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Tag: Sale

  • How to Find the Best Black Friday Deals in India 2025?

    For shopping lovers, the day after Thanksgiving is known to be bliss. It is the day of Black Friday.

    Black Friday is known as the Friday after Thanksgiving. The term was coined by the police services to describe the chaos surrounding the pedestrians and auto traffic in the downtown shopping area. Black Friday is known to be a busy shopping day.

    Another reason why the day is known as Black Friday is that it is known as the unofficial start of the shopping season for the holidays. The stores and apps of all brands come with blockbuster sales with early bird specials to attract customers to shop.

    Black Friday 2024 broke records for online shopping. U.S. shoppers spent about $10.8 billion online, up 10.2% from the year before. Mobile phones played a big role in this growth. During the whole holiday season, people spent $241.1 billion, which was 8.6% more than in 2023. The most popular items were jewelry, electronics, and clothes.

    Why Shoppers Buy on Black Friday?

    If you want to grab the best Black Friday deals in India, here are several tips to help you.

    1. Keep Your Notifications Turned On
    2. Compare Prices
    3. Take Advantage of Loyalty Programs
    4. Look Out for the Best Black Friday Deals Online
    5. Don’t Forget to Take Your Coupons While Shopping
    6. Don’t Overspend
    7. Create a Black Friday Shopping List
    8. Sign Up for Newsletters
    9. Follow Brands for Upcoming Black Friday Sales on Social Media
    10. Apps and Extensions, Your Black Friday Deal Guides
    11. Decide on One Reliable Payment Option
    12. Use Cashback and Reward Programs
    13. Make Sure to Check the Return Policies
    14. Watch Out for Scams
    15. Create a Wishlist
    16. Check for Coupon Codes

    1. Keep Your Notifications Turned On

    It is the time to scroll through the brand’s pages as well as the ads. The brands not only showcase the sale going on Black Friday but also distribute coupons and offers at the same time.

    To get the best Black Friday India deals, turn on the notifications and the alerts of the apps and brand’s pages. Also, check out the newspapers, magazines, and apps to check out the stores where you can walk in and get the best deals.

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    2. Compare Prices

    To get more Black Friday sale deals in the budget that you have decided for the day, compare the prices of the products on different websites. To make the procedure easier, compare the products on Internet-based shopping sites.

    3. Take Advantage of Loyalty Programs

    Join store loyalty programs for early access to discounts and promotions, plus earn rewards on purchases. Sign up for Black Friday alerts to know if your desired products are in stock or available for online purchase and in-store pickup, saving you shipping costs.

    4. Look Out for the Best Black Friday Deals Online

    Now, the people who are exceptions to shopping offline on Black Friday should decide where to shop based on their biggest sales and compare prices to find out where to shop. It is good to prioritize and check the web pages of the brands.

    5. Don’t Forget to Take Your Coupons While Shopping

    Take the coupon cards and ad pamphlets for the purpose of getting that extra discount or that offer, which is printed on that ad, to make sure that you are able to take benefit of the offers.

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    6. Don’t Overspend

    Be a careful shopper and shop according to the budget you have planned. Be a smart shopper to take full advantage of Black Friday.

    When purchasing a high-value item, feel free to negotiate with the retailer. Exploring multiple options could lead to a more favorable deal if you’re open to shopping around.

    7. Create a Black Friday Shopping List

    Make a list and check it twice. To get the best deals on Black Friday and Cyber Monday, it is important to make a list and check it so that you don’t forget anything.

    Keep the plan, shop, and budget for everyone on the list. Add and organize gifts, ideas, and external product links for each person who is on the list. This makes the whole shopping purpose easy.

    Check out the prices of the products that are on the list, as the brands and websites revealed the discounts beforehand only. These sales are “leaked” as early as mid-November, and there can be a surprise price on Cyber Monday.

    Set up the price alerts so that when there is a price drop or some great black Friday offers, you can get notifications.

