Tag: Raksha Bandhan

  • Exclusive Raksha Bandhan 2025 Offers and Deals: Shop from the Best Brands at Unbeatable Prices

    In India, festivals are where cherished traditions meet heartfelt connections, and Raksha Bandhan perfectly captures that beautiful sibling relationship! From childhood memories to today’s loving teasing, this festival celebrates every aspect of the brother-sister bond.

    Rakhi is just around the corner, and we’re just as excited as the brands flooding our feeds! Thankfully, India’s top e-commerce platforms ensure that distance doesn’t dampen the spirit of Rakhi. Their reliable delivery service, curated gift hampers, attractive discounts, and endless Rakhi gifting ideas for brothers and sisters make every click a celebration.

    So, if you are hoping to wrap your love in a gift, then here is the list of top e-commerce brands offering Raksha Bandhan offers in 2025 that have just the right deals and surprises to bring a smile to your sibling’s face.

    Myntra – #BondInStyle This Rakhi
    Amazon – Deliver the Love
    Flipkart – Gifting Moments that Matter
    AJIO –The Great Indian Sibling Showdown
    BIBA – Up to 50% Off on Festive Fashion
    Nykaa Fashion – Hot Pink Sale with Up to 70% Off
    Libas – Up to 65% Off for Raksha Bandhan 2025
    GIVA – Flat 10-20% Off on Selective Jewellery Gifts
    Tata CLiQ – Celebrate Sibling Moments with Up to 85% Off
    Plum – Sibling-Approved Gifting Just Got Sweeter!
    PALMONAS – Not-So-Basic Rakhi Gifts for Him!
    Bath & Body Works – Luxe Gifting Sets to Pamper Your Sibling!
    Snapdeal Raksha Bandhan Offer – Stylish Men’s Kurtas Under INR 499!
    The Body Shop – Celebrate Rakhi with Skincare That Loves Back
    Skinn by Titan – Rakhi Fragrance Gifts That Last!
    Blinkit – Last Minute Rakhi Delivery
    Zepto  – Kalesh Cards & Sibling Drama

    Top E-commerce Platforms Offering the Best Raksha Bandhan Deals in 2025

    Looking for the best rakhi deals online without breaking the bank? Here’s a detailed list of India’s most loved online shopping platforms offering exclusive Raksha Bandhan offers 2025, themed hampers, and sibling-special surprises.

    Myntra – #BondInStyle This Rakhi

    Myntra - Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
    Myntra – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals

    Myntra’s Raksha Bandhan 2025 campaign, titled “Festivals of India – Rakhi Style Edit”, is all about celebrating sibling bonds with a fashionable twist. Under the theme “For Siblings That #BondInStyle,” Myntra invites users to explore curated festive collections, gifting hampers, and stylish edits.

    What’s in store?

    • Get up to 90% off on selective festive collections for brothers and sisters
    • Rakhi special hampers based on sibling personalities
    • Fashion, accessories, and skincare gifting options

    Amazon – Deliver the Love

    Amazon - Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
    Amazon – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals

    Amazon’s Raksha Bandhan 2025 campaign, “Deliver the Love,” goes beyond logistics; it captures the emotions behind every sibling bond. Their Rakhi store offers everything from quirky gift ideas to Rakhi threads and hampers, carefully categorized to suit brothers, sisters, and little ones alike. Get 50–80% off on Rakhi gifts, hampers, and more! With doorstep delivery across India, Amazon makes celebrating sibling bonds easier than ever.

    What will you find?

    • Wide Rakhi collection including threads, gift boxes, and bundles
    • Segmented options for brothers, sisters, and kids
    • Fast and reliable Prime delivery
    • Easy gift filters for quick selection

    Flipkart – Gifting Moments that Matter

    Flipkart - Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
    Flipkart – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals

    Flipkart is one of India’s leading e-commerce giants, known for offering a wide selection of products across electronics, fashion, lifestyle, and gifting. This Raksha Bandhan, Flipkart is celebrating sibling love with a dedicated Rakhi gift deals, featuring handpicked gifts and combo offers.

    Enjoy exciting offers like:

    • Up to 75% off on ethnic wear
    • Up to 40% off on chocolates and gift boxes
    • Special combos on personal care kits and Raksha Bandhan hampers

    Whether you’re planning or grabbing last-minute gifts, Flipkart ensures your celebration is big on heart and light on budget.


    Best Indian Jewellery Brands for Raksha Bandhan GiftingExplore the best Indian jewellery brands for Raksha Bandhan gifting—perfect picks to celebrate sibling love with style and sparkle.
    Explore the best Indian jewellery brands for Raksha Bandhan gifting. These are the perfect picks to celebrate sibling love with style and sparkle.


    AJIO –The Great Indian Sibling Showdown

    AJIO - Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
    AJIO – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals

    This Raksha Bandhan, AJIO is turning up the festive spirit with its quirky and heartfelt campaign – “The Great Indian Sibling Showdown.” Roasts you, fights you, but loves you”, AJIO captures the typical sibling dynamic with its Rakhi gifting range packed with trendy fashion and fun.

    Their Raksha Bandhan collection includes:

    • Get up to 70-90% off on Kurta Suit Sets
    • Ethnic wear and accessories for brothers
    • Exclusive fashion hampers with attractive discounts

    BIBA – Up to 50% Off on Festive Fashion

    BIBA - Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
    BIBA – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals

    BIBA is celebrating sibling love with flair and elegance through its “up to 50% Off” Rakhi Sale. Right from vibrant ethnic sets to anarkalis, BIBA’s festive collection is exclusively designed to make every moment feel special.

    Their Raksha Bandhan collection includes:

    • Stylish ethnic suits and festive sets for sisters
    • Coordinated outfits for family celebrations
    • Elegant kurta collections and mix-and-match pieces
    • Special discounts on selective pieces

    Nykaa Fashion – Hot Pink Sale with Up to 70% Off

    Nykaa - Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
    Nykaa – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals

    This Raksha Bandhan, Gajra Gang by Nykaa Fashion is bringing bold festive glam to your wardrobe with the Hot Pink Sale, offering up to 70% off on statement pieces. Whether you’re gifting or glamming up for the celebrations, Gajra Gang has your style checklist covered.

    Here’s what’s in store:

    • Bestselling festive edits at unmissable prices
    •  Global fashion picks up to 80% off
    • Bold, trendy, and Rakhi-ready looks for sisters

    Libas – Up to 65% Off for Raksha Bandhan 2025

    Libas - Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
    Libas – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals

    Libas is making festive shopping effortless with its up to 65% Off Sale on designer ethnic wear. Whether you are buying a Rakhi gift for your sister or updating your wardrobe for the family celebration, Libas brings the perfect blend of comfort and tradition.

    Their Raksha Bandhan collection includes:

    • Stylish kurtas, shararas, and anarkalis
    • Chic co-ord sets and contemporary ethnic wear
    • Soft fabrics with festive prints and embroidery
    • Massive discounts across top-selling styles

    GIVA – Flat 10-20% Off on Selective Jewellery Gifts

     GIVA - Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
    GIVA – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals

    Make your Raksha Bandhan sparkle with GIVA’s limited-time special! Whether you’re looking for elegant earrings, dainty pendants, or timeless sets, GIVA is offering:

    • Flat 10% Off on purchases above INR 1699 (Code: RAKSHA10)
    • Flat 20% Off on purchases above INR 5999 (Code: RAKSHA20)

    Here’s what makes their Rakhi Sale special:

    • Premium silver rakhis with intricate designs
    • Ideal gifting options for brothers and bhabhis
    • Limited-time offer, so shop before it ends!

    Make this Rakhi memorable with a gift that lasts forever, only at GIVA.

