StartupTalky

Tag: Public relations

  • Magnum Ice Cream SWOT Analysis: Strengths, Weaknesses, USP & Marketing Strategy

    Brands like Magnum become instant favorites of people. The credit goes to the public relations team that works behind the scenes and creates mind-boggling marketing strategies and advertisements. These help the brand build its place in the market. And for Magnum, it’s Unilever that is responsible for the media spend spanning across TV, outdoor, digital, and PR mediums. Today, Magnum is a leading global brand, selling 1 billion units annually, making it the largest of Unilever’s ice cream brands.

    FMCG Giant Unilever has also expanded its distribution from its stronghold of Europe to the US and China. Its popularity in India is only increasing with each passing day. The company’s marketing strategy makes it a formidable competitor, lures people into trying Magnum Ice Cream, markets the ice cream as an adult indulgence brand with a touch of sex appeal, and communicates the royal theme of the brand.

    About Magnum
    Magnum Target Audience
    Magnum Brand Positioning
    Magnum Marketing Strategy
    Magnum SWOT Analysis
    Magnum Inbound Strategy
    Magnum Outbound Strategy
    Magnum Mobile Campaigns
    Magnum Social Media for Marketing Campaign

    About Magnum

    Magnum Ice Cream was developed in Belgium at the Ola laboratory in cooperation with the Belgian chocolate producer Callebaut. It was released in Germany in the year 1989 as an upmarket/luxury ice cream for the Nogger brand. Magnum is now owned by the British/Dutch company Unilever. The company also has a strong social media presence via Instagram, Facebook, and YouTube.

    Magnum Ice Cream has emphasized its dominance by coming up with highly imaginative flavor combinations, fancy packaging, and limited-edition promotions. With the help of Magnum, Unilever remains an innovator responsible for single-handedly pushing forward the variety of extravagant confectionery blends that can be successfully packaged as an ice-cream stick.

    The company began testing a dairy-free vegan version of ice cream in selected markets (including New Zealand and Sweden) in 2019. Magnum wasn’t popular in the United States, but with the changes in the premium ice cream sector in the country in recent years, partly because of Nestle’s Häagen-Dazs ice cream bars, it is gaining traction. Magnum was launched in the US in 2011.

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    Magnum Target Audience

    Magnum’s target audience belongs to the 14-45-year age group. It has loyal customers who prefer premium ice cream. The target market of Magnum is the upper niche class. The company focuses on people who wouldn’t mind spending a bit more on ice cream to indulge in supreme quality eatables. These people are willing to spend on style, quality, brand value, status, etc.

    The global sales figure of Magnum was $2.54 billion in 2015,45-year which was an increase of 8% from the year before. Unilever strives to maintain its edge in most markets by positioning Magnum as an affordable luxury treat for adults. The segmentation of Magnum’s target audience is done on the basis of income, social status, economic class, and esteem level.

    Magnum Ice Cream’s marketing strategy focuses on the smaller but elite segment of society. Magnum takes into consideration the needs and the benefits of customers, which are useful for identifying market opportunities and developing value propositions.

    Amul Marketing Strategy: Branding, Advertising, Pricing & Promotion Strategies That Made It a Household Name
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    Magnum Brand Positioning

    Positioning is extremely important for the brand when it tries to build an image in the minds of its customers. It involves parameters that differentiate the product from the competitors in the same category. Positioning means how consumers rate Magnum in comparison to other ice cream brands such as Amul, Baskin-Robbins, and Mother Dairy. They also happen to be the main competitors of Magnum.

    Magnum’s positioning strategy can only be sustained if it continues to deliver the promised consumer value. The quality and price positioning state that higher prices for higher quality. Magnum’s positioning appeals to stylish people and the customers who associate a premium brand with priceless quality.

    Magnum Ice Cream Innovations Timeline (2017-2022)

    Magnum Timeline
    Magnum Timeline
    Year Innovation
    2017 Introduced cracking chocolate ice cream tubs with packaging that encourages squeezing the tub.
    2018 Launched vegan versions of Classic and Almond Magnums, promising 100% pleasure.
    2019 Debuted the Double range in the US, crafted for ‘multiple layers of decadence’.
    2020 Introduced Magnum Ruby, featuring ruby chocolate made from ruby cocoa beans, pink in color.
    2021 Launched Magnum Double Gold Caramel Billionaire in stick format and tub, under 250 calories.
    2022 Introduced Remixes of Magnum Classics, combining complementary flavors with classic favorites.

