Step into the world of PUMA, the iconic sportswear giant that has dominated the global market with its unparalleled style and innovation. Since its formation in 1948, PUMA has sprinted ahead, leaving competitors in the dust and etching its name into the annals of sporting history. With a rich tapestry of achievements and strategic marketing prowess, PUMA continues to hold a formidable position in the market, captivating athletes and fashion enthusiasts alike.
PUMA’s journey began when Rudolf Dassler, a mastermind of athletic footwear, broke free from his partnership with his brother and founded his brand. From those humble beginnings, PUMA quickly gained traction, becoming a force to be reckoned with in the sporting arena. The company’s revolutionary track spikes propelled athletes to new heights, setting records and capturing the imagination of sports enthusiasts worldwide.
PUMA’s audacious designs have graced the feet of sporting legends, including Usain Bolt and Serena Williams, who have shattered records and redefined greatness. PUMA’s market share speaks volumes about its dominance. With an enviable presence in over 120 countries, the brand has carved out a substantial slice of the sportswear market. Its relentless pursuit of excellence has not only captured the hearts of athletes but also made an indelible mark in the fashion industry. PUMA’s ability to seamlessly fuse performance and style has propelled it to the forefront of sportswear, making it a coveted choice for trendsetters worldwide.
In the ever-evolving world of sportswear, PUMA stands tall as an unstoppable force. Its rich history, unparalleled sales, and steadfast market share attest to its enduring relevance.
PUMA, the trailblazing sportswear powerhouse, has meticulously crafted its brand image to resonate with a diverse and dynamic target audience. Through a keen understanding of consumer preferences, PUMA has honed in on a specific demographic, capturing the hearts and wallets of individuals who embody the spirit of athleticism and crave fashionable performance.
PUMA appeals to a wide range of age groups, from energetic youths seeking the latest trends to seasoned adults embracing an active lifestyle. Its youthful and vibrant designs attract teenagers and young adults who are passionate about sports and fashion, while its sleek and sophisticated offerings appeal to mature individuals who prioritize both style and functionality.
PUMA casts its net far and wide, encompassing both urban centers and suburban landscapes. From the bustling streets of New York City to the sun-soaked beaches of Rio de Janeiro, PUMA’s global reach ensures its presence in key markets across the globe. Its ability to adapt to local tastes and cultural nuances has solidified its position as a sought-after brand in various regions, bridging the gap between fashion-forward metropolises and athletic communities.
Whether it’s a budding athlete striving for greatness or a fashion-conscious individual seeking to make a statement, PUMA’s allure lies in its ability to embody the spirit of triumph and self-expression. Its products transcend mere utility, becoming symbols of personal achievement and the pursuit of one’s passions.
PUMA has mastered the art of strategic marketing, leveraging a powerful mix of elements to captivate consumers and secure its position as an industry heavyweight. From its innovative product offerings to its bold promotional campaigns, PUMA’s marketing mix is a carefully crafted symphony that resonates with its target audience, leaving an indelible mark in the hearts and minds of sports enthusiasts and fashion-forward individuals alike.
PUMA Marketing Mix
PUMA Product Strategy
At the core of PUMA’s marketing mix lies its product strategy, where innovation takes center stage. PUMA continually pushes the boundaries of design, combining cutting-edge technology with sleek aesthetics to create products that not only perform at the highest level but also make a bold fashion statement. Whether it’s their state-of-the-art running shoes engineered for optimal performance or their trend-setting athleisure wear that seamlessly transitions from the gym to the streets, PUMA ensures its products embody both style and functionality.
PUMA Website
PUMA Price Strategy
The brand strikes a delicate balance, offering premium-quality sportswear at a competitive price point, making it accessible to a wide range of consumers. By aligning its prices with the perceived value and leveraging strategic partnerships and collaborations, PUMA maximizes its appeal while maintaining a strong foothold in the market.
PUMA Place Strategy
Distribution plays a pivotal role in PUMA’s marketing mix, ensuring its products reach consumers across the globe. With a robust network of retail stores, e-commerce platforms, and strategic partnerships, PUMA maintains a strong presence in key markets. By strategically placing its products within reach of its target audience, PUMA ensures accessibility and convenience, enhancing its brand appeal.
PUMA Promotion Strategy
PUMA’s promotional efforts are a testament to its bold and captivating approach. The brand’s marketing campaigns exude energy and inspiration, seamlessly blending sports and fashion to create a powerful narrative. PUMA embraces influential athletes and cultural icons, partnering with them to create engaging content and amplify its brand message. From high-profile endorsements and sponsorships to captivating social media campaigns, PUMA leverages multiple channels to connect with its audience and ignite their passion for the brand.
PUMA’s marketing mix embodies the brand’s commitment to excellence, innovation, and a bold and captivating brand image.
PUMA, renowned for its dynamic and captivating marketing campaigns, has orchestrated a series of top-notch initiatives that have left an indelible mark on the advertising landscape. One of its standout campaigns was “Forever Faster”, launched in 2014. This audacious and high-energy campaign featured global sporting icons like Usain Bolt, Mario Balotelli, and Rihanna, showcasing their prowess and capturing the essence of PUMA’s brand values. “Forever Faster” not only reinforced PUMA’s commitment to performance but also positioned the brand as a symbol of ambition and achievement.
Forever Faster | Calling All Troublemakers ft. Usain Bolt,Mario Balotelli and Others | PUMA Marketing Strategies
Another notable campaign was “Do You,” introduced in 2016. This empowering initiative sought to celebrate individuality and inspire self-confidence. By embracing diversity and encouraging self-expression, “Do You” struck a chord with consumers who sought authenticity and empowerment in their sportswear choices. The campaign not only resonated with PUMA’s target audience but also garnered critical acclaim for its bold and inclusive messaging.
PUMA Women Indonesia | #DoYou with Kelly Tandiono | Marketing Strategies of PUMA
PUMA’s collaborations have also fueled its marketing success. One such collaboration was with the acclaimed fashion designer, Alexander McQueen, resulting in the “PUMA x McQ” campaign. This partnership seamlessly merged PUMA’s sportswear expertise with McQueen’s avant-garde aesthetic, creating a collection that blurred the lines between fashion and performance. The campaign, characterized by its edgy visuals and innovative designs, attracted fashion enthusiasts and sports aficionados alike, solidifying PUMA’s position as a brand that transcends traditional boundaries.
PUMA x McQ | Puma Marketing Strategy
These campaigns, among others, have propelled PUMA to the forefront of marketing excellence. By combining star power, captivating messaging, and strategic collaborations, PUMA continues to captivate and inspire its audience, solidifying its position as a global force in the sportswear industry.
PUMA, the trailblazing sportswear giant, has conquered the global market with a formidable arsenal of marketing strategies that leave competitors in awe. From strategic collaborations to innovative social media campaigns, PUMA’s approach to marketing is a masterclass in capturing attention, sparking desire, and forging lasting connections with its audience. Let’s delve into the top marketing strategies that have propelled PUMA to the forefront of the industry.
Strategic Collaborations
PUMA has mastered the art of collaboration, teaming up with influential athletes, fashion designers, and cultural icons to create captivating collections that merge performance and style. By leveraging the power of collaboration, PUMA expands its reach, taps into new audiences, and infuses its brand with fresh perspectives.
Let There Be Sport ft. Virat Kohli, Mary Kom, Sunil Chhetri | PUMA
Influencer Partnerships
PUMA understands the influence of social media and harnesses it to great effect. The brand strategically partners with popular influencers and celebrities, amplifying its brand message and tapping into their vast followings. By aligning with individuals who embody the PUMA ethos, the brand solidifies its authenticity and relevance.
Traditional Marketing
Puma uses both digital and traditional marketing to connect with people. It runs TV ads with famous athletes and promotes eco-friendly products, while print media highlights campaigns on sustainability and inclusivity. Along with this, Puma also engages with fans through events and collaborations, making sure its message of style, performance, and responsibility reaches everyone.
Engaging Social Media Campaigns
PUMA’s social media presence is a vibrant tapestry of captivating content, interactive campaigns, and behind-the-scenes glimpses. The brand actively engages with its followers, sparking conversations, and fostering a sense of community. PUMA’s ability to cultivate an online environment that reflects its brand values sets it apart in the digital realm.
Sponsorships and Endorsements
PUMA secures high-profile sponsorships and endorsements, aligning itself with top athletes and sports teams. By associating its brand with excellence and achievement, PUMA enhances its credibility and resonates with consumers who aspire to greatness.
Bold and Memorable Ad Campaigns
PUMA’s advertising campaigns are a feast for the senses, characterized by their energy, creativity, and boundary-pushing visuals. The brand consistently delivers memorable campaigns that captivate audiences and leave a lasting impression, solidifying its position as a brand that dares to be different.
Embracing Sustainability
PUMA recognizes the importance of sustainability and incorporates it into its marketing strategies. The brand highlights its eco-friendly initiatives, such as using recycled materials in product manufacturing and reducing its carbon footprint. By championing sustainability, PUMA appeals to environmentally conscious consumers and positions itself as a responsible choice.
Experiential Marketing
PUMA creates immersive brand experiences through pop-up stores, interactive events, and collaborations with artists and influencers. By providing unique and memorable experiences, PUMA fosters a deeper connection with its audience, generating excitement and buzz around the brand.
Localization
PUMA tailors its marketing efforts to specific regions, acknowledging cultural nuances and preferences. By embracing localization, PUMA creates a sense of relevance and resonance, ensuring its messaging and products align with the needs and desires of diverse markets.
PUMA’s marketing strategies are a symphony of innovation, authenticity, and strategic thinking. By continuously pushing boundaries and staying attuned to consumer preferences, PUMA solidifies its position as a trailblazer in sportswear marketing, leaving competitors in its wake and inspiring athletes and fashion enthusiasts around the globe.
As marketers and startups navigate the complex and ever-changing landscape of the industry, PUMA’s marketing strategies stand as a testament to the power of innovation, authenticity, and boldness. By learning from PUMA’s successes, marketers and startups can unleash their potential, capturing the hearts of consumers, and forging their path to greatness. The world’s a stage, and PUMA’s playbook is a valuable guide for those willing to step onto it with audacity and strategic vision.
FAQs
What is PUMA target market?
PUMA appeals to a wide range of age groups, from energetic youths seeking the latest trends to seasoned adults embracing an active lifestyle. Its youthful and vibrant designs attract teenagers and young adults who are passionate about sports and fashion, while its sleek and sophisticated offerings appeal to mature individuals who prioritize both style and functionality.
What are the marketing strategies followed by PUMA?
Below are the marketing strategies followed by PUMA –
Strategic Collaborations
Influencer Partnerships
Engaging Social Media Campaigns
Sponsorships and Endorsements
Bold and Memorable Ad Campaigns
Embracing Sustainability
Localization
What is PUMA social media marketing strategy?
Puma’s social media strategy focuses on bold visuals, athlete & celebrity collaborations, trendy challenges, and interactive content to connect with young audiences and boost brand engagement.
What is PUMA brand strategy?
Puma’s brand strategy blends sports and lifestyle by offering innovative, stylish products, partnering with top athletes and celebrities, and connecting strongly with youth. It also highlights sustainability, making Puma a bold and trendy sportstyle brand.
PUMA company belongs to which country?
PUMA is a sportswear company from Germany. It was founded in 1948 and is headquartered in Herzogenaurach, Germany.
How does PUMA promote their products?
Puma promotes its products through a mix of celebrity endorsements, sports sponsorships, and trendy collaborations. It partners with athletes, teams, and cultural icons, runs bold ad campaigns, and uses social media, events, and influencer marketing to connect with young, fashion-forward consumers.
