For many B2B SaaS businesses, LinkedIn is the place to be. If your product is used by enterprises, mid-market companies or even entrepreneurs or consultants, itâs very likely that your ideal customer is a regular user of LinkedIn. LinkedIn generates over 80% of B2B leads on social media. Moreover, 91% of executives consider LinkedIn a top platform for relevant and quality content as well as for B2B marketing and B2B sales opportunities.
The reason LinkedIn works so well for B2B SaaS companies is because youâre not guessing whoâs on the other end seeing your ads. The ability to see the industries, companies, and job titles of your audience is a huge advantage in the B2B space. At times you might be paying triple the price, but youâre also likely to be much more confident that the right person is seeing your ad.
LinkedIn
What is key for generating your B2B leads on social media is to be active. Spending the time to create a LinkedIn profile for your company, and simply letting it stand there on its lonesome, well, is simply time that you have wasted. You need to be active on your social media outlets, or potential leads will be instead noticing your active competitors.
Few Tips to be Active on LinkedIn, and Generate More Leads
You know how you log in and you are notified on how many people have viewed your profile? Click on theirs. They will be notified that you have noticed them. Interest begets interest.
Send a message after viewing their profile. It could be as brief as âHello, letâs talk about how we can help you.â Whatever you send, youâve engaged with this potential customer, and thus turned them into a qualified lead.
Use your own personal profile and take advantage of LinkedIn Publishing Platform.
Stay active on LinkedIn
Write content that reflects your awareness and experiences in the B2B industry, and what has made your company successful. Writing tips and tricks for others to apply for their own success is also marketing your company to potential customers.
Using your own personal profile lends a face to your companyâs name, and people are much more willing to buy from a person rather than a faceless brand. Â Â
Where B2B SaaS Companies go Wrong with LinkedIn Ads
Budgeting: They donât give LinkedIn ads enough of a budget to be successful.
Targeting: They set up targeting thatâs too specific (e.g. targeting a single job title).
Content: They deliver content that doesnât fit the mindset of their target customers when theyâre using LinkedIn.
âThe costs of advertising on LinkedIn are too high to make it worth it.â This is a common misconception that companies make from a lack of testing. If youâre in the B2B space and you donât at least test LinkedIn ads, you canât know for sure that youâre using the optimal channel to drive leads. You might be missing out on a significant opportunity if LinkedIn is actually a good fit, but you simply donât know because youâve made the assumption that it wonât generate a return.
SaaS Companies Need to Keep in Mind with LinkedIn Ads
Budgeting
LinkedIn requires more budget than other platforms to be successful. If you give it the same budget as your Google ads campaigns, you arenât likely to see the equivalent amount of leadsâbut donât assume that this means LinkedIn wonât work for you. When you look at the âbigger pictureâ of things, you may be getting fewer leads, but theyâre generally better-quality leads. Your cost per acquisition at the end of the day can be the same, if not better. This is why evaluating lead quality (not just quantity) is an important factor with LinkedIn advertising.
Targeting
The common mistake with targeting is that companies get too specific. For example, if you decide you want to target landscape designers, you might tell LinkedIn to only show your ad to people with that job title. But what about âlandscape architectsâ? Or âlandscaping consultantsâ? There are so many cases where there is a wide variety of potential job titles that could fall into the category of your target customer.
To cast a wide net, you should give LinkedIn a broad title to work with. This causes LinkedIn to show your ads to a range of job titles or levels of job seniority in a given space. You want to give LinkedIn a direction and a guardrail and see what results come in. Then you can see the job titles, industries, and company names of the LinkedIn users who are actually clicking and converting, and use that data to refine your targeting as you move forward.
Budgeting, Targeting and Content
Content
The piece of content in your ad needs to match the mindset of your target customers when theyâre using LinkedIn, who are mostly in a browsing or networking mindset (not a purchasing mindset). B2B marketers who get this wrong fall into the trap of thinking that because this is a professional social media network and people are on there for a business-related purpose, they can get âstraight to businessâ by offering a trial or demo of their SaaS up front.
If your SaaS requires a relatively small investment and you offer a free trial with no credit card, this approach of going straight for the offer can work. But in many cases, especially when your goal is demos and your SaaS require significant investment from a customer, a softer trust-building approach works better.
How to Start a Pay-per-Click campaign on LinkedIn
An excellent way to use LinkedIn ads is to promote your landing pages. By creating targeted ads around the pain points your content solves, you can generate many leads with paid LinkedIn ads, cost effectively. Setting up a LinkedIn advertising campaign is pretty simple. LinkedIn give you tips as you go along, and hold your hand throughout the process.
Pay-per-click campaign
It helps to be able to write great copy, and it’s a great idea to be constantly experimenting with new ad text, different target personas and images to see what works best. Start with a low budget, and increase it as you begin to generate results.
Generally, it’s fairly under used. For high ticket B2B sales, LinkedIn ads should be able to deliver an excellent return on investment. LinkedIn has over 70 million registered users worldwide, of which 50% are business decision makers in their company.
Recommendations to get your Targeting Right
Create content that offers value and messaging that meets the target customer where theyâre at (on LinkedIn)
Design and develop a landing page funnel
Set up follow up email automation
Upload current customer data
Upload target account list
Monitoring LinkedIn ad performance and remarketing
Target people who are most likely to use your product (or, in our case, initiate using it in the company).
Add a short-personalized note to each invitation to improve your chances for success.
Ask for a permission to send a link to the survey (or any other favor you want them to do) before you actually do it.
Be ready to do your leads a favor in return (be it testing their product or helping them connect with some of your valuable contacts).
Donât forget about your existing connections. Start with your established network on LinkedIn before you go looking for new contacts â it usually requires less effort, yet results in a much higher conversion rate.
Conclusion
All in all, LinkedIn has been a very valuable resource in terms of lead generation. Moreover, connecting and communicating with people on LinkedIn not only expands your network and provides you with quite a few leads, but it also gives you priceless feedback that is crucial at the beta stage. So, get on LinkedIn now and start expanding your reach and let us know your experiences in the comments section below.
LinkedIn is a social network that focuses on professional networking and career development. You can use LinkedIn to display your resume, search for jobs, and enhance your professional reputation by posting updates and interacting with other people.
How to convert leads on LinkedIn?
Turn your company page into a lead generation page
Create a Showcase page
Use Advanced Search
Save searches
Search Groups
Start groups
Publish content
How to get business leads on LinkedIn?
Optimize your profile for connecting
Target the decision makers
Follow up with old leads before targeting new ones
What do we as consumers want today? Only one thing, that the products and services that we avail should facilitate our tasks and activities in the most optimized format. And why not! When everything today is built and availed only with the sole motive of easing the process be it business or individual, this certainly feels the right philosophy to follow! One such software is Kapture CRM. Founded in the year 2011, by the Co-founders Sheshgiri Kamath ( CEO), Vikas Garg (CTO ), Pearl Tewari (VP), this is a software that helps enterprises manage their service and sales teams on one single platform.
Kapture CRM runs on a very simple vision which is to enable businesses to use software in a better and more efficient way and to be the number one productivity platform choice for enterprises. Kapture CRM helps enterprises manage their service and sales teams on one single platform. Being omnichannel, Kapture unifies operations seamlessly.
While the initial product was more focused on marketing, once they pivoted to the sales and service CRM model, thy witnessed great traction. They pivoted because the first product wasn’t gaining traction and realized that sales is a larger problem to solve. In 2016 they launched the service cloud, which today is their fastest-growing product.
Kapture CRM Product Image
Kapture CRM – Founders and Team
Sheshgiri Kamath, Vikas Garg and Pearl Tewari co-founded Kapture CRM. All the members of the founding team are passionate entrepreneurs.
