sales and marketing software Archives

Top Sales and Marketing Software Tools & Platforms to Grow Your Business in 2025

Are you looking for tools to help boost your sales and marketing efforts? This is the perfect spot!

Research indicates that a significant portion of sales teams (73%) see working across departments as extremely or very important for the overall success of their sales process. In addition, 86% of employees and executives blame workplace failures on a lack of collaboration or ineffective communication.

The success of collaboration and teamwork is not solely dependent on having a strong team, but also on the tools and technology used, such as PCs, laptops, software, and apps, which significantly impact the level of collaboration and cooperation.

In today’s fast-paced business world, sales and marketing teams are expected to deliver results in a constantly evolving and competitive environment. To achieve this, having the right tools at your disposal is crucial.

No matter what industry or field you work in, having the right marketing and sales tools is necessary for the successful completion of your job. The right tools can help you streamline your sales and marketing processes, automate repetitive tasks, and provide valuable insights into customer behavior.

In this blog, we will be exploring some of the best sales and marketing tools available in the market, and how they can help you improve your sales and marketing efforts. From lead generation and email marketing to customer relationship management and data analysis, we have got you covered. Get ready to take your sales and marketing efforts to the next level!

Best Marketing and Sales Tools

Here we are sharing 13 unique and extremely helpful sales and marketing tools that SaaS companies can use to streamline their business process.

S. No.	Tool	Key Features	Rating
1	NeverBounce	Email verification, real-time email validation, bulk list cleaning	⭐⭐⭐⭐
2	Google Analytics	Website traffic tracking, user behavior insights, conversion tracking	⭐⭐⭐⭐⭐
3	Salesmate	CRM automation, sales pipeline, built-in calling & texting	⭐⭐⭐⭐½
4	Reply	Sales engagement, automated outreach, email & LinkedIn integration	⭐⭐⭐⭐
5	LinkedIn Sales Navigator	Advanced lead search, CRM integration, personalized outreach	⭐⭐⭐⭐½
6	Salesforce	Market-leading CRM, advanced analytics, scalable customization	⭐⭐⭐⭐⭐
7	Marketo	Marketing automation, lead management, campaign analytics	⭐⭐⭐⭐½
8	Clearbit	B2B data enrichment, lead scoring, real-time prospecting	⭐⭐⭐⭐
9	BuzzSumo	Content research, influencer identification, social media insights	⭐⭐⭐⭐½
10	Salesflare	Automated CRM, email & meeting tracking, pipeline visualization	⭐⭐⭐⭐
11	Optimizely	A/B testing, personalization, digital experience optimization	⭐⭐⭐⭐½
12	Slack	Team collaboration, integrations, real-time messaging	⭐⭐⭐⭐⭐
13	Skype for Business	Video conferencing, instant messaging, Office 365 integration	⭐⭐⭐⭐
14	Omnisend	Omnichannel marketing, email & SMS automation, segmentation	⭐⭐⭐⭐½
15	HubSpot	All-in-one CRM, marketing & sales automation, reporting dashboard	⭐⭐⭐⭐⭐

NeverBounce

Website	Neverbounce.com
Free Trial	Available
Platforms supported	Web
Best For	Real-time email verification and email list cleaning services

Over 130,000 organizations trust NeverBounce for their email verification and cleaning services,the allowing you to reach more customers by cleaning your lists and preventing bounces, all for less than a penny per email.

Preserve your domain’s authority and brand reputation by not getting penalized for bounced emails. NeverBounce also has easy drag and drop importing via their dashboard or API access, with popular ESP and CRM integrations.

How NeverBounce Helps in Marketing and Sales?

It helps to verify the email address of your potential customer so that you never miss any marketing opportunity.
It allows you to boost your marketing campaign by targeting it to the right email addresses of your customers.
It helps to reduce the bounce rate by eliminating outdated and invalid email addresses.
By simply dropping the email list into the tool, you can clean any number of emails in bulk.
It can save a lot of time and resources compared to manually reviewing each email address.

Pros:

80+ integration option
Bank-level security
A pay-as-you-go plan is available
Free credits in the demo
Live chat support is available

Cons:

Poor customer support
Some users experienced that it inaccurately reports spam emails as valid

Pricing Plans

NeverBounce categorizes their pricing plans into two categories i.e. Pay-As-You-Go and Sync (Automated Cleaning)

Pay-As-You-Go Pricing:

Emails	Price per email
up to 10,000	$0.008
up to 100,000	$0.005
up to 250,000	$0.004
up to 1,000,000	$0.003

Custom price available for emails over 1,000,000 under the enterprise plan.

Sync (Automated Cleaning) Pricing:

Emails	Price per month	Price per year (save 20%)
up to 1,000	$10.00	$8.00
up to 10,000	$49.00	$39.20
up to 50,000	$99.00	$79.20
up to 100,000	$159.00	$127.20
up to 250,000	$259.00	$199.20
up to 5,00,000	$499.00	$399.20
up to 1,000,000	$999.00	$799.20
over 1,000,000	Custom Price	Custom Price

Google Analytics

Website	Analytics.google.com/analytics/web/provision
Free Trial	Completely Free
Platforms supported	Web, Android
Best For	To get information about traffic on your website

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It allows website owners and marketers to track key metrics such as the number of visitors, the source of traffic, and how users interact with the website.

The tool provides detailed reports on the performance of the website, including the number of pageviews, the average time spent on the site, the bounce rate, and conversion rates. This information can be used to optimize the website for better engagement and conversions, and to make informed decisions about marketing and advertising efforts.

Overall, Google Analytics is a powerful tool that helps website owners and marketers to understand and improve their website performance and to make data-driven decisions about their online presence.

How does Google Analytics Help in Marketing and Sales?

It gives you insights into the performance of your marketing campaign so that you can make better decisions.
It helps to know the different stages of a customer’s journey and how they interact with your site.
Provides real-time data on website traffic, conversion rates, and other key metrics.
It allows you to integrate your Google Ad account to get insights into the effectiveness of online advertising campaigns.
You can play with different settings and filters to customize the report according to your needs.
It helps to know the audience that comes to your websites, such as their location, age, interests, and much more.

Pros:

Free to use
Seamless sign-in through a Google account
Effortless integration with other Google products
Google help articles
Robust reporting and analytics
The mobile app is available

Cons:

Different ways to get customer support
Steep learning curve

Pricing Plans

Google Analytics is Free to use.

Salesmate

Website	www.salesmate.io
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad
Best For	CRM, sales management and automation software

Salesmate is a cloud-based customer relationship management (CRM) software designed for small to medium-sized businesses. It is a platform that helps sales teams manage their customer interactions and track their sales pipeline, from initial contact to close.

With user-friendly UI and automated workflows, sales managers can help their team members keep their eye on the most crucial deals and pursue them regularly.

Global sales teams use this CRM for capturing leads and managing their sales pipelines. With intuitive integrations, managers can be assured that all the additional details of the prospect get filled automatically into the sales pipeline hence decreasing unnecessary manual labor.

With Salesmate CRM, business owners can easily generate insightful sales reports and manage their deals on the go. With real-time notifications of the deal updates on the smart devices, business owners can pursue new leads while they are away from their desks, too. Salesmate CRM has also developed iOS and Android apps for smart devices so that you can make more sales while on the go.

How Salesmate Helps in Marketing and Sales?

It comes with a marketing automation feature that automates repetitive tasks in marketing campaigns.
Just like marketing automation, Its CRM comes with a sales automation feature that helps you to focus on product selling rather than time-consuming repetitive tasks.
It allows sales and marketing teams to collaborate and communicate in real time.
Performance indicators and sales pipeline analytics of this tool will help you track your sales and marketing performance.
It helps you to recognize and manage potential customers, including lead tracking and lead nurturing.

Pros:

A 15-day free trial is available
Live chat and email support
iOS and Android apps are available
API Access
Chrome extension is available
Free templates and tools
Video tutorials and ebooks are available

Cons:

The cost of calls is relatively higher
Some integration features could be smoother

Pricing Plans

Salesmate offers four pricing plans that include Starter, Growth, Boost, and Enterprise. Pricing details of each plan are given below:

Plan	Yearly Price (Save 20%)	Monthly Price
Starter	$12/user/month	$15/user/month
Growth	$24/user/month	$30/user/month
Boost	$40/user/month	$50/user/month
Enterprise	Custom plans	Custom plans

Reply

Website	Reply.io
Free Trial	Available
Platforms supported	Web
Best For	Multichannel sales engagement and sales automation platform

Reply is an email prospecting and sales automation tool that automates personalized emails and follow-ups. The platform allows users to send an email with automatic follow-ups, connects replies to your mailbox, and provides detailed analytics such as delivery, click, open, and response rates.

It’s an effective way for sales teams to save up to 10 hours a week on outreach and allow them to spend more time on the actual selling.

How does Reply Help in Marketing and Sales?

With the email automation feature of Reply, you can send personalized emails and follow-ups to prospects at scale.
It helps to engage with prospects through various channels, such as email, social media, and phone.
It can help you to improve your response rates and engage more prospects through personalized email messages and follow-ups.
Powerful Chrome extension of Reply helps you to extract email contacts from social media sites like LinkedIn.
It helps you to verify the email addresses and phone numbers of prospects to save time and establish healthy communication.

Pros:

AI email assistance
Robust reports and analytics
Email A/B testing
Reply Academy to learn the software
Wide range of integration
Chrome extension is available
User-friendly interface

Cons:

Difficult to connect to the third-party mail server
It’s not easy to set up

Pricing Plans

Reply categorizes their pricing plans into two categories, i.e., Sales Engagement and Email Search.

Sales Engagement For Business Pricing:

Plan	Pricing
Starter	$60/user/month
Professional	$90/user/month
Custom	Custom Price

Sales Engagement For Agencies Pricing:

Plan	Pricing
Agency Starter	$60/user/month
Agency Professional	$90/user/month

Email Search Pricing:

Plan	Pricing
Starter	Free
Advanced	$49
Unlimited	$99 (Free with Annual sales engagement plans)

Start Using Reply Now

LinkedIn Sales Navigator

Website	Business.linkedin.com/sales-solutions
Free Trial	Available
Platforms supported	Web
Best For	To uncover sales insights and find new prospects for any sales operation

LinkedIn Sales Navigator is an intuitive sales tool created to assist sales teams, business owners, and individuals in building and nurturing customer relationships inside their networks. This sales prospecting tool enables the said users to enhance their sales closure, hence boosting their business revenue.

Using LinkedIn Sales Navigator, sales professionals can reach out to customers with enhanced search and filter features. This tool provides actionable insights into the leads and prospects so that sales professionals do not work in the dark and know their traits.

Engaging with leads and prospects becomes really easy using personalized schemes with these insights. Business owners and sales professionals can easily bifurcate personal and professional brands, allowing individuals to focus on their sales outreach campaigns. LinkedIn Sales Navigator is somewhat expensive for small businesses, as pricing for teams is set on a per-seat basis.

How does LinkedIn Sales Navigator Help in Marketing and Sales?

It helps to extract potential leads based on a user’s preferences and activity on LinkedIn.
It allows you to send personalized messages to leads that eventually increase sales.
Provides seamless integration with popular CRM tools, such as Salesforce and HubSpot, to build strong connections.
It helps you to manage your sales leads and customer relationships more efficiently.
Insights and updates on lead activity and company news, which can be used to personalize and prioritize outreach efforts.

Pros:

A free trial is available
Advanced search options
Engagement tracking
Integration with popular CRM
Wide range of filters
Creates custom lists

Cons:

Some users report that the pricing is higher

Pricing Plans

LinkedIn Sales Navigator offers three plans that include Core, Advanced, and Advanced Plus. Pricing of all these plans is based on a custom pricing model.

Salesforce

Website	www.salesforce.com
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad
Best For	A cloud-based customer relationship management (CRM) platform for sales, service, and marketing

While there are many options available today, Salesforce remains the industry standard for customer relationship management (CRM) software that allows tracking every step of the sale. This software enables users to effectively manage leads, opportunities, sales pipelines, support requests, and more. From phone calls and emails to working with colleagues, everything is tracked in one place, enabling your sales team to stay on top of every deal and also engage more effectively with prospective clients. The SaaS allows you to:

Collect and monitor leads
Track insights for better sales opportunities
Improve the productivity of your sales reps
Engage directly with leads and create email campaigns
Collaborate with sales reps and other members of your team

It also integrates with HubSpot, creating a seamless connection between marketing and sales if you’re on the marketing automation platform.

