Tag: salesforce

  • Factoreal : Marketing Automation Platform To Boost Revenue

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Factoreal.

    No matter how big an organization is, when it comes to marketing, there’s no dearth of mundane and repetitive tasks, such as email marketing, social media posting and even campaigns. Marketing automation platforms remove the hassle from marketing execution and allows businesses to streamline, automate, evaluate tasks and workflows – not just for the sake of efficiency, but to provide a more personalized experience to the consumers, eventually leading to higher conversions and business growth.  However, these tools have become complex over time, difficult to operate and messy to integrate and customize.

    Factoreal is a Bengaluru based startup offering an omni-channel customer engagement and marketing automation platform designed from the ground up to help marketers execute their job effortlessly and boost revenue. Taking a clean slate approach powered by the fuel of simplicity, it enables businesses to define end to end customer journeys in minutes, delivering hyper-personalized campaigns and capturing those micro-moments of engagement effectively.

    Factoreal – Company Highlights

    Startup Name Factoreal
    Headquarter Bengaluru, India
    Sector Software as a Service (SaaS)
    Founder Aditya Dhruva
    Founded 2019
    Parent Organization Comviva Technologies USA Inc.
    Website factoreal.com
    Contact letschat@factoreal.com, marketing@factoreal.com

    Factoreal – About and How it Works
    Factoreal – Target Market Size
    Factoreal – Founders and Team
    Factoreal – Parent Company (Comviva Technologies USA Inc.)
    Factoreal – How it Started?
    Factoreal – Products/Services
    Factoreal – Name, Tagline and Logo
    Factoreal – Revenue Model and Business Model
    Factoreal – Funding and Investors
    Factoreal – User Acquisition and Growth
    Factoreal – Competitors
    Factoreal – Advisors and Mentors
    Factoreal – Future Plans
    Factoreal – Founder’s Advice
    Factoreal – FAQs


    Exhaustive List of Top Startups in Bangalore [2020 List]
    Bangalore, aka Bengaluru, is the center of India’s tech industry. It is famouslyreferred to as the Silicon Valley of India and IT capital of India because ofits position as the nation’s leading information technology (IT) hub. Be it alarge MNC or an emerging startup, Google Maps will show you one…


    Factoreal – About and How it Works

    Factoreal is a startup funded by Comviva Technologies (part of the Mahindra group), looking to disrupt the Omni-Channel Customer Engagement industry. It is a tool designed for marketers. The tool is Simple, Intelligent, and Effective.

    The startup aims to make customer journey automation SIMPLE and AFFORDABLE for all businesses. They strongly believe that simplicity is the essence of universality.

    The team started with only one guiding light, “To build the most trusted simplest platform”. Simplicity still remains the most important guiding principle for every decision they make. Whether it’s deciding the product roadmap or hiring – simplicity is always at the heart of everything they do.

    Here are the top 5 challenges that customer engagement automation can help a business overcome:

    • Unengaged customer
    • Low lead conversion
    • Marketing inefficiencies
    • Lower than expected Revenue growth
    • High TCO
    Factoreal – Customer Engagement Platform

    Factoreal – Target Market Size

    The marketing automation market size is growing at double digit CAGR and expected to be a USD 25 billion industry by 2024. The increasing need for automating repetitive marketing processes, retention of users for business growth, increasing demand for personalized marketing, and better predictive lead scoring are some of the major factors expected to drive the growth of this market.

    Marketing automation software solutions help enterprises to manage the entire lifecycle of marketing channels effectively across various digital medium which is one of the major factor for adoption of these software by enterprise globally.


    ADOHM- Seamlessly Optimizing Digital Marketing campaigns for the Indian Businesses!
    Digital marketing is not just a trend now, it’s one of the most essentialmediums to drive sales for the company. To optimize this process and to providethe best MarTech products in the market, Kuldeep Chaudhary launched ADOHM in2017. ADOHM is a platform that uses the power of big data and incor…


    Factoreal – Founders and Team

    Aditya Dhruva is the Founder & CEO of marketing automation platform-Factoreal.

    Aditya Dhruva - Founder, Factoreal
    CEO of Factoreal, Aditya Dhruva

    Aditya Dhruva, the CEO of Factoreal is a thought leader with a stellar track record of business innovation, strategy, and running profitable businesses. He has done his entrepreneurship education from MIT and is a graduate in Electronics and Communications. He has authored 5 patents and in his past, he has held various leadership positions at Comviva, Cisco and Nokia.

