Today, almost every next application uses a subscription model for its digital streaming. Although the subscription model doesn’t need any specific introduction, basically you pay some amount of money and unlock premium content on various applications.
From TV shows to music, you can have a subscription to anything you want. In fact, many companies even offer household products and food under their subscription packages. Here, a question arises! How has this subscription model become this successful and popular?
The subscription business model is entirely based on customers’ preferences and services. If the services for the customers are good, they stick to the company and become loyal customers by buying the subscription package. That’s why keeping the customers happy and satisfied is a necessity in a subscription model.
The subscription models are very effective and bring great advantages for the service provider. And it is expected for the upcoming years, companies with subscription-based business models would experience more success and fame. And that’s what we are discussing through this article! In this article, we will cover the history, present, and future prospects of the subscription model. Let’s get started!
Subscription-based business models work on investing in the compounding price of customers’ connection and loyalty. Therefore, an immense and continuous source of revenue is formed. As long as the customers will buy the subscription package, the company will continue generating more money.
The subscription business model has come a long way from Western European cities, used for clean drinking water delivery, grains delivery, and even exotic vegetables and fruits. This model has emerged as one of the most significant and famous business models for various retailers and companies in the global market. It is a business model that is bound to change depending upon the market and demand.
In the early 17th century, the subscription business model first came in public appearances and came well-documented. After that, the Subscription business model grew on a larger scale and diversified into broad categories of services and goods.
Then, by the time of the 20th century, subscription packages were available in every sector like newspapers and magazines, and with time, they evolved more promptly and gained importance in the market.
Today, the subscription service business model works by utilizing advanced technology and offering great services to the customers through it.
Today, the subscription model has made a very successful image in the market. Many prominent companies have opted for the subscription-based business model which resulted in great success.
When it comes to market share, the business model is attaining acceptance at the global level, day by day. As the financial acumen of people is increasing widely, managing them into smart decisions is very essential. And that’s where subscriptions jump in! It convinces people to choose subscriptions instead of purchasing them wholly.
Suppose you decide to buy a car, so instead of purchasing it for long term usage or renting, you can choose a subscription package from the company where you’ll get a car within a certain duration of time, and you also have multiple options to change your car model later on. You can upgrade your car model periodically rather than being stuck with an old one. And that’s what sells these substitution package deals.
The world is working towards upgrading people’s convenience above everything. The subscription business model provides such convenient services to its customers. That’s why it is gaining more relevance in the market.
The subscription model has been around since the 17th century and in such a long period, this model has gained great attention and been co-opted by many top successful companies like Netflix, Microsoft, Salesforce, and Adobe. In the last five years, the subscription business model has received a 100% increase in its revenue, i.e., from $57 million in 2011 to $2.6 billion in 2016.
Formerly, this business model was only used by technology-based companies because of its Software as a service (SaaS). But, today it is associated with every other company. And it is estimated that in the coming future, the Subscription business model will grow even more promptly.
People across the globe are preferring renting or subscribing over owning any goods and services. And this gives a great advantage for companies with the Subscription business model.
From food to heavy equipment, the Subscription business model works everywhere. And this is considered to be the next major shift after the industrial revolution.
It is estimated that in the coming 22nd century, subscribing to goods and services would be more common rather than being the exception.
Conclusion
The subscription model has come a long way ever since its first public display in the 17th century. Market, as well as the customers, have given great attention to the strategies of the Subscription business model.
This has numerous advantages for companies as well as the customers. In the upcoming years, this business model would grow even more widely and bring great results for the companies.
FAQ
When was the subscription model invented?
The subscription business model was started by publishers of books and periodicals in the 17th century.
What are some of the subscription business model examples?
Amazon Prime, Kindle Direct, Netflix, and $1 Shave Club are some of the famous examples of subscription business models.
What is the subscription revenue model?
The subscription revenue model generates revenue by charging customers a recurring fee that is processed at regular intervals.
Why are subscription services so popular?
The subscription services are getting popular day by day as you can provide your customers high-quality products at affordable prices. Also, it is a great source of recurring revenue.
Angel investors are sometimes marked as Private investors or Seed Funders. Though known by different names, their main aim is to invest in startups or new ventures, thereby helping them to grow and create a presence in this dynamic environment. If you are looking to get an insight about Angel Investors in Delhi along with their Contact Details and Major investments, then this is the right place. As we have put in our best to compile a list of Angel Investors in and around Delhi.
Before, getting to the list of Angel Investors in Delhi. Let’s get an understanding on What do Angel Investors look for in a startup? It becomes essential for a startup to wisely approach an investor that suits the requirements and expertise of both.
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Markets Interested: SaaS, Consumer Internet, Big Data, Cloud Computing, Healthcare, and Digital Media. Investments: Instamojo, POPxo, ZipGo, Dunzo, Innov8, Rapido, Unacademy, CroFArm among many others.
Rajan Anandan | Angel Investors in Delhi
Rajan Anandan, the MD of Sequoia Capital, is the most prominent investor in the startup industry. He has served as an MD at Microsoft India, Vice President and SEA at Google, and also gained exposure in Dell India. He has gained experience with startups across various domains.
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Markets Interested: Mobile, Gaming, Social Media, Real Estate, Food Tech, Logistics, Consumer Internet, Media, Fintech, HR Tech, Education, and E-commerce. Investments: LogiNext, Milaap, InnerChef, Wishberg, FactorDaily, ThePrint, Flyrobe, TapChief, Unacademy, Innov8 among many.
Vijay Shekhar Sharma | Angel Investors in Delhi
The founder and CEO of Paytm, Vijay Shekhar Sharma and One97 has a spectacular experience in the Indian startups. He has given a helping hand to many of the startups in their journey of survival and growth. He graduated from Delhi College of Engineering and later founded his first venture XS Corps, which was then sold to Lotus Interworks LLC.
Sunil Kalra is one of the prominent independent angel investors in Indian Angel Network. Being the MD at Via Projects Pvt Ltd and a Venture Partner at Stride Ventures, Sunil has gained immense experience in the field of Finance & Investments.
Markets Interested: Consumer Internet, IT, Augmented Reality, Social Media, Clean Technology, Food and Beverages, Fintech, Big data. Investments: My Child, WittyFeed, PumpKart, Deyor Camps, Ketto, Nimo Planet, Falcon Labs, Josh Talks, Inc42 Media, SectorQube, and many.
Ritesh Malik | Angel Investors in Delhi
Ritesh Malik, the Co-founder, and MD of Innov8 practised as a professional doctor at the esteemed Ganga Ram Hospital, before venturing into his entrepreneurial journey. He is an active and prominent angel investor in Delhi. He also Co-founded Adstuck Consulting Pvt Ltd, a digital transformation agency.
Markets Interested: Consumer Internet, E-commerce, Internet, Big Data, SaaS Investments: Ola, Gigstart, UrbanClap, Bira 91, Belong, Bewakoof, Rapido, Razorpay, Fynd, Jugnoo, Mamaearth, Tripoto, LetsVenture among many others.
Kunal Bahl | Angel Investors in Delhi
Kunal Bahl, the Co-founder, and CEO of Snapdeal is the most prominent and active investor in the Indian startup ecosystem. He is an alum of the prestigious Wharton School of Pennsylvania. Before Snapdeal, he was associated with prominent organizations like Deloitte and Microsoft in the US. He co-founded Jaspers, the parent company of Snapdeal in 2008.
Aloke Bajpai is the Co-founder, and CEO of Ixigo – an Online travel marketplace. He is a keen angel investor based out of Delhi. He is a B.tech graduate in Electrical Engineering from IIT Kanpur. He served as VP at Final Quadrant Solutions Ltd, by getting engaged in strategic business development and product marketing.
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Markets Interested: Clean technology, Fintech, AI & Robotics, Digital Marketing, Healthcare, Foodtech, Big Data, and Virtual reality Investments: Unocoin, Arya ai, SmartVizx, Rubique, MObilewalla, LogiNext, Rubique, Phonon, Utsav Fashions, Vista Pharma, Auro, and many more.
Neeraj Kumar Singal | Angel Investors in Delhi
Neeraj Kumar Singal, Founder and Director of SEMCO Infratech Pvt ltd and also Lightyear Infratech, is a focused investor in varied fields. He is an active member of IAN (Indian Angel Network), LetsVenture, and HBS Alumni Angels. He values innovation and appreciates strategic ideas that can transform the world of Business. He is also well represented at various leadership roles and organizations like FCCI, HBS Club of India, Young President Organisation, AIMA, CII, TiE, Ph.D. Chambers of Commerce and Industry, and many.
Dinesh Agarwal, Founder and CEO of IndiaMart, is a prominent entrepreneur and angel investor. He is a well-known member of The Indus Entrepreneurs (TIE) and Internet and Mobile Association of India (IAMAI). Being an alum of The Harcourt Butler Technological Institute of Kanpur, he served as a system analyst at HCL Technologies.
