StartupTalky

Tag: Scaling Startup

  • Wellversed: A Wellness Startup Helping in Creating and Scaling Consumer Brands

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Wellversed.

    The demand for health and wellness products is steadily growing. Research shows that an average Indian millennial spends over 3000 per month on their fitness and wellness. Digitalization has been quite influential in generating awareness of the common public about human wellness. The growing wellness industry has attracted many brands to come up with good and genuine wellness products. Entrepreneurs and startups are focusing on developing authentic wellness products that could contribute to the spectrum of human wellness.

    Wellversed is a startup that helps in building and scaling the business in the wellness industry. They help in accelerating the growth of wellness brands. Popular Indian cricketer Yuvraj Singh is associated with Wellversed in its startup journey.

    Listen to Aanan Khurma telling the story of Wellversed in an interview with StartupTalky on Epic Brands Podcast

    Read further to know about Wellversed, its founders, products & services, business model, and more.

    Wellversed – Company Highlights

    Startup Name Wellversed
    Headquarters Gurgaon, Haryana
    Industry B2C and Wellness
    Founder Aanan Khurma, Aditya Seth, and Ripunjay Chachan
    Founded 2019
    Total Funding Raised $3.2 Million
    Website wellversed.in

    Wellversed – About
    Wellversed – Industry
    Wellversed – Founders and Team
    Wellversed – The Idea and Startup Story
    Wellversed – Name, Tagline, and Logo
    Wellversed – Products & Services
    Wellversed – Business Model
    Wellversed – Customer Acquisition
    Wellversed – Challenges Faced
    Wellversed – Funding
    Wellversed – Competitors
    Wellversed – Recognition and Achievements
    Wellversed – Future Plans

    Wellversed – About

    Wellversed is a full-stack accelerator for wellness brands. Wellversed startup accelerate wellness brands from their infancy to building them into strong world-class brands that enable better wellbeing. They enable founders to build genuine wellness brands by accelerating sales growth, strengthening the product-market fit, improving the supply chain, providing investment support, building the brand story, and improving key metrics, and M&A opportunities.

    Short term goal of the startup is to accelerate 1000 wellness brands by 2025, invest in 100 wellness brands by 2025, and acquire 10 wellness brands by 2025. It has a long-term vision to maximize human wellness by enabling genuine wellness brands.

    Wellversed – Industry

    The global wellness market is at more than $1.5 trillion per year, with annual growth of 5 to 10%. In fact, the rate of growth of the wellness industry is in double digits in the developing economy. 60% of this market is contributed by wellness brands while the remaining is contributed by services.

    Wellversed – Founders and Team

    Wellversed - Founders with Yuvraj Singh
    Wellversed – Founders with Yuvraj Singh

    Aanan was a fellow at the Stanford Biodesign School in 2012. As an alumnus of Stanford Biodesign, Aanan Khurma used to conduct a lot of Design Thinking workshops to disseminate the ideology of Stanford D-School to college students. It was during the organization of one such workshop that Aanan met Aditya Seth who was an industrial design student inclined toward designing manufacturing assembly lines. Both of them launched a brand together called Unsnack which was one of the early D2C brands in the Indian ecosystem. Both of them were later joined by Ripunjay Chachan who was Aanan’s batchmate at Stanford Biodesign. Yuvraj Singh was a consumer of the products crafted and traded by Wellversed before he decided to invest in Wellversed and later become a part of the core team of Wellversed.

    Aanan is the CEO of the Company and is primarily responsible for Business Intelligence, Defining Long Term Goals, and probably one of the only CEOs who directly leads the Human Resources department. Aditya Seth leads the supply chain while Ripunjay Chachan leads Business Growth. Yuvraj Singh is the chief evangelist and flag bearer of the message of health and wellbeing.

    As of June 2022, Wellversed has a total of 150 employees.

    Wellversed – The Idea and Startup Story

    The company started out as a personal quest to maximize healthspan. The human body is designed to live up to 120 years of age but most people become dysfunctional by 65-70 years of age. Aanan Khurma realized that people can live a disease-free life of quality, vigor, and intensity if their lifestyle is right. He realized that consumer brands are not optimizing for the long-term well-being of human beings. This led him to launch his first brand called Unsnack. Subsequently, he launched several brands like Ketofy, Ovego, and Wellcore to cater to different use-cases of wellness.

