Tag: Revenue model

  • The Intriguing Psychology Behind the Business Model of Banks

    Nowadays we all have a bank account. This might sound a bit awkward but there are people out there who don’t have one. Try to remember how long did it took to open a bank account? Probably a couple of hours or weeks in some cases.

    Do we know what happens with our money? Nobody knows. Because once you deposit, it’s not yours anymore it becomes the bank’s money. Banks just aggregates all that capital and invests or loans it out. Your account balance is just a number in the bank’s ledger. Whenever you make a transaction, banks instruct the ledger to move to the second person.

    Before I go into detail, let us first look at the brief history of the banking system:

    The dawn of the banking system
    Business model of Banks
    How do Banks earn Revenue?
    How do Banks generate revenue now?
    Current scenario of Banks
    FAQ

    The dawn of the banking system

    Banking may appear complex now, yet it was created to make life easier. Italy was the epicenter of European trade in the 11th century. Merchants from across the continent intended to trade their goods, but there was one concern: there were too many currencies in circulation.

    Merchants in Pisa had to cope with seven distinct types of coins and often exchange their money. The word bank comes from the Italian word “banco,” which means “bench.” This exchange transaction often was conducted outside on benches.

    People were concerned about the perils of going with counterfeit money and the difficulty of getting alone. It was time for a change: home brokers began extending loans to entrepreneurs, and Genovese shoes pioneered cashless transactions. Bank networks were strewn across Europe, extending credit to the church and European rulers.

    Business model of Banks

    When it comes to building a value proposition, banks face a unique challenge since they must encourage clients to trust them with their money while also making them feel like they are getting the best value for their money. Once consumers have invested with a bank, the bank must endeavor to retain them and persuade them to purchase more products.

    Their business model is customer-centric meaning being consistently striven for and develop an excellent reputation for transparency, trust, integrity, and being responsive to customer needs. They offer financial products and advice that is aligned with your financial goals. Their emphasis on corporate governance and CSR initiatives is something to look forward to as their entire business model is based on the services they offer.


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    How do Banks earn Revenue?

    Interest from loans:

    Let’s imagine ten people each put $100 million into a bank. The Reserve Bank of India (RBI) has now imposed two restrictions, namely, SLR and CRR. In essence, the CRR (cash reserve ratio) is a modest percentage (4%) of the entire deposit under RBI’s jurisdiction. The statutory liquidity ratio (SLR) is the proportion (19.5%) of the amount deposited that you keep or invest in liquid assets such as cash, gold, or government securities, among other things.

    The RBI imposes certain restrictions to protect your funds. The remaining 76.5 percent of the entire sum is offered to you as loans. In summary, banks make loans at a rate of 12 percent interest from the 76.5 percent, and those who deposit $100 million will receive a 4 percent return, leaving the bank with an 8 percent profit. This circulation of money is also known as a fractional reserve requirement.

    Interchange fees:

    When you pay for things, let’s take an example of a supermarket like D-mart with a debit or credit card, D-mart receives the money first. A tiny percentage of the proceeds is subsequently distributed to merchant banks, from which D-mart purchased their card swipe machine. The merchant banks keep a portion of the money and then transfer the balance to your account. These are known as interchange fees.

    Service fees:

    It is the fees imposed by banks for services such as locker (for holding gold), NEFT/RTGS, debit/credit card, internet banking, and Demat account.

    Charging fees:

    Low bank balances, lost debit/credit cards reissued, cheque bounces, overdrafts, and transaction fees (if you withdraw 4 or 5 times a month from an ATM) all result in banks charging fees.

    Insurance & Mutual funds:

    Typically, banks sell insurance plans on behalf of firms, such as life insurance, health insurance, and automobile insurance, for a commission. They also distribute mutual funds and are compensated by fund houses.

    Trading in the financial market:

    Most banks, particularly investment banks, are listed on the stock exchange, which provides them with an additional source of revenue. They also profit from foreign currency exchange, which means they buy a currency when the rate falls and sell it when the rate rises. They invest in the bond and commodity markets and profit from them as well.

    Investment advice:

    Investment banks charge high fees for the advice they give to corporations or public institutions when it comes to issuing bonds or shares.

    How do Banks generate revenue now?

    Banks are involved in risk management. People deposit their money in banks and get a nominal interest. This money is taken by the bank and lent out at substantially higher interest rates. It is a calculated risk as some people might default on repayment. This process is critical to our economy because it offers resources for people to purchase items like houses and for businesses to expand and grow. As a result, banks take money that savers aren’t using and turn it into money that society can use.

    The main issue with banks today is that many of them have abandoned their original position as long-term financial product suppliers in favor of short-term rewards that come with far larger risks.

    During the financial boom, most big banks created complex financial structures and conducted their trading to make quick money and reward their executives and traders millions in bonuses.


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    Current scenario of Banks

    Other forms of funding are rapidly gaining traction today. They are:

    New investment banks

    New investment banks charge a yearly fee and do not receive commissions on sales, giving them an incentive to operate in their clients’ best interests.

    Credit union systems

    To avoid credit sharks, credit unions were founded in the nineteenth century as cooperative efforts. In short, they prioritize shared value over profitability. The mission is to assist members in establishing small enterprises, expanding farms, and building family homes while also investing in the community. Their members are in charge, and the board of directors is democratically elected.

    Worldwide Credit unions range in size from a few hundred members to multibillion-dollar corporations with tens of thousands of members. Credit unions’ emphasis on member benefits influences the level of risk they are willing to take, which explains why, despite their difficulties, credit unions fared better than traditional banks during the recent financial crisis.

    Crowdfunding

    Not to mention the recent boom of crowdfunding. Aside from making fantastic video games feasible, platforms evolved that allow people to obtain loans from large groups of smaller investors without having to go into a bank. But it also works in the business world.

    On Kickstarter or Indiegogo, a lot of innovative technology startups emerged. The funding individual gains the joy of being a part of something bigger, and they may invest tonight as they believe in while spreading the risk so evenly that the damage is minimal if the project fails.

    Microcredits

    Last but not least, there are microcredits. In developing countries, many extremely small loans that help people transcend poverty were met with skepticism. People who previously couldn’t receive the funds they needed to establish a business because they weren’t thought to be worth the time. Microcredit lending has grown into a multibillion-dollar industry.

    Final Thoughts

    While banking may not be your cup of tea, the role of banks in providing funds to individuals and businesses is critical to our society and must be carried out.

    That’s all for today, folks.

    FAQ

    What is the main business model of a commercial bank?

