On 20th August 2021, Epic Games finally revealed details about its antitrust lawsuit against Google. The newly released court filings contained the nature of the allegations and the evidence to back them up. Epic filed a case not only against Google but Apple too for the same reasons.
The case against Apple finished its trails stages and are waiting to get a verdict from the federal judge, while the case against Google is going at a slow pace. Both Google and Apple had removed Fortnite from their app stores, which is what led to Epic filing a lawsuit against them. Fortnite currently has over 400 million registered players only from those two app stores.
According to the lawsuit, Epic claims that both Apple and Google are misusing their monopoly power to control or generate more profits. The main problem that Epic has with Google and Apple is over the excessive fees that the app stores of these companies are charging its app developers. So far, Epic has made multiple allegations against both Google and Apple, keep reading to find out what they are.
In July 2018, Epic Games received a partnership deal of over $208 million from Google executives for a period of three years, the gaming company also claimed that Google tried to offer a discounted fee of 25%, instead of its standard 30% cut it usually took from app developers, to give Epic Games an additional revenue share.
But the gaming company is said to have rejected this “custom offer” and choose to allow Fortnite downloads for android through Epic’s own website through a partnership with Samsung electronics. Another reason Epic Games trying to bypass Google Play Store and Apple app store is that they wanted to help their users in availing better deals and offers for in-game purchases in Fortnite on Epic’s own store.
After this happened, both Google and Apple removed Epic’s Fortnite gaming app from their app stores which led to Epic filing a lawsuit against Google. Both Google and Apple app stores are known to charge 30% fees for all the in-app purchases for games, which is their main source of revenue, especially for gaming app developers. Epic wants to charges their user’s only a 12% fee, but both the conglomerates have blocked the gaming company from getting its store on their platform.
Epic also added that the 30% fee is over 10 times more than what payment platforms like PayPal and Stripe offer, which is only 2.9%. The Gaming Company is said to be expecting relief from Google and Apple monopolistic practices and is not looking to gain any monetary relief through this lawsuit.
According to Epic Games, Google has made many attempts to make big smartphone companies like Samsung and One plus not preinstall the Epic Games store. The lawsuit says that Google apparently created Project Hug in order to give benefits or deals to gaming companies like Activision Blizzard that support Google Cloud and YouTube.
It also added that Google is offering side deals like YouTube sponsorships and cloud services to companies like Activision Blizzard through Project Hug. The company also claims that Google made attempts to buy shares of Epic Games through a major shareholder Tencent so they can shut down competition from the gaming company. Epic also stated that Google has added many unnecessary extra steps to prevent users from purchasing directly out of Epic.
The allegation does not end there as Epic also claims that Android is not open-source as it claims and has made deals with Google that prevent smartphone manufacturing companies from offering other app stores without restrictions. Moreover, the company also went on to say that both Google and Apple are working together even though they are competitors.
Epic’s lawyers added that “These deals allow Google to keep its monopolistic behaviour publicly unchallenged. But Epic is not interested in any side deals that might benefit Epic alone while leaving Google’s anti-competitive restraints intact; instead, Epic is focused on opening up the Android ecosystem for the benefit of all developers and consumers.”
Over 37 states and districts of the USA had filed a separate antitrust lawsuit against Google Play Store claiming that Google Play Store exercises a monopoly over application distribution. The attorney generals from these states claimed that the platform was cutting down the profits of app developers and taking a huge commission on the in-app sales.
This lawsuit also added that Google was using illicit measures in order to maintain its monopoly over app developers. Because of this, Google Play Store for the first time in 13 years disclosed its revenue on 30th August 2021.
According to the Google Play store, the total revenue of the platform was over $11.2 billion in 2019. This amount is said to include the price of the app, in-app purchases and the revenue generated through advertisements on the Play Store app.
Worldwide gross app revenue of Google Play
What is Google’s Response against these Allegations?
Google has already come out and called these allegations baseless and said that it is mischaracterized their business conversations. Google spokespersons also added that Android does provide more choices in smartphones for both app developers and its consumers. Google has not come out with their official statement yet, while Epic’s year-old lawsuit against the company is likely to be a threat to its app store.
What is the main reason behind the Epic lawsuit against Apple and Google?
The main reason Epic has filed a lawsuit with Google and Apple is over the excessive fees that the app stores of these companies are charging its app developers.
What is Epic Games?
Epic Games, Inc. is an American video game and software developer and publisher with its headquarters based in Cary, North Carolina.
Who is the founder of Epic Games?
Tim Sweeney and Mark Rein founded Epic Games on 15 January 1991.
In this cutthroat competition market, being a leader is not a layman’s job. With hundreds of companies emerging every day and hundreds being established, it is still Samsung, which is standing tall as its leader. It all is rooted in South Korea, and it took birth in 1938. The Korean multinational company has its headquarters in the Samsung Town of Seoul. In this present competition scenario, Samsung stands at the 8th major with global brand value. Before knowing some surprising facts about Samsung, let’s have a look at its highlights.
However, it is famous for its quality smartphones and other electronic accessories. But a few are present in the whole population who have the idea of the fun and interesting facts about Samsung. Hence, it follows:
In the initial days of the establishment, Samsung sold noodles and other associated products. As noodles are a traditional food in Korea, it all started from noodle production. But it was later in the 1970s when the second thought buzzed in. In the year 1970, Samsung produced its first electrical product, which was eventually a 12-inch of black and white TV. Hence, then only, following the steps, the production of electronics started.
Samsung is a Self-Dependent company
While other electrical companies depend on other brands and companies for the accessories and supporting products. It is Samsung which is very focused on creating the most possible equipment in-house. Therefore, working tirelessly on fulfilling this aim, in the present time, Samsung produces almost 90% of its goods. It all gets made in the Samsung factory and other brands also sometimes buy it from Samsung.
Samsung has a record of Employees
As we know, Samsung is a worldwide company, so Samsung has its manufacturing and sales branches covering all the world. Hence, to team up well and for proper functioning, Samsung employs a huge 4,89,000 employers in over 79 countries. And this number is a record itself. No other brand has this number of employees working all around the world.
What Samsung meant?
Every brand has its backstory. And the backstories are really interesting. Similarly, the name ‘Samsung’ originated from a Korean word. In Korea, the word Samsung means a set of 3 stars or ‘Tri-Star’. Defining the meaning of the 3 stars, the company explained, it means Powerful, Big, and Gigantic. And, hopefully, they try every time to prove this in their every product.
The relation between Samsung and South Korea is considered very strong and helpful. It is not only like the company originated from South Korea, but it has also been fruitful to the country. The country has gained almost 17 to 20 percent of the whole GDP, alone from this company only. Samsung is the number one company, which earns revenue for South Korea. Hence, the company has been a Gospel of Mammon for the country.
