Tag: salesforce

Top Sales and Marketing Software Tools & Platforms to Grow Your Business in 2025

Are you looking for tools to help boost your sales and marketing efforts? This is the perfect spot!

Research indicates that a significant portion of sales teams (73%) see working across departments as extremely or very important for the overall success of their sales process. In addition, 86% of employees and executives blame workplace failures on a lack of collaboration or ineffective communication.

The success of collaboration and teamwork is not solely dependent on having a strong team, but also on the tools and technology used, such as PCs, laptops, software, and apps, which significantly impact the level of collaboration and cooperation.

In today’s fast-paced business world, sales and marketing teams are expected to deliver results in a constantly evolving and competitive environment. To achieve this, having the right tools at your disposal is crucial.

No matter what industry or field you work in, having the right marketing and sales tools is necessary for the successful completion of your job. The right tools can help you streamline your sales and marketing processes, automate repetitive tasks, and provide valuable insights into customer behavior.

In this blog, we will be exploring some of the best sales and marketing tools available in the market, and how they can help you improve your sales and marketing efforts. From lead generation and email marketing to customer relationship management and data analysis, we have got you covered. Get ready to take your sales and marketing efforts to the next level!

Best Marketing and Sales Tools

Here we are sharing 13 unique and extremely helpful sales and marketing tools that SaaS companies can use to streamline their business process.

S. No.	Tool	Key Features	Rating
1	NeverBounce	Email verification, real-time email validation, bulk list cleaning	⭐⭐⭐⭐
2	Google Analytics	Website traffic tracking, user behavior insights, conversion tracking	⭐⭐⭐⭐⭐
3	Salesmate	CRM automation, sales pipeline, built-in calling & texting	⭐⭐⭐⭐½
4	Reply	Sales engagement, automated outreach, email & LinkedIn integration	⭐⭐⭐⭐
5	LinkedIn Sales Navigator	Advanced lead search, CRM integration, personalized outreach	⭐⭐⭐⭐½
6	Salesforce	Market-leading CRM, advanced analytics, scalable customization	⭐⭐⭐⭐⭐
7	Marketo	Marketing automation, lead management, campaign analytics	⭐⭐⭐⭐½
8	Clearbit	B2B data enrichment, lead scoring, real-time prospecting	⭐⭐⭐⭐
9	BuzzSumo	Content research, influencer identification, social media insights	⭐⭐⭐⭐½
10	Salesflare	Automated CRM, email & meeting tracking, pipeline visualization	⭐⭐⭐⭐
11	Optimizely	A/B testing, personalization, digital experience optimization	⭐⭐⭐⭐½
12	Slack	Team collaboration, integrations, real-time messaging	⭐⭐⭐⭐⭐
13	Skype for Business	Video conferencing, instant messaging, Office 365 integration	⭐⭐⭐⭐
14	Omnisend	Omnichannel marketing, email & SMS automation, segmentation	⭐⭐⭐⭐½
15	HubSpot	All-in-one CRM, marketing & sales automation, reporting dashboard	⭐⭐⭐⭐⭐

NeverBounce

Website	Neverbounce.com
Free Trial	Available
Platforms supported	Web
Best For	Real-time email verification and email list cleaning services

Over 130,000 organizations trust NeverBounce for their email verification and cleaning services,the allowing you to reach more customers by cleaning your lists and preventing bounces, all for less than a penny per email.

Preserve your domain’s authority and brand reputation by not getting penalized for bounced emails. NeverBounce also has easy drag and drop importing via their dashboard or API access, with popular ESP and CRM integrations.

How NeverBounce Helps in Marketing and Sales?

It helps to verify the email address of your potential customer so that you never miss any marketing opportunity.
It allows you to boost your marketing campaign by targeting it to the right email addresses of your customers.
It helps to reduce the bounce rate by eliminating outdated and invalid email addresses.
By simply dropping the email list into the tool, you can clean any number of emails in bulk.
It can save a lot of time and resources compared to manually reviewing each email address.

Pros:

80+ integration option
Bank-level security
A pay-as-you-go plan is available
Free credits in the demo
Live chat support is available

Cons:

Poor customer support
Some users experienced that it inaccurately reports spam emails as valid

Pricing Plans

NeverBounce categorizes their pricing plans into two categories i.e. Pay-As-You-Go and Sync (Automated Cleaning)

Pay-As-You-Go Pricing:

Emails	Price per email
up to 10,000	$0.008
up to 100,000	$0.005
up to 250,000	$0.004
up to 1,000,000	$0.003

Custom price available for emails over 1,000,000 under the enterprise plan.

Sync (Automated Cleaning) Pricing:

Emails	Price per month	Price per year (save 20%)
up to 1,000	$10.00	$8.00
up to 10,000	$49.00	$39.20
up to 50,000	$99.00	$79.20
up to 100,000	$159.00	$127.20
up to 250,000	$259.00	$199.20
up to 5,00,000	$499.00	$399.20
up to 1,000,000	$999.00	$799.20
over 1,000,000	Custom Price	Custom Price

Google Analytics

Website	Analytics.google.com/analytics/web/provision
Free Trial	Completely Free
Platforms supported	Web, Android
Best For	To get information about traffic on your website

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It allows website owners and marketers to track key metrics such as the number of visitors, the source of traffic, and how users interact with the website.

The tool provides detailed reports on the performance of the website, including the number of pageviews, the average time spent on the site, the bounce rate, and conversion rates. This information can be used to optimize the website for better engagement and conversions, and to make informed decisions about marketing and advertising efforts.

Overall, Google Analytics is a powerful tool that helps website owners and marketers to understand and improve their website performance and to make data-driven decisions about their online presence.

How does Google Analytics Help in Marketing and Sales?

It gives you insights into the performance of your marketing campaign so that you can make better decisions.
It helps to know the different stages of a customer’s journey and how they interact with your site.
Provides real-time data on website traffic, conversion rates, and other key metrics.
It allows you to integrate your Google Ad account to get insights into the effectiveness of online advertising campaigns.
You can play with different settings and filters to customize the report according to your needs.
It helps to know the audience that comes to your websites, such as their location, age, interests, and much more.

Pros:

Free to use
Seamless sign-in through a Google account
Effortless integration with other Google products
Google help articles
Robust reporting and analytics
The mobile app is available

Cons:

Different ways to get customer support
Steep learning curve

Pricing Plans

Google Analytics is Free to use.

Salesmate

Website	www.salesmate.io
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad
Best For	CRM, sales management and automation software

Salesmate is a cloud-based customer relationship management (CRM) software designed for small to medium-sized businesses. It is a platform that helps sales teams manage their customer interactions and track their sales pipeline, from initial contact to close.

With user-friendly UI and automated workflows, sales managers can help their team members keep their eye on the most crucial deals and pursue them regularly.

Global sales teams use this CRM for capturing leads and managing their sales pipelines. With intuitive integrations, managers can be assured that all the additional details of the prospect get filled automatically into the sales pipeline hence decreasing unnecessary manual labor.

With Salesmate CRM, business owners can easily generate insightful sales reports and manage their deals on the go. With real-time notifications of the deal updates on the smart devices, business owners can pursue new leads while they are away from their desks, too. Salesmate CRM has also developed iOS and Android apps for smart devices so that you can make more sales while on the go.

How Salesmate Helps in Marketing and Sales?

It comes with a marketing automation feature that automates repetitive tasks in marketing campaigns.
Just like marketing automation, Its CRM comes with a sales automation feature that helps you to focus on product selling rather than time-consuming repetitive tasks.
It allows sales and marketing teams to collaborate and communicate in real time.
Performance indicators and sales pipeline analytics of this tool will help you track your sales and marketing performance.
It helps you to recognize and manage potential customers, including lead tracking and lead nurturing.

Pros:

A 15-day free trial is available
Live chat and email support
iOS and Android apps are available
API Access
Chrome extension is available
Free templates and tools
Video tutorials and ebooks are available

Cons:

The cost of calls is relatively higher
Some integration features could be smoother

Pricing Plans

Salesmate offers four pricing plans that include Starter, Growth, Boost, and Enterprise. Pricing details of each plan are given below:

Plan	Yearly Price (Save 20%)	Monthly Price
Starter	$12/user/month	$15/user/month
Growth	$24/user/month	$30/user/month
Boost	$40/user/month	$50/user/month
Enterprise	Custom plans	Custom plans

Reply

Website	Reply.io
Free Trial	Available
Platforms supported	Web
Best For	Multichannel sales engagement and sales automation platform

Reply is an email prospecting and sales automation tool that automates personalized emails and follow-ups. The platform allows users to send an email with automatic follow-ups, connects replies to your mailbox, and provides detailed analytics such as delivery, click, open, and response rates.

It’s an effective way for sales teams to save up to 10 hours a week on outreach and allow them to spend more time on the actual selling.

How does Reply Help in Marketing and Sales?

With the email automation feature of Reply, you can send personalized emails and follow-ups to prospects at scale.
It helps to engage with prospects through various channels, such as email, social media, and phone.
It can help you to improve your response rates and engage more prospects through personalized email messages and follow-ups.
Powerful Chrome extension of Reply helps you to extract email contacts from social media sites like LinkedIn.
It helps you to verify the email addresses and phone numbers of prospects to save time and establish healthy communication.

Pros:

AI email assistance
Robust reports and analytics
Email A/B testing
Reply Academy to learn the software
Wide range of integration
Chrome extension is available
User-friendly interface

Cons:

Difficult to connect to the third-party mail server
It’s not easy to set up

Pricing Plans

Reply categorizes their pricing plans into two categories, i.e., Sales Engagement and Email Search.

Sales Engagement For Business Pricing:

Plan	Pricing
Starter	$60/user/month
Professional	$90/user/month
Custom	Custom Price

Sales Engagement For Agencies Pricing:

Plan	Pricing
Agency Starter	$60/user/month
Agency Professional	$90/user/month

Email Search Pricing:

Plan	Pricing
Starter	Free
Advanced	$49
Unlimited	$99 (Free with Annual sales engagement plans)

Start Using Reply Now

LinkedIn Sales Navigator

Website	Business.linkedin.com/sales-solutions
Free Trial	Available
Platforms supported	Web
Best For	To uncover sales insights and find new prospects for any sales operation

LinkedIn Sales Navigator is an intuitive sales tool created to assist sales teams, business owners, and individuals in building and nurturing customer relationships inside their networks. This sales prospecting tool enables the said users to enhance their sales closure, hence boosting their business revenue.

Using LinkedIn Sales Navigator, sales professionals can reach out to customers with enhanced search and filter features. This tool provides actionable insights into the leads and prospects so that sales professionals do not work in the dark and know their traits.

Engaging with leads and prospects becomes really easy using personalized schemes with these insights. Business owners and sales professionals can easily bifurcate personal and professional brands, allowing individuals to focus on their sales outreach campaigns. LinkedIn Sales Navigator is somewhat expensive for small businesses, as pricing for teams is set on a per-seat basis.

How does LinkedIn Sales Navigator Help in Marketing and Sales?

It helps to extract potential leads based on a user’s preferences and activity on LinkedIn.
It allows you to send personalized messages to leads that eventually increase sales.
Provides seamless integration with popular CRM tools, such as Salesforce and HubSpot, to build strong connections.
It helps you to manage your sales leads and customer relationships more efficiently.
Insights and updates on lead activity and company news, which can be used to personalize and prioritize outreach efforts.

Pros:

A free trial is available
Advanced search options
Engagement tracking
Integration with popular CRM
Wide range of filters
Creates custom lists

Cons:

Some users report that the pricing is higher

Pricing Plans

LinkedIn Sales Navigator offers three plans that include Core, Advanced, and Advanced Plus. Pricing of all these plans is based on a custom pricing model.

Salesforce

Website	www.salesforce.com
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad
Best For	A cloud-based customer relationship management (CRM) platform for sales, service, and marketing

While there are many options available today, Salesforce remains the industry standard for customer relationship management (CRM) software that allows tracking every step of the sale. This software enables users to effectively manage leads, opportunities, sales pipelines, support requests, and more. From phone calls and emails to working with colleagues, everything is tracked in one place, enabling your sales team to stay on top of every deal and also engage more effectively with prospective clients. The SaaS allows you to:

Collect and monitor leads
Track insights for better sales opportunities
Improve the productivity of your sales reps
Engage directly with leads and create email campaigns
Collaborate with sales reps and other members of your team

It also integrates with HubSpot, creating a seamless connection between marketing and sales if you’re on the marketing automation platform.

How does Salesforce help in Marketing and Sales?

Provides insights to enhance the experience of customers at every step of the buying journey.
It helps to view your customer data to cater to their needs, preferences, and buying behavior.
It helps to automate the sales process, set up alerts for key sales activities, and collaborate with team members.
You can easily create targeted marketing campaigns, track campaign performance, and automate marketing tasks to increase efficiency.
It helps to close deals faster and provides you with real-time insights to optimize campaigns.

Pros:

Call support
User-friendly interface
Huge learning resources
A free trial is available
Real-time sales insights
Seamless integration with other Salesforce products

Cons:

Difficult to customize

Pricing Plans

Salesforce offers four pricing plans that include Essentials, Professional, Enterprise, and Unlimited. Pricing details of each plan are given below:

Plan	Pricing
Essentials	$25/user/month
Professional	$75/user/month
Enterprise	$150/user/month
Unlimited	$300/user/month

Marketo

Website	Business.adobe.com/in/products/marketo/adobe-marketo.html
Free Trial	Not Available
Platforms supported	Web, Android, iPhone/iPad
Best For	A marketing automation platform for lead management, email marketing, and analytics

Marketo offers powerful marketing automation software to engage prospects and customers via digital marketing. The platform offers a suite of applications to drive engagement from one place, from personalized display ads to predictive content.

With an integrated approach to customer marketing, sales teams can benefit from increased insights and from creating effective automated sales campaigns.

How Marketo Helps in Marketing and Sales?

It helps you to streamline and automate your marketing, which ultimately leads to increased sales.
It helps you to understand where leads are in the sales funnel and what their interests are.
Targeted emails and other communications can help move leads closer to a purchase.
You can manage and measure the success of marketing campaigns across multiple channels, such as email and social media.
You can align your sales and marketing teams by providing real-time visibility into the lead status and activity.

Pros:

Insightful marketing analytics
Native CRM integration
Advanced personalization
Sales insights
Good support

Cons:

Pricing is not disclosed
Lack of personalized learning resources for Marketo

Pricing Plans

Marketo offers four plans that include Growth, Select, Prime, and Ultimate. Pricing of all these plans is based on a custom pricing model.

Clearbit

Website	Clearbit.com
Free Trial	Not Available
Platforms supported	Web
Best For	Lead management platform with AI and ML technologies

Clearbit is a business lead management solution that collects data about customers. This SaaS (Software as a Service) tool enables users to create sales teams, identify prospective leads, and gather important information about their customers.

Clearbit is a collection of powerful APIs that are designed to help business owners grow their businesses. This smart tool is helpful in successful lead segmentation using their email address. Just feed your contacts’ email addresses and Clearbit will provide you with the associated social data of your contacts, such as –

Name,
Twitter and Facebook profiles,
Avatars,
URLs and more.

With such a powerful profile enrichment tool, you can successfully run all your online sales and marketing campaigns using tailored promotions based on the contacts’ online activities. This SaaS tool provides information about a company using its domain address, such as

company name,
capital generated,
number of employees,
market categories.

With such powerful insights, you can run your best promotions that include competitive pricing and discounts. Being a sales professional or a digital marketer, we can bet that such a great tool enables the success of your SaaS business campaigns.

How does Clearbit help in Marketing and Sales?

It helps to capture contact details, job titles, social media profiles, and company details of potential customers.
It allows you to segment the audience based on job title, industry, company size, and more.
It helps to understand the needs and pain points of your prospects for more informed and personalized sales conversion.
Provides insights into customer behavior and preferences to optimize marketing campaigns and track performance.
Automated and real-time data enrichment makes the data collection process quicker and more efficient.

Pros:

100+ attributes
Native integration
User-friendly interface
Help Center articles are available
API Access
The demo is available on demand

Cons:

Pricing is not disclosed
Difficulty in finding LinkedIn profiles of companies

Pricing Plans

Clearbit offers custom pricing plans. You can contact the vendor for pricing details.

BuzzSumo

Website	Buzzsumo.com
Free Trial	Available
Platforms supported	Web
Best For	Content curation & influencer marketing

To get a full picture of the competitive environment in your market, you have to understand how content is performing in all avenues of the web, and BuzzSumo helps you do that. BuzzSumo is an excellent tool for marketers when it comes to analyzing social media data as well as curating content ideas. BuzzSumo allows you to analyze content by domain or topic to see which posts are being shared the most. It’s also great in helping you find key influencers whom you can contact once your content has been published as part of your content promotion strategy.

The social SaaS provides:

Content insights regarding author, domain, and more
Search content engagement in the past 24 hours and up to the past year
View shares of content across all social media platforms
Search social backlinks
Content curation
Find and research influencers

How BuzzSumo Helps in Marketing and Sales?

It helps to analyze the content of competitors to know their strengths and weaknesses.
It helps to connect with influencers, build relationships, and leverage their audience for promoting your brand.
It provides insights into the most shared and engaged content on social media platforms.
You can smooth your marketing strategy by utilizing the data provided by this tool.
It monitors the trend in your industry to keep you aligned with the latest trends.
It helps to generate leads by identifying people who are interested in specific topics or brands.

Pros:

Chrome extension is available
API Access
A 30-day free trial is available
A free plan is available
Intuitive interface
Help Center articles and live chat support

Cons:

Lags sometimes when integrating with Slack
Search is limited to only 10 in the free plan

Pricing Plans

BuzzSumo offers one Free plan and three pricing plans that include Pro, Plus, and Large. Pricing details of each plan are given below:

Plan	Yearly Price (Save 20%)	Monthly Price
Pro	$79/month	$99/month
Plus	$139/month	$179/month
Large	$239/month	$299//month

Try BuzzSumo For FREE

Salesflare

Website	Salesflare.com
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad
Best For	CRM tool for small and medium-sized B2B businesses

Salesflare is an easy-to-use CRM for small to medium businesses, designed to help them increase sales with minimal effort. This platform is simple to use, provides visuals, and automatically stores your customer data so you can attend to your customers and focus on sales.

