StartupTalky

Tag: Retailer

  • Away: A Luggage and Travel Accessories Retailer

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Away.

    When buying new luggage, you might be overwhelmed with many choices in colors, styles, features, and sizes. You want not only stylish luggage or accessories but also functional and durable ones to have an amazing travel experience.

    It’s when you can go for Away’s products. The company made waves for its gorgeous, durable, high-performing travel luggage and bags, endorsed by the coolest folks on social media.

    Read on to learn more about Away, its founders, products, funding, startup story, business model, growth, future plan, and more.

    Away – Company Highlights

    Company Name Away
    Headquarters New York City, New York, United States
    Sector Retail
    Founders Steph Korey and Jen Rubio
    Founded In 2015
    Valuation $1.4 billion (2019)
    Website Awaytravel.com

    Away – About
    Away – Industry
    Away – Founders and Team
    Away – Startup Story
    Away – Mission and Vision
    Away – Business and Revenue Model
    Away – Products and Services
    Away – Challenges Faced
    Away – Funding and Investors
    Away – Patents and Trademarks
    Away – Growth
    Away – Marketing Strategies and Social Media Presence
    Away – Partners
    Away – Awards and Achievements
    Away – Competitors
    Away – Future Plan

    Away – About

    Away is a modern lifestyle brand that intends to transform travel experiences. The company is a retailer of luggage and travel accessories. With physical stores across Austin, Houston, London, Boston, Dallas, Chicago, San Francisco, Seattle, Toronto, Los Angeles, San Jose, and New York, Away has shipped millions of products to around 40 countries.

    Away – Industry

    The global retail market size is projected to reach $38.71 trillion in 2026 from $26.33 trillion in 2022 at a CAGR of 10.1%. the retail market consists of selling goods to ultimate users by shipping products in convenient quantities and locations. When classifying by type, the global retail market is segmented, from motor vehicles, travel, apparel, food, and beverage, to electronics, furniture and home furnishings, and healthcare.

    Away operates in the travel retail market catering directly to end consumers. And this retail market segment is estimated to grow from $60.72 billion in 2023 to $175 billion by 2030. It’s the Covid-19 pandemic that impacted the growth of the travel retail market to a great extent. However, the increasing number of national and internal travelers post-pandemic is projected to drive market growth over the forecast period.

    Global Travel Retail Market Size
    Global Travel Retail Market Size

    Some key players in the industry are Lagardere Travel Retail, DFS Group Ltd., Dufry AG, Aer Rianta International, Away, and King Power International Group.

    Away – Founders and Team

    Steph Korey and Jen Rubio are the co-founders of Away.

    Steph Korey

    Steph Korey - Co-founder, Away
    Steph Korey – Co-founder, Away

    Steph Korey went to Brown University for B.A. in International Relations and Columbia Business School for MBA. She was the Head of the Supply Chain at Warby Parker and a Merchandise Strategy and Supply Chain Consultant at Casper.

    Korey is the Co-founder of Away and worked as its CEO till 2020. At present, she is an Investment partner at XFactor Ventures.

    Jen Rubio

    Jen Rubio - Co-founder and CEO, Away
    Jen Rubio – Co-founder and CEO, Away

    Jen Rubio is a Digital marketing expert and has worked as Head of Social Media at Warby Parker and Global Head of Innovation at All Saints. Rubio co-founded Away and holds the role of the company’s CEO. Moreover, she is a Trustee at the Whitney Museum of America Art.

    Currently, Away is a team of over 250 employees.

    Away – Startup Story

    Away was launched in 2015 by Steph Korey and Jen Rubio after Rubio’s luggage broke at an airport in Switzerland. Her clothes and toiletries were out of her suitcase and onto the airport floor. She tapped her suitcase to get it to her next destination. After that, Rubio was hunting for a better suitcase. It’s when she reached out to her former colleague at Warby Parker, Stephanie (Steph) Korey, and the two developed an idea of having a durable hard-shell wheeled suitcase and a built-in battery pack that could charge phones and tablets.

    These women borrowed $150,000 from their family and friends to start the company. They hired an industrial designer and took the luggage’s blueprint to a factory in southeastern China that took a chance on two young women. In 2015, Korey and Rubio visited that factory eight times.

