Tag: sachin tendulkar

Top Highest-Paid Brand Ambassadors in India in 2025
In India, a celebrity endorsement isn’t just about putting a famous face on a poster. It’s a lot more personal. For decades, people have looked at their favourite cricketers and movie stars not only as entertainers, but almost as family figures whose choices and words carry weight. So when one of them holds a product in their hand, there’s an instant sense of trust, sometimes even pride.

Now fast forward to 2025, and the scale has changed drastically. Brands have started spending more than ever, and the same big names are still bagging the biggest deals. Their mix of mass following, nostalgia, and reliability makes them priceless. A younger actor may go viral for a season, but it’s these established stars who continue to deliver results where it counts.

Let’s take a closer look at who the ten highest-paid brand ambassadors in India are right now.

From Bollywood to Cricket: Top 10 Highest-Paid Brand Ambassadors in India

From Bollywood to Cricket: Top 10 Highest-Paid Brand Ambassadors in India

The following list highlights the highest-paid brand ambassadors who are redefining celebrity influence in India.

Amitabh Bachchan — Decades of Influence

Amitabh Bachchan – Top Highest-Paid Brand Ambassadors in India

Estimated fee: INR 11–15 crore per campaign

Amitabh Bachchan has been the face of Indian advertising for decades. His credibility and commanding presence make him a favorite for sectors like healthcare, finance, and government initiatives. His association with Cadbury Dairy Milk, ICICI Prudential, and Just Dial showcases his enduring brand power.

Virat Kohli — Cricket’s Most Bankable Star

Virat Kohli – Top Highest-Paid Brand Ambassadors in India

Estimated fee: INR 10–11 crore per campaign

Virat Kohli remains the top choice for brands, thanks to his unmatched popularity and strong social media following. He consistently tops celebrity brand valuation charts, and his endorsements range from sportswear giant Puma to MRF, Manyavar, and several food and fintech brands. Companies pay premium rates for him because his credibility as a fitness icon and cricketing superstar translates into strong consumer trust.

Shah Rukh Khan — The Evergreen Superstar

Shah Rukh Khan – Top Highest-Paid Brand Ambassadors in India

Estimated fee: INR 5–10 crore per campaign

Shah Rukh Khan has been India’s “King of Endorsements” for decades, and that hasn’t changed in 2025. His universal appeal makes him the go-to face for premium as well as mass brands. He has represented Hyundai, TAG Heuer, Dubai Tourism, and several FMCG and lifestyle giants. When brands want instant recognition and a touch of legacy, SRK remains the safest bet.

Salman Khan — The Mass Market Magnet

Salman Khan – Top Highest-Paid Brand Ambassadors in India

Estimated fee: INR 4–10 crore per campaign

Salman Khan’s influence extends deep into India’s mass market, making him a powerful face for FMCG and personal care products. His association with brands like Pepsi, Revital H, and several grooming and apparel brands showcases his ability to connect with middle-class and rural India. His image of being relatable, yet larger-than-life, keeps his fees among the highest.

Deepika Padukone — The Global Icon

Deepika Padukone – Top Highest-Paid Brand Ambassadors in India

Estimated fee: INR 8 crore per campaign

Deepika Padukone is among the most sought-after female brand ambassadors, balancing Bollywood stardom with international recognition. She has represented Louis Vuitton, Cartier, Adidas, Levi’s, Tissot, Asian Paints, L’Oréal Paris, Dyson, Nestlé Nescafé, and Jio. Her association with both luxury and mass brands highlights her versatility. For marketers, Deepika brings not just glamour but also credibility, making her one of the highest-paid women endorsers in the country.

Allu Arjun

Allu Arjun’s – Top Highest-Paid Brand Ambassadors in India

Estimated fee: INR 6–7 crore per campaign

After the massive success of Pushpa, Allu Arjun’s brand value skyrocketed, making him one of India’s most expensive endorsers. He reportedly charges INR 6–7 crore per campaign, putting him in the same league as cricketing and Bollywood giants. With his stylish image and pan-India appeal, he has endorsed brands like Rapido, Frooti, KFC, and Hero MotoCorp. His unique connection with youth and mass audiences ensures brands see strong returns on their investment.

Sachin Tendulkar — The Iconic Cricket Legend

Sachin Tendulkar – Top Highest-Paid Brand Ambassadors in India

Estimated fee: INR 7–8 crore per campaign

Even years after retirement, Sachin Tendulkar’s brand power remains unmatched. He continues to endorse Visa, BMW India, IDBI Federal Life Insurance, and sports-related brands. His clean image and multigenerational fan base ensure that he still commands premium rates, making him one of the most respected endorsers in the country.

Endorsement Fees For Top Indian Cricketers

Here’s a list of top Indian Cricketers & the price they charge for brand endorsements. Take a look to find out about your favourite cricketer.

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MS Dhoni — Captain Cool of Endorsements

MS Dhoni – Top Highest-Paid Brand Ambassadors in India

Estimated fee: INR 4-6 crore per campaign

MS Dhoni’s calm demeanor, reliability, and legendary cricketing career make him one of the most trusted faces for Indian brands. His endorsements include TVS Motors, CEAT Tyres, Indigo Paints, and several financial and sports-related brands. Known for his clean image and broad appeal across age groups, Dhoni continues to be a favorite for campaigns targeting both families and youth audiences.

