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Tag: restaurant marketing

  • 24 Restaurant Marketing Ideas: How to Market Restaurant

    The Food industry is one of the heavily crowded and therefore a competitive industry. Some restaurants are making great profits while some are losing the game. One of the major reasons for the failure of any startup, especially a restaurant or food startup, is not knowing how to market their restaurant. People can buy food from anywhere, then why you? So we have listed some restaurant marketing ideas and trends that actually work. This article will tell you how to do restaurant marketing so that you become the first choice of the customers.

    A marketing strategy is a plan of action that is created by the manager to promote the product and sell it. Having the best marketing strategies for restaurants is equally important for a new restaurant or food startup.

    It’s a unique experience that people remember and visit your restaurant again and again. Over time you connect and create a bond which also helps you get word of mouth publicity. Now, let’s dive into some restaurant marketing strategies and ideas.

    1. List on Food Delivery Apps & Marketplaces
    2. Build Relationships with Customers
    3. Storytelling in Restaurant Marketing
    4. Make Profiles on All Social Media Channels
    5. Maintain Positive Reviews on Food Apps, Google and Facebook
    6. Conduct Contests and Interact With Your Audience
    7. Customize Food to Make it Your Signature
    8. Give Your Own Pamphlets in Delivery
    9. Local SEO is The Most Important
    10. Local Audience Targeting
    11. Token of Appreciation
    12. Collaborating with Other Business
    13. Try Introducing a Healthy Menu
    14. Go Green
    15. Membership and Referral Program
    16. Great Packaging
    17. Happy Hour
    18. Keep Connected with Old Customers
    19. Tip to Increase Average Food Order Value
    20. Partnership for Bulk and Regular Order
    21. Combo Offer
    22. Food Bloggers Meet
    23. Competitors Analysis
    24. Additional Tips For your Restaurant Startup

    Conclusion
    FAQs

    List on Food Delivery Apps & Marketplaces

    If you wonder how to market a new restaurant startup, the first thing you need to do is list your restaurant on all food delivery apps like Zomato or Swiggy. They take a commission per order so it’s a win-win for both. Try to list popular as well as non-popular (local) apps. After some time you can just focus on the top 3-4 from where most of the orders are coming. Well, there are the top 4 food markets in India that are quite popular: Zomato, Swiggy, UberEats, and FoodPanda.

    Here are the factors which affect your revenue from food delivery apps:

    Price Reduce Price Increase
    Offers Delivery charges
    Lesser price Packaging Charges
    Marketplace Commission Taxes

    You will need to plan and do all kinds of permutations to come up with a strategy to optimize for maximum profits from your restaurant startup.

    Build Relationships with Customers

    According to data, loyal customers constitute about 53-76% of a restaurant’s business. You should try to retain and build a relationship with customers who visit your restaurant regularly. For that, you can occasionally provide personalized discounts or coupons.

    As you are a new restaurant startup, you can deliver their food personally, take a selfie, and put it across all social media channels and also ask the customer to do so. This is one of the best restaurant marketing hacks.

    Understanding Customer Sentiments Is Important For Marketing
    A great marketing campaign is something every company aspires to have. It’s a
    cherry on the cake when a small activity done by the company increases its brand
    value, retains the customers for a longer period, and increases loyalty. Such a
    campaign brings the best RoI. Indians are always supposed to …
    StartupTalkyPiyush Mishra

    Storytelling in Restaurant Marketing

    Try to write story-based articles about your restaurant or hire graphic designers to make comical posts for social media. It’s gonna be your best investment. You can share these stories on social media like Facebook, Instagram, Twitter and LinkedIn. Few content ideas on which you can work are:

    • How do we deliver food to our first customer?
    • Why our biryani is best?
    • Your conversation with the customers.
    • How do you help a customer by delivering food fastest?
    • Special delivery to destinations like railway stations, bus stops, etc. to show your reach.

    Make Profiles on All Social Media Channels

    Social Media presence serves as a way to communicate with your target audience.
    Social Media presence serves as a way to communicate with your target audience.

