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  • Unveiling the Most Expensive Player in IPL History Across All Seasons

    The thrill of an IPL auction is no less than the tournament itself— seeing your favorite team bidding for your favorite player is enough to spark excitement.

    The Indian Premier League is not just a regular sports event— it’s a mega cricket festival. In a franchise sports tournament like IPL, auctions play a significant role as players list their contracts for sale, and the owner bids to buy them.

    Over the years, the IPL auction has given the game of cricket many unknown faces who became big names and millionaires. The auction room has also witnessed star players being left unsold, franchises fighting for players, and millions and millions of dollars being spent on buying their services. As the wealthiest T20 league in the world, the Indian Premier League has seen it all.

    Here is the list of IPL highest price player of all seasons.

    Most Expensive Player in IPL History

    1. IPL 2008
    2. IPL 2009
    3. IPL 2010
    4. IPL 2011
    5. IPL 2012
    6. IPL 2013
    7. IPL 2014
    8. IPL 2015
    9. IPL 2016
    10. IPL 2017
    11. IPL 2018
    12. IPL 2019
    13. IPL 2020
    14. IPL 2021
    15. IPL 2022
    16. IPL 2023
    17. IPL 2024
    18. IPL 2025

    IPL 2008

    Name Mahendra Singh Dhoni
    Team Chennai Super Kings
    Price Rs. 9.5 crore
    Most Expensive Player in IPL 2008 - MS Dhoni
    Most Expensive Player in IPL 2008 – MS Dhoni

    ‌‌During the inaugural season of the IPL, MS Dhoni became the most expensive player when Chennai Super Kings bought him for INR 9.5 crore. It wasn’t a surprise that Dhoni got the highest bid. The then captain of the Indian T20I team, who won the ICC 2007 T20 World Cup, MSD in 2008, was unstoppable— the aura, the performances, the stats— he was the best finisher of the game. That year, leading CSK to the finals, Dhoni amassed 414 runs in 16 matches with a healthy strike rate of 133.54 and an average of 41.40. Under his captaincy, CSK won 4 IPL titles in— 2010, 2011, 2018, and 2021. After playing in all the IPL seasons for CSK, the veteran keeper-batter has taken retirement from international cricket in 2020 and will serve CSK for the last time in 2023.

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    IPL 2009

    Name Andrew Flintoff, Kevin Pietersen
    Team Chennai Super Kings, Royal Challengers Bangalore
    Price Rs. 9.8 crore
    IPL highest price player all season - Andrew Flintoff and Kevin Pietersen
    Most Expensive Players in IPL 2009 – Andrew Flintoff and Kevin Pietersen

    ‌‌The England duo of Andrew Flintoff and Kevin Pietersen were the joint most expensive players in IPL 2009.

    Chennai Super Kings bought the English all-rounder, Andrew Flintoff for 9.8 crores INR, and Kevin Pietersen, the English top-order batsman, was bought by Royal Challengers Bangalore for the same price. But neither of the cricketers proved to be worth the money. Flintoff had his first and last appearance in India’s premier domestic league in 2009. After taking two wickets and playing three matches, he withdrew from the franchise because of a knee injury. Kevin Pietersen also had a difficult season with the bat– he totaled 96 runs in six matches. He last played in the IPL in 2016 for the Rising Pune Super Giants.‌‌‌‌

    IPL 2010

    Name Shane Bond, Kieron Pollard
    Team Kolkata Knight Riders, Mumbai Indians
    Price Rs. 4.8 crore
    Most Expensive Players in IPL 2010 - Shane Bond and Kieron Pollard
    Most Expensive Players in IPL 2010 – Shane Bond and Kieron Pollard

    ‌‌The 2010 IPL season saw a mini-auction of sorts with only 11 players ending up in the team shopping cart, with Shane Bond and Kieron Pollard sharing the tag of the most expensive player. Bond was bought by Kolkata Knight Riders and played eight matches for the Kolkata Knight Riders in IPL 2010, and the legendary Kiwi speedster had an impactful season. Clinching nine wickets at a decent economy rate of 7.22, he was outstanding throughout the season. But sadly, 2009 was Bond’s only appearance in the IPL. Shane Bond is the current bowling coach for the Mumbai Indians (MI).

