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The sales team plays a crucial role in any business. Increasing annual sales and profit is the core focus of any business. With the evolution of automation in business processes, the scope of the sales industry is continuously changing. Businesses are leveraging sales and marketing automation tools to quantify their marketing campaigns and workflows. Sales engagement platforms are one example of automating sales activities. A Sales engagement platform helps businesses in streamlining the communication of the sales team to their customers.
Outplay is an Indian-American SaaS (Software as a Service) company headquartered in San Francisco, United States. The company offers a sales engagement platform that helps businesses to prospect efficiently and reach their revenue goals faster. Read to know about Outplay, its founders, the startup story, solutions it provides, funding, and more.
The company’s core belief is to always deliver top-notch services to their customers, along with stellar support. It believes in providing meaningful opportunities for their employees to grow in, at all levels and takes pride in sharing all their wins, thoughts, and failures openly across the team. Its mission is to help salespeople achieve their dreams.
Outplay – Industry
Outplay is part of the Sales Software Industry. The company is rapidly expanding and bringing in more customers from the SMB market.
Outplay – Founders and Team
Outplay Founders
Brothers Ram and Laxman Papineni co-founded Outplay in the year 2019 in Wilmington, Delaware. Laxman is the CEO of the company while Ram serves as its CTO.
Ram and Laxman have always been building things together. Ever since they were little boys, the idea of building something of their own fascinated them – anything that was creative, or would help people around them. Being brothers, both of them understood each other’s plus points early on. Ram was more interested in building platforms/tools, and Laxman was more inclined toward connecting with people and sharing stories. That’s how their current roles fit perfectly with their personalities and goals.
Outplay currently has over 100 employees, and offers the most flexible work culture that helps in delivering a sense of belongingness to the employees and makes them create a proper work-life balance. Outplay sees its employees as the most important assets in the company, and does everything possible to make them feel comfortable and seen. They believe that it’s only when the employees’ needs are met, that they can continue building a world-class product.
Coming to the hiring part, the company is able to bring in a lot of its employees through the simple means of referrals. Its existing employees – the Outplayers as they are commonly known, are always eager to share the openings within their network. And when they bring in someone, they’re rewarded for it. Apart from that, we’re also big on campus drives to hire college freshers, helping them start their professional journey with Outplay.
Outplay – The Idea and Startup Story
Outplay Logo
The whole idea of offering a Sales Engagement Platform began with blogging. Ram and Laxman’s first venture was a blogging network. That’s where Ram and Laxman learned about start-ups and what goes behind running one. They started their first startup called AppVirality – a referral marketing software that was backed by shoppingmodeMicrosoft Accelerator.
During their first start-up stint, they realized the importance of sales and charted down how they could make it better for all the sales folks out there. They had 2-3 of their friends who left their jobs to join them at AppVirality first, which then morphed into Outplay. Together all of them sat through hours to build the right framework, get a few investors interested, and started pitching Outplay to people who were looking for a switch.
Outplay – Vision
Outplay’s short-term vision is to get good brand recognition and generate substantial revenue from the SMB market.
Its long-term vision is to become a household name for large enterprises and expand fully to regions like ASEAN and APAC. Outplay aspires to become the No. 1 sales engagement platform in the world.
Outplay – Products
Outplay Product
Outplay currently offers one product, which is a sales engagement platform that helps salespeople journey through their goals with ease, removing unnecessary clutter and providing top-class features to help enhance their outreach every step of the way. The product has a sleek UI that helps sales reps navigate between various tasks and sequences with ease, and also helps them hit their targets on time, with proper prioritization and automation.
Outplay – USP
Outplay’s USP includes multi-channel outreach which is a mix of channels like email, phone, SMS, social media, and magic chat – a webchat box that is launched when a prospective customer clicks on an email link. Apart from this, they also provide access to top-notch features such as multi-channel outreach, smart sales sequences, real-time sales insights, website, and email tracking, the ability to set activity triggers, and powerful analytics among others.