Convincing the founding team was not tough since everyone was very clear about the need to be an entrepreneur. The time, idea and the team were right and we started up! – Sheshgiri says
Kapture CRM CEO Sheshgiri Kamath, is a commercial pilot from Cloud Dancer Aviation in Daytona, USA
Vikas Garg  is the CTO of Kapture CRM. Vikas holds a BTech – CSE (Computer Science and Engineering )from IIT Guwahati.
Pearl Tewari, Vice President, Kapture CRM holds a bachelorâs degree in Business Administration from Punjab University and a Masterâs degree in Business Administration from the University of Wales.
Regarding responsibilities, Vikas heads technology and the ops teams. Pearl takes care of Marketing & international sales while Sheshgiri works on business development and strategic initiatives.
Today Kapture CRM is a fast-growing team of 200 people. While they believe in transparency and empowerment of the people, they also look for smart people who are self-motivated and don’t believe in micro-management. Majority of the leadership team today has grown internally from the grassroots.
How was Kapture CRM Started
Sheshgiri ,Vikas and Pearl started Adjetter , a platform for offline marketing automation in 2011. While that product was well-received, it didn’t take off the way it was expected to. However, their customers started loving the CRM interface that was bundled with the product, which led to the idea of starting Kapture CRM.
In 2014, Kapture launched as a standalone CRM. Today, 5 years, 500+ customers and 12 countries later, Kapture continues to be the preferred choice of growing enterprises looking for a transformational CRM experience.
Kapture CRM
Kapture CRM – User Acquisition
The first 10 customers were the most difficult ones. They did a few free pilots, got some good feedback, but never got paid! That’s when all of them argued and agreed not to do any Free POC’s anymore. Their first customer was a real estate developer in Bangalore whom they had to chase for 3 months. Once they got on board, The Kapture team managed to sign up another 5 builders. And then, they tried their luck with medical devices companies and that scaled up pretty quickly! One of their strategies is going deep into a vertical and then getting a reference from existing customers. That’s a better strategy due to the lower cost of customer acquisition as well
Kapture CRM’s sales team is split across different channels. They have separate teams for inside sales, pre-sales, enterprise, international and channel sales. As said by Sheshgiri Channel strategy has helped them scale pretty well.
Today, we are partnered with the likes of Wipro, who helped us sign up customers that otherwise, we wouldn’t be able to connect with – the Kapture CRM CEO quotes
They have a laser-sharp focus on the churn rate. They believe that for a SaaS platform to scale, churn rates have to be super low. Every lost customer is discussed, debated and worked on. This has made them a lot better as a product and definitely as a team.
They also donât spend a lot on marketing. Their marketing efforts are more towards generating better content that helps potential customers understand their products better.
Kapture CRM – Name, Tagline and Logo
This story is as simple as it gets. They looked for capture CRM as the original name, but it wasn’t available hence they opted for ‘Kapture’
Their first startup, Adjetter, was named so because they were looking to first aggregate airline and travel advertising inventories.
Kapture CRM – Business Model and Revenue Model
The Kapture business model is based on a SaaS-based platform. Subscription revenue forms the bulk of their revenue. The packages are sufficiently priced in the range of 25-35 USD per user per month. They are currently profitable, thanks to a healthy gross margin and well-disciplined financial planning. Kapture CRM also boasts of a good retention rate. As Sheshgiri quotes,
Most of the customers start with one of our modules and then they grow with them across teams and products. Over 30% of our year on year revenue growth comes from the retained existing customers.
Kapture CRM – Funding and Investors
Kapture CRM raised a $200k angel round in 2014 and now they are planning on a fundraiser in the US in the next financial year.
Signing up the first few clients in the US and international markets was a huge challenge. Being an overseas startup with no feet on street or brand recall, they struggled to get meetings. As a result, they tried emails, calls, LinkedIn and what not. However, they kept iterating. Today, 30% of the company’s revenue comes from the US market and they hope to grow it to over 50% in 18 months.
Kapture CRM – Advisors and Mentors
The Kapture Team believes that their customers, partners, team members are their greatest mentors and advisors.
Kapture CRM – Acquisitions & Mergers
They acqu-hired 3 different startups with the view to get the right teams on board.
Kapture CRM – Awards & Recognitions
Kapture CRM was part of the Google Launchpad Accelerator program.
Their biggest achievement has been the ability to shift enterprises from well established big name CRMs to Kapture CRM based on its productâs capabilities.
Kapture CRM – Growth
Kapture CRM Â is headquartered in Bangalore with offices in Gurgaon, Mumbai, and Florida (USA). They work with 500+ customers across 12 countries. The average customer has 75 users and they have been profitable for the last two years. Some of their clients include Exxon Mobil, Sun Pharma, Bigbasket, Bahamas Paradise Cruise, Swiggy, Netmeds, Stanley Black and Decker. They have grown 200% in the last few years and 2019 has been extremely encouraging for the team.
Kapture CRM – FAQs
What is Kapture CRM?
Kapture CRM helps enterprises manage their service and sales teams on one single platform. Being omnichannel, Kapture unifies operations seamlessly.
Who is the Kapture CRM founder?
Sheshgiri Kamath, Vikas Garg and Pearl Tewari are the Founders of Kapture CRM.
What is the Kapture CRM revenue?
Kapture CRM’s estimated annual revenue is currently $9.9M per year.
Like many other technology inventions that leaves the human existence shell-shocked, the new technology called as SaaS (Software as a service) has come into existence to simplify the human lives and its growth has reached the global world.
Software as a service, as the name suggests, is a software delivery method that is available for a huge number of customers by a service provider or a business owner over the internet. In a simple way, this platform is subscription based which is rented for customers on a monthly or yearly basis instead of purchasing it once and for all. SaaS applications have been around for a while now, many businesses are using it as a part of their service to the customer.
Software as a Service (SaaS) is a new software deployment model and an on-demand-service providing a reliable environment for renting and using the applications for a particular period of duration and for managing their payments and billings.
SaaS is nearly taking over the cloud computing market, the global public cloud service market is projected to grow to more than $200 billion in 2019 from $175.8 billion in 2018.
Microsoft leads the annual growth rate with 45 %, followed by Oracle at 43 % and SAP at 36 %. Â Â
Traditionally software applications were hosted on user’s hardware within their premise. They had to go through the lengthy maintenance of hardware and software. There are were continuous upgrades, follow-ups, recovery testing and software license management to handle. By doing this, it had become cumbersome to manage the business.
SaaS is software that is a cloud-based service. It means whenever the user is wants to use the service, they donât need to download it, install or update it. Free from all the hassle, they can access it simply on their internet browser. It allows the users to connect to and use cloud based applications over the internet.
End users are not directly responsible for anything in this process, they only use programs to get their tasks done. As the organizations are involved in providing the applications, they pay for their customer’s use of the applications too.
According to a research, over 20% of Enterprise software has moved to SaaS. There are many examples of established enterprises likeSalesforce, ServiceNow, Microsoft, Google, Cisco, HubSpot, GitHub, Shopify and many others who are dominating the SaaS market.
Software which fulfills the needs of a specific industry (for example- healthcare, agriculture, e-commerce, real estate, finance, research and development). It requires less capital because it does not require any upfront licensing fees, due to which it is very feasible to adopt. The products which focus on a software categories like marketing, sales, developer tools and HR.
Security, the reason why most enterprises are now moving to SaaS is that it is highly secure in nature, all the customer’s files, reports and data are secured on a higher level. Â
Accessibility, one of the major benefits of the SaaS system is that it is highly accessible to the user with a good Internet connection and you can work on your device no matter where you are located.
Cost effective, it is a pay-as-you-use-the-service pricing, so the user can pay only for the service that they need without making any upfront infrastructure investments.
SaaS has a scalable service delivery infrastructure that allows the organizations to adapt their requirements to meet the respective customers escalating needs.
SaaS provides hassle free IT experience to the users. Using SaaS helps in reduction of 15% in IT spending and a 16.7% reduction in IT maintenance costs. Â
Growth of SaaS Industry in India
Users are adopting the subscription based pricing model to fight the upcoming business competition. Established enterprises are also embracing the Software as a Service business model to satisfy their needs. The result facilitates the healthy competition among SaaS vendors to take their businesses to a particular reach.
