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  • How Repos Energy is Creating Sustainable Fuel Distribution Ecosystem

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Repos Energy

    Founders of Repos Energy, Chetan Walunj and Aditi Bhosale Walunj, being petrol pump owners themselves were quite aware of the inefficiencies that plague the logistics model of the industry. They wanted to eliminate these efficiencies and consequently pass on the value that is generated to the end consumer. Thus, was the born of Repos Energy. They noticed that the traditional way of procuring diesel was not only making hassles for the businesses but also created a big menace for the environment.

    Ratan Tata backed Repos energy is creating a sustainable ecosystem for the fuel distribution of India. Repos Energy have a vehicle as a product – the Repos Mobile Petrol Pump (RMPP) which helps the secure and smart delivery of diesel.

    StartupTalky interviewed Aditi Bhosle Walunj (Founder of Repos Energy) to know the Success Story of Repos Energy along with getting a glance on Repos Energy Business Model, Founders, Funding, How it Started, Revenue Model, Growth & more..

    Repos Energy – Company Highlights

    Startup Name Repos Energy
    Founder Aditi Bhosle Walunj, Chetan Walunj
    Founded 2017
    Headquarters Pune
    Sector Energy

    Lets go through the Journey of Repos Energy:

    Repos Energy – Latest News
    Repos Energy – About and Vision
    Repos Energy – Market/Industry Details
    Repos Energy – Founders and Team
    Repos Energy – Product/Services and USP
    Repos Energy – Startup Idea
    Repos Energy – Startup Launch
    Repos Energy – Startup Challenges
    Repos Energy – Name, Tagline and Logo
    Repos Energy – Business Model
    Repos Energy – Revenue Model
    Repos Energy – Funding and Investors
    Repos Energy – Campaign
    Repos Energy – Growth
    Repos Energy – Competitors
    Tools used by Repos Energy to run the Company
    Repos Energy – Recognition and Achievements
    Repos Energy – Future Plans
    Repos Energy – FAQs

    Repos Energy – Latest News

    January 2021 – Tata Motors and Repos Energy holds Energy Startup Summit 2021 to bring a “revolution” in India’s energy distribution system.

    Repos Energy – About and Vision

    Repos energy is creating a sustainable ecosystem for the fuel distribution of India. It has created an e-commerce platform where diesel consumers and delivery partners can get connected easily and be a part of a secure and transparent transaction.

    Repos Energy also have a vehicle as a product – the Repos Mobile Petrol Pump which helps the secure and smart delivery of diesel.

    Repos Energy 

    Repos Energy believes in more than just delivering diesel on the doorstep. It tends to create a healthy environment to live in and making one realize that they have infinite possibilities of being. Everyone in Repos wants to change the world for the better and make this nation a happier and prouder place to be.

    Long term vision – Redefine Energy distribution around the globe and Explore new avenues: LPG, CNG, Hydrogen fuel cell, Electric etc

    Short term vision – Ensure energy security for each and every individual in India; Farmers, Industries, Healthcare etc

    Humsafar India – Success Story | Founders | Wiki | Business Model | Revenue
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has beenapproved by the organization it is based on. An average customer procuring fuel for their usage face multiple issues when itcomes to storage, …
    StartupTalkyRishabh Rathi

    Repos Energy – Market/Industry Details

    Repos Energy is driving its force in the energy sector. The tables below indicate the market size and market share of Repos Energy. It believes that in next 5 years, Energy distribution models are going to change and consumers will get energy at the doorstep.