How does Salesforce help in Marketing and Sales?

Provides insights to enhance the experience of customers at every step of the buying journey.
It helps to view your customer data to cater to their needs, preferences, and buying behavior.
It helps to automate the sales process, set up alerts for key sales activities, and collaborate with team members.
You can easily create targeted marketing campaigns, track campaign performance, and automate marketing tasks to increase efficiency.
It helps to close deals faster and provides you with real-time insights to optimize campaigns.

Pros:

Call support
User-friendly interface
Huge learning resources
A free trial is available
Real-time sales insights
Seamless integration with other Salesforce products

Cons:

Difficult to customize

Pricing Plans

Salesforce offers four pricing plans that include Essentials, Professional, Enterprise, and Unlimited. Pricing details of each plan are given below:

Plan	Pricing
Essentials	$25/user/month
Professional	$75/user/month
Enterprise	$150/user/month
Unlimited	$300/user/month

Marketo

Website	Business.adobe.com/in/products/marketo/adobe-marketo.html
Free Trial	Not Available
Platforms supported	Web, Android, iPhone/iPad
Best For	A marketing automation platform for lead management, email marketing, and analytics

Marketo offers powerful marketing automation software to engage prospects and customers via digital marketing. The platform offers a suite of applications to drive engagement from one place, from personalized display ads to predictive content.

With an integrated approach to customer marketing, sales teams can benefit from increased insights and from creating effective automated sales campaigns.

How Marketo Helps in Marketing and Sales?

It helps you to streamline and automate your marketing, which ultimately leads to increased sales.
It helps you to understand where leads are in the sales funnel and what their interests are.
Targeted emails and other communications can help move leads closer to a purchase.
You can manage and measure the success of marketing campaigns across multiple channels, such as email and social media.
You can align your sales and marketing teams by providing real-time visibility into the lead status and activity.

Pros:

Insightful marketing analytics
Native CRM integration
Advanced personalization
Sales insights
Good support

Cons:

Pricing is not disclosed
Lack of personalized learning resources for Marketo

Pricing Plans

Marketo offers four plans that include Growth, Select, Prime, and Ultimate. Pricing of all these plans is based on a custom pricing model.

Clearbit

Website	Clearbit.com
Free Trial	Not Available
Platforms supported	Web
Best For	Lead management platform with AI and ML technologies

Clearbit is a business lead management solution that collects data about customers. This SaaS (Software as a Service) tool enables users to create sales teams, identify prospective leads, and gather important information about their customers.

Clearbit is a collection of powerful APIs that are designed to help business owners grow their businesses. This smart tool is helpful in successful lead segmentation using their email address. Just feed your contacts’ email addresses and Clearbit will provide you with the associated social data of your contacts, such as –

Name,
Twitter and Facebook profiles,
Avatars,
URLs and more.

With such a powerful profile enrichment tool, you can successfully run all your online sales and marketing campaigns using tailored promotions based on the contacts’ online activities. This SaaS tool provides information about a company using its domain address, such as

company name,
capital generated,
number of employees,
market categories.

With such powerful insights, you can run your best promotions that include competitive pricing and discounts. Being a sales professional or a digital marketer, we can bet that such a great tool enables the success of your SaaS business campaigns.

How does Clearbit help in Marketing and Sales?

It helps to capture contact details, job titles, social media profiles, and company details of potential customers.
It allows you to segment the audience based on job title, industry, company size, and more.
It helps to understand the needs and pain points of your prospects for more informed and personalized sales conversion.
Provides insights into customer behavior and preferences to optimize marketing campaigns and track performance.
Automated and real-time data enrichment makes the data collection process quicker and more efficient.

Pros:

100+ attributes
Native integration
User-friendly interface
Help Center articles are available
API Access
The demo is available on demand

Cons:

Pricing is not disclosed
Difficulty in finding LinkedIn profiles of companies

Pricing Plans

Clearbit offers custom pricing plans. You can contact the vendor for pricing details.

BuzzSumo

Website	Buzzsumo.com
Free Trial	Available
Platforms supported	Web
Best For	Content curation & influencer marketing

To get a full picture of the competitive environment in your market, you have to understand how content is performing in all avenues of the web, and BuzzSumo helps you do that. BuzzSumo is an excellent tool for marketers when it comes to analyzing social media data as well as curating content ideas. BuzzSumo allows you to analyze content by domain or topic to see which posts are being shared the most. It’s also great in helping you find key influencers whom you can contact once your content has been published as part of your content promotion strategy.

The social SaaS provides:

Content insights regarding author, domain, and more
Search content engagement in the past 24 hours and up to the past year
View shares of content across all social media platforms
Search social backlinks
Content curation
Find and research influencers

How BuzzSumo Helps in Marketing and Sales?

It helps to analyze the content of competitors to know their strengths and weaknesses.
It helps to connect with influencers, build relationships, and leverage their audience for promoting your brand.
It provides insights into the most shared and engaged content on social media platforms.
You can smooth your marketing strategy by utilizing the data provided by this tool.
It monitors the trend in your industry to keep you aligned with the latest trends.
It helps to generate leads by identifying people who are interested in specific topics or brands.

Pros:

Chrome extension is available
API Access
A 30-day free trial is available
A free plan is available
Intuitive interface
Help Center articles and live chat support

Cons:

Lags sometimes when integrating with Slack
Search is limited to only 10 in the free plan

Pricing Plans

BuzzSumo offers one Free plan and three pricing plans that include Pro, Plus, and Large. Pricing details of each plan are given below:

Plan	Yearly Price (Save 20%)	Monthly Price
Pro	$79/month	$99/month
Plus	$139/month	$179/month
Large	$239/month	$299//month

Try BuzzSumo For FREE

Salesflare

Website	Salesflare.com
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad
Best For	CRM tool for small and medium-sized B2B businesses

Salesflare is an easy-to-use CRM for small to medium businesses, designed to help them increase sales with minimal effort. This platform is simple to use, provides visuals, and automatically stores your customer data so you can attend to your customers and focus on sales.

Salesflare is an artificial intelligence sales assistant for Outlook, Gmail, and mobile devices. Working with your CRM, the platform automatically assists your follow-ups, takes over your admin, and creates transparent customer conversations that can be handled by the team. Salesflare makes it easy for teams to boost sales performance.

How Does Salesflare Help in Marketing and Sales?

Automation and lead tracking can help you focus on closing deals rather than manual data entry.
It helps to keep track of all your leads and their interactions with your team to streamline the sales process.
A visual pipeline view offered by Salesflare helps you to manage your sales funnel, track deals, and analyze your performance.
It assists you in following up on potential prospects at the right time.
You can easily integrate with 3000+ tools, including sales and marketing tools, using Zapier integration.

Pros:

Live chat support
Interactive dashboard
A free trial is available
Knowledge base articles to learn
Drag and drop functionality
Automated emails based on triggers

Cons:

Some users faced issues connecting their email to Salesflare
Sometimes sends multiple reminders instead of one

Pricing Plans

Salesflare offers three pricing plans that include Growth, Pro, and Enterprise. Pricing details of each plan is given below:

Plan	Monthly Price
Growth	$29/user/month
Pro	$49/user/month
Enterprise	$99/user/month

Try Salesflare Now

Optimizely

Website	www.optimizely.com
Free Trial	Not Available, but have Free version
Platforms supported	Web
Best For	Digital experience platform software as a service

Optimizely is a website optimization platform that provides users with A/B and multivariate testing. Users who do not have a technical background can

make dynamic variations to websites,
test the discrepancies to live traffic and
gather instant results.

Optimizely allows users to optimize customer experience and enables business owners to drive up the value of their digital products and campaigns through a best-in-class experimentation software platform. Product and marketing professionals can use evidence-based results for:

accelerating innovation,
lower the risk of new features, and
drive up the return on investment (ROI)

How Optimizely Helps in Marketing and Sales?

It offers a marketing campaign management platform that helps to manage and streamline marketing efficiently.
It helps you to test different versions of a website to see which one performs better in terms of sales, conversions, and engagement.
Helps to measure the performance of the campaigns and make data-driven decisions with real-time analytics.
It enables you to segment the audience based on various criteria such as demographics, interests, and behavior.
It helps to enhance the experience of individual users based on their behavior, preferences, and past interactions with the brand.

Pros:

User-friendly dashboard
Detailed data and insights
Customizable targeting
Seamless integration with other tools
Learning resources are available
Advanced Targeting

Cons:

Pricing is not disclosed
Limited support

Pricing Plans:

Optimizely pricing is available on request. You’ll need to reach out to the vendor for a custom quote.

Slack

Website	Slack.com
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad
Best For	Team communication and workflows

Slack is a messaging app that allows users to migrate their communication in one place with real-time messaging, archiving, and search features. Slack allows seamless integration with external services.

With its built-in internal and external sharing options, sales and marketing professionals can store and share files with their teammates from any place and from any device with internet. An advanced search, filter, add-on, and sorting procedure from Slack enables users to have those important files right in front of them. Slack has apps for iOS and Android that are an add on to your work on the go style, so even when you are logged into multiple devices, your system will recognize the same and will mark messages as “read” when you do so.

How does Slack help in Marketing and Sales?

It helps to easily connect with client teams to discuss ongoing projects or to make sales pitches.
The file-sharing feature makes it easy for the sales and marketing teams to collaborate and access important information.
It can send notifications when leads are generated, deals are closed, or when certain actions are taken.
It helps to track the progress and measure the success of the sales and marketing team through robust reporting and analytics.
It offers a wide range of communication channels such as direct messaging, group messaging, and video conferencing.

Pros:

The mobile app is available
A lot of integration options
User-friendly interface
Accessible on any device
Resource library to learn
Workflow builder

Cons:

Lack of live customer support

Pricing Plans

Slack offers a Free plan and three pricing plans that include Pro, Business+, and Enterprise Grid. Pricing details of each plan are given below:

Plan	Monthly Price
Pro	₹218/user/month
Business+	₹375.20/user/month
Enterprise Grid	Custom Price

Skype for Business

Website	www.skype.com
Free Trial	No Free Trial, But Free Version Available
Platforms supported	Web, Android, iPhone/iPad
Best For	VoIP software for phone calls, chats, and video conferencing

Skype - Marketing and Sales Tool — Skype – Sales and Marketing Platforms

Skype is a VoIP solution that enables managers to do video conferencing, make international calls, and send texts to prospects, clients, and team members via the web. Skype enables its users with

instant messaging,
group video conferencing,
video and group chat,
document and image sharing.

Skype, although it has a free basic tool available in the market, it also offers business features in its paid version. Business owners can use this paid version and get

business conferencing (up to 250 people),
MS Office tool,
third-party business app integration.

Pricing Plans

Skype offers a Free plan and three pricing plans that include Microsoft Teams Essentials, Microsoft 365 Business Basic, and Microsoft 365 Business Standard. Pricing details of each plan are given below:

Plan	Monthly Price
Microsoft Teams Essentials	₹100.00/user/month
Microsoft 365 Business Basic	₹136.25/user/month
Microsoft 365 Business Standard	₹719.40/user/month

Omnisend

Website	www.omnisend.com
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	E-commerce businesses looking for omnichannel marketing automation with email, SMS, and push notifications to boost customer engagement and sales.

Omnisend is a marketing tool built especially for online stores. It combines email, SMS, and automation to help businesses connect with customers, boost sales, and build loyalty. With ready-to-use workflows, customer segmentation, dynamic content, and A/B testing, it makes it easy to create personalized campaigns across multiple channels, ensuring consistent communication with customers wherever they are. It is one of the best sales and marketing software for small businesses.

Pros

Supports multi-channel marketing across email, SMS, and web push.
Tailored for e-commerce with tools like abandoned cart reminders and product suggestions.
Easy to use with a drag-and-drop editor.
Flexible pricing plans suitable for different business sizes.