    “There are two schools of thought in the startup world – One prioritizes time-to-market. Get in there as early as you can, get the bean counter flowing early, pivot and iterate to find a reasonably strong play.

    The other evangelises getting the right product-market fit. In highly innovative markets with strong competition, getting the right differentiation and core value proposition is extremely important. In Factoreal we are favouring the second approach” – Aditya Dhruva, founder and CEO of Factoreal.

    Factoreal Team
    Factoreal Team

    Factoreal – Parent Company (Comviva Technologies USA Inc.)

    Comviva is one of the leaders of mobility solutions providers and cater to over two billion platform users globally. The technology products offered enables customers to increase revenue, operate profitably and make a drastic impact. It is a value-added services provider for mobile telephone operators. Comviva has customers in over 90 countries, In 2012, Tech Mahindra bought a 51% stake in Comviva.

    Factoreal – How it Started?

    Comviva Technologies has been a leader in Mobility Solutions for nearly 2 decades. Predominantly working with Telecom customers, the portfolio spans across Mobile Financial products, Messaging and infrastructure, customer value management and lifestyle solutions.

    As part of the growth strategy for the group, they wanted to leverage their expertise in building highly scalable carrier grade solutions and bring it to an internet scale offering directly to the enterprises in a SaaS model. That was when marketing automation platform, Factoreal was born.


    Success Story of Upvoty – How Upvoty is Helping Companies to Grow
    Feedback is the truest essence of business operations. With all the brandingmarketing initiatives undertaken by the brands, it becomes imperative for themto garner correct and complete feedback from their consumers. With the vision tobuild an optimum feedback software out there, Mike Slaats launc…


    Factoreal – Products/Services

    Factoreal is an omnichannel customer engagement and marketing automation platform, delivering best-in-class journey automation, channel coverage, and budget control. The product capabilities include:

    Engagement automation

    Let’s you automate the customer engagement lifecycle, you can ensure seamless, engaging, customer conversations everytime.

    • Simplest Workflow modeling and ready-to-use journey templates
    • Social ads & shares
    • E-mail automation
    • Real-time triggers

    Omni Channel

    Let’s you orchestrate and automate customer experiences across multiple touchpoints.

    • Traditional – SMS and Email
    • Social – Facebook, Instagram, Twitter, Snapchat
    • Mobile / OTT – Mobile App, Chatbots and RCS

    Planning & Budgeting

    Let’s you use a credit store (FactCoins) to control all your marketing spends based on real-time needs.

    • ROI Analysis
    • Budget management

    Ecommerce Integrations

    With their pre-integration with ecommerce platforms like Shopify, WooCommerce, you have the ability to run all your conversion and acquisition campaigns right out of Factoreal – down to each product and customer.

    • Real-time actionable insights into the ecommerce journeys
    • Predictive analytics
    • Recommendations

    Factorial (!) is the mathematical symbol for a multiplicative expression. The core value of the Factoreal Brand is to provide a multiplying benefit in every aspect to the user : experience, value and simplicity

    The placement of the logo in the wordmark has been kept in the exact centre. This adds a dimension to the narrative of the brand story, implying that the user is receiving relevant data and facts in real time. The company’s product acts as a catalyst by highlighting the vantage points of data. The placement of the monogram also enhances the visual recall of the brand.

    Factoreal
    Factoreal logo

    Bringing together every aspect, the monogram is a representation of marketing automation. The beauty of the monogram lies in the fact that it is also the mathematical representation of factorial itself.

    It represents churning of a large amount of consumer data on an omnichannel platform to generate segmented, meaningful pieces of information, which helps you derive accurate marketing insights – all through a simple automated tool.


    Top 7 LinkedIn Automation Tools You Should Use Right Now
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    Factoreal – Revenue Model and Business Model

    Factoreal’s revenue is subscription based and they have a Pay-As-You-Grow model allowing customers to increase their spend based on their business growth. The startup’s unique credit store concept (called FactCoins) enables customers to purchase pre-paid credits which can be used flexibly across campaigns, channels and ads.

    The company care for their customers and given the current situation, they are going the extra mile in helping the small and medium businesses tide over the crisis with flexible plans.