    Magnum Marketing Strategy

    Magnum Marketing Strategy
    Magnum Marketing Strategy

    Promotion of Ice-Cream Sticks in an Appealing Way

    Magnum ice-cream sticks are marketed as luxurious indulgences, highlighting their rich flavors and premium ingredients. The brand uses visually stunning advertisements and engaging social media content to create a sense of sophistication and pleasure.

    Promotion of the Dairy-Free Vegan Variety of the Ice Cream

    Magnum promotes its dairy-free vegan options through targeted campaigns that emphasize their delicious taste and creamy texture. Highlighting sustainable, high-quality ingredients, these campaigns appeal to both vegan consumers and those reducing dairy intake.

    Focusing on the Smaller, Elite Section of Society

    Magnum targets a smaller, elite section of society by positioning itself as a luxury brand. This focus on high-end lifestyles and premium experiences appeals to consumers who value quality and exclusivity.

    Clever Segmentation of the Market

    Magnum uses clever market segmentation to cater to diverse consumer needs, targeting groups like young professionals, health-conscious individuals, and luxury seekers. Tailored messaging ensures the brand resonates with a wide audience.

    The Interesting & Engaging Magnum Pleasure Test

    The Magnum Pleasure Test invites consumers to discover their perfect Magnum flavor through a fun, personalized test. This interactive campaign deepens consumer engagement and promotes product variety.

    Mobile Ad Campaign

    Magnum’s mobile ad campaigns utilize rich media ads, interactive content, and location-based targeting to reach consumers on the go. This approach ensures high engagement rates and boosts brand awareness.

    Experiential Marketing

    Magnum brings its luxury image to life through experiential marketing like the Magnum Pleasure Store pop-ups. These stylish spaces turn buying ice cream into a premium experience where customers can taste, explore, and share on social media. With carefully chosen lights, music, and scents, the brand creates a full sensory environment that makes ice cream feel like a luxury treat. This not only excites people in the moment but also builds lasting loyalty to the brand.

    Promotion of Magnum’s Limited Ice Cream Variants

    Magnum creates excitement with limited-edition ice cream variants, encouraging quick purchases before they disappear. These promotions feature innovative flavors and premium ingredients, strengthening the brand’s luxury image.

    Twitter Campaigns with Audience Participation

    Magnum’s Twitter campaigns encourage user participation through contests, branded hashtags, and sharing Magnum moments. This strategy increases brand visibility and builds a loyal online community.

    Celebrity Endorsements

    Jennifer Winget and Kareena Kapoor - Magnum Brand Ambassador
    Jennifer Winget and Kareena Kapoor – Magnum Brand Ambassador

    Collaborating with celebrities like Kareena Kapoor Khan enhances Magnum’s brand appeal and reach. She has been roped in to urge consumers to get #LostinPleasure through a selfie campaign. The month-long contest is asking people to send in their selfies with a Magnum Ice Cream stick in hand, and a creative reason why Magnum gets them lost in pleasure. Recently, Jennifer Winget endorsed Magnum in 2024. Celebrity endorsements add glamour and credibility, attracting fans and boosting brand recognition.

    Magnum SWOT Analysis

    The SWOT analysis of Magnum offers a clear view of the brand’s overall market position, helping to understand the internal and external factors that influence its growth, challenges, and long-term opportunities.

    Magnum Ice Cream SWOT Analysis
    Magnum SWOT Analysis

    Magnum Strengths

    • Use of the finest ingredients
    • Position as the first luxury ice cream brand
    • Adult-focused marketing
    • Exquisite packaging

    Magnum Weaknesses

    • Limited awareness in the US market
    • Concerns about nutrition labeling
    • High costs
    • Competition from Trojan Magnums

    Magnum Opportunities

    • Expanding flavor variety
    • Increasing vendor partnerships
    • Leveraging a year-round market

    Magnum Threats

    • FDA regulations
    • Rise of health-conscious consumers
    • Strong competitors

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    Magnum Inbound Strategy

    When Magnum was launched in India in February 2014, the Magnum Pleasure Patrol was an activation executed as part of the launch. Over 2000 people across Mumbai and Pune got to taste Magnum ice cream samples from 22nd February to 24th February 2014. A luxury vehicle visited gourmet cafes, malls, and high-traffic areas with an emcee and a camera crew, capturing people’s reactions after their first bite of Magnum’s ice cream.

