For shopping lovers, the day after Thanksgiving is known to be bliss. It is the day of Black Friday.
Black Friday is known as the Friday after Thanksgiving. The term was coined by the police services to describe the chaos surrounding the pedestrians and auto traffic in the downtown shopping area. Black Friday is known to be a busy shopping day.
Another reason why the day is known as Black Friday is that it is known as the unofficial start of the shopping season for the holidays. The stores and apps of all brands come with blockbuster sales with early bird specials to attract customers to shop.
Black Friday 2024 broke records for online shopping. U.S. shoppers spent about $10.8 billion online, up 10.2% from the year before. Mobile phones played a big role in this growth. During the whole holiday season, people spent $241.1 billion, which was 8.6% more than in 2023. The most popular items were jewelry, electronics, and clothes.
If you want to grab the best Black Friday deals in India, here are several tips to help you.
It is the time to scroll through the brand’s pages as well as the ads. The brands not only showcase the sale going on Black Friday but also distribute coupons and offers at the same time.
To get the best Black Friday India deals, turn on the notifications and the alerts of the apps and brand’s pages. Also, check out the newspapers, magazines, and apps to check out the stores where you can walk in and get the best deals.
To get more Black Friday sale deals in the budget that you have decided for the day, compare the prices of the products on different websites. To make the procedure easier, compare the products on Internet-based shopping sites.
3. Take Advantage of Loyalty Programs
Join store loyalty programs for early access to discounts and promotions, plus earn rewards on purchases. Sign up for Black Friday alerts to know if your desired products are in stock or available for online purchase and in-store pickup, saving you shipping costs.
4. Look Out for the Best Black Friday Deals Online
Now, the people who are exceptions to shopping offline on Black Friday should decide where to shop based on their biggest sales and compare prices to find out where to shop. It is good to prioritize and check the web pages of the brands.
5. Donāt Forget to Take Your Coupons While Shopping
Take the coupon cards and ad pamphlets for the purpose of getting that extra discount or that offer, which is printed on that ad, to make sure that you are able to take benefit of the offers.
Be a careful shopper and shop according to the budget you have planned. Be a smart shopper to take full advantage of Black Friday.
When purchasing a high-value item, feel free to negotiate with the retailer. Exploring multiple options could lead to a more favorable deal if you’re open to shopping around.
7. Create a Black Friday Shopping List
Make a list and check it twice. To get the best deals on Black Friday and Cyber Monday, it is important to make a list and check it so that you don’t forget anything.
Keep the plan, shop, and budget for everyone on the list. Add and organize gifts, ideas, and external product links for each person who is on the list. This makes the whole shopping purpose easy.
Check out the prices of the products that are on the list, as the brands and websites revealed the discounts beforehand only. These sales are “leaked” as early as mid-November, and there can be a surprise price on Cyber Monday.
Set up the price alerts so that when there is a price drop or some great black Friday offers, you can get notifications.
8. Sign Up for Newsletters
Sign up for the newsletter of the brands you want to shop for or visit the store. As the newsletter contains all the new information about the products and sales, it gets more efficient before Cyber Monday, as it provides all the details and information about the offers and sales that the brand is offering during the Cyber Monday shopping spree. The newsletter can also provide extra coupons and offers, which can be used to get some extra discounts.
9. Follow Brands for Upcoming Black Friday Sales on Social Media
Another way to get the best deals on the day of Black Friday is to follow all the brands and store’s social media pages and accounts, as the pages and accounts provide all the important details about the sales, offers, giveaways, etc., that the brand is providing during the shopping spree.
If you want easier mobile access to bargains, download the retailer’s app as websites may crash due to heavy traffic.
10. Apps and Extensions, Your Black Friday Deal Guides
Get the best Black Friday and Cyber Monday deals hassle-free with apps and browser extensions. They do the work for you, tracking limited-time offers, notifying you of price drops, and even keeping an eye on specific products on sites like Amazon. Stay in the loop with simple alerts on your smartphone and laptop so you don’t miss the top discounts during the shopping spree.
11. Decide on One Reliable Payment Option
To shop more and more without worrying about the checkouts and payments, it is better to figure out the payment options beforehand. The last one wants is not to be able to check out due to the checkout problem, credit-debit card, or any other form of payment issues.
12. Use Cashback and Reward Programs
Check out cashback websites or credit cards with rewards when shopping during the Black Friday Sale. Some cards offer special cashback rates or extra rewards during the season. Just be sure to use credit responsibly to avoid extra charges.
13. Make Sure to Check the Return Policies
There can be size or color issues or any other aspects of the product after receiving the package. So, make sure you are aware of the return policies of the app or brand so that you can return the items easily and it won’t hamper the pleasure of Black Friday or Cyber Monday.
14. Watch Out for Scams
Stay safe this Black Friday and Cyber Monday. Shop smart by choosing reputable stores, and be cautious with email and social media links. Avoid scams and enjoy worry-free holiday shopping.
15. Create a Wishlist
Before Black Friday starts, make a wishlist of the items you want to buy. Rank your list by whatās most important and how much you can spend. This will help you stay focused and prevent impulse buying.
16. Check for Coupon Codes
Before you check out, search for special promo codes from the retailer or trusted deal sites, you might score extra discounts on your Black Friday purchase! Many stores release limited-time coupons during the sale, so donāt miss out. Combining these codes with existing offers can help you save even more on your favorite products.
Conclusion
These are the best shopping days for holidays. Both the retailers and the customers gear up for these two days so that they can shop their hearts out for the holidays.
We hope you have a good shopping experience this season.
FAQs
Does the Black Friday sale happen in India?
Yes, although Black Friday is usually celebrated in the USA, many sites offer huge discounts.
Is the Black Friday sale offline or online?
Black Friday sales are both offline and online.
What is Black Friday sale India date?
The Black Friday sale in India is on 28th November 2025.
Why is it called Black Friday?
In the 1960s, some police officers in Philadelphia started using the phrase āBlack Fridayā to describe the chaos of holiday shopping.
What are the best Black Friday deals in India?
Here are some of the best Black Friday deals in India:
Smartphones: Discounts of up to 50% on smartphones from brands like Samsung, Apple, and Xiaomi.
Refrigerators: Discounts of up to 20% on refrigerators from brands like Godrej, Haier, and Whirlpool.
Clothing: Discounts of up to 70% on clothing from brands like Myntra, Jabong, and Amazon.
Are you looking for tools to help boost your sales and marketing efforts? This is the perfect spot!
Research indicates that a significant portion of sales teams (73%) see working across departments as extremely or very important for the overall success of their sales process. In addition, 86% of employees and executives blame workplace failures on a lack of collaboration or ineffective communication.
The success of collaboration and teamwork is not solely dependent on having a strong team, but also on the tools and technology used, such as PCs, laptops, software, and apps, which significantly impact the level of collaboration and cooperation.
In today’s fast-paced business world, sales and marketing teams are expected to deliver results in a constantly evolving and competitive environment. To achieve this, having the right tools at your disposal is crucial.
No matter what industry or field you work in, having the right marketing and sales tools is necessary for the successful completion of your job. The right tools can help you streamline your sales and marketing processes, automate repetitive tasks, and provide valuable insights into customer behavior.
In this blog, we will be exploring some of the best sales and marketing tools available in the market, and how they can help you improve your sales and marketing efforts. From lead generation and email marketing to customer relationship management and data analysis, we have got you covered. Get ready to take your sales and marketing efforts to the next level!
Best Marketing and Sales Tools
Here we are sharing 13 unique and extremely helpful sales and marketing tools that SaaS companies can use to streamline their business process.
Real-time email verification and email list cleaning services
NeverBounce – Sales and Marketing Tool
Over 130,000 organizations trust NeverBounce for their email verification and cleaning services,the allowing you to reach more customers by cleaning your lists and preventing bounces, all for less than a penny per email.
Preserve your domainās authority and brand reputation by not getting penalized for bounced emails. NeverBounce also has easy drag and drop importing via their dashboard or API access, with popular ESP and CRM integrations.
How NeverBounce Helps in Marketing and Sales?
It helps to verify the email address of your potential customer so that you never miss any marketing opportunity.
It allows you to boost your marketing campaign by targeting it to the right email addresses of your customers.
It helps to reduce the bounce rate by eliminating outdated and invalid email addresses.
By simply dropping the email list into the tool, you can clean any number of emails in bulk.
It can save a lot of time and resources compared to manually reviewing each email address.
Pros:
80+ integration option
Bank-level security
A pay-as-you-go plan is available
Free credits in the demo
Live chat support is available
Cons:
Poor customer support
Some users experienced that it inaccurately reports spam emails as valid
Pricing Plans
NeverBounce categorizes their pricing plans into two categories i.e. Pay-As-You-Go and Sync (Automated Cleaning)
Pay-As-You-Go Pricing:
Emails
Price per email
up to 10,000
$0.008
up to 100,000
$0.005
up to 250,000
$0.004
up to 1,000,000
$0.003
Custom price available for emails over 1,000,000 under the enterprise plan.
Sync (Automated Cleaning)Pricing:
Emails
Price per month
Price per year (save 20%)
up to 1,000
$10.00
$8.00
up to 10,000
$49.00
$39.20
up to 50,000
$99.00
$79.20
up to 100,000
$159.00
$127.20
up to 250,000
$259.00
$199.20
up to 5,00,000
$499.00
$399.20
up to 1,000,000
$999.00
$799.20
over 1,000,000
Custom Price
Custom Price
Google Analytics
Website
Analytics.google.com/analytics/web/provision
Free Trial
Completely Free
Platforms supported
Web, Android
Best For
To get information about traffic on your website
Google Analytics – Marketing and Sales Tool
Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It allows website owners and marketers to track key metrics such as the number of visitors, the source of traffic, and how users interact with the website.
The tool provides detailed reports on the performance of the website, including the number of pageviews, the average time spent on the site, the bounce rate, and conversion rates. This information can be used to optimize the website for better engagement and conversions, and to make informed decisions about marketing and advertising efforts.
Overall, Google Analytics is a powerful tool that helps website owners and marketers to understand and improve their website performance and to make data-driven decisions about their online presence.
How does Google Analytics Help in Marketing and Sales?
It gives you insights into the performance of your marketing campaign so that you can make better decisions.
It helps to know the different stages of a customer’s journey and how they interact with your site.
Provides real-time data on website traffic, conversion rates, and other key metrics.
It allows you to integrate your Google Ad account to get insights into the effectiveness of online advertising campaigns.
You can play with different settings and filters to customize the report according to your needs.
It helps to know the audience that comes to your websites, such as their location, age, interests, and much more.
Salesmate is a cloud-based customer relationship management (CRM) software designed for small to medium-sized businesses. It is a platform that helps sales teams manage their customer interactions and track their sales pipeline, from initial contact to close.
With user-friendly UI and automated workflows, sales managers can help their team members keep their eye on the most crucial deals and pursue them regularly.
Global sales teams use this CRM for capturing leads and managing their sales pipelines. With intuitive integrations, managers can be assured that all the additional details of the prospect get filled automatically into the sales pipeline hence decreasing unnecessary manual labor.
With Salesmate CRM, business owners can easily generate insightful sales reports and manage their deals on the go. With real-time notifications of the deal updates on the smart devices, business owners can pursue new leads while they are away from their desks, too. Salesmate CRM has also developed iOS and Android apps for smart devices so that you can make more sales while on the go.
How Salesmate Helps in Marketing and Sales?
It comes with a marketing automation feature that automates repetitive tasks in marketing campaigns.
Just like marketing automation, Its CRM comes with a sales automation feature that helps you to focus on product selling rather than time-consuming repetitive tasks.
It allows sales and marketing teams to collaborate and communicate in real time.
Performance indicators and sales pipeline analytics of this tool will help you track your sales and marketing performance.
It helps you to recognize and manage potential customers, including lead tracking and lead nurturing.
Pros:
A 15-day free trial is available
Live chat and email support
iOS and Android apps are available
API Access
Chrome extension is available
Free templates and tools
Video tutorials and ebooks are available
Cons:
The cost of calls is relatively higher
Some integration features could be smoother
Pricing Plans
Salesmate offers four pricing plans that include Starter, Growth, Boost, and Enterprise. Pricing details of each plan are given below:
Multichannel sales engagement and sales automation platform
Reply – Marketing and Sales Software
Reply is an email prospecting and sales automation tool that automates personalized emails and follow-ups. The platform allows users to send an email with automatic follow-ups, connects replies to your mailbox, and provides detailed analytics such as delivery, click, open, and response rates.