    Software as a Service (SaaS) Revenue Model
    For customers, the benefits of the SaaS model are clear. It brought lowercosts, lower commitment risk, and a try-before-you-buy model, which gavecustomers a remarkable opportunity to assess a product before making a purchase.Indeed, the benefit is so clear that a 2017 study conducted by BetterCl…


    Factoreal – Funding and Investors

    Factoreal is funded by Comviva Technologies (part of the Mahindra group)

    Factoreal – User Acquisition and Growth

    While the team don’t disclose their customer base, they have been lucky enough to on-board a handful of paying customers within a couple of months of bringing their MVP to the market. But the journey is long and it has just begun.


    Best Email and Workflow Automation Tools.
    The software space is noisy. Workflow automation makes complicated business[https://startuptalky.com/tag/business/]processes easier to manage. When a formfill, user action, or internal signal is triggered, automated workflows can moveor transform data according to your instructions. This hands-of…


    Factoreal – Competitors

    Competitors of Factoreal are Klaviyo, Adobe, Hubspot, Salesforce Marketing Cloud, and Autopilot hq to name the few.

    Factoreal – Advisors and Mentors

    Manoranjan Mohapatra (CEO of Comviva technologies), and Dan Knowlton (Ranked among the top 100 digital marketing influencers) are advising the team of Factoreal.

    Factoreal – Future Plans

    It has future plans of scaling the business, growing the team, and launching new capabilities that help their customers achieve their goals faster. They are focused on delivering high customer satisfaction.


    Bootstrapped SaaS Startups and tips for Bootstrapping your Startup
    The concept of bootstrapping a business is nothing new. The term originates fromthe concept of “pulling yourself up by your own”. In the business world, theterm generally refers to: “Financing and growing your business without the needfor external assistance in the form of capital investment.” In…


    Factoreal – Founder’s Advice

    “Find a real customer problem to solve. You can definitely build a good business provided you’re constantly innovating on product, value and GTM. Any startup will go through it’s ups and downs – it’s important to try for the best but prepare for the worst. Be prudent in spends, save for a rainy day. Take care of your employees. And more importantly, hustle, hustle, hustle. There are no guarantees in life, but these will give you your best chance at success.” – Aditya Dhruva, founder and CEO of Factoreal.

    Factoreal – FAQs

    What is Factoreal?

    Factoreal is a Bengaluru based startup offering an omni-channel engagement automation platform to help marketers execute their job effortlessly.

    Who is the Founder of Factoreal?

    Aditya Dhruva is the Founder & CEO of Factoreal.

    Who are the Top Competitors of Factoreal?

    Competitors of Factoreal are Klaviyo, Adobe, Hubspot, Salesforce Marketing Cloud, and Autopilot hq.

    What is the Factoreal Revenue Model?

    Factoreal’s revenue is subscription based and they have a Pay-As-You-Grow model allowing customers to increase their spend based on their business growth. The startup’s unique credit store concept (called FactCoins) enables customers to purchase pre-paid credits which can be used flexibly across campaigns, channels and ads.

  • Salesforce – Connecting Companies To Their Customers

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Salesforce.

    Salesforce is a provider of enterprise software, delivered through the cloud, with a focus on customer relationship management that helps businesses connect with and get more information about their customer base. The Company focuses on cloud, mobile, social, Internet of Things (IoT) and artificial intelligence technologies.

    Read on to know more about the Salesforce company profile in this article.

    Salesforce – Company Highlights

    Startup Name Salesforce
    Headquarters Salesforce Tower, San Francisco, California, U.S.
    Industry Cloud Computing, Software
    Founded February 3, 1999
    Founders Marc Benioff, Parker Harris, Dave Moellenhoff and Frank Dominguez
    Area Served Worldwide
    Website www.salesforce.com

    Salesforce – About and How it Works?
    Salesforce – Recent News
    Salesforce – Logo and its Meaning
    Salesforce – Founder and History
    Salesforce – Mission
    Salesforce – Business Model
    Salesforce – Revenue and Growth
    Salesforce – Funding and Investors
    Salesforce – Investments
    Salesforce – Acquisitions
    Salesforce – Competitors
    Salesforce – Challenges Faced
    Salesforce – Future Plans
    Salesforce – FAQs

    Salesforce – About and How it Works?

