StartupTalky

Tag: samsung

  • Samsung’s Marketing Strategies: Redefining Possibilities

    Samsung is a household name that needs no introduction. A South Korean conglomerate, Samsung was founded in 1938 by Lee Byung-Chul as a small trading company and has since grown into one of the most successful and innovative companies in the world. With its diverse product portfolio ranging from electronics to home appliances, Samsung has a presence in almost every aspect of our daily lives.

    Over the years, Samsung has consistently pushed the boundaries of technology, introducing groundbreaking products that have revolutionized the market. From the world’s first MP3 player to the latest Galaxy S series smartphones, Samsung has always been at the forefront of technological innovation. The company has sold over 1.4 billion smartphones to date, and its current market share is around 19%, making it the second-largest smartphone manufacturer in the world.

    Samsung’s success can be attributed to its commitment to quality and its ability to adapt to changing market trends. It has also made significant investments in research and development, with a budget of over $15 billion annually. As a result, Samsung has won numerous awards and accolades for its innovative products, including 36 CES Innovation Awards in 2021.

    Today, Samsung is a global leader in technology, with a market value of over $400 billion. Its products are sold in over 80 countries, and it employs over 300,000 people worldwide. Despite facing stiff competition from rivals such as Apple and Huawei, Samsung continues to hold its position as one of the most innovative and successful companies in the world.

    Samsung – Founder | Investments | Subsidiaries | Growth
    Samsung is a multinational conglomerate brand founded in 1938 as a trading company. Know about its startup story, business model, & acquisitions.
    StartupTalkyBharath

    Samsung – Target Audience
    Samsung – Marketing Mix
    Samsung – Marketing Campaigns
    Samsung – Marketing Strategies

    Samsung – Target Audience

    Samsung is a global brand that caters to a diverse range of consumers. With its wide range of products, the company targets different demographic and geographic segments. Here’s a breakdown of Samsung’s target audience:

    1. Demographic: Samsung targets consumers of all ages, genders, and income levels. Its product range includes smartphones, tablets, TVs, home appliances, and more, making it accessible to almost everyone. However, the company’s primary focus is on tech-savvy consumers who are always on the lookout for the latest and greatest products. Samsung also targets younger audiences with its trendy and fashionable designs.
    2. Geographic: Samsung’s products are sold in over 80 countries, with a strong presence in Asia, Europe, and North America. The company’s largest market is in Asia, with South Korea and China being its biggest markets. Samsung has also been expanding its presence in emerging markets such as India and Africa.
    3. Psychographic: Samsung targets consumers who value quality, innovation, and style. Its products are known for their cutting-edge technology, sleek designs, and user-friendly interfaces.
    4. Behavioral: Samsung targets consumers who are always on the move and need products that can keep up with their busy lifestyles. Its smartphones and tablets are designed to be portable and easy to use on the go. Samsung also targets consumers who are looking for high-performance products that offer great value for money.

    Samsung’s target audience is diverse and includes consumers of all ages, genders, income levels, and geographic locations. The company’s products are designed to cater to tech-savvy consumers who value quality, innovation, style, and eco-friendliness. With its broad appeal, Samsung continues to be one of the most successful and innovative companies in the world.

    Samsung – Marketing Mix

    Samsung is a leading brand in the technology industry, known for its innovative products and cutting-edge technology. One of the reasons for Samsung’s success is its effective marketing mix. A marketing mix is a set of marketing tools and tactics that a company uses to promote its products or services to its target audience. Let’s take a closer look at Samsung’s marketing mix and how it has contributed to the company’s success.

    Product

    Samsung’s product portfolio is extensive, ranging from smartphones and tablets to home appliances and TVs. The company’s products are known for their high-quality and innovative features, which sets them apart from their competitors. Samsung invests heavily in research and development to stay ahead of the curve, and its products are constantly evolving to meet the needs of its target audience. Here’s a breakdown of Samsung’s product mix:

    Mobile Devices

    Samsung is a leading player in the mobile devices market, with its flagship Galaxy series being one of the most popular smartphones globally. The company’s product range includes smartphones, tablets, and wearable devices.

    Samsung Galaxy S Series
    Samsung Galaxy S Series 

    Home Appliances

    Samsung offers a range of home appliances, including refrigerators, washing machines, air conditioners, and vacuum cleaners. These products are designed to be energy-efficient and come with innovative features such as smart connectivity.

    Samsung Home Appliances
    Samsung Home Appliances

    TVs

    Samsung is a market leader in the TV industry, with a range of smart TVs in different sizes and resolutions. The company’s TVs are known for their picture quality, sleek design, and user-friendly interface.

    Samsung Smart TV
    Samsung Smart TV

    Computing Devices

    Samsung offers a range of computing devices, including laptops, desktops, and monitors. The laptops are designed for different use cases, from business to gaming.

    Samsung Computing Devices
    Samsung Computing Devices

    Audio Devices

    Samsung’s audio product range includes soundbars, wireless speakers, and headphones. The audio devices are known for their high-quality sound and sleek design.

    Samsung Audio Devices
    Samsung Audio Devices

    Cameras

    Samsung offers a range of digital cameras, including point-and-shoot cameras and mirrorless cameras. The cameras come with advanced features such as 4K video recording and interchangeable lenses.

    Samsung Digital Camera
    Samsung Digital Camera

    Smart Home Devices

    Samsung offers a range of smart home devices, including smart locks, smart bulbs, and smart hubs. These products are designed to work seamlessly with each other and can be controlled through a single app.

    Samsung Smart Locks
    Samsung Smart Locks 

    Samsung’s product mix is diverse and caters to different needs and preferences. The products are known for their quality, innovation, and user-friendly interfaces, making them popular among consumers worldwide. By offering a wide range of products in different categories, Samsung has been able to establish itself as a leader in the technology industry.

    LG’s Marketing Strategies: Driving Innovation for Smart Living
    LG’s marketing strategies are designed to build brand awareness, establish emotional connections with customers, and drive sales.
    StartupTalkyArchana Karthikeyan

    Price

    Samsung has a diverse product mix that caters to a wide range of consumers. The company’s pricing strategy is based on the value its products offer to its customers. Here’s a breakdown of Samsung’s price mix:

    1. Premium Pricing: Samsung’s flagship products, such as the Galaxy smartphones and high-end TVs, command a premium price tag. These products are known for their cutting-edge technology, innovative features, and superior quality. Samsung’s premium pricing strategy is designed to position the brand as a leader in the technology industry and appeal to consumers who are willing to pay a premium for the latest and best technology.
    2. Competitive Pricing: Samsung offers a range of products at different price points to cater to consumers with different budgets. The company’s mid-range and entry-level smartphones, home appliances, and computing devices are priced competitively, making them accessible to a wider range of consumers.
    3. Promotional Pricing: Samsung uses promotional pricing to create excitement around its products and increase sales. The company offers discounts and bundle deals on its products during major shopping events such as Black Friday and Cyber Monday. Samsung also partners with mobile carriers to offer special deals and incentives for customers who sign up for long-term contracts.
    4. Psychological Pricing: Samsung uses psychological pricing tactics to appeal to consumers’ emotions and perceptions. The pricing strategy includes offering products at prices that end in 99 cents or $0.99, creating the illusion of a lower price and increasing the likelihood of a purchase.

    Samsung’s price mix is designed to appeal to a wide range of consumers by offering products at different price points. The premium pricing strategy positions it as a leader in the technology industry, while its competitive and promotional pricing tactics make its products accessible to a wider range of consumers. By using psychological pricing tactics, Samsung is able to create an emotional connection with its customers and increase the likelihood of a purchase.

    Place

    Samsung’s place mix includes a combination of direct and indirect distribution channels to make its products easily accessible to customers. Direct sales are available through the company’s website and retail stores, while partnerships with major retailers and mobile carriers provide indirect sales channels. Distribution centers ensure the timely delivery of products, and a strong online presence allows for promotion, customer support, and feedback gathering. This strategy allows Samsung to meet the needs of customers and maintain its position as a leading technology brand.

    Promotion

    Samsung’s promotion mix involves various marketing communication tactics, including advertising, sales promotion, public relations, personal selling, and digital marketing, to reach its target audience and build brand awareness. Samsung’s advertising campaigns focus on creating brand awareness and promoting specific products, while sales promotions like discounts and loyalty programs incentivize customers to purchase. The company’s strong public relations strategy builds a positive brand image, and its digital marketing strategy leverages social media platforms and influencer marketing to engage with customers and reach a younger demographic. Samsung uses a combination of traditional and digital marketing channels to maintain its position as a leading technology brand and meet the changing needs of its customers.

    Samsung’s marketing mix is a key factor in its success. Its high-quality and innovative products, competitive pricing, strong global presence, and effective promotion strategies have helped the company build a strong brand identity and connect with its target audience. By continually evolving its marketing mix, Samsung has been able to stay ahead of the competition and maintain its position as one of the top technology companies in the world.

    Samsung – Marketing Campaigns

    Samsung is known for its innovative and creative marketing campaigns that promote its products and inspire its target audience. The campaigns, such as #DoWhatYouCant, Samsung Galaxy, Samsung Safety Truck, and Samsung Surfboard, showcase the company’s technological innovations, high-quality visuals, and celebrity endorsements. These campaigns have successfully created brand awareness and positioned Samsung as a leading technology brand.

    Samsung – Marketing Strategies

    Samsung has been known for its innovative and successful marketing strategies that have helped the company establish itself as a leading brand in the technology industry. The marketing strategies are designed to create brand awareness, promote its products, and connect with its target audience. Here are the top marketing strategies of Samsung:

    Product Innovation

    Samsung has a strong focus on innovation and product development. The company invests heavily in research and development to create cutting-edge products that meet the changing needs of its customers. This strategy has helped Samsung stay ahead of its competitors and maintain its position as a market leader.

    Celebrity Endorsements

    Samsung has been successful in using celebrity endorsements to promote its products. The company has partnered with high-profile celebrities such as Lionel Messi, BTS, and Millie Bobby Brown to promote its products and create brand awareness. These endorsements help Samsung reach a wider audience and create a strong emotional connection with its customers.

    Lionel Messi – Samsung GALAXY Note 3

    Sponsorships And Partnerships

    Samsung has partnered with major events and organizations such as the Olympics, NBA, and fashion weeks to promote its products and create brand awareness. These sponsorships and partnerships help Samsung connect with its target audience and showcase its products to a wider audience.

    Samsung | 2020 Tokyo Olympics: Be There

    Social Media Marketing

    Samsung has a strong social media presence and uses platforms such as Instagram, Twitter, and Facebook to engage with its customers and promote its products. The company creates high-quality content and uses social media influencers to reach a younger demographic.

    Customer Service

    Samsung has a strong focus on providing excellent customer service. The company has a dedicated customer support team that responds quickly to customer inquiries and resolves issues efficiently. This strategy has helped Samsung build a strong reputation for customer satisfaction and loyalty.

    Samsung’s marketing strategies are designed to create brand awareness, promote its products, and connect with its target audience. Samsung has been able to establish itself as a leading brand in the technology industry by employing these marketing strategies.

    Samsung has been a pioneer in the tech industry, and its marketing strategies have played a significant role in its success. By leveraging a combination of innovative ideas, high-quality visuals, and celebrity endorsements, Samsung has been able to create brand awareness, showcase its products, and inspire its audience.

    As marketers and start-ups, there are valuable lessons to be learned from Samsung’s marketing strategies. Firstly, it is important to understand your target audience and their needs. Samsung has been able to tailor its campaigns to different demographics, whether it is through celebrity endorsements or social media influencers.

    Secondly, creativity is key. Samsung has used its marketing campaigns to showcase its technological innovations in unique and unexpected ways. By thinking outside the box, marketers and start-ups can create campaigns that capture their audience’s attention and differentiate themselves from their competitors.

    Samsung’s marketing campaigns have been consistent in their messaging and visuals, helping to create a strong brand image. As marketers and start-ups, it is important to develop a consistent brand identity across all marketing channels to build brand recognition and trust.

    By learning from these strategies and applying them to their own campaigns, marketers, and start-ups can drive success and growth in their respective industries.

    FAQs

    What is the target audience of Samsung?

    Samsung targets consumers of all ages, genders, and income levels. However, the company’s primary focus is on tech-savvy consumers who are always on the lookout for the latest and greatest products. Samsung also targets younger audiences with its trendy and fashionable designs.

    What are the main marketing strategies used by Samsung that have helped it to establish itself as a leading brand in the technology industry?

    Here are the top marketing strategies of Samsung:

    • Product Innovation
    • Celebrity Endorsements
    • Sponsorships and Partnerships
    • Social Media Marketing
    • Customer Service

    What is the range of products offered by Samsung?

    Here are the products offered by Samsung –

    • Home Appliances
    • Mobile Devices
    • TVs
    • Computing Devices
    • Audio Devices
    • Cameras
    • Smart Home Devices

  • Top 15 Tech Companies in the World

    With steady growth, the tech industry is growing at an impressive 5.3% rate. The industry occupied around 35% of the total market base. And the count of tech companies is increasing with a high amount. For instance, the highest count of tech companies is based in the United States, with a count of more than 500 thousand.

    And it’s true that regardless of their origin industry, the means of technology is acquired by everyone, and so is every industry. Technology covers all sectors, including hardware, software, online services, tools, and cybersecurity solutions.

    Speaking of the tech industry, we are here to make you familiar with the top tech companies in the world, with their market capital and total revenue. So, let’s get started with the article!

    List of Top Tech Companies in the world

    The tech industry comprises many companies, among which are some of the most valuable in the world. And here’s the list of those and the top tech companies worldwide:

    1. Apple
    2. Microsoft
    3. Google Alphabet
    4. META
    5. Tesla (TSLA)
    6. Amazon
    7. Samsung Electronics
    8. Tencent Holdings
    9. Alibaba Group
    10. Taiwan Semiconductor Manufacturing Co. Ltd. (TSMC)
    11. Dell Technologies
    12. Oracle Corporation
    13. Foxconn
    14. Huawei
    15. Adobe

    1. Apple

    Company Apple
    Founded 1976
    Market Cap $2421 B (2022)
    Revenue $387.54 B (2022)
    Top Products Apple iPad, Apple Mac Book, Apple Watch, Apple iPhone Mobile
    Website www.apple.com

    Apple Website
    Apple Website

    With the highest market capitalization of USD 2421 billion, Apple has an enormous presence in the world’s tech market, making it a giant in the industry. Apple specializes in software, electronics, and online services, with an employee account of over 1,608,000.

    Apple is an integral part of BIG FIVE, which includes Google, Amazon, Meta, Apple, and Microsoft. These five companies are the most valuable public corporations in the world based on their market capitalization.

    This tech giant was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. Since then, Apple has been on a progressive growth producing various kinds of tech devices, from computers to wearables.

    Moreover, Apple is the largest technology company based on its revenue, USD 387.54 billion in 2022. And ranked the fourth largest personal computer vendor based on its unit sale in 2021. Its popular products are AirPods, iPhone, iPad, and Apple Watch.

    2. Microsoft

    Company Microsoft
    Founded 1975
    Market Cap $1825 B (2022)
    Revenue $198.27 B (2022)
    Top Products Microsoft Windows, Microsoft Office Suite, Micrsoft Azure, Internet Explorer
    Website www.microsoft.com

    Microsoft Website
    Microsoft Website

    Being the most prominent tech giant in the world and the largest software company, Microsoft is one of the oldest tech companies mentioned in this list. It was founded in 1976 and released to the public in 1986. It is best known for its Windows operating system, Azure cloud services, LinkedIn social media platform, and Xbox gaming system.

    Moreover, Microsoft is ranked first in the list of BIG FIVE tech giants. The company reported a 12.3% revenue growth in 2022, whose main credit goes to Microsoft’s Azure and other cloud services. Also, at the start of 2022, it announced its deal to acquire the video gaming publisher Activision Blizzard Inc. (ATVI).

