Reebok, the powerhouse brand in the world of sports and fitness, has been a trailblazer for many years. From its iconic sneakers to its innovative apparel, Reebok has been a consistent source of inspiration for athletes and fitness enthusiasts alike. With its cutting-edge technology and commitment to fitness, Reebok has established itself as a brand that empowers and inspires people to push their limits and achieve their goals.
Reebok’s history is a testament to the power of passion and perseverance. Established in 1958 in Bolton, England, the brand has gone through numerous transformations to become the global powerhouse it is today. From designing some of the earliest spiked running shoes to introducing iconic sneakers such as the Classic Leather and the Freestyle, Reebok has consistently pushed boundaries and challenged the status quo. Reebok’s history is a reminder that with hard work, determination, and a relentless pursuit of excellence, anything is possible.
In this essay, we will dive into the world of Reebok and explore the bold and captivating marketing strategies that have made it a global phenomenon.
Reebok’s target audience is primarily made up of active individuals who are passionate about fitness, sports, and an active lifestyle. The brand caters to a wide range of consumers, from professional athletes to everyday fitness enthusiasts. Reebok’s products are designed to meet the needs of people who want to look and feel good while pushing themselves to achieve their fitness goals. The brand’s focus on technology, performance, and innovation makes it particularly attractive to consumers who are serious about their fitness and demand high-quality products. Additionally, Reebok has a strong appeal to younger generations who value individuality, self-expression, and authenticity.
Reebok’s target audience is anyone who wants to lead an active and healthy lifestyle and is looking for products that can support them in their pursuit of fitness and wellness.
Reebok Net Sales
Reebok Marketing Mix
Reebok is a well-known brand in the sportswear industry that has been providing quality athletic shoes, apparel, and accessories to athletes and fitness enthusiasts for decades. One of the reasons for the brand’s success is its well-planned marketing strategy that focuses on the four Ps of the marketing mix: Product, Price, Promotion, and Place. Reebok’s marketing mix has been designed to cater to the specific needs and preferences of its target audience, ensuring that its products remain relevant and appealing to customers.
Let’s take a closer look at the marketing mix of Reebok and how it has helped the brand to establish a strong position in the competitive sportswear market.
Reebok Marketing Mix
Product Mix
Reebok has a diverse product mix that includes athletic footwear, apparel, and accessories for men, women, and children. The brand’s product range covers a wide range of sports, including running, basketball, football, and CrossFit, among others. Reebok’s product mix is designed to cater to the specific needs and preferences of its target audience. For example, the brand’s running shoes feature advanced cushioning and support systems for long-distance running, while its basketball shoes are designed for maximum grip and stability on the court. Reebok’s product mix also includes a variety of apparel, such as shirts, shorts, leggings, and jackets, which are made from high-quality materials that offer comfort and durability during workouts.
Additionally, the brand’s accessories, such as backpacks, hats, and socks, complement its apparel and footwear lines, providing customers with a complete sportswear solution. Reebok’s product mix is diverse and comprehensive, catering to the needs of customers with different preferences and sporting interests.
Price Mix
Reebok’s price mix is designed to be competitive with other sportswear brands in the market while also reflecting the quality of its products. The brand offers a range of prices for its products, catering to customers with different budgets. For example, Reebok’s entry-level running shoes are priced affordably, making them accessible to customers on a budget, while its premium range of shoes with advanced features and technology is priced higher.
Similarly, the brand’s apparel range offers a variety of prices, depending on the material and design of the clothing. Reebok also offers discounts and promotions throughout the year, such as seasonal sales and discounts for students and military personnel. These promotional offers help the brand attract new customers and retain existing ones.
Reebok’s pricing strategy aims to strike a balance between affordability and quality, making its products accessible to customers with different budgets.
Place Mix
Reebok’s place mix refers to the distribution channels and locations where their products are made available to consumers. Reebok has a multi-channel distribution strategy, including physical and digital retail channels. Reebok products are sold through a combination of company-owned stores, franchised stores, third-party retailers, and eCommerce platforms. The company has a global presence, with a strong focus on key markets such as North America, Europe, and Asia.
In addition to traditional retail channels, Reebok also partners with fitness studios and gyms to promote its products and create unique experiences for customers. Overall, Reebok’s place mix is designed to provide customers with convenient and accessible options for purchasing their products, while also creating opportunities for brand engagement and community building.
Promotion Mix
Reebok uses a mix of traditional and digital advertising, personal selling, public relations, sales promotion, and direct marketing to reach its target audience and promote its products. The company collaborates with popular athletes and fitness influencers, trains sales associates to provide product information and build relationships with customers, sponsors sports events, and engages with customers on social media. Reebok uses sales promotions and loyalty programs to incentivize customers and collects customer data to personalize its marketing messages and offers.
The marketing mix of Reebok has been a key factor in the success of the brand. By effectively leveraging the four P’s of marketing, Reebok has been able to differentiate itself from its competitors and build a loyal customer base. Reebok’s marketing mix has enabled it to effectively meet the needs of its customers while achieving its business objectives.
Reebok, the legendary sportswear giant, has ruled the industry for decades, thanks to its brilliant marketing strategies. From innovative product launches to clever celebrity endorsements, Reebok has always kept up with the changing market trends and customer demands. Its brand identity and cutting-edge products have made it stand out from the rest. Let’s delve deeper into the winning marketing strategies used by Reebok.
Product Innovation
Reebok has always focused on product innovation to stay ahead of its competitors. The company introduced new products, such as ZigTech and Fast Flexweave, with advanced technology and features that have helped Reebok differentiate itself from other sportswear brands.
Reebok Celebrity Endorsements
Reebok Celebrity Endorsements | Cardi B, Gal Gadot
Reebok has collaborated with several celebrities and athletes over the years to promote its products. The brand has worked with names like UFC fighter Conor McGregor, actress Gal Gadot, and rapper Cardi B, among others, to reach a wider audience and build credibility.
Reebok Product Collaborations
Reebok often teams up with designers, artists, and other brands to launch special limited-edition collections. These unique drops create buzz and attract new customers who love exclusive styles. Such collaborations not only keep the brand fresh and trendy but also help Reebok connect with younger audiences and build a stronger presence in the fashion and lifestyle space.
Reebok Retail Presence
Reebok sells its products through retail stores, pop-up shops, and online platforms to reach more customers. By placing stores in malls, busy shopping areas, and popular e-commerce sites, the brand makes sure its products are easy to find and always visible to shoppers.
Sponsorship and Events
Reebok has sponsored several high-profile events and organizations, including the CrossFit Games and the UFC. By sponsoring such events, Reebok has been able to showcase its products to a large audience and build brand recognition.
Digital Marketing
Reebok has also invested heavily in digital marketing to reach a wider audience. The brand has a strong social media presence and has leveraged platforms like Instagram and Twitter to engage with customers and promote its products.
Personalization
Reebok has also embraced personalization as a marketing strategy. The brand allows customers to customize their shoes and apparel through its website, which has helped build customer loyalty and drive sales.
All these marketing strategies have been successful in building a strong brand identity and driving sales for Reebok. The company has successfully leveraged its brand identity and product innovation to differentiate itself from competitors and build a loyal customer base. The brand’s marketing strategies have not only promoted its products but also inspired and empowered individuals to embrace their potential and uniqueness.
Reebok is known for its captivating marketing campaigns that have inspired and empowered its audience. These campaigns have not only built the brand but also resonated with customers on a personal level. Let’s take a look at some of the most iconic campaigns.
Reebok ‘I Am What I Am’ Campaign
‘I Am What I Am’: This campaign celebrated individuality and self-expression. The campaign highlighted athletes, artists, and musicians sharing their unique stories and encouraging others to be true to themselves.
‘Be More Human’: Launched in 2015, this campaign encouraged individuals to unleash their potential and strive towards their goals. The ads and social media posts showcased people pushing their limits while wearing Reebok products.
‘Terry Tate: Office Linebacker’: This humorous campaign, launched in 2003, featured a football player as an office linebacker, tackling employees for breaking office rules. It was an instant hit, increasing brand recognition for Reebok.
‘I̶t̶’s̶ ̶a̶ ̶M̶a̶n̶’s̶ ̶W̶o̶r̶l̶d̶’: In 2001, Reebok released a campaign with the boldest messaging entitled ‘It’s A Women’s World’. The campaign was focused on the power and strength of women. 20 years later, Reebok paid homage to the campaign by launching ‘I̶t̶’s̶ ̶a̶ ̶M̶a̶n̶’s̶ ̶W̶o̶r̶l̶d̶’, a powerful campaign that celebrates fearless women who are defying convention and making their mark in male-dominated fields.
These campaigns showcase Reebok’s values and products in creative and engaging ways. They inspire people to push themselves and embrace their uniqueness. Reebok’s successful marketing campaigns have made it a household name in the sportswear industry.
Reebok’s marketing strategies have proven effective and successful in promoting its brand and products, and they have significantly contributed to its success and position as a leading sportswear brand. By learning from Reebok’s marketing techniques, businesses can gain valuable insights into how to differentiate themselves in a competitive market and connect with customers on a personal level.
So, if you want to take your business to the next level and stand out from the competition, take a cue from Reebok and explore new and innovative ways to connect with your audience.
FAQs
When was Reebok established?
Reebok was established in 1958 in Bolton, England.
Who is Reebok target market?
Reebok’s target audience is anyone who wants to lead an active and healthy lifestyle and is looking for products that can support them in their pursuit of fitness and wellness.
What are Reebok’s marketing strategies?
The winning marketing strategies used by Reebok are:
Product Innovation
Celebrity Endorsements
Sponsorship and Events
Digital Marketing
Personalization
What are Reebok distribution channels?
Reebok distribution channels: brand stores, franchises, third-party retailers, e-commerce platforms, and fitness studio partnerships.
Is Reebok a good brand?
Yes, Reebok is a good brand, known for its quality sportswear, innovative designs, and strong presence in fitness and lifestyle markets.
Who own Reebok?
Reebok is currently owned by Authentic Brands Group (ABG), a U.S.-based brand management company. ABG acquired Reebok from Adidas in early 2022 for approximately $2.5 billion, ending Reebok’s 16-year period under Adidas ownership.
Aditya Birla Fashion and Retail Limited (ABFRL) is a prominent player in the Indian fashion industry and is part of the prestigious Aditya Birla Group. With a rich bouquet of leading fashion brands and retail formats, ABFRL is India’s first billion-dollar pure-play fashion powerhouse. The company has an impressive portfolio of businesses, including Madura Fashion & Lifestyle and Pantaloons, two of the most renowned Indian fashion icons. ABFRL has brought together the learnings and expertise of these two brands to create a synergistic core that will act as the nucleus of the future fashion businesses of the Aditya Birla Group. The company’s commitment to innovation and customer satisfaction has earned it a prominent place in the Indian fashion landscape, and it continues to strive for excellence in all its endeavors.
Aditya Birla Fashion and Retail Limited (ABFRL) is a leading fashion and lifestyle company in India that manages an impressive portfolio of well-established brands. Some popular brands under its umbrella include Louis Philippe, Van Heusen, Allen Solly, and Peter England, which have been around for over 25 years. Each of these brands has a distinct identity and offers a unique range of fashionable clothes, footwear, and accessories to cater to the diverse needs of consumers across the country. ABFRL’s commitment to quality, innovation, and customer satisfaction has helped it maintain a strong presence in the highly competitive Indian fashion market. Below is the Aditya Birla Fashion brands list:
Van Heusen is a renowned brand committed to delivering high-quality products designed, sourced, and produced responsibly. The brand’s history dates back to 1881 when it was founded in Pottsville, Pennsylvania. However, it was in 1919 when Dutch immigrant John Manning Van Heusen was granted a patent for a new process he created that fused cloth on a curve, which marked a significant milestone for the brand.
Today, Van Heusen has established itself as a Heritage Brand that balances classic and modern styles while providing comfort and innovation in everyday essentials. The brand is committed to sustainability and protecting the environment, so it has launched a new line of products made from up to 30% recycled materials, including camp shirts, and 100% recycled materials, including polos and tees. The Higg Index played a significant role in helping Van Heusen make better design and material choices, ensuring their products are fashionable and environmentally friendly.
Peter England
Aditya Birla Clothing Brands – Peter England
Peter England is a renowned brand that has been manufacturing traditional British shirts since its establishment in 1890. In its early years, the brand gained recognition as a significant supplier to the British Military. Today, the brand has evolved and is split between two owners, the M2C2 Group from the UK and the Aditya Birla Group from India. Both businesses operate independently, catering to different marketplaces with distinct product ranges.
Despite its evolution, Peter England maintains a current and innovative design philosophy. The brand offers a full range of products, including excellent shirts and fantastic customer service, through its dedicated website launched in 2017. Customers can buy from either of the brand owners with confidence, thanks to the brand’s commitment to quality and customer satisfaction.
Peter England’s success is attributed to its ability to remain updated with the latest fashion trends and closely follow the market and customer demands. This allows the brand to bring new and exciting products much earlier than its competitors. Hence, Peter England has become a reliable and trustworthy brand that customers can rely on for their fashion needs.
Louis Philippe
Aditya Birla Clothing Brands – Louis Philippe
Launched in 1989, Louis Philippe is an Indian brand of men’s apparel and is known for representing their style and status. The name is the first brand to introduce international fashion trends, experimenting with different weaves in fabric, offering seasonal collections, and establishing a widespread clothing range, including trousers, suits, blazers, and accessories. Named after Louis Philippe, King of France, from 1830 to 1848, the brand is one of the largest apparel brands in India as of 2018. Louis Philippe has constantly innovated and ensured that for every occasion, the consumer wore a readymade garment; it had ‘nothing but the best’ in its product offering. It has always stretched the price value equation in favor of the consumer. It identifies each possible occasion of its consumer and offers ‘Nothing but the best’ in merchandise.