Growth of Software as a Service
90 % of businesses are offering SaaS solutions using social media. Recently, The number of user’s engagement in the SaaS products has increased rapidly. Its not the case that just the small firms are adopting the SaaS products but the large enterprises are also leveraging SaaS technologies to boost their business.
A research says that organizations with over 250 employees use over 100 SaaS applications. On an average, small firms of up to 50 employees use up between 25-50 SaaS apps. Therefore, the growth rate of SaaS usage is almost consistent across organizations of all sizes. The growth is driven by product development methodologies such as Agile and DevOps, as well as the availability of SaaS products in the enterprise IT market segment.
The anticipated number of Software as a Service (SaaS) startups in India have almost tripled in the last five years. Right from 3,000 in 2014 to 8,336 in May 2019 and this number is only predicted to grow in future. India currently accounts for 2.6 % of the global SaaS market.
According to a global report published of SaaS, an average company spent $343,000 on SaaS in 2018 and 78 % increase from the previous year.ââââThe first generation of Indian SaaS startup market has already proved that they have effectively been able to sell software to the world remotely from India. This further proves that geographical barriers arenât a constraint anymore, provided the products and trade experiences are good to the customers.
How SaaS is Affecting the Modern Business
The acceptance of SaaS technology has made it become mobile and it has affected the market in number ways. â
Restructuring the nature of work
SaaS offers a common platform where users can easily manage and collaborate their supply chain. With the cloud technologies, the single purpose is to optimize the application resources. Simplifying, if the user is not on the cloud, he/she will not be able to share information or business processes with other participants.
Financial insights and assistance
Many businesses have shifted from the complex way of organizing. From ERP to cloud which makes them connect effortlessly with project management, design, supply chain, purchasing and so on. Also, numerous businesses are turning to a cloud-based Enterprise Performance Management making it an integral part of their daily operations. This will help the users as well as organizers to plan their finances in the long run and achieve their long-term goals.
ââIntegration of Services
Integration of a variety of services to the cloud is changing the competitive market. Right from simple service integrations on your mobile phones to more complex integrations of voice-activated remote controls, there is a wide array of services that companies integrate into the cloud when launching or redesigning a product.
Managing the workforce
Cloud computing had a tremendous impact on the way people actually work. A better communication flow has made the business processes and functions more transparent. Every form of management is immediate and social, right from training and learning to project management and recruiting has taken a whole new form. Since the workforce is the strength and foundation of the entire system, organizations will be focusing on finding the most efficient way to manage and engage their employees.
Using automation to search for results of every campaign
Most marketing campaigns need to struggle to create attractive content that will create a strong customer base. When running a marketing campaign, marketers have to automate a number of tasks such as emailing or social media. This is where the technology of marketing automation enters the game. A cloud-based marketing automation allows marketers to plan and track results of their marketing campaigns.
Using analytics to aim for customer satisfaction
With the rise of technologies in the business world, customer satisfaction has become the top priority for most organizations. To be able to find out about the customer behavior as well as the companyâs profitability and overall performance, companies use cloud-based analytics.
SaaS is taking over the cloud computing market. Gartner predicts that the service-based cloud application industry will be worth $143.7 billion by 2022.
Youâre totally into the movie that is streaming online and at the exact time of the climax, the server goes down. Doesnât seem a good thing to anyone.
Now think for once if it happens in case of your website when audiences are looking for something then the site goes down. Bamm.
For avoiding this situation, let me introduce you to Better Uptime by Appsumo. It will help you by giving information as your website goes down and save your visitor from getting disappointed.
Better Uptime is the best online uptime monitoring tool launched by Appsumo that gives you an alert when your website goes down and also provides a screen image of that downfall on your site with errors for debugging.
You canât just stay on your website to track loopholes and downtime and also donât get enough opportunity to get the exact information of how, when, and why your site went down.
What could be better than somethingâs always up for keeping an eye on your website on your behalf?
Yes, you read it right. Better Uptime works as a Right Hand for website creators and web agencies who are in search of a dependable and trustworthy monitoring tool to keep their site status on top.
Better Uptime is the fastest website monitoring tool that you can rely on completely and as soon as it finds any error or downtime it notifies you with the solution to fix the bug by providing screenshots and a detailed event timeline of errors to keep you in the pace.
Alerts you through different modes
There are times when your site goes down and you didnât even realize it. Now Better Uptime is always there to instantly notify you when the site shows downtime via calling your designated member, through email, Slack, or SMS.
Make on-call duty scheduling easy
When you own a website it is your responsibility to take care of it and assign the job to your team. Better Uptime makes it easy for you to schedule the on-call duty to your staff who can debug the errors, as per your preferred calendar application.
And it helps in placing an attendant who can resolve the problem arisen by a customer who is facing a problem on your website.
Multi-location check in 30 seconds
Better Uptime pings you in every 30 seconds the fastest and mostly browsed HTTP(s) from different locations covered under South America, North America, Europe, and Australia.
Simultaneously, it also renders the option of Heartbeat Monitoring using the best CRON Scripts and background jobs to protect your database in the long term.
Integrated with more than 100 apps
It comes as a golden token with Better Uptime as it integrates with more than 100 applications that you use in the daily routine of business like Datadog, New Relic, Zendesk, Grafana, Heroku, and many more.
It also helps in enhancing your website experience but also gives you complete control over every activity on the website and communicates when your website needs something that is needed to be instantly taken care of.
Creates a Branded Public Status Webpage
With Better Uptime, you can create a Branded date public status webpage to stay connected with your customers in very good terms. Also, it gives alerts about new products and services from time to time to make sure that youâll never lose the trust and reliability of your customers.
Following review is collected by popular review website Capterra and g2:
Overall Rating – 4.4/5
Ease of Use – 4.3/5
Customer Support – 4.4/5
Features & Functionality – 4.3/5
Feeling worried about your site going down without having any information about it.
Better Uptime is here for you to snatch all your worries about downtime of your website as it not only notifies you but also sends you a notification when something goes wrong via calling, messaging, email, and slack to your expert team member by giving screenshots of the error occurred and proper solution with a brief event timeline.
Better Uptime is an amazing online tool by Appsumo that notifies you in monitoring when your website goes down by providing screenshots and faults for debugging.
Does Better Uptime integrate with other applications?
Yes. Better Uptime blends with more than 100 applications to make your work flexible.
What ways Better Uptime uses to notify you when something goes down?
Better Uptime gives you a notification via Call, SMS, email, and slack messaging.
Is there any free plan available?
Yes. There is a free plan.
Do Better Uptime provides the facility of status pages?
Yes. It provides the option of creating status pages to connect with the audience more efficiently.
Conclusion
Better Uptime is the most reliable online website uptime monitoring service rendered by Appsumo. Whenever something goes wrong or your site goes down, Better Uptime gives you an alert instantly via text, email, phone call, and slack messaging system.
It also gives a perk by providing on-call duties scheduling thing which you can take advantage of using your favorite calendar applications.
Plus, the cherry on top in the case of Better Uptime is that integrates with 100+ online applications to enhance your work experience.
Sending and receiving Emails counts as a regular activity in a business.
Every business professional wants to sign-off with their signature that can add to brand awareness. It enhances your marketing campaignsâ popularity and leaves a great impact on the viewer.
Meet, Scribe. An online email signature tool that will nail every signature of yours as per the occasion.
Scribe is a web-based tool that helps you to add promo banners and C.T.A.s (call to action) for attractive product branding by inputting your very own email signature.
Tool Name
Scribe
Scribe Official Website
scribe-mail.com
Free Plan
Available
Best For
Brand promotion and marketing agencies
Scribe Developer
Clement Scribe
Alexa Ranking (Global)
#450,221
With Scribe, Users can easily use inbuilt C.T.A.s in the template features where you only have to add a Title, a connection, your picture, and a straight link for your audience that directs to your thriving marketing channel.
