In India, a celebrity endorsement isn’t just about putting a famous face on a poster. It’s a lot more personal. For decades, people have looked at their favourite cricketers and movie stars not only as entertainers, but almost as family figures whose choices and words carry weight. So when one of them holds a product in their hand, there’s an instant sense of trust, sometimes even pride.
Now fast forward to 2025, and the scale has changed drastically. Brands have started spending more than ever, and the same big names are still bagging the biggest deals. Their mix of mass following, nostalgia, and reliability makes them priceless. A younger actor may go viral for a season, but it’s these established stars who continue to deliver results where it counts.
Let’s take a closer look at who the ten highest-paid brand ambassadors in India are right now.
From Bollywood to Cricket: Top 10 Highest-Paid Brand Ambassadors in India
The following list highlights the highest-paid brand ambassadors who are redefining celebrity influence in India.
Amitabh Bachchan — Decades of Influence
Amitabh Bachchan – Top Highest-Paid Brand Ambassadors in India
Estimated fee: INR 11–15 crore per campaign
Amitabh Bachchan has been the face of Indian advertising for decades. His credibility and commanding presence make him a favorite for sectors like healthcare, finance, and government initiatives. His association with Cadbury Dairy Milk, ICICI Prudential, and Just Dial showcases his enduring brand power.
Virat Kohli — Cricket’s Most Bankable Star
Virat Kohli – Top Highest-Paid Brand Ambassadors in India
Estimated fee: INR 10–11 crore per campaign
Virat Kohli remains the top choice for brands, thanks to his unmatched popularity and strong social media following. He consistently tops celebrity brand valuation charts, and his endorsements range from sportswear giant Puma to MRF, Manyavar, and several food and fintech brands. Companies pay premium rates for him because his credibility as a fitness icon and cricketing superstar translates into strong consumer trust.
Shah Rukh Khan — The Evergreen Superstar
Shah Rukh Khan – Top Highest-Paid Brand Ambassadors in India
Estimated fee: INR 5–10 crore per campaign
Shah Rukh Khan has been India’s “King of Endorsements” for decades, and that hasn’t changed in 2025. His universal appeal makes him the go-to face for premium as well as mass brands. He has represented Hyundai, TAG Heuer, Dubai Tourism, and several FMCG and lifestyle giants. When brands want instant recognition and a touch of legacy, SRK remains the safest bet.
Salman Khan — The Mass Market Magnet
Salman Khan – Top Highest-Paid Brand Ambassadors in India
Estimated fee: INR 4–10 crore per campaign
Salman Khan’s influence extends deep into India’s mass market, making him a powerful face for FMCG and personal care products. His association with brands like Pepsi, Revital H, and several grooming and apparel brands showcases his ability to connect with middle-class and rural India. His image of being relatable, yet larger-than-life, keeps his fees among the highest.
Deepika Padukone — The Global Icon
Deepika Padukone – Top Highest-Paid Brand Ambassadors in India
Estimated fee: INR 8 crore per campaign
Deepika Padukone is among the most sought-after female brand ambassadors, balancing Bollywood stardom with international recognition. She has represented Louis Vuitton, Cartier, Adidas, Levi’s, Tissot, Asian Paints, L’Oréal Paris, Dyson, Nestlé Nescafé, and Jio. Her association with both luxury and mass brands highlights her versatility. For marketers, Deepika brings not just glamour but also credibility, making her one of the highest-paid women endorsers in the country.
Allu Arjun
Allu Arjun’s – Top Highest-Paid Brand Ambassadors in India
Estimated fee: INR 6–7 crore per campaign
After the massive success of Pushpa, Allu Arjun’s brand value skyrocketed, making him one of India’s most expensive endorsers. He reportedly charges INR 6–7 crore per campaign, putting him in the same league as cricketing and Bollywood giants. With his stylish image and pan-India appeal, he has endorsed brands like Rapido, Frooti, KFC, and Hero MotoCorp. His unique connection with youth and mass audiences ensures brands see strong returns on their investment.
