Tag: SaaS Products

  • Top 8 Best Online Collaboration Tools & Team Collaboration Platforms for 2025 — Free & Paid Shared Workspaces

    Collaboration is an act of co-working to obtain a certain result or outcome. It can be anything from baking your favorite pie to a new product launch. As easy as it may sound, collaboration has not been that easy for individuals, teams, and businesses, and it is nobody’s fault either.

    The ever-changing digital landscape, umpteen social apps, devices & platforms have spoiled us for choice. The wild digital freedom can inhibit collaboration if not used wisely.

    Effective team collaboration is crucial for the success of any organization, whether it’s a small startup or a large corporation. Teams want to be able to contact one another to highlight and discuss the shared work that’s taking place within your product. Enabling the ability to add people to projects will help with this collaboration, as well as showing which users are working in which spaces and allowing users to comment and suggest. With the rise of remote work and distributed teams, it has become more important than ever to have the right tools in place to facilitate collaboration and communication between team members. In this blog post, we will explore some of the best online team collaboration tools available today.

    Importance of Team Collaboration Tools:

    The need for a simplified and single collaboration platform is essential as it is a place where you can:

    • Get all your team members together (no matter how dispersed they are)
    • Easily exchange and brainstorm ideas
    • Real-time review of progress
    • Ensure everyone understands the same thing. Understanding True Project Requirements!
    • Everyone does exactly what is required

    Best Online Team Collaboration Tools:

    Team collaboration tools can help teams to communicate more efficiently, collaborate on projects, and stay organized, no matter where they are located. Whether you are looking for a messaging platform, a project management tool, or a video conferencing solution, there is a tool out there that can meet your needs.

    So, let’s see some of the best tools that are available to boost team collaboration:

    Sr. No. Tool Pricing Best Used For
    1 Asana Free plan, Paid from $10.99/mo Project & task management
    2 Calendly Free plan, Paid from $8/mo Scheduling meetings & appointments
    3 Confluence Free plan, Paid from $5.75/mo Team documentation & knowledge base
    4 InVision Free plan, Paid from $7.95/mo Design collaboration & prototyping
    5 Google Docs Free Collaborative document editing
    6 Zoom Free plan, Paid from $14.99/mo Video conferencing & webinars
    7 Trello Free plan, Paid from $5/mo Visual task & project tracking (Kanban)
    8 Slack Free plan, Paid from $8.75/mo Team messaging & real-time collaboration

    1. Asana

    Website Asana.com
    Founded In 2008
    Headquarters San Francisco
    Rating 4.5 out of 5
    Free Trial Available
    Asana - Best Team Collaboration Tool
    Asana – Team Collaboration Tool

    Asana was founded in 2008 by Facebook co-founder Dustin Moskovitz and former Google and Facebook engineer Justin Rosenstein. Asana is a highly intuitive project management SaaS that helps teams track and assign tasks, visualize timelines, and report on productivity.

    Evidence of Asana’s effectiveness can be found in its explosive growth. Calculated of January 2021, Asana had more than 1.5 million paid users, with a total user count of 30 million users. Asana has joined the list of unicorns with its most recent revenue calculated to be approximately $227 million as of 2021.

    Best of all, the tool makes it easy to visualize the progress being made on a diverse array of projects and individual tasks across the organization.

    Features of Asana

    • Boards feature that always prioritizes the most important task by providing an overview of all tasks that need to be completed.
    • You can use the calendar view to plan for the whole week by simply assigning a task on each day.
    • It helps to put your workflow on autopilot to save time in creating tasks.
    • The task cannot be marked as complete until its dependent tasks are completed. To use this feature, you need to create task dependencies.
    • Provides a powerful dashboard that gives insights into the progress of the task.

    Pros:

    • 200+ integration options
    • The free plan is available
    • Workflow builder to create a workflow
    • Templates are available
    • Live chat support
    • Simple user interface

    Cons:

    • Limited templates
    • Copy and paste functionality doesn’t work properly

    Pricing:

    Plan Yearly Price Monthly Price
    Basic $0/month $0/month
    Premium $10.99/month $13.49/month
    Business $24.99/month $30.49/month


    Try Asana For Free

    2. Calendly

    Website Calendly.com
    Founded In 2013
    Headquarters Atlanta
    Rating 4.7 out of 5
    Free Trial Available
    Calendly - Business Collaboration Tools
    Calendly – Business Collaboration Tools

    One of the challenges of having offices and remote teams across the globe is scheduling convenient times for virtual meetings and chats. Calendly eliminates the back-and-forth often associated with scheduling.

    With Calendly, each member of your team gets a dedicated URL for a calendar showing his or her availability and allowing other team members to request an appointment at a suitable time.

    Team members can also share their availability with clients through Calendly, either through their URL or by embedding their calendar on a website. For Asana users, Zapier offers extensive integrations with Calendly, and Calendly also syncs with all of the popular calendar apps, eliminating both unnecessary data entry and the possibility of double-booking.

