Tag: Research

  • Best AI Tools for Research: 2024 Edition

    Have you ever felt overwhelmed by the sheer volume of information at your fingertips when diving into research? We’ve all been there. It’s like trying to find a needle in a haystack, except the haystack is the size of the internet. But what if you had a magic wand that could sift through all that data, pulling out exactly what you need? Well, that’s where AI tools for research come into play.

    In 2024, these clever assistants are changing the game for researchers, making fact-checking a breeze and turning complex data into eye-catching visualisations. From Semantic Scholar’s smart search abilities to Tableau’s knack for bringing numbers to life, we’re seeing a revolution in how we tackle research. These tools, besides making our lives easier – are also opening doors to insights we might have missed before. So, let’s take a closer look at some of the best AI tools that are shaking up the research world this year.

    Semantic Scholar
    ZAIA AI Assistant
    Tableau with Einstein AI
    Scite.ai
    Consensus AI
    Dimensions
    Scispace

    Semantic Scholar

    Website www.semanticscholar.org
    Standout Feature AI-Enhanced Search
    Free Trial Yes
    Platforms Supported Web, IOS/Android
    Semantic Scholar- Best AI Tools for Research
    Semantic Scholar- Best AI Tools for Research

    Semantic Scholar is a game-changer in the world of AI tools for research. This free, AI-powered search engine, developed by the Allen Institute for AI, is designed to make your research journey smoother and more efficient. It’s like having a clever research assistant at your fingertips, helping you sift through over 200 million scientific papers across all fields.

    What sets Semantic Scholar apart is its ability to understand the essence of research papers. It uses smart natural language processing to generate one-sentence summaries, making it easier for you to grasp key points quickly. The tool also identifies influential citations, helping you focus on the most impactful research. With features like customisable libraries and AI-powered research feeds, Semantic Scholar keeps you up-to-date with the latest findings in your field, revolutionising how you approach scientific literature.

    Plan Pricing
    Free $0/Month

    ZAIA AI Assistant

    Website www.zendy.io
    Standout Feature Conversational Interaction
    Free Trial Yes
    Platforms Supported Web, IOS/Android
    ZAIA - Best AI Tools for Research
    ZAIA – Best AI Tools for Research

    ZAIA, short for Zendy AI Assistant, is revamping the research process. This clever tool, developed by Zendy’s data science team, is a domain-specific Large Language Model designed to make your research journey smoother.

    Unlike general AI tools, ZAIA is trained on Zendy’s own data, giving you access to millions of academic papers. You can ask it any research-related question, and it’ll provide credible answers backed by references. It excels at helping you grasp key research concepts and find relevant papers, making literature reviews a breeze. It’s like having a super-smart research buddy at your fingertips, ready to dive into the depths of academic knowledge with you.\

    Plan Pricing
    Free $0/Month

    How AI Research Tools Can Improve Your Research Process
    In this content piece, we will explore ways in which AI tools enhance academic research and how they can be used to improve your research process.


    Tableau with Einstein AI

    Website www.tableau.com
    Standout Feature Predictive Analytics
    Free Trial Yes
    Platforms Supported Web, IOS/Android
    Tableau with Einstein AI - Best AI Tools for Research
    Tableau with Einstein AI – Best AI Tools for Research

    Tableau with Einstein AI is changing how researchers handle data. This powerful tool brings AI-driven insights directly into your workflow, making complex data analysis a breeze. With Einstein Discovery, you can create predictive models without writing a single line of code. It’s like having a data scientist at your side, helping you spot trends and make smarter decisions faster.

    What’s great about Tableau with Einstein AI is how it democratises data science. It’s not just for the tech-savvy; anyone can use it to uncover valuable insights. You can ask questions in plain English and get visualisations that make sense of your data. It’s changing the game for researchers, making it easier than ever to turn raw numbers into actionable insights.

    Plan Pricing
    Free $0/Month

    Scite.ai

    Website www.scite.ai
    Standout Feature Citation Contextualization
    Free Trial Yes
    Platforms Supported Web
    Scite.ai - Best AI Tools for Research
    Scite.ai – Best AI Tools for Research

    Scite.ai is upscaling how researchers engage with scientific literature. This Brooklyn-based tool uses Smart Citations to help you better understand research articles. It’s like having a research assistant who not only finds citations but also tells you whether they support or challenge the paper you’re reading.

    Scite.ai analyses over 1.2 billion citations from 200 million scholarly sources, giving you a comprehensive view of how research is being used and interpreted. With custom research dashboards, you can keep track of emerging citations in your field, making it easier to stay on top of trending topics. It’s an indispensable tool for writing papers and finding related work, saving you time and enhancing the quality of your research.

    Plan Pricing
    Personal ₹412.23/Month
    Enterprise Custom

    Consensus AI

    Website www.consensus.app
    Standout Feature Research Synthesis
    Free Trial Yes
    Platforms Supported Web
    Consensus AI - Best AI Tools for Research
    Consensus AI – Best AI Tools for Research

    This crazy tool uses AI to sift through mountains of academic papers, giving you instant insights backed by real science. Consensus is like having a team of experts helping you find the most relevant and trustworthy research in no time.

    What’s great about Consensus is how it breaks down complex studies into bite-sized summaries, making it easier for you to grasp key findings quickly. Whether you’re fact-checking or diving deep into a literature review, this AI tool for research is designed to streamline your work and boost your confidence in the results.

    Plan Pricing
    Free $0/Month
    Premium $8.99/Month
    Teams $9.99/Month
    Enterprise Custom

    Dimensions

    Website www.dimensions.ai
    Standout Feature Extensive Research Database
    Free Trial Yes
    Platforms Supported Web
    Dimensions - Best AI Tools for Research
    Dimensions – Best AI Tools for Research

    Dimensions is changing the game with the world’s largest linked research information dataset. It’s like having a massive digital library at your disposal, covering everything from publications to patents and policy documents.

    What sets Dimensions apart is its ability to connect the dots across the research ecosystem. You can easily trace the journey of an idea from grant funding to published paper, and even see its impact on policy. With powerful search tools and visual analytics, Dimensions helps you uncover insights faster than ever. Whether you’re benchmarking your organisation or identifying emerging trends, this AI tool for research makes complex data analysis a breeze.

    Plan Pricing
    Free $0/Month

    How to do Market Research For Your Startup
    In 2021, the global revenue of the market research industry was over $76.4 billion. Here is how to conduct market research for your startup.


    Scispace

    Website www.typeset.io
    Standout Feature Real-Time Collaboration
    Free Trial Yes
    Platforms Supported Web, IOS/Android
    Scispace  - Best AI Tools for Research
    Scispace – Best AI Tools for Research

    Scispace excels at research writing and understanding. This AI-powered platform helps you decode complex papers effortlessly, making it a game-changer for researchers. With SciSpace, you can access over 270 million articles from 49,000+ journals, making it a treasure trove of scientific knowledge. The tool offers simple explanations and instant answers, helping you grasp key concepts quickly.

    What’s more, SciSpace provides a collaborative workspace where you can draft, format, and submit your manuscripts. With features like one-click formatting and access to 100,000+ verified journal templates, it’s streamlining the often laborious process of research writing. Whether you’re a LaTeX pro or new to academic writing, SciSpace is designed to make your research journey smoother and more efficient.