    Commercial banks make money by providing and earning interest from loans such as auto loans, business loans, and personal loans.

    How do banks make their money?

    Banks make money from service charges and they also earn money from interest they earn by lending out money to other clients.

    What is the largest source of revenue for banks?

    One of the largest sources of revenue for banks is interest received from customers who take loans.

  • An Insight into the Business model of Quora

    Quora is a very popular question and answer platform that has evolved much before voice assistants and artificial intelligence developed into becoming a very common feature. Sustained and developed by real humans who answers the questions raised, Quora is indeed a unique one in the industry.

    This Q&A platform was launched by Adam D’Angelo and Charlie Cheever in 2009. They were former Facebook employees. Initially, it had no revenue until 2014. But today this social media network that flourishes with questions and answers have an estimated value of $2 billion.

    With an aim to have a three-digit growth rate, the sole motive of Quora is to generate high-quality answers to the questions that are asked by its users who run into millions. Over the years Quora has become a very reliable platform for getting answers regarding almost all the niches that exist. In this article, a glimpse of Quora’s business model will be looked into.

    About Quora
    Key Partners of Quora
    Key Activities of Quora
    Resources of Quora
    Business Model of Quora
    What is unique about the Business Model of Quora
    What is the Source of Revenue of Quora?
    FAQ

    About Quora

    When it was launched in 2009 it had no particular revenue earning source. However, its prevalence in the industry started to increase over the years and it subsequently got around $226 million from four funding rounds that were inclusive of 14 investors in 2014. As of 2018, it has reported $8 million in revenue and more than 300 million unique monthly visitors in 2020.

    Key Partners of Quora

    • Top Writers
    • Users
    • Media Platforms
    • Investors
    • Publishers
    • Online Businesses

    Key Activities of Quora

    The most important activity in Quora is answering questions posted by its users. The platform demarcates each question based on the topics. These umbrella topics are known as spaces and the users will get a chance to choose their space.

    Quora also categorises the feed in a very personalised manner depending on the interest and activities of the user in the platform. Various companies find it as a great opportunity to share their stand in a very detailed manner through these answers.

    Quora Website
    Quora Website

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    Resources of Quora

    Its major resource is its user base. They have a very enthusiastic community that asks questions and answers them. They have been funded by many investors through various stages of funding.

    One such popular funding which changes the game of Quora was that of 2014. As it further expanded to being a platform that promoted advertisements, companies that wanted to promote their products and services became a very important resource.

    Business Model of Quora

    Its very friendly user interface and educated consumer base have significantly helped in improving activities in Quora. Apart from random questions and answers it also allows business profiles to start accounts and make use of promoted answers.

    As mentioned earlier apart from the benefit of getting a platform to share their stand, they are also allowed to promote their brand in such a way that their answers come first. However, it is not in a dangerous manner. The users also have the right to like, upvote and comment on answers which will increase their reach and credibility.

    The reason Quora been very popular even after a long time since its launch is because of its wide audience base. It does not have a particular age group as the target audience. Their services are solely dependent on the interest of the user and customise their experiences accordingly.

    What is unique about the Business Model of Quora

    A unique factor about the business model is that one can observe a blend of both Facebook and Google in their methodology. It is similar to the models of Facebook because it allows you to afford like and comment on questions just like Facebook does and the similarity with Google is because of its mechanism to rank answers and the usage of algorithms. Like them, Quora also makes money through advertisements.


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    What is the Source of Revenue of Quora?

    They have text and image ads with which they began their advertising journey. It is one of the most used ad formats since it goes very well with the structure and texture of the answers. They make sure that their ads go along with the content that the user is reading.

    Ads on Quora
    Ads on Quora

    A person who is following a particular Space will be shown ads that are relevant to that topic. However, it may not be the case always. Many ads are also staged on this platform to increase the web traffic to their place.

    They charge for these ads in three different ways. The first one is CPA which is also known as Cost Per Action. Secondly, to get more conversions, they have another advertising strategy called CPC also known as Cost Per Click is made available for those who wants to get more traffic into the landing pages. Another one is CPM, which is the cost per thousand impressions. It targets those people who want increased impressions on their ads.

    Conclusion

    The factor that drew Quora to such greater heights and wide popularity is because of their vision to democratise knowledge in a way that is accessible to all. It is also completely crowdsourced and it thrives entirely on its user community. It is this mentality to share and grow that made Quora a social networking platform, a search engine and a very strong community that is as competent as Google simultaneously.

    One thing is sure from the business model of Quora, that it will continue to grow in future as well. This is mainly because of the fact that no technology can ever replace the uniqueness and capability of human beings. It is definitely an important takeaway from Quora to believe in yourself and understand that you are irreplaceable.

    FAQ

    Who is the founder of Quora?

    Quora is a question-and-answer website founded by Adam D’Angelo, Charlie Cheever in 2009.

    Is Quora owned by Google?

    No, Quora is a privately held company.

    How many visitors does Quora have?

    Quora has around 300 million unique monthly visitors as of 2020.

  • How does Pinterest makes money – Business & Revenue Model of Pinterest

    The social media sphere is quite growing with multiple social media platforms and their popularity. Among this sphere, lately, a San Francisco based Pinterest which is a CA tech company famous for its huge collection of photos for all occasions and styles.

    Pinterest is basically a pinboard-style photo-sharing platform. You can create your collection of photos and also, manage theme-based photos of events, hobbies and many others.

    Pinterest was founded in 2008 but went public through an initial public offering held in 2019. Through this, the stock trades on New York City exchange under the PINS symbol.

    Today, there are around 100 million active users of Pinterest with a reported value worth $11 billion. But, with the growing speed, the question arises how does Pinterest make money? This has been a question since the beginning of Pinterest. The Business model of Pinterest has been designed very strategically in order to capitalise on the networking effect.

    Pinterest launched its revenue model titled ‘the promoted pins’ in 2013 which is available in the beta stage. The revenue model of Pinterest is based on advertisement and has been growing more vigorously. In this article, we have discussed the business model and Revenue model of Pinterest. Stay tuned!

    Pinterest Business Model
    How does Pinterest make money?
    Revenue Monetisation Models of Pinterest
    Objectives of Monetisation Models
    How Pinterest is proven a better Social Network for Businesses?
    FAQ

    Pinterest Business Model

    Initially, Pinterest was based on a web social catalogue model. However, later the company recognized the advantages that come with a social media networking site which includes pinboards and pins. This would allow the user to choose their pin according to their interests.