    Salesforce.com, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management service that helps businesses connect with and get more information about their customer base.

    Salesforce also sells a complementary suite of enterprise applications focused on customer service, marketing automation, analytics, and application development. Salesforce’s services allow businesses to use cloud technology to better connect with customers, partners and potential customers. The software has become the number one for customer success and helps businesses track customer activity, market to customers and many more services.

    The company is a service as a software (SaaS) – which means it uses a cloud-computing, software distribution model that hosts applications and makes them available online. Salesforce hosts numerous different cloud platforms that allow companies to interact with different data and service their customers in various capacities.

    As of 2020, Salesforce has multiple different cloud platforms – a service cloud, marketing cloud, health cloud, app cloud, community cloud, analytics cloud, IoT cloud, Chatter cloud, commerce cloud, Heroku engagement cloud and more.


    Salesforce – Recent News

    As of December 2020, Salesforce, the global leader in CRM, and Gavi, the Vaccine Alliance, announced that they will collaborate to help Gavi manage critical information to equitably distribute approximately two billion COVID-19 vaccines to 190 countries by the end of 2021.

    Fair, rapid and equitable access to vaccines is critical to ending the global pandemic. Public-private partnerships, such as Gavi, which are focused on getting vaccines to some of the world’s poorest countries, need to be armed with data and technology to facilitate distribution at scale.

    In June, Gavi and other partners launched COVAX, a global alliance whose goal is to ensure that people in all corners of the world get access to COVID-19 vaccines, regardless of their wealth. COVAX will achieve this by supporting the research, development and manufacturing of a wide range of COVID-19 vaccine candidates, and also negotiating pricing and distribution for the 190 countries that have joined the alliance to date.

    Salesforce – Logo and its Meaning

    The Salesforce logotype is based on a metaphor: the cloud symbolizes the cloud architecture on which the service is built.

    Salesforce Company Logo
    Salesforce Company Logo

    Salesforce – Founder and History

    The Salesforce founding date goes back to February 3, 1999 when former Oracle executive Marc Benioff, together with Parker Harris, Dave Moellenhoff, and Frank Dominguez as a software as a service (SaaS) company, and was launched publicly between September and November 1999.

    In June 2004, the company had its initial public offering on the New York Stock Exchange under the stock symbol CRM and raised US$110 million. Early investors include Larry Ellison, Magdalena Yesil, Halsey Minor, Stewart Henderson, Mark Iscaro, and Igor Sill, a founding member of Geneva Venture Partners.

    In October 2014, Salesforce announced the development of its Customer Success Platform to tie together Salesforce’s services, including sales, service, marketing, analytics, community, and mobile apps. In October 2017, Salesforce launched a Facebook Analytics tool for business-to-business marketers. In September 2018, Salesforce partnered with Apple intended on improving apps for businesses.

    Salesforce – Mission

    Salesforce’s mission statement says, “Our mission is to help our customers transform themselves into customer companies by empowering them to connect with their customers in entirely new ways. To deliver our customers a carbon neutral cloud we went even further offsetting emissions throughout our data center supply chain.”

    Salesforce – Business Model

    Salesforce is a leading provider of enterprise software, delivered through the cloud, with a focus on customer relationship management, or CRM. Salesforce introduced a first CRM solution in 2000.

    The key to the successful Salesforce business model is based on the fact that service offerings can be deployed rapidly, configured easily and integrated with other platforms and enterprise applications, or apps. While this might seem trivial today, it wasn’t back in the 2000s. CRM services often required high upfront costs together with expensive services hard to run and maintain. Salesforce changed all that.

    Those services are delivered in two ways:

    • Via major internet browsers and on leading mobile devices
    • Direct sales efforts and also indirectly through partners

    Adobe’s success story | Revenue | Business Model | Company Profile |
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has beenapproved by the organization it is based on. Adobe [/adobe-acquires-marketo-enhance-customer-experience/] Inc., formerlycalled Adobe Systems I…


    Salesforce – Revenue and Growth

    The Salesforce revenue generation strategy is based on a subscription-based cloud service. Over 92% of Salesforce revenues come from four categories of cloud Customer Relationship Management services, that span from the sales cloud to marketing cloud.