More good news to you guys!
Now letâs discover what Scribe has to offer?
Scribe – Features
Smartly carved Email Signatures
Doesnât that sound like a miracle that Scribe can transform your email signature into an attractive marketing channel to get more potential customers? Worth giving a shot.
Enhancement in Brand Awareness and Sales
We all want to see our brand getting more popular and attracting more sales, but with Scribe, you can add a call to action or a banner for the promotion of your signatures.
And after that, you also can track and examine the conversion rate with inbuilt Scribe analytics and also shape your DNS to escalate email deliverability.
Schedule Creative Marketing Campaigns
Organizing marketing campaigns is the thing that we constantly do. With Scribe, you can schedule various creative marketing campaigns with different C.T.A.s that you can launch as and when you want to.
Personalized Signatures for Every Department
Here in Scribe, Users get to manage the email signatures of their co-workers by creating a separate department for a perfectly customized marketing message.
Plus you also get to update every information related to signatures between departments in just one click.
Brand Consistency
Here in Scribe, you get a full package of several eye-catchy signature templates to create your own option of customizing them as per the need of your branding.
No Coding Required
The other good news is that with Scribe any person with or without coding knowledge can create a noteworthy and unique email signature with an easy to use interface.
Scribe – Competitors
Mailbum
MySignature
Signature.email
MySigMail
Sigstr
Htmlsig
Scribe – Review
As we just read, Scribe turns out to be an amazing and reliable tool to bring in more audience to your marketing channel and impress them with your creative brand awareness and personalized email signatures.
Scribe email signatures will also let you schedule the pre-designed marketing campaigns that you can launch whenever.
Moreover, for doing all of this, you donât have to be a master of coding. A person with zero knowledge of coding can also get fabulous email signatures and make their brand noticeable at the platform.
Scribe – Pricing
Normal Price
Scribe Appsumo Deal
$288.00/year
$69.00/lifetime (single pack)
Scribe – Appsumo Deal
Personalized Email Signature
Call to Action (C.T.A.) and Promotional Banners
Creative Brand Awareness and Sales option
Track Conversion Rate
Schedule Marketing Campaigns
Customized Email signatures for every Department
One-click installation
No coding is required.
Closing Note
So as far as weâve figured that Scribe is an amazing online web-based email signature tool that will enable you to create your personalized email signatures. And you can also turn that email signature into an incredible marketing channel.
Scribe signatures not only designs email signatures but also has this C.T.A. option and carves pretty good promotion banners.
Scribe is a web-based tool that lets you create and design your personalized email signatures to a noteworthy marketing channel with C.T.A.s and banners for product promotion.
Is there a free trial available in Scribe?
Yes. There is a free trial for seven days in Scribe.
Can you track the conversion rate in Scribe?
Absolutely yes. You can track the conversion rate in Scribe.
Which email services are supported by Scribe?
Email Service Providers like Gmail, G-suite, Outlook, Exchange 365, MacMail, Firefox Thunderbird are supported in Scribe.
What is a Customer Relationship Management System?
A customer relationship management (CRM) system is an IT technology that allows you to manage the business relationships you have with your customers, service users and suppliers. Customer relationship management (CRM) is important in running a successful business. The better the relationship with your customers and suppliers, the easier it is to conduct business and generate revenue.
In continuously growing competitive market, it is very much important for a business to share right information to the right person at the right time, otherwise business will lose its opportunities to sale products or services. Customer Relationship Management software is the only solution that can help business to communicate with prospects or customers properly. For any CRM application, primary goal is to enable an organization to understand customersâ need and behavior and provide better quality of service. It helps to retain existing customers and capture new opportunities by building a strong relationship between an organization and customers. CRM can analyze data and generate reports whenever required.
CRM is a software or a tool that provides a central place for storing all your customer data and sharing it with other teams within your business. There, you can create records and track the history of all your interactions with the customers, including: phone calls, emails, meetings, presentations, service inquiries, leads, purchasing habits and preferences. As well as tracking contact history, in most CRM systems you can also:
add notes
schedule follow-ups
assign tasks to staff
generate reports and sales forecasting
Why have a CRM System?
Customer Relationship Management
With all your information collated in one place, it becomes easier to understand and anticipate the needs and behaviors of your customers. This, in turns, allows you to:
Keep customer contact relevant, personal and up-to-date
Modify your business to better serve your customers
Identify new leads and sales opportunities
Win new business
In essence, CRM can help you to recognize the value of its customers and to capitalize on improved customer relations. The better you understand your customers, the more responsive you can be to their needs.
Not all businesses need a full CRM system. If you typically have very few leads and no repeat business, the costs of an enterprise level CRM software may outweigh the benefits. Find tips to help you decide if your business needs a CRM system.
Even the best CRM system will need to be properly managed, if you are to make the most of its features. Without good management, significant challenges can arise – such as creating duplicate records and accumulating vast amounts of incomplete, unnecessary or out-of-date data. Itâs important to consider the potential drawbacks of CRM systems. Technology can greatly help you to optimize your CRM and make your service more efficient, cost-effective and reliable.
Types of CRM:
There are mainly three types of CRM applications â Operational, Analytical and Collaborative to perform all these activities.
3 main types of CRM
Operational CRM
Operational CRM streamlines the business process that includes Sales Force automation, Marketing automation and Service automation. Main purpose of this type of CRM is to generate leads, convert them into contacts, capture all required details and provide service throughout customer life cycle.
Operational CRM
Sales Force Automation
Sales automation helps an organization to automate sales process. Main purpose of sales automation is to set standard within organization to acquire new customers and deal with existing customers. It organizes information in such a way that the business can meet customersâ needs and increase sales more efficiently and effectively. It includes various CRM sales modules like lead management, contact management, Quote-to-Order management, sales forecasting.
SFA is the application of technology to manage selling activities. It standardizes a sales cycle and common terminology for sales issues among all the sales employees of a business. It includes the following modules â
Product Configuration â It enables salespersons or customers themselves to automatically design the product and decide the price for a customized product. It is based on if-then-else structure. Quotation and Proposal Management â The salesperson can generate a quotation of the product prices and proposal for the customer by entering details such as customer name, delivery requirements, product code, number of pieces, etc. Accounts Management â It manages inward entries, credit and debit amounts for various transactions, and stores transaction details as records. Sales team automation – An operational CRM can stop sales tasks from piling up or getting forgotten. Automatically assign tasks to your sales team based on customer actions or deal value.
In this sales automation, an ActiveCampaign user chooses to assign a task based on the deal value.
Lead Management â It lets the users qualify leads and assigns them to appropriate salespersons. Lead scoring helps you figure out: Which leads are the highest priority?, Who is most likely to become a customer? and Which leads will spend the most over time? Contact Management â It is enabled with the features such as customersâ contact details, salespersonsâ calendar, and automatic dealing numbers. These all are stored in the form of computerized records. Using this application, a user can communicate effectively with the customers. Opportunity Management â It lets the users identify and follow leads from lead status to closure and beyond closure.
Marketing Automation
Main purpose of marketing automation is to find out the best way to offer products and approach potential customers. Major module in marketing automation is campaign management. It enables business to decide effective channel(s) (like emails, phone calls, face to face meeting, ads on social media) to reach up to potential customers.
Marketing automation involves market segmentation, campaigns management, event-based marketing, and promotions. The campaign modules of Marketing Automation enable the marketing force to access customer-related data for designing, executing and evaluating targeted offers, and communications.
What information can you use to automate?
Information you can use to automate things
Event-based (trigger) marketing is all about messaging and presenting offers at a particular time. For example, a customer calls the customer care number and asks about the rate of interest for credit card payment. This event is read by CRM as the customer is comparing interest rates and can be diverted to another business for a better deal. In such cases, a customized offer is triggered to retain the customer.