    3. Google Alphabet

    Company Google Alphabet
    Founded 1998
    Market Cap $1346 B (2022)
    Revenue $278.13 B (2022)
    Top Products Google Search, Google Maps, Google Assistant, Gmail, Android
    Website www.abc.xyz

    Next, with a whopping market capital of 1346 billion dollars, Alphabet Inc. is an American-based multinational company that originated from Google LLC and many other subsidiaries.

    Google Inc. is considered a unanimous leader in the search engine sector across the world, whose market share is around 91.9%. Regarding the FIVE GIANTS, Google has always been a genuinely innovative and trustworthy tech giant, founded by Larry Page and Sergey Brin in 1998.

    Google Alphabet always has a keen eye for investing in innovative projects such as life extension R&D company Calico, self-driving cars, the smart home project Nest, and many more.

    4. META

    Company Meta
    Founded 2004
    Market Cap $545.44 B (2022)
    Revenue $117.929B (2021)
    Top Products Facebook, Meta Audience Network, Meta Business Tool
    Website www.about.meta.com

    MEta Website
    Meta Website

    When it comes to top tech companies across the world, META can never be off the table. The company is the parent company of the most powerful social media platforms such as Facebook, Instagram, and Whatsapp.

    Mark Zuckerberg founded the company when he was still a student at Harvard University in 2004. META succeeded with an advanced graph, and as of today, the company has reached nearly 3 billion active users monthly.

    In competing with Snapchat and Tiktok, META has introduced several innovative features that have made it a leader in online advertising.

    The global tech industry is roughly valued at $5.2 trillion. The above graph shows the global tech industry distribution by the market share in percentage.
    The global tech industry is roughly valued at $5.2 trillion. The above graph shows the global tech industry distribution by the market share in percentage.

    5. Tesla (TSLA)

    Company Tesla
    Founded 2003
    Market Cap $656.57B (2022)
    Revenue $74.863B (2022)
    Top Products Tesla Electric Car, Tesla Model X, Tesla Model 3
    Website www.tesla.com

    Tesla Website
    Tesla Website

    Tesla is a true leader in electric vehicle development and production. Even though the prices of vehicles offered by Tesla are too high, and it takes a lot of time to deliver them, consumers prefer them over everything else.

    Tesla was founded by Elon Musk who is also the current CEO of the Tesla Company. The unique thing about Tesla is its business model, which does not use the traditional dealership model of selling vehicles.

    6. Amazon

    Company Amazon
    Founded 1994
    Market Cap $1258 B (2022)
    Revenue $485.90 B (2022)
    Top Products Amazon.com, Alexa, Amazon Prime, Amazon Music, Amazon Pay
    Website www.amazon.com

    Amazon Website
    Amazon Website

    With a market capitalization of USD 1258 billion US dollars, Amazon is counted among the most valuable tech companies in the world founded by Jeff Bezos in 1994.

    Initially, the company was limited to online marketing only, but with time, it started developing its technological devices and also offered cloud services to consumers. With such an innovative mindset, Amazon is ranked the 6th largest company by Forbes among the list of top 25 techs and IT companies.

    7. Samsung Electronics

    Company Samsung Electronics
    Founded 1969
    Market Cap $281.39 B (2022)
    Revenue $250.21 B (2022)
    Top Products Samsung Galaxy Mobile Phones, Samsung Monitors, Samsung Camera
    Website www.samsung.com

    Samsung Electronics Website
    Samsung Electronics Website

    Samsung Electronics is the largest mobile phone manufacturing company and the biggest competitor to Apple Inc in the production of mobile phones.

    The company is based in Seoul, South Korea. Samsung Electronics isn’t limited to producing electronic devices but also ships, turbines, aircraft engines, and life insurance. Its flagship brands are Galaxy S, Z, and note series. They contribute up to 40% of the company’s growth.

    8. Tencent Holdings

    Company Tencent Holdings
    Founded 1998
    Market Cap $389.88 B (2022)
    Revenue $83.64 B (2022)
    Top Products WeChat, PUBG Mobile, QQ Riot Games, Tencent Weibo, Qzone
    Website www.tencent.com

    Tencent Holdings Company
    Tencent Holdings Company

    Tencent Holdings, a Chinese technology conglomerate company, is the first-ever Asian tech company that reaches the mark of $500 billion.

    The company offers web portals, payment systems, e-commerce platforms, mobile games, and social networks. Along with this, it also owns Tencent Music and Tencent Games companies.

    The most successful product of Tencent Holdings is WeChat which has over 1.2 billion monthly active users. The company also provides various marketing solutions and cloud services.

    9. Alibaba Group

    Company Alibaba Group
    Founded 1999
    Market Cap $191.14B (2022)
    Revenue $134.567 B (2022)
    Top Products Alibaba.com, Aliwangwang, Alibaba Cloud, AliGenie
    Website www.alibabagroup.com

    Alibaba Group Website
    Alibaba Group Website

    Another massive Chinese multinational technology company is Alibaba Group. It specializes in retail, e-commerce, the internet, and technology. It offers various profitable services such as web portals, electronic payment services, shopping search engines, and cloud computing.

    Alibaba Group was founded in 1999 and established in Hangzhou, Zhejiang. Regarding retailers and e-commerce companies, Alibaba Group is one of the largest groups of companies in the industry.

    Moreover, the company is ranked fifth among the largest artificial intelligence companies in the world in 2020.

    10. Taiwan Semiconductor Manufacturing Co. Ltd. (TSMC)

    Company Taiwan Semiconductor Manufacturing Co. Ltd. (TSMC)
    Founded 1987
    Market Cap $330.63 B (2022)
    Revenue $66.691 B (2022)
    Top Products Semiconductors Used in Mobile Devices, Internet of Things, Automotive Electronics
    Website www.tsmc.com

    TSMC Website
    TSMC Website

    Being the largest contract chipmaker in the world, Taiwan Semiconductor Manufacturing produces highly advanced and innovative semiconductors designed by Qualcomm Inc. (QCOM) and Advanced Micro Devices Inc. (AMD).

    In recent years, Taiwan Semiconductor Manufacturing has reported a 43.5% growth in its revenue and a net worth of $7.9 billion. The company was founded in the year 1987 and ever since then; it has been leading the global semiconductor foundry, where it generates a 517% return for investors.

    Top 15 Biggest Semiconductor Companies in the World
    The semiconductor industry is one of the leading industries in the world. Here’s a look at some of the top chip manufacturing companies in the world.
    StartupTalkyPratyusha Srivastava

    11. Dell Technologies

    Company Dell Technologies
    Founded 1984
    Market Cap $27.79 B (2022)
    Revenue $103.12 B (2022)
    Top Products Vostro, Dell EMR, Inspiron, PowerEdge
    Website www.dell.com

    Dell Technologies Website
    Dell Technologies Website

    Another super famous American tech company is Dell Technologies, which specializes in the market of personal computers. It offers a vast range of tech products, such as data storage devices, servers, SmartTV, network switches, computer accessories, cameras, and many more.

    This tech company was founded in 1984 by Michael Dell. Since then, Dell Technologies has been known for its innovative chain supply management and direct sales e-commerce model.

    12. Oracle Corporation

    Company Oracle Corporation
    Founded 1977
    Market Cap $202.40 B (2022)
    Revenue $44.15 B (2022)
    Top Products Oracle Database, Oracle ERP, MySQL, Oracle E-Business Suite
    Website www.oracle.com

    Oracle Corporation Website
    Oracle Corporation Website

    Oracle Corporation, a computer software company, was founded in 1977 in California, United States by Larry Ellison, Bob Miner, and Ed Oates with its corporate office headquartered in Austin, Texas.

    The company has over 400,000 customers across the globe, such as Siemens Healthineers and FedEx. It provides multiple specific solutions for different types of industries.

    Its solutions help manage the modernization of restaurants’ finances, connect HR/product management, secure network infrastructure, and, most importantly, enhance client satisfaction.

    13. Foxconn

    Company Foxconn
    Founded 1974
    Market Cap $44.30 B (2022)
    Revenue $219.11 B (2022)
    Top Products iPad, iPod, Kindle, BlackBerry
    Website www.honhai.com

    Foxconn Website
    Foxconn Website

    Being one of the largest employers, with around 1.29 million employees, Foxconn is known as the biggest private sector employer in China. It is a Taiwanese electronics contract manufacturing company founded in 1974 by Terry Gou.

    Foxconn is spread over to more than 20 countries with its subsidiary count reaching up to 200+ in total. It is also considered the world’s largest electronic manufacturer and a leading science and technology solution provider.

    Its top products in the market are iPhone, Kindle, iPad, Blackberry, Redmi phones, PlayStation, and Nintendo. Foxconn ranked 22nd in the 2021 Fortune Global 500.

    14. Huawei

    Company Huawei
    Founded 1987
    Market Cap $71.2 B (2022)
    Revenue $99.9 B (2021)
    Top Products Huawei MateBook, Huawei Watch, Huawei Mobiles
    Website www.huawei.com

    Huawei Website
    Huawei Website

    Another China-based tech company is Huawei Technologies, a consumer electronics manufacturer. Its designs create and sell telecommunication tools to the top telecom companies worldwide, including British Telecom, Bell Canada, and Vodafone.

    The company was started as a reselling private branch exchange company, founded in 1987 by Ren Zhejiang. Today, Huawei is a telecom behemoth that develops numerous innovative tech gadgets.

    15. Adobe

    Company Adobe
    Founded 1982
    Market Cap $142.43 B (2022)
    Revenue $17.19 B (2022)
    Top Products Adobe Photoshop, Adobe Acrobat, Adobe PDF, Dreamweaver, Adobe Lightroom
    Website www.adobe.com

    Adobe Inc. Website
    Adobe Inc. Website

    Adobe was founded in 1982 as an American-based software company that provides practical solutions for marketing and document management. Its top products in the market are Adobe Photoshop, Adobe Acrobat, and Adobe Creative Cloud.

    Adobe was founded by John Warnock and Charles Geschke in 1982 with its headquarters being placed in San Jose, California (United States). Adobe Inc. also expanded its services in digital marketing software and was considered one of the top global leaders in Customer Experience Management (CXM) in 2021.

    The top three services provided by Adobe are Creative Cloud, Experienced Cloud, and Document Cloud.

    Conclusion

    In conclusion, we can say that the tech industry is increasing and covers some of the most valuable companies in the world. However, it’s essential to know that before investing in any company, you need to do thorough research and, after that, focus on buying an ETF.

    As the industry contains a vast number of tech companies, there are many options for you to invest and earn a profit. The above list includes the top 15 tech companies in the world with some of the

    FAQs

    Which are the top 5 IT companies in the world?

    The top 5 IT companies in the world are Microsoft Corporation, IBM, Accenture, Oracle, and TCS.

    Which is the oldest tech company?

    IBM is considered the oldest tech company in the world. Basically, IBM is counted to be 108 years old company.

    What are the top 3 online businesses?

    The top 3 online businesses are selling digital marketing services, freelancing, and coaching and consulting.

    Who is the market leader in technology?

    Apple is considered the market leader in technology with a marketing capital of about $2.448 T.

  • List of Brands Endorsed By Aamir Khan

    The most effective way to market a company, its products and services is having a brand ambassador. The brand ambassador must portray all the brand values that the company stands for, endorse the company to the fullest ability and help boost consumer sales. An actor that has global fan following for many years is Aamir Khan, as he was also described as the biggest movie star in the world by Newsweek.

    Aamir Khan, born as Mohammed Aamir Hussain Khan, is a prominent Indian actor, director, filmmaker, along with being the host of a popular television talk show host. The actor has won numerous awards and accolades such as Filmfare awards, National Film Awards, AACTA award and has also been awarded the Padma Shri and Padma Bhushan by the Government of India.

    For many years, Aamir Khan has been listed in the 500 Most Influential Muslims Of The World. The actor is known for his work in movies like Raja Hindustani, Fanaa, Sarfarosh, Lagaan, Taare Zameen Par, Rang De Basanti, PK, Dangal, 3 Idiots, Ghajini, etc. Apart from his acting career, Aamir has also created and hosted the television talk show Satyamev Jayate which became popular for highlighting sensitive social issues in India and occasionally influencing the Indian government.

    The actor’s work as a social reformer, tackling issues ranging from poverty and education to abuse and discrimination, made him appear on the list of Time’s 100 most influential people in the world. Aamir Khan is always in demand by the advertisers and is known to charge over Rs. 5 to Rs. 7 crore for each endorsements.

    The net worth of the actor was last reported to be $225 million in 2021, while the brand value of Aamir was estimated to be $24.9 million in 2020. Some of the brands endorsed by Aamir Khan are Coca-Cola, Samsung, Tata Sky, Snapdeal, Vivo, UNICEF, “Athithi Devo Bhavah”, Godrej, Datsun, Titan Watches, Etisalat mobile, Vedantu, PhonePe, CEAT Limited, Starplus, Walkaroo among others.

    PharmEasy
    Vivo India
    Snapdeal
    Vedantu
    Godrej Group
    Datsun
    Samsung Electronics
    TataSky
    PhonePe
    Starplus
    Walkaroo

    List of Brands Endorsed By Priyanka Chopra
    The concept of brand endorsements by celebrities has become a rage in the world,every big company wants to sign top celebrities as their brand ambassador. Thisis because it is a profitable marketing strategy as the brand uses thecelebrity’s glamour and popularity to market their products and serv…
    StartupTalkyPV Vyshnavi

    Here is a List of brands that the celebrity film star Aamir Khan is associated with:

    PharmEasy

    Aamir Khan, as the PharmEasy brand ambassador, launched a campaign on April 1, 2022, where the celebrated actor endorsed the Indian pharmacy company across different platforms. #GharBaitheBaitheTakeItEasy is the name of the campaign of which Aamir is a part.

    Vivo India

    Vivo is a Chinese tech company that has headquarters based in Dongguan, Guangdong. The company is a subsidiary of BBK Electronics and designs & develops many well-known smartphones, smartphone accessories, software, and online services. Vivo is an independent company and develops its own products as it has its own R&D centres in China and over 10,000 employees.

    The company is currently the third largest mobile brand in India with over 10% of the market share. Vivo is behind companies like Xiaomi and Samsung but is ahead of Oppo and Lenovo in terms of market rating. The company signed Aamir Khan as its brand ambassador in 2018.

    Kenny Zeng, Vivo India’s CMO said, “The company is thrilled about the upcoming possibilities that our partnership with one of the world’s biggest superstars, Aamir Khan, will open up in the country.” He also added that with the help of the actor the company to explore newer avenues to reach customers as it scripts its future growth strategy in India.

    Snapdeal

    Snapdeal is an Indian e-commerce company that has its headquarters in New Delhi. The company was found in 2010 by Kunal Bahl and Rohit Bansal. Snapdeal is known to be the country’s largest online marketplace, with over 60 million plus products from 800 different categories from regional, national and international brands and retailers.

    The company has more than 300,000 and delivers to over 6000 plus cities and towns in India. Snapdeal signed Aamir Khan as its brand ambassador for a year and was a part of the company’s multimedia campaign. In the commercial sector, the actor can be seen encouraging entrepreneurship in the country by asking more sellers to list and sell on Snapdeal.

    List of Brands Endorsed By Ranveer Singh
    Celebrity endorsements are popular in the current marketing world as they tendto reap huge rewards to the companies. The main advantages of brand endorsementsis that it helps in building brand equity and stand out among the other brands.The brands need to select the right celebrity that will repr…
    StartupTalkyPV Vyshnavi

    Vedantu

    Vedantu is an Indian Ed-tech company, the popular platform allows its teachers to tutor the students online using a real time virtual learning environment named WAVE an in-house built technology. The app operates on a marketplace model for teachers where students can browse, discover and choose to learn from an online teacher.

    The Bengaluru-headquartered company was launched in 2014 and was founded by Vamsi Krishna, Pulkit Jain, Saurabh Saxena, and Anand Prakash. The company signed Aamir Khan as its brand ambassador and has since then been a part of its multimedia ad campaign that showcases the pros of the platform.

    Shivani Suri, the CMO of Vedantu said, “The campaign is focused on reaching out to parents and addressing their valid concerns with respect to online learning through a series of very relatable commercials, which will resonate with them.” She also added that Aamir Khan as a brand ambassador perfectly embodies the role of an involved parent while bringing his own charm to the character.