Markets interested: Healthcare, Consumer Internet, Mobile, Fin-tech, Food-tech, E-commerce, Media. Investments: Meesho, LifCare, Babygogo, Fashalot, Sheroes, Tripeur, Foodcircle, Just Move, Shuttl, Reify Health among others.
Rahul Garg | Angel Investors in Delhi
Rahul Garg is the Founder & MD at Leo Capital India. He is one of an active business investors in delhi for startups. Being an alumnus of IIT Delhi with a degree in Computer science, his expertise in this field is commendable. He is also associated with TiE, NASSCOM, IIT Mentors, and many other organizations.
Markets Interested: Management Consulting, Product Innovation, Blockchain, global investments, technology management, SaaS, Clean technology, etc., Investments: Betaout, Zippr, Tavaga, Innov8, Testbook, Adpushup, Doormint, LE tote, Rappi, Lead Genius, Proven, NexGear, and many more.
Utsav Somani | Angel Investors in Delhi
Utsav Somani is a prominent angel investor in Delhi via AngelList (an online marketplace of startups and investors). He did his Masters in Innovation & Entrepreneurship from ESADE Business School in 2012. At present, he is also the partner at OB1T Capital (Investment management). He is a well-experienced investor and has been active in the Indian Angel Network.
Investments: Agastha, Rapido, Wizgo, Routofy, Drivezy among many.
Nikunj Jain | Angel Investors in Delhi
Nikunj Jain, the Co-founder and CEO of Zohem (A blockchain-based data exchange protocol) is a warm investor in the Indian Startup industry. He is a keen investor and also a noteworthy entrepreneur. Before zohem, he had co-founded Frankly.me, which is a video microblogging startup along with inoXapps (a gaming startup). Nikunj did his Btech, Textile Technology from the reputed IIT Delhi.
Investments: Touch Talent, Adpushup, Lucideus, and Wishberry.
Amit Ranjan | Angel Investors in Delhi
Earlier, Amit Ranjan had Co-founded Slideshare (Professional content sharing platform). He is now active as the Architect for Digital Locker & OpenForge (e-governance projects) under the Ministry of IT, Government of India.
By being an enthusiast about startups, he mentors them for their growth and development. He played a lead role in commencing the cult of technology “unconferences’ called BarCamps, by organizing India & Asia’s first such event in Delhi.
Rohit Bansal is the Co-founder of Snapdeal, an Indian e-commerce business. Rohit Bansal is one of the prominent investors in the Indian Startup ecosystem. He is an alumnus of IIT Delhi with Btech and Mtech in Computer Science. He is skilled in team management, business development, and strategic planning. He not only provides finance to startups via investing in them but also guides them through their journey by mentoring them in areas of sales, product management, competitor analysis, operations, vendor management, and marketing.
Alok Mittal, the Co-founder, and CEO of Indifi Technologies Pvt Ltd is not only among the prominent angel investors but also the founder of Indian Angel Network, a platform that connects startups and investors. He is an alumnus of the University of California and completed his Bachelors in Computer Science from IIT Delhi.
Earlier he had also co-founded JobsAhead.com (leading e-recruitment business), which was later acquired by Monster.com. He also worked with Hughes Software in telecom and internet technologies. He graduated from IIT Delhi and completed his MS and Management of Technology programs from UC Berkeley.
Markets interested: Technology, Consumer internet, Media, Fintech, Travel, Gaming, E-commerce. Investments: Overcart, Serial Innovations, Speakwell, Inc42 Media, Dexl, Silver Push, Little eye labs, Gamezop among many others.
Rajesh Sawhney | Angel Investors in Delhi
Rajesh Sawhney, the Co-founder, and CEO of InnerChef (Food Tech Startup) is a successful entrepreneur and angel investor He is also the CEO of GSF, an Indian Capital firm and accelerator which is focused on mobile startups. He has a wider experience in media and entertainment ventures. Earlier he worked as the COO of Times internet ltd, as the president at Reliance Entertainment and around 14 years with BCCL. He created several successful businesses across sectors like TV, eCommerce, and travel.
Markets interested: eCommerce, Consumer Internet, Foodtech, Travel, Education, Social Media, Gaming, Automotive, Fintech. Investments: Flipclass, GamingMonk, White Owl, YumLane, Zophop, IndiaLends, LimeTray, MassBlurb, Rapido, OnlineTyari, Scoopwoop among many.
Kunal Khattar | Angel Investors in Delhi
Kunal Khattar, the Founding Partner of AdvantEdge Partners (Venture Capital Firm), is one of India’s most prominent investors. He also acts as the Director of Rapido, leading a two-wheeler ride-sharing platform. Earlier, he worked as the Marketing Manager at Vodafone. He has also Co-founded ventures like Simply Look.
He is one of the most active angel investors in Delhi, who is always available for any kind of help on sales, business development, communication, and strategic marketing management.
Markets Interested: Consumer Internet, Enterprise Software, Technology, Digital Media, Technical Continuing Education. Investments: Airwoot, Biosense, HackerEarth, Xapr, Little Eye Labs, ShieldSquare, MobStac, and many.
Samir Sood | Angel Investors in Delhi
Samir Sood, the Co-founder of Venture Highway (Early-stage venture investment firm) is one of an active private investors in Delhi. He served as the Head of Corporate Development, South Asia and Australia at Google. He was also associated with organizations like Cisco, Microsoft, Dell, and Lehman Brothers. He is an MBA graduate from The University Of Chicago and completed his MS in Mechanical Engineering from Tufts University.
Markets Interested: SaaS, Enterprise Software, Fintech, Social Media, IT, Clean Technology, Gaming. Investments: Alma Connect, Enpower, HashCube, Zuvvu, Pinpuff, Ideophone, Biosense, and many more.
Pranay Gupta | Angel Investors in Delhi
Pranay Gupta is the Co-Founder of 91springboard, India’s leading co-working spaces. He also acted as the Joint CEO at Centre for Innovation, Incubation, and Entrepreneurship. Before Co-founding 91springboard, he worked with Lehman Brothers and Nomura Securities.
Soaib Grewal acts as an Advisor to AngelList India and is also the Venture Partner at TLabs, a leading startup accelerator and seed investment firm. Before getting associated with TLabs, he acted as Design Mentor at Microsoft Accelerator and also founded BOLd, Design-led investment firm.
Markets interested:E-commerce, Clean Technology, Travel, Real Estate, SaaS, Big data. Investments: Radiowalla, AdvantEdge Club, WittyParrot, Leverage Edu, Alliz Health among many.
Hetal Sonpal | Angel Investors in Delhi
Hetal Sonpal is into mentoring young minds and budding entrepreneurs along with the students of Amity International School in Gurugram. Earlier, he worked with Intel as the Head of Strategic Alliances. From the esteemed Narsee Monjee Institute of Management Studies, Hetal obtained his MBA Degree. He possesses relevant knowledge and expertise in his field.
Markets Interested: Social Media, Travel, Foodtech, Automobile, B2B, Internet. Investments: Yaantra, BSquare, RippleCard, Wow Momo, Find my Stay, ChefsNearMe, Ziveg and many more.
Yogesh Bansal | Angel Investors in Delhi
Yogesh Bansal, the Founder, and CEO of ApnaCircle Infotech is a tech missionary with tremendous knowledge and expertise in this field. He holds an MBA Degree in IT & Finance from the University of North Carolina and also founded companies like GeoRapid, GoActiveClub, and Mail Genie. He has got exposure to skills like team building, merger and acquisitions, and serial entrepreneurship.
Markets Interested: Healthcare, Aerospace, Hospitality, Agritech, Real Estate, Foodtech, Travel, Fintech. Investments: X Prime, Unbxd, SmartVizX, IntensAquatica, SquarePlums among many.
Bharat Mehra | Angel Investors in Delhi
Bharat Mehra is the Co-founder of Eatworks. He has major experience in the industry of food and real estate. He is a graduate from the esteemed Alliance Manchester Business School and entails skills in Negotiation, management, sales, and valuation. He is among the leading seed investors in Delhi, who is always an enthusiast to work with people who have passion and zeal to do something new.
Satyan Gajwani, the VP of Times Internet & Board member of Times India Group, is among the prominent investors in Delhi. Times Internet is one of India’s largest digital media companies that possess brands like Mumbai mirror, Gaana, Times of India among many. He is an alumnus of Stanford University. He also acts as a mentor to startups in media planning, market research, strategic planning, and team building.
Markets Interested: Enterprise Software, digital media, fintech, e-commerce, journalism, technology. Investments: Magictap Solutions, NewsBytes, ORO Wealth, Slintel, Vaultedge, Khabri, Yellow ant among many.