The history of Allen Solly dates back to 1744 when William Hollin established it, and Co. Ltd. Madura Garments acquired the brand in the 1990s, further increasing its popularity. Aditya Birla Group took over Allen Solly in 2001, further accelerating the brand’s growth. In 2002, Allen Solly became the first Indian brand to introduce work fashion for women. It was widely welcomed by working women across the country, and it now had a reliable brand that catered to their fashion needs.
Allen Solly is a brand that has had a significant impact on the dressing styles of Indian officials. It is widely recognized as the pioneer in bringing the semi-formal fashion revolution to the Indian market, which has left a lasting impression on the youth and professionals alike. In recent years, the brand has continued to progress rapidly, becoming one of the fastest-growing brands in India.
Van Heusen Innerwear
Aditya Birla Group Clothing Brands – Van Heusen Innerwear
Van Heusen Innerwear has made quite a name since its launch and has emerged as a significant player in the mid-premium segment. Despite being a new entrant in the market, the brand managed to hold its own against established competitors, thanks to its focus on fashion and innovation, coupled with technologically superior quality products.
Van Heusen Innerwear offers various products catering to different needs and preferences. For those who prefer classic styles, the brand offers a range of elevated everyday essentials with timeless design aesthetics and functional finishes. The platinum range, on the other hand, is designed for those who seek premium underwear made of superior fabrications. The signature range is for those who want to make a statement with fashionable underwear that can be flaunted.
But that’s not all. Van Heusen Innerwear also offers an active range of sports innerwear that is function-driven and made with superior performance fabrics, such as 100 percent mesh and neon accents. Whether hitting the gym or playing sports, this range is designed to keep you comfortable and performing at your best.
The Collective
Aditya Birla Clothing Brands – The Collective
The Collective is a one-of-a-kind, super-premium retail concept offering an extensive and exclusive range of high-end fashion brands housed under one roof. With over 100 of the world’s leading fashion brands on offer, The Collective provides a unique perspective on personal style for each individual. The store features a comprehensive range of apparel options, including formal, semi-formal, casual, denim, and activewear, from iconic brands like Armani Jeans, Armani Collezioni, Versace Collection, Versace Jeans, Hugo Boss, True Religion, Vivienne Westwood, Lagerfeld, McQ Alexander McQueen, and many more.
In addition to the apparel collection, The Collective boasts an extensive range of accessories that can be mixed and matched to create the perfect ensemble. The accessory brands include celebrated names such as Love Moschino, Tateossian, Michael Kors, Lulu Guinness, and many more. You can complement your outfit with a wide range of fashion watches, cufflinks, shoes, ties, belts, leather products, jewelry, and sunglasses, all meticulously curated to cater to individual tastes and preferences.
Forever 21
Aditya Birla Fashion Brands – Forever 21
Forever 21 is a popular fast-fashion retailer with a global presence, headquartered in Los Angeles, California, United States. The company was initially founded as a small store named Fashion 21 in Highland Park. Since then, it has expanded its reach to various countries worldwide.
In the summer of 2022, Forever 21 took another significant step towards expanding its operations by opening a new flagship store in India. Aditya Birla Fashion and Retail, a leading fashion company in India, licenses this particular store. The store is expected to offer various trendy clothes and accessories to cater to the Indian market’s ever-growing fashion needs.
Apart from the flagship store, Forever 21 already operates 12 brick-and-mortar stores across India. It also sells its products online through Myntra, a popular online fashion portal in India. The company’s dedication to providing affordable yet fashionable clothing has made it a go-to brand for many fashion-conscious individuals in India.
In August 2017, Aditya Birla Fashion and Retail brands forged a multi-store retail and eCommerce license agreement with the globally renowned fashion giant American Eagle Outfitters Inc. American Eagle Outfitters has been revolutionizing the fashion industry since 1977, focusing on catering to young, trend-setting fashion enthusiasts. As reflected in its designs, the brand has always celebrated individuality, freedom, and self-expression. Each AE jeans is a blank canvas for self-expression, providing a foundation for creating any look. With its representation of American youth culture and casual American style, the brand caters to all young people looking to express themselves and their individuality through fashion. These youths are not just trend followers; they are trendsetters. With their unique sense of style, they have the power to create fashion trends that others can only aspire to follow.
Reebok
Aditya Birla Fashion Brands – Reebok
Reebok International Limited is a well-known American brand that produces high-quality fitness footwear and clothing. Authentic Brands Group currently owns it. It was first established in England in 1958 as a companion company to J.W. Foster and Sons, a sporting goods company.
One of Reebok’s most impressive innovations is the Liquid Factory technology developed by the Reebok Future Innovation House. This technology utilizes a robot to extrude liquid polyurethane and “draw” shoe components without traditional shoe moulds. This allows for greater flexibility and customization in manufacturing, resulting in shoes that fit better and perform better.
In 2021, the Indian and Southeast Asian distribution and manufacturing rights for the Reebok sports brand were acquired by Aditya Birla Group. This move has expanded Reebok’s reach and influence in these regions, allowing more people to access and enjoy their high-quality products.
Ted Baker London
Aditya Birla Fashion Brands – Ted Baker London
Ted Baker is a well-known British clothing retail company established in 1988 in Glasgow, Scotland. Over the years, the brand has expanded globally with more than 500 shops and concessions. Ted Baker London is a fashion and lifestyle brand that elevates everyday Britain by incorporating gleaming details into its designs. The brand aims to offer high-quality clothing and accessories with a quirky and fun British sense of humor. The collection perfectly blends traditional and modern fashion, reflecting popular culture with a touch of style and humor.
The menswear merchandise of Ted Baker London celebrates fashion and the contemporary British spirit. The collection is designed to appeal to men who desire high-quality clothing that is both stylish and comfortable. The quirky and fun designs reflect the brand’s unique sense of humor.
The womenswear line of Ted Baker London is a fresh and feminine mix of exquisite European elegance with London flair, emphasizing surface decoration. The brand’s designers aim to create designs that are both sophisticated and fun, with a focus on attention to detail. The collection is designed for women who want to feel confident and stylish, whether dressing up for a special occasion or dressing down for a casual day out.
Hackett London
Aditya Birla Fashion Brands – Hackett London
Hackett Limited is a well-known British retailer offering its customers multi-channel clothing options. Jeremy Hackett and Ashley Lloyd-Jennings established The company in 1983 in London, England. Initially, Hackett Limited started as a small stall on London’s Portobello Road, where the founders began creating their garments by blending traditional styles with modern cuts. This unique style was perfect for those who wanted to experience Savile Row without the associated costs. Over the years, the brand has grown from strength to strength. It has become a leading provider of traditionally inspired menswear. Hackett Limited boasts a dedicated global following and has over 160 stores in more than 30 countries. The company offers various specific tailoring lines to cater to the particular needs of its customers.
In 2012, Hackett Limited formed a 50:50 joint venture with Madura Fashion and Lifestyle, owned by Aditya Birla. This strategic partnership targeted India’s luxury menswear fashion market. Today, the brand inspires men worldwide with its unique and timeless fashion offerings, backed by a rich legacy of excellence and craftsmanship.
Ralph Lauren Corporation is a prominent American fashion company founded in 1967 by the legendary fashion designer Ralph Lauren. With its headquarters in the bustling city of New York, the company produces a wide range of products that cater to different market segments, from mid-range to luxury. Ralph Lauren is renowned for its exquisite marketing and distribution of products in four categories – apparel, home, accessories, and fragrances. The company’s flagship brand, Polo Ralph Lauren, has enjoyed massive success, and its other brands include mid-range, sub-premium, and premium labels, up to its highest-priced luxury Purple label apparel. Ralph Lauren’s clothing line has significantly influenced fashion trends, and its attention to detail, satisfactory quality, and timeless design have made it a favorite among many fashion enthusiasts.
Simon Carter London
Aditya Birla Brands – Sion Carter London
Simon Carter Ltd. is a renowned British fashion design company specializing in men’s accessories and menswear. It was founded in London in 1985 by its eponymous director, Simon Carter. The brand is celebrated for its unique and playful designs that celebrate the spirit of eccentricity and curiosity.
One of Simon Carter’s notable designs is the ‘Aspirin cufflink’, created in 1995. The cufflink features a small screw-top container that is similar in size to a headache pill. The design was so innovative and creative that Simon Carter was dubbed “The King of Cufflinks” by Absolute magazine, a Brighton-based publication.
Since its launch in London in 1985, Simon Carter has gained a massive following, including the Royal Family, who are among its admirers. In 2017, ABFRL brought the brand to India, where it has continued to grow and excite fashion enthusiasts. The Simon Carter menswear collection is a playful mix of prints and colors, with designs inspired by Simon’s adventures with his pet dog, Gervaise. The brand’s retail identity has also been recognized, winning several awards. With its exuberant merchandise and exciting journey in India, Simon Carter is a brand that continues to captivate its followers and cement its place as a leader in the world of fashion.
Jaypore is a highly regarded ethnic brand that has gained popularity for its exceptional range of artisanal products from India. The brand has been dedicated to making some of the most beautiful Indian products accessible to customers worldwide. Jaypore is committed to preserving and reviving authentic Indian products well-suited for a modern lifestyle. The company sources products from over 70 craft clusters and meticulously curates exquisite collections prominently showcased on its website. The brand’s products are now available in 20 stores across several major cities in India, including Delhi, Bangalore, Mumbai, Pune, Indore, Kerala, Lucknow, Ahmedabad, and Hyderabad.
The brand has earned high respect and reputation quickly, thanks to its handpicked curations and differentiated products. Jaypore has become India’s leading destination for craft-based artisanal goods. The brand’s products are shipped worldwide, catering to a global audience that values Indian craft and heritage.
Tasva
Aditya Birla Brands – Tasva
Tasva is a fashion label created in collaboration with ABFRL and Tarun Tahiliani, one of India’s most renowned fashion designers. The label aims to make Tahiliani’s unique style accessible to a broader range of fashion enthusiasts. For the first time, the designer has ventured into translating his vision for a larger audience of wearers who share his deep passion for Indian hues, silhouettes, and drapery. The pricing of the garments is incredibly affordable, making it possible for people to own an authentic Tahiliani original at a price point that was previously unimaginable.
Tarun Tahiliani is known for his expertise in infusing Indian craftsmanship and textile heritage into a tailored silhouette. At Tasva, he brings his immense understanding of fit, fabric, and fashion to the fore, allowing people to experience the magic of his designs first-hand. The label is a celebration of Indian fashion and culture, and it reflects Tahiliani’s vision of creating timeless pieces that are both elegant and contemporary. Aditya Birla Fashion and Retail has strategic partnerships with designer Tarun Tahiliani.
Marigold Lane
Aditya Birla Brands – Marigold Lane
Marigold Lane is a famous Indo-western brand that understands the needs and preferences of the modern Indian woman. This brand offers refined ethnic fusion apparel that perfectly reflects the unique and multi-dimensional personality of independent Indian women. The collection boasts an elegant mix of contemporary silhouettes, vibrant prints, and elevated fabrics that cater to the evolved style sensibility of today’s women. Each design story from Marigold Lane is carefully crafted with a different aesthetic, drawing inspiration from art, architecture, and cultures across the globe. The brand offers a premium outlook with novelty in artistry and carefully chosen fabrics that elevate the overall look and feel of the apparel.
Marigold Lane is more than just a brand. It is a complete women-centric take on ethnic fashion that aims to change the old and boring narrative with fresh experiential shopping full of zest. The first Marigold Lane store has been designed to make an empowering statement, creating an environment where women can feel comfortable, confident, and beautiful.
Sabyasachi Mukherjee, a renowned Indian fashion designer, was born on 23 February 1974 in a middle-class Bengali family. Since his childhood, he has had a keen interest in handicrafts and craftsmanship. The ace designer Rohit Khosla was inspired by his inclination towards design and fashion. In 2005, Sabyasachi debuted in Bollywood as a costume designer for Sanjay Leela Bhansali’s film “Black,” which earned him the National Award for Best Costume Designer for a Feature Film.
Sabyasachi’s love for Indian handlooms led him to bring the best of Indian threadcraft and designs to the forefront. He has successfully built a brand that is truly Indian at heart and global at scale. His unique and elegant designs have made him a favorite among Indian brides, and his fans have coined the term “Sabyasachi Bride” for women who aspire to wear his creations on their special day. Sabyasachi’s contributions to the fashion industry have been remarkable. He has revived traditional Indian textiles, including Benarasi weaves, Kanjeevarams, and Chikankari, and has given them a contemporary twist. His designs reflect a perfect blend of traditional and modern aesthetics, making them timeless and appealing to people of all ages and cultures.
Shantnu and Nikhil
Aditya Birla Fashion Brands – Shantnu and Nikhil
Shantnu & Nikhil is a renowned Indian Couture label founded by two brothers, Shantnu Mehra, and Nikhil Mehra, in 2000. Recently, Aditya Birla Fashion and Retail Limited (ABFRL) acquired a majority stake of 51 percent in Finesse International Design Private Limited, the parent company of this luxury fashion label, in a 60-crore deal. Over the last two decades, Shantanu and Nikhil have brought a refreshing perspective to the Indian fashion industry by blending the richness of vintage India with the modern celebratory spirit of the country. Their brand philosophy revolves around inclusivity, gender fluidity, and offering sartorial choices that challenge the conventional norms of bridal wear.