    Features of Calendly

    • You can set your availability; it only allows users to book meetings on the date and time set by you.
    • It automatically converts time zones and makes it easy to schedule meetings with people in different time zones.
    • You can customize the look of the Calendly landing page with your own brand logo.
    • It sends email reminders to attendees so that they don’t miss the meeting.
    • The embed feature of Calendly allows you to embed your appointment booking link on your website.
    • It allows both one-on-one and group meetings based on your requirements.

    Pros:

    • Seamless integration with other calendars
    • Helps to ask questions of the invitees
    • Stripe and PayPal integration to receive payment
    • A browser extension is available
    • Easy-to-use
    • The free plan is available
    • Video tutorials are available to help you learn the tool

    Cons:

    • Some users experienced that the app crashes occasionally

    Pricing:

    Plan Yearly Price (Save 20%) Monthly Price
    Basic $0/month $0/month
    Essentials $8/month $10/month
    Professional $12/month $15/month
    Teams $16/month $20/month
    Enterprise Custom Price Custom Price

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    3. Confluence

    Website www.atlassian.com/software/confluence
    Founded In 2013
    Headquarters Pittsburgh
    Rating 4.5 out of 5
    Free Trial Available
    Confluence - Online Collaboration Tool
    Confluence – Online Collaboration Tool

    Atlassian’s Confluence offers much of the functionality of Asana (for project management) and Google Docs (collaboration on text documents), but it is most useful as a knowledge base. For example, Standard Operating Procedures (SOPs), employee reference forms, and client forms all live in Atlassian’s Confluence.

    Confluence also acts as an effective human resources portal. Employees can request time off, perform monthly self-evaluations, and complete many other repeatable processes that an admin defines as being within the Confluence platform.

    Features of Confluence

    • Administrators can set permissions and restrictions on who can view, edit, or create content.
    • Seamlessly integrates with a wide range of other tools and services, such as Jira, Trello, Slack, and Microsoft Teams.
    • It provides a flexible and customizable structure for organizing content, pages, spaces, and labels.
    • Text editor to format the content and add links, tables, and macros.

    Pros:

    • The free plan is available
    • Knowledge base articles to learn
    • Ready-to-use templates
    • Wide range of integration
    • Provides seamless collaboration

    Cons:

    • Steep learning curve
    • Limited integration with Office 365

    Pricing:

    Plan Yearly Price (Save 20%) Monthly Price
    Free $0/month $0/month
    Standard $580/year $57.50/month
    Premium $1,100/year $110/month
    Enterprise Custom Price Custom Price

    4. InVision

    Website www.invisionapp.com
    Founded In 2011
    Headquarters New York City
    Rating 4.6 out of 5
    Free Trial Available
     InVision - Team Collaboration Tool
    InVision – Online Collaborative Workspace

    For digital entrepreneurs, user experience (UX) design is almost always of vital concern. But design is notoriously difficult to talk about, particularly if you have multiple stakeholders involved in giving feedback, and they’re not in the same room.

    InVision is a SaaS app used by companies such as Amazon, Airbnb, and Netflix to build interactive and responsive prototypes without writing a single line of code. InVision’s tools are designed to be intuitive even for users without a design background.

    Users can mark up design drafts within the InVision app or utilize its integrations with Slack and other messaging tools to easily share feedback directly onto the design draft itself, making it much easier to associate comments with specific UX elements. As Aaron Walter, director of UX at MailChimp, says in InVision’s intro clip, when it comes to UX design, “InVision is a faster way to certainty.”

    Features of InVision

    • Designers can export their designs to developers in a format that can be easily implemented in code.
    • It helps to create and manage design systems that ensure consistency across the whole design.
    • Real-time collaboration with teammates and establishing a healthy workflow using comments and feedback.

    Pros:

    • The free forever plan is available
    • Integration with Figma, Adobe XD, and Asana
    • Single-sign on
    • Multi-factor authentication
    • Knowledge base article
    • Free templates to use in projects

    Cons:

    • Limited features compared to Figjam
    • Prototyping can be better

    Pricing:

    Plan Yearly Price (Save 20%) Monthly Price
    Free $0/month $0/month
    Pro $4/month $4.95/month
    Enterprise Custom Price Custom Price

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    5. Google Docs

    Website Docs.google.com
    Founded In 2005
    Headquarters California
    Rating 4.7 out of 5
    Free Trial Available
    Google Docs - Best Collaboration Tools for Teams
    Google Docs – Best Collaboration Tools for Teams

    From its humble beginnings, Google Docs has evolved into a full-fledged word processor worthy of favorable comparison with Microsoft Word, long the industry standard for content creators.

    One of the primary strengths of Docs is just how much it facilitates collaboration. The father of Google Docs, Sam Schillace, identified collaboration as “the crown jewel of hard problems.” This is particularly true when multiple people need to work together on a document.

    Traditionally, the collaboration required sending a Word document back and forth via email to multiple recipients. Keeping track of which document was the most current and combining comments and revisions from various contributors could quickly turn into a torturous process.