Rajat Harlalka | Angel Investors in Delhi
Rajat Harlalka, the Co-founder of Bellurbis Technologies (enterprise software platform), is an active angel investor in Delhi. He is an alumnus of IIT Varanasi and IIT Guwahati. He also acts as the operating partner at GSF India and as a mentor to startups. Be it any concept, like Competitive Analysis, Product development, presentation skills, industry trends or technical marketing, Rajant is at the forefront to help you out.
Abhishek Dwiwedi, an Assistant VP of Growth at 1mg.com (Online Pharmacy), is one of the top angel investors in Delhi. He is associated with SternFisher (an Angel Network) as a partner and also served as the Head of Business Development at HealthKart. By being an alumnus of Delhi College of Engineering, he launched SBD Solutions to organize the fragmented solar photovoltaic & thermal market.
Spinny, a platform for buying used cars, was Founded by Niraj Singh. Earlier, he was associated with Outbox Ventures as a Founding Partner and has also Co-founded Top Yaps, an internet media site. Locus Education, an ed-tech startup that helps students with IIT JEE Preparation was also co-founded by him. Being a graduate in Electrical engineering from IIT Delhi, he has got exposure to various domains. He not only invests in startups but also provides correct guidance for the growth of the venture.
Markets Interested: Fashion, Social Media, Digital Marketing, Ecommerce, Lifestyle, Blogging, Marketing, Food, Logistics. Investments: Campanja, Bea’s of Bloomsbury, Shoto, Tizaro.
Priyanka Gill | Angel Investors in Delhi
Priyanka Gill is the Founder & CEO of POPXo, Women-focused digital media firm). She is a prominent female angel investor in Delhi and entails interest in building brands within the lifestyle market. She is also the founder and CEO of Plixio (Influencer management platform) & Luxeva (Digital guide platform). She completed her Master of Arts from Kings College London and BA (Hons) in English from Lady Shri Ram College for Women.
Anirudh Mullick is the head of Recruitment at Sequoia Capital India, where he provides recruiting services to Sequoia’s portfolio companies. He is currently the VP of Sequoia Capital India and is an alumnus of IIPM. Earlier, he served as an Associate Director at Executive Access India. He can help startups find and acquire talents for their development and also guide them through business development and strategic planning.
Markets Interested: Consumer Internet, SaaS, Small and Medium Businesses, Education, Big Data, Location-Based Services. Investments: Kartrocket, Kraftly, Roposo, talking threads.in, Giveter.com, among many.
Gaurav Kachru – Angel Investors in Delhi
Gaurav, Founder and Managing Partner at 5ideas (an investment firm), is an active private investor in Delhi. Earlier he founded e-commerce startups FashionAndYou and DealsAndYou. Before commencing his entrepreneurial journey, he worked with Manpower Inc as Regional Director for Asia.
Markets interested: Enterprise Software, Travel, Technology, SaaS, Mobile applications, Fintech, Healthcare. Investments: MealHopper, Mind Your Fleet, OnlineTyari, AppVirality, Autowale.
Rajnish Kumar | Angel Investors in Delhi
Rajnish Kumar, the Co-founder and CTO of ixigo.com (travel & hotel booking platform), is one of the prominent angel investors in Delhi. He is an alumnus of IIT Kanpur and has expertise in Computer Science and Technology. Earlier, he had also founded Traveneus and has an understanding of Mobile applications and Software development. He also served in various roles at Amadeus IT Group in Spain
This was our list of Angel Investors in Delhi. If you are an investor or know any of the investors for startups, connect with us at shubham@startuptalky.com to get featured in the list.
FAQs
How to get investors for business in India?
Steps to get investors for business in India or investors for startups in India:-
Create a profile on Angel List.
Prepare a record of investors to share your ideas with.
Brush up your networking skills.
Have a classy introduction to your and your business.
Tell them why they should invest in your business.
Where can I find Angel Investors?
Check with the Business Development Center, Community Futures Office or Economic Development Centre where you live; there may be an active group of angelinvestors in your community.
What is an angel investor?
An angel investor is a person who gives capital for a business start-up, normally in exchange for convertible debt or ownership equity.
How to find investors in Delhi?
You can find out investors in Delhi by Ask Family or Friends, try crowdfunding platforms to find investors.
Hubspot is a very well-known name amongst marketing and sales professionals. On this site, you can find several resources for inbound marketing. Also here you can find a CRM that is Customer Relationship Management which is very useful. When somebody is looking for a HubSpot alternative, they are looking for a better CRM. In this article, we will look at various CRM which have similar and better features than Hubspot.
This is a CRM that has many features that can help you in your business. Things like landing page creation and email funnelling are available here.
Ontraport CRM offers you a lot of lead reorganization features that will help you in lead management. You can group your leads according to job title, demographics, and contact data. This becomes very useful and accessible.
Ontraport Pricing –
The basic plan of Ontraport CRM is $79 per month and there is a 2-week free trial. Advanced plans are available for $147 and $297.
Ontraport is Suitable for –
This CRM is suitable for e-commerce marketers and business owners.
Drip
Drip Homepage
Drip is a well-known CRM for e-commerce business owners. This CRM has various automation capabilities which can be useful for e-commerce businesses.
In Drip, you can understand how your leads are converting to customers. This helps you improve your marketing strategies. It pulls out data that helps you to understand the buying behaviour of the person better and then target them effectively.
The basic plan starts from $19 per month and goes upto $1599.
Drip is Suitable for –
This CRM is best for e-commerce business owners.
GetResponse
GetResponse Homepage
It is an email marketing tool and has features that can help you make your email marketing more efficient. In this tool, you can also make landing pages and do high-level market automation. This tool is great for people who use webinars to get their leads or sell any product.
GetResponse pulls out a lot of data that can help you understand the behaviour of the customer and even the conversion rate. It will help you segment your customer base better.
The basic plan is for $12.3 per month and goes upto $81.8 per month.
GetResponse is Suitable for –
E-commerce business owners who use webinars frequently.
Freshworks
Freshworks Homepage
Freshworks is a unique CRM that provides the option for live chat. In this CRM you can do marketing and sales separately. You can also choose different clouds for both of them.
The user interface of Freshworks is very simple and you can do many things with a few easy steps. In this, you also get a free CRM which has all the standard features which are needed to run any digital business.
You can separate hot and warm leads to make your business perform more efficiently.
The pricing starts from ₹999 and goes upto ₹4,999.
Freshworks is Suitable for –
Small business owners who want to sell their digital products or acquire quality leads.
Keap
Keap Homepage
Keap or previously known as Infusionsoft is another good CRM which you can use to grow your business. One unique thing about this CRM is that it enables leads to schedule meetings directly in your calendar.
Several features increase your functions of email marketing. This enables speedy marketing and sales to your client.
Keap’s cheapest plan is $40 per month and goes upto $100 per month. It also provides regular discounts on its services.
Keap is Suitable for –
People who are looking for a CRM that has good lead management capabilities.
Sendinblue
Sendinblue Homepage
This is a unique marketing and sales software that is very similar to Hubspot. It is more than 10 years old and has a lot of features packed in it.
Sendinblue helps you in managing Landing Pages, Facebook Marketing, Email Marketing Automation, and SMS Marketing. There are inbuilt customizable templates and an editor to make the task convenient and easy.
It has a free plan. The lowest-paid price plan is $25 per month. There are higher plans of $65 and $125 in which you get more features.
Sendinblue is Suitable for –
This is for those business owners whose budget is low but who want a standard CRM.
Wishpond
Wishpond Homepage
This CRM helps you in sales and marketing. It provides all the things necessary to do them efficiently.
Wishpond CRM was specially made to monitor the performance of a campaign. It has a lot of features like pop-up customization etc. You can customize them according to the time duration, scroll, and exit. Apart from that, you can also add some animation to your pop-ups.
You can choose from several email templates and make them look professional within a few edits.
Apart from that, you can also analyze your customer based on their demographics. Also, you can input potential leads into your CRM manually.
Wishpond Pricing –
The cost of this CRM is $49 per month. There are also higher plans for $99 and $199 that provide more features.
Wishpond is Suitable for –
Business owners looking for faster lead generation.
EngageBay
Engage Bay Homepage
This CRM offers almost everything you need for marketing and sales. It is a good alternative to Hubspot. With its marketing automation tool, you can do a lot of functions like personalization, sequencing which is helpful in email marketing. You can also optimize your marketing with the help of engagement statistics.
EngageBay Pricing-
This CRM has a free version and paid versions too. The lowest-paid version is $11.99 per month. The advanced versions are $29.99 per month and $63.99 per month.
EngageBay is Suitable for –
Business owners who want a good CRM with all the standard automation features at a cheaper price.
These are some of the best alternatives to Hubspot. Each one of them has unique features. A lot of CRM’s are designed for the e-commerce market. Many are designed for lead management and for getting unique data to understand customer behaviour. So you can choose your own CRM as per your requirement.
