In order to better represent its enlarged worldwide portfolio and long-term vision, Oravel Stays Ltd., the parent company of the lodging chain OYO, relaunched itself as PRISM.
On September 7, the firm declared that the OYO brand would remain its primary consumer-facing identity in the low-cost hospitality sector. OYO was founded in 2012 by Ritesh Agarwal and began as an Indian low-cost hotel aggregator before growing into a multinational travel technology and hospitality conglomerate.
With services including hotels, holiday rentals, long-term stays, co-working spaces, and event spaces, the company now serves over 100 million clients in 35+ countries.
OYO Adopting New Business Strategies
With names including Sunday, Palette, and Townhouse in premium hospitality; Belvilla and DanCenter in vacation homes; Studio 6 in extended stays; and Innov8 and Weddingz.in in workplaces and celebration venues, OYO is rebranding as it seeks to position itself beyond low-cost lodging. In 2023, OYO expanded its presence in North America by acquiring G6 Hospitality, a US-based company that operates Motel 6 and Studio 6.
The move to PRISM, according to Founder and Group CEO Ritesh Agarwal, signifies the creation of a corporate architecture that is fit for the future and will help us match our growing portfolio with our long-term goals. PRISM is driven by a robust technological engine, increased investments in AI and data science, and a dedication to assisting company’s partners in making a profit while satisfying customers throughout the globe.
According to the company, the new identity aims to highlight its technological foundation while bringing its many offers together.
Why OYO is Rebranding to PRISM?
According to the firm, a global naming competition with over 6,000 proposals led to the selection of the name PRISM. The makeover is the first significant change to OYO’s corporate identity since its inception, highlighting the company’s intention to move away from its reputation as a pure-play low-cost hotel aggregator and towards becoming a more comprehensive worldwide hospitality and travel technology platform.
OYO’s IPO Plans and Financial Goals
This occurs as the business, valued at $7-8 billion, prepares to submit its Draft Red Herring Prospectus (DRHP) in November. OYO submitted and refiled its draft papers with the Securities and Exchange Board of India (SEBI) in 2021 in an attempt to collect INR 8,430 crore through an IPO.
As the firm prepares for a renewed initial public offering (IPO) later this year, the corporate rebranding comes at a critical juncture to emphasise its transformation from a low-cost hotel aggregator into a diverse global hospitality and travel-tech platform.
Quick Shots
•OYO brand to remain consumer-facing identity in
budget hospitality segment.
•Company now serves 100M+ customers across 35+ countries
with hotels, holiday rentals, co-working, and event spaces.
•PRISM name chosen from 6,000+ entries in a global
competition.
•IPO plans in November 2025, with DRHP filing for
INR 8,430 crore fundraising.
The agency reveals its refreshed brand identity, with a strategic emphasis on delivering a diverse range of services and catering to larger portfolios, driving even greater impact for brands.
Bengaluru, November 6, 2023: Meraki Creative Inc., a renowned PR and Marketing agency headquartered in Bangalore, is excited to unveil its transformative journey to become Bold & Beyond Private Limited – An Integrated Marketing Agency. The rebranding represents a pivotal moment in the company’s evolution and commitment to redefining the marketing landscape. The philosophy of Bold & Beyond is centered around daring to be different, pushing boundaries, and captivating audiences through innovative brand storytelling.
Elaborating the essence of this transformation, Sonalika Pawar, Founder & CEO, Bold & Beyond Pvt. Ltd., states, “Started out of passion and a mission to build impactful brands, over the past two years, we’ve grown from a humble 2-3 member team to a robust 40-member squad, and specialized verticals. Our transformation from Meraki Creative Inc. to Bold & Beyond signifies a strategic step towards revolutionizing integrated marketing for more compelling brand narratives. Our new identity embodies fearlessness, impact, and innovative thinking, reflecting our core values. We’re firm believers in the enduring power of creative ideas. What sets us apart is our team’s commitment to pushing boundaries. At Bold & Beyond, every idea, no matter how big or small, finds its place, fostering a collaborative environment that aims to create brand stories that leave a lasting mark on the industry.“
The marketing industry is continually evolving, and Bold & Beyond is at the forefront of this change. With a focus on providing dynamic, 360-degree solutions, the company is well-equipped to address the evolving needs of its clients. Bold & Beyond’s approach to marketing is characterized by three pillars: charting the course, unleashing creativity, and sharpening excellence. These principles guide the creation of captivating marketing strategies, breathing life into campaigns, and ensuring top-notch results.