Cons

Limited features for B2B companies.
Some features take time to fully learn.
Customer support response may be slower during peak times.

Pricing Plans:

Plan	Monthly Price
Free	$0/month (up to 250 contacts & 500 emails/month)
Standard	From $16/month (based on contact list size)
Pro	From $59/month (based on contact list size)

HubSpot

Website	www.hubspot.com
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Businesses of all sizes that need an all-in-one CRM with powerful sales, marketing, customer service, and automation tools to grow and manage customer relationships effectively.

HubSpot Sales Hub is a CRM that helps sales teams manage leads and track progress with clear dashboards. It’s known for its simple design and strong customer support.

How it helps sales teams:

Lead management: Let teams build custom workflows and automatically move leads through the pipeline.
AI and automation: Uses AI to help reps write better emails and save time.
Reporting: Provides easy-to-read dashboards so teams can quickly see their progress.
Sales engagement: Reps can send, schedule, and track emails directly from the platform without needing another tool.

Pros

Easy-to-use design with a simple interface.
Strong customer support and resources.
Powerful lead management and automation features.
Built-in email tools for outreach and engagement.
Clear dashboards and reporting for tracking progress.

Cons

It can get expensive as you scale and add features.
Some advanced tools require higher-tier plans.
Setup and customization may take time for new users.

Pricing Plans:

Plan	Monthly Price
Free	$0/month (basic CRM tools)
Starter	From $18/month (billed annually, 2 users)
Professional	From $450/month (billed annually, 5 users)
Enterprise	From $1,200/month (billed annually, 10 users)

Conclusion

Our picks of the top sales and marketing tools are comprehensive, covering everything from customer management, data analysis, and email marketing to social media management and team collaboration.

Whether you’re a startup or an established business, investing in the right sales and marketing tools can lead to substantial improvements in your business, boosting productivity, simplifying work processes, and generating revenue. Consider the specific needs and goals of your SaaS company and choose the tools that best align with your sales and marketing strategies. With the right tools in hand, you’re on your way to achieving greater success in the SaaS industry.

With this list at your disposal, your sales and marketing teams will no longer fall short of their goals and will be able to work cohesively and effectively.

FAQs

What are sales and marketing tool?

A sales and marketing tool are software or technology platform that helps businesses improve their sales and marketing efforts. These tools can assist with a wide range of activities, including lead generation, customer relationship management, email marketing, social media management, data analysis, and more.

What are some of the best marketing and sales tools available today?

Some of the best marketing and sales tools include NeverBounce, Salesforce, Salesmate, Marketo, Reply, Clearbit, BuzzSumo, Slack and Salesflare.

Why is it important to use marketing tools?

Marketing tools are crucial for businesses to effectively reach target audience, communicate value, and measure marketing success, leading to increased brand awareness, traffic, leads, and revenue growth.

What should I look for when choosing marketing and sales tools?

When choosing marketing and sales tools, you should consider factors such as your business goals, target audience, budget, and available resources. You should also look for tools that are user-friendly, offer robust analytics and reporting, and integrate with your existing technology stack.

How do marketing and sales tools help in customer relationship management?

Marketing and sales tools can help businesses manage and track interactions with their customers, including email communications, phone calls, and meetings. This data can be used to personalize customer experiences and build stronger relationships with them.

Can marketing and sales tools automate tasks?

Yes, many marketing and sales tools offer automation features that can save time and effort by automating repetitive tasks, such as email campaigns, social media posting, and lead nurturing.

September 10, 2025

Top CRM Tools & Customer Relationship Management Tools for Startups and Businesses in 2025

Customers are an important aspect of any business, and it’s a crucial task to maintain a good customer relationship. Customer Relationship Management (CRM) is a system or software that helps businesses manage and analyze customer interactions and data throughout the customer lifecycle. The goal of CRM is to improve business relationships with customers, help in customer retention, and drive sales growth.

CRM tools are used to store and manage customer data, track customer interactions and interactions, and provide actionable insights to help businesses improve their customer relationships. This can include information about customers’ past purchases, their preferences and behaviors, and any interactions with customer service representatives.

CRM tools can also include tools for automating and streamlining business processes, such as sales forecasting, marketing campaigns, and lead management. By using a CRM system, businesses can more effectively target and personalize their marketing efforts, as well as improve their customer service and support. As CRM is an essential part of any business, here are the top Customer Relationship Management tools for businesses.

5 Best CRM software

The Best Customer Relationship Management (CRM) Tools for Businesses:

Here is the list of top CRM software tools to fulfill various business needs in 2025:

S.No	CRM Software	Key Features	Pricing
1	Zoho CRM Software	Lead management, workflow automation, AI-driven insights	Starts at ₹800/user/month
2	Hubspot CRM	Free CRM, marketing automation, email tracking	Free plan; Paid starts at $20/user/month
3	Salesforce CRM	Highly customizable, AI (Einstein), sales forecasting	Starts at $25/user/month
4	Pipedrive	Sales pipeline visualization, automation, reporting	Starts at $14.90/user/month
5	Creatio CRM	Low-code customization, sales + marketing + service automation	Custom pricing (on request)
6	Freshsales	Built-in phone & email, AI insights, workflow automation	Free plan; Paid starts at ₹999/user/month
7	vCITA	Appointment scheduling, invoicing, client management	Starts at $29/month
8	EngageBay	All-in-one CRM, email marketing, helpdesk	Free plan; Paid starts at $12.74/user/month
9	Zendesk	Customer support, ticketing, omnichannel engagement	Starts at $19/agent/month
10	Apptivo	IT financial management, cost transparency, budgeting	Custom pricing (enterprise)

Zoho CRM Software

Rating	4/5
Mobile Access	Android and iOS
Free Trial	30 Days

Zoho Customer Relationship Management Tools

Zoho CRM is a cloud-based Customer Relationship Management tool, known for empowering organizations with a complete customer relationship lifecycle management solution. It is workable for both small and large businesses. It also comes with a free trial version. This CRM tool is extremely customizable, and smoothly runs with all other apps. The other app features include lead generation and qualification, pipeline analysis, competitive analysis, a single database, offers parent-child relationships between customer accounts and their subsidiaries, creating forms with no coding, uploading forms live instantly, etc.

Pricing Details of Zoho CRM:

There is a free edition and four paid plans, i.e, Standard, Professional, Enterprise, and Ultimate.

Standard	Rs.800/month, billed annually
Professional	Rs.1,400/month, billed annually
Enterprise	Rs.2,400/month, billed annually
Ultimate	Rs.2,600/month, billed annually

Hubspot CRM

Rating	4.4/5
Mobile Access	Android and iOS
Free Trial	14 Days

Hubspot CRM was the winner of the Expert Choice award in 2018, due to its top-class CRM services. It is built as a platform that allows the sales team to get started quickly without making much of changes in their existing workflow.

It is very helpful in creating beautiful contact and company profiles, by keeping a neat organization of every detail from the customer’s communication that has a connection with the company. The features include customizing views, website integration, social media, CRM details, email connections, phone integration, deal and task board, etc.

Pricing Details of HubSpot CRM:

There is a free edition and four paid plans, i.e, Starter, Basic, Professional, and Enterprise.

Starter	$50/month
Basic	$200/month
Professional	$800/month
Enterprise	$2400/month

Salesforce CRM

Rating	4.3/5
Mobile Access	Android and iOS
Free Trial	14-30 days

Salesforce CRM is a cloud-based customer relationship management software platform that helps businesses manage and track customer interactions, sales, and marketing efforts.

The features include account and contact management, lead management, sales forecasting, contact manager, file sharing, campaign influence, calendar, case management, lightning speed solutions, and much more.

The platform also offers a range of customizable tools for customer service, analytics, and collaboration. Salesforce CRM can be used by businesses of all sizes and industries, and it is available in various subscription plans to meet the needs of different organizations.

Pricing Details of Salesforce CRM:

The CRM tool has a Free trial and four paid packages i.e, Lightning Essentials($25/user/month), Lightning Professional ($75/user/month), Lightning Enterprise($150/user/month), and Lightning Unlimited ($300 /user/month).

Lightning Essentials	$25/month
Lightning Professional	$75/month
Lightning Enterprise	$150/month
Lightning Unlimited	$300/month

Pipedrive

Rating	4.2/5
Mobile Access	Android and iOS
Free Trial	30 days

Pipedrive is the winner of the Expert’s Choice Award 2018. It is listed under the top customer relationship management (CRM) tools designed to help businesses manage and track their sales and customer interactions.

The website is built for salespeople and hardcore web app developers. It is a very friendly CRM platform and can be fully mobile-optimized, and can easily integrates its Google Calendar, Google Contacts, and other Google apps.

It offers a range of features such as lead and opportunity management, pipeline visualization, task and calendar management, goal setting, contact history, and integration with other tools such as email and social media.

With Pipedrive, users can create and manage deals, track customer interactions, set reminders and deadlines, and analyze sales performance. It also allows users to customize the CRM system to fit their specific business needs and workflow.

Pricing Details of the Pipedrive CRM Tool:

This tool offers a 14-day free trial and has three best packages, i.e, Essential($9.90/user/month), Advanced ($19.90/user/month), and Professional ($39.90/user/month) when billed annually.

Essential	$9.90/month
Advanced	$19.90/month
Professional	$39.90/month

Creatio CRM

Rating	4.6/5
Mobile Access	Android and iOS
Free Trial	14 days

The Creatio CRM tool is known for being an out-of-the-box customer relationship management (CRM) tool that helps streamline company processes, boost employee productivity, and also to organize CRM data. There are several modules available: Marketing Creatio, Sales Creatio, and Service Creatio, where each module has specialized tools for specific departments.

The features include customer data management, system integration, lead management, time management, sales management tools, communication tools, sales management features, document management compatible with MS Word, knowledge management offline, etc.

Pricing Details of Creatio CRM Software:

The tool offers 14 14-day free trial. And, its pricing plan is divided into three sections: Sales (an end-to-end platform to automate sales processes of any type with no-code), Marketing (a ready-to-use platform to automate marketing campaigns and lead management workflows with no-code), and Service Module (an omnichannel platform to automate customer service workflows of any complexity with no-code). Pricing details for each module are given below:

Sales Module Pricing:

Team	$30/month
Commerce	$35/month
Enterprise	$60/month

Service Module Pricing:

Customer Center	$45/month
Service Enterprise	$60/month

Marketing Pricing Module: Custom Plan

Freshsales

Rating	4.6/5
Mobile Access	Android and iOS
Free Trial	21 days

Freshsales is the winner of the Great User Experience Award 2017. It is listed as a high-quality CRM software tool that is designed for high-velocity teams to keep track of contacts and also solve their inquiries.

It offers a wide range of features, including contact details, communication history, and notes about interactions with customers. It also includes a range of sales and marketing tools, such as lead capture forms, email campaigns, and automated workflows to help businesses manage their sales pipelines and nurture leads.

In addition to its sales and marketing capabilities, Freshsales also offers a range of customer support tools, including a ticketing system and a live chat feature, to help businesses provide timely and efficient support to their customers.

Overall, Freshsales is a comprehensive CRM platform that can help businesses manage and grow their customer relationships by providing a central hub for storing and organizing customer data and communication, as well as a range of tools to support sales, marketing, and customer support efforts.

Pricing Details of Freshsales CRM Software:

The tool offers a free trial for 21 days. Other pricing plans include Growth, Pro, and Enterprise.

Growth	Rs 999/month, billed annually
Pro	Rs 2,799/month, billed annually
Enterprise	Rs 4,999/month, billed annually

vCITA

Rating	4.4/5
Mobile Access	Android and iOS
Free Trial	14 days

vCITA is a customer relationship management (CRM) tool that helps small businesses and freelancers manage their customer interactions and schedule appointments. It is used by professionals such as lawyers, accountants, fitness trainers, photographers, and more. It provides a range of features designed to streamline and automate various aspects of customer management, including appointment scheduling, invoicing, client communication, and task management.

Overall, vCITA is a comprehensive CRM software that can help small businesses automate their customer management processes.

Pricing Details of vCITA CRM Software:

The tool offers a 14-day free trial and has three pricing tools: Essentials ($19/month), Business ($45/month), and Platinum ($75/month).