    Therefore, now Pinterest holds all the possible options that come with a social media platform such as catalogue, E-Commerce, social networking features, and content facets.

    Similar to Facebook and Instagram revenue models, Pinterest has also developed its revenue model based on the advertisement, which brings benefits for the user while visiting the website. Pinterest holds all the capability and potential to gain its utmost success. Although it’s still awaiting utilising its total sources. But who knows, Pinterest could become the most successful social media site.

    As we discussed the strategic business model of Pinterest, let’s move towards how the company makes money.


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    How does Pinterest make money?

    When Pinterest was launched, it didn’t have any source of revenue. Later in 2013, it launched its new advanced feature – the promoted pins. This came out to be a huge success and a solid source of revenue.

    The promoted pins are the advertisements shaped in the form of pins on the search results, dashboard and other areas of Pinterest which are endorsed by some specified sponsor and can redirect to the sponsor’s website.

    Promoted Pins
    Promoted Pins

    The promoted pins feature is similar to the promoted content features available on other social media platforms. These are user-targeted. Hence, it benefits the user as well as the advertiser.

    The reach by the users depends on the bids made by the sponsor and the bids depends on the targeted user’s interests and other demographic facts.

    Revenue Monetisation Models of Pinterest

    Pinterest uses the widely preferred digital monetization models for better revenue return. These are:

    • Cost per Click (CPC)
    • Cost per thousand impressions (CPM)
    • Cost per View (CPV)
    • Cost per action (CPA)

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    Objectives of Monetisation Models

    The Monetisation Models are used according to the favourable campaigns. There are various Monetisation Models and each of them is applied to different advertising campaigns based on their objectives. Such as:

    • Video View
    • Conversion
    • Brand Awareness
    • Shopping Catalogue
    • App Install
    • Traffic

    According to the estimated data of 2019, two-third of the total revenue comes from performance advertisements. Each ad holds several prospects, some aimed for conversion of sales, signing up, app installation, trial or other discrete actions. Meanwhile, one-third of revenue is obtained from brand ads.

    How Pinterest is proven a better Social Network for Businesses?

    Pinterest holds a huge collection of theme-based catalogues that can be saved and used by users according to their preferences. This has created an opening for advertisers and marketers to promote their business.

    The other social media networks connect people on a global level but when it comes to Pinterest, it connects people to their interest-based content. That’s why Pinterest has a better click-through rate on various conversions and advertisements.

    Around the globe, tons of people are active users of Pinterest in the last 6 months, among which 96% use it for research and gain knowledge. 93% report that they prefer Pinterest for planning their finances and 87% use it as an engagement that helps them to decide what to purchase.

    Today, Pinterest is proven to be the fastest-growing platform through its complete member expansion. Social media such as Facebook and WhatsApp gathers only a single-digit growth rate, however, Pinterest has received more than 50% of growth rate.

    Conclusion

    Pinterest is a unique way to share photos. Photos sharing through social media has been a meteoric rise for the past decade. Pinterest has been proven a very exciting social media platform that monetizes its website by selling digital advertisements in a distinct targeted manner.

    Unlike Twitter and Facebook, it offers the user the opportunity and platform to plan their future projects. The user can browse abundances of fascinating and unique content based on new information. It is more of a search engine.

    The San Francisco based company allows users to share their photos and videos. Pinterest has obtained a very unique and strategic business model and in upcoming years, it is estimated to grow more heights of success.

    FAQ

    What is the annual revenue of Pinterest?

    The annual revenue of Pinterest was $1.6 billion in 2020.

    Who is the CEO of Pinterest?

    Ben Silbermann is the CEO of Pinterest who has a net worth of $1.5 billion.

    How does Pinterest make money?

    Pinterest’s primary source of revenue is promoted pins. These special pins are effectively advertisements, paid for by identified sponsors.

  • How Does Netflix makes money – Business model of Netflix

    What comes to your mind when you think of the best web series? YES, your guess is absolutely right! It’s Netflix that comes to our mind whenever we think of watching fascinating web series or movies. Netflix is our first choice above all.  Streaming through Netflix is very convenient and has gained enormous popularity among users in a very short duration of time.

    And when it comes to the Business model, Netflix fits best for the example of the company that has modified its business model dozens of times and received terrific success and fame.

    Netflix was started as a business company that rents boxed products through mail services to its customers worldwide. And now, the company is providing on-demand entertainment to its users in order to meet global needs.

    Few decades prior, Netflix launched its unscripted genre along with various English language formats. This was a great success because of the light-hearted cooking competition. The company also launched local versions in Mexico, Spain, France and Germany. After the success of this notion, Netflix provided other versions too based on the user’s convenience.

    About Netflix
    Where does Netflix operate?
    Key Services of Netflix
    Target Audience of Netflix
    Business Model of Netflix
    What is Unique about the Netflix Business Model?
    How does Netflix Make Money?
    FAQ

    About Netflix

    Netflix is counted among the most successful entertainment mass-media companies. The company was founded in 1998 with a service of renting boxed copies of shows, movies, video games and other forms of entertainment, via standard mail services to its customers.

    The startup was a great success, then the founders thought of taking it to the next level by introducing tons of advanced technologies. And that’s how Netflix modifies its business model. The company went from mailing boxed copies to providing access to its customers for streaming their favourite content at their utmost convenience.

    Today, Netflix holds the most advanced video streaming services that have brought major advantages to its business model and revenue. The company has developed a software application through which under subscription packages of different ranges, they allow the users to stream any content they want. Netflix is known to be the world’s 9th largest internet-based company by revenue.

    Where does Netflix operate?

    Netflix is a subscription-based video streaming platform, which as of 2021, have over 208 million subscribers. Among which 74 million are from the United States and Canada. Netflix is served worldwide excluding some restricted places such as Syria, Mainland China, North Korea, Crimea. The restrictions are because of US sanctions.

    Key Services of Netflix

    Netflix provides some very intriguing customer services. But the most exclusive ones are video streaming and on-demand video (Watch Now) streaming services. When these streaming services were launched, they allowed the subscribers to stream one dollar spend per hour, on the monthly subscription. Later in 2008, this was modified and the subscribers were allowed to stream unlimited with no further charge.

    In 2016, Netflix introduced the online streaming feature. This allowed subscribers to save up the media on their devices (Android and iOS) in high quality to watch even without an internet connection. Moreover, it also brought Netflix Party Services where people could watch Netflix’s programs together.