Virat Kohli, the iconic Indian cricketer and former captain of the Indian cricket team, has taken the brand endorsement world by storm. With exceptional talent and a magnetic personality, Kohli is the top choice for numerous renowned brands. Notably, he was the only cricketer on Forbes magazine’s list of the top 100 highest-paid athletes in 2020. His substantial earnings of approximately Rs 203 crore ($24 million) from brand endorsements set records in both the Bollywood and sports industries.
In this article, let’s explore Virat Kohli’s brand endorsements list and the influential role he plays as a trusted brand ambassador.
As a highly sought-after brand ambassador, Virat Kohli has forged partnerships with numerous top brands, solidifying his position as one of the most influential figures in the world of brand endorsements. Let’s take a closer look at some of the notable brands that have been fortunate to have Virat Kohli as their brand ambassador:
Myntra
Virat Kohli Brand Ambassador of Myntra | Virat Kohli Advertisement
Virat Kohli’s association with Myntra, the leading online fashion and lifestyle platform, has added to the brand’s star-studded list of ambassadors. In line with their “Be Extraordinary Every Day” campaign, Myntra recognizes Kohli’s extraordinary persona and his ability to inspire others to push boundaries. As a brand ambassador, Kohli epitomizes the spirit of exceptionalism and encourages individuals to embrace their uniqueness. With his infectious energy and passion, he embodies the essence of Myntra’s mission to empower individuals to express themselves through fashion, making him a perfect fit for the brand’s vision.
In 2019, Myntra announced that it had appointed celebrity couple Virat Kohli and Anushka Sharma as its first brand ambassadors.
Duroflex
Virat Kohli Brand Ambassador of Duroflex
Duroflex, a leading sleep solutions brand, partnered with cricketer Virat Kohli as its brand ambassador in May 2023 and launched the “Great Sleep, Great Health” campaign. This collaboration aims to emphasize the significance of quality sleep in maintaining overall well-being. As the face of Duroflex, Kohli will advocate for the importance of restful sleep and the role it plays in promoting a healthy lifestyle. Together, Duroflex and Kohli strive to inspire individuals to prioritize quality sleep for enhanced physical and mental health.
Puma
Virat Kohli Brand Ambassador of Puma
In a significant move back in February 2017, Puma, the renowned sports apparel brand, made an endorsement deal with Virat Kohli. The cricketer signed an eight-year, INR 110 crore contract with Puma, making it a major collaboration. He also launched the One8 brand with Puma in 2017. This partnership helped Puma grow in the market and showed their trust in Kohli’s talent and dedication. As a brand ambassador, Virat Kohli represented the spirit of sports, matching Puma’s focus on performance and style.
In April 2025, Kohli reportedly chose not to renew his contract with Puma, turning down an INR 300 crore offer. He decided to focus on building his own brand and expanding into entrepreneurship.
Audi India
Virat Kohli Brand Ambassador of Audi India
Audi, the prestigious automotive brand, partnered with Virat Kohli, the Indian cricket sensation, as its esteemed brand ambassador in 2015. Later in 2021, Audi extended its association with Virat Kohli as the brand ambassador. This collaboration signifies the seamless alignment between Kohli’s charismatic persona and Audi’s pursuit of luxury and performance. With his magnetic presence and relentless pursuit of excellence, Kohli epitomizes the values that Audi stands for, further strengthening their position in the Indian market.
HSBC
Virat Kohli Brand Ambassador of HSBC
HSBC, a leading global banking and financial services organization, appointed cricketer Virat Kohli as its brand ambassador in April 2023, aligning with the shared values of excellence, integrity, and determination. This collaboration emphasizes HSBC’s commitment to providing trusted and innovative banking solutions that resonate with the aspirations of individuals and businesses. Additionally, HSBC has launched the campaign ‘My Account Starts Today’, featuring Virat Kohli, which aims to highlight the bank’s ‘opening up a world of opportunity’ proposition.
Luxor, a well-known brand in the world of writing instruments, recently welcomed cricketer Virat Kohli as its brand ambassador in March 2023. With his remarkable talent and inspiring persona, Kohli perfectly embodies the essence of Luxor’s commitment to offering top-notch writing instruments that enable individuals to articulate their thoughts and ideas with utmost precision. This partnership not only strengthens Luxor’s brand image but also resonates with Kohli’s ability to motivate and inspire countless individuals.
Noise
Noise – Brand Ambassador Virat Kohli
Noise, one of the leading Indian tech brands, recently welcomed Virat Kohli as its brand ambassador in December 2022. Kohli’s association with Noise exemplifies the brand’s commitment to innovation and cutting-edge technology. With this collaboration, Noise aims to empower individuals to push their limits and unleash their full potential. Kohli’s dynamic persona and unmatched drive make him an ideal fit for Noise’s vision of delivering smart and stylish products to tech-savvy consumers.
“I always believe in working with brands that I resonate with. Excited to join the passionate team of Noisemakers as I partner with Noise”, said Virat Kohli.
Toothsi, the renowned dental care brand, has found the perfect duo to endorse its products: Virat Kohli and Anushka Sharma. This power couple’s association with Toothsi brings together their influence and charm to promote oral health and hygiene. With Kohli’s magnetic persona and Anushka’s graceful presence, Toothsi aims to educate and inspire individuals to take care of their smiles. As brand ambassadors, Virat and Anushka exemplify the importance of dental wellness and the confidence that comes with a healthy smile.
Blue Tribe
Virat Kohli Brand Ambassador of Blue Tribe
Virat Kohli and Anushka Sharma became ambassadors and investors for Blue Tribe in February 2022. The brand focuses on plant-based meat and promotes healthier, eco-friendly food choices. They seemed to be the perfect fit to encourage people to switch to healthier and eco-friendly alternatives without compromising on taste. With this collaboration, Virat and Anushka aim to inspire conscious eating habits and support the growing trend of sustainable living.
O’cean Beverages, a brand under Ball Corporation, partnered with Virat Kohli to promote its products. The company provides hydration and energy drinks, and with Kohli being a fitness icon, his endorsement has attracted strong attention from Indian consumers, boosting the brand’s growth
Hero MotoCorp
Virat Kohli Brand Ambassador of Hero MotoCorp
In 2018, Virat Kohli joined Hero MotoCorp as a brand ambassador. It is one of the world’s largest two-wheeler companies. Through this partnership, Virat promotes Hero MotoCorp’s focus on performance, style, and trust. Virat’s energetic image has helped the brand connect with India’s youth better.
Rage Coffee
Virat Kohli Brand Ambassador of Rage Coffee
Virat Kohli partnered with Rage Coffee in 2020 as an investor and brand ambassador. Rage Coffee offers premium, flavoured coffee blends. Kohli’s investment reflects his passion for quality and healthy living. The partnership aims to bring a unique coffee experience to younger people who care about taste and wellness.
Virat Kohli has been with Amaze India since it started in 2018. Amaze India is one of the best inverter battery brands. In 2021, the brand extended its endorsement deal with Kohli for three more years. In 2024, Amaze launched the “Hamesha #ReadyToPerform” campaign. This campaign shows the brand’s focus on providing reliable power. With Kohli as the face of the brand, Amaze highlights its promise of always being ready to deliver, just like Kohli’s consistent performance in cricket.
Star Sports
In 2023, Star Sports roped in Virat Kohli as the brand ambassador for their IPL ad campaign”Shor On, Game On”. As the official TV broadcaster for the TATA IPL, Star Sports released a promotional video featuring Kohli with the slogan “Har Ghar Banega Stadium” (Every Home Will Become a Stadium). This collaboration aims to ignite the excitement of cricket fans nationwide, highlighting the IPL’s ability to bring the stadium-like experience directly into people’s homes.
Blue Star
Virat Kohli – Brand Ambassador of Blue Star
Blue Star, an Indian multinational home appliance company, found a perfect match in Virat Kohli in 2019. Kohli’s association with Blue Star brings a breath of fresh air to the brand, symbolizing its commitment to excellence and innovation. As a brand ambassador, Kohli embodies the spirit of passion and relentless pursuit of excellence, aligning perfectly with Blue Star’s drive for innovation and customer satisfaction. With this partnership, Blue Star aimed to enhance its brand image and reach a wider audience.
Virat Kohli Brand Ambassador of Mobile Premier League
In March 2019, MPL (Mobile Premier League) entered into a successful endorsement partnership with Virat Kohli, appointing him as MPL’s brand ambassador. The deal was said to be worth around Rs 12 crore. The partnership turned out to be a success and was further renewed in January 2020, solidifying their shared vision. In April 2023, MPL launched a dynamic campaign, “Darr Ko Hatao, Bada Khel Jao,” featuring Virat Kohli, that exemplifies MPL’s unwavering commitment to providing a secure gaming environment. With Virat Kohli’s endorsement, MPL continues to inspire gaming enthusiasts nationwide, inviting them to join the MPL community.
MRF Tyre
Virat Kohli Brand Ambassador of MRF Tyre | Virat Kohli Brand Endorsements
In 2015, MRF Tyres, the prominent tyre manufacturing company, signed Virat Kohli as their brand ambassador for a three-year period. During this time, Kohli reportedly received a substantial sum of Rs 8 crore per year for his association with the brand. Recognizing his immense value and impact, MRF Tyres renewed the deal in 2017 with a staggering investment of Rs 100 crore for a period of eight years. As part of this renewed agreement, Kohli is said to earn a remarkable Rs 12.5 crore per annum. This long-standing partnership highlights the mutual trust and success shared between Kohli and MRF Tyres in promoting excellence and performance.
Phillips India
Virat Kohli – Brand Ambassador of Phillips India
Virat Kohli’s partnership with Philips as their brand ambassador for male grooming products has been a testament to their shared commitment to excellence. The collaboration between Kohli, a symbol of style and confidence, and Philips, a leading brand in grooming solutions, has been impactful. In 2022, Philips India launched the #TenOnTenYou campaign featuring Kohli, aiming to shed light on societal judgments and empower millennials to embrace their true selves. With Kohli’s endorsement, Philips continues to inspire men to look their best, embracing their personal grooming rituals with confidence.
Digit Insurance
Virat Kohli Brand Ambassador of Digit Insurance | Virat Kohli Brand Ambassador List
Digit Insurance, a leading insurance company, has appointed Indian cricketer Virat Kohli as its brand ambassador. Virat is also an investor in the company. The partnership between Digit Insurance and Kohli signifies not only his endorsement of the brand but also his confidence in its services and vision. As an investor, Kohli’s association with Digit Insurance goes beyond a typical brand ambassador role, showcasing his belief in the company’s growth potential. With Kohli’s influential presence and strong reputation, Digit Insurance aims to enhance its brand visibility and connect with a wider audience by offering reliable and customer-centric insurance solutions.
Virat Kohli Brand Ambassador of Wrogn | Virat Kohli Brand Ambassador List
Wrogn, the trendy fashion brand, has joined forces with none other than Virat Kohli, who not only serves as its brand ambassador but is also the co-creator of the brand. This exciting collaboration brings together Kohli’s passion for fashion and his unique sense of style. With his involvement in the apparel line, Wrogn showcases a perfect blend of edginess and sophistication. Kohli’s creative vision and personal touch infuse the brand with a distinct identity that resonates with youth.
