According to multiple media reports, Adar Poonawalla, the CEO of Serum Institute of India, was in negotiations with Diageo Plc, the owners of Royal Challengers Bengaluru (RCB), to potentially purchase the Indian Premier League’s (IPL) 2025 champion. Whether Diageo Plc intends to sell all of its shares in RCB is still unclear. United Spirits is a subsidiary of Diageo Plc.
Adar Poonawalla is the front-runner among other interested parties to acquire RCB, according to media reports, according to people familiar with the situation. According to media sources, the British multinational alcoholic beverage business is seeking a valuation of about $2 billion for RCB. According to Houlihan Lokey’s IPL Valuation Study 2025 report, RCB was the most valuable company this year, even in terms of business value.
IPL Valuation Study 2025 report
In its IPL Valuation Study 2025 report, Houlihan Lokey, a global, independent investment bank established in 1972, said that RCB’s performance went beyond the boundary. Off the pitch, the team expanded match-day experiences and grassroots projects throughout Karnataka, and it welcomed tech innovator Nothing as an associate sponsor.
RCB’s brand equity has been boosted by these community-driven initiatives, astute digital marketing, and the timeless appeal of international superstars.In February, private equity firm CVC Capital Partners agreed to sell the Gujarat Titans (GT) a 67% share to Ahmedabad-based Torrent Group through its holding company Torrent Investments.
GT is valued at about INR 7,453 crore, while this deal was valued at about INR 5,000 crore. Conversely, Diageo Plc officially joined the FIFA World Cup 26 as a North, Central, and South American tournament sponsor in June.
The recent FTA (foreign trade agreement) with the UK, which reduced the tax on importing Scotch in bulk, and the negative publicity following the M Chinnaswamy Stadium stampede, according to Ajimon Francis, managing director of Brand Finance, a valuation and strategy consultancy, could put pressure on the company’s margins because of increased competition.
“Some south-based conglomerate might be the first set of potential bidders,” Francis stated, adding that it might also be a group of investors, as was the case with GT. In general, RCB’s social media fan engagement, fan clubs, and fan groups are the foundation of its brand appeal.
The second lever that RCB has is Bengaluru’s pricing power, which draws corporate interest because it has one of the highest average revenues per seat among IPL sites, according to Francis. In a recent post on X, former IPL chairman Lalit Modi stated that there have been numerous rumours regarding the sale of an IPL franchise, notably @RCBTweets, but that these have previously be– it could be the only team which would be available as a whole as an IPL franchise.”
Quick Shots
•Adar Poonawalla, CEO of Serum Institute, is in
talks with Diageo Plc to acquire Royal Challengers Bengaluru (RCB).
•Diageo seeks around $2 billion for RCB, currently
the most valuable IPL team according to Houlihan Lokey IPL Valuation Study
2025.
•Poonawalla is reportedly the leading bidder among
multiple interested parties.
•Boosted by community initiatives, grassroots
projects, digital marketing, and international stars.
The well-liked Indian Premier League (IPL) team Royal Challengers Bengaluru (RCB) might soon have a new owner.
According to a media report, Diageo Plc, the British corporation that controls RCB through United Spirits Ltd., its Indian subsidiary, is looking into selling all or a portion of its franchise.
A person cited in the report claim that Diageo has begun preliminary discussions with advisors and is amenable to a variety of options, including a full sale.
This development comes soon after RCB registered its first IPL trophy in eighteen years (Winners of IPL 2025). Although the business hasn’t decided yet, it may consider paying up to $2 billion for the club. No concrete action has been taken thus far, and these conversations are still confidential.
New Business Strategy by Diageo Plc
According to the report, Diageo might be considering its ownership’s future as part of a broader plan to streamline its international operations. Diageo has experienced pressure on spirits sales in the US, its largest market, as a result of tariffs and a decline in consumer demand for high-end alcohol goods.
RCB may be able to raise money and return its attention to its main business by selling a portion of the corporation. Growing government pressure could be another factor.
The health ministry has been advocating for the prohibition of the indirect promotion of tobacco and alcohol goods during sporting events such as the Indian Premier League.
Companies like Diageo have used famous cricket players to market soft drink brands like soda, despite the fact that direct advertisements for such items are already prohibited.
Companies who utilise cricket to reach customers may see a decline in brand visibility if more stringent regulations are implemented.
The Legacy of RCB and the IPL
Vijay Mallya, a prominent figure in India’s spirits sector and the owner of Kingfisher Airlines at the time, first purchased RCB. Following the demise of Mallya’s economic empire, Diageo acquired United Spirits, which allowed them to take over RCB.