Sachin Tendulkar — The Iconic Cricket Legend
Sachin Tendulkar – Top Highest-Paid Brand Ambassadors in India
Estimated fee: INR 7–8 crore per campaign
Even years after retirement, Sachin Tendulkar’s brand power remains unmatched. He continues to endorse Visa, BMW India, IDBI Federal Life Insurance, and sports-related brands. His clean image and multigenerational fan base ensure that he still commands premium rates, making him one of the most respected endorsers in the country.
MS Dhoni – Top Highest-Paid Brand Ambassadors in India
Estimated fee: INR 4-6 crore per campaign
MS Dhoni’s calm demeanor, reliability, and legendary cricketing career make him one of the most trusted faces for Indian brands. His endorsements include TVS Motors, CEAT Tyres, Indigo Paints, and several financial and sports-related brands. Known for his clean image and broad appeal across age groups, Dhoni continues to be a favorite for campaigns targeting both families and youth audiences.
Ranveer Singh — Youth Icon with Energy
Ranveer Singh – Top Highest-Paid Brand Ambassadors in India
Estimated fee: INR 3–5 crore per campaign
Ranveer Singh’s infectious energy and flamboyant style make him one of the most exciting faces in advertising. He has endorsed Manyavar, Adidas, Head & Shoulders, and multiple fashion and grooming brands. His strong connection with younger audiences helps brands position themselves as bold, fun, and trend-forward.
Akshay Kumar — The Reliable Everyman
Akshay Kumar – Top Highest-Paid Brand Ambassadors in India
Estimated fee: INR 2-3 crore per campaign
Akshay Kumar’s disciplined lifestyle and relatable image make him a favorite across diverse categories. His endorsements include Policybazaar, Honda, Dollar Industries, and several health and wellness brands. For advertisers targeting middle-class families across India, Akshay remains one of the most reliable ambassadors.
Conclusion
India’s endorsement landscape in 2025 is a mix of youth, glamour, trust, and legacy. Cricket continues to dominate, Bollywood icons provide lasting influence, and regional stars like Allu Arjun are now commanding national attention. Female celebrities like Deepika Padukone show that versatility and international recognition can command top fees.
Ultimately, these ambassadors aren’t just faces for ads, they are the bridge between brands and millions of consumers, turning trust, popularity, and emotional connect into measurable business results. For brands, that influence is priceless, which is why these celebrities remain at the very top of India’s endorsement hierarchy.
Ranveer Singh, a well-known Bollywood actor, has stepped outside of the movie business by establishing SuperYou, a line of protein foods and supplements that he co-founded with Nikunj Biyani. With 10 grammes of protein, 3 grammes of fibre, and no added sugar, the snack combines taste and nutrition. The pair introduced what they say is India’s first protein wafer bar.
SuperYou, which uses fermented yeast protein technology to make protein more accessible to a variety of consumers, is supported by the venture capital firm Think9 Consumer. With four distinct flavors—chocolate, strawberry crème, choco-peanut butter, and an unexpected cheese variant—the wafer snacks are designed to appeal to Indians of all ages.
Speaking about the partnership, Ranveer Singh stated that he is sharing a piece of his personal experience with everyone through SuperYou. He has always held the view that one’s inner strength and boundless energy originate from inside, but occasionally one needs an extra push. That push, that energy at a bar that is open to anyone, is what SuperYou is all about. The company has produced a unique product that is as entertaining and daring as it is beneficial to its customers. Singh wanted to redefine the ideal protein bar with SuperYou, so the company has given it personality, exciting flavours, and a lightness that complements any lifestyle. “Get ready, because SuperYou is here to power up your world,” he said.
Making Protein Consumption More Equitable
With the goal of expanding protein consumption and making it pleasurable for everyone, SuperYou aims to transform the protein landscape in India. With a five-year revenue objective of INR 500 crore, the brand announced an investment of INR 40-50 crore spread over 18-24 months. It also intends to increase the product line to include morning cereals, biscuits, and protein powders.
