StartupTalky

Tag: revenue

  • Pixabay- How Does This Free Stock Photography Site Make Money?

    Images, illustrations, videos are something we all need today. No matter the occasion or need, whenever we want any image, we Google it.

    The moment Google images open, we can see an unlimited range of images to select from. But all these images are not free from copyrights.

    If you want some images for your work, then it is not correct to use the images with copyrights. So, here comes Pixabay to your rescue. It has images, illustrations, videos, and music. The best part is all these are free from copyright.

    Pixabay is like a blessing for creatives. It has attained great success over time with its easy-to-use services. It has a custom Pixabay license that allows you to use the content without any permission.

    What is Pixabay?
    Things to Keep in Mind While Using Pixabay
    How does Pixabay Make Money?
    Can you Upload Photos and Make Money on Pixabay?
    What Makes Pixabay Stand Out?
    FAQ

    What is Pixabay?

    Pixabay Homepage
    Pixabay Homepage

    Pixabay is a website that provides free photography and media. The content available on the site is free from any copyrights as it belongs under the license of Pixabay.

    It is a popular website for sharing images, graphics, illustrations, music, video, etc. Most of the material available is free with certain restrictions.

    One can use this content for market purposes as well without permission.

    Pixabay was launched in the year 2010. It is the creation of Hans Baxmeier and Simon Steinberger.

    Hans Baxmeier and Simon Steinberger
    Hans Baxmeier and Simon Steinberger

    Things to Keep in Mind While Using Pixabay

    Dos:

    • The content on Pixabay is available to the users for free. They can use it for any purpose as they like.
    • It is not mandatory to acknowledge the source of content to anyone.
    • One can make alterations in the Pixabay content according to the needs.

    Don’ts:

    The free stock image website has certain restrictions for its users. These include:

    • The users cannot take content from the site and resell it on other platforms.
    • Make sure that you don’t portray identifiable people in an offensive manner.
    • Remember not to use the exact image content from the site as a physical product.

    How does Pixabay Make Money?

    Pixabay is a website that provides free images, illustrations, graphics, and more. It is a great platform for creatives.

    Since the site is quite popular now, it attracts huge traffic towards it. There are various ways to monetize traffic. Some of them include:

    Traffic

    Traffic is the king for any website to be successful. There is no point in a site if it does not attract traffic. Pixabay offers unique products and services that too free of cost. This quality makes it a popular site in the creative market.

    Over the years, Pixabay has been able to attract quite a great amount of traffic. It has about 36 million total visits. It possesses a monthly growth rate of 6.39%.

    SEO

    SEO stands for Search Engine Optimization. In simple words, it means to enhance the website as per the search engines (Like Google).

    Pixabay is altered according to the search engines. This helps the site to stand out from the plethora of websites available. SEO helps to attract organic traffic towards the website of Pixabay. This in turn helps Pixabay to monetize.

    Social Media

    The popularity of social media is increasing by the day. It provides a huge active user base. Pixabay also has its social media presence. The easy accessibility of links over the social media platforms, helps the site to gain traffic.

    Pixabay’s Instagram handle has 77.6k followers and the site link available in the bio. It also engages in hashtags for its growth potential. The hashtag is #madewithpixabay.

    Pixabay Instagram
    Pixabay Instagram

    Over the years, Pixabay has earned a strong follower base on social media. This is another way that helps the site to earn money.

    Email Listing

    Pixabay is a website that offers free products. So, one of the best sources of monetization is email marketing. This helps the site to maintain its user base.

    Email promotions get done by delivering free reports that contain affiliate links in them. Thus, monetization for the site takes place.

    Once a user subscribes or signs up to the site, this process can begin. These emails are automated. It means they get delivered automatically whenever a user signs up. In this way, it targets genuine users and does not send spam emails.

    Advertising

    Pixabay also earns some money from advertising. When you go to Pixabay and look for images, you will find images from Shuttershock.

    These images are more professional. These are not free; one needs to pay to have these. In this way, Pixabay acts as an affiliate for advertising Shuttershock.

    Can you Upload Photos and Make Money on Pixabay?

    The answer to the first part is yes. Yes, you can upload images, illustrations, or other content on the website. But you cannot earn from it. Unlike other websites, Pixabay does not pay the artists for it.

    One can upload the content on the website to reach a wide audience around the world. Consider it a charity of art and a tool to earn an audience.

    What Makes Pixabay Stand Out?

    A number of sites give access to free images. Pixabay not only offers free images but also other content. This includes illustrations, vector, and video content.

    The best part is you can enjoy all this creative content for free.

    What is Vector Graphics?

    A vector graphic is an image that is made up of separate colour blocks. Unlike a regular image, its pixels are not combined but are built by mathematical formulas. This allows a person to modify every part of the image separately.

    These are created in a design studio. So, if you have ever made something on Adobe photoshop, it means you have made a vector file.

    For example- if you create a vector scenery in a design suite, you can alter every element of it. You can change the colour of trees, mountains and more. Pixabay even provides these vector images for free.

    Conclusion

    Pixabay is a great platform to get images and other graphics for free. It is a super useful platform for beginners in the creative field. It gives access to a wide range of images, illustrations, videos, and vectors to experiment with.

    Pixabay makes money through its traffic, social media, email, and affiliate marketing. All this has helped the site to function in an efficient manner. In 2019, Canva acquired Pixabay. Now, the users can have access to Pixabay’s images through the platform of Canva.

    FAQ

    Is Pixabay really free?

    Yes, Pixabay offers images, videos, and music for commercial and noncommercial use.

    Does Canva own Pixabay?

    Yes, Pixabay and Pexels were acquired by Canva in 2019.

    How much does Pixabay cost?

    Pixabay provides images that are free for anyone to download.

  • How Does the British Royal Family Make Money?

    The moment we hear the word Royal, the first thing that comes to our minds is huge Fortune. Our minds automatically create a picture of palaces, King and Queen in precious jewellery, and tons of money.

    When we hear the term ‘Royal Family’, the first one to come to our mind is the Royal family of the UK. They are no doubt the most popular royalties in the world.

    The British Royals are wealthy. Looking at the family’s palace, properties, staff members, and lifestyle, we cannot help but wonder what is the source of their money?

    Members of the Royal Family
    The Monarch’s Relationship with the Parliament
    What are the Sources of Income for the Royal Family?
    Prince Harry and Meghan- No Longer Entitled to Royal Wealth
    FAQs

    Members of the Royal Family

    The British Royal Family
    The British Royal Family

    At present, Queen Elizabeth II is the head of the state of the United Kingdom. The queen’s father King George VI died in 1952 and she has been a monarch since then.