Thanks in large part to Kohli and other well-known players like AB de Villiers and Faf du Plessis, RCB has grown into one of the most talked-about IPL teams throughout the years. The IPL is more than simply a cricket competition anymore.
With a large global audience and significant advertising interest, it has grown to become one of the most valuable sports leagues in the world. It is ideal for digital and broadcast platforms due to its three-hour match format.
A hefty price for RCB’s sale might establish a new benchmark for future IPL franchise valuations. According to reports, the IPL is on par with major sports leagues such as the English Premier League in the UK and the National Football League (NFL) in the US.
The Indian Premier League (IPL) is one of the most high-profile cricket leagues in the world, known for its star-studded lineups, and thrilling matches. However, the league’s significance goes beyond just sporting entertainment. With teams representing significant cities and corporate giants, the IPL has evolved into a massive business venture, generating yearly revenue. In this article, we delve into the financial powerhouses of the IPL, highlighting the most valuable teams that are not only dominating the pitch but also the boardroom.
Mumbai Indians is a highly acclaimed professional cricket team from Mumbai, Maharashtra. It was founded in 2008 and is owned by the prestigious Indian conglomerate Reliance Industries. It holds a 100% stake in its subsidiary – India Win Sports. The team has established itself as one of the most successful franchises in the history of the Indian Premier League (IPL) tournament, having won the championship title five times. The team’s impressive track record is attributed to the hard work and dedication of its players, coaches, and support staff, who have strived to maintain its high standards and reputation over the years.
In addition to its on-field success, the Mumbai Indians franchise has recently witnessed a significant increase in its brand value. According to reports, the team’s brand value has seen a 5% surge compared to the previous year, and it currently stands at an impressive Rs 725 Crores. This remarkable increase is a testament to the team’s widespread popularity and ability to attract and retain loyal fans. The Mumbai Indians franchise is undoubtedly one of the most valuable and sought-after franchises in the IPL tournament, and it continues to inspire and entertain cricket enthusiasts across the globe.
Most Valuable IPL Teams 2024 – Chennai Super Kings
Chennai Super Kings (CSK) is a professional cricket team representing Chennai in the Indian Premier League (IPL). The team was founded in 2008 and has since become one of the most successful franchises in the IPL. They play their home matches at the M. A. Chidambaram Stadium in Chennai, which has a seating capacity of 50,000.
India Cements owns the team through its subsidiary, Chennai Super Kings Cricket Limited. CSK has won five IPL titles, which they share with the Mumbai Indians. They have also appeared in a record ten finals and have qualified for the playoffs 12 times out of the 14 seasons they have played, which is more than any other team. In 2023, CSK won their fifth IPL title in a thrilling match against the Gujarat Titans. Ravindra Jadeja played a crucial role in the final, hitting a six and a four off the final two balls to help the team clinch victory. This record-breaking win was a testament to the team’s resilience, determination, and skill.
CSK’s brand value has consistently increased yearly, with a 9% increase in the latest season. The team’s popularity results from its consistent performance on the field and strong leadership, with MS Dhoni captaining it for several seasons.
Regarding sponsorship, CSK landed a lucrative deal with Etihad Airways for the 2024 season, a testament to the team’s brand value and popularity. With a strong team and a loyal fan base, CSK is one of the most respected and successful franchises in the IPL.
Kolkata Knight Riders
Team
Kolkata Knight Riders
Owner
Shah Rukh Khan, Juhi Chawla, Jay Mehta, and Red Chillies Entertainment
Value
INR 655 crore
Most Valuable IPL Teams 2024 – Kolkata Knight Riders
The Kolkata Knight Riders (KKR) are a professional cricket team representing the city of Kolkata in the Indian Premier League (IPL). Famous Bollywood actor Shah Rukh Khan owns the franchise and has a rich history of success in the IPL. Over the years, KKR has developed many rivalries with other teams due to their consistent performances in the tournament.
The Knight Riders play their home matches at the iconic Eden Gardens, which the Cricket Association of Bengal owns. The stadium has a seating capacity of over 66,000 and is known for its electrifying atmosphere during KKR matches. Despite their last IPL win in 2014, the KKR brand value remains solid due to their passionate and loyal fan base. The team’s past success, combined with their star-studded lineup and aggressive playing style, has made them one of the most exciting teams to watch in the IPL.