    8. Sign Up for Newsletters

    Sign up for the newsletter of the brands you want to shop for or visit the store. As the newsletter contains all the new information about the products and sales, it gets more efficient before Cyber Monday, as it provides all the details and information about the offers and sales that the brand is offering during the Cyber Monday shopping spree. The newsletter can also provide extra coupons and offers, which can be used to get some extra discounts.

    9. Follow Brands for Upcoming Black Friday Sales on Social Media

    Another way to get the best deals on the day of Black Friday is to follow all the brands and store’s social media pages and accounts, as the pages and accounts provide all the important details about the sales, offers, giveaways, etc., that the brand is providing during the shopping spree.

    If you want easier mobile access to bargains, download the retailer’s app as websites may crash due to heavy traffic.

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    10. Apps and Extensions, Your Black Friday Deal Guides

    Get the best Black Friday and Cyber Monday deals hassle-free with apps and browser extensions. They do the work for you, tracking limited-time offers, notifying you of price drops, and even keeping an eye on specific products on sites like Amazon. Stay in the loop with simple alerts on your smartphone and laptop so you don’t miss the top discounts during the shopping spree.

    11. Decide on One Reliable Payment Option

    To shop more and more without worrying about the checkouts and payments, it is better to figure out the payment options beforehand. The last one wants is not to be able to check out due to the checkout problem, credit-debit card, or any other form of payment issues.

    12. Use Cashback and Reward Programs

    Check out cashback websites or credit cards with rewards when shopping during the Black Friday Sale. Some cards offer special cashback rates or extra rewards during the season. Just be sure to use credit responsibly to avoid extra charges.

    13. Make Sure to Check the Return Policies

    There can be size or color issues or any other aspects of the product after receiving the package. So, make sure you are aware of the return policies of the app or brand so that you can return the items easily and it won’t hamper the pleasure of Black Friday or Cyber Monday.

    14. Watch Out for Scams

    Stay safe this Black Friday and Cyber Monday. Shop smart by choosing reputable stores, and be cautious with email and social media links. Avoid scams and enjoy worry-free holiday shopping.

    15. Create a Wishlist

    Before Black Friday starts, make a wishlist of the items you want to buy. Rank your list by what’s most important and how much you can spend. This will help you stay focused and prevent impulse buying.

    16. Check for Coupon Codes

    Before you check out, search for special promo codes from the retailer or trusted deal sites, you might score extra discounts on your Black Friday purchase! Many stores release limited-time coupons during the sale, so don’t miss out. Combining these codes with existing offers can help you save even more on your favorite products.

    Conclusion

    These are the best shopping days for holidays. Both the retailers and the customers gear up for these two days so that they can shop their hearts out for the holidays.

    We hope you have a good shopping experience this season.

    FAQs

    Does the Black Friday sale happen in India?

    Yes, although Black Friday is usually celebrated in the USA, many sites offer huge discounts.

    Is the Black Friday sale offline or online?

    Black Friday sales are both offline and online.

    What is Black Friday sale India date?

    The Black Friday sale in India is on 28th November 2025.

    Why is it called Black Friday?

    In the 1960s, some police officers in Philadelphia started using the phrase “Black Friday” to describe the chaos of holiday shopping.

    What are the best Black Friday deals in India?

    Here are some of the best Black Friday deals in India:

    • Smartphones: Discounts of up to 50% on smartphones from brands like Samsung, Apple, and Xiaomi.
    • Refrigerators: Discounts of up to 20% on refrigerators from brands like Godrej, Haier, and Whirlpool.
    • Clothing: Discounts of up to 70% on clothing from brands like Myntra, Jabong, and Amazon.
    • Beauty products: Discounts of up to 40% on beauty products from brands like Lakme, Maybelline, and L’Oréal.
    • Toys: Discounts of up to 50% on toys from brands like Hamleys, Funskool, and Fisher-Price.

  • How to Plan a Profitable Black Friday Cyber Monday Promotion 2024

    The times are here, as we say the ‘winter’ is here.

    As the festive season unfolds, there are multiple reasons that make us enjoy the times a bit more – as consumers, and as individuals. Right from the deals to the traction to the growth in numbers, footfalls, and revenues – there are instances that put the BFCM times at the top of the table in terms of significance. Arguably, the busiest shopping days of the year, Black Friday and Cyber Monday, present a golden opportunity for businesses to boost sales and mullahs.