    The family consists of the Queen, her 4 children, grandchildren, and great-grandchildren. Queen’s late husband Prince Philip, Duke of Edinburgh was also a member of the Royal family.

    The other important family members include:

    • Prince Charles, Queen Elizabeth’s eldest son. After the Queen, he will get the throne as the King.
    • Prince William, the firstborn of Prince Charles. He will be the next successor in line after Prince Charles.
    • Prince Harry, the second son of Diana and Charles. Last year, however, Harry and his wife Meghan Markle, stepped down as the Senior Royals. Even though they live independently, Harry being born in royalty is still a Prince.

    The Monarch’s Relationship with the Parliament

    In the United Kingdom’s Parliament, there is the House of Commons, House of Lords, and the Monarch (the Queen, at present).

    The Queen enjoys the power of Royal Assent in the Parliament. To pass a bill in the parliament, it is approved by both the House of Commons and the House of Lords. After that, the bill goes to the Queen for final approval.

    This approval is the Royal Assent which converts a bill into Parliament’s Act. She invites the leader of the winning party to form a government and become the Prime Minister. She also plays an important role in the case of the dissolution of the Parliament.

    Today, but the constitutional role of the monarchy in the parliament has been reduced to a certain extent. It is now more of a ceremonial role.

    What are the Sources of Income for the Royal Family?

    The following are the sources of how the British Royal Family makes money:

    The Sovereign Grant:

    The first and the most significant source of income for the Crown in the UK is the Sovereign Grant. The monarch has official duties and for that, the government pays this grant.

    The Crown Estate in the United Kingdom belongs to the throne. It means it belongs to the monarch during their time on the throne. A monarch has no power to sell the estate. It is not their private property. It is neither owned by the monarch nor the government.

    The Crown Estate is super valuable that helps to generate revenue. A percentage of profits of this revenue makes for the Sovereign Grant. It is like an annual income for the monarchy.

    This grant covers the expenses of the monarch’s official duties. This includes security expenditure, press meetings, basic maintenance, and travel.

    The Treasure of the Royal Collection

    Queen's Crown
    Queen’s Crown

    It is one of the most significant and enormous art collections in the whole world. It consists of more than a million objects. Various vintage objects are ranging from fine to decorative art. This collection is living proof of the personal taste of various kings and queens over the years.

    Buckingham Palace Exhibition
    Buckingham Palace Exhibition

    The Royal Collection gets maintained under the queen as a Sovereign. This collection helps in the generation of a lot of money. The items under the collection are given on loan to various museums. For this, there are annual visitors. All this makes a source of money for the monarch.

    However, this trust income is not profitable for the royals. A major amount of this income goes into the maintenance of the queen’s public residences. Also, the artwork and jewels of the crown require maintenance expenses.

    The Duchies

    The Duchies are the properties and financial investments of the royals. It refers to their private estate. There are two royal duchies in England.

    The Duchy of Lancaster, owned by Queen Elizabeth II. The second, the Duchy of Cornwall functions under the Duke of Cornwall. Prince Charles heads and enjoys the privilege of this private estate.

    Duchy of Cornwall
    Duchy of Cornwall 

    These private estates are separate from the crown properties. The revenue generated by these is for the royals and their family’s private and public activities.

    Inheritance

    Inheritance and blood are what makes for a royal family. The members of the royal family also generate income from their inherited properties.

    For example- The queen has her income sources under the Duchy of Lancaster. It was inherited by the queen from her father King George VI.

    In the same way, Prince Charles gets his income from the Duchy of Cornwall. Prince William and Harry are also entitled to the revenue of this Duchy.

    Prince Harry and William have also inherited money from their late mother, Princess Diana.

    Princess Diana
    Princess Diana

    Apart from the crown properties, the royal family has their investments. Even the queen has her investments which are not revealed in public.

    Prince Harry and Meghan- No Longer Entitled to Royal Wealth

    Harry and Meghan Markle in America
    Harry and Meghan Markle in America

    In January 2020, Harry and Meghan decided to step down as the Senior Royals. They decided to shift to North America and be financially independent.

    In an interview with Oprah Winfrey, Harry revealed when he left, he got cut off from any financial help from the royals. He shared that he was grateful for the money inherited from his mother, Diana. This money proved to be helpful in his journey to new life.

    Harry and Meghan are using their wealth to work further. Thus, maintaining their decision of being independent.

    Conclusion

    The royal family holds great importance among the people of the UK. The power is shared between the government and the crown. The queen has official duties and ceremonial powers that make her role important.

    The royals of the UK get money from both public as well private sources. Thus, the royal family has various sources of money to enjoy their status as royalty.

    FAQs

    How much do British taxpayers pay to the Royal Family?

    As per the latest Sovereign Grant the taxpayers are paying nearly $96.28 million.

    How much is Buckingham Palace worth?

    Buckingham Palace is worth an estimated $4.9 billion.

    How many properties do the royal family own?

    The British Royal Family owns 20 properties in the UK.

  • HubSpot Business Model: How does HubSpot Make Money

    The internet has brought an immense change in the world, its invention is the game-changer in the technology industry, and is actually the root of every modern tech. In fact, the entire world is literally in our hands because of it.

    Thanks to technological advancement, now we can store and manage data on the internet itself and can also provide IT services through it with the help of Cloud computing systems. In this computing system, we don’t need computer hardware to run the program and store the data.

    The growth of a company hugely depends on its marketing, sales, and its customer service; a business has to do a lot of things for its survival. Online marketing is a new way, and a business must indulge itself in it. The software is used for all of these so that a company can grow to its full extent. One of the most popular platforms that offer all the above facilities is HubSpot. In this article, we will talk about HubSpot, its business model, how it makes money and what exactly it does. So let’s begin with it.

    “Every kid coming out of school now thinks he can be the next Mark Zuckerberg, and with these new technologies like cloud computing, he actually has a shot.”

    – Marc Andreessen

    What is HubSpot?
    Business Model of HubSpot
    How does HubSpot Make Money?
    FAQ

    What is HubSpot?

    HubSpot was founded in the year 2006 by Brian Halligan and Dharmesh Shah, both of them are MIT graduates. HubSpot is mainly about developing cloud-based marketing software, for businesses to market themselves online.

    HubSpot is a huge platform that deals with everything that is needed in the process of digital marketing of a business, like Inbound marketing, social media publishing, blogging, SEO, web content marketing, email marketing, and reporting and analytics. Its headquarters is in Cambridge, United States of America. Basically, it is a software platform that helps business sell their products and services more.






    Try HubSpot


    In 2021, HubSpot acquired The Hustle, which is a newsletter company that deals with small business owners and entrepreneurs. In the month of September of 2021, Yamini Rangan becomes the new CEO of HubSpot.