Ranveer Singh — Youth Icon with Energy

Ranveer Singh – Top Highest-Paid Brand Ambassadors in India

Estimated fee: INR 3–5 crore per campaign

Ranveer Singh’s infectious energy and flamboyant style make him one of the most exciting faces in advertising. He has endorsed Manyavar, Adidas, Head & Shoulders, and multiple fashion and grooming brands. His strong connection with younger audiences helps brands position themselves as bold, fun, and trend-forward.

Akshay Kumar — The Reliable Everyman

Akshay Kumar – Top Highest-Paid Brand Ambassadors in India

Estimated fee: INR 2-3 crore per campaign

Akshay Kumar’s disciplined lifestyle and relatable image make him a favorite across diverse categories. His endorsements include Policybazaar, Honda, Dollar Industries, and several health and wellness brands. For advertisers targeting middle-class families across India, Akshay remains one of the most reliable ambassadors.

Conclusion

India’s endorsement landscape in 2025 is a mix of youth, glamour, trust, and legacy. Cricket continues to dominate, Bollywood icons provide lasting influence, and regional stars like Allu Arjun are now commanding national attention. Female celebrities like Deepika Padukone show that versatility and international recognition can command top fees.

Ultimately, these ambassadors aren’t just faces for ads, they are the bridge between brands and millions of consumers, turning trust, popularity, and emotional connect into measurable business results. For brands, that influence is priceless, which is why these celebrities remain at the very top of India’s endorsement hierarchy.

Top 10 Highest paid Celebrity Endorsement Deals

Many celebrities endorsed several brands and endorsement deals amounted big amount. Here is a list of top-paid celebrity endorsement deals.

StartupTalky- Business News, Insights and StoriesPratyusha Srivastava

FAQs

Who are some Top Highest-Paid Brand Ambassadors in India?

Some Top Highest-Paid Brand Ambassadors in India are:
- Amitabh Bachchan
- Virat Kohli
- Shah Rukh Khan
- Salman Khan
- Deepika Padukone
- Allu Arjun
- Sachin Tendulkar
- MS Dhoni
- Ranveer Singh
- Akshay Kumar
How much does Virat Kohli earn from endorsements?

Virat Kohli charges around INR 10–11 crore per campaign, making him one of the most expensive celebrity endorsers in the country.
October 2, 2025
Sachin Tendulkar Joins Kissht as a Brand Ambassador and Strategic Investor

Cricket player Sachin Tendulkar has joined Mumbai-based financial firm Kissht as a brand ambassador and strategic investor. The company stated that the move will help it grow its business and improve its credit finance products, but it did not reveal the deal’s financial details. According to the business, Tendulkar will be involved in a number of campaigns and integrated marketing initiatives as part of the partnership. Being connected to Kissht, a company that uses the power of finance to help Indians achieve their goals, is a pleasure. Tendulkar remarked, “Kissht’s emphasis on accessibility and trust resonated with me, and I look forward to supporting their journey in creating one of the most reputable and trusted digital financial platforms for millions of Indians.”

Building a Strong Financial Ecosystem

The partnership seeks to establish a robust financial ecosystem based on innovation, inclusivity, and trust. According to the corporation, the partnership seeks to transform India’s borrowing practices and provide financial access and opportunity for all Indians. When selecting the brand’s first spokesperson, the firm sought someone who would embody its basic values of speed and transparency in addition to demonstrating reliability and trust.

According to Kissht founder and CEO Ranvir Singh, the company is proud to be an Indian-made brand that caters to Indians and is symbolised by “The God” of the sport that all Indians swear by. Singh and Krishnan Vishwanathan founded Kissht, a digital lending platform, in 2015 with the goal of providing rapid and simple access to finance at the “lowest interest rates.” With a fully digital process and little paperwork, it provides personal loans up to INR 5 lakh.

Tendulkar Exploring the Startup Sector

Together with Karthik Gurumurthy, the former head of Swiggy Instamart, and Karan Arora, another former Swiggy executive, Tendulkar launched his own sports brand in August. Arora was the third cofounder. According to The Economic Times, the startup is also well along in the process of obtaining financing from a top venture capital firm. Tendulkar also made an undisclosed investment in Hyderabad-based AZAD Engineering last year.

Tendulkar’s stake in the Kerala Blasters FC of the Indian Super League (ISL) was one of his first economic endeavours. This action demonstrated his love of sports outside of cricket as well as his aptitude for spotting intriguing prospects in developing markets. In a nation where cricket is the most popular sport, the endeavour was successful and gave football a new level of excitement and popularity.

Tendulkar has demonstrated interest in the field of technology startups in addition to his athletic endeavours. His decision to invest in the software startup Smartron demonstrates his willingness to support creative concepts with significant growth potential. His cricketing mentality of supporting his skills and taking measured risks is reflected in this strategic investment approach.

Lessons from Tendulkar’s cricket career are also reflected in his business strategy. Similar to how every cricket match is unique and calls for flexibility and adaptability, businesses also need to be flexible in their approach. Tendulkar’s ability to modify his business plan in response to changing circumstances is similar to his ability to modify his style of play in response to match circumstances.

Financially speaking, Kissht’s parent company, OnEMi Technologies Pvt Ltd, had a 47% increase in net profit to INR 95.5 Cr in the fiscal year 2022–2023 (FY23) due to robust commercial growth.In FY22, the business generated a net profit of INR 62.6 Cr.

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December 20, 2024

Nitish Mittersain’s Inspiring Journey: From Gaming Dreams To IPO Gleam

Most parents will rebuke their children for spending too much time on their computers, but what if they had the chance of owning the listed gaming company in India? That’s what Nitish Mittersain accomplished as a 17-year-old gamer. Nitish’s early years were nothing like other Indian families because for him a personal computer was not a toy, but a canvas for his creativity.