Itās an effective way for sales teams to save up to 10 hours a week on outreach and allow them to spend more time on the actual selling.
How does Reply Help in Marketing and Sales?
With the email automation feature of Reply, you can send personalized emails and follow-ups to prospects at scale.
It helps to engage with prospects through various channels, such as email, social media, and phone.
It can help you to improve your response rates and engage more prospects through personalized email messages and follow-ups.
Powerful Chrome extension of Reply helps you to extract email contacts from social media sites like LinkedIn.
It helps you to verify the email addresses and phone numbers of prospects to save time and establish healthy communication.
Pros:
AI email assistance
Robust reports and analytics
Email A/B testing
Reply Academy to learn the software
Wide range of integration
Chrome extension is available
User-friendly interface
Cons:
Difficult to connect to the third-party mail server
It’s not easy to set up
Pricing Plans
Reply categorizes their pricing plans into two categories, i.e., Sales Engagement and Email Search.
To uncover sales insights and find new prospects for any sales operation
LinkedIn Sales Navigator – Sales and Marketing Tool
LinkedIn Sales Navigator is an intuitive sales tool created to assist sales teams, business owners, and individuals in building and nurturing customer relationships inside their networks. This sales prospecting tool enables the said users to enhance their sales closure, hence boosting their business revenue.
Using LinkedIn Sales Navigator, sales professionals can reach out to customers with enhanced search and filter features. This tool provides actionable insights into the leads and prospects so that sales professionals do not work in the dark and know their traits.
Engaging with leads and prospects becomes really easy using personalized schemes with these insights. Business owners and sales professionals can easily bifurcate personal and professional brands, allowing individuals to focus on their sales outreach campaigns. LinkedIn Sales Navigator is somewhat expensive for small businesses, as pricing for teams is set on a per-seat basis.
How does LinkedIn Sales Navigator Help in Marketing and Sales?
It helps to extract potential leads based on a user’s preferences and activity on LinkedIn.
It allows you to send personalized messages to leads that eventually increase sales.
Provides seamless integration with popular CRM tools, such as Salesforce and HubSpot, to build strong connections.
It helps you to manage your sales leads and customer relationships more efficiently.
Insights and updates on lead activity and company news, which can be used to personalize and prioritize outreach efforts.
Pros:
A free trial is available
Advanced search options
Engagement tracking
Integration with popular CRM
Wide range of filters
Creates custom lists
Cons:
Some users report that the pricing is higher
Pricing Plans
LinkedIn Sales Navigator offers three plans that include Core, Advanced, and Advanced Plus. Pricing of all these plans is based on a custom pricing model.
A cloud-based customer relationship management (CRM) platform for sales, service, and marketing
Salesforce – Marketing and Sales Tool
While there are many options available today, Salesforce remains the industry standard for customer relationship management (CRM) software that allows tracking every step of the sale. This software enables users to effectively manage leads, opportunities, sales pipelines, support requests, and more. From phone calls and emails to working with colleagues, everything is tracked in one place, enabling your sales team to stay on top of every deal and also engage more effectively with prospective clients. The SaaS allows you to:
Collect and monitor leads
Track insights for better sales opportunities
Improve the productivity of your sales reps
Engage directly with leads and create email campaigns
Collaborate with sales reps and other members of your team
It also integrates with HubSpot, creating a seamless connection between marketing and sales if you’re on the marketing automation platform.
How does Salesforce help in Marketing and Sales?
Provides insights to enhance the experience of customers at every step of the buying journey.
It helps to view your customer data to cater to their needs, preferences, and buying behavior.
It helps to automate the sales process, set up alerts for key sales activities, and collaborate with team members.
You can easily create targeted marketing campaigns, track campaign performance, and automate marketing tasks to increase efficiency.
It helps to close deals faster and provides you with real-time insights to optimize campaigns.
Pros:
Call support
User-friendly interface
Huge learning resources
A free trial is available
Real-time sales insights
Seamless integration with other Salesforce products
Cons:
Difficult to customize
Pricing Plans
Salesforce offers four pricing plans that include Essentials, Professional, Enterprise, and Unlimited. Pricing details of each plan are given below:
A marketing automation platform for lead management, email marketing, and analytics
Marketo – Marketing and Sales Software
Marketo offers powerful marketing automation software to engage prospects and customers via digital marketing. The platform offers a suite of applications to drive engagement from one place, from personalized display ads to predictive content.
With an integrated approach to customer marketing, sales teams can benefit from increased insights and from creating effective automated sales campaigns.
How Marketo Helps in Marketing and Sales?
It helps you to streamline and automate your marketing, which ultimately leads to increased sales.
It helps you to understand where leads are in the sales funnel and what their interests are.
Targeted emails and other communications can help move leads closer to a purchase.
You can manage and measure the success of marketing campaigns across multiple channels, such as email and social media.
You can align your sales and marketing teams by providing real-time visibility into the lead status and activity.
Pros:
Insightful marketing analytics
Native CRM integration
Advanced personalization
Sales insights
Good support
Cons:
Pricing is not disclosed
Lack of personalized learning resources for Marketo
Pricing Plans
Marketo offers four plans that include Growth, Select, Prime, and Ultimate. Pricing of all these plans is based on a custom pricing model.
Lead management platform with AI and ML technologies
Clearbit – Marketing and Sales Tool
Clearbit is a business lead management solution that collects data about customers. This SaaS (Software as a Service) tool enables users to create sales teams, identify prospective leads, and gather important information about their customers.
Clearbit is a collection of powerful APIs that are designed to help business owners grow their businesses. This smart tool is helpful in successful lead segmentation using their email address. Just feed your contacts’ email addresses and Clearbit will provide you with the associated social data of your contacts, such as –
Name,
Twitter and Facebook profiles,
Avatars,
URLs and more.
With such a powerful profile enrichment tool, you can successfully run all your online sales and marketing campaigns using tailored promotions based on the contacts’ online activities. This SaaS tool provides information about a company using its domain address, such as
company name,
capital generated,
number of employees,
market categories.
With such powerful insights, you can run your best promotions that include competitive pricing and discounts. Being a sales professional or a digital marketer, we can bet that such a great tool enables the success of your SaaS business campaigns.
How does Clearbit help in Marketing and Sales?
It helps to capture contact details, job titles, social media profiles, and company details of potential customers.
It allows you to segment the audience based on job title, industry, company size, and more.
It helps to understand the needs and pain points of your prospects for more informed and personalized sales conversion.
Provides insights into customer behavior and preferences to optimize marketing campaigns and track performance.
Automated and real-time data enrichment makes the data collection process quicker and more efficient.
Pros:
100+ attributes
Native integration
User-friendly interface
Help Center articles are available
API Access
The demo is available on demand
Cons:
Pricing is not disclosed
Difficulty in finding LinkedIn profiles of companies
Pricing Plans
Clearbit offers custom pricing plans. You can contact the vendor for pricing details.
To get a full picture of the competitive environment in your market, you have to understand how content is performing in all avenues of the web, and BuzzSumo helps you do that. BuzzSumo is an excellent tool for marketers when it comes to analyzing social media data as well as curating content ideas. BuzzSumo allows you to analyze content by domain or topic to see which posts are being shared the most. Itās also great in helping you find key influencers whom you can contact once your content has been published as part of your content promotion strategy.
The social SaaS provides:
Content insights regarding author, domain, and more
Search content engagement in the past 24 hours and up to the past year
View shares of content across all social media platforms
Search social backlinks
Content curation
Find and research influencers
How BuzzSumo Helps in Marketing and Sales?
It helps to analyze the content of competitors to know their strengths and weaknesses.
It helps to connect with influencers, build relationships, and leverage their audience for promoting your brand.
It provides insights into the most shared and engaged content on social media platforms.
You can smooth your marketing strategy by utilizing the data provided by this tool.
It monitors the trend in your industry to keep you aligned with the latest trends.
It helps to generate leads by identifying people who are interested in specific topics or brands.
Pros:
Chrome extension is available
API Access
A 30-day free trial is available
A free plan is available
Intuitive interface
Help Center articles and live chat support
Cons:
Lags sometimes when integrating with Slack
Search is limited to only 10 in the free plan
Pricing Plans
BuzzSumo offers one Free plan and three pricing plans that include Pro, Plus, and Large. Pricing details of each plan are given below:
CRM tool for small and medium-sized B2B businesses
Salesflare – Sales and Marketing Tool
Salesflare is an easy-to-use CRM for small to medium businesses, designed to help them increase sales with minimal effort. This platform is simple to use, provides visuals, and automatically stores your customer data so you can attend to your customers and focus on sales.
Salesflare is an artificial intelligence sales assistant for Outlook, Gmail, and mobile devices. Working with your CRM, the platform automatically assists your follow-ups, takes over your admin, and creates transparent customer conversations that can be handled by the team. Salesflare makes it easy for teams to boost sales performance.
How Does Salesflare Help in Marketing and Sales?
Automation and lead tracking can help you focus on closing deals rather than manual data entry.
It helps to keep track of all your leads and their interactions with your team to streamline the sales process.
A visual pipeline view offered by Salesflare helps you to manage your sales funnel, track deals, and analyze your performance.
It assists you in following up on potential prospects at the right time.
You can easily integrate with 3000+ tools, including sales and marketing tools, using Zapier integration.
Pros:
Live chat support
Interactive dashboard
A free trial is available
Knowledge base articles to learn
Drag and drop functionality
Automated emails based on triggers
Cons:
Some users faced issues connecting their email to Salesflare
Sometimes sends multiple reminders instead of one
Pricing Plans
Salesflare offers three pricing plans that include Growth, Pro, and Enterprise. Pricing details of each plan is given below:
Optimizely is a website optimization platform that provides users with A/B and multivariate testing. Users who do not have a technical background can
make dynamic variations to websites,
test the discrepancies to live traffic and
gather instant results.
Optimizely allows users to optimize customer experience and enables business owners to drive up the value of their digital products and campaigns through a best-in-class experimentation software platform. Product and marketing professionals can use evidence-based results for:
accelerating innovation,
lower the risk of new features, and
drive up the return on investment (ROI)
How Optimizely Helps in Marketing and Sales?
It offers a marketing campaign management platform that helps to manage and streamline marketing efficiently.
It helps you to test different versions of a website to see which one performs better in terms of sales, conversions, and engagement.
Helps to measure the performance of the campaigns and make data-driven decisions with real-time analytics.
It enables you to segment the audience based on various criteria such as demographics, interests, and behavior.
It helps to enhance the experience of individual users based on their behavior, preferences, and past interactions with the brand.
Pros:
User-friendly dashboard
Detailed data and insights
Customizable targeting
Seamless integration with other tools
Learning resources are available
Advanced Targeting
Cons:
Pricing is not disclosed
Limited support
Pricing Plans:
Optimizely pricing is available on request. Youāll need to reach out to the vendor for a custom quote.
Slack
Website
Slack.com
Free Trial
Available
Platforms supported
Web, Android, iPhone/iPad
Best For
Team communication and workflows
Slack – Software for Sales and Marketing
Slack isamessaging app that allows users to migrate their communication in one place with real-time messaging, archiving, and search features. Slack allows seamless integration with external services.
With its built-in internal and external sharing options, sales and marketing professionals can store and share files with their teammates from any place and from any device with internet. An advanced search, filter, add-on, and sorting procedure from Slack enables users to have those important files right in front of them. Slack has apps for iOS and Android that are an add on to your work on the go style, so even when you are logged into multiple devices, your system will recognize the same and will mark messages as āreadā when you do so.
How does Slack help in Marketing and Sales?
It helps to easily connect with client teams to discuss ongoing projects or to make sales pitches.
The file-sharing feature makes it easy for the sales and marketing teams to collaborate and access important information.
It can send notifications when leads are generated, deals are closed, or when certain actions are taken.
It helps to track the progress and measure the success of the sales and marketing team through robust reporting and analytics.
It offers a wide range of communication channels such as direct messaging, group messaging, and video conferencing.
Pros:
The mobile app is available
A lot of integration options
User-friendly interface
Accessible on any device
Resource library to learn
Workflow builder
Cons:
Lack of live customer support
Pricing Plans
Slack offers a Free plan and three pricing plans that include Pro, Business+, and Enterprise Grid. Pricing details of each plan are given below:
VoIP software for phone calls, chats, and video conferencing
Skype – Sales and Marketing Platforms
Skype is a VoIP solution that enables managers to do video conferencing, make international calls, and send texts to prospects, clients, and team members via the web. Skype enables its users with
instant messaging,
group video conferencing,
video and group chat,
document and image sharing.