This belief has created the foundation of the Shantnu & Nikhil philosophy, which has redefined the Indian fashion narrative. With ABFRL’s partnership, the label aims to take its unique blend of traditional and contemporary fashion to a global audience and reinvent the conversations around luxury wear. Shantnu & Nikhil’s journey as a brand has been marked by progressivism and distinctiveness, which has made it one of the most sought-after couture labels in the country. With ABFRL’s backing, Shantnu & Nikhil are poised to take Indian fashion to new heights and set new benchmarks in the industry.
Masaba
Aditya Birla Fashion Brands – Masaba
House of Masaba is a proud diffusion label in India that takes pride in its Caribbean heart. The brand was established in 2009 by Masaba Gupta to blend two diverse cultures and thoughts to create unconventional motifs and prints that can transform everyday mundane items into something whimsical and extraordinary. The label’s fusion of Masaba’s cultural identity with her aesthetic has given a whimsical twist to the modern style.
House of Masaba caters to women across all age groups and body types with fuss-free and unique silhouettes that are not restricted to any specific size or stereotype. It is a diffusion line that has made its mark in resort wear and destination weddings. The brand’s signature colors, motifs, and aesthetics have found their way into collaborations across all product categories. Over the years, the brand has expanded into Menswear, Fashion Jewellery, Swimwear, and Beauty.
The partnership with ABFRL brands aims to create a young, aspirational, and digital-led portfolio across the affordable luxury segment in the fashion, beauty, and accessory categories. The idea is to offer something for everyone and cater to the needs of people who want to indulge in luxury at an affordable price. With House of Masaba, customers can expect unique silhouettes, quirky prints, and vibrant colors that are sure to make a statement.
Style Up
Aditya Birla Fashion Brands – Style Up
Aditya Birla Fashion and Retail (ABFRL) recently introduced a new chain of value fashion stores called Style Up. These stores offer a wide range of ethnic and Western clothing and accessories for men, women, and children, catering to the needs of all age groups. Style Up’s primary focus is to provide its customers with affordable yet high-quality fashion clothing.
One of the most attractive features of Style Up is that they regularly update their merchandise to offer their customers something new and fashionable for every occasion. The chain targets shoppers in small cities across India, providing them with an excellent opportunity to access the latest fashion trends without traveling to bigger cities. The stores are typically large format, covering an area between 6,000 sq ft to 8,000 sq ft. This ensures that customers can browse various products in a spacious and comfortable environment. The chain’s focus on quality and regular product updates make it an excellent choice for those who want to stay up-to-date with the latest fashion trends.
TMRW
Aditya Birla Fashion Brands – TMRW
TMRW is a unique “House of Brands” venture powered by technology and backed by the Aditya Birla Group. With over 50 years of experience building successful businesses and beloved brands, the Aditya Birla Group is known for creating long-lasting and memorable consumer products. TMRW’s ultimate goal is to accelerate brands that cater to every aspect of consumers’ lifestyles. The venture is focused on empowering fashion and lifestyle brand founders by providing them with cutting-edge technology and innovative designs tailored to their target audience‘s needs and preferences. TMRW believes in creating brands that are not only aesthetically pleasing but also functional and responsive to consumers’ needs. With a passion for innovation and a commitment to excellence, TMRW aims to revolutionize the fashion and lifestyle industry through technology, creativity, and consumer-centric design.
Pantaloons
Aditya Birla Fashion Brands – Pantaloons
Pantaloons, a famous fashion brand, began its journey in 1997 under the Future Group, with Kishore Biyani at the helm. It was initially incorporated as Manz Wear Private Limited and underwent a series of name changes before being rebranded as Pantaloons Retail Limited on July 7, 1999. Later, the brand was acquired by the renowned Aditya Birla Group.
Pantaloons has established itself as a go-to destination for fashion-savvy and style-conscious individuals, especially the trendsetting millennial customer of today, who is confident, expressive, and always looking for something new and exciting. With a vast collection of over 200 world-famous brands, the brand offers various styles across categories and occasions.
Pantaloons’ vast collection of trendy clothing, accessories, and footwear caters to the ever-evolving fashion needs of its discerning customers. With a focus on quality, comfort, and affordability, the brand provides its customers with everything they need to enhance their clothing style. In summary, Pantaloons is a playful and youthful fashion destination that inspires you to express your unique style with confidence and flair.
Fred Perry is a British brand renowned for its distinctive and stylish sport and casual fashion label, founded in 1952. The brand was named after Frederick John Perry, a legendary tennis player and one of the founders. The brand has earned its place in the fashion industry and has become famous for its polo t-shirts, which have been the epitome of style since the 1950s.
What sets Fred Perry apart is its ability to create stylish, well-fitted sports outfits, making it a fashion label that introduces practical, well-fitted sports outfits to the fashion world. The brand has achieved the perfect blend of sportswear and street fashion, making it a go-to brand for fashion-conscious individuals who want to look good while staying comfortable and active.
Fred Perry’s iconic laurel wreath logo has become a symbol of style and quality, and its clothes are worn by people worldwide. The brand’s product range has expanded to include a wide range of sportswear, casual wear, and accessories that cater to every individual’s fashion needs. From classic polo shirts to stylish jackets, Fred Perry has something for everyone, making it a brand that has stood the test of time and continues to be a fashion leader.
TIGC
Aditya Birla Fashion Brands – TGIC
Founded in 2012 by Anant Tanted, The Indian Garage Company (TIGC) has built a strong reputation as a fast-growing, asset-light, EBITDA-positive D2C brand in the casual wear space. In 2023, TMRW backed TIGC with an investment of ₹155 crore, recognizing its impressive growth story.
Focused on bringing trendy casual fashion to India’s Gen-Z consumers, TIGC is now aiming to expand across multiple sub-categories and reach even more customers across the country.
Beyond its flagship TIGC brand, the company has recently launched FreeHand, a women’s wear line, and HardSoda, a plus-size clothing brand, further broadening its appeal.
Looking ahead, TIGC plans to continue its momentum by expanding into new categories and go-to-market channels, while tapping into the power of technology to drive the next phase of its growth.
Bewakoof
Aditya Birla Fashion Brands – TGIC
At Bewakoof, it’s never just about clothes — it’s about making a statement! Since 2012, we’ve been all about celebrating individuality with styles that are comfortable, bold, and full of personality.
From unique prints to the latest must-haves in casual wear, loungewear, and accessories, everything we create is designed to help you express yourself loud and proud.
Our collections are packed with fresh energy, perfectly in tune with the unstoppable spirit of today’s youth. Plus, with 30+ official fandom merchandise options, Bewakoof gives you the perfect way to show off your passions and vibe with your squad in style.
FAQs
What is Fred Perry?
Fred Perry is a British brand renowned for its distinctive and stylish sport and casual fashion label, founded in 1952.
When was Pantaloons founded?
Pantaloons began its journey in 1997 under the Future Group, with Kishore Biyani at the helm. It was initially incorporated as Manz Wear Private Limited and underwent a series of name changes before being rebranded as Pantaloons Retail Limited on July 7, 1999. Later, the brand was acquired by the renowned Aditya Birla Group.
What is Tasva?
Tasva is a fashion label created in collaboration with ABFRL and Tarun Tahiliani, one of India’s most renowned fashion designers. The label aims to make Tahiliani’s unique style accessible to a broader range of fashion enthusiasts.
Which is Allen Solly parent company?
Allen Solly, originally founded in England in the 18th century, was fully acquired by Madura Garments (part of the Aditya Birla Group) in 1993.
Suryakumar Yadav is quickly becoming a household name, and it’s easy to see why. With his incredible talent, hard work, and growing fan base, he’s not just making waves in the sports world but also catching big brands’ attention. His fresh, clean image and youthful energy make him the perfect choice for companies looking to connect with today’s audience.
From sportswear to tech gadgets and even finance, Suryakumar’s endorsements show just how versatile and influential he is. But what makes him so unique? Why are brands lining up to work with him?
In this article, we will look at Suryakumar Yadav’s journey, the brands he’s partnering with, and why he’s the rising star everyone wants a piece of. Get ready to see how this young talent is winning on and off the field!
Suryakumar Yadav’s Brand Ambassador List
Suryakumar Yadav’s popularity extends beyond his sport, making him the face of several high-profile brands. His endorsements range from sports equipment to luxury brands and fitness to financial services.
Here’s a list of some of the top brands he currently represents:
When the stakes are high and the game is on the line, there’s only one name that shines like a SKY full of stars, and that is none other than the iconic Suryakumar Yadav! Known for his fearless 360-degree stroke play and ability to turn the tide of any match, Surya embodies the spirit of every Dream11 player: calculated risks, mindful strategies, and the thrill of the game!
Just like Surya dominates the pitch with his innovative shot-making, you can take control of your cricketing destiny with Dream11, where skill meets strategy and every decision counts.
When it comes to confidence, comfort, and owning your style, there’s no one better than Surya Kumar Yadav to show us how it’s done. Whether on the pitch or off it, he plays by his own rules, bringing unmatched energy and flair to the game. Just like his bold batting style, GenX Innerwear empowers you to move with confidence—because real champions don’t follow; they set their path.
At GenX Innerwear, we believe that true style isn’t about following the crowd—it’s about moving with confidence, breaking the mold, and setting your own pace. Yadav’s fearless game, our innerwear is designed for those who don’t just play along but create their own path. With superior comfort, a perfect fit, and bold designs, GenX Innerwear lets you step into every moment feeling your best.
Reebok
Reebok – Suryakumar Yadav Brand Endorsements
Reebok India launched its ‘I Am the New’ campaign, featuring Indian cricketer Suryakumar Yadav and actress Taapsee Pannu as brand ambassadors. The campaign aimed to challenge societal stereotypes and encourage individuals to embrace their unique identities through sports and fitness.
Reebok selected Yadav and Pannu for their unconventional career paths and ability to defy norms in their fields. Pannu, known for her versatile roles in Indian cinema, embodies resilience and determination, aligning with Reebok’s message of empowerment. Yadav, celebrated for his dynamic cricketing style, represents innovation and self-expression in sports.
The campaign’s video showcases Pannu and Yadav narrating their journeys, highlighting how they overcame challenges by breaking free from societal norms.
Lenskart
Lenskart – Suryakumar Yadav Brand Endorsements
Lenskart, a leading eyewear brand, recently launched its ‘Dhaakad Hai’ campaign featuring Indian cricketer Suryakumar Yadav. The campaign emphasizes self-belief and individuality, encapsulated by the tagline ‘Lenskart Dhaakad Hai.’
In the television commercial, set in a vibrant Indian alley, a group of youngsters is engrossed in a game of cricket. A formidable bowler dismisses a batsman, leading to intense celebrations. However, when Suryakumar Yadav steps onto the field as the next batsman, the opposing team is gripped with panic and fear. The tension escalates as Yadav dons his Lenskart glasses, culminating in a thrilling sequence that showcases his exceptional batting skills.
Sprite
Sprite – Suryakumar Yadav Brand Endorsements
Sprite relaunched its ‘Joke in a Bottle’ campaign, focusing on delivering humor and refreshment to its consumers. This initiative featured notable personalities, including cricketer Suryakumar Yadav and comedian Kapil Sharma, who collaborated to infuse the campaign with wit and entertainment.
The campaign allowed consumers to access humorous content by scanning Sprite bottles, unlocking jokes in over nine regional languages on topics like exams, college life, relationships, and food. This interactive approach aimed to resonate with a diverse audience, offering relatable and enjoyable experiences.
ICICI Prudential Life Insurance
ICICI Prudential Life Insurance – Suryakumar Yadav Brand Endorsements
ICICI Prudential Life Insurance launched a digital-first campaign titled “360° Financial Protection with ICICI Prudential Life Insurance,” featuring renowned Indian cricketer Suryakumar Yadav. Yadav, celebrated for his innovative 360-degree playing style and nicknamed “Mr. 360,” was chosen to represent the comprehensive coverage offered by the company’s insurance products.
The campaign emphasizes ICICI Prudential’s suite of protection products designed to provide all-encompassing financial security in critical situations. Manish Dubey, Chief Marketing Officer of ICICI Prudential Life Insurance, highlighted that Yadav’s dependability and consistency align seamlessly with the company’s values, making him an ideal ambassador for their message of trust and comprehensive protection.
Unischolars
Unischolars – Suryakumar Yadav Brand Endorsements
Cricket superstar Suryakumar Yadav, known for his fearless and innovative style on the field, has stepped into a new arena- education. Teaming up with Unischolars, a leading platform dedicated to helping students achieve their academic dreams, Suryakumar is now championing a cause close to his heart: empowering the next generation to reach their full potential.
This collaboration is more than just a partnership; it’s a shared vision of breaking barriers and creating opportunities. Just as Suryakumar’s 360-degree batting style redefines what’s possible in cricket, Unischolars is revolutionizing the way students access education abroad.
From finding the right universities to securing scholarships and navigating the complexities of studying overseas, Unischolars provides end-to-end support to turn aspirations into reality.
Men of Platinum
Men of Platinum – Suryakumar Yadav Brand Endorsements
Platinum Guild International (PGI) India’s Men of Platinum introduced leading cricketer Suryakumar Yadav, affectionately known as “SKY,” as the face of their latest campaign. This collaboration highlights the alignment between Yadav’s personal journey and the enduring qualities that platinum symbolizes.
The campaign features a six-part mini-series titled “A Minute with Men of Platinum X Suryakumar Yadav,” offering an intimate look into Yadav’s life and career.
Seagram’s Royal Stag
Seagram’s Royal Stag – Suryakumar Yadav Brand Endorsements
Seagram’s Royal Stag has embarked on a dynamic collaboration with Indian cricketer Suryakumar Yadav, featuring him prominently in their recent “Live It Large” campaign. Launched in June 2023, this campaign aligns with the brand’s philosophy of inspiring individuals to dream big and embrace life to the fullest.
