The craze of joining the quick commerce bandwagon is as real as it gets, as is the sprint to reach a netizen’s doorway with a platter full of goodies at unprecedented speeds. With its 15-minute meal delivery service, QuickiES, IPO-bound cloud kitchen unicorn Rebel Foods has also entered the ultra-fast food delivery market. However, Rebel Foods’ list of competitors may be overwhelming to many at a time when smaller competitors like Swish and Zing have already begun to attract attention with their 10- to 15-minute food delivery endeavours. The cloud kitchen startup intends to compete with Zepto, Swiggy, and Zomato in their home market by offering speedy delivery. In addition, the three delivery giants have repeatedly invested millions of dollars to expand their delivery business, sifting through minutes to service clients at their beacon call.
Logistics Vs Quality of Food
Rebel Foods, on the other hand, appears unconcerned, and CEO Sagar Kocchar believes that while Swiggy and Zomato excel at logistics regardless of what they provide, Rebel Foods’ unique selling point is food. This faith appears to be further bolstered by the company’s previously unheard-of promise of a free delivery or one in 15 minutes. Dominos was an early adopter with a similar offer; they also guaranteed 30 min or free delivery, and the entire market knows how sustainable that was in the long run.
Has Rebel Foods Really Cracked the Code?
Given that the quick meal delivery model is still in its infancy and many things need to be worked out, the market believes that Rebel Foods has truly mastered the ultra-fast food delivery code because of the brand’s confidence. Would it be sufficient to defeat Swiggy and Zomato, who have a stronger brand recall?
When consumers experience hunger pangs, they immediately seek food, Sagar Kochhar, co-founder and CEO of EatSure at Rebel Foods, stated to a media outlet, asserting that the decision was not prompted by competition or investor pressure. Why shouldn’t food be delivered in 15 minutes? The only thing left to do is to close the gap between the underlying demand and the consumer requirement. The brand was fully supported by consumer insights, but it is undoubtedly monitoring the competition.
He went on to say that consumers’ initial preference for light snack meals will push them to order quick food, but if the cuisine is good, they will eventually switch to it for all meal occasions. Apart from its own proprietary app EatSure, Rebel Foods has all of its brands listed on the meal delivery apps Swiggy and Zomato. However, EatSure will be the sole way to fulfil all consumer orders for the 15-minute service. Through its EatSure app, the company already has access to user data, which it can use to forecast client demand and properly design its menu—a capability that traditional restaurant brands frequently lack.
Jaydeep Barman brought a revolution in how food is ordered and delivered within India and to the world, having introduced path-breaking Rebel Foods, originally called Faasos.
Being one of its co-founders, he’s today the CEO of the world’s largest cloud kitchen company that revolutionized how the world consumed and innovated with the business model he conceptualized which eventually became a benchmark around the world in food technology.
In his dream of using technology to create an accessible, multi-brand culinary empire, Rebel Foods shines like a light of innovation and pathfinder among other cloud kitchen-based ventures.
In this StartupTalky article, we will explore Jaydeep Barman’s success story, including his early life, history, childhood, personal life, education, achievements, and more.
Jaydeep Barman – Biography
Full Name
Jaydeep Barman
Birthplace
Kolkata, India
Nationality
Indian
Education
MBA from INSEAD, Master’s in Industrial Engineering and Operations Research from Georgia Institute of Technology
Occupation
Co-Founder and CEO of Rebel Foods
Known For
Founding Rebel Foods and spearheading the cloud kitchen revolution
Born and raised in Kolkata, Jaydeep Barman had spent his entire growing years developing a passion for varied culinary cuisines – a passion he would later express through entrepreneurship.
Barman pursued undergraduate studies in Mechanical Engineering at the Indian Institute of Technology, Kanpur. After this, he finished a Master’s in Industrial Engineering and Operations Research at Georgia Institute of Technology in the United States. To further enhance his managerial skills, he pursued an MBA from one of the most elite business schools globally, INSEAD.