    Godrej Group

    Godrej Group is one of India’s most-trusted multinational conglomerates that has its headquarters in Mumbai, Maharashtra. The company was founded in 1897 and is currently in sectors such as real estate, consumer products, industrial engineering, appliances, furniture, security, and even agricultural products.

    Some of its well-known subsidiaries are Godrej Industries, Godrej Consumer Products, Godrej Agrovet, Godrej Properties, and Godrej & Boyce. Godrej has also been changing and redefining the marketplace with its innovative ideas and this has also been reflected in its marketing and branding strategies. This is why the company signed Aamir Khan in 2018.

    Since then, the actor is the face of its Har Idea Se Zindagi Muskuraye / Ideas that make life brighter ad campaigns. In an interview, Aamir said, “Godrej is a company which has always stood for the highest in quality and dependability, along with being one of the most modern and innovative brands, constantly ahead of the pack.” He also added that he loved the creative idea of this campaign, it is challenging and full of fun and humor.

    List of Brands Endorsed By Alia Bhatt
    It has become common to see many top celebrities endorsing various brands onyour screens. The demand for a right brand ambassadors is so high that manybrand even compete with each other. Choosing the face for the brand withqualities of social relevance, commercial appeal, and brand value is one o…
    StartupTalkyPV Vyshnavi

    Datsun

    Datsun is a popular automotive brand that is owned by Nissan that started production in 1931. The company is well known for its high-quality yet low-cost vehicles manufactured especially for the upcoming markets. A few of the popular models are 510, Fairlady roadsters, and the Z and ZX coupés.

    Datsun started selling its vehicles in countries like Indonesia, Russia, India, Nepal, and South Africa in 2014. The company also has built a Renault-Nissan plant in Chennai. Datsun India signed Aamir Khan as its brand ambassador in 2020, the actor is featured in some of the multimedia ads of the ‘ExperienceChange’ campaign.

    Commenting on the decision to make Aamir its brand ambassador, Thomas Kuehl, the president of Nissan India operations said that, the actor advocates the bold and fearless attitude of the new generation who strive for excellence and embodies the spirit of Datsun. We are proud to have the actor onboard and be the face of our new campaign.

    Samsung Electronics

    Samsung Group is a South Korean multinational company that has its headquarters in Samsung town, Seoul. The company became a conglomerate after it diversified into areas like food processing, textiles, insurance, securities, and retail. As of 2020, the company has the 8th highest global brand value.

    The company entered the electronic industry in the late 1960s and since then has kept growing consistently becoming the world’s largest manufacturer of mobile phones, television, and smartphones by 2021. Samsung Electronics account for 70% of the group revenue in 2012 thanks to its successful Galaxy series.

    Samsung Electronics is currently available in 74 countries and has over 290,000 employees making it the world’s second-largest technology company by revenue. Samsung India made Aamir Khan as its brand ambassador for its smartphones back in 2008.

    Commenting on the deal, H.B Lee the president and CEO of Samsung South West said that, “The Samsung brand stands for qualities of innovation, change, discovery, self-expression and excellence in performance. And these very same qualities are epitomised by Aamir Khan, whose quality and depth of work as well as versatility as an actor have made him a much loved and respected actor in India today. We are indeed very proud and privileged to have him as our brand ambassador.”

    List of Brands Endorsed By Shah Rukh Khan
    Brand ambassadors have become important part of the marketing and advertisingfor many companies in the country. The one actor /celebrity that was not onlythe Badshah of Bollywood but also in the most in demand celebrity in theadvertising world is Shah Rukh Khan. The charismatic actor that is fo…
    StartupTalkyPV Vyshnavi

    TataSky

    TataSky is the largest Indian Direct broadcast satellite service provider in the country. The company uses MPEG-4 digital compression technology and transmits using INSAT-4A and GSAT-10 satellites. TataSky is a joint venture between the Tata Group and the 21stCentury Fox which is owned by Walt Disney Company.

    The company currently offers more than 600 channels which include 495 SD and 99 HD channels and services along with other active services to its customers. TataSky made Aamir Khan its brand ambassador in 2008, and since then the actor has been featured in all TataSky brand and product communication, including advertisements on TV, print, and radio.

    Vikram Kaushik, the CEO and Managing Director of TataSky said that the actor perfectly fits the brand as our brand ambassador and will be instrumental in communicating the benefits of TataSky to consumers across the country.

    PhonePe

    PhonePe is one of the top Indian Fintech companies known for digital payments and financial services applications. The company has its headquarters in Bengaluru, Karnataka, and was founded by Sameer Nigam, Rahul Chari, and Burzin Engineer in 2015.

    The app offers services such as sending and receiving money, recharging mobile, DTH, data cards, making utility payments, paying at shops, investing in tax-saving funds, liquid Funds, buying insurance, and mutual funds made accessible in 11 different Indian languages. It also provides additional services such as booking Ola rides, paying for Redbus tickets, and even booking flights and hotels on Goibibo.

    PhonePe currently has more than offline and online merchant outlets across 500 cities in India allowing its customer to use the app for food, travel, groceries, medicines, movie tickets, etc. The company currently has more than 280 million users and also launched the PhonePe ATM in 2020. PhonePe signed Aamir Khan along with Alia Bhatt as its brand ambassador in 2019.

    Since then, the two actors have appeared in many multimedia ad campaigns, showcasing a skeptical Aamir Khan gradually getting convinced by Alia Bhatt to become a PhonePe customer.

    The six commercials with two actors showcase a storyline, where a skeptical Aamir Khan can be seen gradually getting convinced by Alia Bhatt to become a PhonePe customer. These ads have only one objective, which is to introduce digital payments, and explain the benefits, ease of use, and safety.

    List of Brands Endorsed By Amitabh Bachchan
    A brand ambassador is one of the most important part of a company, because theyembody the brand that he or she is endorsing, influencing consumers and raisingawareness. In today marketing landscape many brands prefer to have a youngcelebrity, but the one celebrity that is an exception is Amitabh …
    StartupTalkyPV Vyshnavi

    Starplus

    Starplus is a popular Indian entertainment television channel that is owned by Star India which is a subsidiary of Walt Disney. The network has programs in genres such as family dramas, comedies, youth-oriented reality shows, and television films. The channel was in 1991 and was initially an English language entertainment channel that broadcasted international shows from the US, UK, Australia, New Zealand, etc.

    After the introduction of Star World, becoming the network’s English-language counterpart channel, Starplus became the Hindi language in 2000 and is currently one of the top channels in India.

    In 2016, the channel made a campaign with many thought-provoking ads and programs with the tagline Nayi Soch which means new thinking, in order to inspire social change. Star plus signed Aamir Khan to be the face of the campaign and the actor has since then appeared in many commercials of the popular Nayi Soch campaign.

    Walkaroo

    Walkaroo is an Indian footwear brand that belongs to the U4ic International, a VKC group subsidiary. Over the past five eras, the brand has grown tremendously because of its marketing strategy which encompasses retail and e-commerce. Walkaroo currently has four company-owned and franchise stores in South Indian states and is also planning to extend into the northern states.

    The brand was launched in 2013 and originally catered to the footwear space with made-in-house sports sandals, but later expanded its product portfolio with Flip-flops, casual shoes, sandals and loafers at affordable process.

    The company announced Aamir Khan as the brand ambassador for Walkaroo in 2019, the actor has been featured in a multi-media campaign known as “Be Restless” in order to reach a younger target audience. In an interview, Aamir Khan said, he is thrilled to be a part of Walkaroo’s journey of making youth across India move ahead confidently and comfortably.

    List of Brands Endorsed By Akshay Kumar
    In the recent years many companies are willing to pay crores in order to get aright celebrity to endorse the company products and services. One of the topactors in India, that is currently in demand for endorsements is Akshay Kumar. This is because the actor is known for his persona of being dow…
    StartupTalkyPV Vyshnavi

    Conclusion

    Aamir Khan is fondly called Mr Perfectionist in the industry as the actor quality over quality and also only endorses one brand at a time. The actor has spent over three decades in the film industry and is known not only for his movies, but also for his brand associations. Aamir Khan has proudly in some of the most iconic television commercials endorsing brands.

    As a social reformer, Aamir has also endorsed meaningful campaigns like “Athithi Devo Bhavah”, UNICEF to promote child nutrition, the IEC campaign to raise awareness about malnutrition, and Starplus’s Nayi Soch to inspire social change. But besides that, the actor is known to be highly selective in the big commercial brands that he endorses. Currently, many new brands are approaching the actor to rope him in as their brand ambassadors in order to attract audiences of all age groups.

    FAQs

    Who is Aamir Khan?

    Aamir Khan born as Mohammed Aamir Hussain Khan is one of the most popular Indian actor, director, filmmaker, and also a television talk show host.

    What is the brand value of Aamir Khan?

    The brand value of Aamir Khan was over $24.9 million in 2020.

    What are the brands endorsed by Aamir Khan?

    The main brands endorsed by Aamir Khan are Walkaroo, Starplus, PhonePe, TataSky, Samsung Mobiles, Godrej Group, Datsun, Vedantu, Snapdeal, PharmEasy, Vivo, etc.

    How much does Aamir Khan charge for brand endorsement?

    Aamir Khan charges over Rs. 5 to Rs. 7 crores for each endorsement.

    What is the net worth of Aamir Khan?

    The net worth of Aamir Khan is estimated to be $225 million in 2021.

    Which government organisation selected Aamir Khan as its brand ambassador in 2012?

    Aamir Khan was chosen by the Ministry of Women and Child Development, to be the face of the movement in 2012.

  • Samsung: Story of a Grocery Trading Company That Turned Into a Conglomerate Brand

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Samsung.

    In the middle of World War 2, when the nations were fighting for their alliances, there emerged a small trading company named Samsung Sanghoe in the Empire of Japan (today’s South Korea). Starting as a business that deals with groceries, fish and noodles, Samsung widened its path into various industries. The company has now become the most popular and successful conglomerate brand worldwide.

    Samsung’s steady growth and expansion strategies has given the company the 8th highest global brand value. One of its subsidiaries, Samsung Electronics, was ranked 15th in the Fortune Global 500 list for 2021. The beginning of Samsung, its entry into the conglomerate industry, hardships faced during wars and the success it gained despite these challenges are all so uplifting. Read further to know the complete success story of the Samsung Group.

    Samsung – Company Highlights

    Company Name Samsung
    Headquarters Seoul, South Korea
    Industry Conglomerate
    Founder Lee Byung-Chul
    Founded 1st March 1938
    Areas Served Worldwide
    Website samsung.com

    Samsung – About
    Samsung – Industry
    Samsung – Founders and Team
    Samsung – Startup Story
    Samsung – Mission and Vision
    Samsung – Name and Logo
    Samsung – Business and Revenue Model
    Samsung – Funding
    Samsung – Acquisitions and Investments
    Samsung – Subsidiaries
    Samsung – Growth
    Samsung – Challenges Faced
    Samsung – Competitors
    Samsung – Future Plans

    History of Samsung

    Samsung – About

    Samsung is a multinational conglomerate company based in Seoul, South Korea. The company was founded by Lee Byung-Chul in 1938. It was initially established as a trading company. The company today operates various businesses like shipbuilding, telecommunication, healthcare services, hospitality, clothing, construction, entertainment, etc., through its subsidiaries.

    Of all the businesses it runs, Samsung is well-known for its Electronics and Home Appliances. The brand’s mobile manufacturing comes under this division which is controlled by Samsung Electronics Co. Ltd. It is one of the most valued brands worldwide. The Samsung Group contributes more than 15% of South Korea’s GDP.

    Samsung – Industry

    Samsung belongs to the conglomerate sector which refers to a multi-industry company. In other words, a conglomerate company is the one that runs different independent businesses under its control. Such companies are huge and multinational.

    The United States has the most number of conglomerates followed by India. Usually, the US and the European companies are the ones to top the list of ‘World’s Largest Conglomerates’ in terms of market value. But the research shows that Asian companies are on the rise in recent years. As of April 2021, Reliance Industries is said to be the world’s 2nd largest conglomerate company with a market value of $164.9 billion as reported by Statista.

    Samsung – Founders and Team

    The following are the founders and key people of Samsung Group:

    Lee Byung-chul

    Lee Byung-Chul - Founder of Samsung
    Lee Byung-Chul – Founder of Samsung

    Lee Byung-Chul is the founder of Samsung. He was born in Uiryeong, South Korea on 12th February 1910. Byung-Chul belonged to a wealthy family and is considered to be one of the most successful businessmen in South Korea. He established Samsung in 1938 and led the company in an efficient way which in turn made it the largest business group in the country. Lee Byung-chul passed away on November 19, 1987, at the age of 77.

    Lee Jae-Yong

    Lee Jae-yong - Vice-Chairman of Samsung Electronics
    Lee Jae-yong – Vice-Chairman of Samsung Electronics

    Lee Jae-yong is the grandson of Byung-chul and is currently the Vice-Chairman of Samsung Electronics. He succeeded his father Lee Kun-hee in 2020. Jae-yong earlier served as the Chief Customer Officer and Chief Operating Officer of the company. He is considered to be the fourth wealthiest person in South Korea. Lee Jae-yong was convicted and arrested on the grounds of corruption and was released in 2021.

    Jong-Hee Han

    Jong-Hee Han - CEO and Vice-Chairman of Samsung
    Jong-Hee Han – CEO and Vice-Chairman of Samsung

    Jong-Hee Han is the new CEO and Vice-Chairman of Samsung from 2022. He earlier served in several executive positions in the company. The company said that Jong-Hee would lead the new SET division of Samsung which brings TVs, electronics and mobiles under its management.

    Kye-Hyu Kyung

    Kye-Hyu Kyung is the president and another CEO of Samsung. He is said to head the Device Solutions division of the company. Dr. Kyung was the CEO of Samsung Electro-Mechanics between 2020 and 2021. He was a part of Samsung for 30 years and is known to be an expert in semiconductor designs.

    Samsung – Startup Story

    Samsung, when it was established in 1938, wasn’t meant to be a leader in electronics or a conglomerate company. It was started as a small trading company that deals with groceries. Lee Byung-chul procured and exported noodles and other goods to China. The company was then named ‘Samsung Sanghoe’ and functioned with around 40 employees. This was the start of one of the largest conglomerates in the world.

    Samsung – Mission and Vision

    Samsung has a mission “to devote its talent and technology to creating superior products and services that contribute to a better global society.” The company wanted its customers to receive only the best products and services. It is determined to achieve that quality by using its finest resources, both human and technology. Samsung follows strict ethical values and a code of conduct in all its operatives across the globe. It believes that innovation and intelligence combined with good values result in good business and this serves to be the vision of the company.

    Samsung Logo
    Samsung Logo

    The name Samsung is derived from Korean Hancha which means ‘Three Stars’. The founder Lee Byung-chul further explained that the name refers to something big, powerful and numerous that remains everlasting and eternal.

    The logo that Samsung uses currently is the one that was enhanced and improved in 2005 from its previous ones. It was carefully assessed and redesigned based on how human eyes would judge them. Everything right from the color, design, letter spacing, height and letter sharpness were taken into consideration. The company’s motive is to possess a logo that gives visual harmony to the people. Samsung has changed its logo six times over the years since its inception.

    Samsung Logo
    Samsung Logo Changes

    Samsung – Business and Revenue Model

    Since Samsung is a conglomerate entity it is involved in various business operations. Like any other business, Samsung sells its products and services either online or through offline platforms. The company’s areas of operations include electronics, home appliances, advertisements, shipbuilding, engineering and construction, life insurance, biopharmaceuticals, and healthcare.

    Samsung generates the majority of its revenue through its electronics and semiconductor business. The product quality and its cost structure are the major success factor for the company’s growth. In 2021, Samsung’s Semiconductor business turned out to be the biggest revenue generator followed by smartphones and display panel businesses.

    Samsung – Funding

    Since Samsung has an 84-years long history most of its businesses were funded by the parent company or its affiliates. However, Samsung Electronics received two rounds of funding in 2017. The first round of funding went through on May 29, 2017, and the company raised $447.5 million through the round Samsung Electronics Supplier Financing Fund.