    The remaining revenues are primarily driven by professional services. In 2017 the company generated $8.39 billion in revenues. Salesforce, Inc revenue for the twelve months ending October 31, 2020 was $20.286B, a 27.99% increase year-over-year.

    | Year | Amount | Percentage change from last year |
    | — | — | — | — |
    | 2020 | $17.098B | + 28.73% |
    | 2019 | $13.282B | +26.02% |
    | 2018 | $10.54B | +24.93% |

    Salesforce – Funding and Investors

    Salesforce has raised a total of $65.4M in funding over 6 rounds. Their latest funding was raised on Jan 1, 2003 from a Venture – Series Unknown round. Salesforce is funded by 21 investors. Emergence and New Enterprise Associates are the most recent investors.

    Date Round Amount Lead Investors
    Jan 1, 2003 Venture Round $1M Emergence
    Jan 1, 2002 Venture Round
    Jun 1, 2001 Series D $46.9M
    Nov 1, 1999 Series C $13.2M
    Jun 1, 1999 Series B $3.8M Halsey Minor
    Apr 1, 1999 Series A $517K Marc Benioff

    Salesforce – Investments

    The number of Salesforce investments stands at 38. Their most recent investment was on Feb 20, 2020, when Resily raised ¥500M.

    Date Organization Name Round Amount
    Feb 20, 2020 Resily Series A ¥500M
    Jan 31, 2020 Caulis Inc. Venture Round ¥140M
    Jan 28, 2020 Uhuru Corporate Round ¥500M
    Sep 5, 2019 OCT Venture Round ¥2.4B
    Jul 25, 2019 Year Up Grant
    Jul 25, 2019 Enterprise for Youth Grant
    Jul 25, 2019 Genesys Works Grant
    Jul 25, 2019 Futures and Options Grant
    Nov 22, 2018 Unified Service Venture Round ¥627.5M
    Jul 23, 2018 SunBridge Corporate Round

    Salesforce – Acquisitions

    Salesforce has acquired 66 organizations. Their most recent acquisition was Slack on Dec 1, 2020. They acquired Slack for $27.7B.

    Acquiree Name Date Amount About Acquiree
    Slack Dec 1, 2020 $27.7B Slack is an enterprise software platform that allows teams and businesses of all sizes to communicate effectively.
    Acumen Solutions Dec 1, 2020 Acumen is a business and technology consulting firm.
    Mobify Sep 6, 2020 $60M The #1 provider of Progressive Web Apps for retailers and brands that want to win at mobile commerce.
    The CMO Club Mar 2, 2020 The CMO Club is a network of marketing executives that hosts events and shares reports from professionals in the marketing industry.
    Vlocity Feb 25, 2020 $1.3B Vlocity provides industry-specific cloud and mobile software that drives digital transformation for companies.
    Evergage Feb 3, 2020 Evergage’s cloud-based platform empowers digital marketers to increase engagement and conversions through real-time 1:1 personalization
    ClickSoftware Technologies Aug 8, 2019 $1.4B ClickSoftware Technologies provides workforce and service management software products and solutions.
    Tableau Jun 10, 2019 $15.7B Tableau helps global organizations unleash the power of their most valuable assets: their data and their people.
    Bonobo AI May 6, 2019 Bonobo.ai is a platform for Marketing Automation and Behavioral Insights for Conversational Human-Machine Interactions.
    MapAnything Apr 17, 2019 $213M MapAnything provides a suite of “Where” apps and platform services to drive productivity and planning across many business needs.


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    Salesforce – Competitors

    Salesforce’s competitors are:  Zendesk, Pega Systems, Oracle, Microsoft Dyamics, SAP, Appian, ServiceNow,  Jira Software etc.

    Salesforce – Challenges Faced

    Subject to a phishing attack – In November 2007 a successful phishing attack on a Salesforce employee compromised contact information on a number of Salesforce customers, which was then used to send highly targeted phishing emails.

    Attempt to trademark Social enterprise- In July 2012, Salesforce applied to trademark the term “social enterprise” in the United States, the European Union and Jamaica where the term was in widespread use to describe businesses with a primarily social purpose. This was successfully challenged by a campaign called #notinourname which was launched by Social Enterprise UK, resulting in Salesforce.com withdrawing their trademark application and agreeing not to use the term in their future marketing.

