StartupTalky

Tag: real estate companies

  • 9 Proven Lead Generation Strategies for Growing Real Estate Business

    There is a rising trend in demands for small and big properties in the real estate business due to the continuous growth of industries in big cities. People are searching for short-term rental homes and investments in big properties. In this highly competitive real estate market, property builders and real estate agents need to fix at least 80% results to get leverage in the market. Lead generation is the biggest goal for them so they can expect to capitalize on the best opportunities in the end.

    Lead generation is a challenging task in the real estate business. It requires to personalize communication at every stage of the sales cycle. The first step is to build trust in your fresh prospects which can be used to get extra mileage further in the sales process. Mouth referrals work quickly and give good returns!

    Understand the market trend and implement the best strategies to generate constant leads in real estate. There are a lot of ideas you can apply on tried and tested basis but I am listing out the best strategies that certainly will increase your pipelines with fresh prospects.

    1. Acquire Networks
    2. Join Marketplace
    3. Ask for Referrals
    4. Build Partnerships with Local Businesses
    5. Leverage Social media
    6. Employ Video Marketing
    7. Create Content Marketing Campaigns
    8. Optimize Your Website for SEO
    9. Attend Expos and Tradeshows

    1. Acquire Networks

    Networking means in the real-estate business is to make connections with potential prospects with an idea to convert them into a reality. There is no harm to start with the traditional way of marketing like getting into the doors of the neighbourhood, introducing your best offers, calling numbers to potential buyers, distributing pamphlets and flyers, and so on.

    It increases your network but in the digital age, you have to keep pace with modern technologies to run on the same track. You have a better chance to attract and convert leads through relevant content and incentivized deals.

    You can contact your target customers through email marketing and make them aware of your lucrative offers for their delights. It keeps alive your name and brand in your networks. According to the survey of NAR conducted in 2020, 88% of buyers purchased their homes through real estate agents only.

    To expand your real estate network:

    • Create a user-friendly website with enriching UX design, easy navigation, clear and simple information, detailed description of the area, amenities, sizes, price, landscape views, and graphical and statistical presentation of progress report to display a professional outlook. Your website is a medium through which your clients know about you.
    • Engage with the community, join business events, participate in local groups, and gatherings and expand your social circle.

    2. Join Marketplace

    Add your properties in the marketplace where prospective clients can know about details and communicate with you. The online marketplace can generate leads in a short time.

    Facebook and Instagram have effective marketplace to promote the real estate housing business. There are so many advertising houses/groups on social media where you can join and advertise your properties. You can discuss with people, know their expectations, promote your deals with attractive prospective and offer incentives and discounts also.

    Collect leads data, their interest, and price range, then keep track of leads and improvise your process and strategies as needed. Start personalized communication with leads based on their interest and showcase your offerings that target their demands.

    3. Ask for Referrals

    According to the NAR survey, 64% of sellers found their agents through referrals from friends, neighbours, or relatives. Referrals do half the task done and you just need to nurture your leads than pursue them to listen to you. Ask for referrals from your old buyers and satisfied clients.

    Referrals work like a magic and automatically generate leads for you. If you are new, you can have contact with some organizations on mutual interests and in return, they can refer to your name.

    Lead generation in the real estate business is a quite challenging task and you are stressed to increase your efficiency by converting most of the leads into the actual buyers. Your focus should be on making personal contact, building relationships, and fixing one-on-one meetings with the leads to get the quality output.

    It is essential to make a comprehensive strategy for tracking and managing leads, making phone calls, pursuing personalized communication, emailing, and physical meetings so you can analyze the process and work on shortcomings.

    4. Build Partnerships with Local Businesses

    Build mutually beneficial partnerships with insurance companies, personal bankers, lenders, near about hospitals, bakeries, hardware, etc, and try to co-host events for forming common clients. Offer discounts to clients for using referred connections so you and your partners can nurture leads for common growth.