Essentials	$19/month, billed annually
Business	$45/month, billed annually
Platinum	$75/month, billed annually

EngageBay

Rating	4.6/5
Mobile Access	Android and iOS
Free Trial	For 15 Users

EngageBay is a customer relationship management (CRM) platform that helps businesses manage and organize their customer interactions and data by integrating sales, marketing, and service activities in one place. Its primary purpose is to generate leads and get loyal supporters. The features include sales and marketing automation. contact management, Facebook Ads, analytics, ticket management, email marketing, social media management, live chats, lead generation and nurturing, customer service and support, and analytics and reporting.

Introduction to EngageBay CRM platform

Pricing Details of EngageBay CRM Software:

EngageBay offers a free trial and three paid plans: a basic, growth, and a Pro plan.

Basic	$11.95/month, billed annually
Growth	$45.99/month, billed annually
Pro	$73.59/month, billed annually

Zendesk

Rating	4.3/5
Mobile Access	Android and iOS
Free Trial	14 Days

Zendesk is a customer service-focused CRM designed to make customer support simple and efficient. It offers an advanced ticketing system with automated routing and SLAs, self-service portals where customers can find answers on their own, and AI-powered bots that handle routine queries. Businesses can also use their analytics and customizable dashboards to track performance and gain insights. Plus, Zendesk integrates easily with popular tools like Salesforce, Shopify, and Slack, making it a complete solution for customer support and sales automation.

Pricing of Zendesk CRM Software:

Suite Team	$19/agent/month, billed annually
Suite Growth	$55/agent/month, billed annually
Suite Pro	$115/agent/month, billed annually

Apptivo

Rating	4.4/5
Mobile Access	Web-based (Cloud)
Free Trial	Not Available

Apptio - CRM platform — Apptio – CRM platform

Apptio may not be as well-known as Zoho or Salesforce, but it works just as well and offers users plenty of flexibility at a lower price. It brought together useful apps like Office 365, G Suite, Dropbox, and PayPal in one place, making it easier to manage everything. A free version was available for up to 3 users, while paid plans started from just $8 a month. People could use Apptivo on Mac, Windows, mobile phones, or directly on the web, and 24/7 online support was also provided to help whenever needed.

Pricing of Apptivo CRM Software

Plan	Pricing
Costing Essentials	~$80,040/year for managing up to $25M in IT spend
Costing Standard	~$110,040/year for managing up to $25M in IT spend

Conclusion

Choosing the right CRM software can make a huge difference in how efficiently your business manages customer relationships, sales, and support. Each tool has its strengths; some excel in automation, others in customization or affordability. By understanding your business needs, team size, and budget, you can pick a CRM that not only organizes your customer data but also drives growth, improves customer satisfaction, and saves time. Investing in the right CRM is a strategic move that invests in the long-term success of your business.

FAQs

What is CRM?

CRM stands for “Customer Relationship Management” and refers to all strategies, techniques, tools, and technologies used by enterprises for developing, retaining, and acquiring customers.

What are the best customer relationship management (CRM) software platform in 2025?

The Top-Rated CRM software product for 2025 includes:

Zoho CRM
Hubspot CRM
Salesforce CRM
Pipedrive
Creatio CRM
Freshsales
vCITA
EngageBay

How much does a CRM system cost?

Most CRM tools range from $10 up to hundreds of dollars per user per month. The more expensive plans usually have much more advanced features and increased access to customer support.

What are the 4 pillars of CRM?

Workforce, Strategy, Processes and Technology constitute the four pillars of CRM.

What is a CRM framework?

The customer relationship management framework is the way in which companies manage their customers.

Should I consider a free CRM tool?

If you have a small business with basic customer relationship management needs, a free CRM may be sufficient. However, if you have a larger business with more complex customer relationship management requirements, a paid CRM with more advanced features and support may be a better choice.

What other tools integrate with CRM software?

There are a wide variety of tools that can integrate with CRM software to enhance its functionality and enable businesses to more effectively manage their customer relationships. Some examples of tools that commonly integrate with CRM software include marketing automation, project management, social media, email marketing, financial tools, customer service, and support tools.

August 21, 2025

Top 20 Best Sales Prospecting Tools to Use in 2023

As we all know, the sole reason for a company’s existence in the market is to make a profit, which can be accomplished through sales. You must make significant attempts to entice clients in order to identify your potential customer base. Sales prospecting is the initial step in the sales process, in which sales representatives put out a proposal to ensure that the prospects are the best for the company at their maximum.

Sales prospecting is an essential aspect of any sales process, as it involves identifying and nurturing potential customers to generate new business. In today’s highly competitive marketplace, sales teams need to be effective and efficient in their prospecting efforts to stay ahead of the curve. With the right tools and techniques, sales prospecting can be a highly effective way to drive growth and success for any business.

What is a Sales Prospecting Tool?

A sales prospecting tool is a software or platform designed to help sales teams identify, nurture, and convert potential customers into paying customers. The main goal of these tools is to streamline and automate various recurring sales tasks, freeing up time and resources that can be used for other priority activities.

These tools offer a range of benefits, including automating time-consuming tasks such as sending emails and messages, collecting data and insights on prospect behavior, and simplifying the lead conversion process.

With a sales prospecting tool, you can expect to have many of your basic tasks handled for you, from building a prospect list to scheduling meetings and collecting contact details of potential customers. This can free up valuable time and resources, allowing you to focus on more important, high-priority tasks.

The Best B2B Sales Prospecting Techniques For Lead Generation

Common Features Of Sales Prospecting Tools

Some common features of sales prospecting tools include:

Lead Generation: Tools to help find and identify potential customers through various sources such as social media, websites, and databases.
Lead Management: Features to help prioritize and organize leads based on their potential and fit for a business’s products or services.
Email and Outreach: Tools to automate and personalize email communication with prospects, including templates, follow-up reminders, and email tracking.
Reporting and Analytics: Dashboards and analytics to provide insights into the performance of sales prospecting activities, and measure the effectiveness of outreach efforts.
Integration With Other Sales Tools: Ability to integrate with other sales tools, such as customer relationship management (CRM) systems, to provide a complete view of a prospect’s engagement with a business.

Best Sales Prospecting Tools

With so many sales prospecting tools on the market, it can be difficult to find one that meets the specific needs of your business. That’s why in this article, we’ll take a closer look at some of the leading sales prospecting tools, along with their features and pricing, to help you make an informed decision about which one is right for you. Whether you’re a small business looking for a simple solution, or a large enterprise searching for a comprehensive platform, there’s a sales prospecting tool out there that’s perfect for your needs. So let’s dive in to the best sales prospecting tools in 2023:

Leadfeeder
LinkedIn Sales Navigator
Quora
Hunter.io
Cirrus Insight
Boomerang for Gmail
BuiltWith
PipeDrive
Cloze
Gong.io
Bit.ai
ZoomInfo
Doodle
HubSpot Sales Hub
Ring.io
Followup.cc
Overloop
Detective.io
Datanyze
Bloobirds

Leadfeeder

Website	www.leadfeeder.com
Rating	4.2 out of 5
Free Trial	Available
Platforms supported	Web

Leadfeeder is a cutting-edge website visitor tracking platform that helps you know about the visitors to your business website. With Leadfeeder, you’ll be able to see not only who has visited your site, but also how much time they spent on each page. This valuable information helps you understand your visitors’ behavior and allows you to develop targeted customer engagement strategies to convert them into leads. Leadfeeder provides you with accurate data about your potential leads, so you can identify missed opportunities and reach out to those prospects that might have slipped through the cracks. Furthermore, Leadfeeder provides the contact information of the companies that have visited your website, making it even easier to connect with potential customers.

Overall, Leadfeeder helps sales teams improve the efficiency and effectiveness of their prospecting efforts, leading to a higher volume of qualified leads and increased sales.

Features of Leadfeeder:

Lead filtering.
Lead generation & scoring.
Automatic reporting.
Integration with Salesforce, CRM, WebCRM, and PipeDrive.

Pricing of Leadfeeder:

Leadfeeder offers a Lite plan which is Free plan and one Premium plan. Pricing details are given below:

Plan	Yearly Price	Monthly Price
Lite	Free	Free
Premium	€139/month	€198/month

Try Leadfeeder for Free

LinkedIn Sales Navigator

Website	Business.linkedin.com/sales-solutions/sales-navigator
Rating	4.6 out of 5
Free Trial	Available
Platforms supported	Web

LinkedIn Sales Navigator is a tool designed to help sales professionals with their prospecting efforts. It offers advanced search capabilities, lead recommendations, account insights, InMail messaging, and activity alerts to make it easier for salespeople to find and engage with potential clients. With these features, salespeople can target the right prospects, get insights into their businesses, track their activity, and reach out to them directly on the platform. By using LinkedIn Sales Navigator, sales professionals can streamline their prospecting process and increase their chances of success.

Features of LinkedIn Sales Navigator:

Advance & alert your saved leads.
Create a custom list to find out potential buyers.
Track engagement of the lead.
Integrate with CRM.

Pricing of LinkedIn Sales Navigator:

LinkedIn Sales Navigator offers custom pricing plan. You can contact vendor for pricing details.

Quora

Website	www.quora.com
Rating	4.6 out of 5
Free Trial	Completely Free
Platforms supported	Web, Android, iPhone/iPad

Quora is a question-and-answer website that allows users to ask and answer questions on a wide range of topics. While Quora is not a direct sales tool, it can be a valuable resource for sales professionals looking to research prospects and their needs, build relationships through engagement and helpful answers, generate leads by answering relevant questions and providing contact information, and establish brand visibility and credibility through educational content.

Features of Quora:

Active feed.
High rate of engagement.

Pricing of Quora:

Quora is Free to use.

Hunter.io

Website	Hunter.io
Rating	4.6 out of 5
Free Trial	Available
Platforms supported	Web

Hunter.io is a email verification and lead generation tool that helps sales professionals find and verify email addresses of potential prospects. It offers a range of features to help salespeople quickly and easily find the contact information of the people they want to reach.

Hunter.io is designed to help sales professionals save time and increase the accuracy of their prospecting efforts. By using this tool, salespeople can focus on building relationships with potential prospects, instead of spending time trying to find their contact information.

Features of Hunter.io:

Domain Search
Email Finder
Email Lookup
Email Verifier
Integration with CRM

How to create and send cold email campaigns for free

Pricing of Hunter.io:

Hunter.io offers a Free plan and four pricing plan that includes Starter, Growth, Pro and Business. Pricing details of each plan is given below:

Plan	Yearly Price (Save 30%)	Monthly Price
Free	$0/month	$0/month
Starter	$34/month	$49/month
Growth	$69/month	$99/month
Pro	$139/month	$199/month
Business	$279/month	$299/month

Cirrus Insight

Website	www.cirrusinsight.com
Rating	4.1 out of 5
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad

Cirrus Insight is one of the top customer relationship management software that was inaugurated in April 201, by Ryan Huff and Brandon Bruce.

Cirrus Insight is a sales productivity tool that integrates with email platforms such as Gmail and Outlook to streamline sales prospecting activities. It provides real-time email tracking, integrates with CRMs such as Salesforce for contact management, has a lead capture tool, pre-written email templates, and a scheduling tool to coordinate with prospects. The goal of Cirrus Insight is to make sales professionals more efficient and effective in their prospecting activities.

Features of Cirrus Insight:

Salesforce sidebar, where customer data will be presented to your business email
Salesforce sync
Scheduling meeting
Analytics sales activities
Multi-touch outreach with a sequence of emails, phone calls, and chain messages
Tracking
Report buyers signal, those who have visited your website timely

Pricing of Cirrus Insight:

Cirrus Insight offers three pricing plan for team size than 100 users, that includes Salesforce Sync, Pro and Expert. Pricing details of each plan is given below:

Plan	Yearly Price
Salesforce Sync	$10/user/month
Pro	$21/user/month
Expert	$29/user/month

Boomerang for Gmail

Website	www.boomeranggmail.com
Rating	4.7 out of 5
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad

As we know email marketing is one of the main components in generating as many as leads. Boomerang for Gmail is a productivity tool that provides real-time email tracking for sales professionals to monitor their prospecting efforts. This information can help salespeople determine the best time to follow up with potential prospects and adjust their messaging.