    Away’s first product, a carry-on, shipped for the first time in February 2016. In May 2017, the company expanded into editorial content by launching a podcast called ‘Airplane Mode.’ and, in July, a print and digital travel magazine. Cosmetics bags and fully packable travel bags were launched by Away in 2021. It launched outdoor gear like backpacks and duffels in June 2022 and travel bags for outdoor adventures in July 2022.

    Away – Mission and Vision

    Away aims to create equitable access to the transformative benefits of travel for every individual.

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    Away – Business and Revenue Model

    Away is a direct-to-consumer retailer allowing the company to sell its products directly to the customers without involving third-party distributors or wholesalers. Moreover, the company primarily sells products via e-commerce and has physical stores in several brick-and-mortar locations.

    Away provides suitcases, bags, and accessories built with thoughtful details. The company uses polycarbonate, water-resistant nylon, aluminum, etc., to provide sleek, lightweight, high-performance, and durable products.

    Away – Products and Services

    Away provides travel suitcases, bags, organizers, and accessories.

    Away Website
    Away Website

    Away – Challenges Faced

    Away furloughed nearly 50% of its person staff and laid off 60 employees in 2020. Moreover, the decline in the travel industry leads to a staggering 90% drop in the company’s sales. Moreover, its job posting plummeted 57% since March and Facebook mentions fell 91% in a month.

    Away – Funding and Investors

    Away has undertaken 5 funding rounds and raised $181 million. Its latest funding round – Series D Round, was conducted on May 14, 2019. Lone Pine Capital, Global Founders Capital, Wellington Management, Baillie Gifford, and Forerunner Ventures are some 21 investors who fund the company.

    Date Round Number of Investors Money Raised Lead Investor
    May 14, 2019 Series D 4 $100 million Wellington Management
    June 28, 2018 Series C 3 $50 million Global Founders Capital
    May 19, 2017 Series B 5 $20 million Global Founders Capital
    September 8, 2016 Series A 7 $8.5 million Global Founders Capital
    August 17, 2015 Seed Round 12 $2.5 million Accel, Forerunner Ventures
    January 1, 2015 Pre Seed Round 1 – –

    Away – Patents and Trademarks

    Away is registered with patents primarily in the “Hand Or Travelling Articles” category and has 24 registered trademarks with “Leather and Imitations of Leather,” the popular class.

    Away – Growth

    Away earned annual revenue of $150 million in 2018 and was valued at $700 million. The next year, in 2019 the company’s valuation grew to $1.4 billion. However, revenue dropped to $135 million in revenue in 2020. In 2022, Away’s annual revenue was estimated to be $231.8 million, with $408,768 revenue per employee.

    From a team of 150 in 2018 to 250+ in 2023, the employee count grew by approximately 66.6%.

    Away – Marketing Strategies and Social Media Presence

    Away initially started with an offline content strategy by publishing a book called ‘The Places We Return To.’ The company then sold the book along with gift cards to market the suitcases. With 1,200 copies being sold, the campaign turned out to be a success. Away focuses on a long-term content strategy centering around aspirational and engaging travel experiences rather than a single product.

    Additionally, social media has been intrinsic to the company’s rise. Away is now known as a so-called ‘Instagram brand,’ as it posts followers taken photos of the brand’s luggage in exotic destinations in its Instagram feed.

    Away Co-Founder: Instagram Buzz | Mad Money | CNBC

    Away – Partners

    Away has partnered with Harry’s Ayr, Serena Williams, Global Glimpse, and many other leading brands and creative artists.

    Away – Awards and Achievements

    Away has garnered many prestigious recognitions as it is named:

    • “Breakthrough brand with Ingenious Marketing” by Adweek.
    • “2018 Top 10 Most Innovative Companies” by Fast Company.
    • “50 Most Genius Companies” by TIME.
    • “Top Startups” by LinkedIn.
    • “Next Billion Dollar Startup” by Forbes.

    Away – Competitors

    Away ranks 1st among its 83 competitors. Here listed are direct competitors of the company:

    • RIMOWA
    • Arlo Skye
    • Tumi
    • Coolife
    • Carl Friedrik

    Away – Future Plan

    Away looks forward to brick-and-mortar expansion in 2023 with a few more store openings. The company announced opening a store in Georgetown, Washington, D.C., later this year.