His education, which was rich in technical acumen and business sense, has enabled him to shape Rebel Foods into an international brand name.
Jaydeep Barman – The Birth of Faasos and Its Transformation into Rebel Foods
Jaydeep Barman, a serial entrepreneur, started in 2011 by founding Faasos with his business partner, and friend, Kallol Banerjee. It was designed as a QSR chain with wraps and rolls as a primary product.
In 2015, after years of experimentation and observing market trends, Barman pivoted Faasos into a pure-play cloud kitchen model. This transformed the company into one that operated without dine-in facilities and focused purely on delivery, thus cutting overhead costs and maximizing efficiency.
In 2018, he renamed the company to Rebel Foods, representing the vision of its scale. Rebel Foods, under Barman’s leadership, has transformed itself into hosting several virtual brands such as Behrouz Biryani, Oven Story Pizza, Mandarin Oak, and Sweet Truth.
Jaydeep Barman’s career is the epitome of innovative thinking, entrepreneurial spirit, and disruption in the traditional model of business. Be it academic pursuit or forming Rebel Foods, he has had a knack for being able to identify opportunities and create value in the dynamic industries of today.
Barman had a stint in the corporate world before entering entrepreneurship, during which he had the opportunity to gain valuable experience in strategy and operations. Early in his career, he held roles that forced him to think critically and execute efficiently, preparing him for his future success.
He started his professional career with McKinsey & Company as a consultant. At McKinsey, he developed a good understanding of strategy formulation, market analysis, and operational efficiency. These skills proved instrumental in shaping his entrepreneurial approach later in his career.
Jaydeep’s entrepreneurial journey began with Faasos in 2011. The brand started as a quick-service restaurant chain serving wraps and rolls in Pune, India. While Faasos gained popularity for its convenient, affordable, and delicious offerings, Jaydeep soon realized the limitations of the traditional restaurant model.
In 2015, Jaydeep made a game-changing decision to pivot Faasos into a cloud kitchen model. The reason was his idea of how technology could fill the loopholes in traditional restaurants, which were high real estate costs and non-scalability. In 2018, Faasos became Rebel Foods with a name that reflected its shift into becoming a multi-brand virtual restaurant platform. Jaydeep Barman steered this shift and turned Rebel Foods into the world’s largest chain of cloud kitchens.
Rebel Foods Financials FY24
In FY 2023, Rebel Foods reported an operating revenue of INR 1,195 crore with total expenses of INR 1,827 crore, resulting in a loss of INR 657 crore. In FY 2024, the company’s revenue increased to INR 1,420 crore, while expenses rose slightly to INR 1,857 crore, reducing the loss to INR 378 crore.
Jaydeep Barman, the founder of Rebel Foods, is more than just a visionary entrepreneur- a leader who truly engages deeply with both social responsibility and sustainability. He believes that his journey should benefit the society around him, empower communities, and make businesses have a purpose bigger than their profits.
Commitment to Empowering Small Businesses
Jaydeep Barman has concentrated on empowering smaller and local food entrepreneurs through the Rebel Foods endeavor. Rebel Foods provides cloud kitchens to aspiring restaurateurs, with the result of small-scale food operators entering a market with virtually no capital investment and resources available. This initiative has opened ways for hundreds and thousands of such small businesses to scale their sizes, gaining high visibility, and making it competitive in the large industry.
Promoting Fair Employment Practices
Jaydeep Barman is careful to make sure there is an equal and inclusive work environment. Rebel Foods employs thousands of employees in its kitchens and delivery networks. The company ensures all its employees have a fair wage, proper training programs, and opportunities for growth. Besides this, the organization focuses on hiring people from disadvantaged backgrounds to enable them to gain stable careers in the food industry.
