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Tag: Referral Program

  • 10 Ways to Drive Targeted Traffic to Your Ecommerce Store

    The internet and online infrastructure in India have expanded exponentially resulting in the corresponding growth of the eCommerce industry. As per Statista, there are over 658 million active internet users in India.

    While the pandemic acted as a stimulus for people to switch to online modes of shopping, government policies also have played a major role in strengthening the online market.

    It is estimated that the size of the Indian eCommerce industry will reach around $350 billion by 2030. However, with bigger opportunities come bigger challenges. If you too are thinking of starting an online store or already have an eCommerce store website possibility is that you are aware of the challenges associated with this field.

    With the rise in internet users, there is an equal increase in the number of eCommerce stores. In this situation, it becomes extremely difficult to attract the target audience without which it is impossible to run a business. After all, how will you make money without any customers?

    If you are struggling to get traffic on your eCommerce store website, we are here with the right guidance.

    In this article, we will share with you the most amazing ways that will help you attract traffic to your website just like a magnet.

    So, let’s begin!

    Optimize Your Ecommerce Website
    Offer Discounts and Sales
    Start a Referral Program
    Run Facebook Campaigns
    Indulge in Instagram Marketing
    Provide Quality Content
    Invest in SEO (Search Engine Optimization)
    Focus on Email Marketing
    Advertise on Google
    Use Influencer Marketing

    How to Make an Ecommerce Website?

    Optimize Your Ecommerce Website

    A study conducted by Amazon states that 88% of online buyers do not prefer a site if they have had a bad experience with it once. Therefore, it is highly crucial to design your website to provide the best user experience.

    Ecommerce Website Traffic Sources by Visitors
    Ecommerce Website Traffic Sources by Visitors

    So what should a nicely optimized website have?

    • To begin with, a simple and clear structure is a must. It allows the users to navigate through the website easily. Further, it helps the shoppers to look for the products of their choice without any trouble.
    • The product in the offer should be clearly listed as users do not prefer the website where they have to take a tour of the entire site before getting to know what is on offer. It is always a great idea to incorporate your catalog on the homepage.
    • Also, considering your part, it must have a direct and prominent Call to Action button right in front of the shopper such as “SHOP NOW”. This will prompt the visitor to become a customer.
    • Use informative yet interesting language that appears attractive to your target audience. For example, if your target audience is children use bright and colorful themes and fun language to get their attention.
    • A picture is worth a thousand words. Use high-quality images of the products. This not just makes the site look attractive but the customer is also able to ensure they are buying the right product. Believe it or not, photographs play a very significant role in a buyer’s final purchase decision. You can also add videos wherever possible.

    Apart from these, it is extremely important to maintain the goodwill of your website. This can only be achieved when you only offer quality products to your buyers.

    So, before you list a product on your website, make sure you have gone through the product description and other details thoroughly. Choosing high-quality products for your website will also save you from future troubles.

    Offer Discounts and Sales

    No buyer can actually resist the temptation to at least go through the products listed for sale. Discounts and sales can really get you the traffic you have been looking for. A sales campaign if created rightly can help boost your website’s popularity several folds overnight. A good deal always charms the customers.

    You can create campaigns for first-time buyers or may offer free shipping, or coupons that have exclusive prizes. This will motivate the customers to shop from your website.

    Creating coupons that work exclusively on your website is also a great idea. Coupons offering discounts on the next purchases encourage the customers to visit and buy again.

    Further, like always, creating urgency is a sure way to lure customers into making a purchase. It can be created through tags like offer ends in 24 hours, limited stock available, etc. You can also offer a buy one get one scheme, or create product combos with special discounts when purchased together.

    However, the big question here remains, how does the audience get to know about your sale? This is where marketing comes into the picture. Whether paid or unpaid, marketing and promotions are a must for you to make your eCommerce store a success.

    In the coming sections, we have shared several marketing techniques that can help you promote your creative campaigns.

    Start a Referral Program

    Tell me, you are more likely to trust a friend while buying something or some random advertisement you saw while browsing the internet? The answer obviously is a friend.

    Most people buy products based on the suggestions they receive from friends and family. This is how the referral program works.