Outplay launched an eBook as part of its marketing efforts and was able to create a lot of buzz in the market. The ebook is titled ‘30 Sales Teams Share Their Sales Sequences’ and contains a list of full-fledged sales sequences from top companies like Drift, Hubspot, Vidyard, etc. along with 30+ sales sequences from hyper-growth companies.
Outplay – Funding
Date
Stage
Amount
Investors
3rd March 2021
Seed funding
$2 Million
Sequoia Capital
21st July 2021
Series A
$7.3 Million
Sequoia Capital
Outplay’s series A funding which was in July 2021, helped the company successfully expand its operations, increase its workforce to 100+ employees, and work towards building features for its current and future customers, by understanding its current needs and issues.
Outplay – Growth
The company currently operates in the US and Indian markets. It has users spread over both regions.
The company’s recent funding news made it to Times Square, New York – announcing how Outplay raised $7.2 Million, Series A. Apart from that, its podcast ‘The Hype is Real’ was added to Sequoia’s Surge Academy.
Outplay – Future Plans
Since artificial intelligence is the future, especially of SaaS platforms, Outplay is also infusing AI into its sales platform. This step will simplify the lives of sales reps even further.
Its users already have access to a feature that can magically write their sales sequences with the power of AI, but the future will see them making the AI capabilities more stronger and robust. With the company’s sole focus being on the USA for now, it wishes to expand towards ASEAN and APAC countries in the near future.
FAQs
When was Outplay founded?
Outplay was founded in 2019 in Wilmington, Delaware.
Who are the founders of Outplay?
Ram Papineni and Laxman Papineni are the founders of Outplay.
Sales intelligence software and tools help companies use internal and external data to increase sales and improve sales processes. Companies use the best sales intelligence tools to improve the quality and quantity of sales leads by using data to find new opportunities and provide salespeople with the information they need to take a leap. This type of software is used by marketing and sales executives to define and implement sales strategies based on their data combined with external data in their CRM software such as lists of prospects, databases of contacts, etc. In this article you’ll discover the 11 Best Sales Intelligence Platforms and why exactly your business needs a sales intelligence tool.
Sales intelligence tools monitor millions of data points to identify sales targets and allow the sales team to launch action. It gives salespeople the ability to connect directly with their ideal customers so they can build pipelines, shorten their sales cycle, and close more deals at scale.
It uses data collection and software to aid salespeople in lead generation, creating an ideal customer profile and data quality management. It uses both internal and external data to increase sales and improve sales processes. It focuses on both the quality and quantity of sales leads by using data to find new opportunities. The Global sales intelligence software market size is to reach US$ 3.4 billion by 2024, at a compounded annual growth rate of 11.4% and is likely to reach US$ 8.4 Billion by 2032.
Why Sales Intelligence Tools?
The use of sales intelligence tools includes:
Prospecting for new contacts.
Augmenting contact records with missing information.
Adding company and industry details.
Qualifying and prioritizing leads.
Tracking email and website interactions.
Compiling lead activity in lead records.
Gathering contextual data from social media or news updates.
Best Sales Intelligence Tools
Here, we take a detailed look at 11 of the best sales intelligence tools and platforms to grow your business. These tools can help to make every step of the sales process more effective—from lead generation and scoring, to insights for better messaging and outreach. So, let’s jump right in!
LinkedIn Sales Navigator
LinkedIn Sales Navigator is the best version of LinkedIn for salespeople. Sales Navigator makes it simple to establish and grow relationships with prospects and customers by helping you by tapping into the full power of LinkedIn, the world’s largest professional network of 500M+ members.
LinkedIn Sales Navigator – Best lead Intelligence Software
With LinkedIn Sales Navigator, you can focus on the right people and companies, stay up-to-date on what’s happening with your accounts, and connect to new prospects even if you don’t have their contact information. LinkedIn Sales Navigator is an all-in-one sales intelligence tool unto itself and it leverages LinkedIn’s huge network and adds advanced search features so you can find the right leads and learn more detailed information about them. Sales Navigator also offers extra InMail credits for outreach and recommends qualified leads.