Features of Boomerang for Gmail:

Creation of responsive emails.
Inbox pause.
Schedule send emails and meetings.
Alert emails that are supposed to be sent to targeted clients.
Gmail follow-up, notes, snooze, delay send, tracking and many more.
Read receipts for Gmail.

Pricing of Boomerang for Gmail:

Boomerang for Gmail offers a Free plan and four pricing plans that includes Personal, Pro, Premium and Teams. Pricing details of each plan is given below:

Plan	Yearly Price
Personal	$4.98/month
Pro	$14.98/month
Premium	$49.98/month
Teams	Custom Price

BuiltWith

Website	Builtwith.com
Rating	4.3 out of 5
Free Trial	Not Available
Platforms supported	Web, Android

BuiltWith is a technology research tool developed by Gary Brewer in 2007 that helps sales professionals with their sales prospecting by providing insights into the technologies used by websites and companies. This information can help salespeople understand the technology landscape of potential prospects, target their outreach accordingly, and generate leads based on the technologies they use. Additionally, BuiltWith provides information on specific industries and the competitive landscape, allowing salespeople to better understand their market and adjust their approach accordingly.

Features of BuiltWith:

Sales intelligence
CRM integrates
Screencast to help with the setup process.
Lead generation via predictive leads over a database of 38,675+ web technologies.
Provides market analytics.
Data Coverage
CRM Cyber risk auditing.

Pricing of BuiltWith:

BuiltWith is free to use for individual site lookups forever. It also offers three pricing plan that includes Basic, Pro and Team. Pricing details of each plan is given below:

Plan	Yearly Price	Monthly Price
Basic	$2950/year	$295/month
Pro	$4950/year	$495/month
Team	$9950/year	$995/month

PipeDrive

Website	www.pipedrive.com
Rating	4.5 out of 5
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad

Pipedrive is a customer relationship management (CRM) platform founded by Timo Rein, Ragnar Sass, Urmas Purde, and Martin Henk in 2010. It helps sales professionals with their sales prospecting activities by providing a centralized platform for managing sales activities and tracking the progress of leads. Besides, this software is all about scheduling, completing, and tracking activity-based selling.

Features of Pipedrive :

Task automation with one-click contact data collection.
CRM platform that enhances sales productivity.
Customization of the customers.
Centralize communication efforts via email & sales funnel.
Set goals, and provide insights and reports on the sales activity.
Prioritize leads according to the prospects.
Pipedrive protects the data and is informed on all levels.

Pricing of Pipedrive :

Pipedrive offers four pricing plan that includes Essential, Advanced, Professional and Enterprise. Pricing details of each plan is given below:

Plan	Yearly Price (Save up to 17%)	Monthly Price
Essential	$9.90/user/month	$11.90/user/month
Advanced	$19.90/user/month	$24.90/user/month
Professional	$39.90/user/month	$49.90/user/month
Enterprise	$59.90/user/month	$74.90/user/month

Start Using Pipedrive Now

Cloze

Website	www.cloze.com
Rating	4.7 out of 5
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad

Cloze is a CRM solution that functions as your personal assistant. It keeps track of all your clients by gathering data from your apps and combining it into a single view of each individual and organization. Cloze employs powerful data science to find out who is important and prioritize client relationships based on having all of this critical information in one location.

Cloze helps sales representatives identify and prioritize the most promising leads. By integrating with a salesperson’s email, calendar, and contacts, Cloze provides a comprehensive view of each prospect’s interactions and engagement. This allows sales reps to see which prospects are the most active, which ones are the most engaged, and which ones are the most likely to convert into customers.

Features of Cloze :

Contact information for customers, phone and email exchanges, document exchanges, and social media interactions are all in one location.
Automatically urges you to contact.
Automatically maintains prospect data.

Pricing of Cloze :

Cloze offers four pricing plan that includes Cloze Pro, Business Silver, Business Gold and Business Platinum. Pricing details of each plan is given below:

Plan	Yearly Price
Cloze Pro	$17/month
Business Silver	$21/month
Business Gold	$29/month
Business Platinum	$42/month

Gong.io

Website	www.gong.io
Rating	4.8 out of 5
Free Trial	Not Available
Platforms supported	Web, Android, iPhone/iPad

Gong.io is a revenue intelligence tool that enables businesses to capture consumer interactions via the web, phone, email, and other channels. The platform uses artificial intelligence and machine learning to analyze sales calls, emails, and demos to identify best practices and common pitfalls. This allows sales reps to better understand what works and what doesn’t when it comes to engaging with prospects and closing deals. It also provides real-time insights and data based on sales conversions enables superior revenue strategy decision-making. Deal intelligence, integrations, people intelligence, field sales, and market intelligence are among the company’s other key features.

Features of Gong.io:

Reporting & Statistics for Third-Party Integrations
Collaboration Tools for Reporting and Analytics
Metrics of Performance
Speech Recognition Alerts/Escalation Assessment Management

Pricing of Gong.io:

Gong.io offers custom pricing plan. You can contact vendor for pricing details.

Bit.ai

Website	Bit.ai
Rating	5.0 out of 5
Free Trial	Available
Platforms supported	Web

Bit.ai is a is a collaborative content creation platform that can help sales teams streamline and optimize their sales prospecting efforts. The platform allows sales reps to create and share sales proposals, presentations, and other sales materials in one centralized location, making it easier to collaborate with their colleagues and keep all their materials up-to-date. Because these documents are brand-consistent, your consumers and clients will quickly recognize them.

In addition, Bit.ai provides real-time analytics on the performance of each sales material, allowing sales reps to see what’s working and what’s not. This information can help them optimize their approach and increase the effectiveness of their sales materials over time.

Features of Bit.ai:

Tracking of documents.
Collaboration with other sales reps in real-time.
Keep all of your media assets, files, and documents in one location.

Pricing of Bit.ai:

Bit.ai offers a Free plan and two pricing plan that includes Pro plan and Business plan. Pricing details of each plan is given below:

Plan	Yearly Price	Monthly Price
Free Plan	$0/user/month	$0/user/month
Pro Plan	$8/user/month	$12/user/month
Business Plan	$15/user/month	$20/user/month

ZoomInfo

Website	www.zoominfo.com
Rating	4.2 out of 5
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad

ZoomInfo is a sales intelligence platform with a large contact database that may assist your sales team with lead generation, market research, and insight-driven interaction. It helps you power your go-to-market strategy with reliable B2B insight and company contact data.

You may acquire direct mobile phone numbers and confirmed email addresses of top executives and critical connections at businesses, such as the Chief Strategy Officer or a Senior Sales Executive. You can also use targeted prospect lists to improve sales prospecting and conversion rates.

You’ll be able to convey the correct message to the prospect at the right moment thanks to ZoomInfo’s data-driven insights. This will help you enhance conversions and receive a better return on your time and money investment (ROI), which is why choosing ZoomInfo is a sound financial decision.

Features of ZoomInfo:

Comprehensive database.
Verified emails.
Detailed company profiles.
Search by keyword or name.
Email alerts.
Export data in multiple formats.
Location and corporate hierarchy data.
Department organization charts.
Buyer intent data

How to Re-Engage Cold Sales Leads with ZoomInfo

Pricing of ZoomInfo:

Zoominfo offers custom pricing plan. You can contact vendor for pricing details.

Doodle

Website	Doodle.com
Rating	4.6 out of 5
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad

Doodle is an online scheduling tool that can help sales teams streamline their sales prospecting efforts by making it easier to schedule and manage sales meetings and calls. The platform allows sales reps to send out meeting requests to multiple prospects and receive real-time updates on their availability, without the back-and-forth of email scheduling.

This saves sales reps valuable time and reduces the administrative burden of scheduling, freeing them up to focus on more important tasks like researching prospects, developing messaging, and building relationships.

Features of Doodle:

Group Meetings.
Scheduling.
Enhanced Customization.
Bookable Calendar.
Security and Privacy.
Automation Calendar Tools.
Interview Management.
Integration.
Custom Reminders.
Conferencing Integrations.

Pricing of Doodle:

Doodle offers a Free plan and three pricing plan that includes Pro, Team and Enterprise plan. Pricing details of each plan is given below:

Plan	Yearly Price (Save upto 55%)	Monthly Price
Free	$0/user/month	$0/user/month
Pro	$6.95/user/month	$14.95/user/month
Team	$9.95/user/month	$19.95/user/month
Enterprise	Custom Price	Custom Price

HubSpot Sales Hub

Website	www.hubspot.com/products/sales
Rating	4.5 out of 5
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad

HubSpot Sales Hub is a robust CRM that may help you manage your sales pipeline and close more deals. When your lead opens your email, the Email Tracking tool sends you a notification. It allows you to put your finest emails into templates, which saves you time. Document Management & Tracking, Conversation Intelligence, Call Tracking, and Sales Automation are just a few of the other useful features.

HubSpot Sales Hub is a sales tool that helps with prospecting by providing features such as lead management, email tracking, email templates, and automated workflows. It helps prioritize and organize leads, streamline communication, and increase productivity. These tools help sales teams prospect more efficiently and effectively.

Features of HubSpot Sales Hub:

A deal dashboard that you can customize to see your full sales funnel.
Email tracking, meeting scheduling, live chat, and prospect tracking.
Integration with Gmail and Outlook, as well as email templates, make it simple to email and engage with leads.
Features include email notifications, company analytics, and pipeline management.
A built-in activity stream that sends out notifications as soon as a lead opens an email, clicks on a link or downloads a critical document.
Up to 1 million contact and company records can be stored.
The ability to record sales conversations, send emails, plan tasks, and assign assignments is all available.
Emails taped calls, and sales notes are automatically published.

Pricing of HubSpot Sales Hub:

HubSpot Sales Hub offers a free plan to get started and two pricing plan that includes Sales Hub Professional and Sales Hub Enterprise plan. Pricing details of each plan is given below:

Plan	Monthly Price
Sales Hub Professional	Starts at $450/month
Sales Hub Enterprise	Starts at $1,200/month

Start Using Hubspot Now

Ring.io

Website	www.ring.io
Rating	4.1 out of 5
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad

Ring.io is a sales acceleration platform that helps teams with prospecting by providing advanced call management and telephony features. It integrates with popular CRM systems and offers tools such as lead prioritization, automatic call logging, call scripts, and call recording. These features help sales teams to improve their call efficiency and effectiveness, allowing them to reach more prospects and close more deals.

Without leaving Salesforce, sales reps can get the most out of their cold calling strategy using Ring.io. In Salesforce, you can track and log all calls in real-time, and you can make simultaneous calls to several people with a single click. Salespeople can also use Ring.io to construct lists based on Salesforce data and filters.

In short, Ring.io streamlines the prospecting process and helps sales teams work smarter and more efficiently.

Features of Ring.io:

Sales Productivity
Inbound Call Routing
Coaching & Training

Pricing of Ring.io:

Ring.io offers three pricing plan that includes Ring.io for Pipedrive, Zoho CRM, Zendesk, Ring.io for Hubspot and Ring.io for Salesforce. Pricing details of each plan is given below:

Plan	Monthly Price
Ring.io for Pipedrive, Zoho CRM, Zendesk	$69/month
Ring.io for Hubspot	$89/month
Ring.io for Salesforce	$109/month

Followup.cc

Website	Followup.cc
Rating	4.8 out of 5
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad

Followup.cc is a fantastic Chrome plugin that connects easily with your Gmail account and lets you keep track of your follow-ups at the top. The extension will remind you to plan a follow-up the next time you send an email to a prospect. Over 40% of sales reps give up after the first try, despite the fact that 80% of sales require five follow-up attempts.

Followup.cc helps sales teams with prospecting by providing email tracking, follow-up reminders, and email scheduling capabilities. It allows salespeople to track when their emails are opened, set reminders to follow up with prospects, and schedule emails to be sent at a later time. These features help sales teams stay organized and ensure that they never miss an opportunity to follow up with a prospect.

