Tag: Red Bull

List of Brands Endorsed by KL Rahul

Endorsement is a form of brand communication in which a celebrity works as the brand’s spokesman, certifying the business’s claim and stance by lending his or her personality, popularity, social standing, or industry experience to the brand. In a market with a lot of local, regional, and international companies, celebrity endorsement was once regarded as a good way to stand out.

In cricket, Kannanur Lokesh Rahul is a household name. He has recently achieved recognition for both good and negative reasons, but happily, things did not turn sour for him. Rahul has been a brand ambassador of various brands in different sectors because of his strong yet calm personality. On that note, let us jump right into the list of brands that KL Rahul endorses.

Metaman
Police Lifestyle
Dream11
BharatPe
XYXX Crew
Carriall
Red Bull
HyugaLife
Aditya Birla Capital
Too Yumm
Sanspareils Greenlands
KnobbX
Hublot
ARC – ATHLETE RECOVERY
Realme
boAt
Zenovit
Puma
Cure.fit
Gully
RBI
NUMI

Metaman

Metaman – KL Rahul Brand Endorsements

KL Rahul, the Indian cricket star, has teamed up with Metaman not just as a brand ambassador but also as an investor! Known for his love of style and fragrances, Rahul is now part of Metaman’s journey as they launch a premium perfume collection.

Metaman, which started as a men’s jewelry brand, is now expanding into high-quality, luxurious, yet affordable perfumes. Rahul, who has always been passionate about fashion and wellness, sees this as more than just a business move—it’s a long-term commitment.

With his sharp style and global exposure, Rahul aims to bring world-class fragrances to India.

Police Lifestyle

Police Lifestyle – KL Rahul Brand Endorsements

In November 2024, lifestyle brand Police announced a two-year partnership with Indian cricketer KL Rahul, appointing him as their brand ambassador for India and the Middle East. This collaboration is part of the Police’s “Audacity Wanted” campaign, which celebrates individuality and self-expression.

As part of this partnership, Police has launched the Police x KL Rahul accessories collection, featuring leather goods designed for the modern man. The campaign showcases Rahul in various visuals, offering a localized perspective on the “Audacity Wanted” concept.

This collaboration inspires individuals to embrace their uniqueness and make bold statements in every aspect of life, reflecting KL Rahul’s journey and the Police’s commitment to authentic self-expression.

Dream11

Dream11 – KL Rahul Brand Endorsements

KL Rahul, the renowned Indian cricketer, has been featured in several Dream11 advertising campaigns over the years. In 2024, during the Indian Premier League (IPL), he appeared in a humorous advertisement alongside fellow cricketers. This ad showcased a light-hearted family dinner scenario, highlighting the playful dynamics between the cricketing stars and the Bollywood actor, which resonated well with the audience.

These collaborations between KL Rahul and Dream11 emphasize his significant presence in the cricketing community while showcasing his appeal in mainstream media, bridging the gap between sports and entertainment.

BharatPe

BharatPe – KL Rahul Brand Endorsements

Indian cricketer KL Rahul has been associated with BharatPe, a prominent fintech company in India, through various collaborations focusing on empowering merchants and promoting secure digital transactions.

KL Rahul actively promoted BharatPe’s services on his social media platforms. In February 2025, he shared a reel emphasizing the importance of strong defense in cricket and payments, highlighting BharatPe UPI’s secure transactions.

Additionally, in January 2025, he posted about trusting BharatPe UPI for secure transactions, backed by BharatPe Shield’s free protection cover of up to ₹5,000.

XYXX Crew

XYXX – KL Rahul Brand Endorsements

Indian cricketer KL Rahul has collaborated with men’s innerwear and comfort wear brand XYXX in multiple capacities, including as an investor, brand ambassador, and central figure in several of their advertising campaigns.

Moreover, he became both an investor and the first-ever brand ambassador for XYXX. This partnership aims to leverage Rahul’s popularity to expand XYXX’s customer base, strengthen its online presence, and enter new markets. The collaboration reflects a shared ethos, with Rahul embodying the brand’s belief in trusting one’s instincts.

In May 2024, XYXX released a campaign featuring Rahul in a dystopian narrative where men are physically shackled by uncomfortable underwear. The campaign promotes XYXX’s products as a liberating alternative, encouraging men to break free from discomfort.

Carriall

Carriall – KL Rahul Brand Endorsements

Carriall, a brand renowned for its innovative smart travel luggage, appointed Indian cricketer KL Rahul as its brand ambassador. This collaboration aims to blend elegance, sophistication, and practicality, aligning with Carriall’s product philosophy and Rahul’s stylish persona.

With this partnership, Carriall sought to promote KL Rahul’s widespread appeal across India to expand its offline presence. While the brand has primarily operated online, Rahul’s endorsement is expected to facilitate a stronger foothold in offline markets nationwide, enhancing brand visibility and accessibility.

Red Bull

Red Bull – KL Rahul Brand Endorsements

KL Rahul’s collaboration with Red Bull has been a significant aspect of his cricketing journey, offering him platforms to showcase his talent and connect with fans. Red Bull has facilitated various interactive sessions with KL Rahul, including live interviews and Q&A sessions, allowing fans to gain insights into his preparations, mentality, and personal anecdotes.

These engagements have strengthened the connection between Rahul and his supporters, reflecting Red Bull’s commitment to bringing athletes closer to their audiences. Through these collaborations, Red Bull has played a significant role in glorifying KL Rahul’s presence both on and off the field, supporting his journey and enabling deeper fan interactions.

HyugaLife

HyugaLife – KL Rahul Brand Endorsements

Indian cricketer KL Rahul expanded his entrepreneurial ventures by investing in and becoming a brand ambassador for HyugaLife.com, a health and wellness platform offering a diverse range of products, including supplements, health foods, and sports nutrition.

Rahul’s collaboration with HyugaLife aims to inspire individuals across India to prioritize their well-being and adopt healthier lifestyles. These initiatives reflect KL Rahul’s dedication to fostering a health-conscious culture in India and HyugaLife’s commitment to providing authentic, high-quality wellness products to its customers.

