Tourism and Travel agencies always have an unfading market in the business world. With a growing population and an increasing fascination for traveling, their arcade never goes out of place. Online travel bookings have made touring easier with effortless accommodations and holiday packages.
Yatra is one such travel agency that was founded in 2006. The company provides various services, such as air travel and hotel bookings, homestays, tour packages, cruises, and holiday packages.
Here is the detailed information about Yatra and all about its Founders and Team, Growth, Funding and Investors, Business Model, Revenue Model, Competitors, and more.
Yatra – Company Highlights
| STARTUP NAME | YATRA |
|---|---|
| Headquarters | Gurgaon, Haryana, India |
| Sector | Tourism and Travel |
| Founder | Dhruv Shringi, Manish Amin and Sabina Chopra |
| Founded | 2006 |
| Website | yatra.com |
Yatra – About
Yatra – Industry
Yatra – Founders and Team
Yatra – Mission and Vision
Yatra – Name, Tagline, and Logo
Yatra – Products/Services
Yatra – Business Model
Yatra – Revenue Model
Yatra – Challenges Faced
Yatra – Funding and Investors
Yatra – Acquisitions
Yatra – Growth
Yatra – Partnership
Yatra – IPO
Yatra – Advertisements and Social Media Campaigns
Yatra – Awards and Achievements
Yatra – Competitors
Yatra – Future Plans
Yatra – About
Yatra was founded by Dhruv Shringi, Sabina Chopra, and Manish Amin. The company offers various facilities, such as domestic and international flight and hotel bookings, cruises, homestays, buses and train bookings, and a lot more.
Yatra TravelManao
Yatra happens to be India’s largest platform for domestic hotels, with more than 83,000 hotel contracts across the country as of 2018. It provides affordable travel plans for both business and leisure travelers. The company has got great acquisitions such as those of Travelguru, Air Travel Bureau Limited, and other corporate travel services, which helped them to build and strengthen their network.
Yatra – Industry
As per a Statista report, the Travel & Tourism industry is anticipated to witness significant expansion, with a predicted revenue of US $23.72 billion by 2024. The paper has a positive view, projecting a 9.62% annual growth rate (CAGR 2024-2028).
The market volume is expected to grow dramatically if the current trajectory continues, hitting a hefty US $34.25 billion by 2028. According to these forecasts, the travel and tourism business is strong and thriving, demonstrating the industry’s adaptability and potential for growth in the years to come. Statista’s findings highlight the Travel & Tourism market’s upward trend and economic significance.
Yatra – Founders and Team
Dhruv Shringi (Co-Founder and CEO), Sabina Chopra (Co-Founder and COO), and Manish Amin (Co-Founder and CIO) founded Yatra in 2006.
Dhruv Shringi
Dhruv Shringi successfully leads Yatra as the Co-Founder and CEO since 2006. Shringi previously had experience of leading Arthur Andersen and Associates, followed by the Ford Motor Company as a Manager.
Furthermore, he had also served as the Director of Group Operations and Technology at ebookers. He got his degree as a Chartered accountant, after which he went for an MBA from INSEAD. Dhruv now looks after Yatra’s business operations and directs the company.
Manish Amin
Manish Amin is another Co-Founder and CIO of Yatra. He was the Head of Infrastructure of the EBookers Group in London for around 14 years, after which he founded Yatra along with Shringi and Chopra. He now manages data centers, products, and technology development at Yatra.
Sabina Chopra
Sabina Chopra is the third Co-Founder of Yatra, who also serves as the COO-Corporate of the company. She was a student at Delhi University and served in the Japan airlines as the Supervisor/Manager after she completed her graduation.
She also had experience with ebookers, where she was the Head of Sales, like the other co-founders of the company. After that, she joined Rac Business Solutions (Aviva Plc). Chopra eventually joined Wyndham and Hewitt Associates, where she worked for a total of a little less than 4 years before founding Yatra.
Yatra has an employee strength of somewhere between 1001-5000.
Yatra – Mission and Vision
Yatra mission is to provide best in class experience for its customers to be the best Travel Planner in India. The company operates with the goal of being the most trusted travel brand across the globe.
Yatra – Name, Tagline, and Logo
The new brand colour is red and stands for exuberance. It is also a symbol of physical movement which goes very well with the overall concept of a journey. While the colour stands for vibrancy, the font is friendly and approachable – Yatra’s personality traits. Together, it lends itself to a fresh, energetic, young and aspirational look, as stated in Yatra Website in press release 2017 section
Yatra works under the umbrella of the parent company, Yatra Online, Inc.