    As per a study by Invesp, the conversion rate for customers coming through referral programs is 30% higher than any other marketing strategy. Moreover, these customers have 37% higher retention rates and are more likely to refer and bring in more customers.

    Ask your existing customers to refer your products to their friends and family while you offer them rewards in return for every customer they brought to your site. This works as a kind of chain if you have the right products and deals on offer.

    If you are still new to the business you can also ask your family and friends to refer your website to people known to them.

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    Run Facebook Campaigns

    With its ever-increasing number of users, Facebook has grown to become the most used social network across the globe. As per Statista, as of the third quarter of 2022, there are around 2.96 billion monthly active Facebook users worldwide.

    A survey conducted by Business wire states that around 75% of customers visit Facebook for recommendations and suggestions before they buy a product. Therefore, having a Facebook page for your eCommerce store is no more just a suggestion it is rather the need of the hour.

    This page should contain all the necessary information about your store like website links, customer support, product list, reviews, etc. Also, you use this page to promote your products or grab buyers’ attention towards the sale or other campaigns.

    If you are willing to spend some money on promotions you can also opt for Facebook pay-per-click ads. You simply have to set the duration for which you wish to run the advertisement, your budget, target audience, and other campaign objectives after which you make the payment and your ad is on roll.

    The advantage of using Facebook advertisements is that while you will only be able to promote your products and campaigns amongst your followers through your own page, an advertisement allows you to target anyone on Facebook.

    Moreover, Facebook has an enormous amount of stored data. Paying for your promotion will make the platform use this data to target your customers more specifically.

    You can also integrate with the Facebook shop so that your customers can browse your products on Facebook itself, and when they finally decide to buy one, they are automatically directed to your website.

    Indulge in Instagram Marketing

    Not just Facebook, a Crowdtap study reveals that 71% of shoppers turn to social media before actually buying a product. Hence, Instagram being one of the most upcoming and admired social media platforms can really help you get more customers.

    You can simply link your website to your Instagram account and give people a glimpse of your products. Optimize your Instagram bio by providing all the necessary information such as website links, contact information, etc.

    You can also use Instagram features such as reels and stories for the promotion of your products or campaigns. Craft fun and entertaining content for your website that attracts customer attention and conclude it with a clear Call To Action.

    Instagram allows verified business accounts with more than 10,000 followers to add link stickers through which you can direct users toward your website. You can also integrate your Instagram account with your website so that users can make purchases both through your Instagram account and website.

    Market Size of the Ecommerce Industry Across India With Forecasts Until 2030
    Market Size of the Ecommerce Industry Across India With Forecasts Until 2030

    Provide Quality Content

    Content marketing is a great way to attract more traffic to your website. It allows you to interact with your customers who eventually start to trust your knowledge and thus, your products.

    The key is to provide valuable and engaging content regularly. This can be done through any medium you feel comfortable with, such as blogs, videos, or infographics. Remember that the target of the content is not always to influence the customers into buying a product, but to establish you as an authority in the field.

    Blogging is one of the most classic and reliable forms of content. The value of content that provides useful information will keep your customers returning to your website.

    Moreover, SEO-friendly blogging attracts Google and your potential customers more convincingly. It helps you build your brand and promote your products at the same time.

    Simply choose the topics that sound interesting to your target audience, jot down the most crucial and lesser-known information and get it published through the media focused around your field.

    You can also create entertaining and informative videos on topics relevant to your field and post them through your YouTube channel or other social media accounts.

    You can also post videos on your website answering FAQs from customers or alongside products highlighting their benefits or providing other useful information.

    Infographics are one of the latest and most attractive forms of content. They allow you to share statistics and other insightful information in a visually appealing manner.

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    Invest in SEO (Search Engine Optimization)

    As per Statcounter, Google controls as much as 92.58% of the search engine market worldwide. Hence, investing in SEO is one of the best things you can do for your eCommerce website.

    When done right SEO will help your website rank on Google bringing it to the eyes of your target audience. You will have to find the right set of trending keywords best suited for your potential customers.