Skype, although it has a free basic tool available in the market, it also offers business features in its paid version. Business owners can use this paid version and get
business conferencing (up to 250 people),
MS Office tool,
third-party business app integration.
Pricing Plans
Skype offers a Free plan and three pricing plans that include Microsoft Teams Essentials, Microsoft 365 Business Basic, and Microsoft 365 Business Standard. Pricing details of each plan are given below:
Plan
Monthly Price
Microsoft Teams Essentials
ā¹100.00/user/month
Microsoft 365 Business Basic
ā¹136.25/user/month
Microsoft 365 Business Standard
ā¹719.40/user/month
Omnisend
Website
www.omnisend.com
Free Trial
Available
Platforms Supported
Web, Android, iPhone/iPad
Best For
E-commerce businesses looking for omnichannel marketing automation with email, SMS, and push notifications to boost customer engagement and sales.
Omnisend – Marketing and Sales Software Platforms
Omnisend is a marketing tool built especially for online stores. It combines email, SMS, and automation to help businesses connect with customers, boost sales, and build loyalty. With ready-to-use workflows, customer segmentation, dynamic content, and A/B testing, it makes it easy to create personalized campaigns across multiple channels, ensuring consistent communication with customers wherever they are. It is one of the best sales and marketing software for small businesses.
Pros
Supports multi-channel marketing across email, SMS, and web push.
Tailored for e-commerce with tools like abandoned cart reminders and product suggestions.
Easy to use with a drag-and-drop editor.
Flexible pricing plans suitable for different business sizes.
Cons
Limited features for B2B companies.
Some features take time to fully learn.
Customer support response may be slower during peak times.
Pricing Plans:
Plan
Monthly Price
Free
$0/month (up to 250 contacts & 500 emails/month)
Standard
From $16/month (based on contact list size)
Pro
From $59/month (based on contact list size)
HubSpot
Website
www.hubspot.com
Free Trial
Available
Platforms Supported
Web, Android, iPhone/iPad
Best For
Businesses of all sizes that need an all-in-one CRM with powerful sales, marketing, customer service, and automation tools to grow and manage customer relationships effectively.
HubSpot – Tools for Sales and Marketing
HubSpot Sales Hub is a CRM that helps sales teams manage leads and track progress with clear dashboards. Itās known for its simple design and strong customer support.
How it helps sales teams:
Lead management: Let teams build custom workflows and automatically move leads through the pipeline.
AI and automation: Uses AI to help reps write better emails and save time.
Reporting: Provides easy-to-read dashboards so teams can quickly see their progress.
Sales engagement: Reps can send, schedule, and track emails directly from the platform without needing another tool.
Pros
Easy-to-use design with a simple interface.
Strong customer support and resources.
Powerful lead management and automation features.
Built-in email tools for outreach and engagement.
Clear dashboards and reporting for tracking progress.
Cons
It can get expensive as you scale and add features.
Some advanced tools require higher-tier plans.
Setup and customization may take time for new users.
Our picks of the top sales and marketing tools are comprehensive, covering everything from customer management, data analysis, and email marketing to social media management and team collaboration.
Whether you’re a startup or an established business, investing in the right sales and marketing tools can lead to substantial improvements in your business, boosting productivity, simplifying work processes, and generating revenue. Consider the specific needs and goals of your SaaS company and choose the tools that best align with your sales and marketing strategies. With the right tools in hand, you’re on your way to achieving greater success in the SaaS industry.
With this list at your disposal, your sales and marketing teams will no longer fall short of their goals and will be able to work cohesively and effectively.
FAQs
What are sales and marketing tool?
A sales and marketing tool are software or technology platform that helps businesses improve their sales and marketing efforts. These tools can assist with a wide range of activities, including lead generation, customer relationship management, email marketing, social media management, data analysis, and more.
What are some of the best marketing and sales tools available today?
Some of the best marketing and sales tools include NeverBounce, Salesforce, Salesmate, Marketo, Reply, Clearbit, BuzzSumo, Slack and Salesflare.
Why is it important to use marketing tools?
Marketing tools are crucial for businesses to effectively reach target audience, communicate value, and measure marketing success, leading to increased brand awareness, traffic, leads, and revenue growth.
What should I look for when choosing marketing and sales tools?
When choosing marketing and sales tools, you should consider factors such as your business goals, target audience, budget, and available resources. You should also look for tools that are user-friendly, offer robust analytics and reporting, and integrate with your existing technology stack.
How do marketing and sales tools help in customer relationship management?
Marketing and sales tools can help businesses manage and track interactions with their customers, including email communications, phone calls, and meetings. This data can be used to personalize customer experiences and build stronger relationships with them.
Can marketing and sales tools automate tasks?
Yes, many marketing and sales tools offer automation features that can save time and effort by automating repetitive tasks, such as email campaigns, social media posting, and lead nurturing.
India is the second-largest country in the world. The average age in India is about 28 years. We are an immensely big young nation and we do what every other country does but more in volume. With a population of more than 144 crores, India is a hotspot in demand generation. This makes it a prominent place for old businesses and new businesses.
India is not only big in terms of people, but we also are a huge celebrating nation. Speaking of both regional and national events, India has the most festivals in the world. Needless to say with this young generation driving fast-paced technology, Indians are not normal citizens anymore.
We are turning more into global citizens. Global citizens are not just confined to their nation but are open to accepting global traditions. They break open the national boundaries of culture and tradition the fastest of all. We love shopping cultures. This explains why millennials are all excited about global festivals like āHalloweenā, āThanksgivingā, and āBlack Fridayā.
This article is about one particular festival. A global festival starter to be precise. The Black Friday. How it affects our new businesses and startups in providing them with a boost. A cultural boost read on to discover.
Black Friday is the Friday that precedes Thanksgiving in the United States. Retailers all around put sales on the occasion to kick-start the festive season. The next month is December and it means Christmas around the world. This is the sweet spot just after Thanksgiving and right before Christmas.
Black Friday has been the busiest day in the US and continues to be the show starter even now. This festival provides a good boost for retailers and businesses in the US. Since India is open to all cultures, we also flow with this wind.
India and Festivals Culture
As mentioned previously we all know that India is a land of festivals and homogenous culture. When globalization and technology hit, we opened our wings to the world. Make no mistake that culture travels faster than goods.
India has seen increasing celebrations of Western festivals and occasions continuously. From malls covered in themes of Halloween to the lights and blushes of Christmas. Our culture has globalized. So does the behavior of consumers.
Now we look forward to not only the Diwali sale but also the āBlack Friday’ sale. Shopping in India is a culture and globalization has boosted it for sure. Now brands and new businesses look forward to launching in the festive season.
Black Friday is synonymous with huge discounts. It is also synonymous with shopping like absolute animals. Shoppers go mad and they raise a ruckus. The news reported that an employee had to climb on a table to avoid a crush of shoppers at a Chattanooga Victoria’s Secret Pink store.
People wrestle over discounted clothes and fight for plants and pots. This is what a good Black Friday deal can do to consumers.
As per the reports, Black Friday 2023 online revenue reached over $9.80 billion, a 7.46% increase from last year. It was 188% higher than the average daily online sales and 179% higher than Q4’s daily sales. However, Black Friday’s revenue was 21% lower than Cyber Monday. From 2022 to 2023, online retail spending grew by 7.69%.
Black Friday Online Sales from 2013 to 2023 with Projection for 2024-2025
Black Friday Business Intrusion
If you think that consumers are the only demographic that enjoys Black Friday, you’re probably wrong. Brands all over the world start preparing to fulfill the demand months before this day. They know how to make and generate demand for their goods. So they also wash their hands in celebrations, with campaigns.
Businesses try to capture people with campaigns. If you’re a startup, winning this day of the year can ramp up your whole game. This is a high tide and if you know how to surf, you are all set. Here we’ll discuss how brands manage to get a large economic pie.
How Black Friday Can Help You Get Initial Boost for Your Startup?
Campaigns Plan
As people celebrate, brands lend a hand with campaigns. They start decoding the market in September itself. So September and October are the planning months.
Brands and newbies need to be sure about their goals. There can be explicitly two goals – To acquire new customers or to increase current profits. It will be the compass for planning further. Figure out deals, deals that are mouth-watering. This is the month when credit cards get warm.
Channeling Traffic
You canāt really imagine your sales without creatives. It is imperative to spread the marketing butter all over social. Make your signs a little squarish for better communication. Spend October spreading the news, discounts, and whatever. Try paid marketing, diversifying your posters, and emailing. The point is to buy traffic earlier than others.
Buyer Momentum
If your goal is to maximize profits, then you need to notice and enhance the AOV. Average order value can be enhanced by grouping products. Grouping products with others will lead to more freedom to give discounts. As well as it will also increase your revenues.
Conversion Rate
While established brands go for more orders, new businesses or startups go with more conversion rates. Converting more people into consumers will take spending. So before a successful Friday sale, comes spending. Figure out a CAC, and customer acquisition cost and plan your deals and discounts accordingly.
Create Urgency with Limited-Time Offers
Urgency is a powerful sales tool. To build excitement and urgency, try offering new deals every hour on Black Friday. Updating deals throughout the day keeps customers interested and encourages quick purchases. Use announcements, app notifications, and clear ads to make sure people see these deals and feel the need to act fast.
Exceptional Customer Service
Deals and promotions are important, but great customer service can set your small business apart. In a physical store, focus on helping customers quickly, having friendly and knowledgeable staff, and creating a welcoming atmosphere. Happy customers are more likely to come back or tell others about your store, which helps your business grow.
For online sales, it’s a bit different. A good website design, smooth navigation, and excellent customer support can make a big impact and keep customers satisfied.
Black Friday is followed by Cyber Monday which means more space for spicy offers. Brands should keep in mind that Black Friday and Cyber Monday aren’t just for eCommerce but can be a big sales day if you apply the right Black Friday tactics, Black Friday promotion ideas, Black Friday promos, Cyber Monday ads, and Cyber Monday marketing techniques. That will be the recipe for your successful sales season. As always, it’s not too late to get started.
FAQs
What is Black Friday?
Black Friday is the day stores began to turn a profit for the year as it is the biggest shopping day in the United States.
How to boost sales on Black Friday?
Build anticipation about your product, make exclusive offers, and reward your previous customers.
Do companies make money on Black Friday?
Yes, Black Friday is the most profitable week or month for the majority of retailers.
When is Black Friday sale in 2024?
The Black Friday sale starts on 29th November followed by Cyber Monday which is on 2nd December 2024.
As we all know, the sole reason for a company’s existence in the market is to make a profit, which can be accomplished through sales. You must make significant attempts to entice clients in order to identify your potential customer base. Sales prospecting is the initial step in the sales process, in which sales representatives put out a proposal to ensure that the prospects are the best for the company at their maximum.
Sales prospecting is an essential aspect of any sales process, as it involves identifying and nurturing potential customers to generate new business. In today’s highly competitive marketplace, sales teams need to be effective and efficient in their prospecting efforts to stay ahead of the curve. With the right tools and techniques, sales prospecting can be a highly effective way to drive growth and success for any business.
What is a Sales Prospecting Tool?
A sales prospecting tool is a software or platform designed to help sales teams identify, nurture, and convert potential customers into paying customers. The main goal of these tools is to streamline and automate various recurring sales tasks, freeing up time and resources that can be used for other priority activities.
These tools offer a range of benefits, including automating time-consuming tasks such as sending emails and messages, collecting data and insights on prospect behavior, and simplifying the lead conversion process.
With a sales prospecting tool, you can expect to have many of your basic tasks handled for you, from building a prospect list to scheduling meetings and collecting contact details of potential customers. This can free up valuable time and resources, allowing you to focus on more important, high-priority tasks.
The Best B2B Sales Prospecting Techniques For Lead Generation
Common Features Of Sales Prospecting Tools
Some common features of sales prospecting tools include:
Lead Generation: Tools to help find and identify potential customers through various sources such as social media, websites, and databases.
Lead Management: Features to help prioritize and organize leads based on their potential and fit for a business’s products or services.
Email and Outreach: Tools to automate and personalize email communication with prospects, including templates, follow-up reminders, and email tracking.
Reporting and Analytics: Dashboards and analytics to provide insights into the performance of sales prospecting activities, and measure the effectiveness of outreach efforts.
Integration With Other Sales Tools: Ability to integrate with other sales tools, such as customer relationship management (CRM) systems, to provide a complete view of a prospect’s engagement with a business.