    Market Size (India)

    HSD Consumption

    2018-19

    2019-20

    2020-21

    2021-22

    2022-23

    2023-24

    Annual (MMT)

    84

    88

    93

    98

    103

    109

    Daily (litres)

    258,506,849

    272,724,726

    287,724,586

    303,549,438

    320,244,657

    337,858,113

    Daily (Crore litres)

    26

    27

    29

    30

    32

    34

    AMOUNT

    2018-19

    2019-20

    2020-21

    2021-22

    2022-23

    2023-24

    INR

    ₹6,604,850,000,000

    ₹6,968,116,750,000

    ₹7,351,363,171,250

    ₹7,755,688,145,669

    ₹8,182,250,993,681

    ₹8,632,274,798,333

    INR (Crores)

    ₹660,485

    ₹696,812

    ₹735,136

    ₹775,569

    ₹818,225

    ₹863,227

    USD

    $88,064,666,667

    $92,908,223,333

    $98,018,175,617

    $103,409,175,276

    $109,096,679,916

    $115,096,997,311

    USD (Billion)

    $88

    $93

    $98

    $103

    $109

    $115

    Repos planned market share

    Year

    2018-19

    2019-20

    2020-21

    2021-22

    2022-23

    2023-24

    RPP

    32

    320

    3,200

    9,600

    19,200

    32,000

    Daily HSD Volume (Litres)

    160,000

    1,600,000

    16,000,000

    48,000,000

    96,000,000

    160,000,000

    Volume % (National consumption)

    0.06%

    0.59%

    5.56%

    15.81%

    29.98%

    47.36%

    INR (Crores)

    ₹409

    ₹4,088

    ₹40,880

    ₹122,640

    ₹245,280

    ₹408,800

    USD (Billion)

    $0

    $1

    $5

    $16

    $33

    $55

    SOURCE: PPAC (Petroleum Planning and Analysis Cell)

    Repos Energy – Founders and Team

    Chetan Walunj (Engineer) and Aditi Bhosale Walunj (Forensics) are the founders of Repos Energy.

    Repos Energy Founders and Owners
    Chetan Walunj, Aditi Bhosale Walunj – Founders Repos Energy

    “It didn’t take much time to onboard Aditi. Ever since we got married, we have been dabbling in between our restaurant and the retail petroleum outlet. Although there was always one consistent goal which was to make a difference! – Says Chetan Walunj (Founder of Repos Energy)

    Chetan Walunj majorly looks after sales & Aditi Bhosale Walunj handles the marketing side of the business

    Repos Energy Team

    Repos Energy – Product/Services and USP

    The Repos Mobile Petrol Pump (RMPP) is Equipped with best-in-class technology like the Internet of Things (IoT) and Artificial Intelligence, Repos Mobile Petrol Pump is a futuristic vehicle, all set to support Businesses.

    The RMPP is a wondrous innovation of the IoT (Internet of things) technology and uses an in-house built IoT controller to make sure that it delivers diesel in the most efficient, safe and secure way. The features like Brake Interlock, Double Dispensing Unit, Geo Fencing, etc.,

    The RMPP is the most efficient, secure and reliable way of procuring diesel. It solves all the problems of the traditional way of diesel procurement like dead mileage, spillage and pilferage.

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    Repos Energy – Startup Idea

    There was always a fire in Chetan & Aditi. A fire to aid people and change the world for the better. They always wanted to do something big which would bring some perspective to this world.

    One day, they saw this persisting and traditional problem of fuel procurement, well, they took it up and decided to change it for the better. Chetan and Aditi noticed that the traditional way of procuring diesel was not only making hassles for the businesses but also created a big menace for the environment.

    “Just when one such day we were dealing with continuous calls for diesel requirements from our retail outlet, a notification popped on my screen reading ,”Your order has been delivered” and that was our eureka moment!” – recalls Aditi

    Initially, when Chetan and Aditi approached their friends and family, they were claimed to be not thinking straight! Founders being petrol pump owners themselves were quite aware of the inefficiencies that plague the logistics model of the industry. They wanted to eliminate these efficiencies and consequently pass on the value that is generated to the end consumer. Thus, was the born of Repos Energy

    Ideation, Designing, Prototyping: RPP

    Current RMPP went through multiple iterations to make it safe, efficient, and user friendly which would enable transparent transactions thereby eliminating inefficiencies (dead mileage, spillage, pilferage, leakage, etc.)