Salesflare is an artificial intelligence sales assistant for Outlook, Gmail, and mobile devices. Working with your CRM, the platform automatically assists your follow-ups, takes over your admin, and creates transparent customer conversations that can be handled by the team. Salesflare makes it easy for teams to boost sales performance.

How Does Salesflare Help in Marketing and Sales?

Automation and lead tracking can help you focus on closing deals rather than manual data entry.
It helps to keep track of all your leads and their interactions with your team to streamline the sales process.
A visual pipeline view offered by Salesflare helps you to manage your sales funnel, track deals, and analyze your performance.
It assists you in following up on potential prospects at the right time.
You can easily integrate with 3000+ tools, including sales and marketing tools, using Zapier integration.

Pros:

Live chat support
Interactive dashboard
A free trial is available
Knowledge base articles to learn
Drag and drop functionality
Automated emails based on triggers

Cons:

Some users faced issues connecting their email to Salesflare
Sometimes sends multiple reminders instead of one

Pricing Plans

Salesflare offers three pricing plans that include Growth, Pro, and Enterprise. Pricing details of each plan is given below:

Plan	Monthly Price
Growth	$29/user/month
Pro	$49/user/month
Enterprise	$99/user/month

Try Salesflare Now

Optimizely

Website	www.optimizely.com
Free Trial	Not Available, but have Free version
Platforms supported	Web
Best For	Digital experience platform software as a service

Optimizely is a website optimization platform that provides users with A/B and multivariate testing. Users who do not have a technical background can

make dynamic variations to websites,
test the discrepancies to live traffic and
gather instant results.

Optimizely allows users to optimize customer experience and enables business owners to drive up the value of their digital products and campaigns through a best-in-class experimentation software platform. Product and marketing professionals can use evidence-based results for:

accelerating innovation,
lower the risk of new features, and
drive up the return on investment (ROI)

How Optimizely Helps in Marketing and Sales?

It offers a marketing campaign management platform that helps to manage and streamline marketing efficiently.
It helps you to test different versions of a website to see which one performs better in terms of sales, conversions, and engagement.
Helps to measure the performance of the campaigns and make data-driven decisions with real-time analytics.
It enables you to segment the audience based on various criteria such as demographics, interests, and behavior.
It helps to enhance the experience of individual users based on their behavior, preferences, and past interactions with the brand.

Pros:

User-friendly dashboard
Detailed data and insights
Customizable targeting
Seamless integration with other tools
Learning resources are available
Advanced Targeting

Cons:

Pricing is not disclosed
Limited support

Pricing Plans:

Optimizely pricing is available on request. You’ll need to reach out to the vendor for a custom quote.

Slack

Website	Slack.com
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad
Best For	Team communication and workflows

Slack is a messaging app that allows users to migrate their communication in one place with real-time messaging, archiving, and search features. Slack allows seamless integration with external services.

With its built-in internal and external sharing options, sales and marketing professionals can store and share files with their teammates from any place and from any device with internet. An advanced search, filter, add-on, and sorting procedure from Slack enables users to have those important files right in front of them. Slack has apps for iOS and Android that are an add on to your work on the go style, so even when you are logged into multiple devices, your system will recognize the same and will mark messages as “read” when you do so.

How does Slack help in Marketing and Sales?

It helps to easily connect with client teams to discuss ongoing projects or to make sales pitches.
The file-sharing feature makes it easy for the sales and marketing teams to collaborate and access important information.
It can send notifications when leads are generated, deals are closed, or when certain actions are taken.
It helps to track the progress and measure the success of the sales and marketing team through robust reporting and analytics.
It offers a wide range of communication channels such as direct messaging, group messaging, and video conferencing.

Pros:

The mobile app is available
A lot of integration options
User-friendly interface
Accessible on any device
Resource library to learn
Workflow builder

Cons:

Lack of live customer support

Pricing Plans

Slack offers a Free plan and three pricing plans that include Pro, Business+, and Enterprise Grid. Pricing details of each plan are given below:

Plan	Monthly Price
Pro	₹218/user/month
Business+	₹375.20/user/month
Enterprise Grid	Custom Price

Skype for Business

Website	www.skype.com
Free Trial	No Free Trial, But Free Version Available
Platforms supported	Web, Android, iPhone/iPad
Best For	VoIP software for phone calls, chats, and video conferencing

Skype - Marketing and Sales Tool — Skype – Sales and Marketing Platforms

Skype is a VoIP solution that enables managers to do video conferencing, make international calls, and send texts to prospects, clients, and team members via the web. Skype enables its users with

instant messaging,
group video conferencing,
video and group chat,
document and image sharing.

Skype, although it has a free basic tool available in the market, it also offers business features in its paid version. Business owners can use this paid version and get

business conferencing (up to 250 people),
MS Office tool,
third-party business app integration.

Pricing Plans

Skype offers a Free plan and three pricing plans that include Microsoft Teams Essentials, Microsoft 365 Business Basic, and Microsoft 365 Business Standard. Pricing details of each plan are given below:

Plan	Monthly Price
Microsoft Teams Essentials	₹100.00/user/month
Microsoft 365 Business Basic	₹136.25/user/month
Microsoft 365 Business Standard	₹719.40/user/month

Omnisend

Website	www.omnisend.com
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	E-commerce businesses looking for omnichannel marketing automation with email, SMS, and push notifications to boost customer engagement and sales.

Omnisend is a marketing tool built especially for online stores. It combines email, SMS, and automation to help businesses connect with customers, boost sales, and build loyalty. With ready-to-use workflows, customer segmentation, dynamic content, and A/B testing, it makes it easy to create personalized campaigns across multiple channels, ensuring consistent communication with customers wherever they are. It is one of the best sales and marketing software for small businesses.

Pros

Supports multi-channel marketing across email, SMS, and web push.
Tailored for e-commerce with tools like abandoned cart reminders and product suggestions.
Easy to use with a drag-and-drop editor.
Flexible pricing plans suitable for different business sizes.

Cons

Limited features for B2B companies.
Some features take time to fully learn.
Customer support response may be slower during peak times.

Pricing Plans:

Plan	Monthly Price
Free	$0/month (up to 250 contacts & 500 emails/month)
Standard	From $16/month (based on contact list size)
Pro	From $59/month (based on contact list size)

HubSpot

Website	www.hubspot.com
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Businesses of all sizes that need an all-in-one CRM with powerful sales, marketing, customer service, and automation tools to grow and manage customer relationships effectively.

HubSpot Sales Hub is a CRM that helps sales teams manage leads and track progress with clear dashboards. It’s known for its simple design and strong customer support.

How it helps sales teams:

Lead management: Let teams build custom workflows and automatically move leads through the pipeline.
AI and automation: Uses AI to help reps write better emails and save time.
Reporting: Provides easy-to-read dashboards so teams can quickly see their progress.
Sales engagement: Reps can send, schedule, and track emails directly from the platform without needing another tool.

Pros

Easy-to-use design with a simple interface.
Strong customer support and resources.
Powerful lead management and automation features.
Built-in email tools for outreach and engagement.
Clear dashboards and reporting for tracking progress.

Cons

It can get expensive as you scale and add features.
Some advanced tools require higher-tier plans.
Setup and customization may take time for new users.

Pricing Plans:

Plan	Monthly Price
Free	$0/month (basic CRM tools)
Starter	From $18/month (billed annually, 2 users)
Professional	From $450/month (billed annually, 5 users)
Enterprise	From $1,200/month (billed annually, 10 users)

Conclusion

Our picks of the top sales and marketing tools are comprehensive, covering everything from customer management, data analysis, and email marketing to social media management and team collaboration.

Whether you’re a startup or an established business, investing in the right sales and marketing tools can lead to substantial improvements in your business, boosting productivity, simplifying work processes, and generating revenue. Consider the specific needs and goals of your SaaS company and choose the tools that best align with your sales and marketing strategies. With the right tools in hand, you’re on your way to achieving greater success in the SaaS industry.

With this list at your disposal, your sales and marketing teams will no longer fall short of their goals and will be able to work cohesively and effectively.

FAQs

What are sales and marketing tool?

A sales and marketing tool are software or technology platform that helps businesses improve their sales and marketing efforts. These tools can assist with a wide range of activities, including lead generation, customer relationship management, email marketing, social media management, data analysis, and more.

What are some of the best marketing and sales tools available today?

Some of the best marketing and sales tools include NeverBounce, Salesforce, Salesmate, Marketo, Reply, Clearbit, BuzzSumo, Slack and Salesflare.

Why is it important to use marketing tools?

Marketing tools are crucial for businesses to effectively reach target audience, communicate value, and measure marketing success, leading to increased brand awareness, traffic, leads, and revenue growth.

What should I look for when choosing marketing and sales tools?

When choosing marketing and sales tools, you should consider factors such as your business goals, target audience, budget, and available resources. You should also look for tools that are user-friendly, offer robust analytics and reporting, and integrate with your existing technology stack.

How do marketing and sales tools help in customer relationship management?

Marketing and sales tools can help businesses manage and track interactions with their customers, including email communications, phone calls, and meetings. This data can be used to personalize customer experiences and build stronger relationships with them.

Can marketing and sales tools automate tasks?

Yes, many marketing and sales tools offer automation features that can save time and effort by automating repetitive tasks, such as email campaigns, social media posting, and lead nurturing.

September 10, 2025

Top Sales Management Tools & Software to Boost Team Performance in 2025

In today’s competitive business landscape, effective sales management plays a pivotal role in driving success. The ability to influence how sales transactions occur greatly influences a venture’s success. This is where a sales management tool assumes paramount importance, guiding managers in steering their business trajectory. In the present landscape, a diverse range of sales management tools exists, offering comprehensive integrations and effective automation services that enhance sales and yield remarkable outcomes.

To equip sales teams with the best resources, we’ve curated a list of the top sales management tools that every sales manager can consider employing to enhance their team’s productivity. From streamlining processes to enhancing productivity and boosting revenue, these tools have proven their worth in the world of sales. Join us as we delve into the features, benefits, and insights behind each tool, uncovering how they can elevate your sales strategies to new heights.

Best Sales Management Software Tools

With the growing technology and competition, every business activity needs certain tools for achieving the best possible performance. The following are the top sales management software tools that every sales manager needs:

S. No.	Tool	Key Features	Rating
1	Pipedrive	Sales pipeline management, customizable workflows, activity reminders	⭐⭐⭐⭐
2	Clari	Revenue forecasting, AI-driven insights, pipeline visibility	⭐⭐⭐⭐½
3	Zendesk Sell	Lead management, sales email tracking, mobile CRM	⭐⭐⭐⭐
4	Freshsales	AI-based lead scoring, 360° customer view, workflow automation	⭐⭐⭐⭐½
5	HubSpot Sales	Email tracking, meeting scheduler, CRM integration	⭐⭐⭐⭐⭐
6	Keap	CRM + marketing automation, lead capture, payments integration	⭐⭐⭐⭐
7	Oracle NetSuite	Enterprise CRM, sales forecasting, order & pipeline management	⭐⭐⭐⭐½
8	Nextiva	VoIP + CRM integration, team collaboration, customer engagement	⭐⭐⭐⭐
9	Salesloft	Sales engagement, call/email automation, analytics dashboards	⭐⭐⭐⭐½
10	Workbooks	Mid-market CRM, marketing automation, reporting & dashboards	⭐⭐⭐⭐
11	Salesforce	Market-leading CRM, advanced customization, AI-powered insights	⭐⭐⭐⭐⭐

Pipedrive

Website	www.pipedrive.com
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Small to medium-sized businesses looking for a user-friendly sales CRM with pipeline management and automation capabilities.

Pipedrive is a sales management tool that gives in-depth analytics that will guide businesses to have better control over their sales. Their simple dashboards are extremely user-friendly and let users prioritize deals. They have unique features like pipeline management, sales reporting, email integration, and sales forecasting among many others, which will help in aiding sales procedures.

With the help of customizable pipelines, this tool helps to add more details to every different deal. By creating reliable records, relevant data charts, and tracking deals and activities, Pipedrive improves the productivity of businesses. They are also integrated with Zapier, MailChimp, and Google Maps.

Ultimate Guide: Getting started with Pipedrive CRM

Pipedrive Pricing Plans

Plan	Yearly Price	Monthly Price
Essential	US$9.90/month	US$11.90/month
Advanced	US$19.190/month	US$24.90/month
Professional	US$39.90/month	US$49.90/month
Power	US$49.90/month	US$59.90/month
Enterprise	US$59.90/month	US$74.90/month

Clari

Website	www.clari.com
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Sales teams and leaders seeking AI-driven forecasting, opportunity management, and real-time visibility into sales data to optimize revenue growth.

Clari’s sales management tool aids the sales team by pointing out the areas of the business that need better focus. Clari identifies and eliminates any blind spots that can adversely affect the business and thereby improves the accuracy of sales pipeline inspection and forecasting. Clari, in that way, saves the team from giving unnecessary attention to irrelevant details while directing the entire team towards immediate areas of concern.

The tool has integrated itself with Salesforce CRM, Oracle CRM, SAP CRM, and Microsoft Dynamics CRM, among several others. They also track the progress of individual deals and predict their closing. By prioritising these details on the dashboard, Clari facilitates the prioritisation of services for the sales team. They provide a free trial option for the users, after which they can consult the team for a service that best suits their business requirements.

Clari Pricing Plans

Clari offers custom pricing plans. Please contact vendors for pricing details.

Zendesk Sell

Website	www.zendesk.com/in/sell
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Businesses seeking a sales CRM with automation features, real-time insights, and customizable pipelines to manage and optimize sales processes.

Zendesk Sell is a sales CRM (Customer Relationship Management) platform designed to help businesses effectively manage their sales processes and relationships with customers. Zendesk Sell offers a range of features aimed at streamlining sales operations, enhancing collaboration among sales teams, and providing insights to drive revenue growth.

Zendesk Sell supplies the necessary tools for sales management and customer engagement. Zendesk Sell also acts as a storage space for all the synced calls, call records, and emails. These stored data can be accessed from any device. Their functionality has been efficiently automated, and the tool even assigns the leads to the appropriate sales personnel based on the information it has. The extensive integration it has with other platforms makes this tool even more attractive to prospective users. Their suite of tools is known for enhancing the sales team’s productivity.

It’s suitable for businesses of different sizes and industries, helping them to enhance their sales efficiency, improve customer relationships, and achieve their revenue targets.

Zendesk Sell Pricing Plans

Plan	Yearly Price	Monthly Price
Sell Team	US $19/agent/month	US $25/agent/month
Sell Growth	US $55/agent/month	US $69/agent/month
Sell Professional	US $115/agent/month	US $149/agent/month

Freshsales

Website	www.freshworks.com/crm/sales
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Sales teams and businesses looking for a user-friendly CRM solution with lead management, email tracking, and AI-based insights to improve sales efficiency and customer relationships.

Freshsales is a customer relationship management (CRM) software designed to help businesses effectively manage their sales processes and interactions with customers. Developed by Freshworks, Freshsales offers a range of tools and features aimed at enhancing sales productivity, optimizing lead management, and improving customer relationships.

Key features of Freshsales include lead scoring, contact management, deal tracking, email tracking, and sales analytics. The platform allows sales teams to track leads, manage contacts, and monitor the progress of deals through customizable pipelines. It also provides automation capabilities to streamline repetitive tasks and workflows, helping sales professionals save time and focus on high-priority activities.

It integrates with various communication tools and offers omnichannel communication options to facilitate seamless interactions with leads and customers.

FreshSales CRM Tutorial in 2023

Freshsales Pricing Plans

Plan	Yearly Price	Monthly Price
Free	₹0	₹0
Growth	₹999/user/month	₹1,199/user/month
Pro	₹2799/user/month	₹3399/user/month
Enterprise	₹4999/user/month	₹5,999/user/month

HubSpot Sales

Website	www.hubspot.com/products/sales
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Businesses of all sizes looking for an integrated CRM and sales platform offering email tracking, automation, analytics, and lead management to enhance sales performance.

Another popular sales management tool for sales managers on the list is HubSpot Sales Hub. It is designed to help businesses manage and optimize their sales processes, streamline interactions with leads and customers, and ultimately drive revenue growth. It is a great platform that allows sales managers to attract new clients as well as retain the existing ones. This sales management software allows you to attract the best leads by giving you insight into visitors visiting your company’s website. It offers features like contact management, email scheduling, deal pipeline, meeting scheduling, live chat, etc.

HubSpot Sales Hub is suitable for businesses of all sizes, from startups to enterprises, looking to improve their sales processes, enhance customer relationships, and achieve their revenue goals.

HubSpot Sales Hub Pricing Plans

Plan	Price
Free	$0
Starter	Starting at $45/month
Professional	Starting at $450/month
Enterprise	Starting at $1200/month

Keap

Website	Keap.com
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Small businesses and solopreneurs seeking an all-in-one CRM and marketing automation solution to manage contacts, automate tasks, and nurture leads.

Keap, is a customer relationship management (CRM) and marketing automation software designed to assist businesses, particularly small and medium-sized enterprises, in managing their sales and marketing efforts. Keap offers a suite of tools that help streamline processes, enhance communication, and nurture leads throughout the sales cycle.

Key features of Keap include contact management, lead scoring, email marketing, automation workflows, sales pipeline management, and mobile access. The platform is focused on helping businesses organize their contacts, automate tasks, and engage with leads and customers effectively.

Get started with Keap – advanced campaign builder

Keap Pricing Plans

Plan	Price
Pro	$159/month
Max	$229/month
Max Classic	Custom Pricing

Oracle NetSuite

Website	www.netsuite.com
Free Trial	Not Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Businesses looking for a comprehensive cloud-based ERP and CRM solution to manage financials, operations, customer relationships, and sales processes.

