Tag: Rinku Suchanti

  • Practical Strategies for Women to Take Control of Their Finances

    This article has been contributed by Rinku Suchanti, Co-founder, FIKAA.

    Women are equal and better than men could be a highly debatable topic. But there is one arena where even the most egalitarian-minded woman is likely to admit defeat and that is “finance”. Particularly managing one’s own finances. Personal Finance is like a nine-headed monster; the very name elicits shivers in the bravest heart. To emerge victorious, you have to be fully equipped with the right arsenal to conquer it. There are, of course, qualified money managers and the like who can guide you for a hefty fee. However, women do not necessarily need expensive wealth managers to handle their finances. They can follow a well-proven step-by-step strategy to successfully manage their money in a well-informed manner, and come out a winner!

    1. Add All Incomes

    One accrues income from various different sources during the month. It could be a salary, rental income, dividend payout, or even a side hustle. Anything that adds to your bank balance can be considered earnings for the period.

    2. Arrive At Your Net Income

    Net income is how much money you actually have after taxes and other mandatory deductions. You have to be aware that gross income is not what is available to you to spend. If that has been taken as your expendable income, you will soon be saddled with debt.

    3. Track Your Expenses

    This is done in two parts. Daily expenses, however small, like groceries and entertainment, should be added diligently every day. All monthly recurring costs, like rent and subscriptions, should also be considered. Combine all of them, and it will give a clear picture of your actual spending.

    4. Make a Budget

    This means allocating 50% of your net income to needs – like rent and food, 30% to wants – like dining out and impulse purchases, and 20% to savings and investments. Only by making a realistic budget will you be able to adhere to it and accumulate any savings. A budget is like the track of a train on your journey towards better financial management.

    5. Set Short-Term and Long-Term Goals

    If we are to have significant control over our finances, we must have some goals too. We need goals to keep us motivated to save and stay within our budget. As the name suggests, short-term goals are to be achieved in 1–3 years. These can be for a vacation or for starting an emergency fund. Long-term goals are those we target to invest for over 5–10 years. Planning for your child’s education or your own retirement could be examples of long-term goals.

    6. Plan For These Goals

    Once the goals are set, we need to allocate part of the savings to short-term goals and part to long-term goals. Short-term investments require regular monitoring and adjustments to keep them directed to meet these goals. For long-term goals, one has to assess their risk tolerance and then invest in diversified asset classes for the best results. Again, these investments need to be reviewed periodically to keep them on track.

    Growth of Women Investors in India
    Growth of Women Investors in India

    7. Create an Emergency Fund

    It is ideal to put aside six times your income if you are under 30 years old, and 12 times your income if you are over 30 years old. Keep this emergency fund separate from your main current account, possibly in a separate savings account where you can easily access it in times of need. This is one saving where we do not emphasize on the returns but on the ease of availability of the money when required for medical reasons or loss of employment.

    8. Plan to Be Debt-Free

    A large part of sound financial health is contributed by being debt-free. Debts can be in the form of loans, unpaid bills, or credit card bills. If you have any debts, make a list with the exact amounts, rate of interest, and a repayment schedule. Calculate how much you can afford to repay each month. Different methods of prioritizing the repayment could be according to a higher rate of interest or urgency.

    9. Research Investment Options

    When you have control over all aspects of your finances, it is time to figure out which type of investment works for you. There are a few factors to consider before we decide – returns expected from the investment, risk tolerance and whether we are investing for the long term or the short term. Once we have a clarity on that, there are a multitude of asset classes to choose from – shares, mutual funds, bonds, property, commodities like gold and silver, etc. Each has its pros and cons. Suitability is an extremely personal choice as per individual circumstances and preferences. Perhaps the best thing to do is diversify and allocate your savings to a mix of assets according to your inclination.

    Choose the Platform to Invest

    With so many different modes of investing available these days, one can choose a combination of brokerage outfits, property agents, and investment apps available. Sometimes it becomes difficult to decide who to trust. For this, one can rely on an investment platform that provides data-driven recommendations of Mutual Funds based on age and risk profile. AI-enabled platforms can help you choose the best options by going through lakhs of permutations! What’s more, one can invest in Digital Gold starting as low as INR 100.