    Docs’ version history function eliminates the fear of saving changes. You can quickly and easily revert to any previous version of the document. Additionally, the “comment” function in Google Docs makes it easy to communicate with colleagues directly within the document. Docs also integrate with Slack, so you can receive a notification in your Slack workspace any time a comment is made or resolved within the doc.

    Features of Google Docs

    • It can be accessed on mobile devices via the Google Docs app for easy editing and collaboration on the go.
    • Google Drive storage stores all the data of documents in the cloud which is accessible from anywhere.
    • Multiple users can work on the same document in real-time and comment if some changes are required by other team members.

    Pros:

    • Free to use
    • The mobile app is available
    • Seamless sign-in using a Google account
    • Google Drive storage space
    • A variety of templates are available
    • Add-ons are available to enhance the functionality

    Cons:

    • Difficult to get customer support

    Pricing:

    Plan Monthly Price
    Basic $6.00 per user per month
    Business $12.00 per user per month
    Enterprise $25.00 per user per month

    6. Zoom

    Website Zoom.us
    Founded In 2011
    Headquarters California
    Rating 4.6 out of 5
    Free Trial Free Subscription
    Zoom - Best Team Collaboration Tool
    Zoom – Best Team Collaboration Tool

    Sometimes there’s just no substitute for meeting face to face, even if your team is distributed around the globe. Zoom is a first-in-class video conferencing SaaS app that makes it effortless to host meetings with your team, no matter where they’re located. It also makes in-person presentations location-independent, with its extensive webinar functionality.

    Video conferencing can be invaluable for reinforcing company culture. Putting faces to names and being able to do this every week helps build relationships and encourages teamwork.

    The Zoom platform integrates various features such as cloud video conferencing, online meetings, wireless content sharing, and team chatting into one unified system. Zoom allows users to seamlessly connect multiple conference rooms, include remote participants, and facilitate in-person meetings with just one touch.

    Features of Zoom

    • The host of the meeting can mute participants, remove participants, and control screen sharing.
    • It has a chat feature that empowers users to send messages to other participants during a meeting without interrupting the speaker.
    • You can create polls for getting feedback or making decisions during a meeting.
    • Participants have the option to create a virtual background that helps to hide the messy background in video calls.

    Pros:

    • Up to 1000 participants can join a single meeting
    • The free plan is available
    • Easy to use
    • Marketing tools to nurture contacts

    Cons:

    • The free plan allows a meeting for only 40 minutes

    Pricing:

    Plan Yearly Price
    Basic Free
    Pro $149.90/year/user
    Business $199.90/year/user
    Enterprise Custom Price

    7. Trello

    Website Trello.com
    Founded In 2011
    Headquarters New York
    Rating 4.4 out of 5
    Free Trial Available
    Trello - Best Team Collaboration Tool
    Trello – Best Collaboration Tools

    Trello is a simple, flexible tool for organizing tasks and collaborating with your team. Its clean design makes it easy to use, even for beginners. You can customize boards, track progress, and connect with apps like Slack, Evernote, and Google Drive.

    Features of Trello

    • Automates tasks, schedules work, and sends deadline reminders.
    • Switch between Board, Timeline, Calendar, Map, and Dashboard views.
    • Connect with popular apps for smoother workflows.

    Pros:

    • Easy to use
    • Highly customizable
    • Strong app integrations

    Cons:

    • Limited features in free plan
    • Can get cluttered with many cards
    • Basic reporting tools

    Pricing:

    Plan Yearly Price
    Free $0
    Standard $60/year/user
    Premium $120/year/user
    Enterprise Custom Pricing

    8. Slack

    Website Slack.com
    Founded In 2013
    Headquarters San Francisco
    Rating 4.6 out of 5
    Free Trial Available
    Slack - Best Team Collaboration Tool
    Slack – Best Team Collaboration Tool

    Slack is a popular platform that gives teams one place to chat, share ideas, and stay connected in real time. It boosts productivity through instant messaging, voice calls, and organized channels for different topics or teams.

    Features of Slack:

    • Built-in voice, video, and screen sharing for quick updates and collaboration.
    • Works smoothly with tools like Google Drive, Trello, Jira, and HubSpot.
    • Public or private spaces to organize discussions and keep work focused.

    Pros:

    • Easy real-time communication
    • Many app integrations
    • Organized channels for topics
    • Supports file sharing and calls

    Cons:

    • Can be distracting with too many messages
    • Limited features in free plan
    • Search history cap in free plan

    Pricing:

    Plan Yearly Price (per user)
    Free $0
    Pro $7.25/month ($87/year)
    Business+ $12.50/month ($150/year)
    Enterprise Grid Custom Pricing

    Conclusion

    Successful collaboration is an absolute necessity for any business as it grows. The right online team collaboration tools can make a huge difference in how teams communicate and work together. We have explored some of the best online team collaboration tools available today, including Asana, Calendly, Confluence, InVision, and more. Hope now you will have a better understanding of the different online team collaboration tools available, and be able to choose the right one to help your team work more effectively and efficiently.