Sustainability Initiatives
Jaydeep was a long-term advocate for sustainability in the food tech sector. Under his guidance, Rebel Foods has incorporated some of the eco-friendly practices like:
Packaging that is bio-degradable, recyclable materials, reducing packaging waste to food.
Food Waste Management: Implementing systems to reduce food waste and donate excess food to local charities.
Energy-Efficient Kitchens: Designing cloud kitchens with energy-efficient equipment and optimized workflows to reduce carbon footprints.
Supporting Local Farmers and Supply Chains
Jaydeep has championed the cause of supporting local farmers by sourcing ingredients from sustainable and ethical producers. Rebel Foods emphasizes working directly with farmers and small-scale suppliers, ensuring fair trade practices and helping to uplift rural communities.
Focus on Education and Skill Development
Jaydeep is of the view that education and skills help one get out of poverty cycles. CSR programs in Rebel Foods included investments made towards skill development in training youngsters in the art of cuisines, safety measures while cooking, and overall kitchen management. Many young persons were placed on career tracklines within this sector through the aforementioned CSR efforts of the company.
Following are the list of Awards and recognitions that Jaydeep Barman has won:
Top 10 Food Startups in Asia – AsiaTech Awards (2022): Featured as one of the top companies changing the game in the Asian food industry.
Leadership in Sustainability Award 2022: Rebel Foods was recognized for its sustainable packaging and food-sourcing initiatives.
CNBC Disruptor 50 List (2021): Named to the most disruptive private company in Rebel Foods and showed the disruptive nature of innovating the whole concept of Cloud Kitchens
World’s Most Innovative Companies in Fast Company list of 2021: Placed in it due to innovations through its path-breaking approach toward food delivery multi-brand cloud kitchen.
Best Cloud Kitchen Operator by Entrepreneur India Award, 2021: It has operational excellence and innovation within the cloud kitchen ecosystem.
India Today Game Changer Award (2021): Jaydeep Barman was honored for his disruption of the traditional food delivery system and innovation of new business models.
INSEAD Alumni Global Impact Award (2020): This award was earned by Jaydeep Barman because of his efforts in entrepreneurship and significant contributions to global food.
Economic Times Promising Brands (2020): Rebel Foods won this title for its strong brand performance and market leadership.
Top 50 Startups to Watch- NASSCOM (2020): Rebel Foods was listed amongst some of the most impactful startups guiding innovation in India’s technology and food sectors.
Global Restaurant Leadership Award (2019): Acknowledging the redefined restaurant business through cloud kitchens
Red Herring Top 100 Asia (2019): A recognition for the scalable, technology-driven model.
These honors further repute Jaydeep Barman as the pioneer in the global food tech industry, along with Rebel Foods, as one of the flag-bearers in the global cloud kitchen revolution.
Facts About Jaydeep Barman
Global Firsts: Rebel Foods is credited as the first company to adopt a fully cloud kitchen model at scale.
Educational Background: He holds an MBA from INSEAD, the same school that shaped several other global CEOs.
Inspirational Leadership: Known for his hands-on approach, Barman often interacts directly with teams to foster innovation.
Focus on Customer Data: Barman’s belief in data-driven decision-making has been pivotal to Rebel Foods’ success.
Multiple Hats: Before starting Faasos, Barman worked as a consultant with McKinsey & Company, where he gained significant operational insights.
Author at Heart: Barman has expressed an interest in writing about his entrepreneurial experiences to inspire the next generation of innovators.
Food Lover: Despite running a tech-driven food company, Barman remains a foodie at heart, often experimenting with new recipes.
Jaydeep Barman – Legacy and Impact
From entrepreneur Jaydeep Barman, innovativeness with resilience and agility has led to a great entrepreneurial experience. He designed the food delivery ecosystem in a way that an extremely profitable business model is of extreme inclusiveness. The story of Rebel Foods has inspired myriads of entrepreneurs. It has revamped the perception of the world around food tech.