FAQs
Who founded HubSpot?
HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006.
What are the best alternatives to HubSpot?
The best alternatives to HubSpot are Ontraport, Drip, GetResponse, Freshworks, Keap, Sendinblue, Wishpond, and Engage Bay. These are some of the best and most effective alternatives to HubSpot.
Where does HubSpot get company information?
HubSpot Insights is a database of company information that HubSpot gathers by combining third-party data, web crawling, and crowdsourcing to ensure the data can be as accurate as possible. It is updated in real-time as we get new information.
While doing a business, one of the most important things is to set a proper price for the product or service that you are selling. The pricing decides the future of your business and if it will reach the top and be successful.
Now, in any kind of business you need to do a lot of research while deciding the price of the product or services. There are various factors that need to be taken into consideration during this crucial time.
When we talk about the importance of technology in our life, the thing that has made the most impact has to be the Internet. Thanks to this, we are enjoying so many services in just a single touch of our fingers.
Almost every business is on the internet and is providing services to its consumers through that. We live in a time, where we can now get applications over the internet. Instead of installing a software one, we can have the access to it through the internet and can also maintain it there. This service is called SaaS.
Companies that are building SaaS products must set a correct price for them as their revenue depends on it. So, in this article, we will talk about how one should decide the right price of their SaaS product that will entice the audience and will also bring profits to the business. So, let’s get started.
“The moment you make a mistake in pricing, you’re eating into your reputation or your profits.”
The first and foremost one is, giving value to the customers, when someone pays for a product or service; it means it is worthy enough to buy.
Another reason is that it helps the said company to step into the competitive market. If it has a good cost-to-value ratio, then naturally it makes it presence known as a competitor for other same businesses in the market
What is SaaS Pricing?
A SaaS pricing is nothing but a price model of software that one can get access to through the internet and can maintain it online instead of installing one into your device. The things that influence the price of the products are the marketing strategy, Target markets, and revenue objectives. A proper SaaS pricing model will lead to success for that business that deals with these products.
This strategy is very simple and easy to apply. You can count the cost of the product by just evaluating the amount that was used in the making and also providing the product to the consumers. It includes the development charge of the product, the salary of the employees and of course a little bit more amounts that will ensure profit from that product.
Although there are some limitations revolving around this strategy like the earning will cover all the cost that was required during creating and providing the product. You can also fall behind your competitor as cost-based pricing doesn’t notice the price of the competitor’s product.
Competitor Based Pricing
This strategy involves setting the price of your product that matches your competitor’s standards. This model is very easy to find, as in the competitor’s website you get to observe the price of their SaaS products.
When you are new in this business, it is not possible to know the entire amount that will be cost for providing this service. So, pricing the product same as the price of your competitors gives you a general idea that can generate you customers for your SaaS product. It also has a limitation, if you consider your competitor’s pricing, you might charge too little for your service, which is definitely not healthy for your business.
Promotional-Based Pricing
This strategy is about lowering the product’s price to attract more consumers and increase their demand quickly and it is just for a limited time. The time limit chosen for this offer can attract a good number of consumers towards the product, which may result in an increase in the demand for the SaaS product.
This can be applied for only a short amount of time and it can also backfire because if the promotional-based pricing continues, the consumer might question the product’s value.
Value-Based Pricing
Establishing this strategy takes a good amount of time and require a lot of work. In this strategy, the price of the product completely depends on the consumers. The value of the products decides their fate and the audience’s opinion of the product’s worth matters the most here.
Here, even if you decided to make the price higher, if the customer is willing to pay then your SaaS product is definitely a hit. On the other hand, this strategy’s biggest disadvantage is that the consumers that are divided in a group find the value of your product different; going for the same price of the product becomes difficult.
This section deals with the pricing models that can be used to charge the users of your SaaS products.
Flat Rate Pricing
This model is extremely simple, here the business offers only one price for a couple of features that are tagging along with the product. It is preferable because it is easier to sell and this single price is for everyone thus not making it complicated.
Usage-Based Pricing
In here, the pricing depends on the usage of the product by the customer, that is if you use the service more, then you have to pay more and if less, then your amount will decrease. This way the customers can find reliability in this as they are only paying for the amount of service that they have used. It is also called Pay As You Go Model.
Per Feature Pricing
The users have to pay here for every feature that they are going to use It is best for those company that wants every feature of their product to be used by the customers.
Tiered Pricing
This includes giving out different packages that have different features in them for the customers to use. Here, the customer chooses the package that is more compatible with them and pays for that only. It can increase your revenue if your customer after using one package decide to use another one so that they can attain other good features that come with that different package.
Conclusion
The products and services that SaaS businesses are providing to their customers, the must-have contain a proper price. The business needs to follow a correct pricing strategy that will help them in establishing the business in front of their customers, and then only it can survive in the competitive industry.
FAQ
What is the Full form SaaS?
The full form of SaaS is Software As A Service.
What is SaaS Invoice?
It is an automated system where it helps in billing clients recurring basis.
Which is The Best Way For Pricing A Product?
Cost-based pricing is the best way to price your product.
When someone goes to a website to look for information, they have two options. One is to pick up the phone and speak with a customer service representative to get answers to their questions, and the other is to use the online chat facility. The majority of individuals favor the second route since it is quick, simple, and hassle-free.
But have you ever thought about where this help comes from? That is the person on the other side of the table who has all of the answers to all of the questions and concerns? Well, it’s not a human, but a chatbot, as most of you are probably aware.
Chatbots are becoming more and more popular every day. They’re a godsend for businesses that offer chat services on their websites. Furthermore, as new AI (artificial intelligence) technologies emerge, chatbots have grown more efficient and advantageous to organizations.
Bots are proving their mettle once again with the latest features, such as language processing skills, built-in algorithms to assist learning from patterns to enhance their knowledge, and so on.
Bots are computer programs that execute tasks that would otherwise be performed by people. They collect data and use the information to make the interface more instinctive and intelligent, thanks to artificial intelligence (AI).
Chatbots are computer programs that simulate human dialogue. They respond to the queries of the users. Every command is met with a positive response.
They might be either utility bots or informational bots. Users can get important information from information bots, while utility bots accept commands and reply.
How do Chatbots work?
Natural language processing, or NLP, is the technology used by chatbots. It is a branch of artificial intelligence (AI) and computer science concerned with the interaction between humans and computers.
Three classification methods are used by chatbots to function.
Matching patterns
Bots utilize pattern matching to classify texts and provide appropriate responses for consumers. The pattern’s standard structure is AIML or Artificial Intelligence Markup Language.
Neural networks (Artificial Intelligence)
With the help of weighted connections created through multiple iterations during data training, neural networks make it easier to determine output from input. Every sentence is split down into different worlds, and each word is finally used as an input for neural networks.
Algorithms reduce the size of classifiers and provide more manageable structures. The reductionist approach is the name given to this method. In a nutshell, it boils down to reducing the problem to a simple answer.
Algorithm
Algorithms reduce the size of classifiers and provide more manageable structures. The reductionist approach is the name given to this method. In a nutshell, it boils down to reducing the problem to a simple answer.
Chatbots have risen to prominence in recent years as a result of their capacity to streamline a variety of marketing procedures. By offering fast solutions to clients’ questions, these clever automated messengers speed up the process of certifying sales leads.
According to a Harvard Business Review study, organizations that do not respond to leads in five minutes or less risk losing them forever, emphasizing the necessity of giving prompt responses to your clients.
Chatbots are still a relatively new concept, and their enormous potential is sometimes missed. B2B enterprises account for 58 percent of all websites with a chatbot.
Given that chatbots were previously utilized significantly more frequently by B2C enterprises, this is a fascinating finding. Because of this rising usage, there are several significant advantages to using a chatbot in your B2B organization. Continue reading to discover more about the causes for the recent development in the chatbot market, as well as how B2B companies are beginning to see the value that chatbots can bring to their online presence.
The Struggle for Convenience
Let’s face it, no one wants to sit around for hours on end waiting for a response to a query. As technology advances and clients migrate to more convenient customer assistance options, customer care phone lines are slowly becoming obsolete.
Chatbots have begun to appear on a variety of social media sites, including Facebook Messenger. Customers will be able to have faster and more seamless customer service encounters as a result of this. They may gently go on social media and get a solution to their question in a matter of seconds.
These bots are also available 24 hours a day, seven days a week, although most customer support representatives are not. It might be unpleasant for a consumer to wait for a customer support representative to come online and reply after regular business hours, especially if the question is urgent.
Keeping consumers waiting can result in them leaving their company elsewhere, resulting in a significant loss of revenue. As a result, users and organizations alike have found chatbot availability to be one of the most tempting features.