Oracle NetSuite offers comprehensive assistance to prospects from the initial stages of lead management. Operating solely in the cloud, its core emphasis lies in providing a real-time view of customers. This involves closely monitoring buyer activity to provide timely updates on potential purchase timings and prospect dynamics, following predefined criteria. Its automated services enable efficient campaign creation, with the tool suggesting campaigns to focus on, enhancing campaign optimization. Furthermore, it supports joint-market campaigns and aids in sales forecasting, adding to its array of features.

Oracle NetSuite Pricing Plans

Oracle NetSuite offers custom pricing plans. Please contact vendors for pricing details.

Nextiva

Website	www.nextiva.com
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Businesses seeking a comprehensive communication platform with VoIP phone systems, collaboration tools, CRM integration, and analytics for enhancing customer interactions and team productivity.

Focusing on communication, Nextiva enables the user to manage the whole sales team through CRM, cloud phone service, and live chat. Through their well-laid-out interface, it empowers the user to handle a sales team containing a large number of people in a single platform. Since communication is a key part of making sales, Nextiva has continued to be one of the top tools used by most of the sales team for its efficient features. This provides all details of the caller and manages the pipeline immediately after every call starts. Nextiva is also popular because of its extensive integration and cost-effectiveness.

Nextiva Pricing Plans

Plan	Yearly Price	Monthly Price
Essential	$18.95/user/month	$25.95/user/month
Professional	$22.95/user/month	$30.95/user/month
Enterprise	$32.95/user/month	$40.95/user/month

Salesloft

Website	Salesloft.com
Free Trial	Not Available
Platforms Supported	Web
Best For	Sales teams looking for a sales engagement platform with email tracking, call automation, analytics, and personalized cadences to streamline outreach and improve sales effectiveness.

Saleloft - sales management software — Top Sales Manager Software – Saleloft

SalesLoft is a dynamic sales engagement platform designed to empower sales teams with advanced tools for effective outreach and communication. The platform offers a comprehensive range of features such as email tracking and automation, call automation, cadence management, and more to enhance sales processes, optimize customer interactions, and drive better results.

The state-of-the-art Modern Revenue Workspace offered by SalesLoft serves as a centralized hub for sellers to efficiently execute digital selling tasks, engage with buyers, gain clarity on their next steps, and access valuable coaching and insights for achieving success. SalesLoft is trusted by numerous high-performing sales teams globally, including renowned names like IBM, Shopify, Square, and Cisco, all of whom leverage its capabilities to drive increased revenue.

Saleloft Pricing Plans

Saleloft offers custom pricing plans. Please get in touch with vendors for pricing details.

Workbooks

Website	www.workbooks.com
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Businesses seeking a comprehensive CRM and business management solution to streamline sales, marketing, and customer service processes, with tools for automation, analytics, and collaboration.

Workbooks’ sales management tool helps in improving the efficiency of sales representatives in a significant manner. Through this tool, managing the sales team becomes a lot more simple as it offers features like real-time reporting, activity tracking, opportunity identification, and so on. Features like activity training will ensure that each lead is paid close attention to and no lead is missed or overlooked at any cost.

This also stores information about each prospect to later use for their targeted campaigning programs. Through its feature called Workbooks Enrich, it provides users with information regarding relevant prospects. This has a double-sided benefit as it helps both the user and the customer to have an exhaustive view of the nature of the business they are dealing with.

Workbooks Pricing Plans

Plan	Price
CRM	$39 per user per month billed annually
Business	$79 per user per month billed annually

Salesforce

Website	www.salesforce.com
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Businesses of all sizes looking for a highly customizable and scalable CRM platform with advanced sales, marketing, customer service, and AI-powered analytics to drive growth and customer engagement.

Salesforce is one of the biggest names in CRM, giving businesses everything they need to manage customers, sales, and marketing in one place. What makes it special are its powerful tools like advanced analytics, sales forecasting, and endless customization options, which are perfect for big and complex organizations. It’s highly scalable, so it grows with your business. With Salesforce, companies get a full 360-degree view of their customers, helping them track, capture, and nurture leads to close more deals successfully.

Salesforce Pricing Plans:

Plan	Price (per user/month, billed annually)
Starter	$25
Professional	$80
Enterprise	$165
Unlimited	$330
Unlimited+	$500

Conclusion

The above-mentioned sale management tools have been in the market for a while now, leading businesses through paths of success. They have all helped in breaking the traditional walls of sales management by bringing automation and customization into the picture. The choice of the right tool is always the key factor in making the best out of these available services and making a positive impact on the business. It will depend on various factors like size, budget, and requirements of the company.

FAQs

What is sales management software?

Sales management software is a solutions designed to assist sales teams in organizing, automating, and optimizing their sales processes to enhance efficiency and effectiveness.

What are the best tools for sales managers?

The following are some of the popular tools for sales managers:

Pipedrive
Clari
Zendesk Sell
Freshsales
HubSpot Sales
Keap
Oracle NetSuite
Nextiva
Salesloft
Workbooks

What is a sale strategy?

It refers to a strategy used by the sales team to position and sell products or
A sales strategy is a well-defined plan outlining the approach, tactics, and actions a business takes to achieve its sales goals and objectives.

Why should businesses use sales management software?

Sales management software streamline sales activities, improve customer interactions, and provide valuable insights, leading to increased productivity, better sales outcomes, and enhanced customer relationships.

What is the role of sales management?

Sales management refers to the planning, implementing, and controlling of sales of a company’s products or services. It also involves recruiting and training the sales team members.

How do these tools help in managing leads?

Sales management tools help in lead management by centralizing lead information, tracking interactions, assigning tasks, and nurturing leads through personalized communication and automated follow-ups.

How do I choose the right sales management tool for my business?

Consider factors like your business size, sales process complexity, integration needs, budget, and user-friendly interface when selecting a sales management tool.

September 10, 2025

Top CRM Tools & Customer Relationship Management Tools for Startups and Businesses in 2025

Customers are an important aspect of any business, and it’s a crucial task to maintain a good customer relationship. Customer Relationship Management (CRM) is a system or software that helps businesses manage and analyze customer interactions and data throughout the customer lifecycle. The goal of CRM is to improve business relationships with customers, help in customer retention, and drive sales growth.

CRM tools are used to store and manage customer data, track customer interactions and interactions, and provide actionable insights to help businesses improve their customer relationships. This can include information about customers’ past purchases, their preferences and behaviors, and any interactions with customer service representatives.

CRM tools can also include tools for automating and streamlining business processes, such as sales forecasting, marketing campaigns, and lead management. By using a CRM system, businesses can more effectively target and personalize their marketing efforts, as well as improve their customer service and support. As CRM is an essential part of any business, here are the top Customer Relationship Management tools for businesses.

5 Best CRM software

The Best Customer Relationship Management (CRM) Tools for Businesses:

Here is the list of top CRM software tools to fulfill various business needs in 2025:

S.No	CRM Software	Key Features	Pricing
1	Zoho CRM Software	Lead management, workflow automation, AI-driven insights	Starts at ₹800/user/month
2	Hubspot CRM	Free CRM, marketing automation, email tracking	Free plan; Paid starts at $20/user/month
3	Salesforce CRM	Highly customizable, AI (Einstein), sales forecasting	Starts at $25/user/month
4	Pipedrive	Sales pipeline visualization, automation, reporting	Starts at $14.90/user/month
5	Creatio CRM	Low-code customization, sales + marketing + service automation	Custom pricing (on request)
6	Freshsales	Built-in phone & email, AI insights, workflow automation	Free plan; Paid starts at ₹999/user/month
7	vCITA	Appointment scheduling, invoicing, client management	Starts at $29/month
8	EngageBay	All-in-one CRM, email marketing, helpdesk	Free plan; Paid starts at $12.74/user/month
9	Zendesk	Customer support, ticketing, omnichannel engagement	Starts at $19/agent/month
10	Apptivo	IT financial management, cost transparency, budgeting	Custom pricing (enterprise)

Zoho CRM Software

Rating	4/5
Mobile Access	Android and iOS
Free Trial	30 Days

Zoho Customer Relationship Management Tools

Zoho CRM is a cloud-based Customer Relationship Management tool, known for empowering organizations with a complete customer relationship lifecycle management solution. It is workable for both small and large businesses. It also comes with a free trial version. This CRM tool is extremely customizable, and smoothly runs with all other apps. The other app features include lead generation and qualification, pipeline analysis, competitive analysis, a single database, offers parent-child relationships between customer accounts and their subsidiaries, creating forms with no coding, uploading forms live instantly, etc.

Pricing Details of Zoho CRM:

There is a free edition and four paid plans, i.e, Standard, Professional, Enterprise, and Ultimate.

Standard	Rs.800/month, billed annually
Professional	Rs.1,400/month, billed annually
Enterprise	Rs.2,400/month, billed annually
Ultimate	Rs.2,600/month, billed annually

Hubspot CRM

Rating	4.4/5
Mobile Access	Android and iOS
Free Trial	14 Days

Hubspot CRM was the winner of the Expert Choice award in 2018, due to its top-class CRM services. It is built as a platform that allows the sales team to get started quickly without making much of changes in their existing workflow.

It is very helpful in creating beautiful contact and company profiles, by keeping a neat organization of every detail from the customer’s communication that has a connection with the company. The features include customizing views, website integration, social media, CRM details, email connections, phone integration, deal and task board, etc.

Pricing Details of HubSpot CRM:

There is a free edition and four paid plans, i.e, Starter, Basic, Professional, and Enterprise.

Starter	$50/month
Basic	$200/month
Professional	$800/month
Enterprise	$2400/month

Salesforce CRM

Rating	4.3/5
Mobile Access	Android and iOS
Free Trial	14-30 days

Salesforce CRM is a cloud-based customer relationship management software platform that helps businesses manage and track customer interactions, sales, and marketing efforts.

The features include account and contact management, lead management, sales forecasting, contact manager, file sharing, campaign influence, calendar, case management, lightning speed solutions, and much more.

The platform also offers a range of customizable tools for customer service, analytics, and collaboration. Salesforce CRM can be used by businesses of all sizes and industries, and it is available in various subscription plans to meet the needs of different organizations.

Pricing Details of Salesforce CRM:

The CRM tool has a Free trial and four paid packages i.e, Lightning Essentials($25/user/month), Lightning Professional ($75/user/month), Lightning Enterprise($150/user/month), and Lightning Unlimited ($300 /user/month).

Lightning Essentials	$25/month
Lightning Professional	$75/month
Lightning Enterprise	$150/month
Lightning Unlimited	$300/month

Pipedrive

Rating	4.2/5
Mobile Access	Android and iOS
Free Trial	30 days

Pipedrive is the winner of the Expert’s Choice Award 2018. It is listed under the top customer relationship management (CRM) tools designed to help businesses manage and track their sales and customer interactions.

The website is built for salespeople and hardcore web app developers. It is a very friendly CRM platform and can be fully mobile-optimized, and can easily integrates its Google Calendar, Google Contacts, and other Google apps.

It offers a range of features such as lead and opportunity management, pipeline visualization, task and calendar management, goal setting, contact history, and integration with other tools such as email and social media.

With Pipedrive, users can create and manage deals, track customer interactions, set reminders and deadlines, and analyze sales performance. It also allows users to customize the CRM system to fit their specific business needs and workflow.

Pricing Details of the Pipedrive CRM Tool:

This tool offers a 14-day free trial and has three best packages, i.e, Essential($9.90/user/month), Advanced ($19.90/user/month), and Professional ($39.90/user/month) when billed annually.

Essential	$9.90/month
Advanced	$19.90/month
Professional	$39.90/month

Creatio CRM

Rating	4.6/5
Mobile Access	Android and iOS
Free Trial	14 days

The Creatio CRM tool is known for being an out-of-the-box customer relationship management (CRM) tool that helps streamline company processes, boost employee productivity, and also to organize CRM data. There are several modules available: Marketing Creatio, Sales Creatio, and Service Creatio, where each module has specialized tools for specific departments.

The features include customer data management, system integration, lead management, time management, sales management tools, communication tools, sales management features, document management compatible with MS Word, knowledge management offline, etc.

Pricing Details of Creatio CRM Software:

The tool offers 14 14-day free trial. And, its pricing plan is divided into three sections: Sales (an end-to-end platform to automate sales processes of any type with no-code), Marketing (a ready-to-use platform to automate marketing campaigns and lead management workflows with no-code), and Service Module (an omnichannel platform to automate customer service workflows of any complexity with no-code). Pricing details for each module are given below:

Sales Module Pricing:

Team	$30/month
Commerce	$35/month
Enterprise	$60/month

Service Module Pricing:

Customer Center	$45/month
Service Enterprise	$60/month

Marketing Pricing Module: Custom Plan

Freshsales

Rating	4.6/5
Mobile Access	Android and iOS
Free Trial	21 days

Freshsales is the winner of the Great User Experience Award 2017. It is listed as a high-quality CRM software tool that is designed for high-velocity teams to keep track of contacts and also solve their inquiries.

It offers a wide range of features, including contact details, communication history, and notes about interactions with customers. It also includes a range of sales and marketing tools, such as lead capture forms, email campaigns, and automated workflows to help businesses manage their sales pipelines and nurture leads.

In addition to its sales and marketing capabilities, Freshsales also offers a range of customer support tools, including a ticketing system and a live chat feature, to help businesses provide timely and efficient support to their customers.

Overall, Freshsales is a comprehensive CRM platform that can help businesses manage and grow their customer relationships by providing a central hub for storing and organizing customer data and communication, as well as a range of tools to support sales, marketing, and customer support efforts.

Pricing Details of Freshsales CRM Software:

The tool offers a free trial for 21 days. Other pricing plans include Growth, Pro, and Enterprise.

Growth	Rs 999/month, billed annually
Pro	Rs 2,799/month, billed annually
Enterprise	Rs 4,999/month, billed annually

vCITA

Rating	4.4/5
Mobile Access	Android and iOS
Free Trial	14 days

vCITA is a customer relationship management (CRM) tool that helps small businesses and freelancers manage their customer interactions and schedule appointments. It is used by professionals such as lawyers, accountants, fitness trainers, photographers, and more. It provides a range of features designed to streamline and automate various aspects of customer management, including appointment scheduling, invoicing, client communication, and task management.

Overall, vCITA is a comprehensive CRM software that can help small businesses automate their customer management processes.

Pricing Details of vCITA CRM Software:

The tool offers a 14-day free trial and has three pricing tools: Essentials ($19/month), Business ($45/month), and Platinum ($75/month).

Essentials	$19/month, billed annually
Business	$45/month, billed annually
Platinum	$75/month, billed annually

EngageBay

Rating	4.6/5
Mobile Access	Android and iOS
Free Trial	For 15 Users

EngageBay is a customer relationship management (CRM) platform that helps businesses manage and organize their customer interactions and data by integrating sales, marketing, and service activities in one place. Its primary purpose is to generate leads and get loyal supporters. The features include sales and marketing automation. contact management, Facebook Ads, analytics, ticket management, email marketing, social media management, live chats, lead generation and nurturing, customer service and support, and analytics and reporting.

Introduction to EngageBay CRM platform

Pricing Details of EngageBay CRM Software:

EngageBay offers a free trial and three paid plans: a basic, growth, and a Pro plan.

Basic	$11.95/month, billed annually
Growth	$45.99/month, billed annually
Pro	$73.59/month, billed annually

Zendesk

Rating	4.3/5
Mobile Access	Android and iOS
Free Trial	14 Days

Zendesk is a customer service-focused CRM designed to make customer support simple and efficient. It offers an advanced ticketing system with automated routing and SLAs, self-service portals where customers can find answers on their own, and AI-powered bots that handle routine queries. Businesses can also use their analytics and customizable dashboards to track performance and gain insights. Plus, Zendesk integrates easily with popular tools like Salesforce, Shopify, and Slack, making it a complete solution for customer support and sales automation.

Pricing of Zendesk CRM Software:

Suite Team	$19/agent/month, billed annually
Suite Growth	$55/agent/month, billed annually
Suite Pro	$115/agent/month, billed annually

Apptivo

Rating	4.4/5
Mobile Access	Web-based (Cloud)
Free Trial	Not Available

Apptio - CRM platform — Apptio – CRM platform

Apptio may not be as well-known as Zoho or Salesforce, but it works just as well and offers users plenty of flexibility at a lower price. It brought together useful apps like Office 365, G Suite, Dropbox, and PayPal in one place, making it easier to manage everything. A free version was available for up to 3 users, while paid plans started from just $8 a month. People could use Apptivo on Mac, Windows, mobile phones, or directly on the web, and 24/7 online support was also provided to help whenever needed.

Pricing of Apptivo CRM Software

Plan	Pricing
Costing Essentials	~$80,040/year for managing up to $25M in IT spend
Costing Standard	~$110,040/year for managing up to $25M in IT spend

Conclusion

Choosing the right CRM software can make a huge difference in how efficiently your business manages customer relationships, sales, and support. Each tool has its strengths; some excel in automation, others in customization or affordability. By understanding your business needs, team size, and budget, you can pick a CRM that not only organizes your customer data but also drives growth, improves customer satisfaction, and saves time. Investing in the right CRM is a strategic move that invests in the long-term success of your business.

FAQs

What is CRM?

CRM stands for “Customer Relationship Management” and refers to all strategies, techniques, tools, and technologies used by enterprises for developing, retaining, and acquiring customers.

What are the best customer relationship management (CRM) software platform in 2025?

The Top-Rated CRM software product for 2025 includes:

Zoho CRM
Hubspot CRM
Salesforce CRM
Pipedrive
Creatio CRM
Freshsales
vCITA
EngageBay

How much does a CRM system cost?

Most CRM tools range from $10 up to hundreds of dollars per user per month. The more expensive plans usually have much more advanced features and increased access to customer support.

What are the 4 pillars of CRM?

Workforce, Strategy, Processes and Technology constitute the four pillars of CRM.

What is a CRM framework?

The customer relationship management framework is the way in which companies manage their customers.