    Samsung Automotive Innovation Fund round is the second one that was held in September 2017, where the company raised $300 million.

    Samsung – Acquisitions and Investments

    Samsung Group has made hundreds of acquisitions and investments over the years. These investments by Samsung are made by its subsidiaries through which the company runs its entire operations. The electronics division has made 37 investments and 46 acquisitions whereas Samsung Ventures has made 256 investments in startups.

    Investments

    The following is the list containing some of the recent investments by the subsidiaries of Samsung group in several of their related businesses.

    Date Company Name Invested Amount
    June 21, 2022 NeuReality –
    May 11, 2022 Carbon Clean Solutions $148M
    May 3, 2022 SLAMcore $16M
    April 20, 2022 Double Me $25M
    April 7, 2022 DigiLens $50M
    March 22, 2022 Yug Labs $450M
    March 29, 2022 Jaguar Gene Therapy –
    March 14, 2022 Raven –
    February 17, 2022 DiaMon Tech AG $5.2M
    December 28, 2021 FloatMe $16.2M
    November 10, 2021 TriEye $74M
    November 4, 2021 DigiLens –
    September 29, 2021 QC Ware $25M
    September 21, 2021 HomeCourt $25M
    September 14, 2021 XPerience XR –
    July 26, 2021 Lucid Motors $4.5B
    June 23, 2020 NexAtlas $200K
    January 28, 2020 Directly $20M
    November 27, 2019 42Maru $89K
    October 15, 2019 Antaria –

    Acquisitions

    The following are some of the most significant and recent investments of Samsung Group:

    Date Company Name Amount
    April 2022 Bioepis $2.3B
    January 13, 2020 TeleWorld Solutions –
    January 28, 2019 Corephotonics $155M
    October 17, 2018 Zhilabs –
    March 6, 2018 Kngine $275K
    November 28, 2017 Fluenty –
    July 10, 2017 innoetics –
    June 16, 2017 VRB $5.5M
    February 15, 2017 Melaud –
    February 3, 2017 Perch –
    November 23, 2016 QD Vision –
    October 5, 2016 Viv –
    August 14, 2014 SmartThings $200M
    January 2013 NeuroLogica –
    May 9, 2012 mSpot –

    Samsung – Subsidiaries

    Samsung runs its conglomerate business operation through 12 of its major subsidiaries. Here is the list of those companies:

    Samsung Electronics

    It serves to be the forerunner for the entire Samsung Group. All the consumer electronics and home appliances like TVs, ACs, refrigerators, smartphones, semiconductors, etc., come under this division. It serves to be the leading revenue generator for Samsung.

    Samsung Electro-Mechanics

    This company manufactures mechanical and electronic parts for various companies. Its products include parts for mobiles, chips and camera modules.

    Samsung SDI

    Samsung SDI is involved in the production of energy solutions like rechargeable batteries for various electronic materials. It was established in 1970.

    Samsung SDS

    SDS stands for Samsung Data Systems which provides IT solutions and various technical outsourcing services. It is establishing itself in Artificial Intelligence, Blockchain and various other recent technological developments.

    Samsung Engineering

    Samsung Engineering was earlier known as Korea Engineering which was established in 1970. It is involved in the design and execution of chemical, petrochemical, oil refinery, fertilizer and power plants across the globe.

    Samsung C&T Corporation

    This is a construction company that was responsible for building various popular structures and civil projects across the world. Burj Khalifa, Petronas Towers and Mersey Gateway were all built by Samsung C&T Corporation.

    Samsung Everland

    It has been the subsidiary of Samsung C&T Corporation in December 2013. This company deals with food, textile, fashion and resort businesses. It operates in more than 50 countries.

    Cheil Worldwide

    Cheil is an advertising agency under Samsung Group and is one of the world’s largest in terms of revenue. It is known for its creativity and has several big companies like Coca-Cola, Nestle, Adidas, Microsoft, etc. as its clients.

    Samsung Life Insurance

    Samsung Life Insurance is a Fortune 500 company and is the largest and most valuable company in South Korea. It offers health and life insurance and annuity services to people.

    Samsung Heavy Industries

    Shipbuilding is the primary activity undertaken by Samsung Heavy Industries. It is reported that around 30 ships are being launched every year from its docks. The company’s other activities include procuring and transporting heavy machinery for various industrial and construction activities.

    Samsung Fire and Marine Insurance

    This company is involved in providing insurance and financial services for transportation and business activities. It provides automobile insurance, general insurance, enterprise risk management insurance, etc.

    Samsung Biologics

    Samsung Biologics is a biopharmaceutical company that develops medicines and antibodies for various diseases. This company has an R&D center in California and has obtained several ISO certifications.

    Samsung – Growth

    Samsung's Revenue Growth
    Samsung’s Revenue Growth

    Samsung was involved in the trading business for 12 years until 1950 when the Korean war broke out. After the end of the war in 1953, Byung-chul decided to expand the business and focused on textiles. As a result, he started a woolen mill which was the biggest in the country at that time. The industrialization of that period and the government’s Protectionist policies helped him in boosting his business.

    Samsung started acquiring diverse businesses by the late 1950s and took over three large banks in Korea, an insurance company, an industry that manufactures cement and fertilizers, department stores, an oil refinery, etc., over the years. It was only in 1969 that Samsung entered the electronics industry. Today the growth of Samsung Electronics is astounding. It tops the global rankings in mobile phones and electronics. The company also entered the telecom business in 1980.

    After acquiring a lot of businesses, Samsung started creating subsidiaries to group those companies for efficient management. The death of its founder Lee Byung-chul in 1987 led to disagreements in management and Samsung was separated into five groups. Each group went away with its related industry where Samsung Group held back its electronics business in addition to the construction, security, energy and insurance business.

    The company started to focus on electronics and semiconductors after its separation. It innovated and introduced many equipment and devices which helped Samsung achieve a successful reach in the global market. Samsung also stepped into the aerospace industry in 1999 and is involved in the production of aircraft engines and gas turbines.

    Before establishing its smartphone unit in 2007, Samsung started developing its set-top box technology. The first Samsung smartphone was released in June 2009 and within 3 years of its introduction, in 2012, Samsung Electronics became the largest producer of smartphones in the world. Then the company started creating more benchmarks and achieved many milestones in smartphone production and sales. Today, Samsung has the world’s largest mobile manufacturing plant which is located in Noida, India.

    Samsung – Challenges Faced

    Samsung was accused of several labor abuse and child labor law violations. Few of the suppliers of Samsung were brought under this allegation. The company investigated the matter and terminated business relationships with those suppliers that were confirmed to be violating laws.

    In 2012, Samsung was taken before a court of law by Apple for the infringement of six of its patents. Apple claimed damages for $2.5 billion. Samsung, in return, accused Apple of violating its patents. Finally, it was ruled that Samsung had to pay damages of $1.05 billion and also said that Apple did not violate any patents. The ruling also rejected Apple’s plea to ban the selling of eight models of Samsung phones.

    A major challenge that Samsung faced was after the death of its founder Lee Byung-chul in 1987. The company was split into five groups. Despite the hardships, Samsung focused on the growth strategies with the industries under its management and established itself as a global brand.

    Samsung – Competitors

    Since Samsung is a conglomerate company it has numerous competitors in all the industries of its business. Here are a few of its top rivalries:

    Apple

    As we all know, Apple is a popular brand that is involved in the manufacture of consumer electronics like mobile phones, tabs, laptops, etc. There have been direct conflicts between Apple and Samsung nevertheless they have a great competition among their products.

    Intel

    Intel is an American Company that manufactures and supplies microprocessors and chips for various popular companies. It was once the largest producer of semiconductor chips in the world but Samsung captured the top position in early 2022.

    LG Electronics

    LG Corporation is another multinational conglomerate from South Korea similar to Samsung. LG is popular for its TV, computers, vehicle components, and other home appliances. This company is the second-largest manufacturer of TVs in the world. The first position is retained by Samsung.

    Apple vs. Samsung: A Case Study on the Biggest Tech Rivalry
    Here’s a brief case study on how Apple and Samsung rivalry was started and how Apple won the lawsuit.
    StartupTalkyHarshit Verma

    Samsung – Future Plans

    ‘Together for Tomorrow’ is a new vision that Samsung has announced in 2022 for building a sustainable future. With this initiative, the company is planning on building technology that leaves no footprint or less impact on the environment. Also, higher attention would be paid to the disposal of products after use. The company is also aiming to reduce carbon emissions from its plants.

    Samsung is also on the move to nullify the power consumption of its TVs and phone chargers during standby. These devices are said to consume power when they are switched on and not in use. By 2025, Samsung is determined to reduce its device’s standby power consumption to zero.

    Samsung wanted to fulfill the diverse needs of its customers. To achieve this the company is researching ways to provide a customized experience for its users like modifying the devices that suit their lifestyle. Samsung has made an announcement on this at its recent CES 2022 event.

    FAQs

    When was Samsung founded?

    Samsung was founded in 1938.

    Who is the founder of Samsung?

    Lee Byung-Chul is the founder of Samsung.

    Who are the top competitors of Samsung?

    Some of the top competitors of Samsung are:

    • Intel
    • Apple
    • LG Electronics

    What is the revenue of Samsung?

    Samsung’s global revenue is $244.4 billion in 2021.

    What is the number of employees working for Samsung?

    There are 287,000 employees in Samsung.

  • List of Brands Endorsed By Beyoncé

    There are very few celebrities that reach the pinnacle of success and become as popular as Beyoncé. Beyoncé is considered as one of the most powerful women in the music industry, and many big companies are ready to pay millions if Queen Bey decides to endorse their brand. Beyoncé Giselle Knowles Carter is an iconic singer, songwriter, record producer, and actress, that hails from Houston, Texas.

    The artist started her career in the 90s when she became the lead singer for pop R&B group known as Destiny’s child, which at that point became one of the best-selling girl groups. When Beyoncé started her solo career with songs like Crazy in Love and Baby Boy broke records under the US Billboard Hot 100. Beyoncé has starred in movies such as Pink Panther, Dreamgirls, Obsessed, The Lion King, Cadillac Records, etc.

    In her three-decade-long career, Beyoncé has created albums like Dangerously in Love (2003), I Am… Sasha Fierce (2008), 4 (2011), Beyoncé (2013), Lemonade (2016), Everything Is Love (2018), Homecoming (2019) and all of them have broken records and in some way has changed the direction of pop music.

    Beyoncé has collaborated with numerous top artists like Jay-Z, Ed Sheeran, Megan Thee Stallion, Shakira, Lady Gaga, J Balvin, Justin Timberlake, Drake, Usher etc. In 2020, she directed, wrote, and executive produced a musical film and visual album called Black is King. Queen Bey has so far sold 118 million records worldwide making her one of the world’s best-selling recording artists.

    Beyoncé’s achievements and brand endorsements

    The legendary singer is the first artist that was number one on the Billboard 200 with six of her solo studio albums and was Billboard’s Top Female Artist of the Decade because of her success in the 2000s. Throughout her career, Beyoncé has won awards and accolades more than any other singer, which includes 28 Grammy Awards, 26 MTV Video Music Awards, 24 NAACP Image Awards, 31 BET Awards, and 17 Soul Train Music Awards, among others in numerous categories.

    Besides that, she was named the highest-earning black musician of all time in 2014 and was included in the Times’s list of 100 women that defined the last century which are huge achievements in their own rights. The net worth of the renowned singer is estimated to be over $500 million, while Jay Z’s (her husband) net worth stands at $1.4 billion making them one of the richest couples in the Entertainment Industry.

    Beyoncé charges over $1 million for an Instagram post, $3 to $4 million for private appearances and is known to charge over $50 million for an endorsement deal with PepsiCo in 2012. Beyoncé is a deeply influential force in pop culture and has millions of followers on social media leading to extremely high prices for endorsement deals.

    This is why not many companies might not be able to make her their brand ambassadors. However, Beyoncé has endorsed brands like Loreal Paris, Tommy Hilfiger, Giorgio Armani, Pepsi, H&M, and Adidas.

    List of Brands Endorsed by Beyoncé

    L’Oréal Paris
    Tommy Hilfiger
    PepsiCo
    Adidas
    Giorgio Armani
    H&M

    L’Oréal Paris

    Loreal Paris – Beyonce brand endorsement

    Loreal Paris is currently the world’s largest cosmetics company that has its headquarters based in Clichy, Hauts de Seine. The leading French personal care company is known for its products in categories such as skin care, make-up, hair care, sun protection, hair colour, fragrances, and hygiene. The company was initially founded by Eugène Paul Louis Schueller, a young French chemist, who developed a hair dye formula called Oréale in the early 20thcentury.

    After 110 years, Loreal now has operations in more than 150 countries with over 88,000 employees. It also has over 42 manufacturing firms around the world and R&D centres in France, the United States, Japan, China, and India. Besides that, Loreal also has 36 brands under its control and generated over 29.9 billion euros of sales in 2019. Beyoncé has been the face of the brand from 2001 up till 2013.

    The singer has endorsed multiple cosmetic products of Loreal such as Feria hair colour, L’Oreal Paris Infallible, etc, and has also appeared in many commercials over the years.

    The media once criticized the brand of “whitening” singer Beyoncé Knowles’ skin colour in a series of press ads in women’s magazines in America. The company however denied the accusations and even made Beyoncé her signature lipstick shade as part of the brand’s “Stars Collection”.

    Tommy Hilfiger

    Tommy Hilfiger – Beyonce brand endorsement

    Tommy Hilfiger is one of the most popular premium clothing brands with headquarters in Amsterdam, Netherlands. The company manufactures footwear, apparel, accessories, and home furnishings. The company was started by Tommy Hilfiger in 1985 and currently has more than 2000 stores in over 100 countries. The company was however acquired by PVH Corp in 2010.

    The global retail sales of Tommy Hilfiger were $6.9 billion in 2020. Over the years Tommy Hilfiger has delivered premium styling, quality, and value to their customers worldwide. In 2004, Tommy Hilfiger signed singer Beyoncé as the endorser for its fragrance called True Star.

    The singer was featured in an ad commercial, in which she performed a special acapella version of her song Wishing on a star. Beyoncé was the poster girl of the perfume and was paid $250,000 for the campaign. The company also came out with one additional release, the True Star Gold with Beyoncé endorsing them.

    List of Brands Endorsed By Priyanka Chopra
    Priyanka chopra is a actress and a global celebrity that is known to charge over Rs 5 crore for per endorsements. Here are the brands endorsed by Priyanka.
    StartupTalkyPV Vyshnavi

    PepsiCo

    Pepsi – Beyonce brand endorsement

    Pepsi is a leader in the carbonated soft drink market that is manufactured by the multinational conglomerate PepsiCo. The drink was first developed in 1893 by Caleb Bradham. PepsiCo has its headquarters in Harrison, New York, and encompasses all aspects of the food, snack, and beverage market. Brands like Pepsi, Tropicana, Quaker Oats, Frito Lays, Gatorade, etc are owned by PepsiCo.

    As of 2021, PepsiCo has its presence in more than 200 countries and over 23 brands under it that generate over $1 billion in sales. In 2012, PepsiCo signed Beyoncé as a brand ambassador with a multi-faceted branding deal. This brand deal with Pepsi was estimated to be $50 million which is one of the highest-paid endorsement deals.

    This deal is also known to have coincided with her performance in the Super Bowl 2013 Halftime Show, of which Pepsi is a presenting sponsor. The singer has been featured in some iconic Pepsi ads that have garnered millions of views, while PepsiCo has sponsored a number of unspecified creative projects for Beyoncé and has helped promote Beyoncé’s fifth studio album.

    Adidas

    Adidas – Beyonce brand endorsement

    Adidas is a popular German multinational conglomerate with its headquarters based in Germany. The company manufactures shoes, clothing, and accessories and is the second-largest sportswear manufacturer in the world after Nike. Adidas group comprises Reebok, TaylorMade, Bayern Munich, and Runtastic and generated over €19.8 billion in net sales worldwide in 2020.