Nayara Energy

Nayara Energy – KL Rahul Brand Endorsements

In April 2024, Nayara Energy, a prominent downstream energy company, launched its annual ‘Mahabachat Utsav’ campaign with celebrated Indian cricketer K.L. Rahul as the face of the initiative. This collaboration aimed to offer significant consumer savings on petrol purchases at Nayara’s extensive network of over 6,300 fuel stations across India.

This collaboration underscores Nayara Energy’s dedication to enhancing customer experiences and rewarding loyalty while also leveraging K.L. Rahul’s popularity to strengthen the campaign’s reach and impact.

Aditya Birla Capital

Aditya Birla Finance – KL Rahul Brand Endorsements

Aditya Birla Finance Ltd (ABFL) launched the ‘Ab Kahani Badlegi’ campaign, featuring Indian cricketer KL Rahul as its brand ambassador. This collaboration aims to inspire individuals to overcome challenges and achieve their aspirations, aligning with ABFL’s mission to empower people through tailored financial solutions.

The ‘Ab Kahani Badlegi’ campaign portrays ABFL as a financial powerhouse, offering products and services such as personal loans, business loans, SME loans, and loans against property with minimal documentation, faster disbursement, and a Flexi loan facility with a 100% online process that enable consumers to realize their long-held dreams. This nationwide effort, released on television and online platforms, aims to reach people of all ages.

Too Yumm

Too Yumm – KL Rahul Brand Endorsements

KL Rahul collaborated with Too Yumm, a popular healthy snacking brand, as part of its efforts to promote guilt-free indulgence. The collaboration aligns with Rahul’s image as a fitness-conscious athlete who maintains a balanced diet while enjoying tasty snacks.

Too Yumm, known for offering baked, not fried, snacks, has previously partnered with sports personalities to highlight its health benefits. Rahul’s association with the brand likely includes social media promotions, advertisements, and possibly campaign endorsements that emphasize the idea of snacking smart while maintaining an active lifestyle.

This partnership further strengthens Too Yumm’s appeal to young, health-conscious consumers who look up to athletes like KL Rahul for fitness inspiration.

Sanspareils Greenlands

Sanspareils Greenlands – KL Rahul Brand Endorsements

KL Rahul, the renowned Indian cricketer, has collaborated with SG Cricket to introduce the Signature KLR x SG collection, a premium line of cricket equipment and gear. This collection features top-quality English willow bats, including the KLR Series, KLR Ultimate, KLR Xtreme, and KLR Edition, each designed to enhance performance on the field.

The bats are crafted from the finest English willow, traditionally shaped, and equipped with imported cane handles for superior grip and control. Additionally, the collection offers batting gloves and pads, all tailored to meet the high standards expected by professional cricketers.

KnobbX

Indian cricketer KL Rahul partnered with KnobbX, an apparel brand specializing in modern accessories. As a brand ambassador, Rahul has been featured in various advertising campaigns promoting KnobbX’s products.

This collaboration aligns with Rahul’s trendy persona, making him a suitable representative for nobbX’s contemporary designs.

This partnership is one among several in Rahul’s portfolio, reflecting his influence in the fashion and lifestyle sectors.

Hublot

Hublot – KL Rahul Brand Endorsements

KL Rahul, the renowned Indian cricketer, has been associated with Hublot, the luxury Swiss watch brand, as a brand ambassador since June 2023. This collaboration aligns Rahul with Hublot’s legacy of precision and elegance, reflecting his sophisticated and stylish image.

Hublot’s involvement in cricket includes a partnership with the International Cricket Council (ICC), serving as the official timekeeper for major ICC. This association emphasizes Hublot’s commitment to the sport and its athletes, with KL Rahul representing the brand’s dedication to excellence both on and off the field.

ARC – ATHLETE RECOVERY

ARC – Athlete Recovery – KL Rahul Brand Endorsements

KL Rahul, the prominent Indian cricketer, has been associated with ARC – Athlete Recovery, a company specializing in sports recovery technology. Founded in 2023 by former Karnataka Ranji player David Mathias, ARC focuses on providing innovative recovery solutions, such as portable ice baths, to enhance athletic performance. Rahul was an early adopter of ARC’s vision and has been a significant supporter of their mission to revolutionize athlete recovery.

Realme

Realme – KL Rahul Brand Endorsements

Realme, a rapidly growing smartphone brand, appointed cricketer KL Rahul as the brand ambassador for its smartphone category. This collaboration was designed to align with Realme’s youthful and dynamic image, leveraging Rahul’s popularity and style to resonate with a broader audience.

As part of this partnership, KL Rahul became the face of the Realme 9 Pro+ 5G campaign, embodying the brand’s “Dare to Leap” philosophy. The campaign highlighted the smartphone’s advanced features, including its powerful performance and stylish design, aiming to appeal to tech-savvy consumers seeking both functionality and aesthetics.

boAt

boAt – KL Rahul Brand Endorsements

KL Rahul, the renowned Indian cricketer, has been associated with boAt, a leading Indian audio and wearable brand, as a brand ambassador. In this role, he has actively participated in promoting boAt’s range of products, including their audio devices and smartwatches. This collaboration is part of boAt’s broader strategy to partner with prominent figures in the sports industry to enhance its brand presence

Zenovit

Zenovit – KL Rahul Brand Endorsements

KL Rahul has signed a new sponsorship contract. He is now the face of the Zenovit dietary supplement line. Raveena Tandon, a Bollywood actress, had previously sponsored Zenovit. KL Rahul will star in a TV commercial for the brand that will be released soon. Due to Zenovit’s lack of social media presence, it does not appear that a digital advertising strategy will be implemented.

Puma

Puma – KL Rahul Brand Endorsements

Rahul will be seen endorsing Puma’s latest product lines in the performance and sport style categories through various brand advertisements as part of the contract.