Should I consider a free CRM tool?

If you have a small business with basic customer relationship management needs, a free CRM may be sufficient. However, if you have a larger business with more complex customer relationship management requirements, a paid CRM with more advanced features and support may be a better choice.

What other tools integrate with CRM software?

There are a wide variety of tools that can integrate with CRM software to enhance its functionality and enable businesses to more effectively manage their customer relationships. Some examples of tools that commonly integrate with CRM software include marketing automation, project management, social media, email marketing, financial tools, customer service, and support tools.

August 21, 2025

Karthik Jakranpally: A Decade of Excellence in Salesforce CRM Development and Leadership
California [US] October 10: Karthik Jakranpally, a seasoned Salesforce expert with over 10 years of experience, has carved out a notable career in the Salesforce ecosystem. His journey, marked by certifications and hands-on expertise, reflects his deep understanding of development, administration, and implementation within Salesforce CRM. Karthik’s ability to lead diverse teams both onshore and offshore, while managing the complexities of agile environments, has made him a standout figure in the tech world, particularly in the areas of banking, finance, and healthcare.

Certified Expertise and Technological Acumen

Karthik’s impressive certification portfolio is a testament to his commitment to mastering Salesforce’s vast capabilities. He holds four pivotal certifications:
- Salesforce Certified Administrator
- Salesforce Certified Advanced Administrator
- Salesforce Certified Service Cloud Consultant
- Salesforce Certified Platform Developer I
These certifications lay the foundation for his expertise in Salesforce Clouds, including Sales Cloud, Service Cloud, Health Cloud, and Financial Services Cloud (FSC). His technical acumen spans various Salesforce tools and technologies, with core competencies in Apex, Lightning Web Components (LWC), and Flows, allowing him to drive performance optimization and superior user experiences. Notably, Karthik’s knowledge of Salesforce Lightning, Apex, Aura, and Visualforce has enabled him to deliver impactful and scalable solutions for his clients across industries.

A Leader in Salesforce Implementation

In his current role as a Senior Salesforce Developer with Valiant IT Services Inc., Karthik has been instrumental in supporting the financial sector. Leading the Salesforce development and customization for a 300-user Salesforce org, he has played a key role in enhancing business processes, automating workflows, and implementing solutions tailored to the client’s unique needs. His leadership in managing Salesforce Financial Services Cloud (FSC) has revolutionized how client management and regulatory compliance are handled, streamlining client onboarding and improving customer engagement. Additionally, Karthik’s integration expertise through Apex REST API has fostered seamless data flow between Salesforce and external systems.

At Valiant IT Services, Karthik has been tasked with complex projects that required building and deploying new custom objects, optimizing UI/UX through Lightning Web Components, and mentoring junior developers. His meticulous focus on business automation through Process Builder, Lightning Flows, and Approval Processes has significantly improved operational efficiency. He has also contributed to designing and executing test cases with the QA team, ensuring that projects meet the highest standards of quality and performance.

Driving Innovation in Healthcare with Salesforce Health Cloud

Karthik’s previous experience with Talent IT Services Inc allowed him to bring innovation to the healthcare industry. Working as a Senior Salesforce Developer, he was part of a pivotal project focused on integrating Salesforce Health Cloud with external systems. The project required pulling clinical data from external sources and mapping it to Salesforce objects, a task he accomplished with precision using REST API integrations. This integration enabled healthcare providers to manage patient data efficiently, driving payer sales and improving provider services. His work on creating patient scheduling systems via Salesforce Scheduler and managing cases through Service Cloud greatly enhanced operational workflows within healthcare facilities.

His responsibilities included optimizing Health Cloud implementations, automating business processes through Lightning Web Components (LWC) and Aura Components, and overseeing CI/CD pipelines using Salesforce DX and Jenkins, which reduced deployment times significantly. Karthik’s contributions to the healthcare domain have ensured that patients receive timely care while improving how healthcare organizations manage their processes.

Building a Strong Foundation in Financial Services and Technology

Karthik’s foray into the world of Salesforce began in the financial services sector. He worked on projects that involved creating Salesforce-based solutions to automate and manage financial products for banking institutions. His role as a Salesforce Developer involved customizing the Salesforce platform to streamline workflows, improve user functionality, and integrate with external systems. His early expertise in building Apex REST API web service classes, automating workflows, and customizing user interfaces laid the foundation for his continued success in more complex roles.

His attention to detail, whether working on complex SOQL and SOSL queries or integrating external systems, has been pivotal to the smooth operation of the financial systems he developed. These solutions allowed his clients to manage their financial products more effectively, streamline product offers, and enhance reporting capabilities. Throughout this period, Karthik showcased his ability to simplify complicated processes, establishing a standard of excellence that he has maintained throughout his career.

A Visionary Mentor and Agile Team Leader

Beyond his technical prowess, Karthik has proven himself as a capable and inspiring leader. Whether it’s mentoring junior developers or liaising with product teams, architects, and business analysts, Karthik’s collaborative approach ensures that projects run smoothly from inception to completion. His leadership has been pivotal in delivering high-quality results within agile environments, and his commitment to fostering growth in others highlights his passion for mentorship.

Karthik’s dedication to continuous learning, combined with his experience in deploying Salesforce DX packages and API development, has solidified his role as a thought leader in the Salesforce domain. His ability to bridge the gap between development, business needs, and technological advancements has positioned him as a crucial asset in any team he leads.

Karthik Jakranpally is a dynamic force in the Salesforce community, with a proven track record in developing innovative solutions that enhance business processes across various industries. His mastery of Salesforce technologies, combined with his leadership skills and passion for mentoring, has set him apart as a thought leader in the field. Whether working in finance, healthcare, or banking, Karthik continues to push the boundaries of what is possible within the Salesforce ecosystem, helping organizations achieve operational excellence and drive growth.

With a career that reflects adaptability, dedication, and technological expertise, Karthik’s contributions to the Salesforce landscape are poised to leave a lasting impact for years to come.

Salesforce – Success Story | Company Profile | All You Need To Know

Founded on February 3, 1999, Salesforce is a cloud-based software company. Know more about its company profile, history, business model and the latest news.

StartupTalkySarika Anand
October 10, 2024
Top 10 Generative AI Companies in 2023

With the launch of ChatGPT in November 2022, the focus on generative AI has increased. If there’s a talk about Generative AI around you, you might notice OpenAI or one of its products, say ChatGPT, being mentioned. Generative AI is a type of artificial intelligence that focuses on generating new data that is similar to existing data. This is typically done using deep learning algorithms such as generative adversarial networks (GANs) or variational autoencoders (VAEs).

I’m quite impressed by what generative AI has achieved so far, especially in generating high-quality images, videos, audio clips, and natural language text.

Multi-billion dollar business [processes] are being rewritten thanks to generative AI, says Shobhit Varshney, IBM Consulting.

The ability of generative AI models to learn complex patterns and relationships between inputs and outputs makes it possible to produce diverse and highly accurate outputs that can be used in various fields including entertainment, education, advertising, marketing, finance, healthcare, and scientific research, to name a few.

Generative AI models have achieved what was considered impossible five-six years ago. Creative labor which was once under the realm of humans, has been surpassed by machines. Machines can now create things entirely new – write code, poetry, and stories, design 3D products, and create images and videos with little to no human help. It is a rapidly evolving domain that has many potential applications and benefits for various industries and sectors. It is also a challenging and complex field that requires a lot of research and development.

The impact of generative AI on our day-to-day life can be summed up by this response given by an employee at OpenAI answering the question “What would your life look like if we didn’t have OpenAI?”, ‘I wouldn’t know how to code’ (was the answer).

This person might have studied computer science at school for instance but that’s not the point we are trying to make. Generative AI tools like ChatGPT can provide help with complex tasks at hand.

However, there are concerns surrounding privacy, safety, fairness, bias, explainability, interpretability, accountability, and security when deploying generative AI systems.

Generative AI has the potential to significantly transform our lives in numerous ways (good and bad). For example, generative AI algorithms can generate synthetic information from input data, creating realistic fake news reports, social media posts, deep fake videos, manufactured terrorist evidence, artificial radioactivity levels & nuclear reactor core temperature readouts influencing geopolitical decisions. By processing huge amounts of data, some call it “artificial general intelligence,” enabling them to handle problems as humans do.

More worrisome is, “Hyperrealism in video manipulation” i.e., video manipulation with the use of technology to create videos that are so realistic that they are indistinguishable from real life. People should be worried.

As deep fakes advance, people might eventually reach a point where they’re unable to discern whether certain types of information were generated by machines, resulting in misinformation spread more effectively, intensifying polarization trends previously magnified by filter bubbles’ reinforcement during post-truth era Facebook pivot to messaging monopoly (which is also a worrying trend). It is therefore essential to continue researching these issues to help balance the benefits of generative AI against potential risks and ensure their responsible use.

Overall, generative AI shows great promise and holds significant potential, opening doors to new possibilities in many industries and disciplines.

Let’s look at this list of the top 10 Generative AI companies dedicated to the research and development of Artificial Intelligence and Deep Learning:

OpenAI
DeepMind
IBM Watson and Watsonx
Alphabet (Google)
Salesforce
Microsoft
Adobe
Intel
Writesonic
NVIDIA

OpenAI

Company OpenAI

Founders Elon Musk, Sam Altman, Ilya Sutskever, Greg Brockman, Wojciech Zaremba, and John Schulman

Founded December 11, 2015

Headquarters San Francisco, United States

Top AI Generative Companies – OpenAI

OpenAI is renowned for its work on generative language models and is quite popular with its overnight hit ChatGPT AI chatbot which amassed 1 million users within 5 days of its launch. Its GPT (Generative Pre-trained Transformer) series, including GPT-3 and GPT-4, has gained attention for its ability to generate human-like text and engage in natural language conversations. Before ChatGPT, OpenAI developed InstructGPT which became the basis of ChatGPT, a chatbot model, capable of taking user instructions that were absent in its GPT models.

OpenAI’s models have been utilized for various applications, including content generation, language translation, chatbots, and its DALL-E project focuses on generating images from textual descriptions, allowing users to create unique and imaginative visual content which is also a great success.

In 2023, OpenAI launched its latest product, the ChatGPT Plus, based on its GPT-4 LLM. However, it is not free for all users and you need to buy a $20/month subscription.

DeepMind

Company Google DeepMind

Founders Demis Hassabis, Shane Legg, and Mustafa Suleyman

Founded September 23, 2010

Headquarters London, England

Top AI Generative Companies – Google DeepMind

DeepMind is a British artificial intelligence company that was acquired by Google in 2014 and its generative AI research spans various domains, including reinforcement learning, robotics, and healthcare. It has developed novel generative models and algorithms, such as the Deep Q-Network (DQN) for game playing and the Generative Query Network (GQN) for scene representation and generation. It aims to develop generative models capable of producing more complex and flexible outputs.

IBM Watson and Watsonx

Company IBM

Founders Charles Ranlett Flint and Thomas Watson Sr

Founded June 16, 1911

Headquarters Armonk, New York, U.S.

Top AI Generative Companies – IBM Watson and Watsonx

IBM has also been working on generative AI for many years, and they have made several significant achievements. Watsonx is their upcoming ‘enterprise-ready AI and data platform’ designed to multiply the impact of AI across your business. But IBM has been dedicated to AI and cloud computing for decades now.

In 2014, IBM released Watson AI, a platform for building and deploying AI models. It combines generative AI techniques with natural language processing (NLP) and machine learning to provide advanced cognitive solutions for businesses across multiple industries and has been widely adopted across industries, including healthcare, finance, and customer service. Watson AI encompasses a suite of cognitive computing technologies and services that can derive insights from large amounts of structured and unstructured data.

Later in 2017, IBM released Watson Assistant, a chatbot platform that can be used to create conversational AI experiences. WA is very popular and it is being used to provide customer service across the world. It was followed by the release of Watson Discovery in 2019, a platform for finding insights into data.

Alphabet (Google)

Company Alphabet

Founders Larry Page and Sergey Brin

Founded October 2, 2015

Headquarters Googleplex, Mountain View, California, U.S.

Top AI Generative Companies – Alphabet

Alphabet has several generative AI technologies, including Google Brain and Google Translate. Google Brain is a research project that is focused on developing new AI technologies Translate can be used to translate text from one language to another. It uses a variety of AI technologies, including NMT, to provide accurate and reliable translations.

Google Brain’s Generative Adversarial Networks (GANs) are a type of machine learning algorithm that can be used to generate realistic images, text, and other types of data. It also developed Transformers, a type of neural network that can be used for natural language processing tasks, such as machine translation and text summarization.

Alphabet also developed NMT which uses neural networks to translate text from one language to another. Alphabet is best for scalability, and offers generative AI support in its cloud platform Vertex AI, as well as a generative AI app builder and generative AI features in its Workspace suite.

In 2023, Google launched its generative AI chatbot Bard which it still calls an experiment. Bard AI can, like ChatGPT, can generate text, and creative content and provide information in a human-like text. You can access BardAI on its official website by login into your Google account.

Google’s Bard Vs. ChatGPT: Who Wins the AI Battle?

The use of Google’s Bard and ChatGPT depends upon user needs and how one uses these tools, though a careful approach and fact-checking of some facts, is certainly needed.

Abira DuttaStartupTalky

Salesforce

Company Salesforce

Founders Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez

Founded February 3, 1999

Headquarters Salesforce Tower, San Francisco, California, U.S.

Top AI Generative Companies – Salesforce

Salesforce is a leading customer relationship management (CRM) platform that integrates generative AI algorithms into its CRM platform to enhance customer engagement and personalization. Through machine learning and natural language understanding, Salesforce’s generative capabilities enable features like automated email response generation, chatbot interactions, and predictive analytics to improve the overall customer experience.

The integration of AI into Salesforce’s CRM platform provides customers with an enhanced level of service that would be impossible without this technology. Automated emails can respond quickly to inquiries while chatbots provide more personalized responses in real-time than could ever be achieved by manual processes alone. Predictive analytics allows for better segmentation of customers based on their needs or behaviors which leads to improved targeting strategies for marketing campaigns as well as other initiatives such as product recommendations or upsell opportunities tailored specifically for each user.

Microsoft

Company Microsoft

Founders Bill Gates and Paul Allen

Founded April 4, 1975

Headquarters One Microsoft Way Redmond, Washington, U.S.

Top AI Generative Companies – Microsoft

Microsoft has been at the forefront of generative AI development for many years, and they have made several significant achievements. In 2017, Microsoft released Azure Machine Learning, a cloud-based platform that enables users to build and deploy their machine learning models. It is now one of the most popular platforms in the world and is used by many companies developing generative AI solutions. Additionally, Microsoft developed Power BI as an enterprise intelligence tool to help businesses analyze data more effectively and generate reports automatically.

More recently in 2020, Microsoft partnered with OpenAI to release GPT-3 which has facilitated numerous applications such as chatbots or content generators for creative writing tools among others. This powerful language model can be trained on large datasets quickly so that it can produce better results than traditional methods like natural language processing (NLP). GPT-3’s ability to understand context makes it able to create highly personalized experiences based on user input without requiring complex programming knowledge from developers building applications using this technology.

In February 2023, Microsoft launched Bing AI and the New Edge browser that uses OpenAI’s GPT-4 language model to access the web and generate responses. The Bing Chat (Bing AI), can be accessed on the Microsoft Edge browser, however, it is not yet available to everyone.

Google’s Bard Vs. Microsoft’s Bing Chat: The Clash of Titans

Both Google’s Bard and Microsoft’s Bing Chat are performing well. Bard hasn’t been yet launched here in India; however, you can use Bing Chat.

Abira DuttaStartupTalky

Adobe

Company Adobe

Founders John Warnock and Charles Geschke

Founded December 1982

Headquarters San Jose, California, U.S

Top AI Generative Companies – Adobe

You might already be familiar with Adobe and even used some of their products like Adobe Photoshop, Acrobat, Premier Pro, etc.

When it comes to generative AI, Adobe leverages generative AI within its creative software suite to empower artists and designers. Their generative tools allow users to generate, manipulate, and enhance images, videos, and designs using AI-powered algorithms. This includes features like content-aware fill, intelligent upscaling, and automatic image editing suggestions.

Intel

Company Intel

Founders Gordon Moore and Robert Noyce

Founded July 18, 1968

Headquarters Santa Clara, California, U.S.

Top AI Generative Companies – Intel

Intel is well-positioned to lead the way in the development and adoption of generative AI and also working on several other generative AI technologies including the Nervana Neural Network Processor (NNPP), which is a custom-designed processor for deep learning applications. It is designed to accelerate the training and inference of neural networks, making it ideal for generative AI applications. It also developed OpenVINO Toolkit, a software development kit that makes it easy to develop and deploy deep learning applications on Intel hardware. While Nervana provides specialized hardware and software optimizations for efficient training and inference of generative models, OpenVINO offers a unified toolkit for optimizing and deploying these models across diverse Intel hardware platforms.

Intel has an AI-dedicated arm namely Intel AI Lab, which is a research lab that is focused on developing new generative AI technologies. The Intel AI Lab has developed several generative AI technologies that include Generative Adversarial Networks (GANs, Transformers, and Neural Machine Translation (NMT). The research output from Intel Labs contributes to Intel’s product roadmap and strategy, influencing the development of future Intel processors, platforms, and technologies. Intel is committed to making generative AI accessible to everyone.

Writesonic

Company Writesonic

Founder Samanyou Garg

Founded October 2020

Headquarters San Francisco, California, United States

Top AI Generative Companies – Writesonic

Writesonic is a company that develops AI writing tools. The company was founded in 2021, headquartered in Austin, Texas. It offers a variety of AI writing tools, including Jasper AI, a large language model that can produce text, translate languages, write a diverse set of creative content, and answer questions in an informative, essay kinda way when prompted.

It is a rapidly growing company. In 2022, the company raised $125 million in a Series A funding round led by Insight Partners.

In the AI writing space, the company’s tools are used by businesses and individuals around the world to create high-quality copy, headlines, slogans, captions, and other content faster.

