Facebook is one of the most commonly used social media platforms and learning to target the ad campaigns on the platform is one of the important skills that is required to help you in increasing your customer base and putting your business a step forward from your competitors.
As of 2021, the Social Media Platform has a monthly active user of around 2.80 billion and around 200 billion businesses around the world that uses the tools of the platform. It is found that every month the users spend an average time of around 19.5 hours on the social media platform. Let’s look at the Facebook ad campaign strategies.
1. Analytics
2. Using the Reach of Big Engagers
3. Targeting a Specific Brand Segment
4. Targeting Occasions
5. Utilizing Layering Target Option
6. Remarketing
Points to Consider Before Starting With Facebook Ad
Before actually running a Facebook ad few things needs to be re-checked. The terms and conditions have been updated by Facebook in the year 2019. While figuring out the ad targeting strategy it is not important to follow just a single one or pick a single strategy, it would be better if you do a trial and error and check which would work the best for your campaign.
The Facebook Ad campaign has provided a ladder of success to its users through the availability of a wide range of targeted audiences. Facebook is known to achieve great revenue from its advertising options made available to users.
1. Analytics
The perfect marketing campaign is supposed to be aligned with your Pay-Per-Click campaigns which provide valuable data which can be cross used. The analytics provide a lot of information, especially your Google Analytics which provides a wide range of information about your website traffic which helps in targeting your ads.
The overview of the analytics will help in breaking down the traffic of your website or your page into sectors such as location, interest, demographic, and device. All of this information will provide you with data that are highly useful for targeting the ads on Facebook.
This data is considered to be highly valuable as it will help in creating relevant and sectorial ads for the specific target audience. It also provides a huge understanding of what works for potential shoppers.
2. Using the Reach of Big Engagers
You can try to use the influence of the big engagers in the market to help in able to reach the target market of your campaigns which will provide more clicks and shares. The trick behind this strategy is to use the demographics to identify the people who are from the relevant field and is most likely to share the campaign.
You can add the highly influential engagers or viral makers in your specific niche so that they would click or share the campaign which would help you in reaching a higher number of people.
3. Targeting a Specific Brand Segment
It is said that you would probably miss out if you don’t target the audience who has liked the campaigns of other brands. This type of strategy would be successful as it is based on what the users have liked on their own and not the campaigns that they have engaged with or shared.
It is considered that targeting the users who is one of the biggest fans of your competitor is considered to be effective. It helps you by letting you know that they are already engaged and interested in your specific niche and hence you would just have to grab their attention.
Shikha Tyagi
4. Targeting Occasions
Another effective strategy in targeting Facebook ads is checking the occasions. For example, if you are an event management company that hosts birthday parties or if you provide the service of making customized gifts, you can target the friends of people who have their birthdays coming up or any special events coming up.
If you are a company that deals with wedding accessories then you will have to target the users who have their engagements or weddings coming up.
5. Utilizing Layering Target Option
This is another effective strategy to target your Facebook ads with these tools you can carefully choose the exact target market you are looking for. For example, if you are a logistics company that helps people in shifting houses.
You can easily target the users who have recently purchased a new house and also choose a specific age which you would like to target and it would reach the users. This will help you in creating creative ads and provide really good offers according to your target audience.
6. Remarketing
Remarketing is one of the most effective strategies and most important strategies. It is an effort to market powerful strategies to connect with potential customers who have already provided an impression of the products or services.
The custom audiences will help in targeting the people who have recently viewed the page or website or the sales page or even people who have viewed a specific set of products.
It would provide you with detailed information. You would even have to option to remove the people who have purchased recently if you feel they wouldn’t require it soon.
Conclusion
Facebook has long passed the tag of just being a social media platform. Apart from being counted among the most commonly used platforms, Facebook has also been considered a great means of advertising.
Facebook advertisements have shown great results for the respective brands due to their wide range of users. There are plenty of advertising strategies one can imagine implementing on Facebook. Some of the best Facebook advertisement targeting strategies have been shared in the above context.
FAQs
How many targeting options does Facebook have?
There are approximately 13 targeting options available on Facebook for its users to take help from. Some of them are Website retargeting, lead form retargeting, customer list targeting, Facebook page engagement, etc.
What are the three types of targeting on Facebook?
While targeting on Facebook, one can have three different types of targeted audience options such as saved audiences, custom audiences, and lookalike audiences.
What are Facebook targeting methods?
There are multiple Facebook targeting methods available on the web to take help from. Some of the most preferred methods are target by location, target by demographics, target by interests, and target by behaviour.
Can we target Facebook ads by keyword?
Yes, just like Google, Facebook is also known to provide keyword targeting options for its ad campaign.
