy for Small Businesses

    Clickmagick is a web based software which is used for digital marketing and optimization. It tracks, stores, and gives you a clear picture about where you stand on your marketing/advertising campaign.

    Clickmagick – Features
    Clickmagick – Pros
    Clickmagick – Cons
    Who should use Clickmagick?
    Conclusion
    FAQs

    Clickmagick Review

    Clickmagick – Features

    Clickmagick Campaign tracking
    Clickmagick Campaign tracking

    How does Clickmagick work? We know by now that it takes the footprints of a digital user from clicking on the link till exiting your landing pages. It does more than that by providing features like:

    Splitting the Landing Pages/Split Test:

    With the help of it, you can split your landing pages by providing two different offers. So you can split your audience into the ratio of 1:1 and redirect them to two different pages with an intention to compare the conversions.

    Sales Funnel/Funnel Tracking:

    This feature allows you to trace each and every activity of the target consumer base after he/she clicks on the link provided by you. Which, in turn, helps you to know which area requires improvement.

    It is slightly similar to the software’s splitting feature. It helps you to clone a single link on two different platforms to help you know which platform gives you maximum conversions. As a result it gives you an aid in knowing where you need to focus more.





    Try Clickmagick now!


    Pop-Ups:

    If a person is surfing on the internet, you can paste pop-ups for him/her accordingly with the help of the data that you already possess.

    Clocking/Timer:

    This is a cold marketing strategy where you provide pop-ups with a countdown to redirect maximum traffic to your landing pages so that maximum conversion can take place.

    Clickmagick – Pros

    Clickmagick is one of the best options available in market and it has its edge over its competitors because of the following pros:

    Reasonable Prices:

    For a tracking software, Clickmagick comes with a very reasonable price starting from $37/month (₹ 2762). Softwares like Volumm provide tracking services at much higher prices.

    Clickmagick Pricing
    Clickmagick Pricing

    Overall Tool:

    Clickmagick is not only for affiliate marketers. In fact any digital marketer can use it (including affiliate marketer) with the best features. You don’t have to go for many options at a time.

    Free Trial:

    It comes with a service of Free trial service which you can opt for if you’re a beginner and your mind doesn’t allow you to invest in a one go.

    Data Retention:

    Clickmagick allows you to retain data from 6 months to years depending on the plan bought. So it is another benefit if you are planning to market digitally for the long-term. This way you can easily compare your growth since your inception.

    User Interface:

    The UI of Clickmagick is user friendly and easy to use even if you’re a beginner. Other options like Bemob don’t come with a better UI.

    Parallel tracking:

    You can do Google’s parallel tracking through Clickmagick. Parallel tracking is when someone clicks on your tracking link it doesn’t land them on additional redirects. Instead, it takes the user to the final URL. Clickmagick allows you to do this so that you don’t lose your potential consumers because of the delay in landing to the main URL.





    Try Clickmagick now!


    Custom Domain:

    We all come across some random links while we are surfing on the internet. Obviously we have trust issues on whether to tap on them or not. Clickmagick helps you to customize your domain in a neater way to earn the trust of users.

    Saviour:

    Clickmagick notifies you beforehand whether your affiliate link is working or not. So if you have made an investment (which can be a good amount for some people), you have your chance to save yourself from losses. It is one of the best pros of the software.

    Customer Support:

    Clickmagick provides its customers with good customer support. It solves your queries within 24 hours of grievance lodged.

    Clickmagick – Cons

    However, there are a bunch of other options available which are slightly on the brighter side of the story because of the following drawbacks of Clickmagick software:

    Payment options:

    You can only avail the services of Clickmagick if you own a Credit Card which is a major drawback because in a country like India not many use it.

    Policy Violation:

    You cannot promote everything on this software because you might be violating its policy. Services like dating apps, adult services, and online money making cannot be promoted here. But you can promote them through Qliker.

    Advance Tool:

    Although it is a good UI software it is not for somebody who is just stepping into the world of digital marketing. You can definitely go for a free trial. But there are better options in the market like Bemob for somebody who is a beginner which comes with much more features than Clickmagick.

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    Who should use Clickmagick?