Service Automation
Service automation enables business to retain customers by providing best quality of service and building strong relationship. It includes issue management to fix customersâ problems, customer call management to handle incoming/outgoing calls, service label management to monitor quality of service based on key performance indicators. Service automation involves service level management, resolving issues or cases, and addressing inbound communication. It involves diagnosing and solving the issues about product.
Service Automation
With the help of Interactive Voice Response (IVR) system, a customer can interact with business computers by entering appropriate menu options. Automatic call routing to the most capable employee can be done. Consumer products are serviced at retail outlets at the first contact. In case of equipment placed on field, the service expert may require product servicing manual, spare parts manual, or any other related support on laptop. That can be availed in service automation.
Who should use an Operational CRM?
You should choose an operational CRM if –
You spend too much time trying to keep contact information organized
You need a clear view of each customerâs activity and profile
You manually assign each task and lead to your sales team
You want to scale your email marketing efforts and grow your database
If you want to save time on sales and marketing and keep everything in one place, consider an operational CRM.
Analytical CRM
Analytical CRM helps top management, marketing, sales and support personnel to determine the better way to serve customers. Data analysis is the main function of this type of CRM application. It analyzes customer data, coming from various touch points, to get better insights about current status of an organization. It helps top management to take better decision, marketing executives to understand the campaign effectiveness, sales executives to increase sales and support personnel to improve quality of support and build strong customer relationship.
Operational CRM and Analytical CRM
Features of Analytical CRM:
Gather customerâs information, coming from different channels and analyze data in a structured way
Help organization to set business methodology in Sales, Marketing and Support to improve customer relationship and loyalty
Improve the CRM system effectiveness and analyze key performance indicators, set by business
The biggest benefit of an analytical CRM? It does the data gathering and analysis for you. Hereâs how.
Data mining. An analytical CRM serves as a data warehouse: it stores your data in one central, organized, easy-to-analyze database. Data mining uses statistical analysis to find patterns and relationships in your data. One common use of an analytical CRM is cluster analysis. With cluster analysis, you can segment your customer list based on: Age, State, Education level, Gender, Marital status, Past purchases and a whole lot more! This lets you target the right people with the right messages. Other common analyses include linear, logistic, and multiple regression. Analytical CRMs do the math for you, so you donât have to create the worldâs most complicated spreadsheet to identify sales trends.
Cross-sell and upsell opportunities. Analytical CRMs gives you insight into your customersâ behaviour and past purchases. This gives you the perfect setup for cross-sell and upsell opportunities. Which customers want to buy which products? An analytical CRM can help you find patterns in purchase history â so you know exactly which people to target with upsells and cross-sells.
Buyer persona building. When your CRM gathers and analyzes a new piece of customer data, you can build a more complete view of your customers. Understanding your customersâ wants, needs, and personalities can help you improve your marketing. When you personalize the customer experience with personas, your customers know you understand them. This can make a big difference in your bottom line.
Sales forecasting. Analyzing data on your companyâs past sales trends can help you predict future demand. Sales forecasting makes sure that you arenât surprised by predictable long term trends.
Attribution. Analytical CRMs help you figure out which touch points led someone to become a customer. This helps you figure out where your best customers come from â and how to sell to them better. Touch points include viewing or clicking on an ad, visiting your website, and any other interactions a potential customer has with your business.
You want to better understand why customers are (or arenât) buying your products
You want to gather more data about your target customer
You want to build customer personas based on data
You want to figure out which touchpoints drive the most revenue
You spend too much time poring over spreadsheets â and not enough time selling
You want to track your sales KPIs
You want to improve your sales process or strategy based on business intelligence data
Collaborative CRM
Collaborative CRM, sometimes called as Strategic CRM, enables an organization to share customersâ information among various business units like sales team, marketing team, technical and support team. For example, feedback from a support team could be useful for marketing team to approach targeted customers with specific products or services. In real world, each business unit works as an independent group and rarely shares customersâ data with other teams that often causes business losses.
Customer interaction – Collaborative CRM
Collaborative CRM helps to unite all groups to aim only one goal â use all information to improve the quality of customer service to gain loyalty and acquire new customers to increase sales.
What are the features and benefits of a collaborative CRM?
Interaction management. Like an operational CRM, a collaborative CRM helps keep track of each interaction a customer has with your business. Every customer-facing team â sales, support, community management, vendors, and anyone else who so much as sends an email â has access to a log of customer interactions and team notes. Each team has information about your customers. A collaborative CRM helps break down silos and share that information across teams.
Relationship management. A collaborative CRM helps you manage relationships with your customers. When a new customer comes on board, your sales team shares that customerâs preferences, goals, and any other information on their contact profile. Keep all teams aligned and up to date before they interact with each customer. This gives people a better, more personalized experience across the board.
Document management. If your team needs access to a contract, technical documentation, or proposal, a collaborative CRM can help. CRMs with document management systems help keep every document from every team organized. You donât have to search through your desk or pester your finance team to hunt down a pricing agreement â itâs all in one easy-to-navigate place.
Who should use a Collaborative CRM?
You should consider a collaborative CRM if –
You need to improve communication between departments
You want to focus on customer retention and loyalty
Your customers often have specific preferences and needs
You need to share customer information with vendors
You want to organize and align customer-focused efforts across your business
Conclusion
Different types of CRM systems have different features and advantages. So before implementing CRM system, it is very much important for a business to decide future goal and strategy. Make sure that your new CRM checks these boxes:
Integrates with your existing technology
Gives you live, talk-to-actual-humans support
Makes it easy to migrate contacts and automations from a previous CRM (if you have one)
Creates less day-to-day work for your team â not more
With all of the above met â no matter which type you choose â youâll be well on your way to CRM bliss. Let us know about the CRM you use in the comments section below.
FAQs
What is CRM?
A customer relationship management (CRM) system is an IT technology that allows you to manage the business relationships you have with your customers, service users and suppliers.
What are some examples of CRM software?
Top Rated CRM Products
Pipedrive. 8.5.
Salesforce.com. 8.3.
HubSpot CRM. 8.3.
Freshworks CRM (formerly Freshsales) 8.3.
Insightly. 8.2.
How does CRM work?
CRM solutions include functionalities that allow users to track customer and company interactions through various available channels. These channels include contact forms, emails, phone calls, and more. CRM software provides sales and marketing teams with a set of tools to manage the entire sales and marketing funnel, from lead qualification to opportunity management, forecasting, and deal closure. It enables customer service teams to manage customer requests and automate service operations by following pre-defined processes for customer care excellence.
Company Profile is an initiative by StartupTalky to publish verifiedinformation ondifferent startups and organizations. The content in this post has been approved by Factoreal.
No matter how big an organization is, when it comes to marketing, there’s no dearth of mundane and repetitive tasks, such as email marketing, social media posting and even campaigns. Marketing automation platforms remove the hassle from marketing execution and allows businesses to streamline, automate, evaluate tasks and workflows â not just for the sake of efficiency, but to provide a more personalized experience to the consumers, eventually leading to higher conversions and business growth. Â However, these tools have become complex over time, difficult to operate and messy to integrate and customize.
Factoreal is a Bengaluru based startup offering an omni-channel customer engagement and marketing automation platform designed from the ground up to help marketers execute their job effortlessly and boost revenue. Taking a clean slate approach powered by the fuel of simplicity, it enables businesses to define end to end customer journeys in minutes, delivering hyper-personalized campaigns and capturing those micro-moments of engagement effectively.
Factoreal is a startup funded by Comviva Technologies (part of the Mahindra group), looking to disrupt the Omni-Channel Customer Engagement industry. It is a tool designed for marketers. The tool is Simple, Intelligent, and Effective.
The startup aims to make customer journey automation SIMPLE and AFFORDABLE for all businesses. They strongly believe that simplicity is the essence of universality.