    If you have been reading carefully, now you know exactly how to be in charge of your Personal Finances. These are very practical and simple steps to implement in your financial journey, by which a better grip can be achieved on money matters. Only when you put all this into practice can you know how it works? Then, assuredly, you are on your way to becoming financially independent. Effective control over one’s money liberates in a way nothing else does.


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  • Utilising Digital Marketing: Insights from Women Entrepreneurs

    Digital marketing has now become very important for business growth—it’s not just an option anymore, but a necessity for success. For women entrepreneurs, it’s an empowering avenue to make their mark in competitive markets. In celebration of International Women’s Day, we reached out to some inspiring women entrepreneurs to learn how they utilize the power of digital marketing.

    Now, let’s explore their insights. Join us as we uncover their practical tips and experiences, offering heartfelt guidance to fellow women entrepreneurs on their journey to online success.

    Neha Bahl, Founder/Media & Brand Communication Expert, Qube Communication
    Avani Jaiswal Marla, Co-Founder, RMT
    Sangeeta Sharma, Senior Marketing Head, Mrig Sight Media
    Saloni Anand, Co-Founder, Traya
    Priyanka Salot, Co-founder, The Sleep Company
    Ayushi G, Founder of Provoqe Media LLP
    Rinku Suchanti, Co-founder, FIKAA
    Nidhi Singh, Co-Founder Samosa Singh
    Shambhavi Singh, Director at Royal Heritage Haveli
    Arpita Katyal, CEO, Roperro

    Neha Bahl, Founder/Media & Brand Communication Expert, Qube Communication

    Neha Bahl, Founder/Media & Brand Communication Expert, Qube Communication
    Neha Bahl, Founder/Media & Brand Communication Expert, Qube Communication

    Utilizing the power of digital marketing can be a powerful tool for women entrepreneurs to grow their businesses and establish their brand presence. Like, you can Leverage Social Media Platforms, Build a Community or host live Q&A sessions, Offer Value-Driven Content, Network, and Collaborate. And most importantly whatever you do, be consistent and stay authentic with your content.

    Avani Jaiswal Marla, Co-Founder, RMT

    Avani Jaiswal Marla, Co-Founder, RMT
    Avani Jaiswal Marla, Co-Founder, RMT

    With the advent of the digital age, where consumers are continuously connected through mobile, internet, and social media, it’s important to engage with them where they are. Women innately have strong communication skills, making us proficient at navigating digital platforms for effective brand interaction. Global Entrepreneurship Monitor report says, women now constitute 41% of the global entrepreneurial workforce, a noteworthy increase largely attributed to the digital revolution. By strategically employing social media and other digital channels, we can not only reach our target audience but also create significant connections that propel business growth.


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    Sangeeta Sharma, Senior Marketing Head, Mrig Sight Media

    Sangeeta Sharma, Senior Marketing Head, Mrig Sight Media
    Sangeeta Sharma, Senior Marketing Head, Mrig Sight Media

    Usage of digital marketing effectively involves more than just pushing goods and services—it also involves developing an engaging story for your target audience. Accept your individual viewpoint and life experiences to build genuine relationships. Use social media channels to interact with your community and spread the word about your message. To efficiently contact potential customers, use tailored advertising. Don’t be scared to try out various tactics and be flexible to adjust to evolving trends. As a female entrepreneur in the digital era, you may increase the volume of your voice, broaden your audience, and have a big influence by utilizing digital marketing.

    Saloni Anand, Co-Founder, Traya

    Saloni Anand, Co-Founder, Traya
    Saloni Anand, Co-Founder, Traya

    In today’s world, being online isn’t just an option—it’s a necessity for any business to thrive. Digital marketing is the key, using platforms like social media, emails, and SEO to connect with your audience. But for women entrepreneurs, it’s more than just marketing—it’s about being authentic and building a brand that people trust and relate to. Crafting content that speaks to your audience’s needs is crucial, and using data-driven insights to guide your strategies ensures you’re hitting the mark. Videos are powerful tools for telling your story and engaging your audience. And don’t forget about building a community online—loyalty is built through connection. Collaborating with influencers and staying on top of trends keeps your brand visible and relevant. Continuous adaptation to digital trends and technologies is vital, to keep a brand competitive and relevant in the fast-evolving digital arena.