Consistency is essential
Customer service consistency is an aim for almost every B2B company. When two consumers ask the identical question of a customer care professional, they should always get the same answer. This establishes client trust and ensures that customers are never misled.
When it comes to human customer service representative, you can give them all the same training, but their responses will always be slightly different. That’s understandable; after all, they’re humans, not robots, and it’s human nature to make mistakes now and then. At the end of the day, it’s an ineffective system for businesses to use, which is where chatbots come in.
Technology is becoming more intelligent
Eliza – Worlds First Chatbot
In 1966, an MIT professor created the world’s first chatbot. Although this bot could only answer simple questions, it was a significant technological advancement. Over 50 years of research and development have gone into making chatbots the extraordinarily intelligent computers that they are today.
In many circumstances, it’s difficult to determine whether you’re interacting with a chatbot or a real person, and technical advancements will only make it more difficult. These sophisticated computers are programmed to recognize keywords and respond accordingly.
These systems have progressed over years of engineering to the point where they can precisely mimic the human brain’s speaking patterns and mental processes. These chats are nearly comparable to those with real customer service personnel due to their human-like language and ability to pick up keywords.
The Budget-Friendly Alternative
Every company wants to save money wherever it can, thus cost is a major consideration in the assimilation of chatbots. You should anticipate paying somewhere between $500 and $2500 for your chatbot, depending on its sophistication.
Chatbots may have a high initial cost, but their ongoing costs are quite low, making them significantly less expensive than hiring an entire staff of customer support professionals.
Chatbots may cut operational costs by up to 30%, according to Chatbots Magazine, so it’s easy to see why so many B2B companies are making the move.
The advantages that chatbots may give for your B2B company are unrivaled. Chatbots can be a very fantastic tool for you and your business if you are ready to make the initial investment. Chatbots may help enterprises streamline procedures and build long-term relationships with website visitors, thus their popularity is only going to expand.
FAQ
Which platform is best for chatbot?
Lobster by EBI.AI, Chatfuel, MobileMonkey, Aivo, ItsAlive, Imperson, and Pandorabots are some of the top chatbot platforms.
What are the two types of chatbots available?
There are two types of chatbots, rule-based and AI chatbots.
How are chatbots used in business?
Chatbots improve customer service by being available 24/7 and replying to queries in no time.
It is no surprise that Saas has become an essential tool in shaping and transforming industries. Nowadays, Insurance industry are being transformed into virtual businesses only because of what virtualization has made the service efficient, accurate, and easier to use.
Software as a service has become the trend these days. Are these tools helping people with their complicated problems? How is it contributing to the insurance industry being a software licensing and delivery model? The functions that Saas has provided to the insurance industry have proved to be remarkable because Saas helps developing solutions and also ensures a more connected environment with customers.
SaaS is the abbreviated form of Software as a Service, and is also known as ‘on-demand software’. It is a part of cloud-computing along with a few more of them such as IaaS, PaaS, DaaS, MaaS, MBaaS, DCaaS, iPaaS, and ITMaaS.
It was during the late 1950s when leading companies like IBM and other computer providers referred to SaaS as ‘time-sharing’ or ‘utility computing’. The services were required by the banks at that point in time so that banks could use computing power and database storing services.
SaaS’ Contribution To The Changing Insurance Industry
It is not only the insurance industry but every other industry in the world that will benefit from emerging technologies like AI, machine learning, and other software tools so that there is an improvement in customer experience and business operations.
Industries like the Insurtech industry use tools like SaaS. The Insurtech industry is large especially in the Asian countries it has got a huge market. India stands as the second-largest Insurtech market in the Asia-Pacific region.
However, the numbers are expected to keep growing from 1.7% to 2.3% by the year 2030. SaaS help insurance companies focus on their business by providing an effective solution. As a result, this becomes a strategy to focus on growth rather than focusing on maintenance of the IT department.
The insurance market has always been competitive and will continue to be. This means companies that can come up with standout offers and features will dominate the market. The gap between insurers and the policyholders needs to be filled so that excellent services prevail in the market.
SaaS’ entry into the insurance industry helped companies reduce their cost and employees were able to check the status of insurance. Companies were able to decrease the use of internal resources without making any kind of compromise on security.
In a country like India where there are more than 800 million internet users, people are adapting the digital benefits of insurance companies. The pandemic situation was another major reason for emerge of SaaS services in the insurance industry.
On one side there are the benefits of using SaaS services and on the other, there has to be proper implementation of SaaS insurance solutions. To go both hands in the hand proper planning is required.
There has to be some effort put in from the employees’ side so that there is an improvement both in customer experience and being cost-effective at the same time. Reasons, why companies should adapt to SaaS, are because of the following:
· Enhancing Customer Service
People say it is the customers that run the business and it is true because customers generate money for a business. Customer satisfaction is important not only in the insurance industry but in every other type of industry.
SaaS helps improving customer service by providing easy solutions. SaaS help saves the time for the policyholders by providing information regarding bill payment. This way they do not have to raise queries which will only waste time and the solution might be ineffective.
Once in a while updates are made from the insurance companies so that additional features can be benefitted by the customers. Additional features also help to enhance the customer experience.
· Information Is Secure
A policyholder will always look for a safe and secure methods for their insurance. Well, SaaS is an effective solution for that because of the security that it provides. Updates help the security of the information regarding the policyholder and payment details more advanced.
Insurance companies would be relieved if they did not have to carry the burden of security. SaaS is the perfect model to use especially when a company has a large number of clients.
Conclusion
The current scenario of the world has pushed people to turn towards the services of insurance companies. Insurance companies are providing enough support to their clients so that whenever there is an emergency the insurance would be of great help.
Thanks to technologies like SaaS that monetary transaction has become more secure. Both customers and insurance companies can save time only because SaaS provides a bridge between the gap between customers and insurance companies.
Without having to move an inch from their houses customers can get help support from chatbots. A chatbot can answer the answers that you can question. SaaS services are yet an effective solution for not only the insurance industry but every other type of industry that can benefit from SaaS.
FAQs
Why SaaS is important for an insurance company?
SaaS helps insurance companies secure the data of the policyholders by identifying fraud and assessing risks.
Will the growth of using SaaS for insurance companies increase in the future?
Insurance industry is rapidly increasing and as well as the SaaS industry. Both businesses and customers can benefit from using Artificial intelligence and SaaS. A huge growth of SaaS for insurance companies is expected in future.
How technology is changing the insurance industry?
Technology has made the claims experience more efficient, accurate, and easier to use than ever before.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved byRecko.
Most entrepreneurs stress the challenge of reconciling transactions; it’s one of those necessary evils that everyone has to deal with but no one wants to do. We’ve heard individuals complain about the necessity to reconcile payments over the years in banking and payments. Over last few years, there has been a continual increase in the number of online payments, making it tough for many businesses, banks, and financial firms to keep track of expenses flowing around the organization. Recko is a corporation that specializes in financial reconciliation. Started with the mission to help businesses manage their financial operations with agility, simplicity, and innovation, Recko aids businesses that deal with several legs of payment processing as part of their daily operations in keeping track of and reconciling all financial transactions. Recko has reconciled over 250 million payments valued at over $2 billion in its first year alone.
In October 2021, Recko got acquired by San Francisco-based Fintech company Stripe. Stripe offers a wide array of services including payment and billing services, and tools for managing business operations. By acquiring Recko, Stripe is set to expand its services further. As per the deal, Recko’s entire team will join Stripe’s remote engineering hub and will work to develop and scale Stripe’s products.
About Recko and How it Works?
Through Accounting reconciliation, businesses can keep track of their transactions. With the expansion of business, reconciliation becomes a tough job. Especially with more and more online transactions being done these days, reconciliation has become even more cumbersome. This is where Recko helps.
Recko is a Software as a service reconciliation artificial intelligence-based software that assists finance teams at eCommerce marketplaces and transactional platforms in keeping track of the entire transaction cycle and business deals in order to avoid slipping and tripping hazards.
“The finance department on the merchants’ end is continuously dealing with this complexity of matching the right amount to right order, returns/ replacements and a lot of orders also move between months. All they have excels, spreadsheets and traditional ETL (extract, transform, load) tools which are cumbersome and error-prone. This is where we come into the picture,” said Saurya Prakash Sinha, Recko cofounder and CEO.
Recko was created with the goal of providing financial stability to businesses with significant transaction volumes, such as e-commerce platforms, insurance companies, and banks, by automating the entire reconciliation process. It ensures that each transaction is recorded and that all settlements are completed on time because it is an independent third-party transaction reconciliation layer.
“This also helps when customers have to be refunded as we use many different ways to make a single payment these days (including wallets, vouchers, gift cards, net banking and CC),” added Prashant Borde, cofounder and CTO at Recko.
Besides reconciliation, Recko also helps businesses in commission calculation, Payout creation, and reporting, to aid businesses to track, manage and account money end to end.