NVIDIA

Company NVIDIA

Founders Jen-Hsun Huang, Curtis Priem, and Christopher Malachowsky

Founded April 5, 1993

Headquarters Santa Clara, California, U.S.

Top AI Generative Companies – NVIDIA

NVIDIA is a leading manufacturer of graphics processing units (GPUs) and has made significant contributions to generative AI, particularly through its work on generative adversarial networks (GANs). GANs are composed of two neural networks: a generator network and a discriminator network that compete with each other during training. NVIDIA’s research in this area has resulted in advancements such as image synthesis, style transfer, super-resolution, etc.

Furthermore, NVIDIA’s Megatron-Turing NLG is an LLM that can generate text from large datasets of code or text; it can also be used for language translation or creative writing tasks. Additionally, they have developed Jarvis – an AI conversational chatbot powered by Megatron-Turing NLG which enables natural conversations between humans and machines. This technology could be applied to many areas such as customer service support or education where communication between people would benefit from the use of natural language processing tools like those provided by NVIDIA’s products.

Generative AI Is About To Reset Everything, And, Yes It Will Change Your Life | Forbes

Conclusion

The advances in generative AI have enabled them to develop powerful tools that facilitate human interaction with computers using natural language processing techniques.

Overall, these advancements from the above-mentioned companies demonstrate how far generative artificial intelligence technology has come since its inception, and how much potential there remains within this field going forward. Please note that the generative AI landscape is rapidly evolving, and new companies might emerge or gain prominence over the next few months or years. This list of companies is not exhaustive and based upon personal research into their products and research work toward the development of AI and deep learning.

FAQs

What is generative AI?

Generative AI is a type of artificial intelligence that focuses on generating new data that is similar to existing data. This is typically done using deep learning algorithms such as generative adversarial networks (GANs) or variational autoencoders (VAEs).

What is the latest product launched by OpenAI?

In 2023, OpenAI launched its latest product, the ChatGPT Plus, based on its GPT-4 LLM.

What is the latest generative AI Chatbot of Google?

In 2023, Google launched its generative AI chatbot Bard which it still calls an experiment.

What does Writesonic do?

Writesonic is a company that develops AI writing tools. It offers a variety of AI writing tools, including Jasper AI, a large language model that can produce text, translate languages, write a diverse set of creative content, and answer questions in an informative, essay kind of way when prompted.

July 27, 2023

Top 11 No Code Development Platforms You Should Know in 2023

The world of technology is constantly evolving, and no-code development platforms are one of the latest innovations to emerge. These platforms allow users to create software applications, websites, and even mobile apps without having to write a single line of code. Whether you’re a business owner, a marketer, or a non-technical professional, no-code development platforms offer a fast and affordable way to turn your ideas into reality.

Whether you’re looking to build a simple website, create a mobile app, or launch a complex enterprise solution, a no-code development platform can help you get there. In this blog, we’ll help you find the right platform for your next project, and provide tips and best practices for using it effectively.

So, if you’re ready to take the first step towards building your next software project without code, join us as we dive into the world of no-code development platforms!

What is a No Code Development Platform?

A No Code Development Platform is a software solution that enables users to create applications, websites, and other software systems without writing any code. It typically provides a visual interface, drag-and-drop functionality, and pre-built templates and components that allow users to design, build, and launch their applications with little or no coding knowledge. The goal of these platforms is to make software development more accessible, efficient, and cost-effective by removing the need for complex coding and reducing the time and resources required to launch a software project.

How to Find the Right No Code Development Platform?

Finding the right No Code Development Platform can be a challenging task, but there are a few key factors to consider that can help you make an informed decision:

Project Requirements: Consider what you want to build and what type of functionality is needed. Some platforms specialize in specific types of projects, such as website builders or mobile app creators, so it’s important to choose a platform that fits your needs.
User-Friendliness: The platform should be easy to use and accessible, even for non-technical users. Look for platforms that provide a visual interface, drag-and-drop functionality, and a user-friendly design.
Integration and Customization: Check if the platform integrates with other systems and tools that you use, and if it allows for customization to meet your specific requirements.
Scalability: Consider the growth of your project and whether the platform will support your needs as your project grows.
Support and Resources: Look for a platform that provides robust support and resources, such as tutorials, forums, and documentation.
Price: Consider the cost of the platform and the features it offers. Some platforms offer free basic plans, while others require a monthly or yearly subscription.

By taking these factors into consideration, you’ll be able to find the right No Code Development Platform for your next project.

Top 11 No-Code Development Platforms

We’ll explore some of the best no-code development platforms available in the market today. Each platform offers a unique set of features, benefits, and drawbacks, and we’ll provide a comprehensive overview of each one to help you make an informed decision. From drag-and-drop builders that make it easy to create simple applications, to AI-powered tools that can generate code for you, we’ll cover it all.

Airtable
Nintex
Quixy
Appy Pie
AppSheet
Ninox
Salesforce Platform
QuickBase
WebFlow
Knack
Outgrow

Airtable

Website	Airtable.com
Rating	4.7 out of 5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad

no code development platform — Airtable No Code Development Platform

Airtable is a super-flexible no-code database, with a spreadsheet interface and connections to your favourite best no-code development tools. The fields for the Airtable table are kind of cells in a spreadsheet but have types such as checkbox, phone number, and drop-down list, and may reference file attachments like pictures.

Airtable is a spreadsheet-database hybrid, with the features of a database but applied to a spreadsheet. You will be able to create a database, set up column types, add records, link tables to one another, collaborate, sort records and publish views to external websites.

Features of Airtable

Organize anything, with anyone, from anywhere: Airtable’s native mobile and desktop apps make it easy to edit, comment, and collaborate in real-time — changes are instantly synced across everyone’s devices.
Unique field types for your content: Airtable fields can handle any content you throw at them. Add attachments, long text notes, checkboxes, links to records in other tables—even barcodes. Whatever you need to stay organized.
Configure the perfect view: Break free of the grid. Powerful filtering, sorting, and grouping gives you the freedom to arrange your work just the way you like. Choose the right views for your content, and save them for easy access at any time.
Link related content intelligently: Say goodbye to duplicate data entry. It only takes a few clicks to link records between tables, creating smart relationships.

Pros:

200+ templates are available
Pre-built extensions
Free plan is available
iOS and Android app is available
Free trial on a paid plan
Articles, webinars, and help center support
Easy to use

Cons:

Automation is little clunky
Big learning curve for beginners

Airtable Pricing

Plan	Yearly Pricing	Monthly Pricing
Free	$0/user/month	$0/user/month
Plus	$10/user/month	$12/user/month
Pro	$20/user/month	$24/user/month
Enterprise	Custom Pricing	Custom Pricing

Try Airtable for Free

Nintex

Website	www.nintex.com
Rating	4.1 out of 5
Free Trial	Available
Platforms Supported	Web

Nintex is the best no-code development platforms software company based in Bellevue, Washington. It is a business process management software integrated with enterprise service platforms including SharePoint, Office365, Salesforce, and Google Drive. Since 2018, Nintex has entered the business process mapping and robotic process automation markets with two company acquisitions.

The Nintex platform is a powerful set of integrated and intelligent solutions that empower lines of business and IT professionals which helps in unlocking the transformational business benefits of intelligent process automation technologies.

Features of Nintex Process Platform

This platform includes capabilities for advanced workflow, process mapping, and management, mobile apps, process intelligence.
It is faster and easier than ever for public and private organisations to automate and optimize business processes.
It gives services possible to ensure customer needs and maximized productivity.
With clicks not code, it is faster and easier than ever for public and private sector organisations to automate, orchestrate and optimize business processes.
With Nintex, enterprises can design, deploy and manage the best solutions and services possible to ensure customer needs are met and productivity is maximized.

Pros:

Easy integration with built-in drag-and-drop connector
Free trial is available
Live chat support
Pre-built process map and workflow
RPA bot templates
Mobile app is available

Cons:

Lack of learning resources
Pricing is very high

Nintex Process Platform Pricing

Nintex offers various packages at custom price depending on your needs. You can directly contact vendor to get a quote for Nintex Process Platform.

Quixy

Website	Quixy.com
Rating	4.6 out of 5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad

Quixy is a cloud-based user-friendly no-code application development and BPM platform that empowers business users with no coding skills to automate processes and workflows to build simple to complex enterprise-grade applications, using simple drag and drop design, ten times faster compared to the traditional approach consequently enhancing efficiency, transparency, and productivity of business operations.

The platform includes an integrated cloud database, a visual application builder, enterprise-grade security, regulatory compliance, and scalable global infrastructure. Quixy provides dozens of pre-built solutions for a variety of use cases such as CRM, Project Management, HRMS, Travel and Expense Management, Service Request and Incident Management, and much more.

The no-code, low-code development platform market is projected to grow from USD 13.2 billion in 2020 to USD 45.5 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 28.1%. Quixy’s competitors are other B2B low-code and no-code companies offering enterprise application development platforms. Some of them include Nintex, Quickbase, Betty Blocks, Appian, Outsystems, Mendix, Kintone, etc.

Features of Quixy

Build user interface the way you want it.
Model Processes and build workflows.
Ready to use templates and components.
Datatables and functions.
Seamlessly integrate and extend applications.
Document Generator for faster, error-free operations.
Reports that give you actionable insights.
Build your own dashboard.
Test with Quixy Simulator.
Rapidly deploy apps.
Task notifications, reminders and escalations.
Enterprise Ready.

Pros:

40+ charts and report
Configurable dashboard
14 days free trial
Quixy Academy course to help you learn the software
Live chat support
Multi-factor authentication
IOS and Android app is available

Cons:

Poor UI/UX
Average app library

Quixy Pricing

Plan	Pricing
Solution	Contact Sales
Platform	$20/user/month, billed annually
Enterprise	Contact Sales

Appy Pie

Website	www.appypie.com
Rating	4.6 out of 5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad

Appy Pie is the most flexible No-code development platform released for android, ios, fire os, windows phone, and blackberry platforms which helps users to create and monetize different types of apps. Appy Pie makes it convenient to connect over 300 apps for tasks like scheduling and setting reminders. The platform also provides an advanced automated workflow. It is ideal for small to medium-sized businesses. All you need to do is select the right theme and features for your needs, and you’re ready to go.

The purpose of the software is to give small and midsize business owners operate the software they use. Appy Pie launched a beta version of its WYSIWYG mobile app on 14 April 2015 which is run by global tech. In August 2018 Appy Pie announced which allows users to create a website. In June 2019 a Chatbot was added to Appy Pie. It also added other forms of software allowing users to improve the quality of images, help desk software, and others.

Appy Pie – No Code Application Development Platform

Features of Appy Pie

App Builder: Make your own app the no-code way, with advanced features and go mobile with your business.
Website Builder: Build your online presence using website maker and reach out to more customers worldwide.
Design: Design creative artworks and banners, create logos, edit your photos and so much more online!
Domain Registration: Buy a perfect domain, business emails, and bring your business online, in just a few minutes.
Developer Platform: Build a Appy Pie Connect Integration, instantly connect with 300+ apps and save more time and money for free.
Chatbot Builder: Create your own chatbot and lighten the burden of your sales team by letting the chatbot answer common queries.

Pros:

Easy drag-and-drop interface
Easy integration with tools like Slack and MailChimp
Intuitive App Builder
Detailed App Analytics
Live chat support
Free trial is available

Cons:

Lack of learning resources
Poor user interface

Appy Pie Pricing

Plan	Pricing
Basic	$16/app/month or $12/app/month when billed annually
Gold	$36/app/month or $25/app/month when billed annually
Platinum	$60/app/month or $40/app/month when billed annually
Enterprise	Custom Price

AppSheet

Website	www.appsheet.com
Rating	4.8 out of 5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad

AppSheet provides a no-code development platform for an application code that helps users to create mobile, tablet, and net applications victimization information sources like Google Drive, Dropbox, Office365, and alternative cloud-based computer programs and information platforms.

This platform is usually used for a bunch of business use cases alongside project management, consumer relationship management, field inspections, and personalized. Later, Appsheet was taken by Google in January 2020.

The platform is offered on the marketplace for every self-service and an organization licensing model with great deal governance, data analytics, and performance decisions.

Build no-code apps with AppSheet

Features of Appsheet

Streamline Data Collection: Improve data gathering methods by logging GPS coordinates, capturing and annotating images, accepting signatures, and scanning barcodes—with or without a network connection.
Collaborate More Efficiently: Update and maintain existing data sets more effectively, while ensuring security and organisation policies.
Collaborate with teammates, updating data securely
Gain Instant, Actionable Insights: Analyze and monitor collected and updated data in real-time with customizable dashboards and automatic notification workflows.
Collect data from any device, instantly syncing to the original data source
Machine Learning Intelligence: Create apps with the power of machine learning, no data scientists required.

AppSheet compatible information sources contain:

Google sheets
Google forms
Microsoft Excel on Office 365
Microsoft Excel on Box
Smartsheet
Salesforce
Microsoft SQL server
MySQL
PostgreSQL
Amazon DynamoDB

Pros:

Advance app automation
App testing for upto 10 users at no cost
Kanban dashboard
Third-Party integration
Help Center articles
Easy-to-use dashboard

Cons:

Slow support
Steep learning curve

AppSheet Pricing

Plan	Pricing
Premium	$5/user/month
Pro	$10/user/month
Enterprise Standard	Custom Pricing
Enterprise Plus	Custom Pricing

Ninox

Website	Ninox.com
Rating	4.8 out of 5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad

no code platforms — Ninox Database – Dashboard

Ninox is another best no-code platform in the the top list. It is a cloud-based data entry solution used by small and midsize organizations. Ninox helps in creating your own business application that match your workflow. The solution helps in building database applications using features such as built-in templates, custom actions, scripting and drag and drop formulas. The database can be stored either on-premise or in the cloud. Ninox enables you to seamlessly integrate and customize various applications, ranging from CRM, ERP, HR, Accounting, Sales and project management to maximize your operational efficiency.

Features of Ninox

Build Custom Apps: Drag & drop to quickly arrange forms, charts and reports.
Invite your team: All your data in a central, smart workspace – no communication overhead.
Work from anywhere: Ninox runs on all your devices – with or without internet connectivity.
Fully customizable: With just a few clicks, you can create forms, views and graphs without any limitations. Make it a perfect fit for your business.
Create reports and visualize data: Ninox handles a vast amount of data effortlessly. Choose from different views like Kanban, Gantt, Cards and Diagrams to visualise your results.

Pros:

30-day free trial
Drag-and-drop editor
Variety of customizable templates
Tutorial videos are available to learn
Zapier integration
Community support
Interactive interface

Cons:

Limited customization option
Documentation is insufficient

Ninox Pricing

Plan	Pricing
Starter	$12.00 plus VAT per license and month (billed annually)
Professional	$24.00 plus VAT per license and month (billed annually)
Enterprise	Custom Price

Salesforce Platform

Website	www.salesforce.com
Rating	4.3 out of 5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad

The Salesforce Platform enables you to rapidly develop enterprise applications that facilitate employee engagement, customer satisfaction, performance tracking, and comprehensive integration. Salesforce Platform is a suite of tools and services – including Force, Heroku Enterprise, and Lightning – that enables businesses to quickly build and deploy custom applications. Through Salesforce, business users can design, experiment with, and execute regulations in a few clicks. Additionally, templates offer a fast way to launch online applications portals so their processing is done against numerous rules efficiently.

Features of Salesforce Platform

Application Development: Speed up and automate various aspects of your business by using low code application development.
Automation: Enable people, automate processes, and link systems with Salesforce Genie Customer Data Cloud.
Security: Protect your business with Shield and its built-in tools.
Hyperforce: Using security, privacy, and agility, you can expand globally while still providing local customer service.
Sandboxes: Secure development environments: Confidently build, test, and deploy changes.
Einstein Intelligence: Leverage AI to create exceptional customer experiences and drive growth.

Pros:

Excellent support
Free trial is available
Seamless integration with other Salesforce products
AI recommendation
Easy to use and develop application
Workflow automation

Cons:

Reporting feature can be buggy
Customization is not very easy

Salesforce Platform Pricing

Plan	Pricing
Platform Starter	$25/user/month (billed annually)
Platform Plus	$100/user/month (billed annually)
Platform Plus	Custom Price

QuickBase

Website	www.quickbase.com
Rating	4.5 out of 5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad

QuickBase’s no-code platform makes it simple to develop, link, and modify business applications that address visibility and workflow issues without the need to replace any existing system. QuickBase enables teams to collaborate on a shared data repository to create forms, run reports, implement workflows, and automate processes. The low-code feature of this program allows non-developers to create applications quickly and easily, without needing IT assistance.

The platform addresses a broad set of business use cases through its application platform that has advancement and method automation, forms, and personalized chats.

How QuickBase works

Features of QuickBase

Enterprise-grade governance: Create the boundaries in which business can take charge of their processes without jeopardizing system integrity.
Modern integration platform: Connect your CRM, ERP, PLM, and other core applications with flexible APIs to automate the processes those platforms can’t.
Industry-leading security & reliability: Control what matters with audit logs, powerful admin controls, data encryption, and reliable performance to build confidence that whatever happens next, you can handle it.
Independently certified to mitigate risk: Quick Base has comprehensive security and regulatory compliance program that meets several industry standards.

Pros:

Wide range of integration
Automated workflow
30-day free trial
Sandbox to test the changes
Platform analytics and admin console
FDA and HIPAA compliance

Cons:

Limited learning resources
Poor support

QuickBase Pricing

Plan	Pricing
Team	Starts at $30/user/month
Buisness	Starts at $50/user/month
Enterprise	Custom Price

WebFlow

Website	Webflow.com
Rating	4.6 out of 5
Free Trial	Available
Platforms Supported	Web

Webflow Dashboard | Top No Code Platforms

Webflow is an American company based in San Francisco that provides software as a service for website building and hosting. It is one of the top no-code development platforms and contains an online visual editor platform that allows users to design, build, and launch websites. Webflow provides a comprehensive platform that seamlessly integrates design, animation, content management, marketing, and ecommerce tools in order to enable non-coders as well as coders to quickly deploy and promote all types of websites.