    Plan Pricing
    Free $0/Month
    Premium ₹700/Month
    Labs and Universities ₹600/Month per user

    Conclusion

    The future of research is looking brighter than ever, with AI as our trusty sidekick. These tools are helping us sift through mountains of data, spot trends, and make connexions we might have overlooked. They’re giving us more time to think deeply and creatively about our work. And hey, if you’re hungry for more research-based insights, why not join the club? Subscribe to StartupTalky’s newsletter, ‘Smell The Coffee’, to stay in the loop with the latest news, case studies, and more. Here’s to smarter, faster, and more exciting research adventures ahead!

    FAQ

    How can AI be used as a research tool?

    AI can aid research by automating data analysis, conducting literature reviews, and identifying relevant studies efficiently. It enhances productivity by quickly extracting insights from large datasets.

    Can I use AI to write my research paper?

    Yes, AI can help you write your research paper by generating content and organizing ideas. However, you should ensure originality and proper citations in your final work.

    What is the best AI tool for research?

    Some of the best tools for research are:

    • Semantic Scholar
    • ZAIA AI Assistant
    • Tableau with Einstein AI
    • Scite.ai
    • Consensus AI
    • Dimensions
    • Scispace
  • How Can Marketers Use ChatGPT? Here Are The Top 11 Uses

    The advent of generative AI has enormous potential to not only increase the overall productivity of businesses, but also to complement many people’s works in the areas of journalism, education, writing, and more. A report by the United States investment bank Goldman Sachs, in a recent report, highlighted the fact that generative AI has the potential to transform the labor market and even produce more jobs.

    Typically, the use of technology-led automation results in the loss of jobs, but it is not necessary since technology can also enable more job creation by increasing productivity and inducing labor demand. Generative AI is one such technology. Inventions like ChatGPT find several usages to assist people, and the marketing sector is no different. With increasing global smartphone penetration, marketers are realizing that many people spend a significant amount of their time on smartphones and that it could be the perfect platform to bring more advertising and marketing campaigns to people. ChatGPT could be very useful in this regard.

    Additionally, Marketers need a tool that can help them to generate high-quality content, personalize content for different audiences, answer questions from customers and prospects, generate leads, and improve customer service. While marketing professionals do this regularly and show immense creativity in this regard; so, what if Artificial Intelligence (AI) can help? OpenAI’s ChatGPT— now backed by GPT-4— is a powerful AI tool that too can fulfill all these needs. It can generate high-quality content that is needed in marketing, personalize that content for different audiences, answer questions from customers and prospects, generate leads, and improve customer service as well. It can help marketers to improve the efficiency and effectiveness of their campaigns.

    What is ChatGPT?

    ChatGPT is a large language model-based AI chatbot developed by technology firm OpenAI that is effectively working on deep learning in partnership with Microsoft, capable of generating human-like creative responses when prompted. It is capable of writing lengthier text responses and understanding lengthier text contexts as well. Empowered with GPT-4 (short for Generative Pre-trained Transformer), ChatGPT can also analyze visual inputs. In terms of creativity, it can generate different creative text formats, like poems, code, scripts, musical pieces, emails, letters, etc.

    ChatGPT is presently free of cost and available to everybody. However, its upgraded version, the ChatGPT Plus, is not free, and you need a 20 USD subscription to access its features.

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    ChatGPT Bringing More Creativity To Marketing

    People that work in marketing, and create creative ads, know that ChatGPT is the perfect tool for marketers like themselves who want to take their campaigns to the next level. With its ability to analyze large amounts of data and generate creative ideas, ChatGPT can help marketers create effective, efficient, and memorable campaigns that could resonate with their target audience. Whether you’re looking to increase brand awareness, drive traffic to your website, or boost sales, ChatGPT has got you covered. In fact, as a large language model trained by OpenAI’s massive dataset of codes and texts, ChatGPT is uniquely positioned to bring more creativity to marketing.

    So, here are 11 ways ChatGPT can be useful to Marketers:

    Content Creation
    Personalize Content
    Copywriting
    Research
    Generating Leads
    Chatbot Development
    Customer Service and Customer Retention
    Brand Reputation Management
    Influencer Marketing
    Social Media Management
    Email Marketing

    Content Creation

    Marketers Using ChatGPT for Content Creation
    Marketers Using ChatGPT for Content Creation

    Marketers can use ChatGPT to generate high-quality content, such as blog posts, social media captions, email campaigns, and articles. It can be used for writing product descriptions tailored to the target audience’s preferences and interests. This can save marketers a lot of time and effort, plus it can be helpful to ensure that their content is engaging and informative. Marketers often struggle with creating engaging and personalized content, and ChatGPT can help by producing a quick wireframe and providing relevant resources to help them with that.

    Personalize Content

    Marketers Using ChatGPT for Personalize Content
    Marketers Using ChatGPT for Personalize Content 

    ChatGPT can be used to personalize content for different audiences as well. It can analyze data to segment the target audience based on specific characteristics such as age, gender, geographic location, and interests. This segmentation allows marketers to personalize content and campaigns for different groups and increase the chances of audience engagement. Marketers can tailor the content to the interests and needs of the audience or by using different language styles to appeal to different demographics simply by prompting ChatGPT. Pretty easy!

    Copywriting

    Marketers Using ChatGPT for Copywriting
    Marketers Using ChatGPT for Copywriting

    Another significant task marketers could efficiently perform by taking the help of ChatGPT is copywriting. It can assist marketers in writing persuasive and compelling copy for advertisements, emails, and other marketing materials that drive conversions. By providing ChatGPT with the product or service’s details and the target audience’s characteristics, Marketers can get a compelling and relevant copy that aligns with the brand’s voice and tone. This will effectively assist their work to a great extent by creating more effective marketing materials that are more likely to persuade customers to take action.

    I got ChatGPT to build me an entire marketing campaign

    Research

    Marketers Using ChatGPT for Research
    Marketers Using ChatGPT for Research

    The best use of ChatGPT is its ability to provide effective results when you do your market research. It can be used to research multiple topics by generating text, finding trends and reports, surveys, and translating languages, thus, helping marketers stay up-to-date on the latest trends and develop effective marketing campaigns.

    Additionally, ChatGPT can help marketers discover relevant and high-traffic keywords for SEO and PPC campaigns. Using ChatGPT, marketers can develop a comprehensive list of keywords that align with the brand’s products or services and the target audience’s search intent.

    Generating Leads

    Marketers Using ChatGPT for Lead Generation
    Marketers Using ChatGPT for Lead Generation

    Marketers want their marketing campaigns to work and generate leads. So, it is more beneficial to make campaigns relatable to the demography you are targeting. ChatGPT can generate leads by qualifying prospects and identifying those most likely interested in a product or service. This can effectively help marketers to save time and money on lead-generation campaigns.

    Chatbot Development

    Marketers Using ChatGPT for Chatbot Development
    Marketers Using ChatGPT for Chatbot Development

    Another great use of ChatGPT for marketing companies is personal AI chatbots. ChatGPT can assist in the development of chatbots that improve customer service and engagement. Chatbots powered by ChatGPT can handle complex queries and provide personalized recommendations and solutions based on the customer’s behavior and interests. This is a great integration benefit of ChatGPT that many API developers will go for it. Even OpenAI is providing free access to developers for this purpose.

    Customer Service and Customer Retention

    Marketers Using ChatGPT for Customer Service and Customer Retention
    Marketers Using ChatGPT for Customer Service and Customer Retention

    Customer service is a significant part of the marketing sector, and ChatGPT can be used to improve this by providing customers with quick and accurate answers to their questions. ChatGPT can also effectively help improve customer retention by analyzing customer data and behavior. By providing personalized recommendations and solutions based on the customer’s preferences and past purchases, ChatGPT can increase customer loyalty and satisfaction. It will also help with reducing customer frustration and improving customer loyalty.