A son of a textile business owner, Nitish’s life has been a total rollercoaster even before he was the legal age to drink. Due to his father’s business, he was forced to deal with the underworld, and with the addition of the dot-com burst, he was left with a crippling debt of INR 3 crores.

Starting his business early and loving all things computer-based he did not pay much attention to his health. But when his wife was expecting their first child, he realized that he had become overweight and might be prone to diabetes and heart disease. When his son was born it became clear that he needed to prioritize his health by changing his diet and adding an exercise routine.

Nitish Mittersain – Biography

Name	Nitish Mittersain
Born	Mumbai
Nationality	Indian
Profession	Founder & MD of Nazara Technologies Angel and Investment Partner
Education	Sydenham College
Spouse	Shivani Chiripal
Parents	Father – Vikash Mittersain Mother – Unknown
Net Worth	INR 186 Crore

Nitish Mittersain – Background
Nitish Mittersain – A Teen Entrepreneur
Nitish Mittersain – Mentors and Milestones
Nitish Mittersain – Nazara’s Telco Success Model
Nitish Mittersain – The Actual Dream
Nitish Mittersain – Achievement with the first IPO
Nitish Mittersain – Angel Investor
Nitish Mittersain – Famous Quotes!

Nitish Mittersain – Background

Nitish started his coding and gaming curiosity at the young age of just 14 years. This was mainly due to his rich entrepreneurial background and the profound influence his grandfather had on him. Their dedication and passion for the textile business is what fueled his passion for gaming. But non-believers often told his parents that Nitish might not even go to college due to his gaming habits. But Nitish’s passion peaked when his father bought him his very own personal computer, which changed everything.

Nitish’s strong entrepreneurship value comes from his family’s understanding of value for money and he started earning his own money by polishing shoes for INR 2 a pair. They helped instill a sense of passion and the value for money that most people of his generation often overlook.

Nitish Mittersain – A Teen Entrepreneur

Just from 15 years of age, Nitish started his journey in the world of business. He started creating websites under Internet 3000 Technologies (3K), and at just 19 years old, he founded the company Nazrana in 1998. He recalls that even before starting his own company he worked for an agency where he created websites on a daily basis.

Two years later the dot-com crash happened and that was the toughest period for both the company and him. But it taught him the importance of cash flows, long-term sustainable business practices, and profitability. As per his statement, the dot-com crash was definitely a tough period but he gained tremendous insights from it. Only 21 when the crash happened in 2000, he found himself in debt for INR 3-4 crores with no other source of income. The years 2000-2002 were tough on him but helped shape his entire company’s philosophy. Rather than looking at vanity metrics, their focus shifted mainly toward profitability and cash flow.

Nitish Mittersain – Mentors and Milestones

Nitish Mittersain and Mentor Shammi Kapoor

Fascinated by technology, Nitish was mentored by actor Shammi Kapoor who provided him with a space for learning. Nitish admits that the actor mentored him and played a very important role in his thought process throughout his formative years. Being passionate about computers and technology, Mr. Kapoor would let Nitish use his three-four Macintosh computers to not only code but also build his business ideas.

Another turning point in his life was when Sachin Tendulkar endorsed his company for a cricket game. In 2004, after the dot-com crash when Nitish entered the gaming industry, he struck a pivotal deal with Sachin Tendulkar. Securing this deal meant that he now had a breakthrough with a major player like Airtel, who rushed to sign him on before he took his game (and Sachin Tendulkar) to another operator.

Thanks to this partnership, CNBC’s Young Turks invited Nitish which in turn caught the attention of investor Sandeep Singhal from Westbridge Captial. By 2005 the funding came through at Rs. 6 Crore for 40%.

Nitish Mittersain – Nazara’s Telco Success Model

By 2014, Nazara had mastered the telco monetization model and achieved a profit by expanding into 50 countries. The business model was based on a subscription-based gaming channel for telcos, much like Netflix. In 2014, the company made a profit of INR 250 crore.

Over the next couple of years, Nitish and Nazara found their footing and realized that telco monetization was very efficient. They established a successful model in India between 2007-2009 and then replicated it to over 50 countries (Sri Lanka, Middle East, Africa) from 2009-2014.

But Nitish continued to run his business on the lean and mean philosophy he had put into place after the dot-com crash. This meant that they not only remained profitable but were more focused on cash flow. With this ideology, his profits increased to INR 250 crores after tax, with an initial funding of only INR 12 crores.

Nitish Mittersain – The Actual Dream

In 2014-2015, Nitish thought about returning to his real dream of expanding into multiple genres of gaming. At that point, the Indian market has evolved thanks to mobile usage, better data access, and a jump in digital payment plans. During this time the market boom reminded him of his actual dream and presented him with the chance to expand his gaming dream.

Nitish realized that telco-based gaming was profitable but the potential for gaming was seeing a boom with the present generation. It was during this time that he built the “Friends of Nazara” strategy where they would partner with talented individuals from the gaming industry and create a synergy. This strategy meant that he would invest in their companies (with a major stake) but let the founders run their ventures with the support of Nazara.

By using this approach not only would Nitish leverage the expertise and passion for new founders but in return he would offer them strategic guidance and funding. This “House of Brands” model helped Nitish and his team stay involved in multiple ventures while the founders retained their passion and workflow independence. This pivotal shift in strategy in 2015-2016 laid the very foundation that helped him succeed.