    As per the reports, Black Friday 2023 online revenue reached over $9.80 billion, a 7.46% increase from last year. It was 188% higher than the average daily online sales and 179% higher than Q4’s daily sales. However, Black Friday’s revenue was 21% lower than Cyber Monday. From 2022 to 2023, online retail spending grew by 7.69%.

    Why Shoppers Buy on Black Friday?
    Why Shoppers Buy on Black Friday?

    With the increasing popularity of online shopping, it has become crucial for e-commerce companies to develop effective Black Friday marketing strategies. In this article, we shall explore proven strategies to help you plan and execute a profitable Black Friday Cyber Monday promotion.

    Define Your Goals
    Build Your Email List
    Schedule Your Popups
    Craft Compelling Subject Lines
    Leverage Social Media
    Create a Landing Page
    Retarget Shopping Cart Abandoners
    Offer More Than Discounts
    Tease Future Campaigns
    Launch Flash Deals
    Boost Product re-engagement with AI
    Add New Products Just Before Black Friday

    Define Your Goals

    Before diving into the planning process, it is essential to define your goals for the Black Friday Cyber Monday promotion. By setting clear objectives, you can stay focused and measure the success of your marketing strategies. What do you want to achieve with the BFCM edition, what are your goals and where do you see yourself at the end of the sale? Well, some questions you should keep in mind while starting on the planning for the big day. Some common goals include:

    1. Increase sales: Determine the number of sales you aim to achieve during the promotion.
    2. Grow your customer base: Set a target for acquiring new customers and expanding your reach.
    3. Boost brand loyalty: Encourage repeat purchases and strengthen customer loyalty.
    4. Increase website traffic: Drive more visitors to your website and generate leads.

    By defining your goals, you can tailor your Black Friday Cyber Monday strategies to achieve them effectively, eliminating any last-minute hassle whatsoever.

    Build Your Email List

    Email marketing is a powerful tool for driving sales during the Black Friday Cyber Monday period. Start building your email list well in advance of the promotion to gather subscribers who are interested in your offers. Consider implementing the following strategies:

    1. Create an email popup: Design a popup that offers exclusive access or discounts to those who sign up for your newsletter.
    2. Offer incentives: Provide additional discounts or free shipping for customers who subscribe to your email list.
    3. Segment your list: Categorise subscribers based on their interests and purchase history to send them targeted emails.
    The Gear Guy Offers a 15% Discount in Exchange for an Email Address
    The Gear Guy Gives a 15% Discount in Exchange for an Email Address

    When you are able to build a strong and comprehensive email list, you give yourself a chance to seamlessly communicate your Black Friday Cyber Monday offers and drive conversions.

    Schedule Your Popups

    Popups are not just for collecting emails. Period.

    They can also be used to guide visitors to your best Black Friday Cyber Monday offers. Come on, we live in an era where all the information we need is just a click away, literally. All you need is the right hook and the right timing (No pun intended). By scheduling your popups strategically, you can ensure that your messages reach the right audience at the right time. Consider the following tips:

    1. Create multiple popups: Craft different popups for various purposes, such as highlighting discounts, reducing cart abandonment, or providing information about delivery times.
    2. Experiment with timing: Stand out from the competition by adjusting the timing of your popups. Consider acting early or late to catch the attention of potential customers.
    3. Use attention-grabbing designs: Make your popups visually appealing and aligned with your brand identity to capture and retain visitors’ attention.

    You can seize those leads with the right premise!

    Leveraging well-timed and targeted popups is a foolproof way to maximize the impact of your Black Friday Cyber Monday promotion.

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    Craft Compelling Subject Lines

    Who loves chaos, anyway? We don’t and we are sure you and your customers won’t as well.