The campaign film showcases Suryakumar Yadav alongside Bollywood superstar Ranveer Singh and South African cricket legend AB de Villiers. Each segment of the film delves into the protagonists’ vibrant lifestyles, reflecting the energy and aspirations of today’s youth. The narrative emphasizes the “Generation Large” philosophy, encouraging the audience to seize every moment with passion and enthusiasm.
UrbanGabru
UrbanGabru – Suryakumar Yadav Brand Endorsements
UrbanGabru, a prominent men’s grooming brand in India, announced the appointment of cricketer Suryakumar Yadav as its brand ambassador. This collaboration aimed to enhance the brand’s visibility and appeal among young Indian men by associating with a sports personality known for his dynamic performance and style.
As part of this partnership, Suryakumar endorsed UrbanGabru’s grooming range, including the Hair Volumizing Powder Wax, which provides instant volume and a 24-hour hold, and India’s first made-in-India Hair Removal Cream Spray, offering a painless hair removal experience within six to eight minutes.
JioCinema
JioCinema – Suryakumar Yadav Brand Endorsements
Cricket fans, get ready for a game-changing experience! Suryakumar Yadav, the dynamic Mr. 360 of Indian cricket, has joined forces with JioCinema as their brand ambassador, and it’s a match made in entertainment heaven. This exciting collaboration is about taking fan engagement to the next level during the thrilling TATA IPL season.
JioCinema, known for its cutting-edge digital platform, is on a mission to make cricket viewing more immersive, accessible, and unforgettable than ever before. And who better to lead this charge than Suryakumar Yadav, whose electrifying performances and infectious energy have made him a fan favorite?
Together, they’re set to revolutionize how fans experience the game, blending Yadav’s star power with JioCinema’s innovative digital initiatives and social media campaigns.
Maxima Watches
Maxima Watches – Suryakumar Yadav Brand Endorsements
Maxima Watches, a prominent Indian watch brand, announced the appointment of cricketer Suryakumar Yadav as their brand ambassador. This collaboration aimed to enhance the visibility of Maxima’s Max Pro series, particularly the newly launched Max Pro X1 smartwatch.
Suryakumar Yadav, renowned for his exceptional performances in the Indian Premier League (IPL), resonated with Maxima’s brand ethos of reliability and excellence. The partnership was strategically timed to leverage the ongoing IPL season, aiming to boost sales and strengthen Maxima’s presence in the smartwatch market.
Moha
Moha – Suryakumar Yadav Brand Endorsements
When it comes to staying at the top of his game, Suryakumar Yadav knows it’s not just about skill and practice—it’s also about taking care of his skin. That’s why the cricket sensation has partnered with moha:, a trusted Ayurvedic skincare brand, as their brand ambassador. Known for its natural and effective products, moha aligns perfectly with Suryakumar’s commitment to staying protected and hydrated, especially during the grueling IPL season.
For Suryakumar, hydration and sunscreen aren’t just part of a skincare routine—they’re essential tools for peak performance. “Hydration and sunscreen are my dynamic duo,” he shared. “They keep me protected from the sun’s harsh rays and help me stay focused on the field.” With moha’s emphasis on sun protection and foot care, Suryakumar found a brand that understands the unique needs of athletes.
Crossbeats
Crossbeats – Suryakumar Yadav Brand Endorsements
Cricket’s very own Mr. 360, Suryakumar Yadav, has added another exciting role to his portfolio—brand ambassador for Crossbeats, the trailblazing smartwatch brand. This dynamic partnership is set to revolutionize the smartwatch experience for India’s youth, combining Suryakumar’s winning energy with Crossbeats’ cutting-edge technology.
Known for his consistency and match-winning performances, Suryakumar is the perfect fit for Crossbeats, a brand that prides itself on reliability, innovation, and style. Archit Agarwal, Co-Founder of Crossbeats, couldn’t be happier about the collaboration, saying, “Suryakumar’s energetic and dependable persona mirrors the essence of Crossbeats. We’re thrilled to have him on board as we redefine the smartwatch experience for young consumers.”
The Indian Garage Co
The Indian Garage Co – Suryakumar Yadav Brand Endorsements
Fashion met cricket in a spectacular way as The Indian Garage Co. unveiled its first-ever Exclusive Brand Outlet (EBO) in Bengaluru, with none other than Suryakumar Yadav as the star of the show.
The event was a celebration of style, innovation, and community, marking a major milestone for the brand and giving fans a chance to connect with their favorite cricketer.
The four-day launch was nothing short of electric. Fashion enthusiasts from across India strutted their stuff in a vibrant fashion walk, setting the stage for the grand finale—Suryakumar Yadav’s appearance on the final day.
Flipkart launched a creative campaign promoting attractive deals on large-screen TVs during the Indian Premier League (IPL) season. This initiative, conceptualized by 22feet Tribal Worldwide, aimed to enhance the cricket-viewing experience by encouraging consumers to upgrade their televisions.
The campaign featured playful interactions with major IPL sponsors, including brands like RuPay, Acko, boAt, Pedigree, and MPL. Flipkart’s billboards humorously suggested that these brands’ advertisements would look even better on larger TVs, to which the brands responded with appreciative messages, creating an engaging and light-hearted banter.
Conclusion
Suryakantha Yadav’s meteoric rise in the cricketing world has made him a sought-after name in the brand endorsement space. His fearless playing style, relatability, and charismatic presence have earned him partnerships with some of the biggest brands across various industries—from sportswear and tech to finance and lifestyle.
Whether it is promoting confidence with GenX Innerwear, redefining fitness with Reebok, or bringing entertainment to life with JioCinema, Yadav’s influence goes far beyond the cricket field. As he continues to shine, his growing list of brand associations only solidifies his status as a modern-day icon both on and off the pitch.
FAQs
Who is Suryakumar Yadav?
Suryakumar Yadav is a prominent Indian cricketer known for his innovative batting style and impactful performances.
Why is Suryakumar Yadav considered a face of modern branding?
Suryakumar Yadav’s unique personality, dynamic playing style, and strong social media presence make him a highly marketable figure.
What are some key elements of Suryakumar Yadav brand appeal?
Suryakumar Yadav’s “Mr. 360” batting, energetic celebrations, and positive attitude resonate with fans.
As a name synonymous with glamour, fitness, and style, Malaika Arora has established herself as a leading figure in the Indian entertainment industry. Over the past two decades, she has seamlessly transitioned from a Bollywood diva to a fitness guru, fashion trendsetter, and one of India’s most trusted brand ambassadors.
What sets Malaika apart in the endorsement arena is her authenticity. She doesn’t just sell products; she embodies lifestyles. Whether she’s flaunting ethnic wear, advocating for clean eating, or promoting eco-friendly cars, her campaigns resonate because they mirror her real-life passions.
Her social media presence represents a mix of glamour shots, workout reels, and candid moments fostering a connection with millions, making her the perfect bridge between brands and consumers.
In this blog, we unravel Malaika Arora’s prolific portfolio of brand endorsements, categorized for clarity, and answer the most frequently asked questions about her collaborations. Let’s dive in!
List of Brands Endorsed by Malaika Arora
Malaika Arora, a Bollywood icon and fashion trailblazer, has long been a trusted face for brands seeking to blend glamour with mass appeal. With her magnetic presence, trendsetting style, and pan-Indian popularity, she has become a go-to ambassador for industries spanning fashion, beauty, fitness, and lifestyle. Her endorsements reflect her versatility, resonating with audiences across generations.
Malaika Arora became the brand ambassador for Gulab Oils in 2021. She endorses their range of cold-pressed oils, emphasizing the importance of consuming natural and healthy cooking ingredients.
As a fitness enthusiast, Malaika firmly believes in the benefits of a well-balanced diet. Her association with Gulab Oils helps promote the idea that healthy eating starts with the right cooking oil, ensuring better heart health and overall wellness.
In December 2021, she was announced as the face of Lotus Herbals’ YouthRx skincare line. This anti-aging range is infused with potent botanical extracts and clinically tested natural ingredients.
Malaika, known for her glowing skin and age-defying beauty, perfectly embodies the essence of this brand. She actively promotes the brand’s message that skincare should be effective, safe, and free from harsh chemicals, inspiring women to embrace a natural beauty regimen.
Besides being a brand ambassador, Malaika Arora is also a strategic investor in Get-A-Way, a brand that sells guilt-free, protein-rich desserts. This collaboration reflects her dedication to maintaining a healthy lifestyle without compromising on indulgence.
She believes that fitness is about balance, and Get-A-Way offers a way for health-conscious individuals to enjoy sweet treats without feeling guilty. Her endorsement highlights how making small, mindful choices in eating habits can lead to a sustainable and enjoyable fitness journey.
Malaika endorses ‘Wonder,’ a non-invasive body sculpting device developed in Spain. This advanced technology is designed to build muscle and burn fat, making it an ideal solution for individuals who want to tone their bodies without undergoing invasive procedures.
With Malaika’s commitment to fitness and self-care, this endorsement lends credibility to the brand. She actively shares her experiences with the product, demonstrating its effectiveness in achieving a well-toned physique.
CHIQUE
CHIQUE – Malaika Arora Brand Endorsement
Malaika has been named the official brand ambassador of CHIQUE, a contemporary fashion brand. Given her reputation as a fashion icon, this partnership highlights her sense of style and sophistication.
She showcases the brand’s elegant and modern designs, making it a go-to destination for women who want to look chic effortlessly. Her association with CHIQUE reflects her deep understanding of fashion and her ability to set trends that resonate with modern, confident women.
Dromen & Co
Dromen & Co – Malaika Arora Brand Endorsement
Malaika promotes Dromen & Co’s Organic Honey Hair Oil, a product that emphasizes the benefits of organic and chemical-free hair care solutions. She has always advocated natural beauty, making this endorsement an ideal match.
By sharing her personal hair care routine and the benefits of using honey-based oil, she encourages her followers to switch to healthier alternatives that nourish and strengthen the hair from the roots.
Reebok
Reebok – Malaika Arora Brand Endorsement
Malaika Arora has worked with Reebok, a globally renowned fitness and sportswear brand. She promotes their activewear, footwear, and workout accessories, inspiring people to embrace a more active lifestyle.
As a fitness buff, she regularly shares workout routines, styling tips, and fitness advice, making her an influential ambassador for a brand that encourages people to stay active and push their physical limits.
POND’s
POND’s – Malaika Arora Brand Endorsement
Malaika has been associated with POND’s, endorsing its range of skincare products designed to give radiant and youthful skin. Known for her flawless complexion, she embodies the brand’s promise of nourishing and hydrating the skin.
She actively engages with the brand’s campaigns, emphasizing the importance of a good skincare routine for maintaining youthful and glowing skin.
Sunsilk
Sunsilk – Malaika Arora Brand Endorsement
She has endorsed Sunsilk’s Keratinology, a popular hair care brand that offers a range of shampoos and conditioners for different hair types and concerns. Given her luscious locks and deep understanding of hair care, her association with Sunsilk helps strengthen the brand’s credibility.
She promotes the importance of choosing the right hair care products to maintain healthy, shiny, and frizz-free hair.
As a brand ambassador for Toni & Guy’s Hair Meet Wardrobe, she helped popularize the brand’s salon-quality hair styling products. Malaika has always been known for her perfectly styled hair, making this endorsement a natural fit. She showcases different hair styling techniques using Toni & Guy products, encouraging women to experiment with their looks and embrace their individuality.
Prayag
Prayag – Malaika Arora Brand Endorsement
Malaika Arora has also been the face of Prayag, a leading manufacturer of modern bath fittings and sanitaryware. Her association with the brand highlights elegance, luxury, and contemporary design in home aesthetics.
By endorsing Prayag’s range of stylish and durable bathroom fittings, she helps position the brand as a premium choice for homeowners looking to elevate their living spaces.
Anastasia Beverly Hills India
Anastasia Beverly Hills India – Malaika Arora Brand Endorsement
Malaika Arora collaborated with Anastasia Beverly Hills India, a globally renowned beauty brand famous for its premium makeup products, particularly eyebrow and contouring kits. As a beauty and fashion icon, her association with the brand highlights elegance and high-end glamour. She actively promotes the brand’s luxurious makeup products, sharing beauty tips, tutorials, and insights on achieving a flawless look.
Kapiva
Kapiva – Malaika Arora Brand Endorsement
Malaika Arora has collaborated with Kapiva, a brand that focuses on Ayurveda-based health and wellness products. As a strong advocate of holistic wellness, her association with Kapiva reinforces the importance of natural remedies and traditional healing practices.
She promotes products like herbal juices, superfoods, and detox solutions, educating her audience on their benefits for digestion, immunity, and overall well-being. Her endorsement aligns with her personal belief in maintaining a balanced and sustainable lifestyle.
Shubh Tristar – The Gold Standard of Life
Shubh Tristar – Malaika Arora Brand Endorsement
Malaika Arora collaborated with Shubh Tristar, a luxury real estate project known for its high-end residential developments. With her presence at the event, ‘The Gold Standard of Life,’ she helped highlight the brand’s commitment to offering premium living experiences.
With Malaika’s association with Shubh Tristar, the brand reiterates its vision of elegance, modernity, and luxury. Her presence at the event contributed to the project’s exclusivity and appeal, making it a top choice among elite homebuyers.
Malaika Arora has collaborated with Gulmohar Blankets, a brand known for its premium-quality blankets and home furnishings. A hallmark of her endorsement is the emphasis on comfort, luxury, and warmth, aligned with her image of elegance and sophistication.