    These brands were unified under the common umbrella of Wellversed Full-Stack Accelerator structure evolved to help great founders create genuine wellness brands.

    Healthcare Business Ideas in India | Medical Business Ideas
    The Healthcare industry is growing rapidly and so are the healthcare businesses. Here’s the list of the best healthcare & medical business Ideas.
    StartupTalkyArbaz Sayed

    Wellversed Logo
    Wellversed Logo

    There is a very interesting story behind the name of the Company. Aanan’s first startup – Hansure – was funded by Microsoft Ventures. When he was going through the journey of formulating what is now Wellversed he was exchanging ideas with the Director of Microsoft Venture Fund. The Director asked Aanan to send a small note about his startup in order to make a connection with a probable seed investor. As an interim thought, Aanan penned down the name Wellversed in order for this connection to be made and the conversation to proceed further. The Company was never renamed although the name is difficult to pronounce and several stakeholders have pointed out that it’s an awkward name. Since Wellversed platform is not primarily consumer-facing, they never thought it would be relevant to rename the Company.

    Wellversed – Products & Services

    Wellversed Product - Ketofy
    Wellversed Product – Ketofy

    Wellversed is a tech-enabled full-stack accelerator for wellness brands. They assist founders in their journeys to build and scale genuine wellness brands. A great consumer brand is built through only THREE things:

    • A solution that serves a need.
    • A product that is great.
    • A brand story to carry the message to the masses.

    In a typical scenario, running a brand has so many operational components to it that a founder is not able to focus on the core aspects of creating a brand. Wellversed relieves founders from all the operational hassle of selling their products. This includes eCommerce Operations, Performance Marketing, Listing Operations, Warehousing & Logistics, etc. This allows founders to build genuine products to solve a real problem and craft a story that resonates. Wellversed is accelerating 40 wellness brands as of June 2022.

    Wellversed – Business Model

    The business model of Wellversed is centred on accelerating brands and charging them a percentage of their growth revenue. Their EBITA margins are close to 18-20%.

    Wellversed – Customer Acquisition

    They didn’t have a website for 6 months after they started selling to end consumers. They primarily relied on third-party eCommerce channels like Amazon.

    Their only hack was discipline and diligence. Most companies talk about consumer centricity but Aanan and Aditya actually spoke to most consumers to whom they sold. Back then, sellers could access the phone numbers of consumers who ordered via Amazon.

    Wellversed – Challenges Faced

    They took a very unique approach to create a group of brands that maximise human wellness. When they started, this concept and way of building multiple brands were not well understood. The toughest part was the impact that people’s limited understanding had on their own mindset.

    Top 21 Healthcare and Pharma Startups in India 2022
    The Healthcare industry is one of the most successful industries in India. Take a look at some of the most successful healthcare startups in India.
    StartupTalkyVidhi Punamiya

    Wellversed – Funding

    As of 2022, Wellversed has raised 3.2 Million USD through Jubilant Foodworks, Yuvraj Singh, other entities, and angels.

    Wellversed – Competitors

    Some top competitors of Wellversed are:

    • Mensa Brands
    • Global Bees
    • Evenflow
    • Powerhouse91
    • Thrasio
    • SellerX
    • Perch
    • Heydey

    Wellversed – Recognition and Achievements

    Their achievement is the culture of the Company. They believe that great things are achieved through distributed intelligence and the first step to that is creating trust on an individual level. Systems like beehives, ant colonies, and the human brain are regarded as some of the most complicated structures in the universe. The commonality between these biological systems is that they do not have a single intelligence centre. The fact is that the most cooperative, intelligent, and admirable biological systems in the universe have been created by distributed intelligence. This is noteworthy because an individual needs to operate by a minimal set of rules in a distributed intelligence system.

    Wellversed – Future Plans

    The Future of Wellversed is to evolve into a City of wellness entrepreneurs crafting brands for true maximisation of human wellness.

    FAQs

    When was Wellversed founded?