    In 2018, Netflix introduced the “Skip Intro” feature which allows the subscriber to skip the intros of the show while streaming. Then in March 2021, Netflix launched a feature that warns the user for sharing their account passwords with others.


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    Target Audience of Netflix

    Netflix is known as the world’s leading online television platform which crosses the hundred million members count in over 190 countries.

    Netflix mainly targets the males and females of the age group of 17-60 along with an income value of $30,000 or more. The targeting in Netflix is based on psychographics but not on demographics.

    Business Model of Netflix

    The business model of Netflix is based on subscription packages. The Netflix platform is developed to please the audience across the globe and that’s why the catalogue covers hold different assortments of movies, web series and shows of all genres, preferable for all ages. Netflix’s value proposition is entirely based on its on-demand service whenever you want. It shows high-quality videos and distinct variety.

    Netflix offers the best video streaming experience to its users. Along with the technology investment, the company also prioritizes the content offerings. It analyzes its customer’s behaviour and provides them with a personalized experience.

    When Netflix was started, it didn’t have a prominent cost structure which resulted in poor cash flow. But they improvised this issue as the new business model demanded a big investment value. Today, The company’s big cash flow includes:

    • purchasing content and rights,
    • recommending through AI,
    • producing shows,
    • Amazon AWS and technology,
    • data centres for streaming content
    Revenue generated by Netflix
    Revenue generated by Netflix

    What is Unique about the Netflix Business Model?

    Netflix business model is proven to be one of the most successful business models across the globe. But here the question arises, What’s so unique about the business model of Netflix? Well, it’s the on-demand video subscription model or SVOD model. In this model, the subscribers pay to get access to the media content of Netflix on a monthly basis. Hence, the subscribers of Netflix are the major source of revenue.

    However, Netflix does not offer any free offers like those on Spotify and others. With the incredible media content, the users do not have any other options but buy the monthly subscription package. With the ad-free media services by Netflix, users get total convenience. Moreover, Netflix also offers a DVD rental for a subscription basis. This is also widely preferred by people.


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    How does Netflix Make Money?

    As we have discussed previously in the article, Netflix’s main source of revenue is its subscribers as the business model is based on the on-demand video subscription plan. And with this in knowledge, Netflix has over 180 million subscribers. And that is a fancy number.

    However, many surveys also recommend that Netflix could increase its revenue from advertising but the company declined as it could lower the user’s experience for the platform.

    Today, Netflix offers three kinds of subscription packages which we have discussed below:

    1. Basic Package: Access to unlimited movies and Shows available on any device at the lowest price. It does not provide HD content and allows only one screen at once.
    2. Standard Package: Two screens are available along with HD quality video.
    3. Premium Package: The top plan offers media in ultra HD quality and allows four screens at once.

    Conclusion

    The Business Model of Netflix is entirely based on its users. It tries to catch as many audiences as it can. Basically, the entire revenue is based on the user’s subscription purchasing. And with the era of binge-watch, Netflix is receiving a great level of success. Started with such a small business, today Netflix has achieved remarkable heights of success and there’s a lot more on its way.

    FAQ

    What is the revenue of Netflix?

    The revenue of Netflix is 2,500 crores USD in 2020.

    Who is the founder of Netflix?

    Netflix was first founded in August of 1997 by two serial entrepreneurs, Marc Randolph and Reed Hastings.

    Who is the CEO of Netflix?

    Ted Sarandos is the CEO of Netflix.

  • Freecharge Business Model | How Freecharge makes Money?

    Are you interested in gathering all the information about the business model of Freecharge? If yes, then here we have something that can help you out.  In this piece of writing we will walk you through the journey of Freecharge.

    Freecharge is an ecommerce website that has revolutionized the way people do business. It is the name that appears in everyone’s mind when somebody talks about doing phone recharge. It is one of the successful companies that has gained a million user base in its starting year. Cash shortages have punctuated Freecharge’s path, shifting leadership, from conquering the Indian market via mobile recharges to clinching the most significant purchase ever in the country’s startup community.

    We all know about the Snapdeal Acquisition. Right? It was one of the biggest purchase made up in the startup community.

    Axis Bank has purchased Freecharge from its parent firm Snapdeal for $60 million in the most recent development.

    Freecharge- About
    Freecharge- Business Model
    How Freecharge earns Money?
    Freecharge- Marketing Strategy
    Conclusion
    FAQs

    Freecharge- About

    Technical entrepreneurs- Sandeep Tandon and Kunal Shah established Freecharge, which was formerly known as Paisaback. Paisaback is like Groupon, a leading company in the United States that deals with promotional offerings such as rewards points, discounts, and vouchers. They began their business in Bombay. After discovering that a mobile phone retailer was deriving all of its revenues from the money generated by its prepaid client base, the company’s partners came up with the concept of Freecharge.

    Tandon and Shah eventually left Paisaback and launched Freecharge in August 2010. This website’s first service was mobile phone recharging. They quickly expanded its transaction verticals, including postpaid cell phone bills, DTH, data packages, and utility bills such as gas, water, electricity, and telephone bills.

    Soon after, they start handing out discount vouchers for popular food and shopping locations, equal to the recharge price. The site has 1.5 million customers and 10,000 sales daily thanks to partners including McDonald’s, Puma, Domino’s, Cafe Coffee Day, Crossword, Croma, and numerous e-commerce sites.

    Freecharge has almost twelve million subscribers and five million smartphone app downloads, according to the latest survey. It’s one of the greatest rates of growth in the recharging sector. Freecharge has partnered with numerous commercial websites such as MakeMyTrip, Myntra, and Amazon. If a user transacts on these sites using Freecharge, they get rewarded with Freecharge Credits.

    Freecharge claims to have a transaction time of 10 seconds and a success percentage of 99 percent. It has a 70% customer retention rate and a monthly use frequency of more than five times each user.

    founder of freecharge- Kunal Shah 

    Freecharge- Business Model

    Now comes the section where we are going to put light on the business model of Freecharge. It depends on two things which are direct recharge or online banking, and the second is a brand advertisement. One can access their service via a website or mobile app. When customers utilize their services, they are rewarded with money for shopping vouchers for major stores, restaurants, and cab services, making it a nearly free recharge. It operates in the same way as Freecharge’s large-scale advertising does, and the voucher owner receives more visits than any local news media, so it’s not a waste of resources for them.