    What Is Inbound Marketing?

    Hubspot deals with CRM (customer relationship management) and offers inbound marketing. Inbound marketing is all about helping potential customers find the business by making it visible online. Inbound marketing includes SEO, social media marketing, content marketing, and email marketing.

    What Are The Advantages Of Inbound Marketing?

    Here, we will talk about the benefits that a business gets from inbound marketing. They are:

    • Gets the business its customers from different sources like YouTube, Blog, and social media instead of from a single source.
    • Trust can be ensured to the customers when the company shares the content about their products and services that shows their reality.
    • If inbound marketing is done properly, advertisement costs can be avoided and money can be saved.
    • Content is created in such a way that they can reach the audience whenever they search about something using specific terms.

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    Business Model of HubSpot

    HubSpot being a SaaS company indulges in the creation of software for inbound marketing and sales-related work. It mainly makes money through subscription plans and of course professional services that include providing tools to help in the process of digital marketing of a business.

    When HubSpot first started its journey, it used to focus on small and medium-sized businesses, but now with time, any kind of business that wants to strengthen its online presence is, willingly investing in HubSpot. In 2007, only they proved their mettle when it acquired their competitor GroupSharp.

    How does HubSpot Make Money?

    The software made by HubSpot is sold on a subscription basis. The CRM (Customer Relationship Management) tool is free for the customers to use, plus this helps HubSpot attract customers to use their subscription basis plan.

    The hub application of HubSpot is another form where the income comes from. It includes three hubs, which are marketing, sales, and service hub. Third-party apps, consultation, and events are additional ways how HubSpot makes money.

    Marketing Hub

    The marketing hub comes in three different plans and they are starter, professional, and enterprise. This also comes in a free package as well and helps in converting the users into customers that willing to pay.

    Sales Hub

    The Sales hub is used to boost the performance of the sales of the business. It has some great features that include live chatting with potential customers, sending quotes to the customers, and others.

    Service Hub

    The Service hubs include a different support system that the customers need, like giving out surveys and answering all the frequently asked questions to enlighten the customers more.

    Third-party apps like Outlook, Mailchimp, and Slack provide these hubs offering to the customers. Consultation service is offered by HubSpot like SEO-related tips for the customer’s website, content strategy, and others.

    Events are also conducted all over the world to advertise their tools and services and teach how to increase sales, all these come under a fee that the audience of the events had to pay.

    As of 2021, HubSpot has reached over $1 billion in annual recurring revenue. The 15-year-old company has over 100,000 customers that are paying for its services. In the year 2021, HubSpot reportedly has over 4981 employees and with so many employees and a brilliant business strategy, the revenue of the company is not at all surprising.






    Try HubSpot


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    Conclusion

    HubSpot as a CRM platform with its different tools works in making the business reach the heights of success through the help of inbound marketing.  We are in a position where we cannot ignore digital marketing for our business.  All the things that are necessary for the digital marketing of a business, HubSpot gives out those services through cloud computing.

    FAQ

    What is HubSpot used for?

    HubSpot is a CRM software designed to help customers in aligning the business sales and marketing teams.

    Is HubSpot good for Small Businesses?

    HubSpot is said to be the best for small and mid-sized businesses that are looking to attract customers online.

    Who is the CEO of HubSpot?

    Yamini Rangan is the current CEO of HubSpot in 2021.

  • Is Olympics Economically Viable? | Economics of Hosting the Olympics

    Who doesn’t love to watch their favourite country in the Olympics but have you ever thought about the expenditure incurred to host the Olympics? For instance, the Olympics is the most awaited international leading sports event that every sportsman will look forward to.

    Whereby different countries compete with each other in various competitions such as- Athletics, Baseball, Archery, Gymnastics, shooting, Rackets and many more.

    Usually hosting an international event, especially the Olympics, demands a tremendous amount of money to conduct as, every year, different countries make bids million or billion bigger in order to host the Olympics and take charge of the spending that literally covers around tens of millions. So, Let’s understand the economic impact of the Olympics.

    Why is there a Concern about Investing Money in Hosting Olympic Games?
    The Economic Impact of the Olympic Games
    How are the Olympic Games Financed?
    FAQ

    Why is there a Concern about Investing Money in Hosting Olympic Games?

    Regarding hosting the Olympics, the priority task for the hosting country is to fulfil the demands & requirements of the International Olympic Committee (IOC) such as infrastructure updates, Olympics village, operational cost, transportation, maintenance, accommodation and so on.

    Apart from the benefits of the augment in tourism (travel to watch the games) and infrastructure update in the countries or cities, the hosting country has to defray the expenditure of renovation which are accountable to incur beyond the expected budget of the hosting country.

    As is the case, it is reported that many countries encountered an economic downfall and bankruptcy after hosting the Olympics. Instead of uplifting the economy in terms of unemployment, poverty, and many other opportunities, those countries misspent millions of million in hosting the Olympics which seems irrelevant according to the national spending.

    Since the Olympics 1960, No countries or cities haven’t witnessed profit from hosting, though London and Seoul found profitability as they took advantage of existing structures in updating infrastructure and corporate sponsorship in funding other expenses. While the other hosted countries fall into a massive debt that can take decades to pay off.

    Many hosted countries failed to maintain their finances which made them insouciance about investment in the Olympics again and not ready to face tremendous financial instability after hosting the Olympics.

    Here, one such country is taken into consideration, the Rio de Janeiro, When the state won the bid back in 2009, for hosting the Olympics 2016, didn’t see the preordained financial catastrophe after the Rio de Janeiro Olympics 2016. Although for the very first, the country received a global audience of more than 6.6 million in the Olympics, it failed to meet crucial financial arrangements for the games.

    In order to appeal to the audiences as well the IOC, the country did things beyond imagination, where the act of demolition and displacement of the country’s heritage sites occurred, fomented human rights in the nation.

    The former governor  Francisco Dornelles at the time proclaimed ‘state of calamity in the country, where the state’s government is bankrupt and failed to meet further requirements in the upcoming game of Olympics 2016.

    Another example of financial disaster after hosting the Olympics was Montreal’s 1976 Summer Games where they were liable to pay around $1.5 billion, which took three decades to repay.

    The Economic Impact of the Olympic Games

    Instilling in hosting the Olympic tournaments is beneficial and productive is a counterfeit presumption. The government’s agenda on constructing modern arenas is the perception that it will generate fresh careers and the arenas will succeed to be beneficial in the future but it never takes place.

    For hosting the 2002 World Cup, South Korea subsidized a hefty number in constructing 10 new arenas with a capacity of holding 40,000 to 60,000 people. But the aftermath was disappointing, to date they operated simply five of the stadiums and the typical crowd stature for soccer games is roughly 3,000.