Manyavar
Virat Kohli Brand Ambassador of Manyavar
In 2016, Manyavar, the renowned ethnic wear brand, appointed Virat Kohli as its brand ambassador. Virat’s association with Manyavar has exemplified elegance and style, capturing the essence of Indian traditions. He became the face of Manyavar, embodying the brand’s commitment to celebrating festivities with their exquisite collection of traditional attire. The brand released a notable campaign, ‘Aadha-Aadha’ featuring Virat, which beautifully highlighted the significance of sharing in a marriage, starting from the expenses of the wedding function. This campaign struck a chord with audiences, emphasizing the values of togetherness and mutual support.
Virat Kohli’s association with Great Learning, the leading edtech company, as their brand ambassador created a significant buzz. With this association, Great Learning aimed to leverage Kohli’s influential persona to inspire individuals to embark on a journey of continuous learning and upskilling. As a brand ambassador, he epitomizes the spirit of growth and excellence, reflecting the values and aspirations of Great Learning’s target audience. Virat’s strong work ethic and relentless pursuit of excellence make him an inspiring figure for those seeking personal and professional development.
In 2020, the company launched the “Power Ahead” campaign with Virat Kohli. The campaign focuses on showing the importance of higher education and lifelong learning.
Too Yumm
Virat Kohli – Brand Ambassador of Too Yumm
In a noteworthy partnership, Too Yumm! roped in Virat Kohli as their brand ambassador. The association aimed to promote healthier snacking options and a balanced lifestyle. With Kohli’s influential persona and dedication to fitness, he perfectly resonated with the brand’s values. As the face of Too Yumm!, Kohli encouraged consumers to make mindful snack choices without compromising on taste. This collaboration successfully inspired individuals to adopt healthier habits and enjoy guilt-free snacking experiences.
Himalaya, the well-known wellness and personal care brand, enlisted the charismatic cricketers Virat Kohli and Rishabh Pant as its brand ambassadors in 2019. This collaboration showcased the perfect synergy between the cricketers’ influential personas and Himalaya’s commitment to natural and effective products. Virat and Rishabh’s association with Himalaya amplified the brand’s message of holistic well-being and the benefits of using natural ingredients in personal care. Their endorsement brought immense credibility to Himalaya and resonated with consumers who admired the cricketers’ dedication to fitness and healthy lifestyles.
Volini, the trusted pain relief brand manufactured by Sun Pharma, founded a powerful ally in Virat Kohli as its brand ambassador. With its introduction to the market in 2015, Volini quickly gained recognition as a go-to solution for joint, musculoskeletal, and lower back pain. In 2018, the brand expanded its offerings with the introduction of Volini Maxx, catering to the evolving needs of consumers. Recognizing Kohli’s enduring influence and his commitment to fitness, Sun Pharma Consumer Healthcare signed a significant endorsement deal with him in 2018.
Boost, the popular Indian energy drink has found a perfect brand ambassador in cricket superstar Virat Kohli. Kohli, who is known for his dedication and physical prowess on the field, embodies Boost’s message of sustained energy and focus. Their long-standing partnership has not only helped Kohli fuel his athletic journey but has also boosted the brand’s immense popularity and relatable fitness goals. From commercials showcasing Kohli’s intense workout routines to social media campaigns fueled by his winning spirit, their synergy has propelled Boost to the forefront of India’s energy drink market, making them a dynamic duo not only on the field but also in the hearts of millions.
Vivo
Virat Kohli Brand Ambassador of Vivo
Vivo, a Chinese technology giant, is well-known for its innovative and stylish smartphones. In 2018, Vivo made Virat Kohli, an iconic Indian batsman, its brand ambassador. This move was a strategic one as Kohli’s immense popularity among the youth aligns perfectly with Vivo’s target audience. It has helped the brand to improve its image and sales in the Indian market. The partnership between Vivo and Kohli has blended cutting-edge technology with the passion for cricket, leaving an undeniable impact on India’s mobile landscape.
In 2015, Uber, the tech giant that transformed on-demand transportation, found an ideal brand ambassador in cricketing superstar Virat Kohli. Kohli’s reputation as an unstoppable go-getter aligned perfectly with Uber’s emphasis on speed and efficiency, making him an ideal fit for the Indian market. The partnership went beyond the world of cricket, with campaigns emphasizing the ease and dependability of Uber, often showcasing Kohli’s trademark determination behind the wheel. This powerful combination not only raised Uber’s brand recognition but also established it as the go-to app for transportation, leaving an indelible mark on the Indian mobility landscape.
MuveAcoustics
Virat Kohli Brand Ambassador of MuveAcoustics
In 2017, Zeeva, an electronics company based in Hong Kong, launched MuveAcoustics, a lifestyle audio brand that targeted urban India, and paired it with the popular cricketing superstar Virat Kohli. His youthful energy and dedication to performance perfectly matched MuveAcoustics’ sleek headphones and speakers, creating a powerful synergy. Kohli’s massive social media following amplified the brand’s message, while his own passion for music added authenticity, helping MuveAcoustics to become a leading player in the Indian audio market.
Wellman
Virat Kohli Brand Ambassador of Wellman
In 2019, the UK-based brand Wellman, which is known for promoting men’s health and vitality, collaborated with the Indian cricket superstar Virat Kohli. This partnership was ideal since Kohli’s relentless commitment to physical and mental fitness aligns perfectly with Wellman’s scientifically proven supplements. Together, they encourage men to live their lives to the fullest by empowering them with the perfect combination of power and balance. Kohli’s massive fan base and Wellman’s trusted reputation have redefined men’s wellness in India, showcasing that success is achievable through both strength and equilibrium.
American Tourister
Virat Kohli Brand Ambassador of American Tourister
American Tourister, a luggage brand known for its durability and association with adventure, found the ideal travel partner in Indian cricket captain Virat Kohli in 2016. Kohli’s energetic and determined personality perfectly aligned with the brand’s core values, making him an exceptional ambassador. Together, they have launched several successful campaigns, including the “#I’mReady” campaign, which showcased Kohli’s globetrotting lifestyle, and the recent “#UndeniableLeave” campaign, which encouraged taking a break from travel. With Kohli’s influence and American Tourister’s innovative luggage solutions, they have fueled the wanderlust of millions, cementing their position as the most dynamic duo in the travel industry.
Avas Living
Virat Kohli Brand Ambassador of Avas Living
Located in Alibaug, Avas Living is a luxury community that offers a new definition of wellness living. It is no wonder that cricketing superstar Virat Kohli has partnered with Avas Living in 2022 to become its brand ambassador. Kohli, known for his dedication to fitness and holistic well-being, chose Avas Living as his dream home retreat. This partnership combines Kohli’s passion for wellness with Avas’ focus on sustainable luxury, technology-driven living, and a strong community vibe. It is attracting health-conscious high net-worth individuals who are seeking a haven of serenity and a touch of cricket royalty.
Ocean Beverages
Virat Kohli Brand Ambassador of Ocean Beverages
Ocean Beverages, focused on crafting innovative and sustainable hydration solutions, found the perfect wave of energy in partnering with cricket superstar Virat Kohli. Kohli’s dedication to fitness and performance mirrors Ocean’s commitment to natural ingredients and eco-friendly practices. Their collaboration, particularly on the Sustainable Edition O’cean Energy Drink with its recycled aluminium cans, resonates with health-conscious consumers seeking both refreshment and responsibility. This dynamic duo is making ripples in the beverage industry, proving that conscious choices can be both powerful and delicious.
Essilor
Virat Kohli Brand Ambassador of Essilor
French eyewear company Essilor, known for its innovative lenses such as Crizal and Varilux, teamed up with Indian cricket superstar Virat Kohli in 2017. This collaboration was based on the shared values of precision, peak performance, and visual clarity. Through this partnership, Essilor’s brand gained more visibility among India’s cricket-loving population and helped raise awareness about the importance of eye health. Kohli himself became an advocate for this cause. The partnership between Essilor and Kohli brings together excellence in sports and optical expertise, empowering millions to see the world with clarity.
Batwrap, the Australian cricket gear innovator, has found the perfect partner in the batting powerhouse Virat Kohli. The partnership was inked in 2023 and is set to redefine cricket aesthetics and performance. Kohli is known for his aggressive batting and style, which perfectly embodies Batwrap’s mission to transform old bats and personalize new ones with cutting-edge, lightweight materials. The “Virat Kohli Electric Blue” collection, born from this union, allows cricketers to unleash their inner champion with a unique blend of power and panache.
Livspace
Virat Kohli Brand Ambassador of Livspace
Livspace, the leading home design company in India, has teamed up with cricket superstar Virat Kohli, creating a perfect match. Kohli’s vibrant personality and commitment to family align with Livspace’s mission of transforming homes into joyful havens. The “Livspace your space” campaign, featuring Virat and his wife Anushka Sharma, brings a fun twist to interior design, demonstrating how Livspace empowers homeowners to personalize their living spaces. This partnership seamlessly blends cricket’s energy with the comfort of home, making Livspace the perfect choice for anyone looking to #OwnTheirSpace.
Shyam Steel
Shyam Steel Anushka Sharma and Virat Kohli Advertisement
Virat Kohli and Anushka Sharma teamed up with Shyam Steel as brand ambassadors. Shyam Steel is one of the leading TMT bar producers in India. Their campaign, “Hamesha Ke Liye Strong,” highlighted the strength and durability of Shyam Steel’s products. The partnership aimed to promote quality in construction materials, reaching a larger audience with the star power of Virat and Anushka.
Royal Challenge
Royal Challenge – Virat Kohli Brand Ambassador List
Virat Kohli represents Royal Challenge as a brand ambassador. In 2024, the brand launched the “Choosebold 2.0” campaign, featuring Virat, Smriti Mandhana, and Vidyut Jammwal. This campaign celebrates individuals who make bold choices in life. With Virat leading the way, it encourages others to embrace boldness in their personal and professional lives.
Muthoot FinCorp
Virat Kohli Brand Ambassador of Muthoot FinCorp
In April 2022, Muthoot FinCorp launched a campaign “Mera Gold Loan, Mera Interest” campaign with Virat Kohli. He appeared in three TV commercials, promoting the brand’s financial services. The campaign aimed to build trust and showcase Muthoot FinCorp as a reliable choice for financial solutions.
Herbalife Nutrition
Herbalife Nutrition – Virat Kohli Brand Ambassador List
In 2021, Herbalife Nutrition renewed its partnership with Virat Kohli. The brand promotes wellness and a healthy lifestyle, which aligns with Kohli’s passion for fitness. With his endorsement, Kohli helps encourage people to live healthier, contributing to the brand’s growth.
Hyperice
Virat Kohli Brand Ambassador of Hyperice
In 2021, Virat Kohli became an athlete investor and global brand ambassador for Hyperice. The brand is known for its recovery products that help improve performance. With Kohli on board, Hyperice promotes better recovery for athletes and fitness lovers, just like Kohli takes care of his own fitness.
Vize
Virat Kohli Brand Ambassador of Vize
In 2020, Virat Kohli became the brand ambassador for Vize, a health and fitness brand. Vize offers high-quality supplements to help people stay fit and active. Through this collaboration, the brand aimed to inspire individuals to take charge of their health and make fitness a priority in their daily lives.
Conclusion
Virat Kohli’s influence as a brand ambassador is undeniable. His association with various renowned companies across industries showcases his versatility and appeal to a wide range of audiences. From sports brands to lifestyle products, Kohli has successfully collaborated with top-notch brands, reinforcing their brand values and reaching new heights of success.
As of 2024, according to Mint, Virat Kohli’s net worth is estimated to be Rs 1050 crore ($123 million).
Virat Kohli is brand ambassador of how many companies?