    Now talking about the second source, which is a brand advertisement. For this particular, Freecharge has made tie-ups with several brands such as Dominos, Puma, Croma, Shoppers stops, and much more. When you recharge, you will get  rewards or discount vouchers for local shops. Premium vouchers can also be obtained by paying a small fee. Ultimately, your recharge gets topped up with deals equivalent to the recharge amount, thus rendering it accessible. So it is a win-win case for both other brands as well as Freecharge. Freecharge creates customers for other brands, and customers are happy with Freecharge because they are getting free vouchers.

    How Freecharge earns Money?

    Now the mystery must be sprouting in your head, how Freecharge is making money. Freecharge collects the email addresses of the users. They continue to post offerings to keep you connected to their family. They will also alert you if the membership has not been renewed. When is the time to recharge as they have your contact information stored. Promotions and discount coupons are delivered to this email. Freecharge has also formed partnerships with several banks, which give discounts for utilizing their products.

    They earn money from two sources.

    1. Service Providers – Freecharge profits similarly as the local shop gets some commission from telecom operators by offering recharge services for the company. Still, since it serves a far more extensive consumer base, its revenues are correspondingly higher. There are around 10 million users on the platform, so their revenue is comparatively high and the most significant source of income for the company.

    2. Coupons from Various Companies – This choice may appear counterintuitive at first, but it becomes apparent after you grasp the business aspect. Companies pay Freecharge to have their discounts shown on the portal, which you may access for free and for a nominal fee. Now the question must be why corporations would enable individuals to buy their items using coupons. Still, the entire couponing process is a marketing technique used by a company to increase sales.

    Freecharge- Marketing Strategy

    Freecharge has a long list of lucrative and fantastic items to its credit, and it has run several promotional campaigns to establish itself as a household brand. Its business approach is based on creative concepts. In India, television is a popular advertising medium with a large audience. Freecharge utilized this electronic media to begin its nationwide marketing. Coupons have been a critical difference for Freecharge since it offers unique alternatives that aren’t available elsewhere.

    Because its clients are its brand ambassadors, the firm also depends heavily on word-of-mouth advertising. Freecharge has used social media platforms like YouTube as an advertising tool to attract internet users and loyal clients.

    Conclusion

    There you go! Now you know all about the business model of Freecharge. It is indeed one of the successful startups of India who had acquired the largest M&A deal in India’s startup ecosystem. From the very beginning, Freecharge knew whom they were going to target. The millennials and the youth are the influential markets for the company because these are the people who spend half of the time on the phone. That’s why it became so much popular in a short period.

    The Axis bank acquisition of Freecharge is hoped to be best for both companies.

    FAQs

    Who acquired Freecharge?

    Axis bank has acquired Freecharge.

    Is Freecharge Indian?

    Yes, Freecharge is digital payment app in India, with headquarters in Mumbai.

    How did Freecharge make money?

    They earn money from two sources :

    • Commission from service providers.
    • Couponing process

    Who are the direct competitors of Freecharge?

    • Paytm
    • MobiKwik
    • PhonePe
  • What is the Tip Jar option on Twitter | Twitter creators can now earn through their content

    India is one of the biggest markets for the microblogging platform Twitter. The country is the 3rd largest market for Twitter after the US and Japan. The number of Twitter users in the country had seen a growth in the year 2020 of more than 70%. The company has launched a new feature in India called Tip Jars. Let’s look at more information regarding the feature.

    Twitter – Latest News
    What is the Tip Jar feature on Twitter?
    How to use Razorpay for receiving tips on Twitter?
    Other upcoming features on Twitter
    FAQ

    Twitter – Latest News

    The social media giant, Twitter on 24 June 2021, has released a new feature on its platform which is called Tip Jar. This feature will be available on the microblogging platform in India where the users can contribute money in the form of tips to their favorite content creator or an organization according to their choice and wish.

    The social media platform has collaborated with the Indian-based payment gateway in order to roll out this feature.

    What is the Tip Jar feature on Twitter?

    Twitter had announced that it has added Razorpay as an option to its Tip-Jar feature, which will make it easier for Indians to send and receive cash gifts from their followers or the users who love their content.

    The feature is available only for a handful of people that include creators, journalists, community leaders, experts, public figures, and currently can be used by Twitter users on iOS and Android devices. The service is also available within spaces on Android devices.

    Tip Jar was first introduced in May and users have the option to tip their favorite content creators using various payment gateways such as PayPal, Patreon, Bandcamp, Venmo, Cash App and now the company recently added Razorpay as well.

    The Twitter users that use Razorpay in order to tip their content creators can send money through a wide range of options such as UPI, Debit Card, Credit Card, Net Banking, Wallets, etc. The Tip jar services in the country are available in many languages such as Hindi, Marathi, Kannada, Gujarati, Tamil, and Bengali. This will enable to feature to be accessible around the country.

    Another important tip to note about Tip Jar is that the microblogging platform does not take any cut or a percentage from the money tipped to the content creators. All the money that is tipped can be kept by the content creator itself.


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    How to use Razorpay for receiving tips on Twitter?

    If you are one of the content creators who come under the above mentioned category, you can follow the below steps in order to receive tips using Razorpay from your followers.

    • In the first step you need to create a Razorpay account.
    • Then, you will have to turn on the Tip Jar feature on Twitter, allow tips and click on Razorpay.
    • After that, you will have to paste the custom suffix from the payment page of your dashboard.
    • Now, you will have to copy the URL and it will get placed on the Tip Jar advertisement.

    Other upcoming features on Twitter

    Twitter has been trying ways through which content creators can monetize through the social media platform. The company is said to be currently testing ticketed spaces where the users host a Twitter Space where they can charge the users or followers who are interested to attend with an amount as low as USD 1 to as high as USD 999.

    The company is also working on super follow through which the content creators can earn a monthly revenue by offering interaction and extra content through a monthly subscription process. The ticketed space and Super Follow feature are still being tested by the company and haven’t been rolled out widely.

    Conclusion

    The Tip jar feature that is introduced by Twitter is a move from the company to help people to earn or monetize their content on the social media platform. Twitter is one of the major social media platforms in the entire world.

    FAQ

    How does Twitter make revenue?

    Twitter divides its revenue into two categories: the sale of advertising services, which constitutes the vast majority of the company’s revenue, as well as data licensing and other services.

    What is Twitter’s net worth

    Twitter’s net worth is estimated to be about $35 billion. Twitter’s main sources of income are Ad and data licensing.

    Do celebrities get paid to tweet?

    Yes, many athletes and celebrities earn through Twitter.

  • Which Subscription-based News websites people prefer across the Globe

    The subscription-based news media websites are becoming popular in recent years. Even though there are paywalls created by these websites, it is estimated that only 20 % people pay for digital news while the rest still opt not to pay for it. Let’s look at the top subscription-based news websites which people are willing to pay for.