By promoting Gulmohar Blankets, she shows how the right home essentials can enhance a person’s lifestyle. Her association with the brand reinforces the importance of premium home textiles for a cozy and stylish lifestyle.
Sugar-Free
Sugar-Free – Malaika Arora Brand Endorsement
Malaika Arora has collaborated with Sugar-Free, India’s leading low-calorie sweetener brand, promoting healthier alternatives to sugar. As a fitness icon and advocate of mindful eating, her endorsement aligns perfectly with the brand’s mission to encourage a balanced diet without compromising taste.
As part of her various campaigns, she has been emphasizing the benefits of Sugar Free products for individuals in managing their calorie intake while still enjoying their favorite foods.
Streax
Streax – Malaika Arora Brand Endorsement
Malaika Arora collaborated with Streax, a popular hair colour and care brand, to promote its range of professional and DIY hair color products. Her endorsement highlights the brand’s commitment to vibrant, long-lasting, and salon-quality hair coloring solutions.
As a style icon, her association with Streax reinforces the idea that bold and beautiful hair can elevate one’s overall look, making it easier for consumers to experiment with trendy and fashionable hair colours.
Trend Laminates
Trend Laminates – Malaika Arora Brand Endorsement
Malaika Arora has collaborated with Trend Laminates, a brand known for its premium-quality laminates that enhance interiors with style and durability. Her association with the brand reinforces its image as a top choice for modern home and office décor.
Through this partnership, Malaika showcases how laminates can bring elegance, sophistication, and a contemporary touch to interiors, making Trend Laminates a preferred brand among designers and homeowners.
The Label Life
The Label Life – Malaika Arora Brand Endorsement
Malaika Arora’s collaboration with The Label Life in April 2023 was a celebration of fashion’s transformative magic. As the brand’s Style Editor, she brought her signature elegance to a stunning campaign directed by the renowned Joseph Radhik.
With a vision of escaping the mundane through fashion, the brand film showcased how the right outfit can transport you to dreamier landscapes, even in the middle of routine activities. Malaika, a true style icon, reinforced this idea, emphasizing fashion.
Dabur Thirty Plus
Dabur Thirty Plus – Malaika Arora Brand Endorsement
Malaika Arora collaborated with Dabur Thirty Plus, a health supplement designed to help individuals maintain energy and vitality as they age. Her reputation as a fitness and wellness expert made her the perfect face for the brand.
Her endorsement focused on encouraging people to prioritize their well-being and adopt a proactive approach to aging with strength and confidence. She highlighted the importance of essential nutrients in daily life, reinforcing the brand’s message of staying active and energetic beyond thirty.
Caprese
Caprese – Malaika Arora Brand Endorsement
Malaika Arora has collaborated with Caprese, a premium handbag brand known for its stylish and contemporary designs. As the face of Caprese, she brings elegance and sophistication to the brand’s collection, making it the perfect accessory for modern women. Her endorsement highlights Caprese’s commitment to quality, craftsmanship, and high-fashion appeal.
Swipe 3D Tablet
Swipe 3D Tablet – Malaika Arora Brand Endorsement
Malaika Arora collaborated with Swipe Technologies to endorse the Swipe 3D Tablet, an innovative gadget designed for an immersive visual experience. With a sleek design and advanced features, the tablet was positioned as a smart choice for tech-savvy users. Her association with the brand aimed to highlight its modern aesthetics, functionality and appeal to young professionals and entertainment enthusiasts.
Diataal D
Diataal D – Malaika Arora Brand Endorsement
Malaika Arora took center stage in the Diataal D campaign #DilChaheSirfDiataalD in December 2023, delivering a powerful message on the importance of Vitamin D for a healthy heart and overall well-being.
As a well-known fitness and wellness icon, she perfectly embodied the brand’s philosophy by seamlessly integrating Diataal D, a multivitamin enriched with Vitamin D, into her daily routine.
The campaign, infused with humor and a fresh, engaging approach, aimed to make people more aware of the crucial role of Vitamin D in maintaining strong immunity and heart health.
Behind this impactful campaign was USV Consumer, the force behind Diataal D, strategically partnering with Malaika to strengthen its foothold in the nutrition market. Her influence and credibility helped the brand connect with health-conscious millennials, inspiring them to prioritize their well-being with Diataal D.
Raksha Pipes
Raksha Pipes – Malaika Arora Brand Endorsement
In November 2023, Raksha Pipes, a flagship brand of The Shand Group of Industries, appointed Malaika Arora as its first-ever brand ambassador. The campaign featured Malaika stressing the importance of quality piping solutions in building a safe and durable home.
She highlighted a common mistake homeowners make—investing in interiors but neglecting plumbing quality, which can lead to seepage and structural issues. She emphasized Raksha Pipes’ key benefits, including durability, leakage resistance, and reliability, reinforcing the brand’s tagline, ‘Raksha – Jeevan Bhar Ki Suraksha.’
RichFeel
RichFeel – Malaika Arora Brand Endorsement
Malaika Arora has collaborated with RichFeel, a leading brand specializing in hair and scalp care solutions. As a brand ambassador, she promotes their range of advanced trichology treatments, including hair regrowth therapies and scalp care solutions.
Given her reputation for having luscious, healthy hair, her association with RichFeel strengthens the brand’s credibility in offering scientifically-backed hair care treatments. She highlights the importance of professional hair care, encouraging her followers to seek expert advice for maintaining strong and beautiful hair.
Page3 Salon
Page3 Salon – Malaika Arora Brand Endorsement
Malaika Arora collaborated with Page3 Salon, a luxury chain known for high-end beauty and grooming services. As a beauty and wellness advocate, her association with the brand emphasizes premium self-care experiences.
She endorses their cutting-edge hair styling, skincare, and spa treatments, encouraging individuals to invest in professional beauty services to enhance their overall appearance and confidence. Her collaboration strengthens Page3 Salon’s position as a go-to destination for modern grooming solutions.
Orika Spices
Malaika’s collaboration with Orika Spices aligns with her philosophy of mindful eating, ensuring that even everyday ingredients contribute to overall well-being. Her influence helps the brand connect with consumers who seek premium and authentic flavors in their culinary experiences.
She actively promotes Orika’s range of gourmet spices, emphasizing their purity, rich aroma, and ability to enhance the flavors of home-cooked meals. Through her endorsement, she educates her audience about the benefits of choosing natural, chemical-free, and sustainably sourced spices for a healthier lifestyle.
Conclusion
Malaika Arora has successfully cemented her status as a trendsetter in fashion, fitness, and wellness. Her association with renowned brands across diverse industries showcases her credibility, influence, and commitment to a holistic lifestyle.
With her magnetic screen presence, entrepreneurial ventures, and relatable persona, Malaika has carved a niche that transcends traditional celebrity boundaries.
Whether it’s skincare, fitness, fashion, or health-conscious food, she remains a trusted voice for millions. Her endorsements go beyond just promotional campaigns—they reflect her personal beliefs and values, making them more impactful.
With her continued presence in the industry, Malaika Arora will undoubtedly remain a powerful force in brand marketing, influencing consumer choices and inspiring a healthier and more stylish way of living.
FAQs
What type of brands does Malaika Arora typically endorse?
She endorses a mix of fashion, fitness, beauty, and lifestyle brands.
Is Malaika Arora a fitness brand ambassador?
Yes, she is known for her fitness and endorses fitness-related products and technologies.
Does Malaika Arora endorse any clothing brands?
Yes, she is the brand ambassador for Chique Clothing.
Does Malaika Arora endorse any beauty or cosmetic brands?
Yes, she has endorsements with brands like Anastasia Beverly Hills.
Brand ambassador are the crucial part of brand marketing, as they are responsible in the positioning of the brand image, gaining new customers and retaining the existing ones. One of the other common reasons for a company to get a brand ambassador is to reach the target audience of the company and create awareness about the brand.
One of the top celebrity brand endorser in India is Katrina Kaif. Katrina Kaif is a British actress that predominantly works in the Hindi Film Industry. Katrina is also one of the highest paid actress and among the top ten celebrity endorsers in the country.
Katrina has been a part of many box office hits and won awards like the Filmfare, despite the criticism for her acting and repetitive roles. The actress is known for her work in movies such as Maine Pyaar Kyun Kiya?, Namastey London, Raajneeti, Zindagi Na Milegi Dobara, Bang Bang!, Tiger Zinda Hai, Zero, etc.
Katrina is also the founder of Kay Beauty which is an Indian Cosmetic Brand, sold on the Nykaa’s website and its retail stores. The actress has contributed to her mother’s charity and participated in many stage shows. Katrina is known to charge over Rs 7 to 9 crore per endorsement deal. The net worth of the actress is estimated to be $30 million in 2021.
Here is a list of popular brands endorsed by Katrina Kaif. Some of the most prominent brands endorsed by Katrina Kaif are Kay beauty, Nykaa, Lenskart, Kalyan Jewelers, Reebok, and more.
Kay Beauty is a popular Cosmetic Brand in the country that was founded by the Bollywood star Katrina Kaif. The beauty line is available on the Nykaa’s website and its retail stores. The company currently has two types of store which are Nykaa On trend and Nykaa Luxe. Kay beauty is divided three sections which are Kolor, Kover, Kare which are products dedicated to different parts of the face.
The brand has 48 different pieces makeup priced at an affordable range of Rs. 249 to Rs. 799. Kay Beauty is India first celebrity brand. Katrina has endorsed her own brand in many unique and creative multimedia ad commercials. Commenting on her vision for the brand, the actress said that Kay beauty is not just a brand endorsement, but her brand that truly represents who she is.
She also plays an active role in marketing the company and has come up with trending hashtags like #MakeupThatKares and #ItsKayToBeYou, through which the brand talks about the gap that the brand fulfils by providing a makeup collection that have care ingredients to nourish the skin.
Nykaa
Katrina Kaif Endorsed brand – Nykaa
Nykaa is one of the top Indian eCommerce site that specializes in cosmetics and skincare/beauty products. The company was founded in 2012 by Falguni Nayar and has its headquarters in Mumbai, Maharashtra. Nykaa is at present available in 70 stores in India and offers products from luxury brands such as Tom Ford, Jo Malone London, Dior and Givenchy among others.
Nykaa’s website so far has more than 5 million monthly active users and handles more than 1.5 million order per month. The company has huge portfolio of over 1,500 brands with more than 1.3 lakh products available on all its platform like website and app. Katrina Kaif not only sells her makeup through the e-commerce site but also has funded the company with an undisclosed amount.
The actress has also endorsed the company in events and commercials. In an interview she said that, Nykaa has opened new avenues for women to explore and celebrate their own unique idea of beauty. Falguni Nayar the CEO of Nykaa, also commented that she admires the actress’s work ethic and understanding of beauty products.
Xiaomi is one of the top Chinese multinational electronics company that was founded in 2010. The company has its headquartered in Beijing. The company is known for its products such as smartphones, mobile apps, laptops home appliances, bags, shoes, consumer electronics among others.
In 2018, Xiaomi became the world fourth largest smartphone manufacturer, and also the the leading brand in the Chinese and Indian market. The company has more than 291.6 million monthly users and 18,170 employees around the world, in 2019. Xiaomi announced that Katrina Kaif will endorse the company smartphones like Redmi Y series in 2017.
Manu Jain, the managing director of Xiaomi India said that, “We are excited to have the actress as our product endorser for the Redmi Y series. Katrina is one of those individuals who works extremely hard to complement each and every situation she is a part of. It’s extremely synonymous with what Redmi Y series stands for. ”
Kalyan Jewelers
Katrina Kaif Endorsed brand – Kalyan Jewellers
Kalyan Jewellers is a popular Indian jeweler showroom chain that is present in overall metro cities of India and even in West Asia. The company has over 8000 employees and over the years has launched various product lines like Muhurat, Mudhra, Rang, Anokhi, Ziah, Rang, etc. Kalyan Jewelers currently hold a strong presence especially in South India, with 35 stores across four southern states.
Currently, the company has over 137 retail stores across India and Middle East, with 30 showrooms spread across UAE, Qatar, Kuwait and Oman, as of 2020. Kalyan jewelers made Katrina its global brand ambassador in 2018, since then the actress has been featured in many ad commercials. Katrina Kaif will also be the company’s customer engagement events across its showrooms in India and West Asia.
Ramesh Kalyanaraman, the executive director of Kalyan Jeweller in an interview said that, “The actress personifies brand Kalyan’s attributes of style and elegance. Katrina epitomizes the quintessential woman of today who are confident, progressive and with the courage of her conviction. This association will help our company to explore new avenues to engage with our customers as we script our future growth strategy in India and globally.’’
Lenskart has a manufacturing facility in India that produces more than 300,000 glasses every month and another facility in Zhengzhou, China that manufactures the other 50%. Katrina Kaif became the company’s first brand ambassador and has appeared in many of its commercials, helping the company raise Rs 600 crore in funding since 2010.
Commenting on the association, Peyush Bansal the co-founder of Lenskart said that, Katrina fits the brand like no other celebrity, has the right fan following and so has been signed for two years. He also added that, the company was looking for someone who naturally fit the Lenskart brand proposition of addictive playfulness.
Katrina Kaif Endorsed brand – Lenskart
Titan Watches
Katrina Kaif Endorsed brand – Titan Raga
Titan Company Limited is an Indian fashion house that manufactures products such as watches, jewelry and eyewear. The company started as a joint venture between Tata group and TIDCO and has its headquarters in Bengaluru, Karnataka.
The company initially started in 1994 as Titan Watches Limited and has currently become the fifth largest watch manufacturer in the world. Titan watch comprises of brands like Fastracks, Sonata, Raga, Octane and Xylus. Titan watches accounted for ₹2,126 crore in revenue which was 10% of the total of the company, in 2018.