Recko’s current team consists of 60 people with extensive experience working for e-commerce and fintech companies such as Flipkart, Amazon, Nutanix, PhonePe, Ola Money, Razorpay, and others.
Recko – Logo
Recko’ s Company Logo
Recko – Founders and History
IIT Gandhinagar alumni Prashant Borde and Saurya Prakash Sinha launched Recko in 2018.
Founders of Recko – Prashant Borde and Saurya Prakash Sinha
Prashant and Saurya are serial entrepreneurs and have have robust industry experience. Prashant Borde co-founded shared computing platform GridAnts in 2012, which was later renamed Cubeit. The platform was acquired by Myntra in 2016, after which Prashant joined Jio.
Saurya worked for industry leaders like Flipkart and Phone Pe. In 2015, Saurya co-founded urban logistics and on-demand delivery platform ‘Townrush’, which was later acquired by Grofers. Saurya joined Grofers as AVP(product) after the acquisition of Townrush. In 2017, Saurya founded Recko along with Prashant.
The duo had hands on experience of developing processes that aided the product and finance teams in contributing to the company’s growth and accelerated financial governance. This led them to discover that organizations of all sizes battle to keep track of payments and face manual restrictions when it comes to reconciliation, computations, and scaled monetary operations management. Thus Saurya and Prashant decided to intervene and help businesses to manage their finances better by simplifying reconciliation, commission calculation, Payout creation, and reporting.
According to its founders, Recko reconciled transactions totaling $2 billion in its first year of business. Grofers, Dunzo, FreshMenu, and Meesho are just a few of its clients. It also has different monetizing methods in place, depending on the client’s needs, including volume and per-transaction costs.
Following are some of the primary gaps Recko is trying to close –
Unstructured data in large quantities
Use of a large number of people
Transparency and traceability of operations are lacking.
Time and expense spent on reconciliation have grown.
AI plays a role in resolving these issues on various levels. First, algorithms aid in the extraction of relevant information and analysis from more than 80% of data, which is critical in the financial domain because fintech models would be unable to function without data.
Furthermore, because they can’t always trace an error back to its source, most organizations set aside a specific proportion of revenue error to accommodate for reconciliation checks. To close this gap, Recko automates the reconciliation process, making it possible to track financial data throughout its full lifecycle. It accomplishes this by utilizing APIs to link with payment gateways, banks, and merchant order management systems, allowing firms to track receivables and uncover settlement problems. According to Recko, this reduces manpower investment by 50 percent to 60 percent.
Recko – Mission and Vision
Recko’s mission statement says, “Recko was started with the mission to help businesses manage their financial operations with agility, simplicity, and innovation. Today’s businesses need a collaborative interlock between their finance, product, and business functions to grow exponentially and stay ahead of the competition. Be it reconciliations, payment operations or complex commission calculations; Recko does it all.”
Reconciliation – Bringing your company’s transactions up to date in terms of accuracy, efficiency, and speed.
Commission Calculation – Automate your entire charge calculating procedure and keep track of external payment SLAs.
Payout – To disburse payments to customers and subcontractors, the company integrates easily with payment partners.
Recko – Business Model & Revenue Model
Recko is a B2B company, and earns revenue by charging subscription fee from its clients.
Without writing a single word of coding programs, Recko allows financial teams to ingest, enrich, and reconcile millions of transactions in hours rather than days. Recko cuts labor by 50 to 60 percent while keeping a close eye on transactions to guarantee money goes to the right parties at the right time with the correct deductions.
Recko is now processing enormous amounts of transactional data to digitize financial control within organizations, as well as developing Machine Learning models to detect abnormalities, risk, and intelligence in the money flow.
Recko – Revenue and Growth
The revenue for the Fiscal Year 2019 was USD 388K, up from USD 186K in the previous year. Recko’s customer’s includes top marketplaces like Grofers, Meesho and Dunzo.
Recko – Funding, and Investors
In its latest round of Series A funding raised on April 2020, Recko received $ 6 million. Vertex Ventures SEA and India led the financing, with Prime Venture Partners joining as an existing investor. Here are Recko’s funding details-
iPaymy, Pulse iD, SAP Concur, Sage Intacct, G2 Deals, Bill.com, Tradeshift, Invoiced, DocuWare, Spendesk, Riovic, and SureCash are among Recko’s main competitors.
Recko – Challenges Faced
The product needed to be stable because the company was working with extremely large data volumes. As they add features to the product, it continues to evolve. The aim is that the number of problems and inconsistencies will decrease as time goes on. Since the platform handles finances, the team at Recko needs to be extra careful so that nothing goes wrong.
“We needed to be precise, and we needed to be correct at scale. The crew spent a significant amount of time double-checking the figures.”, the Recko CEO said.
On the technology side, figuring out how to process these transactions was a significant issue for everyone on the team, since this used to take them over 3-4 days to handle more than 50-60 million transactions. They can now complete it in 30 minutes.
” for reconciliation, we are almost running at 100 million transactions in one hour. So the systems are becoming much faster. The idea is how do we do this at a much cheaper cost and faster. So this is where a lot of investment is going in,” said the CEO, Saurya Prakash Sinha.
Supporting scale was one of the issues they confronted. To make scale and security a basis in the architecture, Prashant says they had to redo a major portion of the first iteration.
“As we onboarded new customers, we realized that businesses looked at data very differently across industries. We did not want to leave any stone unturned, but we had a mission — to give the best of it. We added analytics, custom reports, commission calculation, and other integrations including storage services, payment gateways, and banks,” says Prashant.
The team quickly began working with clients from various industries and geographical places. Recko introduced geographies such as Southeast Asia and the European Union. Versioning was also released to support audit logs and time travel capabilities that needed to be reworked to allow future growth.
“We are planning to open APIs as well so that they can be integrated deeper into companies’ tech stack to solve a multitude of problems. Our long-term goal is to provide enough insights that enable businesses to make financial decisions in real-time,” says Prashant.
Recko – FAQs
What does Recko do?
Recko is a Software as a service reconciliation artificial intelligence-based software that assists finance teams at eCommerce marketplaces and transactional platforms in keeping track of the entire transaction cycle and business deals in order to avoid slipping and tripping hazards.
When was Recko founded?
Prashant Borde and Saurya Prakash Sinha launched Recko in 2017.
Which companies do Recko compete with?
iPaymy, Pulse iD, SAP Concur, Sage Intacct, G2 Deals, Bill.com, Tradeshift, Invoiced, DocuWare, Spendesk, Riovic, and SureCash are among Recko’s main competitors.
Making a beautiful and inviting landing page can be a difficult task especially if you’re doing it from scratch. Traditionally, making a landing page for a business required coding and designing skills but that’s not the case anymore.
The emergence of services that offer a complete platform for hosting, designing, and publishing a webpage has been making lives easier. These landing pages help gather customer feedback, generate leads, and in the delivery of digital products.
Leadpages is an easy-to-use landing page builder that helps businesses create optimized landing pages without any code. It is an online marketing platform that is capable of creating landing pages, pop-ups, and site alerts. Leadpages make it possible for everyone to create and publish a landing page that converts without having to deal with the technical aspects of it.
Having a fast, optimized landing page is sure to benefit any marketing campaign and business of all kinds. Leadpages acts a doorway for small businesses to grow and expand through e-commerce.
Continuing to be one of the fastest landing page builders out there, Leadpages offers its users functionality. It’s equipped with features to create landing pages, pop-ups or alerts fast and without having to deal with the hassle of code.
Having a template gallery of 140+ templates, making a landing page is as easy and choosing a template, editing it, and publishing. The drag-and-drop editor saves time and makes it easy for anyone to create a landing page.
Here’s a list of the core features supported:
Default Optimization
When you create a landing page with Leadpages, the platform automatically does the optimization for you. This makes sure that you have a fully mobile responsive and SEO optimized page for your business.
Users don’t need to depend on any integrations or pay extra to get their pages ranked as Leadpages does it for all available plans.
Often landing pages are connected to other services such as mailing lists, advertising platforms, and analytic platforms through integrations. SEO tools are built-in to allow users to customize and tweak how the website looks in search results.
Leadpages provides its own hosting so you don’t have to. It uses Google Cloud for its hosting, ensuring the best speeds possible no matter how complex the page is. Google Cloud is used by popular websites and platforms for their effortless storage integrations and security reasons.
The landing pages created by Leadpages are secure and DDoS protected. This means great uptime for your pages and more reliability. Users also have the option to use a custom domain if they wish to.
If you’re running a successful online marketing campaign and plan on using Leadpages for making new landing pages, rest assured that the traffic will be handled and the website will stay fast no matter the amount of traffic you receive.