Since its inception in 2021 as Meraki Creative Inc., the company has worked with over 150 esteemed brands and consistently demonstrated its expertise by strategizing PR and Marketing campaigns. Notable names in their portfolio include The Leela Palace Bengaluru, SMOOR, Heads up for Tails, Andaz – Delhi, Swiggy SteppinOut, Pernia’s Pop Up Shop, Venkatramana Associates, BMW, Greater Than Gin, Belvedere, Heineken, Accent Décor, Hemkunt Foundation, The Hilton Bangalore Embassy Golflinks, Suta, Ayatana Resorts, India Cocktail Week, Pistola Agavepura and many more. With an unwavering commitment to delivering exceptional results across diverse industries, the agency has firmly established itself as a frontrunner in the new-age integrated communications, marketing, and branding landscape.
Co-Founder & COO Shylesh Jain expressed, “We’re thrilled to embark on an expansive journey, venturing into new markets and sectors, bolstered by a strengthened leadership team. Our refreshed identity signals the inception of an audacious vision, as we push beyond conventional boundaries. Our mission is to craft visionary marketing strategies and inventive solutions that turn brand ambitions into triumphs, creating a distinctive path where objectives align with strategy. The future holds boundless opportunities, and we’re poised to seize them, continuing our legacy as trailblazers in the marketing industry.”
The dynamic duo behind Bold & Beyond – Sonalika Pawar and Shylesh Jain come with a staggering 26 years of combined industry experience. Sonalika, a virtuoso in PR, marketing, communications, and brand building, and Shylesh, a seasoned expert in sales, operations, business expansion, and finance, combines his extensive expertise to create an unstoppable force for brands striving for exceptional growth and success.
The services offered by Bold & Beyond include brand launches, public relations, and influencer marketing, where they aim to shape positive perceptions through integrated PR and the power of influence. Bold & Beyond also offers crafting an Identity, focusing on design branding to help clients stand out uniquely. Additionally, their Digital Mastery services involve digital and content marketing that enhance online presence and engage and convert audiences.
Bold & Beyond isn’t just another marketing agency; it’s a strategic partner on a brand’s journey propelling them to new heights of excellence. With a collective of visionaries at play, the team brings brand aspirations to fruition, seamlessly melding creativity with strategy to forge connections that endure and make a significant impact.
About Bold & Beyond
Founded in 2021 by two industry veterans, Bold & Beyond, formerly known as Meraki Creative Inc. is a dynamic force in the marketing and PR industry dedicated to excellence and innovation. Established with a vision to transform brands and businesses, Bold & Beyond embodies the ethos of “Dare. Break. Captivate.”
In just two years, they have enabled businesses across various sectors to achieve greatness with their brand communication and marketing. With the evolution, Bold & Beyond offers an integrated, comprehensive suite of services designed to elevate brands to never-seen-before heights. From PR & Influencer Marketing to Branding & Design, and Digital Marketing, Bold & Beyond is committed to transcending boundaries by crafting unique and captivating brand stories leaving an indelible mark on the world of marketing.
For decades, companies have been renaming and rebranding themselves for a variety of reasons. This process involves developing a new name and legally registering the entire business under that new name, commonly known as “rebranding.” Different companies have different reasons for renaming or rebranding. Some companies change their corporate branding, others update their products, and some even do both. For example, the well-known company Facebook changed its brand name to Meta, stating that it had changed its corporate brand but not the product brand.
In this article, we will explore the various reasons why brands rename.
The following are some examples of popular brands that have successfully renamed themselves:
Facebook (now Meta)
In the year 2021, Facebook announced that it has changed its company name to Meta. The reason for this change is that Mark Zuckerberg declared the new name as he uncovered plans to create a “metaverse”—an online environment where people can play games, work, and interact in a virtual atmosphere, often using VR headsets. He even stated: The word “meta” comes from the Greek term meaning “beyond”. To an outsider, a metaverse may look like an upgrade of VR, but some people believe it could be the internet of tomorrow.
Grofers (now Blinkit)
Grofers, a grocery startup founded in 2013, changed its name to Blinkit in response to increased competition in the q-commerce space. It promised its customers a 10-minute delivery. This was the main reason for the brand to change its name.
UrbanClap (now Urban Company)
The company, formerly known as UrbanClap, changed its name to Urban Company. The company was established in November 2014. It offers different subcategories, including urban beauty, urban spa, and urban grooming. The company rebranded itself with the motive of creating a global footprint with a globally acceptable name.
Even in the past, giants like Google and KFC changed their brand names. In 1996, Larry Page and Sergey Brin called their initial search engine “BackRub” (now Google), and KFC was previously called Kentucky Fried Chicken.