Samsung’s The first CDMA Phone
Samsung First CDMA Phone
In this modern civilized society, high-speed networks like 4G and 5G are the only ones ruling all over. While back in the 90s, CDMA technology was the only fastest-growing technology available. And, it was Samsung which was the first company to introduce a phone, featuring CDMA technology. That phone was named as Samsung Stunt SCH-100 and it was successful all the way. This phone was introduced in 1996.
Samsung rejected Android OS
Everyone is concerned that; it is Google that owns the android at the moment. But back in the year 2004, when Android developers were a startup, they pitched the idea to the Samsung company. But at that time, Samsung didn’t like the idea and rejected it. But the android developers met google after 2 weeks, and google was amused by the idea. Hence google acquired it and launched it in 2005. Hence, it might be Samsung who would have owned and dominated the smartphone business, if they would have not rejected it.
Samsung story behind it’s logo
Samsung Logo
When the company was first introduced, it was introduced with a specific logo, back in 1938. But after almost 20 years, the company again reframed its logo and again in the year 1970, for unspecified reasons. And finally, the logo of the Samsung electronics got changed in 1980, which is used till now. But later a new logo was introduced in 1993, which is being used in the other products, like TVs, refrigerators, and smartphones.
Samsung has it’s own Font
Not every company has its own fonts to use. Samsung owns its own font and uses it in every device. This font is named Samsung One and was released in the year 2016. One can find this font in every Samsung product. It may be any smartphone or monitor.
Samsung supplies products to rivals
Samsung not only manufactures its goods but also makes products for its rival companies. It might sound a little weird, but it is true. It is believed that Samsung produces RAM, NAND flash, and OLED displays for one of the leading smartphone companies, the iPhone. It’s the reason Samsung earns around 110 dollars per iPhone X production.
Samsung made Fighter jet for South Korea
Samsung fighter Jet for South Korea
As said earlier, South Korea owes a lot to Samsung. Likewise, the South Korean air force has a lot of acknowledgments and applause for the company. It is because this electronic giant actually created the first-ever fighter jet for the country which is named KF-16.
Samsung to make a self-driving car
Modernization is a rapid change in society. Samsung also started walking on this step and has initiated the manufacturing of the self-driving car in South Korea. It was in May 2017, when Samsung got the permission to have the trials of this self-driving car.
Samsung recalled millions of Smartphones
Stressing in the quality, Samsung called back almost 2.5 million smartphones of the Note series. This decision was taken keeping an eye on the battery issue and the malfunctions arising in this series. Later it got sorted out.
Samsung’s Best-selling Smartphone
Samsung Galaxy S4 – the most selling smartphone
It is recorded that the Samsung Galaxy S4 was the most selling smartphone around the world. This smartphone had around 80 million total sales, across the globe. And, this sale was the best android based smartphone sale ever.
Samsung’s first QLED TV
Setting another record and benchmark, Samsung was successful in producing the world’s first QLED TV, in February 2017. This had the quality of showing 100 percent volume of color. Ultimately this meant a picture which one can feel almost.
Conclusion
Hence, it is Samsung which was, is, and hopefully will be the one, who would be standing tall in this smartphone business. The true quality and customer support have made this company one of the most successful and the most recommended companies across the globe. It is the innovation and new technology which make this giant more gigantic. And hopefully, they must carry on the same.
FAQs
What is Samsung best known for?
Samsung has specialization in the production of consumer and industry electronics, semiconductors, memory chips, and other appliances.
Is Samsung a Korean company?
Yes, Samsung is a South Korean multinational conglomerate headquartered in Seoul.
Samsung is a multinational conglomerate that is majorly known in India for its smartphones. The company was founded in the year 1938 and has its headquarters located in South Korea. The company has the 8th highest global brand value as of 2020 and also has a number of affiliated businesses under the brand Samsung.
The company in a recent press release had announced that it is shifting its manufacturing unit for display production from China to Noida. Let’s look at the benefits for the company is shifting the manufacturing unit to India.
Samsung has announced that it has completed the shifting of its display manufacturing to Noida. The company had conveyed that it has finished the construction of the manufacturing unit in Noida. The new manufacturing unit that is based in Noida is the new manufacturing hub for display production.
How will Samsung Benefit by shifting Display Manufacturing Unit from China to Noida
The company has stated the reasons and benefits for moving the plant from China to Noida is the Industrial environment in India is much better than in China and also added that the policies in India are much more industrial friendly.
Other than these, one of the major points to be noted is that Samsung already has its biggest manufacturing plant in the world located in Noida. This facility is not only involved in the manufacturing the phones for the country but also exports them to other countries.
India is also a major country where Samsung has a huge consumer base. Samsung has seen a 52 % increase in the growth of the smartphones in India in the 2021 Q1. The company also has a 20 % market share in India. India is also focusing on the Make in India concept and trying to reduce as much as goods from China.
Smartphone Market Share Q3 2020
Samsung Delegation on shifting Display Manufacturing Unit
A team from Samsung which was led by the CEO Ken Kang and the company’s Southwest Asia President had called upon Yogi Adityanath who is the Chief Minister of Uttar Pradesh on 20 June 2021 and stated that the company had finished the construction of the Display production unit in Noida and would be shifting the manufacturing unit from China to Noida.
One of the reasons stated by them to shift the plant from Noida to China was the Industry friendly environment in India. The company further added that they were planning to make the manufacturing hub of Samsung in Noida.
Chief Minister of Uttar Pradesh on this move by Samsung
The Chief Minister of Uttar Pradesh Yogi Adityanath had conveyed in the meeting that the Make in India is a successful campaign and the Noida factory of Samsung is one of the major examples for it. He further added that the new manufacturing unit of Samsung will be creating a lot of employment opportunities for the youth of the country.
The Chief Minister also provided an assurance to the team from Samsung that the Government of Uttar Pradesh will continue to help and support the Samsung company in the future as well.
Conclusion
The team from Samsung had mentioned that the construction work shows their commitment towards India in order to make the country a manufacturing hub of Samsung. However, the company had already started the manufacturing of its smartphone displays in Noida from April 2021. The company had also recently expanded the portfolio of its Tablets in India with the release of Tab A7 Lite and Galaxy Tab S7 FE.
FAQ
Is Samsung phones manufactured in India?
Samsung has two factories – in Noida and Tamil Nadu, where it makes 90% of the handsets it sells in the country, it also has three R&D facilities in India.
Where is Samsung’s biggest manufacturing unit?