Features of Followup.cc:

Set recurring reminders, track email openings, and auto-respond to emails.
Scheduling by email.

Pricing of Followup.cc:

Followup.cc offers three pricing plan that includes Starter, Professional and Salesforce Edition plan. Pricing details of each plan is given below:

Plan	Yearly Price	Monthly Price
Starter	$18/month	$23/month
Professional	$29/month	$36/month
Salesforce Edition	$40/month	$50/month

Overloop

Website	Overloop.com
Rating	4.0 out of 5
Free Trial	Available
Platforms supported	Web

Overloop (formerly Prospect.io) is a multichannel sales automation platform built for enhancing the team’s efficiency and convert more leads through greater reach. With the help of robust tools, Overloop helps you build your prospect list and schedule tasks for the following day, in turn increasing your productivity. Moreover, with the help of multichannel campaigns, it combines follow-ups on prospects for better reach and also analyzes campaign performance for better performance in the future.

Feature Offered by Overloop

Automating sales takes a lot of tasks off your back and offers you time to attend to matters which take precedence over them.
Overloop also offers to automate enrollment of leads and prospects based on their account activity.
Conditionally apply automation wherever needed and use delays for a window between consecutive steps.
Assign tasks to enrolled prospects and update their fields. Moreover, you can also integrate tools that you use, to help make automation even more smooth.
Search emails for bulk prospects and verify them with the Email Verifier.

Pricing for Overloop

Overloop offers a pricing plan. Pricing details are given below:

Plan	Yearly Price	Monthly Price
Paid Plan	$82/user/month	$99/user/month

Detective.io

Website	www.detective.io
Rating	4.8 out of 5
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad

Detective by Charlie App is a sales prospecting tool that helps users to automate tasks such as reaching out to prospects. Although automating tasks makes your work a lot easier, but what makes it even better is if the automation made your work more efficient, which is exactly what Detective excels at. With personalized emails and data-driven insights, you can get up to two times the conversions of what you used to get. Detective.io helps sales teams prospect more intelligently by providing valuable data and insights that can inform and guide their outreach efforts.

Features Offered by Detective.io

Detective helps reps to find the right prospects for every unique proposition and help avoid wandering with the wrong leads.
With basic demographic data pertaining to companies and prospects, reps can effortlessly filter out the prospects which aren’t suited for a particular proposition.
Finding the right prospects helps in ways more than just saving time; for instance, reps also need lesser training directed to the right prospects that they will be propositioning to.
Detective also offers reps customizable CRM to suit their business needs and close more deals and enhance conversion rate.
The CRM can also be integrated with tools which reps use initially to maintain consistency with prospects and in the workflow.

Pricing of Detective.io:

Detective.io offers three pricing plan that includes Hustler, Trusted Advisor and Team Edition plan. Pricing details of each plan is given below:

Plan	Monthly Price
Hustler	$15/month
Trusted Advisor	$365/month
Team Edition	$50/month

Datanyze

Website	www.datanyze.com
Rating	4.0 out of 5
Free Trial	Available
Platforms supported	Web

Datanyze is a sales intelligence platform that helps teams with prospecting by providing actionable insights about their prospects and their technology stack. Datanyze helps you with the implications of techno-graphics to the digital world of sales and marketing. It helps you market products with strategies based on the choices of your prospects in turn offering you a better conversion rate. Moreover, Datanyze also helps you find new prospects through researching accounts, contacts, and email addresses along with techno-graphics implemented into your CRM, to nourish customer data. It is one of the best sales prospecting tool.

Features Offered by Datanyze

Instead of relying on demographics and firmographics, Datanyze uses techno-graphics to find suitable prospects to enhance conversion rate.
Datanyze helps combine most prospecting based tasks into a single workflow, simplifying sales prospecting and saving time.
Get the company’s social and technical insights with a single click irrespective of prospecting within Datanyze, or on the company’s website.
Find your prospect’s email address without having to leave your page simply by highlighting the required name.
Seamlessly manage your prospect list and juggle them between your CRM and other tools with one click.

Pricing of Datanyze:

Datanyze offers a Free plan and two pricing plan that includes Nyze Pro 1 and Nyze Pro 2 plan. Pricing details of each plan is given below:

Plan	Monthly Price	Yearly Price
Nyze Lite	$0/month	$0/month
Nyze Pro 1	$29/month	$21/month
Nyze Pro 2	$55/month	$39/month

Bloobirds

Website	www.bloobirds.com
Rating	4.3 out of 5
Free Trial	Not Available
Platforms supported	Web

With an intuitive sales platform, Bloobirds helps you make informed decisions while simultaneously guiding sales reps through their work. It helps you turn your work and all of your activities into opportunities giving you a clear and bigger picture of what marketing and sales strategies actually work. Bloobirds helps you make the perfect marketing strategy, support your work throughout the implementation of the same and then deliver you the best results. Moreover, you get insights on all of your work, be it a conversion or a failed lead.

Features Offered by Bloobirds

Bloobirds is very similar to having a Sales Development Representative(SDR), to help you guide through the process of qualifying leads, questions, and recommended leads.
All the data required by the sales reps are readily made available by Bloobirds, which is presented as insights to ensure lead conversion.
From getting quality prospects to managing contact tools, Bloobirds effortlessly guides sales reps through sales workflow to meet deadlines and targets.
The entire process of sales prospecting from marketing to prospecting to a meeting, can be covered by Bloobirds and hence you get more inbound leads and better conversion.
Bloobirds offers a user-friendly interface with constant reminders and alerts to help reps be more organized, and pay more attention to prospects while automating trivial tasks such as data collection.

Pricing of Bloobirds:

Bloobirds offers custom pricing. You can contact vendor to get a quotation.

Conclusion

The process of sales prospecting can often involve repetitive and time-consuming tasks, but utilizing right tools can help you streamline your efforts and achieve better results. By using the best sales prospecting tools, you can increase your efficiency, connect with a larger number of prospects in less time, and ultimately close more deals.

So if you’re looking to boost your sales results and simplify your prospecting efforts, consider incorporating one of these top sales prospecting tools into your strategy. With the right tool in place, you’ll be able to take your sales to the next level and achieve new levels of success.

FAQs

What is a sales prospecting tool?

Sales prospecting tools are software applications designed to help sales teams identify and engage potential customers, also known as prospects. These tools automate many of the manual tasks associated with prospecting and help sales reps to reach out to more prospects in less time.

Why is sales prospecting important?

Sales prospecting is a crucial part of the sales process, as it helps sales reps to identify and engage potential customers and build relationships with them. By using sales prospecting tools, sales teams can increase the efficiency and effectiveness of their prospecting efforts, leading to a higher volume of qualified leads and ultimately, increased sales.

What are some of the best sales prospecting tools?

Some of the best sales prospecting tools are given below:

Overloop
Linkedin Sales Navigator
Hunter.io
Bloobirds
Hubspot Sales Hub
Leadfeeder
PipeDrive

What features should I look for in a sales prospecting tool?

When choosing a sales prospecting tool, you should look for features that align with your sales team’s needs and goals. Some important features to consider include lead generation, email and call automation, lead scoring, lead tracking and reporting, and integration with other sales tools.

What are sale prospecting techniques?

Effective sales prospecting techniques includes:

Scheduling and committing to sales prospecting
Make warm as opposed to cold calls
Create ideal customer prospect profiles
Attend and network at events
Don’t sell but develop relationships
Request referrals
Get involved in social selling

How can sales prospecting tools improve my sales process?

Sales prospecting tools can help to improve your sales process by streamlining and automating many of the manual tasks associated with prospecting, such as lead generation, email and call follow-up, and lead tracking.

Can sales prospecting tools integrate with my other sales tools?

Yes, many sales prospecting tools offer integration with other sales tools, such as customer relationship management (CRM) software and marketing automation platforms. This allows for seamless and efficient data transfer between tools, saving time and improving accuracy.

What is the most effective prospecting method?

Cold Calling is considered the most effective prospecting method.

February 13, 2023

Success Story of Outplay: The New-Age Sales Outreach Platform to Help You Book More Meetings

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Outplay.

The sales team plays a crucial role in any business. Increasing annual sales and profit is the core focus of any business. With the evolution of automation in business processes, the scope of the sales industry is continuously changing. Businesses are leveraging sales and marketing automation tools to quantify their marketing campaigns and workflows. Sales engagement platforms are one example of automating sales activities. A Sales engagement platform helps businesses in streamlining the communication of the sales team to their customers.

Outplay is an Indian-American SaaS (Software as a Service) company headquartered in San Francisco, United States. The company offers a sales engagement platform that helps businesses to prospect efficiently and reach their revenue goals faster. Read to know about Outplay, its founders, the startup story, solutions it provides, funding, and more.

Outplay – Company Highlights

Startup Name	Outplay
Headquarters	San Francisco, United States
Industry	Software
Founders	Ram Papineni and Laxman Papineni
Founded	2019
Total Funding Raised	$9.3 Million
Website	outplayhq.com

Outplay – About
Outplay – Industry
Outplay – Founders and Team
Outplay – The Idea and Startup Story
Outplay – Vision
Outplay – Products
Outplay – USP
Outplay – Marketing Strategy
Outplay – Funding
Outplay – Growth
Outplay – Competitors
Outplay – Tools Used in the Company
Outplay – Recognition and Achievements
Outplay – Future Plans

Outplay – About

Outplay is a new-age sales engagement platform that combines multi-channel outreach and sales automation to help sales teams hit their revenue goals.

The company’s core belief is to always deliver top-notch services to their customers, along with stellar support. It believes in providing meaningful opportunities for their employees to grow in, at all levels and takes pride in sharing all their wins, thoughts, and failures openly across the team. Its mission is to help salespeople achieve their dreams.

Outplay – Industry

Outplay is part of the Sales Software Industry. The company is rapidly expanding and bringing in more customers from the SMB market.

Outplay – Founders and Team

Brothers Ram and Laxman Papineni co-founded Outplay in the year 2019 in Wilmington, Delaware. Laxman is the CEO of the company while Ram serves as its CTO.

Ram and Laxman have always been building things together. Ever since they were little boys, the idea of building something of their own fascinated them – anything that was creative, or would help people around them. Being brothers, both of them understood each other’s plus points early on. Ram was more interested in building platforms/tools, and Laxman was more inclined toward connecting with people and sharing stories. That’s how their current roles fit perfectly with their personalities and goals.

Outplay currently has over 100 employees, and offers the most flexible work culture that helps in delivering a sense of belongingness to the employees and makes them create a proper work-life balance. Outplay sees its employees as the most important assets in the company, and does everything possible to make them feel comfortable and seen. They believe that it’s only when the employees’ needs are met, that they can continue building a world-class product.

Coming to the hiring part, the company is able to bring in a lot of its employees through the simple means of referrals. Its existing employees – the Outplayers as they are commonly known, are always eager to share the openings within their network. And when they bring in someone, they’re rewarded for it. Apart from that, we’re also big on campus drives to hire college freshers, helping them start their professional journey with Outplay.

Outplay – The Idea and Startup Story

Outplay Logo

The whole idea of offering a Sales Engagement Platform began with blogging. Ram and Laxman’s first venture was a blogging network. That’s where Ram and Laxman learned about start-ups and what goes behind running one. They started their first startup called AppVirality – a referral marketing software that was backed by shoppingmode Microsoft Accelerator.

During their first start-up stint, they realized the importance of sales and charted down how they could make it better for all the sales folks out there. They had 2-3 of their friends who left their jobs to join them at AppVirality first, which then morphed into Outplay. Together all of them sat through hours to build the right framework, get a few investors interested, and started pitching Outplay to people who were looking for a switch.

Outplay – Vision

Outplay’s short-term vision is to get good brand recognition and generate substantial revenue from the SMB market.

Its long-term vision is to become a household name for large enterprises and expand fully to regions like ASEAN and APAC. Outplay aspires to become the No. 1 sales engagement platform in the world.

Outplay – Products

Outplay currently offers one product, which is a sales engagement platform that helps salespeople journey through their goals with ease, removing unnecessary clutter and providing top-class features to help enhance their outreach every step of the way. The product has a sleek UI that helps sales reps navigate between various tasks and sequences with ease, and also helps them hit their targets on time, with proper prioritization and automation.