Virat Kohli is brand ambassador for several renowned brands, including Puma, Myntra, Blue Star, MPL, Digit Insurance, Toothsi, Blue Tribe, Hero MotoCorp, Royal Challenges, Amaze India, and many others.
Which startups are funded by Virat Kohli?
Startups funded by Virat Kohli are:
Rage Coffee
Blue Tribe
Sport Convo
Universal Sportsbiz
Digit Insurance
Chisel Fitness
Hyperice
How much does Puma pay Virat Kohli?
Virat Kohli signed an eight-year endorsement deal with Puma in February 2017, worth INR 110 crore. Under this agreement, he earned an annual payment of INR 12-14 crore. However, in April 2025, Kohli chose not to renew his contract with Puma after it ended. He reportedly rejected an INR 300 crore offer, deciding to focus on building his own brand instead.
Endorsement is a form of brand communication in which a celebrity works as the brand’s spokesman, certifying the business’s claim and stance by lending his or her personality, popularity, social standing, or industry experience to the brand. In a market with a lot of local, regional, and international companies, celebrity endorsement was once regarded as a good way to stand out.
In cricket, Kannanur Lokesh Rahul is a household name. He has recently achieved recognition for both good and negative reasons, but happily, things did not turn sour for him. Rahul has been a brand ambassador of various brands in different sectors because of his strong yet calm personality. On that note, let us jump right into the list of brands that KL Rahul endorses.
KL Rahul, the Indian cricket star, has teamed up with Metaman not just as a brand ambassador but also as an investor! Known for his love of style and fragrances, Rahul is now part of Metaman’s journey as they launch a premium perfume collection.
Metaman, which started as a men’s jewelry brand, is now expanding into high-quality, luxurious, yet affordable perfumes. Rahul, who has always been passionate about fashion and wellness, sees this as more than just a business move—it’s a long-term commitment.
With his sharp style and global exposure, Rahul aims to bring world-class fragrances to India.
Police Lifestyle
Police Lifestyle – KL Rahul Brand Endorsements
In November 2024, lifestyle brand Police announced a two-year partnership with Indian cricketer KL Rahul, appointing him as their brand ambassador for India and the Middle East. This collaboration is part of the Police’s “Audacity Wanted” campaign, which celebrates individuality and self-expression.
As part of this partnership, Police has launched the Police x KL Rahul accessories collection, featuring leather goods designed for the modern man. The campaign showcases Rahul in various visuals, offering a localized perspective on the “Audacity Wanted” concept.
This collaboration inspires individuals to embrace their uniqueness and make bold statements in every aspect of life, reflecting KL Rahul’s journey and the Police’s commitment to authentic self-expression.
Dream11
Dream11 – KL Rahul Brand Endorsements
KL Rahul, the renowned Indian cricketer, has been featured in several Dream11 advertising campaigns over the years. In 2024, during the Indian Premier League (IPL), he appeared in a humorous advertisement alongside fellow cricketers. This ad showcased a light-hearted family dinner scenario, highlighting the playful dynamics between the cricketing stars and the Bollywood actor, which resonated well with the audience.
These collaborations between KL Rahul and Dream11 emphasize his significant presence in the cricketing community while showcasing his appeal in mainstream media, bridging the gap between sports and entertainment.
BharatPe
BharatPe – KL Rahul Brand Endorsements
Indian cricketer KL Rahul has been associated with BharatPe, a prominent fintech company in India, through various collaborations focusing on empowering merchants and promoting secure digital transactions.
KL Rahul actively promoted BharatPe’s services on his social media platforms. In February 2025, he shared a reel emphasizing the importance of strong defense in cricket and payments, highlighting BharatPe UPI’s secure transactions.
Additionally, in January 2025, he posted about trusting BharatPe UPI for secure transactions, backed by BharatPe Shield’s free protection cover of up to ₹5,000.
XYXX Crew
XYXX – KL Rahul Brand Endorsements
Indian cricketer KL Rahul has collaborated with men’s innerwear and comfort wear brand XYXX in multiple capacities, including as an investor, brand ambassador, and central figure in several of their advertising campaigns.
Moreover, he became both an investor and the first-ever brand ambassador for XYXX. This partnership aims to leverage Rahul’s popularity to expand XYXX’s customer base, strengthen its online presence, and enter new markets. The collaboration reflects a shared ethos, with Rahul embodying the brand’s belief in trusting one’s instincts.
In May 2024, XYXX released a campaign featuring Rahul in a dystopian narrative where men are physically shackled by uncomfortable underwear. The campaign promotes XYXX’s products as a liberating alternative, encouraging men to break free from discomfort.
Carriall
Carriall – KL Rahul Brand Endorsements
Carriall, a brand renowned for its innovative smart travel luggage, appointed Indian cricketer KL Rahul as its brand ambassador. This collaboration aims to blend elegance, sophistication, and practicality, aligning with Carriall’s product philosophy and Rahul’s stylish persona.
With this partnership, Carriall sought to promote KL Rahul’s widespread appeal across India to expand its offline presence. While the brand has primarily operated online, Rahul’s endorsement is expected to facilitate a stronger foothold in offline markets nationwide, enhancing brand visibility and accessibility.
Red Bull
Red Bull – KL Rahul Brand Endorsements
KL Rahul’s collaboration with Red Bull has been a significant aspect of his cricketing journey, offering him platforms to showcase his talent and connect with fans. Red Bull has facilitated various interactive sessions with KL Rahul, including live interviews and Q&A sessions, allowing fans to gain insights into his preparations, mentality, and personal anecdotes.
These engagements have strengthened the connection between Rahul and his supporters, reflecting Red Bull’s commitment to bringing athletes closer to their audiences.Through these collaborations, Red Bull has played a significant role in glorifying KL Rahul’s presence both on and off the field, supporting his journey and enabling deeper fan interactions.
HyugaLife
HyugaLife – KL Rahul Brand Endorsements
Indian cricketer KL Rahul expanded his entrepreneurial ventures by investing in and becoming a brand ambassador for HyugaLife.com, a health and wellness platform offering a diverse range of products, including supplements, health foods, and sports nutrition.
Rahul’s collaboration with HyugaLife aims to inspire individuals across India to prioritize their well-being and adopt healthier lifestyles. These initiatives reflect KL Rahul’s dedication to fostering a health-conscious culture in India and HyugaLife’s commitment to providing authentic, high-quality wellness products to its customers.
Nayara Energy
Nayara Energy – KL Rahul Brand Endorsements
In April 2024, Nayara Energy, a prominent downstream energy company, launched its annual ‘Mahabachat Utsav’ campaign with celebrated Indian cricketer K.L. Rahul as the face of the initiative. This collaboration aimed to offer significant consumer savings on petrol purchases at Nayara’s extensive network of over 6,300 fuel stations across India.
This collaboration underscores Nayara Energy’s dedication to enhancing customer experiences and rewarding loyalty while also leveraging K.L. Rahul’s popularity to strengthen the campaign’s reach and impact.
Aditya Birla Capital
Aditya Birla Finance – KL Rahul Brand Endorsements
Aditya Birla Finance Ltd (ABFL) launched the ‘Ab Kahani Badlegi’ campaign, featuring Indian cricketer KL Rahul as its brand ambassador. This collaboration aims to inspire individuals to overcome challenges and achieve their aspirations, aligning with ABFL’s mission to empower people through tailored financial solutions.
The ‘Ab Kahani Badlegi’ campaign portrays ABFL as a financial powerhouse, offering products and services such as personal loans, business loans, SME loans, and loans against property with minimal documentation, faster disbursement, and a Flexi loan facility with a 100% online process that enable consumers to realize their long-held dreams. This nationwide effort, released on television and online platforms, aims to reach people of all ages.
Too Yumm
Too Yumm – KL Rahul Brand Endorsements
KL Rahul collaborated with Too Yumm, a popular healthy snacking brand, as part of its efforts to promote guilt-free indulgence. The collaboration aligns with Rahul’s image as a fitness-conscious athlete who maintains a balanced diet while enjoying tasty snacks.
Too Yumm, known for offering baked, not fried, snacks, has previously partnered with sports personalities to highlight its health benefits. Rahul’s association with the brand likely includes social media promotions, advertisements, and possibly campaign endorsements that emphasize the idea of snacking smart while maintaining an active lifestyle.
This partnership further strengthens Too Yumm’s appeal to young, health-conscious consumers who look up to athletes like KL Rahul for fitness inspiration.
KL Rahul, the renowned Indian cricketer, has collaborated with SG Cricket to introduce the Signature KLR x SG collection, a premium line of cricket equipment and gear. This collection features top-quality English willow bats, including the KLR Series, KLR Ultimate, KLR Xtreme, and KLR Edition, each designed to enhance performance on the field.
The bats are crafted from the finest English willow, traditionally shaped, and equipped with imported cane handles for superior grip and control. Additionally, the collection offers batting gloves and pads, all tailored to meet the high standards expected by professional cricketers.
KnobbX
Indian cricketer KL Rahul partnered with KnobbX, an apparel brand specializing in modern accessories. As a brand ambassador, Rahul has been featured in various advertising campaigns promoting KnobbX’s products.
This collaboration aligns with Rahul’s trendy persona, making him a suitable representative for nobbX’s contemporary designs.
This partnership is one among several in Rahul’s portfolio, reflecting his influence in the fashion and lifestyle sectors.
Hublot
Hublot – KL Rahul Brand Endorsements
KL Rahul, the renowned Indian cricketer, has been associated with Hublot, the luxury Swiss watch brand, as a brand ambassador since June 2023. This collaboration aligns Rahul with Hublot’s legacy of precision and elegance, reflecting his sophisticated and stylish image.
Hublot’s involvement in cricket includes a partnership with the International Cricket Council (ICC), serving as the official timekeeper for major ICC. This association emphasizes Hublot’s commitment to the sport and its athletes, with KL Rahul representing the brand’s dedication to excellence both on and off the field.
KL Rahul, the prominent Indian cricketer, has been associated with ARC – Athlete Recovery, a company specializing in sports recovery technology. Founded in 2023 by former Karnataka Ranji player David Mathias, ARC focuses on providing innovative recovery solutions, such as portable ice baths, to enhance athletic performance. Rahul was an early adopter of ARC’s vision and has been a significant supporter of their mission to revolutionize athlete recovery.
Realme
Realme – KL Rahul Brand Endorsements
Realme, a rapidly growing smartphone brand, appointed cricketer KL Rahul as the brand ambassador for its smartphone category. This collaboration was designed to align with Realme’s youthful and dynamic image, leveraging Rahul’s popularity and style to resonate with a broader audience.
As part of this partnership, KL Rahul became the face of the Realme 9 Pro+ 5G campaign, embodying the brand’s “Dare to Leap” philosophy. The campaign highlighted the smartphone’s advanced features, including its powerful performance and stylish design, aiming to appeal to tech-savvy consumers seeking both functionality and aesthetics.
boAt
boAt – KL Rahul Brand Endorsements
KL Rahul, the renowned Indian cricketer, has been associated with boAt, a leading Indian audio and wearable brand, as a brand ambassador. In this role, he has actively participated in promoting boAt’s range of products, including their audio devices and smartwatches. This collaboration is part of boAt’s broader strategy to partner with prominent figures in the sports industry to enhance its brand presence
Zenovit
Zenovit – KL Rahul Brand Endorsements
KL Rahul has signed a new sponsorship contract. He is now the face of the Zenovit dietary supplement line. Raveena Tandon, a Bollywood actress, had previously sponsored Zenovit. KL Rahul will star in a TV commercial for the brand that will be released soon. Due to Zenovit’s lack of social media presence, it does not appear that a digital advertising strategy will be implemented.