    The company currently has over 59,000 employees across the world and is recognizable by its three-stripe trademark. In 2019, Ivy Park (which is an athleisure clothing line that is owned and managed by Beyoncé through her management company “Parkwood Entertainment”) collaborated with Adidas and came out with this collection.

    In a statement, Matt Powell a senior footwear analyst said that the Ivy Park x Adidas collection could eventually surpass sales of other Adidas collaborations, including Yeezy by Kanye West. The first drop was so successful that the two companies continued to collaborate on further projects. In an interview, Beyoncé said that the partnership was for a lifetime for her as Adidas had tremendous success in pushing creative boundaries.

    List of Brands Endorsed By Alia Bhatt
    Alia Bhatt is one of the most popular actresses in Bollywood and charges Rs 1 to 2 crores per day for endorsement. Here are the brands endorsed by Alia.
    StartupTalkyPV Vyshnavi

    Giorgio Armani

    Giorgio Armani – Beyonce brand endorsement

    Giorgio Armani is a very popular Italian luxury fashion company that was founded by Giorgio Armani. The fashion house is known for designing, manufacturing, unique haute couture, ready-to-wear, leather goods, shoes, watches, jewellery, accessories, eyewear, cosmetics, and even home interiors. Over the years, Giorgio Armani has created a stir in the fashion industry.

    The company’s estimated sales were around $2.65 billion and have also collaborated with Emaar Properties in creating a chain of luxury hotels and resorts. In 2007, Giorgio Armani signed Beyoncé as its endorser for Emporio Armani Diamonds which is a range of perfumes.

    The singer has appeared in an advertisement campaign for the fragrance and can be seen singing her version of the Marilyn Monroe’s classic “Diamonds Are a Girl’s Best Friend”. According to Armani, they have known each other for seven years and Beyoncé represents the glamour and the glitz of the fragrance.

    List of Brands Endorsed by David Beckham
    David Beckham, a famous ex English footballer endorses top brands like H&M, Tudor Watches, Adidas, Haig, Armani, AIA Group, Qatar World Cup, etc.
    StartupTalkyNandini Bansal

    H&M

    H&M – Beyonce brand endorsement

    H&M is a Swedish multinational clothing company that was founded by Erling Persson in 1947. The company is known for its affordable and fast-fashion clothing for men, women, teenagers, and children. H&M currently operates in over 74 countries with more than 5,000 stores under the various company brands.

    It also has online shopping available in 33 countries and over 126,000 employees around the world. In 2020, the fashion company announced that they were planning to close 5% of their worldwide stores in 2021 because of the Covid 19 pandemic. In 2013, Beyoncé was made the face of the campaign for H&M’s summer collection. The campaign was called Mrs Carter in H&M and was based on the singer’s personal style.

    Beyoncé also included her song Standing on the Sun from her 5th studio album as the campaign soundtrack. Commenting on the association, Beyoncé said that she always liked H&M’s focus on fun and affordable fashion and loved the concept of the campaign as it explored the different emotions of women represented by the four elements which are fire, water, earth, and wind.

    Conclusion

    The iconic singer has over 191 million followers on Instagram and 15 million followers on Twitter making her one of the most influential celebrities in the world. According to Forbes, Beyoncé is number 3 on the list of the highest-paid female musicians in the world and also the 51st on the list of America’s Wealthiest Self-Made Women.

    Beyoncé is a global brand as many people may not recognize her as a performer but as an endorser for the top fashion labels, cosmetic lines, and Pepsi commercials. This is why Queen Bey will always be one of the most expensive and in-demand celebrities for brand endorsements.

    FAQS

    Who is Beyoncé?

    Beyoncé Giselle Knowles Carter is an iconic singer, songwriter, record producer, and actress, that hails from Houston, Texas.

    What is the net worth of Beyoncé?

    The net worth of Beyoncé is estimated to be over $440 million as of 2021.

    What are the brands endorsed by Beyoncé?

    The brands endorsed by Beyoncé are:

    • Loreal Paris
    • Tommy Hilfiger
    • Giorgio Armani
    • Pepsi
    • H&M
    • Adidas
    • Samsung
    • American Express
    • DirecTV
    • Crystal Geyser
    • Toyota

    How much does Beyoncé charge for endorsements?

    Beyoncé charges over $1 million for an Instagram post, $3 to $4 million for private appearances and she is known to charge over $50 million for an endorsement deal with PepsiCo in 2012.

    What brands does Beyoncé own?

    Ivy Park is an athleisure clothing line that is owned and managed by Beyoncé through her management company “Parkwood Entertainment”. It collaborated with Adidas in 2019.

  • List of Brands Endorsed by Kriti Sanon

    Using celebrities as brand ambassadors have always been a great concept for any business. An ambassador’s entire appearance is designed to capture customer attention, which is why companies are increasingly turning to celebrity brand ambassadors to sell their products. Incorporating a well-known celebrity into a brand enhances the chances of it getting recognised. Advertisers would benefit from using celebrities because they are well-known, and usually have a large following, so it’s reasonable that they would use them to connect with the larger part of their target population.

    “Heropanti” movie gave Kriti Sanon her first break in Bollywood, and since then she went on to become a well-known actress with a large following. Her large fan base and influence make Sanon an ideal brand ambassador, and many brands and advertisers can benefit from her popularity and influence. It could be a smart move to have Kriti Sanon endorse a brand because she will bring the brand to the attention of her enormous audience and fan base. Businesses would love to recruit her as the face of their brand because of her popularity.

    Kriti has appeared in a number of commercials, some even before her big Bollywood debut. She used to be a model and has been in commercials for companies such as Amul, Samsung, and Himalaya. Kriti Sanon launched “The Tribe” on May 23, 2022, a fitness startup, which is the first startup that Kriti Sanon founded. Cofounded along with Anushka Nandani, Karan Sawhney, and Robin Behl, Kriti Sanon mentioned that “The Tribe” will launch its app next year.

    The Tribe - A startup founded by Kriti Sanon
    The Tribe – A startup founded by Kriti Sanon

    The Tribe “believes in motivating you to become the best and the fittest version of yourself- Be it with in-studio, group/personal or virtual sessions”, said its Cofounder and Bollywood actress Kriti Sanon. The Tribe currently offers virtual and ‘in-studio’ products, which include training workshops and tailor-made nutrition plans.

    Now that she is a well-known celebrity, she has signed deals with a large number of companies to be the face of their products. In this article, we will talk about all the advertisements she has done so far.

    List of Brands endorsed by Kriti Sanon

    Kriti Sanon Tv Commercials | Brands endorsed by Kriti Sanon

    List of Brands endorsed by Kriti Sanon

    Below is the list of brands that have been endorsed by Kriti Sanon:

    Fossil

    Kriti Sanon has been roped in by the American watches and accessories firm Fossil as its brand ambassador on September 13, 2021. Fossil is an upper-tier brand of watches and accessories that has been a rage in ecommerce websites and stores in India. While onboarding Kriti Sanon, Johnson Verghese, the Managing Director of Fossil Group, India, said, “Kriti’s chic, vibrant fashion sense perfectly expresses her authenticity, aligning with Fossil’s brand ethos and commitment towards being true to oneself.” Here’s the Fossil advertisement where Kriti Sanon is featured along with her Bollywood costar Varun Dhawan, who is also famous for his brand endorsements.

    Joy

    Kriti Sanon Endorsed brand- Joy | Brand Ambassador of Joy
    Kriti Sanon Endorsed brand- Joy | Brand Ambassador of Joy

    In 2019, the leading skincare brand Joy hired Kriti Sanon as its brand ambassador with a launch of its Honey and Almond body lotion. Poulomi Roy, Chief Marketing Officer, RSH Global, elaborated on the product marketing, saying, “The Honey and Almond body lotion campaign is centred on the mother brand philosophy of JOY “Beautiful by nature.” This campaign was one of the top viral campaigns that year, which was built around the idea that “consumers are evolving”.

    Cadbury Fuse

    Cadbury Fuse- Kriti Sanon Endorsed brands
    Cadbury Fuse- Kriti Sanon Endorsed brands

    Kriti appeared in a Cadbury Fuse commercial as herself at the beginning of 2018. Kriti does an interview on a talk show in the commercial. Someone on set opens a bag of peanuts, chocolate, and caramel-filled Fuse, which she hears. She sheds all grace, tosses her shoes aside, and dashes to receive a taste of the candy. A Bhojpuri song is going on in the background.

    Kriti Sanon endorsed brand- Cadbury Fuse

    Parachute Advanced Jasmine

    Parachute Jasmine- Kriti Sanon Endorsed brands
    Parachute Jasmine- Kriti Sanon Endorsed brands

    For almost four years, Kriti has been the ambassador of this product. On July 28, 2014, she revealed her partnership with Parachute on Twitter. Kriti had a great 2014. After Heropanti’s success, she bagged a lot of projects, and Parachute signed her as the face of its Jasmine line.

    Boro Plus

    Boro Plus Face Wash - Kriti Sanon Endorsed brands
    Boro Plus Face Wash – Kriti Sanon Endorsed brands

    Boro Plus produced a TV commercial featuring Kriti in the center in October 2017. Boro Plus is an antiseptic cream that is widely used in India and around the world. It is owned by Emami which is an Indian multinational conglomerate based in Kolkata, India.

    Bata

    Bata - Kriti Sanon Endorsed brands
    Bata – Kriti Sanon Endorsed brands

    The goal behind the ad was to expand on the surprise concept of the 2019 TVC, in which Kriti shows how style and comfort can unexpectedly coexist in the new Bata 9 to 9 line. Digital, internet, networking, influencers, retail, print, public, and Bata’s CRM channels are among the campaign’s components.

    Magicbricks

    Magicbricks - Kriti Sanon Endorsed brands
    Magicbricks – Kriti Sanon Endorsed brands

    In August 2019, online real estate company Magicbricks signed Bollywood celebrities Ayushmann Khurrana and Kriti Sanon as endorsers. Given the image they have in the common consciousness as a result of their individual bodies of work, Ayushmann and Kriti’s enormous audience reach and mass appeal fit nicely with the advertising narrative.

    Whirlpool

    Whirlpool - Kriti Sanon Endorsed brands
    Whirlpool – Kriti Sanon Endorsed brands

    In March 2018, Kriti Sanon was seen in an ad film with Sushant Singh Rajput supporting Whirlpool air conditioners. Whirlpool is counted among one of the top 9 consumer durable companies in India 2022, which chose Kriti Sanon and Sushant Singh Rajput as its major endorsers because they have a large following of young people, and Whirlpool wanted to appeal to them.

    Vivel

    Vivel - Kriti Sanon Endorsed brands
    Vivel – Kriti Sanon Endorsed brands

    In March 2020, ITC’s personal-care brand Vivel signed Kriti Sanon as its major promotional face. Vivel’s soaps and body washes are advertised by Kriti. Vivel was also one of the first ads in which Kriti Sanon appeared when she first started her career.

    List of Brands Endorsed By Aishwarya Rai Bachchan
    Aishwarya Rai Bachchan is one of the top actress’s in India that charges Rs 5 to 6 crore for per endorsement deal. Here are the brand endorsed by Aishwarya.
    StartupTalkyPV Vyshnavi

    Himalaya Personal Care

    Himalaya - Kriti Sanon Endorsed brands
    Himalaya – Kriti Sanon Endorsed brands

    When Kriti was not as popular as she is now, she performed a TV advertisement for Himalaya Herbals Oil Balancing Face Wash Gel. Kriti has been in a number of advertisements during her modelling career, and this was one of them.

    Top ayurvedic brands in India
    The Sanskrit word Ayu, which means ‘Living’ and ‘Veda’ means ‘Knowledge,’ is Ayurveda. Ayurvedic brands in India have contributed a lot to the economy.
    StartupTalkyMichelle D’souza

    Amul Ice Cream

    Way back, when Kriti was not as famous as now, she had appeared in a lot of commercials and one such commercial was for Amul Ice Cream back in 2011.

    Kriti sanon endorsed brand- Amul Icecream

    LG K10

    Kriti performed an ad video for LG Mobile Phones variation – K10 in 2017. Kriti also expressed her excitement to be associated with LG through a tweet to her fans. This brought more attention to the product.

    Titan

    Titan Raga - Kriti Sanon Endorsed brands
    Titan Raga – Kriti Sanon Endorsed brands

    In 2017, Kriti posted on social media and also did an ad to advertise the Titan Raga watch line. Titan has launched a lot of new designs with Kriti as the face of the brand.

    Boult Audio

    Boult Audio is Indian audio and wearables brand founded by Varun Gupta. Where the most popular Indian wearables and audio brand Boat captured the highest (35.8%) market share of the Indian TWS market in Q3 2021, Boult Audio took the fifth spot for the first time ever, holding 5.3% shares of the same market. Kriti Sanon is recognised as the brand ambassador of this growing brand.

    List of Brands Endorsed By Katrina Kaif
    Katrina Kaif is one of the paid actress in India. Lets look at the list of brands endorsed by Katrina Kaif.
    StartupTalkyPV Vyshnavi

    –

    Samsung Hero

    Kriti was seen in an advertisement for Samsung Hero mobile phones alongside Amir Khan over eight years ago.

    Conclusion

    Kriti Sanon has made a name for herself and is a well-known actress with a long list of achievements. She has a major fan base filled with loyal followers and brands know how profitable it is to hire Kriti to endorse their products. She has done a lot of commercials and has always been a part of big brands’ adverts since her modeling days.

    FAQs

    Who is the brand ambassador of Joy?

    Kriti Sanon is the brand ambassador of Joy.

    What are the brands endorsed by Kriti Sanon?

    List of brands endorsed by Kriti Sanon are:

    • Joy
    • Boult Audio
    • Fossil
    • Cadbury Fuse
    • Parachute Advanced Jasmine
    • Boro Plus
    • Bata
    • Magicbricks
    • Whirlpool
    • Vivel
    • Himalaya Personal Care
    • Amul Ice Cream
    • LG K10
    • Titan
    • Samsung Hero

    Who is the brand ambassador of Whirlpool?

    Kriti Sanon is the brand ambassador of Whirlpool.

  • Top 10 Leading Semiconductor Manufacturing Companies in India

    With the rise in the use of electronic devices, India is seeing a steep rise in the demand for semiconductors. This alternatively ushers the growth of semiconductor makers.

    If we shuffle through the last decade, it’s easy for us to point out the “make-in-India” drive has driven a marked increase in the production of electronic and electric devices. From mobile phones to mobile accessories, from TVs to computers to electric scooters, India is at the helm of development and all of them essentially need semiconductors. This is the reason why a lot of startups and companies have entered or are entering this industry of the semiconductors in order to serve this sector and the Indians better.

    Cabinet announces Rs 76,000-crore incentive scheme to address semiconductor shortage

    The crucial part that the semiconductors play in the production of diverse electronics and electric devices is indispensable. This is why the shortage of these products have been bothering the country as well as the world. Yes, the world has been an acute shortage of semiconductors since 2020. This shortage can literally be pointed out as one of the examples of the devastating aftermath of the deadly coronavirus disease.

    Many Indian companies including Reliance and Ola have been facing this shortage of semiconductor chips ever since the pandemic outbreak, as a result of which, numerous initiatives and plans have been stalled almost unprecendently. To answer these concerns growing over the period of nearly a year, the Indian government has decided to clear the semiconductor incentive scheme by devoting INR 76,000 crore to bypass the problems with the semiconductors on December 15, 2021. According to this new policy, the Indian government has decided to help witness the construction of 20+ semiconductor components manufacturing, design, and display units over the period of the next 6 years.

    The Modi-led government has already signalled to turn India into an electronics hub and this development is a major addition to the same. This new policy of semiconductors will help India strengthen its manufacturing base. As per the latest news, The Ministry of Electronics & IT (MeitY) will first initiate by working out the granular details and inviting applications.

    Top 10 List of Indian Semiconductor Manufacturing Companies

    Today we shall be looking at some of these companies that are making it big in the semiconductor industry. All of these companies or startups have established substantial credibility in this country. Each one of them is viewed as reliable by their clients.

    In this article, we are going to discuss these semiconductor manufacturing companies. Some of these companies specialize in solar, some in LED, and many other sectors.