Best Sales Prospecting Tools
With so many sales prospecting tools on the market, it can be difficult to find one that meets the specific needs of your business. That’s why in this article, we’ll take a closer look at some of the leading sales prospecting tools, along with their features and pricing, to help you make an informed decision about which one is right for you. Whether you’re a small business looking for a simple solution, or a large enterprise searching for a comprehensive platform, there’s a sales prospecting tool out there that’s perfect for your needs. So let’s dive in to the best sales prospecting tools in 2023:
Leadfeeder is a cutting-edge website visitor tracking platform that helps you know about the visitors to your business website. With Leadfeeder, you’ll be able to see not only who has visited your site, but also how much time they spent on each page. This valuable information helps you understand your visitors’ behavior and allows you to develop targeted customer engagement strategies to convert them into leads. Leadfeeder provides you with accurate data about your potential leads, so you can identify missed opportunities and reach out to those prospects that might have slipped through the cracks. Furthermore, Leadfeeder provides the contact information of the companies that have visited your website, making it even easier to connect with potential customers.
Overall, Leadfeeder helps sales teams improve the efficiency and effectiveness of their prospecting efforts, leading to a higher volume of qualified leads and increased sales.
Features of Leadfeeder:
Lead filtering.
Lead generation & scoring.
Automatic reporting.
Integration with Salesforce, CRM, WebCRM, and PipeDrive.
Pricing of Leadfeeder:
Leadfeeder offers a Lite plan which is Free plan and one Premium plan. Pricing details are given below:
LinkedIn Sales Navigator is a tool designed to help sales professionals with their prospecting efforts. It offers advanced search capabilities, lead recommendations, account insights, InMail messaging, and activity alerts to make it easier for salespeople to find and engage with potential clients. With these features, salespeople can target the right prospects, get insights into their businesses, track their activity, and reach out to them directly on the platform. By using LinkedIn Sales Navigator, sales professionals can streamline their prospecting process and increase their chances of success.
Features of LinkedIn Sales Navigator:
Advance & alert your saved leads.
Create a custom list to find out potential buyers.
Track engagement of the lead.
Integrate with CRM.
Pricing of LinkedIn Sales Navigator:
LinkedIn Sales Navigator offers custom pricing plan. You can contact vendor for pricing details.
Quora
Website
www.quora.com
Rating
4.6 out of 5
Free Trial
Completely Free
Platforms supported
Web, Android, iPhone/iPad
Quora Website
Quora is a question-and-answer website that allows users to ask and answer questions on a wide range of topics. While Quora is not a direct sales tool, it can be a valuable resource for sales professionals looking to research prospects and their needs, build relationships through engagement and helpful answers, generate leads by answering relevant questions and providing contact information, and establish brand visibility and credibility through educational content.
Features of Quora:
Active feed.
High rate of engagement.
Pricing of Quora:
Quora is Free to use.
Hunter.io
Website
Hunter.io
Rating
4.6 out of 5
Free Trial
Available
Platforms supported
Web
Hunter.io – Best Sales Prospecting Tool
Hunter.io is a email verification and lead generation tool that helps sales professionals find and verify email addresses of potential prospects. It offers a range of features to help salespeople quickly and easily find the contact information of the people they want to reach.
Hunter.io is designed to help sales professionals save time and increase the accuracy of their prospecting efforts. By using this tool, salespeople can focus on building relationships with potential prospects, instead of spending time trying to find their contact information.
Features of Hunter.io:
Domain Search
Email Finder
Email Lookup
Email Verifier
Integration with CRM
How to create and send cold email campaigns for free
Pricing of Hunter.io:
Hunter.io offers a Free plan and four pricing plan that includes Starter, Growth, Pro and Business. Pricing details of each plan is given below:
Cirrus Insight is a sales productivity tool that integrates with email platforms such as Gmail and Outlook to streamline sales prospecting activities. It provides real-time email tracking, integrates with CRMs such as Salesforce for contact management, has a lead capture tool, pre-written email templates, and a scheduling tool to coordinate with prospects. The goal of Cirrus Insight is to make sales professionals more efficient and effective in their prospecting activities.
Features of Cirrus Insight:
Salesforce sidebar, where customer data will be presented to your business email
Salesforce sync
Scheduling meeting
Analytics sales activities
Multi-touch outreach with a sequence of emails, phone calls, and chain messages
Tracking
Report buyers signal, those who have visited your website timely
Pricing of Cirrus Insight:
Cirrus Insight offers three pricing plan for team size than 100 users, that includes Salesforce Sync, Pro and Expert. Pricing details of each plan is given below:
Plan
Yearly Price
Salesforce Sync
$10/user/month
Pro
$21/user/month
Expert
$29/user/month
Boomerang for Gmail
Website
www.boomeranggmail.com
Rating
4.7 out of 5
Free Trial
Available
Platforms supported
Web, Android, iPhone/iPad
Boomerang for Gmail Website
As we know email marketing is one of the main components in generating as many as leads. Boomerang for Gmail is a productivity tool that provides real-time email tracking for sales professionals to monitor their prospecting efforts. This information can help salespeople determine the best time to follow up with potential prospects and adjust their messaging.
Features of Boomerang for Gmail:
Creation of responsive emails.
Inbox pause.
Schedule send emails and meetings.
Alert emails that are supposed to be sent to targeted clients.
Gmail follow-up, notes, snooze, delay send, tracking and many more.
Read receipts for Gmail.
Pricing of Boomerang for Gmail:
Boomerang for Gmail offers a Free plan and four pricing plans that includes Personal, Pro, Premium and Teams. Pricing details of each plan is given below:
Plan
Yearly Price
Personal
$4.98/month
Pro
$14.98/month
Premium
$49.98/month
Teams
Custom Price
BuiltWith
Website
Builtwith.com
Rating
4.3 out of 5
Free Trial
Not Available
Platforms supported
Web, Android
BuiltWith Website
BuiltWith is a technology research tool developed by Gary Brewer in 2007 that helps sales professionals with their sales prospecting by providing insights into the technologies used by websites and companies. This information can help salespeople understand the technology landscape of potential prospects, target their outreach accordingly, and generate leads based on the technologies they use. Additionally, BuiltWith provides information on specific industries and the competitive landscape, allowing salespeople to better understand their market and adjust their approach accordingly.
Features of BuiltWith:
Sales intelligence
CRM integrates
Screencast to help with the setup process.
Lead generation via predictive leads over a database of 38,675+ web technologies.
Provides market analytics.
Data Coverage
CRM Cyber risk auditing.
Pricing of BuiltWith:
BuiltWith is free to use for individual site lookups forever. It also offers three pricing plan that includes Basic, Pro and Team. Pricing details of each plan is given below:
Pipedrive is a customer relationship management (CRM) platform founded by Timo Rein, Ragnar Sass, Urmas Purde, and Martin Henk in 2010. It helps sales professionals with their sales prospecting activities by providing a centralized platform for managing sales activities and tracking the progress of leads. Besides, this software is all about scheduling, completing, and tracking activity-based selling.
Features of Pipedrive :
Task automation with one-click contact data collection.
CRM platform that enhances sales productivity.
Customization of the customers.
Centralize communication efforts via email & sales funnel.
Set goals, and provide insights and reports on the sales activity.
Prioritize leads according to the prospects.
Pipedrive protects the data and is informed on all levels.
Pricing of Pipedrive :
Pipedrive offers four pricing plan that includes Essential, Advanced, Professional and Enterprise. Pricing details of each plan is given below:
Cloze is a CRM solution that functions as your personal assistant. It keeps track of all your clients by gathering data from your apps and combining it into a single view of each individual and organization. Cloze employs powerful data science to find out who is important and prioritize client relationships based on having all of this critical information in one location.
Cloze helps sales representatives identify and prioritize the most promising leads. By integrating with a salesperson’s email, calendar, and contacts, Cloze provides a comprehensive view of each prospect’s interactions and engagement. This allows sales reps to see which prospects are the most active, which ones are the most engaged, and which ones are the most likely to convert into customers.
Features of Cloze :
Contact information for customers, phone and email exchanges, document exchanges, and social media interactions are all in one location.
Automatically urges you to contact.
Automatically maintains prospect data.
Pricing of Cloze :
Cloze offers four pricing plan that includes Cloze Pro, Business Silver, Business Gold and Business Platinum. Pricing details of each plan is given below:
Plan
Yearly Price
Cloze Pro
$17/month
Business Silver
$21/month
Business Gold
$29/month
Business Platinum
$42/month
Gong.io
Website
www.gong.io
Rating
4.8 out of 5
Free Trial
Not Available
Platforms supported
Web, Android, iPhone/iPad
Gong.io – Best Sales Prospecting Tool
Gong.io is a revenue intelligence tool that enables businesses to capture consumer interactions via the web, phone, email, and other channels. The platform uses artificial intelligence and machine learning to analyze sales calls, emails, and demos to identify best practices and common pitfalls. This allows sales reps to better understand what works and what doesn’t when it comes to engaging with prospects and closing deals. It also provides real-time insights and data based on sales conversions enables superior revenue strategy decision-making. Deal intelligence, integrations, people intelligence, field sales, and market intelligence are among the company’s other key features.
Features of Gong.io:
Reporting & Statistics for Third-Party Integrations
Gong.io offers custom pricing plan. You can contact vendor for pricing details.
Bit.ai
Website
Bit.ai
Rating
5.0 out of 5
Free Trial
Available
Platforms supported
Web
Bit.ai – Best Sales Prospecting Tool
Bit.ai is a is a collaborative content creation platform that can help sales teams streamline and optimize their sales prospecting efforts. The platform allows sales reps to create and share sales proposals, presentations, and other sales materials in one centralized location, making it easier to collaborate with their colleagues and keep all their materials up-to-date. Because these documents are brand-consistent, your consumers and clients will quickly recognize them.
In addition, Bit.ai provides real-time analytics on the performance of each sales material, allowing sales reps to see what’s working and what’s not. This information can help them optimize their approach and increase the effectiveness of their sales materials over time.
Features of Bit.ai:
Tracking of documents.
Collaboration with other sales reps in real-time.
Keep all of your media assets, files, and documents in one location.
Pricing of Bit.ai:
Bit.ai offers a Free plan and two pricing plan that includes Pro plan and Business plan. Pricing details of each plan is given below:
Plan
Yearly Price
Monthly Price
Free Plan
$0/user/month
$0/user/month
Pro Plan
$8/user/month
$12/user/month
Business Plan
$15/user/month
$20/user/month
ZoomInfo
Website
www.zoominfo.com
Rating
4.2 out of 5
Free Trial
Available
Platforms supported
Web, Android, iPhone/iPad
Zoominfo – Best Sales Prospecting Tool
ZoomInfo is a sales intelligence platform with a large contact database that may assist your sales team with lead generation, market research, and insight-driven interaction. It helps you power your go-to-market strategy with reliable B2B insight and company contact data.
You may acquire direct mobile phone numbers and confirmed email addresses of top executives and critical connections at businesses, such as the Chief Strategy Officer or a Senior Sales Executive. You can also use targeted prospect lists to improve sales prospecting and conversion rates.
You’ll be able to convey the correct message to the prospect at the right moment thanks to ZoomInfo’s data-driven insights. This will help you enhance conversions and receive a better return on your time and money investment (ROI), which is why choosing ZoomInfo is a sound financial decision.
Features of ZoomInfo:
Comprehensive database.
Verified emails.
Detailed company profiles.
Search by keyword or name.
Email alerts.
Export data in multiple formats.
Location and corporate hierarchy data.
Department organization charts.
Buyer intent data
How to Re-Engage Cold Sales Leads with ZoomInfo
Pricing of ZoomInfo:
Zoominfo offers custom pricing plan. You can contact vendor for pricing details.
Doodle
Website
Doodle.com
Rating
4.6 out of 5
Free Trial
Available
Platforms supported
Web, Android, iPhone/iPad
Doodle – Best Sales Prospecting Tool
Doodle is an online scheduling tool that can help sales teams streamline their sales prospecting efforts by making it easier to schedule and manage sales meetings and calls. The platform allows sales reps to send out meeting requests to multiple prospects and receive real-time updates on their availability, without the back-and-forth of email scheduling.
This saves sales reps valuable time and reduces the administrative burden of scheduling, freeing them up to focus on more important tasks like researching prospects, developing messaging, and building relationships.
Features of Doodle:
Group Meetings.
Scheduling.
Enhanced Customization.
Bookable Calendar.
Security and Privacy.
Automation Calendar Tools.
Interview Management.
Integration.
Custom Reminders.