    1) Digital Marketers: If you’re somebody who is specifically earning through digital marketing, Clickmagick is a one stop solution for you because here you can track everything and improve accordingly.

    2) Affiliate Marketers: Affiliate marketing is one of the growing modes of marketing digitally. With affiliate marketing, business provides people with commission against the sales induced by them. You simply act as a catalyst to generate sales. When people click the affiliated link and make a purchase via it, you get your due commission. For e.g. – Youtubers reviewing and providing affiliate links to their subscribers, Amazon associates etc.

    3) Website Owners: Self-employed people who earn digitally can also use this software for knowing their potential consumers more deeply and accurately.

    4) SEO Marketers: Search Engine Optimization or SEO marketers can also use this website to improve their website suitably to attract quality traffic to their websites/products.





    Try Clickmagick now!


    Conclusion

    Overall Clickmagick is one of the decent trackers to go for. It has all the features like other options available in the market and that too at a cheaper rate. If you don’t want to invest too much in a tracker Clickmagick is your go to option because it is for all forums of digital marketing present in online space. After using it for a period of time, you will learn how to use its features effectively. You can also try other tracking softwares to figure out which one of them works best for you.

    FAQs

    What is Clickmagick?

    Clickmagick is a link tracking and monitoring software that helps digital marketers to track ads and focus on most profitable clicks.

    Is Clickmagick Free?

    Clickmagick provides 14-Day Free Trial on All Accounts.

    How much does Clickmagick cost?

    Clickmagick Pricing:

    • Starter Plan: $37
    • Standard Plan: $77
    • Pro Plan: $197

  • Serpwizz: A Complete Audit Tool & SEO Wizard

    Serpwizz is one of the best on-page SEO tools currently available in the market. It is designed with agency owners in mind to help them generate leads more effectively for their business. Get detailed reports branded with your won logo that you can send your clients and other prospects immediately.

    What is Serpwizz?
    Serpwizz – Features
    Serpwizz – Pricing
    Serpwizz – FAQ’s
    Conclusion

    What is Serpwizz?

    With Serpwizz, you can perform a comprehensive analysis of the SEO elements on your website. It measures your website’s performance across a hundred website data points tp provide real recommendations that you can act upon.

    It easily allows you to improve your digital footprint and search engine ranking results. If you own a website, or a digital agency and are looking to improve your site or your clients’ – Serpwizz is the tool for you!

    BiQ – Review, Features and Pricing
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    Serpwizz – Features

    Easy to use SEO tool

    Serpwizz gives you a comprehensive analysis of how you can improve your website’s SEO.

    White-label reports

    Designed for the agency and digital marketers that want to create detailed reports for their clients.

    Serpwizz WhiteLabel Report dashboard
    Serpwizz WhiteLabel Report dashboard

    Embed audit tool

    You can easily embed the audit tracking code into your site to connect.

    SEO tools and widgets

    Serpwizz offers many SEO tools and widgets on its platform.

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    Team collaboration

    Serpwizz is ideal for individual or SEO teams who want to collaborate.

    In-depth website audit

    Serpwizz checks all necessary SEO elements of your site to help you improve your rankings.

    • Title tag
    • Meta keywords
    • Google Preview
    • Keyword cloud
    • Text/HTML ration
    • IP canonicalization
    • XML sitemap
    • Embedded objects
    • Domain registration
    • Indexed pages
    • Robots.txt tester
    • Sitemap validator
    • Robots.txt generator

    It also includes elements like meta description, headings, alt attributes, keyword consistency, GZIP compression, WWW resolve, robots.txt, iframe, WHOIS data, backlinks counter, domain age tests, and .htacess generator.

    Serpwizz Leads Dashboard and other options
    Serpwizz Leads Dashboard and other options

    Usability features

    Serpwizz checks all of the necessary usability features that your site quires to have a good search engine ranking. Some of these are as follows:

    • URL
    • Custom 404 page
    • Load time
    • Domain availability
    • Email privacy
    • Page speed insights
    • Favicon
    • Page size
    • Language
    • Type availability
    • Safe browsing

    Mobile elements

    Serpwizz also helps you check all the elements of your new mobile website to make sure that it is designed to be user-friendly and without any errors.

