Navratri is popularly known as the nine nights of celebration, worship, and playing garba. Every year, this festival brings a lot of people together in joy, tradition, and cultural pride. In 2025, several brands have also stepped into the festive mode with different Navratri advertising ideas to attract audiences in unique ways.
This roundup showcases how various brands are incorporating the spirit of Navratri into their campaigns; integrating culture, creativity, and connection to leave a festive impression on their audiences. Some brands share devotional posts about the story of the festival and Goddess Durga, while others engage audiences with fun contests like guessing the number of Navratri days or swapping traditional recipes.
To add to the excitement, brands also roll out special offers and discounts, often on festive products such as books, music, movies, and even lifestyle items. These campaigns not only celebrate the cultural essence of Navratri but also help brands build a closer bond with their audiences while showcasing their products in a meaningful way. Let us take a look at how these powerful brands have creatively captured the essence of Navratri, utilizing compelling narratives and humor in the best Navratri Ad Campaigns 2025.
List of Navratri Ad Campaigns That Stole the Spotlight
Get ready to glow this Navratri! Myntra Beauty has everything you need, from a flawless base to the perfect festive pop of colour, so you can shine while twirling through garba nights and celebrations.
Plus, don’t miss out on up to 60% off on your favourite beauty brands, starting 20th September. It’s the perfect time to grab all your festive makeup and skincare essentials without breaking the bank.
The wait is over! Inspired by the strength and grace of Maa Durga, Senco Gold & Diamonds returns this festive season with the Aparupa collection. This collection beautifully blends heritage craftsmanship with modern design, offering jewellery that’s perfect for festive gatherings, garba nights, or gifting. Each piece allows you to dress, dazzle, and celebrate the season with confidence, elegance, and unmatched splendour.
This Ashtami, Tata CLiQ Fashion reminds us that festivals are about coming together, making memories, and celebrating with a smile. With the tagline “When tradition shines bright, it is truly Amar Pujo, Amar CLiQ”, the brand beautifully blends cultural reverence with the excitement of festive shopping. To make the experience even more special, Tata CLiQ is offering Flat 15% off with code TRINA15, encouraging customers to celebrate in style within their preferred budget.
Shoppers Stop brings maximum festive flair this season, turning every Pujo celebration into a style statement. From playful giggles to show-stopping festive looks, shoppers can explore over 500 premium brands to add sparkle to their celebrations.
Whether you prefer shopping in-store or via the app, Shoppers Stop makes it easy to find the perfect outfits, accessories, and festive essentials for family gatherings, garba nights, and Pujo festivities.
The sound of Agamoni signals the start of celebration, and this Navratri, it’s all about draping yourself in sparkle and joy. With festive outfits and accessories that capture the spirit of the season, shoppers can add elegance and fun to every garba night or family gathering. Moreover, to make the celebrations even brighter, the brand offers 15% off your next order with code CELEBRATE15, making it easy to shine without splurging.
When it comes to celebrating Navratri, it’s all about PALMONAS. The brand brings elegance, joy, and a touch of luxury to every festive moment. With their festive tagline, #FestiveShineWithPalmonas, the brand perfectly captures the spirit of the season, making jewellery not just an accessory but a way to celebrate every joyous moment with style and confidence.
This Navratri, Purplle is making beauty affordable and fun with their festive haul. From skincare and haircare to full-face festive makeup, everything you need to glow during the nine nights is just a click away.
The campaign highlights 9 amazing deals across price points, INR 49, INR 59, INR 69, INR 79, INR 89, and bigger savings at INR 99, INR 199, and INR 299 stores. On top of that, shoppers can enjoy up to 75% off on popular beauty brands, making it the perfect time to stock up without breaking the bank.
Flipkart’s Big Billion Days 2025 campaign comes alive with a quirky and magical twist, showing how even the simplest purchases, like a phone, a phone cover, or a dress, can transform your life. The ad is styled as a modern fairy tale, featuring a star-studded cast with familiar faces and surprise cameos, keeping audiences hooked from the first frame to the last.
The tagline “Kuch Bhi Ho Sakta Hai” shows the true spirit of Big Billion Days, full of surprises and unbeatable deals. From mega discounts on smartphones and fashion to surprise offers across categories, Flipkart positions its sale not just as a shopping event but as an experience of wonder and excitement.
Amazon India is building excitement this festive season with the much-awaited Great Indian Festival, starting 23rd September. The teaser campaign, “Tyohaar Nayi Khushiyon Ka,” encourages customers to add their favourites to the cart now and be ready to grab the best deals once the sale goes live.
The brand is rolling out massive offers, with 50–80% off on fashion and beauty brands and up to 80% off on kitchen and home products, plus an extra 10% cashback, ensuring that shoppers step into the festivities in style.
This Durga Puja, BIBA invites everyone to embrace the divine and celebrate in style with its signature festive reds. The collection combines traditional charm with contemporary flair, offering outfits that are perfect for puja rituals, family gatherings, and garba nights.
Shoppers can explore the festive collection to pick their favourites and make every moment of the celebration vibrant and memorable. With stores ready to welcome customers, BIBA ensures that the joy of Durga Puja is just a visit away.
Conclusion
Navratri campaigns in 2025 showed that the best marketing is about more than sales; it’s about celebrating culture and creating real connections. The brands that stood out were the ones that blended festive emotions with creativity, leaving a mark long after the celebrations ended. From heartfelt storytelling to irresistible festive offers, each campaign proved that when tradition meets innovation, audiences don’t just notice, they remember. And in a season built on joy and togetherness, that lasting connection is the real win for any brand.
Which brands launched the best Navratri campaigns?
Top brands like Myntra Beauty, Senco Gold & Diamonds, Tata CLiQ, Shoppers Stop, GIVA, Palmonas, Purplle, Flipkart, Amazon, and BIBA stole the spotlight with their innovative Navratri ad campaigns.