Choosing to solely collaborate with a sportswear brand is a critical decision, and we have hit it out of the park with this collaboration,” Rahul said in a statement about the partnership with Puma.

As a cricketer, I am always trying to stay one step ahead of the game, both on and off the field, and Puma, the ever-faster brand, shares my ambitions and ideals. Working with Puma and joining their fantastic roster of athletes and superstars will be incredible,” he continued.

“Rahul is a natural fit for the brand due to his exceptional performance on the field, effortless style off the field, and propensity for fitness”. His demeanour is completely in line with Puma’s brand approach, and we are thrilled to be working with him and to begin this new partnership. Puma India MD Abhishek Ganguly said.

Cure.fit

Cure.fit – KL Rahul Brand Endorsements

KL RAHUL, a dashing Indian cricketer, has been appointed as a brand ambassador for Cure.fit. Cure.fit is a Bengaluru-based health and fitness start-up. Rahul will support cure.fit’s new CULT brand, which is a chain of high-end fitness centres, in order to broaden the brand’s reach. According to rumours, Cure.fit and the cricketer have agreed on a cash and equity deal.

Rahul has wowed everyone with his batting prowess and hard ethic, and he has made an impact on both the home and international circuits. Cornerstone Sport, a brand consultant and talent representation agency, brokered the arrangement.

Cricketer K L Rahul remarked of his partnership with Cult.fit, “I am immensely thrilled about my collaboration with Cult.fit.” As a sportsperson, fitness is important not only for improving on-field performance but also for improving overall health. Cult.fit’s machine-free workouts are impressive, and anyone who wants to get in shape may do it without using a machine.

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Gully

Gully – KL Rahul Brand Endorsements

In collaboration with retail partner Zeko online Pvt. Ltd., Indian opener KL Rahul established Gully, a “cult streetwear brand.” In the beginning, the brand’s products will be offered on one of India’s biggest online marketplaces as well as the Zeko online website. Rahul is also one of the brand’s co-owners.

T-shirts, joggers, and shorts will be the first items to be released, followed by jeans and sweatshirts later this year. Gully’s primary values are street culture, hip-hop, rap, and street sports. In Western countries, streetwear labels are immensely popular. Currently, there is no competition in the Indian market.

When it comes to creating and building brands, our idea is to first discover a market gap and then locate the proper partners with whom to collaborate. KL Rahul is one of the most fashionable cricketers and embodies the Gully spirit. Another important factor was in-house manufacturing, which provided the flexibility and agility needed for a new brand to prosper, according to Jogesh Lulla, COO, Cornerstone Sport.

RBI

RBI – KL Rahul Brand Endorsements

As the 2018 Indian Premier League (IPL), India’s biggest cricket extravaganza, draws to a close with Chennai Super Kings (CSK) claiming the title, the Reserve Bank of India (RBI) took advantage of the media frenzy to promote financial literacy.

Interestingly, during the event, a commercial depicting renowned batsman KL Rahul aired on TV channels.

Furthermore, he discussed the rules as well as the RBI’s new no-frills savings account system.

The cricketer, on the other hand, did not receive any compensation for his appearance in the commercial. However, because he is an RBI employee, they did not impose any fees.

NUMI

Numi Paris – KL Rahul Brand Endorsements

Actor Athiya Shetty and Ace Cricketer KL Rahul have been named as brand ambassadors for NUMI Paris, a French luxury eyewear brand that has recently arrived in India. NUMI Paris has enlisted the help of the skilled and beautiful actor, as well as the successful cricket player, to promote their elegantly handcrafted eyewear collection.

I am ecstatic to be welcomed into the NUMI Paris family,” NUMI has all of the qualities that I look for in a brand when I indulge. And I’m delighted to say that NUMI is a natural extension of my personality KL Rahul said.

FAQs

What is full name of KL Rahul?

Kannur Lokesh Rahul

Which major brands does KL Rahul currently endorse?

KL Rahul endorses a diverse range of brands, including Puma, Red Bull, BharatPe, Realme and more.

Does KL Rahul endorse only Indian brands, or also international ones?

He endorses both Indian and international brands, reflecting his widespread appeal.

March 25, 2025
The $13 Million Story Behind Red Bull’s 3 I’s Tagline | Red Bull Gives You Wings

Red Bull GmbH is an Austrian company that was launched in 1987. It traces its origin back to a similar drink that was called Krating Daeng. Krating Daeng was introduced in Thailand in 1976 by pharmacist Chaleo Yoovidhya.

He pitched the product as an energy booster that increased productivity and marketed it toward laborers and students. His advertising campaign included sponsoring various Thai sporting events like Muay Thai.

Dietrick Mateschitz was just another traveler on business in Thailand when he purchased and drank Krating Daeng. He claims it cured his jet lag. He sought to meet Yoovidhya and create a business partnership with him.

Together, they formulated a product that would suit the taste of Westerners, and Red Bull GmbH was born. They founded the company in 1984 in Salzburg, Austria.

Mateschitz, while branding the drink, used the English meaning of the Thai name. Daeng means Red and Krating is a large species of wild bovine native to the Indian subcontinent (known in English as a gaur or Indian bison).

It was in August of 1987 that the first can of Red Bull, as we know it today, was sold in Austria. It was re-positioned as a trendy and premium drink and introduced at a ski resort in Austria. Krating Daeng remained available as a lower-cost product.

The company continued to expand and the drink entered the United Kingdom and Germany markets in 1994, the United States in 1997 and the Middle East in 2000 and continues to grow.

Over the years, RedBull has added many variations to the energy drink, based on the same formula but offering different flavors and colors. It began with a sugar-free version in 2003 called RedBull Sugarfree and added variants like RedBull Zero, RedBull Total Zero, and RedBull Energy Shot.

In 2013, RedBull began offering different flavors with the launch of RedBull Editions. Initially available in cranberry, lime, and blueberry, it added various other flavors, some of which are available only during certain seasons or in specific countries.