    Social media sites like Pinterest and Instagram (which draw visual attention instead of text) are a great way to showcase your awesome cuisines. Put mouth-watering images that make people drool at the food. Display your restaurant’s cuisines and their uniqueness with quality images.

    Click photos of the dishes and upload them with name, price, history from where they emerged. This will help to get shares and will grow your page organically. If possible try to make more videos than images for more engagement.

    Maintain Positive Reviews on Food Apps, Google and Facebook

    After you are done listing on the marketplaces, add your business to Google My Business, Facebook, and other local listing sites. Once you are listed, try to get positive reviews and ratings by asking customers to do so. These are the places where new users check before ordering.

    Every rating is important. Here are the things you can ask them to do:

    • Ask them to do Facebook check in when they enter your place.
    • For review ask them to click a picture, tag your restaurant and post.
    • Ask them to tag 3 friends whom they think should visit this place.

    If customers are not doing it for free you can try a giveaway, discount, or free drink on their next order. Once they review your food/restaurant, do appreciate their efforts with a thank you reply. You just need to do this for some time until you build a reputation among the foodies.

    Conduct Contests and Interact With Your Audience

    Contents are a great way to engage with current users as well as get new followers. Ask people to tag your restaurant on Facebook and Instagram and win free food.

    A restaurant in my locality takes some random alphabet and asks followers to tag their 10 friends whose name contains all those letters. They can win a free pizza from that restaurant. It does great engagement and brings new followers.

    You can also ask old customers to name the new food items that they want to add to your menu.

    Customize Food to Make it Your Signature

    You cannot convince people to like the whole menu. Try to become a customer’s first choice for a particular dish in the market. Make your own signature food by customizing food that no one offers. It creates loyalty in customers and it’s like asking yourself a question “why should people buy from me”? Try to make 2-3 dishes famous to build your brand value. Put this food under the star/signature on your menu. It’s a long-term view. Eg: McDonald’s’ burger, KFC’s Fried Chicken bucket, etc.

    Creative Marketing Ideas Restaurants

    Signature can’t only be on the basis of taste but also the way you present. Like if you serve Biryani in a printed Handi that will also be your signature. You can replace slow-moving items or low profit-making with innovative style.

    Give Your Own Pamphlets in Delivery

    Giving your own pamphlets while making a delivery from delivery apps will help your customer to know more about your restaurant. You can add some offers like a 10-15% discount if they directly order from your site or dine-in (You can save marketplace commission here). You can put pamphlets on your signature food if the order does not include any of those dishes & ask them to try once. Include phrases like “our best-selling item”, “more than 80k plates sold”, etc.

    Best food delivery marketing ideas | Promotion ideas
    Read to know the best marketing ideas for food delivery business, food delivery promotion ideas and delivery advertising ideas to grow your business.
    StartupTalkyYash Taneja

    Local SEO is The Most Important

    Find your restaurant business keywords and check how your competitors are using the keywords. Plan and write relevant quality content around the keywords. Start with free strategy and long term strategy SEO – Keywords, URL structuring, content, good domain name, hosting space, social media optimization, get quality backlinks with off-page strategy, etc.

    Neil Patel, one of the most popular digital marketers, explaining some strategies of free local SEO.

    Focus more on Local SEO, it is the key to winning the restaurant business.

    Local Audience Targeting

    Create a Facebook and Instagram page and always mention the location of your restaurant through Google Maps so that people can reach you easily. Data from Google Analytics can help you a lot to find users who would be interested in your food.

    Do a grand opening/anniversary celebration and invite all local people. Later, you can conduct some local events like food festivals, food testing, cooking classes based on your demographics. You can promote it by posting in a relevant Facebook group. Additionally, you can do sponsored ads based on the Pincode of users. If the ad in local newspapers is too costly then try putting pamphlets in the newspapers.

    Token of Appreciation

    Give a small memento like a small gift piece or a fridge magnet or a beautiful jute bag with the name of your restaurant printed on it. This would generate a top of mind recall. Generally, people associate themselves with these gifts and become your advocate.
    You can also order customized name letter keychains in bulk; it will hardly cost you INR 7-10 per piece. You can put your brand logo on one side and the other side name letters of the customer. Ask people to post this giveaway on their social media to flaunt.