    There was another campaign in which people offered their idea of pleasure, be it a day at the spa or unlimited shopping. They were put through the Magnum Pleasure test that required them to choose between Magnum and their idea of pleasure after having tasted some ice cream. Understandably, all resistance failed while Magnum scored on the test.

    Magnum Outbound Strategy

    Magnum’s marketing success is heavily reliant on its outbound strategy, which is evident through its ATL activities and out-of-home campaigns. Since the brand connects with well-traveled people, it is present in Europe, North America, Asia, and Australia. For outbound marketing, Magnum conducts hyper-local activities that can be measured in sales. One such instance is the product launch spike in areas with high footfall.

    Magnum Mobile Campaigns

    The Magnum marketing team came up with a rich media mobile ad campaign that would allow users to tweet from within the mobile ad directly. The mobile ad campaign was part of an all-encompassing marketing strategy that included both Above the Line (ATL) and Below the Line (BTL) executions.

    This ad campaign provided Magnum with a platform to quickly reach a large user base and create awareness. It also got people talking about Magnum through Tweets and pictures, and maximized their participation in the Twitter contest.

    Magnum Social Media for Marketing Campaign

    Magnum came up with a two-phase marketing campaign strategy that promoted the product to the masses in a controlled manner. The first phase offered exclusivity. To prioritize the distribution of the product, the brand asked people to Tweet for limited Magnum Infinity ice creams to be distributed in their city.

    The city with the most Tweets got to try the limited Magnum Infinity first. By doing this, each Tweet represented a chance for a person residing in some city to try the product before everyone else. To sustain excitement and drive sales, Magnum launched the second phase of the campaign, where the consumer’s Tweet earned him or her a chance to go on a trip to London. The person who collected the most points won. One could either Tweet or put up a unique code on Twitter to participate.

    By providing consumers with an interface to Tweet within the ad, the campaign got them talking about the brand and their experience with Magnum Infinity. It helped Magnum connect with the intended audience and generated a buzz among people about Magnum Infinity. The campaign also ensured continuous user engagement and increased the brand recall.

    #NotAvailableInTheMetaverse Magnum Campaign

    This campaign of Unilever for Magnum ice cream launches VR goggles to encourage consumers to indulge in real-life pleasure, highlighting that some sensations can’t be replicated virtually.

    FAQs

    Who is the brand ambassador of Magnum?

    Kareena Kapoor Khan is Magnum’s Brand Ambassador.

    What is Magnum’s Pricing Strategy?

    The quality and price positioning of Magnum state higher price for higher quality. Magnum’s positioning appeals to stylish people and the customers that associate a premium brand with priceless quality.

    What is Magnum’s target market?

    Magnum’s target audience belongs to the 14-45 years age group. It has loyal customers who prefer premium ice cream. The target market of Magnum is the upper niche class.

    Who owns Magnum?

    Magnum is now owned by the British/Dutch company Unilever.

    What is Magnum USP?

    Magnum unique selling point is a Luxury ice cream experience with rich taste, premium ingredients, and indulgent lifestyle appeal.

    What are Magnum ice cream strengths and weaknesses?

    Magnum’s strengths lie in its use of the finest ingredients, its position as the first luxury ice cream brand, its adult-focused marketing, and its elegant packaging. However, it also faces weaknesses such as limited awareness in the US market, concerns over nutrition labeling, high product costs, and brand confusion due to competition from Trojan Magnums.

  • The Future of Lifestyle PR Agencies: Embracing Change and Innovation

    This article has been contributed by Kritika Lalchandani, Founder, Apostrophe Communications.

    The world of lifestyle PR is evolving at an unprecedented pace. As someone who has spent 17 years in this industry; seven of those running my own agency; I’ve witnessed firsthand how rapidly consumer behaviour, technology, work culture and expectations from a PR agency have shifted. Navigating these changes isn’t just about keeping up; it’s about leading the way with flexibility, creativity, and an open mind.

    Cultural Changes: Navigating Changing Consumer Needs and Information Overload

    The way consumers engage with brands today is vastly different from what it was even five years ago. While the benefits are huge, information overload is a serious problem in the ecosystem that social media has created, where trends come and go rapidly. PR agencies can no longer rely on traditional storytelling alone; we must be hyper-aware of changing consumer sentiments, cultural shifts, and the narratives that resonate in real-time.