    Kieron Pollard was bought by Mumbai Indians and had impressed the franchise by amassing 273 runs at an explosive strike rate of 185.71. He had the best figures of the season – 2/24 – for the franchise. The dashing right-arm batter and MI regular played a pivotal role in winning the title four times. Alongshore Shane Bond, Pollard is the batting coach for MI in the IPL 2023.

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    IPL 2011

    Name Gautam Gambhir
    Team Kolkata Knight Riders
    Price Rs. 14.9 crore
    Most Expensive Players in IPL 2011 | IPL Highest Bid Player
    Most Expensive Players in IPL 2011 – Gautam Gambhir

    Following Gautam Gambhir’s match-winning 97 off 122 balls in the 2011 World Cup final against Sri Lanka, he had to be the most wanted player that season. KKR went for the big move as the Shahrukh Khan-owned franchise made its highest bid ever– INR 14.9 crores and became the most expensive player in IPL 2011. Gambhir did not disappoint the franchise and made 378 runs in 15 matches with an average of 34.36. Gautam Gambhir also led the side to its twin titles in 2012 and 2014 and is considered to be one of the top 10 most expensive player in IPL history.

    Now retired, Gambhir has been appointed the mentor for the Lucknow franchise and the 2023 IPL– along with Andy Flower and Rahul– Gambhir is working as the head coach for the team.

    IPL 2012

    Name Ravindra Jadeja
    Team Chennai Super Kings
    Price Rs. 12.8 crore
    Most Expensive Players in IPL 2012 | Highest Paid Player in IPL History
    Most Expensive Players in IPL 2012 – Ravindra Jadeja

    Ravindra Jadeja became the most expensive player in IPL 2012. Bought by Chennai Super Kings for INR 12.8 crore, the Indian all-rounder failed to impress the franchise during that season and made only 191 runs and took 12 wickets. Although he was retained by CSK management for the next season at a reduced price of INR 7 crores, Jadeja has been an indispensable part of CSK over the last decade. In the 2023 IPL, CSK retained Jadeja for INR 16 crores.

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    IPL 2013

    Name Glenn Maxwell
    Team Mumbai Indians
    Price Rs. 6.3 crore
    Most Expensive Players in IPL 2013 | IPL Most Expensive Player
    Highest Buy in IPL History – Glenn Maxwell

    The Aussie big-hitter, Glenn Maxwell, was picked by the Mumbai Indians for INR 6.3 crores before he became a star player. After aggregating 36 runs in three matches, he was released from the team. The subsequent year, Maxwell played for Kings XI Punjab and smashed a phenomenal 552 runs in 16 games, at an astounding strike rate of 187.75 and an average of 34.50. The Punjab-based franchise bought his services again before IPL 2020 for INR 10.75. For the 16th edition of the IPL, in 2023, the Aussie player was bought by the Bangalore franchise for INR 11.00 crore.‌‌

    IPL 2014

    Name Yuvraj Singh
    Team Royal Challengers Bangalore
    Price Rs. 14 crore
    Most Expensive Players in IPL 2014 -Yuvraj Singh
    Most Expensive Players in IPL 2014 -Yuvraj Singh

    India’s white-ball legend, Yuvraj Singh, got the tag of the most expensive player when he was bought for INR 14 crore by RCB at the 2014 IPL auction. He had a decent season with the Bangalore franchise, amassing 376 runs in 14 games and picking up five wickets with his left-arm spin. It was the only year when the Southpaw represented Bangalore. He is also the only Indian player who, twice in a row, won the bid for the most expensive player.