    Tax avoidance- In December 2019, the Institute on Taxation and Economic Policy found that Salesforce was one of 91 companies who “paid an effective federal tax rate of 0% or less” in 2018, as a result of the Tax Cuts and Jobs Act of 2017. Their findings were published in a report based on the 379 Fortune 500 companies that declared a profit in 2018.


    List of Top Cloud Computing Startups in India and their growth
    The Cloud Computing Business is growing at a remarkable rate as more companiesrealize the power of the cloud and its unparalleled and terrific potential. Theimmense growth of Cloud Computing made Businesses shift to the cloud. However,some entrepreneurs remain sceptical of the blooming cloud mark…


    Salesforce – Future Plans

    • CRM market potential is projected to grow annually at 12% to reach $82B by the year 2025.
    • Salesforce recently announced a goal of reaching $60B in revenue by the year 2034.
    • Salesforce is expected to increase its workforce from around 30000employeesto around 45000 by the year 2022.

    Salesforce – FAQs

    What does Salesforce do?

    Salesforce is a provider of enterprise software, delivered through the cloud, with a focus on customer relationship management that helps businesses connect with and get more information about their customer base.

    Who founded Salesforce ?

    The company was founded on February 3, 1999 by former Oracle executive Marc Benioff, together with Parker Harris, Dave Moellenhoff, and Frank Dominguez as a software as a service (SaaS) company, and was launched publicly between September and November 1999.

    What companies do Salesforce compete with ?

    Salesforce’s competitors are  Zendesk, Pega Systems, Oracle, Microsoft Dynamics, SAP, Appian, ServiceNow,  Jira Software etc.

    How does Salesforce make money?

    Salesforce main revenue generation strategy is based on a subscription-based cloud service. Over 92% of Salesforce revenues come from four categories of cloud CRM (Customer Relationship Management) services, that span from the sales cloud to marketing cloud.

  • How to Improve Your Sales Skills-Good Salesperson Qualities

    A basic theory by David Mayer (as published in Harvard Business Review) is that a good salesman must have at least two basic qualities: empathy and ego drive. Are you a salesperson? Or just want to learn to sell for your own product. Selling is a skill which will help you not only in business but for the whole life. A salesperson is not just an employee of the company but they are as important as CEO.

    According to a report, 80% of sales require 5 follow-up calls after the meeting. Selling things is one of the most difficult things. It is very difficult to convince someone to buy a thing. That is why it is one of the most required and highly paid jobs in the industry. You have to be soft and confident in your approach. Success in this field can only be achieved by having a positive approach towards your customers. Good communication skill is another important skill a salesperson should have. You can never be let down by failures but need to improvise with each. Here are Good Salesman Qualities which every salesman should have.

    Good Salesperson Qualities- Must Have as Salesperson
    Reasons Why Salespeople Fail
    How to Improve As A salesperson?

    Good Salesperson Qualities- Must Have as Salesperson

    Feel Your Customer

    While it is not very important to agree with the feelings of the customer, a great salesperson makes an empathetic connection with the customer to understand their standing completely. It is a central quality to be able to sell him a product or service, which must be possessed in large measure. A salesman simply cannot sell well without the invaluable and irreplaceable ability to get powerful feedback from the client through empathy.

    A Driving Force

    The second of the basic qualities of salesperson absolutely needed by a good salesman is a particular kind of ego drive that makes him want and need to make the sale in a personal or ego way, not merely for the money to be gained. His feeling must be that he has to make the sale; the customer is there to help him fulfill his personal need. In effect, to the top salesman, the sale—the conquest—provides a powerful means of enhancing his ego. His self-picture improves dramatically by virtue of conquest and diminishes with failure.

    Know Your Product

    While many tricks in the past have worked for reps, the increasing access to information has made it tough for people to be fooled. Hence, it has become increasingly important to know your product in and out as much as you can before you make the pitch. Nothing is more off-putting for a buyer than to find an ignorant sales rep.

    Be An Active Listener

    Qualities of a good salesman
    Active Listener | Salesperson Skills And Qualities

    It is human nature to wait for your turn to speak in any conversation, but a smart sales rep listens deeply for multiple reasons. Listening leads to forming stronger bonds and trust with the client. Also, the information contained in the conversation can help them position the product or service better to the customer in real-time.

