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  • Top Clever Strategies to Boost SaaS Sales on Black Friday

    The wait for shopping season is finally right around the corner – Black Friday and Cyber Monday (BFCM), after Thanksgiving. This is the most awaited day for every business to vent their products at a discount rate in the market and anticipate maximum profits.

    Before the introduction of SaaS, people found it difficult to update or download on their devices, whereas SaaS aids in maintaining servers and databases that are easily accessible through the internet and eliminates convoluted software & hardware management.

    The big day for retail shopping, software companies & digital commences forthwith after Thanksgiving. To account for that, SaaS faces an epic return for their investment in the business, where their stakes are quite intense but the buyer of it is low. Therefore, SaaS businesses see Black Friday as their advantage in selling the SaaS at a discount rate and a positive impact on sales as well as revenues.

    Still, marketing SaaS during that shopping season requires a lot of effort such as engaging and hosting campaigns, fixing the price according to the demand & supply, especially analyzing competitors at the time of Black Friday in the market, and so on.

    So, here are the tips you may take into account to promote your SaaS on Black Friday.

    Top Strategies to Boost Your SaaS Product Sales on Black Friday

    Benefits of Promoting your SaaS Product on Black Friday

    Top Strategies to Boost Your SaaS Product Sales on Black Friday

    Start a Little Early

    It would be best for SaaS businesses to start up their sales a little early, say from August or September 2021. Like, it is said that ‘Hustle in silence and let the success make noise’ so prepare things early instead of rushing on the big day. Schedule your social media about the offers, deals, and rates beforehand rather than surging on Black Friday and grab the opportunity before your competitors.

    Retain Old Customers

    Keeping an existing customer is quite easier than acquiring a new one. Customer retention rate directly impacts your SaaS business profit. According to the research, a 5% increment in the retention rate can boost your business up to 25%-90%. Furthermore, you have a 60%-70% chance of selling to an existing customer in comparison to selling a product to a new customer. Take a look at some strategies that will help you to increase your CRR.

    • The first and foremost step is to find inactive customers and re-engage with them. Under this re-engagement campaign, you can send personalized emails, special Black Friday SaaS deals, and distinctive recommendations to motivate them to purchase.
    • Centralize the customer’s data from various sources into a single location. It will increase your workflow productivity and also reduce the chance of data duplication.
    • You can build a long-term CRR by personalizing your customer interactions. Track the customer behavior which includes information regarding their purchase history, preferences, and browsing behavior as it will help you to tailor the interaction that is specific for a customer. This strategy can enhance the overall user experience.

    Build a Strategy

    SaaS businesses usually operate through subscriptions, but on BFCM, most people expect to purchase SaaS products and not subscribe to them, as the company is offering at an extreme discount rate.

    While some look for the subscription model, build and establish your strategies according to it. For example, analyze your target audience in terms of what they’re searching for, what deals they’re expecting, and what channels are best to advertise SaaS so that will capture your targeted customers.

    Make Things Exclusive for Loyal Customers

    Creating Customer Loyalty programs is one the easiest ways to maintain a good client retention rate as it compels the customers with strong incentives to make a purchase. Here are some pointers that will help you to create a good loyalty program

    • Among multiple types of loyalty programs, select the one that aligns with your business aim
    • You can offer various types of incentives to your repeat customers that can include freebies, discounts, cashback, premium membership, and referral gifts
    • Keep your goal in mind while making a loyalty program. What do you want from this campaign like revenue or engagement?
    • Analyze the insights of your customer behavior and create personalized loyalty programs for them
    Black Friday Exclusive Deal for VIP Members
    Black Friday Exclusive Deal for VIP Members

    Categorize Your Audience

    As we know people purchase SaaS or any other software on Black Friday because that is the day when many companies offer at various rates from high to affordable to very low prices. Categorize your audiences according to the discount rates, because not everyone is looking for the same product at the same price. So, group up your audiences into segments and set different levels of discount rates like:

    • Some customers trailed your SaaS product but never made purchases
    • Customers who want to buy the product, but never made the step to purchase it
    • Existing Customers
    • New customers
    • Customers who are planning to buy SaaS products a long time ago and waiting for the right time to purchase

    For instance, if the customer is conventional to your shop, and makes an appearance on Black Friday. Whereby, the customers foresee an affordable price, so you would give the product at a maximum discount rate for the sake of existing clients to the business.

    Once you have done with the segment of your audiences according to discount rates, the subsequent process is to promote your SaaS products separately to them.

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    Price Your SaaS Products Logically

    The most crucial step to promote your SaaS on Black Friday is to set the right offers, where setting the discount at really high rates could cause a decline in the profit margins. On the other perspective, Pricing the SaaS products too low may leave customers disinterested in your product.

    For instance, if you have set a 70% discount rate on your SaaS products, this would entice people to make purchases but, you may not even get a 60% profit from the money you have invested in the business. So, think sagacious in deciding the discount rate.

    Optimize Your Website

    If you have a website but it is not optimized then consider it of no use. Without SEO or search engine optimization, your website will not rank on the search engine page of Google. For instance, if a customer searches about the services you offer and your website is not listed on SERP then the chances of getting a customer will become highly unlikely. By optimizing your site with SEO tools, you can prevent such a situation from occurring.

    SEO is a set of techniques that are designed to align with Google’s algorithm so that they can improve the positioning and ranking of a website in organic search results. SEO experts analyze your website content and refine it accordingly to maximize the organic traffic on the website. This traffic can be leveraged to convert prospects into customers. Keyword research, on-page optimization, technical optimization, and link building are some major tactics that are generally used for SEO to increase the visibility and credibility of a site. When your website ranks higher, your business grows and makes more money.

    Create Compelling Emails

    Email marketing is one of the oldest marketing methods but it is still relevant as before. That’s why it is very important to prepare an email marketing strategy for your business. Emails help you to connect with your customers in a very personalised way. It keeps your customers updated about your offers and products. Email marketing can give you a higher conversion rate if you implement it strategically. You should collect the email addresses of your customers, potential customers, and people who are interested in your venture and send them well-structured emails. By sending emails while considering buyer personas related to different stages of the buying cycle, you will be able to increase conversions.

    Dell's Email Newsletter - Black Friday
    Dell’s Email Newsletter – Black Friday

    Create a Sense of Urgency

    Creating urgency in sales is a method that encourages customers to buy the product as soon as possible. Professionals use this technique to create a sense that appeals to the consumer’s “Fear of missing out” on something important and makes them take action right away. You can make this strategy more appealing by combining two elements. First, make an advertisement that displays the product in a very desirable way. Second, limit the number of products available, offer discount prices for a short period, or combine both of these criteria.

    Promote Your SaaS Products on Different Social Media Platforms

    With 60% of the global population present on social media, it is the best way to make your digital presence known. Social media is the most influential virtual space, which is used not only for social networking but also for advertising brands digitally. Social media marketing is very cost-effective as you can do it by yourself, but to channel the power of social media in the right direction, the expertise and assistance of professionals would be very accommodating. Social media marketing involves posting engaging and interesting content consistently on your social media account. It helps to target the right audience and also ensures to build a connection with your customer on a personal level.

    Create Creative and Dedicated Landing Pages for the Day(CTA)

    If you yearn to take the yield of your arduous endeavor then create a dedicated landing page with a custom design and mention Black Friday. Make some attractive offers and remark that it’s a one-time offer.

    Walmart's Landing Page - Black Friday
    Walmart’s Landing Page – Black Friday 

    Present and Check if Your Site Is Mobile-Friendly and Keep Your Presentation Lucid

    Shopping on mobile is the new normal, as per reports 46% to 54% of people buy products using smartphones and it covers about 30 to 37% of sales. So make sure that your site is mobile-friendly. To make your site mobile-ready do a Google Speed Test And don’t skip to specify the “mobile” feature.

    Make your site accessible on all smart devices like iPhones, iPads, and Android. Add mobile-friendly payment choices for your customers, as people may prefer several payment options, so make sure you have alternatives like Apple Pay, Alipay, Android Pay, etc. People always prefer sites that are friendly and easy to access, so make your presentation and sites lucid.

    Promote through Paid Advertisements

    Paid ads are essential for promoting your products during Black Friday. Make the most of this time, as paid ads can lead to great returns. Using Google Ads or Facebook Ads will help you reach more customers.

    Keep in mind that Black Friday keywords are very competitive, which means your cost per click (CPC) might be high, and the quality score may not meet your expectations. But that’s okay—many people search for Black Friday deals just to browse, and only serious buyers will make the purchase.

    Consider Different Styles of Campaigns

    If you’re new to Black Friday and Cyber Monday (BFCM) sales, whether you’re just starting out or haven’t focused on it before, it can be hard to know what will work for your business. Trying different things is essential to find out what works best.

    In addition to creating different campaigns for various customer groups, it’s also a good idea to experiment with different types of campaigns.

    Boost Your Business with AI Strategies

    If you’re not using the latest technology, like AI, what are you waiting for? AI can make a big difference in the success of your campaigns this year. Here are some great ways to use AI in your campaigns: brainstorm ideas, calculate the best discount rates and adjust prices in real-time, provide customer support with chatbots, forecast how well your campaign will do, personalize messages for different customers, and automate logistics and tracking.

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    Benefits of Promoting your SaaS Product on Black Friday

    People have profited from peddling their products on Black Friday. Here we have quoted a few advantages you obtain by retailing your SaaS product on Black Friday.