The plan of Barman for Rebel Foods is to extend the company in more markets, as well as to launch some new culinary brands. His legacy will be a billion-dollar company but also democratize access to food entrepreneurship and show that innovation can go hand in hand with impact.
FAQs
Who is Jaydeep Barman?
Jaydeep Barman is the co-founder and CEO of Faasos, now rebranded as Rebel Foods, the world’s largest cloud kitchen company.
What is Jaydeep Barman education?
Jaydeep Barman holds an MBA from INSEAD and an engineering degree from IIT Kanpur.
What is Rebel Foods?
Rebel Foods is the world’s largest cloud kitchen company, founded in 2011 by Jaydeep Barman and Kallol Banerjee. It operates multiple virtual food brands like Faasos, Behrouz Biryani, Oven Story Pizza, and Sweet Truth. Rebel Foods specializes in delivering a wide variety of cuisines through its technology-driven cloud kitchen model, which eliminates the need for dine-in facilities.
The application by private equity (PE) giant KKR to purchase a share in cloud kitchen upstart Rebel Foods has been approved by the Competition Commission of India (CCI). The CCI announced that Royce Asia Holdings, a subsidiary of KKR, will purchase an undisclosed quantity of the startup’s shares and compulsorily convertible preference shares (CCPS) through a secondary transaction.
Therefore, since the proposed transaction won’t have a negative impact on competition in India, the relevant market need not be specified and can remain open in the absence of any horizontally overlapping and/or vertically complementary commercial operations of the parties in India. According to a statement from the CCI, the proposed transaction is being submitted through the green channel process. If a transaction does not pose a significant risk of having a negative impact on competition, it is considered permitted via the green channel method after being communicated to the CCI.
Funds are Expected to be Raised at a Valuation of $800 Mn to $860 Mn
This development occurs a few days after it was reported that KKR was prepared to purchase shares from Rebel Foods‘ current investors, such as Peak XV Partners and Coatue, for between $50 million and $75 million through a secondary sale. The funds are expected to be raised at a valuation of $800 million to $860 million, according to various media reports. In its Series G round, which was headed by Temasek and included current backer Evolvence, Rebel Foods raised an incredible $210 million last week. There were both main and secondary deals in the round. Rebel Foods was established in 2011 by Jaydeep Barman and Kallol Banerjee. It runs a number of quick-service restaurant (QSR) brands, including Wendy’s, Behrouz Biryani, Ovenstory Pizza, The Good Bowl, and SLAY Coffee.
Funding Till Date And Financial Report Card
With support from companies like Lightbox and Evolvence, among others, the firm has secured over $773 million in capital so far. According to reports from October of this year, the cloud kitchen unicorn planned to list on the Indian stock exchanges within the next 12 to 18 months. In terms of finances, Rebel Foods was able to reduce its net loss from INR 656.5 Cr in the previous fiscal year to INR 378.2 Cr in the fiscal year 2023–24 (FY24), a 42% reduction. From INR 1,195.2 Cr in FY23 to INR 1,420.2 Cr, operating revenue increased by 19%.
Among its rivals are Tiger Global-funded Eatclub and Curefoods, which is supported by Binny Bansal. Temasek Holdings, a sovereign wealth fund based in Singapore, was approved by CCI last month to purchase a share in Rebel Foods.
The proposed purchase of a share in the foodtech startup Rebel Foods by Singapore’s Temasek Holdings was approved by the Competition Commission of India (CCI) on November 26. Rebel Foods, the company behind Faasos, Behrouz Biryani, Oven Story, and other cloud kitchens, is being acquired by Temasek Holdings through its subsidiary Jongsong Investments Pte.
According to a release from the regulator, the proposed combination calls for Jongsong Investments Pte Ltd to purchase equity shares of Rebel Foods Private Ltd (Rebel Foods) and subscribe for certain compulsorily convertible preference shares.