Rebranding is the process of changing the name, logo, or overall image of a company or product to create a new and updated brand identity. It is done to better connect with customers, differentiate from competitors, or address changes in the market. Sometimes, a company may feel that its existing brand identity no longer aligns with its mission, values, or target audience. In this case, they may choose to rename and rebrand their business to better reflect their new direction.
A shift in values: When a company’s values change, it may choose to rename its brand to better reflect its new direction. For example, Weight Watchers rebranded as WW to focus on overall wellness rather than just weight loss.
Target audience: If a company’s target audience shifts, it may choose to rename to better appeal to its new demographic. For example, Dunkin’ Donuts rebranded as just Dunkin’ to appeal to younger, on-the-go consumers.
Legal Issues
A company may have to change its name due to legal issues, such as trademark infringement or copyright violations.
Trademark infringement: If a company is found to be infringing on another company’s trademark, it may be forced to change its name to avoid legal action.
Copyright violations: Similarly, a company may have to change its name if they are found to be infringing on another company’s copyrighted material.
Merger or Acquisition
When two companies merge or one company acquires another, they may choose to rename the resulting entity to reflect the new ownership structure.
Combining two names: Sometimes, two companies will combine their names to create a new brand name that reflects their shared ownership. For example, ExxonMobil is the result of a merger between Exxon and Mobil.
Choosing a new name: Other times, the merged company will choose a completely new name to reflect its new identity. For example, in 2010, UAL Corporation and Continental Airlines completed the merger and changed the name to United Continental Holdings.
Modernization
A brand may choose to rename to modernize its image and appeal to a younger audience, especially if its existing name feels outdated.
Shorter names: Many brands are choosing to rename themselves with shorter names that are easier to remember and type. For example, Google’s parent company Alphabet was originally named Google Inc.
Catchier names: Brands may also rename themselves to create a catchier, more memorable name that is easy to remember by the customers.
Geographical Expansion
A company may choose to change its name when it expands into new geographical regions, to ensure that the brand name is relevant and recognizable to local consumers. For example, KFC is called PFK in Quebec, Canada.
Conclusion
Hence, there are numerous reasons why brands choose to rename or rebrand themselves. The ultimate goal is to achieve brand growth by reaching more customers and making profits in a highly competitive market. However, any brand looking to change its name or rebrand must be prepared for both the potential benefits and negative consequences. While a successful renaming can lead to increased profits and growth, it can also result in losing loyal customers and decreasing brand valuation. Companies should carefully consider their reasons for renaming and ensure that they are prepared for all possible outcomes before making any major branding decisions.
FAQs
Why do brands rename?
Rebranding, modernization, merger or acquisition, legal issues, and geographical expansion are all common reasons for brand renaming.
Which popular brands have renamed themselves?
Some of the popular brands that have renamed themselves are Facebook (now Meta), Grofers (now Blinkit), UrbanClap (now Urban Company), Kentucky Fried Chicken (now KFC), and more.
What is rebranding?
Rebranding is the process of changing the name, logo, or overall image of a company or product to create a new and updated brand identity. It is done to better connect with customers, differentiate from competitors, or address changes in the market.
Are you an entrepreneur searching for ways to offer your business a rebranding and a new facelift? The Maestros believe that rebranding your business over time is the best decision as it helps you stay updated with recent trends in marketing strategies.
Rebranding involves changing your brand name, image, logo, website, advertising, and marketing strategy. Rebranding should always be a part of your brand marketing strategy for your products and services and transforming your brand’s aesthetic identity.
Our post today spotlights the varied attributes of rebranding and gives you a glimpse of the top 14 rebranding companies in Singapore, and that will help give your business the perfect visual appeal!
Digital advertising spending in Singapore from 2017 to 2027
Rebranding is the term given to the business marketing strategy where the company changes or updates its slogan, website, logo, name, market, or target audience.
It is a wise strategy to establish a new brand identity in the minds of your customers, leads, business associates, and competitors. It assists the brand in attracting potential audiences, staying relevant, and standing out among competitors by enhancing brand awareness.
Why is rebranding important?
There are several reasons why a professional company might consider the rebranding strategy. The following are the reasons why businesses are undertaking rebranding:
Importance of Rebranding
Updating the business appearance
The basic components of your business’s visual attributes fail to keep up with the trend. Colors, typeface, logos, and colors can get outdated. Keeping up the pace with modern styles and the marketplace becomes a necessity. You can give a facelift to your company with rebranding.
Approaching a merger or acquisition
A merger or a massive acquisition creates a greater shift in your business strategy or target audience. Your business might even require a new brand name. Which appeals to people’s hearts.