    • Black Friday is a presumed exhibition, so you don’t need to spend much on publicity for your software. People know the objectives of buying products on Black Friday and you can also captivate better consumers by delivering them promising deals or proposals. You may be promoted on sales listings and articles of Black Friday.
    • Correlated to further days, on Black Friday numerous customers will be glancing for adequate products. So there will be a Huge Audience, all you have to do is execute a satisfactory campaign and propose to them a healthy rebate.
    • On Black Friday products amass better prices, mainly on Cyber Monday software products exchanges prevail at maximum.

    Conclusion

    Black Friday is recognized by everyone and you don’t need to publicize it. In this era, the extreme public infers about Black Friday and its usefulness. It captivates a massive audience and also profits you double the value.

    Campaigning on Black Friday as a SaaS company is not an easy thing but neglecting it may cause you a huge loss. To make the procedure less tiring, put your deal on the list and join hands with an e-commerce service to help you with the logistics, billing questions, and shoppers.

    FAQ

    What is Black Friday?

    Black Friday is an annual shopping event known for its massive discounts and sales, occurring the day after Thanksgiving. It marks the start of the holiday shopping season, attracting shoppers to both physical and online stores for great deals.

    When is Black Friday sale 2024?

    Black Friday occurs the day after Thanksgiving is celebrated in the US. This year, it falls on Friday, November 29, 2024. 

    What is SaaS?

    SaaS is a software over service where the providers deliver their applications over the internet.

    What are the strategies to promote SaaS on Black Friday?

    Starting early, Promoting your products on social media before the big day, and making sure the website is mobile-friendly are some of the strategies to promote SaaS on Black Friday.

    Why Black Friday sale occur?

    Many people believe that the term “Black Friday” comes from the idea that businesses are usually losing money, or “in the red,” until the day after Thanksgiving. On that day, the big sales help them finally make a profit and get “in the black.”

  • Amrit Acharya: The Visionary Behind Zetwerk’s Manufacturing Revolution

    Amrit Acharya, co-founder and CEO of Zetwerk, is an innovative leader driving one of India’s fastest-growing manufacturing marketplaces. His entrepreneurial journey led Zetwerk from a SaaS startup to a global B2B marketplace. An avid angel investor, Mr. Acharya supports fintech and design-focused startups. This article explores Amrit Acharya’s inspiring journey from IIT Madras to co-founding Zetwerk, a $2.7 billion global manufacturing powerhouse transforming India’s industrial landscape.

    Learn about Amrit Acharya, his education, career, family, Zetwerk, and more from this article.

    Amrit Acharya – Biography

    Name Amrit Acharya
    Birthplace Bhubaneswar, Odisha, India
    Born 01 Jan 1970
    Nationality Indian
    Education Electrical Engineering from IIT-Madras
    MBA from HAAS School of Business, University of California
    Position Co-founder & CEO of Zetwork
    Net worth INR 3730 crore (Feb 2024)
    Website Zetwerk.com

    Amrit Acharya – Early Life and Education
    Amrit Acharya – Career
    Amrit Acharya – Personal Life
    Amrit Acharya – Zetwerk
    Amrit Acharya – Journey So Far!
    Amrit Acharya – Investments
    Amrit Acharya – Unknown Facts / Interesting Facts
    Amrit Acharya – Top Quotes

    Amrit Acharya – Early Life and Education

    Amrit Acharya’s academic path blends technology and business, shaping the foundation of his career. He kicked off his studies at BJB Junior College, focusing on Science from 2004 to 2006. From there, he dove into Electrical Engineering at the prestigious Indian Institute of Technology, Madras, earning his Bachelor of Technology degree in 2010. But he didn’t stop there—he decided to broaden his business acumen by pursuing an MBA at the University of California, Berkeley, Haas School of Business, graduating in 2016. This combination of technical knowledge and business insight has played a key role in his professional journey.

    Amrit Acharya – Career

    Amrit Acharya began his career in India with ITC after graduating from IIT Madras in 2010. He later moved to the U.S. to pursue an MBA, where he expanded his expertise in business. During his time in the U.S., Amrit spent over three years working at McKinsey’s Palo Alto office, as well as other firms, gaining valuable insights and experience across various industries.

    Amrit Acharya – Personal Life

    Amrit Acharya hails from a family deeply rooted in education and social impact. His mother, Dharitri Dwivedy, leads Women Education and Environment, a nonprofit empowering rural women entrepreneurs in India. His father, Dr. Arabinda Acharya, is a professor at the College of International Security Affairs at National Defense University, Fort Bragg, N.C., and an accomplished author on international studies. Amrit met his wife, Sharanya Nedungadi Haridas, while both were students at IIT Madras. Their shared journey culminated in marriage on December 21, 2018. Their relationship, which started in the academic halls of Chennai, continues to thrive today.

    Amrit Acharya – Zetwerk

    Srinath Ramakkrushnan and Amrit Acharya
    Srinath Ramakkrushnan and Amrit Acharya

    Amrit Acharya and Srinath Ramakkrushnan, two visionary IIT graduates have been redefining manufacturing in India through their groundbreaking company, Zetwerk. Zetwerk initially envisioned as a software-as-a-service (SaaS) venture, recognized the need for a strategic pivot to thrive in the market. Amrit Acharya and his co-founders transformed the business into a B2B manufacturing marketplace. This bold shift has propelled the company to a valuation of $2.7 billion today, making it a Unicorn.

    Zetwerk took root almost six years ago, initially targeting the capital equipment sector.

    Srinath explains, “We zeroed in on a specific industry challenge—ensuring predictability and reliability for our clients.”

    This focused approach not only laid a solid foundation but also opened doors to diverse industrial opportunities.

    Reflecting on their leap from secure corporate jobs in the U.S., Amrit shares the passion fueling their journey: “Our mission is clear: to transform India into a manufacturing powerhouse.”

    Their unwavering dedication is paving the way for significant change in the manufacturing landscape.

    To conclude, Zetwerk has officially entered discussions with JP Morgan and other top bankers as it gears up for its initial public offering (IPO). The rapidly growing manufacturing startup is positioning itself to join the ranks of Indian unicorns seeking to go public, signaling a new chapter in its expansion strategy.

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    Amrit Acharya – Journey So Far!

    Amrit Acharya’s journey began in an unexpected yet formative way at ITC, where he was tasked with building a new factory fresh out of college. Despite knowing little about factory construction, Amrit found himself managing a team of seasoned professionals, some in their 40s and 50s, which taught him the importance of leadership, innovation, and adaptability. This experience sparked his entrepreneurial spirit, especially as he witnessed the wave of innovation sweeping through India in the early 2010s. It was during this time that Amrit realized the need to be at the forefront of this transformation.

    After spending some time in the U.S., optimizing for practicalities like visas and teams, Amrit made a pivotal decision: to return to India and contribute to the country’s entrepreneurial boom. He teamed up with Srinath, a long-time friend and co-founder and together they launched Zetwerk with a clear vision—to revolutionize procurement and supply chain management. Drawing on Amrit’s early experience of managing small manufacturers through spreadsheets and manual processes, they wanted to build software that could streamline and optimize procurement at scale.

    Amrit envisions Zetwerk as a catalyst for socio-economic change, fostering inclusive growth and prosperity throughout India focusing on creating job opportunities in rural areas, detailing Zetwerk’s commitment to utilizing technology and skill development to empower underserved communities. Amrit aims to pave the way for a more equitable and sustainable future by prioritizing empowerment and inclusivity.

    Amrit Acharya – Investments

    Amrit Acharya is an Angel Investor based in Bengaluru, focusing on transformative sectors like Design, Fintech, and Software. His notable investments include:

    Date Organization Name Funding Round Money Raised
    August 22, 2023 Boxs Seed Round $1.6 million
    May 25, 2022 Nakad Seed Round $7 million
    April 4, 2022 Agrizy Seed Round $4 million
    August 17, 2021 Yojak Seed Round INR 282 million

    Amrit Acharya – Unknown Facts / Interesting Facts

    Amrit Acharya’s passion for cricket began at a young age. In January 2001, he proudly represented the Orissa State Cricket Team at the all-India level in under-14 tournaments.

    Amrit Acharya – Top Quotes

    💡
    Wake-up.Work.Sleep.Repeat – Freedom!

    FAQs

    Who is Amrit Acharya?

    Amrit Acharya is the Co-founder and CEO of Zetwerk.

    What is Amrit Acharya Education?

    Amrit Acharya did Electrical Engineering from IIT-Madras and an MBA from HAAS School of Business, University of California.

    What does Zetwerk do?

    Zetwerk is a supply chain management company that engages in connecting with manufacturers to give customized results.

    Who is Amrit Acharya wife?

    Sharanya Nedungadi Haridas is the wife of Amrit Acharya.

  • SaaS Company Toplyne, Sponsored by Tiger Global, Ceases Operations

    After operating the firm for almost 3.5 years, Toplyne, a provider of sales automation systems, has decided to wind down and return funds to its investors.

    Having spent 3.5 years developing Toplyne, company has decided to sell the company and give its investors their money back. Company’s greatest attempts failed to achieve the scale or product-market fit that it desired, Rishen Kapoor, a co-founder of the company, revealed on LinkedIn. Approximately 30 people made up the squad, according to Kapoor.

    The 30 person team, comprising sales, customer success, machine learning, product, design, HR, and engineering, all put in their all. He said, “The company’s priority right now is on assisting its clients to guarantee a smooth transition and helping its team members find their future employment (if anyone is hiring, please reach out).

    Series A Funding

    The company announced in May 2022 that Tiger Global and Peak XV (formerly Sequoia Capital India) had led a $15 million Series A investment round. Participating in the round were the Together Fund, Sequoia India’s Surge accelerator program, and additional angel investors. Rishen Kapoor, Ruchin Kulkarni, and Rohit Khanna founded Toplyne in June 2021. The company’s focus is on assisting product-led growth (PLG) companies in converting users into paying clients.