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    IPL 2015

    Name Yuvraj Singh
    Team Delhi Daredevils
    Price Rs. 16 crore
    Most Expensive Players in IPL 2015 - Yuvraj Singh
    Most Expensive Players in IPL 2015 – Yuvraj Singh

    Following Yuvi’s incredible 2014 season, he was again named the most expensive player during the IPL 2015 auction. Bought by the Delhi Capitals team for INR 16 crore, he had failed to perform for the Delhi franchise. Amassing 248 runs in 14 matches with a strike rate of just 118.09, Yuvraj took only one wicket that season. He later represented Sunrisers Hyderabad (SRH) and Mumbai Indians (MI) before retiring after the 2019 edition. ‌‌

    IPL 2016

    Name Shane Watson
    Team Royal Challengers Bangalore
    Price Rs. 9.5 crore
    Most Expensive Players in IPL 2016 - Shane Watson
    Most Expensive Players in IPL 2016 – Shane Watson

    The Australian all-rounder Shane Watson, bought by Royal Challengers Bangalore for INR 9.5 crore, was the most expensive player in IPL 2016. Although the Aussie player failed to impress with the bat and made only 179 runs in 16 matches, he was outstanding with the ball. Taking 20 wickets, Watson finished the season as the third-highest wicket-taker. In 2018, he represented CSK and even won the title with them that year. He is considered as the costliest player in IPL 2016.

    Watson played his final IPL season in 2020 for Chennai, and in the same year, he announced his retirement from all forms of cricket. He stayed connected with cricket and joined Delhi Capitals as an assistant coach before the 2022 IPL season.‌‌‌‌

    IPL 2017

    Name Ben Stokes
    Team Rising Pune Supergiant
    Price Rs. 14.5 crore
    Most Expensive Players in IPL 2017 - Ben Stokes
    Most Expensive Players in IPL 2017 – Ben Stokes

    Talismanic England all-rounder Ben Stokes played his debut IPL match in 2017 and was the most expensive player in IPL 2017. Sold to now-defunct Rising Pune Supergiant for 14.5 crores INR, the English all-rounder justified his high price tag and did well in his debut season. The 28-year-old amassed 316 runs in 12 matches at a phenomenal strike rate of 142.98 and an average of 31.60. He also made 12 scalps at an economy rate of 7.18, returning with the best figures of 3/18. He is also the second player who twice won the bid for the most expensive player.

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    IPL 2018

    Name Ben Stokes
    Team Rajasthan Royals
    Price Rs. 12.5 crore
    Most Expensive Players in IPL 2018 - Ben Stokes
    Most Expensive Players in IPL 2018 – Ben Stokes

    Ben Stokes again won the tag of the most expensive player in the IPL 2018 auction when the Rajasthan Royals bought him for INR 12.5 crore. Unfortunately, he failed to perform under the new franchise and made only 196 runs in 13 matches with a strike rate of around 120. Despite his hefty price tag, Ben Stokes struggled to live up to expectations in the 2018 season. However, his acquisition remains a testament to the immense faith teams put in his talent and potential.

    IPL 2019

    Name Jaydev Unadkat, Varun Chakravarthy
    Team Rajasthan Royals, Punjab Kings
    Price Rs. 8.4 crore
    Most Expensive Players in IPL 2019 - Jaydev Unadkat and Varun Chakravarthy
    Most Expensive Players in IPL 2019 – Jaydev Unadkat and Varun Chakravarthy

    The duo became an overnight sensation when they shared the tag of the most expensive player in the IPL 2019 auction. Jaydev Unadkat was bought by Rajasthan Royals and Varun Chakravarthy by Punjab Kings for INR 8.4 crore each. Unfortunately, players were unable to impress with their performance.

    Unadkat, unable to justify his price tag, let Rajasthan Royals down as he claimed only ten wickets in 11 matches at a poor economy rate of 10.66. During the IPL 2023 mega auction, the Super Giants bought him at his base price of INR 50 lakhs.