Webflow is a SaaS application that allows designers to create responsive websites with browser-based visual editing software. Designers use the tool to generate HTML, CSS, and Javascript.

Features of Webflow

Interactions: Webflow’s interactions and animations tools bring all the power of CSS and JavaScript into a completely visual tool, empowering designers to build complex, rich animations without even thinking about code.
Designer: Take control of HTML5, CSS3, and JavaScript in a completely visual canvas — and let Webflow translate your design into clean, semantic code that’s ready to publish to the web, or hand off to developers.
CMS: Create the content structures you need, add content (by hand, from a CSV, or via our API), then design it visually. Finally, a content management system that works for editors, designers, and developers.
‍E-commerce: From home page to product page, cart to checkout. Shape your customer’s experience every step of the way, and build a modern eCommerce website – all without writing a single line of code.
Editor: With the Webflow Editor, there’s no complex dashboards or disconnected back end – just you, your website, and the content you want to change.
Hosting: Enjoy the fastest, most scalable hosting technology for your business – without all the hassles of domain setup, FTP, cPanel, and other annoying acronyms. Plus an entire website management platform.

Pros:

750+ third-party integration with Zapier
Huge learning resources including Webflow university
Free plan is available
Custom code implementation
Single sign-on
Pre-built appealing templates

Cons:

A limited number of templates
Steep learning curve

Webflow Pricing

Site Plan

General Plan

Plan	Pricing
Starter	Free
Basic	$14/month, billed yearly
CMS	$23/month, billed yearly
Business	$39/month, billed yearly
Enterprise	Custom Pricing

E-commerce Plan

Plan	Pricing
Standard	$29/month, billed yearly
Plus	$74/month, billed yearly
Advanced	$212/month, billed yearly

Workspaces Plans

For In-House Teams

Plan	Pricing
Starter	Free
Core	$19/month, per seat, billed yearly
Growth	$49/month, per seat, billed yearly
Enterprise	Custom Price

For Freelancers and Agencies

Plan	Pricing
Starter	Free
Freelancer	$16/month, per seat, billed yearly
Agency	$35/month, per seat, billed yearly

Try Webflow For FREE

Knack

Website	www.knack.com
Rating	4.4 out of 5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad

Knack is an easy to use no-code platform platform that allows users to create custom, data-enabled applications without any coding knowledge. It also allows users to synchronize their data, such as mail and names, in a parallel format so they can be recalled quickly when needed. Additionally, it is the best tool for developing a strong database without needing to write a line of code. Not only that, it offers SEO plugins to make the app/website more indexable, user-friendly and responsive.

Knack empowers innovators to simply overcome vital business challenges.

Features of Knack

Groups will quickly build custom applications that collect and manage data, automate processes, and move workflows on-line.
Knack provides non-programmers simply build, data-driven internet apps.
Data can be imported from spreadsheets and converted to an online database.
These apps may be published to any site and adapt to the encompassing style.
You will additionally publish Multiple versions to totally different sites and for variances audiences.
You will additionally extend these apps with a RESTful API, custom CSS, and JS event handlers.

Pros:

Zapier integration
Workflow and automation
Complete CSS control
Free trial is available
Template library is available
DIY app builder
Knowledge base articles to learn

Cons:

Not intuitive interface
Poor support

Knack Pricing

Plan	Pricing
Starter	$39/month
Pro	$79/month
Corporate	$179/month
Enterprise	Custom Pricing

Start Using Knack Now

Outgrow

Website	Outgrow.co
Rating	4.8 out of 5
Free Trial	Available
Platforms Supported	Web

Outgrow is the most popular no-code platform and provides you to better acquire, qualify, and engage leads by making it easy to build personalized quizzes, calculators, assessments, recommendations, polls, and chatbots. It has a host of design templates that are fully optimized for mobile, desktop, tablet, and many more.

There are over 300 pre-made content pieces and funnels that are optimized to improve conversion that helps you to change the questions, make a few tweaks so it’s consistent with your brand and you can have your own interactive content.

Interactive Calculators and Quizzes – Outgrow

Features of Outgrow

Variety Of Tools To Boost Your Marketing: Numerical Calculators, Outcome Quizzes, Graded Tests / Assessments, Ecommerce Recommendations, Polls, Chatbots, and Surveys.
Layouts have been optimized through intensive A/B testing.
Bring Out Your Brand: The look and feel can be easily customized to showcase your brand.
Powerful Funnel Analytics: Identify patterns and drop-off points so you can increase your conversion rates.
Branching Logic: Send respondents down different paths based on their responses.
Conditional Messaging: Show result-specific messages to make your calculators and quizzes more personalized.

Pros:

1000+ pre-built templates are available
Live chat support
Intelligent analytics
Zapier integration
Inbuilt email marketing

Cons:

Limited learning resources
Analytic interface is quite basic

Outgrow Pricing

Plan	Pricing
Freelancer (Limited)	$14/month
Freelancer	$25/month
Essentials	$95/month
Business	$600/month

Try Outgrow Now

Conclusion

In this blog, we’ve explored some of the best no-code development platforms available in the market today. By considering your project requirements, user-friendliness, integration and customization, scalability, support and resources, and price, you’ll be able to find the right platform for your next project.

FAQs

Who can use a No Code Development Platform?

No Code Development Platforms are designed for non-technical users, business owners, marketers, and anyone who wants to build a software project without writing code.

Is no code the future of software development?

No code technology is a growing trend in software development and has potential to play a significant role in the future. It makes software development more accessible and efficient for non-technical users, but is not a replacement for traditional software development. The future of software development will likely see a growing adoption of no code technology, but it will coexist with traditional methods. The key is finding the right balance and using no code technology effectively.

What type of projects can I build with a No Code development platform?

The type of project you can build with a No Code development platform depends on the platform you choose. Some platforms specialize in website builders, mobile app creators, or enterprise solutions.

Do I need technical skills to use a No Code development platform?

No, you do not need technical skills to use a No Code development platform. The platform provides a visual interface, drag-and-drop functionality, and pre-built templates and components, making it accessible to non-technical users.

Can I integrate a No Code development platform with other systems and tools?

Yes, some No Code development platforms allow for integration with other systems and tools, such as payment gateways, CRMs, and more.

What are the best no-code development tools available today?

Some of the best no-code development tools includes:

Airtable
Nintex Process Platform
Quixy
Appy Pie
Appsheet
Ninox
Salesforce
Quick Base
Webflow
Knack
Outgrow

Why is it important to use a no-code development tool?

Using a no-code development tool is important because it makes software development more accessible and efficient for non-technical users, saves on development costs, improves collaboration, reduces technical barriers, is easy to use, and offers scalability options.

February 2, 2023

Sprinklr – Enabling Businesses To Keep Their Customers Happy

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Sprinklr.

Sprinklr must be certainly familiar to anybody with even a basic understanding of the marketing technology sector. It is an international behemoth that offers a plethora of services that competes with HubSpot.

It’s a complicated, powerful technology that lets businesses control the customer experience from beginning to end. However, like with other technologies, there are numerous phrases surrounding it, let’s look into them.

Consumer experience is the aggregate of a consumer’s logical, emotive, perceptual, and behavioural responses at all phases of the shopping experience, including pre-buy, purchasing, and consuming.

Some firms divide the consumer experience between social and online contacts, whereas others describe the consumer experience as human engagement, such as face-to-face retail service or over-the-phone customer care.

Sprinklr is a Software as a service customer experience management platform located in New York City. Sprinklr provides a business application that enables all the front consumer-facing departments, from marketing to customer care, to cooperate across different parts of the organization and engage through digital media. Advertising, modern marketing, modern care, modern research, developer portal, and core platform, are among some of the company’s products.

Sprinklr – Company Highlights

Startup Name	Sprinklr
Industry	Customer experience management
Headquarter	New York, United States
Founders	Ragy Thomas
Founded	September 2009
Key People	Ragy Thomas, CEO & Founder
Areas Served	Worldwide
Website	www.sprinklr.com

About Sprinklr, and How it Works?
Sprinklr – Industry
Sprinklr – Name, Logo, and Tagline
Sprinklr – Founders
Sprinklr – Startup Story
Sprinklr – Vision, and Mission
Sprinklr – Business Model, and Revenue Model
Sprinklr – Funding, and Investors
Sprinklr – Acquisitions
Sprinklr – Competitors
Sprinklr – Future Plans

About Sprinklr, and How it Works?

Sprinklr is a SaaS software company headquartered in New York, that provides a customer experience management platform. Sprinklr is the firm’s technology, which integrates apps for content management, social media marketing, customer service, collaboration, social advertising, social media monitoring, employee advocacy, and social media research.

It is a widely used platform for marketing, advertising, research, and other purposes by many big corporations. The technology, which is categorised into 5 sections, is a SaaS software with variable dashboards:

Modern Marketing: A content management system that enables organisations to provide the correct material to their consumers at the right time, as well as a variety of other features such as Digital Asset Management (DAM), Workflow Automation, Content Analysis, and more.

Modern Engagement: A social media management system that incorporates Publishing and Engagement, Community Management, Distributed Engagement, and more, that helps organisations to manage social media across 35 channels.

Modern Research: A research technology that lets firms assess brand equity measures such as brand recognition, user happiness in real time, product perception, and customer loyalty. Product Insights, Benchmarking, Visual Insights, and more features are included. This is where social listening may be done.

Modern Care: It is a customer service solution that enables companies to use Artificial Intelligence technology to deliver high-volume customer assistance. Peer care, brand care, self-care, and other topics are covered.

Modern Advertising: A customer engagement system that includes features including an ad manager and composer, a targeting audience manager, a creative library, campaign execution and optimization, paid/owned/earned analytics, and more. Sprinklr claims that it enables accurate and tailored advertising efforts as well as the highest return on investment.

Sprinklr’s artificial intelligence deep machine learning algorithms are organised into eight tiers. These layers collect and convert all forms of unstructured data from over 30 channels into actionable structured insights, giving organisations a unified platform to manage customer experience at scale.

The architecture of Sprinklr enforces consistent abstraction and allows users to construct reusable pipeline components for each stage of the machine learning lifecycle, including data collecting, data transformation, model training, model inferences, and machine learning operations.

Sprinklr – Industry

In 2021, the SaaS customer management market grew 14.14 percent year over year, and the industry is predicted to grow by $44.17 billion by the year 2025. The market is divided by end-users (retail, manufacturing, BFSI, telecom and IT, and others), as well as region (Europe, North America, APAC, South America, and MEA).

During the projection timeframe, America will offer the most development potential in the Software as a service customer relationship management market. According to the study, the region will account for 52% of worldwide industry growth and will come to lead the industry by 2025.

The expansion of the regional market may be ascribed to factors such as business adoption of public cloud services and the rising need for customer data analysis. Furthermore, the growing number of businesses in industries like BFSI, telecom and IT, healthcare, retail, and other end-users would enhance the market of the Software as a service customer service management market globally.

The increased usage of cloud-based products is driving the Software as a service customer relationship management industry. Accessibility, dependability, and high-source availability are all advantages of cloud computing. These advantages are prompting businesses all around the world to adopt cloud-based applications.

The usage of SaaS applications such as CRM, HRM, sales management, and financial management is predicted to rise throughout the projection period, thanks to increased expenditures on cloud-computing methods.

Sprinklr – Name, Logo, and Tagline

The name of the firm was inspired by the concept of a brand gently watering its social media presence.

Sprinklr Logo

Sprinklr’s tagline says, “The world’s leading digital-first, proactive customer experience solution.”

Sprinklr – Founders

Ragy Thomas, a technology marketing professional who formerly worked for email marketing firm Bigfoot International, established Sprinklr in September 2009. Thomas started the firm with his own money, running the server out of his own house’s basement.

Ragy Thomas

Ragy Thomas is an American entrepreneur and executive renowned for creating and leading the customer relationship management platform, Sprinklr. He formerly served as president of Epsilon Interactive, which is now owned by Publicis, and created the email marketing firm Bigfoot Interactive.

Sprinklr – Startup Story

Sprinklr was founded on September 24, 2009, in the guest bedroom of the founder and CEO Ragy Thomas’ home in New Jersey, and formally debuted with its first user on January 15, 2010. Dell, Cisco, Microsoft, and Nike were among the first to register for the groundbreaking new platform. They had all been enthralled by Sprinklr’s idea of a Unified Front Office (UFO), as well as the company’s enterprise-class security, privacy, and governance.

Cut to twelve years later, all of those old consumers are still Sprinklr’s clients, and Ragy is still the CEO. Ragy has assembled an experienced management team over the past, including leaders from BazaarVoice, Cisco, Salesforce, Microsoft, Procter & Gamble, the White House, and BMC.

Sprinklr is a speedily growing Software as a service company with five products that cover all front-office tasks (Advertising, Marketing, Research, Engagement, and Care) on a unified cloud with a single customer Id.

Sprinklr has twenty-two locations in fifteen countries and works with more than a thousand global companies, including many top giants like McDonald’s, Allstate, Microsoft, NASA, Verizon, Philips, Nike, Samsung, Santander, Procter & Gamble, and Shell.

Sprinklr – Vision, and Mission

Sprinklr’s mission statement is “To enable every organization on the planet to make their customers happier.”

Sprinklr’s vision statement, “To be the world’s most loved enterprise software company, ever.”

Sprinklr – Business Model, and Revenue Model

Sprinklr’s system is based on a single framework specifically for handling CXM data, allowing for a wide range of client use cases.

Customer Segment

Sprinklr operates on a mainstream market business model, with no major client segmentation. The company’s services are aimed at businesses of all sizes and areas.

Value Proposition

Risk reduction, convenience, and brand/status are the 3 important value propositions offered by Sprinklr.

Customers benefit from the company’s convenience by making their lives easier. Its software platform is a full-featured end-to-end platform that integrates owned, paid, and earned media.

By establishing strong security requirements, the organisation lowers risk. Because of its successes, the corporation has developed a strong reputation. It connects over 4 billion people and serves more than 150 countries. Over 1,200 companies are served, including:

Four of the top five banks in the United States.
Over half of the Fortune 50 companies.
Five of the top eight insurance firms in the United States.
Nine of the top fifteen global IT firms.
Four of the top seven hospitality corporations are located in the United States.

Channels

Sprinklr’s direct sales staff is their primary channel. The firm advertises its services on its social media sites, website, and at seminars, webinars, and conferences.

Cost Structure

Sprinklr’s architecture is value-driven, to provide a premium position through extensive personal attention and regular service improvements.

Cost of services, a variable item, is most likely the main cost driver. Other key cost drivers include customer support/operations, and sales/marketing both of which are fixed expenses.

Sprinklr has a single income stream: revenue from the sale of its services and products to clients.

Sprinklr – Funding, and Investors

Date	Round	Amount	Lead Investors
Sep 9, 2020	Private Equity Round	$200M	Hellman & Friedman
Jun 23, 2017	Secondary Market	–	–
Jul 20, 2016	Series F	$105M	Temasek Holdings
Mar 31, 2015	Series E	$46M	Battery Ventures, ICONIQ Capital, Intel Capital
Apr 29, 2014	Series D	$40M	ICONIQ Capital
Nov 5, 2013	Series C	$18M	Battery Ventures, Intel Capital
Feb 5, 2013	Series B	$15M	Battery Ventures
Mar 7, 2012	Series A	$5M	Battery Ventures

Sprinklr – Acquisitions

Acquiree Name	About Acquiree	Date	Amount
Nanigans	Nanigans provides advertising automation software that powers the in-house performance marketing teams.	Dec 3, 2019	–
Little Bird	Little Bird analyzes social data to deliver insights for smarter enterprise marketing.	Nov 17, 2016	–
postano.com	Postano is a real-time, visual marketing platform that finds and curates the best social fan content	Feb 20, 2016	–
Booshaka	Bookshaka helps marketers leverage customer data to increase sales and engagement.	Nov 2, 2015	–
newBrandAnalytics	newBrandAnalytics offers social BI solutions that deliver consumer intelligence and competitive insights for the hospitality sector.	Jun 2, 2015	–
Scup	Scup is a social media monitoring platform that helps companies take consumer experience through products with multiple acting fronts.	Apr 30, 2015	–
Get Satisfaction	Get Satisfaction is a community platform that fosters online conversations about a company’s products and services.	Apr 8, 2015	–
Pluck	Pluck provides social media software for companies that create communities around their existing web properties.	Mar 4, 2015	–
Branderati	BRANDERATI’s mission is to help brands identify the most passionate “advocate influencers”	Sep 3, 2014	–
TBG Digital	TBG Digital, a Facebook ad optimization platform, enable social network advertisers to monitor and optimize global scale campaigns.	Aug 14, 2014	–

Sprinklr – Competitors

Sprinklr’s main competitors are :

Hootsuite.
Brandwatch.
Salesforce.
Adobe.
Socialbakers.
Microsoft.
Khoros.
Oracle.

Sprinklr – Future Plans

Sprinklr, a software firm located in the United States, plans to construct a development centre in Hyderabad with 200 IT workers. With Telangana IT and Industries Minister KT Rama Rao, the company addressed the idea of building a development centre in Hyderabad. The city’s current IT ecosystem was highlighted by the minister.

The New York-based corporation’s leadership team told Telangana IT and industries minister KT Rama Rao that the business plans to hire 1,000 techies in the projected Hyderabad centre over the next 3 to 5 years.

Rao recently visited a conference in New York, during which he emphasised Telangana’s existing IT sector. He also stated that the state government will back the venture completely.

Sprinklr, which was launched in 2009 by tech executive Ragy Thomas, had its NYSE debut on June 23rd. The company’s platform, Sprinklr, incorporates a number of tools for social advertising, social media marketing, collaboration, content management, employee advocacy, social media research, customer service, and social media monitoring.

The company employs around 3,700 people in 25 countries. South America, Europe, North America, and Asia-Pacific are all represented by the firm.