    Work Hard Than People Can Think

    There’s no such thing as a born salesperson. Great sales reps make it look easy, but superior performance usually indicates a salesperson has taken the time to hone their skills and is constantly iterating to better help their prospects.

    Follow Up

    Qualities of a good salesman
    Hubspot CRM for Salesperson

    Even if you think sending a proposal will fetch you a reply, a quick follow up call can open many unsure doors for the salesperson. Many times, the sales rep don’t know if their email was opened by the client. Hubspot sales help with this issue, letting salespeople know when and how often a prospect opened an email. With this information, they can follow up at the optimal time.

    They Personalize Their Approach

    To learn as much as you can about the prospective client and then using that information in your conversation with them can be effective in understanding the real pain-points people are facing at the time and help build their product up to suit the needs of the client.

    Always Sell

    As they leave the office, their selling practice goes beyond the hours and they engage with the prospective clients at dinner, parties, social gatherings and even a barbers shop if the opportunity presents itself. Bottom Line: It is not a job anymore, it is in fact a habit to sell.  

    Having A Positive Attitude Throughout

    A good salesman is a person who never gets affected by others behavior or performance. It is very important to mind your own business and never gets into trouble by entertaining other’s problems. You need to focus on the job you have got in your own hand and never let others affect you in any kind of way. You should always be dealing with your customers with a smile, irrelevant of the mood they are in.

    Maintaining A Good Relationship With Your Customers

    Qualities of a good salesman
    Customer Relationship 

    Now this is believed to be one of the most important qualities of a good salesman in Marketing. There is always more than just buying and selling, is the bond you share with the people you are dealing with. Having a healthy relationship with your customers is one of the most important things for you to become a good salesman. You have to be patient about the work you are doing. A good bond with your customers will always help to boost your business profits. They will be willing to refer your product and services to their contacts. Yes, of course, it’s important to maintain a good business relationship so as to make your business to the next level.

    Being Disciplined About Your Work

    One thing you have to keep in mind is that you can’t be successful without being punctual or serious about your job. You can never get things served to you on a silver plate. You have to work hard for every single thing. You have to always lead by an example and be a good colleague and a person to another.

    Knowing Your Work

    A good salesman should always know what he is selling. There should be perfect clearance in the mind as a seller. You should never try to fool your customers as it can prove to be bad for the bond,

    A good salesman should always know what he is selling. There should be perfect clearance in the mind as a seller. You should never try to fool your customers as it can prove to go wrong by all means. You should always try to create an impression by being soft-spoken and polite. You must know your customer will agree to buy. On that way, you have to talk differently with the different customer as well. By speaking softly and polite they can add more and more customers in their kitty, this will not only build their customers but also maintain they are personalized brand as well. So keep maintaining good relation is most important for every salesman

    Always Act Like A Professional

    Being a salesman can turn out being a difficult job. As it can never be easy for having so much knowledge about the work you are doing. You can’t be unprofessional. You should never try to fool your customers as it can prove to go wrong by all means. You should be able to provide deals which can pique the interest of the customers, hence making them impossible to refuse the deal. A good salesman should always be a step forward, you should be able to improvise and thus engage the customer in a good deal. Every day would agree with me that the salesmen job is difficult for sure. They got tired easily. But it’s important for them to act professionally. Good salesmen should always take the first step nicely to look forward to the customer they are working. They should keep in mind that the customer is their first priority. Maintaining a bad relation with the customer can ruin their professional life.

    Improvise

    A good salesperson is the one who knows how to improvise. You can’t always work on a given plan. There will be situations when you will get outsmarted by the person on the other end. The only thing you can do is to hold your end tight.  You should never try to fool your customers as it can prove to go wrong, by all means, Focus on your own strengths and you will get your our self of the moment. You have to always learn to be focused on the work. You will always succeed in your mission.

    Take Your Unique Approach

    Everybody wants to give 100% to their career goal. But selling a product required a unique approach. This varies from person to persona and product to product. most common is that you need to be polite while talking to customers who have no liking for the product even. You have to be very patient till then. So being focused is the first way to achieve your career goals.  You can say after using this product, you can think differently better then I keep telling you about good or bad about it.