What were some major festive sales during Navratri?
Flipkart Big Billion Days and Amazon Great Indian Festival were the biggest festive sales. Flipkart promoted “Kuch Bhi Ho Sakta Hai” with magical storytelling, while Amazon highlighted “Tyohaar Nayi Khushiyon Ka” with 50–80% discounts across categories.
Starting from clothes to medicines, everything is within our reach with just a few clicks now in the digital era that we are living in. The same goes for skincare and haircare products, cosmetics, and fragrances.
The skincare, haircare, cosmetics, beauty products, and the markets for all of them are growing at breakneck speeds. Thus, more and more companies are diving into the beauty industry with their unique offerings. Purplle is one such example of an e-commerce beauty brand that is growing in its unique way to compete with the bigger players in the industry.
Founded in 2011 and headquartered in Mumbai, Maharashtra, Purplle is an Indian multi-brand beauty retailer selling cosmetic and wellness products.
With the help of its online store and an ever-growing list of cosmetics, fragrances, skin, and hair care products, Purplle is fast becoming a favorite. It gives an online space to beauty and wellness needs that showcase beauty brands and products. Purplle aims to take the shopping experience to a different level.
Here we bring you the success story of Purplle, where you can learn about Founders of Purplle, company’s Mission and Vision, Business Model, Competitors, Shareholding, Challenges Faced, Future Plans, and more.
Purplle is an operator of an online beauty shopping store created to buy skincare products based on people’s hair and skin type and other personal choices.
It is an online portal with a large collection of cosmetics, skincare, haircare & fragrances. It showcases some of the best products from the leading brands in the world at the best prices. Purplle Cosmetics aims to take the users’ shopping experience to a completely different level by enabling the consumers to have a personalized shopping experience taking skin and hair type into account. They also have a brilliant customer service department that can be accessed via their customer care number.
In 2025, India’s cosmetics market is expected to generate US$6.90 billion in revenue. according to a Statista report analysis. From 2024 to 2028, the industry is likely to increase at an estimated annual rate of 2.86%.
Purplle – Founders and Team
Manish Taneja (Co-Founder, CEO, and Managing Director), Rahul Dash (Co-Founder), and Suyash Katyayani (Co-Founder and CTO) are the founders and owners of Purplle. They founded Purplle in 2011.
Manish Taneja
Manish Taneja – Co-Founder, CEO and Managing Director, Purplle.com
Manish is an IIT Delhi alumni, who completed his Bachelor’s and Master’s in Electrical Engineering from IIT Delhi. Taneja then went to the CFA Institute, where he completed Level 3, Finance. The Co-Founder, CEO, and Managing Director of Purplle started as an Intern at Ittiam Systems.
He then worked as an Analyst at Lehman Brothers; an Analyst and Associate at Avendus Capital, and eventually as an Analyst – Private Equity at Fidelity Growth Partners India. Manish Taneja finally decided to found his beauty firm, Purplle. Manish Taneja was a second-time entrepreneur when he started Purplle.
Rahul Dash
Rahul Dash – Co-Founder, Purplle.com
Rahul Dash is the Co-Founder of Purplle, who previously worked as a Senior Manager – Strategy and Business Development at the Tata Power Company. Furthermore, he was also appointed as a TAS Manager at Tata Chemicals Ltd after serving as a TAS Manager at Tata Advanced Systems Ltd. and Tata Motors.
Rahul was a Mechanical Engineering student at IIT Kharagpur, who completed his Bachelor’s degree from IIT Kharagpur. Dash then went on to obtain a PGDM in General Management from IIM Ahmedabad.
Suyash Katyayani
Suyash Katyayani – Co-Founder and CTO, Purplle
Suyani is known as the Co-Founder and CTO of the brand. Katyayani had been a student of DPS Bhilai and is also an alumnus of IIT Kharagpur, where he completed his BTech in Chemical Engineering. Suyash had earlier co-founded VidyaCenter, which makes Purplle his second attempt at entrepreneurship. Katyayani started his career as a Software Engineer at OnMobile.
Purplle, founded as a strategic move into the beauty segment, initially contemplated furniture and fashion but chose the latter due to lower initial investment requirements. Purplle was formed as a strategic move into the beauty category. Purplle began with small savings, and after the first month, sales took up. From then on, the company had extraordinary growth up until 2015.
After five years, Purplle realized that they needed to evolve and took advantage of their data stack, using the acquired insights into consumer behavior as their USP. Purplle went beyond online shopping in 2017 and established its first physical location in Mumbai. The store provides customized product recommendations based on customer preferences and makes use of cutting-edge technology to improve the overall customer experience.
Purplle, which specializes in skincare, makeup, haircare, body care, and beauty appliances from more than Indian and foreign companies, is always coming up with new ideas. It also expanded its services to include salon scheduling.
Purplle – Mission and Vision
Purplle’s mission: “Purplle gives an online space to your beauty and wellness needs. We showcase some of the best products from the leading brands in the world. It aims to take your shopping experience to a completely different level. We know shopping infuses an incomparable high.”
The vision of the Purplle company is to grow as one of the most popular brands in the cosmetics and beauty industry as an online retailer.
Purplle – Name, Tagline, and Logo
Purplle Logo and Tagline
The Purplle logo is in purple, signifying the name and the taste of modern women. The company offers cosmetics, fragrances, skin, and hair care products at the best available prices and, thereby, is loved by women and girls all around.
Purplle has selected its tagline to be India’s #1 Beauty Destination.
Purplle – Business Model
Purplle is a direct-to-consumer (D2C), retailer of beauty items, with a focus on a broad selection of cosmetics available via its eCommerce website and app. Purplle has entered the private label market by launching its in-house brand, StayQuirky, in addition to selling goods from other brands.