    Brand Reputation Management

    Marketers Using ChatGPT for Brand Reputation Management
    Marketers Using ChatGPT for Brand Reputation Management

    A lot depends on brand reputation amongst consumers. ChatGPT can help monitor the brand’s reputation online by analyzing customer feedback and reviews, as people would give feedback and write reviews mentioning what works and what doesn’t. By providing marketers with insights into how customers perceive the brand, ChatGPT can assist in developing strategies to improve the brand’s image and reputation. This will result in better service and improved profitability.

    Influencer Marketing

    Marketers Using ChatGPT for Influencer Marketing
    Marketers Using ChatGPT for Influencer Marketing

    The recent Budlight fiasco highlights the need for a correct strategy for influencer marketing. A lot of leg work, the right market, and target audience research become crucial. Budlight learned its lessons, but more brands do not need to make the same mistakes. Influencer marketing is a prominent segment now, and ChatGPT can identify relevant and high-performing influencers for a brand’s influencer marketing campaigns. By analyzing influencer data and metrics, ChatGPT can provide insights into which influencers can be most influential in promoting the brand’s products or services.

    Social Media Management

    Marketers Using ChatGPT for Social Media Management
    Marketers Using ChatGPT for Social Media Management

    The use of technology and modern tips and tricks can have a significant impact on profitability. Proper social media management is one such trick. ChatGPT can assist in managing social media accounts by generating engaging and informative content and responding to customer inquiries and comments. With ChatGPT’s help, marketers can ensure that their social media accounts are active and engaging, increasing customer engagement and loyalty. Social media can help marketers to reach a wider audience and to generate more engagement with their content.

    Email Marketing

    Marketers Using ChatGPT for Email Marketing
    Marketers Using ChatGPT for Email Marketing

    Last but not least, ChatGPT can also help create personalized and engaging email campaigns, which is extremely important as more and more businesses spend heavily on email marketing. It can analyze customer data and behavior and give you great insight into what sells and what doesn’t. By developing compelling email content that aligns with the customer’s interests, marketers can increase open rates, click-through rates, and conversions, and ChatGPT is happy to help.

    Conclusion

    ChatGPT can assist marketers in numerous tasks— from content creation and copywriting to customer retention and market research. Using ChatGPT, marketers can improve their marketing strategy effectiveness and create more personalized and engaging campaigns that resonate with their target audience and lead to profitability and customer satisfaction.

    FAQs

    How can ChatGPT be useful to Marketers?

    Here are 11 ways ChatGPT can be useful to Marketers-

    • Content Creation
    • Personalize Content
    • Copywriting
    • Research
    • Generating Leads
    • Chatbot Development
    • Customer Service and Customer Retention
    • Brand Reputation Management
    • Influencer Marketing
    • Social Media Management
    • Email Marketing

    How can ChatGPT help in Content Creation?

    Marketers can use ChatGPT to generate high-quality content, such as blog posts, social media captions, email campaigns, and articles. It can be used for writing product descriptions tailored to the target audience’s preferences and interests. This can save marketers a lot of time and effort, plus it can be helpful to ensure that their content is engaging and informative.

    How can ChatGPT be helpful in Generating Leads?

    ChatGPT can generate leads by qualifying prospects and identifying those most likely interested in a product or service. This can effectively help marketers to save time and money on lead-generation campaigns.

    How can ChatGPT help in Chatbot Development?

    ChatGPT can assist in the development of chatbots that improve customer service and engagement. Chatbots powered by ChatGPT can handle complex queries and provide personalized recommendations and solutions based on the customer’s behavior and interests.

  • How to do Market Research for Your Startup?

    In 2021, the global revenue of the market research industry exceeded $76.4 billion, a growth of more than twofold since 2008. The annual growth of global market research revenue is 0.3%. It is great to have an idea that expects to capture the hearts and minds of consumers everywhere. Perhaps stumbling upon a service not offered by anyone else, hopefully, a service or product that is desperately needed might be the opportunity to start a successful business.

    However, before venturing into something, determine whether there is a need in the market for the product or service. Ascertain the needs and demands of the consumer by conducting market research and finding out if your business would be successful.

    Spending on Market Research Services Worldwide as of 2020
    Spending on Market Research Services Worldwide as of 2020

    Market research, a crucial step, is neglected by many business owners in product development. The sole reason to do so is to avoid any negative feedback regarding their business idea. Other entrepreneurs skip this process because they foresee it to be too expensive and time-consuming. However, you shouldn’t skip market research as it is an integral part of starting a business. To make it easier for all the entrepreneurs out there, here is a list of processes for doing market research.

    Market Research Methods
    Secondary Research
    4 Questions to Ask For
    How to Compare Data Collected?
    How to Spend Your Money on Market Research?

    Market Research Methods

    In Primary research, we gather information directly from the source i.e. the potential customers. Secondary research is the gathering of statistics regarding things related to the business or reports, studies and other data from organizations such as government agencies, trade associations and the local chamber of commerce.

    Secondary Research

    The vast majority of research that is conducted is secondary research and the best way to look for that would be the following.

    • A local library or the Internet
    • Reference libraries at public disposal or university libraries
    • Industry trade Associations
    • New magazines and newsletters
    • Government Guidance
    • Maps
    • Community Organizations

    Apart from this, an in-depth understanding is required of what’s essential to any business plan along with appropriate points for the venture to ensure the success of the startup.

    Market research aims to understand the reasons how and why consumers will buy a given product. It studies such things as consumer behaviour and consumer’s decision-making process, including how cultural, societal and personal factors influence that behaviour while buying a product.

    4 Questions to Ask For

    Questions to Ask For While Conducting Market Research
    Questions to Ask For While Conducting Market Research

    The basic questions we would try to answer while conducting market research are:

    1. Who are the customers of the business?
    2. What do they generally prefer?
    3. Why do they prefer a certain product instead of the new product or services being offered?
    4. What will make them consider the product being offered?

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    How to Compare Data Collected?

    Try to search for the closest match to the business for comparative analysis and consider these points:

    1. Companies of relative size and budget
    2. Companies serving the same geographic area as the proposed startup, which could be global if it’s a web-based business
    3. Compare with the companies with a similar ownership structure. If your business has two partners, look for businesses run and managed by a couple of partners rather than an advisory board.
    4. Companies which are relatively new and have started functioning recently because long-standing businesses are successful because of their 25-year business history and reputation.

    How to Spend Your Money on Market Research?

    Follow these steps to know how to spend your money on market research wisely:

    1. Determine what is required in the target market before starting up. The more focused the research, the more valuable it will be for the business.
    2. Prioritize the results carefully and closely for accurate data. It is obvious, you can’t research everything, so concentrate on the information that will give the best or quickest outcome for the business or startup.
    3. Review less-expensive research alternatives to save money. Small Business Development Centers and the Small Business Administration can help develop customer surveys in a better way. The trade association will have good secondary research and try to be creative as well as innovative.
    4. Estimate the cost of performing the research yourself to ensure accuracy and prevent overspending. Keep in mind that, while using the internet, spending a lot of money would not be necessary. Don’t pay for what you don’t need at all in the business.