    Varun Chakravarty, who started his IPL career with a tag of INR 8.4 crore in 2019, failed to make an impact and played just 1 match for the Punjab-based franchise, where he took one wicket at an economy rate of 11.66. He was the most expensive player in IPL 2019 together with Jaydev Unadkat. Following his failures, Varun is currently KKR’s mystery spinner, and during the IPL Auction 2023, the Kolkata franchise acquired his services for INR 12.00 crore.‌‌

    IPL 2020

    Name Pat Cummins
    Team Kolkata Knight Riders
    Price Rs. 15.5 crore
    Highest sold player in IPL history - Pat Cummins
    Most Expensive Players in IPL 2020 – Pat Cummins

    In 2020, the Aussie fast bowler made history when he became the highest auction player in IPL history after the Kolkata Knight Riders bought him for INR 15.5 crores. But Cummins ended up having a moderate season, claiming 12 wickets, with most of them coming in the second half of the season, and made 146 runs with the bat. Pat Cummins was the most expensive player in IPL 2020.

    Although the right-arm pacer was bought by Kolkata Knight Riders (KKR) during the IPL 2023 auction for INR 7.25 crore, the Aussie decided to skip IPL 2023 to take some rest ahead of Australia’s jam-packed cricket schedule.‌‌

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    IPL 2021

    Name Chris Morris
    Team Rajasthan Royals
    Price Rs. 16.25 crore
    Most Expensive Players in IPL 2021 - Chris Morris
    Most Expensive Players in IPL 2021 – Chris Morris

    The record of the most expensive IPL player was broken again in 2021 when Chris Morris became the most expensive player in IPL 2021 after the Rajasthan Royals bought him for a whopping INR 16.25 crores. The South African all-rounder claimed 15 wickets for Rajasthan Royals but had an economy of 9.17. The following year in January 2022, Chris Morris retired from all forms of cricket.

    IPL 2022

    Name Ishan Kishan
    Team Mumbai Indians
    Price Rs. 15.25 crore
    Most Expensive Players in IPL 2022 - Ishan Kishan
    Most Expensive Players in IPL 2022 – Ishan Kishan

    During the 2022 auction, Ishan Kishan became the second most expensive Indian player in the history of IPL after Yuvraj Singh. For INR 15.25 crore, he was bagged by Mumbai Indians. The Indian keeper-batter had a mixed campaign with the bat and concluded his season by scoring 418 runs with three fifties, despite MI finishing last in the points table.

    IPL 2023

    Name Sam Curran
    Team Punjab Kings
    Price Rs. 18.5 crore
    Most Expensive Players in IPL 2023 - Sam Curran
    Highest Paid Player in All IPL Seasons – Sam Curran

    The England all-rounder Sam Curran broke all records when he became the most expensive player in the history of IPL. During the 2023 auction, he fetched a whooping INR 18.50 crore bid from Punjab Kings after he recorded his best T20I figures— 5–10 against Afghanistan in 2022. Curran was part of the winning England team during the 2022 T20 World Cup, and he took the most wickets for England at the tournament and was named Player of the Tournament.

    IPL 2024

    Name Mitchell Starc
    Team Kolkata Knight Riders
    Price Rs. 24.75 crore
    Most Expensive Players in IPL 2024 - Mitchell Starc
    Most Expensive Player in IPL History 2024 – Mitchell Starc

    In the IPL 2024 auction, Starc was the center of a fierce bidding war, with multiple franchises vying for his services. Ultimately, the Kolkata Knight Riders emerged victorious, securing Starc’s signature for a staggering INR 24.75 crore, the costliest player in the IPL auction history.

    Starc’s exceptional performances in international cricket, particularly in the longest format, had made him a highly sought-after commodity. His ability to generate blistering pace, extract prodigious swing, and dismantle the best batting lineups in the world made him a prized asset for any team looking to bolster their bowling attack. He is considered to be the most expensive IPL player of all time. The Kolkata Knight Riders, who had struggled with their bowling in previous seasons, saw Starc as the missing piece to their championship puzzle. The franchise’s management was determined to secure the services of the Australian spearhead, understanding the immense value he would bring to their team.