Another top Sales Intelligence tool is ZoomInfo Powered by DiscoverOrg which combines the world’s most comprehensive business database with best-in-class technology to fuel your go-to-market strategy from start to finish and provide an accurate, 360-degree view of customers, prospects, and opportunities.
Zoominfo – Best lead Intelligence Software
With robust features and integrations seamlessly incorporated into your workflows, the company is on a mission to deliver MORE. More leads for sales and marketing teams. It is a sales and marketing intelligence software which helps to achievemore closed deals for sales organizations, efficiency for operations, control for leadership and more profit for everyone.
ZoomInfo offers solutions to support all of your sales needs – including territory planning, lead scoring, sales prospecting, conducting targeted outreach, and more. With this platform and products, you can increase sales productivity, and scale success quickly so that your team could hit their number each and every quarter.
ZoomInfo – Sales Intelligence Platform
Adapt
Adapt is a global B2B contact and company database provider across multiple industries. Adapt has 250,000+ users and 90 million business contacts, including industry-specific company databases and contact information such as job titles, direct dial, and email addresses. It is one of the best lead intelligence software. Adapt is a unified sales accelerating platform with the industry-leading core products Lead Builder and Prospector.
Adapt – Best lead Intelligence Software
With robust CRM integration and chrome extension, Adapt’s database enables sales representatives, marketing leaders, recruiters, and decision-makers to connect faster, engage seamlessly, and start prospecting without any delay. From finding the right connections to building qualified leads and engaging with prospects, Adapt is built for modern marketers and sales teams to hit the target faster.
Apollo.io
Apollo.io was founded in 2015 and it is an all-in-one sales intelligence platform with tools to help to prospect, engage, and drive more revenue from a database of 220 million would-be buyers. It is a leading data intelligence and sales engagement platform trusted by many customers across the globe and helps rapidly growing startups to global enterprises.
Apollo.io Clearbit – Best lead Intelligence Software
It uses advanced algorithms and unique data acquisition methods to help over 5,00,00 sales professionals to enrich and analyze prospects’ data to increase quality conversations and opportunities.
Apollo.io has raised $110 million in Series C round led by sequoia in 2022. Apollo offers Sellers and marketers to discover more customers and connections in the market and establish a modern go-to-market strategy one of the features is one can see instant email stats, like how many people opened the emails in the last hour and pull the stats instantly.
Clearbit
Clearbit automatically updates your sales records with the accurate, verified company and contact data. With best-in-class data at your fingertips, you’ll have better insights into your prospects and get more time to connect with them. Better data also means better targeting. It will set up smart lead scoring and segmented lists, so you always reach out with the right message. It also gives an alert when key contacts visit your site and target them when you’re top of mind.
Clearbit – Best lead Intelligence Software
Finding new prospects is easy, too. Just pick a few filters, and connect with any of over 200M current contacts, all with verified contact details.
Clearbit offers four main products:
Enrichment (Enriching existing contacts)
Prospecting (Finding new contacts)
Reveal (Translating your website traffic into contact data)
Forms (Autofilling your forms based on your visitors’ email addresses)
Prospecting and Enrichment can be especially useful services for sales managers. Enrichment starts at $99 (for enriching 1,000 contacts) per month whereas Prospecting, integrated with Salesforce, starts at $12,000/year.
Seamless.ai
Seamless.AI is an inside sales and lead generation software and lead management solution that helps businesses streamline processes related to contact search, market research, lead conversion, and data importing on a centralized platform. It allows consumers to purchase a product from the company on any channel and then retrieve the product according to the consumer’s desires.