Rebel Foods Hitting the IPO
Rebel Foods is considering going public in the upcoming 12 to 18 months. Prior to that, it is reported that early investors, such as Coatue Management, Lightbox, and Peak XV Partners, are seeking partial exits. It is anticipated that Jongsong Investments will purchase their combined 20–25% shareholding for between $180 and $200 million. Temasek will become Rebel Foods’ biggest stakeholder after the deal.
At the moment, the Qatar Investment Authority owns roughly 10% of the firm, while the founders share 12%. Behrouz Biryani, Ovenstory Pizza, The Good Bowl, SLAY Coffee, and Wendy’s are just a few of the quick-service restaurant (QSR) brands that Rebel Foods, which was founded in 2011 by Kallol Banerjee and Jaydeep Barman. Selling food products through its own cloud kitchens and third-party kitchens is the startup’s main source of income. Through agreements, it also generates revenue from royalties and delivery fees.
Financial Report Card of Rebel Foods
Thanks to a rise in its top line and cost discipline, Rebel Foods was able to reduce its net loss from INR 656.5 Cr in the previous fiscal year to INR 378.2 Cr in the fiscal year 2023–24 (FY24), a 42% decrease. From INR 1,195.2 Cr in FY23 to INR 1,420.2 Cr in FY24, operating revenue increased by 19%. The development occurs as early investors are trying to sell some shares in order to squeeze out profits, while a number of late-stage Indian businesses are seeing secondary share sales before their scheduled IPOs. Acko, Urban Company, and Lenskart are among the startups that have experienced secondary transactions, which have resulted in partial exits and multi-bagger returns for certain early investors.
With more than 450 kitchens spread across 70 cities, Rebel Foods is the biggest online restaurant operator in the world. At the moment, Rebel Foods has more than 45 brands across several nations.
In addition, Rebel Foods has been opening physical locations in an effort to reach a wider audience and generate more income. Among its rivals are Tiger Global-funded Eatclub and Curefoods, which is supported by Binny Bansal.
India’s food scene was simmering with change in the early 2010s. Food delivery apps like Swiggy and Zomato were redefining convenience, and a nascent cloud kitchen industry flickered on the horizon. Amidst this disruption, one company, Rebel Foods, defied the conventional by ditching dine-in and embracing the shadows of virtual kitchens. The result? A culinary whirlwind that redefined the industry, shaking giants and carving its billion-dollar empire.
How RebelFoods DISRUPTED India’s 8000Crore Cloud Kitchen Industry
Rebel Foods is an Indian online restaurant company that oversees more than 45 brands, including Faasos, Behrouz Biryani, and Oven Story. It stands as the world’s largest cloud kitchen restaurant chain, operating over 450 cloud kitchens in 10 countries as of April 2022. Recently, the brand expanded into the Saudi market with three new cloud kitchens.
Founded in 2009 as a single brick-and-mortar restaurant, Rebel Foods, then known as Faasos, faced a critical crossroads in 2013.
Founder Kallol Banerjee sensed the shift: “We found out our delivery business was growing independently of the stores,” he explains.
This led to a bold move – shedding the dine-in model and diving headfirst into cloud kitchens.
Pivoting for Profit
The gamble paid off handsomely. With lower real estate costs and streamlined operations, Rebel Foods’ rent-to-sales ratio plummeted from 15% to 4% within two years. “It fundamentally changed the economics of the business,” Banerjee observes.
Technology as the Secret Spice
But Rebel Foods wasn’t just playing the location game. They built a proprietary Rebel Operating System (ROS), a tech platform that streamlined everything from menu planning to inventory management and delivery logistics.
“ROS is the backbone of our efficiency,” says Arjun Krishna, Rebel Foods’ Chief Business Officer. “It helps us manage multiple brands, optimize kitchen layouts, and predict demand with astonishing accuracy.”