Yatra – Products/Services
Yatra provides various services, some of the prominent ones are:
Yatra lists 6 main products, which are:
- Flights
- Hotels
- Trains
- Holidays
- Bus
- Activities
Some of the launch of 2023 are:
Yatra Prime
Yatra Prime was introduced by Yatra.com on June 17, 2023. Yatra wants to lower client acquisition expenses, increase customer loyalty, and retain consumers by utilizing the Yatra Prime subscription model.
BIG EMI Fest
In order to capitalize on the joyous travel season, Yatra has announced “The Big EMI Fest” in October 2023.
Yatra – Business Model
Yatra, a well-known company in the travel sector, uses a thorough B2C and B2B2C business model. Yatra is a one-stop shop that offers customers clear pricing, instant availability, and easy booking for a variety of travel categories.
Yatra poses as a provider of flexible travel options, including domestic and international air flights, hotels, vacation packages, buses, trains, in-city activities, and more. This all-encompassing strategy emphasizes Yatra’s dedication to satisfying a range of travel demands in the ever-changing travel market by catering to individual customers as well as businesses through partnerships.
Yatra – Revenue Model
Yatra makes revenue from different resources; some of the prominent ones are:
Reservation Fees:
Yatra makes money by charging for the ability to book a variety of travel-related services, including as buses, trains, hotels, flights, and taxis.
Sales of Travel Insurance:
Offering and selling consumers travel insurance, which gives them protection and coverage while traveling, brings in money for the business.
Revenue from Advertising:
Yatra makes money through agreements with advertisers by using targeted advertising to market travel-related goods and services on its platform.
Extra Services:
Offering more services like homestays, cruise reservations, and in-city activities help Yatra make money while giving customers a one-stop travel shop.
Yatra – Challenges Faced
Yatra faces a variety of complicated challenges in the travel environment, most of which are caused by outside forces. Many clients have decided against flying due to the increase in airfares, which is a result of the continuous conflict and rising fuel prices.
Furthermore, the inaccessibility of visas, especially in Europe, has made the notion of an authentic European vacation unachievable for Indian tourists, leading to a transition towards short-haul international locations such as Vietnam, Singapore, Malaysia, Dubai, and Thailand.
There is a clear lack of enthusiasm about travel within India, even with the lifting of pandemic restrictions, which could be the reason for the slowdown in inbound visitation. Additionally, the significant increase in Tax Collected at Source (TCS) from 5% to 20% on foreign vacation packages creates a financial hardship for travelers and deters them from making reservations as soon as possible.
Yatra – Funding and Investors
Yatra has raised a total of $2.2 billion over 12 funding rounds.
Here are the funding details:
| Date | Funding Round | Amount | Investors |
|---|---|---|---|
| September 14, 2023 | Post IPO Equity | Rs 348.75 crore | – |
| June 26, 2020 | Post IPO Equity | $11.5 million | – |
| January 1, 2019 | Post IPO Equity | – | Capital 18 |
| September 20, 2017 | Post IPO Debt | Rs 100 crore | InnoVen Capital |
| April 23, 2015 | Series F | $23 million | – |
| April 16, 2014 | Series E | $16.6 million | Chiratae Ventures, Vertex Ventures |
| July 5, 2012 | Series D | $14.5 million | – |
| December 31, 2011 | Debt Financing | – | – |
| May 27, 2011 | Series C | $45 million | Valiant Capital Partners |
| April 20, 2011 | Venture Round | $2 billion | – |
rigorous and cumbersome process of ticket booking and sorting out accommodation
through offline mediums. What the country really needed was a portal that could
shorten the worries of travelers through innovative travel pl…
Rishabh Rathi
Yatra – Acquisitions
Yatra has witnessed 5 acquisitions to date.
Here are the acquisition details:
| Company Name | Date | Deal Value |
|---|---|---|
| PL Worldways | January 9, 2019 | – |
| Air Travel Bureau Ltd | July 24, 2017 | – |
| mGaadi | June 17, 2016 | – |
| TravelGuru | July 2, 2012 | – |
| Magic Rooms Solutions India (P) Ltd | August 1, 2011 | – |
Yatra – Growth
Yatra growth highlights are:
- Yatra has more than 7 million customers as of January 2024.
- It has 94,000 hotels in India and over 2 million hotels across the world as of January 2024.
- It has over 700 large corporate customers as of January 2024.
- It is spread across 1,400 cities as of January 2024.