    FAQs

    What are online team collaboration tools?

    Online team collaboration tools are software applications that help teams to communicate, collaborate, and work together on projects or tasks. These tools can include messaging platforms, project management tools, video conferencing solutions, and more.

    Why use team collaboration tools?

    There are several advantages attached to the use of team collaboration tools, some of them can be counted are transparency, effective communication, increased effectiveness of an employee, etc. These tools can be especially helpful for distributed teams or remote workers who may not be able to collaborate in person.

    Which are some of the best free online collaboration tools?

    Some of the best collaborative tools are Google Docs, Confluence, Zoom, etc.

    How can collaboration tools affect teamwork?

    Collaboration tools can improve teamwork by facilitating communication, coordination, and productivity. They provide a central platform for messaging, video conferencing, and file sharing, allowing teams to work together more efficiently.

    What should I look for in an online team collaboration tool?

    When choosing an online team collaboration tool, you should consider factors such as ease of use, the ability to integrate with other tools, security and privacy features, and the specific needs of your team.

    How can I ensure my team is using the collaboration tool effectively?

    To ensure your team is using the collaboration tool effectively, you should provide training and support to help team members understand how to use the tool. You should also set clear expectations and guidelines for how the tool should be used, and encourage open communication and feedback from team members.

  • Pabbly Connect – Now Seamlessly Integrate Your Tools

    Businesses are always in search of easier integration and better operations. By creating a smooth workflow and setting up the automation between software such as marketing tools and payment gateways, businesses can boost productivity and focus on important tasks.

    That’s when Pabbly Connect can come in handy. Pabbly Connect is a  great time-saver tool with absolutely no coding required to set up workflows and integration between the apps.

    But how does Pabbly connect work to create workflows between different tools and platforms? In this article, we have shared the working of Pabbly Connect and the types of Pabbly integration.

    What is Pabbly Connect?
    Pabbly Connect glossaries
    How does Pabbly Connect work?
    Setting up a webhook integration in Pabbly Connect
    How to use Filter in Pabbly Connect?
    What Apps Does Pabbly Connect Integrate With?

    What is Pabbly Connect?

    Pabbly Connect is an automation tool that connects two or more apps together and helps in automating the data transfer between these apps by creating the workflows.

    Using Pabbly connect, you can seamlessly transfer the data between your favourite software, SaaS tools and services without making manual efforts. Pabbly Connect helps you connect a wide range of applications together to create streamlined workflows.

    Pabbly Connect Glossaries

    Before we explain to you the working of Pabbly Connect, there are a few terms related to it that a user needs to know.

    Trigger: Trigger is the main application through which the data transfer takes place.

    Action: An action is a step where you need to add the other apps to which you want to transfer data and perform an action from that app.

    Tasks: Any action performed inside the workflow is called a task. Note that triggers are not calculated as the task. A task is considered when an action takes place in the workflow.

    Operations: Once you have set up the automation, a new check is performed after a fixed time to see if there is any new data. If there are checks after every 5 minutes, the total operations in a day would be 288. That’s why Pabbly Connect offers unlimited operations.

    Workflow: A workflow is a combination of a trigger and action steps. It may have more than one action. There are unlimited workflows but you may be charged for the actions.

    Iterator: The iterator divides various data into different variables one by one until the last value is reached. These values are passed from one action step to another if an iterator is added.

    How Does Pabbly Connect Work?

    Pabbly Connect is a cloud-based application that does not need any downloads. You can sign up and get started with a free version. The free version of Pabbly Connect offers unlimited workflows and unlimited operations so that you can create the internal workflows instantly.

    Pabbly Connect workflow is usually a 2 or 3-step process.

    The two steps are namely:

    • Trigger (If something happens)
    • Action (Do this when…)

    You can add as many action steps below depending on which apps you want to transfer the data. Besides this, you can also add filters, iterators and routers in the action step.

    Pabbly Connect gives two integration opinions; webhook and API module integration.

    With the webhook, you can connect to over 800+ third-party apps. These are the apps with which Pabbly provides direct integration. However, you will need to follow some steps to connect the trigger app to perform an action. Different trigger apps require different steps to capture webhook responses and create a workflow.

    Setting up a Webhook Integration in Pabbly Connect

    Trigger

    This is the first step to creating workflows in Pabbly. The trigger will send the data to the action step when an event occurs in the triggering app.

    Choose the app that you want to set up as a triggering app. Add the filter ‘Triggering event’ when you want Pabbly to perform the action.

    For example, if you wish to perform the action only when a new Facebook lead is generated, you can choose the trigger app as ‘Facebook’ and the Trigger event as ‘new lead’.

    Adding Facebook Lead
    Adding Facebook Lead

    While some apps may require you to perform a few steps through the external apps to capture the webhook response, some triggering conditions or apps do not require any steps to capture the response.

    Here are some examples of Triggers:

    • When a customer purchases something from PayPal.
    • When someone submits a form on Pabbly form builder of another form builder that you chose.
    • When a new user books an appointment.