Nitish Mittersain – Achievement with the first IPO

With the backing of the late Rakesh Jhunjhunwala (INR 200 crores), Nitish decided to go public in 2021 with Nazara. Jhunjhunwala was impressed with how he had built the company on a sustainable business model and had focused more on profitability and cash flow. Rakesh would not only invest in Nazara but also take a personal interest in it.

Nazara’s IPO is one of the most subscribed options, that achieved over 175 times oversubscription. But, in spite of such a euphoric experience, the fame and glory of the IPO’s success only lasted for a brief moment. For Nitish, the main question plaguing his mind was – what comes next? So, from the IPO the focus of the entrepreneur shifted from the company to the shareholders and meeting quarterly targets.

Post IPO Nazara still saw a boom. Revenues increased from INR 450 crores in 2021 to INR 1100 crores by 2024, with an EBITDA of INR 128 crores. Recently, Nazara raised nearly INR 950 crores with a substantial investment from SBI.

Nitish Mittersain – Angel Investor

Just as other investors helped Nazara rise to its glory, Nitish has also invested in close to 90 companies as an angel investor. Talking about his investment ideas, he added that the market is changing so fast. So interacting with new founders means that not only will they learn from you, but you from them. As per his analysis, Indian startup investments will be one of the highest-returning asset classes in the world in the upcoming 10 years.

In the upcoming years, Nitish is looking forward to making more acquisitions.

Nitish Mittersain – Famous Quotes!

“(India) is a great place to be, to create wealth for themselves and for everybody here in the country. I’ve been telling a lot of startup founders that in five years, we should convert NSE into India’s Nasdaq”

“I believe that Indian startup investments will be the highest returning asset class in the world for the next 10 years.”

FAQ

Who is the owner of Nazara Technologies?

The owner of Nazara Technologies is Nitish Mittersain, the founder and managing director.

Is Nazara debt-free?

Nazara Technologies is not fully debt-free. It has raised funds through preferential share issues to support its growth plans and financial stability, reflecting some external funding reliance.

Is Nazara Technologies profitable?

Yes, Nazara Technologies is profitable. In FY24, its profit rose by 21.8%, driven by growth in e-sports and gaming segments.

December 1, 2024

Sachin Tendulkar to Start a New Inning With a Sports Athleisure Brand

Sachin Tendulkar, the flamboyant cricketer and master blaster nicknamed the “God of Cricket” for his extravagant career, is preparing to launch a new sports athleisure brand to test the waters of the sports market. Sachin has teamed up with Karthik Gurumurthy, the former head of Swiggy Instamart, for this endeavour. A media report states that the great cricketer will be joined by another former Swiggy executive, Karan Arora, to further expand the brand.

The venture has already been registered with a holding company. Tendulkar and Whiteboard Capital, an early-stage venture capital firm, were allegedly the incubators of the startup.

Records revealed that presently serving on the board of directors of the holding company known as SRT10 Athleisure Pvt Ltd. are Tendulkar and Whiteboard Capital.

Tendulkar on the Driving Seat

According to the information available in the public domain, Tendulkar, who is widely recognised as one of the most famous cricketers in the world, continues to earn a substantial fee for his brand endorsement deals.

However, his involvement with the new business does not involve a transaction where the startup offers the celebrity a stake in exchange for being the public face of the brand. Tendulkar and the other cofounders are working closely on the projects.

Sports Goods Demand is on High in India

Health and fitness awareness, as well as the demand for sporting items, are at record highs throughout the nation. Shoe sales make up roughly 60% of the sports goods sector, while garment sales account for 30%. The rest are found in the accessories. Entrepreneurs and investors are showing a growing fascination with the sports goods market.

Investors such as Nexus Venture Partners contributed INR 550 crore to Agilitas Sports, the venture capital firm founded by Abhishek Ganguly, the former head of Puma India. For 40 years, Agilitas had the Indian licence for the Italian shoe brand Lotto. Some other modern shoe companies that aim to attract athletes are also in discussions with venture capitalists about expanding their businesses. Firms that have been around for a while include Adidas and Puma.

Sports Celebs and Their Ventures

An increasing number of superstars, both domestic and international, are launching businesses, with some going on to sell for $1 billion or more. Tendulkar is the latest in this trend.

Puma and Indian cricketer Virat Kohli have worked together on several projects, including the One8 shoe line and Kohli’s ownership of a stake in Universal Sportsbiz Pvt Ltd (USPL), the parent company of the Wrogn brand. Deepika Padukone, MS Dhoni, and a slew of other famous people are investors in new businesses. Beauty and skincare brand 82E is run by Padukone. Katrina Kaif is the face of Nykaa KK, a cosmetics line that she co-founded with Nykaa.

List of Startups Funded by Sachin Tendulkar

Sachin has maintained a catalogue of being an investor along with his successful cricket career. His investments include Smartron, JetSynthesys, etc.

StartupTalkyIpsita Acharya

August 14, 2024
List of Startups Funded by Sachin Tendulkar
Sachin Tendulkar, the master blaster of Indian cricket is a former international cricket player. Born on 24th April 1973 in Bombay, Sachin made his cricket debut in the year 1989, in a test match against Pakistan when he was only 16 years old. He has captained the Indian cricket team to its best. He is considered to be one of the greatest batsmen in the entire history of cricket. However, with a successful cricket career, Sachin has maintained a favourable catalogue of being an investor as well. He has invested in big and small startups.