Royal Challengers Bangalore
Team
Royal Challengers Bangalore
Owner
United Spirits Limited
Value
INR 582 crore
Most Valuable IPL Teams 2024 – Royal Challengers Bengaluru
Royal Challengers Bangalore (RCB) is a professional cricket team based in Bengaluru, India, and one of the franchises participating in the Indian Premier League (IPL). United Spirits Limited, a subsidiary of the Diageo Group, owns the team. It is known for its #PlayBold philosophy, which reflects its spirit on and off the field. The team’s motto, “Defeats don’t defeat us; the Challenger Spirit keeps us alive,” represents the players’ and fans’ never-give-up attitude.
Despite not winning an IPL title yet, the Royal Challengers Bangalore is one of the league’s most popular and successful teams. The team has a massive and dedicated fan base that extends globally, and they are known for their passionate support for the team. One of the reasons behind the team’s enormous popularity is the presence of the Indian cricket team player, Virat Kohli, who is also the captain of RCB.
In 2023, the team announced a three-year partnership with Qatar Airways, a significant milestone for the team and the league. This partnership will not only boost the team’s profile but also help expand the reach of the IPL globally.
Gujarat Titans
Team
Gujarat Titans
Owner
CVC Capital Partners
Value
INR 545 crore
Most Valuable IPL Teams 2024 – Gujarat Titans
Established in 2021, Gujarat Titans is a professional cricket franchise that participates in the Indian Premier League (IPL). The team is based in Gujarat and plays its home matches at the world-renowned Narendra Modi Stadium in Motera. CVC Capital Partners, a leading global private equity firm, owns the franchise.
The team is led by the talented and promising batsman Shubman Gill, who has been instrumental in guiding the team to success. In the 2022 season, under the captaincy of all-rounder Hardik Pandya, the team emerged victorious by clinching their maiden IPL title in their debut season. The achievement was a testament to the team’s hard work, dedication, and excellent teamwork. The team’s home ground is the Narendra Modi Stadium, which boasts state-of-the-art facilities and a seating capacity of over 100,000. Located in Motera, Gujarat, the stadium is one of the largest cricket stadiums in the world and has hosted several high-profile cricket matches.
Gujarat Titans have been a force to reckon with in the IPL, having enjoyed a 38% increase in brand value since last year. They have captured the imagination of cricket fans with their attacking play style and earned a reputation for being a formidable team.
Delhi Capitals (formerly Delhi Daredevils) are a professional franchise cricket team based in Delhi. The GMR Group and the JSW Sports jointly own the franchise. Delhi Capitals, previously known as Delhi Daredevils, is a professional cricket team representing the city of Delhi in the Indian Premier League (IPL). The GMR Group and JSW Sports jointly own the franchise. The team is captained by Rishabh Pant and coached by the legendary Australian cricketer Ricky Ponting.
The Capitals made their first-ever IPL final appearance in 2020, facing the Mumbai Indians. Although they couldn’t emerge victorious, their impressive performance and fighting spirit won them many fans nationwide. Despite having yet to win an IPL title, the Delhi Capitals have been one of the most consistent teams in the tournament in recent years. They have a strong core of talented players performing exceptionally well, and their resurgence has contributed significantly to their growth.
Regarding brand value, the Delhi Capitals’ value increased by 3% year-on-year, although they have slipped one place down to sixth in the rankings. However, their constantly improving performance and fan following suggest they are on the right track. The Delhi Capitals have also been successful in securing new sponsorships. For instance, NueGo, India’s leading intercity electric AC bus service from GreenCell Mobility, has collaborated with DC for the 2024 season.
Rajasthan Royals
Team
Rajasthan Royals
Owner
The Royals Sports Group
Value
INR 521 crore
Most Valuable IPL Teams 2024 – Rajasthan Royals
Rajasthan Royals is a professional cricket team representing Jaipur in the Indian Premier League (IPL). The team was founded in 2008 as one of the initial eight franchises of the league and has since been a consistent participant in the tournament. The franchise has seen a steady 2% year-on-year increase in brand value, which is a testament to the team’s success and popularity among cricket fans in India and abroad.
With the upcoming season, Rajasthan Royals have an excellent opportunity to break their trophy drought and make a mark in the tournament. The team boasts plenty of talent in their squad, comprising some of the best players in the world of cricket. RR has extended its sponsorship deal with Luminous Power Technologies to strengthen its position ahead of IPL 2024. The team’s association with Luminous Power Technologies is a testament to the brand’s commitment to supporting sports and promoting a healthy and active lifestyle.