    Current Startup Scenario In India

    Among recent startup closures, Toplyne is the most recent. Over the past several months, several startups have failed, including the insurtech business Kenko Health, the upskilling and job-finding platform Bluelearn, the social media app Koo, the artificial intelligence-driven software startup Nintee, and the spiritual tech venture My Tirth India.

    The fact that Indian entrepreneurs have had fewer job losses in the first half of 2024 is intriguing. It presents a positive image of the labour market and demonstrates their adaptation and endurance in the face of shifting economic conditions. Both the government and the industry have welcomed this news, which is much-needed after the record-breaking layoffs of 2023.

    According to a Longhouse Consulting analysis, in the first half of 2024, startups saw fewer employment losses than they did in the same period the previous year. Startups eliminated around 11,250 jobs between January and June of 2024, a far smaller number than the 21,000 positions eliminated at the same time in 2023. Even during the second half of 2023, which ran from July to December, there were only about 15,000 layoffs at startups overall.

    In addition to layoffs, hiring patterns for Indian companies were also emphasised in the research. Hiring levels in the first half of 2024 are still 35–40% lower than in 2021–2022. On the plus side, hiring has increased from the dismal year of 2023, when it was roughly 60–70% less than the previous fiscal year.

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  • The Future of B2B SaaS Sales in a Digital First World

    This article has been contributed by Ajay Singh, Co-founder & CEO, Pepsales.

    B2B SaaS Sales has undergone tectonic shift due to three factors in the last 2 years – buyer research moving online, macro-economic conditions leading to tighter budgets, and virtual selling fueled by pandemic. Recent advancements in Artificial Intelligence (AI) and Machine Learning can help B2B SaaS companies navigate through these challenges effectively.   

    Traditional sales methods such as in person presentations, lengthy product demos, and relationship-building are rapidly being transformed by AI. This shift is redefining the way sales teams engage with prospects and close deals. As AI, particularly generative AI (Gen AI), becomes more sophisticated, sales is becoming more personalized and data-driven.

    Let’s explore how AI is reshaping B2B SaaS sales, focusing on key trends, buyer behavior, and what the future holds for sales teams.

    The Evolving Landscape of B2B SaaS Sales

    The B2B SaaS sales function has undergone significant changes over the past few years. Historically, sales teams relied on generic demos and broad, high-level presentations to engage buyers. However, today’s buyers are more informed and have increasingly complex needs.

    Key Shifts in Buyer Expectations:

    • Informed Buyers: Over 70% of buyer research is completed before they engage with a sales team, as per Gartner. 
    • Personalized Interactions: Buyers expect tailored interactions from the first contact. A HubSpot survey revealed that many buyers now expect product demos in the very first meeting with a sales team.

    These shifts present both challenges and opportunities. The challenge lies in providing tailored, relevant content at every stage of the sales process, but the opportunity comes with the tools available to make this happen—enter AI.

    How AI Enhances Personalization in B2B SaaS Sales

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    AI’s potential lies in its ability to automate and personalize various aspects of the sales process. It can analyze vast datasets, such as customer interactions, CRM data, and market trends, and provide actionable insights in real-time.

    How AI Drives Personalization:

    • Automated Demo Creation: AI tools can automatically create personalized product demos tailored to the buyer’s specific needs.
    • Tailored Recommendations: By leveraging machine learning models, AI can recommend relevant features or use cases based on buyer behavior.
    • Predictive Insights: AI can predict buyer behavior, helping sales teams engage more effectively at every touchpoint.

    Generative AI tools, specifically, have proven to be a game-changer by creating live, tailored demos in just a few clicks. These tools eliminate the need for time-consuming manual edits, allowing sales teams to focus on delivering more impactful demos that resonate with buyers.

    Benefits of AI-Driven Personalization:

    • Reduced Time to Personalize: AI tools cut down demo preparation time from hours or days to minutes.
    • Scalability: Sales teams can handle more opportunities simultaneously while maintaining a high level of personalization.
    • Higher Engagement: Personalized demos and interactions lead to stronger buyer engagement and shorter sales cycles.

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    The Shift in Buyer Behavior

    Buyers today are entering conversations with sales teams later in the process, armed with more advanced, technical questions. They expect sales teams to act not just as relationship builders, but as consultants with in-depth knowledge of the product and industry.

    Key Changes in Buyer Behavior:

    • Deeper Engagement from the Start: Buyers are looking for meaningful, technical discussions right from the first meeting.
    • Higher Expectations: Buyers now expect sales teams to offer personalized solutions rather than generic pitches.

    This shift in buyer behavior requires sales teams to be more agile, offering solutions that are highly customized and data-driven. AI plays a critical role here by providing sales teams with the insights needed to manage these complex conversations and deliver tailored solutions on the fly.

    The Impact of AI-Powered Demos on Sales Productivity

    One of the key advantages of AI-powered demos is the boost in sales productivity. Sales teams often face the dilemma of needing to personalize demos for numerous prospects while also closing deals and managing their pipeline. The traditional process of creating demos can take anywhere from hours to several days, depending on the complexity of the product and the prospect’s needs.

    How AI Enhances Productivity:

    • Reduced Prep Time: AI reduces demo preparation time from days to minutes, allowing sales teams to focus on higher-priority tasks.
    • Increased Capacity: Sales teams can manage more leads at once, increasing the number of personalized demos they can deliver.
    • Consistent Quality: AI ensures that every demo is consistent in quality and customization, reducing errors and ensuring that key features are highlighted every time.

    With AI, sales teams no longer have to rely on engineers or product specialists to customize demos, freeing up valuable resources and enabling faster response times to buyer inquiries. This results in more demos being delivered, a higher level of personalization, and ultimately, more closed deals.

    The Future of B2B SaaS Sales: AI at the Center

    As AI tools become more advanced, the B2B SaaS sales landscape will continue to evolve. Sales teams will increasingly rely on AI to not only personalize demos but also optimize their sales strategies and predict customer needs.

    • AI-Driven Sales Strategies: Sales teams will use AI to refine messaging, tailor engagements, and offer predictive insights into buyer behavior.
    • Evolving Sales Metrics: Traditional sales metrics, like demo completion rates, will be replaced with more meaningful measures of buyer engagement and impact.

    The potential for AI to transform sales operations is massive. According to Gartner, over 70% of sales leaders are exploring ways to integrate AI into their processes. For companies willing to embrace this shift, the rewards include increased win rates, shorter sales cycles, and more meaningful interactions with buyers.

    Conclusion

    AI is driving a paradigm shift in B2B SaaS sales, enabling sales teams to move away from generic interactions toward more personalized, impactful engagements. With buyers expecting more advanced, tailored interactions from the outset, AI provides the tools to deliver precisely that.

    In this evolving landscape, companies that leverage AI to automate personalization, enhance buyer engagement, and refine their sales strategies will stand out from the competition. For B2B SaaS sales teams, the future lies in AI-driven solutions that not only improve efficiency but also help deliver a 10X experience for buyers.

    In short, AI is not just transforming the future of B2B SaaS sales—it is becoming the backbone of it.

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  • Tata Capital and Lendingkart Formed a Partnership to Co-lend Unsecured Business Loans

    Lendingkart, a retail lending platform based in Gurugram, has teamed up with Tata Capital Limited, the financial services arm of the Tata Group, to provide unsecured business loans to MSMEs all over the nation.

    The goal of the agreement is to make it easier for micro, small, and medium-sized enterprises (MSMEs) to get the financing they need by utilising Lendingkart’s digital platform.

    Loans for businesses, working capital, micro, small, and medium enterprises (MSME), women-owned businesses, and individuals are all available through Lendingkart, which was established in 2014 by Harshvardhan Lunia and Mukul Sachan.

    Function of Lendingkart’s Software as a Service Solution

    A significant component of this partnership will be the Software as a Service (SaaS) platform known as “2gthr,” which is offered by Lendingkart. It is possible to handle the complete customer process with the assistance of the platform, which includes beginning the process of loan applications, promptly approving them, disbursing funds, and managing collections.

    Using this platform, Lendingkart intends to improve access to credit for micro, small, and medium-sized enterprises (MSMEs), making it possible for even underserved firms to take advantage of the loans that are made available through this cooperation.

    Meeting the Urgent Funding Requirements of Msmes

    The cooperation intends to address the crucial financial needs of micro, small, and medium-sized enterprises (MSMEs), a sector that frequently fails to gain access to credit.

    Harshvardhan Lunia, the founder and chief executive officer of Lendingkart, emphasised the significance of the relationship by adding, “Our objective is to increase credit penetration and make financing more accessible and easier for micro, small, and medium-sized enterprises. Through the formation of this cooperation, we will be able to solve the important finance requirements of enterprises that are not being adequately served and achieve higher operational benefits.”

    Through this cooperation, it is anticipated that Lendingkart’s technology skills will be combined with Tata Capital’s wide network in order to increase the number of firms that can be reached.

    Tata’s Emphasis on the Empowerment of MSMEs

    Vivek Chopra, Chief Operating Officer of Retail Finance at Tata Capital Limited, stated that the relationship between Tata Capital and Lendingkart exemplifies the company’s commitment to the expansion of collaborative arrangements. Small and medium-sized enterprises (MSMEs) will be able to capitalise on emerging possibilities and promote thorough company expansion thanks to this strategic plan.

    The network of Tata Capital, which has over 750 branches across India, is anticipated to play a significant role in making these loans available to micro, small, and medium-sized enterprises (MSMEs) nation-wide.