    Tata CLiQ – Celebrate Sibling Moments with Up to 85% Off

    Tata CLiQ - Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
    Tata CLiQ – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals

    Celebrate Raksha Bandhan with style and savings! Tata CLiQ’s “Moments That CLiQ” Sale is bringing you beauty and fashion deals that can’t be missed.

    Here’s what you will get:

    • Up to 60% Off on top brands
    • Extra INR 200 Off on orders above INR 999 (Use Code: TRYBEAUTY)
    • Free Shipping on orders above INR 499

    Plum – Sibling-Approved Gifting Just Got Sweeter!

    Plum - Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
    Plum – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals

    This Raksha Bandhan, celebrate your special bond with Plum’s curated BodyLovin’ gift sets! From luxe perfume trios to indulgent bath & body kits, there’s something thoughtful for every sibling, starting at just INR 314.

    • Enjoy up to 40% off on travel-friendly, long-lasting, and skin-loving gift boxes.
    • Thoughtfully packed and ready to gift, no extra wrapping needed!
    • 100% vegan, cruelty-free, and perfect for all skin types.
    • Get fast delivery across India.

    PALMONAS – Not-So-Basic Rakhi Gifts for Him!

     PALMONAS - Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
    PALMONAS – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals

    This rakhi, skip the cliché gifts and surprise your brother with stylish, premium jewellery from PALMONAS. Choose from rhodium-plated snake chains, bold black band rings, or minimal yet statement-making pendants, launched to match his vibe.

    • Starting at just INR 699 with up to 77% OFF
    •  Special “Buy 1 Get 1” deal on select rings
    • Perfect for daily wear, durable, classy, and skin-safe
    • Comes in ready-to-gift elegant packaging

    Thoughtful Raksha Bandhan Gifts Your Sibling Will Love | Handpicked Finds From Indian Brands
    For Raksha Bandhan, explore thoughtful gift ideas your sibling will truly love. From skincare to snacks and fashion, discover Indian brands that add meaning to every gift.


    Bath & Body Works – Luxe Gifting Sets to Pamper Your Sibling!

    Bath & Body Works - Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
    Bath & Body Works – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals

    Make your sibling feel extra special this Rakhi with Bath & Body Works’ fragrance-filled gift sets, crafted to delight every mood and memory. Choose from bestselling collections like Pink Pineapple Sunrise, Into The Night, Japanese Cherry Blossom, and In The Stars.

    • Get up to 70% Off on all selective gift boxes 
    • Exclusively packed for pampering, with body lotions, shower gels, fine fragrance mists & more.
    • Give the gift of fragrance, luxury, and love this Rakhi!

    Snapdeal Raksha Bandhan Offer – Stylish Men’s Kurtas Under INR 499!

    Snapdeal - Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
    Snapdeal – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals

    Celebrate this Rakhi with a budget-friendly style that doesn’t compromise on looks. Snapdeal brings you a festive offer you can’t miss!

    Why Shop This Rakhi on Snapdeal?

    • Stylish Men’s Kurtas starting at just INR 468
    • Trendy designs perfect for festive celebrations
    • Limited-time deal, grab it before it ends!
    •  Easy delivery & returns across India

    The Body Shop – Celebrate Rakhi with Skincare That Loves Back

    The Body Shop - Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
    The Body Shop – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals

    Make this Raksha Bandhan extra special with The Body Shop’s luxe bodycare gift sets – beautifully packaged and budget-friendly.

    Why You’ll Love It:

    • Starting at just INR 335
    •  Get a gift on INR 1999 or more
    •  Flat 15% off on select sets
    • Online exclusive: Free Rakhi with every order!

    Skinn by Titan – Rakhi Fragrance Gifts That Last!

     Skinn by Titan - Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
    Skinn by Titan – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals

    Enjoy the timeless love of siblings with luxurious fragrances from Skinn by Titan. This collection of scents speaks louder than words and is crafted for lasting impressions. Choose a fragrance that matches their vibe, whether it’s fresh, floral, or musky.

    Why It’s the Perfect Rakhi Gift?

    • Symbolizes a bond that lingers, just like the scent
    • Premium packaging for a premium relationship
    • Flat 10–20% off on fragrances
    •  Ideal for both brothers & sisters!

    Blinkit – Last Minute Rakhi Delivery

    Blinkit - Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
    Blinkit – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals

    Blinkit has become a household name that is well-known as India’s “Last Minute” app. Blinkit is making sure no sibling is left Rakhi-less this year. With 500+ unique Rakhi designs, including Marvel-themed, traditional, quirky, and cute options, find one that matches your bhai’s personality. 

    Here’s what’s in store:

    • Pre-packed hampers with sweets and personal care
    • Perfect to avoid those “Oops, I forgot!” sibling moments

    Blinkit is a lifesaver for last-minute Rakhi shopping.

    Zepto  – Kalesh Cards & Sibling Drama

    Zepto - Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
    Zepto – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals

    This year, Zepto is turning sibling drama into a full-blown festive feature. Zepto’s Rakhi offers instant delivery of sweets, Rakhis, and fun gift hampers. From Aug 7–9, every order includes a surprise Kalesh Card, a playful sibling challenge with prizes like iPhones.But that’s not all.

    What makes it exciting?

    • Use your Kalesh Card to win prizes like iPhones, iPads, and more
    • Choose from a variety of instant delivery rakhis, sweets, and gifts
    • Celebrate the chaos that makes your bond unforgettable

    Conclusion

    Rakhi isn’t about rituals; it’s about a special bond between siblings. With India’s top e-commerce platforms, no distance is too far from your brother or sister this year. From stylish edits on Myntra, Amazon’s thoughtful hampers, and AJIO’s sibling banter, to Blinkit’s 10-minute rescues and Zepto’s fun-filled challenges, Raksha Bandhan offers 2025 are just a click away. 

    Go ahead and buy Rakhi online, send love with discounts, and make this festival unforgettable. So, wrap your love, save big, and make this Raksha Bandhan the most memorable one yet.


    Top Raksha Bandhan Ad Campaigns
    The bond between brothers and sisters has been beautifully captured by some of the timeless Raksha Bandhan campaigns. Here are some of the best Rakhi ad campaigns.


    FAQs

    What are the top e-commerce brands offering Raksha Bandhan deals in 2025?

    Top e-commerce brands offering Raksha Bandhan deals in 2025 are:

    • Myntra
    • Amazon
    • Flipkart
    • AJIO
    • BIBA
    • Nykaa Fashion
    • Libas
    • GIVA
    • Tata CLiQ
    • Plum
    • PALMONAS
    • Bath & Body Works
    • Snapdeal
    • The Body Shop
    • Skinn by Titan
    • Blinkit
    • Zepto

    Can I get Raksha Bandhan discounts on men’s fashion?

    Yes. Snapdeal has men’s kurtas starting under INR 499, while Myntra, AJIO, and Libas also have special ethnic wear collections for men with discounts up to 75% off.

  • Say It with Jewellery: Best Indian Jewellery Brands for Raksha Bandhan Gifting

    Raksha Bandhan isn’t just about rakhis and sweets, it’s about finding something that truly reflects your bond. If you’re thinking beyond the usual and want a gift that lasts, jewellery is a great shout. Whether your sibling is into sleek, minimal pieces or bold, festive bling, there’s something out there to match their vibe. We’ve handpicked some Indian jewellery brands that are stylish, meaningful, and ready to gift. From custom designs to celeb-loved collections, these picks add just the right sparkle to your Rakhi celebrations.