    IPL 2025

    Name Rishabh Pant
    Team Lucknow Super Giants
    Price Rs. 27 crore
    Most Expensive Players in IPL 2025 - Rishabh Pant
    Most Expensive Players in IPL 2025 – Rishabh Pant

    Rishabh Rajendra Pant is an Indian cricketer who plays as a wicket-keeper batter for the Indian team. He also plays for Delhi in domestic cricket and captains Lucknow Super Giants in the Indian Premier League (IPL).

    Pant is known for scoring runs consistently in Test cricket. In the IPL 2025 auction, Lucknow Super Giants bought him for INR 27 crore. This bid is considered the highest bid in IPL history.

    He was part of the Indian team that won the 2024 T20 World Cup and the 2025 Champions Trophy.

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    FAQs

    Which is the richest IPL franchise?

    Mumbai Indians, owned by Mr Mukesh Ambani, is the richest franchise with a net worth of $87 million.

    Which is the most successful team in IPL?

    Mumbai Indians and Chennai Super Kings are the most successful franchises in the history of IPL. They have won 5 titles each.

    Who is the most expensive player in IPL history?

    Rishabh Pant is the costliest player in the IPL auction history. Lucknow Super Giants bought him for INR 27 crore in 2025.

    Who is the richest IPL player?

    Rohit Sharma has earned the most from IPL, earning INR 178.6 crore. He is the richest IPL Player across all seasons.

    Who is the most expensive Indian player in IPL history?

    Rishabh Pant was bought for a whopping INR 27 crore in IPL 2025 and is considered to be the most expensive Indian player in IPL history.

    Who is the costliest player in the IPL auction history?

    Rishabh Pant is the highest paid player in IPL history. He was bought for INR 27 crore in IPL 2025.

    Who is IPL season 1 most expensive player?

    Mahendra Singh Dhoni of Chennai Super Kings was bought in INR 9.5 crore and was the most expensive player in IPL season 1.

    Who was the IPL 2011 most expensive player?

    Gautam Gambhir was bought in a staggering INR 14.9 crore in the IPL 2011 making him the then most expensive player.

  • The SaaS Company TechJockey.com Received Investment From Rishabh Pant

    Rishabh Pant, an Indian cricketer, has made an investment in TechJockey.com, which is a rapidly expanding online marketplace for software solutions.

    In exchange for INR 7.40 crore, Pant purchased a 2% ownership in the company, which resulted in the company being valued at INR 370 crore (about USD 44.17 million).

    TechJockey’s founders, Akash Nangia, a former vice president at Zomato, and Arjun Mittal, a former executive at McKinsey, established the company in 2017 with the purpose of connecting software sellers with small enterprises all throughout India. Beginning of 2024, the company expanded its activities into the United States, as part of its global expansion plan.

    Pant’s Vision Behind the Expansion

    When Pant made the decision to invest in TechJockey, his previous expertise in professional sports had a significant role. Having the appropriate technology for live streaming, commentary, and DRS is absolutely necessary in the sport of cricket. When you have the appropriate tools, it is easier to make intelligent decisions. Pant added that because he had witnessed the efficient growth that software can bring to organisations, it made perfect sense for him to invest in TechJockey.

    Pant’s participation was enthusiastically welcomed by the leadership of the company, with Nangia emphasising the value of having a cricketer of Pant’s calibre on board. Nangia stated that it is not simply about Pant’s popularity, he has a profound understanding of business.

    Company’s Current Revenue and Expansion Plans

    With the new capital, TechJockey intends to increase the number of global merchants on its platform, as well as scale up its marketing activities and grow its footprint in the United States. According to Nangia, who has noticed the development and potential of SaaS companies, the TechJockey is well-positioned for expansion thanks to its SaaS-based approach.