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  • NachoNacho: Revolutionizing the Subscription Economy with Fintech and AI

    B2B SaaS is cloud-based software that businesses can access from anywhere as long as the users are connected to the Internet. B2B SaaS offers many advantages: Instead of buying software licenses, businesses can take advantage of flexible pricing options.

    NachoNacho is a groundbreaking B2B SaaS + services marketplace driven by Fintech and AI. The platform revolutionizes how businesses manage, discover, and obtain discounts on SaaS and services, offering up to 30% off lifetime deals.

    In this article, let’s learn more about NachoNacho, its founders, products, strategies, challenges, and more.

    NachoNacho – Company Highlights

    STARTUP NAME NachoNacho
    Headquarters San Francisco,California,United States
    Sector SaaS
    Founder Sanjay Goel and Alan Szternberg
    Founded 2019
    Website nachonacho.com

    NachoNacho – About
    NachoNacho – Industry
    NachoNacho – Founders and Team
    NachoNacho – Startup Story
    NachoNacho – Vision and Mission
    NachoNacho – Name and Logo
    NachoNacho – Product/Services
    NachoNacho – Business and Revenue Model
    NachoNacho – Launching Company Strategies
    NachoNacho – Customer Growth and Retention Strategies
    NachoNacho – Challenges Faced
    NachoNacho – Growth
    NachoNacho – Marketing Strategy
    NachoNacho – Recognition and Achievements
    NachoNacho – Funding
    NachoNacho – Key Tools and Software
    NachoNacho – Competitors
    NachoNacho – Future Plans

    NachoNacho – About

    NachoNacho is a B2B SaaS + services marketplace powered by Fintech and AI. Manage, discover, and get discounts on SaaS + Services (up to 30% off lifetime).

    NachoNacho – Industry

    NachoNacho observes that SaaS purchasing is undergoing a shift towards decentralization, indicating a departure from relying on MSPs and SIs. This trend empowers internal department heads to autonomously procure subscriptions. Consequently, it results in increased SaaS sprawl throughout organizations. In light of this, NachoNacho recognizes the significance of its Subscription Management and Spend Management features in addressing these evolving needs.

    Through the NachoNacho platform, users can leverage AI-powered tools to identify suitable software solutions by comparing their buyer profiles with those of similar profiles from other companies. This capability enables NachoNacho users to discover relevant software effectively. Additionally, NachoNacho facilitates purchasing at discounted rates and centralizes the management of subscriptions, streamlining the entire process for business users.

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    NachoNacho – Founders and Team

    Sanjay Goel (Left) and Alan Szternberg (Right) - Co-Founders of NachoNacho
    Sanjay Goel (Left) and Alan Szternberg (Right) – Co-Founders of NachoNacho

    The two Founders met after having experience in the software industry for many years. Sanjay Goel, the CEO, had previously worked as a Managing Director for Hedge Funds, Deutsche Bank London, HSBC London, and Citibank. More recently Sanjay launched a software company named Oximity, which was sold to Scribd. Alan Szternberg, the CTO, was previously the owner of several development agencies including mirabelle.io and GooPlus after having gained a lot of experience at amazon.com for many years. Alan primarily manages the technical side of the business, while Sanjay helps with overall company operations and has his hand in almost every aspect of the company.

    The company currently has 16 employees and a fully remote work culture, although both the San Francisco and New York City teams will meet at local co-working spaces on a bi-weekly basis. Their team intends to set trends rather than follow them. This requires first-principle thinking – a key element of their ethos.

    Their diverse team can be found in over 7 countries around the world, giving them a multicultural perspective to help solve the challenges of the B2B SaaS industry. They believe a good team foundation is built on values, not where you’re from. They believe in the empowerment of talent at all levels – giving ownership and responsibilities beyond a team member’s current skill level or
    experience. They believe in lifelong learning, and learning by doing.

    NachoNacho – Startup Story

    Both founders of NachoNacho have extensive backgrounds in both large corporations and startups. They have observed the pervasive influence of the subscription economy across various facts of professional and personal life, noting its generally positive impact on both buyers and sellers of subscription products. However, drawing from their collective experiences, they identified several issues within the subscription economy.

    As buyers of subscriptions, they encountered challenges such as:

    1. Experiencing significant financial waste due to subscription sprawl within their companies.
    2. Struggling to discern which subscriptions were held by different departments within the company.
    3. Facing uncertainty in selecting the most suitable subscription products to fulfill specific needs.

    On the seller side, they observed intense competition across all categories of subscriptions, leading to substantial increases in user acquisition costs. In response to these challenges, the founders recognized the need to streamline and harmonize the subscription economy by establishing a centralized platform for both buyers and sellers.

    Drawing inspiration from successful marketplaces like Amazon, eBay, Etsy, and Upwork, the founders envisioned creating a similar marketplace tailored specifically for subscriptions. Although initially focused on subscription management, the founders pivoted their approach based on user feedback, realizing the market gap for a comprehensive solution encompassing discovery, purchasing, and management experiences for SaaS products.

    In 2019, NachoNacho commenced its journey with a vision to primarily address subscription management. However, with valuable user feedback, they swiftly adapted their strategy to cater to the broader needs of the market. This evolution culminated in a successful seed round of fundraising, securing $3 million in early 2022. This capital injection enabled NachoNacho to expand its team and scale its operations to further innovate and grow within the subscription economy.

    NachoNacho – Vision and Mission

    NachoNacho building the world’s first and largest true marketplace for subscriptions to harmonize the subscription economy and foster its further growth. It uses the latest fintech tools to create powerful user experiences for all stakeholders in the marketplace.

    NachoNacho means “Dance, Dance” in Hindi. A lot of people ask us about it, since the term isn’t well-known in the US, it mostly catches and draws attention that way. For people in the know, in India especially, they might recall a famous Bollywood movie. For NachoNacho, it connects with its vision to be constantly moving while creating a fun, positive community environment for both the SaaS vendor and SaaS buyer experience.

    NachoNacho Logo
    NachoNacho Logo

    NachoNacho – Product/Services

    NachoNacho is a single destination for businesses to manage and buy SaaS products. Users connect their payment source to their NachoNacho account and create one virtual VISA card per subscription. They migrate all their existing subscriptions to NachoNacho by simply changing the virtual card being used in each subscription account. They also buy new subscriptions by creating a new virtual card per subscription.

    As a central hub for businesses to manage and buy new subscriptions, NachoNacho acts as an efficient matchmaker between buyers and sellers. NachoNacho can predict the needs of buyers based on their purchase behaviour and recommend products most suitable to them.

    NachoNacho utilizes a variety of AI and Fintech tools to better enable users to identify new software they should be using, analyze wasted software spend, then manage all of their subscriptions and spend company-wide in one platform. In the early days, the platform was primarily focused on consumer subscription sprawl (e.g. Netflix and other consumer subscriptions), but more demand was seen in the B2B SaaS subscription space, which led to the pivot in 2019-2020.

    NachoNacho – Business and Revenue Model

    Their business model mostly depends on the referral CPA they get for driving business to its vendors. This way they’re aligned with the best interests of their partners to help sell their products, again harkening back to the win-win mentality that they have in their Marketing and Partnerships teams.

    NachoNacho – Launching Company Strategies

    A lot of the first users came through personal relationships. The core team, and especially the Founders, have a lot of preexisting relationships and a good reputation amongst businesses. This alone was able to draw in the early customer base, after that it became all about word-of-mouth, especially among SaaS vendors hungry for new opportunities to acquire new customers at a lower CAC.

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    NachoNacho – Customer Growth and Retention Strategies

    As a Marketplace for SaaS and Services, it partners with every vendor that comes onto its platform. These collaborations are designed to be win-win-win to build their brand awareness, the awareness of other vendors in its community, and for NachoNacho as the best place to buy SaaS and Services online. NachoNacho currently does not spend any money on Marketing, everything is a sweat equity investment in team member hours, content collaborations with partners, and SEO. NachoNacho sees its Marketplace as a community, which grows by doing mutual collaborations that help promote their partner’s businesses and create awareness for its vision to harmonize the subscription and B2B services economy.

    NachoNacho SaaS Marketplace
    NachoNacho SaaS Marketplace

    NachoNacho – Challenges Faced

    One of the major challenges they faced was the adoption of their powerful Fintech tool, which they call NachoCards. These empower users to access premium discounts on SaaS products, but more importantly, track and control all of their subscriptions spend company-wide. One of the challenges was getting users to understand how they’re used as a Fintech tool, as opposed to just any other credit card, to do this they created a freemium approach to the Marketplace which enables users to quickly access software perks and discounts, learn about the importance of SaaS management and solving the Subscription Sprawl problem, then upgrade to access that feature on their own timeline.

    What they’ve come to find is that once their business users understand how NachoCards work (as a Fintech tool, as opposed to a traditional credit card), they love using them for each and every subscription – one card per employee per vendor, just the way the platform was designed in order to maximize their ability to track and control subscription spend. As a startup they’re constantly faced with new challenges and opportunities to enhance the user experience for the platform, but as they gain more partnerships, the value of the Marketplace continues to grow for its users as they’ve essentially become a one-stop-shop to find all of the popular SaaS products at a great price and with the ability to access powerful Fintech and AI tools that enable finding their next SaaS tool easier than ever and, more importantly, solving the subscription sprawl problem with their easy-to-use SaaS management features.

    NachoNacho – Growth

    They operate globally mostly remotely, but have shared office space in New York City and San Francisco. They cannot publicly disclose profitability or revenue due to internal company policy. They have over 25,000 businesses signed up and ~ 1000 vendors signed up for the platform on both the SaaS and Services side. They’re rated consistently 4.5 stars and above on review aggregator websites such as G2, Trust Radius, Capterra, and more.