    Repos Mobile Petrol Pump 

    Repos Energy – Startup Launch

    Initially, nobody knew about a Mobile Petrol Pump. People used to call them Bowsers. So Chetan and Aditi (Founders of Repos Energy) started out by researching their target audience. As the business is based on B2B model, they could research better in a concise format.

    For the sales of the Repos Mobile Petrol Pump (RMPP), they studied the geography of the target group i.e., The Retail Petrol Pump Outlet owners. Chetan and Aditi pitched them the new technology, legality and the superior quality of of the product, thereby gaining the trust of the dealers.

    For the consumers i.e., who brought diesel from Repos’ application, founders pitched them the experience. With the easy, efficient and transparent delivery of the diesel at their doorstep, Repos Energy got some traction quickly.

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    Repos Energy – Startup Challenges

    One of the major challenge faced by the startup was the Government regulations. But after a point of time, things sorted as they were able to convince the government that this business model was sustainable and had a power to generate employment, leading to the contribution of the nation’s growth.

    Blowhorn Success Story | Courier Tracking & Logistics | Founder | Competitors
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    Founders of Repos Energy have always believed in the power of YES and positivity. Everything is possible if one has the positive will to fulfill dreams.

    Thus, it had to be RElentless POSitive – REPOS. Energy can neither be created nor be destroyed. It only keeps flowing. Thus they symbolized the same in the Repos’ infinite loop

    Repos Energy’s Tagline is ‘Fuelled by Yes”

    Repos Energy Logo

    Repos Energy – Business Model

    Repos Energy works on B2B & B2C business model. It Bridges the gap between supply and demand.

    • Supply Infrastructure: RPP,
    • Demand Infrastructure: Datum
    • Bridge: Platform (APP),
    • Enables: IOT, Cloud, Blockchain

    LogYcode – Making Logistics Easy and Seamless for the nation!
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    Repos Energy – Revenue Model

    Repos Energy’s revenue model is simple. It charges commission from the end consumers on the basis of distance, time and quantity of diesel required. The Pricing will be calculated by an algorithm developed by Repos Energy (Platform)

    Repos Energy – Funding and Investors

    Repos Energy has been funded by Chairman Emeritus of Tata Sons, Ratan Tata.

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    Repos Energy – Campaign

    Repos Energy is much more than just being about the sales and the numbers. When COVID-19 hit and the team realized about the situation of migrant laborers, everyone in the organization jumped in and decided to raise funds, make ration kits and go deliver them personally.

    We called that campaign ‘Lend A Hand’ and that was by far the most successful campaign we ever conducted.

    Repos Energy – Growth

    • Repos Energy is spread across India – more than 130 cities, more than 500 partners, more than 5000 consumers.
    • Repos Energy has a market share of more than 50%
    • Its plan for next 1-2 years is to develop a network of more than 19000 partners across India
    • Repos Energy is growing at a pace of 10X every year: 32-320-3200 and so on

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    Repos Energy – Competitors

    Fuel buddy, My petrol pump, Humsafar are the Top Competitors of Repos Energy.

    Tools used by Repos Energy to run the Company

    • CRM (ZOHO)
    • ATS (Applicant tracking system)
    • G-Suit
    • Knowlarity
    • WinSMS
    • Zoom
    • SendinBlue
    • WordPress
    • Unbounce

    Repos Energy – Recognition and Achievements

    Mrs. Aditi Walunj (Founder of Repos Energy) has delivered a TED talk.

    Repos Energy – Future Plans

    Repos Energy recently launched a new campaign called the VOICE OF INNOVATION and in which they launched a new model of the Repos Mobile Petrol Pump – VO ALPHA. There are new features like Double Dispensing Unit. Repos Energy plans to grow PAN India and go global too.

    Repos Energy – FAQs

    Who are the founders of Repos Energy?