    The New York Times
    The Washington Post
    The Wall Street Journal
    Game Informer
    Financial Times
    The Athletic
    The Guardian
    Nikkei
    The Economist
    Caixin
    FAQ

    Lets look at Top subscription-based news websites people prefer to subscribe.

    The New York Times

    The New York Times is top in the list and has around 7.5 million paid subscribers. It is an American based daily newspaper company. The New York Times was founded in the year 1851 and has its headquarters in New York, the US.

    The company has won the most Pulitzer prizes which is won by the most newspaper ever that is 130. The Pulitzer Prize is an award for achievements in newspaper, magazine and online journalism, within the United States.

    The Washington Post

    The Washington Post has a subscriber list of around 3 million. It is also an American based daily newspaper company. The Washington Post was founded in the year 1877 and has its headquarters located in Washington D.C, the US.

    The company has won around 69 Pulitzer prizes which second most in number.

    The Wall Street Journal

    The Wall Street Journal has a subscriber list of around 2.4 million. It is also an American based daily newspaper company. The Wall Street Journal is a business focused newspaper which was founded in the year 1889 and has its headquarters located in New York, the US.

    The Wall Street Journal is considered to be one of the largest newspaper companies in New York in terms of circulation.

    Game Informer

    Game Informer has a subscriber list of around 2.1 million. It is also an American based company but unlike others, it is a monthly video game magazine company. Game Informer provides various information about the reviews and strategies of new games and associated consoles.

    The company was founded in the year 1991 and has its headquarters in the United States. The magazine is now owned by GameStop.

    Financial Times

    Financial Times has a subscriber list of around 1.1 million. It is a London based daily newspaper company. Financial Times focuses on current affairs on economics and business. The company was founded in the year 1888 and has its headquarters located in London, England.

    The company is owned by a Japanese company called Nikkei and have their editorial offices in the United States, Continental Europe and Britain.

    Subscription based News media with Most subscribers
    Subscription based News media with Most subscribers

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    The Athletic

    The Athletic has a subscriber list of around 1 million. The newspaper company provides ad-free digital content which is accessible only through subscription. It is a sports website which covers new nationally and locally in North American cities as well as the United Kingdom.

    The Athletic was founded in the year 2016 and has its headquarters located in California, the United States.

    The Guardian

    The Guardian has a subscriber list of around 790,000. It is a British based daily newspaper. The Guardian was founded in the year 1821 and has its headquarters located in Kings Place, London. The Guardian is owned by the Scott Trust and is part of the Guardian Media Group.

    Nikkei

    Nikkei has a subscriber list of around 769,000. The company was formerly known as The Nihon Keizai Shimbun. The newspaper focuses in the finance based news. It was founded in the year 1876 and has its headquarters located in Tokyo, Japan.
    Nikkei is the world’s largest finance paper which has a daily circulation of more than 3 million.

    The Economist

    The Economist has a subscriber list of around 516,000. It is an international weekly newspaper which is printed in the form of a magazine. It focuses on politics, technology, international business and current affairs. The company was founded in the year 1843 and has its headquarters located in London, England.


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    Caixin

    Caixin has a subscriber list of around 510,000. It is a Chinese based media group company which was founded in the year 2009 and has its headquarters in Beijing, China. The newspaper company focuses on investigative journalism. Caixin in Chinese means News Fortune.

    FAQ

    Which is the best news website in India?

    Indiatimes.com, TimesofIndia.com, and Ndtv.com are the top ranking sites in news and media.

    What are the best news subscriptions?

    The New York Times is one of the most preferred subscription with 7.5 million paid subscribers.

    What is the average cost of a newspaper subscription?

    For freemium models, the price increases to $3.52. And for newspapers using a hard model, the average price jumps to $4.43.

    Conclusion

    These are the list of top subscription-based news websites which the users are ready to pay for subscriptions. Amidst the global pandemic, people are searching for trusted sources to provide them with the right and adequate information as we can see that most of the companies are more than 100 years old.

  • Univariety – Providing Knowledge and Guidance to all Indian Students

    As per the 2018 census, India has a population of 135.26 crores. Of these 135.26 crores, approximately 25 crore students live in India. There are a lot of students out of 25 crore who are worried about their studies and their career path. Many don’t know what to do after they complete 10+2. Management problems also face many students at times. Univariety is the app that provides guidance to the students concerned. Guidance related to their careers as well as choosing colleges through various tools, counselling, etc.

    Read the Univariety success story below to know more about Univariety Funding, Business model, Growth, revenue, competitors and more.

    Univariety – Company Highlights

    Startup Name Univariety
    Headquarters Hyderabad, India
    Founder Jaideep Gupta
    Founded 2011
    Total Funding $3 Million
    Sector EdTech
    Website univariety.com

    Univariety – About
    Univariety – Founder And Team
    Univariety – Business Model
    Univariety – Tagline And Logo
    Univariety – Funding And Investors
    Univariety – Competitors
    Univariety – Growth
    Univariety – FAQ’s

    Univariety – About

    Univariety is a unique guidance platform for students. It offers the schools an unparalleled service experience in the form of a comprehensive career and college guidance solution for the students, counsellors, parents and also the school management system. Univariety aims to be a marketplace with students in the centre for the college admission process. It’s the leading career counselling and college guidance platform for schools. The mission of the company is to help the students to get admitted to their dream university.


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    Imagine you are sitting in a packed class, and the teacher is explaining animportant concept. While it’s seeming that everyone else is understanding theconcept and nodding their head in unison, you are feeling a bit off beat, asevery word being explained is simply getting bounced off your head. D…


    Univariety – Founder And Team

    Jaideep Gupta is the founder and CEO and Varun Aggarwal is the COO and Co-founder of Univariety.

    Jaideep Gupta Founder & CEO, Univariety

    Jaideep Gupta is the leader to drive the force behind the scenes. He pursued his BBS in Finance from Delhi University. Then he did his MBA in Finance and Strategy from the SVKM’s Narsee Monjee Institute of Management Studies. He worked as a Derivatives Trades Analyst at the GE Corporate Treasury. He was also selected to be a part of the premier leadership program. He also worked as the Associate Director at Ernst & Young Corporate Finance. He was selected as the Senior Manager & Area Director and Vice President for a few years. Presently he is at Singapore working at Univariety.

    The tagline of Univariety is Discover and be discovered.