Rebel Foods didn’t stop at operational excellence. They understood the power of catering to diverse palates. Today, they boast over 15 brands under their umbrella, from the comfort of Indian biryanis (Behrouz Biryani) to global street food sensations (Fassos, Slay).
This strategy resonates with the evolving Indian consumer, as Krishna points out: “We offer customers variety without the hassle of switching apps or platforms.”
Sagar Kochhar, co-founder and chief of EatSure at Rebel Foods, attributes their success to the seamless integration of technology with exceptional food quality. Reflecting on the brand’s journey, Kochhar notes that before 2012, no indigenous food brand dominated the market. Although established brands existed for items like pizzas and burgers, Rebel Foods ventured into the market with wraps.
Successfully capturing the wraps market with Faasos, they had nearly 40 stalls by 2014. Recognizing the time it took for other successful brands to establish themselves, Kochhar underscores the importance of understanding customer preferences and the role of delivery in their business. They were pioneers in digitizing food ordering in India, capitalizing on the realization that a significant portion of their orders came through delivery.
From 2014 to 2016, Rebel Foods expanded to 160 locations, becoming the largest wrap operator in India. Kochhar observed that the food and beverage industry didn’t follow demographic divisions like other industries. This insight led them to explore diverse categories through the concept of cloud kitchens, which they introduced and coined as ‘dark kitchens.’
Moving beyond the association of a food category with a single brand, Rebel Foods adopted a multi-brand strategy with brands like Behrouz Biryani and Oven Story Pizza. Kochhar explains that they created each brand with unique positioning and invested in branding and storytelling. In 2020, Rebel Foods acquired the master franchise for Wendy’s, further diversifying its offerings.
The Impact: Numbers Don’t Lie
The results speak for themselves. With over 400 cloud kitchens spread across 10 countries, Rebel Foods has become the world’s largest internet restaurant chain, clocking over 15 million orders monthly. Their success has inspired a plethora of other cloud kitchen players, propelling the Indian market to an estimated $2 billion industry by 2024.
Operating Revenue of Rebel Foods Private Limited Between Financial Year 2019 to 2023
Challenges and Beyond
Rebel Foods is built on three pillars: great recipes, a robust tech stack, and an efficient supply chain, which are incorporated into all their brands. Kochhar acknowledges the challenges of building a food brand without visible kitchens and underscores their focus on storytelling, unique product naming, and challenging branding norms.
However, the road hasn’t been without bumps. Concerns about hygiene and worker welfare have occasionally shadowed Rebel Foods’ meteoric rise. The company has addressed these concerns head-on, implementing stringent quality control measures and partnering with NGOs to ensure ethical labor practices.
Looking ahead, Rebel Foods shows no signs of slowing down. With plans for international expansion and further tech integration, they aim to redefine the food delivery landscape not just in India, but on a global scale. Expanding globally, Rebel Foods recently entered the Saudi market, in addition to its presence in the UAE and London. Kochhar emphasizes their unique strategy in London, questioning the necessity of cloud kitchens and highlighting their ability to scale brands efficiently through the Rebel OS stack and partnerships.
Rebel Foods’ story is a testament to the power of vision, agility, and technological prowess. In a volatile industry, they not only adapted but thrived, transforming themselves from a single restaurant into a culinary behemoth. As the aroma of their success wafts across the global food scene, one thing is certain: Rebel Foods is here to stay, and their disruptive recipe for success is sure to inspire a generation of food entrepreneurs to come.
In 2011, two passionate individuals set out to make a difference in the food industry by fusing technology with the magic and craftsmanship of cooking. Those two were Jaydeep Barman and Kallol Banarjee, who started this journey with a physical restaurant with an online delivery service and then later launched their first-ever cloud kitchen in 2015. And since 2016, the business has become a cloud-kitchen only business.
And if you are thinking about what a cloud kitchen is, then worry not. It is just that the business only takes online orders and only has delivery meals; there is no seating arrangement for the customers. In 2018, the firm launched the Rebel Launcher Program, which allows other restaurant chains to use its cloud kitchen service.