    Wellversed was founded in 2019.

    Who is the founder of Wellversed?

    Aanan Khurma, Aditya Seth, and Ripunjay Chachan are the co-founders of Wellversed.

    Who are the competitors of Wellversed?

    Some top competitors of Wellversed are:

    • Mensa Brands
    • Global Bees
    • Evenflow
    • Powerhouse91
    • Thrasio
    • SellerX
    • Perch
    • Heydey

    Has Wellversed raised funding?

    Wellversed has raised funding of $3.2 Million.

  • Things to Know Before Starting up in the Food Industry

    This article is contributed by Megha Rawal, Founder of Mezmo Candy.

    The present-day food industry is the result of food startups and companies which popped up in the ’90s. Quite a few multinational companies started around the same time which is now a famous brand and go-to option for people of all age groups alike across the globe. What is it that made them famous? What is it that we as a better technologically equipped generation are not able to understand? What was the success mantra which is still working for them?

    There’s one answer to all these questions. What separated the MNCs from the startups is that they provided cost-efficient solutions and constantly evolved/improvised their products with the changing needs and mindset of the 21st-century consumer. This is exactly what made them a popular household name and helped them flourish in domestic and international markets. Venturing into a food industry is always a good idea because this business will never be saturated. We all love food and we need to eat to survive.

    What you are offering to your customers is what makes the difference for your brand. If you are providing a specific food item, you will be catering to a niche audience, if you have general food products, your quality, quantity, and price factor come into the picture to decide the success graph. Generally speaking, niche products are less price-sensitive than general mass-market products.

    You need a passion for food and hospitality when you decide to venture into this sector. Along with this, marketing is the tool you have to exfoliate to your advantage. There are numerous things that set you apart from your competitors, how well you leverage them for your benefit is what decides the success or failure of your brand.

    Speaking about the same, Megha Rawal, founder of Mezmo Candy says, “First and foremost, make a business plan. Weighing out the pros and cons of entering a new business is the vital step. Give ample thought to your customer value proposition (CVP). What are the profit areas and what can be risky, what will connect with the audience, and what will face hesitant acceptance, how much time will the licensing and paperwork take, literally everything has to go in the plan along with a strong backup plan. Having another plan is smart work as you are ready with options if the first one doesn’t work out. Calculate the timeframe for the return on your investment and proceed accordingly”.

    Market research is very important, especially if your product is niche. For B2C products, conduct a survey over a minimum of 150 people belonging to mixed groups. Depending on the result of the survey your CVP may need modifications.

    Begin trials of your product, rope in open-minded chefs and food technologists who are willing to experiment and give life to your product. Tasting sessions can commence with your friends, family, and connoisseurs of taste. You will have to go through numerous rounds of trials till you perfect your products. Lock in the items which you think will definitely work. They are called safe bets as it appeals to one and all. Add a few items which will please a selected crowd and a few options for the people who love trying something new. If you want to be in the D2C space, having a good shelf life is very important.

    Challenges in Scaling Food and Beverage Companies in India
    Shubham Khanna (Founder & CEO, Liquii Beverages) shares his insights on challenges in scaling Indian F&B Companies. Read this article to know!
    StartupTalkyJeenal Jain

    It’s best to keep your costs low and aim for a lean start-up. Moving on, creating your brand positioning and story is very important. So outsource it to the best because it is very important to make a powerful first impression of your product.   Your packaging has to be very attractive to pull prospective clients towards trying your product. Market it the right way and see how the word spreads.

    With a bad experience, you not only lose one customer, but a series of them as word of mouth creates a huge impact. Their experience will be shared with their friends and just like that, you will lose out on a chunk of potential customers.

    Knowing your competition is something you have to do before you even start contemplating any other possibilities. Identifying your few key strengths and reiterating those will create a brand recall. What you can do better than your peers’ matters when you are calculating the success rate. What is profitable for them might not necessarily be profitable for you and the determination of the same is a part of being an entrepreneur.