    Collaborating with Other Business

    You can tie up with other businesses like beauty salons and create offers. For an instance, if someone billed more than INR 1000 then they will get 10-20% discount coupons for that particular parlour. You can target kitty parties, where you can give this kind of discount to every woman there.

    Try Introducing a Healthy Menu

    Introducing healthy menu can attract health-conscious people to order from your restaurant.
    Introducing healthy menu can attract health-conscious people to order from your restaurant.

    Try a healthy menu with less oil, no refined flour, and by using healthy ingredients. You need to do research and finalize 10-15 new healthy dishes. Also, focus on having healthy balanced dishes. Brands like Eat.fit and Grow.fit are only focusing on them. Many people nowadays want to have plain food for regular dining.

    Go Green

    You can use eco-friendly cutlery to make your customers aware of how they can contribute to the environment each time they order from your restaurant. Yeah, it may make the price go a little high but an extra number of orders will balance it out. Today when many people are becoming aware of the need to adopt environment-friendly habits, such a step will surely help you gain customer preference.

    Membership and Referral Program

    You can have a membership program where each time people come with the membership cards they will get a discount of a certain percentage or a free dessert. Or if someone comes through the referral of any member, he/she will get a discount.

    Great Packaging

    Do creative packaging and also focus on the quality of the package. Small things like good quality reusable containers, tissue, and a small discount code for the next order goes a long way.

    Happy Hour

    Well, happy hours are not just for pubs and bars. You can also do happy hours specific to the target audience say just for kids, old or females on women’s day. This keeps your brand in talk among people.

    Keep Connected with Old Customers

    Use the emails that you collect from the marketplace/website to send a monthly newsletter/update about your restaurant. You can message the guests about the latest offers, new menus, and other information. You can wish the guests at the festival and on special occasions. It is a great way to engage with your old customers.

    Tip to Increase Average Food Order Value

    Tell people that this particular dish is best tasted with this + side dish. So they will order it along with the main dish and hence your total order value will increase.

    Partnership for Bulk and Regular Order

    Try to partner with social events and functions for bulk orders. You can also try offices and nearby guest houses where they do not offer food. Build a good relationship for recurring orders.

    Combo Offer

    Combo offers are great restaurant marketing ideas to entice customers.
    Combo offers are great restaurant marketing ideas to entice customers.

    You can combine low-selling items with something popular and offer them at a little discounted price.

    Food Bloggers Meet

    Every restaurant should have a good connection with food bloggers. It helps you to outreach to their audience, improves SEO, promotes exclusive events, and signature food. For more engagement, you can also take them to live and ask them to taste the food and give a live review. It works like a charm for restaurant startups. You must consider this as a part of restaurant marketing.

    Competitors Analysis

    Spying on your competitors can strengthen your position in the market.
    Spying on your competitors can strengthen your position in the market.

    Keep an eye on top competitors around. Do a weekly checkup and analyze what they are up to. Try to execute those ideas in a better way after some time. You can check out their website, social media and Google for the same.

    Additional Tips For your Restaurant Startup

    1. Always have the best chefs from the industry, Keep him/her happy.
    2. Always think how can you improve things, it’s your full-time job.
    3. Brand consistency.
    4. Never ignore loyal customers.
    5. Never compromise with the quality of the food.

    Conclusion

    Keep experimenting based on trends, location, and interest. Make a brand in any one item so that people remember you for that dish. Also, if you plan to hire any digital marketing agency to take care of your social media you should set pricing based on performance and engagement not just numbers of published posts. This might be obvious but as a restaurant startup, many entrepreneurs do not have much knowledge of marketing. Hence, they become vulnerable to being cheated by small marketing agencies.

    Hope you find these restaurant marketing ideas useful!

    FAQs

    What is a marketing strategy example?