    Additionally, the new generation of professionals joining the field, especially Gen Z, brings a new perspective that redefines communication patterns and workplace expectations. They encourage agencies to be empathetic and flexible by valuing authenticity, inclusion, and purpose-driven work. To stay ahead, leadership today demands strategic thinking along with emotional intelligence, inclusivity, and teamwork. Working with modern professionals is a fantastic method to discover new viewpoints and how to approach problems in a different way. 

    The rise of conscious consumerism is another critical cultural shift shaping PR. Audiences nowadays are increasingly selective about the brands they support, collaborating with those that share their ethos and values, whether those include social responsibility, sustainability, or ethical business practices.

    In order to make sure that brands are not just noticed but also trusted, agencies must now create storylines that are authentic, open, and purpose-driven. Consumers now expect a genuine effect, and PR specialists are essential in making sure brands live up to their promises and walk alongside to share the briefs and boons.

    Technological Innovation

    The digital revolution has changed the PR landscape irreversibly. AI, in particular, is no longer just a buzzword—it’s an essential tool in how we work. From media monitoring and tracking and content creation, AI has the potential to enhance efficiency and offer deeper insights. However, the key lies in mindfully using it.

    AI ain’t a threat, instead can be used as a great enabler to enhance efficiencies. A personal touch is always necessary in the art of relationship-building, storytelling, and creating captivating brand narratives. We must make sure AI enhances creativity rather than reduces our skill sets, even though it can help data-driven plans.

    Finding the ideal balance between utilising technology and maintaining the fundamentals of genuine communication is a problem for agencies. The key narrative for a campaign always has to come from a professional for it to have a sentimental value and touch the hearts of the consumer.

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    Flexibility and Adaptability in Leadership

    For PR agencies to thrive in this dynamic landscape, adaptability must be ingrained in leadership. The traditional agency model is evolving, and flexibility is the new norm; whether in the way we approach campaigns, work with remote teams, or interact with clients.

    Empathy-led leadership is becoming non-negotiable. Teams perform better when they feel heard, valued, and supported. The future of PR leadership will be about mentorship over management, creating an environment that fosters innovation while embracing diversity in thought and experience. Agencies that prioritize this shift will be the ones that sustain long-term success.

    The most crucial stage in advancing in the modern day is adjusting to new surroundings, ideas, and viewpoints.

    The Future of Lifestyle PR: Adapting to Change

    The intersection of cultural shifts, technological advancements, and evolving leadership styles is shaping the future of lifestyle PR. Agencies that are agile, observant, and open to continuous learning will not just survive but thrive. The ability to pivot quickly, whether in response to a social movement, a new digital platform, or an unexpected global event, will define the leaders of tomorrow.

    As PR professionals, our job is not just to communicate stories but to anticipate change, influence conversations, and build meaningful connections in a way that feels relevant and resonant. The future is exciting, but only for those who are ready to embrace it.

    The Intersection of Culture, Technology, and Leadership in PR

    Nowadays, lifestyle PR includes more than just brand awareness; it also involves cultural influence, technical adaptation, and innovative leadership. Agencies must embrace a collaborative, digitally savvy, and purpose-driven future as we enter this new era, moving beyond conventional frameworks. Utilising data without losing creativity, adjusting to changing work cultures without sacrificing basic principles, and leading with both strategy and heart are the keys to success.

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  • Winning PR Strategy for Startups: A Comprehensive Guide

    This article has been contributed by Komal Rukhana, Founder, Mint and Milk.

    In today’s competitive landscape, startups need effective Public Relations (PR) strategies to establish their brand, connect with their target audience, and gain media attention. Crafting a winning PR strategy is essential for building credibility and driving growth. This guide outlines key components for a successful PR strategy tailored for startups.

    1. Understand Your Brand and Message

    Before launching any PR efforts, it’s crucial to have a clear understanding of your brand identity. Define your mission, vision, and values. What sets you apart from competitors? What story do you want to tell? A compelling brand narrative forms the backbone of your PR strategy.

    Key Steps:

    – Understand the company’s standing in the market, analyse their competitors and observe the trends of their target audience

    – Sell a story, not the product/ service. With the world being so competitive, to keep your niche engaged, you need to create a strong story that resonates with you and is authentic to your values

    – Don’t divulge and try to do everything all at once just to get temporary traction. It’s a fast paced world and we understand a brand’s requirement to consistently stand out, but PR takes time. You build a brand with consistency. And often in trying to maximise reach, brands divulge from their objective and core goal.

    2. Develop a PR Plan

    A structured PR plan provides a roadmap for your efforts. Outline your goals, target audience, key messages, tactics, and metrics for measuring success.