    1. Bharat Electronics Limited
    2. CDIL
    3. Applied Materials
    4. TSMC India
    5. Micron Technology
    6. Solex Energy Limited
    7. Masamb Electronics
    8. Semtronics Micro Systems
    9. Samsung Semiconductor India
    10. Broadcom
    FAQs

    Bharat Electronics Limited

    Bharat Electronics Logo
    Bharat Electronics Logo 

    Founded in 1954, Bharat Electronics is an Indian government-owned company that is involved in the manufacturing of cutting-edge electronic products for the aerospace and defence companies, including semiconductors. It successfully fabricated germanium semiconductors in the year 1962. The company managed to do this with the help of the Soviet Union Government. Since then, they have worked much in the field of semiconductors and innovated a lot in semiconductor technology. Today, it is the country’s premier semiconductor manufacturer.

    CDIL

    CDIL Logo
    CDIL Logo 

    The Indian semiconductor manufacturing brand, Continental Device India Ltd (CDIL) is based in Delhi and commonly regarded as the pioneers of the manufacturing of Silicon Semiconductor Chips and Devices in India. Established in the year 1964, CDIL has made huge strides in semiconductor manufacturing. Today the company has immense capability in semiconductor manufacturing. Now, when semiconductor manufacturing is in huge demand, it boasts of having the best professionals and technology to fulfill this need. CDIL is trusted around the world today for the work it does.

    Applied Materials

    Applied Materials Logo
    Applied Materials Logo 

    Applied Materials is an American semiconductor manufacturing brand set up in 1967. Being a reliable name in the semiconductor industry, Applied Materials have been a significant force in the development of the semiconductor sector in India with the help of its Indian subsidiary. Applied Materials India is based in Bangalore and was started back in 1967. The company has managed to develop a cutting-edge technology to manufacturing the units. It provides several services related to silicon development and fabrication. Services such as removal, addition, and modification are also a significant part of its offerings.




    Coinbase – The Easiest place to buy and sell crypto


    TSMC India

    TSMC Logo
    TSMC Logo 

    TSMC is originally a Taiwan-based semiconductor but has eventually started its office in Bangalore, India. The company is planning to start its manufacturing plant in India. By setting up a base in India it will target the customers in America and other western countries. The company is also looking towards serving many fab less companies.

    TSMC is one of the most renowned companies for seamless silicon fabrication in the world. It also provides semiconductor fabrication services to IT giants like Apple. Furthermore, it also provides all kinds of silicon fabrication technologies to a whole range of clients.

    Micron Technology

    Micron Technology Logo
    Micron Technology Logo

    Micron Technology is a semiconductor manufacturing company founded in the year 1978, the Indian office of which is set up in Bangalore. The company has been working in the semiconductor technology industry for years now. This company specializes in making memory chips. Micron Technology uses DRAM technology to fabricate memory chips. It uses this technology to build high-density memory chips.

    Solex Energy Limited

    Solex Energy Logo
    Solex Energy Logo

    Solex Energy company works in the field of manufacturing solar panels, semiconductors and other electronic components. Founded in 1998, Solex has completed several big projects quite successfully. Solex is hugely also credited for having the advanced capability to manufacture solar cells in India.

    Masamb Electronics

    Masamb Electronics Logo
    Masamb Electronics Logo 

    Masamb Electronics was established in 2007 to cater to various semiconductor services in India. This company specializes in VSLI design, RTL design, EDA, and OEM design. It is also involved in firmware application development and Real-Time embedded designs. Masamb has veterans who have worked in the field of semiconductors, which is the reason why it brings out some of the best solutions in the whole world.

    Semtronics Micro Systems

    Semtronics Logo
    Semtronics Logo 

    Semtronics Micro Systems is a semiconductor manufacturing company that makes various power electronic products. It manufactures products that are suitable for Indian customers. Semtronics provides products and services in battery management, sequencer, analog circuit, and switching regulators.

    Samsung Semiconductor India

    Samsung Electronics Logo
    Samsung Electronics Logo 

    Samsung Semiconductor Inc is a California-based company semiconductor manufacturing company that has its office in Bangalore. It is a fabless semiconductor company providing all kinds of semiconductor services in this country.

    Samsung Electronics uses advanced technology to produce semiconductor material for smartphones and other electronic devices. It makes IC designs by foundry, ASIC, and COT engagement.

    Broadcom

    Broadcom Logo
    Broadcom Logo 

    Broadcom Corporation is fabless semiconductor manufacturing company established in the US back in 1991, which primarily manufactures products for the broadband and telecommunication industry. The company was acquired by Avago Technologies in 2016 and is currently operating as a subsidiary of Broadcom Inc. The company has its Indian office in Bangalore. It provides all kinds of semiconductor services including the design, development, and fabrication of semiconductors. It also has a wide range of products in the semiconductor sector.

    Conclusion

    These are some of the top 10 semiconductor maker brands in India. All of these companies have gained years of experience and are well-trusted in the semiconductor industry. Besides, all of them have also been putting their individual insights and that many years of R&D for the development of the semiconductor technology, thereby pioneering capabilities to manufacture the best semiconductors.

    India is still growing its semiconductor manufacturing capabilities now and the new initiative from the Indian government towards the manufacturing of these products is a renewed impetus. Besides, more and more startups and companies are also entering the mentioned field to help the country steer past the scarcity of semiconductors if not solve the entire crisis involving the semiconductors.

    FAQs

    Who are the best Chipmakers in India?

    The best chip makers in India are Bharat Electronics Limited, CDIL, Applied Material, TSMC India, Micron technology, Solex Energy, Masamb electronics, Semtronics, Samsung Semiconductor India & Broadcom.

    Why Silicon manufacturing is so important in India?

    India has a large consumer durable electronics market. Due to this, there is a huge need for manufacturing semiconductors in India. A lot of companies are now coming into this sector and trying to serve this sector.

    Who is the largest chip manufacturer?

    Taiwan Semiconductor Manufacturing Co., or TSMC, is the world’s largest subcontractor of semiconductor chips, also known as integrated circuits or simply chips, that power our phones, laptops, cars, watches, refrigerators, and more. Its customers include Apple, Intel, Qualcomm, AMD, and Nvidia.

    Who are the fabless semiconductor companies?

    The fabless semiconductor companies list would include:

    • Graphcore
    • Citrine Informatics
    • GaN Systems
    • Rockley Photonics
    • Autotalks
    • Bitmain
    • Qualcomm
    • Astera Labs
    • Wiliot
    • Xilinx
    • Habana Labs
    • Mobix Labs
    • Celeno

    How is the semiconductor manufacturing industry growing?

    At the rate at which the semiconductor manufacturing industry is growing, it is forecasted that the industry would reach $803.15 bn in 2028, thereby growing at a CAGR of 8.8%. The semiconductor industry was last valued at $452.25 bn in 2021.

    Which semiconductors companies in India is based in Bangalore?

    The semiconductors companies in Bangalore include:

    • NXP Semiconductors India Pvt Ltd.
    • Applied Materials India Pvt Ltd.
    • Beta Solutionz
    • Bhel Electronics Division
    • Signalchip
    • Interplex Electronics India Pvt Ltd.
    • Sankalp Semiconductor
    • Soliton Technologies Pvt Ltd

     

  • List of Brands Endorsed by K-pop Stars BTS

    In our lifetime, almost every one of us has heard, even if it’s just once, that music is a universal language, which transcends boundaries, space, and time. This boy band from South Korea, with their love for music, proved the above sentence with their hard work and passion.

    Bangtan Sonyeondan, popularly known as BTS is a Korean pop also known as K-Pop group from South Korea, which is conquering the whole world with their music. They debuted in the year 2013. It is comprised of 7 members, RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook. The band is under Big Hit Music, a subsidiary of Hybe Corporation.

    The two times Grammy nominees have now become some of the biggest artists in the music industry, their songs are all about messages of self-love, depression, societal issues, dreams, basically everything that today’s youth faces in their everyday life. The relatability of the songs made the band, a group of global superstars. They speak about bullying and the hardships that come while struggling with today’s world and also about mental health. Recently, they have become the first Asian in the history of American Music Awards, to win the Artist of the year.

    Their influence is so huge that they have attended and addressed in the UN General Assembly twice. In 2018, they launched their ‘Love Myself’ campaign and partnered up with UNICEF to prevent violence against children and teenagers. Not only that, this year before addressing in the UN, all the seven of them were appointed as ‘special presidential envoy for future generations and culture’ by the President of South Korea, Moon Jae-in.

    They are not just a K-pop sensation anymore; in fact, they are much more than that. It wouldn’t be wrong to say that they are a global phenomenon. They are proving their mettle each and every day by the messages conveyed through their heart-touching songs.

    By singing in three languages; Korean, Japanese and English, the band is collecting fans from all over the globe. BTS’s previous albums and songs have always been a talk of the music industry, be it their album ‘Wings’ or ‘Love Yourself: Answer’ or ‘Map Of The Soul: 7’. Their current songs ‘Dynamite’, ‘Life Goes On’, ‘Butter’ and ‘Permission To Dance’ are soaring in popularity and have taken the spot of number 1 in Billboard Hot 100 list numerous times.

    Due to their impact, several brands have made them their ambassadors and are attracting attention from all around the world. In this article, we will talk about those brands, which are endorsed by the current biggest boy band in the world. So, let’s get started.

    “The endorsement process is an evolution. What you try to do is you endorse someone that you believe in and their ideas and their solutions align with yours.”

    -Herman Cain

    Samsung
    McDonald’s
    Coway
    Bodyfriend
    Chilsung Cider
    Puma
    Fila
    Kloud
    KB Kookmin Bank
    Louis Vuitton
    Xylitol
    Tokopedia
    VT Cosmetics
    Hyundai
    FAQ

    Samsung

    One of the biggest technology giants in the world, Samsung, founded in the year 1969 is a South Korean multinational company famous for its electronic components, especially its smartphones. The tech giant operates in over 74 countries and has over 290,000 numbers of employees under it. Samsung’s smartphones are a big competitor of Apple’s iPhone, Vivo, Oppo, and Xiaomi.

    Samsung roped in BTS as their Global brand ambassador for their smartphones in the year 2020 and launched S20 plus edition. This year the band unveils the Galaxy buds and the Galaxy Z Fold and Flip series and the series has broken their own sales records.

    McDonald’s

    The world’s one of the most, if not the most popular burger chain McDonald’s was founded in the year 1955 by Maurice McDonald and Richard McDonald. The largest fast-food chain collaborated for their campaign with the BTS this year in April and released and included ‘The BTS Meal’ in their menu.

    The meal consisted of 10 chicken nuggets, medium-sized fries, and coke, plus two dipping sauces Cajun and sweet chilli to give the flavour of South Korea. The packaging features the group’s logo and its symbolic colour, purple. The sales of this meal rocketed in 49 countries and made headlines.

    Coway

    This South Korean-based company deals with home appliances like water purifiers, air purifiers and it was founded in the year 1989 by Yoon Seok-geum. The company paired up with BTS and made them their brand ambassador this year in the month of March.

    As per Coway, they wanted to enter the global market with the help of the band and have already become the highest-ranking water purifier brand in South Korea. Apart from that, the brand has experienced a huge hike in its sales in Malaysia and has made the country, one of its biggest markets outside South Korea.

    Bodyfriend

    This global healthcare company is popularly known for manufacturing luxury massage chairs is based in Seoul and was founded in the year 2007. The band collaborated with the company to promote their massage chairs in the year 2020. The brand’s customer base kept increasing and broke several of its sales records. Plus, the company experienced customers from the younger generation buying the product.

    Chilsung Cider

    South Korea’s most loved beverage brand Chilsung Cider collaborated with the K-Pop band in the year 2020 and made them the brand’s new face. During their 70th anniversary, the brand released the Chilsung Cider X BTS miniature set that sold out in just 10 minutes.

    Puma

    This company famous for its sports clothing, footwear, and accessories was founded in the year 1948 by Rudolf Dassler. Puma is the third-largest sportswear manufacturing brand operates in 120 countries and has over 13,00 employees. The brand collaborated with the septet in the year 2015 and has launched various fashionable items since then. One of the items, the black and white sneakers launched by the brand collaborating with BTS experienced massive popularity.

    Fila

    Another sportswear company famous for making products for men, women and kids was founded in the year 1911. BTS become the brand ambassador of Fila in 2019 and has over 800 employees working for the brand. The company operates in almost 70 countries. This year they launched ‘2021 Summer Collection’ and ‘2021 Winter Collection’ with the band that witnessed soaring popularity for the collections.

    List of brands endorsed by Brad Pitt
    Brad Pitt is an American actor who is a Oscar winner and one of the most influential people in entertainment industry. Here’s a list of brands endorsed by Brad Pitt.
    StartupTalkyAbinaya Arangarajan

    Kloud

    The Beer brand by Lotte Chilsung beverage made the septet their face in this year on the month of April. Such is the influence that the advertisement comprises of the band kept on trending on the top after its launch on YouTube for four days in South Korea.

    KB Kookmin Bank

    The band became the face of this bank in 2018. It is one of South Korea’s major banks. They collaborated and released debit cards and saving programs that feature BTS. It was mostly done to target the customer base of the young generation.

    Louis Vuitton

    This French fashion house and luxury apparel company is one of the most famous brands in the world. It was founded in the year 1854 by Louis Vuitton. The brand made BTS their brand ambassador in the month of April of this year and welcomed them into their family. The group got featured in the Louis Vuitton’s Men’s Fall-Winter 2021 Fashion Show post the announcement of their collaboration.

    Xylitol

    This chewing gum brand under Lotte Confectionary collaborated with the band this year in the month of May. It was a campaign called ‘Smile to Smile Project’ where the band conveyed positive messages when the world is suffering from a deadly pandemic. The brand’s aim is to make people smile even in tough times as per the campaign.

    Tokopedia

    This Indonesian technology company was founded in the year 2009 by William Tanuwijaya. It is one of the largest technology companies from Southeast Asia mostly specializing in e-commerce. BTS partnered up with Tokopedia in 2019 as their brand ambassadors and since then it has produced a number of commercials featuring the septet.

    VT Cosmetics

    South Korea is known for its skincare and makeup products. VT Cosmetics, a Korean brand collaborated with BTS and launched several makeup products that received high popularity all over South Korea.

    Hyundai

    The multinational automotive manufacturing company is famous worldwide. It was founded in the year 1967 by Chung Ju-Yung and its headquarters is based in Seoul, South Korea. The brand welcomes BTS as their global ambassador in 2018 and since then has partnered up with the band for several marketing campaigns and has also achieved in capturing the attention of young customers. The company with BTS is on a mission to promote its future technologies.

    Top 10 Highest paid Celebrity Endorsement Deals of 2021
    We all know Celebrities charge a handsome amount for endorsing brands. So, let’s look at Top 10 Celebrity endorsements with huge payouts.
    StartupTalkyPratyusha Srivastava

    Conclusion

    BTS has proven that language is not a barrier if you love something and strive harder to achieve it. With over 41.7 million followers on Twitter, they remain one of the most influential artists in the music industry.

    People follow them and get inspired by them not only because of the messages that they convey through their music but also the values and ethics that they stand for. Numbers of brands are collaborating with them because they understand what kind of power these seven men have in inspiring millions of people.

    FAQ

    Who is BTS?

    BTS is also known as Bangtan Sonyeondan or Bangtan Boys is a 7 member K-Pop boy band from South Korea. It is comprised of 7 members, RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook.

    What are the brands endorsed by BTS?

    Brands endorsed by BTS are Samsung, Louis Vuitton, McDonald’s, Coway, Hyundai, Bodyfriend, Tokopedia, Xylitol, KB Kookmin, BankVT Cosmetics, Fila, Puma, Chilsung, Cider, and Kloud.

    What is the net worth of BTS?

    The net worth of BTS in 2021, is an estimated $100 million.