    Actions

    An action is performed when the required event occurs inside the trigger app. By choosing the application and what action you want this app to perform, you can integrate these two apps together.

    Adding a subscriber using Discord
    Adding a subscriber using Discord

    A filter tells the data that type of data you wish to send.

    Here are a few examples of actions inside the Pabbly Connect workflow:

    • Add the new lead to the email list inside MailChimp
    • Share files through Dropbox
    • Set up welcome SMS through Twilio

    You can also set the conditional filters to perform the task only when a specific action occurs.

    Let’s consider an example where a user wants to add a new contact to the email list when a new charge occurs through Stripe.

    Step 1: Choose the trigger app ‘Stripe’ and select the trigger event as ‘New Charge.

    Creating trigger event using Stripe
    Creating trigger event using Stripe

    Step 2: Go to Stripe’s webhook settings section and add the new endpoint by clicking on ‘Add endpoints’.

    Step 3: Copy the webhook URL and paste it into the endpoint box. Also, choose the ‘charge. succeeded’ as the events to send responses.

    Adding Webhook
    Adding Webhook

    Step 4: After adding the endpoint, click on the ‘Capture Webhook Response’ button to connect Stripe with Pabbly Connect.

    For this, you need to make a test payment.

    Step 5: Make a test payment through Stripe by selecting the email, name, currency and adding a new customer.

    Adding a new payment and customer
    Adding a new payment and customer

    Step 6: After adding all the required information, click on Submit payment to perform a test payment.

    Submitting Payment
    Submitting Payment

    Step 7: Once you have made the payment, your trigger app will be connected to Pabbly Connect.

    Step 8: Next, connect the action app with your Pabbly Connect account by choosing the app that you wish to integrate.

    For instance, select MailChimp as the action app and choose the action to perform.

    Selecting the action app - MailChimp
    Selecting the action app – MailChimp

    Step 9: Once you click on Connect, you will be asked to integrate the API keys from the action apps to Pabbly Connect. Follow the steps as mentioned.

    Adding a new connection in MailChimp
    Adding a new connection in MailChimp

    On clicking ‘Save’, your action app will be integrated with the trigger app. Thus, a new workflow will be created between these two apps.

    You can further add more action steps if you wish to transfer data from this second platform to the third one.

    You can add as many action steps by clicking the ‘+’ button. Choose the application to connect and the event for which you want to perform the action.  

    Selecting the action app - Agile CRM
    Selecting the action app – Agile CRM

    What makes Pabbly Connect easy to use is that it gives a step by step guide on how to connect the specific apps to the workflow.

    Different actions and events may require different steps to perform and connect these apps. But, the basic idea behind the workflow creation is to smoothly transfer the data between these apps and reduce the time and effort.

    Another method of integrating these apps is via the API module.


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    How to Use Filter In Pabbly Connect?

    Filters can be used in the action step to perform an action only if a specific field in the platform is selected.

    Let’s say, you wish to gather data from a specific gender using your form. Once you’ve selected the trigger app as any form builder, connect it to the Pabbly Connect and then add action as ‘Filter’.

    Select the Filter field as ‘Gender’ and choose ‘equal to’ from the drop-down. Enter the value as ‘female’ or ‘male’ whichever you want to capture.

    You can connect the trigger app like form builder with an action app such as Google sheet to collect only the responses from a specified gender. Thus, Pabbly Connect can also streamline your task of filtering the conditions.

    What Apps Does Pabbly Connect Integrate With?

    Pabbly Connect offers integrations with over 800 different apps. Pabbly Connect seamlessly integrates with apps including:

    • Marketing
    • CRM
    • E-Commerce
    • Helpdesk
    • Payments
    • Web forms
    • Collaboration

    These include apps such as 123 form builder, Agile CRM, HubSpot, Zendesk, Stripe, PayPal, Slack, Ninja Forms and many others. Check out the full list of integrations here.

    Conclusion

    Pabbly Connect is an amazing workflow creation software that helps you integrate various apps together and enable you to perform actions. In fact, it is one of the best Zapier alternatives at present.

    What makes it better than Zapier is that it allows unlimited operations and allows actions as a task. This makes it more affordable than Zapier. Plus, setting up the trigger and action is fairly easy since you get the step by step guidance on how to set up the action.

    Above all, Pabbly Connect offers 100s of helpful guides and video tutorials to help you understand how the integration works. You can sign up and start with Pabbly for free and perform 3x workflows as compared to other similar apps!

    FAQs

    What does Pabbly Connect do?

    Pbbly connect lets you integrate 800 plus tools and helps you streamline your workflow.

    How much does Pabbly cost?

    The basic plan of Pabbly Connect starts at $10/month and goes upto $40/month

    Is Pabbly Connect Free?

    No, but Pabbly Connect provides unlimited workflows, operations and 100 tasks per month for free.

  • Tips to Increase Customer Engagement for SaaS Startups

    Engaging Customers and adding value to their satisfaction level brings positive business outcomes. When customers are happy with the products and services they receive, they are more likely to be loyal to the brand.