    Each marketing strategy can communicate to a target market the benefits and features of a product. Apple, for example, has invested in creating advertisements for billboards, television, and magazines that showcase their products in such a way that their customers feel an affinity towards Apple’s products.

    What are the 4 marketing strategies?

    The 4 Ps of marketing is a famous concept that compiles the 4 basic pillars of any marketing strategy: product, price, place, and promotion.

    What makes a restaurant stand out?

    Make your restaurant stand out by not just giving your customers what they want, but by telling them what’s new, exciting, delicious, and otherwise unavailable. In order to be a trend-setter, you have to know your target customer very well and figure out what’s popular in their zeitgeist.

    How do restaurants do marketing?

    Some creative marketing strategies for small restaurants is to outshine your competitors on social media.

    • Show off your menu with a video ad. Videos allow you to go more in-depth than photos and can engage potential customers.
    • Make it easy for them to consume information – Use emerging technology.

    How do I market my restaurant 2021?

    • List on Food Delivery Apps & Marketplaces
    • Build Relationships with Customers
    • Make Profiles on All Social Media Channels
    • Maintain Positive Reviews on Food Apps, Google and Facebook
    • Conduct Contests and Interact With Your Audience
    • Customize Food to Make it Your Signature
    • Local SEO is The Most Important
    • Local Audience Targeting
    • Token of Appreciation
    • Collaborating with Other Business
    • Membership and Referral Program
    • Combo Offer
    • Food Bloggers Meet
    • Competitors Analysis

    How do you market a restaurant menu?

    Promote new items with attention-grabbing tactics.

    • Use social media platform to spread the word.
    • Conduct food bloggers meet and ask them to try out the new dish and post the pictures on their social media page.
    • Visibly promote the new menu in your stores.

  • Best Food Delivery Marketing Ideas For Growing Your Food Delivery Business

    The food industry has observed many changes throughout its history. And, since the start of online food ordering and delivery, it has flourished and reached a level it has never reached before. More and more restaurants are opening every day and hence, the food delivery along with whole of the food industry is growing at a fast pace. Also, more and more food delivery companies are starting day by day. Therefore, it is essential to adopt good marketing strategies to your business to stay at the top. We have brought to you some marketing ideas for your food delivery business.

    Best Marketing Ideas For Food Delivery

    1. Create A Good Website For Your Business
    2. Create A Good Mobile App
    3. Good Advertising
    4. Use Social Media
    5. Email Marketing
    6. Provide Good Customer Services
    7. Collaborate With Food Bloggers and Influencers
    8. Make Tie-ups With More and More Cafes
    9. Offer Deals To Local Offices and Workshops
    10. Provide Sponsorship
    FAQs

    1. Create A Good Website For Your Business

    Creating a good website is an essential thing for your food delivery business. Your website should be attractive and user friendly. A website that is has a bad interface will not attract a lot of customers. On the contrary, it can lead to loss of customers. People generally prefer to use websites that are simple and easy to use. Design a good logo and a unique tagline and use them on your website and everywhere else.

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    2. Create A Good Mobile App

    You should also have a good mobile application for your business. People nowadays tend to use their mobile phones for majority of their works. Therefore, people find it very convenient to order their favorite food from their favorite restaurants just by a tap of their fingers. The mobile application should also be easy to use and it must have a good interface. Invest in a good website and mobile application, you won’t regret it.

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    3. Good Advertising

    Proper advertising is required for the continuous growth of your business. Use online advertising tools such as Google Ads (Previously known as Google Adwords) and other online ad tools. To advertise your business and to reach out to more and more people. Give out advertisements in newspapers, magazines and pamphlets

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    4. Use Social Media

    Use social media for food delivery marketing
    Use social media for food delivery marketing

    This is, undoubtedly, the age of social media. Social media offers you a great potential for the growth of your business. Use social media to advertise your services. Use paid promotions available on different social media platforms to attract people to your business. Proper use of social media will attract more customers for your business than any other idea.

    5. Email Marketing

    Email marketing is an important part of marketing of your business. Send your customers personalized offers and deals based on their previous orders through emails. There are many tools available online for creation and sending of good quality commercial emails to your customers. Also, in comparison to social media marketing, email marketing can be more personalized and more economic. Almost all people check their emails regularly and find these types of personalized emails
    attractive.