Samsung’s biggest mobile manufacturing plant in the world is in Noida which is a 35-acre facility.
Why does Samsung manufacture in India?
Samsung believes that Industrial environment in India is much better than in China and also added that the policies in India are much more industrial friendly.
Samsung is a South Korean electronic gadget manufacturer in Samsung Town, Seoul. Samsung Electronics was established by Lee Byung-Chul in 1938 as an exchanging organization.
We all know this information about Samsung. Don’t we? But what we don’t know? Do you know how much Samsung has grown in these years? What are the Future Plans of Samsung? How much Samsung invested in its R&D? What difficulties did the company face coming all this way? What is the history behind this multinational conglomerate?
Don’t worry we got you covered. We have penned down a detailed Case Study on Samsung Electronics. Let’s find out in this thoroughly studied Samsung case study.
Let’s start the detailed case study from here.
Samsung entered the electronics industry in the late 1960s and the development and shipbuilding ventures in the mid-1970. Following Lee’s demise in 1987, Samsung was divided into five business groups – Samsung Group, Shinsegae Group, CJ Group, Hansol Group and Joongang Group.
Some of the notable Samsung industrial subsidiaries include Samsung Electronics, Samsung Heavy Industries Samsung Engineering, and Samsung C&T (separately the world’s 13th and 36th biggest development companies). Other notable subsidiaries include Samsung Life Insurance, Samsung Everland, and Cheil Worldwide.
Samsung has a powerful influence on South Korea’s monetary advancement, legislative issues, media, and culture. Samsung has played a significant role behind the “Miracle on the Han River”. Its subsidiary organizations produce around a fifth of South Korea’s complete exports. Samsung’s revenue was equivalent to 17% of South Korea’s $1,082 billion GDP.
In 1938, Lee Byung-Chul (1910–1987) of a huge landowning family in the Uiryeong region moved to nearby city Daegu and established Samsung Sanghoe.
Samsung began as a little exchanging organization with forty representatives situated in Su-dong. It managed dried fish, privately developed staple goods and noodles. The organization succeeded and Lee moved its head office to Seoul in 1947.
When the Korean War broke out, Lee had to leave Seoul. He began a sugar processing plant in Busan named Cheil Jedang. In 1954, Lee founded Cheil Mojik. It was the biggest woollen factory in the country.
Samsung broadened into a wide range of territories. Lee wanted to build Samsung as a pioneer in a wide scope of enterprises.
In 1947, Cho Hong-Jai, the Hyosung gathering’s organizer, put resources into another organization called Samsung Mulsan Gongsa or the Samsung Trading Corporation with Samsung’s founder Lee Byung-Chul. The exchanging firm developed into the present-day Samsung C&T Corporation.
After few years in business, Cho and Lee got separated due to the differences in the management style. In 1980, Samsung acquired the Gumi-based Hanguk Jeonja Tongsin and entered the telecommunications market. During the initial days, it sold switchboards.
1987 (Demise of Lee Byung-Chul)-
After Lee’s demise in 1987, the Samsung Group was divided into four business gatherings—Samsung Group, Shinsegae Group, CJ Group, and the Hansol Group.
One Hansol Group agent stated, “Just individuals uninformed of the laws overseeing the business world could think something so ridiculous,” while also adding, “When Hansol got separated from the Samsung Group in 1991, it cut off all installment assurances and offer holding ties with Samsung subsidiaries.”
One Hansol Group source attested, “Hansol, Shinsegae, and CJ have been under autonomous administration since their particular divisions from the Samsung Group.”
One Shinsegae retail chain official executive stated, “Shinsegae has no installment certifications related to the Samsung Group.” In 1982, it constructed a TV get-together plant in Portugal, a plant in New York in 1984, a plant in Tokyo in 1985 and an office in England in 1996.
2000 (Samsung in 20th Century)
In 2000, Samsung opened a development center in Warsaw, Poland. It started with set-top-box technology before moving to TV and cell phones. The cell phone stage was created with accomplices and formally propelled with the first Samsung Solstice line of gadgets and different subordinates in 2008. It later emerged into the Samsung Galaxy line of gadgets that is Notes, Edge, and other models.
In 2010, Samsung declared a ten-year development system based on five businesses. One of these organizations was to be centered around bio-pharmaceuticals in which ₩2,100 billion was invested.
In the first quarter of 2012, Samsung Electronics turned into the world’s biggest cell phone creator by unit deals, surpassing Nokia which had been the market chief since 1998.
In 2015, Samsung was granted U.S. patents as compared to other organizations like IBM, Google, Sony, Microsoft, and Apple. Samsung got 7,679 utility licenses before 11 December 2015.
On 2 August 2016, Samsung Electronics revealed the Galaxy Note7 smartphone, which went on sale on 19 August 2016. At the beginning of September 2016, it halted its selling of smartphones due to some problems with the smartphones. Samsung suspended the selling of the smartphones and recalled its units for inspection.
This happened after certain units of the telephones had batteries with a deformity that made them produce extreme warmth, prompting flames and blasts. Samsung replaced the reviewed units of the telephones with a new version. It was later found that the new version of the Galaxy Note 7 also had the same battery deformity.
Samsung recalled all Galaxy Note7 cell phones worldwide on 10 October 2016 and permanently ended its production on the same day.
Samsung’s Business Strategy
Business Strategy of Samsung Electronics
Great business strategies have been applied by Samsung over the years. Not very far back, Samsung wasn’t as famous as now. Samsung has now advanced so much that it is the principal contender of Apple Inc. Samsung is the biggest tech business by income and the seventh most significant brand today. The showcasing procedure it applied encouraged Samsung electronics to turn into an industry driving innovation organization.
The Samsung marketing strategy was one of the best systems at any point because it helped a cost-driven organization to change its structure and become a power producer. Due to the consistently changing tastes of purchasers in the innovation business, organizations needed to pursue the pace and offer dynamic and advancing devices to their clients. In this way, Samsung additionally needed to change to pick up the high ground available, and the new Samsung showcasing methodology was the way to advancement.
Some of the business strategies of Samsung Electronics are listed below:
Promotional Mix Of Samsung
Samsung has arrived at fantastic statures with its cell phones which helped the brand to turn into an image of value and unwavering quality for its purchasers.
Samsung Marketing Mix Pricing Strategy and Samsung Advertising Methodology are the two estimating techniques used by the organization. Other than its items, Samsung is celebrated for its customer support. However, item variety is the most dominant part of the promoting blend of Samsung.
Skimming Price
Like Apple, Samsung uses skimming costs to pick up the high ground over its rivals. For example, Galaxy S6 and S6 Edge are the brand’s new results of Samsung conveying the trademark “Next is Now” and guaranteeing that they are the best smartphone maker at any point made.