    There are a number of paid and unpaid tools available for keyword research. Although remember not all keywords are equally important so ascertain that you make a thorough analysis before making the final decision.

    Once you have the list of keywords use them in writing the content for your website. For example, titles, product descriptions, etc. Optimize each page of your website for great results.

    Focus on Email Marketing

    According to the Lyfe Marketing survey, email marketing offers the highest i.e. 40% return of investment in comparison to any other marketing channel. It allows you to nurture your potential customers.

    You can collect the information of the customers as soon as they land on your website. You can add a lightbox to your site that offers discounts or coupons in return for the user information.

    Later, you can use this information to send them emails offering products of their choice at attractive rates or including offers like buy one get one, etc. Even if many of them may not be ready for immediate purchase you can lure most of them through sales.

    You can also use email marketing to promote various campaigns that you start on your website, for example, a holiday sale, a flash sale, end-of-season discounts, etc.

    While designing an email, it is important to include three main ingredients. First, an attractive email subject line is sure to grab the reader’s attention. It should be provocative for the reader to open the email.

    The second is a clear CTA. This will motivate the user to do what you expect them to do, i.e., make a purchase or visit your website. Also include important links, photos, and texts from your website to provide a better picture to the buyer.

    Last but not least, create simple yet engaging content. It is always good to keep it crisp so the user does not just refuse to read merely by looking at the length of the text. Including more visuals in your content is always a good idea.

    Keep adding to your email list and never stop sending these emails, as no matter how slowly it appears, the process is certainly worth your time and effort.

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    StartupTalkyAnagha S

    SEO is the organic way of attracting traffic to your website; however, it isn’t the only way to make your website visible on Google.

    Google also allows paid promotion of websites through Google ads. Just like Facebook, they also offer pay-per-click ads, and the rate per click depends on the keywords you choose.

    It can be quite expensive in comparison to other methods, especially if your keywords are more popular, as Google uses a bid system for the target keywords. This means you have to compete with other similar businesses, and if your bid is the highest, your ad will be displayed on top.

    However, it is equally powerful, as you have Google’s assurance to make your brand popular. So, if you have the budget, we will definitely recommend this for your business.

    While selecting the keywords, you can add specifications such as location, demographics, etc. that will allow Google to find your potential customers more effectively.

    Basically, Google displays your product or website to users searching for similar products. It also allows you to display your ads on Google search or maps.

    The pay-per-click model ensures that you only pay for it when a potential customer clicks on your ad to reach your website or explore your products.

    Use Influencer Marketing

    Basically, influencers are the people who have established themselves on social media and have a large number of followers who trust them with their suggestions and advice.

    All the different social media channels have several influencers who are working in your or related fields. You can collaborate with them to reach a wider and more diverse audience.

    Also, coming from a source reliable to your potential customers, your product appears much more trustworthy, and there is a high possibility of more traffic reaching your site.

    You can simply look for accounts that are active in your field of business and are highly popular among the audience. Make a list of such accounts and try to approach them through DM or other means possible.

    Send them your product samples and provide special discounts to make them talk about your brand through their channel. You can also send them coupon codes that may be applicable only to their followers.

    The best part is that you can work with as many influencers as are available and reach a far greater audience than is individually possible.

    Through your social media accounts, where you stand as an authority, you can also get engaged in activities like guest blogs or videos to expand your reach.

    Conclusion

    These were some of the most reliable methods that ensure bringing more targeted traffic to your eCommerce store. Depending on your budget and requirements you can choose a few or all of the above-mentioned tips to increase the number of visitors to your website.

    FAQs

    How do I bring more traffic to an e-commerce website?

    The best ways to bring more traffic to your e-commerce website are:

    • Optimize Your eCommerce Website
    • Offer Discounts and Sales
    • Start a Referral Program
    • Run Facebook Campaigns
    • Indulge in Instagram Marketing
    • Provide Quality Content
    • Invest in SEO
    • Focus on Email Marketing
    • Advertise on Google
    • Use Influencer Marketing

    Is the eCommerce industry growing in India?

    The eCommerce industry is growing rapidly in India, and it is estimated that the size of the Indian eCommerce industry will reach around $350 billion by 2030.