Conferencing Integrations.
Pricing of Doodle:
Doodle offers a Free plan and three pricing plan that includes Pro, Team and Enterprise plan. Pricing details of each plan is given below:
Plan
Yearly Price (Save upto 55%)
Monthly Price
Free
$0/user/month
$0/user/month
Pro
$6.95/user/month
$14.95/user/month
Team
$9.95/user/month
$19.95/user/month
Enterprise
Custom Price
Custom Price
HubSpot Sales Hub
Website
www.hubspot.com/products/sales
Rating
4.5 out of 5
Free Trial
Available
Platforms supported
Web, Android, iPhone/iPad
HubSpot Sales Hub – Best Sales Prospecting Tool
HubSpot Sales Hub is a robust CRM that may help you manage your sales pipeline and close more deals. When your lead opens your email, the Email Tracking tool sends you a notification. It allows you to put your finest emails into templates, which saves you time. Document Management & Tracking, Conversation Intelligence, Call Tracking, and Sales Automation are just a few of the other useful features.
HubSpot Sales Hub is a sales tool that helps with prospecting by providing features such as lead management, email tracking, email templates, and automated workflows. It helps prioritize and organize leads, streamline communication, and increase productivity. These tools help sales teams prospect more efficiently and effectively.
Features of HubSpot Sales Hub:
A deal dashboard that you can customize to see your full sales funnel.
Email tracking, meeting scheduling, live chat, and prospect tracking.
Integration with Gmail and Outlook, as well as email templates, make it simple to email and engage with leads.
Features include email notifications, company analytics, and pipeline management.
A built-in activity stream that sends out notifications as soon as a lead opens an email, clicks on a link or downloads a critical document.
Up to 1 million contact and company records can be stored.
The ability to record sales conversations, send emails, plan tasks, and assign assignments is all available.
Emails taped calls, and sales notes are automatically published.
Pricing of HubSpot Sales Hub:
HubSpot Sales Hub offers a free plan to get started and two pricing plan that includes Sales Hub Professional and Sales Hub Enterprise plan. Pricing details of each plan is given below:
Ring.io is a sales acceleration platform that helps teams with prospecting by providing advanced call management and telephony features. It integrates with popular CRM systems and offers tools such as lead prioritization, automatic call logging, call scripts, and call recording. These features help sales teams to improve their call efficiency and effectiveness, allowing them to reach more prospects and close more deals.
Without leaving Salesforce, sales reps can get the most out of their cold calling strategy using Ring.io. In Salesforce, you can track and log all calls in real-time, and you can make simultaneous calls to several people with a single click. Salespeople can also use Ring.io to construct lists based on Salesforce data and filters.
In short, Ring.io streamlines the prospecting process and helps sales teams work smarter and more efficiently.
Features of Ring.io:
Sales Productivity
Inbound Call Routing
Coaching & Training
Pricing of Ring.io:
Ring.io offers three pricing plan that includes Ring.io for Pipedrive, Zoho CRM, Zendesk, Ring.io for Hubspot and Ring.io for Salesforce. Pricing details of each plan is given below:
Plan
Monthly Price
Ring.io for Pipedrive, Zoho CRM, Zendesk
$69/month
Ring.io for Hubspot
$89/month
Ring.io for Salesforce
$109/month
Followup.cc
Website
Followup.cc
Rating
4.8 out of 5
Free Trial
Available
Platforms supported
Web, Android, iPhone/iPad
Followup.cc Website
Followup.cc is a fantastic Chrome plugin that connects easily with your Gmail account and lets you keep track of your follow-ups at the top. The extension will remind you to plan a follow-up the next time you send an email to a prospect. Over 40% of sales reps give up after the first try, despite the fact that 80% of sales require five follow-up attempts.
Followup.cc helps sales teams with prospecting by providing email tracking, follow-up reminders, and email scheduling capabilities. It allows salespeople to track when their emails are opened, set reminders to follow up with prospects, and schedule emails to be sent at a later time. These features help sales teams stay organized and ensure that they never miss an opportunity to follow up with a prospect.
Features of Followup.cc:
Set recurring reminders, track email openings, and auto-respond to emails.
Scheduling by email.
Pricing of Followup.cc:
Followup.cc offers three pricing plan that includes Starter, Professional and Salesforce Edition plan. Pricing details of each plan is given below:
Plan
Yearly Price
Monthly Price
Starter
$18/month
$23/month
Professional
$29/month
$36/month
Salesforce Edition
$40/month
$50/month
Overloop
Website
Overloop.com
Rating
4.0 out of 5
Free Trial
Available
Platforms supported
Web
Overloop – Sales Prospecting Tool
Overloop (formerly Prospect.io) is a multichannel sales automation platform built for enhancing the team’s efficiency and convert more leads through greater reach. With the help of robust tools, Overloop helps you build your prospect list and schedule tasks for the following day, in turn increasing your productivity. Moreover, with the help of multichannel campaigns, it combines follow-ups on prospects for better reach and also analyzes campaign performance for better performance in the future.
Feature Offered by Overloop
Automating sales takes a lot of tasks off your back and offers you time to attend to matters which take precedence over them.
Overloop also offers to automate enrollment of leads and prospects based on their account activity.
Conditionally apply automation wherever needed and use delays for a window between consecutive steps.
Assign tasks to enrolled prospects and update their fields. Moreover, you can also integrate tools that you use, to help make automation even more smooth.
Search emails for bulk prospects and verify them with the Email Verifier.
Pricing for Overloop
Overloop offers a pricing plan. Pricing details are given below:
Plan
Yearly Price
Monthly Price
Paid Plan
$82/user/month
$99/user/month
Detective.io
Website
www.detective.io
Rating
4.8 out of 5
Free Trial
Available
Platforms supported
Web, Android, iPhone/iPad
Detective.io Website
Detective by Charlie App is a sales prospecting tool that helps users to automate tasks such as reaching out to prospects. Although automating tasks makes your work a lot easier, but what makes it even better is if the automation made your work more efficient, which is exactly what Detective excels at. With personalized emails and data-driven insights, you can get up to two times the conversions of what you used to get. Detective.io helps sales teams prospect more intelligently by providing valuable data and insights that can inform and guide their outreach efforts.
Features Offered by Detective.io
Detective helps reps to find the right prospects for every unique proposition and help avoid wandering with the wrong leads.
With basic demographic data pertaining to companies and prospects, reps can effortlessly filter out the prospects which aren’t suited for a particular proposition.
Finding the right prospects helps in ways more than just saving time; for instance, reps also need lesser training directed to the right prospects that they will be propositioning to.
Detective also offers reps customizable CRM to suit their business needs and close more deals and enhance conversion rate.
The CRM can also be integrated with tools which reps use initially to maintain consistency with prospects and in the workflow.
Pricing of Detective.io:
Detective.io offers three pricing plan that includes Hustler, Trusted Advisor and Team Edition plan. Pricing details of each plan is given below:
Datanyze is a sales intelligence platform that helps teams with prospecting by providing actionable insights about their prospects and their technology stack. Datanyze helps you with the implications of techno-graphics to the digital world of sales and marketing. It helps you market products with strategies based on the choices of your prospects in turn offering you a better conversion rate. Moreover, Datanyze also helps you find new prospects through researching accounts, contacts, and email addresses along with techno-graphics implemented into your CRM, to nourish customer data. It is one of the best sales prospecting tool.
Features Offered by Datanyze
Instead of relying on demographics and firmographics, Datanyze uses techno-graphics to find suitable prospects to enhance conversion rate.
Datanyze helps combine most prospecting based tasks into a single workflow, simplifying sales prospecting and saving time.
Get the company’s social and technical insights with a single click irrespective of prospecting within Datanyze, or on the company’s website.
Find your prospect’s email address without having to leave your page simply by highlighting the required name.
Seamlessly manage your prospect list and juggle them between your CRM and other tools with one click.
Pricing of Datanyze:
Datanyze offers a Free plan and two pricing plan that includes Nyze Pro 1 and Nyze Pro 2 plan. Pricing details of each plan is given below:
Plan
Monthly Price
Yearly Price
Nyze Lite
$0/month
$0/month
Nyze Pro 1
$29/month
$21/month
Nyze Pro 2
$55/month
$39/month
Bloobirds
Website
www.bloobirds.com
Rating
4.3 out of 5
Free Trial
Not Available
Platforms supported
Web
Bloobirds Sales Prospecting
With an intuitive sales platform, Bloobirds helps you make informed decisions while simultaneously guiding sales reps through their work. It helps you turn your work and all of your activities into opportunities giving you a clear and bigger picture of what marketing and sales strategies actually work. Bloobirds helps you make the perfect marketing strategy, support your work throughout the implementation of the same and then deliver you the best results. Moreover, you get insights on all of your work, be it a conversion or a failed lead.
Features Offered by Bloobirds
Bloobirds is very similar to having a Sales Development Representative(SDR), to help you guide through the process of qualifying leads, questions, and recommended leads.
All the data required by the sales reps are readily made available by Bloobirds, which is presented as insights to ensure lead conversion.
From getting quality prospects to managing contact tools, Bloobirds effortlessly guides sales reps through sales workflow to meet deadlines and targets.
The entire process of sales prospecting from marketing to prospecting to a meeting, can be covered by Bloobirds and hence you get more inbound leads and better conversion.
Bloobirds offers a user-friendly interface with constant reminders and alerts to help reps be more organized, and pay more attention to prospects while automating trivial tasks such as data collection.
Pricing of Bloobirds:
Bloobirds offers custom pricing. You can contact vendor to get a quotation.
Conclusion
The process of sales prospecting can often involve repetitive and time-consuming tasks, but utilizing right tools can help you streamline your efforts and achieve better results. By using the best sales prospecting tools, you can increase your efficiency, connect with a larger number of prospects in less time, and ultimately close more deals.
So if you’re looking to boost your sales results and simplify your prospecting efforts, consider incorporating one of these top sales prospecting tools into your strategy. With the right tool in place, you’ll be able to take your sales to the next level and achieve new levels of success.
FAQs
What is a sales prospecting tool?
Sales prospecting tools are software applications designed to help sales teams identify and engage potential customers, also known as prospects. These tools automate many of the manual tasks associated with prospecting and help sales reps to reach out to more prospects in less time.
Why is sales prospecting important?
Sales prospecting is a crucial part of the sales process, as it helps sales reps to identify and engage potential customers and build relationships with them. By using sales prospecting tools, sales teams can increase the efficiency and effectiveness of their prospecting efforts, leading to a higher volume of qualified leads and ultimately, increased sales.
What are some of the best sales prospecting tools?
Some of the best sales prospecting tools are given below:
Overloop
Linkedin Sales Navigator
Hunter.io
Bloobirds
Hubspot Sales Hub
Leadfeeder
PipeDrive
What features should I look for in a sales prospecting tool?
When choosing a sales prospecting tool, you should look for features that align with your sales team’s needs and goals. Some important features to consider include lead generation, email and call automation, lead scoring, lead tracking and reporting, and integration with other sales tools.
What are sale prospecting techniques?
Effectivesales prospecting techniques includes:
Scheduling and committing to sales prospecting
Make warm as opposed to cold calls
Create ideal customer prospect profiles
Attend and network at events
Don’t sell but develop relationships
Request referrals
Get involved in social selling
How can sales prospecting tools improve my sales process?
Sales prospecting tools can help to improve your sales process by streamlining and automating many of the manual tasks associated with prospecting, such as lead generation, email and call follow-up, and lead tracking.
Can sales prospecting tools integrate with my other sales tools?
Yes, many sales prospecting tools offer integration with other sales tools, such as customer relationship management (CRM) software and marketing automation platforms. This allows for seamless and efficient data transfer between tools, saving time and improving accuracy.
What is the most effective prospecting method?
Cold Calling is considered the most effective prospecting method.
Sales intelligence software and tools help companies use internal and external data to increase sales and improve sales processes. Companies use the best sales intelligence tools to improve the quality and quantity of sales leads by using data to find new opportunities and provide salespeople with the information they need to take a leap. This type of software is used by marketing and sales executives to define and implement sales strategies based on their data combined with external data in their CRM software such as lists of prospects, databases of contacts, etc. Ā In this article you’ll discover the 11 Best Sales Intelligence Platforms and why exactly your business needs a sales intelligence tool.
Sales intelligence tools monitor millions of data points to identify sales targets and allow the sales team to launch action. It gives salespeople the ability to connect directly with their ideal customers so they can build pipelines, shorten their sales cycle, and close more deals at scale.