    5. Leverage Social media

    Social Media Marketing is an indispensable strategy that cannot be excluded in the age of digital marketing. Facebook, Instagram, LinkedIn, and Twitter are popular mediums to exploit the potential of online resources. LinkedIn creates professional networking and through LinkedIn ads, you can have potential leads. Facebook and Instagram are cost-effective lead generation mediums that enable to join different online groups and events to communicate with target clients.

    You can give a personal touch to your content and post-eye-catching visuals to gather traffic. Facebook ads and Facebook groups create target audiences who are easy to track and manage in the lead generation process. You can evaluate your success rate and decide to further continue on ads or look for other strategies.

    6. Employ Video Marketing

    According to a survey, 73% of prospective clients are interested in watching the video about the house properties. YouTube videos are an effective medium to communicate with your leads and impress them with enticing landscape views of buildings, gardens, and apartments.

    Use a good camera, lighting equipment, sound narration, and editing software to give it a professional touch. Create an impacting video that covers all aspects of marketing strategies including, client interviews, live question and answer streaming, agent profile, yearly progress, real estate events, and information.

    7. Create Content Marketing Campaigns

    Create email templates, newsletters, and blogs to communicate with your subscribed leads. You can convey your leads about valuable insights, discounts, mortgage rates, best listing, and relevant details about your existing and upcoming housing projects through regular newsletters and email communication.

    Organize your subscribed leads on various criteria and interests and send them relevant promotional content. Apart from this, articles and client testimonials, backlinks, community news, and social media links can also contribute to bringing leads to your content.

    8. Optimize Your Website for SEO

    Buyers often search on Google for new homes and properties so a good search engine ranking increases your visibility. SEO optimization and keyword-rich content increase Google ranking for your blog content in the search engine. Update your website or blog with valuable content and time-based trends or events. Search engine visibility increase website traffic and generate online leads for your content.

    Segment your leads based on their interaction with the websites, demographics, and interests, and create buyer’s personas to tailor emails, educational materials, and newsletters. It enhances personalization and target communication with leads.

    9. Attend Expos and Tradeshows

    Local or global events and tradeshows are good platforms to showcase your real estate projects and create awareness about your name and brand. Communicate with potential buyers or partners, distributes some flyers, and pitch the ground to generate leads for your real estate property. You also can have an opportunity to meet with industry experts and gain insights into the latest and upcoming trends.

    Conclusion

    Applying strategy is not enough if you are not aware of its progress or lacking, analytically. You need to constantly evaluate your current strategies to track their progress in the lead generation and conversion process. However, there is no fixed strategy to generate real estate leads, you have to be flexible enough to implement changes in your current strategy or apply a new one if fresh prospects are coming into the sales funnel.

    Be agile to incorporate any new strategy; sometimes take a step back, analyze and then move forward with the set target. Always be ready to experiment with a fresh outlook along with the flow of knowledge about market statistics and trends.

    Nurture your leads with trust, and positive relationships and constantly engage them in communication to fix sales deals within an expected time frame. Your satisfied clients can contribute to spreading your name further by positive reviews and references.

    FAQs

    How to generate leads for real estate?

    You can optimize your website for SEO, join marketplaces, ask for referrals, build partnerships with local businesses, and leverage social media.

    What are some of the types of real estate leads?

    Referrals, Organic, Portals, PPC, and Social Media

  • Top 12 Creative Real Estate Marketing Ideas that Will Surely Attract Customers to your Business

    When you start a business, marketing is one of the most significant things that must be done. The entire survival of your dream business depends on the way of marketing. Proper marketing will not only bring you the right customers but will also help you in increasing your sales and building the name of your brand. It helps in building a long-term relationship with your customer.

    The same goes for property business as well; you need to form a proper marketing strategy so that clients can get aware of your property and will eventually buy it. Getting the right customer, especially for property businesses takes time and for that, the marketing game of your business needs to be extremely strong. In this article, we will discuss some of the best ways to market your property business, so let’s get into it.