    In a timeline that is largely dominated by ChatGPT ninjas and self-proclaimed experts – it becomes important to stand out. Inbox is where you’ll differentiate from others but you need to know the HOW! In a crowded inbox, it is crucial to create subject lines that stand out and entice recipients to open your emails. Avoid the typical discount-focused subject lines and consider these alternative approaches:

    1. Tease surprises: Create curiosity by hinting at surprises or exclusive offers in your subject lines. We don’t love chaos but yeah – surprises? Bring them on!
    2. Focus on benefits: Instead of solely flaunting discounts, highlight additional benefits such as free shipping, returns, or loyalty program perks. For the junta, the benefit is as important as the savings!
    3. Be creative and humourous: Use humor or clever wordplay to make your subject lines memorable and engaging. Learn from Fevicol, KFC, Swiggy, Zomato, boAt, Samsung. They are what they are for a reason!

    With some magic in terms of words and the way you put out your value propositions, you can increase open rates and capture the attention of your target audience. EASY!

    Leverage Social Media

    I see something on Instagram, search about the founders on LinkedIn, Google the company up, check reviews on Facebook, and boom – bring it home! Who am I?

    I’m your customer.

    Social media platforms play a significant role in driving awareness, interest, and engagement during the Black Friday Cyber Monday period. To effectively leverage social media, consider the following strategies. Keep reading, don’t skip:

    1. Research about your audience: Identify which social media platforms your target audience frequents the most and focus your efforts there. It can be any platform based on your niche. What works the best for your business use case? A SaaS sells better on Facebook and Linkedin as compared to apparel, as they find their home on Instagram. Choose your audience!
    2. Use hashtags and buzzwords: Incorporate Black Friday-related hashtags and high-performing SEO keywords in your social media posts to increase organic reach. This little piece of magic still works and works incredibly well.
    3. Share engaging content: Content is the kingdom, not just the king and queen. Create visually appealing posts, videos, or interactive content to grab the attention of your followers and encourage them to share your content. Good content is more addictive than the finest of wines. It just keeps on growing.

    The EASY Way To Create Facebook Ads That Convert (Black Friday Edition)

    Engaging on social media should be a ritual for businesses during their campaign, as this can help them amplify the reach of your Black Friday Cyber Monday promotion and drive more traffic to their website.

    Create a Landing Page

    Your customers don’t want to land on a rock from 1300 BCE while looking for you online or via an ad. This is where a landing page becomes imperative. A dedicated landing page for your BFCM goals can significantly enhance the customer experience and drive conversions. Follow these tips when creating your landing page and you’ll be good to rock:

    1. Design for simplicity: “When I’m looking for a refrigerator, I need a refrigerator. Don’t walk me through a washing machine and land me up on a refrigerator.” Your UI/UX should be simple and interactive. That’s it. Keep the layout clean and user-friendly, ensuring that visitors can easily navigate and find the information they need.
    2. Highlight your best deals: The hook is important and what’s more effective than flaunting the best, upfront? Showcase your most postcard offers prominently on the landing page to capture visitors’ attention immediately.
    3. Use persuasive copywriting: Copy sells, Apple pushes. The right copy can make or break one’s prospects. So, craft compelling headlines and descriptions that communicate the value of your offers and encourage visitors to take action.

    By inculcating a well-designed landing page, you can create a seamless shopping experience for your customers and increase the likelihood of conversions.

    Retarget Shopping Cart Abandoners

    It stays in the cart until it dies. Well, customers and business owners – both can relate to it for contrasting reasons. After all, Shopping cart abandonment is a common challenge for e-commerce businesses. However, it also presents an opportunity to re-engage potential customers. Implement these strategies to retarget shopping cart abandoners:

    1. Create retargeting lists: You need to be in control of who’s at what stage of conversion, in order to convert them. It is always a nice idea to segment visitors who have abandoned their carts and target them with personalized ads or emails.
    2. Offer incentives: Provide exclusive discounts or free shipping to push abandoners towards completing their purchases. A little push goes a long way.
    3. Create a sense of urgency: Use countdown timers or limited-time offers to create a sense of urgency and prompt action. Well, urgency breeds sales for businesses.
    Example of BFCM Countdown Timer
    Example of BFCM Countdown Timer

    The right strategy can help you minimise cart abandonments, and help you generate more revenue.