    A revenue of INR 125 crore was reported by TechJockey for the fiscal year 2024, with ad sales contributing between INR 7 and 10 crore.  During the fiscal year 25 (FY25), the firm intends to achieve a revenue of INR 170-180 crore, which would be driven by Pant’s investment and the global expansion strategy.

    Cricketers Putting Their Money Into Startup Sector

    Rishabh Pant is the latest addition to the rising number of Indian sports personalities who have invested in startup sector. KL Rahul, an Indian cricketer, made an investment in the D2C men’s lifestyle firm Metaman just a month ago. In July, South African cricketer AB De Villiers supported the Indian supplement brand Supply6. A cricket player named Shreyas Iyer made an investment in the health technology platform known as Curelo earlier this year.

    In the year 2023, a number of other notable players, including Sachin Tendulkar, Virender Sehwag, Sourav Ganguly, and Hardik Pandya, made financial contributions to a number of other Indian companies. This exemplifies a larger trend in which athletes are increasingly moving to business ownership and investments.

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  • List of Brands Endorsed By Rishabh Pant

    It is become common in corporate India, to sign the top or upcoming cricket celebrities as brand ambassadors. Cricketers have mass appeal and are trusted by the audience of different age groups; this is why many cricketers are offered huge amounts of money to promote brands.

    One such young and upcoming Indian cricketer is Rishabh Pant, who plays as a middle-order wicket keeper batsman. Rishabh Pant has so far played for India in the Under 19 Cricket World Cup (2016), Twenty20 International (from 2017), and has also captained the Indian Premier League (IPL) team Delhi Daredevils.

    The cricketer debuted in The One Day International (ODI) in 2018. In the year 2019, the Rishabh was awarded the ICC emerging player of the year at the event of ICC awards. Recently in February 2021, Rishabh pant became the Men’s player of the month by ICC awards. What made him famous was his performances in 2015 to 2016 Ranji Trophy and Vijay Hazare Trophy.

    One of his best performances was when he scored 308 in the 2016 to 2017 Ranji Trophy against Maharashtra and became the third youngest Indian to score a triple century in First class cricket. He was brought by the Delhi Daredevils team for Rs 1.9 crore in 2016 and in 2018 he scored 128 not out from just 63 balls for the team making him the highest individual score by an Indian cricketer in Indian Premier League history.

    Because of these performances he was made the captain of the IPL team Delhi Daredevils, making him the 4th youngest Indian to captain an IPL team. Rishabh Pant also became the part of the Indian Team as a replacement for an injured Shikhar Dhawan for 2019 Cricket World Cup. Rishabh pant performance in Gabba will go down history as he helped the team beat Australia and win the Border Gavaskar Series in 2021.

    Many media outlets called him as definition of an ideal T20 batsman. The estimated net worth of Rishabh pant is $5 million in 2021. While he is known to charge over Rs 20 to 30 Lakhs per endorsement deal. Some of the brands endorsed by Rishabh Pant are Noise, JSW Steel, The pant project, Himalaya, Boost, Cadbury fuse, Boat, Realme 3, among others.

    Noise
    JSW Steel
    Himalaya
    Boost
    Cadbury Fuse
    The Pant Project
    BoAt
    Realme
    Frequently Asked Questions

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    Here are the bands endorsed by Rishabh Pant

    Noise

    Noise is India’s biggest wearables company that was founded by Amit Khatri and Gaurav Khatri in 2014. The company also makes smartphones cases, headphones, earbuds and other accessories for various types of smartphones. This made in India company has its headquarters in Gurugram and sells most its products on Amazon and Flipkart.

    As of 2020, Noise ranked among top 5 brands in India in wireless earphones as it has so far come up industry leading and path breaking innovations in audio and smartwatch technology. Noise is currently renewing its focus on smart wearables and hearables and that’s why it signed Rishabh Pant as its brand ambassador in 2021.