    Mia by Tanishq

    Mia by Tanishq - Best Indian Jewellery Brands for Raksha Bandhan Gifting
    Mia by Tanishq – Best Indian Jewellery Brands for Raksha Bandhan Gifting

    Launched in 2011, Mia by Tanishq was created specifically to address the need for lightweight, chic jewellery for working women, a departure from heavier, occasion-only pieces. “Mia,” meaning “mine” in Italian, reflects individuality and self-expression. It carries the trusted TATA and Tanishq heritage, with an emphasis on bold, modern, and international designs crafted in 14kt, 18kt, and 22kt gold, premium silver, and certified diamonds.

    Gift Picks:

    • Earrings: From subtle studs for daily wear to striking danglers for festive looks.
    • Necklaces and Pendants: Elegant chains, statement pendants, and contemporary motifs.
    • Rings & Bracelets: Delicate bands, stacking rings, linked chains, and charms in gold and silver.
    • PersonalisedNature-inspired motifs, minimalist designs, and traditional options.
    • Personalised and customizable pieces: Engravings and birthstone options.

    Why It Is Great for Raksha Bandhan: Mia by Tanishq is especially suited for Raksha Bandhan gifting because its collections symbolise self-expression, love, and timeless bonds. Their ready-to-gift packaging, customisation options, and assurance of hallmarked gold and certified diamonds add emotional and tangible value, ideal for making your sister feel cherished.

    👉 Website: miabytanishq.com
    Price Range: Prices typically start around INR 2,000 for silver and gold-plated essentials, with gold and diamond jewellery ranging from INR 3,000 up to INR 50,000 and beyond.

    Palmonas

    Palmonas - Best Indian Jewellery Brands for Raksha Bandhan Gifting
    Palmonas – Best Indian Jewellery Brands for Raksha Bandhan Gifting

    Palmonas specialises in demi-fine jewellery, a segment crafted from premium materials like 925 sterling silver and surgical-grade steel with 18k gold plating and lab-grown diamonds. Their pieces strike a balance between classic elegance and contemporary style, designed in-house and catering to diverse tastes, from minimalists to lovers of statement jewellery. Each piece is tarnish-proof, waterproof, and skin-friendly, making them practical for everyday wear as well as special occasions.

    Gift Picks:

    • 18k gold-plated necklaces, earrings, bracelets, and rings.
    • Personalised name pendants and symbolic charms.
    • Lab-grown diamond pieces for extra sparkle.
    • Ready-to-gift packaging for a premium unboxing experience.
    • Special Raksha Bandhan collections are designed with motifs that resonate with the spirit of sibling love, such as heart shapes, infinity symbols, and contemporary classics.

    Why Palmonas is Great for Raksha Bandhan: Palmonas makes gifting meaningful by transforming jewellery into a sentiment, a lasting token of affection and appreciation for your sister. The brand’s pieces are thoughtfully crafted to capture the essence of Raksha Bandhan: enduring bonds, protection, and self-expression. Their gifts are ideal for both traditionalists and modern style enthusiasts and are particularly popular as long-distance Rakhi gifts, with luxurious packaging and reliable global delivery options.

    👉 Website: palmonas.com
    Price Range: Starting from INR 999


    GIVA

    GIVA - Best Indian Jewellery Brands for Raksha Bandhan Gifting
    GIVA – Best Indian Jewellery Brands for Raksha Bandhan Gifting

    GIVA is a premium Indian jewellery brand launched in Bengaluru in 2019, now the country’s largest D2C jewellery label. The brand specialises in BIS-hallmarked gold, pure 925 sterling silver, and 100% certified lab-grown diamond pieces. GIVA differentiates itself by its lifetime plating warranty, authenticity certificates, and a philosophy to blend tradition with contemporary style. Their products are available online, in over 100 stores across India, and on leading e-commerce platforms. GIVA’s commitment to quality and trust has made it a top gifting brand, especially for special occasions.

    Gift Picks:

    • Earrings: From classic studs to statement danglers in silver, gold, and rose-gold plating.
    • Necklaces and Pendants: Sleek chains, personalised pendants, and dainty styles.
    • Rings: Minimal bands, cocktail rings, and gemstone-studded designs.
    • Bracelets & Bangles: Including charms, evil eye motifs, and classic patterns.

    Why GIVA is great for Raksha Bandhan: GIVA stands out for gifting on Raksha Bandhan, thanks to its thoughtfully curated collections symbolising lifelong bonds, floral motifs, hearts, infinity charms, and more. The variety means every sibling can find something personal. GIVA’s ready-to-gift packaging, free lifetime plating, authenticity guarantee, and doorstep delivery ensure the entire gifting process is effortless and delightful.

    👉 Website: giva.co
    Price Range: Starting from around INR1,200

    DRK Jewels

    DRK Jewels - Best Indian Jewellery Brands for Raksha Bandhan Gifting
    DRK Jewels – Best Indian Jewellery Brands for Raksha Bandhan Gifting

    With over 70 years of legacy, DRK Jewels merges traditional Indian craftsmanship with modern elegance. Renowned for its exquisite detailing, quality materials, and timeless designs, each piece reflects India’s rich heritage reimagined for the global connoisseur.

    Gift Picks for Sisters & Brothers:

    • The Swan Rakhi: A metallic silver-finish swan perched among colourful beads, a blend of sophistication and sibling sentiment.
    • Pearl Petaled Chandeliers: Floral‑inspired sterling silver earrings with pearls and American diamonds, lightweight yet opulent.
    • Moon Companion Earrings: Celestial-inspired studs with gold‑plated sterling silver and seven sparkling Moissanite diamonds.
    • Moissanite Polki Ring: Uncut Moissanite stones set in sterling silver, celebrates raw, regal beauty.
    • Ganesha “Guardian” Idol: A silver-toned Ganesha figurine under glass, ideal as a spiritual keepsake.

    Why it is great for Raksha Bandhan: DRK Jewels combines heritage with a modern touch. Their festive picks, like meenakari charms and rakhi-style bracelets, make perfect keepsakes. Thoughtful, elegant, and full of meaning.

    👉 Website: drkjewels.com
    Price Range: Silver Coated Rakhi: INR 699–INR 799 · Earrings, Rings: from INR 2,000 · Idols: from INR 1,000

    Gargi by P N Gadgil & Sons

    Gargi by P N Gadgil & Sons - Best Indian Jewellery Brands for Raksha Bandhan Gifting
    Gargi by P N Gadgil & Sons – Best Indian Jewellery Brands for Raksha Bandhan Gifting

    Gargi is a fashion jewellery brand under PNG&S, specialising in 92.5% certified sterling silver, high-quality brass, and diamond pieces. Each design is handcrafted by expert artisans, celebrating feminine grace through everyday wearable elegance.

    Gift Picks:

    • Quadra Pearl Necklace: A Chic pearl necklace adorned with a four-leaf clover charm symbolises love and luck for sisters.

    Why It’s Great for Raksha Bandhan: Ideal for sisters who cherish subtle elegance, reliable pan-India delivery ensures timely gifting even to distant siblings.

    👉 Website: gargi.shop
    Price Range: INR 1,000-INR 2,000

    Utsaav by Gargi (P N Gadgil & Sons)

    Utsaav by Gargi - Best Indian Jewellery Brands for Raksha Bandhan Gifting
    Utsaav by Gargi – Best Indian Jewellery Brands for Raksha Bandhan Gifting

    Utsaav by Gargi is a festive and wedding-focused sub-brand from Gargi (P N Gadgil & Sons). It offers bold, statement jewellery. The designs mix traditional Indian craftsmanship with a modern, fusion-inspired look. Utsaav aims to help today’s generation celebrate tradition in a fresh way. The pieces are perfect for weddings, festivals, and family events like Raksha Bandhan. The collection includes oxidised, cocktail, and classic jewellery, necklaces, earrings, rings, pendants, bangles, and bracelets. Each piece blends rich heritage with contemporary style.

