Tag: raymond

  • Indian Brands That Nearly Faded Away and Came Back Stronger

    The Indian business landscape moves fast, and it doesn’t wait for anyone. Brands that once seemed untouchable can disappear almost overnight. Brands that once seemed untouchable can disappear almost overnight. However, some manage to defy the odds. They stumble, rethink, and return, stronger, smarter, and more determined than before.

    Take Micromax, which became a national pride to make a striking comeback in the smartphone world. Or Nokia, a familiar name that reappeared with modern devices, winning back loyal fans. Maruti Suzuki reserved its position as the car brand Indians trust most. These stories prove one thing: in India’s tough market, true success is about making a comeback that matters.

    How These Indian Brands Rebuilt Their Legacy?

    How These Indian Brands Rebuilt Their Legacy?

    Indian Brands That Nearly Faded Away and Came Back Stronger
    Indian Brands That Nearly Faded Away and Came Back Stronger

    Micromax

    Fall: Once India’s smartphone star and a strong rival to Samsung, Micromax lost ground in the mid-2010s as Chinese brands like Xiaomi, Oppo, and Vivo flooded the market with advanced, affordable smartphones. Its inability to innovate, poor after-sales service, and failure to support 4G during the Reliance Jio rollout contributed to its dominance collapsing. By mid-2020, its market share had plummeted dramatically, and many wondered if the brand was on its last legs.

    Comeback: Micromax returned with the “IN Series”, made in India under the Atmanirbhar Bharat initiative, backed by INR 500 crore in R&D and manufacturing. Launched in late 2020, devices like the IN Note 1 and IN 1B focused on affordable specs, stock Android, 4G capabilities, and patriotic appeal, targeting value-conscious Indian consumers.

    Maruti Suzuki

    Fall: In the early 2000s, Maruti Suzuki faced rising competition from Hyundai, Tata, and other automakers, which began eroding its dominance in hatchbacks and sedans. By 2021, its overall market share dropped from 49% to around 42%, largely due to missing out on India’s booming SUV market, where rivals like Hyundai and Tata captured the majority of sales. Delays in mid-SUV launches and the phase-out of diesel engines further limited its presence, while global semiconductor shortages also hit production, leaving over 250,000 pending orders.

    Comeback: Maruti has responded with strategic expansion in entry-level SUVs like the Brezza and S-Cross, while planning five new SUVs, including a mid-SUV challenger to the Hyundai Creta and a three-row premium SUV. Investments in CNG models, hybrid technology, and EVs (with a target to launch an electric vehicle by 2025) show the company is actively adapting to market shifts. With its unmatched dealer network and strong brand trust, Maruti aims to reclaim lost ground in SUVs while maintaining dominance in hatchbacks and sedans.

    Nokia

    Fall: Once the king of mobile phones, Nokia struggled after the launch of the iPhone in 2007. Its reliance on the Symbian OS, slow adaptation to touchscreen technology, and failed innovations like the N97 caused its market share to collapse. By 2013, Nokia’s smartphone division was sold to Microsoft, and the brand’s global market share had fallen to just 3%.

    Comeback: Nokia shifted focus from smartphones to network solutions and 5G technology under CEO Rajeev Suri. Strategic investments in 5G infrastructure, ReefShark chips, and global telecom partnerships helped the company regain its footing. By 2020, Nokia partnered with over 300 telecom companies and captured 29% of the global 5G market, with revenue rising to $26 billion by 2022.


    Nokia’s Comeback: How Nokia Plans to Dominate the 5G Era
    Explore Nokia’s bold strategy to lead the 5G revolution with cutting-edge technology, global partnerships, and a renewed focus on innovation and market expansion.


    Bajaj Auto

    Fall: Bajaj Auto struggled as gear scooters like the Chetak became outdated against competitors like Hero Honda’s Activa. Attempts to revive scooters with models like Kristal failed, leading to exiting the scooter segment in 2009.

    Comeback: The brand repositioned as a motorcycle company, launching the Pulsar series in 2001, which became a youth icon for performance and style. Nostalgic campaigns like “Hamara Bajaj” and international expansion in Africa, South Asia, and Latin America helped Bajaj regain market strength and become a global two-wheeler leader.

    Raymond

    Fall: Once India’s leading luxury textile and men’s fashion brand, Raymond faced a decline in the late 2000s due to global competition, shifting consumer preferences toward casual and fast fashion, operational inefficiencies, and high debt. The rise of online retail and failure to modernize supply chains further weakened the brand.

    Comeback: Raymond attempted to revive itself through restructuring, divesting non-core businesses, and modernizing its product portfolio. While some manufacturing units and retail stores were closed, the brand focused on premium fabrics, menswear innovations, and maintaining its legacy of quality, keeping it relevant in urban India.

    Godrej Group

    Fall: While Godrej has been a trusted household name for decades, growth in certain segments slowed due to stiff competition in FMCG and consumer durables, slower international expansion, and evolving market dynamics.

    Comeback: Under chairman Adi Godrej, the Group refocused on consumer products, FMCG, and international markets. With organic growth in FMCG and strategic acquisitions internationally, Godrej now serves 600 million Indians and hundreds of millions more globally. The Group is also expanding B2B ventures domestically, using e-commerce channels without directly entering online retail, showing agility in modernizing its strategy.


    The Rise and Fall: Top 10 Global Brands That Failed in India
    Discover why major global brands struggled and failed in the Indian market. Learn key lessons from their downfall and what it reveals about Indian consumer behavior.


    Mahindra & Mahindra (M&M)

    Fall: M&M faced challenges in the automotive market for years, trailing behind Hyundai and Tata Motors, especially in the compact and premium SUV segments. Overall industry competition and declining SUV demand in some segments limited its growth.

    Comeback: M&M surged ahead in FY25 by focusing on large SUVs like the Bolero Neo, Scorpio, Thar Roxx, and XUV700, achieving 36% year-on-year growth in this category while competitors’ sales fell by 24%. The company leveraged a rugged brand appeal and wide pricing strategy, attracting buyers from both mass-market and premium SUV segments, ultimately becoming India’s second-largest automaker.

    Cafe Coffee Day (CCD)

    Fall: CCD faced a massive debt crisis, accumulating around INR 10,000 crore due to over-diversification into unrelated sectors like real estate, IT services, and resorts, which strained its core coffee business. The tragic death of founder V.G. Siddhartha in 2019 further shook the company, leading to declining sales.

    Comeback: Under the leadership of Malavika Hegde since December 2020, CCD focused on stabilizing operations, selling non-core assets, and reducing debt. By March 2024, the company had brought down its debt to INR 1,363 crore. While sales remain subdued, CCD strengthened its core coffee business, maintained efficient operations, and retained market presence, laying the groundwork for potential future growth.


    CCD CEO Malavika Hegde: Praise and Criticism for Rs 250 Crore Profit
    Currently, CCD owns 572 cafes along with 332 CCD Value Express kiosks spread out over the nation. It is a substantial business with more than 36,000 vending machines providing coffee to CCD customers.


    Royal Enfield (India)

    Fall: By 1994, Royal Enfield India was on the verge of bankruptcy, struggling with declining demand, outdated products, and stiff competition from fuel-efficient bikes. The company was heavily loss-making under the parent company Eicher Motors, and a turnaround seemed unlikely.

    Comeback: At 26, Siddhartha Lal took over as CEO in 2000 and focused on reviving the brand by understanding customers firsthand, introducing cost-effective product improvements, and repositioning Royal Enfield as a lifestyle and community-focused brand. New models like the Thunderbird and Electra X were launched, combining heritage with innovation. By 2010, sales doubled from 25,000 units in 2005 to 50,000 units, and by FY14, Royal Enfield contributed 80% of Eicher Motors’ profits, driving revenues to INR 8,738 crore and net profit to INR 702 crore.

    Reliance Industries Ltd.

    Fall: Reliance was historically dependent on its energy and petrochemicals business, which faced cyclical challenges and limited growth. Retail and telecom were minor contributors.

    Comeback: The company rewrote its growth story by focusing on Reliance Retail and Jio Platforms. Aggressive retail expansion, acquisitions like Future Retail, omnichannel strategies, and private labels strengthened Reliance Retail. Jio disrupted telecom with affordable data, advanced 4G/5G networks, and a digital ecosystem, enabling seamless integration with retail. This synergy between retail and telecom has driven growth, digital adoption, and new revenue streams, making Reliance a consumer- and tech-focused powerhouse.

    Conclusion

    These top 10 Indian brands prove that failure is just a stepping stone to success. By embracing innovation, adapting to market changes, and staying true to their core values, they turned setbacks into remarkable comebacks. From revamping products to reimagining marketing and expanding globally, each brand showcased resilience, strategic thinking, and a deep understanding of consumer needs.