This article will let you know about different startups that have been funded by Sachin Tendulkar.

Startups Funded by Sachin Tendulkar
Startups Sachin Tendulkar Exited From
- Musafir
- Indian Super League
Startups Founded by Sachin Tendulkar
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Startups Funded by Sachin Tendulkar

The following is the list of startups that are funded by the gem of Indian cricket, Sachin Tendulkar:

Smartron India

Founded- 2014
Founder- Mahesh Lingareddy, Narsi Reddy Posham, and Rohit Rathi

Smartron – Startups Funded by Sachin Tendulkar

Smarton is an IoT (internet of things) company, where Sachin made one of his investments. This company is based in Hyderabad and focuses on developing small devices based on IoT and the latest technological upgrades. Smarton was founded in the year 2014, by Mahesh Lingareddy, Narsi Reddy Posham, and Rohit Rathi. The cricket legend invested and became the brand ambassador of the company in the year 2016. Sachin advertised the srt phone which the company claimed had the “dependability” as he does. In 2022, the company has been offered a capital commitment of $200 million by the GEM group.

Smaaash Entertainment

Founded- 2009
Founder- Shripal Morakhia

Smaaash Entertainment – Startups Funded by Sachin Tendulkar

Smaaash Entertainment Private Limited, as the name suggests, operated as an entertainment center. The app renders the services of sports simulation technology based sports like cricket, racing, football, and other recreational leisure activities. The company was founded by Shripal Morakhia in the year 2009. The Master Blaster was one of the biggest stakeholders of this company which was almost more than 18% in 2013. Initially, with the progress, the company gained a lot of funds and investments.

However, in 2020, with the onset of the global pandemic, Smaaash Entertainment closed down facing a downfall in its business. However, the company restarted its operations once again in Raipur and Vijayawada and built on top of that. It is now looking to expand with 23 more stores by mid-2022.

JetSynthesys

Founded- 2014
Founder- Rajan Navani

JetSynthesys – Startups Funded by Sachin Tendulkar

JetSynthesys is a gaming and entertainment company. The company offers services like building, operating, and managing gaming-related things, travel products, entertainment purposes, fintech, and more. It was set up in India in the year 2014, by Rajan Navani. In mid-year 2021, Sachin Tendulkar invested around $2 million in this company, thus again adding another digital entertainment company to his catalog. He joined hands with JetSynthesys for a venture called 100MB.

This project aims at building a digital destination for all cricket lovers. It will contain all attractive cricket-related games like Sachin Saga VR and Sachin Saga Cricket Championship. Raj Navani was elated by this massive step by Sachin. He thinks Sachin’s faith in their vision will help them enrich lives and make JetSynthesys an even stronger name in the Indian digital world.

Spinny

Founded- 2015
Founder- Niraj Singh, Mohit Gupta and Ramanshu Mahaur

Spinny – Startups Funded by Sachin Tendulkar

Spinny aims at ensuring a full stack business model to provide transparency, value, and simplicity to customers when it comes to buying and selling used cars. Niraj Singh, Mohit Gupta and Ramanshu Mahaur founded the company in the year 2015. This used car retail platform welcomed the cricket legend, Sachin Tendulkar, as their strategic investor and face of their brand in 2021. The exact amount of his investment is not known. In 2022, it releases a campaign called “Khushiyon ki Long Drive” featuring PV Sindhu and Sachin Tendulkar.

With Sachin Tendulkar onboard, Spinny symbolizes his high level of consistent efficient performance with high integrity and assurance. They assure their service has the mentioned qualities of Sachin’s performance. At the end of 2021, Spinny became a unicorn with a closing of $283 million Series E funding deal.

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List of Startups Funded by Yuvraj Singh

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International Tennis Premier League

Founded- 2014
Founder- Mahesh Bhupathi

International Tennis Premier League – Startups Funded by Sachin Tendulkar

In 2014, Sachin invested in ITPL. He was the co-owner of the Mumbai Franchise along with Prasad V Potluri. Tendulkar found this investment very appealing since he is a big Tennis fan. He’s a fan of the legendary John McEnroe and Roger Federer. However, in 2016, the company halted due to financial issues.

S Drive and Sach

Founded- 2007
Founder- Future Group and the Manipal Group (Joint Venture)

S Drive and Sach – Startups Funded by Sachin Tendulkar

In 2007, Sachin Tendulkar became a stakeholder in a joint venture between the Future group and Manipal group. He endorsed under the brand name S Drive and Sach which offers a wide range of healthcare, fitness, and sports goods. These products are retailed across the various Future Group formats like Big Bazaar, Manipal Cure & Care, etc.

Startups Sachin Tendulkar Exited From

The following are the startups from which Sachin Tendulkar took an exit:

Musafir

Founded- 2007
Founder- Sheikh Mohammed Al Thani, Sachin Gadoya, and Albert Dias

Musafir – Startups Funded by Sachin Tendulkar

Musafir is a UAE-based premium experience travel agency also operating in India. It started its operation in India in the year 2013. Founded by Sheikh Mohammed Al Thani, Sachin Gadoya, and Albert Dias, the company had a 7.5% stake owned by the batting maestro, Sachin Tendulkar. The company chose Sachin as their face since he represented simplicity. They also considered the fact that he is one of the most travelled sportspeople ideal for representing a travel agency. However, in 2017, he made an exit from the company with 25 crores INR, 1 crore for being the face of the brand each year and the rest for his equity.