    Components of a PR Plan:

    – Highlight your core messaging and short term objective. This helps in measuring outcome at the end of every campaign

    – Ensure all your strategies – PR/ media, influencers, collaborations, events, all align with the objective

    – Fuel your creativity – if you don’t think out of the box and take risks, your strategy might fall flat

    – Measure KPIs along the way so plans can be altered, don’t wait for the campaign the conclude before identifying achievements

    3. Craft Engaging Press Releases

    Press releases are a fundamental tool in PR. They should communicate newsworthy information in a clear and engaging manner.

    Writing Tips:

    – Craft a compelling personalised headline that grabs attention, along with a succinct subheadline.

    – Pitch your angle in a crisp, convincing way. Personalise the pitch to the media outlets and journalists. The same story will be relevant to different publications in different ways, tap into that. Provide context, background information, and quotes from key stakeholders. Include data and statistics to support your claims. 

    – Conclude with a call to action that invites the journalist to feature the brand or have an interaction with its founders. 

    4. Leverage Social Media

    Social media platforms are powerful tools for amplifying your PR efforts. Use them to engage with your audience, share updates, and interact with the media.

    Best Practices:

    – Maintain a cohesive brand voice and aesthetic across all platforms.

    – Respond to comments, share user-generated content, and participate in relevant conversations to make your authenticity stand out. 

    – Talk to your audiences, genuinely listen to what they have to say, accept their feedback and work on it.

    – Mix up your content every now and then with images, videos, infographics, and live updates to keep your audience engaged.

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    5. Build Relationships with Journalists

    Media relationships are crucial for securing coverage. Personalize your outreach to build rapport with journalists and bloggers.

    Strategies:

    – Start by following journalists on social media and engaging with their content. Share their articles and comment on their posts to get noticed.

    – Tailor your pitches based on the journalist’s interests. Understand their beat and style of writing, instead of blindly pitching all stories to all journalists. Highlight why your story is relevant to their specific audience.

    – Keep the messaging short and start a dialogue with the journalist to understand what kind of a story angle they would be more keen on. You can accordingly tweak your pitch.

    – Offer expert insights or quotes that journalists can use in their stories, even if it doesn’t directly involve your startup.

    6. Utilize Influencer Marketing

    Influencer marketing can significantly boost your PR efforts. Partnering with influencers who align with your brand can enhance credibility and reach.

    Steps to Collaborate:

    – Research influencers in your niche who have a genuine following and engagement. Understand the influencer’s audience, deep dive into their profile and conversations they have with their followers and it is equally essential to work with influencers who are passionate about your brand and their story

    – Reach out to them with personalized messages explaining why a partnership would be mutually beneficial.

    – Define what you hope to achieve through the collaboration (e.g., product reviews, social media posts).

    7. Monitor and Measure Success

    Tracking the success of your PR efforts is vital for continuous improvement. Utilize analytics tools to measure media coverage, social media engagement, and website traffic.

    Metrics to Track:

    – Media Coverage: Assess the number of articles written about your startup and their reach.

    – Social Media Engagement: Monitor likes, shares, comments, and follower growth.

    – Website Traffic: Use tools like Google Analytics to track referral traffic from PR campaigns.

    While the above metrics are prominent to assess progress, it is of utmost importance to keep in mind the following points as well: 

    – Consistently speak to your client, understand what worked and what didn’t because PR and brand building is a long term process and does not have a direct measurable metric.

    – Try permutations and combinations, do not stick to one formula that worked in the past.

    – Analyse industry trends to diversify reach.

    8. Adapt and Evolve

    The PR landscape is ever-changing, especially for startups. Be prepared to adapt your strategy based on feedback and results.

    Continuous Improvement:

    – Regularly seek feedback from your team and audience to refine your approach.

    – Keep an eye on industry trends and competitor strategies to remain relevant.

    At M&M, we have come up with a concept called “Best Practices” to make the best possible use of the feedback received from the client and the audience across all our projects. The idea is to summarize the strategies implemented and the response received from the client and the audience for the whole team. This helps us stay on top of the expectations and deliver better services.

    Wrapping Up

    A winning PR strategy for startups is about telling your story, building relationships, and continuously adapting to the evolving landscape. By understanding your brand, crafting engaging content, leveraging social media, and measuring your success, you can create a powerful PR presence that drives growth and visibility. Start small, stay consistent, and watch your startup’s reputation flourish in the marketplace.