    In India’s fast-moving market, reinvention is what separates temporary failures from lasting legends. These stories remind us that challenges are not roadblocks but opportunities, opportunities to learn, innovate, and return stronger than ever.


    Failed Startups In India | Why Indian Startups Are Not Successful
    Why do many Indian startups fail to soar high in the sky? The reasons are evident from this case study comprising 21 failed startups in India.


    FAQs

    What are some Indian brands that came back stronger?

    Some Indian brands that came back stronger are:

    • Micromax
    • Maruti Suzuki
    • Nokia
    • Bajaj Auto
    • Raymond
    • Godrej Group
    • Mahindra & Mahindra (M&M)
    • Café Coffee Day (CCD)
    • Royal Enfield
    • Reliance Industries Ltd.

    What steps did Raymond take to rebuild its brand?

    Raymond restructured its operations, divested non-core businesses, modernized its menswear portfolio, and focused on premium fabrics to stay relevant in a competitive fashion market.

    Why did Nokia fail, and how did it make a comeback?

    Nokia lost ground due to slow adaptation to touchscreens and reliance on Symbian OS. It made a comeback by shifting focus to telecom solutions and 5G infrastructure, becoming a major player with global partnerships and significant 5G market share.

  • Top Clothing Franchises in India: Low-Cost, High-Profit Brands

    If you’re considering venturing into the fashion industry and want to explore the world of clothing brand franchises, you’re in the right place. India’s retail sector is thriving, and clothing franchises offer a lucrative opportunity to tap into this booming market.

    Clothing franchises have the potential to yield significant profits when strategically positioned. Successful marketing also plays a crucial role in their prosperity. Opting for a reputable brand ensures these aspects are well-managed. Requirements for a clothing franchise may vary depending on the brand. Luxurious brands may demand a larger land area and more intricate architectural designs. Conversely, urban brands prioritize locality and sales over aesthetics. With a diverse array of clothing franchises available, you have numerous options to choose from.

    In the global market, clothing companies have always been extremely popular. Because of the quality and positioning of their products, these businesses have established a standard in their industry. Through franchising, these brands have grown their global footprint over the years. These foreign apparel franchises have made India one of their top business destinations since it’s one of the most lucrative marketplaces with lots of business opportunities. However, as numerous local businesses have entered this market and are currently expanding, the rivalry in this space has been fiercer.

    A clothes franchise offers a great opportunity to start a business by selling popular clothing brands with established customer bases and support from the franchisor. In this blog, we will showcase some of the top clothing brand franchises in India that have established a strong presence and have a proven track record of success. Whether you’re interested in high-end luxury fashion, trendy urban wear, ethnic clothing, or sportswear, we’ve got you covered.

    Apparel or Clothing Market Size 2025

    The global apparel market is growing fast. It is expected to increase from $708.81 billion in 2024 to $766.62 billion in 2025, at a CAGR of 8.2%, driven by strong economies, rising investments, and better technology.

    By 2029, the market is projected to reach $1012.31 billion with a CAGR of 7.2%, supported by e-commerce growth, social media, and demand for sportswear. Key trends include the use of AI, blockchain, IoT, and VR/AR to improve fashion, supply chains, and shopping experiences.

    Apparel Global Market Report 2025
    Apparel Global Market Report 2025

    Top Clothing Franchise in India

    S. No. Brand Brand Origin ROI Period
    1 Biba Indian 18–24 months
    2 Allen Solly Indian (Aditya Birla) 24 months
    3 Peter England Indian (Aditya Birla) 24 months
    4 Aurelia Indian 18–24 months
    5 H&M International (Sweden) 3–4 years
    6 Jockey India International (USA) 24 months
    7 Snitch Indian 18–24 months
    8 Raymond Indian 2–3 years
    9 Rupa Garments Indian 18 months
    10 Trylo Intimates Indian 18–24 months
    11 Arvind Limited Indian 2–3 years
    12 Siyaram Indian 2–3 years
    13 V.F. Corporation International (USA) 3 years
    14 Gravity Creation Indian 12–18 months
    15 Pratibha Syntex Limited Indian 18–24 months
    16 Canary London Indian 18–24 months
    17 K-Lounge Indian 2 years
    18 Numero Uno Indian 2 years
    19 Duke India Fashion Ltd. Indian 18–24 months
    20 Wrangler International (USA) 2–3 years
    21 Levi Strauss Co. International (USA) 3–4 years
    22 Fabindia Indian 2–3 years
    23 Being Human Indian 2–3 years
    24 Vero Moda International (Denmark) 2–3 years
    25 Rare Rabbit Indian 18–24 months

    Profitable Franchise to apply for:

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    Biba

    Name Biba
    Investment INR 2-5 crore
    Franchise Units 285
    Area Required 800-1000 sq. ft.
    Franchise Fee INR 10 Lac
    Royalty Fee 5%
    Profit Margin 25% sales
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Biba
    Top Clothing Franchise in India – Biba

    Meena Bindra launched her homegrown fashion label BIBA in Delhi in 1988. The name BIBA means beautiful woman in Punjabi. BIBA is a well-known name in Indian ethnic apparel among Indian customers. BIBA has a wide variety of products, including sarees, salwar, Kurtis, lehenga sets, palazzo pants, dupatta, Anarkali, and more. Its lush and vibrant clothes attract both youngsters and elderly fellows. It has a strong presence in the international market too. Biba also deals in unstitched clothing material for both kids and adults and is one of the most profitable clothing franchise in India.

    An initial investment of 2-5 crore and a retail space ranging from 1000 sqft to 2000 sqft are necessary to launch this garments franchise. Investors must also have a Shop and Establishment Act Licence, GST registration, and company registration as a Private Limited or Limited Liability Partnership. BIBA is one of the best clothing franchises in India. They will provide training and marketing support to the franchise.


    List of Indian Clothing Brands Founded by Women
    Indian women are now aspiring entrepreneurs and doing great business. Here is a list of some Indian clothing brands that are founded by women.


    Allen Solly

    Name Allen Solly
    Investment INR 40-70 Lac
    Franchise Units 250
    Area Required 800-1000 sq. ft.
    Royalty Fee 0
    Apply for Franchise https://bit.ly/3BxoFnd
    Dress Shop Franchise in India - Allen Solly
    Top Clothing Franchise in India – Allen Solly

    Allen Solly, a renowned clothing brand, offers trendy and stylish apparel for men and women. Established in 1993, the brand is known for its contemporary designs and high-quality fashion offerings. Allen Solly has emerged as one of the top retail fashion franchises in India. With its fresh and trendy range of clothing, the brand has played a significant role in shaping the style of the contemporary Indian generation. Offering an incomparable and classy fashion experience, Allen Solly has become a go-to choice for those seeking a unique and stylish wardrobe.


    Ritu Kumar Fashion Designer | Biography | Label Ritu Kumar
    Ritu Kumar is a leading fashion designer in India with her fashion brand named Label Ritu Kumar. Know about Ritu Kumar and her fashion brands. Know more on Ritu Kumar Wikipedia


    Peter England

    Name Peter England
    Investment INR 20-30 Lac
    Franchise Units Around 1000
    Area Required 800-1000 sq. ft.
    Franchise Fee No Fee
    Royalty Fee NA
    Profit Margin 40% sales
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Peter England
    Top Clothing Franchise in India – Peter England

    Peter England, a well-established clothing brand, has gained prominence as a leading name in men’s fashion in India. It was bought out by Kumar Mangalam Birla’s Aditya Birla Fashion label in the year 2000 after it had been founded in Ireland in 1889. If you want to start a successful business, investing in a mens wear franchise can be a great option with strong demand and popular brands. Tops, pants, denim, suits, jackets, and t-shirts are just some of the items available at this men’s wear franchise. With its wide range of stylish apparel and accessories, Peter England has become a go-to brand for men seeking quality, comfort, and modern designs.

    Peter England provides its investors with several services, including consignment stock supply, branding and marketing, store setup assistance, efficient operations, and administration of human resources.

    To embark on a Peter England franchise journey, a minimum initial investment ranging from ₹25 lakhs to ₹35 lakhs is required. Additionally, aspiring franchisees should have access to a dedicated floor area of over 1200 square feet to accommodate the brand’s offerings. As a Peter England franchise owner, you can benefit from the brand’s established reputation, extensive product range, and loyal customer base.