    Also Read: Scaling Indian Organic & Ayurvedic brands – Challenges & Solution

    No one has had it easy and neither will you. The time will test you, demand a lot more than you could ever imagine you are capable of, take you to a point where you would feel completely saturated and feel like giving up, but in that exact moment, if you manage to keep your calm and be level-headed and pivot,  that’s the battle half won. Passion and perseverance are two things that need to be in abundance in an entrepreneur’s life. Consistency, concentration, and cooperation are the 3Cs of success that you will have to embrace. The key is to manage your lows and bounce back to keep that fire burning inside you. Going might get tough, and the fire will mellow down, but don’t forget that embers are enough to ignite a fire again.

  • Challenges in Scaling Mental Health Startups in India – By Industry Experts

    The opinions & views in this article are contributed by various industry experts in the mental health domain.

    “Health is wealth” goes the famous quote. It is true that most of us take care or have grown to focus on our physical health, the mental health and well-being have always been alarmingly abandoned. The health of our mind is almost as important as our physical health and results in damaging aftermath if not proving to have the most perilous of effects on our body.

    Though quite a few of the startups of today have been founded to focus on our mental health, scaling these startups has been quite a challenge. If you are interested in the mental health startups and the challenges faced by them, go through this StartupTalky article to know further about them!

    Also Read: Top 5 Mental Health Startups in India that are transforming the industry

    Dr. Anuneet Sabharwal | Founder & Director, The Happy Tree

    Scaling Mental Health Startup
    Anuneet Sabharwal – Founder & Director, The Happy Tree

    Happy Tree is a de-addiction, rehabilitation, and mental health hospital based in New Delhi, with a particular emphasis on the rehabilitation of addicts.

    In my (Anuneet Sabharwal) opinion, one of the main reasons why mental health startups haven’t worked is because most of these startups are not founded by professionals in the field. Because they are not founded by professionals, the ins, outs, and subtle details that make or break a mental health or deaddiction business are not properly understood by the founders. Make no mistake, there is humungous demand. But the quality of mental health apps and businesses is not substandard. On the flip side, the mental health professionals who are doing a fantastic job, are simply not business or tech-savvy. So, while they are rendering excellent services to their clients, they don’t have the vision for scalability. The Happy Tree has been a roaring success within just 5 years in the mental health and deaddiction space. The industry needs a visionary who is also a professional practicing in the field, to take charge and build a scalable business.

    Seema Rekha | Managing Director, Antarmanh Consulting

    Scaling Mental Health Startups
    Seema Rekha – Managing Director, Antarmanh Consulting

    In the last 5 years around 500+ new mental health startups came into existence. Interestingly, the market for mental health looks very attractive to investors and they invest in technology-driven mental health startups led by non-medico/non-clinician anticipating an exponential growth curve, however, mental health is a complex and linear business model.

    Unfortunately, technology, mobile apps, AI BOT, etc., can be a supplement not a solution when it comes to mental health help hence failing to create the right product offerings. Another set of startups led by clinicians sincerely lack growth and impact strategy. The B2C market demands a strong sense of vision, structure, and right implementation.

    The global corporate wellness market size was valued at USD 52.8 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 7.0% from 2021 to 2028. Hence attracting more and more players in the market who offer basic products like EAP (Employee Assistance Program) as their primary offering

    However, EAP is a low-impact product and does not appeal to the business leaders anymore who are looking for concrete solutions. Another reason why Mental health startups are not taking off is because of the lack of product knowledge, industry knowledge, poor research & analysis, and a non-holistic approach.

    In a nutshell, Startups are failing in creating the right products due to lack of understanding of the market, lack of industry knowledge, poor or no research, lack of appropriate training, qualified but untrained staff, less experienced team members, lack of innovation, investing in infrastructure than its people, trying to quick fix the infrastructural requirements, heavily relying on technology and social media.

    Priya Kumar | Chief of Content & Founder, Genius Inside

    The pandemic has worsened the mental health crises around the world and India was no exception. One in two people aged 18-29 years is possibly subject to anxiety and depression and another 17% are probably affected by it as per the latest reports. While it’s been a phenomenal time for the startup ecosystem in India as is evident, we are yet to see a surge in mental health startups. Many Venture Capitalists understand and see a huge demand for mental health startups, however, very few want to invest in these endeavors as they think these business modules would not scale.