    FAQs

    What is Away about?

    Away is a modern lifestyle brand that intends to transform travel experiences. The company is a retailer of luggage and travel accessories.

    Who are the founders of Away?

    Steph Korey and Jen Rubio are the co-founders of Away.

    Who are the main competitors of Away?

    Here are some direct competitors of Away –

    • RIMOWA
    • Arlo Skye
    • Tumi
    • Coolife
    • Carl Friedrik

  • Target’s Business Strategy – A Study

    The seventh largest retailer in the United States and a component of the S&P 500 Index is the Target Corporation headquartered in Minneapolis, Minnesota. By the year 2020, the Fortune 500 listed Target as number 37 of the largest US Corporations by revenue. In 2021, Target Corporation recorded a revenue of USD 93.56 Billion from 1909 stores.

    About
    Growth
    Business Strategy
    Conclusion

    About

    The Target Corporation as it is known today was established in 1902 by George Dayton as Goodfellow Dry Goods. The company changed its name to Dayton’s Dry Goods Company in 1903 and later the Dayton Company in 1910. It again changed its name to Dayton Corporation in 1962 and it was then, that Target was established as the discount division of Dayton’s department store in Minneapolis, using the concept developed by an employee, John F. Geisse.  The name ‘Target’ was the brainchild of Stewart Widdess, Publicity Director of Dayton, to prevent consumers from associating the discount chain with the main department store.

    The discount chain stores proliferated, becoming the second largest privately owned department store in the country by 1964 and recording its first profit of USD 39 million in 1965. In the year 1969, the Dayton Corporation merged with the J.L. Hudson company, based in Detroit, and became the Dayton-Hudson Corporation. The new Dayton-Hudson Corporation consisted of five major department store chains – Target, Dayton’s Diamonds, Hudson’s, John A. Brown, and Lipman’s and was the 14th largest retailer in the US.

    Growth

    By the year 1975 Target had opened 49 stores spread over nine states in the US and was clocking USD 511 million in sales. By the next year in 1976, their total stores had grown to 53 units and sales figures had grown to reach USD 600 million. The next two years saw Target increase its store presence to 80 units in eleven states clocking total sales of USD 1.12 billion. The same year, in 1980, the Dayton-Hudson Corporation acquired 40 stores of the Ayr-Way discount retail chain which were re-opened as Target stores in 1981. In addition, it also opened fourteen new Target units strengthening its presence to a total of 151 stores and reaching sales figures of USD 2.05 billion.

    Over the next two decades, Target kept growing and expanding its presence across the United States through various acquisitions and by opening more units. At the turn of the century, Dayton-Hudson Corporation changed its name to Target Corporation. By the 2000 year end, Target’s store presence had increased to an impressive 977 stores spread over 46 states which were generating sales worth USD 29.7 billion. Target continued its expansion through the internet and e-commerce revolution by separating its e-commerce operations from the retail division. Over the decade, Target continued its growth reaching a total of 1488 stores with annual sales touching USD 59.4 billion. It also built its first food distribution center which began operating in the year 2008. By 2009, Target began its expansion outside the US by opening two stores in Hawaii and two in Alaska simultaneously. It also began adding a fresh produce department in numerous locations.

    Target expanded into Canada in the year 2011 and by 2013 opened its first store which quickly grew to 133 stores. However, the company’s Canadian foray ran into substantial supply chain issues raking up a total loss of USD 2.1 billion in a short span of time, leading to Target announcing the closure and liquidation of all the stores by the end of 2015. The Canadian and US media termed it ‘a spectacular failure’ and ‘an unmitigated disaster’.

    Why Target Failed In Canada

    Despite a few more setbacks over the years, the company has continued to grow to reach a total revenue figure of USD 93.56 billion from 1909 store units. The supermarket store stocks and sells products across various categories including beauty and health products, bedding, clothing and accessories, electronics, food, furniture, games, jewellery, lawn and garden, pet supplies, shoes, small appliances, and toys. It also boasts several in-house brands that its department stores stock and sell.

    Target – Seventh Largest Retailer in the United States
    Target Corporation also known as Target, is an American department store chain. It was set up in 1962 as a division of Dayton’s department store.
    StartupTalkyBhoraniya Huda Hifzur Rehman

    Business Strategy

    For a company that essentially began as a small branch of a larger department store, Target has grown to be present in all 50 states of the US as an independent brand. Over the decades, the brand has focused on growth and market stability. In an era of e-commerce, Target’s continued success combines its marketing strategy, design partnerships, and store layout.