    Gift Picks:

    • Crystal Cascade Linear Drop Earrings: Dazzling CZ‑stone earrings set for festive sparkle.

    Why It’s Great for Raksha Bandhan: Perfect for recipients who appreciate bold, occasion-ready jewellery. Utsaav’s refined aesthetic and festive sensibility make each piece a showstopper and a sentimental token.

    👉 Website: Utsaav.shop
    Price Range: Typically INR 1,500-INR 4,000

    ISHARYA

    ISHARYA epitomises accessible luxury, creating high-quality, gold-plated costume jewellery that appeals to global sensibilities. Their designs merge contemporary silhouettes with heirloom detailing, often echoing motifs from nature, Indian architecture, and travel. ISHARYA’s collections are known for dramatic, head-turning styles worn by Hollywood and Bollywood celebrities such as Selena Gomez, Kim Kardashian, Rhea Kapoor, and Alia Bhatt.

    Gift Picks:

    • Statement earrings: chandelier styles, ear cuffs, drop earrings.
    • Layered and bold necklaces, chokers, and pendants.
    • Rings and handcuffs in bold, contemporary motifs.
    • Designer pieces in every colour, classic golds, vibrant multi-colours, minimalist monotones.

    Why It Is Great for Raksha Bandhan: ISHARYA stands out as a Raksha Bandhan gifting brand because of its ability to make a sibling feel truly special with jewellery that is anything but ordinary. Its luxury packaging and international appeal mean your gift is as impressive as it is meaningful, perfectly capturing the festive spirit and the joy of sibling love.

    👉 Website: isharya.com
    Price Range: ISHARYA pieces are considered “accessible luxury,” with most jewellery starting from around INR 2,500 and extending up to INR 20,000 or more for their more elaborate styles.

    Thoughtful Raksha Bandhan Gifts Your Sibling Will Love | Handpicked Finds From Indian Brands
    For Raksha Bandhan, explore thoughtful gift ideas your sibling will truly love. From skincare to snacks and fashion, discover Indian brands that add meaning to every gift.


  • Thoughtful Raksha Bandhan Gifts Your Sibling Will Love | Handpicked Finds From Indian Brands

    Raksha Bandhan is more than a ritual, it’s a feeling. It’s about that silent understanding between siblings, the shared childhood memories, the teasing, the late-night talks, and the unspoken support. And while no gift can truly capture all of that, the act of choosing one still matters.

    You might be looking for something comforting, something playful, or something a bit more thoughtful this year. Whether you’re shopping early or picking last-minute, it helps to have a few good options lined up.

    We’ve put together a list of brands that offer practical, meaningful, and joyfully surprising gifts. Let’s take a look.

    Dermalogy Care

    Dermalogy Care - Best Indian Brands for Raksha Bandhan Gifting
    Dermalogy Care – Best Indian Brands for Raksha Bandhan Gifting

    Dermalogy Care operates through a commitment to excellence in dermatology, employing advanced formulations and technologies to address various skin concerns effectively. For siblings who love good skincare, their curated skincare solutions reflect both care and science, making them an ideal gifting option.

    Best Gift Picks:

    • Cetaphil Gentle Skin Cleanser: INR 1,069
    • Bioderma Atoderm Moisturiser: INR 699
    • Minimalist 10% Vitamin C Serum: INR 659

    Why It’s Great for Raksha Bandhan: Gift your sister or brother gentle yet high-performing skincare that pampers them every day with effective results.

    👉 Website: dermalogycare.com
    Price Range: INR 659-INR 1,069

    CITTA

    CITTA - Best Indian Brands for Raksha Bandhan Gifting
    CITTA – Best Indian Brands for Raksha Bandhan Gifting

    Derived from “चित्त” (consciousness in Sanskrit), CITTA blends natural ingredients with scientific validation. This mom-daughter-son enterprise brings care into skincare, whether it’s daily radiance rituals or tender routines for little ones.

    Gift Picks:

    • Vitamin C Face Care Combo: INR 1,497
    • Cocoon of Care Baby Gift Set: INR 1,999

    Why It’s Great for Raksha Bandhan: A thoughtful pick for siblings of all ages. It’s gentle, nourishing, and deeply rooted in tradition.

    👉 Website: cittaworld.com
    Price Range: INR 1,497-INR 1,999

    Gourmet & Edible Gifts

    Bikano (by Bikanervala)

    Bikano is a beloved name in India’s festive snack scene, offering everything from crunchy namkeens to festive sweets and ready-to-eat treats. Known for hygiene, consistency, and authentic flavours, it’s a go-to for gifting during Raksha Bandhan.

    Gift Picks:

    • Premium Aloo Bhujia or Masala Mixture Gift Packs
    • Traditional Mithai & Namkeen Combo Boxes

    Why It’s Great for Raksha Bandhan:
    A dependable indulgence that delivers nostalgia and festive joy, ideal for siblings who appreciate timeless, shareable flavours.

    👉 Website: bikanervala.com
    Price Range: INR 150-INR 600

    DryM Foods

    DryM Foods - Best Indian Brands for Raksha Bandhan Gifting
    DryM Foods – Best Indian Brands for Raksha Bandhan Gifting

    DryM Foods brings home-cooked Indian meals and snacks to life with zero preservatives, real desi ghee, and no added sugar in its fruit crisps. From mithais to innovative munchies like dried cassata sticks, the brand ships globally because cravings (and love) know no borders.

    Gift Picks:

    • Dried Cassata Ice Cream Sticks
    • Rabdi on the go, Fruit Crisps (Jamun, Strawberry, Pineapple)
    • Tobacco-free, spit-free Paan

    Why It’s Great for Raksha Bandhan: With a 9-month shelf life and global shipping, it delivers a slice of home anywhere in the world. So, whether your brother’s in Boston or your sister’s in Sydney, they’ll get a slice of home, hassle-free.

    👉 Website: drymfoods.com
    Price Range: INR 80-INR 200

    Fashion & Apparel Gifts

    Jorah

    Jorah - Best Indian Brands for Raksha Bandhan Gifting
    Jorah – Best Indian Brands for Raksha Bandhan Gifting

    Jorah, founded by Keshav Gupta, is a contemporary menswear label that blends Indian tradition with modern aesthetics. Focused on pure fabrics and timeless silhouettes, it creates luxurious occasion wear that’s effortlessly elegant.

    Gift Pick:

    • Ivory Kurta with subtle craftsmanship

    Why It’s Great for Raksha Bandhan: This ivory kurta is the perfect Rakhi gift for your brother, elegant, timeless, and crafted with refined detailing that speaks volumes. Its premium fabric and subtle craftsmanship ensure he feels truly celebrated. At a slightly higher price, but quality, comfort, and style make it truly worth it because all is worth it for the family.

    👉 Website: jorahmen.com
    Price: INR 20,000

    Libas

    Libas is a trusted Indian fashion label known for elegant fusion and ethnic wear for women. Since 1985, it has won hearts with stylish kurtas, sharara sets, and indo-western ensembles that blend tradition with contemporary design.

    Gift Picks:

    • Printed or embroidered kurta sets
    • Stylish fusion wear ideal for festive meals

    Why It’s Great for Raksha Bandhan: Libas outfits are dressy enough for family festivities yet practical for everyday wear, making them thoughtful and wearable gifts.

    👉 Website: libas.in
    Price Range: INR 1,500-INR 5,000

    MyDesignation

    MyDesignation - Best Indian Brands for Raksha Bandhan Gifting
    MyDesignation – Best Indian Brands for Raksha Bandhan Gifting

    One of India’s fastest-growing unisex fashion brands, MyDesignation empowers individuals to express identity and mood through bold, photochromic statement pieces.