    We want to change the way people approach mental health issues and their cures by developing an ecosystem that is safe and can make people feel like they are in good hands. At Genius Inside we thrive on aiding individuals in personal and professional transformation. We aim to be at the forefront of bringing change and battle the invisible but evident threat.

    Story of Now&Me – How two college girls are helping people achieve mental health
    Now&Me, a startup founded by Bani Singh and Drishti Gupta, is a free and genuine website where one can share one’s problems and emotions with strangers. Read how Now&Me can help you stay mentally fit and stress free.
    StartupTalkyVidhi Punamiya

    Samreedhi Goel | Founder, SizeWise Fitness Studio

    Mental health startups in India haven’t received the kind of response that the overall startup industry has received. This could be due to multiple reasons like lack of awareness, lack of support, lack of reach to all age groups.

    Mental health as a point of conversation is gaining traction, but yet the mindset of multiple people is still to change, especially of the older age groups. It will take time for them to recognize mental health issues within them and in their younger generation and support anyone who needs helps to seek the same. This shift in mindset, however small it is, is prevalent only in the urban regions of the country, while other areas still do not give regard to mental health the same way they do to physical health.

    Trust, sense of security, and breach of privacy are also factors that contribute to people not being completely accepting of mental health startups. While online counseling and therapy did see a rise during the lockdown, being completely open about having mental health issues is also stopping people from spreading the word about it.

    For mental health startups to take flight in India as an industry, it is key that the mindset of people changes and awareness about mental health increases. Along with giving recognition to mental health at the same standard of physical health

    Nitin Bindlish | Founder & CEO, Mom’s Belief

    Scaling Mental Health Startups
    Nitin Bindlish – Founder & CEO, Mom’s Belief

    It’s been quite a while that mental health which was once a taboo is now an important subject of discussion. The startups dedicated to upscaling mental health have been trying to put their best foot forward to spread awareness about the importance of mental health and mental health issues. What is also worth mentioning is that the pandemic came as a silver lining and rendered a helping hand in increasing awareness about these subjects. Consequently, people not only know but are also trying to accept the need for mental health measures. But they do face their fair share of challenges. The spending capacity for mental wellness by people is not considered as it takes them time to accept that paying for a mental health issue isn’t a big deal. Just as other countries prioritize mental health, India also needs to look at greater investments in this domain. Another major hurdle is that experienced trusted senior talent is unable to cope with the new-age developments in this field. The age-old concepts won’t fit into the present times’ industry landscape.

    One of the major challenges for the field of mental healthcare is for people to accept the need for mental healthcare services, especially for the kids. This problem would amplify when kids will join offline schools and they will face obstacles in adapting to the changing environment. This is where courses helping in bridging the gap would emerge as a saving grace. We at Mom’s Belief are the largest mental healthcare providers in the Asia-Pacific region for children. We offer a plethora of programs & services for building emotional intelligence to interventions that help kids counter the challenge with the help of AI/ML. We ensure deep learning of actions, brain signals, and emotions for a quick, accurate, and insightful analysis of children dealing with developmental delays. On the whole, we aspire to empower each parent and touch a million lives with our offerings. (for regular and kids with developmental delays).

    Conclusion

    Though the mental health startups are striving to make their own mark among the startup companies of now, most of them are not able to reach their full potential due to the rising list of challenges that they are facing. This was thus an attempt to highlight a majority of them.

    We hope you liked our article! It would be great if you let us know how you feel about it via your valuable comments and feedback. Also, let us know what else we can cover in this article and the upcoming ones.

  • Founder of Liquii Beverages on Challenges in Scaling F&B Companies in India

    The article is contributed by Mr. Shubham Khanna, Founder & CEO, Liquii Beverages Pvt. Ltd.

    With a growing population, there is also a rise in concern over healthy foods and drinks. People are now more aware of the food and drinks they are consuming. This has led to Food and Beverages companies working on their toes to deliver the best product they can. Consumers these days are well aware of the products they are consuming, they are in regular touch with the health factors of the food delivered to their doorstep. Food and Beverage companies not only have to look out for their competitors but face other challenges too.  Some of the challenges that these companies have to go through are listed below.