  • Apple vs. Samsung: A Case Study on the Biggest Tech Rivalry

    Humans are amazing animals, I mean we are smart and can do almost anything. Be it flying, cooking, innovating, and even revolutionizing the whole world with unbelievable technology. Think about this, the first computer was built in 1822, by a smart human called Charles Babbage. It used to have vacuum tubes and large compartments for storage. We have grown from that time at a rapid scale and efficiency, we have seen multifold growth in technology.

    So much so, that the computer that once occupied a whole room by itself, now sits in your hand. Moreover, it just sits on our palms for a long time now as our screen times jump.

    The smartphone industry has grown and has become one of the biggest industries in the world. Right now, there is a smartphone user base in the billions. This growth has led to the establishment of smartphone giants. Behemoth organizations like Apple and Samsung.

    We all have that friend who is an ardent fan of apple, and we all have got a friend too who is always in love with Samsung. This takes us back to the smartphone war that has continued since time immemorial. The android vs apple war. This disparity in demographics is a good indicator of the product market. The user market is much skewed in different directions.

    This article is the dissection of the silent raging war between Apple and Samsung. Read on to discover stories and not many known facts about the tech hulks.

    Apple
    Apple Product Line
    Samsung
    The Rivalry Inception of Samsung and Apple
    How Samsung and Apple Turned From Friends to Foe
    The Billion Dollar Samsung Apple Lawsuit
    The Court Rule and Afterwards
    FAQ

    Apple

    It’s not a necessity to introduce Apple. The reason is that it is already a brand, a valuable brand which has managed to make a place in the hearts of people all around the world. That also explains why the company has no ‘about us’ section on its website.

    Apple is the brainchild of Steve Jobs. It is an American multinational company specializing in consumer products in the tech line. The company is the biggest technology company with its magnanimous revenues and the most valuable company in the world. That too started from a garage and managed to become the most recognizable company in the world. It has been revolutionizing personal tech for decades.

    Apple Product Line

    Apple 1 was the first computer handmade by Steve Wozniak (Apple co-founder) under the name Apple in 1976. It was a computer encased in a wooden block. Then followed by Apple 2 which was more successful than the predecessor. After the success, they faced good losses in the fall of Apple 3. It faced overheating issues.

    After seeing such failure they started to work on innovating something new. To come out of this deep pit, Something that will hopefully revolutionize personal computing.

    They began to work on the Macintosh. It was their first computer that supported GUI or Graphic user interface, which allows the user to communicate with the computer in graphical mode. Launched the Macintosh in 1980 and this began the winning strike for apple.

    Steve Jobs with John Sculley
    Steve Jobs with John Sculley

    It was in 1983 when Steve Jobs famously asked Pepsi CEO John Sculley to be Apple’s next CEO or if he wanted to “sell sugared water for the rest of his life or change the world? ” The relationship went bad later.

    To remove him, Steve initiated a move that backfired and ended up removing himself from the board. The company saw good growth under the leadership of Sculley until he was removed because of some failed products.

    Later Apple bought ‘Next’ which was founded by Steve Jobs bringing him back as an advisor. He immediately trimmed most of the product density in Apple and made the company as slim as possible and launched new sleek products.

    Steve Jobs with the First iPhone
    Steve Jobs with the First iPhone

    He worked secretly on the first iPhone and launched it in 2007. It was an instant hit. Since then, iPhones have been the most popular phones in the world. A major part of Apple’s revenue comes from them.

    How Apple avoided Billions of Dollars of Taxes? | Apple Tax Avoidance Strategy
    Apple being the biggest tech company earns billions of dollars in revenue but it doesn’t pay billions in tax. How? Let’s understand how it avoided taxes.
    StartupTalkyDamini Bhandary

    Samsung

    The Samsung that we know today, wasn’t this when it started. It has gone through enormous shifts. Surprisingly, the company was not even in the technology business at its inception in 1938. It was a small company dealing in fried fish and noodles. In the 60s it entered the smartphone segment and today is the largest manufacturer of smartphones, televisions, and memory chips in the world.

    In 1938, Lee Byung-Chul dropped out of college and founded a small business he named Samsung Trading Co. The initial corporate logo had three stars and was based on a graphical representation of the Korean Hanja word Samsung. It operated with the same Japanese culture as every corporate body, the employees did as they were told.

    Soon with a good culture and with government assistance it entered domains like sugar refining, media, textiles, and insurance and became a success. So at this time, it was in good economic condition.

    After the succession of third heir Kun-hee, the company saw an opportunity in technology and he invested heavily in semiconductor technologies and transformed Samsung from a manufacturer into a global technology powerhouse.

    After Kun’s death, his easy-going son succeeded to the throne and began investing more in smartphones and more in tech. Later the company saw the most profits from smartphone sales. The most famous Samsung phones are Galaxy, after the first launch in 2009. During the third quarter of 2011, Samsung surged past Apple to the number one spot among phone manufacturers, based on shipments.

    Samsung, as it saw handsome revenues in the smartphones segment, mocked Apple in many ways. You can still see those commercials on YouTube. So did Apple. They released commercials that defame other pioneer brands openly. This makes the rivalry public and leads to polarisation in the market. Let us discuss it in further detail.

    The Rivalry Inception of Samsung and Apple

    As the smartphone market and the hype around this continues to grow, smartphone leaders fight for greater dominance in this segment of the product. Behemoth organizations Samsung and Apple are the pioneers in this segment and one of the most famous rivals in the world. They not only fight for a greater market share but the main rivalry is a little off topic, it is a long legal battle into dark plagiarism.

    Samsung not only competes with Apple in the notebook, tablets, and smartphones market, It also supplies Apple with crucial items for iPhones like OLED display and flash drive memory chip for storage. The Samsung we know today has not been constant as we consider its long history.

    In the 80s the company was primarily focused on the semiconductor business. Apple was one of Samsung’s largest buyers, ordering billions of dollars of parts for electronic devices. Its CEO at that time did meet several times with Steve jobs for advice or negotiations. The two companies had friendly relations with each other. Until something happened.

    In 2007 the first iPhone was unveiled to the world. Two years later, in 2009 Samsung came up with a touchscreen device for their market running on Google’s android system. Apple CEO Steve Jobs called Samsung a Copycat. ‘POOF’. Apple filed a lawsuit against Samsung. The rivalry began.

    Reasons why Apple is dominating wearables industry
    Apple dominates in wearables Industry. It tops in shipment volume & market share. Know the reasons why Apple is dominating the wearable industry.
    StartupTalkyKanika Shobhawat

    How Samsung and Apple Turned From Friends to Foe

    According to Walter Issacson, Steve’s biographer, He wanted to start a thermonuclear war against Android in this case of plagiarism and copying apple’s authenticity. From that event, Samsung dared from being a supplier of technological equipment to a competitor in market share. It went from being an ally to a fierce enemy.

    Apple was extremely infuriated with this and dragged the matter into court, showcasing that the company is super sensitive about this issue. It filed a lawsuit against Samsung in serious violations of patents and trademarks of Apple’s property rights.

    However, the court case wasn’t the first guard of Apple against Samsung. Both the companies Apple and Samsung had a long history of cooperation, so Apple first thought of talking the matter out rather than taking the case to court.

    Apple proposed a licensing deal for Samsung for the patents and trademarks. The document stated that Samsung will pay 30$ on selling every smartphone and 40$ on every tablet.

    Samsung ofcourse declined the offer, stating that the company hasn’t done anything wrong and is not involved in copying Apple or violating any of the trademarks mentioned in the lawsuit. Not only this, Samsung reversed the licensing agreement onto Apple stating that they are the ones who are copying. This began the row of court cases by these tech hulks against each other.

    The lawsuit filed by Apple was specific about the number of patents and the type of patents Samsung violated, let us discuss a little about the violations Apple mentioned.

    The Billion Dollar Samsung Apple Lawsuit

    The first lawsuit demanded 2.5 billion dollars in damages from Samsung. So we can assume it wasn’t a normal lawsuit. Apple was very serious about their smartphone launch and now with this case too. Samsung however seemed like it was ignoring Apple’s claims of plagiarism and trying to put the burden on Apple themselves.

    Trade Dress

    It is a visual form of patent, that deals with the visual and overall look of a product. Sometimes companies copy some famous brand’s product look and hope to generate sales. As people tend no not to look about details of a product, rather they just pick up based on the appearance of something. It instills confusion in consumers. Samsung Galaxy phone was the first touchscreen phone in the Samsung product line and it looked mostly the same as the newly launched iPhone.

    Trademark Infringement

    Apple Samsung Design Similarity
    Apple Samsung Design Similarity

    While Samsung could argue on the physical appearance being similar with iPhone but another thing the lawsuit included was trademark infringement. The icons on the iPhone were strikingly similar to those in Samsung’s phone. This turns the eyebrows up for Samsung. As there can be thousands of ways of designing icons and GUI effects, Samsung chose in most cases icons similar to that of the iPhone.

    Other than these the lawsuit also concluded the methods of copying of the home screen, the design of the front button, and the outlook of the app’s menu. All these were some specific irks for Samsung.

    Cannibalization- Why Brands Cannibalize Their Existing Products (With Examples)
    You might have noticed that brands launch a product that succeeds their existing product but, Why do brands cannibalize their products? Let’s find out.
    StartupTalkyAbinaya Arangarajan

    The Court Rule and Afterwards

    The case began in 2011 and went on to go worldwide. By July 2012, the two companies were still tangled in more than 50 lawsuits around the globe, with billions of dollars in damages claimed between them.

    Hearing both sides, the law court ruled in the favour of Apple. The basis was their legitimate concerns about their product being copied in the open market. Samsung paid $1 billion in compensation to the iPhone designer.

    “I am talking to you on a phone right now that Apple just copied,” said Brian Wallace, Samsung’s former vice president for strategic marketing. “It’s a giant phone that Steve Jobs made fun of. Who was right? Samsung was right.”

    After this and all the cases in between this first court case, Samsung didn’t stay shut. It widely talked against Apple and filed lawsuits claiming infringements of their company policies and patents. These behemoths fought each other like wild animals. Suffering millions on each side, Tore each other apart in claims.

    Conclusion

    Apple claimed that Samsung had copied the iPhone, leading to a long-running series of lawsuits that were only finally resolved in 2018, with Apple being awarded US$539 million. Issues between the two companies continue. They are now perhaps best described as ‘frenemies’.

    While tech hulks like these two fight for global dominance and the crown of the most innovative technology pioneer, it is sure that smartphones are a hot topic. It seems like everyone wants the latest phone to set a trend. From the latest Samsung foldable phone to the iPhones sold as a jewel. This market kind of seems like a fashion innovation.

    Apple and Samsung will most probably rule until someone innovates in between. Whatever it will be, humans are fascinated and the future is exciting.

    FAQ

    Who won the Samsung Apple lawsuit?

    Apple won the patent dispute against Samsung and was awarded $1.049 billion in damages for 6 of the 7 patents brought to bear.

    Why did Apple sue Samsung?

    Apple initially sued Samsung on grounds of patent infringement.

    Who launched first smartphone Apple or Samsung?

    Apple iPhone was launched in 2007 and two years later, in 2009, Samsung released their first Galaxy phone on the same date.

  • How Xiaomi Became Successful In India [Xiaomi Case Study]

    Xiaomi Corporation is a Chinese gadget manufacturer established by Lei Jun in 2010 and headquartered in Beijing. Xiaomi makes and puts resources into cell phones, versatile applications, trimmers, headphones, television, and numerous other products. Ranked 468th, Xiaomi was the most youthful organization on Fortune Global 500 List of 2019.

    Xiaomi launched its first cell phone in August 2011 and quickly picked up a piece of the overall industry in China. It became China’s biggest cell phone organization in 2014. At the beginning of the second quarter of 2018, Xiaomi was the world’s fourth-biggest cell phone manufacturer. Xiaomi later built up a more extensive scope of hardware catalog, including a brilliant home (IoT) gadget ecosystem.

    Xiaomi has 15,000 employees in China, India, Malaysia, and Singapore; it is now expanding to different nations like Indonesia, the Philippines, and South Africa. According to Forbes magazine, Lei Jun, the CEO of Xiaomi, has more than $12.5 billion in assets.

    Lei Jun is China’s eleventh most extravagant individual and 118th in the world. Xiaomi is the world’s fourth most important innovative startup in the wake of getting $1.1 billion subsidizing from financial specialists, pegging Xiaomi’s valuation at more than $46 billion.

    History Of Xiaomi Corporation
    Business Strategy Of Xiaomi Corporation
    How Does Xiaomi Prosper And Increase Its Revenue?
    Business Growth Of Xiaomi Corporation
    Future Plans Of Xiaomi
    FAQs

    Xiaomi’s Unique Strategy 

    History Of Xiaomi Corporation

    Xiaomi Corporation
    Xiaomi Corporation

    Xiaomi was founded in April 2010 by Lei Jun. MIUI, the ROM made by Xiaomi, turned into an immense achievement and has been ported to numerous gadgets. Since 2014, MIUI can be downloaded and installed in more than 200 gadgets in both English and Chinese. By the end of 2013, Xiaomi had more than 30 million MIUI clients around the world, an impressive figure for a youthful organization.

    The MIUI ROM isn’t as user-friendly as Apple’s iOS and gives modern administrations, for example, cloud reinforcement, simple to utilize music player, and an application store. The group at Xiaomi joyfully takes on fan criticism using numerous channels and updates the ROM regularly with bug fixes, improvement, and extra highlights.

    In 2011, Xiaomi launched the Mi One phone. Xiaomi just doesn’t make its own product, but it fabricates its own equipment. The Mi One was a top-spec phone with signigicant features.

    While commentators rush to call the Beijing-based organization “The Apple of China”, Xiaomi likes to contrast itself with Amazon. Xiaomi makes ground-breaking equipment which it sells and depends on administration and substance to make up a greater part of its income.

    Xiaomi Ceo - Lei Jun
    Xiaomi Ceo – Lei Jun

    Xiaomi’s income in 2013 alone was over $5 billion, very noteworthy for a young organization. There are comparisons between Xiaomi and Apple as both are equipment and programming organizations, both have solid power over stock-chains, and both have a hot fanbase.

    Aside from this, the two organizations don’t share anything else practically. Apple prices its phones at unbelievable costs and doesn’t take on a lot of client input, whereas Xiaomi is polar opposite.

    Xiaomi dispatched 7.2 million phones in 2012 and 18.7 million phones in 2013. It even sold more than Apple in one quarter. In the principal quarter of 2014, Xiaomi sold over 11 million phones, more than what it sold throughout 2012.

    The demand for Xiaomi keeps increasing because of the good-of its gadgets and the economical price at which its products are sold in universal markets, for example, Hong Kong, Taiwan, and Singapore.

    Hugo Barra (ex-Google android official) has been tasked with the job of overseeing Xiaomi’s expansion beyond China. Malaysia, Philippines, Thailand, Indonesia, and India will see Xiaomi phones straightaway.

    Top 8 Leading Fintech Startups in China
    China is often considered one of the leading countries in the sector of financial technology. So, here’s a list of top 8 leading fintech startups in China.
    StartupTalkyPV Vyshnavi

    Business Strategy Of Xiaomi Corporation

    Xiaomi had some wonderful achievements in its third entire year as a device creator. The Company is on course to sell 60 million phones this year, and it has ensured footed (if rather moderate) strides into various markets in Asia, for example, Indonesia and India. The organization’s development is amazing given the the variety in its product catalog aside from phones.

    An ongoing social marking report on Xiaomi by Resonance China dissects an enormous assortment of the startup’s procedures and shows how pleasantly they are working out.

    Xiaomi's Business Model
    Xiaomi’s Business Model

    The business strategies are described below:

    Xiaomi – A Web-Based Business Organization

    Business visionary and Xiaomi prime supporter Lei Jun states Xiaomi as a web-based business organization—one of the numerous reasons he loathes the successive examinations among Xiaomi and Apple. They feel a comparison with Amazon is more relevant. Xiaomi has its e-store and has a customer-facing facade on Alibaba’s Tmall. The numbers back up Lei Jun’s case.

    Xiaomi’s site is the third biggest business-to-customer (B2C) internet business store in China in terms of deals volume (behind Tmall and nearest rival JD). On China’s Singles Day on November 11, a business bonanza saw $9.3 billion spent on Tmall; and Xiaomi was the top brand on Alibaba’s commercial center that day.