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  • How to Leverage PR and Media for Brand Growth

    This article has been contributed by Yashika Arora, PR Manager at Mrig Sight Media.

    Public relations (PR) and media interaction are essential elements of a successful brand growth strategy in today’s fast-paced, hyperconnected society. Understanding PR and media may help organizations become more visible in the market and improve their reputation by increasing consumer interaction, brand visibility, and trust. Here’s how you use PR and the media to accelerate the development of your brand.

    1. Developing a Compelling Brand Message

    Developing a strong and consistent brand message is the basis of any effective PR campaign. Your target audience should be able to relate to your brand messaging, which should be short and straightforward. It’s critical to concentrate on what sets your brand apart and why clients should be interested in your goods or services.

    To Craft a Compelling Message:

    • Ensure that your messaging is consistent across all platforms, such as websites, press releases, social media, and interviews.
    • Recognize the problems that your customers are facing and offer your brand as the answer.
    • Determine the essential characteristics and values of your brand.

    Establishing an identifiable brand message promotes recognition and trust. The value and authenticity of your brand are strengthened when your audience hears the same message repeatedly from several sources.

    2. Establishing Connections With the Media

    Effective PR is centered on building relationships with the media. Building strong relationships with journalists, bloggers, and influencers can help your company reach a wider audience because they are the gatekeepers to enormous audiences. Find media sources that are relevant to your audience and industry first. Engage with the material of journalists and influencers that cover themes related to your brand by following and following them.

    Advice for Building Connections With the Media:

    • Make your outreach more unique: Make your pitch specific to each influencer or journalist. You can easily remove generic emails.
    • Assist: Provide information, statistics, and narrative concepts that will aid them in their reporting.
    • Remain current: Share noteworthy changes or market trends frequently to keep your brand at the forefront of people’s minds.

    These connections may eventually result in beneficial media attention that presents your company to a larger audience.

    3. Producing Newsworthy Content

    Media organizations are constantly searching for new and useful data. You must feed them stories that are relevant, engaging, and beneficial to their readers if you want to get their attention. Here are a few strategies for producing newsworthy content:

    • News releases: Provide information about partnerships, new product launches, business achievements, and honors.
    • Professional judgments: By providing knowledgeable comments on current events or trends, you can establish yourself or your business as a leader in the sector.
    • Success stories and case studies: Emphasize client success stories that show how well your goods or services work.

    You can also approach media publications with pitches for guest blogs, feature stories, and exclusive interviews. A steady stream of excellent, newsworthy material will help your brand get favorable media attention.

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    4. Using Social Media to Promote PR

    How PR Find The Right Journalists
    How PR Find The Right Journalists

    Social media platforms are effective public relations tools that give brands the chance to interact with consumers directly, disseminate news, and establish an online presence. Social media gives businesses the chance to communicate with customers in real time and receive their opinions, which can have a big impact on brand expansion.

    To Get the Most Out of Social Media PR Efforts:

    • Distribute press mentions: Share media coverage of your brand on social media to broaden its audience and boost visibility.
    • Interact with your followers: To promote a feeling of community, reply to questions, comments, and feedback.
    • Partner with influential people: Collaborate with brand-aligned influencers to expand your audience and boost your reputation.

    You can also use social media sites like Instagram, LinkedIn, and Twitter to interact with bloggers, journalists, and business gurus while promoting your PR initiatives.

    5. Evaluation of PR Outcomes

    Measuring the impact of your PR and media initiatives is crucial to making sure they are fostering brand growth. Monitoring key performance indicators (KPIs) enables you to determine what is effective and where changes are required.

    Among the KPIs to Think About Are:

    • Press coverage: Keep tabs on the number of times your brand appears in articles, interviews, or mentions.
    • Website traffic: Keep an eye out for any traffic increases that coincide with PR initiatives or media attention.
    • Participation on social media: After PR efforts, track the rise of followers, likes, shares, and comments.
    • Sentiment of the brand: Assess how the reputation of your brand is being impacted by media coverage by using technologies such as sentiment analysis.

    Your PR campaigns can be improved and optimized for greater outcomes by routinely examining these data.

    6. Managing Communications During Crisis

    Good public relations not only builds your brand but also safeguards it under trying circumstances. A crucial component of PR that has the power to build or destroy a brand’s reputation is crisis communication.

    To Get Ready for Future PR Emergencies:

    • Create a crisis communication plan that specifies what should be done if bad press arises.
    • Address concerns head-on and respond to any difficulties in an open and timely manner.
    • Stay in touch with important parties, such as clients, staff, and the media, to uphold credibility and confidence.