In 2018, Organics by RedBull was launched with a line of organic sodas in flavors of bitter lemon, ginger ale, tonic water, and a new version of a cola called Simply Cola.

Red Bull is one of the most popular beverage brands that are famous for its drink

and its tagline “Red Bull gives you Wiiings”. But this tagline cost Red Bull nearly 13 million. Let’s understand the complete story behind Red Bull’s 3 i’es.

Marketing Campaigns by RedBull
The Famous Tagline of Red Bull
The Court Case Citing False Marketing by Red Bull
Why Did Red Bull Add Extra ‘ii’ in Its Tagline?

Marketing Campaigns by RedBull

It was in 1997 that RedBull commercials were released bearing its now famous slogan “RedBull Gives you Wiiings”. Red Bull advertisement inspires energy and adventure.

Being advertised as an energy drink worldwide, RedBull has used extreme sports as its advertising vehicle of choice. It began sponsoring athletes in 1989, focusing on sports like Formula One racing and extreme sports like windsurfing and hang gliding.

Red Bull Motorsports

It later expanded into sponsoring mainstream sports like MotoGP, Mountain Biking, Skateboarding, Kayaking, Rowing, Cliff Diving, Basketball, and Soccer. It has also held sponsorships in Esports.

The Famous Red Bull Slogan

“Red Bull Gives you Wings” became that slogan that gained significant ground for the company through its effective marketing strategy. It added an air of mystery to a drink that is a carbonated drink containing sugar, caffeine, and other ingredients that add flavor and color.

Red Bull Slogan

This genius slogan boosted the energy drink into a global phenomenon as a vitalizing energy booster drink. The idea of the drink ‘giving you wings’ was metaphorical and illustrated the energy boost that an individual would receive after consumption. However, there is no saying when something can be misconstrued. And that is exactly what happened in the case of Red Bull.

The Court Case Citing False Marketing by Red Bull

After twenty years of seeing the circle of success, much of it based on its clever slogan, RedBull fell prey to its ingenuity and gallantry. How the genius of the marketing slogan “RedBull gives you Wings” was called into question is a 13-million-dollar story.

A US citizen named Benjamin Carethers questioned – “Why doesn’t RedBull give me wings?” He sued the company for ‘false advertising. He claimed that after 10 years of drinking Red Bull, he had neither grown wings nor had seen any athletic or intellectual enhancement in his performance.

His claim read – “Even though there is a lack of genuine scientific support for a claim that Red Bull branded energy drinks provide any more benefit to a consumer than a cup of coffee, the Red Bull defendants persistently and pervasively market their product as a superior source of ‘energy’ worthy of a premium price over a cup of coffee or other sources of caffeine.”

As per the consumer court documents that were filed in the New York Federal Court, the officials of the energy drink chose to settle with Benjamin Carethers. Red Bull also agreed to pay cash up to $10 to all the people who purchased Red Bull in the last decade, instead of cash customers also had an option to go with two Red Bull products worth $15. The complete payout was capped at no more than $13 million.

Why Did Red Bull Add Extra ‘ii’ in Its Tagline?

Red Bull had learned a hard lesson. They also realized that their marketing slogan was catchy and the tagline had gathered global attention that was driving their sales.

So, in a bid to keep their tagline intact, they added two ‘ii’s to their word wings. And that is how the slogan became – “RedBull Gives you Wiiings”. That is how a successful business works.

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Conclusion

Red Bull continues to grow and expand. It now owns football teams with clubs in Austria, Germany, the United States, and Brazil. The company enlisted Adrian Newey in 2010 to design a prototype racing car called the RedBull X2010. This was for the video game Gran Turismo 5. Earlier this year, Red Bull announced the full production of a hypercar called RB17, also designed by Adrian Newey.

FAQs

Who created the slogan Red Bull gives you wings?

Dietrich Mateschitz and his team created the popular tagline in the 1980s.

What is the story behind Red Bull’s slogan?

Red Bull was sued for false advertising by a customer Benjamin Carethers. Red Bull settled the case and had to pay around $13 million.

Why does Red Bull spell wings with 3 I? What is the meaning of wiiings?

Red Bull spells “wiiings” with three ‘i’s in its slogan “Red Bull gives you wiiings” as a creative and playful branding strategy. It grabs attention, makes the slogan more memorable, and avoids legal claims about literal promises, ensuring it’s seen as a metaphor for energy and performance rather than a factual statement.

What is Red Bull Gives You Wings new slogan?

“Red Bull Gives You Wings. Wiiings for Every Taste”, is the new slogan of Red Bull.

What is Red Bull tagline case?

Red Bull faced a lawsuit in 2013 claiming its slogan, “gives you wings,” was misleading. It settled in 2014 for $13 million without admitting fault, offering refunds or free products.

Why did Red Bull change to wiiings?

Red Bull changed “wings” to “wiiings” to make the slogan playful and memorable while avoiding legal issues by clarifying it as a metaphor, not a literal claim.

Red Bull did not change its slogan or tagline but slightly modified the spelling to “Red Bull gives you wiiings” to make it playful and avoid legal issues after a 2014 lawsuit claimed the slogan was misleading.

December 24, 2024
Analyzing Red Bull’s Popular Marketing Campaigns
Red Bull is an Austrian beverage giant known for its unique marketing strategies and campaigns. The company is a marketing powerhouse that is equally popular for its daring and widespread campaigns as for its main products. Red Bull is a company that started the energy drink market continues to dominate the market with more than 40% market share. For Red Bull the marketing efforts always focuses on the audience first, and then comes their selling their products.

Red Bull now leads with 24.9% share of the US energy drink market in 2019, selling more than 7.5 billion cans globally. They are able to achieve these numbers because they produce content which can be considered on par with the major publishers and also pulling off mind-blowing events making them one of the most talked about brands in the world. Red Bull is active on various social media platforms and different channels and use out of the box approaches and tactics in order to create content that is would give people the experience they would be interested in.