In addition to increasing its brand visibility, this enables Purplle to provide its clients with special products. Additionally, Purplle leverages technology to offer services like virtual try-ons and product recommendations, all while focusing on delivering a smooth and customized shopping experience.
Purplle – Revenue Model
Purplle generates revenue from different resources:
Purplle generates income from fees and commissions: Fees charged to sellers for listing their products in the marketplace and commissions on products sold on the platform.
Advertising on the app and website: Brands and companies wishing to reach Purplle’s client base purchase advertising space on the app and website, which accounts for a sizeable amount of Purplle’s earnings.
Partnerships and commission-based services: Purplle further diversifies its revenue streams by partnering with beauty brands and charging for commission-based services like salon reservations.
Purplle – ESOPs
Purplle expanded its ESOP pool size, making it worth $40 million as of May 13, 2022. The Purplle board has passed the resolution for the expansion of its existing ESOP pool to include 6,806 ESOP options, where each option will be converted into equity shares, as per the regulatory filings of the company with the Registrar of Companies.
With this expansion of the Purplle ESOP pool, the company joins the list of other Indian companies, including Pine Labs, Ather Energy, Ecom Express, Ninjacart, LEAP, and more.
Purplle – Challenges Faced
As Purplle went through many stages in its business cycle, it faced many challenges in growing its business and establishing itself as one of India’s top skincare and makeup brands. It was difficult for Purplle to maintain its leadership position in the business because of the fierce competition in the market and the influx of several companies into the e-commerce area. Furthermore, in the face of growing competition, it was critical to establish distinction and brand identification, even though this presented substantial challenges.
Despite the market saturation, gaining new customers still required large marketing and promotional budgets. The obstacles Purplle experienced in its pursuit of expansion and success in the cosmetics and skincare industry were further compounded by the need to adjust to changing trends and consumer preferences, ensure operational efficiency, and navigate regulatory compliance.
Purplle has raised a total of $476.1 million in 19 funding rounds to date with their latest round in October 2024. In this round, Purplle raised ₹10 billion at ($120 million) a $1.25 billion valuation and the lead investor was Abu Dhabi Investment Authority (ADIA).
Purplle is currently funded by around 21 investors.
Date
Round
Amount
Lead Investors
October, 2024
Series F
INR 1500
Abu Dhabi Investment Authority, Premji Invest
June 12, 2024
Secondary Market
–
–
June 12, 2024
Private Equity Round
$120 million
Abu Dhabi Investment Authority
Oct 4, 2023
Secondary Market
–
Ranjan Pai
May 24, 2023
Secondary Market
–
Abu Dhabi Investment Authority
May 24, 2023
Series E
–
Abu Dhabi Investment Authority
June 9, 2022
Series D
$33 million
Paramark Ventures, Blume Ventures, PremjiInvest, Kedaara and more
January 17, 2022
Series D
$34 million
Faces Investment Holdings
November 18, 2021
Series D
$60 million
PremjiInvest
October 29, 2021
Series D
$75 million
Kedaara Capital
Mar 22, 2021
Series D
$45 million
Sequoia Capital India, Verlinvest
Nov 23, 2020
Venture Round
$1 million
Spring Marketing Capital
Jan 13, 2020
Series C
$8 million
Verlinvest
Dec 12, 2019
Series C
$30 million
Goldman Sachs
Jun 20, 2018
Venture Round
$2.33 million
–
Dec 15, 2017
Series C
$459K
Mountain Pine Capital, Suncoast Investments
Jul 11, 2016
Series B
$6 million
JSW Ventures
Jan 5, 2015
Venture Round
–
IvyCap Ventures
May 2, 2014
Angel Round
$541.2K
–
Aug 26, 2013
Series A
–
–
Purplle – Shareholding
Purplle’s shareholding pattern as of September 2024, sourced from Tracxn:
Purplle Shareholders
Percentage
Manish Taneja
7.6%
Rahul Dash
5.5%
Suyash Katyayani
2.5%
Verlinvest
12.3%
Premji Invest
9.6%
Goldman Sachs
9.2%
Kedaara
8.6%
ADIA
5.0%
Sequoia Capital
8.5%
Blume Ventures
4.8%
IvyCap Ventures
2.5%
Angel
6.2%
ESOP Pool
10.4%
Others
7.3%
Purplle Shareholders
Purplle – Acquisitions
Purplle acquired FACES CANADA on December 18, 2021. This is the first major acquisition of the Mumbai-based beauty products marketplace. After the acquisition, the latter is to operate independently and expand its portfolio.
Purplle – Partnerships
Nisara Beauty
Luxury perfume brand Nisara is expanding offline by partnering with Purplle stores across India. The brand will now be available in 16 stores nationwide.
Purplle – Growth
Purplle growth highlights are:
It has 1,000+ listed brands as of March 2024
It has 60,000+ products as of March 2024
It has 7 million+ monthly active users as of March 2024
The company has 8 exclusive stores
Purplle has 6,000+ offline touchpoints
Purplle – Financials
Over the past few years, Purplle has demonstrated substantial growth in revenue while effectively narrowing its losses.
Particulars
FY24
FY23
FY22
FY21
FY20
Revenue
INR 680 crore
INR 475 crore
INR 220 crore
INR 128 crore
INR 91 crore
Expenses
INR 850 crore
INR 738 crore
INR 431 crore
INR 191 crore
INR 123 crore
Profit/Loss
INR -124 crore
INR -230 crore
INR -204 crore
INR -52 crore
INR -24 crore
Purplle Financials
In FY23, Purplle reported operating revenue of INR 475 crore, which saw an increase to INR 680 crore in FY24. But that came alongside a stark increase in Total Expenses, the company had total expenses of INR 850 crore in FY24, up from INR 738 crore in FY23. However, the company recorded a loss of INR 230 crore in FY23, which decreased to INR 124 crore in FY24.