    Aurelia

    Name Aurelia
    Investment INR 60-80 Lac
    Franchise Units Around 500
    Area Required 1200-1500 sq. ft.
    Franchise Fee INR 2-3 Lac
    Royalty Fee NA
    Profit Margin 94% sales
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Aurelia
    Top Clothing Franchise in India – Aurelia

    In 2009, Aurelia was established by OS and AS Pasricha, two brothers. Staying true to traditions while incorporating some modern ideas, this clothing franchise redefines Indian ethnicity. Aurelia has gained popularity among young females and boasts Disha Patani as its brand ambassador. Known for its fancier offerings, Aurelia requires its franchise stores to reflect the brand’s aesthetic. As a franchisee, you can expect training and marketing support from the brand, backed by a 9-year agreement. To succeed as an Aurelia franchise owner, it is essential to possess strong business acumen and a thorough understanding of the industry.

    Investors are helped to elevate their new businesses by Aurelia’s outstanding franchise business plan, which makes it one of the top clothing franchises in India. Aurelia assists its investors with staff training, inventory maintenance, and the seamless operation of their outlets.

    H&M

    Name H&M
    Investment INR 50lakh-1Cr
    Franchise Units 63+
    Area Required 1000-2000 sq. ft.
    Franchise Fee
    Royalty Fee 12%
    Profit Margin
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Aurelia
    Top Clothing Franchise in India – Aurelia

    H&M is a popular clothing brand from Sweden with over 63 stores in India. For current investors, opening a Vero Moda franchise could be a good choice, as it is well-loved by many people. Its popularity makes it one of the best clothing franchises in India. The franchisor takes only 4% of the revenue from the franchisees. An H&M store should have trial rooms, billing counters, and areas to display products. The franchise also needs to hire 6 to 15 staff members and set up ACs, CCTV, and computers with internet access.


    List of All the Brands Under Aditya Birla Fashion | Aditya Birla Clothing Brands
    Explore the diverse portfolio of Aditya Birla Fashion and Retail Limited, featuring renowned fashion brands such as Allen Solly, Van Heusen, Pantaloons, and more. Discover all the Aditya Birla Fashion brands or ABFRL brands in this article.


    Jockey India

    Name Jockey India
    Investment INR 45-50 Lac
    Area Required 1200-1400 sq. ft.
    Franchise Units Around 900
    Franchise Fee Included in Infrastructure Investment
    Royalty Fee NA
    Profit Margin 15-20% sales
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Jockey
    Top Clothing Franchise in India – Jockey

    Jockey, a well-known innerwear brand catering to both men and women, has established a strong reputation in the country. With its brand reliability and quality products, Jockey items are in high demand and sell easily. Jockey has been producing and advertising superior wool socks to unisex undergarments ever since. Jockey India is one of the best clothing franchises in India, and it’s a favorite with both adults and children.

    The brand stands firmly behind its franchise partners, offering comprehensive support for training, store design, and ensuring a high-profit margin. For a Jockey franchise, a land area ranging from 1000 to 1400 sq. ft. is required to set up the store.

    Franchisees receive first-rate advertising and promotion assistance from Jockey India. Boosting recognition of the brand at the national and regional levels is the objective of these campaigns. Promotional events, sales, and the grand opening of the new store will all be announced through digital channels by the marketing team.

    Snitch

    Name Snitch
    Investment INR 20-30 Lac
    Area Required 2000-2500 sq. ft.
    Franchise Units
    Franchise Fee
    Royalty Fee
    Profit Margin 30-40% of retail sales
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Snitch
    Top Clothing Franchise in India – SNITCH

    SNITCH is a menswear brand aiming to offer affordable fashion for young men in India, with products like formal, casual, sportswear, innerwear, accessories, and perfumes.

    The franchise cost ranges from INR 20 Lakhs to INR 30 Lakhs, depending on location, and requires a store size of 2000 to 2500 sqft in high-traffic areas. Details like franchise fees, royalty, and profit margins are not fully disclosed, so consulting a franchise advisor is recommended.

    SNITCH provides full support and training for business setup, staff, and marketing. The brand plans to open 8-10 franchise stores in South Indian cities like Hyderabad and Chennai.

    Raymond

    Name Raymond
    Investment INR 30-50 Lac
    Area Required 600-1200 sq. ft.
    Franchise Units Around 1000
    Franchise Fee No Fee
    Royalty Fee 30%
    Profit Margin 50% sales
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Raymond
    Top Clothing Franchise in India – Raymond

    Raymond, a prestigious men’s clothing brand in India, is widely recognized for its quality and style. It was in Mumbai that Vijaypat Singhania established Raymond in 1925. This clothing franchise has been around for a long time and is well-respected in India. Raymond offers comprehensive fabric solutions, including the production of wool, linen, and coated fabrics as well as the design and production of suits, trousers, and other garments.

    Raymond is currently focusing on expanding to cities with populations below 5 lakhs. The goal of Raymond’s expansion into tier 4 and tier 5 towns is to further strengthen its leadership position in the fashion and lifestyle industry and to increase its existing franchise footprint.

    When you partner with Raymond as a franchise, you can expect comprehensive support in various aspects. This includes assistance with in-shop design, construction, and business development. To maintain the brand’s standards, a minimum footage requirement of 15 feet is necessary to open a Raymond franchise. With over 90 years of experience, Raymond has earned the trust of customers, ensuring a strong customer base for franchisees. Additionally, the franchisees can benefit from expert guidance provided by the head office, along with the installation of current IT systems to streamline operations and enhance efficiency.


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    Rupa Garments

    Name Rupa Garments
    Investment INR 50,000-1 Lac
    Area Required 350-500 sq. ft.
    Franchise Units More than 1,50,000
    Franchise Fee No Fee
    Royalty Fee NA
    Profit Margin 45-47% sales
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Rupa Garments
    Top Clothing Franchise in India – Rupa Garments

    Established in Kolkata in 1968 by Prahlad Rai Agarwala, Rupa & Company is a prominent name in Indian knitwear, producing an impressive 7 lakh pieces of finished goods daily. Introducing new variants within each sub-brand is something Rupa does regularly to keep up with changing consumer tastes and market demands.

    With a commitment to profitability, Rupa guarantees a 52% return on investment within 1.6 years. When it comes to location, Rupa prefers franchise stores to be situated in high-traffic areas such as malls or bustling high streets. An ideal land area requirement for a Rupa franchise is around 500 sq. ft. These factors contribute to Rupa’s strong presence and success in the innerwear market.

    Even though this clothing franchise is well-established in India, Rupa & Company Ltd. is planning to further increase its footprint by opening additional franchises. Investors are assured of Rupa and Company’s complete backing to establish a successful franchise outlet. Rupa & Company Ltd. has devised a strategy to keep franchise stores from competing with one another and this helps the company’s business to grow further. Rupa & Company Ltd. is one of the low-cost franchises in India.

    Trylo Intimates

    Name Trylo Intimates
    Investment INR 20-30 Lac
    Area Required 400-600 sq. ft.
    Franchise Units Less than 10
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Trylo Intimates
    Top Clothing Franchise in India – Trylo Intimates

    Trylo, a well-known name in the lingerie manufacturing business, boasts nearly 25 years of industry experience and has garnered the trust of the masses. As a franchise partner, you can expect strong support from Trylo, including comprehensive training and assistance with store design. They prioritize the success of their franchise owners, considering it integral to their success. Trylo is dedicated to ensuring that franchise owners do not incur any financial loss while conducting business, reflecting their commitment to fostering mutually beneficial partnerships.


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    Arvind Limited

    Name Arvind Limited
    Investment INR 30-50 Lac
    Area Required 800-1200 sq. ft.
    Franchise Units Around 200
    Franchise Fee INR 5 Lac
    Royalty Fee No Fee
    Profit Margin 45% sales
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Arvind Limited
    Top Clothing Franchise in India – Arvind Limited

    Kasturbhai, Narottambhai, and Chimanbhai were three brothers from Ahmedabad who formed Arvind Ltd in 1931 under the name Arvind Mills Ltd. It is a men’s clothing and suiting fabric dealer. On a global and national scale, Arvind’s fabric market has remained unrivaled. Worldwide clothing brands like Arrow, US Polo Assn, Tommy Hilfiger, Gant, GAP, and private labels like Flying Machine, Newport, Excalibur, and Cherokee are exclusively licensed and marketed by Arvind Ltd. The brand reflects India’s youth fashion.

    The franchise land area is required to be 800-1200 sq. ft. The brand caters to upscale customers and offers Italian fabrics for those who prefer them. The brand will support the franchise with advertising and marketing to increase visibility and guide them to launch festive season campaigns and end-of-season sale promotions.

    With the construction of state-of-the-art garment facilities and the introduction of garment packages to both domestic and foreign clients, the Arvind Ltd franchise has devised a bold plan to consolidate its present operations which makes Arvind Ltd. one of the best clothing franchises in India.  