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    Conclusion

    You need to consider your target audience and figure out your marketing platforms. Also, you should be aware of the latest trends and updates in your industry. Keeping these points in mind will ensure thorough market research for starting a successful business. Share this post with your friends and drop comments.

    FAQs

    How to Do Market Research for a Startup?

    1. Look at the Entire Industry and Potential Market.
    2. Analyze the Market Audience.
    3. Gain Insight into Top Companies’ Product and Digital Marketing Strategies and Tactics.

    What are the market research tools for startups?

    Tools of market research:

    • Semrush
    • ContentMine
    • KNIME Analytics Platform
    • Pickfu
    • Survata
    • Facebook Audience Insights

    What are the steps to do market research?

    The 5-Step Marketing Research Process:

    1. Define the Problem or Opportunity
    2. Develop Your Marketing Research Plan
    3. Collect Relevant Data and Information
    4. Analyze Data and Report Findings
    5. Put Your Research into Action
  • Why Business Analysts are Important for Organisational Growth

    In today’s world, growth and development are important in every sector. There is development in technology, infrastructure, science, as well as management. This rapid growth is making lots of things go outdated. The products or services without technological changes are also out of the market now.

    There are lots of changes that are taking place in a business environment. The traditional methods and techniques can no longer make them grow and succeed. The new economic policies, as well as change in the consumer mindset, are also a threat to businesses. So, therefore, to ensure continuity, a business has to upgrade itself and make suitable changes. If the business is, then it will be difficult for the business to survive.

    Who are Business Analysts?
    Important Roles of a Business Analyst

    Who are Business Analysts?

    Who is a Business Analyst and what is his role

    Business Analysts are professionals who are experts in analyzing the changes and also creating processes to implement the changes in the business. In this business era, the competition among the brands is also at a high level. The brands with higher technology/best solutions/standardization are quickly replacing the traditional businesses.

    Therefore, business continuity and survival have somewhat become difficult for the companies, this has created the need for business analysis. So, Business Analysts became a growing professionals in this corporate world. Every business needs Business Analysts in their companies to help them survive in this highly competitive corporate world.

    Professionals keep constantly checking business performance and its positioning and keep identifying all the key areas which require change, or modifications. Business Analysts help businesses adapt to strategies effectively and efficiently.

    Important Roles of a Business Analyst

    The roles and responsibilities of a business analyst differ from business to business. Businesses in different sectors require variable business analysis, But there are common roles and responsibilities which a business analyst has to perform in an organization.


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    Business Continuity
    Making Strategies
    Analyzing Upcoming Changes
    Data Analysis
    Growth of companies in comparison to growth in the sector
    Make cost-effective plans
    Analyzing and Solving Business Problems
    Future Projected Goals Analysis

    Business Continuity

    Business Analysts focus completely on understanding the business, workflow, positioning, and competency. The ability of a business to sustain itself and its capacity is understood by them. Once they collect the information and knowledge, they focus on all the points interconnected and linked with the company. They keep a factor check on such points to ensure business continuity and smoother operations.

    Market Analysis

    Business Analysts do the market analysis of the products and services offered by the business. Several factors associated with market analysis like the product, pricing, positioning, promotion, etc. are considered by analysts. Market analysis is done to ensure that the product/service offered by the business is capable to achieve its objectives. Business analysts make a complete assessment of all the marketing factors which can impact their business. In large organizations, market analysts are the ones who perform such functions, But in most organizations, it is the business analysts who focus on the market part.

    Making Strategies

    Business Analysts are also the strategy makers of the organization. They create different strategies to help the businesses continue their operations and achieve their objectives. And to do so, they build several strategies like growth strategy, market strategy, team strategy, and more.


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    Analyzing Upcoming Changes

    Predicting upcoming changes helps the organization to prepare itself for the situation. It will give an idea of how to change things to move the business in the right direction.

    Data Analysis

    Business analysts gather information associated with the business in different ways. They collect the data and keep a record of such data, These data are used to do further planning. The analysts identify many alternatives to gather more results. Out of all these alternatives, they focus on the ones which can give maximum output to the business. For Example, they can select the one alternative which gives maximum returns in fewer resources.

    Growth of companies in comparison to growth in the sector

    The Business Analysts do the complete industry analysis in which the business is involved. If the business is dealing in the dairy industry, then they will do a complete analysis of the industry. After analysis, they will compare the growth of the business in comparison to the industry, If the business lacks behind the usual industry growth then they make sure and fix the problem.

    Make cost-effective plans

    Business Analyst's Definition
    Cost-Effective Planning

    The business always focuses on more output at minimum possible costs. So the business analysts create cost-effective plans to implement the required changes. There are often lots of ways and plans, but the ones which are less costly and impactful will be more productive for the organization. It will save the organization extra expenses. Therefore, analysts focus on making cost-effective plans to implement business changes.

    Analyzing and Solving Business Problems

    Business Analysts are much involved in solving real business problems. They identify and analyze threats and then try to solve the problems. They have to maintain their speed of solving problems before time. Analysts are much concerned with ensuring business health. Therefore, they try to solve business problems as soon as they can.

    Future Projected Goals Analysis

    A company has many future projected plans and goals. All these goals and plans are analyzed by business analysts to create a process and method to achieve the projected goals efficiently. They focus on minimizing time duration, making the best use of resources, and cost analysis. Cost analysis is usually done to make sure that the business can achieve its future projected goals under the estimated cost.

    Business Analysts work more on data, and reports and make decisions based according to such reports. The growing competition in the market is increasing the need for more business analysts in the corporate world. This makes business analysts a growing profession in the corporate world.

    Conclusion

    Business Analysts understand the requirements of the business and help in predicting the problems in future. They work towards the development of the organization by building a marketing strategy, researching the efficient way to run the business and interpreting the data, Hence business analysts are considered important for organizational growth.

    FAQS

    Who are Business Analysts?

    Business Analysts are professionals who are experts in analyzing the changes and also creating processes to implement the changes in the business.

    What is Market Analysis?

    The process of collecting information that affects a marketplace is called Market Analysis.

    Why is Business Analysis necessary?

    Business analysis is important to identify vulnerabilities and issues in the business or its strategies and help implement necessary solutions.

    Why are cost-effective plans important?

    Cost-effective plans are important because it helps the organisation to focus on more output with lower expenses.

  • Dream Implantation and The Future of Advertising – Thoughts and Concerns

    Advertisements over the years have significantly affected the way we think and make choices. The concept of free will and independent choices are mere idealistic believes that we have today. But as for the advertising industry and for the multinational companies the extent of advertisements they do is not enough.

    The expanse of advertisements is going to go beyond television, newspapers and websites; now into your dreams. Various studies have successfully proved that by tweaking certain aspects of the advertisements and effectively using the psychological nature of the human mind, companies can now play advertisements in our dreams.

    What is Dream Incubation?
    Molson Coors Dream Implantation Project
    Future of Advertising
    Concerns about Dream Implantation
    FAQ

    What is Dream Incubation?

    Dream incubation uses various stimuli like sounds, images or sensory cues to monitor and control one’s nighttime visions or in fact dreams. It is not a modern invention. In fact, inducing dreams have been in practice since the beginning of human civilisation.

    In the fourth century BCE, Greeks used to sleep on earthen beds inside the temples of Asclepius, in the hope of entering an induced state of a dream through which the cure for many diseases will be revealed.  

    With modern technologies, newer possibilities were opened that were rooted in scientific evidences. These days researchers have successfully been able to control dream content through external stimuli.