Puma
Puma – KL Rahul Brand Endorsements
Rahul will be seen endorsing Puma’s latest product lines in the performance and sport style categories through various brand advertisements as part of the contract.
Choosing to solely collaborate with a sportswear brand is a critical decision, and we have hit it out of the park with this collaboration,” Rahul said in a statement about the partnership with Puma.
As a cricketer, I am always trying to stay one step ahead of the game, both on and off the field, and Puma, the ever-faster brand, shares my ambitions and ideals. Working with Puma and joining their fantastic roster of athletes and superstars will be incredible,” he continued.
“Rahul is a natural fit for the brand due to his exceptional performance on the field, effortless style off the field, and propensity for fitness”. His demeanour is completely in line with Puma’s brand approach, and we are thrilled to be working with him and to begin this new partnership. Puma India MD Abhishek Ganguly said.
Cure.fit
Cure.fit – KL Rahul Brand Endorsements
KL RAHUL, a dashing Indian cricketer, has been appointed as a brand ambassador for Cure.fit. Cure.fit is a Bengaluru-based health and fitness start-up. Rahul will support cure.fit’s new CULT brand, which is a chain of high-end fitness centres, in order to broaden the brand’s reach. According to rumours, Cure.fit and the cricketer have agreed on a cash and equity deal.
Rahul has wowed everyone with his batting prowess and hard ethic, and he has made an impact on both the home and international circuits. Cornerstone Sport, a brand consultant and talent representation agency, brokered the arrangement.
Cricketer K L Rahul remarked of his partnership with Cult.fit, “I am immensely thrilled about my collaboration with Cult.fit.” As a sportsperson, fitness is important not only for improving on-field performance but also for improving overall health. Cult.fit’s machine-free workouts are impressive, and anyone who wants to get in shape may do it without using a machine.
In collaboration with retail partner Zeko online Pvt. Ltd., Indian opener KL Rahul established Gully, a “cult streetwear brand.” In the beginning, the brand’s products will be offered on one of India’s biggest online marketplaces as well as the Zeko online website. Rahul is also one of the brand’s co-owners.
T-shirts, joggers, and shorts will be the first items to be released, followed by jeans and sweatshirts later this year. Gully’s primary values are street culture, hip-hop, rap, and street sports. In Western countries, streetwear labels are immensely popular. Currently, there is no competition in the Indian market.
When it comes to creating and building brands, our idea is to first discover a market gap and then locate the proper partners with whom to collaborate. KL Rahul is one of the most fashionable cricketers and embodies the Gully spirit. Another important factor was in-house manufacturing, which provided the flexibility and agility needed for a new brand to prosper, according to Jogesh Lulla, COO, Cornerstone Sport.
RBI
RBI – KL Rahul Brand Endorsements
As the 2018 Indian Premier League (IPL), India’s biggest cricket extravaganza, draws to a close with Chennai Super Kings (CSK) claiming the title, the Reserve Bank of India (RBI) took advantage of the media frenzy to promote financial literacy.
Interestingly, during the event, a commercial depicting renowned batsman KL Rahul aired on TV channels.
Furthermore, he discussed the rules as well as the RBI’s new no-frills savings account system.
The cricketer, on the other hand, did not receive any compensation for his appearance in the commercial. However, because he is an RBI employee, they did not impose any fees.
NUMI
Numi Paris – KL Rahul Brand Endorsements
Actor Athiya Shetty and Ace Cricketer KL Rahul have been named as brand ambassadors for NUMI Paris, a French luxury eyewear brand that has recently arrived in India. NUMI Paris has enlisted the help of the skilled and beautiful actor, as well as the successful cricket player, to promote their elegantly handcrafted eyewear collection.
I am ecstatic to be welcomed into the NUMI Paris family,” NUMI has all of the qualities that I look for in a brand when I indulge. And I’m delighted to say that NUMI is a natural extension of my personality KL Rahul said.
FAQs
What is full name of KL Rahul?
Kannur Lokesh Rahul
Which major brands does KL Rahul currently endorse?
KL Rahul endorses a diverse range of brands, including Puma, Red Bull, BharatPe, Realme and more.
Does KL Rahul endorse only Indian brands, or also international ones?
He endorses both Indian and international brands, reflecting his widespread appeal.
German multinational firm Puma SE, better known as Puma, creates and sells casual and sports shoes, clothes, and accessories. To increase its brand’s visibility, Puma’s marketing strategy centers on new ideas, teamwork, and the utilization of digital channels. Thanks to this strategy, Puma has become a world leader in athletic apparel through effective marketing campaigns and strategic alliances. Among the world’s sportswear manufacturers, Puma ranks third. The following article will examine Puma, a leading fashion and sportswear brand, and the business model that has allowed it to become so successful.
About Puma
Rudolf Dassler founded the renowned athletic apparel label Puma in 1948. Puma is committed to improving the sporting experience through innovation and offers products that combine elegance with performance. Puma, a sportswear brand, is known for its groundbreaking collaborations with famous sportsmen and celebrities. Puma is a global athletic apparel and footwear company with headquarters in Herzogenaurach, Germany. The company has a presence in more than 90 countries and employs about 14,000 people. Its global presence and partnership with Modern Trade Retailers help boost brand awareness and revenue.
The sale of Puma items through a global network of retail outlets is critical to the company’s business strategy. The typical profit margin for a retail company is between two and twenty percent, with a more realistic range of two to ten percent. The profit margin is slightly smaller for well-known brands like Puma because of the increased competition and the necessity to maintain competitive prices. Another important aspect of the brand’s business strategy is its powerful franchising model, which allows it to run its stores all over the world. Puma has successfully increased its brand’s exposure and attractiveness by teaming up with prominent personalities and athletes such as Usain Bolt and Rihanna.
Big Smile because my new @PUMA Shoe 🔥drip is online in the US and will be available in August . 🔥🔥⚡️⚡️
Puma generates revenue through a variety of sources. The main revenue streams of Puma are as below:
Main Product Categories: Sportswear, footwear, and accessories are the main sources of income for the brand.
Brand Licensing and Collaborations: Puma also earns money through brand licensing and cooperation with other companies.
Performance-Oriented Apparel: Selling performance-oriented apparel for sports such as basketball and soccer brings in more money.
Lifestyle Collections: Another aspect that contributes to its revenue is the sale of lifestyle collections aimed at fashion-conscious people.
Retail Operations: To provide customers with a more traditional shopping experience, Puma runs retail stores and outlets all around the world.
Ecommerce Platform: The brand’s eCommerce platform provides an effortless and accessible way for people to shop online.
Endorsements and Sponsorships: The company’s marketing efforts, which include endorsing athletes and sporting events, boost brand awareness.
Community Engagement: Puma uses sponsorships, social media, and in-person events to build community involvement and devotion to the brand.
Global Consolidated Sales of Puma From 2013 to 2023
USP of Puma
In addition to its heritage, innovation, design, sustainability initiatives, and strategic collaborations, Puma’s unique selling propositions (USPs) are all factors that contribute to the company’s powerful brand presence in the international sportswear industry.
Puma SWOT Analysis
SWOT Analysis of PUMA
Puma Strengths
In both Formula One and NASCAR, Puma is the primary manufacturer of racing suits and driving shoes.
It partners with notable brands such as Ferrari and BMW.
The company’s management and marketing are top-notch, and they’ve done an outstanding job of promoting their items all over the globe.
Puma’s association with popular sporting events such as the FIFA World Cup, the Olympics, cricket, motorsports, rugby, and many more helps the company build its reputation around the world.
The brand’s social media and eCommerce accounts are highly engaged, contributing to its strong online presence.
Puma Weaknesses
In comparison to Nike and Adidas, Puma faces stiff competition and has a small portion of the market.
Consumers may exhibit a preference for specific brands. Finding investors is a challenge for Puma, and the company may look to its rivals for financial backing.
There are numerous wage disputes within this organization. This often leads to strikes and production difficulties.
Puma Opportunities
With an increasing number of major international athletic events, the corporation has additional opportunities to secure sponsorship.
To attract new consumers, more branding and promotional activities can be conducted.
There is still room for Puma to grow in the growing market.
Puma Threats
Because of its worldwide recognition, Puma feels the pinch of economic fluctuations and recessions.
Both established businesses and up-and-coming startups are competing for market share.
Particularly in developing and modest markets, the imitation of low-quality and counterfeit items poses a danger to the company.
Company operations may be impacted by rules and regulations imposed by the government.
Thanks to its innovative advertising campaigns, Puma has become a household name. The brand concentrates on particular socioeconomic factors in specific regions. The fact that their resale items, which are used, fetch over three times the original selling price is the most amusing part. “Limited supply, high demand” is the underlying principle that drives everything. From its logo and product designs to its market reach, Puma’s business approach is highly fascinating.
FAQs
When was Puma founded?
Puma was founded in the year 1948 by Rudolf Dassler.
What was the revenue of Puma in 2023?
The revenue of Puma in the year 2023 was 8.6 billion euros.
Who is the brand ambassador of Puma India?
Ibrahim Ali Khan Pataudi is the new brand ambassador of Puma India.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by PUMA.
Rudolf Dassler established PUMA in 1948, and it is currently the third-largest sportswear producer in the world. PUMA creates and markets sports and sports lifestyle merchandise, such as footwear, clothing, and accessories. PUMA is without a doubt the brand that consistently ranks among the top 5 options for sportswear enthusiasts. PUMA is a brand that we foresee continuing to be a player in the market for many years to come because of its extensive worldwide presence and hard-rocking impact.
The PUMA brand logo may be seen and recognized not only in a wide variety of celebrity footwear and clothes but also by commoners walking by. PUMA’s strategy has always been to change with the times and never stand still.
Here’s the success story of PUMA, which covers all about the company, the startup story and growth, its products, its competitors, its business and revenue model, and more.
The athletic goods and equipment company PUMA, designs, manufactures, and sells footwear, clothing, and accessories for men, women, and kids. The business markets goods under PUMA, Cobra Golf, and stitched brand names. Additionally, it grants licenses to several independent businesses so they may manufacture and distribute accessories, watches, and eyeglasses. Through company-owned and authorized retail locations, authorized online marketplaces, and wholesale, the business offers goods directly to customers.
Additionally, PUMA supports international national teams in several sports. It operates in America, Asia-Pacific, Europe, the Middle East, and Africa (EMEA). The company’s headquarters are in Herzogenaurach, Bavaria, Germany.
Football, basketball, track and field, golf, motorsports, etc. are just a few of the sports that PUMA designs, manufactures, distributes, and advertises footwear, apparel, and accessories for.
PUMA – Industry
The market is expanding significantly as consumers become more drawn to the product’s capacity to provide sweat-wicking, aeration, and improved physical activity. The product’s increased use is attributed to its ability to protect against harsh weather, boost blood circulation, and avoid injuries. Because more individuals are participating in fitness activities, the consumption of the product is expanding as the urban population expands.
In 2020, the global sportswear market was worth USD 160.61 billion. The COVID-19 pandemic’s effects have been unprecedented and overwhelming on the world, with the product seeing a decline in demand in every location. According to Fortune Business Insights analysis, the worldwide sportswear market had a significant drop of 10.6% in 2020 compared to the average annual increase between 2017 and 2019. The market is anticipated to expand at a CAGR of 6.6% from USD 170.94 billion in 2021 to USD 267.61 billion in 2028.
PUMA – Founder and Team
PUMA was founded by Rudolf Dassler in the year 1948.