    • Mobile compatibility
    • Mobile-friendliness
    • Mobile view
    • Page speed insights

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    Tech Stack

    We check all of the tools your site uses and your plugins to make sure that everything is working properly.

    • Server IP
    • Analytics
    • W3C validity
    • Speed tips
    • Doctype
    • Encoding

    Serpwizz tracks all your ranking information, including a link tracking and building tool.

    • In-page links
    • Broken links
    • Regional rank
    • Underscores in URLs
    • URL rewrite
    • Estimated worth
    • Visitors localization

    Audit plugin

    • Generate leads on your agency website
    • Use across your entire website
    • Professional looking SEO embed tool

    Serpwizz – Pricing

    $59 Mage Plan

    $59/lifetime

    Features

    • 3 Reports Per Email
    • Unlimited Website/Lead Audits
    • PDF Report Download
    • Add Unlimited Team Members
    • Unlimited Reports
    • Access to all Serpwizz Tools
    • Stackable up to 5 codes per account
    • 60 Days Refund Policy

    $97 Magician Plan

    $97/lifetime

    Features

    • Agency Branding
    • Rank Checker
    • 3 Reports Per Email
    • Unlimited Website/Lead Audits
    • PDF Report Download
    • Add Unlimited Team Members
    • Unlimited Reports
    • Access to all Serpwizz Tools
    • Stackable up to 5 codes per account

    $197 Wizard Plan

    $197/lifetime

    Features

    • Embed Audit Tool
    • White Label
    • Free Tools (members are)
    • Export Leads
    • Email Provider Integration (direct integration)Agency Branding
    • Rank Checker
    • 3 Reports Per Email
    • Unlimited Website/Lead Audits
    • PDF Report Download
    • Add Unlimited Team Members
    • Unlimited Reports
    • Access to all Serpwizz Tools
    • Stackable up to 5 codes per account

    Serpwizz – FAQ’s

    Who is this tool ideal for?

    Digital marketing agencies, freelancers, and owners of multiple businesses.

    How is it different from SEMrush?

    SEMrush is an all-in-one comprehensive SEO tool – this is more for getting fast actionable data and for agencies who want to white label their reports.

    What if I want to change my plan?

    Yes, you can as long as the LTD plan/deal is live. You can purchase a different plan and activate that in your account.

    Will my data be secure?

    Yes! All of your data is securely held on our servers and not shared with anyone.

    What is the added value of this tool?

    It’s one of the fastest ways to get an instant SEO audit!

    What is this tool for?

    For generating instant SEO audits for your own website or your clients.

    I am not an expert in SEO. Do you recommend using this tool?

    100%, it’s made for both SEO experts and beginners!

    Can I use it on any website page or are there any limits?

    You can use it on any webpage you like!

    Can I try the tool before purchasing It?

    You can sign up for our free, no-strings-attached trial that gives you an exclusive glimpse into our top packages!

    Conclusion

    Having a white label SEO audit tool in your kit is a must for digital agencies and marketers. Serpwizz not only helps yow the lead generation and conversion rate but helps you identify and rectify various on-page SEO issues.

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    It allows users to use a bunch of amazing SEO tools for on-page audits and helps you create a white label report that you can use with your own branding for clients and other prospects.

    Sign up for Serpwizz and become a powerful SEO wizard today!

  • BiQ: AI-Powered SEO Tool

    A proficient SEO tool helps you to find related keywords, trending searches, popular questions, content ideas, etc. to analyze your content and your suggestions to meet SEO guidelines. You can also be able to track your website ranking through ‘Rank Tracking’, which gives you an accurate insight into how well your website is doing.

    You can also filter a long list of keywords in different intents such as Informational, Navigational, and Transactional keywords for your marketing.

    BiQ is one of the most dynamic SEO software. In this review, we will analyze how BiQ covers all these functions mentioned above and more.

    Currently, more than a million users are using the BiQ premium plan, one of its most affordable plans. This plan, however, stands apart because you only pay for the features you use.

    BiQ allows users to boost their SEO rankings
    BiQ allows users to boost their SEO rankings 

    Advantages of doing keyword research:

    • Increase website traffic
    • Rank higher on search engine
    • Learn about your target audience
    • Appear first when people search for your product or service
    • Find niche areas
    • Increase website authority

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    What is BiQ?