    NachoNacho – Marketing Strategy

    They do a lot of co-marketing initiatives which include webinars that generate social media sound clips from SaaS leaders. They’ll also do content collaborations which include blog posts, social media announcements, and videos with its partners that involve co-announcing the new partnership. They believe that a “rising tide raises all boats” and that the growth for their platform as well as the revenue opportunity and brand awareness for its partners is inextricably intertwined. They seek to grow mutually through win-win-win collaborations.

    NachoNacho Services Marketplace
    NachoNacho Services Marketplace

    NachoNacho – Recognition and Achievements

    As of the current date, NachoNacho has not received any awards. Nonetheless, the company receives consistent acknowledgement from its vendor partners, which include some of the leading SaaS brands in the industry such as Gusto, Zoom, Oracle, and many others. NachoNacho has curated an impressive roster of over 700 of the most popular software brands, and this list continues to expand daily as the company adds new partners to its platform. This robust network of reputable vendors underscores the company’s position as a trusted and valued partner within the SaaS ecosystem.

    NachoNacho – Funding

    Date Stage Amount Investors Name
    February 01 2022 Seed $3,000,000 Altair Capital, PMC, s16vc, Karman Ventures, Tunitas Ventures, Alchemist Accelerator

    NachoNacho – Key Tools and Software

    Here are some top tools that NachoNacho use:

    • Github – development project management 
    • Hubspot – CRM 
    • Superset – Data and analytics 
    • Google Analytics – Data and analytics 
    • Instantly.ai – Email Marketing 
    • Postmark – Transactional emails

    NachoNacho – Competitors

    The top NachoNacho competitors are:

    • Appsumo: More of a Marketplace competitor, but focused primarily on early-stage startups. Vendor: An enterprise-focused SaaS procurement and management platform. 
    • Zluri: Spend and subscription management platform (no Marketplace) 
    • Torri: SaaS Management platform built with a focus on IT managers

    NachoNacho – Future Plans

    They will be constantly evolving their Marketplace offering, especially since recently they added a Services Marketplace. They expect their Marketplace offerings to grow dramatically in 2024. They’re also improving its subscription discovery service as they allow SaaS buyers to provide more profile data and paired with SaaS usage and purchasing behavior from similar profiles, they are more accurately able to suggest the right software tools for SaaS buyers.

    FAQs

    Who are the founders of NachoNacho?

    Sanjay Goel and Alan Szternberg are the founders of NachoNacho.

    What is NachoNacho?

    NachoNacho is a B2B SaaS + services marketplace powered by Fintech and AI and it manages all your SaaS and business expenses in one place using virtual credit cards.

    What is a NachoCard?

    NachoCards are virtual Visa cards that are created on a per-subscription basis within your NachoNacho account.

  • Bloomreach: Build, Manage, and Personalize Customer Experience with the E-Commerce Platform

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Bloomreach.

    The first two decades of online retail were limited to enabling businesses to build their e-commerce storefronts and transact online. Now the next battlefield is to differentiate the consumer experience. As online shoppers grow more sophisticated, so do their expectations.

    If you strive to achieve better results with less effort, one effective way is to introduce marketing automation. Bloomreach, a US-based company, can help organizations introduce marketing automation and provide personalized experiences to consumers with its cloud-based e-commerce platform.

    Keep reading to uncover the success story of Bloomreach.

    Bloomreach – Company Highlights

    Company Name Bloomreach
    Headquarters Mountain View, California, United States
    Sector Marketing Automation
    Founders Raj De Datta and Ashutosh Garg
    Founded 2009
    Valuation $2.2 billion (2022)
    Website Bloomreach.com

    About Bloomreach
    Bloomreach – Industry
    Bloomreach – Founders and Team
    Bloomreach – Startup Story
    Bloomreach – Mission and Vision
    Bloomreach – Business Model
    Bloomreach – Revenue Model
    Bloomreach – Products and Services
    Bloomreach – Funding and Investors
    Bloomreach – Mergers and Acquisitions
    Bloomreach – Growth
    Bloomreach – Partners
    Bloomreach – Awards and Achievements
    Bloomreach – Competitors
    Bloomreach – Future Plan

    About Bloomreach

    Bloomreach is a developer of an e-commerce platform delivering personalized customer experiences. It connects customer and product data to help companies understand what customers really want and personalize all customer touchpoints. The platform specializes in marketing automation, product discovery, and content management systems. These solutions combine the power of unified customer and product data with AI-optimization speed and scale, enabling revenue-driving digital commerce experiences.

    The company serves over 850 global brands, including Puma, Albertsons, FC Bayern Munchen, Bosch, and Marks & Spencer. Moreover, Bloomreach powers 250 million searches while helping marketers execute 100K email campaigns daily.

    Bloomreach – Industry

    Bloomreach serves the marketing automation industry, and its global market size is forecasted to grow from $5.2 billion in 2022 to $9.5 billion by 2027, at a noteworthy CAGR of 12.8% from 2023 to 2027. COVID-19 boosted marketing automation adoption as customers sought software and services for streamlined engagement.

    Moreover, the demand for marketing automation solutions is significantly expanding because of the digitalization of businesses, increasing internet penetration, and the use of mobile devices. Oracle, Salesforce, Adobe, HubSpot, and SAS are big giants ruling the market.

    Bloomreach – Founders and Team

    Raj De Datta and Ashutosh Garg are the Co-founders of Bloomreach.

    Raj De Datta

    Raj De Datta - Co-founder and CEO, Bloomreach
    Raj De Datta – Co-founder and CEO, Bloomreach

    Raj De Datta is the Co-founder and CEO of Bloomreach. He completed BSE in Electrical Engineering from Princeton University and MBA from Harvard Business School. Currently, Raj is a Member of the United States Tennis Association and Forbes Technology Council, a Founder Partner at Founder Collective, an Independent Board Member at Zingtree, and a Member Board of Directors at RepresntUs.

    Ashutosh Garg

    Ashutosh Garg - Co-founder, Bloomreach
    Ashutosh Garg – Co-founder, Bloomreach

    Ashutosh Garg is the Co-founder of Bloomreach. He earned a B.Tech in Electrical Engineering from the Indian Institute of Technology, Delhi, and a Ph.D. in Electrical and Computer Engineering from the University of Illinois Urbana-Champaign. Ashutosh is the Board Member at Bidgely, Advisory Board Member at Plaksha Technology Leaders Program, Founder/Member at Laddrr, and Co-Founder & CEO at eightfold.ai.

    Bloomreach Team

    • Christina Augustine – Chief Operating Officer
    • Anirban Bardalaye – Chief Product Officer
    • Amanda Elam – Chief Marketing Officer
    • Ninos Sarkis – Chief Financial Officer
    • Rob Rosenthal – Chief Revenue Officer
    • Xun Wang – Chief Technology Officer

    Bloomreach is a team of 900+ global employees.

    Bloomreach – Startup Story

    Bloomreach was co-founded by Raj De Datta and Ashutosh Garg in 2009 with the idea that every online experience could be so much better if they were catered to individual customers’ specific needs and interests, using intelligent algorithms that go smarter every day.

    In 2012, the company launched its first product- an SEO-focused tool. After a year, in 2013, it brought big-data content optimization SaaS to the small screen. Bloomreach officially powered over $200 billion in digital commerce experiences, representing 25% of all retail e-commerce experiences in the US and UK in 2020.

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    Bloomreach – Mission and Vision

    Bloomreach aims to drive magical and measurable experiences for people and businesses.

    Bloomreach – Business Model

    Bloomrreach targets its offering at retailers, particularly those having an online presence. The company’s Personalization Platform leverages its core technology, the Web Relevance Engine (WRE), to identify the components of a client’s site content relevant to a specific online customer and ensure it surfaces prominently. It allows client organizations to reach consumers of interest effectively. WRE analyzes 1 billion+ webpages each day and then adapts the sites to capture consumer demand across channels, elevating non-branded natural search traffic by 80%.

    Bloomreach – Revenue Model

    Bloomreach has one revenue stream, i.e., the subscription fees it charges for monthly access to the SaaS platform. The platform’s pricing is customized depending on the customers an enterprise serves, the size of its product catalog, and the number of events it executes, such as how many emails or SMS it sends.

    Bloomreach – Products and Services

    Bloomreach offers a suite of products driving through personalization and digital commerce growth, including:

    • Discovery, offering AI-driven search and merchandising
    • Content, offering a headless CMS
    • Engagement, offering CDP and marketing automation solutions

    Bloomreach – Funding and Investors

    Bloomreach raised a total of $452 million over 7 funding rounds. Its latest funding round – Debt Financing Round, was completed on October 4, 2022, and raised $30 million. The company’s leading investors are JP Morgan Chase, Bain Capital Ventures, Sixth Street, Goldman Sachs Asset Management, Lightspeed Venture Partners, Salesforce Ventures, and New Enterprise Associates.

    Date Round Number of Investors Money Raised Lead Investor
    October 4, 2022 Debt Financing 1 $30 million JP Morgan Chase
    February 23, 2022 Series F 3 $175 million Goldman Sachs Asset Management
    January 26, 2021 Series E 1 $150 million Sixth Street
    January 29, 2016 Series D 5 $56 million –
    October 18, 2012 Series C 3 $25 million New Enterprise Associates
    September 1, 2010 Series B 2 $11 million –
    March 1, 2009 Series A 3 $5 million –

    Bloomreach – Mergers and Acquisitions

    Bloomreach acquired 3 companies: Exponea on January 26, 2021; Hippo on October 26, 2016; and ShopLogic on May 30, 2013.