    The company also aims to reach out to young sports enthusiast across India and strengthen its position as the leader in the smartwatch market. Rishabh Pant has also appeared in many of the brands multimedia ads. According to the company Rishabh is true to his spirit and values and listened to his own just like the “Dil Ka Shor” campaign and so fits the brand.

    JSW Steel

    JSW Steel is one of the most popular Indian multinational steel manufacturing company and is a subsidiary of JSW Group. The company has its headquarters in Mumbai, Maharashtra and has a global footprint of 140 countries including USA, India, South America and Africa. JSW Steel is among the fastest growing companies in India as it has a total installed capacity of 18 MTPA.

    The JSW Group is a part of the O.P Jindal Group which is in sectors such as Steel, Energy, Infrastructure, Cement, Ventures and Sports. The company signed Rishabh Pant as its brand ambassador in 2020 for a period of three years. The cricketer has been featured in an ad campaign which promoted the product JSW Colouron+ colour coated sheets and JSW Neosteel TMT bars.

    Commenting on the association, the cricketer said that he is happy to partner with JSW Steel and sincerely believes that it will be very long and exciting association. He also added that he is proud to partner with a company that he admires for leadership journey, innovative products and future-ready capabilities.

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    Himalaya

    Himalaya is a popular Indian multinational pharmaceutical company that was founded by Mohammed Manal in 1930. The company has its headquarters in Bengaluru, Karnataka and is known for its personal care, baby care, well-being, nutrition and healthcare products for using organic or ayurvedic ingredients.

    Its products can be found in over 106 countries around the world, in 2015 it sold its products to over 91 countries from it generated over 50% of its revenue outside India. The company signed Rishabh Pant along with Virat Kohli as its brand ambassador in 2019. The two cricketers are seen to be endorsing the company’s face care products for men with the tagline of ‘Looking Good and Loving It’ in the ad commercial.

    With the duo endorsing the brand, it hopes to grow the male grooming sector and gain a huge market share in the coming years. Rajesh Krisnamurthy the business head for Himalaya said that both the cricketer were their first choice as they perfectly symbolise the Himalaya’s promise to make every young man look good and feel confident.

    Boost

    Boost is one of India’s leading malt-based health food drink that is under Unilever. The brand was initially launched in 1975 and is clinically proved to increase stamina up to three times more. The brand is targeted towards people who need a nourishing beverage for extra nutrition or to fill gaps in their diets and for people who have lost their appetite, etc.

    The drink is available Chocolate flavor and ‘Ready to Sip’ pack and continues to be a well known health food drink in the market. The company has always been synonymous with choosing its brand ambassador as they are all leading cricketers of their time like Kapil Dev, Sachin Tendulkar, Virender Sehwag to Mahendra Singh Dhoni, Virat Kohli.

    The brand signed Rishabh Pant and Shreyas Iyer as its brand ambassadors in 2019. According to the brand both the cricketers are young achiever in Indian cricket and so are the perfect for the brand that aims to empower kids become champions in sports and life.

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    Cadbury Fuse

    Cadbury Fuse is well known chocolate bar that is manufactured by Cadbury in India and initially produced in UK. The chocolate bar is said to be made up of 70% a solid bar of milk chocolate while the other 30% consists of nuts, raisins, crisp cereal pieces put within it. This chocolate bar was the centre of a large marketing campaign which lead to a national launch of the product on “FuseDay” on 24thSeptember 1996.

    This campaign was successful that it sold over 40 million Fuse bars were sold in the first week of its release. However, the brand was discontinued until its was launched again under Cadbury’s India in 2016. The brand signed Yuvraj Singh, along with Rishabh Pant as its endorsers in 2019 during the IPL season.

    The two cricketers showed their fun side in the ad campaign that had a tagline of “Cricket is a gentleman’s game, but hunger is certainly not!”. The motive of this campaign was to endorse the brand while also providing cricket fans the necessary excitement they wanted. Cadbury Fuse was also the official hunger partner of IPL team Sunrisers Hyderabad 2019.