Ranveer is a force to be reckoned with; he doesn’t merely exist; he seizes every opportunity that comes his way. That’s what SuperYou is all about. For anybody who aspires to be big, bold, and vibrant, Firm wanted SuperYou to be the go-to boost, according to Nikunj Biyani. The goods are made to appeal to everybody who wants to live a healthier lifestyle, not just gym-goers.
Hitting the Online Market
All major delivery platforms like Amazon, Flipkart, Zepto, Blinkit, and Instamart will soon have SuperYou available on their website. Additionally, select modern trade stores like Reliance Fresh, Smart Bazaar, FreshPik, Noble Plus, Wellness Forever, Relay, Vendiman, and more across 10 cities will soon have it as well.
Ranveer Singh‘s distinctive enthusiasm is on full display in a new advertising campaign for SuperYou, which promotes the launch and stresses the need for easy, nutritious protein sources for people of all ages. In keeping with Singh’s energetic character and dedication to exercise, the commercial highlights a new approach to protein snacking.
Celebrity endorsements are popular in the current marketing world as they tend to reap huge rewards to the companies. The main advantages of brand endorsements is that it helps in building brand equity and stand out among the other brands. The brands need to select the right celebrity that will represent the image and promise of their brand.
That is why Ranveer Singh is among the top five most in demand celebrity for brand endorsements in India. The reason for his popularity in the advertising world is because he is a talented and a versatile actor with a huge fan following especially among the youth. Ranveer Singh is an Indian actor known for his work in the Bollywood Industry.
The actor has won several awards in the Filmfares and also has been featured in the Forbes India’s Celebrity 100 list since 2012. Ranveer Singh is known for versatile performance in movies such as Band Baaja Baaraat, Lootera, Goliyon Ki Raasleela Ramleela, Bajirao Mastani, Padmaavat, Gully Boy, etc. According to Forbes in 2017, Ranveer Singh made over Rs. 62.63 Crore during the year which mainly came from the popular brand endorsements.
Despite his box office hits the actor is also an avid endorser of over 34 brands and is known to charge Rs 7 to 12 crore annually for an endorsement deal. Ranveer Singh is one of the highest-paid actor in India and has a net worth of $30 million and a brand value of $102.9 million in 2021.
Here is a list of all the brands Endorsed by Ranveer Singh.
MakeMyTrip is an Indian online travel company that was founded in 2000 by Deep Kalra. The company has its headquarters based in Gurugram, Haryana and is known to provide online travel services such as flight tickets, domestic and international holiday packages, hotel reservations, rail and bus tickets.
As of 2018, MakeMyTrip has over 14 company owned travel stores in 14 different cities, more than 30 franchises owned stores in 28 cities and counters in four main airports in India. The company has its offices in countries like New York, Singapore, Kuala Lumpur, Phuket, Bangkok and Dubai.
MakeMyTrip announced Alia Bhatt and Ranveer Singh as its brand ambassadors in 2016 and the duo has so far appeared in many television commercials and campaigns that garnered high visibility and presence across different mediums. The company choose them in order to connect with the brand’s younger target audience and to strengthen the brand’s appeal, stature and recall.
Chings Secret was founded 1996 by Capital Foods and has its headquarters in Mumbai, Maharashtra. The company manufactures products such as noodles, soups, sauces, masalas and chutneys. The mastermind behind this company was Ajay Gupta, who used his marketing experience, to explore profitable niches and came up with Ching’s Secret, a brand that would offer Desi Chinese, an Indo-Chinese or fusion cuisine.
Ranveer Singh has been the face of the brand for more than six years and has been a part of many advertisements and campaigns done by the company. One of the most popular Chings ad has Ranveer doing a music video titled “My name is Ranveer Chings”. The success of this high-energy video helped the company reach out to its audience and become of the big companies the market.
When asked on why Ranveer choose Chings, the actor said that he was happy to be associated with Ching’s Secret as he is also a Hakka Chinese fanatic and is a big fan of their noodles, soups and masalas. He also added that he was proud to be the face of the pioneer brand of the Hakka Chinese flavour in India and the world.