    “Real Estate provides the highest returns, the greatest values, and the least risk.” –Armstrong Williams

    1. Build a Website
    2. Create Blogs
    3. Start Email Marketing Campaign and Newsletters
    4. Virtual Staging
    5. Use Instagram to Market your Property
    6. Use a Drone to Photograph your Property
    7. Employ Experiential Marketing
    8. Seek Social Media Influencers
    9. Use Television and Radio
    10. Ask for Referrals
    11. Build your Brand
    12. Create and Upload Videos of your Property
    FAQ

    1. Build a Website

    Build a website for your business
    Build a website for your business

    At a time we are living in, if your business is not online, then you are missing from the big game. Your online presence matter, as customers often search on the internet for the things that they need, even if it’s a property.

    So, creating a proper website for your business is the first step of online marketing, it will give the potential buyers an idea of what your business possesses and if they are interested in it. Keep updating properties on your website and add new contents, don’t put too many ads, it can backfire. Make it eye-soothing and informative.

    2. Create Blogs

    Creating a blog will give your potential client an idea about you and your business. Create content for your blog, give information about what real estate is all about, and add some interesting facts about real estate. If you want to attract more customers, use creative images for your posts. Link your website with your blog, so that they can find your business website easily.

    3. Start Email Marketing Campaign and Newsletters

    One of the best ways to make people aware of your business is by personally notifying them, and what’s better to do that than through email newsletters. Through email marketing, you can get email addresses and can send all the information related to your business, your blogs, and the properties that are waiting to get checked to the people who are interested through newsletters.

    4. Virtual Staging

    Virtual Staging
    Virtual Staging

    Thanks to the internet, anything and everything is possible online, instead of physically presenting the property and how it actually looks, you can give a sneak peek or an online tour of the said property to your customers and save time and money for yourself.

    5. Use Instagram to Market your Property

    There is hardly anyone that doesn’t use social media and among them one of the most popular is Instagram. Promote your property business on social media, create a page and upload the pictures and videos of your properties that are on sale. This way you can capture the attention of your potential buyers.

    6. Use a Drone to Photograph your Property

    Drones are the new obsession, they help capture the image of the entire area. If you use a drone to photograph then customers will also have an idea of the surrounding of your property. Plus this will give an elite feeling to your customers about their potential future home.

    7. Employ Experiential Marketing

    In experiential marketing, you can hold an event and invite people to take a tour of the property, that you’re willing to sell. Also, enlighten them about the process of buying your property. This will give them an idea of what is in front of them.

    8. Seek Social Media Influencers

    Hire Influencers
    Hire Influencers

    As the term already said, it is all about influencing people. On a small budget, you can actually attract the attention of thousands of people, select the platform that you think will be better for you, hire a social media influencer that you think is perfect for the job, and get ready to do the deed.

    9. Use Television and Radio

    To make people aware of your business put advertisements regarding that on television and radio. These two are the ultimate medium to advertise real-estate properties.

    10. Ask for Referrals

    Your customers are your best advertisers. The people who have brought properties from you, politely ask them for referrals. Try to build your network and ask your customers to refer your business to their friends, families, and acquaintances.

    26 Unique Ways to Market Startups
    Marketing is the key to make your products, the talk of the town. Let us see all the 26 unique ways to market startups.
    StartupTalkyYash Gupta

    11. Build your Brand

    Create a logo and a brand name for your business. This way it will help your customers to identify and distinguish you from others and attract them to indulge themselves in your business.

    12. Create and Upload Videos of your Property

    Create Videos of the Property
    Create Videos of the Property

    Take some videos of the property that you’re trying to sell and upload those to your website and social media handles. This way, you will be able to attract potential customers through those clips.

    Conclusion

    Marketing is the soul of any business and when it comes to properties, its importance increases ten times. It is a big investment, so naturally, not everyone will be willing to do that, but with proper marketing ways, you can find your customers that are looking for their forever homes. With the right techniques, you can also sell them the property of their dream.

    FAQ

    What are some examples of marketing strategies in real estate?