    Through this effective monitoring and conditioning, researchers have even been able to make people answer several questions while they are dreaming. It is mainly because people are more vulnerable when they are asleep. From a business perspective, this is a huge opportunity for advertisements.

    According to an open letter that was published on site named DXE, the scientists have already warned about this and enumerated the intricacies of play of ads in your minds.

    There they have explained how the concept of dream advertising or dream incubation will enable companies to engineer ads right into your subconscious when you are sleeping. The biggest fear here is that this is not in the distant future and dream advertising is already tested in public. Which means it is here!

    Molson Coors Dream Implantation Project

    A company named Molson Coors beverage company openly admitted that they were able to manipulate user’s dreams so that they will see images of alcoholic beverages when they sleep. This is mainly through a variation of Pavlov’s classical conditioning.

    The notion of Targeted Dream Implantation or TDI has its history dated back to over a century. Scientists who have researched into the details of TDI have observed that dream implantation has been very useful in cases of initiatives that try to help smokers quit smoking. They say that these people smoked 30% less when they dreamt about the smell of rotten eggs and cigarettes.

    According to Molson Coors, who collaborated with a professor from Harward University, Department of Psychiatry, Mr Deirdre Barrett said in their press release that “Barrett worked with the Coors team to develop a stimulus film that, when paired with a curated eight-hour soundscape, induces relaxing, refreshing images including waterfalls, mountains, and of course, Coors”.

    The Coors experiment was rather interesting. They asked customers to watch a very short ad before they went to sleep that featured waterfalls, mountains, Coors Beer etc. and then they played a custom soundscape while they were sleeping. Out of the 18 people who participated in the experiment, five of them reported that they dreamt about the Coors Beer.

    Although the results of these experiments are not officially published, one can imagine the scope of such a revolutionary study on the entire direction of advertising in the future.


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    Future of Advertising

    We must also look at smart devices like Alexa which can actually function on their own if they want to or if they are guided by a larger governing body. Devices like these will be able to play anything that they want if the advertisers purchase advertising time on these devices.

    These devices can also be used to detect details like the sleep pattern of people, behaviours, song preferences etc. that could help them influence dreams in the company’s favour.

    Concerns about Dream Implantation

    Various association of scientists and media firms like the Guardian have already expressed their criticism and deep disregard for such an initiative. Sleep and dream researchers themselves have urged for a nuanced regulatory system that controls advertising laws.

    They are of the opinion that such initiatives should be nipped much before it starts to have a very strong hold on people. The extent of privacy breach that would be facilitated through such unfathomable domination of one’s free will cannot be ignored.

    Apart from the problem of privacy breaches, it is also an issue of free will. Humans have the right to make informed choices, However, the popularity of dream incubation will result in the exercise of manufactured choices. Right now, all of us can heave a sigh of relief at the cost ineffectiveness of such an initiative for commercial purposes.


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    FAQ

    What is targeted dream incubation?

    Targeted dream incubation is guiding the dreams towards a specific theme or subject.

    What are the concerns regarding dream implantation?

    Various association of scientists and media firms like the Guardian have expressed their criticism and deep disregard for dream implantation.

  • Streamline Your Writing Process with Postpace

    Postpace ltd simplifies your writing process by automating content research and providing you with a powerful content brief building tool.

    One of the toughest jobs in any industry or market is writing content. Whether you are a small-time blogger, freelancer or an industry-leading expert, whatever content you produce must speak for itself. Churning out content isn’t the only requirement, you also have to make sure of its quality. If your audience doesn’t like what they see or hear, then your business will definitely suffer.

    You want your message to reach your audience and in such a way that when you deliver an idea of a product or service, it is welcomed by your subscribers and generate more leads. The main challenge here is that writing is not easy. You may have done it in the past, but after a period of time, you are burned out. Or you simply don’t have enough time to spend on your writing as every piece of content requires a good deal of time and effort.

    Even professional writers who produce content for a living experience burn out, as they run out of ideas to write. So you can imagine the difficulty in filling up a black piece of paper if you do not have relevant knowledge in a particular niche. While it is fairly easy to find keywords and ideas for exciting topics, doing so routinely will lower down your productivity and affect your motivation to continue further.

    But is there no way of simply automating the process? Is there a way to spend less time on researching for content and what guidelines to use and how effectively?

    The short answer is, yes. Of course, there is a way to simplify all your writing troubles. You no longer have to spend hours on a single topic and then spend a few more editing it. Postpace is one of the best automation tools and top SEO tools that is solution to all your writing needs.

    What is Postpace?
    Postpace – How to use guide
    Postpace – Features
    Postpace – Pricing
    Postpace – Pros
    Postpace – Cons
    Who can use Postpace
    Postpace – FAQS


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    What is Postpace?

    Postpace is a topic research automation and a content brief building tool. It helps you automate hours of topic research within minutes and helps you write content faster and better. This tool is for everyone from writers and bloggers to small businesses and brands. A data-driven content development process and an automated workflow process will save you and your team alto 20 hours every month.

    It cuts down the time required for the research process by automating data scraping, analysis, and recommendation. Meaning, it will give you a full overview of topics by analyzing the top 15-20 organic results from google search. It’s fetching engine automatically removes all noise from a particular webpage by breaking down articles into smaller easy to understand chunks in a single dashboard. This will save you a lot of time and effort from annually researching and studying a topic.

    Postpace lets you streamline your writing process
    Postpace lets you streamline your writing process

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    Postpace – How to use guide

    You can learn to use this tool in a few short steps:

    1. Generate a topic report from a keyword

    Input a keyword in Postpace and within minutes you will have access to a detailed report on related keywords, questions, outlines, outbound URL references, keyword density, readability level, and all the top-ranking content.

    Once you have a full overview of the content, you may find ideas about what to write and all the related topics and questions you have to cover with it. You have no more reason to skip researching your content just because it is time and labor-intensive since with Postpace you have all you need in a single place.

    2. Create a content brief from the report

    Manage content brief reports on Postpace
    Manage content brief reports on Postpace

    Freestyle writing is hard, slow, and overall an unrewarding process. Whether you are doing it for yourself or a client, you always need a content brief with instructions detailing its length, sub-topics, Q&A’s, and other references.

    An integrated content brief editor will allow you to prepare and share a brief directly from your topic research by covering all the important information related to the keyword. You no longer have to manually copy and paste more. Just click on a segment from your topic report and it will automatically be added to the brief. All you need to do is edit and rearrange your topics and your brief is ready.

    3. Share to get feedback on your brief

    Feedback is important, and Postpace understands this. Your content brief can be shared easily with your team members, clients, and other writers for approval. Simply copy your sharing URL and send it to your team in a streamlined process.

    Now that you know what Postpace is and how you can use it to make your workflow faster and more efficient, let us look at its pricing options.

    Share your writings to get feedback
    Share your writings to get feedback

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    Postpace – Features

    • One of the best postpace features is that it provides an overview of the topic by analyzing the top 15-20 results from Google search for any keyword.
    • The detailed report can includes the top ranking contents, related keywords, word count, readability level, keyword density among others.
    • The content can be shared easily with their clients, team members and managers in order to get approval or feedback.
    • The user can study content metrics of top competing content on Google.
    • AI powered content optimization with guided suggestions.
    • Outbound URL references suggestions from top competing content on Google.
    • Provides questions related to topic with relevancy score from Google, Quora and Reddit.
    • The outline of content based on the top competing content which will help in rapidly studying the topic.
    • Help in identifying important terms and topic gaps.