    Univariety logo

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    Univariety – Business Model

    Univariety collects a fee for connecting the capable students to the universities. Each program has different modules specifically designed for the different types of students. Their programs are divided into ages or classes of students, and also have different programs at different prices. There are programs starting at Rs. 2,000 and going up to Rs. 1,225,000. Students can also take various types of tests in order to get the best guidance. Business management is a very important thing here. Relevant knowledge, essential skills are necessary to understand the economy.

    Univariety – Funding And Investors

    Univariety has raised a total amount of $3 Million in funding over the 2 rounds. It is funded by Info Edge.

    Date Transaction Name Money Raised Lead Investors
    March 21, 2020 Corporate Round $1.1 Million Info Edge
    December 20, 2017 Series A $1.9 Million Info Edge


    The development of edtech startups and interesting fund raise in India
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    Univariety – Competitors

    The top competitors of Univariety are GetmyUni, MapMyTalent, CareerGuide, CollegeBol, MINDLER, CollegeSearch, and Careerfutura.

    • GetMyUni is a platform where students can apply to get admitted into top colleges of India. It also gives details about the fees, courses, scholarships, placements and reviews.
    • MapMyTalent is a career counsellor expert that offers guidance based on scientifically designed Aptitude Test.
    • CareerGuide provides instant career guidance to the students. It also enables users to browse career options.
    • CollegeBol is a platform that helps the students to select a college. Based on the course wise reviews and ratings. These are given by the former or the current students of India.
    • MINDLER helps the students to find the perfect career, college, stream and courses. It takes the help of India’s best counsellors to perform the task.
    • CollegeSearch provides information to the students about universities and examinations. It also helps the students to compare colleges and universities.
    • Careerfutura provides career counselling in an innovative way. It also provides the Aptitude Test to the students.

    Vedantu – Founders | Funding | Business Model | Revenue | Competitors
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    Univariety – Growth

    The journey of the company began in 2011. In between the years 2015-16 the company crossed 100+ partner schools. In between the years 2016-17 the company again crossed 350+ partners school mark. In between the years 2017-18 the company became a proud addition to the Info Edge Private Limited family. Info Edge will invested twice in the span of 3 years. Usually, the company uses the fund to make its tech stack strong and increase its customer base. Univariety’s alumni network includes 75000+ students, over 350 partner schools, and more than 200 active universities. Univariety has conducted more than 50,000 Psychometric Tests. Over 1,50,000 counselling sessions have been conducted. Univariety’s growth can be seen in these statistics.

    Almost everyone dreams about a golden career of their own after 12th boards. Some of the students get confused. Some remain excited. But these all are a part of the journey. Univariety was always there and is still with the students to help them find out the best. It helps the students to chalk out their career and choose a stream. They prepare the students for the admission procedure to get them flexible for any kind of interviews that would take place in the future.

    Univariety – FAQ’s

    What is Univariety?

    Students are guided at Univariety, a company that’s mission is to help them get into their dream university.

    Who is the founder of Univariety?

    Univariety was founded by Jaideep Gupta in 2011.

    What is the total funding o Univariety?

    The total funding of Univariety is $3 million.

    Who invested in Univariety?

    Info Edge are the investors in Univariety.

    Where is the headquarters of Univariety?

    The headquarters of Univariety is in Hyderabad.

  • Why did Twitter Acquire the news reader service Scroll

    Twitter is an American based microblogging platform and a social media networking service that has around 192 million daily active users as of 2021. According to a data received from 2019, an average Twitter user spent around 3.39 minutes on the platform. Recently Twitter has acquired the reading service called Scroll. Let’s look at why the company had acquired Scroll.

    Twitter Scroll Acquisition
    Twitter’s plan
    Twitter’s Subscription service
    Future of Scroll
    FAQ

    Twitter Scroll Acquisition

    On 5 May 2021,Twitter said that it had acquired Scroll which is a service that is based on the subscription that provides news articles with removed advertisements.

    They added saying that the company had built a new way that led the subscribers to read the articles without the ads, pop-ups or any other disturbances that a user face on the digital platforms. The company will clean up the reading experience of their users by providing their subscribers with what they require.

    Scroll Website
    Scroll Website

    Twitter also told that the publishers who work with Scroll have revealed that they get a chance to make more revenue than they will be able to make from any page through the running of traditional advertisements.

    Twitter’s plan

    Twitter said that they consider it to be an exciting opportunity for them to introduce this proven business model to the publishers on Twitter’s platform. This is expected to make reading the news much more better for everyone involved with it.

    The company said while looking into the future, Scroll will be added to their subscription model in a much more meaningful manner as the company has plans to build and introduce a subscription service on their digital platform in the future.


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    Twitter’s Subscription service

    In the year 2020, the microblogging platform had confirmed that it was working towards exploring an idea to create a paid service on the basis of a subscription model which would include a lot of new features and services. The company expects to develop it in a way where the users will be willing for subscribing to it as per reports.

    The company is also working towards developing a feature for its Publishers and content creators called Super Follows. Earlier this year, Twitter had mentioned about this feature during its Analyst Day Event.

    The feature is planned to work as an account subscription where the subscribers will get access to various services offered by the content creators and publishers on the social media major’s platform.

    These include paid newsletters, audio conversations, special access to direct messages, exclusive tweets, etc. At the beginning of 2021, Twitter had acquired Revue which is a platform that offers users such as writers and content publishers to publish the editorial newsletters.

    Twitter had conveyed in a blog post which said that imagine as a Twitter subscriber getting access to the premium features where one would get an easy access to read articles from your favourite news outlet or a newsletter from a writer through Revue.

    It added on that the portion of the subscription amount would go to the publishers and the content creators.


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    Future of Scroll

    Twitter said that Scroll will temporarily stop new sign-ups because of the latest acquisition. Twitter added that they will work towards including the company’s services into their subscription plans and will look forward to growing the number of publishers of Scroll’s platform.

    The social media major said that they will continue to support the community that already exists on Scroll such as the publishers, content creators and the customers and it added that the new Publishers who are interested to join the Scroll’s community can sign up on their website for the latest updates.

    FAQ

    What is Twitter’s net worth?

    Twitters net worth is estimated around $4.4B.

    Which country uses twitter the most?

    United States, Japan and India are the top three countries that uses twitter the most.

    Who is the CEO of Twitter?

    Jack Dorsey is the CEO of Twitter.