    Professionalism and open communication during times of crisis can transform a potentially harmful circumstance into a chance for brand expansion.

    Using PR and the media is a smart way to increase credibility, raise brand awareness, and inspire growth. Brands may fully utilize public relations to expand their reach and impact by developing a compelling brand message, cultivating strong media partnerships, producing newsworthy content, using social media, gauging PR success, and effectively managing crises. A strong public relations plan has the power to set your brand apart in a crowded market and take it to new heights.

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  • What is Earned Media & What is its Value

    The entirety of the media rests on three main pillars – Earned Media, Paid Media, and Owned Media. Paid media refers to digital and analog advertising that includes social media, newspapers, and billboards. Owned media is any material that is published directly by the brand either as the company’s blog or through its social media channels. Earned Media is a term that refers to the publicity that is gained through efforts that are promotional in nature. The material is usually filtered through third parties like journalists, bloggers or end consumers.

    Examples of Earned Media in the offline space include news media coverage, ratings and reviews in traditional media outlets, consumer-to-consumer conversations about products including advice and referrals, or product demonstrations by consumers to other consumers. Online earned media include publicity mentions in digital media outlets, online WOM (word of mouth) referrals, posting on online communities or social networks, and online ratings and reviews.

    Benefits of Earned Media
    Challenges of Earned Media
    Earned Media Value(EMV) and Why it Matters
    EMV Calculation
    Effective Usage of Earned Media Value
    Conclusion

    Benefits of Earned Media

    There are many considerable benefits of earned media. Some key advantages include –

    Brand Exposure

    Earned media can boost organic brand exposure through word-of-mouth communication, cross-channel engagement, further research through search engines or social media, and last but not least conversion. Earned media has the added advantage of converting a customer even after the passage of time after consuming content.

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    Brand Loyalty

    Existing customers of a brand feel an enhanced connection with it after reading positive coverage and reviews thus converting them to organic ambassadors that further endorse the brand.

    Brand Credibility

    Positive reviews, organic brand endorsements, and brand representation in authoritative outlets lend further credibility and trustworthiness to it. It legitimizes the brand’s position in the market

    SEO Advantage

    The search engine rankings of the brand receive a substantial boost as brands earn backlinks on credible sites with a high domain or page authority.

    Earned Media: What Is It and How Do You Get It?

    Challenges of Earned Media

    The many advantages of earned media are also peppered with a few challenges. There is ample traffic on the web, hence making it difficult to cut through the noise with a compelling brand-centric story that contributes in terms of ROI (Return of Interest). Secondly, it becomes difficult to track the individual sentiments of each reader without conducting in-depth interviews to understand their takeaway from the PR material. Hence, quantitative results for earned media are difficult to demonstrate.

    Earned Media Value(EMV) and Why it Matters

    Earned Media Value or EMV is a metric that helps brands to quantify the monetary value of their marketing and PR activity. It also helps companies to evaluate the effectiveness of their earned media initiatives. This evaluation considers users’ social interaction with brands, including shares, likes, and comments on social media, blog posts, and ratings on review sites.

    EMV Calculation

    There is no standardized way to calculate earned media value. However, one common method to calculate EMV is to apply the formula that multiplies the total number of impressions by the average cost per thousand impressions (CPM) by an adjustable variable like recall rate or the number of likes and shares. The word ‘impressions’ refers to when a user sees the campaign. Hence the formula for calculating the earned media value would be –

    💡EMV = Impressions x CPM x Adjustable Variable

    Effective Usage of Earned Media Value

    Earned media value is an important KPI when tracked along with other metrics like influencer community size and share of voice. It can be used by marketers to benchmark the impact of individual posts, influencers, products, and campaigns on brand awareness and reputation. It is the single most established metric for performance benchmarking within the creator economy and the social media marketing space. Earned Media Value provides companies and brands with invaluable data that helps in making business decisions that improve strategy and approach contributing to lasting growth.

    Conclusion

    Although considered by many as a vanity metric, earned media value is especially important to brands because it captures all earned media and all content that is not created by the brand itself. Earned media has the capacity to increase trust among consumers and drive serious sales conversions. In addition, the creator economy is growing and so is the importance of influencer marketing. Robust influencer programs seem to be the most effective way to increase the volume of earned media, subsequently increasing the earned media value.

    FAQs

    What is earned media, and how does it differ from owned and paid media?