Instead of following a traditional approach to mass market, Red Bull has generated awareness and created a brand identity by using extreme sport event series or campaigns such as Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice and stunts like stratos space diving project and stand out on its own. The company marketing also includes multiple sports team ownership from Formula One teams like Scudera Alphatauri, Red Bull Racing; Fooball clubs like FC Red Bull Salzburg, New York Red Bulls, etc. It also has many celebrity endorsements through its record label Red Bull Records.

A Brief History of Red Bull
The Target Audience of Red Bull
The Marketing Strategy of Red Bull
Red Bull’s Content Marketing Strategy
The Analysis of Red Bull’s Marketing Campaigns
The Impact of Red Bull’s Marketing Campaigns

How marketing made Red Bull so big

A Brief History of Red Bull

The Red Bull’s logo and slogan

Red Bull is an Austrian energy drink company created in 1987, when the Austrian entrepreneur Dietrich Mateschitsz was inspired by an already existing local energy drink which was sold in Thailand. The local energy drink was meant to help keep drinkers awake and alert. He took this idea, modified its ingredients to match the westerner’s taste buds, partnered with Chaleo Yoovidhya and together founded the Red Bull company in 1987 in Chakkapong, Thailand.

The product was later taken to Austria where it had its first ground breaking success in no time and soon went international after it blew up in Hungary. When the company originally started it only had only a single flavor and regular or Sugar free formulas, a line of different fruit flavors were added by 2013. The company’s slogan is “Red Bull gives you wings.” Red Bull is currently in more than 170 countries energizing the population and raising the competition along the way. According to Forbes it is also the 61^stmost valuable brand in the world.

When Red Bull first came out, it was the first and only as back then energy drinks dint exist. And since traditional means of advertising was expensive, Red Bull had to come up with a different marketing strategy. They simply targeted their target audience which is 18 to 35 years old in different college parties, bars, coffee shops and even libraries. At these events and places the people were given free samples, which lead to the people talking and spreading the word about the product for free. Red Bull started sponsoring music festivals and sport event, campaigns and also created good quality content which got the company its fame.

The Target Audience of Red Bull

In order to understand the company’s market strategy and campaigns one must understand the company’s target audience, the important role it plays and how it reaches that target audience. According to Numerator, the target audience of Red Bull is predominantly between the ages of 18 to 34 year old, both male and female, who have an average to high income, likes sports, extreme sports and athletic events. Their customers can be defined as young, independent professional with big dreams and aspirations.

Relevant information is also collected through customer surveys, field trials and focus groups, with the company ensuring that its buyer profile is consistently updated. This ensures that their strategies continue to be both relevant and effective at all times. Red Bull focuses on three significant tactics to attract its target audience:
- Publishing quality content that is created by the marketing team in different media outlets that is consumed by their target audience.
- Red Bull produces large scale publicity stunts that grabs attention of its audience and spreads the message of the products or company.
- One of the most important tactic used by Red Bull is to sponsor and create events in various countries so it attracts its young audience.
The Marketing Strategy of Red Bull

Red Bull marketing strategy

Red Bull has control of over 70% of the $1.6 billion market, and owes its success to the company’s intensive unconventional marketing strategies. The company bases its marketing approach on promoting a high energy philosophy for the lives of its customers, by its advertisements and campaigns it promotes a way of life more than selling its product. Red Bull also has a young target audience which consists of the millennials, gen y and gen z, know what their target audience wants and utilize it in their marketing strategy.

Red Bull sponsors a lot of events in various countries such as Red Bull music academy in the USA, parachutes in South Africa, Go-karting events in Kuwait, and many more from different countries in an effort to attract more target audiences as they usually attend events like these. It also works with influencers in the field and shares captivating content that inspires the young audience to be more active and adventurous. By doing all of this, Red Bull captivates authentic and loyal consumers as they are usually into athletics and sport events.

Because of this effort everybody knows its slogan “Red Bull gives you wings”, as it is used across online and offline campaigns, televisions advertisements, newspapers and billboard ads. Some of their well-known strategies used for marketing are: using pickup trucks as mobile displays which were painted blue and silver with a giant can of the giant mounted on top of the vehicle. The products were designed to be eye-catching and were aimed at promoting the red bull brand as youthful and slightly off the wall.

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Red Bull’s Content Marketing Strategy

The Red Bull is known for its content marketing as it is exceptionally planned. They started it with covering topics that interest their target audience which is sponsoring and advertising extreme sports, concerts and music festivals. The second is to sell their brands but not force the audience to buy their energy drink.

Their content is designed to make sure the reader enjoys the content not sells Red Bull. By doing this their audience will associate their product with the content that they love to consume. The third part of content marketing is to publish videos, blog post, pages and other types of content at different social media networking sites and channels that their target audience consumes content from.

The Analysis of Red Bull’s Marketing Campaigns

Earlier Campaigns

Red Bull first gained a lot of attention because of its “Red Bull gives you wings campaign” which initially began in the 90’s. Because of this campaign the company sold 300 million cans between the years 1996 to 2006. After this the company began to sponsor sports events of mountain biking, wind surfing, snowboarding, skateboarding, kayaking, rowing, Formula 1 racing to even parkour, surfing, skating and break dancing the options were limitless and the company made use of it in campaigning its product.

Red Bull also uses music concert, programs and videogames, commercial with famed celebrities, such as Eminem and sponsoring events like Red Bull “EmSee Battle Rap championships”. The company has also made history by just being the backing power to football and Formula 1 racing teams and events. For example, Sebastian Vettel’s four Formula 1 championships will be combined with Red Bull Racing.

Stratos Space Diving Project

Red Bull Stratos space diving project

In the year of 2012, Red Bull hit the global headlines when it decided to try and break the record which at that time stood for 62 years. The company sponsored an event where an Austrian skydiver Felix Baumgartner to free fall jump from the Earth stratosphere in a helium balloon. This project was known as the stratos project, because Baumgartner had to fly approximately 39 kilometers (24 miles) into the stratosphere over New Mexico in a helium balloon before free falling in a pressure suit and then parachuting to Earth.