    Offer More Than Discounts

    Discounts are our sweet spot, no denying! But there’s more. While they are a major driver of BFCM sales, one can consider going beyond traditional discounting to offer additional benefits to their customers. Explore these alternatives, instead and see how it goes:

    1. Free shipping: Indians love freebies or simply anything that has something ‘free’ associated with it. Provide free shipping for all orders or incentivize customers to reach a specific purchase threshold to qualify for free shipping.
    2. Loyalty program perks: Offer additional rewards or exclusive access to loyalty program members during the promotion. Loyalty goes a long way!
    3. Bonus gifts: Include free gifts or samples with purchases to increase the value proposition for your customers. We said it again. Free!

    When you offer more than just discounts, you can differentiate your brand and provide added value to your customers during the celebrated sale period.

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    Tease Future Campaigns

    Like all good things, when BFCM comes to a close, continue to build momentum by teasing your next big campaign or event. This tactic keeps customers engaged and encourages them to revisit your website or subscribe to your email list for future promotions. Consider these approaches:

    1. Promote upcoming sales: Tease your Cyber Monday, Christmas, or other holiday sales to maintain customer interest and generate anticipation. Excitement initiates easy sales.
    2. Offer exclusive previews: Provide sneak peeks or exclusive access to upcoming product launches or limited-time offers. This can be done in creative ways to uphold the mystery and excitement.
    3. Highlight unique selling points: Showcase what sets your brand apart from competitors and emphasize the value customers can expect from future campaigns. When you are vocal about your perks and what you bring to the table, the world takes notes.

    It is always a good idea to keep your customers guessing and curious about what waits for them, next. With the right kind of strategies and followups – your revenue pipeline shall always be filled, irrespective of the sale.

    Launch Flash Deals

    Surprising customers with exciting deals every hour is a great way to keep them coming back. Offering flash deals creates urgency and excitement, encouraging quick purchases. It also helps brands build buzz and stay ahead in the market.

    Boost Product re-engagement with AI

    A smart Black Friday marketing strategy is to suggest products based on what visitors have viewed. Instead of showing these suggestions only on product pages, display them on any page, with a list of recently viewed items at the top.

    By using a machine learning algorithm, the tool can arrange the items, putting the ones most likely to be purchased at the top of the list.

    Add New Products Just Before Black Friday

    Customers love new arrivals! You can use this excitement by adding new products to your store just before or during Black Friday. This will make your store more attractive to shoppers looking for great deals. Be sure to promote your new products on your website and in emails before the event starts.

    Conclusion

    Well, no brownie points for guessing – this is a BIG, BIG DAY for businesses all around the globe. Doesn’t matter if you’re running an online store that sells Gua Sha stones, or the one with funky founder t-shirts or you’re someone who is building that beautiful piece of software that’ll take the internet by storm in 2030 (we understand your vision), there’s something for everyone during the sale. Businesses can go big or go home and the only thing that can stop them is their own goals, and how they perceive their business in the first place.

    FAQs

    What are the strategies to retarget shopping cart abandoners?

    The strategies to retarget shopping cart abandoners are to create retargeting lists, offer incentives, and create a sense of urgency.

    What are the Email marketing strategies that can be implemented during the Black Friday Cyber Monday period?

    Email marketing strategies that can be implemented during the BFCM sale period are creating an email popup, offering incentives, and segmenting your list.

    Why having a dedicated landing page is important during the BFCM sale period?

    A dedicated landing page during BFCM can significantly enhance the customer experience and drive conversions.

  • 10 Useful Tips to Grow Your Online Sales

    Growing your online sales is the primary goal of many businesses, whether they are small or large alike. Of course, you’d always like to know any useful tips that can help increase sales.

    In this article, I’ll provide ten actionable techniques that you can use to grow your online sales performance.

    Let’s get started.

    1. Choose a Good e-Commerce Platform

    One of the crucial aspects of having an online store is having a good e-commerce platform to start with.

    Ideally, an e-commerce website builder should integrate marketing analytics, whether built-in or from a third party. Tools like Google Analytics should be easily integrated with your website.