    In the SasS Startup ecosystem, where companies of different shapes and sizes are the customers, increasing Customer Engagement and building good relationships with the customer base to foster brand loyalty and awareness becomes the necessity for the business’s survival.

    Here are the ideas shared by SaaS Entrepreneurs on increasing customer engagement for SaaS Startups.

    Shayak Mazumder, Co-founder, Eunimart

    SaaS startups, unlike other apps, have only their core product as their asset. In Ola, cars are their primary asset. In Oyo, it’s hotels and a number of rooms. In Eunimart, it’s our product. As such, thinking through the following is key to increasing customer engagement.

    • The user personas on the platform need to be defined in detail. We have to build for very specific people, and not everyone.
    • The user journeys need to be defined in detail. Other apps need not have opinions about how people will journey through their app. But, SaaS startups must know the user journey and make it easier at every step for the user to achieve success.
    • In-app messaging customized to each user and their usage patterns is extremely important.
    • Creating a community-based engagement for users to find more value is the last step.

    All of the above require the platform to collect data about every step of the user’s journey.

    Robin Das, CEO, Brandintelle

    Robin Das - CEO of Brandintelle
    Robin Das – CEO of Brandintelle

    Here are certain things you could do to increase customer engagement-

    • It’s very important to build a relationship between the Founder & the customer. This could be F2F, via email or even via e-meetings. This might not be scalable but has a really large impact when it comes to building customer loyalty and increasing their engagement.
    • Enable your product with tools to help the customer explore all the features in your product. This could be via tooltips, tours, checklists etc.
    • Product updates & blogs are a great way for your customer to know what is going on in the product.

    Pramod Gummaraj, CEO, Aprecomm

    Be flexible & innovative not just with the product offerings but also with the Pricing. Each market has its unique challenges in terms of affordability when comes to adapting to new technologies. It is important to understand these challenges and come up with a portfolio of modular product options that can cater to requirements based on Geographies and market sensitivity.

    Penetration and Upsell strategies are especially important to get customer engagement. At Aprecomm we also educate customers about SAAS (Software as a Service) model and how it makes a difference (simplified deployments, easy manageability, elastic, etc.) compared to legacy deployments.


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    Arjun Gupta, Founder, Courseplay

    As a B2B SaaS Startup,  I would define customer engagement as the adoption of end users on our platform. To increase customer engagement we look at 3 core attributes (AND) at Courseplay:

    Awareness: Do people even know your product exists and what it’s for? Spend time to invite users to use the product, communicate the value proposition visually and make sure they have heard what you have to say. Communicate the “What’s In It For Me” story loud and clear.

    Navigation: Do they know what to do and where to go once they are online? Make it intuitively clear where users have to click and avoid having to explain it in a manual.

    Delight: Deliver a surprise or a wow factor to hook users and keep them coming back for long term engagement. Only after you have mastered the first two points, invest in beautiful layouts, quicky messages and smooth animations to make your users fall in love.

    Shreyan Gandhi – Director and Co-founder, Comket Solutions

    Shreyan Gandhi - Director and Co-founder, Comket Solutions
    Shreyan Gandhi – Director and Co-founder, Comket Solutions

    The concept behind customer engagement is self explanatory, you have to provide the consumer with something to engage with! If your service has multiple options for active user engagement your outcome will always result in higher engagement. With tap1ce we’ve provided a reward system that enables our users to earn points based on their usage. They can redeem these points to avail discounts on our Tap1ce store as well as use the points to renew their subscription for the following year.

    Sarvagya Mishra – Co-founder & Director, SuperBot (PinnacleWorks)

    Sarvagya Mishra - Co-founder & Director, SuperBot (PinnacleWorks)
    Sarvagya Mishra – Co-founder & Director, SuperBot (PinnacleWorks)

    The use of the latest technology is something that is required for all SaaS startups to increase their customer engagement. Staying in touch with the customers is very important, and products like SuperBot suffice this need by allowing businesses to pay automated reminder calls, new offers, feedback collection calls, etc. If a solution is increasing your productivity, then it is not just an expenditure but an investment.

  • SaaS Founders on Deciding Product Pricing

    Pricing plays a vital role in building relationships between the startups and customers. The business’ goal is to get a greater profit, while customers want to get value for money services. The pricing needs to be optimized in a way that business and customers both get benefitted.

    Here are the strategies shared by entrepreneurs of SaaS startups on pricing their Saas Products. Read to learn their SaaS pricing strategies.

    Shayak Mazumder, Co-founder, Eunimart

    Most subscription products need to be priced at a point that it doesn’t make it difficult for the users to continue using the platform. This means that SaaS pricing shouldn’t be more than 10% of the value that the user generates from the platform. So, if a user generates $1mn in GMV, their actual margins or revenues will be $150K approximately. As such, SaaS pricing cannot exceed $10K.