    Innovation

    To retain their position in the market or to sustain the cut-throat competition, it is likely that companies have to go through innovative ideas. The market is full of Food and Beverage Companies offering products that are tempting enough for consumers to go for. In this rush to get creative, food and beverage companies have to come up with something new. With so many different products available for purchase across a multitude of channels, product innovation and differentiation is getting increasingly important. For one, plant-based and fresh Products disruption will continue to increase. Demand for Fresh substitutes has rocketed recently, and consumers are consuming more plant-based and Fresh alternatives. The key to longevity is the need to accelerate new product development and adapt & improve products in correlation to thorough R&D.

    Product Development and Innovation for F&B Industry by Mihir Mehta
    Mr. Mihir Mehta, SVP of Ashika Capital shares his insight on the Product Development and Innovation for F&B Industry.
    StartupTalkyJeenal Jain

    Striking the right concept

    For any company to achieve success and growth, it has to check all the boxes of striking the right concept. Most of the Food & Beverage companies fail because of the lack of awareness about the concept. Nearly 60% of the startups fail around the first year of their inception. But if you have done the right research about the market, and focus on disruptive ways to integrate the right balance between functionality and long-term brand vision, you will succeed. Products are bought and not sold, and consumers have now become aware of the social and lifestyle impact of the brands. It’s important to build a strong community of loyal customers who not only like the product but also align their values to the brand’s vision.

    Customer Centricity

    With the internet playing a dominant role in everyone’s life, consumers are well aware of what they are being offered on their plates. Consumers are becoming savvier, more informed, and are demanding change. To that end, customer-centricity has to be at the heart of every F&B company. The companies should not only keep the safety of consumers in mind but also their mindset regarding the environment. To better meet the demands of the target market, it is imperative to tap into customer insights like behavioral segmentation and product preferences and centering the innovation efforts around them. That doesn’t just mean the product itself, but also the end-to-end customer experience from shopping to eating, to delivery to the doorstep

    Waste Reduction and Sustainability

    Reducing food waste is imperative not just to cut down on unnecessary costs, but also to reduce planetary impact and optimize organization sustainability. In addition to that, the consumer is also becoming more aware and concerned about the planet, so they are opting for sustainable options.  Sustainability issues must be brought to the forefront. In particular, addressing the food system to eliminate food waste and build a better food system for everyone. One of the key pillars of sustainability is to fight food waste by finding a home to “bad-looking but not bad-quality ” fruits that otherwise get discarded. Through years of research, it’s been proved that it’s not the food that’s bad but it’s the food system.

    Also Read: How to Create a Zero Waste Business Strategy (4 Steps)

    The current impact and aftermath of Covid-19

    Pandemic has turned the world upside down. No one has ever expected the scale of impact the pandemic would cause. The Food and Beverage sector has faced the worst burn of the coronavirus. Not only has consumer demand decreased but it has also hit the manufacturing and supply chain. Ingredient sourcing with farming and agricultural activities have also seen a great loss due to pandemic. Consumers still refrain from ordering food from outside. While the onset of vaccination helps reduce some of these challenges, the aftermath of the pandemic is likely to remain.

    [Interview] Thirukumaran Nagarajan – Operating Ninjacart, Top Supply Chain Startup
    Ninjacart is India’s largest B2B fresh produce supply chain company. Thirukumaran Nagarajan (Co-founder & CEO) gives insight into Ninjacart’s Supply chain model & more
    StartupTalkyJeenal Jain

  • Scaling Indian Organic & Ayurvedic brands – Challenges & Solution

    This article has been contributed by Ms. Pooja Nagdev, Aromatherapist, Cosmetologist and Founder of INATUR.

    Ayurveda, India’s oldest medicinal system, has survived multiple waves of evolution over the previous 5000 years. Ayurveda is poised to become one of the most innovative healthcare growth markets in the world. Despite tremendous expansion in the nascent Ayurveda business, the industry still faces hurdles that must be overcome.  The issue of formulating natural or organic cosmetics is ensuring stability, safety, and efficacy. On the other hand, there is no harmonization of the regulatory guidelines. Many natural ingredients can be found in cosmetics that have a biological function. In the market for cosmetic goods with a longer shelf life, the usage of plants and herbs is on the rise. As a result, uniform standards for organic cosmetics and the standardization of raw materials are required.