    What is a referral program in eCommerce?

    A referral program involves asking your existing customers to refer your products to their friends and family while you offer them rewards in return for every customer they brought to your site.

  • How to Build an Effective Customer Referral Program?

    Starting a new business venture is always tedious. One has to understand different terminologies before embarking on a new journey. Moreover, you need to understand how the market functions, influences, and affects your business. In addition to all this, one needs to be familiar with the different strategies required to implement a successful business program.

    This is because a successful business is a combination of different tactics and strategies working in absolute sync. And one of the key strategies is a customer referral program. Having an established customer referral program works as a catalyst for your business’ rapid growth. As an aspiring entrepreneur, you cannot afford to stay behind when it comes to customer referrals.

    Therefore, this article will walk you through what a referral program is and show you how you can design a strong customer referral program.

    What Is A Referral Program?
    Why Should Your Company Have A Customer Referral Program?
    Benefits Of Having A Customer Referral Program
    7 Steps To Design A Customer Referral Program

    What Is A Referral Program?

    As per the name, a referral program is a traditional word-of-mouth marketing tactic that gets customers to advertise and advocate your brand on your behalf. This is one of the oldest and most widely used marketing strategies used by brands worldwide to retain customers while simultaneously gaining new ones.

    Instead of relying on customer reviews, online descriptions, or sharing feedback surveys, a referral program has the customers directly talking about how good your brand is with their colleagues, partners, and friends.

    A referral program is designed explicitly for companies and businesses to acquire new customers and generate leads that are fit and valuable for your brand. This makes it easier for your sales and marketing team to develop, nurture, and design a plan to engage with the customers.

    For example, a sporting goods company is more likely to have an athlete as its brand ambassador instead of an entrepreneur. An athlete holds the potential to inspire and encourage like-minded individuals to use the brand, making the brand more trustworthy.

    Why Should Your Company Have A Customer Referral Program?

    A referral program relies on word-of-mouth. This means every new customer has heard about your brand directly from someone who has used your brand and found it amazing.

    With a strong referral program, you know that every new lead/customer has a reliable source that informs them about your company being trustworthy and delivering satisfying results.

    Every business or company has a set of loyal customers that are very dear to the company. A referral program is built to incentivise those customers who largely admire your product and services by getting them to spread the word about your brand. Word-of-mouth from these customers results in increased awareness and sales for your business.

    The clients who are already familiar and in love with your products/services act as an evangelist by indirectly becoming invested in the future of your business. In return, you have to present them with suitable rewards for each referral.

    Benefits Of Having A Customer Referral Program

    • Most marketing surveys suggest that referral leads are 30% more than the leads generated using other marketing channels.
    • All referred signups tend to have a longer lifetime value than non-referrals
    • A strong referral program leads to stronger brand awareness, leading to an increased market share over time.
    • A referral program is one of the most cost-efficient platforms for marketing. It relies solely on word-of-mouth which is generally cheaper than other customer acquisition tactics.
    • Customers acquired via the referral program have a whopping 40% retention rate.
    Companies with referral programs:
    Companies with Referral programs

    7 Steps To Design A Customer Referral Program

    There are sizeable benefits associated with a customer referral program. For starters, it is a highly cost-efficient marketing technique that keeps you from spending valuable bucks on other marketing channels.

    Moreover, leads generated via the customer referral program tend to have a higher lifetime value. As you can see, there are apparent advantages to a strong customer referral program followed by metrics that are ready to be calculated and measured.

    Given everything it brings to the table, you cannot skip out on having a customer referral program. And if you don’t have one already, here is how you can build one using the given steps.

    Set Your Goals

    Everything planned has a few prerequisites that need to be fulfilled. Similarly, before you build a customer referral program, you need to set some goals first that you aim to achieve through the program. This primarily includes asking yourself:

    • What do you aim to achieve through this program?
    • Are you looking to generate more leads?
    • Are you looking to enhance growth?
    • Are you tied between leads and growth?
    • Are you looking to add customer retention to the mix?
    • Is the customer-referral program a trust-building exercise for the industry?