    South Korea 2002 World Cup Stadium
    South Korea 2002 World Cup Stadium

    Likely, Nigeria built a stadium for the 2003 African Games with a capacity of holding 60,000 people, but the arena hadn’t been utilized due to the high keeping and conspiracy rate in the area.

    Likewise, there were several further countries like Chicago and Rio de Janeiro that hosted the tournament in the notion that it would boost tourism and also enhance the infrastructure. Nonetheless, some of the countries didn’t achieve the outcome they foresaw but few managed to succeed.

    Sydney developed over 100,000 new job vacancies, Atlanta Olympic Organizing Committee created 77,000 new jobs, South Korea profited an $8.9 billion.

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    How are the Olympic Games Financed?

    Organizing the Olympic Games costs high budgets and the allowance for the Olympic Games can be halved into two sorts:

    OCOG (Organising Committee For the Olympic Games) Budget:

    The IOC contributes a large amount of money. They subscribe from the dividend they receive from the top Olympic Partner programme and from the capital they obtain from the firm they trade the broadcast ownership for the Olympic Games.

    A hefty sum of capital is mandated to coordinate an Olympic Games and IOC subsidies fill in a considerable portion of it. In the Rio 2016 Olympic Games, the capital required to organize the event was 1.5 billion USD.

    The country that owns the Olympic rights should also provide the ticketing of the event. The money for host broadcast operations is also contributed by the IOC. The federal partnership programme is also the basis of income for the provincial organisers. Around 880 million USD will be invested for the 2022 Olympic Winter Games.

    NON-OCOG (Organising Committee For the Olympic Games) Budget:

    The regional councils hold control of this budget and it has several divisions in it.

    Systems budget: The operative services for general administrations like transport, customs, immigration, safety and medical assistance for athletics succeed under this budget.

    Capital Investment budget: The private or civil administrations undertake the financing of particular ventures. The edifice of tournament outlets succeeds under this allowance.

    Conclusion

    Hosting the Olympics is not a susceptible task and it arrives with a hefty price of ventures. Many countries imply no attention in hosting the occasion reckoning about the obstacles in undertakings and insurance.

    Usually, the nations who have investors and are inclined in boosting the technology of the nation put up with this as a recourse.

    With a substantial portion of capital, the nation hosting the Olympics obtains undisputed recognition. Around 880 million USD will be subsidized for the 2022 Olympic Winter Games.

    FAQ

    What was the cost of Tokyo Olympics?

    The cost of the Tokyo Olympics was $15.4 billion.

    Do Olympians get paid?

    Yes, In the Tokyo Olympics the athletes were rewarded $20,000 for gold, $15,000 for silver and $10,000 for bronze.

    Which was the most expensive Olympic ever held?

    Sochi Winter Olympics was the most expensive Olympics which a total cost was $51 billion.

  • Cricbuzz Business Model | How does Cricbuzz makes money

    When the most awaited T20 World Cup match final is gonna start, as you are oblivious of it and attending a crucial meeting at the office or with family. You can skip neither meeting nor the match. Even though you have a phone and a ferret for the score on Google doesn’t give you more goosebumps than watching it live.

    Sometimes, Google itself takes time to update the current news of cricket, but here Cricbuzz is an app & sports website that engages in Indian cricket news. Cricbuzz covers news, articles, live commentary including the textual context in the video of live cricket, player stats and team rankings.

    Times of India invested a major share and became the owner of Cricbuzz. Three former Infosys employees- Pankaj Chhaparwal, Pravin Hedge and Piyush Agrawal jointly developed a mobile app for live cricket news & scores in 2004.

    Cricbuzz became the 7th most searched site in India as of 2014, and the app was hyped with more than 100 million downloads in 2019. According to the report, in 2015 the Cricbuzz website crossed over 2.6 billion page views, making it the most renowned mobile app for cricket news in India.

    Where does Cricbuzz operate?
    Target Audience of Cricbuzz
    Business Model of Cricbuzz
    How does Cricbuzz make money?
    FAQ

    Where does Cricbuzz operate?

    Cricbuzz is an Indian cricket news website that functions all over India, gathering all cricket news & score live and updating it on the website.

    Target Audience of Cricbuzz

    When statistics are taken by Top end Sports on ‘which country has most cricket fans?’ whereby India ranked first in the list with 100 regional popularity. Usually, 70% of people in India are cricket fans, and without any dubious Cricbuzz underscore the population of Cricket die-hard fans.

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    Business Model of Cricbuzz

    Cricbuzz offers live coverage of cricket matches including videos, updated scores, and commentary. It provides its services to On-Mobile. On-Mobile has collaborated with different mobile operators that function its services worldwide over 1.68 billion mobile users across the globe. Cricbuzz derives its primary source of income via ON-Mobile.

    Apart from that, Cricbuzz generates revenue from displaying advertisements on its platform, where they have partnered with InMobi for generating mobile advertisements.

    Cricbuzz became the most reputed sports website in India, after defeating the top competitors– International Cricket Council, Cricket Exchange, ESPNcricinfo and OneCricket.

    How does Cricbuzz make money?

    The two main sources of revenue of Cricbuzz are advertisements and selling the latest cricket updates to the On-Mobile networks as they cast the gathered information of cricket from Cricbuzz on various sports networks all over the world. Also, the company sells cricket scores to the Telecom operators and, they present the scores on other sites and charge a small fee for them.

    Besides, the Hike messenger pays a huge sum to Cricbuzz in streaming live scores to its users. Cricbuzz sends messages to their users to keep informed of the latest news & scores of the live match. Notably, Cricbuzz net revenue is worth 7.8 million dollars with more than 100 million users.

    Cricbuzz also generates revenue from its recently launched subscription service – Cricbuzz Plus. The services offer users In-match clips for select India matches with no ads.

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    Conclusion

    Every game has a bunch of crazy buffs, but cricket lovers are the craziest among them. When a match begins they get into their own space. It’s only them and the game, the rest of the world turns out blank. They skip their food, family, friends and even work if they can, they refuse to book from the screen just to make sure they don’t miss any of those crazy fan moments or shots.

    Sometimes, there come unavoidable duties and we have no option left other than skipping the game. But that doesn’t mean we can’t keep track of the scores of the game.

    If you want to know the live scores and news at the actual time, then the Cricbuzz is one you are looking for. The scores are updated on the site, or you can also download the Cricbuzz app on your device.

    FAQs

    What is Cricbuzz?

    Cricbuzz, an Indian website where the live scores of the cricket matches are uploaded along with videos, Articles, and other stats. The website was Launched in November 2004. You can also get the updates through the Cricbuzz app.