    List of All the Brands Under Arvind Fashion
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    Siyaram

    Name Siyaram
    Investment INR 25-30 Lac
    Area Required Minimum 700 sq. ft.
    Franchise Units Over 1 Lac
    Franchise Fee Included in Infrastructure Investment
    Royalty Fee Included in Infrastructure Investment
    Profit Margin Around 30-40% sales
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Siyaram's
    Top Clothing Franchise in India – Siyaram’s

    Dharaprasad Poddar established Siyaram’s Silk Mills Ltd. in Mumbai in 1978. Some of its well-known brands are Oxemberg, Siyaram’s Suitings & Shirtings, J. Hampstead Fabric & Apparel, Mistair, Cadini, Royale Linen, and Miniature. Siyaram boasts an extensive network of 1 lakh retail stores, indicating its popularity among the masses. As a franchise owner, Siyaram expects you to possess a comprehensive understanding of fashion trends and a relentless pursuit of perfection. In return, the company promises a substantial 30% return on investment within a span of 3 to 4 years. This commitment to profitability reflects Siyaram’s dedication to fostering successful and mutually beneficial partnerships with their franchise owners.

    In addition to offering an attractive franchise opportunity to potential investors, Siyaram’s provides a range of services, including assistance with site evaluation, and selection as well as design and layout assistance for each shop. To make management easy and deliver the finest client experience, this clothing franchise also offers IT and continuous operational assistance, as well as audits. To help franchises succeed, the company offers unmatched advertising and marketing resources which helps in making it one of the best clothing franchises in India.


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    V.F. Corporation

    Name VF Corporation
    Investment INR 10-15 Lac
    Franchise Units
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - VF Corporation
    Top Clothing Franchise in India – VF Corporation

    VF Corporation offers a unique proposition by bringing together multiple popular fashion brands under one roof. With a diverse portfolio of fashion labels, VF Corporation provides a promising opportunity for franchisees to capitalize on the wide variety of offerings and generate profits. The company takes responsibility for training and development, ensuring franchisees receive the necessary support to thrive. For additional details and inquiries, interested franchise owners are encouraged to contact the corporation directly for further information. It is one of the low-cost clothing franchise in India.

    Gravity Creation

    Name Gravity Creation
    Investment INR 10-20 Lac
    Area Required 400-900 sq. ft.
    Franchise Units 20-50
    Royalty Fee No Royalty
    Profit Margin 35% sales
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Gravity Creation
    Top Clothing Franchise in India – Gravity Creation

    Gravity Creation is a prominent brand specializing in men’s ready-made garments. They offer franchise opportunities that can be established anywhere in India, as they have no specific location preferences. When partnering with Gravity Creation, franchisees can benefit from various support services. This includes assistance with interior setup, site selection, comprehensive training programs, inventory management, digital marketing support, administrative guidance, brand promotion initiatives, and assistance with staff recruitment. To become a franchise owner, it is necessary to have your property and apply through Franchise India. The minimum required land area for a Gravity Creation franchise is 300 square feet.

    Pratibha Syntex Limited

    Name Pratibha Syntex Limited
    Investment INR 10-20 Lac
    Area Required 100-1500 sq. ft
    Franchise Units Around 200
    Franchise Fee No Fee
    Royalty Fee Included in Infrastructure Investment
    Profit Margin 30% sales
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Pratibha Syntex Ltd.
    Top Clothing Franchise in India – Pratibha Syntex Ltd.

    Starting with spinning mills in the Pithampur district, Shiv Kumar Chaudhary embarked on a path that would become Pratibha Syntex Ltd. in 1997. Pratibha Syntex has made a name for itself by curating a diverse collection of popular brands, including renowned names like Zara and Nike, under one roof. Pratibha Syntex Ltd. not only contracts manufactures and exports for Zara and Nike, but also for leading US and European brands such as H&M, Patagonia, G-Star, Columbia, and more.

    Their strategic approach of creating a one-stop shop for all these popular brands has contributed significantly to their substantial growth in recent years. Moreover, Pratibha Syntex is deeply committed to creating opportunities not only for its employees but also for farmers and individuals from across the globe. Their dedication to fostering a global network of opportunities reflects their vision of inclusivity and sustainable growth.

    With a focus on building relationships across the value chain, Pratibha Syntex Ltd. brings together revered global fashion companies from more than 20 countries with more than 35,000 farmers and 10,000 employees. Pratibha Syntex Ltd. is the best clothing brand franchise under 10 Lakh.


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    Canary London

    Name Canary London
    Investment INR 5-10 Lac
    Area Required 400-500 sq. ft.
    Franchise Units 90+
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Canary London
    Top Clothing Franchise in India – Canary London

    Canary London is a leading purveyor of fine fashion, delivering exquisite clothing to its customers. It has rapidly emerged as one of the fastest-growing clothing chains in India. True to its name, Canary London brings an international flair to its clothing, captivating the discerning shoppers. Franchise owners partnering with Canary London can expect comprehensive guidance in marketing and designing, alleviating the hassle associated with these aspects of the business. Additionally, franchisees will receive valuable training and ongoing support to ensure their success within the brand.


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    K-Lounge

    Name K-Lounge
    Investment INR 30-50 Lac
    Area Required 400-122 sq. ft.
    Franchise Units 180
    Franchise Fee Included in Infrastructure Investment
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - K-Lounge
    Top Clothing Franchise in India – K-Lounge

    K-Lounge entices a large number of young buyers with its fashionable clothing offerings. Over the years, the brand has significantly expanded its presence in the Indian market. With a focus on young girls and boys, K-Lounge caters to the preferences of its target shoppers. To become a franchise owner, a genuine passion for fashion is essential, as is a dedicated commitment to gradually increasing sales. By aligning with K-Lounge, franchise owners can tap into the growing demand for trendy clothing among the youth demographic.


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    Numero Uno

    Name Numero Uno
    Investment INR 10-20 Lac
    Area Required 500-1000 sq. ft.
    Franchise Units Around 500
    Franchise Fee No Fee
    Royalty Fee Included in the Infrastructure Investment
    Profit Margin 40% sales
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Numero Uno
    Top Clothing Franchise in India – Numero Uno

    Under the leadership of CMD Narinder Singh Dhingra, Hi Fashion Clothing Co. founded Numero Uno in 1987, making it one of the first denim labels in India to be made indigenously. The company’s name was changed to Numero Uno Clothing Ltd. on April 1, 2007, to reflect its expanding presence in both domestic and international markets. A new and modern experience is offered to customers by reflecting the new identity across all Numero Uno products, retail, and digital channels.

    Providing investors with several services, including staff training, marketing assistance, store support, and assistance with inventory management, this apparel franchise is further expanding its wings through its franchise company. To establish a franchise, a minimum land area of 500-1000 sq. ft. is required, and franchise locations can be chosen anywhere across India. The brand offers a lifetime tenure, allowing franchise owners to have a long-term association. Numero Uno has gained popularity, particularly among young individuals, with its trendy denim offerings and stylish t-shirts. By partnering with Numero Uno, franchise owners can tap into the brand’s appeal among the youth demographic and capitalize on the demand for cool and fashionable clothing.


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    Duke India Fashion Ltd.

    Name Duke India Fashion Ltd.
    Investment INR 30-40 Lac
    Area Required 700-1000 sq. ft.
    Franchise Units 4000
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Duke India Fashion Ltd.
    Top Clothing Franchise in India – Duke India Fashion Ltd.

    In 1966, Komal Kumar Jain founded Duke Fashions in Ludhiana, which is now one of the most prominent footwear and clothing brands in India. Duke Fashions offers a customized selection of inexpensive, high-quality fashion and fashion basics at over 400 Exclusive Brand Outlets (EBOs) and over 4000 Multi-Brand Outlets (MBOs) around the country. Duke Fashions is a multi brand clothing store franchise.

    More than 250 towns and cities in India are home to Duke Fashions stores. Duke’s goal is to cater to the Premium and Mid-Premium market by offering reasonably priced, high-quality apparel with modern designs. Duke Clothing is one of the best clothing franchise businesses in India.

    Wrangler

    Name Wrangler
    Investment INR 30-40 Lac
    Area Required 700-1000 sq. ft.
    Franchise Units 60+
    Franchise Fee Included in Infrastructure Investment
    Royalty Fee Included in Infrastructure Investment
    Profit Margin 80% sales
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Wrangler
    Top Clothing Franchise in India – Wrangler

    Wrangler is one of the pioneers in the apparel business. In 1947, CC Hudson and Homer Hudson started the clothing franchise in Greensboro, USA. As soon as Wrangler achieved popularity in the US market, it began to spread its wings to other nations. To strengthen its position in the global market, Wrangler launched its franchise business in the year 2000. Investors receive training and marketing assistance as the Wrangler expands across India. With more than 60 units across the country, Wrangler operates with a standard agreement of 5 years.