    The answers to all these questions will help you delve in a little further and see all the broader goals that can be accomplished on a much smaller scale. Irrespective of the growth or customer segment, numerous objectives can be established and achieved with the referral program. But all those objectives should be measurable so that you can easily measure your success against the target. The success of every customer referral program involves the engagement rate, participation rate, and conversion rate.

    Define Your Message

    Every referral program needs to have a set message behind it. Moreover, this message needs to be easily understood and perceived as it is by your target audience. If it isn’t, then the audience won’t bother to give your brand a second thought. Make sure you clearly outline what your referral program aims to achieve.

    For this, you will need to state how your program works, what is expected of the customers, how they can do it, and everything they can expect in return (incentives/rewards). In simple words, you will need to make sure your Call To Action (CTA) is clear, crisp, concise, and prominent.

    Assess Where And How Referrals Come To Your Business

    Research is an integral part of every business activity. Every business has referrals coming in one way or the other. Therefore, a critical step in building a customer referral program is research and assessing where and how referrals are coming to know about your business or if they know about your business.

    This process should be a combined effort undertaken by everyone responsible for building customer relationships, such as marketing, sales, and support staff. The research includes assessing how the above three are dealing with referrals. An assessment will show your current position in terms of referrals while simultaneously mapping out the scope for improvement.

    Moreover, this research shows you how much a customer is worth. Once you know where your referrals are coming from, you can spend the time monitoring and managing onboarding programs required to break these referrals even.

    Create A Suitable Landing Page

    A referral program comprises a suitable message. But the message is only important if it reaches the designated target audience. For this to happen, you need to have a place wherein your referral program will be available for the audience to read about. This is where you should create a relevant landing page that will explain every aspect of the referral program. Ensure that this landing page is easy to find and is easily accessible from your home page.

    It is beneficial to include a landing page on the website’s primary navigation tab. Up next, optimise your landing page by using SEO techniques such as targeted keywords which will help with the search results. The better you optimise your landing page for SEO, the higher will be the internet traffic on your page.

    Finally, ensure your landing page covers all aspects of your referral program. In simple words, this landing page should explain how the referral program works, what is expected of the customers, how they can utilise the program, and what rewards they are liable to upon successful referrals. It is helpful to include a separate dedicated referral on either side of the page to make the process easier for the customers.

    Choose Your Incentives

    The loyal customers who genuinely like your product are likely to recommend your brand to others without expecting anything in return. However, to improve your customer retention rate, you will need to incentivise these customers, which is exactly where the referral program shines.

    Merely asking your customers to refer your brand to others won’t cut it at times. Therefore, you will need to sweeten the pot by offering some kinds of incentives. These could either be monetary incentives or early-bird discounts on all your product and services. Your incentives will usually rely on the line of work you are in. For example, Oyo Rooms offer a 30% discount on all their existing services for customers who refer other people to their services.

    Incentives come in different forms and shapes. They can be paid out directly as cash, or you can be creative with it. You can opt to offer discount coupons, a rewards card, gift cards, exciting vouchers, or any other relevant items you deem fit.

    All these can be sent out to your customers as a gesture of appreciation for their referrals. Know that these referral programs brought in the best results when the one sending out the referral and the referred both receive something.

    Spread The Word About Your Program

    Now is the time to let the people know about your program. The more people know about what your referral program has in store for them, the better it will be for your business. If you have a newly devised customer referral program, you will need to spread the word through emails, newsletters, and social media.

    Moreover, all your customer interactions should have mentioned your referral program. Some of the prominent ways of letting people know about your referral program are,

    • CTA on all company banners and websites.
    • Mentions of your referral program are everywhere in your customer emails and company newsletters.
    • Direct your customers to the referral page every time they make a purchase.

    You will need to spend a considerable amount of time at the start to spread the word. But once your program is up and running, you can cut back on the messaging. Note that mentions of your referral programs should always be active on your company’s website and should be included either in the emails or the newsletters.