    6. Provide Good Customer Services

    People will only continue to order food through your online food delivery store if you are able to provide good customer service to them. Your customers should not encounter any difficulties during the ordering or delivery of their favorite food products from their favorite restaurants. But if they do, the customer service team should always be ready to help them in any way possible.

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    7. Collaborate With Food Bloggers and Influencers

    This is another way of growing your business through the power of social media. Food Bloggers and Influencers are foodies who write blogs about food DIYs, reviews for food delivery platforms and more stuff related to food. These people generally have a huge presence on social media and people tend to believe their opinions on such matters. Therefore, collaborating with them for the referral and promotion of your business will lead to a huge growth.

    8. Make Tie-ups With More and More Cafes

    You definitely have to have tie-ups with the biggest and major restaurants and cafes of a particular place, but, apart from that, you also need to reach out to and collaborate with as many restaurants as possible. People will stop using your store if they do not find their favorite restaurants or dining places on your website/app.

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    9. Offer Deals To Local Offices and Workshops

    There are many local offices in each city and town. You can reach out to them and offer them deals to deliver food items at discounted rates for their employees. This will also initiate the process of mouth-to-mouth promotion which will lead to the increase in number of your customers.

    10. Provide Sponsorship

    Sponsoring events can help you very much in the marketing of your food delivery company. Offer sponsorship to big or small events (according to availability of funds). This will bring your company in people’s notice and is a good way of advertising your brand/company.

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    After many days of shutdown because of the Corona Virus (COVID – 19) Pandemic, food delivery startups have started to function again. Good marketing of your business is crucial for you to stay in the race amongst all of your competitors. Choosing the right marketing strategy for your company can prove to be a difficult task at first, but you will improve gradually as the time passes. Use these marketing ideas creatively to take your company to new heights.

    Read here: The steps taken by them amid the coronavirus outbreak.

    FAQs

    How to promote food delivery app?

    Get a good website and app for your business, keep it user friendly. Provide good offers and keep your customers informed about it. Implementing viral marketing, word of mouth strategy and influencer marketing will help you promote your business in an efficient way.

    How do I increase my food delivery business?

    You can collaborate with small and large restaurants. Have tie-ups with businesses. You can use social media channels and inbound marketing.

    How to market a food delivery business?

    • Increase your visibility on app stores.
    • Provide good customer service to get good reviews and implement word of mouth strategy.
    • Collaborate with bloggers and inluencers.
    • Invest in local SEO.
    • Create short videos and images.
    • Keep your customers informed bout new offers via email marketing.

  • Why Restaurant bodies are seeking waiver – The Performance of Restaurant Industry from 2020 to 2021

    The major cities of India are under a lockdown with the Covid cases rising all over the country. The second wave of the virus was an unexpected hit towards the country causing a lot of casualties among the citizens and a lot of businesses going down. With regards to it, the National Restaurant Association of India has asked for a rental waiver. Let’s look at the further details and analyze the performance of the restaurant industry during the year 2020-2021.

    Announcement by NRAI
    The concerns raised by NRAI
    What is Revenue Sharing Model?
    Restaurant Business Post lockdown
    Performance of Restaurant Industry 2020 to 2021
    FAQ

    Announcement by NRAI

    On 19 May 2021, the National Restaurant Association of India (NRAI) has asked the owners of the malls to reduce or provide extra time for rentals during the lockdown phase in the country. They have also asked for a renegotiation on the commercial terms going forward as the malls are closed and this would further affect the restaurant and beverage, industry owners.

    The concerns raised by NRAI

    In a statement, the NRAI had conveyed that it had written to the mall to urgently solve the various commercial concerns that are faced by the restaurant and beverage industry owners. They have mentioned that in the letter the association has mentioned about two concerns which are waiver on rental charges and a revised model for revenue sharing.