What will happen when different contenders will dispatch a cell phone with indistinguishable highlights? Straightforward. Samsung will bring down the cost and effectively steal the customers from its competitors.
Focused Pricing
Samsung experiences issues in increasing an edge over its rivals with different items. Doubtlessly, Samsung is a credible brand. However, regarding home appliances, it can’t be in any way, shape, or form outperform LG In the cameras segment and other home appliance units. Also, Samsung cannot compete with Canon and Nikon.
For Samsung to withstand this savage challenge, it’s crucial to utilize aggressive valuing of its products. Moreover, Samsung is neither a newbie underway nor non-inventive. For the most part, it is often the first company to be innovative with its products and present a change among its competitors.
Putting in Samsung Marketing Strategy
Samsung uses divert advertising strategies. Retailers who present the innovation chain will undoubtedly incorporate Samsung in their rundown on account of the firm being a world-celebrated brand. Samsung can likewise fill in as an option for the purchasers. The circulation is a convincing piece of the Samsung promoting methodology.
In specific urban communities, Samsung has an agreement with a solitary dissemination organization that circulates the items all through the city. For example, Mumbai is an incredible case where Samsung conveys its products through a solitary organization.
Samsung Rides High In India
Profits of Samsung Electronics (Credit-Statista)
The greatest leader by far in the smartphone business is Samsung Electronics, the world’s greatest cell phone and TV producer.
Samsung is India’s greatest, versatile brand. It is the developer of Reliance Jio’s 4G LTE system — the greatest and busiest information system on the planet.
Discernments, advertise wars, openings, rivalry — now and then from conventional remote adversaries, from nearby upstarts, and emerging Chinese brands trouble Samsung.
Be that as it may, every time Samsung has had the option to fight off the dangers and hold its ground. It has been leading the market in the TV fragment for more than 12 years and in the versatile business for a long time after it toppled Nokia in 2012.
Riding The Smartphone Wave
As indicated by some statistical surveying firms following cell phone shipments, Chinese firm Xiaomi is creeping nearer — or has even surpassed Samsung after December 2017 quarter.
While for the entire year 2017, Samsung was No. 1 in the cell phone space, IDC information indicated Xiaomi drove the last quarter with 26.8% piece of the overall industry. Samsung was at 24.2%. Different players, for example, Vivo, Lenovo, and Oppo stayed at 6.5, 5.6, and 4.9%, separately.
Warsi, who has been working with Samsung for as far back as 12 years and has as of late been advanced as Global Vice President, is unflinching, “These difficulties offer us the chance to work more earnestly for our customers and with our accomplices.
Furthermore, shoppers love marks that emphasis on them,” he says. “Samsung is India’s No. 1 cell phone organization crosswise over sections — premium, mid and reasonable. That is what makes a difference.”
Statistical surveying firm GfK tracks disconnected offers of handsets — which make up around 70% of the market — in which Xiaomi is attempting to make advances.
Samsung had a 42% worth piece of the overall industry in the general cell phone showcase in the nation in 2019 and 55% in the superior fragment as indicated by GfK. An industry official who would not like to be named says that India must be Samsung’s greatest market by large volumes.
The thought currently is to become the cell phone business which gets more worth. As indicated by reports, Samsung India’s incomes from cell phone deals in 2018-19 remained at an astounding INR 34,300 crore. That is over $5.5 billion and development of 27%. Samsung’s nearest adversaries are talking about incomes of $1 billion in India, going up to $2 billion.
Samsung is the world’s largest manufacturer of consumer electronics by revenue. As of 2019, Samsung Electronics is the world’s second-largest technology company by revenue, and its market capitalization stood at US$301.65 billion, the 18th largest in the world.
Shopper Is At The Center
Growth of Samsung Electronics (Credit-canalys)
Samsung is a worldwide advancement powerhouse that leads the patterns. It profoundly put resources in India — 22 years of connections in the exchange, and tremendous interests in neighborhood R&D. It has around 10,000 architects working in research offices in India and is perhaps the greatest scout from the IITs.
“Samsung has a solid brand picture in India, as it has been available in various customer electronic portions with quality items for quite a while now. The brand is trusted because of its long history in the nation, dish India nearness, and a vigorous after deals support for buyers,” says Shobhit Srivastava, explore expert at Counterpoint Research.
Indeed, even an item fizzle of the size of the Galaxy Note7 in September 2016 couldn’t affect Samsung. While the organization was fast enough to get back to every one of the units that had been sold and cease the gadget totally, Samsung’s activities and ensuing effective dispatches of leads like Galaxy S8, Note8, the Galaxy S9 and S9+, which were propelled in February, rescued the harm and raised the profile of the brand as a dependable organization. “They rushed to concede their error and that helped them interface with the perceiving clients of today far superior,” says Koshy.
Make For India
Samsung’s system ‘Make for India’, which resounds with the administration’s ‘Make in India‘ activity, was conceived in the late spring of 2015. Samsung India’s new President and CEO, H.C. Hong, had recently moved in from Latin America and was looked with the prompt tough assignment of fighting a firm challenge from two nearby versatile organizations that is Micromax and Intex.
Samsung’s customer hardware business containing TVs, fridges, and other advanced machines were additionally confronting challenges from Sony and LG.
Around a similar time, the legislature of India propelled its ‘Make in India’ activity. “In this way, Mr. Hong revealed to us we have been doing Make in India effectively for two decades. What we should concentrate on widely to remain on top of things is Make for India (MFI),” says Dipesh Shah, Managing Director of Samsung R&D Institute in Bengaluru, the greatest R&D community for Samsung outside Korea.
Truth be told, the R&D focuses in India contribute intensely to the improvement of worldwide items, for example, Samsung’s lead cell phones (Galaxy S9 and S9+). While different organizations focused on propelling their worldwide items in India, Samsung went about rethinking items for the nation at its R&D focuses.
India is significant for Samsung, thinking of the nation as the second biggest cell phone showcase on the planet today, and it is possibly the greatest undiscovered market for some advanced apparatuses. The entrance of iceboxes, clothes washers, microwaves, and forced air systems are appallingly low because of components like the accessibility of continuous power, social conduct, way of life, and earnings.
Business Growth in India
Business Growth of Samsung
Samsung India crossed the INR 50,000 crore deals achievement in 2017 according to the simply distributed organization filings with the Registrar of Companies (RoC), uniting its situation as the nation’s biggest unadulterated play purchaser products MNC. The Korean mammoth’s all-out salary, including turnover and other pay, developed by 15.5% to INR 55,511.9 crore in FY 2017 from INR 48,053 crore in the earlier year regardless of Chinese organizations making genuine advances into the Indian cell phone advertise.