    Chetan Walunj and Aditi Bhosale Walunj are the founders of Repos Energy.

    What is mobile petrol pump?

    These mobile Repose Energy petrol pumps can deliver fuel to the customers through a mobile application

    What is Repos Energy?

    Ratan Tata backed Repos energy is creating a sustainable ecosystem for the fuel distribution of India. Repos Energy have a vehicle as a product – the Repos Mobile Petrol Pump (RMPP) which helps the secure and smart delivery of diesel.

    Who are the competitors of Repos Energy?

    Fuel buddy, My petrol pump, Humsafar are the Top Competitors of Repos Energy.

  • My Entity – Offers Eco-friendly and Economical Digital Business Cards

    Many man made things are having a negative impact on the natural environment. One of these many things that has become a part and parcel of our lives is paper. From the newspaper, notebooks, packaging and lot more, paper is widely used. To meet this growing need, every year around 4 billion trees are cut worldwide to make paper. Thus, reducing the use of paper has become a necessity. Viinod Haridaas, an entrepreneur and nature lover has taken an initiative to reduce unwanted use of paper through his startup, ‘ My Entity’. ‘My Entity’ offers a digital alternative for the traditional paper business card.

    My Entity Highlights

    Startup Name My Entity
    Headquarter Pune
    Founder Viinod Haridaas
    Sector IT & Services
    Founded 2019
    Parent Organization Harit Applications Pvt Ltd
    Website myentity.in

    About My Entity and How it Works
    My Entity – Target Market
    My Entity – Founder and Team
    How was My Entity Started
    My Entity – Name, Tagline and Logo
    My Entity – Business Model and Revenue Model
    My Entity – User Acquisition
    My Entity – Startup Challenges
    My Entity – Awards & Recognitions
    My Entity – Future Plans

    About My Entity and How it Works

    Founded just in 2019, My Entity is an IT Tech startup founded by Mr. Viinod Haridaas who is currently running a sports infrastructure company named Olympiados, which is a top 10 sports infrastructure company in India. Conceived with the sole purpose of becoming an environmentally responsible global tech company, My Entity is based on reducing the unwanted usage of paper and help in ease of doing business.

    It is launching as a mobile application, ‘MeApp’, that would include different features such as MeCard, MePass, Sync Me and more. As the first course of business, the company is launching its first feature MeCard, which is an alternative to traditional Business Cards. The most interesting part is that the company’s goal behind this mind-boggling initiative is to ease the process of doing business with an integrated platform in a mobile application. Ideally to use smartphones more smartly.

    MeApp ideally provides free templates for creating professional business cards in no time. It identifies MeApp users in the near vicinity via GPS and lists down the name and their business category that easily allows you to decide whom to share your business card with. One can then easily share their business card with the desired person.

    This App also allows the users to share their MeCard with non-users via mediums like WhatsApp, E-mail, Message and other social media networks.

    Just like one would proudly handover the business card with both hands, this app is designed with a UI to provide a similar experience as a real-life scenario. You can swipe up with your thumbs to send a card and similarly you swipe down with your thumbs to respectfully receive the card. To discard a card you swipe left or right. Once the card is saved, clicking on the phone number, social media link or email address, will redirect you to the desired app.

    The most unique proposition of MeApp is the Real-time feature that automatically updates your MeCard in the other user’s app without bothering them with any notifications.

    My Entity – Target Market

    Intending to operate in the most promising market in the world i.e., India, My Entity strongly stands on the insight that in the next 5 years roughly 100 million users will have digital visiting cards in India. These calculations are based on the number of taxpayers in India and on the fact that there are 15 million freelancers in India who will be the initial target market for this app.

    My Entity – Founder and Team

    Viinod Haridaas is the founder and CEO of My Entity. Viinod is a commerce graduate but has always been interested in technology and innovation. He started his entrepreneurial journey in 2012 with Olympiados, a company dealing in sports retail and sports infrastructure.