    Conclusion

    Twitter has around 11.7 million downloads on the app store and around 67 % of the B2B businesses using it as a digital marketing tool. Around 40% of the Twitter users have claimed that they have purchased something after seeing a tweet on the platform. We will have to see how the new subscription model of Twitter would bring a change in the market ecosystem.

  • Byju’s: Business & Revenue Model

    Byju’s, an online learning application was originally started by Byju Raveendran. Byju’s app gained extreme popularity and was evolved into a massive organization through Think and Learn Pvt Ltd in 2011. It is a platform where the lecturers educate students to learn and develop exceptional academic ideas via the app and apprehend them much better when compared to traditional school learning.

    The app specializes in mathematics and science thus helping kids all over the country to fall in love with learning and master all the subjects and topics it has to offer. Byju’s Business and Revenue model runs on a subscription based method and helps students at large in acomplishing their academic goals.

    The organization is a hit as it has precisely catered to the appropriate audience and has done an amazing job at helping students prepare for their entrance or school-college level examinations. The app provides graphically enriched lectures making the topics quite easy for students of all ages to comprehend thus having a better grip on their academic topics. Due to Byju’s recorded lecture features students can enjoy learning at their own convenience.

    Byju Raveendran is an Indian and belongs from Azhikode, a small coastal village in Kerala. Before Byju’s he initially worked as an engineer in a UK-based shipping company. Raveendran was respected among his pals as he helped them crack their entrance exams though his simple and easy to understand tricks, though he accomplished 100 percentile in his own entrance examinations, he rejected the IIM. Challenging the traditional educational system Byju’s is evolving into an educational giant helping students at large to enjoy learning.

    Byju’s Business Model
    Impact of Covid19 on Byju’s Application
    Byju’s Revenue Model
    FAQs

    Global E-Learning Market by 2025
    Global E-Learning Market by 2025

    Byju’s Business Model

    Byju’s is a premium educational model wherein a number of the primary academic content is made available to students for free. However, to gain access to much more easy and amazing content the users have to opt for a paid subscription. According to a Dec 2019 report published by Economic Times, Byju’s had accumulated more than 40 million registered customers and 2.8 million paid subscribers.

    In the monetary year of 2019, Byju’s Business multiplied to Rs. 1341 crore from Rs. 490 crore in the preceding monetary year, and stated a net profit of Rs. 20 crores. Furthermore, the credit for Byju’s success goes to a deeper understanding of the Indian academic industry and providing its users with the best- satisfactory content possible.

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    By March 31, 2020, Byju’s planned to multiply its revenue to Rs. 3000 Crores considering the profitable fiscal year of 2019. Byju’s planned to launch new products like Byju’s Online Tutoring in order to attain this mark. Millions have been raised by Byju’s and it has been successful in acquiring companies like Math Adventures, TutorVista, Edurite, Vidyartha, and U.S.-based Osmo. Byju’s did not fail to grab Facebook-Whatsapp owner Mark Zukerberg’s attention and his own Chan Zuckerberg Initiative landed up investing $50 million in the company.

    In 2019, Byju’s valuation crossed the $5 billion mark with an investment of $25 million from General Atlantic. Before that, Byju’s had raised budget from Naspers Ventures and the Canadian pension fund CPPIB, which had raised its valuation to $3.6 billion from the $1 billion valuation withinside the early economic year of 2018.

    Impact of Covid19 on Byju’s Application

    Personalized training online was conducted by Byju’s during the lockdown. These online classes are intended for students to continue their academics even during the pandemic and get personalized guidance for the same. History, civics, and geography are a few subjects that Byju’s began teaching and now is planning to record lessons in vernacular languages. Learning material in Hindi and English is already available in the app.

    Rise of e-leaning sector during COVID-19
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    Divya Gokulnath, the Co-founder of Byju’s believes that White Hat Jr, an app that claims to teach kids online coding for $300 million is perfect for the plan. She believes that coding is a necessary future skill which will help our kids accelerate with international expansion. India having the largest school-going population can benefit a lot from this merger wherein a team of experts makes high quality, learning made easy educational content and it reaches every nook and corner of the country benefitting whoever it comes across.

    She also believes that technology is a cost-efficient way to solve many of our inefficiencies. It will surely democratize education, and bring high-quality learning to all.School education cannot be replaced simply by online education however, it can help students to learn hard skills and core subjects in a nation that lacks quality school infrastructure and content. There is a chance that a student’s educational perspective might completely change due to the big changes such as online learning which will in turn inculcate the habit of self-learning in students.

    Byju's Expenses For The Fiscal Year 18-19
    Byju’s Expenses For The Fiscal Year 18-19

    Byju’s Revenue Model

    Learning modules for school and college-going students as well as students preparing for their entrance and competitive exams is a facility that Byju’s app offers. The videos are created by featuring an instructor who makes tough concepts easier using audiovisual tools. To access the desired course students have to pay the necessary course subscription fees which vary from course to course.The lectures are usually pre-recorded thus enabling the students to download and access them offline at their own convenience.

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    Sometimes, Byju’s offers its course content online through live sessions. Byju operates on a subscription-based revenue model. Byju earns its revenue by charging students the subscription fees for the courses that the company offers. Byju’s employs teachers, coaches, and trainers to develop such quality content and create an Intellectual Property (IPR) base that it owns. Since Byju’s functions online, it allows its content to reach many students in need thus adding to its popularity and revenue.

    By making more sales, Byju’s earns tremendous profit. It is one of the largest Indian web organizations that has a capital productive action plan. The organization secured $540 million in grants powered by South Africa’s Naspers in December 2018 with a giant valuation of $3.6 billion. Byju’s disclosed that it had made a considerable profit in the last quarter of 2017.

    Recently in march 2021, BYJU’s has raised $1.5 billion in series F funding round. The capital raised will be used for inorganic growth through acquisitions.

    The latest fundraising values the company at $15 billion.

    Byju’s plans to keep moving forward with its disconnected mentoring and wishes to grow in the US, Australia, the UK, and a few other countries.

    BYJU’S has purchased Aakash Educational Services Ltd (AESL) for about $1 billion. It is considered to be one of the most expensive acquisition in the Indian edtech space.

    FAQs

    What is the revenue of BYJU’s?

    BYJU’s revenue is US$460 million in the year 2021.

    What is the business model of BYJU’s?

    Byju’s follows a Freemium Business Model. It earns through the subscription amount paid by students. BYJU’s also earns by selling products. BYJU’s also provide a number of premium academic content for free.

    Who are the competitors of BYJU’s?

    • Unacademy
    • Vedantu
    • Khan Academy
    • Simplilearn