Overcoming crisis with public relations
Rebranding is the potential way to alter the public’s adverse perceptions and start rebuilding a company’s reputation MacDonald’s is a prime example of this.
Repositioning your company
Several professional service companies fall behind in the compelling reason for the buyers or differentiators to pick them over other competitors. Rebranding helps in unveiling your differentiators and narrating a powerful story.
The leadership changes
The brands are generally connected to their company leaders. When the founder of a company leaves, a new leader enters, or the company is shifted from one generation to the other. When the company starts changing its business strategies, it is wise to consider a new identity to reflect this major shift.
It is arduous to locate the best rebranding firms in Singapore that strive to offer the rebranding services you need.
However, we have researched and narrowed down the top 14 rebranding companies in Singapore that offer you everything from designing your brand logo to marketing campaigns.
These rebranding companies have spent years establishing their skills in their domain and have turned out to the industry giants. So, it indicates that their rebranding services are valuable for your upcoming project.
Studio Dam
Service Highlights
Packaging design, rebranding, logo design, branding before and after.
Rating
4.9/5
Studio Dam Logo
Studio Dam aims to create a stunning brand image that allures your potential audience. Studio Dam’s rebranding agency offers the best rebranding solutions, marketing strategies, brand amplifications, brand audits, and visual strategies. They create strategies addressing your branding and rebranding needs to help you stand out from your competition.
Studio Dam is equipped to offer the best rebranding solutions that will help you land the message of your brand clearly while remaining your stand on top of all rebranding trends. Their team of young innovative talents has the best industry knowledge and follows modern rebranding practices.
Eplisontel Singapore
Service Highlights
Colocation, remote peering, data center, interconnect, multi-service port, and cloud connect.
Rating
4.8/5
Epsilon Logo
Epsilon Singapore is a prominent digital marketing company offering services that include rebranding, advertising, brand consulting, brand strategy, sales production, and web development. Since its inception in 1968, the business has attributed to the growth of a few globally-reckoned brands.
DDB Singapore
Service Highlights
Digital innovation, branding & rebranding, social media, shopper marketing, and eCommerce
Rating
4.5/5
DDB Logo
DDB specializes in digital and social media marketing. It is a part of DDB Worldwide, globally ranked the No.4 in the communications network. They are present across 100 countries and more than 200 offices.
High Spark Agency
Service Highlights
ICO Design, rebranding, identity design, corporate event services, presentation design, communication strategy, infographic design, and startup pitch deck design
Rating
4.5/5
High Spark Agency Logo
High Spark Agency is a globally reckoned rebranding solution provider in Singapore. They have highly experienced experts in rebranding, visuals, and messaging altogether.
The company’s primary aim is to help businesses determine what makes them stand incomparable so that they can figure out the best way of positioning themselves across a specific niche market.
The rebranding services include ICO Deck Design, Rebranding and Identity Design, Corporate Event Services, Presentation Design, Communication Strategy, Infographic Design, and Startup Pitch Deck Design.
Media One Rebranding
Service Highlights
SEO services, SEM services, digital marketing services, eCommerce development, CRO services, rebranding services, web design services, social media marketing, email marketing, and copywriting services.
Rating
4.4/5
MediaOne Logo
MediaOne is a Singapore-based full-service digital marketing and rebranding company. The company claims to offer every brand its unique personality. It helps them find their real identity with the help of market research, thorough analysis, and market research.
The rebranding company has a team of expert individuals equipped with the latest rebranding trends and tools to help you manage, create, and amplify your brand’s identity.
Rebranding, UI/UX design, business design, communication design, packaging design, visual communication, web design, exhibition design, and product design.
Rating
–
DW Logo
Every successful brand or company needs a robust brand identity to thrive. As an outcome, they find it their responsibility to help businesses to determine the natural appeal.
DW Rebranding uses analytical data addressing almost every attribute of rebranding, starting from naming to the corporate architecture.
The rebranding services include exhibition design, visual communication, and more. They have their own team of rebranding professionals who assists their clients in strengthening or building a potential brand identity that resonates with the target audience.
Carbon Interactive
Service Highlights
Web design, brand development, digital strategy, marketing, and reputation management.
Rating
4.4/5
Carbon Interactive Logo
Carbon Interactive is a top-notch rebranding and marketing company whose services include reputation management, digital marketing strategy, Web design and development, and brand development.
Their primary goal is to make your business stand out from the rest of your competition with their effective brand development, marketing, and reputation management.