    Gift Pick:

    • Knight Oversized Photochromic T-shirt

    Why It’s Great for Raksha Bandhan: This Raksha Bandhan, celebrate the sibling who has always had your back, with the Knight Oversized T-shirt. At first glance, it looks like just another white oversized tee. But step into the sun, and watch it transform, revealing a majestic lion. A symbol of strength, loyalty, and fierce protection. Just like the bond you share. It is a tribute to the one who always stood up for you, fought beside you, and never let you fall behind. Gift it to your forever protector. Your loudest cheerleader. The knight by your side.

    👉 Website: mydesignation.com
    Price Range: INR 1,199

    Harfun

    Harfun - Best Indian Brands for Raksha Bandhan Gifting
    Harfun – Best Indian Brands for Raksha Bandhan Gifting

    Harfun is a science-backed workwear brand reimagining professional attire with WorkWear 2.0. Built for comfort, durability, and functionality, it’s designed for modern men who value ease with elegance.

    Gift Pick:

    • Workday Shirt with Raglan Sleeves

    Why It’s Great for Raksha Bandhan: The Workday shirt is smart, breathable, wrinkle-resistant, stretch-friendly, 6X SmartTech°™ fabric, moisture-wicking, UV protection, superior stretch, and anti-odour technology, making it an ideal gift for a brother on the move.

    👉 Website: harfun.in
    Price: INR 1,999

    EmpressFit

    Empressfit - Best Indian Brands for Raksha Bandhan Gifting
    Empressfit – Best Indian Brands for Raksha Bandhan Gifting

    EmpressFit is a 100% women-owned Indian activewear brand redefining strength and style for every body. Born during the pandemic, it champions bold, luxe, high-performance designs that empower women to move with confidence—from gym to street. With inclusivity and fierce femininity at its core, EmpressFit is more than clothing, it’s a movement.

    Gift Picks:

    • Sculpting Leggings and Matching Co-ord Sets
    • Statement Activewear that blends function with fashion

    Why It’s Great for Raksha Bandhan: Perfect for sisters who live strong, bold, and unapologetically. Whether she’s into fitness, fashion, or both, EmpressFit will make her feel powerful and seen every day.

    👉 Website: empressfit.com
    Price Range: INR 2,200–INR 5,000

    Louis Stitch

    Louis Stitch - Best Indian Brands for Raksha Bandhan Gifting
    Louis Stitch – Best Indian Brands for Raksha Bandhan Gifting

    Louis Stitch, founded by Amol Goel, is an up-the-curve Indian brand that blends uniqueness with comfort. Moving beyond old-age designs and traditional colours, it caters to ambitious youth and corporate professionals who value subtle elegance over flashy style. Each piece is designed to suit every occasion, culture, and most importantly, feet, ensuring ultimate comfort.

    Gift Picks:
    Wallets, clutch bags, tie sets, women’s handbags, laptop bags, and auto-lock belts.

    Why It’s Great for Raksha Bandhan:
    From auspicious wallets symbolising prosperity to beautiful handbags and sophisticated ties, Louis Stitch offers premium accessories that make lasting impressions. Each item is crafted with attention to detail, offering both practicality and elegance, perfect for siblings who appreciate style, quality, and thoughtful gifting.

    👉 Website: www.louisstitch.com
    Price Range: Starting at INR 1,699 for premium accessories.

    Pair-ie Tales

    Pair-ie-Tales - Best Indian Brands for Raksha Bandhan Gifting
    Pair-ie-Tales – Best Indian Brands for Raksha Bandhan Gifting

    Pair-ie Tales is a homegrown Indian footwear brand that merges style with comfort. Featuring Cloud Comfort Technology and plastic-free packaging, it’s fashion-forward with a heart.

    Gift Picks:

    • Pumps and Flats with triple-layer cushioning

    Why It’s Great for Raksha Bandhan: Stylish, sustainable, and designed for all-day wear, it’s a treat for your sister’s feet and soul. With plastic-free, storytelling-led packaging, each pair feels personal and festive, making it a perfect, meaningful gift that combines beauty with everyday practicality.

    👉 Website: pairietales.com
    Price Range: INR 1,999-INR 2,199

    KragBuzz Sports

    KragBuzz - Best Indian Brands for Raksha Bandhan Gifting
    KragBuzz – Best Indian Brands for Raksha Bandhan Gifting

    KragBuzz Sports is an energetic athleisure brand made for India’s everyday athletes. Known for performance, style, and accessibility, it combines comfort and cool in every design.

    Gift Pick:

    • ELNA Round Neck T-Shirt: INR 749

    Why It’s Great for Raksha Bandhan: Celebrate your sibling’s active lifestyle with gear that supports their passion and adds style.

    👉 Website: kragbuzz.com
    Price Range: INR 599-INR 2,999

    Fun & Cozy Accessories

    Hexafun

    Hexafun - Best Indian Brands for Raksha Bandhan Gifting
    Hexafun – Best Indian Brands for Raksha Bandhan Gifting

    Hexafun turns everyday accessories into quirky fashion statements using 100% organic cotton. They’re big on gender-neutral, expressive designs that spark joy. The product range includes handkerchiefs, socks, stoles, shoe bags, luggage covers, and storage pouches. The brand emphasises gender-neutral fashion, encouraging everyone to express themselves freely through the accessories.

    Gift Pick:

    • “Elephant of the Day” Hanky Gift Box

    Why It’s Great for Raksha Bandhan: With 30 unique hankies packed into one vibrant box, it’s the kind of thoughtful-meets-fun gift your sibling didn’t know they needed. Whether it’s for happy tears, dramatic exits, or just everyday flair, this box has a hanky for every mood. This Rakhi, ditch the usual and give a little quirk with Hexafun.

    👉 Website: hexafunstyles.com
    Price Range: INR 2,999

    Bonjour Retail

    Bonjour - Best Indian Brands for Raksha Bandhan Gifting
    Bonjour – Best Indian Brands for Raksha Bandhan Gifting

    Bonjour is a leading Indian lifestyle brand offering premium-quality socks, apparel, and accessories for men and women. Known for its blend of comfort, style, and durability, Bonjour crafts everyday essentials that stand out in both design and performance.

    Gift Picks:

    • Fuzzy Holiday Socks for Sisters: INR 349
    • Reindeer Trio Socks for Brothers: INR 699

    Why It’s Great for Raksha Bandhan: Cozy, themed, and delightfully giftable socks your sibling will actually be excited to receive.

    👉 Website: bonjourretail.com
    Price Range: INR 349-INR 699

    Luxury Decor & Home Gifting

    Faaya Gifting

    Faaya Gifting - Best Indian Brands for Raksha Bandhan Gifting
    Faaya Gifting – Best Indian Brands for Raksha Bandhan Gifting

    If you’re looking for something design-led and decorative, Faaya Gifting, founded by Falguni Toprani, brings together global design and Indian craftsmanship through elegant votives, trays, and keepsake boxes. Every piece is designed to be functional, aesthetic, and meaningful.

    Gift Picks:

    • Artisanal Trays and Decorative Boxes: Starting at INR 1,500

    Why It’s Great for Raksha Bandhan: Ideal for siblings who appreciate thoughtful décor that is luxurious, handcrafted, and personal.

    👉 Website: faayagifting.com
    Price Range: INR 1,500+

    Final Thoughts

    Raksha Bandhan is about more than just a thread, it’s about memories, bonds, and thoughtful gestures. Whether your sibling is near or far, these brands help you send love wrapped in creativity and care.