    The association has communicated that the mandated lockdown has forced the owners to shut the shops and prevent the malls to allow the entry of guests and customers or even staff and suppliers. It mentioned that it is a typical situation and would require the rental charges or the common maintenance charges during the phase of lockdown to be waived off completely.

    It has communicated that the future agreements on rent have to be made keeping in mind the crisis that is faced due to Covid and the duration the business would take to reach normalcy. The shaping of the model of the post Covid era is expected to be based on a totally variable model.

    The association has communicated that the revenue sharing model would interlink the fortunes of the mall owner and the restaurant owners and they would reach a situation where both of them wouldn’t profiteer from each other but support one another.

    Statement by NRAI
    Statement by NRAI

    What is Revenue Sharing Model?

    The retailers and the restaurant owners are found to be in talks with the mall owners to waive off the rentals during the phase of lockdown and would want to renegotiate their terms to continue in the future through a revenue sharing model as the road ahead is uncertain.

    Restaurant owners are also trying to seek help from the government. The food and beverage industry employs around 7 million people and they fully depend on daily walk-ins which have caused a severe impact on the business due to the lockdown.

    The president of NRAI, Anurag Katriar conveyed that they would not be able to operate on old costs with less than half of older revenue. He added that therefore he feels that the revenue sharing model is a very fair model where even if we see an increase in the business volumes at the early stage the malls won’t lose out.

    Restaurant Business Post lockdown

    The business will recover post lockdown when the social distancing measures and the concerns of consumers about the crowded place would reduce. NRAI also communicated that they do not expect the business to increase as soon as the lockdown is lifted.

    They have conveyed that the business would just expect a volume of 30-40% of what they have been received the pre lockdown face and this would be possible by lowering the fixed costs of the restaurants.

    The industry body had mentioned in its letter that considering the proportion of fixed expenses in the F&B industry, the businesses are expected to face huge operating losses as the fixed expenses are really high and this would be controlled only if the major expenses such as the rent would be converted into a variable expense.

    Performance of Restaurant Industry 2020 to 2021

    The restaurant industry had a huge downfall at the beginning of 2020 as there was a nationwide lockdown and moreover, it was totally unexpected and a new concept faced by the businesses. The normal restaurants have tried to manage their operating costs due to the food delivery startups keeping the orders in demand.

    However, they also wouldn’t be able to increase their profit compared to the pre lockdown phase as walk in provide higher revenue for the restaurants. While comparing to the food and beverage industry in the malls they had faced huge losses as they were completely shut.

    As soon as the lockdown was raised and the restaurants and the public started moving around with fewer restrictions. The restaurants and the F&B industry in the malls had seen a revival in their businesses but soon the second wave had hit the country and the major cities of the country are undergoing a lockdown.

    FAQ

    Is restaurant business profitable in India?

    Restaurant business is a lucrative business which if planned properly the profit margins can be up to 40% per month.

    How many restaurants does India have?

    India has about 53,000 hotels and 70 lakh restaurants in organised category.

    What are five segments of the restaurant industry?

    There are five restaurant segments, Family dining full-service, Casual dining full-service, Fine dining full-service, Quick-service(fast foods), and Quick-casual.

    Conclusion

    The road ahead for the F&B industry is going to be hard as the country would take some time to reach normalcy. Since there is also a new epidemic in the country named Black Fungus the future has become so unpredictable. The NRAI has also taken into consideration to raise concerns towards the food aggregators and the individual landlords.

  • Entrepreneurship and Building a Restaurant Branding among tough competition: Shreya Sabharwal

    The road to entrepreneurship is often a deceitful path filled with unexpected hindrance, roadblocks and complications. There are lot of sleepless nights, planning, consistency and funding that goes into being an Entrepreneur. Successful restaurant branding can make your eatery stand out. Yet despite all these hardships, everyone wants to be an entrepreneur but Entrepreneurship and taking risk is not everybody’s cup of tea.

    Whether you’re opening your very first location or considering a rebranding effort, strong restaurant branding is more crucial to your bottom line than ever. Even if a restaurant has a recognizable logo or a catchy tagline, failure to understand what drives customers can create roadblocks to success. Restaurant marketing ideas and trends are not that easy to implement.