It uses data collection and software to aid salespeople in lead generation, creating an ideal customer profile and data quality management. It uses both internal and external data to increase sales and improve sales processes. It focuses on both the quality and quantity of sales leads by using data to find new opportunities. The Global sales intelligence software market size is to reach US$ 3.4 billion by 2024, at a compounded annual growth rate of 11.4% and is likely to reach US$ 8.4 Billion by 2032.
Why Sales Intelligence Tools?
The use of sales intelligence tools includes:
Prospecting for new contacts.
Augmenting contact records with missing information.
Adding company and industry details.
Qualifying and prioritizing leads.
Tracking email and website interactions.
Compiling lead activity in lead records.
Gathering contextual data from social media or news updates.
Best Sales Intelligence Tools
Here, we take a detailed look at 11 of the best sales intelligence tools and platforms to grow your business. These tools can help to make every step of the sales process more effectiveāfrom lead generation and scoring, to insights for better messaging and outreach. So, letās jump right in!
LinkedIn Sales Navigator
LinkedIn Sales Navigator is the best version of LinkedIn for salespeople. Sales Navigator makes it simple to establish and grow relationships with prospects and customers by helping you by tapping into the full power of LinkedIn, the worldās largest professional network of 500M+ members.
LinkedIn Sales Navigator – Best lead Intelligence Software
With LinkedIn Sales Navigator, you can focus on the right people and companies, stay up-to-date on whatās happening with your accounts, and connect to new prospects even if you don’t have their contact information. LinkedIn Sales Navigator is an all-in-one sales intelligence tool unto itself and it leverages LinkedInās huge network and adds advanced search features so you can find the right leads and learn more detailed information about them. Sales Navigator also offers extra InMail credits for outreach and recommends qualified leads.
Another top Sales Intelligence tool is ZoomInfo Powered by DiscoverOrg which combines the worldās most comprehensive business database with best-in-class technology to fuel your go-to-market strategy from start to finish and provide an accurate, 360-degree view of customers, prospects, and opportunities.
Zoominfo – Best lead Intelligence Software
With robust features and integrations seamlessly incorporated into your workflows, the company is on a mission to deliver MORE. More leads for sales and marketing teams. It is a sales and marketing intelligence software which helps to achievemore closed deals for sales organizations, efficiency for operations, control for leadership and more profit for everyone.
ZoomInfo offers solutions to support all of your sales needs – including territory planning, lead scoring, sales prospecting, conducting targeted outreach, and more. With this platform and products, you can increase sales productivity, and scale success quickly so that your team could hit their number each and every quarter.
ZoomInfo – Sales Intelligence Platform
Adapt
Adapt is a global B2B contact and company database provider across multiple industries. Adapt has 250,000+ users and 90 million business contacts, including industry-specific company databases and contact information such as job titles, direct dial, and email addresses. It is one of the best lead intelligence software. Adapt is a unified sales accelerating platform with the industry-leading core products Lead Builder and Prospector.
Adapt – Best lead Intelligence Software
With robust CRM integration and chrome extension, Adaptās database enables sales representatives, marketing leaders, recruiters, and decision-makers to connect faster, engage seamlessly, and start prospecting without any delay. From finding the right connections to building qualified leads and engaging with prospects, Adapt is built for modern marketers and sales teams to hit the target faster.
Apollo.io
Apollo.io was founded in 2015 and it is an all-in-one sales intelligence platform with tools to help to prospect, engage, and drive more revenue from a database of 220 million would-be buyers. It is a Ā leading data intelligence and sales engagement platform trusted by many customers across the globe and helps rapidly growing startups to global enterprises.
Apollo.io Clearbit – Best lead Intelligence Software
It uses advanced algorithms and unique data acquisition methods to help over 5,00,00 sales professionals to enrich and analyze prospectsā data to increase quality conversations and opportunities.
Apollo.io has raised $110 million in Series C round led by sequoia in 2022. Apollo offers Sellers and marketers to discover more customers and connections in the market and establish a modern go-to-market strategy one of the features is one can see instant email stats, like how many people opened the emails in the last hour and pull the stats instantly.
Clearbit
Clearbit automatically updates your sales records with the accurate, verified company and contact data. With best-in-class data at your fingertips, youāll have better insights into your prospects and get more time to connect with them. Better data also means better targeting. It will set up smart lead scoring and segmented lists, so you always reach out with the right message. It also gives an alert when key contacts visit your site and target them when youāre top of mind.
Clearbit – Best lead Intelligence Software
Finding new prospects is easy, too. Just pick a few filters, and connect with any of over 200M current contacts, all with verified contact details.
Clearbit offers four main products:
Enrichment (Enriching existing contacts)
Prospecting (Finding new contacts)
Reveal (Translating your website traffic into contact data)
Forms (Autofilling your forms based on your visitorsā email addresses)
Prospecting and Enrichment can be especially useful services for sales managers. Enrichment starts at $99 (for enriching 1,000 contacts) per month whereas Prospecting, integrated with Salesforce, starts at $12,000/year.
Seamless.ai
Seamless.AI is an inside sales and lead generation software and lead management solution that helps businesses streamline processes related to contact search, market research, lead conversion, and data importing on a centralized platform. It allows consumers to purchase a product from the company on any channel and then retrieve the product according to the consumer’s desires.
Seamless.ai- Best lead Intelligence Software
It integrates with other platforms such as LinkedIn and allows salespersons to utilize the built-in search engine to extract business contact details based on company names, employee designations, roles, and seniority. It also helps sales, marketing, and recruiting teams to maximize revenue, increase sales, and easily acquire the market using artificial intelligence integration.
Vainu
Vainu is a sales intelligence, prospecting & account insights platform which helps you to find actionable account insights, identify timely prospecting signals & determine the most valuable sales prospects for your business from a database of over 108 million companies enriched with open data.
Vainu – Best lead Intelligence Software
Vainu helps you to save time and sell more with a better hit rate. Vainu is everything your team needs to give your customers with tailored sales experience. Vainu is powered by technology which collects, reads, and understands all company information ever written, and makes them easily consumable for the salespersons.
Vainu is built by a team of machine learning scientists, data engineers, designers, strategists, and salespeople. Vainu pricing starts at $7250 per year per user and also has a free version of Vainu.
Oracle CX Sales
Oracle CX and Oracle B2B Service help to improve visibility and collaboration between sales and service teams and turn the data into intelligence for personalized experiences. It empowers businesses to deliver exceptional customer experiencesāfrom acquisition to retention and integrate service solutions for enhanced communication and customer service experiences. Oracle Engagement Cloud and Oracle Cloud Infrastructure (OCI) provide a comprehensive set of capabilities for retailers to strengthen their merchandising core and help sales leaders for more effective decision-making.
Oracle CX sales- Best lead Intelligence Software
It improves seller productivity by automating time-consuming data entry and manual tasks. It gives salespersons a faster path to critical records so they can spend less time making CRM Ā updates or searching for information and connecting data from back-office and CRM systems. It unifies real-time customer intelligence with data EPR and HR systems to meet and exceed the business goal.
InsideView
InsideView helps businesses to drive rapid revenue growth by empowering business leaders to discover new markets, target and engage the right buyers, and manage customer data quality. It is an AI-based B2B data and sales intelligence platform that deliver the industryās most relevant and reliable buyer signals and combined with InsideViewās data expertise and best-in-class customer support is trusted by the worldās best-performing companies.
InsideView – Best lead Intelligence Software
InsideView is all about healthy data and efficiency to get rid of irrelevant and duplicate information to find the right people and companies that really care for your product or service. With this, unified targeting, marketing, and sales intelligence platform you can gain real-time insights into the market that allow you to make the right strategic choices. Insideviewās Go-To-Market Decision Engine helps you to discover growth opportunities for your company.
Lead411
Lead411 is a source for verified lead data that includes inbox response through verified emails and B2B Direct dial phone numbers. It allows to build of stronger relationships with b2b leads and helps to close more deals. Ā Lead411 offers Bombora Intent Data so that one can pinpoint companies and contacts that are actively searching for services and solutions.
lead411Clearbit – Best lead Intelligence Software
Lead411 allows for finding new leads by generating data keys and provides growth through sales intelligence. It focuses on quality data by verifying emails that are not only human-verified but also verify data through ESP Activity Confirmation. It has Chrome Extension to find contact data as one searches Linkedin and company websites with Lead411.
It has data filters for simple data analysis and also has export options for nearly every scenario. It has various pricing indexes as per the requirements and pricing goes from $75 per month per user to $125 Ā per month per user.
UpLead
UpLead is a B2B prospecting platform that provides the highest quality B2B contact & company data. Features include real-time email verification, worldwide contacts in over 200 countries, 50+ search criteria, technology tracking, account-based marketing, competitor intelligence, email pattern intelligence, social profile links, Salesforce & 12 other CRM integrations, robust API, and more.
UpLead – Best lead Intelligence Software
UpLead is a powerful B2B data provider and the best enterprisesales intelligence software that let you build targeted prospect lists. You can search for prospects by using over 50 filters, such as job title, technologies used, revenue, companyās location, and the companyās size to get the right data to boost your sales efforts.
Winmo
Winmo allows you to easily find the right person to contact by using its targeted contact search. Itās a versatile sales intelligence platform with a lead database which regularly updated and populated by its team of researchers. They do not use any bots and all of the work is done manually. Additionally, Winmo Edge provides you with sales prediction functionality that can inform you early about potential sales opportunities.
Winmo – Best lead Intelligence Software
You can also set up specific alerts and recommendations to avoid missing any hot leads. Connecting the dots between brands, agencies, and the executives who control their purse strings, Winmo paves a clearer path for engaging the right decision-makers at the right prospects. And with integrated news, recommendations and alerts, sales teams can track known opportunities, identify new leads, and execute their outreach for optimal results.
Lusha
Lusha helps business professionals to establish a fast and true connection with their leads, contacts, and candidates. B2B engagement is based on trust. Lusha helps you build that trust using simple tools that allow you to enrich and verify business profiles.
Lusha – Best lead Intelligence Software
Today, over 2,50,000 sales representatives, recruitment managers, and marketers transform the way they engage customers with their leads, contacts, and candidates by using Lusha on a daily basis.
Crystal
Would it help you to know more about the personality of the next prospect you call? Crystal provides you with exactly this kind of data. Based on social media profiles or written texts, the tool uses the DISC approach to assess the personality of a person. In that way, it not only helps you to learn more about the person but also about their connections to other people.
Crystal – Best lead Intelligence Software
Crystal shows you the best way to communicate with any prospect, customer, or coworker based on their unique personality. You can get started with Crystal for free. For unlimited psychological information and access to personality profiles, Crystal charges $29 per month.
Hunter
Hunter makes it easy for sales and marketers to reach out to other professionals with simple but powerful tools. It is basically an email-finding tool that can help you to connect with your prospect easily.
Hunter – Best lead Intelligence Software
Hunter crawls the web and indexes publicly available professional email addresses. The data is easily accessible via a simple user interface to find the right person in a company or find how to contact already identified professionals. Besides that, you can easily automate the whole outreach process with Hunter by verifying the emails you found in the app and setting up simple and powerful cold outreach campaigns.
Hunter provides a free plan for beginners which includes 25 free email lookups and 50 email verification requests. Campaigns, which is a tools for cold outreach, are completely free. If you want to go beyond that, their paid plans start at $49/mo.
In todayās world of information overflow, it isnāt easy to know which information is crucial and which is irrelevant. Having the right data at the right time is a challenge that every company is facing. Itās only when youāre able to understand who you should target and how you can connect with that person, that youāll be able to drive growth. Luckily there are sales intelligence tools that give us a hand.
They help us to collect accurate marketing data more quickly, give us valuable insights into the market, and allow us to anticipate future outcomes. By using such software your sales team can ditch the research and concentrate on what they do best.
FAQs
What is sales intelligence software?
Sales intelligence software allows salespeople to conduct pointed searches for companies with a specific set of real-time data points, including both firmographics, technographic and buying signals.
What are the Best Sales Intelligence Softaware?
LinkedIn Sales Navigator
ZoomInfo
Adapt
Apollo.io
Clearbit
Seamless.ai
Vainu
Oracle Cx Sales
Insideview
Lead411
UpLead
Winmo
Lusha
Crystal
Hunter
What is lead intelligence?
Lead intelligence is a form of data that significantly elevates your understanding of your prospects. So you can better address their points, communicate effectively with them, and win their business. When it comes to B2B sales, lead intelligence is invaluable.
What is meant by market intelligence?