Indian Super League

Founded- 2013
Founder- IMG, Reliance Industries, and Star Sports

Indian Super League – Startups Funded by Sachin Tendulkar

ISL is the men’s professional football league in the Indian football system. It is arranged by the All India Football Federation and Football Sports Development. It began in the year 2013. In 2014, the master blaster along with entrepreneur Prasad V Potluri acquired the Kochi-based franchise of ISL, Kerala Blasters. In 2015, Prasad V Potluri sold his share, and Sachin was the owner of a 40% stake of the franchise alone. However, in 2018, Sachin no longer found his stakes in the franchise economically viable so he sold his share too.

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Startups Founded by Sachin Tendulkar

The following are some of the popular ventures of Sachin Tendulkar:

True Blue

Founded- 2016
Founders- Sachin Tendulkar and Arvind Fashions Limited

True Blue – Startups Founded by Sachin Tendulkar

It is a joint venture by Sachin Tendulkar and Arvind Fashions Limited launched in the year 2016. The company aims at taking India to the global stage and making clothing market for global Indians. The uniqueness of this brand is the fact that the cloth-making techniques of this company are authentic Indian and the dyeing techniques have a western origin. True Blue is a men’s apparel brand but it wishes to step into the women’s section soon too. The brand has around 75 showrooms all across the country.

SRT Sports Management

Founded- 2016
Founders- Sachin Tendulkar and Anjali Tendulkar

SRT Sports Management – Startups Founded by Sachin Tendulkar

SRT Sports Management Private Limited is a sports management company owned and managed by Sachin Tendulkar and his wife Anjali Tendulkar. Founded in 2016, the sports management company aims at helping children of the country in realizing their zeal and potential in the field of sports and education. The social initiatives and activities of this company are looked after by the cricketer himself.

Sachin’s and Tendulkar’s

Founded- 2002
Founders- Sachin Tendulkar and Sanjay Narang

Sachin’s and Tendulkar’s – Startups Founded by Sachin Tendulkar

In 2002, with famous hotelier Sanjay Narang by his side, Sachin opened restaurants named Sachin’s and Tendulkar’s. The restaurant showcased the favorite dishes of the cricketer from worldwide. But sadly, his hotel business faced the downside and was closed down.

Conclusion

The above-mentioned were the startups funded and owned by Sachin Tendulkar. We see Sachin’s business profiles mostly revolves around fitness, sports, and digital ventures. However, his clothing brand on the list is indeed a successful exception.

FAQs

Who is the richest cricketer of India?

Sachin Tendulkar is the richest cricketer in India with a net worth of around $150 million (1,110 crore INR).

How old is Sachin Tendulkar?

Sachin Tendulkar is 49 years old (born on 24th April 1973).

How much does Sachin charge for advertising?

Sachin Tendulkar charges between 1 to 5 crore INR for advertising a brand.

Why does Iptl stop?

International Premier Tennis League (IPTL), founded by Mahesh Bhupathi, halted in the year 2016 due to certain financial issues.
July 3, 2022
Indian Cricket Legends with their Investment in Startups

Startups are a hard cookie to bite in. But for these Indian cricket players, it is just another pitch to show their talent. With this kind of dedication, practice, passion, and talent they have achieved the best in both the fields namely sports and business.

Indian cricket team players have been the face of numerous brands over the years. But with the startup culture flourishing and having a positive environment in the country, many cricket stars are showing interest in new ventures and are backing them up by investing both their time and money into business enterprises they believe are promising and relevant.

Here are some Indian cricketers who have invested in new-age startups:

Sachin Tendulkar
Yuvraj Singh
Virat Kohli
MS Dhoni
Anil Kumble
Kapil Dev
FAQ’s

Sachin Tendulkar

Also referred to as the God of Cricket this batting maestro has been the face of various brands over the years. After a successful cricketing career of 24 years, Sachin retired in 2013 and started his second innings with several ventures. Here is a look at the startups he has invested in.

Musafir

It is a travel company based in Dubai and was founded in 2007. Sachin was both the stakeholder and the brand ambassador of the company. Sachin Tendulkar exited the company in 2018 with ₹25 crores.

Smaaash Entertainment

Sachin Tendulkar at Smaaash Launch

Founded in 2009 it is a sports simulation technology based on various games like cricket, football, racing, and other recreational activities. It also hosts leisure activities that include a lounge, a spa, dining and music for men, women, and children as well as a gaming mall. The company was shut down in 2020 as the pandemic hit.

Sachin and Sanjay Narang

Sachin collaborated with the famous hotelier Sanjay Narang of the Mars group and opened restaurants. They are situated in the Colaba and Mulund areas of Mumbai and one in Bangalore.

Kerala Blasters of Indian Super League

Sachin Tendulkar at Kerala Blaster Team Unveil

Sachin was the co-owner of the Kerala Blasters franchise of the Indian Super League along with other investors. It’s a football team and the Kerala Football Association has full faith in Sachin’s and his entry is said to bring funding and revival of the game itself in the state. In 2018 Sachin sold his entire stake of ISL Kerala Blaster.

Mumbai Franchise of International Tennis Premier League –

Sachin has been known for his passion for Tennis and is a long time fan. He is the co-owner of the newly-formed Indian Tennis Premier League’s Mumbai Franchise.

Smarton India

Sachin Tendulkar at Smarton Phone Launch

In 2016, Sachin invested in the Bengaluru-based Internet of Things (IoT) company Smartron India and came on board as the brand ambassador of the company.