Rudolf Dassler
Rudolf Dassler – PUMA, Founder
German cobbler and businessman Rudolf “Rudi” Dassler, who lived from 26 March 1898 to 27 October 1974 and was a member of the Nazi party, founded the sportswear firm PUMA. Adolf “Adi” Dassler, the man who founded searchAdidas, was his elder brother.
Rudolf and his younger brother Adolf, also known as “Adi,” established a shoe factory in 1924. The only company at the time that produced sports shoes was Gebrüder Dassler Schuhfabrik. Therefore they gave it that name for their new company. The two got their business off the ground in their mother’s laundry. The town’s electricity at the time wasn’t always consistent, so the brothers occasionally used a stationary bike’s pedal power to power their machinery. They relocated into a different structure in 1927.
With a suitcase full of spikes, the brothers went from Bavaria to Berlin for the 1936 Summer Olympics, where they convinced American sprinter Jesse Owens to wear them, earning the first sponsorship for an African American. Four gold medals were earned by Owens. Before World War II, the Dasslers were selling 200,000 pairs of shoes a year thanks to a booming business.
Later the two brothers’ relationship worsened due to personal insecurity and miscommunication until they decided to separate in 1948 and create two own companies, searchAdidas and PUMA.
After the separation, Rudolf initially registered the newly formed business as Ruda (a name derived from Rudolf Dassler), but he eventually changed it to PUMA.
PUMA – Mission and Vision
PUMA’s vision statement says, “to be the most desirable and sustainable Sport-lifestyle company in the world.”
PUMA’s mission statement says, “to be the Fastest Sports Brand in the world.”
PUMA – Name, Tagline, and Logo
PUMA Logo
Rudolf Dassler first registered the newly formed business under the name Ruda, but he subsequently changed it to PUMA. The company’s name and the original PUMA logo, which featured a beast leaping through a D, were both registered in 1948. The PUMA emblem and the characteristic “Formstrip,” which was established in 1958, are included in PUMA’s shoe and garment designs.
The current PUMA logo features a leaping PUMA, commonly known as a panther that is active all the time and can jump up to 20 feet in the air. PUMA encapsulated the features of their products with this logo.
PUMA’s tagline says, ‘FOREVER FASTER’
PUMA – Products
PUMA offers a huge collection of sportswear, accessories, and shoes. It is a major manufacturer of racing and driving shoes.
The business has developed a reputation for producing trustworthy merchandise. The footwear line is what drives the majority of the brand’s sales. The selling feature of the portfolio is a pair of football sneakers.
The company’s offerings include the following:
Shoes
Apparels
Tshirts
Tracks
Boxers
Accessories
Helmets
Water bottles
PUMA – Business and Revenue Model
PUMA, like searchAdidas, operates using a multi-channel business model, which involves the use of multiple channels to reach customers and sell products. The company’s main channels include:
Retail stores: PUMA operates its own retail stores, which are designed to create an immersive brand experience for customers. These stores carry a wide range of PUMA products and are strategically located in high-traffic areas.
Ecommerce: PUMA operates its own eCommerce website, which allows customers to purchase products online. The website offers a wide range of products and features, such as product reviews, size charts, and detailed product information.
Wholesale: PUMA sells products to retailers and distributors, who then sell the products to customers. This channel allows the company to reach a wide range of customers through a network of retail partners.
Licensing: PUMA also generates revenue through licensing agreements with third parties, who use the PUMA brand and logo on their products.
Sponsorship: PUMA is also involved in sports sponsorship and partnerships with sports teams, athletes, and events, which helps the company to promote its brand and products.
Collaborations: PUMA also collaborates with various designers, artists, and celebrities to create limited-edition and exclusive collections.
Sustainability: PUMA is also committed to sustainability, and the company is using sustainable materials, processes, and practices throughout its entire product line. It also creates products that are designed to be recycled or repurposed, in order to reduce their impact on the environment.
PUMA also has a focus on urban and lifestyle fashion and is also known for its sportswear, they are also investing in new technologies like the use of 3D printing and artificial intelligence in product development and design.
PUMA sells goods for athleisure, golf, motorsports, running, training, football, basketball, and running. Pelé, Eusébio, Diego Maradona, Lothar Matthaus, Johan Cruyff, Clyde Frazier, Boris Becker, Martina Navratilova, Jim Hines, Tommie Smith, Joe Namath, Linford Christie, Colin Jackson, Heike Drechsler, and Michael Schumacher are just a few of the renowned athletes it has sponsored.
Football boots made by PUMA are used by international players including Neymar, Gianluigi Buffon, Antoine Griezmann, Sergio Agüero, Marco Reus, Luis Suárez, David Silva, Vincent Kompany, Raphael Varane, Christian Pulisic, Yann Sommer, and Jonas Hofmann.
After 28 years, PUMA reestablished its relationship with netball by endorsing the Melbourne Vixens in 2018. It afterward became the official gear sponsor of the Silver Ferns, New Zealand’s national netball team. Former Indian cricket team captain and sponsored player Virat Kohli is represented by the company. Cobra Golf, a division of PUMA, supplies golfers like Lexi Thompson, Bryson DeChambeau, and Rickie Fowler.
PUMA equips the teams of Mercedes AMG Petronas, Scuderia Ferrari, Red Bull Racing, and Alfa Romeo in Formula 1. PUMA provides fire suits, gloves, and shoes to Team Penske for use in NASCAR.
After an almost 20-year hiatus, PUMA announced its return to the basketball market in 2018 and named Jay-Z as the division’s creative director. Michael Porter Jr., Marvin Bagley, Deandre Ayton, and Zhaire Smith are the first basketball players to sign up with PUMA and wear performance PUMA basketball shoes.
Why Does PUMA Sign So Many Celebrities?
PUMA – Challenges Faced
The following are the challenges identified in PUMA’s journey:
PUMA’s business is impacted by the crisis and slowing economy because it is a worldwide brand. PUMA is a global corporation that conducts business all over the world. Any change in currency can have a direct impact on the company’s pricing and operations. According to PUMA’s SWOT analysis, currency fluctuations pose a significant risk.
There is intense rivalry in the business from both established firms and new entrants, with Nike challenging PUMA particularly hard. The product portfolio offered by searchNike is extensive. The sales of these goods are reducing PUMA’s profitability.
PUMA brand imitations are greatly expanding and costing the firm money. This threat is especially present in developing and moderate countries where low-quality imitation items are widely available.
Government rules and regulations may have an impact on how businesses operate.
PUMA – Investments
Date
Organization Name
Lead Investor
Round
Amount
June 13, 2013
BSE Electronic
–
Venture Round
€1 million
PUMA – Acquisitions
Acquiree Name
Date
Amount
Brandon Company AB
Jan 12, 2009
–
Cobra Golf
March 10, 2010
–
Chalayan
Jan 8, 2010
–
Dobotex B.V.
Dec 3, 2008
–
PUMA – Competitors
The top competitors of PUMA are searchNike, searchAdidas, Under Armour, Reebok, Fila, Brooks Sports, and Converse.
PUMA – Future Plans
PUMA has a huge window of opportunity to grow its market share. They may take advantage of this area by actively focusing on women’s clothing and accessories. As time goes on, more and more women are becoming interested in sports and fitness; thus, they ought to have access to the same range of possibilities as men.
As more nations participate in various sports competitions, the sports sector is expanding at an exponential rate. PUMA has the chance to grow into additional nations, but it may also broaden its reach by connecting with new sporting events.
PUMA may expand their impact by advertising their products in everyday life as well; even those who aren’t athletes or sports fanatics enjoy wearing PUMA apparel and accessories. Why confine it to a particular portion? PUMA has the potential to transcend the world of athletics and become a type of fashion statement.
PUMA can branch out into a lifestyle option for people. It has the chance to establish itself as the preferred option for a group of individuals who want to associate themselves with PUMA gear.
PUMA – FAQs
When was PUMA founded?
PUMA was founded in 1948.
Who is the founder of PUMA?
Rudolf Dassler is the founder of PUMA.
Who is the CEO of PUMA 2023?
Arne Freudnt is the Chief Executive Officer of PUMA 2023.
Who are the top competitors of PUMA?
The top competitors of PUMA include searchAdidas, searchNike, Under Armour, Reebok, Fila, Brooks Sports, and Converse.
In our lifetime, almost every one of us has heard, even if it’s just once, that music is a universal language, which transcends boundaries, space, and time. This boy band from South Korea, with their love for music, proved the above sentence with their hard work and passion.
Bangtan Sonyeondan, popularly known as BTS is a Korean pop also known as K-Pop group from South Korea, which is conquering the whole world with their music. They debuted in the year 2013. It is comprised of 7 members, RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook. The band is under Big Hit Music, a subsidiary of Hybe Corporation.
The two times Grammy nominees have now become some of the biggest artists in the music industry, their songs are all about messages of self-love, depression, societal issues, dreams, basically everything that today’s youth faces in their everyday life. The relatability of the songs made the band, a group of global superstars. They speak about bullying and the hardships that come while struggling with today’s world and also about mental health. Recently, they have become the first Asian in the history of American Music Awards, to win the Artist of the year.
Their influence is so huge that they have attended and addressed in the UN General Assembly twice. In 2018, they launched their ‘Love Myself’ campaign and partnered up with UNICEF to prevent violence against children and teenagers. Not only that, this year before addressing in the UN, all the seven of them were appointed as ‘special presidential envoy for future generations and culture’ by the President of South Korea, Moon Jae-in.
They are not just a K-pop sensation anymore; in fact, they are much more than that. It wouldn’t be wrong to say that they are a global phenomenon. They are proving their mettle each and every day by the messages conveyed through their heart-touching songs.
By singing in three languages; Korean, Japanese and English, the band is collecting fans from all over the globe. BTS’s previous albums and songs have always been a talk of the music industry, be it their album ‘Wings’ or ‘Love Yourself: Answer’ or ‘Map Of The Soul: 7’. Their current songs ‘Dynamite’, ‘Life Goes On’, ‘Butter’ and ‘Permission To Dance’ are soaring in popularity and have taken the spot of number 1 in Billboard Hot 100 list numerous times.
Due to their impact, several brands have made them their ambassadors and are attracting attention from all around the world. In this article, we will talk about those brands, which are endorsed by the current biggest boy band in the world. So, let’s get started.
“The endorsement process is an evolution. What you try to do is you endorse someone that you believe in and their ideas and their solutions align with yours.”
One of the biggest technology giants in the world, Samsung, founded in the year 1969 is a South Korean multinational company famous for its electronic components, especially its smartphones. The tech giant operates in over 74 countries and has over 290,000 numbers of employees under it. Samsung’s smartphones are a big competitor of Apple’s iPhone, Vivo, Oppo, and Xiaomi.
Samsung roped in BTS as their Global brand ambassador for their smartphones in the year 2020 and launched S20 plus edition. This year the band unveils the Galaxy buds and the Galaxy Z Fold and Flip series and the series has broken their own sales records.
McDonald’s
The world’s one of the most, if not the most popular burger chain McDonald’s was founded in the year 1955 by Maurice McDonald and Richard McDonald. The largest fast-food chain collaborated for their campaign with the BTS this year in April and released and included ‘The BTS Meal’ in their menu.
The meal consisted of 10 chicken nuggets, medium-sized fries, and coke, plus two dipping sauces Cajun and sweet chilli to give the flavour of South Korea. The packaging features the group’s logo and its symbolic colour, purple. The sales of this meal rocketed in 49 countries and made headlines.