    Bloomreach – Growth

    The valuation of Bloomreach more than doubled from 2021 to 2022. In 2022, the company’s valuation was $2.2 billion. Moreover, it achieved $117 million in annual recurring revenue (ARR) by the end of 2022.

    Bloomreach – Partners

    Bloomreach is the partner of the below listed leading companies:

    Bloomreach | How to Get Started With E-commerce Personalization

    Bloomreach – Awards and Achievements

    Bloomreach is an award-winning technology rated by expert analysts and the company’s customers. Following listed are some awards and recognitions the company received to date:

    • Recognized as a 2022 Customers’ Choice for DXP by Gartner
    • 2021 Leader in The Forrester Wave Cross-Channel Campaign Management
    • G2 Market Leader 2023
    • Won Vendors in Partnership’s 2023 Best Unified Customer Experience
    • 2022 Inc. 5000 Fastest Growing Private Companies in America
    • 2022 MarTech Breakthrough Award for Best Overall Marketing Automation Platform

    Bloomreach – Competitors

    Here listed are some main competitors of Bloomreach:

    • Salesforce
    • Adobe
    • Kentico
    • Sitecore
    • Liferay
    • Crownpeak
    • Acquia

    Bloomreach – Future Plan

    Bloomreach is ripe for IPO till 2027 as it checks all the metrics for a successful public company.

    FAQs

    What does Bloomreach do?

    Bloomreach is a developer of an e-commerce platform delivering personalized customer experiences. It connects customer and product data to help companies understand what customers really want and personalize all customer touchpoints.

    Who are the founders of Bloomreach?

    Raj De Datta and Ashutosh Garg are the Co-founders of Bloomreach.

    Who is the CEO of Bloomreach?

    Raj De Datta is the CEO of Bloomreach.

    Who are the main competitors of Bloomreach?

    The main competitors of Bloomreach include Salesforce, Adobe, Kentico, Sitecore, Liferay, Crownpeak, and Acquia.

  • Axonius: A Cybersecurity Asset Management Platform

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Axonius.

    Cybersecurity asset management refers to the company’s capability to conduct and maintain an accurate inventory of each cyber-enabled technology, including software and hardware. It involves identifying the computerized systems in an industrial control environment and proactively managing additions, removals, and alterations to those devices.

    Historically, asset management looked at network traffic or attempted to assign an agent to everything, leaving enterprises drowned in data. Compared to the rivals targeting the cybersecurity asset management market, Axonius, a US-based company, has a different approach to delivering services.

    It focuses solely on bringing data together from a customer’s existing infrastructure and controls instead of deploying something new. From Axonius’s founders and startup story to growth, learn more about the company in this article.

    Axonius – Company Highlights

    Company Name Axonius
    Headquarters New York City, New York, United States
    Sector Cybersecurity
    Founders Dean Sysman, Ofri Shur, and Avidor Bartov
    Founded In 2017
    Valuation $2.6 billion (2022)
    Website Axonius.com

    Axonius – About
    Axonius – Industry
    Axonius – Founders and Team
    Axonius – Startup Story
    Axonius – Mission and Vision
    Axonius – Business Model
    Axonius – Products and Services
    Axonius – Funding and Investors
    Axonius – Growth
    Axonius – Marketing Strategies
    Axonius – Partners
    Axonius – Awards and Achievements
    Axonius – Competitors

    Axonius – About

    Axonius is the cybersecurity asset management platform providing enterprises with a suite of asset inventory, uncovers gaps, and automatically validates and enforces security policies. The New York-based company covers millions of assets for companies worldwide, including user accounts, devices and cloud assets, and SaaS applications.

    Axonius – Industry

    Cybersecurity is a method used to protect networks, systems, and programs from digital attacks. The global cybersecurity market size was $221.72 billion in 2022 and is forecasted to reach $657.02 billion in 2030.

    The rapid growth of security solutions across all industries during the Covid-19 pandemic led to market growth. In addition, the integration of technologies, including the Internet of Things (IoT), Cloud, and Machine Learning (ML), is another leading factor driving the growth of the cybersecurity industry.

    Besides Axonius, Cisco Systems, Microsoft Corporation, IBM Corporation, Fortinet, Inc., and Palo Alto Networks, Inc. are key companies in the industry.

    Size of Cybersecurity market Worldwide
    Size of Cybersecurity market Worldwide

    Axonius – Founders and Team

    Dean Sysman, Ofri Shur, and Avidor Bartov co-founded Axonius in 2017.

    Dean Sysman

    Dean Sysman - Co-founder and CEO, Axonius
    Dean Sysman – Co-founder and CEO, Axonius

    Dean Sysman attended the University of Haifa for BSc in Computer Science. He is the ex-co-founder and CTO of Cymmetria. Currently, he is the Official Member of the Forbes Technology Council and Fast Company Executive Board.

    Sysman is working as the CEO and Co-founder at Axonius. Moreover, he is an investor in various startups, including NeoWise, Ramp, Torq, NextSilicon, and Salt Security.

    Ofri Shur

    Ofri Shur - Co-founder and CTO, Axonius
    Ofri Shur – Co-founder and CTO, Axonius

    Ofri Shur completed BSc in Mathematics and Physics from The Hebrew University of Jerusalem. He has worked as Head of the Research Section at IDF and CTO at KayHut. Shur Co-founded Axonius and holds the position of CTO.

    Avidor Bartov

    Avidor Bartov - Co-founder and Chief Architect, Axonius
    Avidor Bartov – Co-founder and Chief Architect, Axonius

    Avidor Bartov completed his BSc in Computer Science from The Open University of Israel. He held the position of Web Penetration Tester at BugSec and Research Team Leader at Israel Defense Forces. Bartov is the Chief Architect and Co-founder of Axonius.

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    Axonius – Startup Story

    The co-founders of Axonius, Dean Sysman, Ofri Shur, and Avidor Bartov, met while serving in an intelligence unit of the Israeli military and incorporated the company in June 2017. When working at another cybersecurity startup, a huge U.S. company contacted them and asked for baking off a deception product. After deploying the solutions, Sysman, Shur, and Bartov found that an active group of Chinese hackers was trying to install a code on their decoy.

    However, the U.S. company refused to take action by saying they didn’t understand this part of the network well. It said that their I.T. team would open a ticket and use the tools to manage endpoints to install that software. But the company wasn’t aware of the exact tool. Sysman tried to find the tool from the list of about 20+ tools provided by the company. However, they couldn’t find it. He asked the company about their number of devices, but it couldn’t provide exact figures.

    It’s when Sysman started asking every CISO and CIO about how many devices they have, but everyone used to say they didn’t know or provide a wide range. It’s when Sysman realized the network is dynamic and, thus, came up with the idea of Axonius to solve the asset management challenge for cybersecurity.

    Axonius launched a new business unit named ‘AxoniusX’ on June 16, 2021, to create more avenues of growth via innovation. In October 2021, it expanded into the Asia-Pacific (APAC) region and unveiled the Axonius SaaS Management solution in January 2022. The company completed two prototype projects for the U.S. Department of Defense (DoD) in March 2023, and two months later, Axonius released Axonius 5.0.

    Axonius employs approximately 620 employees.

    Axonius – Mission and Vision

    Axonius’s mission is GROWTH, in which ‘G’ stands for Grow, ‘R’ for Relentlessly Pursue Truth, ‘O’ for Ownership, ‘W’ for Win, ‘T’ for Team, and ‘H’ for Humility.

    Axonius – Business Model

    With solutions for SaaS management and cyber asset attack surface management (CAASM), Axonius is deployed within a few minutes and correlates asset data from existing solutions to provide an up-to-date inventory uncovers security solutions gaps, and automates response actions.

    The company gives I.T. and security teams the confidence to control complexity by navigating risks, mitigating threats, decreasing incidents with automated response actions, and informing business-level strategy. With Axonius, IT and security teams can save time by moving away from reactive, disruptive day-to-day firefighting and focusing on the bigger picture.

    Axonius – Products and Services

    Axonius platform offers multiple functionalities, including Cybersecurity Asset Management, SaaS Management, Cyber Asset Inventory, Cyber Asset Attack Surface Management, Cloud Asset Compliance, and Policy Enforcement.

    Axonius – Funding and Investors

    Axonius has undertaken 7 funding rounds and raised $665 million. The company’s latest funding round – Series E Round, was conducted on March 8, 2022, and raised $200 million. Around 18 investors back Axonius, including ICONIQ Growth, Alta Park Capital, Alkeon Capital, Own Rock Capital, Lightspeed Venture Partners, and Accel.

    Date Round Number of Investors Money Raised Lead Investor
    March 8, 2022 Series E 10 $200 million Accel
    March 9, 2021 Secondary market 4 $270 million –
    March 1, 2021 Series D 6 $100 million Stripes
    March 31, 2020 Series C 7 $58 million Lightspeed Venture Partners
    August 27, 2019 Series B 6 $20 million OpenView
    February 12, 2019 Series A 6 $13 million Bessemer Venture Partners
    September 6, 2017 Seed Round 4 $4 million YL Ventures

    Axonius – Growth

    In 2021, Axonius achieved 132% year-over-year growth in annual recurring revenue in the first half. The company expanded to 8 new countries, which increased its international ARR by 230%. Moreover, its team and customer base increased by about 50% over the past year.

    Axonius’s post-money valuation increased more than two times to $2.6 billion in March 2022 and the employee count increased by 52%.

    Axonius – Marketing Strategies

    Axonius launched many marketing campaigns, of which some miss and some succeed. In May 2021, the company launched a ‘CYBERFST‘ marketing campaign that features multiple sessions, technology demos, music, networking with peers, celebrities, sarcasm, and surprises. But the campaign failed because it was too ambitious.