Sprinklr – FAQs

What does Sprinklr do?

Sprinklr is a Software as a service customer experience management platform located in New York City.

Who founded Sprinklr?

Ragy Thomas established Sprinklr in September 2009.

How does Sprinklr make money?

Sprinklr has a single income stream, the company generates revenue from the sale of its services and products to clients.

Which companies do Sprinklr compete with?

Sprinklr’s top competitors are Hootsuite, Brandwatch, Brandwatch, Salesforce, Adobe, Socialbakers, Microsoft, Khoros, and Oracle.

May 18, 2022

Best Salesforce Alternatives | List of Best Alternatives for Salesforce

Customer is the most important factor of a business, at the end of the day, the motto is to serve them. A business has to always ensure that their customer is getting served properly and this can only be possible through communication and interaction.

Customer Relationship Management (CRM) software is generally used by marketing professionals and sometimes by customer support teams to interact with customers. CRM tools help online enterprises build strong relations with customers and retain them, in turn expanding the business and ensuring customer loyalty. There are many CRM tools in the market and although Salesforce is one of the most popular choice, there are still a number of Salesforce alternatives available out there.

There are a number of benefits of using a CRM such as optimized contact management for better customer reach and retention, advanced sales management, better team management and efficiency with a centralized data hub, accurate reporting, business insights and growth in business. All these utilities with just one software are hard to put aside, and hence online marketers and sales professionals often use a CRM, and the most common choice is Salesforce. In this article, we will talk about Salesforce and some of its popular alternatives. So, without any further ado, let’s get started.

What is Salesforce?
HubSpot CRM
Pipedrive CRM
Zoho CRM
Microsoft Dynamics 365 Sales
Vendasta

What is Salesforce?

Salesforce is without a doubt one of the best Customer Relationship Management software, if not the best out there. With customer information tracking, insightful decision making and real-time data, automated email marketing, and 24/7 customer support team, Salesforce has helped businesses and online enterprises grow exponentially, and much faster.

Salesforce offers solutions for online businesses, sales, services, and marketing and owing to its excellent services, it has been bestowed several honours including the Number one spot in World’s Best Workplaces. Moreover, customizable CRM offers compatibility and adaptability, which is not often found in CRM software.

Although there are numerous applications of Salesforce in various domains, sometimes, its services are just way more than you can utilize. This leads to searching for alternatives to Salesforce, which offer specific functionality at lower costs, hence eradicating you of the quandary of spending more for lesser features. Here we share some CRM software which can be used as an alternative for Salesforce.

HubSpot CRM

HubSpot is a sales and marketing software that offers an all-around CRM platform with tools and services required to armour your business with best in class marketing tactics. With services in every domain of sales and marketing, HubSpot offers users free courses, eBooks and guides along with services such as Onboarding, Consulting and those of a Service Provider. Tools offered by HubSpot include Marketing Hub, Sales Hub, Services Hub, and CMS Hub.

Features offered by HubSpot

Premium marketing features such as automation, SEO tools and video hosting.
Offers sales automation, e Signatures and lead scoring along with email sequences.
HubSpot comes with an interactive and analytical dashboard, deal pipelines and customizable reports.
Its Service Hub offers Customer Service Automation with multiple ticket pipelines and customer feedback.
HubSpot also offers tools for blog and content creation with SEO, live chat and security monitoring.

Pricing for HubSpot

Software	Starter	Professional	Enterprise
Marketing	Costs $45 per month, and offers tools such as landing pages, email marketing, and ad retargeting	Costs $800 per month and offers marketing automation, SEO recommendations, and custom reports with campaign reporting	Costs $3200 per month and offers services such as team management and advanced reporting with predictive leads
CRM and Sales	Costs $45 per month and comes with customizable sales properties, meeting scheduling, and other basic features	Costs $450 per month and offers sales analytics, custom reporting, eSignature and some personalization features	Costs $1200 per month and offers webhooks, custom objects, scalability, and reporting dashboard
Customer Service	Costs $45 per month and comes with live chats, conversational bots, and simple automation	Costs $360 per month and comes with ticket status and routing, and offers a better customer service with custom reporting and insight dashboard	Costs $1200 per month and helps user manage multiple teams slack integration along with webhooks

Pipedrive CRM

As suggested by the name, Pipedrive CRM allows you to manage and store leads from multiple sources in a pipeline view. Its drag and drop interface to manage leads and organized sales process are quite efficient in optimizing the sales process while the email sync allows you to send and receive mails, without switching to the email service. Moreover, customizable reports managed on synergistic dashboards further boost your business while also assuaging your work. Pipedrive also allows you to manage your work on your mobile devices through Android and iOS applications. Tasks ranging from keeping a record of customer interactions to setting and meeting sales targets to organizing your team, Pipedrive provides you all these services and more.

Features offered by Pipedrive

Pipedrive is a customizable service to cater to your specific needs. Be it adding new fields, pipelines, changing dashboard or products, Pipedrive offers you a personalized experience as a CRM tool.
Integrations with email, chat and other customer support services, Pipedrive allows you to cohesively work on marketing and sales, as a tech stack.
Pipedrive offers courses and workshops to completely understand and learn its applications and working, to extract the most out of the software.
Automation of marketing and sales job to eliminate task repetition is a great relief for marketers, and helps in optimizing business.
With insights from a plethora of user experiences, Pipedrive helps you decide a plan of action to implement for seamless management of your business.

Pricing for Pipedrive

Essential Pipedrive model	Advanced Pipedrive model	Professional Pipedrive model
Costs $12.5 per month per user when billed annually, $15 when billed monthly	Costs $24.9 per month per user when billed annually, $29 when billed monthly	Costs $49.9 per month per user when billed annually, $59 when billed monthly
Efficient to organize activities and setup pipelines to follow	Enables sales and marketing automation for efficient business management	Offers utilities encampassing tools for collaboration to advanced automation for revenue and business growth

Zoho CRM

Zoho CRM is one of the first names that strikes when we talk about a Salesforce alternative. From connecting to your customers remotely, and across different channels to automating leads and actions required, Zoho has all the features of an effective CRM. It offers an interactive and insightful dashboard that helps you monitor sales and business analytics, and predicts future developments based on real-time trends and statistics while also furnishing you with a conversational AI. The AI offered by Zoho, named Zia, identifies convertible leads, so they can be more focused on, in turn, generating more revenue.

Features offered by Zoho

Zoho offers Sales and workflow automation for better lead and account management, and to avoid repetition.
Reports, statistics, funnels and KPIs based on real-time analysis with Target meters to set and achieve milestones.
With predictive sales and Zia voice assistant, Zoho points out convertible leads and detects anomalies while also suggesting assignments and workflows.
With Zoho, you get to customize your page layout, views and fields, and add components and subforms.
Zoho makes project management and team collaboration efficient with tags, chats and groups while also providing data security and compliance.

Pricing for Zoho CRM

Standard Zoho Plan	Professional Zoho Plan	Enterprise Zoho Plan	Ultimate Zoho Plan
Costs Rs 720 per user per month, billed annually	Costs Rs 1200 per user per month, billed annually	Costs Rs 2100 per user per month, billed annually	Costs Rs 2300 per user per month, billed annually
Offers all the utilities in the free version along with scoring rules and workflow management	Offers all the utilities in the standard version along with SalesSignals and business blueprint	Offers all the utilities in the professional version along with Zia AI, a command center and a canvas layout	Offers all the utilities in the enterprise version along with advanced Business Intelligence and Zoho Analytics
Offers to build and manage multiple pipelines, send mass emails and customize dashboards	Helps build forms to collect user data, frame validation rules, and manage inventory	The Enterprise plan comes with advanced customization, portals for multiple users and, mobile SDK	Advanced features with Zia recommendations on different niche

Microsoft Dynamics 365 Sales

Microsoft Dynamics is an adaptive sales solution built for an unpredictable sales environment, keeping in mind the uncertainty in today’s business world. With AI-powered Dynamics sales, you get to know the right clients to focus on, giving you a better lead conversion, while also cutting costs through sales and marketing alignment. Dynamics 365 Sales offers intelligent sales process automation, so you can focus more on engagement and innovative sales solutions, their integrations, and customization. Moreover, insights in previous deals and customer management also help in decision making for similar cases in the future.

Features offered by Dynamics 365 Sales

Single workspace, integrated multichannel tools, and AI predictive scoring help enterprises save time and have better customer interactions.
Dynamics 365 Sales offers a LinkedIn Sales Navigator integration to manage professional relations at scale and envisages customers’ perspectives with the help of surveys and customer data.
Dynamics 365 Sales finds you relevant content with an intuitive interface while saving you time for selling.
Features such as cross-team visibility, scanning business cards for avoiding manual entry, and streamlined workflow through Outlook and Excel enable coordination between sales and marketing, further boosting productivity.
Deal flow visualization, insights, and relationship analysis also helps accelerate sales performance.

Pricing for Microsoft Dynamics 365 Sales

Microsoft Dynamics 365 Sales Professional	Microsoft Dynamics 365 Sales Enterprise	Microsoft Dynamics 365 Sales Premium
Comes with a core sales force automation at Rs 4295 per user per month	Comes with industry-level sales force automation at Rs 6280 per user per month	Comes with features of enterprise version with Sales Insights Add-ins at Rs 8925 per user per month
Offers all Microsoft Integrations without conversational intelligence such as pipeline analysis and coaching tools	Offers all Microsoft Integrations with conversational intelligence tools which require separate add-in licence	Offers all Microsoft Integrations with conversational intelligence tools including product and brand analysis and personalised dashboards
Does not offer any contextual insights	Offers contextual insights including pipeline intelligence and predictive scoring requiring separate add-in licence	Offers contextual insights including relationship and note analytics

Vendasta

Vendasta CRM is a unified sales and marketing solution, specially built for B2B sellers for SMEs. It offers great customer satisfaction with free products and upgrades paths while furnishing the users with management, social media, marketing and listing tools. Vendasta allows you to brand and sell your products the way you deem convenient while also providing detailed reports and analytics to your customers, to display your value. Moreover, even your clients can switch to online business with the free eCommerce tool given by Vendasta.

Features Offered by Vendasta

Continuous and real-time data analysis lets you know the requirements of customers. The AI based pipeline helps you manage those leads and to reach out to your prospect.
Meet scheduling, email marketing and all other tools required in a sales CRM are offered by Vendasta. With all these tools in one place, you can proceed with your sales team without any complicated integrations.
Client research with snapshot report helps you determine the right prospects to deal with.
Vendasta also offers real-time analysis of client engagement with the product; this helps you finding any flaws in your product and improving customer satisfaction.
Track all sales activities with real-time insights with leaderboards and pipeline management tools, while also recording all communications.

Pricing for Vendasta

Vendasta CRM Startup Model	Vendasta CRM Essential Model	Vendasta CRM Growth Model	Vendasta CRM Scale Model
Costs $42 per month and billed at $500 annually	Costs $299 per month and billed at $3588 annually	Costs $499 per month and billed at $5988 annually	Costs $999 per month and billed at $11988 annually
Designed for startups and fresh enterprises looking for client retention	Free onboarding and designed for business that have a base and are looking to establish themselves	With free onboarding, this model is designed for growing businesses and brands	With free onboarding, this model is designed as a commerce platform with team management tools
Offers 1 team member seat and up to 15% discount on resellable apps and services	Offers 5 team member seats and up to 30% discount on resellable apps and services	Offers 10 team member seats and up to 45% discount on resellable apps and services	Offers 15 team member seats and up to 65% discount on resellable apps and services
Offers 5 free snapshot reports and business toolkits, and 2500 emails sends per month	Offers 25 free snapshot reports and business toolkits, and 10,000 email sends per month	Offers 75 free snapshot reports and business toolkits, and 50,000 email sends per month	Offers 125 free snapshot reports and business toolkits, and 100,000 email sends per month

Conclusion

Managing customers and communicating with them is one of the main focuses of a business. Interacting with customers can be done through the help of CRMs. Salesforce has always been one of the best and most popular software for Customer Relationship Management but these alternatives also work quite fine.

FAQs

What is Salesforce?

Salesforce is one of the most popular CRM tools for support, sales, and for marketing teams.

What are the best alternatives to Salesforce?

Some of the best alternatives for Salesforce are:

HubSpot CRM
Pipedrive CRM
Zoho CRM
Microsoft Dynamics 365 Sales
Vendasta

What is CRM?

Customer relationship management (CRM) is a technology through which you can make your company’s relationships and interactions with customers and potential customers.

May 17, 2022

Story of Locobuzz: Unified Digital Customer Experience Management Platform
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Locobuzz.

Locobuzz leverages technology to help brands strengthen their relationships with consumers and increase the lifetime value of a customer!

It is a unified customer experience platform that uses various technologies like Artificial Intelligence, Machine Learning, Big Data, Analytics to enable brands to effectively engage with their customers and in turn form strong and long-lasting relationships. Founded in 2016, the startup aims to democratize access to technology and envisions empowering companies to foster lasting relations with their consumers.

StartupTalky interviewed Mr. Vishal Agarwal (Co-founder & CEO, Locobuzz) to get insights into the startup story and roadmap of the organization. In this artcile, you’ll discover how Locobuzz was started, its funding details, services offered, competitors, future plans and more.

Locobuzz – Company Highlights

Startup Name Locobuzz

Founders Vishal Agarwal (CEO)

Headquarters Mumbai

Founded 2016

Industry Consumer Experience, SaaS

Website locobuzz.com

Locobuzz – About and Vision
Locobuzz – Industry Details
Locobuzz – Startup Idea and Inspiration
Locobuzz – Product/Service and USP
Locobuzz – Founders and Team
Locobuzz – Launch and Marketing Strategies
Locobuzz – Challenges Faced
Locobuzz – Growth
Locobuzz – Funding and Investors
Locobuzz – Competitors
Locobuzz – Future Plans
Locobuzz – FAQs

Locobuzz – About and Vision

Locobuzz is a unified customer experience platform that uses various technologies like Artificial Intelligence, Machine Learning, Big Data, Analytics to enable brands to effectively engage with their customers and in turn form strong and long-lasting relationships. The startup likes to think of itself as a technology bridge connecting brands with its consumers.

Its mission statement is: “By democratizing access to technology, we envision empowering companies to foster lasting relations with their consumers.” ‘Empowering’ is a plethora of things – insights, analytics, engagement, and automation.

In the near future, the team wants to ensure that Locobuzz has all the bells and whistles needed along with important data sources to be the perfect consumer experience platform and in the long term, the startup also wants to venture into enabling brands to reach out and identify new customers and manage their marketing campaigns via its platform.

Locobuzz – Industry Details

In 2019, the entire total CX management market is sized at around 16 billion dollars but post the pandemic, data reveals that by 2023, it is expected to grow to about 25 billion dollars by 2023. It is evident that the pandemic has been a catalyst for the increased growth rate in demand and supply of digital customer experience management. Businesses have moved online and become digital, users are becoming more attuned to the concept of “self-serve” and are becoming digitally-centric when it comes to their interactions with brands while setting new expectations about customer engagement standards.

If you look at it, the CX market is vastly broken into three major services – web analytics, content management, and text analytics – this is where the majority of the market share goes and these are the areas Locobuzz operates in. With the events surrounding the pandemic in the past two years, it believes that the market will grow upwards to a CAGR of 20%. Locobuzz has always witnessed significant growth in its monthly revenues and a 100% growth in its monthly recurring revenue – which to the team, is both a sign of positivity and a remarkable opportunity to add value with their work and more.

Locobuzz – Startup Idea and Inspiration

Locobuzz was founded in Mumbai in 2015. The founders had a strong belief that unstructured social media data if analyzed and understood right and combined with the right use of technology is a powerful tool. Hence the idea of combining powerful analytics, driven by data from various social media channels gave rise to the creation of “Locobuzz – Location-based buzz”.

The founding members carried out simple but effective data analytics on unstructured data focusing on processing large volumes of real-time data and further augmenting it with sentiment analysis, location, priority, influencer, viral, etc. As the team engaged with customers soon they realized that analytics is great but communication/engagement is equally important if not more. Brands needed tools to bring their CX game to social media. Looking at this, the team realized the need to have a platform for smart team workflows, tickets management, intelligent routing, and even AI-led auto-responses and other features around customer engagement to have a better product-market fit.

Thus, Locobuzz evolved into a fully integrated, unified Customer Experience Platform. Locobuzz builds software to smartly connect brands and customers to each other!
- Listen, Analyze and Engage with their customers
- Automated customer interactions using AI
- Realtime Data Analytics Hub, Research and Insights
- Marketing and Advertising intelligence
Locobuzz currently works with close to 150 reputed clients across geographies.

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Locobuzz – Product/Service and USP

Customer satisfaction can be optimally achieved with two critical factors: The use of powerful AI-led technologies that aid omnichannel digital presence, and secondly, deep customer and market insights drawn from social listening and big data analytics that propel brand growth. The most essential differentiator between good technologies and great technologies is their ability to process large volumes of data intelligently, and in real-time to propel brand growth. Locobuzz does exactly that. Without a doubt, social listening, big data analytics, and well-developed AI automation are the need of the hour for brands across sectors, with no exceptions.

In addition to which response management as a key function helps brands bridge the gaps between themselves and customers through smart workflows, rich insights, and engagement at scale. Through the right technological advancements, Locobuzz ensures brands have the capacity to serve their customers and cut past their competitors through future-ready innovation and the ability to adapt to changing demands of the market. A platform like Locobuzz works to ensure that a brand’s digital health is strong, that they remain well informed, and their digital engagement approach is effective and strategic. Mostly, Locobuzz ensures that a brand knows who their customers are, and exactly how to retain them. All efforts eventually help ensure that the brand’s outreach efforts stand out to their customers impactfully.

Therefore, to summarize what Locobuzz does is: It leverages technology to help brands strengthen their relationships with consumers and increase the lifetime value of a customer!