    Levi Strauss Co.

    Name Levi Strauss Co.
    Investment INR 30-50 Lac
    Area Required 800-1000 sq. ft.
    Franchise Units Around 50
    Franchise Fee INR 5-10 Lac
    Royalty Fee 10-15%
    Profit Margin 15-24% sales
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Levi Strauss Co.
    Top Clothing Franchise in India – Levi Strauss Co.

    Levi Strauss established the Levi Strauss Co. in San Francisco in 1853. As of May 2024, this apparel franchise has over 500 locations worldwide, and it is steadily expanding its franchise company footprints in the international market.  Investors receive a wealth of services from this clothing franchise including free consultations, assistance in finding a store’s location, a retail layout design, staff training, and much more. Levi Strauss Co. is one of the famous clothing brand franchises in India.

    Fabindia

    Name Fabindia
    Investment INR 10-15 Lac
    Area Required 1500-2000 sq. ft.
    Franchise Units 355
    Franchise Fee Around INR 5 Lac
    Royalty Fee 0
    Profit Margin 30-40% sales
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Fabindia
    Top Clothing Franchise in India – Fabindia

    John Bissell established Fabindia in New Delhi in the year
    1960. The diverse and vibrant craft traditions of India are celebrated by this
    clothing franchise. Fabindia is a prominent player in the Indian market and the
    largest private marketplace for products crafted using traditional arts and
    expertise.

    Because of its emphasis on handicrafts and handmade goods, Fabindia acts as a perfect connector between urban and rural regions. Because of this link, Fabindia generates money and jobs in both regions.

    One unique selling point of the Fabindia brand is the business’s franchising cost flexibility. Opening a small store can cost anywhere from 10 to 15 lakhs rupees, with a contract charge of around 5 lakhs rupees and a waived royalty fee added on top.

    Being Human

    Name Being Human
    Investment INR 50 lac- 1 crore
    Area Required 1200-1500 sq. ft.
    Franchise Units Around 600
    Profit Margin 15-20% sales
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Being Human
    Top Clothing Franchise in India – Being Human

    In 2012, the Being Human – The Salman Khan Foundation established the Being Human Clothing franchise to advance their mission. Being Human is one of the most prominent apparel franchises in India. Being Human is a well-known brand of Mandhana Industries Ltd, a diverse and multi-locational textile and clothing manufacturing company. Fast return on investment (ROI), assistance with outlet promotion planning and implementation, and hassle-free advertising and marketing programs are all benefits of investing in this clothing franchise. Among Indian franchises, Being Human is by far the most well-liked and quickly expanding.

    Vero Moda

    Name Vero Moda
    Investment INR 35-55 lakhs
    Area Required 1200-1500 sq. ft.
    Franchise Units 200+
    Profit Margin 20%
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Vero Moda
    Top Clothing Franchise in India – Vero Moda

    Vero Moda is a well-known European clothing brand and has ranked 10th among the best clothing franchises in India.

    To open a Vero Moda store, you need to have air conditioning, CCTV cameras, an internet connection, a trial room, a billing counter, and space to display clothes.

    The brand is popular for its stylish and trendy women’s fashion. It is a great option for people who want to invest in a well-known clothing business.

    Rare Rabbit

    Name Rare Rabbit
    Investment INR 20 and 30 lakhs
    Area Required
    Franchise Units
    Profit Margin 20-30%
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Rare Rabbit
    Top Clothing Franchise in India – Rare Rabbit

    Starting a Rare Rabbit franchise is a step-by-step process. First, do some research about the brand, its market, and competitors. Then, make a simple business plan and contact Rare Rabbit to apply for the franchise.

    Next, arrange money through savings, loans, or investors. Choose a good location for your store and set it up as per Rare Rabbit’s brand style. You’ll also need to hire staff and attend training sessions given by the company.

    Once everything is ready, use the company’s marketing help to promote your store. A grand opening event can help attract customers and build interest.

    Conclusion

    Investing in a clothing brand franchise in India can be a rewarding and exciting venture, leveraging the country’s thriving retail industry. Each brand mentioned in this blog offers unique opportunities for aspiring franchisees to enter the fashion market with established and reputable labels. Carefully evaluate factors such as brand positioning, investment requirements, growth potential, and ongoing support before making a decision. Remember, partnering with a renowned clothing brand can provide a solid foundation for success in the competitive Indian fashion landscape. Choose wisely, embrace the possibilities, and embark on your journey to becoming a part of the thriving clothing franchise industry in India.

    FAQ

    What is a clothing brand franchise?

    A clothing brand franchise is a business opportunity where individuals can partner with an established clothing brand to open and operate a retail store or outlet. Franchisees benefit from the brand’s reputation, marketing support, training, and operational assistance.

    Biba, Aurelia, Jockey, Raymond, Rupa Garments, Zara, Siyaram, K-Lounge, and more are some of the most popular clothing franchise in India.

    Is clothing franchise profitable in India?

    Yes, Clothing franchise business is a lucrative business if established properly.

    How do I choose the best clothing brand franchise in India?

    Choosing the best clothing brand franchise involves considering factors such as brand reputation, target market, investment requirements, growth potential, ongoing support, and personal interests. It’s important to conduct thorough research, evaluate different options, and match them with your business goals and capabilities.

    How to open fashion franchise?

    To open a fashion franchise, start by researching and selecting a reputable fashion brand that aligns with your interests and target market. Contact the brand’s franchise department to inquire about their requirements, investment details, and support provided. Once you meet the criteria, sign the franchise agreement, secure a suitable location, and follow the brand’s guidelines to set up your fashion franchise store.

    What kind of support can I expect from a clothing brand franchise?

    Clothing brand franchises generally provide support in areas such as store setup, site selection, training programs, marketing and advertising, inventory management, and ongoing operational guidance.

    Are financing options available for clothing brand franchises?

    Some clothing brand franchises may have partnerships or tie-ups with financial institutions that offer financing options to potential franchisees. It’s recommended to inquire about such options and explore financing opportunities during the franchise evaluation process.

    Which are the clothing brand franchise under 10 lakhs?

    Manyavar, FabIndia, W for WOmen, Biba, Zudio, Peter England are a few clothing franchise under 10 lakhs.

    Which is the best clothing franchise in India?

    The best clothing franchises in India include brands like Biba, Allen Solly, Peter England, Raymond, and Vero Moda. They are popular for quality products, strong brand presence, and good business opportunities.

    What is the clothing franchise cost in India?

    Clothing franchise costs in India usually range from INR 20 lakhs to INR 2 crores, depending on the brand and store size.

    Which is the clothing franchise under 5 lakhs?

    Some clothing franchises in India are available for under ₹5 lakhs, making them perfect for small investors or first-time business owners. Brands like Snitch, Gravity Creation, K-Lounge, and Canary London offer affordable franchise options with good growth potential in the market.

    What is Rare Rabbit franchise cost?

    Rare Rabbit franchise costs lie between INR 20 lakhs to INR 30 lakhs.

    What is Snitch franchise profit margin?

    The Snitch franchise profit margin is 30% or 40% of retail sales and Snitch franchise cost is INR 20-30 lakhs.

  • Raymond: The Success Story of Famous Indian Clothing Brand

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Raymond.

    India as a diverse land has a lot of colorful trends when it comes to textiles and apparel. Of course, the collapse of all hype at the dawn of the twentieth century brought a more sensible environment and a more solid view of the fashion industry.

    As far as we know, the Indian Textile industry is a significant contributor to the country’s economy. The industry is providing one of the most fundamental needs of the community and has importance; preserving ongoing development for raising the quality of life. It has established itself as a self-sufficient industry that adds value at every stage of the supply chain right from the production of raw materials to the delivery of finished goods.

    Raymond Group is an Indian textile and fashion industry headquartered in Mumbai, India. Raymond was founded in 1925 by Albert Raymond. The group makes suiting material and has a 31 million meter capacity for wool and wool-blend fabrics.

    Check out a lot more about Raymond, its startup story, its founders and team, business and revenue growth, the challenges faced, and a lot more relevant information.