    Robin Das, CEO of Brandintelle

    Robin Das - CEO of Brandintelle
    Robin Das – CEO of Brandintelle

    Here are certain things you could look at when it comes to pricing of your SaaS product-

    • Analyze your products value addition in terms of efficiency increases for your customer. This is one of the main metrics via which you can demand a certain price.
    • Your pricing should not only be a function of your costs, but also a function of your value contribution. A good mix of these two is what you should target for.
    • Study your competitors. This can be a great benchmark. Note that your competitor’s need not be other SaaS tools. They could also just be more manual ways of doing the same thing your product does in a better way.

    Pramod Gummaraj, CEO, Aprecomm

    We considered 3 main factors during Product pricing:

    ROI (return on investment) the product generates – This comes from the market study and talking to customers and understanding how much a product like ours can save time & money and propel business expansion.

    Competitive pricing – Our product was innovative in the industry and hence competition comparison was not available

    Need – Whether our product is Good to Have or Must Have. We found the customers and markets where Aprecomm’s product is a must have and hence we could draw premium pricing.

    Arjun Gupta, Founder, Courseplay

    This is tough and it’s still very hard. For us it ultimately came down to value. We asked ourselves what customers would be willing to pay for our product and tweaked it every quarter based on customer feedback. We still revise Courseplay’s pricing each quarter for new customers and once a client is closed at a certain price point, that pricing is locked in for them.


    SaaS Pricing Guide: How to Decide the Right Price for your SaaS Product
    Deciding the right price for your SaaS product is not easy, a lot of research goes into it. So, here’s a strategy to help you decide the right price for your SaaS product.


    Shreyan Gandhi – Director and Co-founder, Comket Solutions

    Shreyan Gandhi - Director and Co-founder, Comket Solutions
    Shreyan Gandhi – Director and Co-founder, Comket Solutions

    We want tap1ce not to be a lifestyle product, not something only a niche audience can use. We’ve priced our product solely on the basis of the cost it takes to keep your links safe and encrypted. We’re only charging our consumers for the service we provide.

    Sarvagya Mishra – Co-founder & Director, SuperBot (PinnacleWorks)

    Sarvagya Mishra - Co-founder & Director, SuperBot (PinnacleWorks)
    Sarvagya Mishra – Co-founder & Director, SuperBot (PinnacleWorks)

    The SaaS products are requirement based products. However, the price bracket is curated encompassing several factors like the features, the quality of the technology, thorough market research, services required by the client, and lastly the RoI that the product offers in the end.

  • SaaS Startup Founders on Deciding Features for MVP

    Understanding customers is the key to selling your product in market. Gaining an understanding about your customers’ interest in your product gives you an idea of getting success in the market. A minimum viable product (MVP) is a minimal version of a product for early customers. It helps in validating a product idea in the early stage of product development. An MVP should have enough features to be usable by early customers which can help in learning about customers and the market.

    Here are insights shared by entrepreneurs on how to decide the features for MVP to get to the market fast.

    Shayak Mazumder, Co-founder, Eunimart

    Shayak Mazumder, Co-founder, Eunimart
    Shayak Mazumder, Co-founder, Eunimart

    Studying the customer profile will tell us the intersection between what are the biggest problems, the most in-demand solutions, and our USP. This intersection set is the prioritized list of features needed to go to market early.

    Robin Das, CEO of Brandintelle

    Robin Das - CEO of Brandintelle
    Robin Das – CEO of Brandintelle

    Here are certain ways you can decide what to keep in MVP-

    • Groom your backlog using good product prioritisation techniques.
    • Make sure your do not spend too much time in building complex features and focus more on quick releases.

    Pramod Gummaraj, CEO, Aprecomm

    Pramod Gummaraj - CEO, Aprecomm
    Pramod Gummaraj – CEO, Aprecomm

    Aprecomm is solving everyday problem faced by the general Internet customers. Domain Expertise and firsthand experiences faced by our teams helped us to select the MVP. As technologists, we tend to focus on overly sophisticated features and think that would be the key differentiating factor, but they may not be the need of the hour to the customer. This is where we must think very differently. Reach out to customers and talk to them. Mostly, it would be 3 out of 10 features that you have planned that are what the customers’ needs. At Aprecomm, we have focussed on these features as our MVP to hit the markets faster.

    Arjun Gupta, Founder, Courseplay

    Arjun Gupta, Founder, Courseplay
    Arjun Gupta, Founder, Courseplay

    This brings me back to my first answer – talk to your customers. They will tell you which features are nice-to-have and which features are must-haves. Cut out all the nice-to-haves (and half of the must-haves) and you’ve got yourself an MVP. When we first launched Courseplay we only had the bare minimum learning features on the web. Our employee experience suite for coaching, mentorship, individual development plans, behavioral scorecards, mobile apps, chatbots all came later on. You will be surprised by how little you need to launch the MVP. Stay minimal and stay agile.