    My Entity has a team of 5 members. The other core members are, Sanket Dhone (Senior Developer); Anoop Kumar (Software Developer); Jagruti (Junior Developer); Puja(Creative Designer). My Entity hires through Linkedin and Indeed.

    My Entity Team
    My Entity Team

    How was My Entity Started

    The idea of digital visiting cards struck Viinod when he went to Dubai for an International sports convention. It so happened that he had a bunch of business cards with him but they were soon exhausted in the first row itself. After that people started taking snaps of his visiting card which left him wondering that why should one even use a conventional business card in this digitally advanced world? Also, he very well knew that the visiting cards become useless after a point and it more or less goes to the bin.

    Viinod got stuck with this question that why should one even print a card then? This led him to do a calculation on the visiting cards. The results were startling. On average, in a professional’s lifetime, one cuts around 30 trees to make his business cards alone. And with this awe-striking revelation, he realized the issues one faces with the traditional business cards and decided to dedicate himself entirely towards solving it. As a result, he started planning an eco-friendly digital alternative to the old business cards. After discussing this idea with his colleagues, the basis for the MeApp was laid down.

    When the idea was discussed internally, the (Olympiados)team loved the idea and were excited enough to start with it without any research or evaluation. Hence they went on building this concept without any prior research.

    Viinod began the basic ideation with his Olympiados teammates Kushagra and Dhiraj as they tried to address replication of the human actions of giving and receiving cards which are broadly known as skeuomorphism.

    The first thing that came up during the brainstorming was ‘ME’ as this is all about the concept of ME.

    When presenting a business card to someone, your card will symbolize your pride of your position and your company. Hence we extend our cards with both hands as a gesture of respect for each other’s positions. It’s all about me and my entity – Viinod says

    The logo indicates that the head is independent of the heart and body. And the idea was quite simple. It shows two people meeting and that’s how the beginning of any good relationship starts.

    My Entity Logo
    My Entity Logo

    My Entity – Business Model and Revenue Model

    The first phase of the product is a B2C platform and the primary audience are all those who still print their visiting cards. Me Card has a freemium model, i.e., the free premium model, wherein the users of the app will have access to both free and paid card templates. The basic idea is to create an ecosystem and making a habit of people getting into digital cards and MeApp.

    In the freemium model, premium cards have a one time cost of Rs 480 and a one-time payment for a customized option of Rs 960. The referral coupons are integrated, where when a user recommends 10 other users he will get Rs 250 credit in his account. And the person who is being introduced will get Rs 50 credit. The goal is to get 100000 customers in 6 months.

    My Entity – User Acquisition

    Leveraging social media and digital media and referral Coupon system is the main focus as this is a mobile application which can be crucial to the Businessmen, Sales & Marketing professionals, Freelancers and Small and Emerging Entrepreneurs. Hence social Media and Digital Marketing are our key strategies to attract the customer base.

    My Entity – Startup Challenges

    The most challenging part is getting the right human resources. As a non-tech founder, it becomes really difficult to recruit quality tech partners. First, the product was outsourced for development but not even 20% of the work could be completed and he lost a heavy sum of money. He then recruited a tech guy who almost single-handedly developed the MVP and later added more resources to support

    As of now the company is bootstrapped so going forward the next challenge would be funding. For the above reasons, they are looking to create good brand awareness with the help of responsible media houses like StartupTalky to help us in this initiative.

    My Entity – Awards & Recognitions

    This stellar idea was presented to the Forest Department of Maharashtra. The ministers, principal secretary, and officers in the department loved the idea and even offered for MeApp to be used in the ministry. The offer has been on hold due to the current Vidhansabha Elections.

    My Entity – Future Plans

    The company has just started its journey with the MeApp. This initiative by Mr, Viinod aims at bringing a revolution in the industry and he envisions a bright future for the company, just like any other. Also, the bonus is that they have a couple of innovative ideas for B2B companies as well and they’re already getting ready to drop them on the market.