    Marketing & Advertising

    From the get-go, Target has positioned itself as a high-end discount store and strategized itself as a ‘cheap-chic’. Its strategic choice to position itself as a mass merchandiser of affordable chic goods has fuelled its steady growth and also earned the nickname of ‘Tar-zhay’.

    Design Partnerships

    This is a concept that plays a huge role in the success of the retailer. At any given time, one-third of the store’s inventory is exclusive to them through private labels. The brand also partners with designers for a time-limited design collection. These time-capsuled collections act as a marketing gimmick creating a perception of the store as being high-end.

    Store Layout

    The brand is focused on the aesthetics of its store and the way the products are laid out inside. Product categories like apparel, home goods, and electronics are displayed lavishly with specialized lighting and displays. Yet not too far away, the standard merchandise is displayed under uniform fluorescent light replicating a regular department store. The idea behind this is to further the ‘cheap-chic’ module giving the feel that customers are getting value for their spending. It also encourages the customers to buy impulse goods which generates a higher profit for the retailer.

    Target stores also handle the dual responsibility of fulfilling online orders. The company has not invested huge amounts into building warehouses which eventually adds to operational costs. Instead, it has successfully utilized its existing stores towards e-commerce orders by having a staff known as fulfillment experts. These employees are either working at the backend packing online orders to be delivered or going across the store to gather order items and scanning and pack them which are then picked up by the customers in the store’s parking lot. This tactic has proven to be hugely successful for the retailer, especially during the covid-19 pandemic.

    Conclusion

    Target has undergone many transitions over the years, changing store layouts, designing creative advertising campaigns, and acquiring various businesses under its brand. The company is vigilant of changing consumer preferences and quickly adapts to market needs. Through the years, the brand has maintained its image of ‘Elevated brands at bargain prices’. The customers are given the experience of an elevated discount store, leading to a high brand and store recall over and above its competitors.

    FAQs

    What is the target market for Target Department Store?

    Target Department Store’s target market is middle to upper-income households, including families and young adults seeking value, convenience, and a high-quality shopping experience.

    Target offers a wide range of product categories, including clothing and accessories, home decor, furniture, beauty and personal care, electronics, toys and games, groceries, and healthcare essentials. They also have exclusive brands and partnerships with designers and celebrities.

  • Target Success Story – One-Stop Shop for All Your Needs

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Target.

    The last decade has made people’s lives rather busy. An essential task like grocery shopping means you have to take time out from your schedule, which is often tricky. This time shortage and the need to buy everything in one place have led to the creation of multi-product department stores.

    Target is a department store that provides all daily needs at one location. They are the seventh largest retailer in the USA. It has more than 1900 stores in the US itself and is pretty well known. Though operating several format stores, the company plans to keep expanding. Here is how they achieved success and how they plan to continue excelling.

    Target  – Company Highlights

    Company Name Target Corporation
    Headquarter Minneapolis, Minnesota
    Sector Retail
    Founders George Dayton
    Founded June 24th, 1902 as a corporation
    Parent Organization Dayton Corporation (1962-69), Dayton Hudson Corporation (1969-2000)
    Revenue $26.12 Billion (2022)
    Market Cap $71.19 Billion (2023)
    Website www.target.com

    Target – About
    Target – Industry
    Target – Founders and Team
    Target – Startup Story
    Target – Mission and Vision
    Target – Name, Tagline, and Logo
    Target – Business Model
    Target – Revenue Model
    Target – Employees
    Target – Challenges Faced
    Target – Funding and Investors
    Target – Mergers, and Acquisitions
    Target – Growth
    Target – Advertisements and Social Media Campaigns
    Target – Awards and Achievements
    Target – Competitors
    Target – Future Plans

    Target – About

    Target Corporation, also known as Target, is an American department store chain. It was set up in 1962 as a division of Dayton’s department store. The company ranks 37 on the 2020 Fortune 500’s list of top US companies.

    Target corporation runs several versions of its department store. These comprise the discount store Target, City Target, Target Express, and hypermarket Super Target. The company provides all daily-use items in one place, which has helped build its customer base.