The team started with only one guiding light, âTo build the most trusted simplest platformâ. Simplicity still remains the most important guiding principle for every decision they make. Whether itâs deciding the product roadmap or hiring â simplicity is always at the heart of everything they do.
Here are the top 5 challenges that customer engagement automation can help a business overcome:
Unengaged customer
Low lead conversion
Marketing inefficiencies
Lower than expected Revenue growth
High TCO
Factoreal – Customer Engagement Platform
Factoreal – Target Market Size
The marketing automation market size is growing at double digit CAGR and expected to be a USD 25 billion industry by 2024. The increasing need for automating repetitive marketing processes, retention of users for business growth, increasing demand for personalized marketing, and better predictive lead scoring are some of the major factors expected to drive the growth of this market.
Marketing automation software solutions help enterprises to manage the entire lifecycle of marketing channels effectively across various digital medium which is one of the major factor for adoption of these software by enterprise globally.
Aditya Dhruva is the Founder & CEO of marketing automation platform-Factoreal.
CEO of Factoreal, Aditya Dhruva
Aditya Dhruva, the CEO of Factoreal is a thought leader with a stellar track record of business innovation, strategy, and running profitable businesses. He has done his entrepreneurship education from MIT and is a graduate in Electronics and Communications. He has authored 5 patents and in his past, he has held various leadership positions at Comviva, Cisco and Nokia.
âThere are two schools of thought in the startup world â One prioritizes time-to-market. Get in there as early as you can, get the bean counter flowing early, pivot and iterate to find a reasonably strong play.
The other evangelises getting the right product-market fit. In highly innovative markets with strong competition, getting the right differentiation and core value proposition is extremely important. In Factoreal we are favouring the second approachâ – Aditya Dhruva, founder and CEO of Factoreal.
Factoreal Team
Factoreal – Parent Company (Comviva Technologies USA Inc.)
Comviva is one of the leaders of mobility solutions providers and cater to over two billion platform users globally. The technology products offered enables customers to increase revenue, operate profitably and make a drastic impact. It is a value-added services provider for mobile telephone operators. Comviva has customers in over 90 countries, In 2012, Tech Mahindra bought a 51% stake in Comviva.
Factoreal – How it Started?
Comviva Technologies has been a leader in Mobility Solutions for nearly 2 decades. Predominantly working with Telecom customers, the portfolio spans across Mobile Financial products, Messaging and infrastructure, customer value management and lifestyle solutions.
As part of the growth strategy for the group, they wanted to leverage their expertise in building highly scalable carrier grade solutions and bring it to an internet scale offering directly to the enterprises in a SaaS model. That was when marketing automation platform, Factoreal was born.
Factoreal is an omnichannel customer engagement and marketing automation platform, delivering best-in-class journey automation, channel coverage, and budget control. The product capabilities include:
Engagement automation
Letâs you automate the customer engagement lifecycle, you can ensure seamless, engaging, customer conversations everytime.
Simplest Workflow modeling and ready-to-use journey templates
Social ads & shares
E-mail automation
Real-time triggers
Omni Channel
Letâs you orchestrate and automate customer experiences across multiple touchpoints.
Letâs you use a credit store (FactCoins) to control all your marketing spends based on real-time needs.
ROI Analysis
Budget management
Ecommerce Integrations
With their pre-integration with ecommerce platforms like Shopify, WooCommerce, you have the ability to run all your conversion and acquisition campaigns right out of Factoreal â down to each product and customer.
Real-time actionable insights into the ecommerce journeys
Predictive analytics
Recommendations
Factoreal – Name, Tagline and Logo
Factorial (!) is the mathematical symbol for a multiplicative expression. The core value of the Factoreal Brand is to provide a multiplying benefit in every aspect to the user : experience, value and simplicity
The placement of the logo in the wordmark has been kept in the exact centre. This adds a dimension to the narrative of the brand story, implying that the user is receiving relevant data and facts in real time. The company’s product acts as a catalyst by highlighting the vantage points of data. The placement of the monogram also enhances the visual recall of the brand.
Factoreal logo
Bringing together every aspect, the monogram is a representation of marketing automation. The beauty of the monogram lies in the fact that it is also the mathematical representation of factorial itself.
It represents churning of a large amount of consumer data on an omnichannel platform to generate segmented, meaningful pieces of information, which helps you derive accurate marketing insights â all through a simple automated tool.
Factoreal’s revenue is subscription based and they have a Pay-As-You-Grow model allowing customers to increase their spend based on their business growth. The startup’s unique credit store concept (called FactCoins) enables customers to purchase pre-paid credits which can be used flexibly across campaigns, channels and ads.
The company care for their customers and given the current situation, they are going the extra mile in helping the small and medium businesses tide over the crisis with flexible plans.
Factoreal is funded by Comviva Technologies (part of the Mahindra group)
Factoreal – User Acquisition and Growth
While the team donât disclose their customer base, they have been lucky enough to on-board a handful of paying customers within a couple of months of bringing their MVP to the market. But the journey is long and it has just begun.
Competitors of Factoreal are Klaviyo, Adobe, Hubspot, Salesforce Marketing Cloud, and Autopilot hq to name the few.
Factoreal – Advisors and Mentors
Manoranjan Mohapatra (CEO of Comviva technologies), and Dan Knowlton (Ranked among the top 100 digital marketing influencers) are advising the team of Factoreal.
Factoreal – Future Plans
It has future plans of scaling the business, growing the team, and launching new capabilities that help their customers achieve their goals faster. They are focused on delivering high customer satisfaction.
“Find a real customer problem to solve. You can definitely build a good business provided youâre constantly innovating on product, value and GTM. Any startup will go through itâs ups and downs â itâs important to try for the best but prepare for the worst. Be prudent in spends, save for a rainy day. Take care of your employees. And more importantly, hustle, hustle, hustle. There are no guarantees in life, but these will give you your best chance at success.” – Aditya Dhruva, founder and CEO of Factoreal.
Factoreal – FAQs
What is Factoreal?
Factoreal is a Bengaluru based startup offering an omni-channel engagement automation platform to help marketers execute their job effortlessly.
Who is the Founder of Factoreal?
Aditya Dhruva is the Founder & CEO of Factoreal.
Who are the Top Competitors of Factoreal?
Competitors of Factoreal are Klaviyo, Adobe, Hubspot, Salesforce Marketing Cloud, and Autopilot hq.
What is the Factoreal Revenue Model?
Factoreal’s revenue is subscription based and they have a Pay-As-You-Grow model allowing customers to increase their spend based on their business growth. The startup’s unique credit store concept (called FactCoins) enables customers to purchase pre-paid credits which can be used flexibly across campaigns, channels and ads.
The services offered by Microsoft such as Azure is replacing the practice of storing all the data in server that you purchase which can be expensive. Cloud services are essentially the new and advanced method of storing and accessing data and provide software subscriptions mainly for the example like Microsoft office 365 suite.
Microsoft Azure formerly known as âWindows Azureâ is a cloud computing service that provides provisional computer resources that including other Microsoftâs own products and technologies. It provides a range of cloud services, including compute, analytics, software, storage, databases and networking.
It also offers open source technologies such as Linux technologies which can be deployed inside a virtual machine. Users can pick and choose from these services to develop and can even scale new applications or run existing applications in the public cloud. Microsoft also offers Microsoft Azure training.
The Azure platforms aims to help businesses manage the challenges that they face and meet their organizational goals.
You can create you own Linux virtual machine in minutes from the wide selection of marketplace templates while Azure will host your apps and services
It offers tools that help support all industries including e commerce, analytics and finance is compatible with other open source technology.
Azure also offers managed SQL relational database from one to unlimited number as a service.
You can use Azure as a resource to build your application and to launch it in a virtual machine, Azure provides an affordable alternative to the heavy budget that is required for resource provisions.
With azure it is easier to create and globally deploy applications that compatible on popular web and portable platform. Which come along with safe and highly accessible data storage.