In 2020, the company also launched EatSure, which is a delivery chain for its own brands and restaurant partnerships. It also had food trucks called EatSure Express, which also helped as a promotional aid.
And not only this, Rebel Foods announced a deal with Wendy’s, an American fast-food chain company, in December 2020, in which Rebel Foods will open and run 250 cloud kitchens for Wendy’s in India. The company recently became India’s 31st unicorn. It is an accomplishment in and of itself to achieve so much in such a short period of time.
So now that we have talked about all the achievements of the company, let’s talk about the brands owned by it and how they are changing the online food delivery industry.
Faasos is known for its delicious and filling wraps. The company was first founded in 2011 by Jaydeep Barman and Kallol Banarjee. The company also has a mobile app that was launched in 2014. Headquartered in Mumbai, Maharashtra, Faasos is basically an online food delivery service that caters to around 36+ cities and has over 300 cloud kitchens.
2. Behrouz Biryani
Behrouz Biryani
Jaydeep Barman and Kallol Banarjee launched Behrouz Biryani in 2016, and it is now a well-known brand known for its diverse and tasty biryanis. Behrouz Biryani has locations in a number of cities, as well as in 10 other countries. With their extensive choice of biryanis, the company claims to have the top professionals working in its kitchen to deliver a regal and elegant experience.
3. Oven Story Pizza
Oven Story
Oven Story, which was founded in 2015 and is based in Mumbai, Maharashtra, is a subsidiary of Rebel Foods. The company is known for developing and creating new pizza recipes and unique concepts in order to change people’s perceptions of a common cuisine, pizza. Delivery of pizza is also done by Zomato and Swiggy, in addition to their own delivery systems.
4. Mandarin Oak
Mandarin Oak
Mandarin Oak is a Rebel Foods Chinese cuisine subsidiary that offers consumers flavorful and authentic Chinese meals via online food delivery. The restaurant was established to provide customers with a rich Chinese culinary experience employing advanced techniques while maintaining a classic flavour. The restaurant has over 320 locations and, in addition to its own delivery service, offers delivery through apps like Zomato and Swiggy.
5. Firangi Bake
Firangi Bake
Firangi Bake is a subsidiary of Rebel Foods and is available in several cities. It is an Italian and Mexican restaurant that offers food through online delivery. The company’s theme is to prepare Italian and Mexican dishes with the fusion of India’s signature flavours. The brand has established a good name for its oven-baked meals. The company loves to experiment and brings out new innovations in order to stay on top of the market.
6. Lunch Box
Lunch Box
Lunch Box was founded in 2020, aims to bring the flavour and feel of local cuisine with the convenience and comfort of online delivery. The meals are simple local food that everyone recognises, resulting in a nostalgic vibe and a meaningful experience. The company services over 320 locations and has delivery outlets such as Swiggy, in addition to its own delivery service.
7. The Good Bowl
The Good Bowl
The Good Bowl is a brand owned by Rebel Foods which is known for its filling and unique dishes in a bowl. The brand focuses on fusing different international and national flavours and creating something unique and delicious. The Good Bowl serves different types of bowl combinations like Italian, Asian, local, and many others.
8. Sweet Truth
Sweet Truth
Sweet Truth is a high-end dessert restaurant that delivers a variety of desserts and treats via the internet. The company comes under the parent company, Rebel Foods, and services a number of cities. The company succeeds in selling its customers sophisticated, gorgeous, and enjoyable desserts, resulting in a loyal customer base.
9. The Biryani Life
The Biryani Life
The Biryani Life is a subsidiary of Rebel Foods and serves around 300+ locations. It is a restaurant chain that offers delicious biryani options at affordable prices. The company sells through online delivery services like Zomato, Swiggy and its own delivery system.