Financials
Below is the Yatra financials from resource moneycontrol:
| Financials | FY21 | FY22 | FY23 |
|---|---|---|---|
| Revenue | Rs 125.45 crore | Rs 198.07 crore | Rs 380.16 crore |
| EBITDA Margin | -4.04% | 16.23% | 17.62% |
Yatra Quarterly Financials:
| Yatra Quarterly Financials | Q2 FY24 | Q3 FY24 |
|---|---|---|
| Operating Revenue | Rs 94.13 crore | Rs 110.3 crore |
| Expenses | Rs 117 crore | Rs 113.6 crore |
| Profit/Loss | Loss of Rs 17.13 crore | Profit of Rs 1.06 crore |
Yatra – Partnership
Welspun World
Yatra Online, Inc. says that Welspun World will handle their domestic travel needs in partnership with them, as per a news report on October 18, 2023. Yatra hopes to provide Welspun’s corporate personnel with customized, end-to-end travel solutions with this cooperation.
Sakha Cabs
Yatra partnered up with Sakha taxis in June 2023 to provide corporate travelers with safe travel choices.
Delhi Capital Team
Yatra Online Limited (“Yatra”), a supplier of corporate travel services, has declared its collaboration with the Delhi Capitals on March 3, 2023, for the eagerly awaited Women’s Premier League (‘WPL’) inaugural season.
Yatra – IPO
Yatra Online shares began trading on the NSE for Rs 127.5 on September 28, 2023, 10.2% below the issue price of Rs 142. Conversely, the shares launched at Rs 130 on BSE, representing an 8.4% discount.
Yatra Online’s IPO, supported by QIB and retail investors, was subscribed 1.61 times on the last day of the auction. In contrast to the 3,09,42,356 equity shares that were offered, 4,98,92,430 shares were bid on the issuance.
Yatra – Awards and Achievements
Yatra has won several awards. Some of the prominent awards are:
2015:
- Most outstanding online company in B2C category
2014:
- CNBC Awaaz Travel Award
2013:
- Most Popular brand in the travel and leisure category from Matrixlab
2012:
- Best Travel Website from IAMAI’s second annual India Digital Awards
2011:
- Best Online Travel Agency – CNBC Awaaz Travel Award
2010:
- Best Domestic Tour Operator
2008:
- Best Online Travel Agency from Galileo Express Travel World
common despite their differences in experience. They all want a peaceful night
to stay after having a long walk to someone’s dream place or to a normal visit
or a trip. The business of giving people home or a place to …
Abhishek Gupta
Yatra – Advertisements and Social Media Campaigns
Yatra Campaign
#RoamShantiSeRoam
Bollywood actor Ranbir Kapoor, who serves as Yatra.com’s brand ambassador, has debuted a series of commercials on March, 12, 2018. The TVCs use classic Bollywood movie melodies with bespoke lyrics to offer two distinct, user-friendly features in an engaging way. To make the ads entertaining to view, they have been made with a lighthearted and comical tone.
Yatra – Competitors
MakeMyTrip, Cleartrip, EaseMyTrip.com, Expedia, OYO are some of the top competitors of Yatra. Though there are a lot of upcoming competitors, Yatra claims to be in its best place with its robust years of experience in tourism and travel.
Yatra – Future Plans
The company’s strategic goal is to strengthen its network through the expansion of its booking and lodging services. Strengthening technology-driven travel facilities is a major goal that is in the works, indicating a commitment to remain at the forefront of innovation in the constantly changing travel business.
These future plans demonstrate the company’s commitment to offering a range of services that is even more extensive and technologically advanced, guaranteeing its users an enhanced and seamless experience in the future.
FAQs
What is Yatra customer care number?
A Yatra representative will call you within the next 2 hours at 0124-4180810. Alternatively, you can call at 1860-200-1800.
How can I complain to Yatra?
Log on to Yatra.com/support and click on contact us to submit new complaints and unresolved complaints with booking details. A Yatra representative would look into it on a priority basis, alternatively send an email with relevant travel details to file a complaint at support@yatra.com.
Who is the CEO of Yatra?
Dhruv Shringi is the CEO of Yatra.com.
Is Yatra an Indian company?
Yatra.com is an Indian online travel agency and travel search engine. It is based in Gurgaon, Haryana, India. It was founded by Dhruv Shringi, Manish Amin, and Sabina Chopra in August 2006.
Who are the Yatra founders?
Dhruv Shringi, Sabina Chopra, and Manish Amin are the Founders of Yatra.
What are Yatra subsidiaries?
Some of Yatra subsidiaries are TSI Yatra Private Limited, Magic Rooms, TravelGuru, and Intech Hotel Solutions Pvt. Ltd.