    Create blogs, Build a website, Hire influencers to promote your brand, ask your customers for referrals, and employ email marketing.

    What are the 4 P’s of marketing in real estate?

    These four P’s of property marketing are People, Price, Promotion, and Product.

    How do you attract customers to buy the property?

    Personalize your social media, Communicate effectively and try to create a picture of the property using storytelling.

  • Propstory—Data-Driven Platform for Real Estate Buyers and Investors

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.

    In the next ten years, the real estate sector is expected to grow to a US$ 1 trillion economy from over US $150 Billion today. The digital contribution of advertising, content marketing & pre-sales processes are meager as of today while we see a heightened move towards an aggressive digital push whereby spends are growing anywhere from 20-30% there is still a vast gap in real estate compared to other consumer industries.

    Think of a genuine home buyer looking for a property in a metropolitan city of Mumbai or NCR. He has a choice of several thousand projects that are going on at any point in time, and all he needs is one property that satisfies his needs – budget, timelines, and features. It is a tough market for such home buyers and you cannot attract them merely using price as a bait. That’s the opportunity Propstory wants to grab. It wishes to empower the ecosystem whereby the transactions are enabled through data, facts & technology instead of assumptions and future government policy.

    Propstory envisages being the most sought after information-driven platform for the vast real estate sector to establish a connection between buyers & real estate companies. They do it by lowering down pre-sales and marketing for real estate to 5-7% of the overall industry. Read more about PropStory Company Profile, Success Story, Founders, Funding, Business Model, Revenue, Growth, Idea, Work Culture etc.

    PropStory – Company Highlights

    Brand Name PropStory
    Founders Ashish Mahajan, Bhagwandas Paliwal
    Founding Year July 2015
    Headquarter Gurugram
    Sector Real Estate
    Company Name Kuotient Realty Pvt. Ltd.

    PropStory – What is PropStory?
    PropStory – Founders and Team
    PropStory – The Idea
    PropStory – Name and Logo
    PropStory – How It All Started?
    PropStory – Product / Service
    PropStory – Business & Revenue Model
    PropStory – Customer Acquisition
    PropStory – Growth and Revenue
    PropStory – Funding
    PropStory – Advisors and Mentors
    PropStory – Competitors
    PropStory – Future Plans
    PropStory – Founder’s Advice
    PropStory – FAQs
    PropStory – Conclusion

    PropStory – What is PropStory?

    PropStory is a group of Entrepreneurs, Marketing professionals, Designers & Engineers who are passionate about enlightening people about the dos and don’ts of Real Estate in India. The experts personally visit the top properties in any city and then put up an extensive described post regarding the property on website. It is a Data-Driven Platform for Real Estate Buyers & Investors.

    PropStory – Founders and Team

    Bhagwandas Paliwal & Ashish Mahajan Co-founded Propstory.

    Ashish Mahajan – Co-Founder, PropStory

    Both are engineering classmates from IIT Bombay, Batch of 1999. However, both had pursued very different career paths for over a decade before coming together to set up the company in the year 2015.

    Ashish is deeply networked in the real estate and finance industry. He has worked in the real estate investments division at private sector lender IDFC in Mumbai for over 7 years. While Bhagwandas is a technocrat and has a background of handling complex technologies at Yahoo, AOL and other MNCs.  

    Propstory Team

    We are currently a 10 member team with people from varied backgrounds – engineering, finance, accounting, architects and commerce. We are a pretty lean but highly efficient bunch of people working from Mumbai and Bangalore.

    PropStory – Founder’s Advice

    One must explore their own capabilities beyond regular education.

    While we had the support of parents who were very open-minded, probably an attitude to take risks was an essential trait we missed early on in our lives.

    75F Story – Smart Building Solutions for your Commercial Space
    The content in this post has been approved by the organization it is based on. While today many employers are realizing the importance of organized and activeworkplaces for increasing the productivity of employees, there are otherimportant factors like lighting, temperature, etc. that also effect…
    StartupTalkyVidhi Punamiya

    PropStory – The Idea

    When Ashish used to work with a top-notch real estate firm, he found that it was difficult to asses different properties and projects.