After it became successful Baumgartner broke three records including being the first person to break the speed of sound during a captivating freefall that lasted for four minutes and 19 seconds. This event was live streamed through YouTube with the help of GoPro cameras and became the most viewed live stream and a mainstream media platform at that time. This event embodied the company’s slogan, the brand vision and supplied Red Bull with unique photography that would be used in its marketing campaign for years.

Red Bull Campaigns in India

Red Bull launched a limited festival edition in 2019 which elevated the company’s marketing strategy. The festival edition can came with a new flavor of the orange, while the company also created a contest #SpotTheCans. Where the customers had to go to their website and spot four hidden Red Bull Festival Edition cans in an impressive piece of artwork. After finding them, one could redeem the vouchers and gift cards at the Reliance Fresh and Reliance Smart stores. The energy drink giant will hosted an engaging on ground, in store and on campus activations with the help of campus interns/ambassadors to increase the marketing of the company.

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The Impact of Red Bull’s Marketing Campaigns

The stratos project generated a huge number of media attention and a media coverage worth an estimation of tens of million, which would not be possible to reach just using the traditional marketing strategy. After this project the company increased 7% of its sales in just six months generating $1.6 billion and selling 5.2 billion cans in the following year.

This project was successful because the company put science, engineering and a huge budget which was 1/10^th of its annual global marketing budget which was $330 million to fund the project. This led the company to win a Sports Emmy in the category of an outstanding new approach to sports event coverage. The point of this project was to inspire the youth to use their wings and try doing what they taught was impossible and push the human boundaries.

The total broadcast was over 3 hours long and the Red Bull’s logo was in every shot. The Stratos campaign is an extreme but excellent example of creative marketing, and the company’s commitment to the values and aesthetic that the brand created when they first got their start that makes their marketing work. Everything they create relates back to the idea of giving people and ideas wings to fly.

FAQs

What marketing strategy did Red Bull use?

The marketing strategy used by Red Bull are:
- Content Marketing
- Sponsorships of Sports Events to drive brand awareness
- Humoristic Advertising Approach
What made Red Bull so popular?

Red Bull’s sponsorships and participation in extreme sporting events have played a key role in making it so popular.

Who Are Red Bull’s target customers?

Red Bull’s main target customers are young urban males.

When was Red Bull founded?

Dietrich Mateschitz founded Red Bull in 1987.

Which is the most successful marketing campaign of Red Bull?

The Red Bull Stratos campaign may be the most successful marketing campaign of all time.
May 12, 2022
Business Model of Red Bull | How does Red Bull Make Money
Red Bull is an energy drink manufactured by the Austrian firm Red Bull GmbH, founded in 1987. It sells its famous energy drink all around the world. It sold 7.5 billion cans of energy drinks in 2019.

To put this into perspective, that’s nearly a can for every person on the planet. Taurine, B-complex vitamins, caffeine, and carbs are all found in this non-alcoholic beverage.

From the start, the drink’s popularity expanded swiftly. Red Bull has the world’s largest market share of any energy drink at 40%. Red Bull owns automobiles, jets, and sports teams, but not production facilities. Let’s look at its business model and how it makes money.

About Red Bull
Business Model of Red Bull
How does Red Bull make Money?
What makes Red Bull Unique?
Important Statistics of Red Bull
FAQ

About Red Bull

Dietrich Mateschitz, an Austrian entrepreneur, was influenced by the Krating Daeng energy drink, first launched and sold in Thailand by Chaleo Yoovidhya. He took this concept, tweaked the ingredients to appeal to Western palates, and co-founded Red Bull GmbH in Chakkapong, Thailand, with Chaleo in 1987.

Dietrich Mateschitz

Red Bull’s vision is to uphold Red Bull standards while preserving the category’s leadership position by providing exceptional customer service in a highly efficient and productive manner. According to Red Bull, the human body requires more taurine than it generates naturally during physical effort, necessitating the consumption of its beverage.

Business Model of Red Bull

Experience Selling

The corporation may charge outstanding rates for its products because of its associations with extreme sports and the unique Red Bull logo. Customers, primarily young males, are more interested in the overall “experience” connected with the Red Bull lifestyle than in the product or its practical usefulness.

Reverse Innovation

Krating Daeng is a non-carbonated, sweetened energy drink in Thailand in the 1970s. It was first introduced in Thailand as a source of refreshment for Thai labourers in the countryside.

Krating Daeng

Dietrich Mateschitz, an Austrian entrepreneur, found Krating Daeng while working in Thailand. He then launched Red Bull in the Western market with a new formula and branding strategy.

Sponsorship

A company associating its brand with a logo seeks a wide range of economic, public relations, and product placement advantages in a sport’s extremely competitive sponsorship environment. Support is not expected to be humanitarian; instead, it is a commercial partnership that benefits both parties.

By exploiting their link with an athlete, team, competition, or the sport itself, sponsors also strive to generate the public’s trust, acceptance, or harmony with the media perception a sport has established or obtained. In addition to sponsorship, Red Bull owns Flugtag (an acrobatic flight competition), the Red Bull Air Races, and teams in various sports, including F1, NASCAR, soccer, and ice hockey.

Red Bull Sponsorship on Sports

Sustainability

Environmental impact assessments are conducted by companies that produce fast-moving consumer goods and services and are devoted to sustainability. Green strategists and workers in charge of brand definition interact with product and service designers, environmental groups, and government agencies.

Red Bull Sustainability

Brand Culture

The ultimate aim of the advertising industry is to build a unique and long-lasting cultural brand. A fuzzy blend of time, attitude, and emotion is used to recognise and duplicate an ideology. It demands workers to engage brand values to solve problems, make internal decisions, and provide branded services to customers.

Branding of Ingredients

It’s the method of constructing a brand for a specific product or component to represent the ingredient’s exceptional quality and performance. Ingredient branding is the process of elevating an element or ingredient of an item or brand to the significance and giving each one an identity.