    BiQ is an SEO suite that allows users to perform keyword research, AI-guided content analysis, rank tracking, and monitor your overall website progress.

    It has become one of the most popular SEO tools for marketers, entrepreneurs, and bloggers. Its primary function is to find profitable keywords and improve your website’s rank position on various search engines.

    This will help you outgrow your competitors as it comes packed with more than 50 SEO features. The best part is that you only pay for the features you use.

    BiQ – Features

    Keyword Intelligence

    Effective keyword research can make all the difference between you and your competition as it is a very important skill for digital marketers and bloggers. Not only do you need a list of keywords to help you with SEO, but you also need to know what phrases to use while writing on a particular topic. Hence, it is crucial to do keyword research before writing content in order to turn casual fans into potential customers.

    BiQ Keyword Intelligence dashboard
    BiQ Keyword Intelligence dashboard

    BiQ’s keyword intelligence provides you with

    • Related keywords
    • Content ideas
    • Popular questions
    • Trending searches
    • Keyword metrics

    Content Intelligence

    Whether you’re a beginner in content marketing or a professional, it never hurts to revisit your content strategy plan and make sure it’s innovative, updated, and most importantly, it must be relevant to your audience and Google.

    BiQ’s artificial intelligence-guided content optimization helps you understand your customer’s behavior and intentions better. Advanced line-by-line analysis, sentiment analysis, and readability rater will help you streamline your content for your audience and marketing strategy.

    Content intelligence will basically guide you in the sections of your content that need improvement. Adhering to BiQ’s guidelines and suggestions will make your content SEO optimized and rank well on search engines.

    Rank Intelligence

    Rank intelligence is the only real-time Search Engine Result Page (SERP) tool. This means that with BiQ you can find out precisely which keywords you rank for, including hidden keywords you had no idea about. You can do all this with the click of a button.

    Finding out keyword opportunities that your pages are ranked for is the first step to measure your website’s progress and SEO success.

    BiQ Ranking Intelligence dashboard
    BiQ Ranking Intelligence dashboard

    With Rank intelligence, you can

    • Discover your ranking
    • Reveal your hidden ranking potential
    • Receive accurate ranking & traffic reports
    • Identify featured snippet opportunities of your website

    Rank Tracking

    Powerful rank tracking modules give you all the data about your website’s performance on the internet. With rank intelligence, you can uncover the keywords responsible for your website rank, and with the rank tracking feature, you can track all these keywords throughout out your website and optimize them to boost your website ranking.

    BiQ LiveKeyword Extension

    BiQ’s LiveKeyword Extension shows you keyword suggestions with their search volume, competition, and cost per click, free of cost.

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    BiQ – Pricing

    Single – $49/lifetime

    Keyword Intelligence:

    • 250 total researches per month

    Content Intelligence:

    • 100 total analysis per month
    • 50 saved documents

    Rank Intelligence:

    • 7500 total ranking discovery

    Rank tracking:

    • 100 total keywords
    • 50 total tags

    Reporting:

    • 100 exports per month

    Collection:

    • 200 total items per month

    Double – $98/lifetime

    Keyword Intelligence:

    • 500 total researches per month

    Content Intelligence:

    • 200 total analysis per month
    • 100 saved documents

    Rank Intelligence:

    • 15000 total ranking discovery

    Rank tracking:

    • 200 total keywords
    • 100 total tags

    Reporting:

    • 200 exports per month

    Collection:

    • 500 total items per month

    Multiple – $147/lifetime

    Keyword Intelligence:

    • 750 total researches per month

    Content Intelligence:

    • 500 total analysis per month
    • 300 saved documents

    Rank Intelligence:

    • 37500 total ranking discovery

    Rank tracking:

    • 400 total keywords
    • 200 total tags

    Reporting:

    • 500 exports per month

    Collection:

    • 1000 total items per month

    BiQ – FAQ’s

    Can we have more Rank Discovery in Rank Intelligence?

    BiQ has decided to increase the limit by 50% across all 5 deals.

    Can I pay/refill for Rank Intelligence once I’ve hit the cap?

    Yes, you can do that and you will only be paying for what you’ve used. You DON’T need to subscribe to monthly plans to continue using the feature.