Coway
This South Korean-based company deals with home appliances like water purifiers, air purifiers and it was founded in the year 1989 by Yoon Seok-geum. The company paired up with BTS and made them their brand ambassador this year in the month of March.
As per Coway, they wanted to enter the global market with the help of the band and have already become the highest-ranking water purifier brand in South Korea. Apart from that, the brand has experienced a huge hike in its sales in Malaysia and has made the country, one of its biggest markets outside South Korea.
Bodyfriend
This global healthcare company is popularly known for manufacturing luxury massage chairs is based in Seoul and was founded in the year 2007. The band collaborated with the company to promote their massage chairs in the year 2020. The brand’s customer base kept increasing and broke several of its sales records. Plus, the company experienced customers from the younger generation buying the product.
Chilsung Cider
South Korea’s most loved beverage brand Chilsung Cider collaborated with the K-Pop band in the year 2020 and made them the brand’s new face. During their 70th anniversary, the brand released the Chilsung Cider X BTS miniature set that sold out in just 10 minutes.
Puma
This company famous for its sports clothing, footwear, and accessories was founded in the year 1948 by Rudolf Dassler. Puma is the third-largest sportswear manufacturing brand operates in 120 countries and has over 13,00 employees. The brand collaborated with the septet in the year 2015 and has launched various fashionable items since then. One of the items, the black and white sneakers launched by the brand collaborating with BTS experienced massive popularity.
Fila
Another sportswear company famous for making products for men, women and kids was founded in the year 1911. BTS become the brand ambassador of Fila in 2019 and has over 800 employees working for the brand. The company operates in almost 70 countries. This year they launched ‘2021 Summer Collection’ and ‘2021 Winter Collection’ with the band that witnessed soaring popularity for the collections.
The Beer brand by Lotte Chilsung beverage made the septet their face in this year on the month of April. Such is the influence that the advertisement comprises of the band kept on trending on the top after its launch on YouTube for four days in South Korea.
KB Kookmin Bank
The band became the face of this bank in 2018. It is one of South Korea’s major banks. They collaborated and released debit cards and saving programs that feature BTS. It was mostly done to target the customer base of the young generation.
Louis Vuitton
This French fashion house and luxury apparel company is one of the most famous brands in the world. It was founded in the year 1854 by Louis Vuitton. The brand made BTS their brand ambassador in the month of April of this year and welcomed them into their family. The group got featured in the Louis Vuitton’s Men’s Fall-Winter 2021 Fashion Show post the announcement of their collaboration.
Xylitol
This chewing gum brand under Lotte Confectionary collaborated with the band this year in the month of May. It was a campaign called ‘Smile to Smile Project’ where the band conveyed positive messages when the world is suffering from a deadly pandemic. The brand’s aim is to make people smile even in tough times as per the campaign.
Tokopedia
This Indonesian technology company was founded in the year 2009 by William Tanuwijaya. It is one of the largest technology companies from Southeast Asia mostly specializing in e-commerce. BTS partnered up with Tokopedia in 2019 as their brand ambassadors and since then it has produced a number of commercials featuring the septet.
VT Cosmetics
South Korea is known for its skincare and makeup products. VT Cosmetics, a Korean brand collaborated with BTS and launched several makeup products that received high popularity all over South Korea.
Hyundai
The multinational automotive manufacturing company is famous worldwide. It was founded in the year 1967 by Chung Ju-Yung and its headquarters is based in Seoul, South Korea. The brand welcomes BTS as their global ambassador in 2018 and since then has partnered up with the band for several marketing campaigns and has also achieved in capturing the attention of young customers. The company with BTS is on a mission to promote its future technologies.
BTS has proven that language is not a barrier if you love something and strive harder to achieve it. With over 41.7 million followers on Twitter, they remain one of the most influential artists in the music industry.
People follow them and get inspired by them not only because of the messages that they convey through their music but also the values and ethics that they stand for. Numbers of brands are collaborating with them because they understand what kind of power these seven men have in inspiring millions of people.
FAQ
Who is BTS?
BTS is also known as Bangtan Sonyeondan or Bangtan Boys is a 7 member K-Pop boy band from South Korea. It is comprised of 7 members, RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook.
What are the brands endorsed by BTS?
Brands endorsed by BTS are Samsung, Louis Vuitton, McDonald’s, Coway, Hyundai, Bodyfriend, Tokopedia, Xylitol, KB Kookmin, BankVT Cosmetics, Fila, Puma, Chilsung, Cider, and Kloud.
What is the net worth of BTS?
The net worth of BTS in 2021, is an estimated $100 million.
A brand ambassador is someone who is a true representative of brands, and someone who is willing to represent the company at specific events, perform product demonstrations or even give away sample products. This is why top brands usually choose the topmost celebrities or pop icons to be their brand ambassador. One such popular pop singer who has been the face of many brands is Selena Gomez.
Selena Gomez is one of the top pop singers and actresses in America. Selena started her career as a child actress in a show called Barney & Friends in 2002, she then rose to fame in the Disney show known as Wizards of Waverly Place in 2007. She is known for her performances in movies such as Another Cinderella Story, Ramona and Beezus, Monte Carlo, Spring Breakers, Getaway, The Fundamentals of Caring, The Dead Don’t Die, A Rainy Day in New York, etc.
Selena Gomez has also given her voice to a character in The Hotel Transylvania Film Franchise. She has also produced a popular Netflix teen drama series called 13 Reasons Why and The Living Undocumented. When it comes to her music career, the singer has released three consecutively successful albums, Selena Gomez & The Scene: Kiss & Tell, A Year Without Rain and When The Sun Goes Down with her former band.
She then went on to release three more albums as a solo artist which are Stars Dance, Revival, Rare. According to Billboard, Selena has so far sold over seven million albums and 22 million singles worldwide, while most of her albums were debuted in the Billboard 200. At one point, she was also the most followed person on Instagram and is still the top ten most-followed people on Social media.
Selena Gomez is also a successful businesswoman and has started many ventures a clothing line, handbag & fragrance line, including a production company named July Moonhead Productions. Her latest business venture is her makeup line called Rare Beauty, which has already made waves in the beauty industry. Selena Gоmеz hаѕ so far won over 85 аwаrdѕ and hаѕ bееn nоmіnаtеd more than 142 tіmеѕ.
Besides her career, Selena has worked with many charitable organizations and was also appointed as a UNICEF ambassador at the young age of 17. The singer net worth is estimated to be over $80 million and is known to charge over $550,000 per endorsement post on Instagram. Some of the brands endorsed by Selena are Adidas, Pantene, Coca-Cola, Coach, Rare Beauty and recently Puma.
Adidas is one of the largest sporting goods companies in the world that offers its products through three main brands which Adidas, TaylorMade and Reebok (Sold to Authentic Brands Group in 2021). Adidas so far operates in over 170 subsidiaries across Europe, the US and Asia, each focusing on different market segment based on the country. The company was initially founded by Adolf Dassler in 1949. Adidas had record-breaking sales of over €21.915 billion in 2018. The top competitors of Adidas are Nike and Puma.
Adidas signed Selena Gomez as its global brand ambassador for the NEO label in 2015. She was also signed as the style icon and guest designer for a period of three years. Selena helped design and develop ranges for each season, beginning with fall/winter in 2013. She also appeared in many ad campaigns for the brand she can be seen running through the city of Los Angeles, while painting the town neon green.
Pantene
Pantene is one of the world’s best-selling haircare brands and a major subsidiary of Procter and Gamble. The company is known for its huge range of shampoo, conditioner and styling products that are sold in around 100 countries. The company was first started by Hoffmann La Roche in 1945, but after more than 60 years of development and testing over 1000 formulations, the company’s been successful in its pursuit towards giving women worldwide healthier, more nourished hair. The company is known to generate more than $5 billion worldwide sales in 2020.
The company reportedly paid over $3 million to sign Selena Gomez as its brand ambassador in 2015. The singer was a part of the “Strong is Beautiful” campaign which was also featured in the Cosmopolitan magazine multiple channels. The campaign was successful in that the article alone reached over 2.6 million people on social media. The singer appeared in many ad commercials showcasing the benefits of the Pantene shampoo.
Coach is one of the top design house of modern luxury accessories and other lifestyle collections. This American luxury design house was founded in 1941 is known for its handbags, luggage, accessories, and ready-to-wear clothes. The company has its headquarters in Manhattan, New York and is a major subsidiary of Tapestry, Inc. Coach has over the years built a strong presence in the U.S., as it currently has more than 1,000 Coach Stores in North America alone.
The company signed Selena Gomez with an unbelievable $10 million deal in 2016. At that time, the company was in the process of a three-year rebranding effort which included updating their look to attract a younger audience. Since Selena was at that time one of the most-followed people on social media, it was a perfect match for the company. Selena helped promote the brand by appearing on ad campaigns of Coach and this helped resurrected the brand and increased its sales.
Puma
Puma is a multibillion-dollar that is known for manufacturing high-quality fashion footwear, apparel and accessories. The company was founded by Rudolph Dassler after rivalry with his brother Adolf Dassler in 1924 in Germany. The company has its headquarters based in Herzogenaurach, Germany and is currently the third-largest sportswear manufacturer in the world. As of 2017, the company has over 13,000 employees worldwide and distributes its products in over 120 countries.
The company signed Selena Gomez as the brand ambassador for its footwear collection called Phenom in 2017. According to the brand, Selena is a perfect partner for Puma because she is not afraid of the challenges our world can offer; she fights and perseveres, which is exactly what the company stands for.
The singer received a whopping $30 million for a two endorsement deal with the company. She also collaborated with the company to create the Puma X Selena collection and was featured in its ad campaigns. In an interview, the singer revealed that according to her, Puma has changed the game when it comes to the mix up of athletic wear and fashion and is already coming up with cool projects in the future.
Rare Beauty
Rare Beauty is a cosmetics brand that was founded by Selena Gomez in 2020. The company aims in breaking down unrealistic standards of perfection with its makeup collection. The collection includes products for eyes, lips and skin which includes an impressive 48 shades of foundation, which is not seen in other brands. Another unique fact about Rare Beauty is that it is planning to raise over $100 million over the coarse of 10 years to help spread the word on mental health services.
Selena Gomez is one of the top ten most-followed people on social media platforms as she has over 24 million followers on Instagram and 64.9 million. She is also an experienced businesswoman as she has launched clothing, fragrance and cosmetics lines that were well known in their communities. Besides being a well-established singer and actor, she is also a humanitarian and a UN ambassador. Selena inspires many people around the world, and this is why she has collaborated and sometimes been the face of many major fashion brands.
Frequently Asked Questions
Who is Selena Gomez?
Selena Gomez is one of the most popular singers and actors in America.
What is the net worth of Selena Gomez?
The singer net worth is estimated to be over $80 million in 2021.
What are brands endorsed by Selena Gomez?
The brands endorsed by Selena Gomez are Adidas, Pantene, Coach, Puma and Rare Beauty.
How much does Selena Gomez charge for brand endorsements?
Selena Gomez is known to charge over $550,000 per endorsement post on Instagram.
With sales being announced every now and then, Puma has been growing in popularity as well as reliability. Not just the quality quotient, but also the brand value has made Puma one of the most renowned sports athleisure brands in the world.
The online, as well as the offline market, has been flourishing for more than seven decades now. Originally, the license was obtained for producing textiles and footwear only. The brand grew through leaps and bounds to include apparel, accessories, and sports equipment in the catalog.
The incorporation of Puma was heavily disputed. The actual company, that is, Dassler Brothers Shoe Factory split in 1948 into Puma and Adidas. Both the brothers took hold of one brand each.