    The Pant Project

    The Pant Project is a full service online tailoring option for custom made pants for men across the country. The brand was launched in October 2020 with an aim of becoming the country’s top direct to consumer clothing brand especially in time of a global pandemic where people prefer to buy clothes online at the comfort and safety of their homes.

    Rishabh Pant was signed as the brand ambassador for The Pant Project and has featured in many of its multimedia ad campaign endorsing the PanT20 Collection. The PanT20 collection will include pants, shorts and chinos custom made from comfortable, breathable cotton perfect for Indian Summer and will be prices Rs. 1990 to Rs. 2990.

    Commenting on the association, Dhruv Toshniwal, the Founder and CEO of The Pant Project said that, “Not only does the cricketer share the name with the brand but his personality is also perfect for our custom-made e-tailoring brand.” He also added that just like the cricketer’s dynamic and adaptability towards playing all format of the game like T20s, ODIs and Test matches, similarly the company is all about custom-made and doesn’t believe in the one size fits all approach.

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    BoAt

    BoAt is a leading consumer electronics company in India founded by Sameer Mehta and Aman Gupta in 2013. The company has its headquarters in New Delhi and is known for its range products like headphones, speakers, mobile phone accessories, smartwatches, stereos, travel chargers, power banks, sound bars, etc.

    BoAt is also the 5th largest wearable brand in the world in 2020 with a market share of 3.5% in the global market. Boat was also the official audio sponsor of over six IPL teams in 2020. The company signed Shikhar Dhawan, Jasprit Bumrah, Rishabh Pant and Prithvi Shaw as its brand ambassadors in 2019 and have appeared in ad campaigns together.

    With the help of the cricketers the company aims to strengthen the brand’s appeal among the Gen Z audience. Since it collaborated with IPL teams, Boat launched a limited-edition headphone which was inspired by the insignia and colours of the respective teams to cater to their fans.

    Realme

    Realme is one of the top Chinese smartphone company that has its headquarters based in Beijing, China. The company was founded by Sky Li, while it’s the sub-brand of Oppo and a subsidiary of BBK Electronics. Realme is known for its products such as smartphones, earphones, power banks, Realme UI, Smartphones, phones cases, etc.

    In 2018, the brand grew to become number 1 emerging brand in the Indian smartphone market. The company is pioneer in smartphone Indian market as it was the first 64MP smartphone, fastest-charging smartphone, and first 5G smartphone in India. According to a report, Realme sold over 4.7 million units worldwide in 2019 making it among the top 10 mobile phone manufactures in the world.

    It currently has more than 10 million users globally. Rishabh Pant was made the brand endorser for the Realme 3 series of smartphones in 2019. In the ad, Rishabh showcases the features of the Realme 3 pro with the tagline #3stepsahead.

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    Conclusion

    Rishabh Pant at a young age of 23 years old has given outstanding performance and has been behind big victories India has achieved in the recent times. Brands also look for get sports celebrities who are at an early stage of the career so that the brand can grow along with the sportsperson.

    Rishabh Pant has recently become popular in the advertising world because of his good track record, right attitude, competitive on-field and friendly off field, fan following and trending.

    Frequently Asked Questions

    Who is Rishabh Pant?

    Rishabh Pant is an upcoming middle order wicket keeper batsman from India.

    What is the net worth of Rishabh Pant?

    The estimated net worth of Rishabh Pant is $5 million in 2021.

    How much does Rishabh Pant charge for brand endorsements?

    Rishabh Pant is known to charge over Rs 20 to 30 Lakhs per endorsement deal.

    What are brands endorsed by Rishabh Pant?

    Some of the brands endorsed by Rishabh Pant are Noise, JSW Steel, The pant project, Himalaya, Boost, Cadbury fuse, Boat, Realme 3, among others.