Samsung’s cell phone business developed deals at 26.7% to INR 34,261 crore, while the home apparatus business developed by 12% to INR 6,395.6 crore. The organization’s TV business stayed dormant at INR 4,481.2 crore even though Samsung held the market initiative.
The organization’s net benefit developed at a quicker pace of 38% to INR 4,156.2 crore which industry examiners credited to more concentrate on premium models crosswise over cell phones and customer hardware having higher edges.
Samsung, in its filings, said the ‘Make for India’ activity, through which a large portion of the items was planned and created given the Indian customer’s needs, has been an enormous achievement and a major factor behind the development.
All the units at Samsung India improved their gross productivity with the TV business dramatically increasing it and the home machine business nearly trebling it. The cell phone business was the biggest supporter of gross benefit having developed by 44% in FY17 at INR 5,005.9 crore.
Future Plans of Samsung
Samsung Future Plans
Samsung has arranged a new venture of around INR 2,500 crore to transform its India tasks into a center for parts business, two senior industry administrators said. The ventures could be increased further, they included. The Korean organization has set up two new parts fabricating substances in India—Samsung Display Co and Samsung SDI India—for the generation of cell phones and batteries.
Independently, Samsung’s funding arm—Samsung Venture Investment Corp—has set up activities in India to support new companies in gadgets equipment and programming organizations. The segment organizations will supply items to both Samsung India and other cell phone merchants who as of now source parts from Samsung’s abroad tasks.
Samsung sees a big opportunity for segment business considering the administration’s push on ‘Make in India’ where expense on imported cell phone segments and purchaser hardware is going up, the administrators said.
Samsung is likewise pitching to the administration for fare impetuses so it can even fare segments from India. Samsung Display has just marked an update of comprehension with the Uttar Pradesh government for an INR 1,500 crore plant for assembling telephone show to be operational by one year from now April. The plant will come up in Noida, the administrators said.
Samsung SDI India has plans to set up an assembling unit in India for lithium-particle batteries after the organization was drifted a month ago, according to its administrative filings with the Registrar of Companies (RoC).
As per the administrators, Samsung SDI has plans to contribute another INR 900-1,000 crore and will settle the plans after counseling with the Center post general races. These speculations come after it introduced the world’s biggest cell phone fabricating unit in India a year ago at an all-out cost of INR 4,915 crore. It is expected to be completed in 2020.
That’s all for now. Share your learnings and findings. What did you learn from this article? Which information surprised or amused you the most? Feel free to reach us and share your feedback. We would love to hear from you. Do comment us in the comments section below. Happy Reading.
FAQ’s
Who is the owner of Samsung Electronics?
Samsung Group is the owner of Samsung Electronics.
Who is the Founder of Samsung?
Samsung Electronics was established by Lee Byung-Chul (1910–1987) in 1938 as an exchanging organization.
Who is the current CEO of Samsung?
Kim, Ki Nam, Kim, Hyun Suk and Koh, Dong Jin are the current CEO of multinational conglomerate Samsung.
What does Samsung Electronics make?
Samsung Electronics produces smartphones, TV sets, laptops, solid-state drives, digital cinemas screens, etc.
Is Samsung a Chinese company?
Samsung is a South Korean electronic gadget manufacturer in Samsung Town, Seoul.
What is Samsung’s strategy?
Some of the business strategies of Samsung Electronics are listed below:
Promotional Mix of Samsung
Skimming Price
Focused Pricing
Putting in Samsung Marketing Strategy
How large is Samsung Electronics?
Samsung is the world’s largest manufacturer of consumer electronics by revenue. Samsung Electronics is the world’s second-largest technology company by revenue, and its market capitalization stood at US$ 301.65 billion, the 18th largest in the world.
What are the future plans of Samsung Company?
Samsung has arranged a new venture of around INR 2,500 crore to transform its India tasks into a center for parts business, two senior industry administrators said.
When recalling the old BlackBerry Era, the most magnificent and best premium smartphone around the world comes to our mind. Yes, we are all well aware of the popularity and craze of blackberry in the early 2000s. BlackBerry smartphones were considered as the possession for all those symbolizing high-status people, rich and popular professionals. Also, Blackberry promised the complete and strong security of its users’ privacy.
By the year 2009-2010, the BlackBerry smartphone gathered more than 85 million users who contributed highly to the success graph of this company. In fact, Blackberry owned over 50% of the US market share as well as 20% of the Global Market share at a single time.
However, by the year 2010, a sudden downfall occurred in the growth of BlackBerry. And soon by 2012, it came down to less than 5% of the market share. So, the question arises, How all of a sudden BlackBerry failed?
This came up to these points:
The Reddit forum/wallstreetbets holds the dependence of the growth to great profit as the technology company is suffering for a long time. Rather of the fact that BlackBerry shares rise from day traders.
Failed to strengthen the innovative features and resulted in being the example for the changes occurring in smartphones.
Other companies are evolving with great fascinating and advanced features, while BlackBerry suffered majorly in offering new features for the convenience of customers.
As the era of advanced technology evolved, Blackberry experienced some major drawbacks which could not be settled. In this article, we’ll get brief on how BlackBerry: Leader failed with no other choices. Let’s get started!
The company, Blackberry was established in 1984 with the production house for only modems and pagers. However, in 2000, BlackBerry launched its first-ever model of smartphone which was named BlackBerry 957. It’s the first model of smartphone that contains the features of surfing on the Internet and sending momentum emails.
In the 2000s, BlackBerry was known as the most standard and premium brand for great business executives and also, those who maintained their privacy and security.
However when the advanced tech company, Apple launched its first smartphone in 2007; BlackBerry experienced good competition in the market. Later, as the technology evolved and other companies like Google launched their phones, the substantial competition began.
With the exponential growth graph of BlackBerry, no one even wondered that this company would fail! But soon after the year 2010, its growth graph experienced a great downfall. And, that’s where the end of BlackBerry’s era begins.
When BlackBerry reached its peak, it took several non-strategic and unreasonable steps that resulted in some big losses. Likewise, it raised its highest stock with the value of $230 which is now worth $4. BlackBerry, a company with enormous goals and plans, failed due to its raging in no time.
These are some points that led to the failure of BlackBerry.
Hardware Innovation
With the evolving technology, BlackBerry was considered to be overpricing on its average hardware system. Soon as Apple and Samsung launched their smartphones with a complete touch screen body.