As a listed company, Puma came to be known in the year 1986 under Frankfurt Stock Exchange. In 2017, the employment count exceeded 13,000 (spread across 120 countries).
In 2019, Puma’s revenue touched the milestone of 5.5 billion Euros. It is shared between Artemis and Kering for 29 and 16 percent respectively. The current CEO of Puma is Bjorn Gulden. He is a Norwegian experiences man, who was appointed eight years ago, in 2013. There is a well-knit advisory board as well, to ensure the best performance.
It came into existence way back in 1967. Though a lot of brands believe in using updated logos, Puma has stuck to the same for decades at a stretch.
The name designated for the same is “Jumping Puma Cat” (implies agility, strength, endurance, and peace). It might be surprising that to know that there is a 20-year gap between the company’s birth and the logo’s incorporation.
The Puma Yacht
Puma Yacht in Ocean Race
Yes, you heard it right. Puma is known for indulging in unique activities. In order to maintain the legacy, the brand came up with a sailing yacht for itself. It is not just for endorsements, neither is it a marketing gimmick. The yacht represents Puma in yacht races around the globe, furthering the competitive spirit in every possible way.
The association of Puma with sports stars has also been incredible. Did you know that the legendary soccer player Pele wore Puma while participating in most of the victorious world cups? This lesser-known fact about this extraordinary brand is true to its core. The tally of world cups won by the tournament’s (second one) best player is capped at a whopping three World Cup championships.
Firsts: Technology Used by Puma
Puma Vulcanization Technique
The advanced vulcanization production technique is considered to be the brainchild of Puma as this brand was the first in the world to apply the same to the shoe-making industry. The process is simple – the shoe sole is bonded with the shoe shaft for better grip. It is also worth mentioning that Puma sponsored 1 FC Herzogenaurach football team as its sponsoring debut in 1948 itself.
Puma’s Ferrari Contract
Puma F1 Ferrari Contract
Now, what association does Puma have with Ferrari? It has something to do with sponsorship, like other leads controlled by Puma. The renowned Formula One team Scuderia Ferrari has Puma as its official supplier. Not only this, the contract signed between them will last for years, leading to a deeper friendship. The related endorsements are countless.
Which companies are the strong competitors of Puma?
Adidas is known to be one of the strongest rivals. Other sports athleisure brands like Nike also provide tough competition. Though the brands have their own unique consumer family, numerous comparisons are published from time to time. Puma is best known for its sports products and branded accessories, including clothes and sports gear.
What is the etymology of the Puma brand?
Puma was initially known as Ruda since the owner was Rudolf Dassler. This was the case when Adidas was not known as a separate entity. It is interesting to know that Adidas has also been derived from the owner’s (brother) name Adolf Dassler.
Is Puma’s customer care support reliable?
Yes. Puma has stood by its consumers during the pandemic as well. The supply chain was also modified to help out all the new and old customers. The online market, as well as multi-level marketing supply chains, served the purpose well.
Where are Puma headquarters situated?
The headquarters of Puma is situated in Southern Germany. Since the incorporation took place there, Puma has had deep associations with the German city and it is also considered the “home town”.
Working with media personalities like Kylie Jenner as their Brand Ambassadors must be like a dream come to for many companies. Kylie Jenner is a socialite, model, businesswoman, founder, and owner of Kylie Cosmetics. Kylie first came into the limelight when she starred in the family-based Reality TV show named Keeping up with Kardashian at the age of 14.
Despite hailing from a famed family, she has managed to become a business mogul of a cosmetics company that sold more than $630 million worth of makeup in just two years from its launch. Since 2017, Kylie has been the youngest person to appear on the list of Forbes Celebrity 100. She has starred in various spin-offs including her own show called Life of Kylie in 2017.
Kylie was also credited by the New York Post for being the most influential celebrity in the fashion industry in 2018. The Jenner sisters co-authored a dystopian science fiction novel named Rebels: City of Indra – The story of Lex and Livia which was said to be loved by their fans but disapproved by critics. The celebrity has appeared in the music videos of artists such as Jaden Smith, PartyNextDoor, Justine Skye, Cardi B, Justin Beiber, etc.
The beauty entrepreneur has graced the covers of magazines such as Vogue (Hong Kong, Czechoslovakia), Playboy, Glamour, Forbes, Paper, Wonderland, Fault, Seventeen, Harper’s Bazaar, Elle, LOVE, Teen Vogue, Grazia, Allure, GQ, etc. According to Forbes, Kylie became “the youngest self-made billionaire of all time” in 2019. The Net worth of Kylie Jenner is estimated to be more than $1 Billion as of 2021. She is known to charge over $1.2 million for a single endorsements post on Instagram, as she is the fifth most followed person on Instagram.
Being one of the most influential people on Instagram, Kylie is mostly seen endorsing luxury fashion and beauty brands. As per a report by Forbes, Kylie is known to have earned over 20% of her $18 million earned by endorsing Pacsun and Puma in 2016. Some of the brands endorsed by Kylie Jenner are Pacsun, Puma, Kylie Cosmetics, Skims, Adidas, Calvin Klein, Kendall x Kylie, Beats x Balmain, Nip + Fabs, etc.
Kylie Cosmetics is one of the leading cosmetics brands in the world. The billion-dollar company was first started by Kylie Jenner and her mother Kris Jenner when launched a lip kit under the Seed Company. After the product sold out, Kylie decided to start her own cosmetics company known as Kylie Cosmetics.
In 2019 Kylie sold over 51% stakes to Coty Inc for $600 million. The Beauty mogul has collaborated with all her sisters (Kim Kardashian, Kourtney Kardashian, Khloe Kardashian, and Kendall Jenner) and her mother Kris Jenner to make a Makeup collection.
After the success of the brand, Kylie then branched out in the skin-care market with Kylie Skin. According to the WWD Beauty Inc’s Top 100 list, Kylie Cosmetics was ranked 73 with an estimated $360 million in sales in 2018. WWD also reported that Kylie Cosmetics generated over $200 million in sales, with Kylie skin contributing $25 million. Kylie Jenner has been at the forefront of its ad campaigns that sometimes also feature her sisters.
Puma
Puma is the third-largest sportswear manufacturers in the world. The German multinational company is known for its casual and athletic footwear, apparel, and accessories.
Puma was initially founded by Rudolf Dassler in 1948 and has its headquarters based in Herzogenaurach, Germany. Both Puma and Adidas were created after the sibling rivalry that took place between Rudolf and his brother Adolf Dassler in 1924. As of 2017, Puma is said to have more than 13,000 employees worldwide and is available in over 120 countries.
In 2016, Puma signed Kylie Jenner with a partnership deal that includes an exclusive sneaker collaboration. Kylie created a line of footwear with the brand and which worked on the website design, e-commerce infrastructure, logo, and product design.
Kanye West (founder of Yeezy that is under Adidas) took to social media to denounce the deal saying that the entire Kardashian family is “Team Adidas”, but the partnership went on to becoming official. Kylie was also featured in the brand’s Spring/Summer women’s training campaign that launched in April 2016.
Adidas
Adidas is the second-largest sportswear manufacturer in the world and is known worldwide for its iconic three-stripes logo. In 1949, following a breakdown in the relationship between the brothers, Adolf created Adidas, and Rudolf founded Puma. Both the companies have their headquarters in Herzogenaurach, Germany. Little did they know that few years down the lane and the companies would be among the top sportswear companies in the world. The company is known to have generated over €21.915 billion in revenue in 2018.
Adidas Group comprises of Reebok, Bayern Munchen, and Runtastic, while Yeezy’s line of footwear and clothing is in conjunction with Adidas. And since Kanye is the co-founder of Yeezys, the Kardashian- Jenner clan supports Adidas. This is why Kylie Jenner dropped the Pumas deal and became the new face of Adidas Falcon sneaker in 2018.
The reality TV star was featured across a series of ad campaigns whose style demonstrated strong reference to the 90’s period. The company statement on the campaign said that “As a life-long fan of the brand, Kylie embodies the bold spirit of Falcon and the company is pleased to announce her as the face of the campaign.’
Calvin Klein
Calvin Klein is a leading fashion house that has its headquarters in Manhattan, New York City. The company was founded by the renowned designed Calvin Klein in 1968, the brand is currently specialized in Leather, lifestyle accessories, home furnishings, perfumery, jewelry, watches, and ready-to-wear clothes.
Calvin Klein has a strong foothold in both the retail market space as well as the Haute Couture. The company has over 11,500 employees worldwide and is available in 110 countries. In 2019, Calvin Klein sales exceeded $9 billion and were acquired by PVH Corp in 2003.
In 2018, the brand signed not only Kylie Jenner but also her sisters Kendall Jenner, Kim Kardashian, Khloe Kardashian, and Kourtney Kardashian as the brand endorsers for Calvin Klein’s new family-oriented jeans and underwear campaigns.
The #MyCalvins Campaign was shoot at different locations, barn settings, outfits and the focus on family unity is what drew the sisters to the idea. Commenting on the campaign Kourtney Kardashian said that, they definitely are a modern American family, and Calvin Klein embodies Americana.
Beats x Balmain
Balmain is an iconic French luxury fashion house that was founded by Pierre Balmain in 1945. While Beats by Dre is another major consumer audio products manufacturer. This is why two companies collaborate in creating a collection with Kylie as the brand endorser in 2017.
The collection was made because of the love and appreciation for music and to celebrate today’s diverse, opinionated and innovative lovers of music and fashion. Olivier Rousteing the current creative director of Balmain said that He can’t differentiate between music and fashion and that collaboration happened completely naturally.
The stylish and fashion-forward collection starts at the range of $599.95 for headphones and $249.95 for earbuds, which are available in the colors of safari and khaki. It was also ion was to be built on the theme of Urban Safari and the products are like works of art. Kylie Jenner was the face of the Collab and was the part of an ad campaign that showcases the Powerbeats 3 Wireless earbuds and Beats Studio Wireless over-ear headphones of the Balmain x Beats collection.
Skims
Skims is a solution-oriented brand that was started by Kim Kardashian in 2018. The brand is known for its range of underwear, loungewear, and shapewear. Kardashian West owns a majority stake in closely-held Skims, according to Forbes the shapewear company is worth $500 million. Kylie and the other sisters were a part of many skims multimedia ad campaigns.
Conclusion
Kylie Jenner is well known for being the youngest of the Kardashian-Jenner clan and for her role in Keeping up with the Kardashians. Kylie is currently one of the most influential people on social media and has a powerful personality in the makeup and fashion industry.
Despite being a Beauty Mogul, Kylie has contributed and donated a lot towards charity and the needy. She currently has over 250 million followers on Instagram and 38.7 million followers on Twitter and is always in demand by major fashion labels. Kylie has so far done a great job of branding herself as a trendsetter and is constantly endorsing brands on Instagram.
FAQ
Who is Kylie Jenner?
Kylie Jenner is a socialite, model, businesswoman, and founder of Kylie Cosmetics.
What is the net worth of Kylie Jenner?
The net worth of Kylie Jenner is estimated to be more than $1 Billion as of 2021.
What are the brands endorsed by Kylie Jenner?
Some of the brands endorsed by Kylie Jenner are Puma, Kylie Cosmetics, Skims, Adidas, Calvin Klein, Kendall x Kylie, Beats x Balmain, Nip + Fabs, etc.
How much does Kylie Jenner charge for endorsements?
She is known to charge over $1.2 million for a single endorsements post on Instagram, as she is the fifth most followed person on Instagram.
Pratyusha Srivastava