Purplle Revenue
Revenue Breakdown
FY24
FY23
Total Revenue
INR 725 crore
INR 509 crore
Revenue from Operations
INR 680 crore
INR 475 crore
Other Income
INR 45 crore
INR 34 crore
Purplle’s revenue from operations grew by 43% from INR 475 crore in FY23 to INR 680 crore in FY24.
Purplle Profit/Loss
Profit/Loss Metrics
FY24
FY23
Net Profit/Loss
INR -124 crore
INR -230 crore
Purplle reduced its losses by 46% in FY24 compared to FY23.
Purplle Expenses
Expense Breakdown
FY24
FY23
Total Expenses
INR 850 crore
INR 738 crore
Employee Benefit Expenses
INR 191 crore
INR 170 crore
Purchase of Stock-in-Trade
INR 124 crore
INR 102 crore
Other Expenses
INR 501 crore
INR 453 crore
Total expenses increased by 15% in FY24, mainly due to higher employee benefits and stock-in-trade purchases.
Quick Summary:
Revenue Growth: Purplle’s revenue grew by 42% in FY24, reaching INR 725 crore (from INR 509 crore in FY23).
Loss Reduction: Net loss reduced by 46%, improving from INR 230 crore to INR 124 crore.
Expense Management: Total expenses rose by 15%, with key increases in employee benefits and stock-in-trade purchases.
EBITDA
Purplle Financials
FY23
FY24
Expense/Rupee of ops revenue
INR 1.55
INR 1.25
ROCE
-18%
-9.8%
EBITDA Margin
-39%
-12%
These financial trends highlight Purplle’s strong revenue growth and effective cost management, setting a path towards profitability.
Purplle – Advertisements and Social Media Campaigns
#Har Indian Ka Beauty Destination Campaign
#Har Indian Ka Beauty Destination
The campaign, which features brand spokesperson Sara Ali Khan, aims to inspire women to discover their unique beauty needs. The advertisement emphasizes the idea that Purplle offers beauty products to suit every Indian’s needs.
Purplle plans to tap the public markets between the second half of next year and early 2026, CEO Manish Taneja said in an interview.
With this financing of $120 million aided by AIDA in June 2024, Purplle will be able to grow its product line, scale operations, and solidify its place in the skincare and cosmetics industry, all while facilitating the exit of its original investors.
FAQs
Is Purplle an Indian company?
Yes, Purplle is an Indian company.
What is Purplle?
Purplle isan online store that sells cosmetics, fragrances, skin, and haircare products.
Who is the CEO of Purplle?
Manish Taneja is the CEO of Purplle.
Are products on Purplle genuine?
Purplle claims that it has products, which are 100% genuine.
Who is Purplle cosmetics owner?
Purplle is founded by Manish Taneja and Rahul Dash.
Is Purplle a unicorn Indian company?
Yes, Purplle has turned into a unicorn Indian company by raising $33 mn via its extended Series D round that came in on June 9, 2022.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Vanity Wagon.
The love for organic beauty and personal care products is increasing in India. With people becoming aware of the long-term damage that chemical-containing beauty products can cause, the demand for organic and natural products is increasing like never before. This has instigated the emergence of many organic and natural care brands that claim to be chemical-free.
In the presence of too many choices, it has become tough for consumers to choose genuine products. To solve this confusion and to ensure that the consumers choose only genuine organic beauty and personal care products, Vanity Wagon was started. The vanitywagon.in picks and collects just the best organic beauty wagon and personal care products for you.
The vanitywagon.in is a Gurugram-based startup founded in the year 2018. It is a one-stop platform to buy genuine organic beauty products for beauty and personal care. Vanity Wagon offers the products included in the platform that are toxin-free, harmful chemical-free, cruelty-free, and completely safe.
Our belief is to create a shopping experience that is not only par satisfaction but also through an informed choice. We impart a large amount of information on our products and also on the general adoption of organic products in one’s life. We want to grow as a platform that is informative, trustworthy, and fun.
What is Vanity Wagon?
Vanity Wagon app is India’s First Natural Beauty Market with its headquarters in Gurugram. It offers all categories of products like Bath and body, skin-care, hair-care, makeup, men’s care, mom and baby care, beauty products, wellness products, and gifting options. The best part is that all the products available in Vanity Wagon are organic and natural.
According to some Vanity Wagon reviews has also established itself as an informative platform, where they share detailed information about various beauty products, beauty advice from experts, and the various benefits of switching to organic products.
One of the experiments that we did was with our own forum wherein we interact with individuals daily and not only reply to their queries but also post some legitimate–core information on organics and the natural personal care industry. The forum started as a pilot project but with the response, we realized how many information gaps existed in the market and decided to take it on as a long-term project.
Vanity Wagon – Organic / Online Beauty Industry in India
According to Red Seer Consulting, the Indian online beauty market is currently pegged at $150 million. The market size is growing 10 times per year and is expected to reach $1.6 billion by 2025. The Vanity Wagon tracking and interface are easy to use on both the website and app.
The market size of organic beauty wagon products is currently $42 million. The global market value for natural cosmetics and beauty products is expected to make shift from 30 billion dollars in 2021 to 50.5 billion dollars by 2027. Vanity Wagon believes in sustainable beauty and stands firm in its mission to educate the audience and deliver what’s best for them in the long run.
Vanity Wagon – Founders & Team
Naina Ruhail, Prateek Ruhail & Sahil Shrestha
Vanity Wagon’s founders are Naina Ruhail, Prateek Ruhail, and Sahil Shrestha.
Naina Ruhail is an established media influencer and professional make-up artist in India. She completed her MBA in 2012 and then went on to specialize in beauty & skincare with her education at the London School of Styling and the London School of Makeup. She has 7 years of professional experience in marketing and brand building.