    Axonius - CYBRFST
    Axonius – CYBRFST

    Furthermore, since Axonius received many industry recognitions in 2021, it came up with blogs and press releases touting its awesomeness. Awards with effective content strategy showed external validation to potential customers and employees.

    Axonius – Partners

    Axonius has partnered with the following renowned channel programs and professional services partners:

    • 443 Technologies
    • Alta Technologia
    • Artha Mitra Interdata
    • Ascent Global
    • ePlus
    • CloverIT
    • Ignition Technology
    • Netpoleon
    • CISCO
    • Okta
    • AWS
    • ServiceNow

    Axonius – Awards and Achievements

    Axonius is cited as one of the fastest-growing cybersecurity startups, with accolades from Fortune, Forbes, and CNBC.

    • Named as 2023 Best Workplaces by Inc. Magazine for the second consecutive year
    • Earned a 5-Star Rating in the 2023 CRN Partner Program Guide for a third consecutive year
    • Ranked 3 on the 2022 Deloitte Technology Fast 500
    • Named to the 2022 Forbes Cloud 100
    • Named on the 2022 Women of the Channel List by CRN
    Cybersecurity Asset Management and SaaS Management

    Axonius – Competitors

    Axonius is ranked 3rd among 228 active competitors.

    • SAFE
    • ZenGRC
    • IBM OpenPages
    • Balbix Security Cloud
    • Panaseer Platform
    • Armis
    • ForeScout
    • AppOmni

    FAQs

    What does Axonius do?

    Axonius is the cybersecurity asset management platform providing enterprises with a suite of asset inventory, uncovers gaps, and automatically validates and enforces security policies.

    Who are the founders of Axonius?

    Dean Sysman, Ofri Shur, and Avidor Bartov co-founded Axonius in 2017.

    Who are the main competitors of Axonius?

    Below are the main competitors of Axonius –

    • SAFE
    • ZenGRC
    • IBM OpenPages
    • Balbix Security Cloud
    • Panaseer Platform
    • Armis
    • ForeScout
    • AppOmni

  • Aurora Solar: Solar Innovation at Its Finest

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Aurora Solar.

    Environmental concern and reduced solar power cost has driven a boom in solar installation in commercial and residential buildings. Solar is estimated to make up around 2% of the United States power infrastructure and is projected to boost by an order of magnitude in 20 years.

    While the demand for solar is increasing dramatically, the complexity of designing and installing solar panels remains. It’s when Aurora Solar emerged as the market leader by offering AI-driven solar design software.

    In this article, you can explore every detail of Aurora Solar, including its founding story, founders, business and revenue model, products and services, funding, and more.

    Aurora Solar – Company Highlights

    Company Name Aurora Solar
    Headquarters San Francisco, California, United States
    Sector Solar Energy
    Founders Christopher Hopper and Samuel Adeyemo
    Founded In 2013
    Revenue $4B (2022)
    Website Aurorasolar.com

    Aurora Solar – About
    Aurora Solar – Industry
    Aurora Solar – Founders and Team
    Aurora Solar – Startup Story
    Aurora Solar – Mission and Vision
    Aurora Solar – Business Model
    Aurora Solar – Revenue Model
    Aurora Solar – Products and Services
    Aurora Solar – Challenges Faced
    Aurora Solar – Funding and Investors
    Aurora Solar – Mergers and Acquisitions
    Aurora Solar – Patents and Trademarks
    Aurora Solar – Growth
    Aurora Solar – Partners
    Aurora Solar – Awards and Achievements
    Aurora Solar – Competitors
    Aurora Solar – Future Plan

    Aurora Solar – About

    Aurora Solar, precisely called Aurora, develops cloud-based software to help solar companies transform solar design, sales, and delivery. The company just needs an address and electricity bill to empower its clients to generate a full, accurate, and customizable design for their customers.

    90% of the 100 leading residential U.S. solar companies depend on Aurora to outpace the industry as of 2023. Moreover, the company has designed approximately 7 million+ solar projects worldwide for renowned customers, including Freedom Forever, Sunnova, SunPower, Zolar, SunPro, Namaste Solar, GAF Energy, and Gippsland Solar.

    Aurora Solar – Industry

    The global market size of solar energy systems was estimated at $160.3 billion in 2021 and can register a CAGR of 15.7% from 2023 to 2030. The increasing demand for sustainable energy and the declining solar energy costs have led to market growth.

    With most of the research funding invested in the P.V. hardware research, Aurora offers solar P.V. designing and installation solutions. Other leading solar energy systems market companies are Jinko Solar, First Solar, SMS Technologies, BYD Company Ltd., Sungrow, and Tesla.

    Aurora Solar – Founders and Team

    Christopher Hopper and Samuel Adeyemo are the co-founders of Aurora Solar.

    Christopher Hopper

    Christopher Hopper - Co-founder and CEO at Aurora Solar
    Christopher Hopper – Co-founder and CEO at Aurora Solar

    Christopher Hopper studied Master of Engineering at Imperial College London and an MBA at Stanford University Graduate School of Business. He is the ex-co-founder and ex-Chairman of e.quinox and a Founding Member of BBOXX Ltd. Currently, he is the Investor at Panther Labs and Co-founder and CEO at Aurora Solar.

    Samuel Adeyemo

    Samuel Adeyemo - Co-founder, Aurora Solar
    Samuel Adeyemo – Co-founder, Aurora Solar 

    Samuel Adeyemo attended the University of Chicago for an A.B., Economics, and Stanford University for an MBA and MSc, School of Earth Sciences. He is the ex-Analyst and ex-Vice President of JPMorgan Chase & Co. Moreover, Samuel has been CALISSA’s Board Member. He co-founded Aurora and worked there as its COO and CRO.

    Aurora is a team of 560+ employees.

    Aurora Solar – Startup Story

    Aurora was founded in 2013 was Christopher Hopper and Samuel Adeyemi while studying at Stanford. They both worked on a solar installation project for a school in Nairobi, Kenya. It took them seven months to design the solar energy system and two weeks to install it. They spent more than half a year cobbling together several tools to design the solar system since there wasn’t another way to complete the project.

    However, the project was a hit; the process wasn’t. After witnessing the designing and installation challenges firsthand, they decided not to work on these smaller projects. Instead, they thought of tackling a larger problem, i.e., making designing a P.V. system as easy as installing it. Therefore, they came up with Aurora Solar after brainstorming some ideas.

    In 2015, the National Renewable Energy Laboratory validated the company’s performance simulation engine and remote shading accuracy. In November 2016, the U.S. Department of Energy’s SunShot Incubator Program awarded Aurora with $400,000. Aurora was the first assessment tool to be approved for demonstrating compliance with CA Title 24 solar mandate by the California Energy Commission in 2020.

    Aurora Solar – Mission and Vision

    Aurora’s mission is to create a future of solar energy for all people. The company envisions having every solar installation worldwide pass through its software.

    Aurora Solar – Business Model

    Aurora surveys installation sites using LiDAR, satellites, and data analytics. Its cloud-based software offers rooftop measurements, eligibility assessment, and solar design automation. The company uses data from satellite images and LiDAR to measure rooftops remotely. It can design proposals for rooftop solar installation within 15 minutes.

    Furthermore, clients can virtually see how installed solar panels will look on their house and estimate electricity production and cost savings. Aurora also helps solar developers avoid cancellations and reduce the required resources and costs.

    Aurora Solar – Revenue Model

    Aurora generates revenue by offering a standard SaaS model, charging monthly or annual fees. Furthermore, its two pricing plans are Business Plans and Individual Plans. The business plan includes each offering in the individual plan. It further offers an option to choose from three plans- Build, Grow, and Scale.

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    Aurora Solar – Products and Services

    Aurora provides products and services for Residential and Commercial customers, including:

    • Lead Capture AI
    • Aurora AI
    • Sales Mode
    • Contract Manager
    • Plan Sets
    • Design Mode
    • Expert Design Services
    • HelioScope

    Aurora Solar – Challenges Faced

    Aurora found the idea of using aerial scans and imagery of the entire region difficult to pull off since the data about topography, where and how the sun hits a specific location, information on aerial lidar scans, and satellite imagery was readily available. Another upcoming major threat for the company is the stringent regulation around commercial and residential PV pricing.

    Aurora Solar – Funding and Investors

    Over 5 funding rounds, Aurora has succeeded in raising a total of $523.5 million. On February 28, 2022, the company conducted its latest funding round – Series D Round and raised $200 million. Energize Ventures, Pear, Fifth Wall, Coatue, Lux, and ICONIQ are some leading investors that fund Aurora.

    Date Round Number of Investors Money Raised Lead Investor
    February 28, 2022 Series D 6 $200 million Coatue, Energize Ventures
    May 24, 2021 Series C 4 $250 million Coatue
    November 30, 2020 Series B 4 $50 million ICONIQ Capital
    February 4, 2019 Series A 4 $23.5 million Energize Ventures, Fifth Wall, S28 Capital
    January 1, 2014 Seed Round 1 – Pear VC

    Aurora Solar – Mergers and Acquisitions

    On August 9, 2021, Aurora acquired Folsom Labs.

    Aurora Solar – Patents and Trademarks

    The company has 6 registered patents with ‘Computing; Calculating’ as the primary category.

    Aurora Solar – Growth

    Aurora’s installed projects grew from 1.5 million annually in 2019 to 10 million in September 2022. Its annual revenue is growing at over 50% yearly and was estimated at $93 million in 2022 ($165,757 revenue per employee). In February 2022, the company’s post-money valuation was $4 billion. Furthermore, its employee count growth rate is 47%.