Sunrisers Hyderabad
Team
Sunrisers Hyderabad
Owner
SUN Group
Value
INR 401 crore
Most Valuable IPL Teams 2024 – Sunrisers Hyderabad
Sunrisers Hyderabad is a professional cricket team in the Indian Premier League (IPL). The franchise is based in Hyderabad, Telangana, and is owned by Kalanithi Maran of the SUN Group. The team was established in 2012 after the IPL terminated the Hyderabad-based Deccan Chargers.
Sunrisers made their IPL debut in 2013 and made an impressive start by reaching the playoffs in their first season. In 2016, the team won their maiden IPL title, defeating the Royal Challengers Bangalore by eight runs in the final. Since their title win, the team has qualified for the playoff stage of the tournament in every season. However, Sunrisers Hyderabad (SRH) is the only IPL franchise to see a year-on-year decline. Their brand value of 401 crore rupees is 1% lower than last year, and the franchise is looking to rectify their disappointing on-field performances this season.
Despite their struggles, SRH boasts of a talented squad, including arguably the best overseas pool of any team. The team’s principal sponsor for the 2024 IPL is FanCraze.
Lucknow Super Giants
Team
Lucknow Super Giants
Owner
RPSG Group
Value
INR 392 crore
Most Valuable IPL Teams 2024 – Lucknow Super Giants
Lucknow Super Giants (LSG) is a professional cricket team based in Lucknow, Uttar Pradesh, India. The franchise is owned by the RPSG Group, who also owned the Rising Pune Supergiant franchise in the Indian Premier League (IPL) between 2016 and 2017. LSG is captained by the talented Indian cricketer KL Rahul, who has been putting up an impressive performance in the IPL and is a critical player in the Indian national team.
Despite being ranked ninth in the tournament, the team has shown remarkable growth in its brand value, with a staggering 48% increase compared to the previous year. The franchise’s success can be attributed to its exceptional performance in the IPL, which has helped it gain a strong fan following. LSG has made two playoff appearances in their first two seasons, which is a commendable effort for a relatively new team. The team has a well-balanced squad, with some of its ranks’ best domestic and international players. LSG’s batting lineup is led by KL Rahul, one of the best batsmen in the world. It is supported by other talented players such as Mayank Agarwal, Chris Gayle, and Nicholas Pooran. The bowling attack is spearheaded by the experienced Australian pacer Nathan Coulter-Nile. It includes the likes of Mohammed Shami, Ravi Bishnoi, and Murugan Ashwin.
The franchise’s principal sponsor is My11Circle, a popular fantasy sports platform. The team has also partnered with other brands, such as Tata Motors, Jio, and Kotak Mahindra Bank, which has helped it increase its revenue streams. With a solid fan base and a talented team, LSG is poised to achieve even greater success in the future.
Mohit Burman, Ness Wadia, Preity Zinta, and Karan Paul
Value
INR 377 crore
Most Valuable IPL Teams 2024 – Punjab Kings
Punjab Kings (PBKS) is a professional franchise cricket team established in 2008 as Kings XI Punjab (KXIP) based in Mullanpur, Punjab. The franchise is jointly owned by Mohit Burman, Ness Wadia, Preity Zinta, and Karan Paul. The team has been playing its home matches at the PCA Stadium in Mullanpur. Still, since the 2010 season, they have also played some of their home matches at Dharamsala and Indore.
PBKS is a team that has been struggling to make a mark in the Indian Premier League (IPL), having not qualified for the playoffs since 2014, despite some close calls in recent seasons. The team has been performing well, but more is needed to take them to the playoffs. PBKS is looking forward to the 2024 season, hoping to turn things around and make it to the playoffs.
PBKS is currently ranked tenth in the IPL with a brand value of 377 Crore rupees, up 1% from last year. The team has a solid fan base, and their home matches are always well-attended. With a talented squad of players and a dedicated coaching staff, PBKS is determined to make a mark in the IPL and bring home the coveted trophy.
FAQs
Which is the most valuable IPL team in 2024?
Mumbai Indians with a brand value of INR 725 crores is the most valuable IPL team 2024.
Who is the owner of Gujarat Titans?
CVC Capital Partners is the owner of Gujarat Titans.
Which team’s value has a year-on-year decline?
Sunrisers Hyderabad (SRH) is the only IPL franchise to see a year-on-year decline. Their brand value of 401 crore rupees is 1% lower than last year, and the franchise is looking to rectify their disappointing on-field performances this season.