    Shreyan Gandhi – Director and Co-founder, Comket Solutions

    Shreyan Gandhi - Director and Co-founder, Comket Solutions
    Shreyan Gandhi – Director and Co-founder, Comket Solutions

    Because building the software product is always an ongoing process, it makes sense to start with features available at the moment. We’ve adapted the same philosophy in our release timelines. Currently the card allows you to share all sorts of links, but other integrations such as loyalty reward points, multi-brand store to redeem points and other products are to be launched in the 2nd phase. The iOS and android applications too have been scheduled in phase 2 since, our web based platform allows for a dynamic experience without them.

    Sarvagya Mishra – Co-founder & Director, SuperBot (PinnacleWorks)

    Sarvagya Mishra - Co-founder & Director, SuperBot (PinnacleWorks)
    Sarvagya Mishra – Co-founder & Director, SuperBot (PinnacleWorks)

    The features which are of utmost necessity to launch the product and get the execution in the process are the ones to keep in MVP. The refinement and addition of features and the evolution of the product is a never-ending process. And if we plan on launching the product only once all the features are live, then the product will never be launched at the right time to capture the market.

  • Tips for Increasing Customer Retention Rate for SaaS

    Attracting and gaining customers and making them loyal to our brand so that they remain our customers- is the greatest goal of any business. Loyal customers are more profitable for business. They provide positive feedback and help in marketing your brand. Through loyal customers, businesses can gain new customers through referrals. So, increasing customer retention rate becomes fundamental for all businesses.

    Some of the entrepreneurs from SaaS industry shared their point of view on increasing customer retention rate. Read to get insights on increasing customer retention rate for saas startups.

    Shayak Mazumder, Co-founder, Eunimart

    Shayak Mazumder - Co-founder, Eunimart
    Shayak Mazumder – Co-founder, Eunimart

    The rate of  customer retention can be increased by:

    • Value-based pricing
    • Ensuring that customers unlock value the fastest

    Robin Das, CEO of Brandintelle

    Robin Das - CEO of Brandintelle
    Robin Das, CEO of Brandintelle

    Here are certain things you could do to increase customer retention rate-

    • Invest in research and build the product experience best suited for your target audience. If your audience is CXO’s or millennials, the entire experience from no of clicks to the colour themes matter more than you can imagine.
    • Hear from your customer. Build continuous feedback channels via chats, NPS surveys and user interviews and let your customers speak.
    • Be clear on your products core value proposition (CVP). If the CVP resonates with the customer then the likelihood of the retention is high.

    8 Ways To Provide Better SaaS Customer Experience In 2022
    If you want to provide your SaaS customer with an exceptional customer experience, follow these 8 ways.


    Pramod Gummaraj, CEO, Aprecomm

    Pramod Gummaraj - CEO, Aprecomm
    Pramod Gummaraj – CEO, Aprecomm

    Each customer is unique. As Aprecomm is a B2B Player, Account based Strategy has produced incredibly superior results. Engage your Customer Support Team and Post Sales Teams to have regular interaction with the customers. Try to get some testimonials and feedback from the customers at regular intervals. This feedback should drive part of your product innovation and requirements. Aprecomm believes in delivering high quality products and have built a strong customer support team to enable high customer retention.

    Arjun Gupta, Founder, Courseplay

    Arjun Gupta - Founder, Courseplay
    Arjun Gupta – Founder, Courseplay

    Identify your core metric and protect it at all costs. As a B2B SaaS platform, the adoption rate, i.e. the percentage of the number of users online in the month against the total user count, is the single most important number for Courseplay and we are in a battle of life and death trying to get it to 100%. This metric is the single biggest factor to decide if the customer is going to come back or not. There will be other factors also, but since you asked for only one tip, if users are using the platform, the client will not be able to point any fingers at you. So find ways to get users to log in every day to keep reaping those sweet B2B SaaS bucks.

    Shreyan Gandhi – Director and Co-founder, Comket Solutions

    Shreyan Gandhi - Director and Co-founder, Comket Solutions
    Shreyan Gandhi – Director and Co-founder, Comket Solutions

    The most effective way that works for us is constant innovation, we’ve found that providing them with additional services results in a high retention rate, because then the consumer gets something they weren’t expecting and they also have something to look forward to. Along with our Tap1ce card we provide our consumers with sharable QR codes&Links that will enable them to share their profiles over long distances. They can also use our QR generator to generate QR codes for other links as well. And we’re going to keep adding features that will help us achieve a greater retention rate.

    Sarvagya Mishra – Co-founder & Director, SuperBot (PinnacleWorks)

    Sarvagya Mishra - Co-founder & Director, SuperBot (PinnacleWorks)
    Sarvagya Mishra – Co-founder & Director, SuperBot (PinnacleWorks)

    Customer retention relies on two very important factors which include:-

    • The quality of the product/service you are offering.
    • The relationship you maintain with them.

    In the absence of either of the two, customer retention becomes a big challenge. The product/service relies on the hand of the development team. But if the product is good and still the client isn’t retained then it could be due to a communication gap, which is a grave issue. In which case, it is imperative to have a strong communication channel in place that covers all their queries 24×7, collects their timely feedback and improves upon them. These two when sustained would help maintain a healthy relationship with the clients and boost the customer retention rate.