Prateek Ruhail is an MBA from the University of Oxford with a Dean’s Commendation Award. He has 3 years of Project Finance (Legal) and 4 years of Business Management experience. His area of expertise is business strategy and core management. He also has led mega infrastructure project financings, thereby understanding the nuances of financial management in India.
Sahil Shrestha has an educational qualification in management and technology. Post completion of his MBA in 2012 he went on to work in different facets of operations. He is one of the main Vanity Wagon founders, as he leads the operational vertical, bringing the best of his experiences onboard.
The idea was thought of by Naina post her stint in London, UK. The market research and study showed tremendous industry growth and also a promise for a brand like Vanity Wagon to create a niche space for itself.
That being said Prateek and Naina went on to initiate the set-up of Vanity Wagon India when Sahil Shrestha (the operational team leader) jumped in and went on to complete the founding team.
Vanity Wagon – Name & Logo
Vanity Wagon Logo
The team wanted the startup name to focus on two strong points – ‘An Indian woman’s beauty box’ and ‘pan India coverage’. The initial names were around beauty and organic and natural. Several names came up, however, nothing was strong enough to focus on our two strong points – ‘An Indian woman’s beauty box’ and ‘pan India coverage’.
The Vanity Wagon logo and name are based on a beauty box that holds a Woman’s care needs and we want to build the whole personal care space of a Woman’s life with organic–natural products. Hence came the idea of the Vanity Wagon website.
Most often women in India would refer to their beauty arsenal by the term Vanity Kit. Further, the Wagon symbolizes the team traveling from household to household, city to city, and reaching every nook and corner of India, while servicing the personal care needs of an individual.
The idea was taking form while Naina was learning beauty & skincare at the London School of styling and London School of Makeup. She noticed that in the UK shopping for organic and natural beauty care products was easy, as dedicated platforms were offering just organic and natural beauty and personal care products. However, in India the beauty and personal care market is fragmented.
Besides, the market research and study showed tremendous industry growth and also a promise for a brand like Vanity Wagon India, to create a niche space for itself. The idea was validated when the first stage of research was conducted about the beauty market in India.
The organic beauty market with the fast growth of over 52% proved that the consumers of India were making the switch and a marketplace like Vanity Wagon would just make it easier.
With the idea in place, the question in mind was how to go about launching the market, which brands to keep initially, which products and categories to target, and what consumer base to work on.
With several social surveys, A&B testing, and market research the team went on to finalize all these and a point to start from. Assembling the tech team, the base work for the portal – tech, design, graphics, was put in place and the idea was executed with a turnaround time of 4 months.
The launch of the Vanity Wagon website was led across all metro cities in India simultaneously with all the buzz that could be created. With a launch event for the media, blogger collaborations, and social media launch strategy in place, Vanity Wagon went live for India in 1 go and started servicing over 10000 pin codes on Day 1.
Vanity Wagon – Business Model
Vanity Wagon’s business model works on an upfront discount – inventory-driven model. There are many ways that you can avail Vanity wagon coupon code and offers.
Vanity Wagon – User Acquisition
Vanity Wagon Homepage
The first 10 customers came in very early for Vanity Wagon. With a pre-launch plan in place, the company gathered tremendous traction before it went live and the first 10 customers were acquired fairly quickly (in 2 days).
Vanity Wagon heavily relies on customer-centric promotions. It uses social media platforms and also paid and owned media to reach out to the target audience. As said by Prateek, owned media is working remarkably well for Vanity Wagon India.
One of the first campaigns we did worked well for us, owing to the team’s approach to it and the concept – ‘What Organic Means to You’. We did this campaign with bloggers, a few household women, and the real users out there. The idea was to understand what we need to do to make organics popular and the whole campaign was really helpful. With over 100 ideas on what organics can mean we knew which notes to hit and doing so earned great success in the short term post the campaign.
Vanity Wagon – Growth
Vanity Wagon operates out of Gurugram (Corporate Office) and warehouses at present in Delhi With revenue growth of 100% month on month, the company is destined for great success in the long term.
Starting with a limited brand base, it now boasts over 151 brands including some top players in Natural Beauty such as MyGlamm, Ruby’s Organics, Indulge Essentials, Raw Nature, and Biotique.
The User-base continues to grow steadily at 50-70% month on month and is driven by multiple sources online and offline Vanity Wagon works closely with every customer and runs to create a communal feeling wherein every user freely converses with our experts and benefits in every possible way even if there is no transaction involved.
Vanity Wagon – Funding & Investors
Vanity Wagon funding is bootstrapped and is working towards raising early-stage investment in FY 19-20. The shareholders at present are the founding members.
The cash flow for the vanitywagon.in funding has been fairly consistent with great support from our family and friends too. We have managed to create the right buzz in the market and are getting rewarded for that each day with our growing user base and repeat customers – Prateek
Recently in January 2021, the company raised over $200,000 in a seed round that included investors like Agility Venture Partners, Alfa Ventures founder Dhianu Das, actress Anita Hassanandani and angel investor Sanjay Nagi. The most latest funding was raised in October 2021 by the seed round.
The total amount raised by Vanity Wagon is $934k. The Vanity Wagon funding is said to be used to expand its global footprint, onboard more brands, and fulfill a larger consumer base.
Vanity Wagon – Startup Challenges
According to Prateek, the biggest challenge for the Vanity Wagon app is to make the users switch. With so many nice-smelling, beautifully packed chemical products on the market, the majority of the user base is content with buying products that a celebrity endorses. Natural products are comparatively newer to the space of mainstream beauty and are slowly making their place in the market.
There are many platforms offering beauty and platforms online. Some of the Vanity Wagon competitors are the Nykaa platform, Purplle platform, and Dermstore platform.
While all other platforms offer all sorts of beauty and personal care products that may or may not be natural, Vanity Wagon’s USP is a dedicated platform for just natural and organic products.