The company signed Katrina Kaif as the brand ambassador for Titan Raga. Mr Ajoy Chawla, the Vice-President of Titan commented on the association by saying, Katrina symbolizes the changing face of the successful and contemporary Indian woman that the brand stands for.
Tropicana Slice is line of fruit flavored soft drinks that initially manufactured by PepsiCo in 1984. The brand was discontinued in the late 2000s until it was acquired by the New Slice Ventures LLC. Slice was re-introduced in India in 2008 by PepsiCo in form of a mango flavored fruit drink. The brand is now advertised as Tropicana Slice and is extremely popular in India.
This brands competes with other mango flavored drink like Maaza that belongs to Coca-Cola and Frooti that is owned by Parle Agro Private Limited. Tropicana Slice made Katrina its brand ambassador and the actress has been the face of the brand by appearing in many ad commercials endorsing the brands.
The most recent campaign ‘Sabse Thick Sabse Tasty’, features the actress posing the ultimate taste challenge to a fan. The blind taste challenge in the ad showcases the actress urging the fan to make a choice between Slice and another mango-flavored drink.
Commenting on the new campaign Anuj Goyal, associate director, Tropicana and Slice, PepsiCo India said, “The Company wanted to encourage consumers to take the new Sabse Thick Sabse Tasty blind taste challenge to bolster Slice’s position as the tastiest and thickest mango drink in India. We are also excited to reach out to our consumers through this campaign that features Katrina Kaif.”
Reebok
Katrina Kaif Endorsed brand – Reebok
Reebok is globally known British footwear and clothing company that has headquarters in Boston, Massachusetts. The company manufactures products such as fitness, running and CrossFit sportwear which include clothing and footwear. Reebok is the official footwear and apparel sponsor for CrossFit and Spartan and is a subsidiary of Adidas.
The company was founded by J.W Foster & Sons in 1895 in Bolton Lancashire, England. Katrina became Reebok’s brand ambassador in 2019, the actress has done many exciting collaboration with the company also featured in some multimedia campaign and commercials.
Sunil Gupta, the brand director of Reebok India commented on the association with the actress and said that, “Katrina being a fitness enthusiast, is a perfect fit for Reebok. The company is confident that together we will continue to inspire the youth and be thoughtful leaders in the fitness industry.”
Berger paints is a second largest Indian multinational paint company that has its headquarters in Kolkata, West Bengal. The company has over 16 manufacturing facilities in India, two in Nepal and one each in Russia and Poland. The company has its presence in countries like India, Russia, Poland, Nepal and Bangladesh.
Berger paints has more than 3,600 employees and a distribution network of more than 25,000 dealers across the country. Katrina Kaif is a face of the brand and has been a new campaign for their Silk Glamor Luxury Emulsion paint. The commercial features Katrina Kaif telling the story of her own house and how she nurtures the feeling of decorating her home to make it picture perfect.
Commenting on the association, Sudhir Nair the general manager of Berger Paints India Limited, says “The new ad campaign brings the idea of giving a stylish makeover to the walls of our home with new reflective technology, Silk Glamor. The idea of signing Katrina Kaif was to explain the beauty of the product to the customers and to accentuate the Silk Glamor brand to higher levels.”
Metro Shoes
Katrina Kaif Endorsed brand – Metro Shoes
Metro wear is a popular multi brand footwear retail chain in the country. The company has a nationwide network of exclusive Metro showrooms at over 206 prime locations across 100 plus cities in India. The company has its headquarters in Mumbai, Maharashtra and has its own e-commerce store offering a wide range of footwear products at an affordable range.
Metro shoes signed Katrina Kaif and Siddharth Malhotra as its brand ambassadors in 2017. Both the actors have been chosen to endorse Metro Shoes’ stylish footwear range as the brand looks to strengthen its position as the country’s fashion footwear.
Commenting on the association, Farah Malik, CEO said that, “We are delighted to have Katrina Kaif and Siddharth Malhotra representing Metro Shoes. Both the actors are the perfect embodiment of what the brand stands for which is a distinctive style with a confident and a sparkling personality.”
Lux
Katrina Kaif Endorsed brand – Lux
Lux is a trusted brand that is owned by Unilever. The company has its headquarters based in Singapore and offers a huge variety of products ranging from beauty soaps, shower gels, bath additives, hair shampoos to conditioners. Lux originally started out in 1899 with “Sunlight Flakes” which was a laundry soap.
Since then the lux products are marketed in countries like Brazil, Pakistan, China, Bangladesh, South Africa, India, Pakistan, Brazil, Saudi Arabia, Bangladesh, Thailand, and Vietnam. The brand currently manufactures its products at 71 facilities and also has over 2000 suppliers.
Katrina became Lux’s brand ambassador in 2010, and was also featured in a commercial for the ‘Lux Purple Lotus & Cream’ soap that is said to be a soap infused with anti-ageing properties. In an interview, Nandita Chalam, the vice-president and senior creative director of JWT said that, “Lux has always used stars that are on top and even the stars realise that. Kaif was the obvious choice because she’s currently very popular and is endorsing the brand for the first time.”
Katrina Kaif Endorsed brand – Lux
Educate Girls
Katrina Kaif Endorsed brand – Educate Girls
Educate Girls is an international award-winning non-profit organization that was founded by Safeena Husain. The organization is committed towards government’s vision to improve access to primary education for young girls, by involving the local government and communities.
Educate girls currently has a reach to more than 21,000 schools in over 12,000 villages spread across 15 districts of Rajasthan and Madhya Pradesh. So far the organization has enrolled over 200,000 out-of school girls since inception and helped them improve their learning outcomes.
Katrina was singed as the brand ambassador for educate girls in 2018, and since then helped the organization by raising her voice for the humanitarian cause. Commenting on the association, Katrina added that, “For over a decade now, Educate Girls has been partnering with the Government in bringing out-of-school girls back to school. I am committed to support Educate Girls in the endeavor to build an India where girls have equal opportunities to access quality education.”
FBB
Katrina Kaif Endorsed brand – FBB
FBB was founded in 2008, is a clothing brand that belongs to Big Bazaar which is the oldest and largest retail hypermarket chains of India. The company has over 250 plus stores in over 120 cities and towns across the country with FBB stores available in every Big Bazaar store. Fbb has been redefining affordable fashion and has strong presence across all metropolitan cities.
Katrina became the brand ambassador for FBB in 2018, and has so far appeared in some ad commercials along with other Bollywood actors like Diljeet Dosanjh and Varun Dhawan. In 2018, Katrina was featured in a multimedia campaign called, “Blend it like Kat”.
Splash
Katrina Kaif Endorsed brand – Splash
Splash was founded in 1993 and currently has its headquarters in Dubai, UAE. Splash’s parent company is the Landmark Group and has over 150 stores and 50 brand stores across 16 countries in India, Middle Eastern countries, Pakistan, Tanzania and Libya.
The sister group of Splash are well known Lifestyle Stores and Home Centre Stores. Both Katrina Kaif and Salman Khan were signed as brand ambassador in 2017 during the release of the movie Tiger Zinda Hai.
Speaking on her association Katrina said, “Splash to me embodies effortless style and great fashion, which is what I associate with personally. I am very happy to represent the brand as an ambassador for the Middle East, a region that has given me and my movies so much love and support.”
Conclusion
Katrina over the years have became one of the most effective influencers in India. The actress is known to be portrayed as an independent, intelligent, or industrious women throughout the media.
According to Forbes, Katrina Kaif was ranked 23rd in the list of 100 highest-paid celebrities in 2019. She was also ranked No 1 in the Annual Brand Trust Report of 2015. Despite that, the actress has a huge fan following making it another reason for her to be demand in the advertising world for the past decade.
Frequently Asked Questions
Who is Katrina Kaif?
Katrina Kaif is a British actress that predominantly works in the Hindi Film Industry.
What are the brands endorsed by Katrina Kaif?
Some of the top brands endorsed by Katrina Kaif are:
Kay Beauty
Nykaa
Xiaomi India
Kalyan Jewelers
Lenskart
Titan Watches
Tropicana Slice
Reebok
Berger Paints
Metro Shoes
Lux
Educate Girls
FBB
Splash
How much does Katrina Kaif charge for brand endorsement?
Katrina Kaif is known to charge over Rs 7 to 9 crore per endorsement deal.
What is the net worth of Katrina Kaif?
The net worth of Katrina Kaif is estimated to be INR 220 Crores in 2021.
Does Katrina Kaif invest in startups?
Katrina kaif has invested in startups:
Nykaa
Kay Beauty
Is Katrina Kaif a brand ambassador?
Katrina Kaif has been a brand ambassador for many brands. Currently, she is the brand ambassador of:
Shahid Kapoor was born to a Bollywood film family on 25th February 1981. His father Pankaj Kapoor is a popular Indian television, theatre, and film actor. His mother, Neelima Azeez is also an actress as well as a classical dancer. Despite being born to celebrity parents, Shahid had faced a lot of struggles, ups, and downs in the Bollywood industry. He started his career as a junior artist and background dancer in TV commercials and Bollywood movies.
The Bollywood journey of Shahid debuted with ‘Ishq Vishq’ in the year 2003, which is a romantic comedy. This movie was a blockbuster and gave Shahid a romantic hero image. He could be seen in several romantic and action movies. He had come a long way through Indian Cinema.
Being a versatile actor with a successful career, Shahid has been roped by many international brands. He has been associated with several brands. Shahid Kapoor’s brand endorsements are listed below.
Colgate is an American brand focused on oral hygiene products. Toothpaste, toothbrushes, dental floss, mouthwash are their main products. The brand is owned by Colgate-Palmolive company, established around 148 years ago.
Recently, Colgate introduced their mouth protect spray, Colgate Vedshakthi. Shahid Kapoor who already has an endorsement relationship with the brand can be seen in the advertisement of Colgate Vedshakti mouth protect spray.
The ad showcases Shahid Kapoor personally, who loves riding a bike. It’s like meditation. The ad also focuses on the safety measures to be carried while going for a bike ride such as shoes, gloves, and helmets. Along with these, the mouth protect spray protects us from germs, which also gives long-lasting freshness behind the mask. The advertisement is very prominent in our current situation.
Shahid is a youth icon and a stylish star, is the best choice for this mouth protect spray from Colgate Vedshakti.
Shahid Kapoor Endorsed Brand- Colgate
Dulux Paint
Dulux Paint – Brands Endorsed By Shahid Kapoor
Dulux paint is one of the top paint companies in India. It has been offering services for more than 100 years. Over the years they have improved, expanded, and transformed. It is one of the well-known decorative coatings brands in India. They provide service to different sectors, such as domestic and industrial purposes. The brand is committed to safety, environment and security, and health. They run their business by taking care of the people and the environment.
Shahid signed for their endorsement years back and is continuing the relationship with the brand. Many tv commercials had been released with him.
Shahid Kapoor Endorsed Brand – Dulux Paint
Brut
Brut- Brands Endorsed By Shahid Kapoor
Brut perfumes roped Shahid Kapoor as their brand ambassador and the ad was quite impressive in the world of perfume ads just meant to attract the opposite gender. The deodorant company just claims that it smells good, lasts long and that’s it.
Shahid Kapoor is a glamorous and romantic hero is placed in the ad to attract the youth but by just claiming the truth. One of the best ads done by Sahid Kapoor so far.
U&I is an electronics and accessory brand. It is an Indian brand established in 2019. The brand promises its products are a fusion of innovative technologies, unique designs, and great prices. They claim to deliver high-quality gadget accessories through the Indian market.
Shahid Kapoor, being an attraction to the Indian youth is selected as the brand ambassador of U&I and he is also considered to be one of the most elegant and dynamic actors in Bollywood today. The founder of U&I, Mr. Paresh Vij finds Shahid Kapoor to be the best for their brand.
Aramusk is a brand owned by Wipro Consumer Care & Lighting( WCCL). The brand includes deodorants and soaps, for which Shahid is selected as the brand ambassador. The WCCL is the fast-moving consumer goods brand by Wipro. The brand Aramusk was acquired by WCCL in 2011 from VVF. They were only manufacturing soaps under this brand name. After acquiring, they widened the range of products from only soap to deodorant, talc, shaving foam, shaving cream, etc. The brand encourages male grooming. For this, Aramusk chooses Shahid Kapoor to be their face.
Sirtex Eazy Innerwear – Brands Endorsed By Shahid Kapoor
Sirtex Eazy is one of the best brands in India for knitted garments. They include innerwear as well as casual wear. The finest knitted garments that give style and comfort are what is claimed by the brand. Their products are made from the top yarns collected across the world and they use imported technology in each step of manufacturing Sirtex Eazy products. They promise they will never compromise on the quality of their products.
Being a premium products brand in the Indian market, they focus on customer satisfaction. To attract customers from every age group, they focus on their marketing tactics. They have Shahid Kapoor as the brand ambassador for their premium innerwear products.
Tommy Hilfiger
Tommy Hilfiger – Brands Endorsed By Shahid Kapoor
Shahid Kapoor was roped as the brand ambassador of the stylish watch brand Tommy Hilfiger in 2019. Tommy Hilfiger is an American brand of fashion accessories as well as clothing. Their watches are a symbol of luxury and elegance. They have watches for both men and women as well as designs from ethnic to modern.
Tommy Hilfiger watches are a pure resemblance of style and class. They have chosen Shahid Kapoor to endorse their classy range of Tommy Hilfiger watches.
Reebok is an International sportswear giant. They have chosen Shahid Kapoor to be the brand ambassador of Reebok India. Shahid was so happy to be their brand ambassador as he said both their synergies match and both endorse the need to be physically, mentally, and socially fit.