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    Postpace – Pricing

    Postpace pricing has five different options to target the needs of its variety of users. Postpace lifetime starts from $49 all up to $545. You can choose the plan which will best suit you or your company.

    1. $49/ lifetime

    Features include:

    • 15 Topic Reports Per Month
    • 15 Content Outlines Per Month
    • Unlimited User Seats
    • Unlimited Stacking
    • 60 Days Refund Policy
    • Future Updates Included

    2. $97/ lifetime

    Features include:

    • 30 Topic Reports Per Month
    • 30 Content Outlines Per Month
    • Unlimited User Seats
    • Unlimited Stacking
    • 60 Days Refund Policy
    • Future Updates Included

    3. $145/ lifetime

    Features include:

    • 60 Topic Reports Per Month
    • 60 Content Outlines Per Month
    • Unlimited User Seats
    • Unlimited Stacking.
    • 60 Days Refund Policy
    • Future Updates Included

    4. $197/ lifetime

    Features include:

    • 90 Topic Reports Per Month
    • 90 Content Outlines Per Month
    • Unlimited User Seats
    • Unlimited Stacking
    • 60 Days Refund Policy
    • Future Updates Included

    5. $545/ lifetime

    Features include:

    • 300 Topic Reports Per Month
    • 300 Content Outlines Per Month
    • Unlimited User Seats
    • Unlimited Stacking
    • 60 Days Refund Policy
    • Future Updates Included

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    Postpace – Pros

    • Study any topic faster and stay on the same page with your customers with content briefs.
    • Improve and deliver more content to build customer loyalty.
    • Publish more often by using Postpace to do manual works with workflow automation.
    • Collaborate with the team mates or writers with specific content requirements.
    • Automate small tasks to make the content more efficient.
    • Generate more leads and grow your sales or views.
    • Free plan available for new users and user-friendly interface
    • It an excellent tool for writers, as it saves a significant amount of time in content development.
    • Postpace login is easy and unlimited users can use just one account.
    Postpace review

    Postpace – Cons

    • Sometime it fails to fetch data from the search engine.
    • It has trouble scraping word counts on some websites depending on how the content is formatted.
    • Unable to add references directly in the content template.
    • All the information available can be a bit of a mental overload at times.

    Who can use Postpace

    Post pace can be used by content writers, SMEs & SMBs, Online Businesses, Freelancers, Solo entrepreneurs, Agencies, Affiliate marketers, Bloggers, Content marketers, SEO experts, among others.


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    Postpace – FAQS

    Is it an SEO tool?

    A: Today’s search queries are increasingly conversational and authoritative content is rewarded by search algorithms. Postpace ltd helps rapidly study a topic and identify content opportunities using search data which results in high-quality authoritative content. We envision ourselves as a  productivity platform for writers, bloggers, and marketers where SEO is a part of the game.

    What is a topic report?

    A: A topic report in Postpace is an analysis report based on top ranking contents from Google for any given keyword. A topic report contains content metrics of top-ranking contents like content outlines, related keywords, questions related to the topic, outbound URL references, word counts, readability levels, keyword density, and more. You get a full overview of the contents and a clear idea about what to write and the necessary topics and questions to cover in your article.

    What is a content brief?

    A: A content brief is a document created that compiles all the information a content creator needs to execute a piece of content. Content briefs give you a bird’s eye view of the content you are going to write. Starting with a well-researched brief is the most efficient way to produce authoritative content on a scale. Postpace content brief editor makes this process comfortably easy. There is no need for repeated copy and paste. Simply click on any information from the report and it will be added to your brief. Edit, arrange and share the brief to move further.

    What languages do Postpace support?

    A: Currently Postpace supports English along with 33+ other languages such as Afrikaans, Bulgarian, Catalan, Croatian, Czech, Danish, Dutch, English, Estonian, Filipino, Finnish, French, German, Greek, Hindi, Hungarian, Icelandic, Indonesian, Italian, Latvian, Lithuanian, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swahili, Swedish, Turkish, Ukrainian, Vietnamese.

    What is postpace?

    Post is one of the best SEO tools and simplifies your writing process by automating content research and providing you with a powerful content brief building tool.

    How much is the Postpace lifetime deal?

    The postpace lifetime deals range from $49 to $549.

    What are the postpace alternatives?

    The postpace alternatives are

    • ClearVoice.
    • monday.com.
    • Airtable.
    • ContentStudio.
    • Facelift Cloud.
    • Frase

    Who are the postpace founders?

    The founder of postpace are Moin Uddin and Muntasir Rashid.

    Which is better postpace vs frase?

    Frase is cheaper, but postpase is better because it offers more options.

    Conclusion

    Postpace has a number of price plans with great features that will let you use their product seamlessly. If you have any trouble regarding the product, you can always contact their customer support who are present round the clock. Finally, if you have trouble adjusting to the service, Postpace gives you a 60 – days money-back guarantee so that you.

    Writing has never been easy, except for those who use Postpace!

  • How much does Market Research cost?

    Big companies deal with many sectors and have the constant need to improve and try new things to keep their consumer engaged. Not only large tech companies but developing ones also spend on market research. They spent on research because of two reasons:

    • Businesses have to be innovation-focused. Working in a constantly changing marketplace, they use research to test new technologies and try to satisfy the customers.
    • Companies have resources, which simply is the reason to research more.
    Steps of Market Research

    All organizations would benefit from having a solid market research practice, but startups don’t have the money or staffing resources to dedicate to intense market research, and companies with mature products often don’t feel a market pressure to spend money on changing/staying ahead of the curve.

    How much do companies spend on Market Research?
    Why is Market Research important?

    Conclusion
    FAQs

    How much do companies spend on Market Research?

    It depends on multiple things. Some of the insights are Qualitative Research and Quantitative Research.

    The total amount spent by companies on market research in 2015 was $68 billion worldwide. The biggest market research spenders by industry are as follows.

    • Consumer Non-Durables, 23% of the total
    • Media and Entertainment, 15% of the total
    • Pharmaceutical, 13% of the total

    Others like Government or Non-Profit Organizations (8%), Financial Services/Bank (7%), Telecoms and Wholesale/Retail (5%), Consumer Durables (4%), Research Institutes (3%), Automotive (6%), Advertising Agencies (2%), Utilities (1%), Other (8%).

    Marketing-driven companies spend much more than product-driven companies. Companies like Unilever, Coca Cola, PepsiCo, etc. spend a few hundred million dollars per year on Research. These companies have a massive number of consumer brands, and the product does not change or update very often. Marketing and sales are key aspects of success, and insights can make a large difference in the business.

    Similarly, success for media and advertising companies depends on reaching a particular number of consumers, so insights into their habits can make a huge difference for their effectiveness (e.g. message, channels used, time spent). However, even if you look at the biggest spenders, it is still significantly less than 1% of their annual spending.


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    Most big companies (1000 employees+) drive 80%+ of the spending.

    Market research tends to be expensive if one does it with agencies, and low-cost / DIY alternatives (e.g. Google Surveys) tend to require trained people that few smaller companies have, otherwise they lack the quality to inform decision-making.

    Top Companies Spending on Research and Development
    Amazon $42.74 billion
    Alphabet $27.57 billion
    Huawei $22.04 billion
    Volkswagen $13.8 billion
    Samsung $18.75 billion
    Intel co $13.56 billion
    Microsoft $19.3 billion
    Apple $20.161 billion
    Roche $10.8 billion
    Johnson & Johnson $12.2 billion
    Toyota $10 billion
    Ford $7.1 billion
    Facebook $18.45 billion
    Merck $10 billion
    Novartis $8.5 billion
    BMW $8 billion
    General Motors $7.3 billion
    Honda $7.1 billion

    Why is Market Research important?