Thumps Up
Thumps Up is a brand of Coca Cola in India. The company was originally introduced in 1977 to offset the withdrawal of the Coca Cola Company from India, the company was then bought by Coca Cola who re-launched it in order to compete against PepsiCo. In 2012, the company became a leader in the carbonated soft drink market of the country with over 15% market share in the Indian aerated waters markets.
Thumps up as a brand has always had a strong resonance with action, energy and a go getter spirit, this is why Ranveer is considered an ideal brand ambassador for the brand. Ranveer has been featured in many of the brands commercials which consists the actor performing high energy stunts to get a thumps up.
In a statement, Debabrata Mukherjee, the Vice President of Coca Cola India said that, “The company advertising is set apart because its energetic, fast paced and stylishly and inimitable style, which will help amplify the aspirational quotient of the brand.”
Xiaomi India
Xiaomi is a Chinese multinational electronics company that was originally founded in 2010. The company was headquartered is Beijing and is known for manufacturing smartphones, mobile apps, laptops home appliances, bags, shoes, consumer electronics among others.
Xiaomi is also the fourth company in world that has made a self-developed mobile system on chip (SOC) capabilities. In 2018, Xiaomi became the world fourth largest smartphone manufacturer, not only that it also is the leading brand in the Chinese and Indian market. As of 2019, the company got 291.6 million monthly users and 18,170 employees around the world.
Xiaomi made Ranveer Singh as its brand ambassador, the actor has appeared in many advertisements to endorse its range of smartphones in India. According to Anuj Sharma, the CMO of Xiaomi India, the company choose Ranveer as its brand ambassador becausewith the actor the company can establish a meaningful bond with the consumers, in order to gain relevant visibility and create a stronger impact.
JBL is an American company that is known for its high end audio equipment including loudspeakers and headphones. JBL is divided into two segments which are JBL Consumer which creates products for consumer’s home market and JBL Professional which creates products for studios, installed sound, tour sound, portable sound and cinema markets.
The company is owned by Harman International Industries which is a subsidiary of Samsung Electronics. The company announced Ranveer Singh as it Global brand ambassador in 2019, the actor has endorsed many new consumer audio products of JBL and has also participated in marketing initiatives to further strengthen JBL’s dominance in the country.
In a statement PradeepChaudhry, Country Manager of Harman India said that, “Ranveer’s captivating personality, contagious drive and incredible talent make him a true JBL ambassador. Apart from being a powerhouse of acting, Ranveer is contributing to the music ecosystem in India and we can’t wait to take this collaboration to the next level.”
Kotak Mahindra Bank
Kotak Mahindra Bank is an Indian private sector bank that has its headquarters based in Mumbai, Maharashtra. It offers a variety of banking and financial services for corporate clients and retail customers in the areas of personal finance, investment banking, life insurance and wealth management.
As of 2021, Kotak became the third largest Indian private sector bank by market capitalization as it has over 1600 branches and more than 2519 ATMs. Ranveer Singh became the banks’s brand ambassador in 2018 and has done a couple of TV advertisements endorsing the bank’s services.
The most recent ad features Ranveer talking about how our society often discriminates people on the basis of religion, caste, creed, sexual orientation and abilities. The ad also portrays the similarities between Kotak’s 811 service and a bench at a railway station which provides services to everyone despite of where they all come from.
Jack and Jones is one of Europe leading menswear fashion brand, it has a strong legacy of craftsmanship, unmatched quality and exemplary style.
Jack and Jones originally started in 1990 and currently holds a strong position in the sphere of trend inspired fashion for the cosmopolitan man. The company currently has over 1000 stores in 38 countries. In India, the brand stands has over 69 Exclusive Brand Outlets and more than 221 Shop-In-Shop.
Ranveer Singh was announced as the company’s brand ambassador in 2016 with a commercial “Don’t hold back” which became very popular. The adfeatures Ranveer Singh singing a song entitled Don’t Hold Back. In a statement the actor said that, Don’t Hold Back is a strong message that he believe will resonate with the youth of the nation.