Also, after the typing is done, the keyword would disappear giving you a huge space for other purposes. However, BlackBerry with its QWERTY keyboard lacked such features and became a big reason for BlackBerry to fail.
Nonetheless, Blackberry did not invest in making a complete touch screen body, instead, it kept making phones with the outer keyboard such as Blackberry Key 2. That’s why its sales dropped by a major number.
BlackBerry majorly focused on the richer section such as Celebrities, Businessmen and other rich administrators. They tend to carry BlackBerry showing their superiority. They used Blackberry because:
Powerful end-to-end encryption security
Advanced PDA that majorly helped in their business
Email services
But, soon as iPhone sales increased, Blackberry lost its enormous target audience and importance in just a little period.
Furthermore, BlackBerry only focused on enterprise-level marketing and neglected the consumer portion. This also played a big role in its failure.
Research and Development
BlackBerry did not fail. It lacked innovation and advanced features because it has always been up with technology and supervisions. But the reason why BlackBerry failed is money.
BlackBerry’s innovation and features came from Research & Development (R&D). But this required money and due to the decreased sales and other failures, it could not invest its money in the R&D.
That’s why BlackBerry could not evolve from its basic potential. Later, BlackBerry’s brand was sold by RIM to TCD (a Chinese firm).
Operating System
BlackBerry’s operating system lacked some major features and technology. It does not allow the developers to build apps on an abundance scale. Other Operating systems give a free directory for developers to build apps accordingly.
However, Android and iOS allowed the customization of applications as they could be removed and added as per the convenience of users.
Therefore, developers were absolutely happy with Android and iOS. Still, BlackBerry kept on developing its own OS which was a disaster.
BlackBerry ultimately brought new smartphones with demanding features to regain its lost significance and customers. It launched Priv with the features like a dual-curved UHD display, pop-up widgets, 3GB RAM and snapdragon 808 CPU. But, this was too late. The phone was an absolute failure. Its product quality and features lacked some major technology.
BlackBerry did not imply adding new features or advanced OS and because of this, the potential consumers of BlackBerry shifted back to Android and iOS.
FAQ
What caused the downfall of BlackBerry?
The reasons BlackBerry failed is that it didn’t adapted new technology, lack of consumer insight and poor design which led to its demise.
When was Blackberry Founded?
Blackberry was founded in 1984.
When did BlackBerry go out of business?
Blackberry in 2016 decided to stop making its own phones, after years of failures.
Conclusion
Today, the production of BlackBerry smartphones has been completely shut down. It has turned back to software and mobile security solutions. BlackBerry succeeded in the market because of its advanced technology and left behind the less-evolved technology. Yet when it came to evolving BlackBerry’s technology, it failed because of its incapability to judge and compete with the competition level of the market.
BlackBerry left some major points and examples for other tech companies that to survive in the technology world, you need to keep evolving your features and technology.
LG is a South Korean company that was one of the leading manufacturers of mobile phones. The company has maintained the No 3 position in the manufacturing of the smartphones for a very long time. The company has been finding it hard to maintain its financial position and to increase the sales of the mobile phones amid the competitors.
Recently the company has announced that it is going to shut down the mobile phone business. Let’s look at why the company has decided to shut down its mobile phone business.
On 5 April 2020, LG had announced that it will shut down its mobile phone business. The South Korean firm LG had said in a statement that their Board of Directors had approved the decision to discontinue the business.
This unsurprising move from the company comes after its statement in the month of January, where LG had told that it was trying to review the direction of their smartphone business. The company has announced that it will close down its mobile business worldwide.
LG has become the latest legacy phone to exit the mobile phone making business. The company said that it will shut down its mobile phone business by the end of July.
The company has been struggling to compete with the global competitors such as Apple, Samsung, One Plus, and Xiaomi who dominates the mobile phone market. Apple and Samsung are the only brands that have maintained their sales over the years in this market.
Even the legacy phone brands such as Nokia and Blackberry have faced a lot of struggle and have lost their market domination. LG had failed to keep their products with the competitors and the new players are providing smartphones with better software and Operating systems at a reasonable price.
In 2007, LG was the fifth biggest smartphone maker globally. This was when the first iPhone was launched and went into sale. In the fourth quarter of 2020, LG couldn’t get ranked in the list of top whereas Huawei which is struggling because of certain US sanctions has managed to be in the fifth position.
LG Failed to make its mark
Over the past decade, it became harder to get consumer attention in mobile because of the growth of Android phones. LG had been experimenting with a lot of innovative designs in the last couple of years to attract the consumers.
LG continuously focused on two segments in the market which were high-end and mid-range smartphones. These two segments have become very competitive in the past decade because of the Chinese smartphone manufacturers such as Huawei, One Plus, Oppo, Xiaomi, and Vivo.
These companies have been releasing new models with software updates and the latest camera feature phones every often.
LG has told that it will continue to sell the smartphones as long as their already manufactured and stored inventory is exhausted. The company also said that it will continue providing services to their existing customers such as software updates, customer support, etc. for a period of time. They said that it would differ from one particular region to another.
On the request towards the company’s US business on how long will LG provide services to US customers did not receive any reply. A representative of AT&T has told that they are aware of LG shutting down their mobile phone business and added on saying that they would continue to support the people who use LG devices on their network as LG makes this move. This step is taken by AT&T as a commitment towards their customers.
Number of smartphones sold to end users worldwide
Future of LG Employees
It is said that LG will likely lay off some of their workforce. Some of them would probably be transferred to the other sectors of LG’s business. The company has a lot of employees around the world as it has phone manufacturing centers in China, Vietnam, and Brazil.
The company is trying to repurpose its manufacturing facilities to be used for the manufacture of other products. Even closure of these facilities is a possibility. They said that the status of their workforce that is involved in the phone business will be decided at their local level.
In the coming years, LG is planning to concentrate on leveraging their expertise in the mobile industry and to develop and work on building mobility-related technologies such as 6G to strengthen their competitiveness in various other business areas.
The company has plans to retain their core technologies that they had developed during the two decades of their mobile manufacturing business. The company is planning to apply it to their existing and future products.
The company has plans to focus more on its smart home products from smartphones. LG is one of the biggest providers of smart home products globally. The company is further planning to concentrate on electric vehicle components, Artificial Intelligence, robotics, business-to-business products, and other connected devices.
FAQ
What does LG stand for?
The company’s original name was Lucky Goldstar but it has become more synonymous with the company’s tag line “Life’s Good”.
Is LG going to stop making phones?
LG has released a statement saying that it is getting out of its mobile phone business to focus on other products and services.
Is LG is an Indian company?
No, LG is an South Korean multinational conglomerate corporation founded by Koo In-hwoi.