    Priyanka Salot, Co-founder, The Sleep Company

    Priyanka Salot, Co-founder, The Sleep Company
    Priyanka Salot, Co-founder, The Sleep Company

    Digital marketing is the most effective tool for every entrepreneur, whether they are just starting out or already have a successful business. The potential of digital marketing can be maximised by communicating the brand vision to the audience, providing captivating content, and effectively harnessing social media to engage with the audience. Digital marketing is a powerful tool for women entrepreneurs to talk about their journey and create visibility for their brand. It helps in creating a community and helping each other grow thereby solving the challenges of the society.

    Ayushi G, Founder of Provoqe Media LLP

    Ayushi G, Founder of Provoqe Media LLP
    Ayushi G, Founder of Provoqe Media LLP

    In the vast landscape of possibilities, digital marketing can be a powerful ally, rather than just a tool. You can use it to amplify your voice, transcend boundaries, and shape your narrative. The digital space is one where innovation knows no gender, so you can break free from constraints and carve your niche. By harnessing the boundless power of digital marketing, you can transcend boundaries and shape your success. Your online presence is not just a showcase; it’s a dynamic force that can shape your future. You can embrace the digital realm with resilience and creativity, breaking the chains of traditional norms.

    Social media, content strategies, and data analytics are your tools of empowerment in the virtual world. Your voice knows no limits, and your brand can resonate globally. By navigating the algorithms, you can grab the moment and let your story unfold online. Digital marketing is not just a strategy; it’s your weapon to revolutionize and lead.

    Rinku Suchanti, Co-founder, FIKAA

    Rinku Suchanti, Co-founder, FIKAA
    Rinku Suchanti, Co-founder, FIKAA

    Our target audience is primarily women between the ages of 20 and 45. This group is greatly influenced by social media and is probably the savviest consumer of digital marketing. Most of their shopping, entertainment, and social contact is on digital platforms. Therefore, while marketing our women-centric investment app – FIKAA, we were logically drawn to claim the digital space. As a woman entrepreneur, albeit not from the same age bracket, I understood the appeal of digital marketing as its consumption is literally in your hand – your mobile device.

    FIKAA—the app—is geared to empower women to be financially literate and financially independent. We are spreading awareness exclusively through Digital Marketing.

    Nidhi Singh, Co-Founder Samosa Singh

    Nidhi Singh, Co-Founder Samosa Singh
    Nidhi Singh, Co-Founder Samosa Singh

    As a woman entrepreneur, leveraging the possibilities of digital marketing means more than just reaching a broader audience; it also entails gathering meaningful insights to influence strategic decisions. We can efficiently change our marketing strategy, optimize investments, and maximize revenues by delving into analytics tools and evaluating various variables. Digital platforms offer unparalleled visibility and interaction across several channels, allowing us to expand our brand presence and influence. With few resources, digital marketing becomes a powerful tool for growth and success.

    Shambhavi Singh, Director at Royal Heritage Haveli

    Shambhavi Singh, Director at Royal Heritage Haveli
    Shambhavi Singh, Director at Royal Heritage Haveli

    Digital Marketing empowers us to spread our message and purpose to an audience as wide as can be, spread to the world in places you would have never dreamed of! Maintaining active profiles on social media, for your brand, and yourself, if you can juggle both, helps cultivate a following that is not just a number but a community of people across the globe, who resonate with your brand philosophy. 

    As a chef, I could share recipes and food experiments online, and even conduct interactive cooking classes, I have taken a few myself.`

    It also always helps to have feedback posted online, this goes a long way in building legitimacy for your brand, which brings potential clients to approach you. A regularly updated website keeps you on trend and clients have easy access to information, which helps convert orders faster.

    Arpita Katyal, CEO, Roperro

    Arpita Katyal, CEO, Roperro
    Arpita Katyal, CEO, Roperro

    Digital marketing is like a magic wand for entrepreneurs. It’s a way to make your business shine brighter and reach more people. By using social media, emails, and creating fun content, you can tell your story and connect with more people. Digital marketing allowed us to reach out to the world beyond boundaries and helped us to explore unchartered territories. You can directly interact with your customers and understand their aspirations from your product- all on a real-time basis. This helps us as new businesses to make course corrections whenever needed.


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