    Tracking And Monitoring The Program’s Effectiveness

    Once your referral program is up, then it is time to start monitoring from time to time. You must monitor every customer in your customer referral program. Ideally, these are things you need to monitor carefully,

    • Who is being referred?
    • Who is referring?
    • Has the referred customer taken advantage Of the program?
    • Has the referring customer received their respective incentive?
    • How long did it take for the referral to reach the referred person?
    • What more needs to be done to touch base with both the referred and referring customers?

    There could be unexpected circumstances that can, at times, affect your program. Tracking your program from time to time will make you aware of such things. The longer your program runs, the larger data set you will have. All this data will eventually help you better understand your average customer. Moreover, it will also tell you which aspect of your program needs work.

    Conclusion

    You’re more likely to trust a brand that has come in as a recommendation from your friend instead of as an advertisement. All research ultimately hints that people are most likely to trust their friends and family recommendations above all other marketing and advertising channels.

    Every referral program has the potential to create a never-ending cycle of word-of-mouth marketing. Given the dynamics of marketing, the modern-day market demands an efficient marketing system, and this is where a strong customer referral program can lead to maximum lead generation.

    FAQS

    What is the strategy you use to increase customer referrals?

    Provide exceptional customer service, offer incentives, and encourage your customers to share your referral program on social media.

    What is the best referral program?

    GetResponse – $30 account credit per referral, Dropbox – Up to 32 GB per referral, Fiverr – Up to $100 per referral, and Chase Bank – $50 per referral are some of the best referral programs.

    How effective are referral programs?

    The customers acquired through referral programs have a 37% retention rate.

  • Zomato Hiring Through Referrals Only? Here’s Why

    Zomato is a startup that took the food delivery business to greater heights. It not only delivers food but also provides details, menus, and customer reviews of a restaurant.

    The startup made the food delivery convenient, affordable, reachable, and reliable. It is now India’s most tried and trusted platform for at-home food services.

    Being a successful startup, it attracts various professionals to its workstation. Be it a fresher or an experienced professional, everyone would love to work and learn at Zomato.

    Getting hired at Zomato however, is not a piece of cake. Recently, Zomato has made clear that it hires its employees only via referrals. This means that one cannot directly apply but only with a referral of an already employee.

    Zomato- India’s Most Trusted Food-Delivery Platform
    How Does Zomato Work?
    Work Culture at Zomato
    How Zomato Hires its Employees?
    What is Referral Hiring?
    Why Zomato Hires Through Referrals?
    FAQ

    Zomato- India’s Most Trusted Food-Delivery Platform

    Zomato is a startup that provides online services of food delivery. It functions in collaboration with the Indian restaurants to serve the customers.

    The startup is well-established and has also entered the unicorn club in 2018. The Indian borne company has now various competitors like Swiggy, Uber Eats, etc. But it continues to occupy a huge place in markets and the customers’ hearts.

    Foundation

    The food-tech startup was founded in the year 2008. There are two founders of the platform- Deepinder Goyal and Pankaj Chaddah. At present, Deepinder is the CEO of Zomato.

    Headquarter and Operating Areas

    The headquarters of the startup is in Gurugram, India. Zomato serves in almost every city of India now. Apart from India, the company has now expanded its services worldwide. The other operating countries include- Sri Lanka, South Africa, The United Kingdom, Qatar, The Philippines, etc.

    How Does Zomato Work?

    Zomato in simple words offers suggestions and takes orders from the customers. It acts as a bridge between the customers and the food stations.

    Firstly, a customer opens the app or website and can browse various food stations. Then they can place an order at any particular restaurant. When the restaurant receives the order, it starts prepping the meal. After that, the Zomato delivery partner comes to pick up the order. The order then reaches its home.

    The customer makes the payment and can also share their reviews. Zomato takes a commission from the restaurants for this. In this way, it helps the customers get their favourite meals at ease.

    Work Culture at Zomato

    Zomato offers a professional, learning, and friendly work culture. It is like an ideal working condition for any employee.

    Working at Zomato is great but it is not everyone’s cup of tea. It demands a strong mindset and dedication beyond the 9 to 5 regime. The employees are required to give in their efforts at odd hours and sometimes even on holidays.