    The data was made available from different sources but were not quite unreliable. The big disconnect was the real market feel of the person looking at a project. This is the same problem most homebuyers face. Further, in such a crowded market for any developer stand out it was essential that his marketing is focused on the buyer sets most likely to qualify for his project. This was the problem I wanted to solve. – Ashish said.

    I started a portal where I used to publish stories about property and areas in Mumbai. Soon we also started to cover Delhi NCR, Bangalore, Pune, Hyderabad and to some extent Chennai.

    From few hundred visits a day we clock close to 100,000 visits a month now. Over time we established a strong business in digital marketing driven by our content.

    We were narrating our own experiences of visiting properties and discussions with real estate companies. Essentially it was a project “Story”. Thereby it was only apt that we call it “Propstory”.

    PropStory Logo

    While the realty sector is a traditional one, we wanted a simple logo with younger buyers in mind. One which can appeal digitally and is more vibrant. This allowed us to create our logo which has a bright colored theme and represents the cityscape.

    NoBroker Success Story – Business Model | Revenue | Founders | How it Works
    The content in this post has been approved by the organization it is based on. Anything that has to do with real estate, specifically as a purchaser, isconvoluted and often, annoying. The constant nagging by middlemen and sellers,lack of fluid communication, and running helter-skelter to get the …
    StartupTalkyChayanika Goswami

    PropStory – How It All Started?

    Initial days were quite challenging – for we had to convince the industry to look at content marketing favorably. The otherwise strong focus on achieving sales at any cost or physical advertising was something we could not have changed in a day. Further, we wanted the developers to become more open in sharing data and facts on the properties. These were not easy things to do.

    Moreover, we were making a business out of it; thus we required sponsorships for our activities, again a thing never heard of in this space. Slowly and gradually we saw traction for the huge players in the sector and this is where we started seeing good traction.

    PropStory – Product / Service

    Our content development and marketing services bring us most of our revenues. We market the right content and disseminate it efficiently to drive in most quality inquiries for realty firms. Our methodology helps a property buyer understand the project in a better way than any other conventional sources.

    Succress Story of Oxfordcaps – Real Estate Startups of the Year
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has been approved by the organization it is based on. Millennials are on the top of co-working and carpooling. With that, there’s alsoa huge rise in t…
    StartupTalkyVidhi Punamiya

    PropStory – Business & Revenue Model

    Our revenue comprises sponsored content & digital lead generation activities. We are entirely focused on the real estate sector in India (at this stage). Our proprietary marketing models have helped our clients derive the best output from our digital activities.

    We have recently built a much-needed business application to smoothen the pre-sales process in the real estate business. We are currently in the test phase before commercializing the same.

    We earn revenue from content marketing & digital marketing campaign for top real estate firms in the country. We expect to commercialize a new business application soon, and that will be additional revenue for us.  

    Work Studio Coworking – Where Business Grows Together
    Work Studio Coworking HighlightsStartup NameWork Studio CoworkingHeadquarterPatna, Bihar[https://startuptalky.com/patna-startups/]FounderAlok Kumar, Sonu Saurav, RahulSamrat, Ishan Paul & Prakhyat KashyapSectorCoworkingFounded2018Registered EntityNameLAVERO INFRA SERVICES PVT. LTDWork Studio Cow…
    StartupTalkyChayanika Goswami

    PropStory – Customer Acquisition

    We used various social and business networking tools such as LinkedIn, Facebook pages & references to connect with the business leaders in real estate. From there on we convinced Mumbai’s leading developers to work with us. That was the start of our monetization journey.

    PropStory – Growth and Revenue

    Our major business is driven from 5 cities – Mumbai, NCR, Bangalore, Pune & Hyderabad. We believe these markets offer the most value in the real estate sector i.e. 60-70%. Thus, fortifying in these cities is crucial for us before moving to smaller cities and towns.  