    Will I receive future updates?

    Yes, all products and features in the AppSumo plans will receive future updates for free.

    How to Convert Blog Traffic to Leads?
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    BiQ – Conclusion

    If you decide to choose BiQ as your primary SEO tool, you are bound to save a huge amount of money as BiQ is the only tool that has flexible usage plans.

    If you are a freelance blogger or a small business looking to grow its website organically then this is for you. You simply don’t need to pay for the features you don’t use.

    BiQ promises its users to control their SEO costs by letting them pay for only the features they need instead of paying for the entire package.

  • Mastering Multi-Location SEO

    Tell me the best place to hide a dead body?

    On the second page of Google.

    A famous SEO joke opening eyes for ages!

    Namaste, wish to improve the traffic on your website? Wish to slide into your target audience’s search results.. whispers.. like we did in yours. Well, if the answer is yes, you’re in the correct place.

    To understand multiple location SEO let’s take you to your dream business, owning a pizza shop with a crazy variety of pizzas. You wish to serve pizzas all over the world through your website but people in several areas are unable to access your website as it doesn’t appear in their search results. This is where you learn the Multi-location SEO Magic.

    To improve the traffic on your website from several locations so that it ranks higher in search results, your business website has to target keywords and phrases related to the same. So, if pizza is your business, then mouth-watering words like ‘Pizza’, ‘Cheese burst’,’ Double Cheeseburst’ ‘Thin Crust’ etc would be preferable. Any keyword which helps you define your business and allows people to search for the products and services that you offer is the best.

    What’s The Point Of Multi-Location SEO?

    Would you like to sell pizza to someone who doesn’t like pizza? Or maybe someone who’d prefer tacos over pizza? Let’s consider, the best-case scenario, Would you like to sell pizza to someone who’s craving for pizza ? Someone who wishes to throw a birthday bash and wants to throw a Pizza party that too in your city?The point is, your store is available in several locations and you have to pop up in all the search results of all the places pizza lovers are drolling about pizza.

    different channels to advertise a start-up digitally
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    StartupTalkyAshwini

    Now, how will your business pop up before these potential customers? Multi-location SEO will help your business show up in the searches of relevant audiences online.

    Reaching your intended audience by catering to the demographics of various locations will help you streamline your efforts. Creating engaging content for your audience and turning them into potential customers will eventually benefit your business.

    Ideal Onpage SEO Guidelines
    Ideal Onpage SEO Guidelines

    How To Rank Higher In Search Results

    Google and several other search engines available on the internet work on location data while exhibiting search results. Let’s say you’re in Mumbai craving for Biryani. Now, your hungry tummy cannot have Google show you results for ordering biryani from Kolkata. It has to be from a shop nearby your location, situated in Mumbai. Google takes this into consideration.

    Using Multi-location SEO and Online marketing you can enhance the ranking of your business website in the search engine result pages to attract local audiences and convert them into potential customers. One hack to do this is to add location in the website’s content since people tend to search location while looking for a particular topic.

    Short-Tail Keywords vs Long-Tail Keywords and How To Find Them
    Whether you are a new blogger or may be your blog is getting a lot of traffic.In this post you will get to know everything about Short-Tail and Long-Tailkeyword and also how to find them. If you are serious about blogging[https://startuptalky.com/tag/blogging/] and want to rank your blog higher o…
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    Using this hack will help improve your local SEO.Do a quick search for keywords related to your business and use them on your website. Eg: Biryani in Mumbai, Best handbags in Hyderabad, Comic-con Ahmedabad.

    Create Location-Specific Pages

    People love spoon-fed content, it’s the truth. Optimize your website in a way where your user doesn’t have to scratch his head to search for products and services provided by your business. Optimize your website’s pages as per locations and create relatable content. Create a single landing page but several location-specific pages as per your customer’s convenience.

    Eg: You’re a Shwarma company selling all over India. The business has branches in major cities like Mumbai, Kolkata, Pune, Hyderabad etc. Now, you can create a landing page for your website and multi-location pages for each city. You could add images and reviews of the Mumbai branch, Pune branch etc on their respective location pages.