It is adaptability to any environment so startups can compete with fortune 500 companies and then later transition to other bigger setups.
Another add on service available under Azure is that Visual Studio team services offer a complete application life cycle management (ALM) solution in the Microsoft cloud.
Microsoft charges for azure on a pay as you go basis, which means that the subscribers receive a bill each month that only changes them for the specific resources they have used. Azure offers 4 different forms of cloud computing which are Infrastructure as a service (IaaS), Platform as a service (PaaS), Software as a service (SaaS) and server less.
Microsoft Azure Services
1. Infrastructure as a Service (LaaS) –
This is the base of the service that Microsoft Azure provide their clients a server in the cloud. They control the virtual machine and give full autonomy of the management to the client, from the operating system to the application that theyâll be deploying.
2. Platform as a Server (PaaS) –
The clients are also given an operating system, a database, a web server, a code executor and other services along with the server in the cloud. It deals with the operating system and other minor details so you can focus on your work.
3. Software as a Server (SaaS) –
This service is for building an application that is hosted on third party vendors. Most applications are built on a cloud in order to avoid costs and ease of availability.
Microsoft Azure – Training
Microsoft itself offers preparing in Microsoft Azure through their Microsoft Virtual Academy. They offer levels of training as the beginning structure from beginner to middle of the road and afterward advance course. Anybody from understudies to individuals who work intimately with Microsoft Azure can increase some intensive understanding, as Microsoft even offers free courses to its clients.
The beginner can try Microsoft Azure for IT Pros Content Series: Introduction to Microsoft Azure, and a progression of six courses. Microsoft has a whole preparing page on its site explicitly for Microsoft Azure, which are all free. Individuals taking the course will be given confirmations for their Microsoft Azure preparing. Microsoft Learning is another device that shows you Microsoft Azure through the Microsoft Virtual Academy and paid preparing. After the courses and exercises, you’ll be offered certificate tests.
1. Â Just as other cloud platform, Azure also relies on technology known as virtualization. Most computer hardware can be emulated in software because most computer hardware need a simple set of instruction which is permanently or temporarily encoded in silicon.
2. By using an emulation layer that maps software instructions to hardware instruction, virtualization can be executed in software as if it were the actual hardware itself.
3. The cloud is a set of physical servers in one or more data centers that execute the virtualized hardware for the customers. With this the questions that raise are how does the cloud create, start, stop and delete millions of instances of virtualized hardware for millions of customer at once?
4. To understand how this works, we should look at the architecture of the hardware which is in the data center. Inside each data center there is a collection of servers that are arranged on server racks. And every server rack will contain server blades as well a network which provides network creativity and a power distribution units (PDU) providing power. Â Racks are further grouped into larger units called Clusters.
5. Each rack or cluster are designated to run these virtualized hardware instances for the customer. Some of these servers run cloud management software called fabric controller, which allocates and monitors the health of the server and heal server when it fails.
6. Each instance of the fabric controller is connected to another set of servers that run cloud orchestration software known as front end. The internal Azure database is used for all the functions the cloud performs.
Like other open cloud suppliers, Azure basically utilizes a pay as you use model that charges depending on the amount of utilization. However, if a single application utilizes various other Azure services, each service may include different price points. What’s more, if a client makes a long term commitment to a certain service, Microsoft offers a discounted price.
Given the numerous components of cloud service pricing, the organization must review and manage cloud utilization to limit costs. Â For example, Azure native tools, can help screen, visualize and enhance cloud spending. It is also possible to use tools like Cloudability or RightScale, to oversee Azure usage and related expenses.
Microsoft Azure – FAQ’s
What is Microsoft Azure used for?
At its core, Azure is a public cloud computing platformâwith solutions including Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS) that can be used for services such as analytics, virtual computing, storage, networking, and much more.
Is Microsoft Azure free?
Azure is an extremely big and powerful cloud platform that you can use to develop and run your applications. These are services like Cosmos DB, Cognitive Services, Azure Active Directory and many more. If you are new to Azure or if you want to run an experiment on Azure, you can use it for free, for 12 months.
What is Microsoft Azure and why is it used?
Microsoft has leveraged its constantly expanding worldwide network of data centers to create Azure, a cloud platform for building, deploying, and managing services and applications, anywhere. Either option provides secure, reliable access to your cloud-hosted dataâone built on Microsoft’s proven architecture.
What are the Microsoft Azure Services?
Microsoft Azure comes with a range of data services: Azure Storage, Azure SQL Database, Azure DocumentDB, Azure StorSimple, and Azure Redis Cache. Below is an overview of Azure Storage, one of the most prevalent data services provided by Microsoft Azure.
Does Azure require coding?
Azure as a platform can be learned without knowing any programming at all. Although if you wish to deploy an application to Azure then you may need to write some configuration code or a deployment script. But for normal infrastructure management and other tasks you can use Azure. There are many ways to learn Azure.
Is Azure owned by Microsoft?
Microsoft Azure commonly referred to as Azure, is a cloud computing service created by Microsoft for building, testing, deploying, and managing applications and services through Microsoft-managed data centers.
Microsoft Azure – Conclusion
So fundamentally, Azure is a huge collection of servers and networking hardware running a complex set of distributed applications to orchestrate the configuration and operation of the virtualized hardware and software on those servers. It is this orchestration that makes Azure so powerful, because users are no longer responsible for maintaining and upgrading hardware because Azure does all this behind the scenes.
Today, we can access anything and everything with just a touch of our fingers. Be it global news updates or locating the local sweet shop. In this digital age, it was still a problem that Tally ERP9 software was an offline application and there was no access to it outside the desktop. To successfully conquer this problem, Mr. Ashish Agarwal came up with the TallyDekho mobile application in 2019. This application helps the user check the Tally ERP9 mobile app data anytime, anywhere.
Read more about the Tally Mobile Software, TallyDekho Founder, Company Profile, Funding, Challenges, Logo, Growth etc. here!
TallyDekho is a tally mobile app that helps the user access all the TallyDesktop App data on mobile. TallyDekho’s USP is that it uses Google Drive to store the data rather than a third party servers. The data is synced in real-time. Ownership and control of the data lie with the user only.
The app is very user-friendly and can be used by just following these simple steps-
Install the TallyDekho desktop application
Sign in with your Google account and then Authorize so that data can be saved on the drive.
Install the mobile application and create your account.
Go to Settings>Account Pairing click on Scan the QR code and scan the QR code printed on the TallyDekho Desktop app.
Desktop App will control which data to show on the mobile app.
After these steps, the respective data can be accessed on mobile.
The core belief behind this startup is that time is the most expensive resource. And so the idea is to build products that let businesses save time and create value for the business.
TallyDekho Product Video – tally mobile app
TallyDekho – Target Market
As said by Ashish, there are approximately 10 Million Tally ERP 9 users, and TallyDekho targets to win them all.
The TallyDekho team did their research with Tally Distributors and Chartered Accountants. There is X number of practicing CAs in India and each CA has Y number of average clients (Businesses). For bookkeeping 95%+ business use Tally ERP.
The team currently doesn’t have the exact numbers. But since government policies are forcing businesses to come into the mainstream, the requirement for the organized structure is increasing. And when it comes to accountancy in India, you can’t ignore Tally ERP.
TallyDekho – Founders and Team
Ashish Agarwal is the founder of TallyDekho. Formal education has not much to do with success, which is proven yet again by Ashish Agarwal. He is a school drop out but has come up with such an innovative concept of TallyDekho. Presently Ashish is the CEO of TallyDekho.
Vishal Gupta is the CTO of TallyDekho. He holds an MCA degree, and has 15+years of experience of working with industry biggies like IBM and MTS.
Manu Saxena is the Project Head at TallyDekho. A B.Tech by qualification, Manu has 8+ years of experience with companies like CarDekho and Accenture.
Nisha Chaudhary is Project Analyst at TallyDekho and a B.Tech by qualification.