    We have grown our revenues from INR 1.5 lacs in FY 16 to INR 1.80 Cr. in FY 18 and are on our way to rise to INR 5 Cr in FY 19. Various leading realty firms work with us and consider us their important and dependable digital partners.

    PropStory – Building Work Culture

    Knowledge sharing is very essential for us. All members talk to each other on different challenges at work. And as such there are no barriers to approach other team members or even founders.

    We frequently arrange meetups for Mumbai and Bangalore teams to work together, so that the understanding, rapport and synchrony between all increase. While we are a fast-growing startup, providing work-life balance to our employees is also a top priority.

    PropStory – Funding

    After bootstrapping for nearly 18 months, in 2017, PropStory raised an angel round of $120,000 led by Abhishek Bhatewara, a member of angel investor platform Mumbai Angels; Vivek Shah, head of investment banking at Chinese securities and brokerage major Haitong Securities; Suraj Saharan, co-founder of logistics startup Delhivery; Paras Arora, co-founder of Tea Halt, a tea-based restaurant chain; and a few other angels participated in the round. We have grown over 10 times since then and also diversified into more business lines.

    Smartworks – Creating stylish co-working spaces for enterprises
    The office space format has come a long way since it was regarded solely as aplace of work at a convenient location, with plain desks, chairs, and cabinscomprising the overall set up. Over the past few years, we have seen theworkplace evolve significantly in terms of space utilization, design,ar…
    StartupTalkyVidhi Punamiya

    PropStory – Advisors and Mentors

    We have been mentored by a few industry leaders including real estate developers and financiers. This helps us to have a better and greater understanding of the business needs and orient ourselves.

    PropStory – Competitors

    While there is no direct competition we compete with a variety of players in the market consider the larger realty sites. Digital agencies and classifieds like Quikr, 99acres may be considered as closest. Though the differentiation is that PropStory is purely a content marketing platform, and does not engage in any kind of transactions

    We have a strong focus on content that no one else has. We are driving audiences to our strong factual content acquired from project sites.

    7 Things to Remember While Starting Your Own Construction Company
    Did you know that Americas construction market is worth more than 1.23 trilliondollars each year? It’s a huge industry and it’s always been considered a strongindustry to be in – because new construction, renovations and rebuilds arealways going to be needed. Population is going to keep on growin…
    StartupTalkyAshwini

    PropStory – Future Plans

    We plan to enter at least 2 international markets with our content marketing services. We are in discussion with developers at Dubai for some time now. Over the years to come, we will set up processes to automate the data collection procedure. We have also developed a new business application which is in its testing phase right now.  That is likely to drive rapid growth for us.

    PropStory – FAQs

    What is PropStory?

    PropStory is a group of Entrepreneurs, Marketing professionals, Designers & Engineers who are passionate about enlightening people about the dos and don’ts of Real Estate in India. It is a Data-Driven Platform for Real Estate Buyers & Investors.

    Who are the Founders of PropStory?

    Bhagwandas Paliwal & Ashish Mahajan cofounded Propstory.

    Who are the competitors of PropStory?

    Digital agencies and classifieds like Quikr, 99acres may be considered as closest. Though the differentiation is that PropStory is purely a content marketing platform, and does not engage in any kind of transactions.

    How much revenue does PropStory earn?

    Their revenue has grown from INR 1.5 lacs in FY 16 to INR 1.80 Cr. in FY 18 and are on way to rise to INR 5 Cr in FY 19.

    How does PropStory make money?

    It earns revenue from content marketing & digital marketing campaign for top real estate firms in the country.

    PropStory – Conclusion

    PropStory is a content platform for the real estate industry. The organization has been floated by professionals with several years of experience in Real Estate investing, private banking, and internet technology. The Team is further supported by professionals with real estate, income tax, and legal backgrounds. All involved have graduated from premier institutions including IIT, ISB, and ICAI. Propstory have become the most dependable marketer in Indian Real Estate in less than 2 years since they started this journey. This is just the beginning!