Seamless.ai- Best lead Intelligence Software
It integrates with other platforms such as LinkedIn and allows salespersons to utilize the built-in search engine to extract business contact details based on company names, employee designations, roles, and seniority. It also helps sales, marketing, and recruiting teams to maximize revenue, increase sales, and easily acquire the market using artificial intelligence integration.
Vainu
Vainu is a sales intelligence, prospecting & account insights platform which helps you to find actionable account insights, identify timely prospecting signals & determine the most valuable sales prospects for your business from a database of over 108 million companies enriched with open data.
Vainu – Best lead Intelligence Software
Vainu helps you to save time and sell more with a better hit rate. Vainu is everything your team needs to give your customers with tailored sales experience. Vainu is powered by technology which collects, reads, and understands all company information ever written, and makes them easily consumable for the salespersons.
Vainu is built by a team of machine learning scientists, data engineers, designers, strategists, and salespeople. Vainu pricing starts at $7250 per year per user and also has a free version of Vainu.
Oracle CX Sales
Oracle CX and Oracle B2B Service help to improve visibility and collaboration between sales and service teams and turn the data into intelligence for personalized experiences. It empowers businesses to deliver exceptional customer experiences—from acquisition to retention and integrate service solutions for enhanced communication and customer service experiences. Oracle Engagement Cloud and Oracle Cloud Infrastructure (OCI) provide a comprehensive set of capabilities for retailers to strengthen their merchandising core and help sales leaders for more effective decision-making.
Oracle CX sales- Best lead Intelligence Software
It improves seller productivity by automating time-consuming data entry and manual tasks. It gives salespersons a faster path to critical records so they can spend less time making CRM updates or searching for information and connecting data from back-office and CRM systems. It unifies real-time customer intelligence with data EPR and HR systems to meet and exceed the business goal.
InsideView
InsideView helps businesses to drive rapid revenue growth by empowering business leaders to discover new markets, target and engage the right buyers, and manage customer data quality. It is an AI-based B2B data and sales intelligence platform that deliver the industry’s most relevant and reliable buyer signals and combined with InsideView’s data expertise and best-in-class customer support is trusted by the world’s best-performing companies.
InsideView – Best lead Intelligence Software
InsideView is all about healthy data and efficiency to get rid of irrelevant and duplicate information to find the right people and companies that really care for your product or service. With this, unified targeting, marketing, and sales intelligence platform you can gain real-time insights into the market that allow you to make the right strategic choices. Insideview’s Go-To-Market Decision Engine helps you to discover growth opportunities for your company.
Lead411
Lead411 is a source for verified lead data that includes inbox response through verified emails and B2B Direct dial phone numbers. It allows to build of stronger relationships with b2b leads and helps to close more deals. Lead411 offers Bombora Intent Data so that one can pinpoint companies and contacts that are actively searching for services and solutions.
lead411Clearbit – Best lead Intelligence Software
Lead411 allows for finding new leads by generating data keys and provides growth through sales intelligence. It focuses on quality data by verifying emails that are not only human-verified but also verify data through ESP Activity Confirmation. It has Chrome Extension to find contact data as one searches Linkedin and company websites with Lead411.
It has data filters for simple data analysis and also has export options for nearly every scenario. It has various pricing indexes as per the requirements and pricing goes from $75 per month per user to $125 per month per user.
UpLead
UpLead is a B2B prospecting platform that provides the highest quality B2B contact & company data. Features include real-time email verification, worldwide contacts in over 200 countries, 50+ search criteria, technology tracking, account-based marketing, competitor intelligence, email pattern intelligence, social profile links, Salesforce & 12 other CRM integrations, robust API, and more.
UpLead – Best lead Intelligence Software
UpLead is a powerful B2B data provider and the best enterprisesales intelligence software that let you build targeted prospect lists. You can search for prospects by using over 50 filters, such as job title, technologies used, revenue, company’s location, and the company’s size to get the right data to boost your sales efforts.