Marketing intelligence is the practice of gathering data relevant to the marketing efforts of an organization, and then analyzing that data to accurately and efficiently guide the decision-making process of campaigns.
How much does sales intelligence software cost?
Sales intelligence tools are typically priced on a monthly subscription model, per user. Free versions are rare given the lift associated with this category of software. Paid plans start at $39 per month per user and increase up to $319 per month per user depending on the number of leads being considered.
We are all undoubtedly aware of all the repetitive tasks and processes inside our sales process. Getting a sale takes a significant amount of work. Salespeople spend a lot of time analyzing what the customer wants, reaching out to them and following up. When the number of prospects or customers increases, calls, meetings, and emails become a nightmare. This is where sales automation comes into play.
Sales automation manages the repetitive and monotonous activities in the sales process to maintain a smooth and orderly flow of work. With sales automation in place, salespeople will have more time to sell and less time to streamline the work.
In this guide, letās dive deeper into what sales automation is and how it can help you increase sales.
Sales automation is using computer software or AI to automate manual, repetitive and tedious sales processes. This allows salespeople to focus more on revenue-generating activities like forming new relationships and lead nurturing.
According to a report, many industry leaders are unaware of or have not taken advantage of, the benefits of sales automation, which are spreading across a variety of use cases.
To capitalize on the increasing potential, sales managers need to align their working practices and their technology platforms to guarantee that salespeople and automation solutions function in unison.
Early adopters of sales automation routinely report more customer-facing time, improved customer satisfaction, efficiency enhancement of 10 to 15%, and potential revenue uplift of up to 10%.
How Sales Automation Can Help Your Business Increase Sales?
Speeds up the Sales Process
Automation allows the full sales process to be completed quickly and without the possibility of human error. What appears to be a minor miscalculation in sales might result in a significant loss for a company.
Sales automation delegates all of the endless administrative activities to an automated system that sales agents are requested to execute on a daily, weekly, or monthly basis.
Increases Efficiency and Profits
Automation enables salespeople to efficiently use their time and resources that are limited like sales and budget. This means an organic increase in revenue and productivity per employee.
Here are some of the stats to prove this:
61% of businesses using automation reported exceeding their revenue targets in 2020.
44% of sales leaders who exceeded their revenue in 2021 use competitive intelligence and market data.
Companies that implement high-level automation into their sales process generate around 16% more leads than companies that don’t.
Collects Better and More Accurate Data
Automating lead capture saves salespeople from having to manually enter leads into their CRM system. It frees them up to spend more time prospecting for new business. This helps you define who your target market is and develop more effective marketing strategies.
More accurate information also means better data, which leads to better forecasts. Automating and capturing the right sales data for each prospect allows organizations to run reports and forecasts with confidence without micromanagement.
Identifies High-Quality Prospects Quickly
Automating the sales process using the right criteria will help your team identify highly qualified prospects from those who are just looking for information. Spending more time on qualified deals means more sales and more revenue.
61% of businesses leveraging AI-based sales automation reported exceeding their revenue targets in 2020. Lead nurturing automation has increased conversion rates for various brands.
Provides Customer Behaviour Insights
You may automatically track and manage your prospects’ and customers’ behaviour as they interact with your business. When you’re ready to make a move, you’ll know more about their personal preferences. This provides you with an advantage when it comes to addressing their requirements and converting them into customers.
Important Features of Sales Automation
For sales agents, having more time means generating more sales. Businesses can leverage automation technologies to build a hybrid sales experience which includes both humans and software. Certain duties are done automatically by the software, while others are still overseen by the sales staff. Automation can handle a variety of jobs, including lead management, communication, activity tracking etc.
Lead identification & qualification
With the lead management feature, automation allows you to analyze a lead’s behaviour automatically, then arrange, rank, and classify those leads before allocating them to the best sales agent.
It would take many hours for a human to examine all of that information to qualify a lead. A software program, on the other hand, can do it in minutes. As a result, salespeople have a better-refined list of leads to convert into paying clients.
Communication
Email, chatbots, and appointment scheduling software are all examples of communication automation. Salespeople have little time, but our customers want quick responses. Companies can use communication automation to set up an automated method for handling client conversations.
Customers can still get emails, arrange appointments, and interact with chatbots on the company’s website to discover the right product or service even when everyone at the company is occupied with a task.
Tracking tasks & activities
Automation enables you to keep track of emails exchanged, meetings booked, and phone calls made so that everyone knows how far a sales agent has advanced with a prospect.
Knowing how many stages have been completed and how many remains ensures that the process is uniform and repeatable. Furthermore, by automating activity tracking, sales agents are relieved of the need to manually log their actions.
Don’t automate only for the sake of automating. Design an automation strategy specific to your business use case. Examine your processes and workflows to see where automation might boost efficiency. To keep everyone responsible, create an executable plan with trackers and milestones. The effect of automation becomes plain and actionable in this manner.
Once you’ve identified the ineffective aspects of your sales process, you’ll be able to see which sections require automation. It is now time to identify your goals. Set explicit and quantifiable goals for what you hope to accomplish with automation.
Create a systematic and repeatable method for reviewing, analysing, and selecting automation possibilities to grow sales automation. Create standards that qualify as a suitable candidate for automation, as well as a mechanism for analysing time and money expenditure vs. return on investment.
Clearly explain automation goals and plans throughout the company, and identify individuals or departments who will be required to implement new techniques.
FAQs
How does automation increase revenue?
Automation will help your sales team focus on closing sales as most of the repetitive tasks will be performed by an automation tool.
How sales office automation software can help in sales analysis?
Sales office automation can help you eliminate repetitive tasks so that your team can focus on closing sales.
How do I automate my sales?
Schedule appointments, automate your email follow-ups and automate your lead list building.
“The Lead Generation Process Starts by Finding Out Where Your Target Market Lives On The Web.”
Lead generation is among the most crucial components of a digital marketing strategy and it would be an important tactic for B2B organisations to boost income by the generation of new leads consistently.
Although enterprises use a range of lead generation tactics and spend a substantial amount of time, energy and funds to generate new leads, evaluating whether such approaches are beneficial can indeed be challenging. Assessing the correct key performance indicators is the finest approach to measuring the performance of such strategies(KPIs).
Those were unique measurements that correlate your entire business operations and fewer generation goals to tangible metrics. It could assist you in determining whether you’re on the correct path and getting the results that you wish.
To assist you in analysing the potency of your lead generation efforts, now let us look at a few of the lead generation KPIs to keep a watchful eye on.
Some of the most Important Lead generation KPIs are discussed below.
Customer Acquisition Cost (CAC)
Customer Acquisition
The customer acquisition cost ( CAC) is a useful indicator for calculating the amount of obtaining a new customer. At the basic level, you could figure it out by dividing the estimated total promotional cost by the number of new customers gained throughout the campaign.
The sales closing ratio is a metric that reveals how effective a selling process is. You can compute this for each sales representative separately or in smaller groups. Simply divide the total number of successful marketing by the overall number of prospects that arrive at this value. Next, multiply the value by 100 to get the end outcome. It is a percentile depiction of the sales closing ratio.
Sales closing ratio= closed deals/ total sales leads Ć100
Ways to Boost
Evaluate your marketing strategy to see if there are any flaws
Request on thoughts to learn much on why prospective customers took a separate path.
Ensure that the significance of your product is fully articulated in your promotional efforts.
Number of Leads
It is an essential KPI because it gives you and your next prospective clients. As an outcome, when this KPI is ready lower, likely, you would not be welcoming numerous new customers relatively soon. A large number of leads does not always signify a large number of customers. The advertising crew is in charge of assessing the efficacy of those leads and determining whether or not just they are recognised as a possibility and viable customers
A unique lead for instance could be a learner who has signed up for a trial version but would not be a customer since it is only for experimental reasons. This number on the whole gives you a clearer insight into how impressive your enterprise is. However, you should rely more heavily on the number of qualified leads. Admittedly these are the people who could come to customers and give you a little bit of money in the latter part of the month.
The only measure that would count to a customer is revenue received. The most common responses we got from marketers are revenue and return on investment customers and marketers both at the final moment of the day would want to relocate the revenue and ROI lancets. But it happens a long way to the future generating leads.
Every marketer must measure ROI. Because digital marketing approaches took time to start taking impact and might be a substantial outlay. Return on Investment that customers cherish much more.
Cost Per Lead and Cost Per Acquisition
A customer must not spend much to obtain more than the money they make. From the start of a business model, a lead must be fruitful. Calculating the price per lead and a CPA might assist you in better knowing your overall profit. Evaluate and compare uncharacteristic transaction rates with your CPL and CPA.
Rate of Conversion
The conversion rate of your site is a strong predictor of how well your marketing and lead generation activities are working while a guest or visitor conducts specified action, this is alluded to as conversion. The task can be a direct acquisition of your goods/service, ebook downloads, newsletter signups, whitepaper, ask for quotes, form submission or any other activity that moves the user nearer to being a potential buyer or valued customer.
To calculate your site’s rate of conversions, add up the visitor total number over a given specified timeframe and divide the total number of conversions over that same timeframe; this, when your conversion rate is higher, you must have a glance at your website. Figure out what you did best and implicate them in future strategies.
Average Session Duration
Average Session Duration to measure Lead-generation KPIs
The average visit duration is the timeframe of users engaged on your site, longer periods suggest that your stuff is intriguing and the users are much more likely to be converted. Fewer latencies are typically associated with an elevated bounce rate and exit rate.
There is perhaps one loophole, visitors would prefer to consume content vastly if your web pages feature huge photos and only a few paragraphs, ending in short visit timings. The session lengths to be much longer on web pages with significant word counts.
Bounce Rate
The amount of visitors who arrive at a web page on your site and leave by not visiting any other web pages or processing through the sales pipeline is known as the bounce rate. While a person bounces back, it is termed a bounce back.
The bounce generally occurs when a visitor is routed to your homepage from the search listings and then exits to the result page by not visiting other pages or hitting catch of your website’s hyperlinks.
The bounce rate of your site is derived by dividing the number of users who turned away from your website during that specific timeframe by the number of visitors during the time range. The bounce rates above a certain threshold are a sign of lower conversion rates and prompt action to be taken.
Conclusion
“Getting leads is the first step but converting those leads into satisfied customers is one of the most important and most challenging tasks of a business”.
Certain other KPIs to focus on are:
Exit rate
The pricing of each lead
Rate of click-through
Conversions for leads, prospects, and revenues.
The proportion of individuals who saw your ad and how many instances they saw it.
FAQs
What are the important KPIs for Lead Generation?
Most Important Lead Generation KPIs are:
Customer Acquisition Cost (CAC)
Sales Closing Ratio
Number of Leads
Revenue and ROI
Cost Per Lead and Cost Per Acquisition
Rate of Conversion
Average Session Duration
Bounce Rate
What is Customer Acquisition Cost(CAC)?
The customer acquisition cost ( CAC) is the amount spent on obtaining a new customer.
How is Sales Closing Ratio calculated?
Sales closing ratio= closed deals/ total sales leads Ć100
What is most important lead generation?
Lead generation is important to build visibility, credibility, trust, and interest from potential leads.
“Lead Generation is a Fairly Core Activity to Marketing”
Lead generation is the marketing process that can be defined as a set of marketing activities that the companies perform in order to receive queries from the potential customers and therefore, identify and focus on them for the sale of their products or services. Lead generation is advantageous to every other company/organisation regardless of its size or the industry it belongs to, and would be used in B2C and B2B setups.
A lead generation funnel is a method for generating leads that is methodical. You find the intended audience and direct them to the funnel peak. You then push them further below the sales funnel unless they buy an item.
Typically, lead-generating tunnels have three main phases. They are the Top of the Funnel( TOFU), middle of the funnel (MOFU) and bottom of the funnel( BOFU).
The five vital steps to building a lead generation funnel are described below in detail.
Step 1. Create a Customer Journey Map
The initial step in generating leads is to create a customer path mapping. The issue is that you might have several access points, such as social networking sites, organic content, or public relations. Try to figure out where the mass of your site’s visitors originate from next and envision what a potential consumer could be seeking. When your top stream is an organic blog, then acquiring readers to install an ebook might be the next revolutionary step.
Plan apparent paths to assist convert traffic into prospects and lead to conversions.
Step 2. Begin to Produce Excellent Content
Once you have created your buyer persona, you would need to produce content for every phase. Determine if your key topics and plot the topic concepts are at the forefront of the funnel or BOFU.