The founding team has worked together in different projects for five years before starting TallyDekho.
Regarding the division of responsibilities, Ashish takes care of overall execution. Vishal looks after the entire tech and data part. Manu looks after the whole application and tech team and Nisha is taking care of operations and business development.
The idea and inspiration came from small businesses, where they don’t have a full-time accountant. The founders took insight from the fact that accounting is the heart of any business and they needed to create something to bring it in the control of business owners.
As we know, Tally ERP is offline, and already has a big market as of today. So they discussed this problem with a few business owners and chartered accountants and then developed a prototype and did a small market test.
The initial idea was to create an application for tally reports and GST return/airway bills etc. But when they stepped into the market, they realized that this product can solve a serious problem and can benefit businesses in various aspects but it was important to keep the application lean and clean. Since every piece of information is not required, it took them time to understand the volume of need. Because overburdened information kills the real idea.
The founding team discussed the idea with their business friends, chartered accountants, and few accounts professionals. However, it was not accepted by all at once and it took effort to make people understand.
Initially they could not understand the importance. But when we explained how you can make decisions on expenses, how you can save late fees to departments. And it has lot of value. Then they had ore ideas on importance of this solution – Ashish says
TallyDekho – Name, Tagline and Logo
The idea behind the name âTallyDekhoâ is the fact that people see their reports on mobile. The team always wanted Hindi touch to the name as the product was mainly designed for small and medium businesses. Hence they decided the name to be ‘TallyDekho’.
When they thought about the tagline and discussed it with the team, everyone suggested that it is related to the account so they can use ‘Hisaab-Kitaab’. Another one said the data can be seen on fingertips so ‘Ungliyon’ word can be used and finally they came up with “Hisaab Ungliyon Pe“.
Also, they came up with one more tagline while discussing the introductory video, as they are accessing the accounting data with security so the tagline becomes ‘Ab karein Hisaab, Data ki Suraksha ke sath‘.
TallyDekho Logo
TallyDekho – User Acquisition
With their experience with other ventures, they knew that a good product only needs word of mouth marketing. And they did the exactly that. In just 2 hours of campaign 500+ chartered accounts and 200 businesses signed up with them.
TallyDekho – Business Model and Revenue Model
The  is subscription based. They are looking at somewhere between INR 999 to 1499 per user for an annual subscription. They also have re-seller margins since they are the front face of the product so they are considered equal partners.
TallyDekho – Startup Challenges
Requirement gathering was a problem since every business is unique in its nature of work. It was a difficult task for them to understand common problems from all businesses and deliver them a standard product.
TallyDekho – Funding and Investors
In 2019, TallyDekho raised an undisclosed amount of seed funding from Mr. Nirmal Bardiya, an investor from Jaipur.
There are two chartered accountants in the TallyDekho advisory board, who guides them on various aspects.
TallyDekho – Future Plans
TallyDekho is targeting the 10 Million Tally Users in the country and abroad. They want to have maximum market share and increase product utility by further business offerings.
TallyDekho – FAQs
What year did Tally Software start?
In 1986, founded by Tally Solutions.
What is ERP?
Enterprise resource planning (ERP) is the integrated management of main business processes, often in real time and mediated by software and technology.
Who is the founder of TallyDekho?
Ashish Agarwal is the founder of TallyDekho.
How can I get Tally in Mobile?
Just follow 3 steps:
Download the desktop app on the PC where your tally is installed.
Create your account and select companies you want to see on your mobile.
Download the mobile app and sign-in using the same credentials
Which is the latest version of Tally?
The latest version under Tally ERP 9 Release 6 series is Release 6.2, which was launched on 29th October, 2017.
Uploading fresh, trendy videos and content on YouTube arenât just enough when viewers just donât consider them for browsing. And as a result, your content score will go down.
Resourceful and exciting content is the prime key to unlock and reach the top of the SEO list on YouTube.
Presenting, Tubics! Your Prime Key to gather audience, viewers and to rank at the top of the SEO Content Charts. Also, grab Tubics Appsumo deal and save thousands of dollars.
Tubics is a SaaS-based online tool that helps YouTube content creators in boosting and optimizing the content on YouTube, collect more of crowd and views, and to get better rank on search engines.
Tubics offers channel analysis, SEO recommendation, Keyword tracking, keyword suggestions, tag generations, and more.
Tubics helps in examining the SEO performance of your content and video.
It also provides you the best possible keywords to increase views on your channel and keep track of your keyword ranking with every content upload.
Tubics Founder
Tubics
Founded in
2017
Tubics Crunchbase Ranking
#33,250
Tubics Total Funding
âŹ250k
Tubics Features
Auditing and Analysis
Tubics conduct a thorough analysis of your YouTube SEO content and will let you know how your content is set up, what changes you need to make, how your videos are going, responses of the audience, so you can work on minuses and put extra efforts on pluses.
YouTube Keyword Ranking
Less crowd on your channel directly indicates less optimal keywords youâre putting with your content.
Tubics will collect the best possible keywords from tags for your content and overall result on the SERP charts, so you can improve your SEO data on your channel.
Youtube Ranking Factors
Stop taking the load for not getting a desirable rank in YouTube charts.
Use Tubics because it gives you a helping hand to make changes for better content and results in getting good grades in YouTube SEO Charts.
YouTube Tag Generator
The description of the content is as essential as data recorded in the video.
Tubics will perform real-time content scanning to optimizing your metadata, viz., YouTube titles, tags, and description. So you can have traffic at large on your channel.
URL based Insights
In Tubics all you have to copy-paste the link of your YouTube video to get detailed insights of your content with 15 key factors that are important in terms of on-page SEO.
Insights always led you to action steps on closing up the loopholes.
YouTube SEO Action-Plan
Tubics will prepare tailor-made insights report for your SEO action-plan to get you good health of your channel as its reports are 200% focused on your YouTube SEO content.
Each report has task recommendations that help you in taking the necessary steps to improve your SEO performance.
A/B Test based Thumbnails
Tubics has this fantastic feature named as A/B testing that helps you in comparing two pictures and generates insights about their performance, plus recommends which one is more capable of scoring.
Small, Medium and Large Ad Agencies, Marketing Freelancers & Lead Generation Companies
Starting Price
$29/month
$499/month
Overall Rating
4.6/5
4.4/5
Ideal No. of Users
1000+
2-1000
Auditing
YES
NO
Content Management
YES
NO
Competitor Analysis
YES
NO
Tubics Review
Tubics Review
Tubics analysis tool is an easy and prime key for businesses to gain more traffic, more views, better recommendations, improvised insights, video performance, audience responses, and more.
Recommendations and helpful Tasks make Tubics a more desirable tool to content creators for getting tricks of optimizing their channel performance.
Users get to upload keywords in bulk to get a good rank on SEO charts. Also, Tubics helps in maintaining a brand reputation in the market by giving helpful ideas on how to improve clicks, thumbnails, keyword inputs, and more.
In order to attract more traffic to your channel and getting an amazing idea for improving the performance of your SEO content and your channel, You should opt for Tubics.
Tubics will always provide you with a complete examined report of your insights with recommendations and the best solution that helps in improving your channel visits, clicks, and views.
Donât stop here. Go for Tubics. Get reports. Work on it. And Bang! Rank on SEO charts. Easy.
Frequently Asked Questions (F.A.Q)
What is Tubics? Tubics is a cloud-based SaaS tool for brands and content creators on YouTube. It helps them in analyzing, recommending, and boosting the content on their channel.
Does Tubics provide tags for YouTube content? Yes. Tubics recommends all the best possible ranking tags for your content.
Is Tubics suitable for beginners? Yes. Tubics is suitable for everyone as it is easy to use.
Is Tubics safe?
Yes. It is safe.
Does Tubics offer a free trial? Yes. Users can go for a free trial for Tubics.
Is there a free plan available for Tubics? Yes. There is a free plan for Tubics but with limited features in it.
Parnas Ghosh