    Strong restaurant branding efforts will affect everything from customer loyalty to your ability to expand into a regional or national franchise. And while how you target your customers might change over time, finding strategies to show your diners who you are as a company will help you stand out from the crowd for years to come.

    Many young college graduates jump into an entrepreneurial world carrying an aim to make Millions, but they forget that they need to grind themselves for years to become a successful one.

    As Entrepreneurship is not about being rich in a day instead it’s about building a solution from scratch.

    One needs to have a certain mindset to be a successful Entrepreneur and most importantly “just be ready not to give-up”, the only golden rule of Entrepreneurship. It’s a proof that you do not need college degrees to make your business successful. Instead, you need a holistic approach to learning. Be a lifelong learner and learn from any source you can come across. Rather than trying to learn everything about everything, you should focus your efforts on a specific subject and become an expert in that domain.

    With this dream which I used to see day and night, I started my journey quite early when I was just 21 years, it’s always better if you have a supportive family and an incessant attitude which keeps you going. I have seen so much and gained a lot in such a short span of time. While I decided to pursue the path of Entrepreneurship and took risk by starting my own venture, there were numerous challenges came in between but I followed my instinct and faith instead of choosing a comfortable job and constant income.

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    How it All Started?

    I was always a party person and while I used to go out I realised one thing which stayed in my mind forever and gave a birth to a business plan.

    Our creative agency is based in Delhi/Bangalore that works exclusively for restaurant marketing and we give 360-degree marketing solution to the restaurants and help them to turn it into a brand.

    While I started my journey, I was all alone but in a short span of time, I have built a team of 20 young creative minds and together we are helping brands to recite their stories. We are with the brands from the very beginning and works on the minute details and work on the loopholes which is unseen and gets avoided by the owners.

    When the food outlet/restaurant enters into the market or plans to expand, we come up as the consultants and work on the strategy of the launch and help the brands to expand in the market by using various strategies be it launch, events meet ups, social media or Public Relation. We provide 360 degree solutions and work on the strategic marketing, so our clients could get seamless start in the market.

    We are perfecting our services every stretch of the inch and still evolving, the company now specializes in Marketing and PR handling for restaurants and hotels. I believe, “if any brand gets proper guidance it will significantly increase the brand recognition and will sustain in the market in the long run. The communication and engagement is entirely important and we play as the communication strategist or Image consultants for our clients.”

    It is an extreme honour for us to be one of the most promising company, surviving in the restaurant industry. Though it has been immensely challenging yet with the strong thoughts and progressive mind we have successfully made our name in the Industry and we have created a milestone by making our client’s portfolio of 120+ in a year. We, at Square Fork, keep on implementing new strategies to ensure all the clients get maximum outcome from the services being provided by us.

    Although most large organizations and startups focus on sales numbers (quantity) but we have a different take on things. Young entrepreneurs should go for quality rather than quantity. This word also reflects the line someone said, “Quality is much better than quantity. One home run is much better than two doubles.”

    Give attention to detail, aim for perfection and deliver a quality product to your customers. Square Fork sums it up brilliantly as “Design is not just what it looks like and feels like. Design is how it works.” When you manage to achieve this feat, sales numbers will increase automatically.

    I believe as a young women entrepreneur, I could be some amount of an inspiration to all those youngsters who are timorous and apprehensive of trying. I would say, Everybody wants to be their own boss but to start your own business, you need a lot, one needs load of patience and persistence, with tenacious mind and soul and that different concept of business which makes you different at some point from the existing players in the market.

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    StartupTalkyShubham Kumar

    Never get tired of those umpteen trials but wait for that one success and I am telling you success will surely come to your way if you won’t give up. Do not be bothered by initial setbacks and learn from your mistakes. Be proactive when doing market research and see how future consumer needs are going to change and what kind of products will be required to fulfil those needs. If you can get do this accurately then you’ll definitely have an upper hand over your competitors.