    Xiaomi sold 1.2 million telephones during the 24-hour deals occasion, piling on, alongside offers of some different devices, RMB 1.56 billion ($254 million) in items sold.

    Xiaomi by and large sells its gadgets in constrained glimmer deals, ordinarily in clusters of around 50,000 to 100,000 in China and bigger sums abroad. Thus, Xiaomi fabricates only what is certain to sell.

    The upstart organization’s attempt to close the deal doesn’t stop once somebody has purchased a phone. New clients find that their phone includes a pre-installed Xiaomi store application.

    List of 24 Startups Funded by Ratan Tata
    > “If you want to walk fast, walk alone. But if you want to walk far, walktogether.”- Ratan Tata, Tata GroupThe Tata Group has invested in numerous sectors of the economy through decades,be it telecom, software, groceries or fashion. The behemoth has infiltrated anumber of markets. As the Chai…
    StartupTalkyAshwini

    The Landing Page Is An E-store

    Most device brands use their landing pages as showrooms or celebrated online adverts. Xiaomi gets to the point by making its landing page into an unadulterated web-based business store.

    Xiaomi’s e-store is updated every day to put an accentuation on which items are next accessible in its progressing streak deals. “Xiaomi’s item pages copy best practices from Tmall,” says Rand Han, the organizer and overseeing chief of Resonance China.

    Tmall is China’s greatest image-arranged online commercial center with a huge number of merchants, for example, Uniqlo, Costco, and Burberry. That makes Xiaomi’s site design recognizable to the huge number of customers on Tmall and other mainstream online business locales in China.

    It has the typical tabs to switch between pictures, details, and purchasers’ audits and appraisals. Apple’s site isolates all that stuff into the Apple Online Store, whereas Xiaomi keeps it upfront.

    Uses Another Sort Of Social Trade

    Since Xiaomi generally sells its phones over the web, online networking is significant. It does this in China, for the most part, using Weibo, and in new markets, Xiaomi uses Facebook, Twitter, and Google+.

    On Weibo, Xiaomi regularly observes commitment levels well more than 60%, as per the Resonance China report, on account of incessant everyday posts on an amazing assortment of themes.

    Not exclusively is there the standard buzz for items and news about glimmer deals, yet also motivating forces for retweets, how-to aides, and fun things like photograph challenges. Xiaomi’s Weibo will likewise retweet some popular substance significant to its users by circumventing China’s web. The retweet also binds into social issues around contraptions and innovation.

    Each Item Range Has A Social Center

    Xiaomi has 10 primary Weibo accounts, the most prominent of which is the Xiaomi Mobile Weibo with near 11 million fans; the latest account for the MiPad has crossed 500,000 followers.

    Xiaomi’s corporate Weibo account has 4,000,000 adherents, demonstrating that individuals would prefer to communicate online with contraptions (as it were) as opposed to an organization.

    Notwithstanding Xiaomi’s social records, the company’s administrators are likewise active on Weibo and fill in as brand representatives. Lei Jun has more than 11 million supporters, while Lin Bin has more than 4,000,000.

    Consistent Shortage

    Xiaomi’s glimmer deals help it get control over stock and lessen wastage, staying away from the sort of over-creation calamities seen as of late with Amazon’s Fire Phone and Microsoft’s Surface RT.

    While that makes it harder to get a Xiaomi device, the organization has figured out how to turn that into a positive, making occasional promotion in terms of offering a predetermined number of gadgets every week.

    Xiaomi’s online life accounts, especially on Weibo and WeChat, play a key job in driving individuals to the enrollment page for each new blaze deal.

    At that point, when a glimmer deal is finished, Xiaomi uses “fast sell-out” stats in further online networking postings; for instance, 50,000 Mi4 cell phones sold out in only 25 seconds. Not every person invites streak deals. The procedure is unquestionably much more mind-boggling than the typical snap-and-checkout on most online business locales.

    The framework appears to have met with more analysis outside of China than it has in Xiaomi’s home country. When Xiaomi propelled in India in September, it confronted a reaction as interest exceeded supply by a factor of two-to-one, bringing about a rush of baffled and disappointed remarks on the brand’s Facebook India page. Notwithstanding those disadvantages, new phone manufacturers are imitating Xiaomi (OnePlus) using blaze deals.

    How India is boycotting Chinese products
    In this time of pandemic, China is pushing borders against India and otherneighboring countries.China has a powerful and bigger weapon and that is Economyand that is why China is getting political. China is using its economy todominate our neighbouring countries and thus it is becoming a superpow…
    StartupTalkyKrishna kumar

    Brings Down The Cost Of “Premium”

    For Apple, premiums start at about $700. For Samsung, it’s about $600. However, Xiaomi slashed it in half in 2011 by offering phones premium specs (yet a simple, blocky structure) at low prices – just $325. Xiaomi has also increased its equipment configuration game with the goal that the feel of the phone doesn’t contrast with the amazing specs.

    Enlivened by Apple, Xiaomi instructs purchasers on its plan reasoning, underscoring attention on straightforwardness and usefulness in its items. Xiaomi’s very own rendition of Android, called MIUI, has additionally assisted with this superior feel as it is more preferred than most of the Android skins out there.

    Runs Its Locale

    Alongside its cautious online networking stratagem, Xiaomi is likewise starring dynamic in running its locale gatherings, or BBS. This is the place the brand’s most bad-to-the-bone fans, named “Mi fans,” meet to examine devices, share information, and by and large hang out.

    This is something regular to Chinese organizations, yet to a great extent unused by significant brands abroad. Xiaomi’s BBS has 30 million enrolled clients and sees 579,000 new posts day by day.

    Evergrande Crisis: Real Estate Sector Sinking in Debt
    China is the world’s most populous country with huge real estate. Know about EverGrande Crisis in China, its consequences and effects in India.
    StartupTalkyHarshit Verma

    How Does Xiaomi Prosper And Increase Its Revenue?

    Q2 of 2018 saw Xiaomi a 152% hop in its abroad income which is esteemed at about Rs 16,700 crores. The internet services help Xiaomi get a net benefit of around 60%. At the point when it at first began its tasks in India, Xiaomi profoundly relied upon informal publicizing to spare any kind of overhead cost.

    This enabled the Chinese giant to sell its items (cell phones particularly) at a lower cost than its rivals. Xiaomi was able to pull in more clients as a result. More procurement implies more clients who use Xiaomi gadgets.

    Some of its clients will, in general, become faithful to administrations like the MIUI, Mi Store, and so on. This is what Xiaomi needed ever since it began manufacturing phones. Selling the best of equipment at a lower cost and creating a dedicated fanbase is Xiaomi’s plan of action.

    Xiaomi's Smartphone Sales
    Xiaomi’s Smartphone Sales

    Things weren’t, however, that simple for the Chinese company. After an underlying lift to its cell phone deals, Xiaomi went down in positioning not long after players like Oppo, Vivo, and Huawei (with Honor) overwhelmed the phone space through disconnected streams. Even though Xiaomi was the pioneer in the online space, individuals still favored purchasing phones physically.

    Therefore, Xiaomi started to grow its disconnected nearness by opening Mi Home stores and joining hands with the neighborhood merchants. Opening Mi Home Stores achieved two targets:

    1. Xiaomi now had one more channel to sell phones.
    2. People visiting the Mi Home Stores would regularly wind up purchasing different extras like power banks, earphones, and other accessories fabricated by Xiaomi.

    Business Growth Of Xiaomi Corporation

    In the second quarter of 2021, Xiaomi’s total revenue amounted to RMB 87.8 billion. Xiami has recorded an increase of 64.0% year-over-year. It adjusted net profit for the period was RMB 6.3 billion.

    The Chinese have a fixation with establishing world precedents. So when Xiaomi propelled 500 disconnected stores in India in October, 2019 at the same time, it registered a global record to its name. For a brand that has greatly depended on web-based blaze deals, opening so many stores was a new strategy.

    Internationally, cell phone shipments declined 4.1% in the last quarter of 2018, topping off the “most noticeably awful year ever” for cell phone shipments as reported by industry tracker IDC. Be that as it may, India hasn’t seen any stoppage.

    In 2018, almost 142.3 million cell phones were dispatched in India. That implies a development of 14.5% over the earlier year. Among the cell phones sold in India, Xiaomi has seen significant strides with a 58.6% year-on-year increment in unit deals in 2018 to capture a piece of the overall industry at 28.9% (IDC stats).

    It has been in the Indian phone market for just four years but has overtaken Samsung. The latter has a 22.4% share of the overall industry. India represents more than 33% of Xiaomi’s cell phone deals all around.

    In 2018, Xiaomi India booked an income of Rs 23,000 crore ($3.24 billion), a 174% development over the earlier year, selling telephones valued at a normal price of $142.53. Samsung’s cell phone business in India rounded up about Rs 37,349 crore ($4.82 billion) in a similar period, up 9% from the prior year.

    The South Korean organization’s phones are valued higher with the catalog starting at $250.

    Xiaomi's Full Year Revenue
    Xiaomi’s Full Year Revenue

    In 2016, Xiaomi propelled the RedMi Note 3 and the RedMi 3S — both selling like hot cakes and helping the organization cut into the offers of Indian makers such as Micromax and Lava.

    Xiaomi presently sells disconnected in more than 40 urban communities and has more than 4,000 favored accomplices who sell Xiaomi phones. It likewise propelled enormous organization retailers that year through Sangeeta, Poorvika, Croma, and Reliance Digital. The third mainstay of the organization’s disconnected procedure was propelling Mi Home stores, which only sell Xiaomi gadgets.

    One aspect that has worked very well for Xiaomi is the organization’s evaluating procedure. Xiaomi co-founder Lei Jun broadly said a year ago that the organization could never make over 5% edges from its equipment portfolio, adjusting the organization to its vision of going past being an equipment creator.

    “India is very value touchy and almost (every) client survey of the Xiaomi telephone will say that it is useful at the cost,” says Vijay Raj, a Bengaluru-based blogger and analyst.

    It’s not just about making modest smartphones. There’s likewise something exceptionally shrewd affecting everything here. As a Harvard Business Review article brings up, Xiaomi keeps its models in the market longer than other telephone producers.

    So when segment costs fall, Xiaomi makes a benefit. A half-year prior, it posted a $2.1 billion benefit for its first quarter of business as a traded-on-an-open market organization.

    According to one gauge, Xiaomi’s MIUI has around 70 million month to month dynamic clients. That makes it a ground-breaking conveyance stage. “They would need to investigate what we can do to make extra dollars of it,” says Kawoosa of TechArt. Xiaomi is making Rs 40-45 for each client for each month, he says.

    MIUI was one of the earliest cell phone working frameworks making use of locally available infrared blaster to control apparatuses at home. It additionally presented clever highlights that make it simple for clients to duplicate one-time passwords for online exchanges and organize train booking affirmation messages to conspicuously show the PNR number.

    Xiaomi's Vs Other Brand Growth
    Xiaomi’s Vs Other Brand Growth

    Xiaomi likewise lets clients arrange two WhatsApp numbers on the same phone.. Xiaomi, generally speaking, has an arrangement of more than 200 items — extending from a pen to a cleanser gadget to consoles and PCs — a catalog created through its “biological system accomplices.” Most of these aren’t sold in India yet.

    The organization plans to get as many brilliant gadgets as reasonably possible on a typical Internet of Things platform it calls the “Mi Home application”. The primary classes in India are presently telephones, TVs, control banks, sound, wearables, and air purifiers. In September, Xiaomi propelled a home surveillance camera.

    Bill Gates: Co-founder of Microsoft | Bill Gates Biography
    A successful entrepreneur strives to change the society for good. Making moneyis an equally important dimension for them. Moreover, entrepreneurship, if doneright, leaves an everlasting legacy. Bill Gates is an individual who is deifiedas a successful entrepreneur. Microsoft, his baby, recently s…
    StartupTalkyRishabh Rathi

    Future Plans Of Xiaomi

    During his visit to India, Xiaomi’s Founder and CEO Lei Jun discussed the organization’s arrangements, techniques, targets, and a few indications on the upcoming product offerings for the Indian market. Here are some key highlights of his discussion:

    Plans To Expand Disconnected Piece Of The Pie

    “If we see by and large market, online is a little piece… so it’s somewhat reliant on what number of individuals embrace the Internet. In China, after we have accomplished such a scale (in the online market), the test is how we can accomplish the equivalent in disconnected with effectiveness.

    In India, after we accomplished over half piece of the pie in online space, the inquiry is how to do likewise in disconnected,” Jun said.

    New Assembling Plant

    Xiaomi recently enlisted a assembling plant in Andhra Pradesh and guaranteed that over 95% of its phones for the Indian market would now be produced locally. As indicated by this ET report, the organization may even take a gander at sending out Indian produced phones later on.

    The cell phone producer as of late guaranteed that it has crossed $1 billion in income from its India operations. Xiaomi makes money by selling phones, wearables, frill, air purifiers, and so on.

    In Q4 2016, Xiaomi was the second biggest merchant in India as far as phone shipments were concerned, as indicated by IDC. The organization’s Mi Band shipments additionally represented 10.3% of the Indian wearables market in Q2 2016.

    More Stockrooms And Administration Focuses

    The organization is additionally setting up a third distribution center in Delhi NCR and plans to twofold its administrations focus check from 250 to 500 by the principal half of this current year.

    Note that Xiaomi has its web-based business store named mi.com in India. In July 2015, Xiaomi declared that it would also put in resources for setting up a claim distribution center and coordinations.

    As disclosed to The Hindu, Xiaomi will dispatch another arrangement of items, although Lei Jun didn’t mention what sort of items they would be. Jun additionally implied that the organization is keen on venturing into the money related segment in India.

    We are investigating the probability of giving budgetary administrations in India. Be that as it may, this part is exceptionally managed. It requires various licenses. If we could get such licenses, we are glad to be a piece of this monetary administration’s development in India.

    We have to comprehend if there are confinements on remote substances,” Jun says. Xiaomi additionally has an installment administration called Mi Pay that is only accessible in China at the moment and has tied up with Bank of China and Union Pay, a card arrange in China.

    On Creating New Openings And Income Targets

    Jun likewise talked about how the organization focuses on making 20,000 new openings in the following three years by venturing into disconnected retails, assembling, and dissemination. Addressing ET, Jun said that the organization plans to create near $15 billion in general income by concentrating on developing markets like India and Indonesia.

    FAQs

    What is the origin of Xiaomi?

    Xiaomi was established in April 2010 by Lei Jun and headquartered in Beijing, China.

    Who is the founder of Xiaomi?

    Xiaomi was founded by Lei Jun, Lin Bin, Zhou Guangping, Wong Jiangji, Wang Chuan, Liu De, Li Wanqiang, and Hong Feng.

    How does Xiaomi make money?

    Xiaomi makes money by selling phones, wearables, frill, air purifiers, and so on. In Q4 2016, Xiaomi was the second biggest merchant in India as far as phone shipments were concerned, as indicated by IDC. The organization’s Mi Band shipments additionally represented 10.3% of the Indian wearables market in Q2 2016.

    What makes Xiaomi unique?

    Its varied and unique ecosystem of products and the different way of marketing makes Xiaomi Successful and unique from others.

    Is Xiaomi trusted brand?

    Xiaomi Corporation is a trusted Chinese gadget manufacturer established by Lei Jun in 2010 and headquartered in Beijing.

    Why Xiaomi is successful in India?

    Xiaomi propelled 500 disconnected stores in India in October at the same time, it registered a global record to its name. For a brand that has greatly depended on web-based blaze deals, opening so many stores was a new strategy. Internationally, cell phone shipments declined 4.1% in the last quarter of 2018, topping off the “most noticeably awful year ever” for cell phone shipments as reported by industry tracker IDC. Be that as it may, India hasn’t seen any stoppage.

    Is Xiaomi and Huawei same company?

    No, Xiaomi Corporation is a Chinese gadget manufacturer established by Lei Jun in 2010 and headquartered in Beijing, While Huawei is another multinational company of China and a competitor of Xiaomi.