    After all, a company so big does need dedication beyond the usual for successful functioning. The best quality about Zomato is, it doesn’t hide its culture. An employee survey was conducted about the working conditions. The result of the survey came on Zomato’s blog and its Twitter handle.


    How Zomato Hires its Employees?

    Zomato Careers Page
    Zomato Careers Page

    Zomato is a tech-based startup. It involves various processes behind its successful functioning. It is not a one-man show to run. It needs a trusted and efficient team.

    There are many fields of work at Zomato. These include- marketing, engineering, designing, advertising, etc.

    In recent times, Zomato declared that it will hire employees only through referrals. It means one cannot give a direct interview on their own. You cannot go to a job portal, apply for a role and bag an interview from there.

    To get in as a professional in Zomato, a person needs a referral from an employee at Zomato. Since the Zomans (employees at Zomato) do not give a referral to everyone, the hiring gets limited. This makes it difficult for various professionals to apply at Zomato.

    What is Referral Hiring?

    Referral hiring is a type of recruitment process of a company. In this, the employees of a company take part in the recruiting process.

    Under this method, the already employees of the company share job vacancies in their company. They share this within their network. Then they provide recommendations to certain candidates who apply. In this way, the hiring process becomes network-based rather than open to all.

    Why Zomato Hires Through Referrals?

    Zomato laid off various employees during the harsh conditions of the pandemic. Now, the company is reviving its employee base at a slow pace. The catch is that the company now hires its technical professionals, product teams, marketing, legal professionals only via referrals.

    Zomato is hiring via referrals from the Zomans to make sure they get the right employees.

    • The company faced losses during the pandemic. This made the company lose its employees as there was not much work for them. So, to keep a check on depreciation rate is also a reason that Zomato hires through referrals.
    • Another major reason includes establishing a simple and clear hiring process. Hiring through referrals means no extra rounds of interviews for the candidates. It saves the company time and effort.
    • Hiring through referrals helps Zomato to focus on the distinctive qualities of candidates. This helps to get the best and the most efficient professionals in the team.
    • This helps Zomato have direct and easy access to the best talent. It makes the process trustworthy because the talent is acquired by their employees.
    • By hiring through referrals Zomato cuts the time and cost of sourcing, screening, negotiation, and coordination.

    Thus, Zomato has decided to make its best team only through referrals.

    Conclusion

    Zomato since its start has come far and made great progress. With its tremendous growth, it is not only customers’ favourite but also an ideal workstation for professionals.

    The company has now made it super clear that they will hire only through employee referrals. The company has laid down on their website that they don’t accept job applications. So, if you know someone at Zomato, reach them and send your attractive application to them.

    Even if you don’t know someone, it’s time to build up your network and connections. With a great skillset, mindset, and networking, you can try to get into this successful startup.

    FAQ

    How do you get selected in Zomato?

    Zomato conducts a series of rounds to select a candidate, Resume Shortlisting, Written Round, Group Discussion, Technical Rounds, HR Round. After the pandemic, Zomato has started hiring through referral only.

    Who owns Zomato?

    Founder and CEO, Deepinder Goyal owns Zomato.

    How does Zomato recruit?

    Zomato has started hiring via referrals after the pandemic to ensure they get the right people.

  • How To Build A SaaS Referral Program? – A Stepwise Guide

    SaaS referral programs are interesting to build and at the same time some amount of effort is also required. However, there is a way to build a SaaS referral program which you can follow. But, before moving on to building programs one should be thorough about the basics of it.

    With the simple process given below, you can try building a SaaS program for yourself. Whether it is a business or for any other purpose it will make your work much easier.

    Steps To Build A SaaS Referral Program?
    Step 1. Customers Should Be Motivated To Share Your Product Or Service
    Step 2. Know What Your SaaS Referral Program Should Be About
    Step 3. Decide Your Incentive
    Step 4. Choosing The Right Referral Tool
    Step 5. Outlining Terms and Conditions
    Step 6. Promoting Your SaaS Referral Program
    Step 7. Track Your Results
    Conclusion
    FAQs

    Building a Referral Programs Effectively

    Steps To Build A SaaS Referral Program?