    Raymond – Company Highlights
    Raymond – About
    Raymond – Industry
    Raymond – Leadership
    Raymond – Mission and Vision
    Raymond – Name, Logo, and Tagline
    Raymond – Startup Story
    Raymond – Business model
    Raymond – Revenue Model
    Raymond – Challenges Faced
    Raymond – Mergers and Acquisitions
    Raymond – Online and Social Media Presence
    Raymond – Advertisements and Social Media Campaigns
    Raymond – Awards and Achievements

    Raymond – Company Highlights

    Headquarters Thane, India
    Sector Textiles, Engineering, Aviation & Real estate
    Key people Gautam Vijaypat Singhania (Chairman)
    Type Public
    Founded 1925
    Revenue $6.2 Billion (2022)
    Website www.raymond.in

    Raymond – About

    Incorporated in 1925, the Raymond Group is a diversified organization with most of its business activities in the textile and apparel industries. It also operates in a number of other industries, including FMCG, Real Estate, Engineering, and Prophylactics, in both domestic and foreign markets.

    With the support of more than a billion customers, Raymond is renowned for providing its customers with top-notch products for the previous nine decades.

    The company is the owner of clothing brands including Raymond, Raymond Premium Apparel, Raymond Made to Measure, Ethnix, Park Avenue, Park Avenue Woman, ColorPlus, Kamasutra, and Parx. All of the brands are sold through “The Raymond Shop” (TRS), which has a network of more than 700 retail locations in India and abroad in more than 200 cities. The brand also has its presence in tier IV & V cities.

    Woolen textiles, Cotton, Wool blends, Linen, and Denim are just a few of the luxurious shirting and suiting fabrics that Raymond has to offer.

    After entering the clothing, textile, and sexual wellness segment, in 1949, Raymond Ltd. made a foray into the engineering industry. With a market share of more than 25% of worldwide steel file production capacity in 2020 and a presence in more than 55 countries, JK Files and Engineering Ltd. holds the top spot as the industry leader. It was 2019 that saw the announcement of Raymond’s entry into the real estate industry as Raymond Realty with the theme of ‘Go Beyond’. The new business would invest 250 crores (about $36 million) to create mid-range and luxury housing units on 20 acres of land in Thane, a rising suburb of Mumbai.

    Raymond has also strived to do something for society. ‘Beyond business’, is Raymond’s humanitarian activities that are designed to foster inclusive growth for the socially underprivileged.

    • JK Trust Gram Vikas Yojana – improve the quality of life in rural areas through a Cattle Breed Improvement Programme (CBIP)
    • JK Bovagenix – On July 20, 2016, a groundbreaking breeding program using in-vitro fertilization to produce selected indigenous cattle breeds went into effect.
    • Skilled Tailoring Insititute – to train unemployed women
    • Raymond Tailoring Hubs for skill development – located in Mumbai, Delhi, Bihta, Jamshedpur, Jaipur, Nashik, Villupuram, Ranchi, and Bengaluru.
    • Singhania Schools

    Raymond – Industry

    As mentioned earlier, the Indian Textile industry contributes a major chunk to the country’s economy. This sector is also one of the oldest industries in the Indian economy. It is reported that the Indian textiles market is expected to be worth more than $209 billion by 2029.

    Raymond – Leadership

    Gautam Vijaypat Singhania is the Managing director and Chairman of the Raymond Group.

    Gautam Vijaypat Singhania

    Born to an industrialist family, whose parents are Vijaypat Singhania and Ashabai Singhania, Gautam Vijaypat Singhania is the Chairman and Managing Director of the Raymond Group. He attended Cathedral and John Connon Schools as well as St. Mary’s School in Mumbai. In 1986, Gautam Singhania joined the JK Group of businesses owned by the Singhania family. Later, he joined the Raymond Group, where he rose through the ranks to become chairman in September 2000, and managing director in July 1999.

    Nawaz Modi Singhania, a Parsi, is the spouse of Gautam Singhania. They have a daughter called Niharika.

    According to a family agreement, Gautam Singhania has been given a 27% share of the business. A few years after taking over, he turned the business around and made it become a big success.

    Raymond – Mission and Vision

    Raymond likes to do business with one vision, that is, “Trust, Quality, and Excellence”

    Raymond – Name, Logo, and Tagline

    As we all are aware, the tagline of Raymond is, “The Complete Man”

    The brand name was derived from Albert Raymond and Abraham Jacob Raymond, who were members of the Board of Directors of a Jewish industrialist company during the 1920s known as E.D Sassoon and Co. Formerly it was known as ‘The Raymond Woollen Mills” and then it was changed to just ‘Raymond’.

    Raymond – Startup Story

    The story of the world’s largest producer of suiting fabric, Raymond goes back to the year 1925. An elderly man by the name of Wadia had the foresight to establish a modest woolen mill in the backward region of Thane, Maharashtra, spurred on by the burgeoning need for apparel for soldiers in the Indian Defense Force. However, Wadia couldn’t manage the woolen mill and it was taken over by E.D Sassoon and Co. It was them, who renamed the company, ‘The Raymond Woollen Mills’

    After some years, in 1944, Lala Kailashpat Singhania took over Raymond when he saw the potential in the brand for the coming future. His family, the Singhanias moved to Farrukhabad from the little village of Singhana in Shekhawati, one of the desert towns of northeast Rajasthan, in search of better opportunities. They had their own company called JK Cotton Spinning & Weaving mills Co., wherein they produced high-quality cotton clothes using only Indian raw materials, labor, and other methods to compete against England.

    Post-independence, Kailashpat took Raymond to newer heights and put up a new manufacturing unit JK Files in 1950 to manufacture indigenous engineering files. In 1958, Raymond opened its first exclusive showroom in King’s corner, Ballard Estate in Mumbai.

    In 1986, Park Avenue was launched by Raymond, a collection of stylish wardrobes for men.

    Raymond opened its first international showroom in Oman in 1990. After one year, the brand launched a premium condom brand called, ‘Kamasutra’. With the founding of Raymond Aviation in 1996, the group entered the aviation industry. Corporate travelers in India can use the air charter services offered by Raymond Aviation.

    In order to provide customers with a variety of semi-formal and casual clothing, the luxury casual wear brand Parx was introduced in 1999. 2008 saw the introduction of ready-to-wear clothing under the Raymond brand, which is currently known as Raymond Ready to Wear.

    In 2016, the company launched a kind of fabric, which the company referred to as the Smartest fabric in the World – it was known as Technosmart. In the same year, Raymond opened a new office in Dubai. With 900 outlets in 500+ Indian towns and cities as of 2018, Raymond had experienced its fastest-ever retail expansion.

    To combat COVID, Raymond came up with ‘Virasafe’, a highly effective anti-viral fabric. To produce PPE suits during the outbreak, the brand converted its garment plants.

    Raymond – Business model

    Raymond’s business involves a number of business models because it deals with several types of business including real estate and aviation. However, it does have a B2B business model as it manufactures one of the finest cotton and pure linen fabrics.

    Here’s taking a look at the various businesses by Raymond Group:

    Suit Business

    It is commendable that in India, the woolen suiting fabric industry is dominated by Raymond, one of the largest vertically and horizontally merged producers of worsted suiting fabric in the world, with a market share of over 60%. This business has manufacturing plants at Vapi (Gujarat), Chhindwara (Madhya Pradesh), and Jalgaon (Maharashtra) with a manufacturing capacity of 38 million meters.

    Garment Business

    Raymond has three wholly-owned subsidiaries – Silver Spark Apparel Ltd (Suits), EverBlue Apparel Ltd. (Jeanswear), and Celebrations Apparel Ltd. (Shirts) for its garment business. The only Indian company having the know-how to create Full Canvas Suits is Silver Spark Apparel Ltd. The company’s products such as jeans, trousers, shirts, and suits are all exported to the USA, Europe, and Japan.

    Shirt Business

    Raymond is also engaged in the manufacturing of shirt fabrics, which are very renowned and the finest in India. At its advanced manufacturing facility in Kolhapur (Maharashtra), the operation has a capacity of 26 million meters and manufactures bottom-weight textiles and high-end cotton and linen shirts for well-known national and international brands.

    Retail Business

    Raymond opened its first-ever retail showroom in Mumbai at King’s Corner in 1958. Since 1958, the brand has been expanding aggressively with its various collections. Its retail presence makes up for the brand’s success. With over 2 million square feet of retail space split throughout its 1100+ locations in more than 380+ cities and towns, Raymond now has an unstoppable retail presence and is steadily expanding.

    The brand has a portfolio of four Power Brands, including Raymond Ready-to-Wear, Park Avenue, Color Plus, and Parx, which makes them currently as of one of the top three branded clothing players in the menswear market.

    Across all channels, including 257 Exclusive Brand Outlets (EBOs), 3,300 Multi Brand Outlets (MBOs) (via distributor network), 800 Large Format Store (LFS) chains, and top internet portals, there has been a tremendous increase in recent years.

    Raymond created raymondnext.com, a one-stop fashion shop for all the brands under the Raymond umbrella, as its entry into the e-commerce market.