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    Reasons Why Salespeople Fail

    A company stands there because its products are selling. If their products stop selling, will they standstill in the market for a long time? And the only person product selling depends on is, salesperson. But, the salesperson does not always succeed. They do fail. And in this post, we will see some reasons for salespeople’s failure.

    They See It As A Job

    Most of the salespeople do this as their job. They have no personal interest in selling. They do it all because they have to do it. You cannot succeed in something you are not passionate about. So, if you don’t like to sell, don’t do it. You are just ruining the whole company’s image.

    Shut Up!

    We have two ears and one mouth, that means, we should listen twice as much we talk. Don’t talk more but listen more. Listen to and analyze what your customer is interested in. No one likes to listen, neither your customer. Try to make them happy. Just shut your mouth if there is no necessity to talk.

    No Confidence

    This is a very important part of life. If you lack confidence in yourself, you lack everything. People are not gonna buy from a person who is not sure about himself. So, as they say, fake your confidence till you make it. It might not make any sense, but confidence makes the perfect sense. So, work on your confidence before going into the sales field.


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    Reading The Minds

    You are not a magician. But you are a salesperson, who is no less than a magician. Try to figure out what the customer is interested in? What they really want? If you don’t know your customer, you can’t sell anything. Read their minds, talk to them in their mother tongue, analyze their behavior and then pitch the perfect product for them.

    They Manipulate

    Many people fail in selling because they always try to manipulate customers to buy the product. People may buy that product from you, but they will never come back to you. So, do not manipulate the customer, pitch your product instead.

    I know More Than You” Attitude

    The worst thing you can do to your customers is to underestimate them. Never underestimate your customers. They might know much more than you. For instance, when a computer engineer goes to buy a laptop, he knows exactly what he wants. But the salesperson still acts like they know more than them. So, listen to the customer, if they are wrong, then correct them. But don’t show off your knowledge.

    They Do Not Follow The Process

    Although selling is an art there is a proper process a salesperson has to go through while pitching the product to customers. Most of the good companies provide training to salespeople. But most of the salespeople don’t follow it while selling. The process is made after very deep research, so don’t think it’s just a theory. Follow it while selling the product.

    Lack Of Patience

    Many salespeople give it up after some attempts and failures. Selling is not an easy skill to learn. You cant learn to sell just in 2 or 3 months. Even a year is very less to learn it. Give it some time. Polish your pitching skills. Work on your confidence. Be patient. You can be a great salesperson, you just have to give it some time just like any other skill. Unlike skills like football, cricket, dancing, etc. you don’t do selling from your childhood. So consider yourself a child, and a 5-year-old cannot compete with big players. It will take time but will show the results for sure.

    How to Improve As A salesperson?

    These are the successful sales techniques to improve as a salesperson:-

    • Understand Your Market.
    • Focus on the Right Leads.
    • Prioritize Your Company Above Yourself.
    • Leverage Your CRM.
    • Be Data Informed.
    • Really Listen to Your Prospects.
    • Build Trust Through Education.
    • Focus on Helping.

    Conclusion

    Persistence is the key to unlock the bonus treats in the business. A good salesperson hits their quota, most of the time. Great skills of a salesperson knock it out of the proportion with their quarters. They do make mistakes but if they repair their mistakes on time, they can excel in the skill.

    Business is not everybody cups of tea. It’s not like a job in which you can come at home to 5 pm, and have fun after that. It is something which needs to think differently. It takes your mind to think deeply. You have to work really hard to get your good results soon. You can never be lazy with your work. You have to always learn to be focused on the work. So it’s up to you what you want in that. So go and sell your product!


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    FAQs

    What makes the best salespeople?

    Ability to identify and react accurately to the behavior and emotions of customers. Identify other people’s feelings/frustrations objectively without necessarily agreeing with them. Ability to establish rapport easily and put people “at ease” in their presence.

    What are the strengths of a salesperson?

    • Win-driven: They have a self-derived motivation to win (or not lose) that transcends compensation plans, campaigns, and coaching efforts.
    • Client-loyal: They are driven to understand what success means for their clients and to actively contribute to that success.

    What are the five basic principles of selling?

    The 5 Undeniable Principles of Selling:

    • Value comes with a price tag.
    • Consumers only buy products and services that benefit them.
    • The most valuable gift you have to offer is yourself.
    • Credibility is dependent upon two factors, trust and expertise.
    • This is a give and gives the relationship.