Shahid believes that fitness is a lifelong commitment to oneself and their body. His commitment to fitness is appreciated as unmatched and inspirational by Silvia Tallon, Senior Marketing Director of Reebok India.
After 15 years of ownership, the German footwear giant Adidas sold Reebok to Authentic Brand Group in August 2021. Authentic Brand Group reportedly paid Adidas over $2.5 billion to acquire the company. The rumours of Adidas separating from Reebok were going around from past the mid of 2020, the company later confirmed its plans to sell the Reebok brand on February 16th, 2021.
The German conglomerate first acquired the company in 2006 for $3.8 billion, as it wanted to compete with its rival Nike. Over the years Reebok tried to position itself among the top athletic footwear and apparel companies with high profile partnerships in UFC and Crossfit.
But after the current losses and the stores shutting down due to Covid 19 pandemic in 2020 and after many failed efforts to grow the company, Adidas finally decided to let go of Reebok. Adidas will now focus on its own brand and try to improve it in order to compete with Nike in the North American markets.
Before getting into losses Reebok was well known for its footwear and clothing designed especially for Fitness and running. The company initially became a part of the J.W Foster and Sons company in 1958. It was founded first in 1895 in Bolton, Lancashire, Great Britain as a sporting goods company.
The company has its headquarters based in Boston Massachusetts and is the official sponsor of Crossfit and Spartan Race for footwear and apparel. Reebok is currently the subsidiary of Authentic Brands Group in August 2021 but before that, the company was a subsidiary of Adidas from the year 2005 to 2021.
Adidas first acquired the company in 2005 after its intellectual property lawsuit and in an effort to take on Nike. Adidas reportedly spent over $3.8 billion to acquire Reebok. It then made Reebok the official uniform supplier for the NBA in 2006 which came alongside an 11-year deal, which made Reebok popular during those times.
Reebok has reportedly gone through tough times and financial struggles, for over a decade Adidas made numerous attempts to revive the brand and improve its performance but failed.
Besides that, Reebok was also facing problems with trends for sports clothing and athleisure because of the stiff competition. The Covid 19 Pandemic had also brought down the sales of Reebok, as in November 2020 Reebok sales fell over 20% in the durations of nine months.
Net sales of the Reebok brand worldwide
During the lockdown, Reebok had to shut down numerous stores as it went under huge losses. In Britain, Footwear companies like Dr Marten and Birkenstock have seen an increase in sales as they promoting comfortable footwear products during the times where everyone is working from home.
During the first few years of the Adidas and Reebok partnership, Reebok constituted over a quarter of Adidas’s total revenue, but in 2020 Reebok only generated over 6.9% of its overall revenue.
During the press conference, Kasper Rorsted, the Chief Executive of Adidas said that, “After careful consideration, we have come to the conclusion that Reebok and Adidas will be able to significantly better realize their growth potential independently of each other. We will work diligently in the coming months to ensure a successful future for the Reebok brand and the team behind it.”
The German sportswear giant announced its plans to sell the Reebok brand on February 16th, 2021. After that Adidas shortlisted a number of potential buyers for the brand. The shortlisted companies include Wolverine World Wide, Authentic Brands Group, Advent International, CVC, Cerberus Capital and Sycamore Partners. The Authentic Brand Group came out on top and acquired Reebok by paying Adidas a sum of $2.5 billion.
For Adidas, selling Reebok will allow the company to reduce its distractions and focus more on its namesake brand as it needs to accelerate its momentum to match up to Nike.
Adidas is popular in some European countries but is weaker compared to Nike in other North American footwear and athleisure markets. Nike is known to be over three times bigger than Adidas in the North American market, this is why Adidas had to let go of Reebok.
Reebok is now the subsidiary of Authentic Brand Group which is a well-known conglomerate with over 30 brands in its portfolio. Brands like Juicy Couture, Forever 21, Barneys New York, JC Penney and Brooks brother are part of the multinational company. This is why many experts say that the Reeboks addition could be a major asset for the company.
ABG can help Reebok evolve in many categories of the brand and potentially make the company profitable again with unique methods. The consumers can now expect to see more retro style from Reebok being reintroduced in the near future as that is what the brand was known for. ABG will also help the company maintain its original DNA instead of building it from scratch and will continue investing in its marketing, products and people.
FAQ
When did Adidas acquire Reebok?
The German conglomerate first acquired the company in 2006 for $3.8 billion, as it wanted to compete with its rival Nike.
Who is the parent company of Reebok now?
The parent company of Reebok from August 2021 is Authentic Brand Group.
Why did Adidas sell Reebok?
After the current losses and the stores shutting down due to Covid 19 pandemic in 2020 and after many failed efforts to grow the company, Adidas finally decided to let go of Reebok.
What is Reebok?
Reebok is one of the top footwear companies and as it is well known for its footwear and clothing designed especially for Fitness and running.
Gigi Hadid is currently one of the top models who has walked numerous runways for the biggest designers and is in demand in the advertising world. Gigi Hadid (born as Jelena Noura Hadid) is a A-list American model who has achieved success by appearing on many international fashion magazines covers over the years. She has won many awards such as British Fashion Awards’ International Model of the Year and Daily Front Row’s Model of the Year.
In 2014, Gigi made her modelling debut in the 50 models ranking at Models.com. She hails from a family full of models as both her siblings Bella Hadid, Anwar Hadid and their mother Yolanda Hadid are top models and celebrities.
The supermodel has walked for Fashion designers like March Jacobs, Chanel, Michael Kors, Jean Paul Gaultier, Versace, Elie Saab, Fendi, Mark Jacobs, Fenty, Tommy Hilfiger, Giambattista Valli, Balmain, Miu Miu, Max Mara, etc. And has appeared on the covers of fashion magazines such as Vogue (USA, France, Italy, Britain, Japan, Spain, Australia, Brazil, Germany, China and even Netherlands), Schön!, Numéro, Allure, Teen Vogue, The Wall Street Journal, Elle, Dazed and Harper’s Bazaar , among others.
Gigi Hadid has done editorial shoots for magazine including VMAN, Elle, Grazia, Cleo, Sports Illustrated, Paper Magazine, Vanity Fair, V Magazine and many more.
Another achievement in her modeling career is that she has walked for Victoria’s Secret Fashion Shows over three times. According to Forbes, Gigi Hadid is currently one of the highest-paid models in the world and has even hosted the American Music Awards. The model has appeared in shows like Housewives of Beverly Hills, Masterchef, Lip Sync Battle, Ru Pauls Drag Race, and music videos of artists such as Taylor Swift, Zayn Malik, DNCE, Calvin Harris, etc.
Gigi Hadid has estimated net worth of $29 million, which has increased exponentially in the recent years. Gigi is one of the top influencers on social media due to her massive fan following and is known to charge brands over $125,000-$300,000 per post for endorsements. She has endorsed brands such as Maybelline, Tommy Hilfiger, Stuart Weitzman, Messika, Moshino, BMW, Reebok, Michael Kors, Vogue Eyewear, etc.
Here are the List of brands endorsed by Gigi Hadid
Maybelline
Maybelline is a popular American multinational cosmetics company that manufactures cosmetics, skin care, fragrance and personal care products. The company has its headquarters in New York and is a subsidiary of the cosmetic major L’Oreal since 1996. Maybelline was initially founded by Thomas Lyle Williams in 1915 and is currently available in over 129 countries around the world.
This globally known cosmetics brand offers over 200 products and combines technologically advanced formulas in order to create affordable for young generation. Maybelline signed Gigi Hadid as its brand ambassador in 2015, the model has since then been the face of the brand and appeared in multiple ad campaigns.
The model even made a collaboration #GigixMaybelline with the brand which included a makeup palette named jetsetter. This collection was Maybelline’s first premium offering, with a higher price point, upscale packaging, but it still became an instant hit as it contained many basic make up items into one palette like eyeshadow, concealer, blush, bronzer, highlighter, mascara and lip balm.
Tommy Hilfiger
Tommy Hilfiger is a leader in making premium clothing with its headquarters based in Amsterdam, Netherlands. The company manufactures apparel, footwear, accessories and home furnishings and is currently has more than 2000 stores in over 100 countries. The company was started by Tommy Hilfiger in 1985 and was acquired by PVH Corp in 2010.
Over the years Tommy Hilfiger has delivered premium styling and quality to become one of the world’s most recognized lifestyle brands. Since 1985, The brand has been a pioneer of creating the classic style that was inspired by iconic pop culture and American heritage. Which is why the tommy Hilfiger also collaborated with Gigi Hadid to create a collection for autumn 2016.
The collection included sportwear, shoes, accessories, a new fragrance for women and combined her unique style with the more classic signature Hilfiger touch. The model also became the brand ambassador for the brand the same year and has been featured on its fashion shows and ad campaigns for the brand. Commenting on the collaboration, the iconic designer said that Gigi is the definition of todays tommy girl as her personality is magnetic and optimistic along with her style which is confident, effortless and cool.
Messika is a popular French Jeweler that was started by Valérie Messika daughter of the famous diamond merchant André Messika. The company has its headquarters in Paris, France and stands by its core values of enhancing the diamond, pushing the boundaries and to striving continuously for excellence.
Messika was started in 2005 and currently present in 55 countries, including Russia and in the Middle East, with over 400 points of sale. Gigi Hadid was signed as the brand first brand ambassador. The model collaborated with Messika to create the Move Addiction capsule collection which features 12-pieces of jewellery.
The price range for this collection for Rings start at around $980 and the high-end range, made up of four pieces, includes a $60,000 choker. Commenting on the collab with Gigi, Valérie Messika said that, she loved working with Gigi as her sense of detail and her discerning eye for fashion completely won her over. She also added that the model was the embodiment of the Messika woman as she is always spontaneous, sunny and bright.
Moshino
Moshino is a renowned Luxury fashion brand that has its headquarters based in Milan, Italy. The company was founded in 1983 by Franco Moshino and is currently known for its leather accessories, shoes, luggage and fragrances. The brand became known for its wide range of premium quality products that are innovative, colorful and youthful. The current creative director of Moshino is Jeremy Scott.
The sisters Gig Hadid and Bella Hadid were signed as endorsers for Moshino spring 2017 multimedia ad campaigns. The campaign shows the siblings wearing a selection from the brand’s new collection which included long gowns, leather, logos and accessory print surrounded by photographers who wore black showing the contrast in colors and designs. The sister have also featured together campaigns for brands like Anna Sui, Chanel, Fendi, Fenty x Puma, Marc Jacobs, Max Mara, Michael Kors, Miu Miu, Versace and Victoria’s Secret.
BMW also known as Bayerische Motoren Worke, is a pioneer and a leader in manufacturing luxury vehicles and motorcycles. The German multinational company has a history of more than 100 years as it was founded in 1916 with aircraft engines, followed by motorcycles and finally automobiles. By 2017, BMW became the world 14th largest producer of motor vehicles with 2,279,503 vehicles produced.
The company also has a history in touring cars, Formula 1, and sports cars. As of now, the BMW Group has over 31 production and assembly facilities in 15 countries. BMW signed Gigi Hadid as its endorser in 2016 as was featured in its first digital campaign for the BMW M2 Coupe. The campaign was called “Eyes on Gigi” and showcases the supermodel in a one-shot stunt.
Commenting on why they choose the model, Uwe Dreher, head of International Brand Communications BMW said that, Gigi and the M2 are the perfect match as they both have strong personalities with fascinating charisma. While Gigi said that being the face of the campaign was definitely a career highlight for her.
Reebok
Reebok is a globally famed clothing and footwear and the subsidiary of a sporting goods major Adidas. The company was founded by J.W Foster and sons in 1895 in Bolton, England. The company is known for its products for fitness, running and CrossFit sportwear. Reebok has its headquarters in Boston with regional offices in Amsterdam, Montreal, Hong Kong, and Mexico City.
The brand has also collaborated with many other sports related companies to produce fitness equipment and workouts. In 2018, Reebok signed Gigi Hadid as their brand ambassador. As a part of this deal the supermodel collaborated with the brand to create a collection of sportwear and footwear known as Future Nostalgia.
This Reebok x Gigi Hadid collection was created after the model had delved into the Reebok archive to revisit key classics of the 1980s and 1990s with new colors and shapes for an updated look. Gigi was also featured in Reebok’s Always Classic Collection wearing a classic Reebok shoes.
Michael Kors
Michael Kors is another popular luxury fashion brand that was founded by the fashion designer Michael Kors in 1981. The company is said to have an annual revenue of over $4 billion and it known for its jewellery, fragrances and footwear. Michael Kors currently has over 1,299 stores and more than 17,700 thousand employees around the world.
In a survey done, Michael Kors was revealed to the third most preferred watch brand amongst upper-income teens in the United States, following Rolex and Apple.
In 2019, the brand signed Gigi Hadid as its brand ambassador, the model was featured in its ad campaign for its fragrance called Wonderlust. In the campaign Gigi Hadid and Mikeal Kors can be seen having fun in the exotic island of Turks and Caicos. According to Michael Kors, Gigi Hadid has all qualities one requires in a travel partner, making her the perfect face for the fragrance.
Vogue Eyewear is upcoming eyewear company that was acquired by Luxottica in 1990. The company offers a wide variety eyewear collection which reflects the dominant fashion trends at an affordable price. In 2017, Vogue Eyewear signed Gigi Hadid as its brand ambassador, since then the model has been featured in the brand’s ad campaigns.
Gigi Hadid also made a collaboration with the brand, the collection included three styles of glasses available in six different colors. In an interview, Vogue described the collection as a take on retro-chic shapes, luminous colors and essential details which give a 90s vibe. This collection was limited and available only on Sunglasses Hut with the starting price being $139.95 each. Hadid also added that she will continue to model and design for the brand.