    Denim Business

    One of the first companies to introduce specialty ring denim in India is Raymond UCO Denim (a joint venture with UCO NV of Europe). Along with serving domestic markets, the company also serves consumers in the Americas, Europe, and Asia. The company has fabric manufacturing plants in Yavatmal, Maharashtra, and Sibiu, Romania, with a combined annual production capacity of 47 million meters. Raymond UCO Denim satisfies the expanding expectations of fashion-conscious consumers and has earned the recognition of top brands in both home and foreign markets.

    Tools & Hardware Business

    The company entered into the tools and hardware business in 1949. This industry sector is involved in the production, marketing, and distribution of hand tools, power tool machines, and accessories for power tool machines as well as the sale and distribution of precision-engineered parts for tools and hardware like steel files and drills. As of 2020, JK Files and Engineering Ltd. had the largest installed steel file manufacturing capacity, accounting for nearly 25% of the global capacity. JK Files & Engineering Ltd. boasts state-of-the-art production facilities in India that are ISO 9000-2008 certified and have a robust manufacturing capacity of 7.44 million dozen files and 13.2 million pieces of drills annually. Raymond has a market share of more than 60% by sales volume in Fiscal 2021 and is also the market leader in India’s files segment. It is also well-represented in Latin America, Asia, and Africa.

    FMCG Business

    Raymond is involved in the manufacturing of consumer goods through its associate company called, Raymond Consumer Care Private Limited. Raymond is steadily growing its presence in the category with leading brands like Park Avenue and KamaSutra in the market today.

    Automotive Business

    By acquiring a controlling interest in Ring Plus Aqua Ltd, a renowned Ring Gear & Flexplate manufacturer in India, Raymond entered the automotive components market. Ring Plus Aqua Ltd., a 1984 incorporation, has a close relationship with the global automotive industry thanks to its manufacturing facility for ring gears, water pump bearings, and flexplates.

    Through its warehouses in Canada, the United States, and Germany, Ring Plus Aqua Ltd. also meets the JIT (Just-in-time) needs of its clients. Around 8.2 million Ring Gears, 3.9 million Water Pump Bearings, and 0.62 million Flexplates can each be produced annually by Ring Plus Aqua Ltd.

    Real Estate Business

    With Raymond Realty, the company entered into the Real Estate space. Each project under Raymond Realty is built on the tenet of “Go Beyond” and attempts to redefine every customer’s expectation. The company has an exclusive website for its realty business –  www.raymondrealty.in

    Some of the popular brands and services by Raymond Group are:

    • ColorPlus
    • Ethnix
    • Raymond
    • Raymond Fine Fabrics
    • Park Avenue
    • The Raymond Shop
    • SuperDrive
    • Kamasutra
    • Raymond Custom Tailoring
    • Parx

    Raymond – Revenue Model

    Raymond’s revenue for the fiscal year 2022 was Rs 50,000 crores. The largest contributors to the company’s revenue were branded clothing and textiles. However, the exact figures haven’t been published. In the fiscal year 2021, Raymond India reported revenue of more than 36 billion Indian rupees.

    Raymond – Challenges Faced

    As the company is mostly in the manufacturing space of finest fabrics and gets its revenue majorly from the textile business, it fears that the millennials might move away from the concept of textiles and fabrics. Today’s youth are focused on buying ready-made garments and don’t wish to invest in textiles or buy fabrics.

    This is one of the biggest challenges the brand is facing and to keep up with the trends, it needs to come up with innovations to maintain its legacy.

    Raymond – Mergers and Acquisitions

    Raymond acquired J. K. Ansell Ltd on Aug 17, 2017. The rest of the details are undisclosed.

    Raymond – Online and Social Media Presence

    Raymond has a powerful online and social media presence. The brand has pages on almost all popular social media platforms.

    Platform Followers
    Facebook Page 1,357K followers
    Instagram Page 220K followers
    Twitter Page 10.6K followers
    LinkedIn Page 170K followers

    Raymond – Advertisements and Social Media Campaigns

    Time and again, Raymond has always come up with the best and heart-touching campaigns throughout its 90-plus years of journey. With its motto, ‘The Complete Man’ – Raymond has always shown the characters of a well-read man, a perfect father, an honest friend, and an obedient son, which highlights the true emotions a man can have in him. While the list of campaigns made by Raymond is long, the most recent one is Raymond’s Look Good Feel Good campaign.

    This campaign was launched in June, where the brand highlights the joy of giving your old clothes. The campaign is done in association with Goonj, a non-profit organization that undertakes humanitarian aid. The brand asks its viewers to donate clothes and in exchange for their old garments, they will receive free trouser stitching from July 1st onwards.

    Another campaign by the brand was rolled out in 2019 called #TailorYourStyle. The ad speaks about the fine tailoring done by Raymond which shows its rich heritage and aesthetic embodiment. The campaign was designed by Grey India. It mostly highlights the customization that customers can get as per their needs.

    Raymond – Awards and Achievements

    Here’s showing the list of all the major awards won by Raymond:

    • Raymond ‘The Complete Man’ TV commercial (husband-baby) won the “National Laadli Media & Advertising Award for Gender Sensitivity 2013-14”
    • Raymond has been placed at the top of the ‘Textile and Garment’ segment as the ‘Most Admired Companies in India 2013’ by Fortune magazine
    • Park Avenue has won the Best Design Concept of the Year Award for Innovative AUTOFIT Concept at Images Fashion Awards 2015.
    • Raymond has won the ‘Best Retail Store Design for Fashion Apparel brand” for Raymond Ready-to-wear store, Viviana Mall, Thane from Visual Merchandising & Retail Design Awards 2015.
    • Raymond has won the ‘Best Window Display 2015″ for the Colors Of Wool campaign from Visual Merchandising & Retail Design Awards 2015.
    • ColorPlus awarded for ‘Impactful Retail Design and Visual Merchandising’ – Asia Retail Congress 2013
    • EPC (Engineering Export Promotion Council) India “Export Excellence Award 2011-2012” for Hand Tools Exports in the category of Large Enterprise
    • Park Avenue Beer Shampoo has won a bronze at the WARC Strategy Awards 2014.
    • 11th Realty Plus Excellence Awards​ – WEST Mid Segment Project of the Year (2019)
    • Hindustan Times Real Estate Titans Awards 2020

    FAQs

    Which company owns Raymond?

    Raymond group, a global conglomerate owns Raymond ltd.

    Who is the Chairman of Raymond?

    Gautam Hari Singhania is the chairman and MD of Raymond group.

    How many brands does Raymond own?

    Raymond owns 4 brands namely Park Avenue, Parx, Color Plus along with Raymond Ready to wear.

    Who are its competitors of Raymond in India?

    Raymond’s competitors in India are Siyaram’s & Grasim.

  • Top 5 Successful Facebook Marketing Case Studies

    Social media marketing has become a necessity for the survival of every business. Without marketing a company can never take off its business and now in the age of social media, connecting with the customers and potential customers online have become the prime factor.

    Facebook has always been about connecting people from all around the world with each other. Now the biggest social media platform is not only used for connecting with people but it is also used by some biggest brands to market their products as well.

    Ad campaigns are used for acquiring new customers, aware them of new products, and basically the entire existence of the brands. Facebook is said to be one of the best social media for marketing your business, with over 2.91 billion monthly users, it is far from a wrong statement.

    To be specific if you are willing to advertise, Facebook can lead your business to a greater market. If arranged and executed properly Facebook ad campaigns are definitely worth it. This article will talk about the best Facebook ad campaigns that have become examples of successful campaigns for other businesses. So, let’s get started.

    “Nobody reads ads. People read what interests them, and sometimes it’s an ad.”

    -Howard Luck Gossage

    Jabong Be You Ad Campaign
    Vodafone 4G SuperNet Campaign
    Raymond 72 Hrs. Express Tailoring Campaign
    Tata Housing Goa Campaign
    Domino’s Pizza Think Oven Campaign
    L’Oréal Paris
    FAQ

    Jabong Be You Campaign

    At one point, Jabong.com was an Indian e-commerce platform that dealt with fashion and lifestyle. Although in 2020, Jabong was shut down after Flipkart acquired Myntra. Even after this, the business is remembered for its popular and successful Facebook ad campaign that generated huge online traffic to its website and app.

    Jabong with this brilliant campaign decided to target its audience by launching a month-long campaign in 2017. Whatever product was showcased on Facebook, the same thing was shown on the website as well thus, providing them with a personalized experience and increasing their customer involvement in the website.