Maruti Suzuki
Maruti Suzuki is one the most successful subsidiary of the Japanese automotive manufacturer Suzuki. The company was owned by the Government of India until 2003 after which it was sold to Suzuki Motor Corporation. As of 2018, the company had over 53% in the Indian car market. The first manufacturing factory of the company was established in Gurugram, Haryana.
The company made Ranveer Singh its brand ambassador and so far the actor has appeared in many of its advertisements. One of the recent commercials features Ranveer promoting a new model Maruti Suzuki Nexa Ciaz. The company also made a 6 minutes 47 seconds video in which Ranveer Singh has done a proper review of this new car.
Lloyd is a brand of Havells, and a pioneer in the AC category. Recently the brand has created niche in the country with itsquality standards along with unmatched product range, services and warranty. The company has over 3 million happy customers as it offers a wide variety of technologically advanced and designed ensemble of new-age Air Conditioners, LED TV and Washing Machine.
Lloyd India has gotten Ranveer Singh and Deepika Padukone as their brand ambassador in order to endorse Lloyd range of consumer’s durables. The brand choose the duo because they have a huge following of around 90 million fans on social media. Also, this is the first time the couple came together to endorse the same brand.
Bingo
Bingo is one of the fastest growing branded snack brand that belongs to ITC Limited. Bingo represents ITC Food’s fifth major line the FMCG sector after the highly successful Staples, Biscuits, Ready-to-Eat and Confectionery businesses. The ITC Food’s sector is one of the fastest growing FMCG company with an estimated growth rate of 30% annually.
ITC made Ranveer Singh the brand ambassador for Bingo in 2019. In a statement the company said that, the advertisements featuring Ranveer have enthralled the audience with its quirky, fun and lovable sequences. They also added that, Ranveer Singh quintessential quirky avatar is a perfect fit for the brand. Ranveer Singh will now be the face of the brand on all its commercials and ads across multiple media platforms.
Ranveer Singh is an Indian actor known for his work in the Bollywood Industry.
What is the brand value of Ranveer Singh?
The brand value of Ranveer Singh is estimated to be around $102.9 million as of 2021.
What are the main brands endorsed by Ranveer Singh?
The main brands endorsed by Ranveer Singh are Kotak Mahindra Bank, Ching’s, ITC’s Bingo Snacks, JBL, Llyod,Xiaomi India, Maruti Suzuki Nexa, Jack And Jones, Thumps Up and MakeMy Trip.
What are the other brands endorsed by Ranveer Singh?
The other brands endorsed by Ranveer Singh are Nerolac Paints, the English Premier League, Manyawar, Nivea Men, Colgate, Okaya Power Group, Flite, Kajaria Ply, Dish TV, Siyaram’s, Big Muscles Nutrition, Jack And Jones, Switzerland Tourism, Vivo, Rupa Innerwear, Head and Shoulders, Kellogg’s, Royal Stag, etc.
How much does Ranveer Singh charge for brand endorsement?
Ranveer Singh is known to charge Rs 7 to 12 crore annually for an endorsements deal.
What is the net worth of Ranveer Singh?
The net worth of Ranveer Singh is estimated to be $30 million.
Conclusion
Ranveer Singh is one the top five celebrities that are in demand for endorsements deals in India. The actor endorses everything from clothing line, deodorant, toothpaste, mobile brands, innerwear, snacks, to soft drinks among others. Ranveer Singhs deals are apparently worth Rs 84 crores which is very close to Akshay Kumar.
Ranveer Singh understands the advertising industry very well as he has experience as a copywriter in advertising firms and hence always tries to add something on his own in the ads which he is featured in.
According to data provided by AdEx India, the actor clocked 11,472 minutes on TV in 2020. Despite the pandemic the actor is still popular especially among the youth related brands because he has hard to get to where he is in the industry, resonates with the young aspirational population and endorses brands targeted to this segment.
Alan Joseph