Vanity Wagon reviews talk about the platform creating a space where an individual only has natural options be it in makeup, skincare, bathing essentials, or wellness. Everything on the portal is non-harmful chemical driven and makes it easy for a consumer to get hooked on clean beauty.
All our competitors motivate us primarily being Nykaa, having done so well in the last few years. They have gone on to create a community for beauty and we look to do that for natural beauty.
Vanity Wagon – Advisors & Mentors
Vanity Wagon India has advisors from different fields and tangents including – tech, marketing, and business strategy.
Col. A S Ruhail (Retd.) with a distinguished career in the Indian Army went on to successfully establish an educational venture. His core being strategy and business implementation, the Vanity Wagon website closely associates with him on major strategy standpoints and benefits in every way possible.
Mr. Mayank Kumar (IIM Lucknow) has a successful enterprise and advises Vanity Wagon on the technical growth plans and strategies.
Mr. Vaibhav Jain is a successful entrepreneur – marketer and angel investor. He offers his support in marketing and brand-building initiatives for Vanity Wagon.
Vanity Wagon – Future Plans
The platform claims to have sold over one lakh products and registered 5 times more growth since 2019. Vanity Wagon has great plans for growth in the future-
The company wants to serve customers through an omnichannel strategy, thereby aiming to open 15 stores by the end of 2022.
Vanity Wagon are targeting to have more than 200 brands associated with them by the end of 2022.
The company is planning to ship Indian Organic beauty products to 5 offshore territories and they are currently planning to start with Singapore and then move forward with other APAC countries.
The company is also planning to take over several brands to increase its business. The brands that are unable to fit the market due to money issues but have great potential in their products are on the target list of vanity wagons.
Vanity Wagon is a platform started by three individuals for the betterment of people. Vanity Wagon is a platform that promotes the growth and sale of nontoxic products. They promote the clean beauty marketplace. The beauty products that are available on their site all fulfill the criteria set by the Vanity Wagon team. Some of the basic information about vanity wagons is shared above.
FAQs
What are clean beauty brands in India?
Clean beauty brands sell products that are in harmony with our body and health and does not have any toxic chemical in them. Some of the most well-known clean beauty brands in India are Butterfly, FAE Beauty, Blur, etc.
Does Vanity Wagon sell original products?
As per the reviews collected by Vanity Wagon, the products sold by them are 100% original. Vanity Wagon is also known as the best platform to sell clean beauty products that do not cause any toxicity to the body and health.
Is brand Myglamm chemical-free?
Yes, the products made by Myglamm consist of no toxic chemicals in them. They are made with 100% free toxic formula.
Is MartiDerm cruelty-free?
Yes, all the products made by Martiderm are cruelty-free as they are not tested on any animal as well as there is no harm done to any animal in their production.
Who are the competitors of Vanity Wagon?
The competitors of Vanitywagon are Nykaa, Purplle, and Dermstore.
Sara Ali Khan the firstborn grandchild of the Royal Pataudi family is a well-known Bollywood actress. She’s better known as the eldest child of the Bollywood artisans Saif Ali Khan and Amrita Singh.
Sara started off her on-screen career at the age of 4, with a commercial advertisement. Later she went to study at Columbia University. Her body transformation from a polycystic ovary syndrome sufferer to an all glam lady was something that drew a lot of attention and led to a lot of praise and criticism. Initially, Sara Ali Khan had a hard family life since her parents got divorced when she was only 9. However, with time she says everything is well settled.
Talking about her career, her first movie “Kedarnath” received a lot of criticism. Due to the political and religious organizations opposing it. However, she received the Filmfare award for best female debut and the IIFA award for star debut of the respective year.
Her movie Simmba was one of the highest-grossing Hindi films of 2018. However, she faced failures too. The spiritual successor of her father’s movie with the same title “Love Aaj Kal”, was a major box office bomb. However, the overview of her career and performance is shiny and bright.
At a very young age, Sara Ali Khan has a highly valued endorsement profile. She is the face of quite costly brands as enlisted below:-
Fanta was a citrusy drink manufactured by Coca cola in the year 1955. It was born in Naples, Italy. Now it has over 100 flavours all over the world. However, it was introduced in India through the most famous orange flavour. Sara Ali Khan is the current Brand ambassador of Fanta.
Sara Ali Khan herself comments that she is as tangy, fruity and bubbly as Fanta. Shrenik Dasani, Vice President, Sparkling category of Coca cola India, believes that Sara’s vivacious and fun persona will make sure to turn Fanta moments more awesome and fruitier than before.
Puma
It is a German company founded in 1948. It manufactures athletic and casual footwear, accessories, and apparel. It stepped into India in the year 2006. In 2019 Sara was made the face of the Brand.
According to Abhishek Ganguly, the managing director of Puma India, Sara Ali Khan symbolises the spirits of Puma. That is she is fun, fierce, and brave. She is a leading icon to the youth.
With her, as a part of the Puma, he was sure about the fact that the company would reach new heights. Sara Ali Khan stated that Puma encourages women to stand equally in every sphere of life. Be it sports or something beyond. She resonates with this. Hence she was flattered to be a part of the Puma family.
Maybelline
Maybelline was introduced in India in the year 1998. In 2020, Sara Ali Khan was introduced as the face of the Brand. She was seen in a glamorous get up with cat eyeliner, peachy lip shade and a well-sculpted look.
Maybelline is a brand introduced in the year 1914, the first manufacturers of modern cosmetics. They’re quite advanced and unique in their approach to choosing the brand’s faces. It’s newcomers and fresh faces that they will promote. Sara Ali Khan can be called the shiniest newcomer of Bollywood from every aspect. Hence she was a perfect ten on ten for this endorsement.
JBL
JBL stands for James B. Lansing sounds. It was founded by American audio engineer James Bullough Lansing. It was brought to people in the year 1955. However, it was introduced in India in the year 2014.