Unlimited Leads and Publishing
Leadpages allows users to create an unlimited number of landing pages for all their plans. There is absolutely no cap on the number of pages you can create or the traffic you receive.
The price you choose to pay is fixed even if you scale up your business and start gaining more traffic. Users can utilize this to their advantage by setting up multiple landing pages with variations to generate more leads faster. The same applies to pop-ups and site alerts.
Content Delivery System
The content delivery system makes it convenient for users to serve their digital products on landing pages. Newsletters, pdfs, and downloadable resources can be easily set up with the platform’s dedicated content delivery system.
The fact that it requires no effort to set up user downloads on your website is quite amazing. Traditionally it requires some backend coding and some form of a database set up to host files and serve them. Leadpages save users time and allows for more interaction between businesses and their web traffic via the use of digital goodies.
Leadboxes are a quick and easy way to create pop-box boxes for your business. The process for creating one is the same as for a landing page except with a few extra options such as triggers and positioning. These are a great way for getting more engagements. Creating an attractive and interesting pop-up with the editor is much easier than you might expect it. Leadboxes is a cool way to market your subscription-based services, newsletters and dynamic data with your users.
Leadboxes lets you create pop-ups for any action you would like to add
Leadlinks is a link generator that helps your email marketing. It can be integrated with any popular email marketing tool and CMR to create links to specific pages or perform certain actions.
Think of those big buttons that appear in emails along with some additional links. Leadlinks can help you create similar links to subscribe to newsletters and updates directly from an email without any signing up.
The links are customizable and easy to integrate with mail tools. Users can also collect stats such as clicks, traffic location and dynamic data.
Leadlinks generator
Leaddigits
Leaddigits in an intuitive way to expand your marketing into traditional ways. It allows customers to opt-in for receiving newsletters and offers as text messages. These are rarely used now that the internet is mainstream, but it’s still a nice feature to have. It can also be a way of reminding users for various reasons such as offers, pending carts, and important updates regarding your business.
Leaddigits editor lets you configure custom messages
Leadpages keeps its pricing simple by having just three plans to choose from. The standard plan will cost you $37/month with access to all of the platform’s core features and a free domain name. The only limitations being the amount of times you can AB test and the option to use the built-in payment system.
Upgrading to the Pro plan at $79/month grants you 3 free domain names and all of the platform’s rich features. All the plans are eligible for customer support services and have the freedom to create unlimited landing pages.
The Advanced plan will cost you around $321/month that grants you up to 50 sites.
The plans are priced in a way that’s affordable for small businesses and startups alike which require a landing page to gain more traffic and generate leads.
In the case where you might need additional accounts and domains, Leadpages offers custom plans that depend on your needs so that you always have the freedom to upscale without having to worry.
Popular CMS editors like Elementor provide similar features but the process to get started is much more complex. Moreover, it is better to have a clean and separate platform for all your landing pages. It offers a great price, useful features, and a simplistic UI for everyone.
The best part is that no code is required for all the actions and integrations that you can set up using the platform. Leadpages is a great choice to consider if you wish to up your marketing and bring in new customers.
FAQ
What is Leadpages?
Leadpages is an easy-to-use landing page builder that helps businesses create optimized landing pages without any code.
What are the features of Leadpages?
Fast page load speed, Image library, Lead backup/CSV download, Mobile responsive pages, and Online sales & payments are some of the features of Leadpages.
What is the Pricing of Leadpages?
Leadpages has three plans to choose from. The standard plan will cost you $37/month and the Pro plan will cost you $79/month and the Advanced plan will cost you around $321/month.
As of July 2020, 4.57 billion people are using the internet today and this makes a vast potential customer base for SaaS companies. With the ease and advancement in technology, it is cheaper to make software today than it was ever before.
With such resources and a rapidly increasing customer base software has taken precedence over hardware. This has to lead to a drastic transformation in the industry and the businesses are now thriving to reach profitability as fast as possible with the help of SaaS.
Customer leads are the most essential key to every SaaS company. As the SaaS startup grows one of the problems that arise is the generation of customer leads. Even though you deploy a lot of manpower in your marketing team, sometimes the traditional techniques don’t work. In this article, you will find the most effective marketing channels for SaaS companies that will help the business in getting more and more customers’.
SaaS content marketing is a basic strategy to grow any SaaS business or a startup. The target customers might already be in search of the solution that your business is providing. SaaS content marketing can help you get through these potential customers by answering the questions of potential customers.
SaaS content marketing isn’t as simple as creating blogs but SaaS Content writing is high quality, persona-driven content that is not only search engine optimized but also offers value to your SaaS potential customers.
The content which touches the relevant pain points of the market is what you need. Having well-researched questions and providing the solution and answers to them is what will help your platform.
If your content is providing solutions to the pertaining problems and is giving value to the audience, then they would be ready to exchange that information in return for their contact information, which is what you need as leads and prospective customers.
Often SaaS companies who provide intriguing content like white papers, ebooks, videos, infographics, and other resources can get email addresses and contact information by simple login and registration processes. This allows your business to convert such leads into your customers in your sales funnel. SaaS blogs are usually a combination of broad topics and specific questions that enable maximum audience reach.
Creating content that people want is in your control. What people want to read, share, and link to is what you need to provide them keeping in mind the factors like keyword strategy, title usage, Meta descriptions, and internal linking. These factors can be controlled by you and that is what On-Page SEO is all about.
Off-Page SEO
The SEO that refers to link building is known as Off-Page SEO. In this, the quality of links that are provided in the content which is taken from the trusted and reliable sources is what matters and that is how your content will be optimized better. Even popular and influential media account links to improve the quality of the content and helps to have a strong SEO.
It is very important to not only improve the SEO of your blog posts but for the website as a whole. Having an understanding of the potential customers and researching keywords accordingly is the primary step followed by reviewing all the content present on the website. It is only then the SEO will improve and will show the expected results.
If you feel that content marketing and SEO rankings are not enough for generating traffic and leads then PPC campaigns might be helpful. If your SEO is aligned and is supporting your keywords and links with your PPC keywords and phrases then you have the right SaaS marketing strategy. You must pay close attention to your ad quality score as you might end up paying high amounts on PPC keywords and get no results.
Strong Referral Marketing
One of the cheapest and effective marketing strategies is to generate leads through referrals from your current user base. Strong referrals are more trusted than traditional advertisements.
To acquire new customers, referral programs work well as people are more likely to buy or use something that is referred by someone they know and trust. Your website must have a landing page where your customers can make referrals and promote you at a little or no cost. Referral programs can help you achieve the loyalty of your target market and can increase customer lead. To do so, it is important that you:
Give good reasons to your customers for making genuine referrals
Make it quick, easy, and understandable
Keep the right incentives to motivate customers
Promote your SaaS referral program and track them
Whether it is giving discounts or providing premium services for free, you must incentivize your SaaS referral program and find ways to encourage your current SaaS customers so that they spread the word and make referrals.
Retargeting
Today retargeting is a very helpful and useful technology that allows you to show advertisements to the prospects after they visit your websites. By placing a tracking pixel on your website you can set up a retargeting network.
It is also very important that you do not overwhelm your audience with your adverts, it might annoy them. Hence it is imperative that you cap the frequency on the number of times you retarget the ads.
Retargeting dramatically increases conversions by re-engaging the audience that visited your website. It helps you to track your website visitors and provides contextual offers that lure back the website visitors.
Regardless of the business industry that you belong to, retargeting is one of the most effective Saas marketing strategies used today and has proven to be very successful in increasing customer turnovers. Retargeting helps you to establish credibility, trust, and familiarity with your brand with your website visitors.
By combining these different marketing channels and testing them often, SaaS companies achieve success. By having more than one marketing channel, the company gets good lead volumes and more SaaS customers.
FAQ
What are examples of SaaS?
Some of the examples of SaaS are BigCommerce, Google Apps, Salesforce, Dropbox, MailChimp, ZenDesk, DocuSign, Slack, Hubspot.
How to market SaaS products?
Content Marketing, Product Trials, Search Engine Optimization (SEO), and Retargeting are some of the ways to market your SaaS.
How do you get SaaS leads?
Content development and inbound marketing are some of the effective ways at generating leads for a SaaS startup.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Ozonetel.
The internet has showered us with myriad useful tools, cloud communication being one of them. Cloud telephony is all about internet-based voice and data communication where telecommunication applications, switching, and storage are hosted by a third party that falls outside the organization using these. Cloud telephony is among the latest tech that moves your business phone system to the cloud, allowing you to manage your business calls without compromising on quality and cost.
An emerging player in this domain is Ozonetel Communications—a cloud software solution that replaces your conventional business telephone setup with their VoIP services and widgets. Get an insight on Ozonetel Communications Success Story, Revenue Model, Growth, How it began?, Acquisition and Future Plans.