    Target – Industry

    Target operates in the retail industry, which is pretty competitive. The total retail sales of the USA amount to 4.86 trillion US dollars in 2022. This was a massive increase from the 53 billion earned in 2021. There are nearly 4 million retail stores in the USA.

    Since the industry has many players earning enough to be profitable is challenging. At present, Walmart is a leader in this industry. The retail sector contributes 6% to the GDP of the country.

    Target – Founders and Team

    George Dayton is considered to be the founder of Target corporation. He founded the first Target discount store in 1962.

    George Dayton

    George Dayton
    George Dayton

    George Dayton was born in New York but migrated to Minnesota. In 1902 he purchased Goodfellow and Co and renamed and started it as Dayton Dry Goods store. This was again renamed Dayton company in 2011.

    Target – Startup Story

    In 1893 the Westminster Presbyterian Church needed some sort of earning to set up their new building. In order to cover that cost, George Dayton bought their corner section and built a six-story building on it. Later, he also purchased the Goodfellow Dry Goods store and set it up there.

    The shop was set up in 1902, and expansion followed. Very soon, they had several branches of the same store. By the 1920s, the company had become a multi-million dollar business. Since Dayton was a banker, he knew just how to go about successfully running a business.

    In 1938 George passed away, and the business came to his son Nelson Dayton. He grew the company from $14 million to $50 million. Post Nelson’s death in 1950, the business moved to five Dayton cousins who started changing the policies of operation.

    With much deliberation, the cousins decided to open a discount store offering everything under one roof. Target’s first store was launched in 1962, and it became quite popular due to its concept.

    Target – Mission and Vision

    Target’s vision statement is as follows:

    “To make Target the preferred shopping destination for our guests by delivering outstanding value, continuous innovation, and exceptional guest experience by consistently fulfilling our Expect More. Pay Less. Brand Promise.”

    Their mission statement focuses on giving people a convenient and happy life. It is as mentioned below:

    “To help all families discover the joy of everyday life..”

    Target Logo
    Target Logo

    Target has been using the same tagline since 1994. It focuses on their aim to offer more for less amount.

    “Expect more. Pay less.”

    Target Logo was a bullseye as that is what they wanted to promote for their brand. They had everything for their customers. The first logo was a typical red bull’s eye with the target name written in the center. However, this was changed in 1968, and the new version was much easy to look at.

    This logo used an italic, Sans serif, and all capital typeface. The logo continued till 1974 when the font was again changed. Now the letters were bolder and straighter. With the large lettering, it was easy to see the brand name.

    In 2004 again, the logo was changed, and the brand name was shifted below the bull’s eye. The color used was red, which was the same for both logo and text. In 2018 the uppercase letters were replaced with lowercase letters to get the friendly vibe of the brand.

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    Target – Business Model

    Target corporation decided to differentiate itself from its other brands. They decided to create their own private-label brands to get more sales. In fact, these brands contribute almost one-third of the company’s total revenue.

    Target owns 41 brands, and though the company deals in other brands, too these remain the main focus. The company either produces these items in its facilities or asks manufacturers to make them following specific guidelines.

    This approach has helped Target differentiate the product line and drive more business. The company does not offer membership plans to get customers. Instead, its low prices and use of branded debit and credit cards are what drive the revenue for the company.

    Target – Revenue Model

    Though Target’s reach is limited to the US, only its self-created brands ensure it gets a fair revenue share cut of the market. Target’s revenue for the last quarter of 2022 was $26.518 Billion. The figures show a hike of 3.38% compared to the previous year’s same-time period figures. The yearlong revenue for the company was $108.72 Billion. This was an increase of 5.2% over last year.

    The graph shows the sales growth of Target in the United States from 2016-2021 in the percentage of year-over-year sales.
    The graph shows the sales growth of Target in the United States from 2016-2021 in the percentage of year-over-year sales.

    Target – Employees

    Target’s employee policies aim at the holistic development and growth of its employees. They aim at providing financial security and upliftment of mental and physical health. Some of the benefits are Denatla and health insurance, Disability insurance, paid national holidays, a 10% member discount on any product, a tobacco cessation program, and many other facilities.