    Step 1. Customers Should Be Motivated To Share Your Product Or Service

    Satisfied and Happy Customers
    Satisfied and Happy Customers

    Satisfied customers are the reason for a business or a service to sustain and flourish in the market. So, your business or your service should satisfy them and let them share about your business with others. But, how does this contribute to building a successful SaaS referral program?

    Well, you should have the perfect business to attract customers and customers should be happy with your service. Incentives and rewards do attract customers but customers will not refer your SaaS product to their personal network until and unless they are satisfied with your service.

    You can start by conducting research or online reviews so that you gain some data about what customers think about your product. By doing this you will be able to gain in-depth data and accordingly, you can take necessary actions.

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    Step 2. Know What Your SaaS Referral Program Should Be About

    Do not be confused because this is something almost similar to an elevator pitch. An elevator pitch is something that you propose an idea in front of someone within 20-30 seconds. Similarly, your referral program should be something that should grab the attention of the customers.

    However, you should try to keep your referral messaging short and to the point. Given below are some examples that you can try out.

    • Try to get 16 GB of free space by inviting your friends to Dropbox
    • Also do not forget to invite friends on Evernote
    • Refer as many friends as possible so that you can earn rewards

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    –

    Step 3. Decide Your Incentive

    Provide incentive to customers to make them happy
    Provide incentive to customers to make them happy

    Businessmen would want customers to share their products with as many people as possible. But, this does not happen in the real world. This is when you decide to give incentives that will make your referral program much easier.

    Do not go for incentives that will make the customers uninterested and boring but try to bring something new and catchy to make customers share your product. Given below are some ideas that you can try out.

    • 50% discount on your next bill
    • Free upgrade (premium version)
    • Cash credits (example $50 to offset next bill when a friend signs up)

    Step 4. Choosing The Right Referral Tool

    There are several tools that you may come across for referral marketing. Most of these tools are great but you should find out the most suitable one for you. Tools are used to set up programs manually and this helps a lot. But, in order to track down the effectiveness of your program tools are necessary for doing the job. Some tools that you can try considering are Growsurf, ReferralHero, and Viral Loops.


    Try Impact for Your SaaS Referral Program

    Step 5. Outlining Terms and Conditions

    Terms and conditions for SaaS referral program
    Terms and conditions for SaaS referral program

    It is important to make certain conditions while creating a SaaS referral program so that bases are covered. Customers will be looking at it and they will see whether you are ready to make referral bonuses. If a referral done by a person has been done successfully then the person can turn into a customer.

    Other than these you would also want to make sure to specify the people who are eligible for referral bonuses. People should know beforehand about the offers that you want to make to them.

    Step 6. Promoting Your SaaS Referral Program

    Building a SaaS referral program successfully is not the end of it. There is something that you need to do and that is ‘PROMOTIONS’. You can take the help of social media to promote your referral program so that a large number of people will know about it.

    There are several ways you can promote your referral program. For example, given below are some methods you can use.

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    Step 7. Track Your Results

    Without tracking the results you will not be able to judge your growth. Therefore, it is important to track and as well as to measure your results. First of all, you have to think about how you can track your results. You can take the help of some popular metrics systems for tracking.

    Some of the most popular metrics include the following things.

    • Percentage of people who have become referrers
    • The percentage of the numbers of referrals sent
    • Conversion rates like conversion of sign-ups through referrals

    There are many more metrics that you should be able to think of based on your goals and targets. Make sure that your goals and target are met because that is what you have been working for.

    Conclusion

    In the end, you need to make sure that the referral program that you created is a success. Success should be in any senses not just focussing only on one thing. The next thing after building a SaaS referral program you should try out advanced level techniques for referring your services and products.

    FAQs

    What are the four elements that I should consider while building a referral program?

    The four elements that you should consider are:

    • Offers
    • Communication
    • Execution
    • Supportive Programming

    How to create an effective referral?

    There are various ways that you can create a referral quite effectively. Focus on what the customers would want and accordingly, you can drive them to make your referrals effective.

    What are the examples of SaaS referral programs?

    Some of tools for SaaS referral programs are:

    • Dropbox
    • Evernote
    • Shoeboxed
    • Notion
    • Drift