    Who is the founder of Cricbuzz?

    Cricbuzz was created in 2004 for the cricket buffs to know the live scores and the current updates. Pankaj Chhaparwal, Piyush Agrawal, and Pravin Hegde are the originators of Cricbuzz, and still are the managers.

    What is the  revenue of Cricbuzz?

    As per the stats, the Revenue of the Cricbuzz is $7.8 million.

  • Craigslist Business Model | How does Craigslist make money?

    When you are related to advertising, you must have come across one of the most brilliant and successful advertising websites – Craigslist. Started as a “side-gig” the brand truly made a remarkable presence in the advertising businesses and made its strong position in the billion dollars company’s list. Sounds impressive, right? Well, yes! That’s some pretty amazing strategies behind it.

    Craigslist came out as a non-profit organization but soon the company took its level up and registered itself as a profit organization in the year 1999.

    However, in the very same year, Craigslist bought a verified domain for its company in order to protect its brand significance and name in the market. Also, it made the subscribers more dedicated towards the brand.

    But it can’t be ignored that the tactics and strategies Craigslist applied in its marketing are pretty strong and present an example among the other companies. Talking about strategies, let’s get a brief understanding of how Craigslist came out to be such a successful brand. So, Let’s look at its business model and how it makes money.

    What is Craigslist?
    Where does Craigslist operate?
    Target audience of Craigslist
    Business Model of Craigslist
    How does Craigslist operate?
    How does Craigslist make money?
    FAQ

    What is Craigslist?

    Craigslist Website
    Craigslist Website

    Before we get started with the business model of Craigslist, let’s understand what really is Craigslist?

    Craigslist is an online marketplace that provides services to people and companies for listing on its official website. They can post their listing of jobs, services, offerings, or sale items as per their requirements.

    Craigslist was founded by a prominent American internet entrepreneur, Craig Newmark who is also known as a famous philanthropist. The brand was established in 1995 and is headquartered in San Francisco, California.

    Today, Craigslist is known as one of the most visited websites across the world with a monthly visit of more than 500 million visitors.

    Where does Craigslist operate?

    Being one of the most successful advertising websites across the world, Craigslist operates in around 23 largest cities in the United States which are promptly listed on the homepage of the Craigslist website.

    Apart from this, the brand serves over 700 cities across 70 countries in the world. The users can easily see the ads available in their nearby locations based on their residence.

    Target audience of Craigslist

    Craigslist targets every community, age group, and gender. As it provides ads in various categories across the globe, it does not target its audience specifically. So, Anyone with an internet connection can easily benefit from the amazing service of Craigslist.

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    Business Model of Craigslist

    The most amazing tactic that Craigslist uses in its marketing plans is offering the service of posting any sort of ad from any category by anyone, on its official website. And that’s something that attracts more users towards it.

    In fact, Craigslist allows users free classified services for posting ads. This makes the brand extremely different from the usual advertising companies.

    However, when it comes to specific sections for advertising, Craigslist does charge some money that varies according to advertising plan and the geographical location.

    With Craigslist, users get a wide range of commercial categories where they can list out their ads. Then when visitors see their preferential advertisement, they can get directly in touch with the user through the given contact information.

    How does Craigslist operate?

    Craigslist functions as a host for displaying classified ads from different categories including job postings, sales items, housing, business, service (Beauty, legal or lesson), and personal.

    For classified advertising, Craigslist is absolutely free of cost and also for browsing and ad responding. It charges a definite amount of money in only some specific categories.

    How does Craigslist make money?

    The main source of revenue for Craigslist is charging the users for listing their ads in some selected categories. The rate varies as per the geographical location and the advertising plan the user opts for. Like for the listing, Craigslist charges around $3 to $75 based on the category and preferences.

    Apart from these specific charges, Craigslist is absolutely free for the users as well as the users and interested candidates.

    Initially, Craigslist came out with the freemium model that only attracts more customers and increases growth. The founders did their best in keeping Craigslist an affordable brand for the convenience of its users. Besides, the highest rate that Craigslist charges is $75 in the job postings section, that too in the United States; the brand did its best to provide the utmost choice and service for the users.

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    Conclusion

    To conclude, with time, Craigslist came out as one of the biggest and most successful advertising websites across the globe. Although the founders keep the numbers hidden, it’s quite sure that they earned great profit through their website.

    In the upcoming years, Craigslist will be seen with advanced business developments in order to emerge more promptly in the marketplace. Also, it would be providing new channels to the advertising industries as an alternative opportunity.

    Even though the brand charges so little from the users and has such a simplified charging system, Craigslist still made a remarkable market presence.

    FAQ

    Who is the founder of Craigslist?

    Craigslist was founded by Craig Newmark in 1995.

    Is Craigslist available in India?

    Yes, Craigslist has an India specific section and is currently available in 16 states.

    Is Craigslist free?

    Craigslist lets users post listings for free but for some specific listings users have to pay a fee.

  • The Business Model of Britannia: The Untold Model of The Household Name

    It is almost impossible to not hear about Britannia while living in India. This household name has conquered the country with its spectacular food products, which have been tasted by almost everyone. From starting a ‘Good Day’ by being the partner of a cup of tea to patch up the broken hearts with ‘Little Hearts’. It has done everything, to be one of the leading food companies in India specializing in bakery and dairy products.

    Britannia, the name of the brand itself speaks its value. Since the 1990s, it has fallen under the Wadia group that has now been lead by Nusli Wadia. It has been a part of the country for over a hundred years and has been serving the taste buds of many generations.  From biscuits to cheese, to cakes, you name it, they have it.

    The success that this company tastes is a result of a structured business model. Let’s find out about the model that helps the business to climb the stairs, to reach the top position.

    Legacy of Britannia
    Where Does Britannia Operate?
    Products of Britannia
    Target Audience of Britannia
    Business Model of Britannia
    What is unique about Britannia’s Business Model?
    How Does Britannia Make Money through Its Business Model?
    FAQ

    Legacy of Britannia

    The history of Britannia is just like the taste of its products, rich and fascinating. In 1892, the Britannia industry was founded by some English businessmen and the investment was of just ₹295. It was started as a mere bakery at first.

    Later on 21st March of 1918, another businessman, named C.H. Holmes becomes a partner and the Britannia Biscuit Company Limited came into existence. Initially, Britannia was only manufacturing biscuits and was selling them. Although, in 1997, they started producing dairy products as well, since then it hasn’t looked back.

    Where Does Britannia Operate?