    R&D is the necessary and initial phase of any process leading to technological innovation or market expansion. Research embodies a company’s long-term vision and its strategy when innovation operates more in a short-term economic model of the company.

    Spending growth of Organization on Research
    Spending growth of Organization on Research

    Research and development consist of investing money/resources to find innovative products, services, or processes that will enable the company to earn some goodwill and new technologies.

    The experience and the knowledge accumulated by the companies due to R&D activities enhance innovation for any given company. At the end of the day, market research investment will allow the companies to gain in technology and future capabilities that would be eventually convertible into new products, processes, and services. Some of the gains of Research and Development are –

    Finance

    If the companies are conducting their R&D activities to reduce manufacturing costs and improve the system, it provides them with the solutions with less costly processes to manufacture the product and therefore provide more competing prices to the customers or increase their profit margin.

    When the companies are looking to raise funds, R&D activities provide good opportunities to prove the company’s vision to their potential investors. By showing the investors that the company has the right structure to innovate constantly will make them understand that the company has everything it needs to meet sustainable growth. Investors are looking to invest in companies having a proactive approach of finance to manage their business, the constant investment in R&D will prove them the company has quite potential.

    Patents

    Through Research and Development activities, your company can acquire patents for new products you have previously developed. It can help gain a set of sustainable competitive advantages and position the company in an extremely comfortable situation within your market and therefore benefit from long-term profits.

    Recruitment

    Talented and skilled ones are also attracted via recruitment to innovative companies doing exciting things and providing exciting opportunities. With R&D activities, the companies will attract several qualified candidates to join.

    Conclusion

    Research and development have no guarantee of profits, companies spend a lot of time and sacks of money that sometimes turns into nothing. R&D is vital for many companies as they use it to expand their market share and increase sales. The top Research and Development spenders on this list have made a difference on the market, providing new technologies and products that have changed lives and the way the market worked.


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    FAQs

    What is market research in business?

    Market research is an effective tool to assist your business planning. It is about collecting information that provides an insight into your customers’ thinking, buying patterns, and location.

    Why is market research important for a business?

    It is important because it can identify how customers and potential customers might view your business and identify gaps in customer expectations. This is powerful information to have when completing your marketing strategy.

    How much do companies spend on innovation?

    On average, firms tend to spend 1-2% of turnover on various innovation-related activities, but this share exceeds 5% for large firms in some countries. R&D usually accounts for around one-half to two-thirds of all innovation expenditure, but the share varies widely by sector and firm size.

    How much does Market Research cost?

    The price for quantitative research can range widely, from $15000 to over $100,000, with most studies in the $30000-$55000 range.

    What percent do companies spend on R&D?

    Mostly, companies spend between 5-20 % of their annual revenue.

    How much does the average company spend on research and development?

    A company on average spends merely 2%-3% of their revenue on research and development.

    Why R&D is important?

    It is important in many senses like analyzing your target audience, competitors, recent trends, the reaction of consumers towards changing technology, etc. It minimizes the investment risk.

    How is the R&D ratio calculated?

    The price-to-research ratio is calculated by dividing a company’s market value by its last 12 months of expenditures on research and development.

  • ResearchGate: Social Network for Scientists

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.

    ResearchGate is European commercial social networking site that provides a professional network for the scientific and research community to connect with each other to share, discuss research and share papers, ask and answer questions, and find collaborators.

    It was founded in 2008 by a group of scientists, and has quickly grown to become the biggest networking site of its kind, with over 11 million users worldwide. In fact, the number of users has more than doubled in only two years, and the site is even being dubbed the ‘Facebook for scientists’.

    ResearchGate – Company Highlights

    Startup Name ResearchGate
    Headquarters Berlin, Germany
    Industries Internet, Social Media, Professional Networking
    Founders Dr. Ijad Madisch, Horst Fickenscher, Dr. Sören Hofmayer
    Founded May 1, 2008
    CEO Dr. Ijad Madisch
    Areas served Worldwide
    Website www.researchgate.net

    ResearchGate – About and How it Works
    ResearchGate – Logo and its Meaning
    ResearchGate – Founders, Team and History
    ResearchGate – Mission
    ResearchGate – Business Model
    ResearchGate – Funding and Investors
    ResearchGate – Revenue
    ResearchGate – Competitors
    ResearchGate – Challenges Faced
    ResearchGate – Growth
    ResearchGate – Future Plans
    ResearchGate – Criticism

    ResearchGate – About and How it Works

    ResearchGate is an academic social networking site designed to facilitate access to academic research and collaboration between researchers. It was founded in 2008 by a group of scientists, and has quickly grown to become the biggest networking site of its kind, with over 11 million users worldwide. In fact, the number of users has more than doubled in only two years, and the site is even being dubbed the ‘Facebook for scientists’.

    Geoffrey Love, senior member of the Investment Division at Wellcome Trust, the second-highest spending charitable foundation in the world said: “ResearchGate is an innovative and widely-used platform, which connects researchers with their peers around the world. Through providing a space to share results and ideas, it is helping researchers to advance their research and develop applications that benefit society.”

    It has a blogging feature for users to write short reviews on peer-reviewed articles. ResearchGate indexes self-published information on user profiles to suggest members to connect with others who have similar interests. When a member posts a question, it is fielded to others that have identified on their user profile that they have a relevant expertise. It also has private chat rooms where users can share data, edit shared documents, or discuss confidential topics.

    Four main uses of ResearchGate:

    1. ‘Read and discuss problems’

    Scientists are able to look at each other’s work, discuss their research within the academic community, and create professional partnerships. Active forums can provide a platform for less experienced scientists to find support and advice from those more experienced, and users have described long-lasting professional partnerships beginning from a request for help with their experiment.

    2. ‘Create exposure for your work’

    The online community provides a convenient platform for showcasing research, even before publication stage. The question-and-answer forums and comment areas mean that scientists can take part in a form of peer review, and enquire about others’ work.

    3. ‘Get stats [statistics] on your research’

    ResearchGate has its own rating system (RG Score) to evaluate the impact of researchers and their work. However, this metrics system has caused some confusion, and even controversy; please see the section below for more information.

    4. ‘Connect with your colleagues’

    Search for other researchers and create contacts all over the world, while also keeping up to date with the latest scientific research.

    ResearchGate – Logo and its Meaning

    The logo of ResearchGate

    ResearchGate’s corporate logo starts with a process of discovery which reveals the organization’s  corporate identity and refers to company’s  values, its’ principles, personality, history, culture, strategy, structure, and all the actions, future plans and visions.The corporate logo creates a positive image in the minds of consumers and serves as a competitive advantage to enhance a firm’s  reputation by increasing visibility and  creating recognizability  and awareness about company’s promise of quality as a differentiator.


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    ResearchGate – Founders, Team and History

    ResearchGate was founded in 2008 by the physicians Dr. Ijad Madisch and Dr. Sören Hofmayer, along with computer specialist Horst Fickenscher.

    Founders of ResearchGate

    “Our goal is to free knowledge from the ivory tower, to digitalize it and make it accessible for everyone in order to accelerate scientific progress,” says Madisch, who is also the company’s CEO.