    The following are some of the industry’s biggest challenges:

    1. Standardization

    Validation of Ayurvedic concepts (using modern norms) will make Ayurveda more acceptable to society, allowing it to become a mainstream life science. Ayurveda is facing a dilemma in terms of branding and consistency, as well as a diverse range of big and small merchants at the regional and national levels. Standardization and quality control are required to bring Ayurveda to a global audience.

    2. Lack of awareness

    Ayurveda has a large business potential worldwide, but it has yet to be fully realized. There appears to be a mismatch between the rate of increase of demand for services and the rate of expansion of supply. The availability of high-quality pharmaceuticals and a lack of basic infrastructure are limiting Ayurveda’s growing potential. There is a pressing need to properly advertise Ayurvedic products. Additionally, there is a need to raise knowledge about ayurvedic products and services. As a result, establishing awareness of the differences between Ayurvedic, organic, and natural products and services is a problem for participants.

    Also Read: List of the Top Ayurvedic Brands in India | 2021 Updated

    3. Procurement of raw materials

    The procurement and development of raw materials must be improved to ensure that the quality and core methods of Ayurveda are not compromised. Pesticides, herbicides, and insecticides are frequently seen as easy measures to boost productivity, therefore farming techniques have radically departed from age-old traditional methods.

    4. Use of Technology

    In the present period of medical Ayurvedic practice, technology is playing a big part, and it’s opening a lot of doors for avoiding overtreatment. It has improved the speed with which diagnoses are made and the effectiveness of treatment techniques. The lack of or sluggish adoption of technology may be a difficulty for Ayurveda, but it may also be a strength: using technology, products and services can be made more widely available and accessible.

    Organic Cosmetics are often mixed with natural.  All Organic cosmetics and wellness products are Natural, but all Natural products are not Organic. Aloe Vera gel, cucumber extract, honey, lemon oil, and other natural ingredients that manufactured in an organic way, that is no chemical treatment is done to the natural plant in the process of extraction of the ingredient. are utilized in organic cosmetics. Organic cosmetics primarily consist of organic skincare products, hair care, lip care, eye care, organic soaps, perfumes, and oils.

    Patanjali VS Baidyanath | Case Study | Success Comparison
    Patanjali vs. Baidyanath – A Case Study. Read to know Which is Better and Why? Comparison Between Baidyanath and Patanjali and Business Model.
    StartupTalkyYash Taneja

    Organic cosmetic products require strict quality control to ensure their efficacy and safety. Quality control refers to the procedures that are used to ensure that a manufactured product’s quality and validity are maintained. Microscopic examination, assessment of ash, heavy metals, foreign materials, and micro-biological contamination are all included in the evaluation of organic cosmetics.

    Organic cosmetics are superior to synthetic cosmetics in both cosmetic and therapeutic applications. Organic cosmetics are those that contain a variety of organic ingredients and extracts. Organic cosmetics are unique in that they are composed entirely of herbs and plants. Natural and Ayurvedic cosmetics are other terms sometimes used for Organic cosmetics.

    Natural beauty care products have been around since men first started using cosmetics. Creams, face packs, and scrubs, hair oils, hair colours, shampoos, hair conditioners, lipsticks, blush on, rouge, eyeliners, mascaras, foundations, eyeshadow, fragrances, scents, cleansers, and so on are some common beauty products. By using specific definition approaches, the detailing of all these restorative things integrates an expansion of distinct regular additional substances such as oils, waxes, natural hues, common smells, and plant parts such as leaves, blossoms, and so on.

    Consumers are increasingly looking for products that have a lower environmental impact. Cosmetics are now with more “environmentally friendly ingredients and packaging.” There are tests conducted to check the effectiveness and toxicology of raw material and packaging material tough the criteria and requirements to be met for items to be classified as natural or organic should be issued by regulatory authorities. These guidelines are intended to define the packaging processes that are permitted, as well as to suggest sustainable extraction and processing methods.