Winmo
Winmo allows you to easily find the right person to contact by using its targeted contact search. It’s a versatile sales intelligence platform with a lead database which regularly updated and populated by its team of researchers. They do not use any bots and all of the work is done manually. Additionally, Winmo Edge provides you with sales prediction functionality that can inform you early about potential sales opportunities.
Winmo – Best lead Intelligence Software
You can also set up specific alerts and recommendations to avoid missing any hot leads. Connecting the dots between brands, agencies, and the executives who control their purse strings, Winmo paves a clearer path for engaging the right decision-makers at the right prospects. And with integrated news, recommendations and alerts, sales teams can track known opportunities, identify new leads, and execute their outreach for optimal results.
Lusha
Lusha helps business professionals to establish a fast and true connection with their leads, contacts, and candidates. B2B engagement is based on trust. Lusha helps you build that trust using simple tools that allow you to enrich and verify business profiles.
Lusha – Best lead Intelligence Software
Today, over 2,50,000 sales representatives, recruitment managers, and marketers transform the way they engage customers with their leads, contacts, and candidates by using Lusha on a daily basis.
Crystal
Would it help you to know more about the personality of the next prospect you call? Crystal provides you with exactly this kind of data. Based on social media profiles or written texts, the tool uses the DISC approach to assess the personality of a person. In that way, it not only helps you to learn more about the person but also about their connections to other people.
Crystal – Best lead Intelligence Software
Crystal shows you the best way to communicate with any prospect, customer, or coworker based on their unique personality. You can get started with Crystal for free. For unlimited psychological information and access to personality profiles, Crystal charges $29 per month.
Hunter
Hunter makes it easy for sales and marketers to reach out to other professionals with simple but powerful tools. It is basically an email-finding tool that can help you to connect with your prospect easily.
Hunter – Best lead Intelligence Software
Hunter crawls the web and indexes publicly available professional email addresses. The data is easily accessible via a simple user interface to find the right person in a company or find how to contact already identified professionals. Besides that, you can easily automate the whole outreach process with Hunter by verifying the emails you found in the app and setting up simple and powerful cold outreach campaigns.
Hunter provides a free plan for beginners which includes 25 free email lookups and 50 email verification requests. Campaigns, which is a tools for cold outreach, are completely free. If you want to go beyond that, their paid plans start at $49/mo.
In today’s world of information overflow, it isn’t easy to know which information is crucial and which is irrelevant. Having the right data at the right time is a challenge that every company is facing. It’s only when you’re able to understand who you should target and how you can connect with that person, that you’ll be able to drive growth. Luckily there are sales intelligence tools that give us a hand.
They help us to collect accurate marketing data more quickly, give us valuable insights into the market, and allow us to anticipate future outcomes. By using such software your sales team can ditch the research and concentrate on what they do best.
FAQs
What is sales intelligence software?
Sales intelligence software allows salespeople to conduct pointed searches for companies with a specific set of real-time data points, including both firmographics, technographic and buying signals.
What are the Best Sales Intelligence Softaware?
LinkedIn Sales Navigator
ZoomInfo
Adapt
Apollo.io
Clearbit
Seamless.ai
Vainu
Oracle Cx Sales
Insideview
Lead411
UpLead
Winmo
Lusha
Crystal
Hunter
What is lead intelligence?
Lead intelligence is a form of data that significantly elevates your understanding of your prospects. So you can better address their points, communicate effectively with them, and win their business. When it comes to B2B sales, lead intelligence is invaluable.
What is meant by market intelligence?
Marketing intelligence is the practice of gathering data relevant to the marketing efforts of an organization, and then analyzing that data to accurately and efficiently guide the decision-making process of campaigns.
How much does sales intelligence software cost?
Sales intelligence tools are typically priced on a monthly subscription model, per user. Free versions are rare given the lift associated with this category of software. Paid plans start at $39 per month per user and increase up to $319 per month per user depending on the number of leads being considered.
Rishabh Rathi