Outplay – USP

Outplay’s USP includes multi-channel outreach which is a mix of channels like email, phone, SMS, social media, and magic chat – a webchat box that is launched when a prospective customer clicks on an email link. Apart from this, they also provide access to top-notch features such as multi-channel outreach, smart sales sequences, real-time sales insights, website, and email tracking, the ability to set activity triggers, and powerful analytics among others.

Outplay – Marketing Strategy

Outplay launched an eBook as part of its marketing efforts and was able to create a lot of buzz in the market. The ebook is titled ‘30 Sales Teams Share Their Sales Sequences’ and contains a list of full-fledged sales sequences from top companies like Drift, Hubspot, Vidyard, etc. along with 30+ sales sequences from hyper-growth companies.

Outplay – Funding

Date	Stage	Amount	Investors
3rd March 2021	Seed funding	$2 Million	Sequoia Capital
21st July 2021	Series A	$7.3 Million	Sequoia Capital

Outplay’s series A funding which was in July 2021, helped the company successfully expand its operations, increase its workforce to 100+ employees, and work towards building features for its current and future customers, by understanding its current needs and issues.

Outplay – Growth

The company currently operates in the US and Indian markets. It has users spread over both regions.

Outplay – Competitors

Some of the top competitors of Outplay are:

Outreach
Salesloft
Klenty
Yesware
Reply.io
Mixmax
Mailshake
Lemlist

Outplay – Tools Used in the Company

Few tools that help accelerate the startup are:

Hubspot
Gong
Salesforce
Slintel
Sales Navigator
Seamless
Lusha

Outplay – Recognition and Achievements

The company’s recent funding news made it to Times Square, New York – announcing how Outplay raised $7.2 Million, Series A. Apart from that, its podcast ‘The Hype is Real’ was added to Sequoia’s Surge Academy.

Outplay – Future Plans

Since artificial intelligence is the future, especially of SaaS platforms, Outplay is also infusing AI into its sales platform. This step will simplify the lives of sales reps even further.

Its users already have access to a feature that can magically write their sales sequences with the power of AI, but the future will see them making the AI capabilities more stronger and robust. With the company’s sole focus being on the USA for now, it wishes to expand towards ASEAN and APAC countries in the near future.

FAQs

When was Outplay founded?

Outplay was founded in 2019 in Wilmington, Delaware.

Who are the founders of Outplay?

Ram Papineni and Laxman Papineni are the founders of Outplay.

Who are the top competitors of Outplay?

Some of the top competitors of Outplay are:

Outreach
Salesloft
Klenty
Yesware
Reply.io
Mixmax
Mailshake
Lemlist

January 9, 2023

How to Improve Your Sales Skills-Good Salesperson Qualities

A basic theory by David Mayer (as published in Harvard Business Review) is that a good salesman must have at least two basic qualities: empathy and ego drive. Are you a salesperson? Or just want to learn to sell for your own product. Selling is a skill which will help you not only in business but for the whole life. A salesperson is not just an employee of the company but they are as important as CEO.

According to a report, 80% of sales require 5 follow-up calls after the meeting. Selling things is one of the most difficult things. It is very difficult to convince someone to buy a thing. That is why it is one of the most required and highly paid jobs in the industry. You have to be soft and confident in your approach. Success in this field can only be achieved by having a positive approach towards your customers. Good communication skill is another important skill a salesperson should have. You can never be let down by failures but need to improvise with each. Here are Good Salesman Qualities which every salesman should have.

Good Salesperson Qualities- Must Have as Salesperson
Reasons Why Salespeople Fail
How to Improve As A salesperson?

Good Salesperson Qualities- Must Have as Salesperson

Feel Your Customer

While it is not very important to agree with the feelings of the customer, a great salesperson makes an empathetic connection with the customer to understand their standing completely. It is a central quality to be able to sell him a product or service, which must be possessed in large measure. A salesman simply cannot sell well without the invaluable and irreplaceable ability to get powerful feedback from the client through empathy.

A Driving Force

The second of the basic qualities of salesperson absolutely needed by a good salesman is a particular kind of ego drive that makes him want and need to make the sale in a personal or ego way, not merely for the money to be gained. His feeling must be that he has to make the sale; the customer is there to help him fulfill his personal need. In effect, to the top salesman, the sale—the conquest—provides a powerful means of enhancing his ego. His self-picture improves dramatically by virtue of conquest and diminishes with failure.

Know Your Product

While many tricks in the past have worked for reps, the increasing access to information has made it tough for people to be fooled. Hence, it has become increasingly important to know your product in and out as much as you can before you make the pitch. Nothing is more off-putting for a buyer than to find an ignorant sales rep.

Be An Active Listener

Qualities of a good salesman — Active Listener | Salesperson Skills And Qualities

It is human nature to wait for your turn to speak in any conversation, but a smart sales rep listens deeply for multiple reasons. Listening leads to forming stronger bonds and trust with the client. Also, the information contained in the conversation can help them position the product or service better to the customer in real-time.

Work Hard Than People Can Think

There’s no such thing as a born salesperson. Great sales reps make it look easy, but superior performance usually indicates a salesperson has taken the time to hone their skills and is constantly iterating to better help their prospects.

Follow Up

Even if you think sending a proposal will fetch you a reply, a quick follow up call can open many unsure doors for the salesperson. Many times, the sales rep don’t know if their email was opened by the client. Hubspot sales help with this issue, letting salespeople know when and how often a prospect opened an email. With this information, they can follow up at the optimal time.

They Personalize Their Approach

To learn as much as you can about the prospective client and then using that information in your conversation with them can be effective in understanding the real pain-points people are facing at the time and help build their product up to suit the needs of the client.

Always Sell

As they leave the office, their selling practice goes beyond the hours and they engage with the prospective clients at dinner, parties, social gatherings and even a barbers shop if the opportunity presents itself. Bottom Line: It is not a job anymore, it is in fact a habit to sell.

Having A Positive Attitude Throughout

A good salesman is a person who never gets affected by others behavior or performance. It is very important to mind your own business and never gets into trouble by entertaining other’s problems. You need to focus on the job you have got in your own hand and never let others affect you in any kind of way. You should always be dealing with your customers with a smile, irrelevant of the mood they are in.

Maintaining A Good Relationship With Your Customers

Now this is believed to be one of the most important qualities of a good salesman in Marketing. There is always more than just buying and selling, is the bond you share with the people you are dealing with. Having a healthy relationship with your customers is one of the most important things for you to become a good salesman. You have to be patient about the work you are doing. A good bond with your customers will always help to boost your business profits. They will be willing to refer your product and services to their contacts. Yes, of course, it’s important to maintain a good business relationship so as to make your business to the next level.

Being Disciplined About Your Work

One thing you have to keep in mind is that you can’t be successful without being punctual or serious about your job. You can never get things served to you on a silver plate. You have to work hard for every single thing. You have to always lead by an example and be a good colleague and a person to another.

Knowing Your Work

A good salesman should always know what he is selling. There should be perfect clearance in the mind as a seller. You should never try to fool your customers as it can prove to be bad for the bond,

A good salesman should always know what he is selling. There should be perfect clearance in the mind as a seller. You should never try to fool your customers as it can prove to go wrong by all means. You should always try to create an impression by being soft-spoken and polite. You must know your customer will agree to buy. On that way, you have to talk differently with the different customer as well. By speaking softly and polite they can add more and more customers in their kitty, this will not only build their customers but also maintain they are personalized brand as well. So keep maintaining good relation is most important for every salesman

Always Act Like A Professional

Being a salesman can turn out being a difficult job. As it can never be easy for having so much knowledge about the work you are doing. You can’t be unprofessional. You should never try to fool your customers as it can prove to go wrong by all means. You should be able to provide deals which can pique the interest of the customers, hence making them impossible to refuse the deal. A good salesman should always be a step forward, you should be able to improvise and thus engage the customer in a good deal. Every day would agree with me that the salesmen job is difficult for sure. They got tired easily. But it’s important for them to act professionally. Good salesmen should always take the first step nicely to look forward to the customer they are working. They should keep in mind that the customer is their first priority. Maintaining a bad relation with the customer can ruin their professional life.

Improvise

A good salesperson is the one who knows how to improvise. You can’t always work on a given plan. There will be situations when you will get outsmarted by the person on the other end. The only thing you can do is to hold your end tight. You should never try to fool your customers as it can prove to go wrong, by all means, Focus on your own strengths and you will get your our self of the moment. You have to always learn to be focused on the work. You will always succeed in your mission.

Take Your Unique Approach

Everybody wants to give 100% to their career goal. But selling a product required a unique approach. This varies from person to persona and product to product. most common is that you need to be polite while talking to customers who have no liking for the product even. You have to be very patient till then. So being focused is the first way to achieve your career goals. You can say after using this product, you can think differently better then I keep telling you about good or bad about it.

Reasons Why Salespeople Fail

A company stands there because its products are selling. If their products stop selling, will they standstill in the market for a long time? And the only person product selling depends on is, salesperson. But, the salesperson does not always succeed. They do fail. And in this post, we will see some reasons for salespeople’s failure.

They See It As A Job

Most of the salespeople do this as their job. They have no personal interest in selling. They do it all because they have to do it. You cannot succeed in something you are not passionate about. So, if you don’t like to sell, don’t do it. You are just ruining the whole company’s image.

Shut Up!

We have two ears and one mouth, that means, we should listen twice as much we talk. Don’t talk more but listen more. Listen to and analyze what your customer is interested in. No one likes to listen, neither your customer. Try to make them happy. Just shut your mouth if there is no necessity to talk.

No Confidence

This is a very important part of life. If you lack confidence in yourself, you lack everything. People are not gonna buy from a person who is not sure about himself. So, as they say, fake your confidence till you make it. It might not make any sense, but confidence makes the perfect sense. So, work on your confidence before going into the sales field.

Reading The Minds

You are not a magician. But you are a salesperson, who is no less than a magician. Try to figure out what the customer is interested in? What they really want? If you don’t know your customer, you can’t sell anything. Read their minds, talk to them in their mother tongue, analyze their behavior and then pitch the perfect product for them.

They Manipulate

Many people fail in selling because they always try to manipulate customers to buy the product. People may buy that product from you, but they will never come back to you. So, do not manipulate the customer, pitch your product instead.

I know More Than You” Attitude

The worst thing you can do to your customers is to underestimate them. Never underestimate your customers. They might know much more than you. For instance, when a computer engineer goes to buy a laptop, he knows exactly what he wants. But the salesperson still acts like they know more than them. So, listen to the customer, if they are wrong, then correct them. But don’t show off your knowledge.

They Do Not Follow The Process

Although selling is an art there is a proper process a salesperson has to go through while pitching the product to customers. Most of the good companies provide training to salespeople. But most of the salespeople don’t follow it while selling. The process is made after very deep research, so don’t think it’s just a theory. Follow it while selling the product.

Lack Of Patience

Many salespeople give it up after some attempts and failures. Selling is not an easy skill to learn. You cant learn to sell just in 2 or 3 months. Even a year is very less to learn it. Give it some time. Polish your pitching skills. Work on your confidence. Be patient. You can be a great salesperson, you just have to give it some time just like any other skill. Unlike skills like football, cricket, dancing, etc. you don’t do selling from your childhood. So consider yourself a child, and a 5-year-old cannot compete with big players. It will take time but will show the results for sure.

How to Improve As A salesperson?

These are the successful sales techniques to improve as a salesperson:-

Understand Your Market.
Focus on the Right Leads.
Prioritize Your Company Above Yourself.
Leverage Your CRM.
Be Data Informed.
Really Listen to Your Prospects.
Build Trust Through Education.
Focus on Helping.

Conclusion

Persistence is the key to unlock the bonus treats in the business. A good salesperson hits their quota, most of the time. Great skills of a salesperson knock it out of the proportion with their quarters. They do make mistakes but if they repair their mistakes on time, they can excel in the skill.

Business is not everybody cups of tea. It’s not like a job in which you can come at home to 5 pm, and have fun after that. It is something which needs to think differently. It takes your mind to think deeply. You have to work really hard to get your good results soon. You can never be lazy with your work. You have to always learn to be focused on the work. So it’s up to you what you want in that. So go and sell your product!