    Vodafone 4G SuperNet Campaign

    One of the most popular telecommunication service providers in India, Vodafone and is the third-largest one in India. Vodafone’s style of marketing has always been interesting and unique and its advertisements were able to capture the attention of consumers.

    In 2016, when Vodafone launched 4G SuperNet, they ran an ad campaign and had a collaboration with Facebook. Here, they used the lookalike audience feature of the social media to find a new audience, who are interested in your products and are quite similar to the existing consumers of the product. This ad campaign consists of a pug, the Vodafone mascot, and a little Indian boy in some different short videos.


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    Raymond 72 Hrs. Express Tailoring Campaign

    Raymond Express Tailoring Campaign
    Raymond Express Tailoring Campaign

    Raymond, the Indian-based fashion brand is famous for dealing with tailoring suits. Raymond’s Facebook ad campaign is stated as one of the most popular and successful ones. Such is the effect of that campaign that it boosts up the sales of four outlets of Raymond. It was a three-week Facebook ad campaign in 2016, where Raymond uses Facebook to target customers who can increase the sale of specific selected stores.

    Through Facebook, Raymond targeted men who got married, engaged, or just got a new job and pursue them to invest in tailoring suits by stating in the ad that they are launching 72 hrs. express tailoring service, the ad was a call to action statement. Those who showed interest they had to register to book their appointment and get the service.

    Tata Housing Goa Campaign

    Tata Housing Goa Campaign
    Tata Housing Goa Campaign

    Tata Housing is a subsidiary of the Tata group that deals with housing development. It is famous for building houses that have top-class designs and finishing. Tata housing was the first property developer that used Facebook for selling houses. It sold houses with the help of social media without using any other media.

    Some short videos were created and were used as ads on Facebook and life in Goa was shown. This online house buying campaign was started on Facebook by Tata housing and thus was a huge success. Those videos guided viewers to property pages to get more details about it. Almost 250 houses were sold because of that campaign.

    Domino’s Pizza Think Oven Campaign

    Dominos Think Oven campaign
    Dominos Think Oven Campaign

    There would be very few people who don’t like Pizza, and Domino’s pizza is the hot favorite amongst people. The ‘Think Oven’ campaign was a very successful campaign of Domino’s Pizza.

    Here, the campaign was set in such a way that they are able to interact with customers very well and customers were able to give out their suggestions as well to Domino’s ongoing projects and also submit some new ideas. The new ideas include new items in the menu and all. This resulted in a good interaction of the company with its customers and somehow increased their website traffic.


    Top 5 Creative Campaigns of Cadbury that will leave you amazed
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    L’Oréal Paris

    It is one of the most popular Makeups, Hair, and skincare products brand and its advertisements have always been striking. The beauty brands try their level best to introduce new types of campaigns to catch the attention of people to build their brands.

    L’Oréal Paris used Facebook for its ad campaign to create a sensation amongst the users. It launched a #lorealparislive in 2014, in here they asked beauty experts and models to create some great red carpet level looks and use them as gifs on Facebook to give tips to users get the same looks for themselves.

    Conclusion

    In a world where digital marketing is an inevitable technique for the survival of the business, marketing with the help of Facebook is probably one of the best methods for making people aware of your brand.

    Although, the ads have to be striking enough, to touch the audience’s heart and for that proper planning is needed, these above campaigns are some of the best ones and have become an example in the business world for others to follow.

    FAQ

    Which Facebook Ads are most Effective?

    The carousel ad is the most effective ad format in Facebook.

    Are Facebook Ads worth it in 2021?

    Facebook ads are still worth it in 2021, in fact, they have become one of a most used methods for digital marketing.

    Which campaign objective is best for Facebook ads?

    Conversions is one of the most effective Facebook objective as it is optimized to deliver you new leads or purchases.

  • Unpopular Subsidiaries of Raymond you might not know about

    Raymond Group is an Indian based fabric and fashion retailer brand. The company was formed in the year 1925 and has its headquarters located in Mumbai, India. Other than the well-known fashion brand, the Raymond Group owns a lot more subsidiaries. In this article let’s look at all the subsidiaries owned by Raymond Group.

    Raymond Group Subsidiaries – Suiting
    Raymond Group Subsidiaries – Shirting
    Raymond Group Subsidiaries – Garments
    Raymond Group Subsidiaries – Retail
    Raymond Group Subsidiaries – Denim
    Raymond Group Subsidiaries – Tools and Hardware
    Raymond Group Subsidiaries – FMCG
    Raymond Group Subsidiaries – Automotive Components
    Raymond Group Subsidiaries – Raymond Realty
    Raymond Group Subsidiaries – FAQ

    Raymond Group Subsidiaries – Suiting

    Raymond Suiting is one of the largest vertically and horizontally integrated manufacturers of a fine smooth suiting fabric across the globe. The company claims that it has more than 60% market share in the suiting fabric sector in India.

    Raymond is one of the world’s preferred brands and manufactures a wide range of blend which includes cotton, linen, poly-wool, silk, polyester viscose and other premium blends. They have manufacturing plants situated in Gujarat, Madhya Pradesh and Maharashtra.

    Raymond Group Subsidiaries – Shirting

    Raymond is known for manufacturing one of the finest shirting fabrics in India, that is aligned to the latest designs and the fashion trends. Raymond Luxury Cotton which is a B2B business is known for producing one of the world’s finest fabrics i.e., 150 lea pure linen and 340s count cotton.

    The B2C business of shirting fabric was launched in the year 2015 and has grown significantly over the years. The company has a strong brand preference in the country and Raymond has been the largest OTC branded fabric player of the country.

    Raymond Group Subsidiaries – Garments

    The Raymond Group had gone into the garmenting business through its subsidiary firms namely Silver Spark Apparel Ltd which is known for suits, EverBlue Apparel Ltd which is known for jeans and Celebrations Apparel Ltd which is known for shirts.

    The garmenting business manufactures and exports the suits, jackets, trousers and shirts to USA, Japan and Europe.


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    Raymond Group Subsidiaries – Retail

    Raymond was one of the major companies to start its retail business in the year 1958. The group has more than 1100 stores that is spread in more than 300 cities and towns. The Raymond Group has 4 major brands in the retail sector that include RRTW – Raymond Ready to wear, PA – Park Avenue, CP – Color Plus and Parx. Raymond also has their presence in the e-commerce space through raymondnext.com.

    Revenue of Raymond Group
    Revenue of Raymond Group

    Raymond Group Subsidiaries – Denim

    Raymond UCO denim is one of the earlier brands to introduce specialty ring denim in India. The denim business of Raymond supplies the products to America, Europe, Asia as well as the domestic market. The manufacturing facilities are located in Mumbai and Europe.

    Raymond Group Subsidiaries – Tools and Hardware

    In the year 1949, the Raymond group had ventured into the engineering sector. The group had ventured into the engineering sector by establishing JK Files and tools. This segment includes manufacturing of steel files and cutting tools and marketing of power tools and hand tools. The company is one of the largest manufacturers of steel files across the globe.

    The business has a market share of around 60% in the Indian market and around 30% in the global markers.


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    Raymond Group Subsidiaries – FMCG

    The Raymond Group has a well-established presence in the FMCG sector with its subsidiary company Raymond Consumer Care Private Limited. The pioneering brands in the FMCG sector involves Park Avenue and KS which provides a space for them in the home care segment and the sexual wellness sector.

    Raymond Group Subsidiaries – Automotive Components

    The entry into the Automotive Components sector by Raymond Group was through the acquisition of the prominent ring gear and flex plate manufacturer in India, Ring Plus Aqua Ltd. The company was established in the year 1984 and has a long-fledged relationship with the Indian automotive sector with a manufacturing base of Water Pump Bearings, Flex Plates and Starter Gears. The subsidiary company has warehouses in the United States and Europe.

    Raymond Group Subsidiaries – Raymond Realty

    Raymond Group which is well-known for fabrics and clothing has ventured into Raymond Realty as well. They provide luxurious residential spaces and they have introduced a new standard of living by concentrating on quality, design, comfort, convenience, technology and service.

    The company aims to create modern living spaces like never before by incorporating virtues of excellence, style and a timeless appeal.

    Conclusion

    Raymond Group is brands such as Park Avenue, Park Avenue Women, ColorPlus, Kamasutra and Parx. They have around 700 retail stores present in India. Raymond is one of the most trusted brands of India.

    Raymond Group Subsidiaries – FAQ

    Who founded Raymond?

    AJ Raymond founded Raymond in 1925.

    Who is the CEO of Raymond?

    Joe Kuruvilla is the Chief Executive Officer (CEO) of Raymond Lifestyle.

    What is the Revenue of Raymond?

    Raymond India reported a revenue of over 65 billion Indian rupees in fiscal year 2020.