Locobuzz – Products/Services

USP

At Locobuzz, the team focuses on building technology that facilitates brand growth through social intelligence and AI-led automation. Locobuzz uses NLP and NLU capabilities which are developed in-house which enrich customers’ data to include a variety of customer data attributes such as age, gender, opinion, location, and 18 other such attributes with 90% or more accuracy and F1-Score. Using this Locobuzz automatically recommends what response should be sent out to the customer as well.

For enterprises, data security and data isolation are some of the biggest challenges when dealing with 3rd party platforms. Locobuzz follows a multi-tenant architecture that enables it to keep each client’s data separate from other clients. Locobuzz undergoes a vulnerability assessment and penetration tests every 6 months through a leading 3rd party security firm in India to harden the security and proactively plug any vulnerabilities if found.

Locobuzz’s scalable architecture automatically caters to higher data volume and adjusts/self-corrects in case of any anomalies. The Locobuzz dashboards present data in real-time without any unnecessary overheads and reduce server costs. Its command center leverages this technology and presents insightful data for brands to act upon.

Locobuzz recognizes the role of machine learning and is investing heavily in it. In its product roadmap, many features such as, content recommendation engines, virality alerts, productivity, and workforce optimizations, etc are based on machine learning which is currently non-existent in this domain. It also has VOIP integrations to deliver a complete omnichannel experience.

“As we evolve in our capabilities, we always ensure that the simplicity of our software is maintained and never compromised” – Says Vishal Agarwal, Co-founder & CEO, Locobuzz.

Locobuzz – Founders and Team

Vishal Agarwal, Nitin Agarwal, and Shubhi Agarwal are the founders of Locobuzz.

Shubhi Agarwal | Co-founder & COO, Locobuzz

In her current role, Shubhi oversees product development and envisioning long-term productivity of incremental changes, upgrades, and innovations. Shubhi is responsible for creating visibility of the product and curating beneficial associations between businesses and opportunities in Artificial intelligence and digital customer experience.

Prior to co-founding Locobuzz, Shubhi has worked with Tata Motors, Integriti planners, YEN Management consultants, UTV Software Communications Ltd, Bigflix, Hungama, BoxTV- Times Internet, and Spatial Ideas. She has a degree in BE in Electronics and Telecommunications from Amravati University, Shubhi is an MBA graduate in Finance from California State University, USA.

Vishal Agarwal | Co-Founder & CEO, Locobuzz

As the Co-Founder and CEO of Locobuzz, he spearheads the strategic goals of the company and is instrumental in constructing the company’s future roadmap. Prior to laying the foundation of Locobuzz, Vishal has worked across the US, India, and the Middle East on GeoSpatial Analytics. Vishal also worked with Nitin on a tech startup before Locobuzz to ensure transparency and accountability in governance using technology. A graduate from Amravati University in BE – Electronics and Telecommunications, Vishal did his Masters in Electronic Engineering and Geography Information Systems from Penn State University, the USA in 2003.

Nitin Agarwal | Co-Founder & CTO, Locobuzz

Nitin, in his current role, is responsible for building winning teams and delivering innovative and secure technological solutions leveraging AI, Analytics, big data, and automation to streamline Digital Customer Experience. Nitin holds a bachelor’s degree in mechanical engineering and has 14 years of experience in designing and developing B2B and enterprise applications. Nitin was one of the leading professionals in the industry to identify the early advantages of using artificial intelligence and machine learning in customer experience and analytics, thus placing Locobuzz at the forefront and leader of innovation in this domain. Nitin has been responsible for enabling the seamless integration of the platform with various business demands and processes. His innovation mantra is that technology should be reliable, stable, and easy to use.

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Locobuzz – Launch and Marketing Strategies

The journey of Locobuzz began a few years earlier to its launch in 2015 when the idea of utilizing big data analytics for customer insights and brand upliftment was something that the market was yet to truly discover. Upon deciding to create a product and an opportunity in a market like that, it had to really sell its value to its buyers.

In a country like India, sales like these were preferred to be done in person, rather than online. The common consensus was that customers wanted to meet in person to understand the product. So, when Locobuzz had 0 customers, all it was equipped with was an idea and a product at its prototype stage. It had fitted the prototype with the public data of one potential customer and took the results with it when the team went to meet them. When Locobuzz showed them the value of their data, they loved it, and signed up immediately – gradually even increasing the scope of work over the years.

The initial formation of Locobuzz’s product and its road map was very heavily governed by its client and close partners when it started out, but as Locobuzz grew to become a unified SaaS product, it was slowly able to transform from customized solutions for every challenge and embody a certain branded uniformity which could house the sector-agnostic challenges on a single dashboard.

Having said so, Locobuzz still caters to needs for the integration of diverse CRMs that are now handled easily in a plug-and-play model. After it was successful in impressing a few clients with the work it had done for other businesses, it was able to build a lot of trust and confidence in the kind of work it was doing.

The problem that Locobuzz is solving is very real – and people needed something like Locobuzz. So, initially, the startup had to put more effort into explaining the severity of the problem it was solving, however, today, the need for the world of customer experience management is much more well defined, thus the interactions Locobuzz has with people are more about pricing, timing and being there in a meeting more than anything else! Now that the need is more well-defined, what is interesting to see is that there is more uptake of products like Locobuzz in India and across the world.

“We as a startup have been able to compete with some of the market leaders in our direct space and hold our ground really well. So, now when we reach out to customers it’s quite different – we focus a lot on making sure that our inbound engine is much stronger than our outbound engine” – Vishal added.

What has worked consistently in keeping the faith of customers in its services is the support system Locobuzz offers them. The startup is more than efficient at identifying the critical needs of customers and delivering assistance whenever they need it. In terms of innovation and strategy, it has been vehemently ahead of its competitors and have never taken the short path to research and execution. They have done right by tech adoption and integration while maintaining the speed and consistency. Most importantly, Locobuzz continues to think ahead to discover and create opportunities to innovate and never forget to be there for its customers.

The overall branding and marketing of Locobuzz is a collection of efforts. Currently, Locobuzz is focused on elevating its brand image to make sure it is always relevant in the minds of people whenever they think of “Unified Digital Customer Experience Management”. It has steadily expanded its presence on all major social media platforms and other digital mediums. Through blog posts and published articles, it constantly touches upon the many topics in its domain from a thought-leadership perspective ensuring the content reaches the right audience.

Locobuzz’s marketing strategies are appropriately adjusted to reach out to the overseas market. For example, e-mail marketing is a crucial part of its overall strategy of touching base with potential customers in the US and India, on the other hand, its dedicated Pre-Sales team connects with those expressing interest in this space.

For Locobuzz, participating in events – in both India and overseas – has proved to be lucrative. It has had the opportunity to share interesting learnings about its work with the clients while highlighting Locobuzz’s successes and the way in which Locobuzz can improve the overall Customer Experience of other brands as well.

It has focused its marketing efforts on gaining a trustworthy and steady association with “Unified Digital Customer Experience Management” to drive innovation as thought-leaders from the space of CX.

Locobuzz – Challenges Faced

The biggest challenge that Locobuzz faces is that it will be compared to the global players in the same industry. In the initial phases of the firm’s establishment, the team were asked (all the time!) if such a small company would exist in a few years. There were times where they had to disclose its financials to close some deals and prove that they were indeed a profit-making company.

Eventually, as a matter of practice, Locobuzz focused on building its website and building the thought-leadership content, to ensure that it continues to remain in the mind space of people searching for products like Locobuzz. In that sense, the founders do believe that this mindset has changed because India is being recognized as a country that can build tech solutions for the world.

“We think this challenge is still very prevalent” Vishal continues, “There are still people who prefer to pay for expensive services with foreign companies when the same can be leveraged here in India. We at Locobuzz overcome these challenges by building trust, providing continued support, sharing our VNL, or giving free trials for months at a stretch sometimes. In a way, we believe that the confidence in the product is what is reciprocated in the experience it provides consumers”

Locobuzz – Growth

The future looks promising as the company is doing well, the team at Locobuzz is constantly building new products, acquiring new customers, achieving targets as per the expectations of the monthly recurring revenue. Locobuzz has already registered 60% of the growth over last year in just 6 months, and it is on track to a great year and push for significant growth in revenues and presence in some new key markets.

Locobuzz – Funding and Investors

In April’21, Locobuzz raised pre-series A for INR 9 Crores from SIDBI Venture Capital Ltd.

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Locobuzz – Competitors

Locobuzz’s top competitors are – Konnect Insights, One Direct, Simplify 360, Meltwater, Salesforce, Sprinklr, Yellow Messenger, Talkwalker and Khoros.

Locobuzz – Future Plans

Locobuzz recently received its first round of funding. Through the funds raised, it is looking at expanding its technology teams, business development team, client services team with critical hires as well as focused marketing efforts. From a product perspective, the startup believes that analytics and automation for messaging channels are going to be a big deal, so the team is focusing on creating products to increase the value and adoption of these tech solutions, eventually garnering the future potential of revenue.

Locobuzz is looking at expanding to newer geographies such as the US and southeast Asia. It has already begun to create brand visibility and engagement – Locobuzz was recently a part of a US-based Omnichannel CX event and participated as silver sponsors to the event.

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Locobuzz – FAQs

What is Locobuzz?

Locobuzz is a unified customer experience platform that uses various technologies like Artificial Intelligence, Machine Learning, Big Data, Analytics to enable brands to effectively engage with their customers and in turn form strong and long-lasting relationships.

Who founded Locobuzz?

Vishal Agarwal, Nitin Agarwal, and Shubhi Agarwal are the founders of Locobuzz.

Is Locobuzz an Indian company?

Yes. Locobuzz is an Indian company headquartered in Mumbai.

How much funding has Locobuzz raised?

In April’21, Locobuzz raised pre-series A for INR 9 Crores from SIDBI Venture Capital Ltd.
October 29, 2021

Fairpockets – SaaS-Based Builder-Broker Mobile Marketplace

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.

Whether it’s buying a real estate, selling one or investing in real estate properties, nothing is easy. One needs to do a lot of market research to buy a property suited to his requirements. On the other hand, selling a real estate property is a complicated task and takes much time in most of the cases. Besides, price negotiations are always a troublesome issue. In such a scenario will not it be nice if someone guides us regarding the best property to buy, the best price to sell or the best way to manage our realty?

Fairpockets, a Noida based startup is doing all these for you so that, you can buy and sell properties easily. The startup even helps you to manage your existing properties profitably.

Know more about Fairpockets Company Profile, Founders, Funding, Business Model, Revenue Model, Challenges, Future Plans, Logo

Fairpockets – Company Highlights

Startup Name	Fairpockets
Headquarter	Noida
Founders	Ritesh Anand & Rumki Sengupta
Sector	Real Estate Tech
Founded	2017
Website	FairPockets)
Parent Organization	Chilin Prop Pvt. Ltd.

About Fairpockets
Fairpockets’ Target Market
Founders of Fairpockets and Team
How was Fairpockets Started
Fairpockets – Name and Logo
What is Fairpockets
Fairpockets – Business Model and Revenue Model
Fairpockets – Funding and Investors
Fairpockets – User Acquisition
Fairpockets – Startup Challenges
Fairpockets – Competitors
Fairpockets – Future Plans
Fairpockets – FAQs

About Fairpockets

Fairpockets is a Fair price property portal and a SaaS based builder broker mobile marketplace. It is an online platform that connects the buyers, sellers and brokers.

In the case of sellers, Fairpockets allows free property posting on its site and property valuation is done for resale property before going live. After selling a property, it even suggests reinvestment options to the sellers. One can also rent properties through Fairpockets. Price calculator, Inventory management, Lead management, communication system are some of the features used by sellers.

The company’s short term goal is to help builders and brokers bring sales growth, efficiency and transparency. Fairpockets is working towards a PAN-India broker network and connect them with builders and ultimately to the end consumers. All information flow happens seamlessly so that there is transparency of information, speed of connecting between builders & brokers and professional response to the query of consumers to build trust between these three stakeholders.

In the long term, FairPockets is looking forward to connecting serious property sellers to its broker network and help them in selling the property fast within a specified timeline and hence bringing predictability.

Our website will help us in identifying serious sellers at the right price and our app will help in pushing inventories to the broker network.

Fairpockets’ Target Market

Fairpocket’s current target market in the Real Estate industry is Builders and Brokers as it is currently providing SaaS solution. In India, the real estate CRM is currently used by only large developers and few brokers.

Client Segment	Real Estate, SaaS, Marketplace
Target Companies	Medium Enterprise, Small Enterprise, Large Enterprise
Geography	India

“As per our internal estimates the market size of real estate CRM is around 30cr and is currently a very underserved market. Going forward we will be leveraging our broker network for transaction services which as per various media report is around $4bn” Says Ritesh.

Founders of Fairpockets and Team

Ritesh Anand and Rumki Sengupta are the founders of Fairpockets.

Fairpockets Founder – Ritesh Anand and Rumki Sengupta

Ritesh Anand is the Co-founder & CEO of Fairpockets. Ritesh completed his MBA from Ivey Business School, Canada and has been part of Media/Internet industry for over 15 years in Sales, Strategy and as Business Head before starting Fairpockets. He has worked with organization like Radio Mirchi, SHL, Monster and Times Internet. He has been a long time real estate investor in cities like Mumbai, Delhi NCR, Patna – having executed residential/commercial/land/JV with developers and related transactions. He is also passionate about teaching and had been a visiting faculty at IIM Raipur & IMT Ghaziabad.

Ritesh is also Co-founder and Director of India Canada Alumni Network (ICAN), an organization that represents Canadian Alumni residing in India. Ritesh handles Product, Sales, and marketing departments in Fairpockets.

Rumki Sengupta is the Co-Founder & Director of Operations in Fairpockets. Rumki has around 14 years of experience in Human resource and Operations. She has worked with companies like Patni Computers, L&T Infotech & Octopus Retail. She has completed her MBA from Pune University & Sunstone Business School. Rumki is also a professional artist who has participated in many group shows. Rumki takes care of research and operations.

Another core members of the team is Digpal Singh, the Tech Lead. Digpal has over 6 years experience in developing small to large web application using PHP, CakePHP, Laravel framework. Digpal has done his masters in physics & computer science.

How was Fairpockets Started

Ritesh has been a long time real estate investor and has bought and sold multiple properties in 3-4 cities. One problem which he faced all the time is that of selling the property. It takes a long time to sell a property. He observed that people have to wait for months and sometimes even years to find suitable buyers for their property. He realized that it’s one of the biggest challenges in the real estate sector and also a large opportunity.

Ritesh with a motive to find a solution to this issue started speaking to many property owners and brokers in Delhi NCR, Mumbai and Bangalore to understand the selling cycle and process. This dawned upon him that there are many problems in the real estate sector that requires a solution.

There are primarily 2 ways by which any property owner or developer can sell their property:

Advertising
Broker Network

Advertising is moving away from print and shifting to the internet. Most of the property portals have a lot of broker listing with fake pricing or very low pricing. Because of this, the buyer gets attracted and brokers get the leads. On the other side, the owners generally post at higher than market price with the hope that they will negotiate when they get serious sellers but that doesn’t happen so easily.

As far as broker network is concerned most of the property owners may not have time to be in touch with them on a regular basis. There are so many unsold inventories so brokers generally push only the ones which are on their top of the mind.

To solve these issues that have been prevalent in the real – estate sector for years, Fairpockets was formed. Fairpockets was launched in Noida.

Fairpockets – Name and Logo

The name Fairpockets was given focusing on the company’s mission to establish price transparency in the real estate sector.

If you have ever bought or sold any property either through a new or any resale property then the one thing which you are not sure about is the price. You speak to multiple brokers about the same property and everyone will quote you a different price as there is no standardization and you may find it very unfair at times. So our idea was to bring price transparency in the entire selling and buying process and make it a fair transaction for you. The name Fairpockets syncs with this idea .

Fairpockets – Business Model and Revenue Model

Fairpocket’s business model revolves around providing mobile project listing and software service to builders and brokers. Builders can provide all the relevant information related to their project, price, inventory, leads etc to their sales team and channel partners through Fairpockets mobile or web platform.

Fairpockets earns revenue through the subscription of its web and mobile app services to builders and has just started the same for brokers as well.

Fairpockets – Funding and Investors

Fairpockets is currently bootstrapped.

Fairpockets – User Acquisition

Being a B2B service Fairpockets reaches out to its customers through direct interaction. However, for its B2C services, Fairpockets uses online marketing to reach out to users/customers.

Reaching out to customers directly is the best way for us, but we are exploring some strategic alliance to reach out to customers quickly. Though we are getting some good referral as well and we are very confident that with time our model has the potential to go viral. Currently, our marketing spends on Campaign is nil as we are building through organic mode.

At present, Fairpockets has some good clients associated with it. Its rate of client acquisition is also on a growth trajectory. The company’s app user base is also growing and its services for brokers will help it further in increasing the base. The company is also focusing on its B2C business. It plans to start the process of raising funds to speed up growth.

Fairpockets – Startup Challenges

One of the biggest challenges faced by Fairpockets was getting the business model right.

“We wanted to solve a very large problem of reducing the time to sell the property for owners and developers. When we started exploring the solutions, we found some direct ways to solve this problem but none seems very effective. So we broke our problem into 3-4 small or tactical problems and started solving them one by one, making sure that each solution generates revenue for us and is a step towards solving our big problem in a much more effective way” says Ritesh.

Fairpockets – Competitors

Currently, Fairpockets is operating in B2B SaaS space in Real Estate Sector. Some competitors of Fairpockets operating in this domain are mini ERP/CRM players like FarVision and SalesForce.

Fairpockets – Future Plans

Going forward, Fairpockets will be focusing on the transaction services which is a very fragmented market but have some large players in it.

Fairpockets – FAQs

What is Fairpockets?

Fairpockets, a Noida based startup is doing all these for you so that, you can buy and sell properties easily. The startup even helps you to manage your existing properties profitably.

Who are the Founders of Fairpockets?

Ritesh Anand and Rumki Sengupta are the founders of Fairpockets.

When was Fairpockets Founded?

Fairpockets was founded in 2017.

June 27, 2021

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