    This is so you can easily monitor how well your online sales are going and see which strategies are working and which are not.

    WIDGET: leadform | CAMPAIGN: undefined

    2. Write Captivating Sales Copy

    This may come as an obvious thing to do, but many businesses undermine their sales copy, thinking that website design matters more when improving conversion rates.

    Your sales copy should help consumers make educated decisions based while gently encouraging them to improve their lives or solve problems with your product. To create compelling sales copy, here are some tips you can apply:

    • Use actionable words
    • Tell a story
    • Make it easily readable
    • Create an attractive call-to-action

    3. Connect Through Social Media

    Actively engaging with your customers through social media is a great way to increase customer satisfaction, brand awareness, and sales.

    Providing quick and honest answers to questions that potential customers have about your products or services is a great way to increase sales.

    The more attention you give to them, the more likely people are to buy from you because they perceive your business as trustworthy.

    4. Use Paid Ads

    Businesses often neglect this because you need to pay for every click you receive on your site.

    But, there is an overwhelming advantage of using paid ads. They are shown above the organic search results, thus appearing at the top of search results.

    The next benefit is that if you spend $1 on Google Ads, you can earn an average of $2 in return, a 100% return on investment if you create effective ads and show them in the right places.

    You can also gain 150% more conversions compared to organic results.

    5. Offer Fewer Choices

    This might come up as an unusual thing to do, but having too many choices can lead to indecision for the consumers, resulting in a loss of sales.

    If you provide a wide range of products, try structuring your site and product search pages so that visitors are given fewer choices, preventing option paralysis.

    This can be done by providing a filter function where customers can type in what they want to buy and be taken to a result page with the products they may be interested in.

    6. Showcase Customer Feedback

    Customer feedback has never been more important today. More than 60% of users read and trust this feedback. They see it as similar to getting a personal recommendation from someone.

    People are more likely to purchase your product if they see a five-star review on the product.

    As such, you should highlight customer feedback on the product directly below the product description. Thus, visitors can see them as they are scrolling through.

    If you’re just starting and don’t have many reviews yet, you can create a dedicated page for customer feedback.

    7. Utilize Live Chat

    Based on a study, almost 80% of customers will not buy products from a company through their site if it doesn’t have a  live chat feature.

    Live chat allow potential customers to communicate directly with your business through a person or a chatbot. They can ask urgent questions about your products and services and get the answers in real-time.

    A major benefit comes from having your chats handled by trained professionals. This allows the live chat process to be thorough and customer-focused.

    8. Offer a Money-Back Guarantee

    Many online businesses offer a money-back guarantee to help generate more sales, and there’s a reason for this.

    When you guarantee your product and services, it shows that you stand behind them and are willing to guarantee it because you believe in its efficacy.

    Not only that, but according to a study, it showed that nearly 70% of consumers wouldn’t buy a product before looking at its money-back guarantee policy. So just by placing the procedure, you gain immediate trust.

    9. Make The Checkout Process A Breeze

    One of the main reasons users leave an online store is the complicated and lengthy checkout process.

    To make the checkout process a breeze, you can create a simple and thorough walkthrough of the entire checkout process.

    You don’t need to require your visitors to sign up before they can buy a product. Instead, allow them to use their social media accounts or ask only the necessary payment and shipping questions.

    Providing multiple payment options is another great way to make the checkout process faster.

    10. Provide Your Email List With Unique Content

    Email newsletters are often filled with advertising content. While it’s all fine and good, you should also add unique and valuable content specifically adhered to your customers.

    You can slide in educational content that informs customers about new things in your niche. You can also give fun statistics to gain the attention of your subscribers.

    Not only that, but more than 23% of customers subscribe to your business’s newsletter, so they can get the latest deals. So, you should give out discounts, coupon codes, free trials, and free shipping regularly. You don’t have to do it daily or weekly, but having it monthly will likely bring more sales.

    Conclusion

    Now that you know the ten tips to make your website sell more, all that’s left for you to do is implement these practices on your website. Remember that it all starts with getting the right e-commerce platform, so take your time and compare different platforms before choosing one.