    It started when two researchers discovered first-hand that collaborating with a friend or colleague on the other side of the world was no easy task. Launched in 2008, ResearchGate was one of the earlier academic social networks on the Web. ResearchGate was founded in 2008 by virologist Dr. Ijad Madisch, who remains the company’s CEO, with physician Dr. Sören Hofmayer, and computer scientist Horst Fickenscher. It started in Boston, Massachusetts, and moved to Berlin, Germany, shortly afterwards.

    The company’s first round of funding, in 2010, was led by the venture capital firm Benchmark. Benchmark partner Matt Cohler became a member of the board and participated in the decision to move to Berlin.

    “ResearchGate is an innovative and widely-used platform, which connects researchers with their peers around the world. Through providing a space to share results and ideas, it is helping researchers to advance their research and develop applications that benefit society,” said Geoffrey Love, senior member of the Investment Division at Wellcome Trust, in a statement.

    ResearchGate has 6 current team members, including Co-Founder & CEOIjad Madisch. Bastian Hofmann – the Senior Software Engineer, Valeska von Mühldorfer – the Office Operations Manager, Tucker Park – Manager, Strategic Partnerships and Business Development, Sören Hofmayer – Chief Strategy Officer, and Horst Fickenscher – CIO and Co-Founder.

    The platform revolves around research papers, a question and answering system, and a job board. Researchers are able to create a profile that showcases their publication record and their academic expertise. Other users are then able to follow these profiles and are notified of any updates.


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    ResearchGate – Mission

    The company’s mission is to connect the world of science and make research open to all. 12 million researchers have made more than 140 million connections on the network, and share over half a million updates about their research daily. ResearchGate has completed four rounds of financing from Benchmark, Founders Fund, Bill Gates, Tenaya Capital, Wellcome Trust, Goldman Sachs Investment Partners, and Four Rivers Group.

    ResearchGate – Business Model

    ResearchGate is a for-profit enterprise. They have had two rounds of funding and have investors that have previously been involved with Facebook, LinkedIn and PayPal. Such investors obviously expect a return.  ResearchGate is building the site, user base, traffic and (user-generated) content. There are currently 12 million registered members, compared to 467 million currently on LinkedIn. (Membership is free on ResearchGate, the company instead makes revenues from things like recruitment and other advertising, both of which are being directed at exactly the audience that those advertisers want to reach.)

    ResearchGate – Funding and Investors

    ResearchGate has raised a total of $87.6M in funding over 4 rounds. Their latest funding was raised on Feb 28, 2017 from a Series D round.

    Date Stage Amount Lead Investors
    Feb 28, 2017 Series D $52.6M Goldman Sachs, Investment Partners
    Jun 4, 2013 Series C $35M Bill Gates, Tenaya Capital
    Feb 22, 2012 Series B Founders Fund
    Sep 14, 2010 Series A Benchmark

    ResearchGate – Revenue

    As LinkedIn continues to reign as the world’s largest social network for the wider working world, we are seeing the rise of alternatives that are besting and beating it in specific verticals. ResearchGate, a Berlin-based startup that provides a professional network for the scientific community to connect with each other to share and discuss research, is today announcing that it raised $52.6 in a Series D round of funding, bringing the total raised to over $100 million.

    This latest tranche of money comes from an impressive list of strategic and financial investors that include the Wellcome Trust, Goldman Sachs Investment Partners, and Four Rivers Group, Ashton Kutcher, LVMH, Xavier Niel, Bill Gates, Benchmark, and Founders Fund, some of whom (like Gates, Benchmark and Founders Fund) were investors in previous rounds. The startup has already been using the funds to build new features, such as Projects, to expand the functionality of its platform.

    ResearchGate – Competitors

    ResearchGate’s competitors include Academia.edu, Google Scholar and Mendeley. In 2016 Academia.edu reportedly had more registered users (about 34 million versus 11 million and higher web traffic, but ResearchGate was substantially larger in terms of active usage by researchers.

    The fact that ResearchGate restricts its user accounts to people at recognized institutions and published researchers may explain the disparity in active usage, as a high percentage of the accounts on Academia.edu are lapsed or inactive. In a 2015-2016 survey of academic profile tools, about as many respondents have ResearchGate profiles and Google Scholar profiles, but almost twice as many respondents use Google Scholar for search than use ResearchGate for accessing publications.

    ResearchGate – Challenges Faced

    Millions of articles have disappeared from ResearchGate, the world’s largest scholarly social network. In 2017, five publishers said they had formed a coalition that would start ordering ResearchGate to remove research articles from its site because they breach publishers’ copyright.

    A spokesperson for the group said that up to 7 million papers could be affected, and that a first batch of take-down notices, for around 100,000 articles, would be sent out “imminently”. ResearchGate declined to comment on the coalition’s statement, but its terms of service ask users not to store information that infringes copyright. They also state that because the site neither previews nor automatically reviews information that users have stored on it, ResearchGate can’t know about — and isn’t liable for — any possible infringements. The site says it will quickly disable access to infringing material after being notified of a problem.

    ResearchGate – Growth

    To begin with, it’s in the community’s growing job board where the founder sees future opportunities for monetization. As of now, companies and institutions post in the community for free, but Madisch says that down the road, one can imagine ResearchGate beginning to charge employers to post their listings in its job forum. The founder also sees an opportunity for monetization in creating a marketplace for scientific equipment and services within ResearchGate, allowing manufacturers and the companies responsible for making and distributing those services to get direct feedback from the community on what works and what doesn’t.

    ResearchGate has received substantial financial backing from venture capitalists and Bill Gates, but it is not clear how the platform will generate revenue. ResearchGate isn’t quite on the same growth curve as the two early social networks, but it’s begun to find some traction in the scientific community, having grown to more than 2.8 million members spread across 131 countries since launch, with 30 percent now logging in once per month.

    ResearchGate – Future Plans

    Matt Cohler(General Partner at Benchmark and Former VP of Product Management, Facebook) recognizes a similar ambition at ResearchGate to what he saw in his early days at LinkedIn and Facebook, and that, like those two businesses, the startup could be on its way to becoming a “true network effect business.”

    In the near-term, the ResearchGate founder said that company will focus on using its new $35 million to scale and ramp up growth and engagement. The company is also beginning to toy with the idea of creating an API and finding the best ways to open the platform up to enable third-party developers to build apps and tools based on the data being aggregated within its walls.


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    ResearchGate – Criticism

    ResearchGate has been regarded as one of the most attractive academic social networking site for scientific community. It has been trying to improve user-centered interfaces to gain more attractiveness to scientists around the world. Display of journal related scietometric measures (such as impact factor, 5-year impact, cited half-life, eigenfactor) is an important feature in ResearchGate. Open access publishing has added more to increased visibility of research work and easy access to information related to research.

    Moreover, scientific community has been much interested in promoting their work and exhibiting its impact to others through reliable scientometric measures. However, with the growing market of publications and improvements in the field of research, this community has been victimized by the cybercrime in the form of ghost journals, fake publishers and magical impact measures. Particularly, ResearchGate more recently, has been lenient in its policies against this dark side of academic writing.

    Therefore, this communication aims to discuss concerns associated with leniency in ResearchGate policies and its impact of scientific community. The site has been criticized for sending unsolicited email invitations to coauthors of the articles listed on the site that were written to appear as if the email messages were sent by the other co-authors of the articles and for automatically generating apparent profiles for non-users who have sometimes felt misrepresented by them. A study found that over half of the uploaded papers appear to infringe copyright, because the authors uploaded the publisher’s version.