FAQs

What makes the best salespeople?

Ability to identify and react accurately to the behavior and emotions of customers. Identify other people’s feelings/frustrations objectively without necessarily agreeing with them. Ability to establish rapport easily and put people “at ease” in their presence.

What are the strengths of a salesperson?

Win-driven: They have a self-derived motivation to win (or not lose) that transcends compensation plans, campaigns, and coaching efforts.
Client-loyal: They are driven to understand what success means for their clients and to actively contribute to that success.

What are the five basic principles of selling?

The 5 Undeniable Principles of Selling:

Value comes with a price tag.
Consumers only buy products and services that benefit them.
The most valuable gift you have to offer is yourself.
Credibility is dependent upon two factors, trust and expertise.
This is a give and gives the relationship.

December 25, 2020

Corefactors – Helping Businesses to Boost Revenue With Teleduce

Marketing and sales are the lifelines of any business. Managing and converting leads through appropriate campaigns and communications is equally important for a startup, an SME or an established large scale business. Various sales and marketing automation tools are coming up for simplifying the process of lead management, lead conversion, customer management and various sales and marketing related tasks.

However, it is seen that a business has to use various software for managing all these tasks. Corefactors, a Bangalore based startup is making sales and marketing easier through Teleduce – which provides a seamless experience from Lead generation to lead conversion to customer retention to customer support.

Startup Name	Corefactors Software
Headquarter	Bangalore
Founders	Sharmila Sundaram & Vimal M
Sector	Sales and Marketing Software
Founded	2013
Parent Organization	Adnaks Marketing Solution Pvt. Ltd.

About Corefactors
Sales and Marketing Software Industry
Founders of Corefactors and Team
How was Corefactors Started?
What is Corefactors?
Corefactors – Revenue Model
Corefactors – User Acquisition
Corefactors – Funding and Investors
Corefactors – Startup Challenges
Corefactors – Competitors
Corefactors – Growth
Corefactors – Awards
Corefactors – Future Plans

About Corefactors

Corefactors is a leading campaign management, business communication and analytics company. It’s platform offers Mobile Marketing, Lead Management, Business Communication and Communication analytics features.

Corefactors was founded in 2013, with the mission to design user-friendly and efficient marketing, sales and communication solutions that helps small and medium businesses to generate the best possible revenue faster.

This Bangalore based startup envisions to become India’s no 1 ISM (Integrated Sales and Marketing software) by on-boarding 5000 businesses by 2022 and to become available across the world serving 50000 businesses by 2030.

Sales and Marketing Software Industry

As per Gartners and Datanyze report 2018, SaaS CRM market in India is valued at $462 million. While the global market for SaaS CRM is $42.1 billion. Again for marketing platforms, the market size is $500 million in India and $7.63 billion globally.

Saas Market Indian and the World - Corefactors | Teleduce — Saas Market Indian and the World

Founders of Corefactors and Team

Sharmila Sundaram and Vimal M are the founders of Corefactors.

Sharmila Sundaram is a computer science graduate. She does customer acquisition and handles large key accounts in Corefactors.

Vimal M joined Sharmila in 2013 through a mutual friend. He is an Engineering graduate and an MBA. In Corefactors Vimal is responsible for managing business development, customer support and finance functions.

Karthikeyan, Jithin and Nagarjunan are key technical guys who built the product from scratch with the help of Senthil Basuva Raj and Siva Subramanian. Corefactors has a team of 25 members.

Corefactors work culture is centered on ownership, decision making and responsibility. Team members are given opportunities to take responsibility and make decisions. Besides, there is no defined leave policies in the company, which gives a sense of freedom to the employees and help them achieve work-life balance.

How was Corefactors Started?

The idea of designing Teleduce came to the Corefactors team, while Corefactors was operating as a marketing software reselling company. They noticed that many businesses faced problem in using the marketing software, which inspired the Corefactors team to design something which could help the businesses to generate more revenue faster.

Way back in 2013, we were reselling marketing software products. We were working with more around 50 customers in 8 months. During the journey, we found many businesses were struggling to use the product and were still not able to generate revenue. We got the spark in 2014 and started building the product Teleduce with the help of the customers whom we worked with. The name of the product- Teleduce was coined by one of our friend Mr Hari.

Corefactors was working with educational institutions, real estate, spa and saloon and health care industries. Corefactors was working with Finance, Educational institutions, Real estate, spa and salon, Healthcare and more. Many customers supported Corefactors team in designing Teleduce by sharing their business problems, how they work and provided feedback on the product periodically.

Corefactors Logo

What is Corefactors?

Corefactors offers Integrated marketing, sales and business communication services. The product offered by Corefactors is Teleduce- a cross-functional sales and marketing software with integrated communication and CRM automation capabilities.

Teleduce integrates the functionality of a CRM with a lead, cloud telephony and campaign manager. It offers a unified digital dashboard for lead tracking, multi-channel communication, sales automation, marketing automation, and marketing analytics.

Some features of Teleduce are–

List Manager – to sort and categorize contacts for efficient follow-up.
Content manager to Design email & landing pages using intuitive drag and drop designer. Store images, documents, audio, video, email templates, SMS text, etc and use across platform.
Multi-channel marketing allows marketers to market products through SMS, Voice Calls, Emails, Missed calls, Landing Pages and Social media.
Telecalling campaigns– helps in running and tracing telecalling campaigns.
Lead Box – to manage, score and convert leads
Inbuilt cloud phone for all inbound and outbound communication
Unified Dashboard for Marketing Campaigns, Business communication and Lead Management
Analytics platform to monitor, track, and analyze sales data, ROI, etc.
Customer success Manager- It helps to increase the attrition and reduce the retention rate.

Teleduce By Corefactors — Teleduce – Integrated sales and marketing software.

Teleduce works for any company offering all products and services. Send Emails, SMS messages, Voice Calls, Social Media Campaigns and more online. Get the most out of your resources and manage leads across multiple channels. Our USP is one platform, integrated, data-centric, flexible and eventually generate results.

Corefactors – Revenue Model

Corefactors’ product, Teleduce is priced per user per month. The company has 3 different packages as per the business needs.

Seed Plan- Rs 700/user/month
Sapling Plan- Rs 1200/user/month
Tree Plan- Rs 2500/user/month

Corefactors – User Acquisition

Corefactors has not spent much on paid marketing. From 2013 to 2015, the only paid marketing channel that Corefactors used was Justdial. Thus the company acquired its first 100 customers only through referrals and JustDial.

Corefactors – Funding and Investors

Corefactors has raised 2 rounds of seed funding till date.

Funding Date	Funding Stage	Funding Amount	Investors
2016	Seed	Undisclosed	FHS
February 19,2018	Seed	Undisclosed	Ah!Ventures

Corefactors – Startup Challenges

As said by Sharmila, scalability of the product was a key challenge that Corefactors initially faced. In marketing space, mass reachability & personalization is a primary need and product should support that. Corefactors initially had glitches in handling large campaigns.

We learned on the go, leveraged cloud solutions like AWS and Azure, built scalable solutions. Today we handle billion reach every day.

Corefactors – Competitors

Some of the main competitors of Corefactors are Zoho, Leadsquared, Insightly, Sugar CRM, Pipedrive, Rsoft, Kayako, Archiz, HappyFox and Desk.

One platform, integrated, data-centric, user experience and transparency are some of the USPs of Corefactors that differentiate it from the competitors.

Corefactors team believes that benchmarking itself against its competitors and sometimes also with itself keeps them motivated to do better.

We benchmark ourselves on different parameters with different competitors and also we benchmark ourselves over time. We took benchmarking seriously and become better every day.

Corefactors – Growth

Corefactors started earning profit since 2015, i.e 2 years from its inception. Currently the company is witnessing a steady growth. Some of the achievements of the company are-

Steady growth of 25% YoY.
Currently, Corefactors is serving 450+ customers and around 2000 users.
Product usability score of Corefactors’ Teleduce is 72.
The company is working with reputed FMCG stalwarts like Pidilite, IFB, Godrej, banking businesses which includes, Ujjivan bank, Fincare bank, finance businesses like Finzy, Loanyantra, RupeeCircle, Omlp2p, real estate companies like Godrej, Brigade Group and Health care companies like Vmedo, Pristine hospital, Manipal Hospital and more.

Corefactors – Awards

Corefactors efforts towards simplifying the process of sales and marketing have been recognized by various organizations. Corefactors has received the following awards-

CIO 20 Most Promising Marketing Technology Companies 2016
KPMG Hot 100 race to grace Award 2017
Software suggest awarded Teleduce as best marketing and communication product 2018

Corefactors – Future Plans

In the year 2019-20, Corefactors has plans to expand in Tier I cities in India and serve international markets like USA and the Middle-east countries.

Serving customers with empathy is our key strategy. We support them for their success. We strongly believe that, if our customers are successful, we will succeed.

Corefactors – FAQs

When was Corefactors founded?

Corefactors was founded in 2013, with the mission to design user-friendly and efficient marketing, sales and communication solutions that helps small and medium businesses to generate the best possible revenue faster.

What is Corefactors?

Corefactors is a lading campaign management, business communication and analytics company. It’s platform offers Mobile Marketing, Lead Management, Business Communication and Communication analytics features.

Who are the founders of Corefactors?

Sharmila Sundaram and Vimal M are the founders of Corefactors.

What is Teleduce by Corefactors?

Teleduce integrates the functionality of a CRM with a lead, cloud telephony and campaign manager. It offers a unified digital dashboard for lead tracking, multi-channel communication, sales automation, marketing automation, and marketing analytics.

What are some features of Teleduce?

Some features of Teleduce are-

List Manager
Content manager
Multi-channel marketing
Telecalling campaigns
Lead Box
Inbuilt cloud phone for all inbound and outbound communication
Unified Dashboard for Marketing Campaigns, Business communication and Lead Management
Analytics platform to monitor, track, and analyze sales data, ROI, etc.
Customer success Manager

What is DLT registration?

Distributed Ledger Technology (DLT) is a block-chain based registration system. According to TRAI (Telecom Regulatory Authority of India), telemarketers have to be registered in the DLT platform. It is being issued in the public interest to control the SMS spam from various marketing firms.

October 6, 2020

Tag: sales and marketing software

Top Sales and Marketing Software Tools & Platforms to Grow Your Business in 2025

Best Marketing and Sales Tools

NeverBounce

How NeverBounce Helps in Marketing and Sales?

Pros:

Cons:

Pricing Plans

Google Analytics

How does Google Analytics Help in Marketing and Sales?

Pros:

Cons:

Pricing Plans

Salesmate

How Salesmate Helps in Marketing and Sales?

Pros:

Cons:

Pricing Plans

Reply

How does Reply Help in Marketing and Sales?

Pros:

Cons:

Pricing Plans

LinkedIn Sales Navigator

How does LinkedIn Sales Navigator Help in Marketing and Sales?

Pros:

Cons:

Pricing Plans

Salesforce

How does Salesforce help in Marketing and Sales?

Pros:

Cons:

Pricing Plans

Marketo

How Marketo Helps in Marketing and Sales?

Pros:

Cons:

Pricing Plans

Clearbit

How does Clearbit help in Marketing and Sales?

Pros:

Cons:

Pricing Plans

BuzzSumo

How BuzzSumo Helps in Marketing and Sales?

Pros:

Cons:

Pricing Plans

Salesflare

How Does Salesflare Help in Marketing and Sales?

Pros:

Cons:

Pricing Plans

Optimizely

How Optimizely Helps in Marketing and Sales?

Pros:

Cons:

Pricing Plans:

Slack

How does Slack help in Marketing and Sales?

Pros:

Cons:

Pricing Plans

Skype for Business

Pricing Plans

Omnisend

Pros

Cons

Pricing Plans:

HubSpot

Pros

Cons

Pricing Plans:

Conclusion

FAQs

What are sales and marketing tool?

What are some of the best marketing and sales tools available today?

Why is it important to use marketing tools?

What should I look for when choosing marketing and sales tools?

How do marketing and sales tools help in customer relationship management?