Value Creation

Red Bull is a caffeine-containing drink perceived as exciting, athletic, and edgy by its customers. Red Bull made a whopping €5.110 billion in sales in 2014 after selling 5.612 billion cans of energy drinks and dividing the earnings with its Thai licensee. Red Bull sold 7.5 billion cans of energy drinks in 2019. Individual pro-athletes, soccer and Formula One teams, headline events, and a whole media production division are all sponsored by Red Bull.

It’s all about the economics of selling caffeine, the profit margins, Red Bull’s intelligent outsourcing approach, Red Bull’s brilliant value creation plan, utilising brand clout among young people, and actively designing their original content.

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How does Red Bull make Money?

Red Bull’s brand name and image, together with other promotion methods, has paid them well to become the giant they are now, as seen by sales and the acquisition of a massive market. The Red Bull Energy Company makes money by selling its signature drink, Red Bull. It is a product that meets the needs of its customers.

They also profit from the extensive promotion and marketing of the Red Bull energy drink, which promotes sales. Consider this: a company that sells approximately 7.5 billion cans annually generates roughly $6 billion in sales. Customers react in this way to their products.

According to a filing with the Austrian company register, Red Bull’s income has increased 10% to $971 million last year as revenue increased 8.6% and dividends from subsidiaries increased. The energy drink behemoth owns six soccer teams, two racing teams, and a tens of thousands-strong athlete clubs.

It is apparent that Red Bull is involved in more than just selling energy beverages, and the Red Bull energy drink company makes money through sales and marketing.

What makes Red Bull Unique?

Red Bull is an energy drink with a “cool” image among youth due to its link with extreme sports. Windsurfing, cliff diving, rock climbing, Formula One, and even its Air Racing series have benefited from the brand’s prominence in extreme sports.

In addition, young people are seen doing things that aren’t generally covered by sports programmes. Because those individuals, the extreme athletes, are not well-known, the typical person can relate to them more than a prominent athlete.

It taps into a vast market—both for nostalgic reasons for the elderly and the market that Red Bull is aiming for: the 18 to the 34-year-old crowd—by talking and acting youthfully.

Important Statistics of Red Bull
- Red Bull spent $50 million to make Felix Baumgartner’s space jump a reality — what’s the value of worldwide coverage? 6 billion dollars.
- The cost of producing a single can is about USD 0.09. In Western countries, the average wholesale price of a single can is US$1.87. In Western countries, the recommended retail price for a single can is US$3.59.
- In 2019, 7.5 billion cans were sold, generating $6 billion in income, a third of which was reinvested in marketing.
- With 7.9 billion cans sold in the year 2020, it is the world’s most popular energy drink.
- In 2006, the Red Bull New York soccer team was purchased for an estimated US$25 million — what is the current market value? US$290 million.
Competitors of Red Bull

Reb Bull faces competition from different global brands such as PepsiCo, Dr Pepper, Gatorade, Coca Cola, Nestle, Tropicana, Schweppes, Danone, and others. Even with such severe competition, Red Bull emerges as the winner. To elicit a charge out of this bull, one doesn’t need to swirl a red cape out front.

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Conclusion

Red Bull’s heavy emphasis on brand image rather than the new product aligns with its consumer-based business model. The cash and labour of Red Bull are invested in building and maintaining the Red Bull brand’s powerful image. The logo of Red Bull is frequently seen on the parachutes of base jumpers and wing-suiters. Red Bull often distributes energy drinks at events it hosts or sponsors.

With Red Bull’s recent decision to support Olympic competitors like Lindsey Vonn, the company’s name has become synonymous with triumph and achievement. Red Bull doesn’t invest any money to get on the back cover of the Illustrated. Instead, it looks and invests its sponsor money to get on the front cover, enhancing its brand growth and worth.

Red Bull has maintained its market leadership due to its strong alignment between sponsoring extreme athletic events and selling an edgy product.

FAQ

What is the business model of Red Bull?

Red Bull makes money by selling its signature energy drink.

What makes Red Bull unique?

Red Bull’s association with extreme sports like Windsurfing, cliff diving, rock climbing, Formula One makes it an exciting brand in consumers eyes.

Who are the competitors of Red Bull?

PepsiCo, Dr Pepper, Gatorade, Coca Cola, Nestle, Tropicana, Schweppes, and Danone are some of the top competitors of Red Bull.
February 3, 2022
Stupendous Facts You Don’t Know About Red Bull That Will Blow Up Your Mind

When it comes to an energy drink, the first thing that strikes our mind is ‘Red Bull’ right? Just like the cognomen, the drink also drives us crazy. Red Bull gives wings to people and ideas with its vivacity and piquancy to people. Red Bull built its empire in 1987 and introduced it as an energy drink for those overtime workers to subdue the stress, now ultimately enhancing the most consumed energy drink in the world. Moreover, the company is running a success rate by selling nearly seven billion cans in 2020.

Red Bull was originated in Thailand by Yoovidhya which is named “Krating Daeng” and later Dietrich co-founded the product and designed it into an international brand. Both the parties accrued to launch Red Bull in Austria in 1987 and expanded the brand worldwide almost covering two-third of countries. In time, Yoovidhya and Dietrich ranked as the 250th richest person in the world in 2008 according to Forbes magazine. The company attained recognition by leading various events and campaigns for brand awareness. In 2021, according to the Global 1000 brands list, Red Bull was ranked 226th.

On the other hand, every company holds secrets to reach some heights. So here, we disclose some concealed facts about Red Bull which may astound your mind after knowing.