The customer case report is at the bottom of the funnel( BOFU) whereas a podcast on the huge topic is at the top of the funnel (TOFU). Make your content smarter and utilise it to engage with your audience.
Also, remember that almost all of the amazing stuff you previously have could be used wisely. Using a well-toothed comb, get around your present content and begin dropping it out by phase. You could dynamically adjust it before you know what content component belongs thud you may view on making content for reach at TOFU, and in BOFU, you start optimising it for conversions.
Step 3. Bring People to the Very Top of Your Funnel
Bringing People to The Top of your Funnel
The very next phase is to make them into your funnel. When you have the right data, you could simply figure out what content is generating much more leads and sales for you across the entire client pathway.
You would discover that a specific landing page performs well at the start of your funnel. So why not just test a few sponsored tasks? On that page to spark the client journey for several other web pages.
Step 4. Data on Leads to be Acquired
Think about how we discussed the significance of mapping up your customers’ sales cycle? You may have discovered few chances for creating digital content such as ebooks and handbooks. Those were fantastic for generating leads.
You aren’t, however, constrained to gated content. Conversions could also be boosted by using forms, chat support features and product-specific landing pages.
Just keep in mind that you are required to ensure you place the proper CTAs on appropriate spots. When they do the conversion, you would want to keep all of your prospects in a single location. Although a CRM is an ultimate option, few marketers decide to monitor their leads on a Google sheet or excel worksheet.
Whatever method you use to obtain leads, ensure you receive the information your sales staff would require to validate them. Generally, we request;
ā Name in full form
ā Name of the firm where you work information about how to contact us. This gives us useful information on who is intrigued by and engaged with the material.
Step 5. Support Sales in Closing Leads
Sales and Promotion activities
Now that you have placed your lead data into your CRM, it is still indeed up to your sales associates to transform it. Sales and promotional activities are usually split by a divider. Marketing creates leads and passes them along to salespeople to progress its pipeline.
The lead generation funnel is a task that both sales and marketing could work on collaboratively. Thus sales and marketing could collaborate to enhance the profits by working towards the same objective.
Luckily there exist fewer generation firms that could take a sizable portion of your work pressure and make things much easier. Through offshoring lead generation, you could concentrate on which pertains the most, the value of your goods and services, as well as the degree of customer satisfaction.
Outsourcing also lowers the expense of acquiring and raises the median customer loyalty. Your customer’s journey from desire to buying is defined by a sales pipeline. They were a concept that’s much applicable in B2C scenarios where the customer journey is minimal, the customer journey for B2B enterprises is more analogous which involves increased involvement.
Conclusion
With lead generation, you can maintain customers/ visitors/ users engaged till you attain your goal-a purchase. The very first thing meanwhile is to get consumers on deck, this necessitates the use of a lead generation funnel. I believe this content has clarified your understanding of what a lead generation funnel is and also how to build them well.
“Making Your Prospects Feel Like They Have an Exclusive Membership in a Club Makes Lead Generation a Positive Customer Experience.”
FAQs
What is a lead-generation funnel?
A lead generation funnel is a method for generating leads that is methodical. You find the intended audience and direct them to the funnel peak.
Do you feel that your business and sales processes are falling short somewhere?
If your marketing efforts are proving insufficient results for lead capture and generation, itās possible that your sales processes are faulty. The process of converting awareness into action is slow and can lose many potential customers.
Even if you start from scratch, the growth of your business doesnāt come from putting in endless working hours alone. One of the most effective tools to build a reliable revenue stream is a sales pipeline.
What Is a Sales Pipeline?
Sales Pipeline is not just another buzzword!
You must have heard about the āSales pipelineā in the meetings or conversations. Itās not just jargon but an effective system that can change the game for your sales figures. A sales pipeline is a visual representation of opportunities in different phases of the sales process.
Sales Pipeline
It presents a clear outline of prospects, leaks, and loopholes in your sales process. A well-defined sales pipeline educates the salesperson about what step comes ahead and how to go around it. It also gives valuable insights to the managers and helps in decision making.
Sales pipelines give way to:
Insights into financial metrics.
Accurate assessment of team performance.
Preview of monthly revenue.
Now let’s look at how to build a sales pipeline for lead generation
Identify the Potential Buyers and Place Them in the Right Stage
Consolidating all your potential buyers is the first step in establishing a sales pipeline. It is important to ascertain that your prospective customers are placed in the right deal stages based on their affiliation with your product or service.
When a potential buyer has contacted you to know more about your product or service, he is in the āinteraction phaseā.
Placing your prospective customers in the right compartment helps you deal with them most effectively. You can approach them accordingly and convert the lead into business.
Segregate and Assign the Sales Activities
Knowing which phase your potential customers belong to can lay out a clear set of sales activities.
Suppose you know your possible buyer belongs to the āawarenessā phase where the information flow is the most important. In that case, You will send out emails, brochures, and catalogues to them or target them through infographics and interactive quizzes.
In short, you know what to do and how to take them to the next stage. This way, your salesforce also has clarity on performing the task in the best way possible. Assigning sales activities to each stage of the sales pipeline is crucial for enhancing the effectiveness of sales efforts and the efficiency of the salesforce.
Define the Sales Cycle Length
Your lead source is the biggest factor in defining the length of your sales cycle. How quickly you close the sales depends on the channel through which you approach the potential customer.
Leads generated through emails or calls will have slow sales cycles. Organic leads achieved through websites have a quicker sales cycle.
The above makes it crucial to define the sales cycle length by streamlining various lead sources. If you have a sales cycle defined, it would be easy to know which deal would convert into action and which one has become useless for the business.
Ascertain Your Pipeline Size
If one of your sales representatives targets 50 deals a month and loses 10-12 of them in the sales process, you may raise the bar and give him a target of 70 deals instead.
Thatās how you decide the size of your pipeline and meet your target sales for the month. There is no doubt that not all the leads make it to the end of the pipeline. The contingency plan is simple. Start with extra deals so that any leak along the way does not hamper your sales target.
Take Out the Inactive Leads
If certain deals have gotten stagnant, thereās no point waiting for them to convert because the chances of winning such deals are very low. If a deal has gone past its sales cycle, there is no point in wasting sales efforts or campaigns on it.
It is important to know when to stop putting marketing efforts!
One of the effective ways to keep a tab on stagnant leads is to have a specialized software or AI tool that can notify you about deals that arenāt moving to the next stage. It will help you clear the space and make way for new leads.
Timely Review of Sales Pipeline Metrics
Even after establishing an efficient sales pipeline, there is no way to predict the exact outcome. Sales activities change, targets change and with that, strategy changes. A timely review will allow your team to make the necessary changes and bring in more leads to compensate for any lag in the plan.
Businesses that put effort into knowing what their customers want succeed in converting leads into purchases. From awareness to action, itās a journey for buyers and an open opportunity for you to retain them at any given stage. Sales pipelines provide the perfect set-up for managers for ascertaining the success of sales campaigns and marketing efforts.
FAQs
What is a sales lead pipeline?
A sales lead pipeline is a representation of prospects in different phases of the sales process.
How do you build a lead pipeline?
Identify the potential buyers, assign sales activities, define sales cycle length, remove inactive leads, and constantly update your sales timeline.
What is a lead in sales?
A lead in sales is a person or a business who might become your future customer or client.
Online markets have been in existence for quite a long time. But the pandemic made them a necessity more than a want.
The e-commerce industry has seen significant growth over the past few years. This has encouraged many people to launch new startups in this field.
To build an e-commerce platform, the most important base is a strong website. If the website is not well-made and easy to use, it will not bear the fruits of success.
A successful website needs certain features to work well. These include- customer services, detailed information, reviews section, different payment options, and more.
Trade and commerce play a huge role in the global economy. Buying and selling have been in existence almost since the existence of mankind. Earlier it took place as barter and then the monetary values got involved.
Now, the buying and selling process has modernized because of the increasing technology and digitization. This has given birth to e-commerce. It stands for electronic commerce. In simple terms, it is just the commerce happening over the internet.
But how does this happen? The entire process happens over a website. It is a website that gives power to people to buy and sell products, services, and more, over the internet. For this, a person does not have to go to a physical store.
The origin of a startup is based on an idea. The idea is to solve a problem and add value to society. There is no doubt that the problem of providing products and services at home has been solved. Some of the leading platforms like Amazon, Flipkart have done that already.
But this does not mean that the newcomers cannot enter the market. To dive into this market and swim successfully needs strategic planning and its implementations. The basic and foremost strategy is to build an effective website that can help you earn a place in the market.
Here are some of the important features that you need to add to your e-commerce website:
Accessible Design
The first thing you do before putting in the various elements in anything is to make a blueprint. The most important thing for any website is its design. Make sure to keep it simple and uncomplicated. Adding a lot of elements can be fun and attractive for some. But it is the road that can lead to further complications.
Your design should be such that when a user enters your website, they access everything at ease. This makes for a great experience for the users. So, always remember to keep your design easy, uncomplicated, and user-friendly.
Mobile Optimization
E-commerce Website feature – Mobile optimization
Most people like access to everything at their hands. This means nowadays, they want everything on their smartphones. So, while developing a website make sure that it is suitable for mobile phones as well.
It is important to include the feature of mobile optimization. The design must be adaptive for both computer and phone screens. Its size should change according to the screen size.
Different Payment Options
E-commerce Website feature – Several Payment Options
This is the most important feature that ensures the seal of a purchasing deal. Many people might like the platform and fill their carts with your products and services. But when they proceed to the checkout and do not find their preferred payment option, they wonāt make a buy.
So, it is important to include various payment options as your feature. You can add options of debit and credit cards, Net banking, PayPal, COD, and more. If suitable, you can also add buy now and pay in the future plugins.
Another feature to include is product description and shipping information. It is important that every product or service has its description with it. It should also include the information of when is the shipment expected and extra charges (if any).
This feature makes the website appear clearer and more trustworthy.
Filter, Sort, and Search
E-commerce Website feature – Filter and Sort Feature
This feature makes the process for customers easy and effective. Search enables the customers to look for products and services without endless browsing. The Filter ensures that they can target their exact preferences. Sorting helps them to select a criterion for listing.
So, for a sorted user experience, it is important to include this feature.
Cart and Wishlist
E-commerce Website feature – Cart
It is the most important feature needed for an e-commerce website. This enables the users to add all their items in one place. Many websites ditch the e-commerce buttons of a wishlist, thinking that itās not important.
But it is necessary to think from the peopleās perspective. There are times when a customer likes six items but they only have the budget for four. So, they like a place where they can keep the left items for some time and come back later for it. Thus, this is a vital feature for ensuring a good experience for users.
Review Section
This feature is helpful in many ways. It will help you to get feedback about what is good and what is not. It will help you know about customer preferences. The most important thing is that it will help the customers build more trust in your site.
Since the customers cannot see the product as they do in a physical store, they gain trust with these reviews. It is like word of mouth that helps attract more customers. So, make sure to include the feature of user reviews on your site.
Customer Care
It means to be available for support for online customers. The whole process works over the internet. So, many customers have questions to ask and also face challenges with certain things.
It is the duty of the platform to keep the customers satisfied. Including the feature of customer care service in your website shows your support and availability for the users. This feature can also gain new potential customers as they can get their doubts cleared.
Discount and Offers
E-commerce Website feature – Discount Feature
This is an important feature, responsible for attracting more customers. Everyone loves when they get a discount while making a buy. You can add this feature to the homepage. So, when a person opens your platform, this is the first highlight on their screen.
You can send certain offers and codes to users via various marketing channels. For this, you can add the feature of the code box at the time of checkout.
The above-mentioned are the most important features to include in oneās site. Apart from these another thing to keep in mind is to ensure that the website has a short loading time. Long wait snatches the interest of users from the platform.
A great e-commerce website is not one that is too fancy. It is the one that gives a clear, accessible, and intuitive experience to its users. So, when you offer quality items and clear access to the website features, it is bound to take you towards the path of success.
FAQs
What are the important features of an E-commerce Website?
Some main features of a Good E-commerce websites are:
Accessible Design
Mobile Optimization
Different Payment Options
Descriptions and Shipping Information
Filter, Sort, and Search
Cart and Wishlist
Review Section
Customer Care
Discount and Offers
What are types of e-commerce?
There are four traditional types of e-commerce:
B2C (Business-to-Consumer)
B2B (Business-to-Business)
C2B (Consumer-to-Business)
C2C (Consumer-to-Consumer)
What are the best platforms to build an E-commerce website?
The best platforms to build an E-commerce website are:
Shubham Kumar
Abinaya Arangarajan
Abira Dutta