    Britannia has its footprints in more than 60 countries and has been serving them nonchalantly. Especially, it has conquered the hearts of the Middle Easterns, by locally manufacturing its products in UAE and Oman. International Bakery products serve as the subsidiary of Britannia. The main headquarters of the company is in Kolkata. Britannia products are distributed among over 5 million stores in the country.

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    Products of Britannia

    As mentioned before, Britannia manufactures and sells Bakery and dairy items.

    • Bread and Buns -Britannia bread, Atta Kulcha bread, Britannia Pav, Britannia sweet bun, Britannia fruit bun
    • Biscuits -Good Day, Britannia Crackers 50-50, JimJam, Milk Bikis, Tiger, Marie Gold, Little Hearts, Bourbon, Nutri Choice
    • Cakes– Britannia Gobbles, Britannia Muffins, Tiffin Fun
    • Dairy – Cheese, Milk, Butter, Ghee Yoghurt

    Target Audience of Britannia

    The target audience of Britannia is not limited to a certain age group or of an income group. It is truly for anyone and everyone. Products like Little Hearts, Tiffin cakes are used, to appeal the kids. Nutri Choice is for those who are a little bit health-conscious. Marie Gold caters to the need of the older generation as well.

    Business Model of Britannia

    Britannia is a brand that decided to serve the people with utmost care with deliciousness and nutrition. It basically focuses on two things, Bakery products, and Dairy products. Its main motive is to provide healthy and nutritious food items to the people. With that target, it has become the first food company that has zero Trans Fat in its food items.

    It mostly deals with the outdoor and traditional forms of advertisements for its marketing strategy. It placed its bets on Television and radio advertisements, thus attracting almost every group of consumers.

    Net profit of Britannia Industries Limited
    Net profit of Britannia Industries Limited

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    What is unique about Britannia’s Business Model?

    Britannia becomes one of the leading Indian bakery brands by following some unique strategies. It has 13 factories located all over the country and has 4 franchises.

    Some of the key points of Britannia’s business models that make it unique are:

    • Its main objective is to promote biscuits of the Britannia brand more than other products.
    • It concentrates on providing food items to its customers that will fulfill their daily need for nutrition.
    • It believes in quality food items that deal with fruits, nuts, seeds, pulses, dairy, and protein substances that are necessary for the healthy growth of a normal human being.
    • Focuses on producing better quality food and selling them economically in prices for every income group.
    • It has joined hands with the Government and different NGOs to fight against malnutrition and undernutrition prevailing in the country.
    • It has started the Britannia Cares program that offers fitness activities to ensure a healthy lifestyle amongst its employees.
    • To counter attack micronutrient deficiencies in India, it has taken steps to avoid all those products that are harmful according to the Food Safety and Standards Authority of India (FSSAI)
    • Britannia also decided to curb down the salt and sugar limit of its snacks to promote Eat Right Movement by FSSAI in 2018.

    How Does Britannia Make Money?

    There is a number of ways Britannia makes money although its main focus is to provide nutritional elements through their food items to everyone.

    • Britannia’s revenue depends on the sale of its bakery and dairy products.
    • 95% of sales depend on the products dealing with biscuits.
    • 5% of sales depends on dairy products.

    Britannia has signed a deal of joint venture with a Greek Company named Chipita S.A to produce and sell ready-to-eat croissants in India. It is also working on expanding its demand abroad, especially in Africa and South East Asia.

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    Did You Know?

    Some of the interesting facts of Britannia are:

    • In 1921, Britannia becomes the first company from the East of The Suez Canal to import and use gas ovens.
    • The trust Britannia has created from their initial days made it possible for them to supply biscuits to the British army during World War II.
    • It is one of the oldest biscuit companies in India and carrying its legacy since 1918.

    Conclusion

    ‘Britannia’, this name carries the trust of millions of people. From providing biscuits to the soldiers during World War II  to being responsible by taking steps to eradicate malnutrition and undernutrition from the country. It has come a long way to be one of the biggest Food and Beverage companies of India.

    FAQ

    What is the revenue of Britannia?

    The revenue of Britannia was ₹11,878.95 Crores (US$1.7billion) in 2020.

    Who is the CEO of Britannia?

    The current CEO of Britannia is Varun Berry.

    When was Britannia founded?

    Britannia is one of the oldest companies in India founded in 1892 and is headquartered in Kolkata.

  • Nothing Business model | How does Nothing makes money?

    In the world of technology, we came far from bringing light to the world to brighten our life. Technology played a crucial role in everyone’s life, as it brought effortless connectivity between individuals. Besides, improving the world in such a way, anything can be possible with the help of technology.

    For instance, this ongoing pandemic indeed proved that technology is the sole way to connect people from far distances. On the other hand, companies are combating each other to manifest who has ingenious technology and designing products in order to make people’s lives better than usual. That’s where Carl Pei, CEO of OnePlus commenced his next move in inaugurating his consumer technology company- Nothing. The company set an aim to eliminate the hurdles between people and technology.

    In simple words, Nothing is built to generate a seamless and intuitive technology for people without any barriers such as poor connectivity, quality, price etc. Some companies urge us to improve people’s lives by generating innovative products, for example, designing virtual connectivity really helped us in some way or the other in this pandemic. But, Nothing wanted the people to experience not only consumer electronics but also in life by ameliorating a seamless digital future.

    Where Does Nothing Operate?
    Products & Services of Nothing
    Target Audience of Nothing
    Business Model of Nothing
    What is Unique about the Business Model of Nothing
    FAQ

    Where Does Nothing Operate?

    Carl Pie, the founder of Nothing and Ex Co-founder of OnePlus, invested his idea in developing technology starting in 2020.

    Nothing’s is a London-based consumer technology company. Therefore, Nothing is operable all over the world with a goal to enhance a seamless digital future for people.

    Products & Services of Nothing

    Generally, Nothing is established to eliminate barriers between people and technology. Moreover, the founder of Nothing already mentioned that the company’s main purpose is to create an ecosystem of products, whereby one device communicates to another.

    As of now, on 27th July 2021, Nothing has released its very own first product- Ear (1) which bestows a raw beauty of innovation in experiencing real and pure sound.

    Nothing ear (1)
    Nothing ear (1)

    After, Nothing first ever release, the company is planning to release products across multiple categories, keeping in mind that it should be an ecosystem of devices as well as play a vital part in improving the digital world in the future.

    Target Audience of Nothing

    Nothing only aim is to bestow a seamless digital future to the people, whose lives depend on the digital world, because technology is omnipresent.

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    Business Model of Nothing

    Nothing is built to ensure impeccable technology services to the people with the goal to eliminate the barriers faced by the individuals with the technology. Carl Pei proclaimed his next venture- Nothing after parting ways with OnePlus in October 2020.