    🎉 Happy Raksha Bandhan!


    Top Raksha Bandhan Ad Campaigns
    The bond between brothers and sisters has been beautifully captured by some of the timeless Raksha Bandhan campaigns. Here are some of the best Rakhi ad campaigns.


  • Top Raksha Bandhan Campaigns by Brands: Conveying the Message Through Creativity, Emotions, and Storytelling

    Let’s admit it. We’ve always had that ‘Friend-or-Foe’ wali relationship with them. From banters, pillow fights, trolling, and sharing memes to the constant leg pulls, our siblings constitute an integral part of our lives. No matter how many times we fight with them or have arguments, our siblings are perhaps the closest ones to us! With Raksha Bandhan just around the corner, it is time we cherish this pious bond of love and care.

    Time & again, brands have added to the celebrations and the messaging with campaigns that have stood the test of time and aged like fine wine. The camaraderie between brothers and sisters has been beautifully encapsulated by some of the timeless campaigns out there. Brands looking to connect emotionally with their audience can explore unique Raksha Bandhan campaign ideas that celebrate all forms of sibling love. Here, we’ll shed light on some of the best Rakshabandhan campaigns that have been etched into our memories. Let’s have a look!

    Best Raksha Bandhan Campaigns of All Times

    CaratLane | Our Golden Bandhan
    Amazon’s Deliver The Love Campaign | Bhai Ka Intezaar!
    Cadbury Celebrations | Rakhi ki Rasmein!
    Amazon’s Deliver The Love Campaign, Yet Again | Bhuaa Se Milne.
    Chevrolet | Sang Rishte Chalen.
    Idea | Rakhi Nahi Bandhwayi Aapne?
    Tanishq | Miss Karne Laga Hai NA Tu Already?
    Paper Boat | Doodles That Sketch Our Values.
    Asian Paints | First Roommates! 🙂
    Cadbury Celebrations | My First Rakhi (Peak of Human Emotion)
    Amul’s Wishes for Raksha Bandhan | The Maestro at Evoking the Indian Essence.
    Bombay Shaving Company | Sibling Bonds
    Tanishq | Sisters By Choice
    Apollo Tyres | Celebrating Care
    Mankind Pharma | Real Heroes
    Bajaj Allianz Life Insurance | Rishton ki Raksha

    CaratLane | Our Golden Bandhan

    CaratLane’s Rakshabandhan campaign beautifully celebrated the rich diversity of sibling bonds by showcasing authentic, real-life stories that go beyond the traditional brother-sister dynamic. From sisters tying rakhis to each other to brothers gifting meaningful tokens of love, the campaign embraced every unique expression of siblinghood. It highlighted that Rakshabandhan is not just about rituals, but about the emotions that tie people together. Through heartfelt storytelling, CaratLane brought a refreshing, inclusive perspective to the festival.

    Carat Lane | Best Raksha Bandhan Campaigns of All Times

    Amazon’s Deliver The Love Campaign | Bhai Ka Intezaar!

    Beautiful copywriting evokes an emotion that can’t be compared to anything else. Amazon’s #DeliverTheLove campaign did so in magical ways and backed it up with such emotional & sweet storytelling that as a viewer, you can’t help but smile widely and get emotional at the same time. In the commercial, a guy can be seen talking to his Dadimaa while she is busy making arrangements for his brother’s arrival. The conversations between the guy and his daadi make for a heartfelt conversation that you shouldn’t miss.

    #DeliverTheLove this Raksha Bandhan | Raksha Bandhan ads by Brands

    Cadbury Celebrations | Rakhi ki Rasmein!

    Cadbury and its coveted track record with festive campaigns can be termed as a match made in heaven. Whether it be the Kuch Meetha Ho Jaaye campaign for the festive season or the Rakhi ki Rasmein campaign that showcases the nok-jhonk wala Rishta of brothers & sisters, Cadbury inculcates sweetness in a way that only it can. Watch it yourself and you will know!

    Cadbury Celebrations Rakhi TV Ad | Rakshabandhan Campaigns

    Amazon’s Deliver The Love Campaign, Yet Again | Bhuaa Se Milne.

    This campaign made it to the list, yet again. Beautiful & timeless, Amazon’s emphasis on emotional storytelling to evoke the emotion of love and affection hits the spot. The campaign showcases the conversation between an old father and his son, with his father packing his luggage to meet his sister (Bhua) on the eve of Raksha Bandhan. When the guy asks, instead of going, he would have sent something online via Amazon, the reply by the father puts a smile on the son’s face. You’ve to watch to know!

    #DeliverTheLove this Raksha Bandhan | Rakhi Campaigns

    Chevrolet | Sang Rishte Chalen

    We are talking about nostalgic ads, campaigns that showcase the true Rishta that makes the bond between siblings so pious. The subtle integration of the car manufacturer’s positioning, the brand’s nostalgia, and recall value, combined with the touching jingle and happy vibe, makes this campaign truly remarkable in the first place. 

    Chevrolet Cars India | Raksha Bandhan Brand Campaigns

    Idea | Rakhi Nahi Bandhwayi Aapne?

    Rakhi is an important symbol of care that stems from our Hindu culture. The people who come from far their homes to serve civilians, whether it be the police or other workers, deserve every bit of respect and care. This is what makes the campaign and TV commercial from Idea resonate with all of us. “Rakhi nahi bandhwayi aapne” followed by the “Mera number le lo. Koi problem ho toh bata dena.” makes this ad a classic, one that never gets old.

    Idea's Rakshabandhan Campaign
    Idea’s Rakshabandhan Campaign | Raksha Bandhan Creative ads by Brands

    Tanishq — Miss Karne Laga Hai Na Tu Already?

    This one resonates with a lot of us who seldom show our love towards our sisters, and often indulge in funny banter with them, but when it comes to them parting ways, getting married, or moving on to a new place, we get emotional and already start missing them. This ad captures the true emotion and the wholesome conversation between siblings in a fun and heart-touching way, with the subtle integration of the brand ‘Tanishq’. This is one of the most emotional and creative campaigns on Raksha Bandhan.

    Tanishq Brother Sister TVC | Raksha Bandhan Social Media Campaigns

    Paper Boat | Doodles That Sketch Our Values.

    PaperBoat, the brand that is known for its premium natural beverages and fruit juices, opted for a different route when it showcased the funny anecdotes that are synonymous with the Bhai-Behen jugalbandi. Right from the arguments to the pranks, Paper Boat truly showcases the brand as it is, without putting much focus on marketing integration, which, for all the right reasons, works wonders for them.

    Paper Boat Presents Happy Raksha Bandhan | Rakhi Campaign Ideas

    Asian Paints | First Roommates! 🙂

    There’s a reason why there’s such a high loyalty quotient attached to Asian Paints. What Amul has done with dairy products, Asian Paints has managed to do with the paint industry. Those who think subtle marketing doesn’t sell should definitely opt for a class or two when it comes to building loyalty and putting a point across. What is truly remarkable about Asian Paints, though, is the sheer honesty that it lays upon the messaging, i.e., truly showcasing the bond rather than being loud about its marketing integration.

    Asian Paints ezyCR8 | Raksha Bandhan Marketing Campaigns

    Cadbury Celebrations | My First Rakhi (Peak of Human Emotion)

    Thousands of people’ve lost their limbs and hands to amputation and electrocution or any other calamity like that. The Cadbury Celebrations’ My First Rakhi, a noble initiative by Cadbury, went a step ahead and arranged prosthetic arms with the needed sensors so that these individuals and kids can feel the sense of touch. Our eyes were filled with tears when we wrote this, and you’ll feel the same when you watch the video — a true epitome of human emotion.