Conclusion
LG’s poor financial performance in their smartphone business and the information regarding it has been public for the past few years. Just like other legacy phones even LG has failed to retain in the mobile manufacturing business and to turn things around.
The mobile phone manufacturing market is a big industry, it has the potential to continue growing and create more markets. The mobile manufacturing market is completely different today when comparing to any stage in the past. Before, the mobile phone was the device used to make calls with othersoccasionally. But now, we use a mobile phone for so many purposes.
It combines a high-quality screen, highly functional software, and a powerful camera. Now, mobile is the tool to use toconnect with friends, to schedule meet-ups, to arrange appointments, and to manage our mails. Also, we use mobile phones to manage our social networks, to share photos, to play games, and to search the web. They can also be used for doing work.
Today, the mobile phone is a complete computer. In fact, now the mobile technology is as powerful as the computer. According to 2019, China is the largest mobile phone manufacturer country in the world. And also China has the highest number of mobile users in the world. China has some of the most important mobile brands in the world. It includes OnePlus, Oppo, Huawei, Honor, Vivo, etc.
Impact of Covid-19 On Global Mobile Manufacturing Market
Worldwide Smartphone Shipments From First Quarter (Q1) of 2017 to First Quarter of 2020
According to data from the International Data Corporation (IDC), global smartphone exports fell 11.7% in the first quarter of 2020. Also in this period (Q1 2020), companies exported 275.8 million smartphones. Exports as a whole fell steadily in the first quarter. There is a constant average decrease of 15%-20% in the last three years. It is the largest annual decrease ever.
There is also a decline this year. But it is not surprising. This is because the Covid-19 epidemic began in the first quarter of 2020. In addition, the lockdown was at its high level in China. Gradually the coronavirus spread around the world. The biggest drop in the first quarter of 2020 was in China, with exports falling 20.3 per cent.
China represents a quarter of world exports, which has had a huge impact on world markets. The world’s reliance on China’s smartphone distribution network has caused major problems. The United States fell 16.1 per cent. And the Western Europe fell 18.3 per cent. In this time of Covid-19, the users are more cautious about their spending and as a result, it’s hard to imagine that it won’t affect the smartphone purchases.
The closing of retail stores worldwide has affected all markets of consumer devices, including mobile phones. The Chinese market was better than expected in March, as the number of new Covid-19 cases began to decrease. But the global economic crisis will make a negative impact on consumer sentiment and economy.
Global Smartphone Market Share in First Quarter of 2020
Looking to the future, the mobile companies will face a problem because of lack of customer demand. This list of the best 3 mobile phone manufacturers is based on the data related to manufacturing capabilities and the global market share. They are given below.
Samsung
Samsung Electronics is a company based from South Korea. Samsung mobile phones and smartphones are very popular worldwide and world largest mobile manufacturing company. The latest technology and the simplest features made it one of the most trusted and popular brands in the world.
Their important model includes Galaxy S10 Plus, Galaxy S10, Galaxy Note 9, Galaxy S9 Plus, Galaxy S9, Galaxy Note 8, Galaxy A8 Plus, etc. Samsung had 31.38% Global Market Share in 2019. 58.3 million Smartphones were exported in the first quarter of 2020. It has 18.1 percentage declines, but Samsung remained in top position with a 21.1% share.
This is mainly due to the success of the A-Series, despite the Galaxy S20 premium 5G flag being launched. However, the high price of the S20 helped to boost Samsung’s profits. The two new premium devices (Fold 2, Note20) of Samsung will arrive in the 2nd half of the year.
Huawei is a Chinese company. 80% of the world’s top 50 telecommunications companies work with Huawei. The popular Huawei mobile phones include Huawei P30 Pro, Huawei Mate 20 Pro, Huawei P30 Pro, Huawei P20, Huawei Mate 20, Huawei Mate 20X, Huawei Mate 10 Pro, Huawei Mate 20 Lite, etc.
It had 8.57% market share in 2019. Huawei ranks second in the global smartphone market with a 17.8% share in 2020. However, Exports fell by 17.1%. The company has mitigated the impact of the decline with its price cuts on the Mate 30, P30 series, and 9X series.
Apple
Apple Inc is the best electronics company in the United States. This smartphone has its own operating system called iOS. The famous Apple iPhone models include iPhone XS Max, iPhone XS, iPhone XR, iPhone X, iPhone 8 Plus, iPhone 8, iPhone 7 Plus, iPhone SE, iPhone 7, etc. It had a 22.4% market share in 2019.
The company exported 36.7 million iPhones in the first quarter of 2020. The company ranked third with 13.3% share. However, exports fell by 0.4%. It is the smallest annual decline among the top three suppliers for the year. The main reason for this is the continued success of the iPhone 11 series. The new SE (2020) device is aiming the peoples, who are looking for low priced iPhones.
India is the 2nd largest mobile manufacturing hub in the world
The minister of law and Justice, Communications, Electronics and Information Technology, Ravi Shankar Prasad said that India is the 2nd largest mobile manufacturing hub in the world. More than 200 mobile manufacturing units have been established in the country in the past 5 years.
Around 330 million mobile phones produced in 2019. Many companies are already making their own products in the country. Manu Kumar Jain, the Xiaomi India head tweeted that 99% of Redmi and Mi phones are made in India and also the 65% of parts are sourced from locally. Apple has already partnered with contract manufacturers Wistron and Foxconn to produce some iPhone models in India.
The smartphone market is leading some other markets and industries. The technology is developing. In the future, we will begin to see foldable displays that could further reduce the distance between tablets, smartphones, and computers.
A mobile manufacturing module is used to adjust the manufacturing system to an inconsistent workload. By implementing mobile manufacturing modules that quickly and easily can be used on different production sites, fewer investments are needed in manufacturing equipment.
Which country is the largest manufacturer of mobile phones?
China
Which is the second largest mobile manufacturer country in the world?
India is the 2nd largest mobile manufacturing hub in the world.
Which mobiles are manufactured in India?
Some Smartphones Made in India:-
OnePlus 8 Pro
Motorola One Fusion Plus
Nokia 7.2
Infinix Hot 9 Pro
Samsung Galaxy M21
Vivo Y19.
What are the world biggest mobile manufacturing company?
For a long time there has been this general belief that there is no Android phone that can compete with the Apple Models based on quality, this is what OnePlus aimed to change ever since its formation. OnePlus Technology (Shenzen) Co., ltd simply referred to as OnePlus, is a Chinese smartphone and electronics manufacturer based in Shenzen, Guangdong, founded by Pete Lau (CEO) and Carl Pei (Drector) in December 2013.