    The company raised its fund around 7 million dollars from various capital ventures such as Kevin Lin, Tony Fadell, Paddy Cosgrave, Kunal Shah, Casey Neistat, Tony Fadell and Steve Huffman.

    Nothing opened investment opportunities to the community, the amount to invest is estimated at 1.5 million dollars and one community member will be selected to Nothing Board of Directors. The company recently raises 15 million dollar funding in a Series A round led by Google venture.

    What is Unique about the Business Model of Nothing

    Nothing is established to create a free flow of technology between people. The company planned to release products across multiple categories covering all the technology devices.

    Besides, Nothing has promulgated its new release- Ear(1) where it weighs around 4.7 grams and is considered Ultra-light in weight. The device’s sound is developed by the Teenage engineering community, with an 11.6mm speaker driver designed in it. The Ear (1) is estimated to function up to 34 hours of listening and comes at 6000 rupees.

    The company is veil about other products which are in the line of release, so until then Nothing is progressing in generating a seamless digital world in the future.

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    Conclusion

    Nothing, with the launch of its first product Ear(1) had gained the attention of people around the globe for its unique model. The Wireless Bluetooth earbuds sector has a lot of competitors like Apple’s AirPods, Samsung Galaxy Buds, OnePlus Buds, etc but Ear(1) has made to stand out with the design which isn’t similar to any other wireless earbuds available in the market and the exceptional specifications for this price range.

    Carl Pei was one integral part of the success of OnePlus and with Nothing similar results can be seen with Carl Pei bringing his customers the best of artistically created consumer technology products.

    Even though the company has released only one product after its incorporation last year, Nothing is aiming to prove that their services are gonna bring a unique lifestyle in the upcoming years by releasing sui generis smart devices, which you won’t even find in any other market in the world.

    FAQ

    What is Nothing?

    Nothing is a London based startup company that deals in consumer technology. The company aims to remove barriers between people and technology and create products that are artistic and bring back passion and trust in the consumer technology industry. The company wants to create consumer technology products that are smart and well connected while enhancing a seamless digital world in the future.

    Who is the founder of Nothing?

    Nothing was founded by Carl Pei in October 2020 after he left Oneplus. Carl Pei was the co-founder of Oneplus in 2013. He implied his idea to bring a barrier-free between people and technology in 2015 and made his path towards creating a world of seamless digital and built NOTHING in 2020.

    What is the net funding received by Nothing?

    Nothing had raised $7 Million in a seed financing round in November 2020. Investors in Nothing include Tony Fadell, Casey Neistat, Kevin Lin, Steve Huffman, Josh Buckley and Kunal Shah(founder of CRED). Nothing had also invited users to invest in the company by making $1.5 million shares available to the general public. The company also raised $15 million in Series A funding led by Google Ventures.

  • DuckDuckGo Business Model | How does DuckDuckGo makes money

    What if your personal search on the internet gets leaked? These days, we might not know what could happen next, with one touch of your fingerprints leads to a terrible episode. Hackers are well known about this fact in misleading the given information with just one click on the history of our personal search engine.

    For instance, if you’re ferreting, how do you deposit money in the bank? On google, then the next time, you may get an email regarding the question you have searched on Google. Later, the mail asks you to do the Call to Action in the mail, then without any second thoughts, you would go and click for the mail. And next your account in which you are planning to deposit a hefty amount gets hacked.

    That’s wherein an internet privacy company- DuckDuckGo on 25th September 2008 with an intention to safeguards your personal information under your control and conditions without any tradeoffs.

    DuckDuckGo has developed as an idea for a better search engine that risks its terms to protect your personal information on the internet. In the world, Google tracks down our private stuff, where DuckDuckGo comes in with an audacious move to challenge the hacker by protecting our search history with the help of its own private search engine. Moreover, DuckDuckGo plays as an anonymous website in order to impede user’s private search into the public.

    Where does DuckDuckGo operate
    Main Product and Services of DuckDuckGo
    Target Audience of DuckDuckGo
    Business Model of DuckDuckGo
    How does DuckDuckGo makes money?
    FAQ

    Where does DuckDuckGo operate

    DuckDuckGo commenced its operation in 2008, where its headquarters are located in Paoli, Pennsylvania, United States. The company was founded by Gabriel Weinberg and renders services worldwide.

    Main Product and Services of DuckDuckGo

    DuckDuckGo has a search engine that bestows utmost service to protect your personal information to an indefinite extent. DuckDuckGo guards the searcher’s privacy without any trade-off and eliminates the filter bubble of personalized search results.

    Recently; DuckDuckGo introduced Email Protection, as email plays a vital role in opening a Google account and ultimately shows what stuff you have looked on Google, comes as a suggestion in your email account. This could be done with the help of DuckDuckGo Email protection by hiding your address.

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    Target Audience of DuckDuckGo

    DuckDuckGo plays the protective card in many searchers, without getting into the wrong hands. Their only ultimate aim is to protect the personal information, which has been ferreted by the users generally on the internet. So, DuckDuckGo proposes to earn the trust and confidence of internet users.

    Business Model of DuckDuckGo

    DuckDuckGo doesn’t store any personal information about people’s search as well as take utmost care in protecting people’s search. The company uses its search engine to create buzz, where your search history relies upon DuckDuckGo.

    Besides, DuckDuckGo established an alternative search engine and also generates additional apps to protect your private stuff from Google, Facebook, WhatsApp and other possible tracker apps.

    You may wonder, how does DuckDuckGo earn revenue out of this? The answer is Advertisement and anonymous affiliate.

    DuckDuckGo sells advertisements directly based on the user’s interest and spurns the method of hyper-targeted advertising systems of Google and Facebook.

    On the other hand, DuckDuckGo earns revenue in terms of having an affiliate relationship with other unbeknownst companies to spike their business technology requirements.

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    How does DuckDuckGo makes money?

    DuckDuckGo being a search engine earns its revenue from the number of searches they get on their platform. But the unique feature of its business model mainly focuses on advertising and commission or affiliate programs.

    Advertising

    DuckDuckGo earns money from advertisements without jeopardizing the privacy of its users by sending advertisements from the keywords typed on the search bar. They do not show targeted advertisements based on search history, web history or interests of a person. The user is also given an option to disable the advertisement showing on the page.

    Affiliate Marketing

    DuckDuckGo uses affiliate marketing to earn more profits. The company uses Amazon and eBay affiliate programs to earn. When people use DuckDuckGo to go to the Amazon site and buy a product, DuckDuckGo receives an affiliate commission from Amazon.

    The Amazon Commission rate ranges from 1-10 per cent based on the product category. The eBay partner program gives 1-6 percent commission to DuckDuckGo on purchase.