    My First Rakhi Cadbury Celebration Rakhi Festival | Raksha Bandhan ad Campaigns

    Amul’s Wishes for Raksha Bandhan | The Maestro at Evoking the Indian Essence.

    Amul is Amul for reasons that you and I have known for years, and still, the love continues to blossom! Perhaps the most popular dairy-based brand in India, it builds upon its reputation of hitting it out of the park with creative campaigns and matches that with a 3-minute long video that showcases the love and care between siblings who are separated by distance barriers, but still the strings of Rakhi keep them closely knit. Truly registering on the emotional aspect, this campaign is Amul’s genius personified without being loud.

    Amul Raksha Bandhan Ad Campaign

    Bombay Shaving Company | Sibling Bonds

    Bombayshavingcompany‬ celebrates Rakhi | Best Rakhi Campaigns

    No matter how irritated or annoyed you are with your sibling, you always know they’re the ones you can always fall back on. This ad by the Bombay Shaving Company makes us all mushy by tugging at all the bittersweet moments siblings go through.

    Tanishq | Sisters By Choice


    Tanishq chose to celebrate an unconventional but special bond in this Rakshabandhan ad: the bond between sisters-in-law. Often misunderstood, the relationship between sisters-in-law, especially in an Indian setting, can be tricky. However, from being each other’s fashion cheerleaders to being each other’s confidants, the relationship between these two is nothing less than a real one.

    Apollo Tyres | Celebrating Care

    Apollo Tyres- Happy Raksha Bandhan 2023

    Sometimes, we find ourselves in situations where strangers become a crucial part of our journeys. It is then we know there are bonds we create along the way that keep fueling the need for human connections. Apollo Tyres celebrates such bonds through their #GoTheDistance ad by depicting the circumstantial bond between a girl in distress and the man who helps her.

    Mankind Pharma | Real Heroes

    Mankind Pharma - Real Heroes Rakshabandhan Campaign
    Mankind Pharma – Real Heroes Rakshabandhan Campaign

    This 2020 ad is a tribute to the #RealHeroes of the pandemic. While COVID-19 grappled India, the medical staff were the only ones not working from home. The ad acknowledges the virtue of service held up by the doctors, and nurses who take took care of us like family.

    Bajaj Allianz Life Insurance | Rishton ki Raksha

    Happy Raksha Bandhan 2020 | #RishtonKiRaksha done toh #LifeGoalsDone | Bajaj Allianz Life

    This ad makes you realize that siblings also become your protectors. That might include giving you reality checks and life lessons, but also shielding you from judgments, and self-doubts. More often than not, we find our siblings relating and empathising with our problems than our parents. Right? Something we should probably be thankful for.

    Ending Note

    Raksha Bandhan is about inculcating hundreds of stories and presenting them with a strong, positive, happy, and pure emotion that’s authentic to the vibe of this beautiful festival. On one hand, it presents a unique opportunity for brands to capitalize and get the best out of the marketing aspects — it also gives them an even ground to showcase and share what they stand for, and what it means to them. People buy emotions. People buy purpose. 

    With Raksha Bandhan, they get all of it and even more. The stories are real, and so is the intention. Happy Raksha Bandhan!

    FAQs

    Why do brands launch special campaigns for Raksha Bandhan?

    Brands use Raksha Bandhan campaigns to emotionally connect with audiences, highlight familial bonds, and boost festive season sales through relatable storytelling.

    What are some common themes in Raksha Bandhan campaigns?

    Themes often include sibling love, long-distance relationships, nostalgia, protection, inclusivity (e.g., chosen siblings), and celebrating unsung heroes.

    Which brands have created the most memorable Raksha Bandhan campaigns?

    Brands like Cadbury Celebrations, CaratLane, Amazon, Tanishq, Paper Boat, and Amul have stood out with heart-touching and creative Rakhi campaigns.

  • How are Brands Marketing Their Products on Raksha Bandhan 2024?

    Gifts never fail to delight us—well, almost every one of us! Unpacking our presents while being thrilled is a feeling that we simply long for and that is bound to get our dopamines racing beyond measure. Gifts are traditionally exchanged in a wide variety of cultures on a range of festivals and other occasions among people of different religions and ethnic groups. These presents were generally bought from gift shops earlier, but with the advent of digitalization, things have taken a slight turn for the better.

    Gift shops have gone digital with their exhaustive range of gift products in a mix of categories. They are affordable and available to everyone, delivered right to their doorsteps.

    Raksha Bandhan is one of the popular occasions that symbolizes the unbreakable bond between brothers and sisters, with roots deep into the Hindu tradition. Furthermore, it is one such festival where gifts are mandatory. This is the reason why gift shops have always appeared to be crowded, with both men and women queuing up to buy presents for their brothers and sisters.

    Nowadays, the process remains similar, except for one change – gifts are often bought online. This shift has led to increased competition among startups. Their efforts to market their gift products have transformed into an exciting and diverse platform for new entrepreneurs, marketing enthusiasts, and others.

    With Raksha Bandhan ahead, brands cannot afford to pause their marketing efforts. In this article, we have put together a list of various brands and how they are marketing their products on Raksha Bandhan 2024.

    Sirona Hygiene

    Name Sirona Hygiene
    Headquarters New Delhi, Delhi NCR
    Industry Personal Care and Wellness
    Founder Deep Bajaj
    Website thesirona.com

    Sirona Hygiene - Startups Marketing During Raksha Bandhan
    Sirona Hygiene Impower Pepper Spray

    Sirona, an award-winning brand, is breaking taboos in the feminine hygiene industry by introducing unique products that address unsolved period, intimate, and toilet hygiene issues that women confront from puberty to menopause. Sirona also offers some ‘India’s first’ innovative products like Period Pain Relief Patch for period pain, PeeBuddy Urination Funnel, Rash-free Black Pads, Menstrual Cup Steriliser kits, among other unique products. Sirona products are Toxic-Free, Allergy-Fee, Cruelty-Free, Vegan, and are Made Safe Australia Certified.

    This Raksha Bandhan, Sirona invites everyone to step beyond traditional gifts and focus on meaningful gestures that ensure the safety and well-being of their loved ones. By gifting the Impower Pepper Spray, you not only express your love but also take a proactive step towards their protection.

    Sirona, India’s leading feminine hygiene brand (part of the Good Glamm Group), has launched a powerful new Raksha Bandhan campaign featuring the Impower Self Defence Pepper Spray. Shining a spotlight on the stark safety divide between men and women, Sirona’s latest Rakhi campaign highlights this disparity. It encourages everyone to take active steps in protecting their loved ones by empowering them with the Impower Self-Defence Pepper Spray. While men often feel relaxed and secure in daily situations like walking at night or taking a cab, women navigate a world where vigilance is an unavoidable reality.

    The campaign video highlights just that and has already garnered over 1 million views, resonating with audiences across the nation, and reflecting on Sirona’s ongoing commitment to addressing the unique challenges women face and providing practical solutions to enhance their safety.


    Rakhi Products: Impower Pepper Spray is a non-lethal self-defence tool designed to bridge this safety gap. It provides women with a device that can be used in unfortunate circumstances where they may need to protect themselves. The spray causes a severe burning sensation in the eyes, excessive tearing, breathing difficulty, extreme coughing, and a runny nose for about 45 minutes, giving women enough time to escape danger.