10. Wendy’s
Wendy’s
Wendy’s is a U.S. based fast-food chain that expanded its reach to the Indian customer base through Rebel Foods. The company first started its business in India in New Delhi in December 2020. Since then, it has expanded to 16 cities where it runs around 75 online restaurants. Using Rebel Foods’ operating system and reach, the international company has made a profitable customer base in India.
Nude Bowls is an EatSure exclusive that has different salads and other options created by Malaika Arora. The company claims to serve healthy, nutritious, and tasty food in bowls without any hidden additives. Nude Bowls is only delivered through the EatSure application and EatSure Web.
12. The 500 Calorie Project
The 500 Calorie Project
A subsidiary of Rebel Foods, The 500 Calorie Project, is an online restaurant that serves delicious yet healthy meals under 500 Kcals. The company currently only serves Mumbai and Dubai but is planning to expand its business and open restaurants in new locations globally.
13. Box & Co.
Box & Co.
Based in Indonesia, the company was launched by Rebel Foods, due to the high demand and market opportunity for native cuisine. Box & Co. serves native dishes in easy box packaging that is easy to deliver and easy to consume.
14. Ayam Ambyar
Ayam Ambyar
Ayam Ambyar, a Rebel Foods subsidiary, is based in Indonesia. It’s an Indonesian restaurant that specializes in Indonesian chicken meals. The company claims that its food has a traditional and rich taste as well as a pleasurable experience.
15. Bros Fried Chicken
Bros Fried Chicken
Also based in Indonesia, Bros Fried Chicken serves different styles of fried chicken with international ingredients and dressings. The restaurant offers online ordering, as well as takeout and dine-in alternatives.
16. Feeling Brew
Feeling Brew
Feeling Brew is a coffee and beverage franchise that serves a variety of coffee drinks and other beverages. Customers can also choose from a variety of scrumptious signature drinks offered by the brand.
17. Ban Zai
Ban Zai
Based in Indonesia, Banzai is a Japan-inspired restaurant that serves Japanese cuisine and Bento-style dishes to its customers. The company claims to serve delicious yet healthy meals, which can be eaten anytime, anywhere.
18. Boom Burger
The brand focuses on the popularity of fast foods like burgers and presents them in a captivating way. Boom Burger sells different types of burgers and dishes with various vegetarian and non-vegetarian options.
19. Holy Cow
The brand, based in the United Kingdom, thrives on the demand for British-Asian fusion cuisine, which has helped the restaurant become a success. It offers a variety of dishes with Asian and British influences.
20. Sawa
Sawa is an authentic Lebanese restaurant launched in the UAE after the parent company, Rebel Foods, saw a potential profit and the demand for Lebanese cuisine in the market.
Rebel Foods has expanded its business globally after understanding the potential of cloud kitchens and the involvement of technology in the preparation of food. The company has more than 20 food chains in India, Indonesia, the UK and the UAE. The founders of the company claim they will expand the brand to open 200 new restaurants in the upcoming 2 years.
Rebel Foods is a perfect example of how a good business plan with fresh ideas and hard work can do wonders for the company. After being India’s 31st unicorn and a leading cloud restaurant service, the company has several plans for the future. The founders believe in expanding globally by understanding the market thoroughly and learning what the people want.
FAQs
Who is the owner of Rebel Foods?
Jaydeep Barman and Kallol Banerjee founded Rebel Foods in 2011.
Where does Rebel Foods operate?
Rebel Foods has 45 plus brands and operates across 10 countries – India, Indonesia, United Arab Emirates, United Kingdom, Singapore, Malaysia, Thailand, Hong Kong, Philippines and Bangladesh.
How many brands are under Rebel Foods?
There are more than 45 brands under Rebel Foods, Some of the popular brands are Faasos, Behrouz Biryani, Wendy’s, Nude Bowls by Malaika Arora, and Sweet Truth.
Nitin Konde