Origin of Red Bull
Red Bull- Dolomites conducted the World’s Toughest Team Relay Race
Red Bull drinkers Health Consequences
Tinges of Cocaine in cans of Red Bull Cola
Red Bull’s Social post – Bull semen & Taurine
Red Bull’s High Altitude Skydiving Project – Risk Advertisement
Red Bull for introducing Label and music academy
Red Bull- Slogan Crisis
Caffeine in a Red Bull is equal to Caffeine in a cup of coffee
Paid cash for Partying with Red Bull
Conclusion
FAQs

Origin of Red Bull

As we thought, Red Bull originated in the United States, but surprisingly it was invented by an entrepreneur Chaleo Yoovidhya in Thailand and It is initially called ‘Krating Daeng’ for truck drivers to stay awake while doing overtime. On a business trip to Thailand, an Austrian businessman Dietrich Mateschitz acquired the brand stating that Krating Daeng has cured his jet lag. This made him procure the business and covet to manifest the drink worldwide and renamed the brand as ‘RED BULL’. Moreover, it is said that the original version of the energy drink-Krating Daeng is sweeter than the modern version- Red Bull.

Red Bull- Dolomites conducted the World’s Toughest Team Relay Race

According to the reports, it is said that Red Bull- Dolomites conducted the World’s hardest relay race. The race is held in the Austrian mountains which combines the four most parlous sports events such as Paragliding, Kayaking, Mountain biking and running. The relay race began when the runners, along with their batons, were asked to compete from Lienz main square to Kuhbodentorl, where paragliders were lined up. Then the batons are passed to the paragliders, as they glide down to the Dolomiten stadium. The third level began when the baton was rolled to bikers who raced to drive over 27 kilometers in order to reach Hochstrinkreuz. The final leg depends on the Kayakers, where they dive around seven-meter into the Drava River the accomplish the relay race of Red Bull. The repercussions of the event, it is reported that many participants have been injured severely.

Red Bull Interesting Facts

Red Bull drinkers Health Consequences

Red Bull Energy Drinks

Red Bull contributed health issues to drinkers as they have been hospitalized, reasoning as Rapid heart rate, dizziness, Hallucinations, Insomnia, difficulty in breathing and a woman from Mexico filed a suit against the production of Red Bull as she is going blind after ingesting 28 cans. Additionally, People encounter two types of Diabetes as- aspartame and acesulfame K caused, Even though red bull is a sugar-free drink. Consequently, Drinking more than 260ml of Red Bull per day ultimately leads to death.

Tinges of Cocaine in cans of Red Bull Cola

German Food regulators found out the tinges of Cocaine in cans of Red Bull Cola with the amount of 0.4 micrograms per liter in the Can. In 2009, the Government banned the production of Red Bull in some states of Germany as it violated food safety.

Red Bull’s Social post – Bull semen & Taurine

Back in 2015 and 2016, a post about Taurine in Red Bull was shared on social media creating a buzz on the brand. Where a picture of a bull with its penis strapped into a contraption with a caption ‘The process of making RED BULL’. In 2020, Red Bul officially clarified on its website about this rumour “The Taurine in Red Bull is not from the bull, as it is produced artificially by Pharmaceutical companies.

Red Bull’s High Altitude Skydiving Project – Risk Advertisement

When it comes to risky advertisements, Red Bull never gives a second thought and takes a part in it. On 14th October 2012, Red Bull Stratos was launched and considered the highest altitude skydiving project. This project was led by an Austrian skydiver Felix Baumgartner who flew 40 km into the stratosphere.

Red Bull for introducing Label and Music Academy

If you are a fan of songs like Sail and Megalithic Symphony by AWOL nation, then you should probably thank Red bull for introducing them through their independent record label, Red bull records. It is a subsidiary company of Red Bull founded in 2007 and headquartered in Los Angeles, California. Red Bull also owns a music academy, the Red Bull Music Academy(RMBA) founded in 1998. It is a world travelling music company that conducts workshops and music festivals.

Red Bull Slogan Crisis

Red Bull Sloagan

Calling all Red Bull American consumers who have consumed a Red Bull 12 years before 2015, the brand owes you $10 to $15 worth of Red Bull goods. The company was sued in 2013 for false advertising. The famous tagline “Red Bull gives you wings” cost the company $13 million as the plaintiff claimed that even with regular drinking on the brink for ten years, he didn’t gain any wings or athletic skills as advertised by the company.

Caffeine in a Red Bull is equal to Caffeine in a cup of coffee

Back in 2012, Maharashtra Food and Drug Administration(MFDA) seized 1.6 million cans of Red bull stating the reason over caffeine content. The seized cans were supposedly having caffeine content between 250ppm to 300ppm whereas according to the Food Safety and Standards Authority of India(FSSAI) maximum caffeine content in carbonated drinks should be 145ppm. But Red Bull wasn’t registered under carbonated drinks. In light of this event, Red Bull issued a statement saying that it respects local laws and that a 250ml can of Red Bull contains the same amount of caffeine in a cup of coffee e.i.,80mg or 320ppm.

Paid cash for Partying with Red Bull

Who wouldn’t love to party and more so if they paid to do it? Unquestionably not me! Since there was no existing market for Red Bull, Mateschitz intended to create it by promoting the products in different ways. One famous way he did that was by targeting tend-setting students to throw Red bull parties and supplying the drink to them.

Conclusion

Red Bull even with a taste that is not favoured by many is a top choice energy drink. Even people who do not need caffeine, drink it, like my friends and I who drank it at night back in school when Red Bull was the rage and gave you a false sense of standing among your peers. But the fact that Red Bull has been received widely among people cannot be neglected as the company has sold 7.9 billion cans of Red Bull worldwide in 2020 alone and this shows that Red Bull is here to stay.

FAQs

Is Red Bull a alcohol?

It is an energy drink.

Who is the owner of Red Bull energy drink?

Dietrich Mateschitz and Chaleo Yoovidhya are the co-founders of Red Bull.

Where did Red Bull originate from?

Red Bull made its debut in Austria in 1987.

What was the controversial Red Bull slogan?

“Red Bull gives you wings”.

Why Red Bull is banned?

Some country had banned Red Bull due to the government’s health concern of taurine, an amino acid commonly found in energy drinks.

July 3, 2021