    Special Offer: MRP INR 350, discounted price INR 164

    KLF Nirmal

    Name KLF Nirmal Pvt. Ltd.
    Headquarters Thrissur, Kerala
    Industry Food & Beverages
    Founder George John, Business Head, KLF Nirmal Pvt. Ltd.
    Website klfnirmal.com

    KLF Nirmal - Startups Marketing During Raksha Bandhan
    KLF Nirmal Coconut Oil

    KLF Nirmal Pvt. Ltd. is a leading brand, offering high-quality coconut-related products. As Raksha Bandhan approaches, KLF Nirmal has curated a special range of gifting options that resonate with the essence of this cherished festival. The focus is on promoting health and wellness, providing siblings with the perfect gift that symbolises care and love.

    For Raksha Bandhan, KLF Nirmal is leveraging social media platforms to highlight its unique product offerings. The brand is focusing on storytelling that connects with the festival’s spirit, emphasising the significance of health-conscious gifts. Additionally, they are engaging customers through interactive posts and exclusive online offers.

    Rakhi Gifting Products: Key Raksha Bandhan gifting products include the Nirmal VCO (Virgin Coconut Oil) and Nirmal Cold-Pressed Coconut Oil, both known for their purity and health benefits.

    Special Offer: KLF Nirmal is providing a limited-time discount on their Raksha Bandhan gift hampers, ensuring that siblings can share the joy of giving with premium, health-oriented products.


    Top Raksha Bandhan Ad Campaigns
    The bond between brothers and sisters has been beautifully captured by some of the timeless Raksha Bandhan campaigns. Here are some of the best Rakhi ad campaigns.


    DRK Jewels

    Name DRK Jewels
    Industry Fine Jewelry
    Founder Late Shri Dhani Ram Khanna
    Website drkjewels.com
    DRK Jewels - Brands Marketing on Raksha Bandhan
    DRK Jewels Temple Jewelry Inspired by Lord Ganesha 

    DRK Jewels was started as a traditional heirloom brand in 1955. With the passing of the years and the 2nd and 3rd generations managing the business, there have been a lot of changes in the brand. In today’s times, DRK Jewels cater to the urban and chic Indian who understands jewelry and has a refined taste. A lot of the population today is working, and they like to wear jewelry that is contemporary and can complete the day’s look. During festivals, the focus is mainly on mid-size ticket items, which include bracelets, rings, and chains that can be worn on a daily basis.

    At DRK Jewels, they firmly believe that there is nothing better than word-of-mouth publicity. While this has been one of their strongest weapons, they also promote their gifting range on different social media platforms. These platforms are a big hit in today’s day and age and also help in creating a good recall for the brand. They also run festive offers on making charges, exchanging old jewelry for new, etc.

    Rakhi Gifting Products: Some of the brand’s key gifting products have been their best sellers and have been much appreciated by the clients. They define the success story. Some of DRK Jewels’ key gifting items are:

    1. Filigree earrings inspired by Persian architecture have been one of the most sought-after products from DRK Jewels. Immaculate craftsmanship and detailed design have been its strongest USPs. This piece is the perfect gift for any occasion.
    2. Ruby emerald pearl and diamond bracelet cum choker—surrounded by excellent craftsmanship and creativity, this piece is one of the best products by DRK Jewels.
    3. Temple jewelry inspired by Lord Ganesha with the finest intricate work, all handcrafted, is one of the finest pieces by DRK Jewels.

    Special Offers: For first-time buyers, DRK Jewels is offering a 15 percent discount on Diamond and Polki jewelry.

    Sugandh Lok

    Name Sugandh Lok
    Headquarters Bengaluru
    Industry FMCG
    Founder Sapthagiri S Boggaram
    Website sugandhlok.com
    Sugandh Lok Gift Sets - Startups Marketing Products on Raksha Bandhan
    Sugandh Lok Gift Sets

    Sugandh Lok is a new luxury agarbathi brand from the house of Sarathi International. With a 75-year legacy of ethically made, high-quality agarbathies, Sarathi has been the choice of global connoisseurs in over 43 countries. To offer the Indian consumer even more value, Sugandh Lok offers agarbathies of the same globally preferred quality and purity from the source. Their experience center and website help you take home Sugandh Lok products directly from their immaculate facilities in Bengaluru.

    Raksha Bandhan is a special time of the year that celebrates the beautiful bond between brothers and sisters. The brand has a beautiful collection of gift sets and Signature collections exclusively curated to be mementos during special celebrations like Raksha Bandhan.

    Rakhi Gifting Products:

    Signature Collection: Sugandh Lok’s Signature Collection is the epitome of luxury agarbathis that will transport you to a world of indulgence and tranquility. Every stick is a work of art, crafted by master perfumers, and boasts a 75-year-old formulation with organic ingredients that ensures high fragrance retention. Experience the richness of natural herbs and spices, blending into a perfect harmony and create truly exceptional fragrances. (Price: Rs. 700, discount: 15%)

    Gift sets: Celebrate with naturally divine fragrances!
    Make celebrations memorable for friends, family, and yourself with our exclusive collection of agarbathi gift sets. Each hamper contains an assortment of handcrafted luxury agarbathies with both traditional and modern fragrances, as well as Sugandh Lok’s unique blends. With a Sugandh Lok hamper, you’re gifting divinity and purity to your loved ones. (Price range: INR 300 to INR 2,700; discount: 15%)

    Special Offer: The brand is offering a flat 15% off on gift sets and signature collections.

    GIVA

    Name GIVA
    Headquarters Bengaluru
    Industry Retail Luxury Goods and Jewelry
    Founder Ishendra Agarwal, Nikita Prasad, Sachin Shetty
    Website giva.co
    GIVA Rakhi - Startups Marketing During Raksha Bandhan
    GIVA Rakhi

    GIVA, being an affordable premium jewelry startup, is witnessing a paradigm shift in consumer behavior related to the gifting culture, with people exploring options like silver rakhis that can be cherished for a longer time. The maximum demand is for products like sets, pendants, and rings around Rs 1,500, where affordability and the premium feel of the product drive the demand.

    On Raksha Bandhan, GIVA’s silver rakhi came with a designer box of roli chawal and a rakhi wish card for the brothers. It introduced traditional rakhi designs as well as some quirky designs in silver. The affordable price range and ease of sending rakhi online helped it gain customers from all parts of the country.

    The marketing activities mainly focused on establishing silver rakhi and silver jewelry gifts as an alternative to traditional rakhis and gifts. The brand created short videos that ran on its Instagram channel, YouTube, Facebook, etc. It also leveraged OTT platforms leading to an increase in reach in tier 2 and tier 3 cities as well.


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    GoPaisa

    Name GoPaisa
    Headquarters Noida
    Industry Coupon & Cashback
    Founder Ankita Jain, Aman Jain
    Website gopaisa.com
    GoPaisa Raksha Bandhan Offers
    GoPaisa Raksha Bandhan Offers

    GoPaisa is a new-age business model in the cashback domain that offers cashback and coupons on a wide array of products and services, spanning travel, lifestyle, apparel, electronics, and more. Its major target audience is served through the digital space.

    As Raksha Bandhan approaches, GoPaisa presents a spectrum of Rakhi sales and exclusive offers for you to explore. Benefit from exceptional discounts of up to 80% on renowned platforms such as Amazon, Flipkart, Myntra, IGP, Cadbury Gifting, and more. Discover unique deals on gifts, rakhis for brothers, chocolates, and other categories. Additionally, elevate your savings with GoPaisa’s cashback option on every purchase.

    Conclusion

    Marketing has become more interesting with each passing day, but what it really aims at is driving convincing sales through it. The marketing strategies of these startups, specifically tailored for Raksha Bandhan, are creatively innovative and gripping, which is bound to hook people in during this festive season. We hope they turn out to be successful in their own specific ventures and contribute to the celebratory spirit of Rakhi with their unique approaches.

    Happy Raksha Bandhan 2024!


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