    Aurora Solar: The $4.4 Billion Green Energy Company Powered By Artificial Intelligence | Forbes

    Aurora Solar – Partners

    The leading partners of the company are as follows:

    • Solar Amicus Cooperative
    • Qcells
    • Nearmap
    • Cloud Construction
    • IQVIS
    • Mosaic

    Aurora Solar – Awards and Achievements

    Aurora is honored with the following:

    • Has been the only climate tech business to be named to the 2022 Forbes AI 50
    • In 2021, voted the Best Solar Software by Solar Power World

    Aurora Solar – Competitors

    Some main competitors of the company are:

    • Solargraf
    • OpenSolaris
    • SolarCity
    • Sighten
    • PVComplete
    • Demand I.Q.
    • Terabase Energy
    • Angaza Design

    Aurora Solar – Future Plan

    Aurora plans to deliver more learning experiences via webinars and other accessible content while continuing to update its offerings with new features. In addition, the company plans to expand internationally in Canada and Europe.

    FAQs

    What does Aurora Solar do?

    Aurora Solar develops cloud-based software to help solar companies transform solar design, sales, and delivery. The company just needs an address and electricity bill to empower its clients to generate a full, accurate, and customizable design for their customers.

    Who founded Aurora Solar?

    Christopher Hopper and Samuel Adeyemo are the co-founders of Aurora Solar.

    Who are the main competitors of Aurora Solar?

    Some main competitors of the company are:

    • Solargraf
    • OpenSolaris
    • SolarCity
    • Sighten
    • PVComplete
    • Demand I.Q.
    • Terabase Energy
    • Angaza Design

  • Alloy: A Global Identity Decisioning Platform

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Alloy.

    The financial sector, over the decades, has been considered to have secure and protected systems as it continuously deals with private information and handles large sums of money.

    However, due to technological evolution, financial institutions conducting online operations and offering financial services are now always at risk of fraud attempts and attacks. The statistics backed up by Fortunly’s assessment show that the annual cost of cyberattacks in the banking industry is approximately $18.3 million.

    It’s not about when the bank and fintech organizations will be attacked; it’s about whether or not it is prepared. Alloy is an API company that allows financial institutions to verify users’ identities while meeting their fraud-fighting needs.

    Let’s read further to know more about Alloy. This article will tell you everything about the company, from its mission and funding to products, competitors, and startup story.

    Alloy – Company Highlights

    Company Name Alloy
    Headquarters New York City, New York, United States
    Sector Fintech
    Founders Tommy Nicholas, Laura Spiekerman, Charles Hearn
    Founded In 2015
    Revenue $1.4B (2022)
    Website Alloy.com

    Alloy – About
    Alloy – Founders and Team
    Alloy – Startup Story
    Alloy – Mission and Vision
    Alloy – Business Model
    Alloy – Products and Services
    Alloy – Funding and Investors
    Alloy – Patents and Trademarks
    Alloy – Growth
    Alloy – Partners
    Alloy – Awards and Achievements
    Alloy – Competitors

    Alloy – About

    Founded in 2015, Alloy is a global identity verification API platform that helps fintech companies and banks automate their onboarding, transaction monitoring, and credit underwriting decisions.

    Moreover, the company helps financial institutions worldwide to reduce friction between them and their customers by assessing them beyond their address and social security number.

    Alloy offers services to more than 200 clients worldwide, including Marqeta, Ally Bank, HMBradley, Evolve Bank & Trust, and Gemini, while processing approximately 1,000,000 decisions. The platform helps banks automate 98% of onboarding decisions while reducing 50% of fraud and boosting overall customer conversion.

    Alloy – Founders and Team

    Tommy Nicholas, Laura Spiekerman, and Charles Hearn founded Alloy in 2015.

    Tommy Nicholas

    Tommy Nicholas graduated from The University of Virginia by completing Bachelor’s in History and African American Studies. After working as a Research Assistant, Enumerator, and Booking Manager, his career thrived in 2011 when he founded The City Swig.

    After that, he held the role of Software Developer at SHOCKOE.COM LLC and owned Web/Mobile Freelancing. It was in 2015 he co-founded Alloy and is currently working as the company’s CEO.

    Tommy Nicholas - Co-founder and CEO, Alloy
    Tommy Nicholas – Co-founder and CEO, Alloy

    Laura Spiekerman

    Laura Spiekerman completed her B.A. in Political Science and Human Rights from Barnard College. She has interned at Brooklyn District Attorney’s Office and Kasirer Consulting.

    In 2008, she held the role of Paralegal at Clayman & Rosenberg. Moreover, before co-founding Alloy, she was Investment Analyst at Imprint Capital Advisors. Presently, she is the President of Alloy.

    Laura Spiekerman - Co-founder and President, Alloy
    Laura Spiekerman – Co-founder and President, Alloy

    Charles Hearn

    Charles Hearn is B.A. Computer Science graduate and completed his graduation from the University of Virginia. He has diverse experience working as an Independent Researcher at UVA Research, Mobile Lead and General Developer at The City Swig, and Program Manager at Microsoft.

    After working as a Lead Product Engineer at Knox Payments, he co-funded Alloy and is currently its CTO.

    Charles Hearn - Co-founder and CTO, Alloy
    Charles Hearn – Co-founder and CTO, Alloy

    Presently, Alloy is working with a team of over 310 employees.

    Alloy – Startup Story

    Allow was initially founded by Tommy Nicholas, Laura Spiekerman, and Charles Hearn mainly to fix a ‘broken’ onboarding process that historically involved manual review when people used to apply for bank accounts online. Simply put, the company’s main mission was to help fintech institutions and banks make better identity and risk decisions with the help of a single API service and SaaS platform.

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    Over the last few years, it has evolved into a platform that not only helps automate onboarding identity decision but also automate transaction monitoring. Moreover, by the start of 2022, Alloy came up with one more solution, i.e., credit underwriting. Between 2020-21, the company witnessed a three-times increase in annual recurring revenue (ARR) and a two-times increase in customer base.

    Alloy – Mission and Vision

    The company’s mission is to make banking as inclusive and secure as people deserve it to be. Alloy strives to create a future in which banking is borderless and accessible.

    Alloy – Business Model

    Alloy connects its users to data procured from around 120 providers. Then the company utilizes that data to aid financial institutions in understanding customers and their behaviors while avoiding fraud during initial customer onboarding and when conducting ongoing financial transactions.

    And the same is done by allowing them to create customized instant decisioning systems tailored according to users’ needs associated with regulatory compliance and risk perspective.

    Tommy Nicholas, Co-Founder & CEO, Alloy

    Alloy – Products and Services

    Allow offers two main solutions, i.e., Onboarding and Ongoing Monitoring, to solve fraud, compliance, credit underwriting, crypto, and global expansion.

    Alloy - Products and Services
    Alloy – Products and Services

    Alloy – Funding and Investors

    Alloy has undertaken 8 funding rounds in which it has raised $207.8 million. The latest funding round – Series C Round, was conducted on June September 1, 2022, and raised $52 million. 21 investors fund the company, and the main ones are Bessemer Venture Partners, Lightspeed, CANAPI, Eniac Ventures, Felicis Ventures, AVID Ventures, and PRIMARY Venture Partners.

    Date Round Number of Investors Money Raised Lead Investor
    September 1, 2022 Series C 6 $52 million Avenir Growth Capital, Lightspeed Venture Partners
    September 30, 2021 Series C 5 $100 million Lightspeed Venture Partners
    September 16, 2020 Series B 7 $40 million Canapi Ventures
    September 17, 2019 Series A 6 $12 million Bessemer Venture Partners
    February 15, 2019 Seed Round 1 – –
    October 18, 2017 Seed Round 5 $3.8 million Eniac Ventures
    November 20, 2015 Seed Round 5 – Techstars
    August 10, 2015 Non-Equity Assistance 1 – – Mastercard Start Path

    Alloy – Patents and Trademarks

    Alloy is registered with 1 trademark, categorized into the ‘Scientific and Technological Services’ class.

    Alloy – Growth

    Alloy’s estimated annual revenue in 2022 is $53.2 million ($173,167 per employee). Currently, its valuation stands at $1.4 billion. Moreover, the employee count increased by 54% last year, and monthly website visits grew by 5.69%, with 29,511 visits.

    Alloy – Partners

    Alloy has partnered with the best technology and data providers across the world. Some of these are:

    • Acuant
    • Argyle
    • Basis Theory
    • Berbix
    • ChexSystems
    • Codat
    • Cognito
    • ComplyAdvantage
    • Ekata
    • Enigma
    • Equifax

    Alloy – Awards and Achievements

    Alloy is recognized in the 100 Best Places to Work, 50 Best Paying Companies, and 100 Best Midsize Companies to Work For in NYC by Built In.

    Alloy – Competitors

    Some of its main competitors are:

    • Unit21
    • Experian Cross Core
    • Dotfile
    • Spec
    • FrankieOne
    • Bits Technology
    • Lendflow
    • AI0
    • Persona

    FAQs

    Who founded Alloy and when?

    Tommy Nicholas, Laura Spiekerman, and Charles Hearn founded Alloy in 2015.

    What does Alloy do?

    Alloy is a global identity verification API platform that helps fintech companies and banks automate their onboarding, transaction monitoring, and credit underwriting decisions. It helps financial institutions worldwide to reduce friction between them and their customers by assessing them beyond their address and social security number.

    Who are the main competitors of Alloy?

    Some of Alloy’s main competitors are:

    • Unit21
    • Experian Cross Core
    • Dotfile
    • Spec
    • FrankieOne
    • Bits Technology
    • Lendflow
    • AI0
    • Persona