    The value earned by DuckDuckGo from these revenue forms can’t be calculated or known because the number of people using the search engine isn’t known because of the company’s privacy rules.

    Conclusion

    DuckDuckGo is considered the best search engine that offers privacy to its users. At times privacy is difficult with the usage of the internet and mobile phones that track our location and activity, DuckDuckGo offers its users a chance at privacy. As of March 2021, the company had 97,653,174 searches on an average daily.

    The company doesn’t have stock that is listed, since stockholders would have control over the company and can push to make changes to the belief of the company which is privacy.

    The belief of the company that user privacy is the goal of the company has caught the attention of people who are reeling back to gain their privacy and thus making the search engine gain more traction.

    FAQ

    What is DuckDuckGo?

    DuckDuckGo is a company that deals with internet privacy. It is a completely anonymous search engine that provides the same results to all its users since the search results to its users based on their search history, web history or their interests.

    Who is the founder and owner of DuckDuckGo?

    DuckDuckGo was founded by Gabriel Weinberg in 2008 and the company is headquartered in Paoli, Pennsylvania, United States. Previously, Gabriel Weinberg had launched a social network application which is now defunct, Names Database. He has also drafted a bill called Do-Not-Track Act 2019 for complete privacy protection.

    How does DuckDuckGo make money?

    DuckDuckGo makes money by using two forms of revenue: Advertising and affiliate marketing. Advertising based on the keywords on the search box and affiliate revenue through Amazon and eBay affiliate programs.

  • How does Bewakoof makes money | Business model of Bewakoof

    During our college days, we always came up with some great business ideas. But, who chases the dreams of engineering life? Well, it might sound surprising but two people made their college dream startup true! It’s Siddharth Munot and Prabhkiran Singh, two IITians. These two knew what they wanted and worked on it with all they had.

    Siddharth Munot and Prabhkiran Singh founded an incredible E-Commerce startup, named Bewakoof in 2012. They both were from the Civil sector in IIT Bombay. They always wanted to pursue a distinct career. They worked on this plan after graduating from college and put all their efforts in one direction. And that’s where Bewakoof was started!

    Bewakoof started with an investment of just Rs. 30,000. But the company came out to be splendid and soon, it gained huge success accordingly. As of 2019-20, Bewakoof made an annual turnover worth Rs. 210 crore.

    Earlier in 2019, the company raised funding of Rs. 70 crore from the global alternative asset manager Investcorp. The company was launched in April 2012. Bewakoof established a strong and enormous connection with its customers which brought great outcomes for the company.

    In this article, we will be discussing the incredibly formed business model of Bewakoof along with its business strategies. Let’s get started!

    About Bewakoof
    Where does Bewakoof operate?
    Key Products and Services of Bewakoof
    Target Audience of Bewakoof
    Business Model of Bewakoof
    How does Bewakoof make money?
    FAQ

    About Bewakoof

    Bewakoof, founded in 2012 by Prabhkiran Singh and Siddharth Munot, is a lifestyle fashion brand that manufacturers very creative and distinct fashion accessories and clothes, following the trends.

    The company is based on the principle of producing an impact on people through honesty, innovation, and compassion. Bewakoof is an immense team of 400 people who collectively sold around 5.1 million products from the website.

    Bewakoof keeps its product range up-to-date, as around 1 lakh products are sold every month. The company eliminates the middleman and manufactures its products itself.

    Bewakoof is the only Indian brand that customized western clothes with India-inspired slags and printed the regional languages such as Marathi, Hindi, Bengali, and others. With digitalization, has grown enormously and brought great deals for the company.

    Where does Bewakoof operate?

    The very prominent fashion E-commerce brand, Bewakoof is headquartered in Mumbai, Maharashtra, India. As being an E-commerce platform, the company delivers its products in every corner of India through logistics services.

    Key Products and Services of Bewakoof

    Bewakoof offers tons of customer-based services through its E-commerce platform. The customers get complete access to all the products available on the Bewakoof.com website.

    The company manufactures various Men’s and Women’s clothing including T-shirts, Accessories, Mobile Covers, and many more, at very affordable prices.

    Target Audience of Bewakoof

    Bewakoof is majorly focused on the person who belongs to the age group of 16-24 years old. The company targets students, professionals, entrepreneurs, and others who are counted in financially stable environments.

    Business Model of Bewakoof

    The business model of Bewakoof is utterly evolved. The company keeps up the tune with all the important aspects of business, from designing to warehousing. Brand marketing exists entirely through digital platforms whereas the end-to-end productions are held in-house.

    Bewakoof promotes its products from two major platforms: Justdial and Facebook. The company also organizes extensive college campaigns which allow students to do Bewakoofy (stupidity) around the campus and they get free t-shirts as rewards from the company.

    Bewakoof keeps up with the trends and follows them through their products. They print famous slags and punchlines on their t-shirts to follow social media trends.

    Bewakoof is widely famous among the youth. As social media brings out enormous customer engagement to their website. In fact, Bewakoof has over a 1.5 million customers base, and the company keeps up with them to gather more ideas and concepts for their products.

    How does Bewakoof make money?

    Bewakoof has an estimated annual turnover of $71.8 million every year. The company ties-up with top E-commerce companies to its products by selling them on the company’s website. It has tied up with Snapdeal, Seventymm, and Indiatimes Shopping.

    The company gets a 27% revenue growth from various operations that are enhanced from Rs. 164.22 crore (FY19) to Rs. 208.33 crore by FY2020.

    Bewakoof generates its revenue from various customer deals and operations. The company’s estimated revenue value per employee is worth $228.000. It collaborates with various brands and gets the profit percentage in hand.

    As of FY19, Bewakoof’s operating revenue varied from Rs. 100 crores to Rs. 500 crores. Alongside, the company’s EBITDA increases with a percent rate of 65.75. Bewakoof has grown immensely over the past few years. And with its business model, there’s a lot on-road as well.

    Conclusion

    ‌‌Bewakoof is a very strategic and promising lifestyle fashion brand that ought to be one of the finest. The company has a huge fan base which brings out absolutely tremendous revenue results. The company works on the principle of honesty and thoughtfulness. It works towards minimizing the environmental imprints and enhancing the social impact. Bewakoof has had a long journey since its launch and with such speed, the company is estimated to grow even wider.

    FAQ

    Who is the CEO of Bewakoof?

    Prabhkiran Singh is the co-founder and CEO of Bewakoof.

    When was Bewakoof founded?

    Bewakoof was founded by Prabhkiran Singh and Siddharth Muno in 2012.

    What is the revenue of Bewakoof?

    The revenue of Bewakoof is INR 208.33 crore as of 2020.