Conclusion
Gigi Hadid began her modelling career when she was barely 2 years old, now she is one of the top super models in the industry. The model is known to be globally relevant as she has a vast social media following as she has over 68 million followers on Instagram and more than 10.3 followers on Twitter.
Gigi is also one of the highest performing spokesmodels on social media and a global Influencers. This is why Gigi Hadid is rapidly becoming a favorite for campaigns, editorials and covers.
Frequently Asked Questions
Who is Gigi Hadid?
Gigi Hadid is a A-list American Super Model who has achieved success by appearing on many international fashion magazines covers and walking for numerous fashion brands over the years.
What is the net worth of Gigi Hadid?
The net worth of Gigi Hadid is estimated to be over $29 million in 2021.
What are the brands endorsed by Gigi Hadid?
She has endorsed brands such as Maybelline, Tommy Hilfiger, Stuart Weitzman, Messika, Moshino, BMW, Reebok, Penshoppe, Fendi, Michael Kors, Vogue Eyewear, etc.
How much does Gigi Hadid charge for brand endorsements?
Gigi Hadid is known to charge brands over $125,000-$300,000 per post for endorsements.
Endorsing brands with celebrities is a common marketing strategy used in the Advertising Industry. Having a celebrity brand endorser comes with many advantages, they help advertising the company’s products, brand and services, reach their target audience and raise brand equity. Varun Dhawan is one of the top upcoming celebrity endorser in India.
Varun Dhawan is an Indian actor that works predominantly in the Hindi film industry. Currently, Varun Dhawan is also one of the highest paid actors and has also been featured in the list of Forbes India’s Celebrity 100, since 2014. Varun Dhawan at a young age of 34, became the only actor in Bollywood to get 11 box office successes in a row.
The actor is known for his work in movies such as Student of the Year, Main Tera Hero, Humpty Sharma Ki Dulhania, Badrinath Ki Dulhania, Dilwale, Dishoom, Judwaa, Badlapur, Sui Daaga, Street Dancer, etc. The net worth of the Varun Dhawan is estimated to be over $29 million in 2021. While the actor is known to charge over Rs 1 to 3 Crore.
The brands endorsed by Varun Dhawan are Reebok, Parle Agro Frooti, Layer’r Shot, Maruti Suzuki Arena, Resiquick, Lux Cozi, Fossil Watches, Tasty Treat, Brylcreem, FBB, Buffalo Clothing, SkyBags, Adar Poonawalla Clean City Initiative, Adiction Deodorant, Campus shoes, Philips, Dhawan & Only, We Chat, Nestle Fruita Vitals, Mazaa, Iconic Clothing, Panasonic, Gatsby hair gel, Idee, Ponds Men, Colgate, Oppo, Coca-cola, Bournvita, Navratna, Haathi Cement, Indian Cancer Society, etc.
Here is the list of brands endorsed by Varun Dhawan
Reebok
Reebok is globally known British footwear and clothing company that is a subsidiary of Adidas. The company was founded by J.W Foster and Sons in 1895 in Bolton Lancashire, England and currently has its headquarters based in Boston, Massachusetts, with offices in Amsterdam, Montreal, Hong Kong and Mexico City.
Reebok is the official footwear and apparel sponsor for popular companieslike CrossFit and Spartan. The company is known for its products such as fitness, running and CrossFit sportswear which include clothing and footwear. Reebok signed Varun Dhawan along with Katrina Kaif as its brand ambassador in 2019.
The duo have made fitness related ad commercials for reebok, recently the company launched its biggest campaign on Sole Fury, which is a dynamic new silhouette that is equal parts sport and style, featuring Varun Dhawan.
According to Sunil Gupta, the brand director of Reebok India, “Being a fitness enthusiast, the actor complements the brand brilliantly. Varun echoes Reebok’s enthusiasm and dedication to fitness, and we are confident that together we will continue to revolutionise the fitness industry.”
Parle Agro Frooti
Frooti is the second largest mango flavoured drink sold in India and a flagship brand of Parle Agro which is a FMCG Company. The brand was initially launched in 1985 and then became the most successful drink launched by Parle Agro. The drink used to be sold in a tetra pak packaging and are now available in PET bottles.
Frooti can be found in the countries such as USA, UK, UAE, Canada, Saudi Arabia, Malaysia, Maldives, Singapore, Thailand, New Zealand, Australia, Mozambique, Ghana, Malawi, Zambia, Nigeria, Tanzania, Japan, and Ireland. The company signed Varun Dhawan as its brand ambassador in 2019 and was also featured in a commercial for its new campaign called #TheFrootiLife along with Alia Bhatt.
Commenting on their association, Nadia Chauhan, the CMO of Parle Agro said that, “Introducing Varun Dhawan as Frooti’s new brand ambassador is a step towards accelerating our ambition to be the number one in mango drinks segment. The presence of both Varun and Alia will help us connect better with the consumers to take the brand to newer heights.”
Maruti Suzuki is one of the most known and trusted automotive company which is a subsidiary of Suzuki which is a Japanese automotive manufacturer. The company was earlier founded and owned by the Government of India until 2003. As of 2018, the company had achieved a market share of 53% in the Indian passenger car market.
Maruti Suzuki is currently the country’s largest car manufacturer and has launched Maruti Suzuki Arena. These new showrooms will be modern and will enhance transparency and offer a warm, friendly and comfortable environment to the customers.
The Maruti Suzuki Arena have four distinct retail channels which are Maruti Suzuki Arena, NEXA, Commercial and True Value. The company signed Varun Dhawan as an endorser for Maruti Suzuki Arena, the ad campaign for this will based on the tagline ‘A destination called you. A feeling called Maruti Suzuki Arena.’
In an interview, R.S. Kalsi, the Senior Executive Director of Maruti Suzuki said that, “Led by Varun Dhawan, our new campaign will showcase Maruti Suzuki Arena as a youthful and modern destination for a dynamic, trendy, social and connected car buying experience.”
Lux Cozi
Lux Cozi is a popular brand of men’s underwear that is owned by Lux Industries with its headquarters based in Kolkata, West Bengal. Lux Industries Ltd is one of the oldest underwear companies in the country, known for its Hosiery products for men, women and children. The brand was launched 1963, that now has a turnover of Rs 200 crores.
Lux Cozi is known to be sold in more than five lakh retail stores across the country. The company has also sponsored for some IPL teams such as Kings XI Punjab and Pune Warriors India. Lux Cozi signed Varun Dhawan as it brand ambassador in 2017, and the actor has so far been the face for the brand for a few years now and has appeared in many ad commercials.
In an interview, Mr. Udit Todi, senior vice president, Lux Industries said that, “A significant section of young audience connects with Varun and we believe will work in favour with our strategy to reach out to the youth of this country.”
FBB is a clothing brand that belongs to Big Bazaar and was founded in 2008, making it the oldest and largest retail hypermarket chains of India. Big Bazaar has more than 250 stores in over 120 cities and towns across the country with FBB stores available in every Big Bazaar store.
FBB has been trying to redefine affordable fashion which is why it has a strong presence across all metropolitan cities of India. FBB signed both Katrina Kaif and Varun Dhawan as its brand ambassadors. The company launched its ‘Everything Below 599’ campaign with Varun Dhawan in order to attract more customers especially during the pandemic.
Commenting on the association, Akshay Mehrotra, the CMO of FBB said that, “Katrina Kaif and Varun Dhawan represent the youth of today, who are independent, confident and have individualistic and inimitable style quotient. Both the actors personify fbb’s brand preposition of contemporary and comfortable style with mass appeal and with an aspiration that relates to youth across India.”
Fossil watches
Fossil is an popular American Fashion designer and a manufacturer that was founded in 1984 by Tom Kartsotis. Fossil Group is headquarters in Rishardson, Texas and has brand like Relic, Michele Watch, Fossil, Skagen Denmark, Misfit, WSI and Zodiac watches under it. The company also makes licensed accessories for other luxury brands such as BMW, Puma, Emporio Armani, Michael Kors, DKNY, Diesel, Tory Burch, Chaps, and Armani Exchange.
Varun Dhawan became the brand ambassador for Fossil Watches in India and has been featured in multiple fossil ad commercials. Fossil also collaborated with Varun to make a limited edition watch collection, a portion of the sales from the range is said to be donated to the Magic Bus. Magic Bus is a NGO with a mission to end poverty through education.
Commenting on his association with the company, Varun said that, “Fossil is an iconic brand that has always celebrated creativity, authenticity and optimism, everything that I swear by when it comes to my style. I am honored to be associated with a brand that is so close to me, to create a watch that truly personifies what I believe in something new, exciting, and affordably classy.”
Philips is one of the most trusted electronic multinational company that was founded by Gerard Philips in 1891. Philips has its headquarters based in Amsterdam and is the largest electronics companies in the world. As of now, Philips has more than 80,000 employees in over 100 different countries.
Philips is segregated into the sectors of Personal health, connected care and diagnosis and treatment, while the lighting division became a separate company. In 2012, Philips went on to became the largest manufacturer of lighting in the world as measured by applicable revenues. Varun became the Philips’s brand ambassador in 2015 and endorsed the male shaving category in some multimedia ad campaigns.
The company in a statement said that, the actor was roped infor the brand as he exemplified the modern man who is suave, confident and well-groomed. ADA Ratnam, President of personal health for Philips India, added that, “Who better than Varun Dhawan to endorse the new shaver’s range that is designed for all the men to get the perfect shave without any nicks and cuts.”
Pond’s Men
Ponds is an US brand known for its beauty and health care products, and is currently owned by Unilever. Ponds is was first patented medicine by Theron T Pond, a pharmacist in the 1846. By the 20th century the company was mainly selling cosmetic products. Today, the pond’s wide variety of creams are sold worldwide and are especially popular in countries like Spain, India, Japan and Thailand.
Ponds is known for its products that are specialized for different ethnicities, ages, environment and lifestyles. Ponds launched its skincare range for men in India with Varun Dhawan as it brand ambassador. When Ponds men was going to launch it was said to be the first of its kind, as it offered skincare range that instantly brightened and recharged skin for Indian men.
Varun so far has been the face of the brand in many of the ponds ads and also added, he loves the new Pond’s Men range of face washes and moisturizers because they are an effective and no-fuss solution to my skin needs. Pond’s is amongst the most reputed skincare brands in the world. He also added that, it is exciting to be the face of this product range for men.
Layer’r Shot is a deodorant brand that is owned by Adjavis Venture Limited. The company was initially established in 2013 by Devendra N Patel. Adjavis Venture Limited came up with LAYER’R Shot and Wottagirl which were both successful in the market. Layer’r Shot recently became one of the top selling fragrance brand for men and offers a wide range of world class, long lasting fragrances crafting especially crafted for the Indian customer.
Varun became the brand ambassador for Layer’r Shot in 2018, the last campaign featuring the actor is based on how older adults who are judgmental about today’s youth. The ad showcases how the new fragrance spreads good thoughts and removes the negative or judgmental thinking happening around them.
Commenting on the commercial, Virendra Saini, the Executive Director said that, “Varun Dhawan is a perfect fit for this campaign as this product appeals to the youth and who better than Varun to represent today’s youth and their thinking. The script demanded someone who has humour and also, someone who can bring freshness and liveliness to the brand.”
Oppo
Oppo is a popular Chinese consumer electronics and a mobile communications company and is among the top ten smartphones sold in India. The company has its headquarters in Dongguan, Guangdong and offers a variety of products ranging from smartphones, audio devices, power banks, blu ray players to other electronic products.
The company was initially launched in 2004 and is currently is available in over 40 countries selling smartphones in more than 200,000 retail stores. Oppo signed Varun Dhawan as its series ambassadors in 2021 for the range of smartphones called OPPO F19 Pro+ 5G and F19 Pro.
The actor launched the smartphone through its latest ad campaign with the tagline of ‘Flaunt the Nights’. In 2019, OPPO India also made actors such as Ranbir Kapoor as their brand icon, Katrina Kaif and Badshah as brand friends for the Reno smartphone series of OPPO. The three stars will be featured together for an ad film of OPPO India.
Adar Poonawalla Clean City Initiative
Adar Poonawalla Clean City is an initiative that focuses on sustaining environment and is undertaken by Adar Poonawalla. The initiative started in 2014 when Mr. Poonawalla found garbage piling up and being dumped across the city and even went on to pledge Rs. 100 crore for this initiative.
The main aim of this organization is to ensure that more and more cities adopt it to make Urban India becomes cleaner, greener and healthier. Both Varun Dhawan and Alia Bhatt were made endorsers of the Adar Poonawalla Clean City Initiative in 2017.
The two have been featured in ad films that highlights the need to keep your cities clean and dispose of garbage in the bin. The ad film was successful and gained over 1.5 million views in a single day.
Varun Dhawan is an Indian actor that works predominantly in the Hindi film industry. Currently, Varun is also one of the highest paid actor in the country.
How much does Varun Dhawan charge for brand endorsement?
Varun Dhawan is known to charge over Rs 1 to 3 Crore for brand endorsements.
What is the net worth of Varun Dhawan?
The net worth of the Varun Dhawan is estimated to be over $29 million in 2021.
Conclusion
After the success of many his movies, Varun Dhawan has also become quite popular in the advertising industry as the actor has endorsed many brands in a short span. The actor is in demand because he is young hence appeals to the youth and has huge fan following.
Varun can be seen endorsing big brands from the sectors of FMCG to automobile to even lifestyle on virtually every platform. Varun is known to endorse brands that generally appeal to the masses, which why it look like actor’s brand value will only continue to grow in the future.
Archana Karthikeyan