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    Creating strong Backlinks is one of the most crucial ways to rankOkay, so you wrote and published a good, long and well-researched article. Youwaited for a week to get shares and appreciation from your users. But to yoursurprise and amusement, you didn’t receive the response you were looking for …
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    By doing so, optimize your on-page elements by revamping your page titles, H1’s, and the overall content for each area you wish to target. Make sure that you add unique details such as the opening hours, payment modes as well as directions to your shop or store.

    Google My Business

    Create a business account on Google My Business and get it claimed. This easy process allows you to improve your ranking in organic search results and now you can connect, share, and manage several locations with a number of users.

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    You can manually add additional location details, or if your business has more than 10, Google my business will allow you to use bulk location management thus importing and managing new locations. Through this, you can easily verify all of your locations. Make sure your business appears on Google Maps with directions and contact details. Check this for all locations of your store.

    Customer Actions As Per Google My Business
    Customer Actions As Per Google My Business

    Focus On Credibility

    Having quantitative and qualitative backlinks to your website sends signals to Google about your website’s credibility. To demonstrate this credibility, you could connect with local bloggers and collaborate with them to make content. This will help you earn quality backlinks from local sites thus boosting your rankings in search results.

    Create activity on your pages that helps you increase the backlinks on your page. Host events and get people writing about them, let journalists know if something noteworthy happens at your place, launch new products, post reviews, etc. By doing so, you’re demonstrating credibility and sending good signals to Google that will render your website on the first page of Google.

    This management is looked after by bots. If your page has quality content and credible content that is being liked and preferred by many, nobody can stop you from being unstoppable.

    Power Of Local Reviews

    No matter how beautifully you portray your website or do chest beat the glory of your business, people will focus on local reviews of your past customers. By constantly reviewing your business you can attract a number of audiences from various locations.

    How to Create Quality Content that Ranks & bring Quality Traffic
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    Reviews create an amazing social presence for your website and the more positive reviews about your store in a specific location, the more locals and tourists you attract. Your customers will attract other customers eventually. Ask for feedback to gain valuable insights and improve your business accordingly.

    Don’t forget, for a flourishing business do what your customers like more than what you like. Always keep trying out various strategies to level up more and more. Your business is your baby and you have to nurture it and nurturing takes time.

  • On-Page SEO Techniques To Rank On The First Page Of Search Engines in 2020 (With Checklist)

    On-Page SEO is the technique that is applied on web pages to improve the search engine ranking. These are under the webmaster’s direct control. They are related to the site and page structure, to the web technologies involved in the implementation and design and generally to how the website is built.

    If you don’t get On-Page SEO right, you have very little chance of securing top spots for competitive key phrases, even if you’ve got a fantastic outreach and PR campaign and an awesome link profile! It’s a common mistake to ignore the SEO and focus on getting links instead of what’s in your control that’s the optimization of your site. With this in mind, here’s a brief guide to getting On-Page SEO right.

    Before you start your On-Page SEO research, Here are some On-Page SEO techniques to rank on the first page of google.

    On-Page SEO Techniques for Higher Rankings

    On-Page SEO Techniques for Higher Rankings
    On-Page SEO Techniques for Higher Rankings

    Content of the page

    It is what the user came to see and is thus extremely important to create good content from an SEO perspective. Hence your content must supply a demand. If you are targeting any particular keyword you want to rank make sure you include that particular keyword. But also keep in mind that individual keyword density must not be greater than 6%.

    Content only accessible after logging in and content that can’t be reproduced or shared are less likely to rank. Moreover Unique and frequently updated content is always good. Also, an SEO optimized post has more than 700 words.

    Page Title tag

    • Start the title with the main keyword. Then put its variations (plural, synonyms) in the title tag of a page.
    • Keep only 55-65 characters.
    • Keep it in the H1 tag
    • No special character
    • Use brief, but descriptive titles
    • Accurately describe the page’s content
    • Always ensure you target one main keyword and variations per page

    Meta Descriptions

    Meta descriptions don’t contribute as a ranking signal anymore, but they’re still an incredibly important aspect of On-Page Optimization. Well written, approximately 156 -170 characters and essentially a sales pitch for what the landing page is about. Google can use them as a snippet.

    • Accurately summarize the page’s content.
    • Use unique descriptions for each page.