In March 2020, Sara Ali Khan was roped in as the brand ambassador of the campaign “Live it Real, Live it Raw”. To convey her excitement about this campaign, Sara States that she likes to stay truly what she is. That is what makes her original and the best. Being organic is the best is what JBL has to offer to the youth. Hence she is thrilled to work for them.
Vikram Kher, the vice president of lifestyle audio, Harman India states that whatever JBL does is keeping the youth of the country in mind. Sara is absolutely what JBL has to offer. The spirit of youth and restlessness. She is a leading figure inspiring the youth will definitely do justice to the brand.
Vivo is a communication technology company, which belongs to China. It was started in 2009. In 2012, it was introduced in India. Sara Ali Khan was announced as the face of Vivo in January 2020.
Nipun Marya, Director of the brand strategy, Vivo India, states that Sara is the face of the S-series which leads the market with its exceptionally good camera and trendsetter looks which came to life with Sara Ali Khan. The Vivo Sara Ali Khan ad, promoting Vivo Y-series, has made her the Chief Style icon of the company
Veet
Veet is a hair removal product brand introduced in Canada in 1919 was brought to India in the year 2004. Its parent company is Reckitt Benckiser. Sara Ali Khan was roped in as the face of Veet India in 2020.
The brand thinks Sara’s spontaneous, energetic personality is the best for their campaign #pullitoff. Sara herself was very excited to do this endorsement. She says she has been using Veet for a long time now and hence she is super excited to work as the face of the brand. The Sara Ali Khan Veet ad was marketed with the hashtag Pull it Off.
Garnier is a skincare brand started in the year 1904 in Paris. In 1992 LO’real its parent company brought Garnier to India in the form of a shampoo range. It roped in Sara Ali Khan as their brand ambassador in 2019. She appeared in the commercial for Sheet masks from Garnier Skin Naturals. That was the first time when Garnier introduced sheet masks in India.
Pankaj Sharma, general manager of Garnier India, expressed his delight saying that Garnier skin naturals wanted to step on to the global trend of sheet masking. The mask’s quality of skincare is spontaneous, natural and modern just like Sara Ali Khan. Sara comments she is elated to advertise her favourite skincare product, sheet masks. As they are less time consuming to apply and their effect is long-lasting and glorious.
Purplle
Purplle is an online beauty store founded in India in the year 2011. It signed Sara Ali Khan for its #Gopurplle campaign. This campaign aims at the royalty of beauty and how beauty should be a right for all. Its sale was on from the beginning of 2021, under 400 INR, a huge collection of products.
According to the company, she’s modern, expressive, a new age woman and most importantly confident with her own skin. Hence she was a perfect fit for Purplle. Sara says being beautiful is a right of every woman. Hence to help them be beautiful she’s delighted. Also, Sara Ali Khan is the first ambassador of Purplle.
Mamaearth
In 2021 itself, Sara Ali Khan was the first celebrity ambassador of Mamaearth. She was approached by the company to advertise their haircare range. Ghazal Alagh co-founder of Mamaearth states that it is a company for the millennials created by the Millennials with a unique goal to conserve nature. Hence, Sara Ali Khan, the face of the youth is the best who can resonate with the voice and goodness of the brand.
HealthifyMe
HealthifyMe is a Bengaluru-based health and fitness application founded by Sachin Shenoy, Tushar Vashisht, and Mathew Cherian, which allows users to achieve their fitness and weight loss goals with ease.
Sara Ali Khan has recently collaborated with HealthifyMe’s ‘Sab karenge try’, which is the brand’s first-ever commercial campaign by saying “From itna saara, I became this Sara”. With this advertisement campaign, HealthifyMe has cast PCOD fighter Sara Ali Khan, who gets candid with her weight loss journey. The HealthifyMe advertisement is among Sara Ali Khan’s latest advertisements.
The Souled Store
The Souled Store is one of the favourite casual wear shops for the Indian audience. Founded by Vedang Patel, Aditya Sharma, Rohin Samtaney, and Harsh Lal in 2013, The Souled Store was one of the first companies to bring in licensed merchandise and is currently hailed as the largest store containing fan merchandise in India with licenses with a wide range of brands like Disney, Warner Bros, WWE, IPL teams, EPL Teams and Viacom18.
The D2C apparel startup has partnered with Sara Ali Khan on March 7, 2022, where the actress has infused an undisclosed amount, as far as the latest reports.
These are the most discussed brands. However, she has done more endorsements but not much is known about them.
Sara Ali Khan is an Indian actress, who is famous as the daughter of Saif Ali Khan and Amrita Singh. She also has her name included in Forbes India’s Celebrity 100 list of 2019.
What are some of the most popular Sara Ali Khan advertisements?
The Sara Ali Khan advertisement list includes companies like:
Purplle
HealthifyMe
MamaEarth
Maybelline
Fanta
Puma
JBL
What is the net worth of Sara Ali Khan?
The net worth of Sara Ali Khan is approximately $4 million, as of 2021.
Who are the parents of Sara Ali Khan?
Saif Ali Khan and Amrita Singh are the parents of Saif Ali Khan.
Which is the first movie of Sara Ali Khan?
Sara Ali Khan made her Bollywood debut with Kedarnath.
What is the Sara Ali Khan bag brand?
Sara Ali Khan has once been spotted at an occasion wearing a white playsuit with a coral handbag, the brand of which was Saint Laurent.
Blume is an inaugural investment fund that offers both capital and direct mentoring assistance to start-ups. They normally invest in technology-based startups led by entrepreneurs obsessed with addressing difficult issues, which are unique to India and have an effect on wide markets. Their vision is to be the main line to support the best new start-ups in India – encouraging them to ‘Blume.’ It is one of the most prolific and valued VCs of India today, with 22 exits, more than 75 involved portfolio startups and $225 million in capital management.