As of February 2020, OnePlus is the top selling premium smartphone brand in India holding 33% of the total market share. Apart from smartphones, OnePlus also deals in other devices like earphones, chargers and Smart Television sets in over 340 countries. The story behind the formation and the motivation of the brand is a fascinating.
Here’s a thoroughly studied OnePlus Case Study that’s going to clear every doubt that you might have in your mind regarding OnePlus.
As mentioned OnePlus was co founded by Pete Lau and Carl Pei. At that time, Lau was the Vice President of OPPO and Pei was OPPO’s Global Marketing and E-Commerce Division Head.
OnePlus Founders
While they were visiting a Café with their colleagues from OPPO, they noticed that all of them were using Apple smartphones, the reason behind this was the common belief that Android phones were concerned with market share more than the quality of their products. They put forward the concept that based on product quality, there was no “second best” to Apple.
This is where OnePlus’s motto “Never Settle” originates from as it provides better options for the android users instead for settling for something lesser.
Having determined the need of a premium android smartphone line, the company then had to decide what features were to be implemented in their product lines. Their primary focus throughout the manufacturing process was on quality.
As Lau said “we will never be different just for the sake of being different.”
So the OnePlus production does not focuses on a ‘brand new concept that has never been seen before’ instead it gives more emphasis on improving the actual user experience in day to day life.
The first product of OnePlus was the highly awaited OnePlus One which was unveiled just 4 months after the company started on 22 April 2014. The model received a positive reception from the general audience.
Despite being about half the price of the other competitors, it performed on the same level and even higher. Although there were some technical faults and lower camera quality due to the low cost, it performed very well despite having a lesser availability than its closest competitor in the Nexus series.
It surpassed the expected limits and set a staple for the company upon which the further models were improvised. The later models of the smartphone included improvements on the previous models and received positive reception.
The company also introduced the T series starting from OnePlus 3 until 7 and the Pro Series starting from OnePlus 7 to 8. These models were limited edition variants to the core series designed for luxury users.
By 2020, OnePlus became the top selling smartphone brand in India. Some of the features that appealed to the masses were unique and handy build, continuous improvement in camera quality with every new model and an affordable price.
The company also announced its intention to venture into the Smart Television market in September 2018 starting with OnePlus Tv Q1 and the OnePlus TV U series.
Wireless chargers were introduced along with OnePlus 8 series and the wireless earphones, OnePlus bullets with the OnePlus 6 series.
In every product line, OnePlus puts product quality and affordability first all the while appealing to the different sections of the audience.
The pricing strategy of OnePlus focuses on the customers seeking high quality features in smartphones and other devices without spending too much into it.
Therefore, the company focuses on high quality manufacturing and a relatively low margin of profit, opting to utilize its savings in order to make the products available and affordable to more people around the world.
However, different countries have different prices depending upon various factors.
OnePlus Business Strategy In India
Over the years of its operation, OnePlus has used many innovative models and campaigns for the promotion of its products. The following are some of the popular promotional strategies and campaigns implemented by OnePlus,
Invite Only System
In order to manage the huge demand in the initial stages of its operation, OnePlus used an Invitation System, where the customers had to sign up for the purchase of OnePlus One at irregular intervals, they ended the Invitation System with the launch of OnePlus 3 which went on sale on an interactive VR (Virtual Reality) platform. OnePlus dubbed the event as world’s first ever VR Shopping Experience.
OnePlus started the Smash the Past campaign on 23 April 2014. As the name suggests, it invited a selected group of customers to smash their old phone in an effort to purchase the OnePlus One for just $1. However, this campaign didn’t work as planned because uninvited customers also started to smash their phones in videos that surfaced online and threatened the reputation of the company. As a result of this, OnePlus revised the rules thereby allowing the invited users to donate their old phones instead of smashing them. There were 140000 users and 100 were selected.
Ladies First Campaign
On August 13 2014, OnePlus started the controversial Ladies first Campaign, it involved handing the elusive invites to the female forum members first. The selection will be based upon the likes on their pictures with the logo of the OnePlus brand, however this received major backlash from the community and was pulled within hours of its launch.
Brand Ambassadors
OnePlus hired Bollywood legend Amitabh Bachchan as a Brand Ambassador for their promotion in India. And in May 2019 they hired Robert Downey Jr. for the said role.
Slowly but surely, OnePlus is becoming a household name in the smartphone market along with established brands like OPPO and Samsung especially in India.
However, due to the recent events that have strained the relationship between India and China that resulted in banning of various Chinese apps and products in India, the brand of OnePlus may be unaffected but the employment in its Indian stores may dwindle in the near future.
Frequently Asked Questions About OnePlus
How did OnePlus one start?
OnePlus Technology (Shenzen) Co., ltd simply referred to as OnePlus, is a Chinese smartphone and electronics manufacturer based in Shenzen, Guangdong, founded by Pete Lau (CEO) and Carl Pei (Drector) in December 2013.
While they were visiting a Café with their colleagues from OPPO, they noticed that all of them were using Apple smartphones, the reason behind this was the common belief that Android phones were concerned with market share more than the quality of their products. They put forward the concept that based on product quality, there was no “second best” to Apple.
This is where OnePlus’s motto “Never Settle” originates from as it provides better options for the android users instead for settling for something lesser.
Who invented OnePlus?
OnePlus Technology (Shenzen) Co., ltd simply referred to as OnePlus, is a Chinese smartphone and electronics manufacturer based in Shenzen, Guangdong, founded by Pete Lau (CEO) and Carl Pei (Director) in December 2013.
What is OnePlus’ Startup Story?
For a long time there has been this general belief that there is no Android phone that can compete with the Apple Models based on quality, this is what OnePlus aimed to change ever since its formation. OnePlus Technology (Shenzen) Co., ltd simply referred to as OnePlus, is a Chinese smartphone and electronics manufacturer based in Shenzen, Guangdong, founded by Pete Lau (CEO) and Carl Pei (Director) in December 2013.
What is Oneplus’ business strategy?
Over the years of its operation, OnePlus has used many innovative models and campaigns for the promotion of its products. The following are some of the popular promotional strategies and campaigns implemented by OnePlus,
Invite Only System
Smash The Past – OnePlus started the Smash the Past campaign on 23 April 2014. As the name suggests, it invited a selected group of customers to smash their old phone in an effort to purchase the OnePlus One for just $1.
Ladies First Campaign – On August 13 2014, OnePlus started the controversial Ladies first Campaign, it involved handing the elusive invites to the female forum members first.
Brand Ambassadors – OnePlus hired Bollywood legend Amitabh Bachchan as a Brand Ambassador for their promotion in India.
PV Vyshnavi