Yuvraj Singh

After successfully combating a cancerous tumour in his left lung and winning the 2011 World Cup, Yuvraj Singh started his foundation, YouWeCan. Established in 2015, it spreads awareness about cancer and the effects of the dangerous disease.

This fabulous batsman of the International Indian Cricket Team has inspired millions with his on-field and off-field batting. In 2011 after winning the World Cup he was diagnosed with cancer but he made an international comeback just in a year with newfound enthusiasm and courage.

YouWeCan Ventures

A part of YouWeCan is the YouWeCan Venture which is an initiative to provide support to budding businessmen. The start was initiated with the help of Nishant Singhal who is both the co-founder and Chief Investment Officer.

In 2017, YouWeCan Ventures backed the online table reservation platform EazyDiner and Yuvraj Singh became the brand ambassador for the app. YouWeCan’s portfolio also includes healthcare marketplace Healthians, Bengaluru-based automotive services marketplace startup Cartisan, Gurugram-based Startup Buddy, an online marketplace for private jets and helicopters JetSetGo and startup incubators and media funds. He also owns a sports-based e-commerce store Sports365.

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Virat Kohli

Virat Kohli is the captain of the Indian cricket team and also the new face of the Indian youth. He is one of the best batsmen in the world right now both on-field and off-field. Virat Kohli has earned accolades on the field and off-field made concrete plans for his retirement. Here is a look at some of Kohli’s Investments.

Wrogn

Virat Kohli started his fashion brand with co-founder Anjana Reddy. It is a youth fashion platform for graphic T-shirts, lightweight denim jackets and collar shirts.

Chisel Gyms

Virat Kohli at Chisel Gym Launch

Known as a fitness freak Virat Kohli has launched Chisel, a chain of fitness gyms and fitness centres. The startup recently introduced technology-enabled workout routines that aimed at addressing the youngsters of information technology workers.

UAE Royals

Virat Kohli at UAE Royals Event

It’s the franchise of the International Tennis Premier League. Virat is the co-owner of the franchise with Neelesh Bhatnagar and Sachin Gadoya. It has availed the 17 times Grand Slam Champion, Roger Federer.

FC Goa

Virat Kohli at FC Goa Launch

It’s the franchise of the Indian Super League and was the first investment made by Virat Kohli at the age of just 25 years. He is the co-owner of this ISL team and holds stakes of 12%.

Zeeva – MuveAcosutics

Virat Kohli – MuveAcoustics

Kohli partnered with Hong Kong-based consumer electronics company Zeeva in order to launch the audio equipment company MuveAcoustics in India.

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MS Dhoni

The former captain of the International Indian cricket team’s both ODI and Test Cricket has ventured into multiple startups and businesses. Here is a look at some of the business ventures of MSD.

Ranchi Rays

It is a Hockey club franchise of the Hockey India League that is co-owned by Dhoni and the Sahara India Pariwar.

Chennaiyin FC

MS Dhoni at Chennaiyin FC Launch

It is a Football club franchise of the Indian Super League that is co-owned by Dhoni, Abhishek Bachchan, and Vita Dani.

Mahi Racing Team India

MS Dhoni at Mahi Racing Team launch

With his interest in bikes, Dhoni has co-partnered this World Super Bike Championship team with Akkineni Nagarjuna.

SportsFit

Dhoni has co-founded his fitness brand in 2012. Sports Fit World Pvt. Ltd is a gym franchise with several stores open and functional in India already.

Cars24

In 2019, M S Dhoni invested in the online used car marketplace Cars24 as a Series D investor.

SEVEN

MS Dhoni at Store Launch of Seven

MS Dhoni has also launched a lifestyle brand SEVEN and owns the shoe section of the brand.

Khatabook

The cricketer has recently invested an undisclosed amount of equity funding in the Bengaluru-headquartered business ledger app, Khatabook.

Anil Kumble

Anil Kumble is a former Indian cricket coach. He was one of the fourth-highest wicket-taker of all time.

Tenvic Sports

Anil Kumble co-founded TENVIC Sports with international table tennis player Vasanth Bharadwaj in 2010. The firm intends at rendering structured coaching to assist kids to stand out in a sport of their choice. It also caters to businesses and sports persons by providing training and mentoring, along with vision and ideas to help brands improve leverage in their marketing. Its clientele includes schools like Pearson and Delhi Public School. Corporate clients include IBM, Weber Shandwick, Accenture, Pepsi, HP, etc.

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Kapil Dev

Kapil Dev was the captain of India’s first World Cup-winning team. He was a fast-medium bowler and a hard-hitting middle-order batsman. He was widely recognized as one of the greatest all-rounders to play the game, he is also regarded as one of the greatest captains of all time.

PeopleEasy.com

As an angel investor, Kapil Dev has invested in online grocery startup PeopleEasy.com.

Samco Ventures

Kapil Dev – Samco Ventures

In 2015, the former Indian cricketer turned into a venture investor after picking up a stake in Mumbai-based Samco Ventures.

WizCounsel

Last year, Delhi-based online market network WizCounsel raised INR 1 Cr in an angel round led by the cricketer among others.

VAOO

Kapil Dev – Vaoo

Kapil Dev has also invested in VAOO, a Mumbai-based cab aggregator which offers free rides to passengers in return for viewing advertisements.

Conclusion

Indian cricketers have invested in numerous startups. Some of them are well-known and recognized in India. These startups are successful and also help the people in need. Startups like YouWeCan is helping cure cancer patients. Such startups should be encouraged as they help in the betterment of society and people in need. Many cricketers are trying their hand in startups and helping society. We can see many more startups invested by Indian cricketers in future.