Blume has participated in the B-to-D rounds of online learning company Unacademy, the robotics company Gray Orange, the Gadget repair firm Servify and the insurance company Turtlemint, the shipping company Dunzo, the makeup company Purplle. With its third 102 million dollars fund and acquisitions in early stage technology-led start-ups, Blume has closed the fund.
In 2010, Blume Ventures was started by Karthik and Sanjay to rethink entrepreneurship funding for India. In 2010. They did so by the creation of an unconventional venture company which could operate at the pace but be institutionalized in its approach of an angel investor.
This start-up investment fund has grown and funded transformative projects and passionate entrepreneurs in three funds to become a core player in the start-up ecosystem of India. They participated in and contributed to the construction of over 100 startups, in geographical and vertical areas.
They aim to spend roughly 60–65 percent of the new fund in domestic heavy industries, including medical services, financial services, tourism, exchange and brands, employment and education, and digital media and entertainment. Other companies that innovate and engineer with local talent pools, and still scale internationally, are the software (Cloud, IT, analytics, SaaS, vertical software) and deep technology (agritech, defense, robotics, IoT, blockchain).
This list of organizations invested in by Blume Ventures:
1. Dunzo
Dunzo Logo
In pre-series A round of funding led by Aspada Investment Advisers and Blume Ventures, Chat-based regular tasks management software dunzo has increased $650K (around INR4.4 Cr). Ankur Aggarwal, Dalvir Suri, Mukund Jha and Kabeer Biswas began Dunzo in 2015. The startup features a chat gui, which enables users to create to-do lists and cooperate with partners (sellers) to accomplish them. It uses AI (artificial intelligence) and human operators to offer solutions for the everyday tasks of consumers. The rates of 10,000 ‘moments of customer enjoyment’ now run every month.
In four areas – sending, ordering, fixing, and home services – Dunzo currently offers solutions. Personal assistant chat applications easily catch up in India. These applications use chat to interrupt local exchange in the region, estimated to be an industry of $750 billion.
India’s got a new unicorn start-up. Unacademy revealed a new $150 million funding round for online learning located in Bangalore. Unacademy helps students train for challenging tests and those taking graduate courses to enter a program. In its app, students view teachers’ live classes and then participate in conferences to further review subjects. In recent months, a host of high-profile personalities, such as the Indian politician Shashi Tharoor, have conducted online interviews on a variety of subjects, which have extended their reach to the students.
The health technology start-up BeatO revealed it will all enter the extremely complex Southeast Asian market. The startup will make its debut on the ASEAN market by first releasing its products on the Singapore market. This promotes the treatment and regulation of diabetes. It is the first ever international expansion of BeatO and in accordance with the company’s long-term goal of entering a region where patients with diabetes are more penetrated. Singapore is perfectly tailored to the bill because it has a 10.5% diabetes rate relative to the 8.8% global average.
The business says that the COVID 19 pandemic has helped greatly. It claimed that the COVID 19 accelerated digital healthcare adoptions and noted improved participation rates with a much higher level of blood sugar testing, diabetes educators and platform consultations. In a Series A round in early 2020, the health-tech startup raised USD 4.1 million and to date raised USD 7 million in funding. Leo Capital, Blume Ventures and several others are some of its famous investors.
LoveLocal, which was created by Akanksha Hazari, digitizes the neighbourhood shopping experience and organizes local Indian retailers. By allowing local distributor companies like e-tailers to digitize customer relations, and perform tailored promotions and loyalty, LoveLocal brings district stores across segment, internet and convenience, with the best possible distribution, operation, credit and freshness promised by local retail companies, to handle all household business and tasks in one area.
In addition to the prominent investors of angel, including Kevin Aluwi’s CEO and Co-Founder of Gojek and Survir Varma, M.Paani recently raised US$ 5.5 million in the Series A funding round led by AC Ventures, Henkel, and Candy. The round was also attended by established investors Chiratae Ventures and Blume Ventures.
Purplle is funded by Blume Ventures, IvyCap Ventures, JSW and more than 30 million dollars earned by Goldman Sachs and Verlinvest last year. The Spring Marketing Capital fund has invested in Purplle, the beauty e-commerce website, for the first quarter, $1 million from the company’s maiden fund. In late 2011, Taneja (CEO) and Rahul Dash co-funded the Mumbai-based startup, and the website came into being in January 2012.
The portal sells men and women products for skin care, make-up, hair care, body care and beauty equipment (electronics). Brands such as Davidoff, Hugo Boss, Elizabeth Arden, Victoria’s Secret, Lakme, L’Oreal and Maybelline.com are available here. The labels are the finest brands available. The business already has offices in the NCR area in Bangalore in addition to Mumbai and now plans to open a new one. Furthermore, by mid-2014, the company plans to extend the spa/salon to eight towns, such as Bangalore, Pune, Hyderabad and Chennai.
In Series A funding round led by Chiratae Projects, San Francisco and New Delhi-based SalesTech start-up SquadStack raised $5 million (nearly INR 36.8 Cr). This round was also attended by the company’s current investor, Blume Ventures. This funding is used by SquadStack to drive product development and attract top product, technical and data sciences talent in the United States and India.
In 2014, Apurv Agarwal, Rishabh Ladha and Vikas Gulati, Kanika Jain were formed by SquadStack. The platform increases the productivity of customers who sells high-tech goods and services in sectors like immovables, financial services, education, health care and the retail industry. In 2018, SquadVoice, which was rebranded as SquadIQ in the Indian markets, also began its Sales Acceleration.
Blume Ventures funds in the subsequent financing rounds of Funds I, IA and II portfolio start-ups. The fund has a 24-month funding cycle and startups as they have business openings. By mid-2020, the organization plans to participate in the fund. As of now, it has previously invested in Fund IIA, Unacademy, Grey Orange, Servify, Turtlemint and Dunzo, Purplle and IntrCity.
Pratiksha Bajikar