    ” Take calculated risks to help your start up take giant leaps towards business success. Lastly, treat every day, as if it is your last because this will make your fearless.”
    -Shreya Sabharwal

    Talking about Square Fork’s growth Shreya said – I have a clear vision of taking this business to an International level in next 5 years and we will expand our services to other industries as well as I have that strong faith in me and my team that we will be able to prosper into a bigger brand name in the forthcoming years.

  • Digital Marketing For Restaurants | Grow Your Restaurant Using These Digital Marketing Tips

    The restaurant business is a very competitive one. Many restaurants fail during their first year itself. Therefore, good marketing of your restaurant becomes very important if you wish to stay at the top. In today’s world, digital marketing plays a very big role in the success of a business. In fact, companies like Google are helping small businesses in India to digitalize. Therefore, it is very essential for you to market your restaurant business digitally. If you have no experience in digital marketing, it can be tough at first but it will give you unexpected results. Therefore, you should give it a try.

    Below are some tips that will help you in the digital marketing of your restaurant.

    Tips For Digital Marketing Of Restaurants

    1. Social Media Marketing

    Social Media Marketing (SMM) plays an important role in digital marketing. The most popular social media platform in today’s date, Instagram has over 1 billion active users per month which are mainly of the age group of 25-34 years old. Therefore, the proper use of social media for marketing can generate a large number of customers for your restaurant.

    • There are paid advertisements on social media platforms that you can use to reach more and more people. People are attracted to businesses that are active on social media platforms.
    • Respond to every query or complaint by your customers through social media. Use these to inform your customers about special offers and deals. Attract people by showing them what you can offer to them using photos and videos.

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    StartupTalkyParnas Ghosh

    2. Make Full Use Of Local SEO

    Use Local Search Engine Optimization (SEO) to make your online presence stronger. Doing this will increase the chance that people see your restaurant’s name on the top when they search for something like ‘Restaurants near me’ on various search engines.

    • The first step is to list your restaurant on Google under ‘Google my Business’. Make your listing informative by adding opening and closing hours, contact number, and address of your restaurant.
    • Create blogs about your restaurant. This point is not necessary but it will help your restaurant to grow online. Make your blog SEO-friendly by using various SEO techniques.

    Digital Marketing For Restaurants
    Google My Business Listings Will Show Your Restaurant When People Search On Google

    3. Make Use Of Influencer Marketing

    Influencers are people who are experts in a certain field and have a large follower base on social media. Contact and make deals with such people to post reviews about your restaurant on their social media platforms.
    In exchange, you can either pay them or give them free coupons. Influencer marketing is an important part of digital marketing. By partnering with food bloggers, you can reach out to a targeted audience.

    4. Partner With Food Delivery Businesses

    In current times, when no one is willing to take the risk of going to their favorite restaurant to get their favorite meals, online food delivery platforms, such as Swiggy and Zomato will play a huge role for your restaurants. You should make your restaurant available on such platforms so that your customers can order their favorite dishes online. This will also help to increase your customer base.

    Digital Marketing For Restaurants
    Popular Food Delivery Apps In India

    5. Email And SMS Marketing

    This still remains a very important marketing strategy under digital marketing. Use Emails and SMS’s to increase your growth. There are many tools available online for the creation and sending of good quality commercial emails to your customers. Also, in comparison to social media marketing, email marketing can be more personalized and more economic. Almost all people check their emails regularly and find these types of personalized emails attractive.

    • You can send emails and text messages to your loyal customers informing them about offers and discounts
    • You can send them personalized offers (Just For You!). Such types of personalized offers will attract your customers
    • Send them messages/emails regarding changes in menu and items that are ‘Today’s Special’

    6. Use Online Advertising Tools

    Almost everyone uses the internet these days. Therefore, it is a good idea to advertise your business on popular websites. You can use online advertising tools such as Google Ads (previously known as Google Adwords) to advertise your restaurant online. Google Ads says, “Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business.”

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    This is undoubtedly the age of digital marketing and social media. If you want your restaurant to grow continuously, you must adopt digital marketing for your restaurant. Once you get familiar with digital marketing, it will generate huge revenues and a larger number of customers for your restaurant.