FAQ’s

Do cricketers invest?

Yes, many Indian cricket legends, like Sachin Tendulkar, MS Dhoni, Virat Kohli have invested in various startups.

What business does Sachin Tendulkar have?

Sachin Tendulkar has invested in startups like Musafir and Smaaash entertainment. The god of cricket also co-owns Kerala Blasters.

January 7, 2022
Top Brands Endorsed by Sachin Tendulkar

Sachin Tendulkar also known as the god of Indian cricket is one of the finest cricketers of India as well as the world. The former captain of the Indian cricket team is regarded as one of the greatest batsmen in the history of cricket.

He has been awarded the Bharat Ratna, Padma Vibhushan, Wisden cricketers of the year and many more. No wonder that this great man will have a magnificent profile of endorsements.

Listed below are the brands endorsed by Sachin Tendulkar:

Boost
Unacademy
Castrol India
Airtel
BMW
Fiat Palio
Luminous India
Sunfeast
Britannia
Bajaj
Amit Enterprise
FAQ

Boost

This malt or cereal-based beverage was introduced in India during the year 1975. Sachin Tendulkar was launched as their ambassador in the year 1990. Since then, he has been the brand ambassador for up to 25 years stating the tagline “Boost is the secret of our energy”. The company has stated the fact that Sachin being the face of the brand has given them the highest gross ever.

Unacademy

After becoming the official partner for three seasons of Indian Premier league (IPL) continuously, Unacademy roped in Sachin Tendulkar as their brand ambassador. He will also conduct a series of interactive classes in the app. For Unacademy subscribers these classes will be free of cost. According to Gaurav Munjal, CEO and co-founder of unacademy, these classes will help the students to get coached by Sachin Tendulkar and get inspired from his life lessons. The former cricketer has also invested in Unacademy in Feb 2021

Castrol India

Castrol was launched in the year 1979 all over India and was named Castrol India. In 2010, Sachin Tendulkar was launched as their brand ambassador. Famous Sports personalities like Cristiano Ronaldo were faces of this brand. Sachin Tendulkar was extremely elated to be a part of the brand as he was extremely fanatic about Motorsports which Castrol has been doing for a long time.

Airtel

Airtel a mobile service brand was launched in 1995, through Bharati Televentures. In 2004, they launched Sachin Tendulkar as their brand ambassador for a campaign called “Express yourself”. It was a campaign with a vision to make mobile communication a way of life in India.

Manoj Kohli, President of Airtel then commented that both Sachin and Airtel are genuine leaders who carry similar personalities and values such as trendsetting attitude, trustworthiness, friendliness and youthfulness. According to Kohli, this made Sachin the most worthy face of the brand.

BMW

BMW India commenced its operations in January 2007. In July 2012, Sachin Tendulkar has announced the face of this esteemed brand. According to them the God of Cricket is the most ideal for promoting their premium brand because cricket has a huge fan following in India. So does cricketers. They deeply inspire people to do the things they do. So they expected the deal to be a fruitful one.

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Fiat Palio

In 2013, Fiat India decided to rope Sachin Tendulkar for the endorsement of their mini car Palio. According to Maurizio Paolo Bianchi, managing director of Fiat India, Sachin was young, strong and dependable just what the Palio was supposed to be. So he was the fittest face for the brand.

Luminous India

This company was launched in India, in the year 1988. Sachin Tendulkar was introduced as the brand ambassador in the year 2010. Rakesh Malhotra CEO and Founder of Luminous India stated that Sachin Tendulkar was a human representation of the core values of the brand like reliability, longevity and so on. Hence he’s a good fit for the brand.

Sunfeast

ITC launched Sunfeast as a biscuit brand in the year 2003. Sachin Tendulkar was roped for Sunfeast commercials in the year 2006. Sachin himself was pleased saying it’d be a chance for him to measure his penchant for healthy living, healthy food and so on.

Britannia

Britannia was founded in the year 1892 in India by a group of British Businessmen. Later in 1918, it was turned into a public limited company. Britannia was endorsed by Sachin in the year 2002. He was the Ambassador for quite a long time after that. However not much was known about this endorsement.

List of Brands Endorsed by Virat Kohli

Virat Kohli is most sought after in brand endorsements. He has endorsed with much brands, so Let’s look at the list of Brands endorsed by Virat Kohli.

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Bajaj

Bajaj was launched in India in the year 1945 under the name, M/s Bachraj Trading Corporation Private Limited. Sachin was made the face for Bajaj Sunny Scooter in the year 1993.

Amit Enterprise

Amit Enterprises Housing Limited was launched in the year 1983 as a construction company. Later it became a public Incorporated company. Sachin Tendulkar was endorsed as their brand ambassador in the year 2010. Mr Kishor Govind Pate, Managing director and chairman of the company stated that Sachin Tendulkar is the perfect fit for their company since he embodies commitment, consistency and performance just like their brand.

The enlisted brands were the ones that could be studied in a detailing manner. Rather these were the major endorsements of Sachin Tendulkar. However, the rest were equally important but minor in nature.

FAQ

What is the net worth of Sachin Tendulkar?

Sachin Tendulkar is one of the richest cricketer in India with the net worth of 1090 crore.

What is the education qualification of Sachin Tendulkar?

Sachin Tendulkar is 10th pass but He did not graduated from any college.

Who introduced Sachin to cricket?

Sachin’s elder brother, Ajit, recognised his cricketing ability and introduced him to Cricket in 1984.

July 11, 2021