    Also read:

    Meta tags

    For each of your pages, you can include a set of keywords in the form of meta tags. These should be all the relevant keywords of your content. Try to include these tags somewhere in the body

    Body Tag

    H1 tags are reserved for your main page title, with subsequent headings being issued H2, H3, etc. Make sure you write keyword-rich headings in the order of priority in H1, H2 and H3 title tags. They are used by many crawlers to differentiate important content. Always remember to highlight the important parts of the article.

    SEO friendly permalink URLs contains keywords that can explain the whole article and they are also easy to read both by human and search engines.

    • 3-5 words in a URL are given more weight.
    • Always use hyphens rather than underscores and try not to have main pages sitting too many directories deep in your site
    • Never forget to include keyword

    Also read:

    Dazzle with Multimedia

    You need to include visuals to make your content more attractive to get more visitors. Engaging images, videos, and diagrams can reduce bounce rate and increase time on site. Visuals play an important role when it comes to user interaction ranking factors.

    Image SEO

    Images are important but these should not increase the loading time of the website.

    • Use original images: If you need to use an existing image from the web you need to give credit to the source.
    • Optimize the size of the images: The smaller the size (in bytes) of the image the better.
    • Use ALT tags to describe the images: This helps search engines understand what the image is about.
    • Use descriptive filenames: Don’t just name your image ‘image1.jpg’ but try to use descriptive filenames, for example, ‘Man doing push-ups.jpg’.Better if you keep your keyword.
    • Use a Content Delivery Network: If you have a lot of images on a single page you can use a CDN service (from Amazon or Google) that will make your page load faster. In simple terms, your images will be hosted and served by many servers and this speeds up the loading process.

    Outbound links to related pages is a relevancy signal that helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info. Using the outbound link to link a popular site boosts page rank.

    Internal Linking

    Placing links to your other website pages is a great way of improving the quality of your articles and enhancing the site. Internal links not only does make it much easier for your visitors to navigate around your site and find all of your content, but it also ensures that your site gets properly crawled allowing the search engines to find all of your pages.

    Also read:

    SEO Best Practices

    • Try to start your content. Tag with keywords only
    • The first sentence in the body text and the first words used per sentence are the most important ones for advanced On-Page SEO necessities, so choose it wisely.
    • Creating new optimized content weekly.
    • Drop Keyword in First 100 Word.

    Things Not to Do

    • Don’t try and trick the search engines by optimizing multiple pages for the same keyword.
    • Don’t spam or over-optimize meta tags and always think about what works for users before the search engines.
    • Don’t keep repeating your main target keyword in each tag, rather use variations which enhance the value of the content

    Check your page now!

    On-Page SEO Checklist Content

    On-Page SEO Checklist
    On-Page SEO Checklist
    1. Content is original – Copyscape checked?
    2. Content is first published on your website?
    3. Does the content have enough descriptive text?
    4. Content is well researched with references?
    5. Do you have a clear publishing strategy?
    6. Pages Titles, description and formatting
      Page titles are unique for each page?
      Descriptions are unique and up to 150 characters?
      Text is properly formatted using H1, H2, Bold, Italics?
      Text is split into small paragraphs?
      Font size is easy to read on small screens (tablets) as well?
      Image size is optimized using smush it?
      All images have alt tags defined?
      The image filename is descriptive?
    7. URL Structure
      Permanent links use ‘-‘ as a separator?
      Website pages/posts are grouped into categories?
      Is there breadcrumb on all posts/pages?
      Is there an HTML User Sitemap?
    8. Internal Links
      Do pages have internal links?
      There is a ‘Related Posts’ section at the end of each page?
      Do internal links use both keyword and non-keyword anchor text?
    9. Speed and Authorship
      Is the website score more than 90% when checked by Google page speed insights?
      Google Authorship is implemented for every post/page available on the website?

    Also read: This is How You Can Use A/B testing to increase your sales

    Conclusion

    If you are running your business online or if you have a blog you need to follow best SEO practices to get your website rank higher on the search engines. All the small businesses must get the Local SEO done to convert the potential customer into buying customer. SEO is important for increasing the traffic and should be a focus of every online business’s priority to check-in. Tell us how you use SEO in your articles, in the comment section below.