Transform Customer Experience with Ozonetel Communications
Ozonetel is a pioneer in providing on-demand cloud communication services in India. The full-stack customer experience software was built from the ground up to solve the practical problems that keep call centers worldwide from making the most of their communications platform. It is mainly known for developing and launching the first cloud-based customer experience platform in the Indian marketplace.
The solutions offered by Ozonetel are KooKoo CloudAgent and KooKoo Interactive Assistant.
KOOKOO CloudAgent
It is a call center software solution functioning as an inbound and outbound call center. CloudAgent shifts a company’s entire contact center and related setup into a single browser, making it easier for the workforce to monitor, track and make critical decisions. Equipped with business intelligence, the KOOKOO CloudAgent ensures that businesses provide a world-class experience to their customers. It provides a platform for them to engage with their customers through multiple channels such as voice, email, chat, SMS, and social media.
Ozonetel’s inbound call center solution is bundled with the following features:
CRM Integration.
IVR flexibility: The KOOKOO speech API lets users speak to the IVR instead of punching numbers.
ACD software distributes calls, SMS, emails and social media messages based on customer needs and agent skill set.
Improves agent productivity time and cost per ticket.
Improves speed of resolution.
Exceed SLA’s, boost CSAT.
Reduces call queues by live monitoring.
Ozonetel’s outbound call center solution comes with interesting features:
Clients can choose from multiple power dialers as per their business needs. Ozonetel offers both progressive and predictive dialing modes. These dialers can double agent productivity.
Remote dialing.
Improves agent productivity.
Reduces unproductive work.
Burns through the call list.
Easy integration with third-party solutions.
Data to be dialed can be prioritized based on various parameters.
Supervisors can monitor the agents on a real-time basis.
Outbound IVR lets send personalized automated messages to a large database.
Number Masking to protect consumer privacy.
Ozonetel provides more than 70 reports that give a detailed picture of the call center operations. Currently, Ozonetel has ready-made implications for the major CRM solutions as well as social media integration with Facebook, Whatsapp and Shopify.
KOOKOO Interactive Assistant (KIA)
A first-of-its-kind widget enables customer service help desks to run voice calls and chat sessions in parallel. The KIA widget integrates with Zendesk, Salesforce, Zoho CRM, and all other CRM solutions to automatically capture lead details.
By integrating the Kookoo interactive assistant with its website, a company gets the following benefits:
Customers browsing the company’s site can instantly contact agents through a click.
On-call agents can send critical details to the customer through the live chat window.
Visual IVR lets customers connect to agents in the right department.
It automatically captures customers’ details in the CRM.
Murthy Chintipalati, Atul Sharma, Chaitanya Chokkareddy and Rajiv Bharathan are the people behind the technology of Ozonetel Communications.
Murthy Chintipalati, Atul Sharma, Chaitanya Chokkareddy and Rajiv Bharathan
Murthy Chintipalati is the Founder and CEO of Ozonetel. He started Ozonetel along with his co-founders by leveraging the core strengths of his team to solve the most pressing enterprise communication challenges. Even after a decade leading Ozonetel, he ensures being available in real-time to address his clients’ needs. He has been a serial entrepreneur for 25 years and is vested in starting his own initiatives in the software, hardware, semiconductor, systems spanning networking, security, telecom, embedded systems, and applications segments.
Atul Sharma is the Chief Technology Officer of Ozonetel. He is responsible for identifying the right technology for the platform, making it future-proof and highly scalable while keeping the overall cost affordable for the clients. He is also responsible for managing and driving the technology team for network, telecom, application, security, operations, delivery, pre-sales. He brings deep domain knowledge of self-service applications & Customer Interaction Management to bear on the solutions Ozonetel delivers.
Chaitanya Chokkareddy is the Chief Innovation Officer of Ozonetel. He works with the latest technological breakthroughs and sees what innovative products can be built on top of them. This includes grid computing, cloud computing, cloud telephony, WebRTC, No SQL databases, and now AI. He makes sure that the right technology can be used in the Ozonetel stack at the right time. He has more than 15 years of experience working with the latest tools and loves bringing the latest research to life and applying it to this industry.
Rajiv Bharathan is the Sr. VP of Sales at Ozonetel. He collaborates closely with clients to find the best solutions to their call center challenges. Since 1980, He has worked in sales across IT and Telecom with major companies like HCL, HP, Wipro, and Reliance Communications. He has been with Ozonetel since 2012. He is passionate about being in the thick of the action from landing new accounts to helping existing customers get more out of their platform.
Ozonetel Communications – Vision and Mission
Ozonetel Communications provides a cloud communication software suite as a service to their customers. The company envisions making business communication seamless, intelligent, cost-efficient and easily available. Its mission is to provide a scalable multi-channel communication platform on the cloud to enterprises & entrepreneurs on the OPEX/ transaction model, enabling them to provide value-added communication services to their customers.
Murthy Chintipalati, Atul Sharma, Chaitanya Chokkareddy had come back from the US and wanted to get their hands in entrepreneurship. They recognized that when businesses were in the initial stages of setup, they’d been extremely serious about the company website but would rarely focus on setting up the right business phone system. In fact, many businesses did not even have a proper business phone system. The trio realized that it was happening because setting up a business phone system wasn’t as easy as ABC. They then decided to make the process of “setting up a business phone system” as convenient as “setting up a business website”. With that in mind, Ozonetel Communications first launched the KOOKOO cloud telephony platform followed by CloudAgent, the world’s first cloud contact center solution.
Ozonetel Communications – Name and Logo
Ozonetel wanted to be a layer around telephony, thus come out as the amalgamation of Ozone (layer) and Tel (telephony). The name KOOKOO was conjured in a jiffy (the team wanted a name with lots of vowels, like Yahoo!).
Ozonetel Logo
Ozonetel Communications – Startup Launch
Murthy Chintipalati, Atul Sharma, Chaitanya Chokkareddylaunched their product at the Unplugged Conference. Their marketing strategy at the time revolved aroundblogging and networkingat startup events. Word-of-mouth feedback from satisfied customers played a major role.
Ozonetel Communications is a SaaS company and has a “per agent/per month” revenue model.
Ozonetel Communications – Funding
Ozonetel has not raised any funding to date. It is a Bootstrapped Company. Bootstrapping means building a company from scratch with no outside funding. All the fundings are invested by the owner itself.
Ozonetel Communications – User Acquisition and Growth
Ozonetel’s only hack has been customer happiness. Interestingly, the company does not spend anything on marketing. Most of its leads are generated through blogs and word-of-mouth publicity.
With over 1500+ enterprise clients across 20+ verticals, Ozonetel’s KOOKOO platform supports over 50,000 live agents and has handled over 3 billion calls.
Ozonetel Communications currently serves in India, the USA, UAE and South East Asia. Reputed brands like Food Panda, Practo, Big Basket, Uber, WeWork, Medlife, HUL, Healthcare at home, and Zomato are some of its top clientele.
Ozonetel Communications – Startup Challenges
The major challenge Ozonetel faced early on its journey was technical in nature. It couldn’t guarantee on-call quality with the store-bought PRI cards; it overcomes this obstacle by designing custom PRI card hardware.
Ozonetel considers US-based Twilio as a source of inspiration aside from the competition. The venture tries to stay ahead in its segment through innovation. Ozonetel launched the world’s first cloud contact center product and is now bolstering its existing solutions by incorporating AI.
Ozonetel Communications – Mergers and Acquisitions
Ozonetel acquired Yantrasoft, a speech recognition company, in 2014.
Ozonetel Communications – Future Plans
Ozonetel is looking forward to disrupting the contact center industry through AI-based techniques.
Ozonetel Communications – FAQs
What is Ozonetel?
Ozonetel is India’s No. 1 contact solution provider. It is a cloud-based telephony service provider that enables businesses to communicate with their clients effectively and efficiently via all the channels, i.e. chat, email, social media, call, SMS, on one platform with no capital investment. The solutions offered by Ozonetel are KooKoo CloudAgent and KooKoo Interactive Assistant.
How does Ozonetel make money?
Ozonetel Communications is a SaaS company and has a “per agent/per month” revenue model.
What is cloud communication?
Cloud communications are Internet-based voice and data communications where telecommunications applications, switching and storage are hosted by a third-party outside of the organization using them, and they are accessed over the public Internet. It is a totally fresh approach to building, deploying and scaling enterprise communication systems. Cloud communications have the potential to reduce expenses and provide higher quality services.
How are customers finding value in Ozonetel’s products?
Ozonetel helps contact centers go live in a day with a reliable platform that improves customer experience and agent productivity at a lower total cost.
How does Ozonetel see the road ahead in cloud telephony technologies?
Ozonetel is going to be about omnichannel and AI in the coming future. Customers can reach out to businesses on multiple channels like Whatsapp, email, chat, SMS, video, etc. and will expect a quick resolution.
Alan Joseph