They undertake brand development through their rebranding services for creating or repositioning your company’s identity using the rebranding components of color schemes, slogans, and logos.
They have vast experience in web design, including custom responsive website designs having their uniqueness for every client they are operating with. They offer web design and development, reputation management, and digital marketing strategy.
Louken Group
Service Highlights
Internationalization, rebranding, user experience, marketing and activation, and digital marketing.
Rating
–
Louken Group Logo
The Louken Group is a brand transformation company based in Singapore. They help businesses stand first in the line for teaching new leaders, digitizing their brands, and transforming general businesses into top brand leaders.
Their rebranding services include marketing, rebranding, and activation, involving the development of a complete brand identity that helps businesses at alluring customers while differentiating them from the competition.
They are even offering the best user experience designs to create some great digital platforms for the audience of their clients. They have more than a decade of experience delivering highly integrated online strategies, including web development and design, rebranding, and search engine marketing.
Dentsu Aegis Singapore
Service Highlights
Creation, content, SEO, market analysis, and business brand tracking.
Rating
–
Dentsu Logo
Dentsu is a global network of communications dedicated the business rebranding strategies.
They have the single-most committed teams of marketing experts and rebranding who are working tirelessly to offer a business with a massive memorable experience for their customers and marketing services.
Their rebranding strategies include content creation, market analysis, SEO, and business rebranding tracking.
Lime Agency
Service Highlights
Rebranding & marketing, web design, SEO, strategy consulting.
Rating
4.7/5
Lime Agency Logo
Lime Agency is a small, enthusiastic rebranding business serving over 160 clients in a span of existing five years.
They have a team of talented marketing and rebranding experts who are driven by their desire to help brands attain sustainable growth through strategy consulting, web design, SEO, and rebranding.
Grey Singapore
Service Highlights
Creative strategy, design, digital development, research data, analytics, and experience mapping.
Rating
4.6/5
Grey Singapore Logo
Grey Singapore aims to promote its clients’ businesses by influencing people who matter positively and engaging audiences that match their competitors.
The agency has a team of experts who are showing that proper rebranding creates greater enthusiasm, enhancing the value of the company and changing perceptions.
Their rebranding services include creative strategies, research data and analytics, digital development, and experience mapping.
Equus Design
Service Highlights
Brand creation, brand strategy, brand realization, and brand expression
Rating
–
Equus Design Logo
Equus is a design firm established in 1994 based in Singapore. They specialize in bringing their client’s brands to life by merging distinctive brand experiences across every condition.
Equus rebranding services include rebranding creation, brand strategies, rebranding realization, and rebranding expression.
VMW Group
Service Highlights
Design, rebranding, brand marketing, and corporate communication.
Rating
4.4/5
VMW Group Logo
The Carbon VMW group is a rebranding design agency based in Singapore dedicated to offering one-of-a-kind innovative ideas and overcoming every rebranding difficulty in your firm.
Their unique style communicates your company’s brand message at matching your distinctive requirements, which helps your business grow. Their rebranding services include branding, web design, and corporate communications.
Global Dotcom
Service Highlights
Branding & Marketing, web design, SEO, social, media marketing, copywriting, event management, graphic design
Rating
4.6/5
Globaldotcom Logo
Global Dot Com in Singapore is a powerful boutique brand agency based in Singapore, offering comprehensive rebranding services and creative outputs through a massive range of services.
Their rebranding services include marketing & rebranding, web design, SEO, social media marketing, copywriting, graphic design, and more.
If you are searching for the best rebranding agency in Singapore that can help grow your brand, then it is worth considering the list we offer.
To compile this list, we have judged the companies based on their innovation and creativity and the way they work with clients to meet business objectives.
We have even included insightful data about each company to help you discover more before narrowing down your choices on the best one.
One of the companies will surely help you rebrand your entire business if you wish to hire a team of experts who will recreate your brand logo and even run social media campaigns!
FAQs
How do I choose a rebranding agency?
Every other agency claims to be an expert in rebranding. That is why it is important to keep a few things in mind when choosing any agency for rebranding are like.
Understanding your requirements first.
Checking the agency’s previous work and expertise.
Finding out the right pricing details
Asking for testimonials of live work the agency is doing.
How much does a rebranding cost in Singapore?
Well, it totally depends on the Brand size and the amount of work required for rebranding. But if we talk about Singapore, it will be roughly around SGD $3,000 to $25,000.
How can I legally rebrand in Singapore?
First, check your requirement and reason for rebranding after that follow the below steps:
Amend your current legal documents of the organization and check for the required documents.
Submit every credential to government authorities for verification and pay the fees if required.