    Target – Challenges Faced

    Target faced data breaches a couple of times in the past. That really diluted the integrity of the company. Since the company also deals in credit and debit services, the impact was quite damaging. Stopping such data breaches is critical to ensure reputation remains intact.

    Apart from that, Target is focused only on North America. It does not have any stores abroad. Therefore it is important to maintain their position in the market else the overall revenue will start dipping.

    Target has been late in using online shopping to increase sales. Retailers like Amazon claim a huge chunk of this market, and Target has relatively less exposure. The company also faces challenges from other small stores which offer better rates for similar products.

    Target – Funding and Investors

    Here are the details of Funding and investors for Target:

    Name Of Company Date Amount
    Casper 27th Mar 2019 $100 Million
    Inspectrio 11th July 2018 $10 Million
    Casper 18th June 2017 $ 170 Million
    Inspectrio 9th January 2017 $ 3.7 Million
    StoryXpress 20th December 2016 $ 0.05 Million
    Spruce 23rd June 2016 $0.17 Million
    It’s by U 20 June 2016 $ 0.323 Million
    Nexosis 1st April 2016 $ 1.1 Million

    Target has also made two diversity investments. These are for Spruce, and It’s By U.

    Target – Mergers, and Acquisitions

    Target has gone through the following mergers and acquisitions:

    Acquiree name Amount Date of announcement
    Deliv – 8th May 2020
    Shipt $550 million 13th December 2017
    Grand Junction – 14th August 2017
    Sonia Kashuk – 22nd September 2015
    A Bullseye View – 18th March 2015
    Powered Analytics – 20th November 2014
    Derm Store – 6th August 2013
    Chef s Catalog – 14th March 2013
    Cooking.com – 14th March 2013
    Fedco – 9th July 1999

    Target – Growth

    As per the data shared by csimarket, the wholesale industry grew at 9.36%, while the retail sector was at 9.71%. However, Target was able to show a 3.38% growth, thus underperforming by industry standards. During this time, 15 other competitors were able to achieve higher revenue growth.

    Target – Advertisements and Social Media Campaigns

    Target publishes its flyers where they share the weekly deals for each store. Apart from that, their latest commercial focuses on creating Holiday cheer. They have added a number of commercials, each emphasizing the importance of celebrating the festival with your family. The commercials showcase Target as the one place to buy all your holiday items and gifts. The latest commercials are as follows:

    Target – Awards and Achievements

    Some awards that Target corporation has received over the years are:

    • In 2016 and 2011 became one of the most ethical companies in the world
    • Target-sponsored ISS cotton sustainability challenge received a mention in Fast Company’s 2019 World Changing Ideas Awards.
    • In 2007 Target won KPMG Award for Distinguished Service to the Washington Theatre Community.
    • In the annual SAP Retail Innovation and Impact Awards 2010, Target received the Best In class innovation award.

    Target – Competitors

    Target corporation, at present, is number 7 in US retail markets. Some of its competitors include:

    • Marshalls
    • Best Buy
    • Walmart
    • Kroger
    • Amazon
    • Dollar General
    • Game Stop
    • Costco
    • Dollar Tree
    • Sams Club

    Target – Future Plans

    Target Corporation has its vision quite cut out. By 2030 the company aims to be the market leader in creating sustainable brands. Last year they launched Target Zero, which is an initiative to help customers find products quickly, thus minimizing waste.

    In the next three years, the company wants all its brands to be fully sustainable and eco-friendly. The company is also working towards gender equity and hopes that by 2025 all its brands will achieve the same.

    Target is also aiming at reducing its carbon footprint. By 2040 they aim to reduce greenhouse gas emissions ultimately.

    Conclusion

    Target Corporation is an American department store with its headquarters placed in Minneapolis, Minnesota. It was incorporated in 1962 as a division of Dayton’s department store.

    Currently, Target has 1948 stores and is counted as the seventh-largest retailer in the United States with Amazon and Walmart being its toughest Competitors.

    FAQs

    Who is the founder of Target?

    George Dayton is the founder of Target corporation.

    Who is the current CEO of Target?

    Brian Cornell is an American businessman and the present CEO of Target corporation.

    Which are the types of stores that Target has?

    Target has opened different types of retail stores like discount store Target, City Target, Target Express, and hypermarket Super Target.

    Which industry does Target operate in?

    Target operates in the Retail industry.