    Earned media is unpaid publicity, owned media is content a brand controls, and paid media refers to digital and analog advertising.

    What are some examples of earned media?

    Some examples of earned media include:

    • Media coverage
    • Social media mentions or shares of a brand
    • Featuring reviews or photos on social media
    • Influencer endorsements
    • Word-of-mouth referrals or recommendations from satisfied customers or clients

    What role does social media play in earned media?

    Social media enables users to share opinions and experiences about a brand, which can lead to earned media.

    How can you measure the effectiveness of earned media?

    There are several ways to measure the effectiveness of earned media:

    • Media coverage
    • Social media mentions
    • Website traffic
    • SEO performance
    • Brand reputation
    • Sales or conversions

  • Indian Startup Teamology PR: Enabling Holistic PR Solutions to Turn Businesses Into Brands

    With the brimming number of businesses flooding almost every industry today, the need for startups to differentiate themselves has become imperative for their long-term survival and growth. Brand building is not an overnight act, but with targeted PR and branding initiatives, the process can be substantially fastened.

    Today, the ambit of Public Relations does not limit itself to maintaining relationships with the various stakeholders of a business, it is the act of positive narrative building that enables your targeted audience to know about your business and build a strong brand recall. The first step to building an online brand is to appear credible amongst your target audience, which is the core of what Teamology Softech and Media Services has been offering to its distinguished clientele.

    Teamology – Company Highlights

    Startup Name Teamology Softech and Media Services Private Limited
    Headquarters Kolkata, West Bengal
    Industry Media, Technology, PR
    Founded 2020
    Founders Gulrez Alam, Md Badshah Ansari
    Website theteamology.com

    Teamology – About
    Teamology – Founders
    Teamology – Purpose of Formation
    Teamology – How Does the Company Work?
    Teamology – Awards and Achievements
    Teamology – Initiatives

    Teamology – About

    Teamology Softech and Media Services was founded by Gulrez Alam and Md Badshah Ansari right in the middle of the Covid-19 pandemic in August 2020. Contrary to most other businesses plunging during the pandemic, Teamology Softech was a bootstrapped startup that rose incredibly and turned profitable in the second year of its inception itself.

    Teamology Softech and Media Services has, in the period of less than half a decade, expanded its business offerings globally. Headquartered in Kolkata, Teamology is proficient in delivering services ranging from digital PR, election management, press conference, digital marketing, advertising, and holistic media coverage. The company has an elaborate clientele, right from startups to MNCs, influencers, actors, politicians, and social workers.

    Teamology – Founders

    Teamology Founders - Gulrez Alam (Right) and Md Badshah Ansari (Left)
    Teamology Founders – Gulrez Alam (Right) and Md Badshah Ansari (Left)

    Gulrez Alam is the Managing Director and Co-Founder of Teamology Softech and Media Services Private Limited. With over 5 years of experience in the Digital PR and Digital marketing industry, before Teamology, Mr Gulrez founded the leading educational portal named Sarkarinaukriind.

    Md Badshah Ansari is the Director and Co-Founder of Teamology Softech and Media Services. After over 3 years of hands-on experience in the Digital PR and Search Engine Optimization spaces, Mr Ansari was determined to be an entrepreneur. At a very young age, he joined hands with Mr Gulrez Alam to lead the vision of Teamology.

    Teamology – Purpose of Formation

    The growing need for startups, companies, and influencers to consistently and affordably reach customers is met by Teamology Softech and Media Services. By offering pertinent exposure through professional services, Teamology Softech collaborates with clients and their teams to develop their digital PR, digital marketing, social media outreach, and brand management capabilities. They help every emerging brand have access to and finance digital PR. Their overarching goal is to change how companies expand their internet reach by serving as a beacon of narrative building.

    Gulrez Alam and Badshah Ansari, the founders, are passionate about assisting other companies since they think that collective growth leads to long-term growth.

    Teamology – How Does the Company Work?

    Most of the clients today for the company flow in because of business enquiries and referrals, a large number being retainer clients with a small percentage of clients that are approached by outreach. After a discovery call with the firm, the correct brand positioning and narrative creation opportunities are assessed by the specialists at Teamology. This is the first step in designing a tailored PR package to start the process of turning a company into a brand.

    By taking all of this into account, they have been offering services to well-known MNCs and companies, including Mahindra, Philips, Coats, and many others. Teamology has expanded into comprehensive branding and PR campaign management after gaining competence in the field of empowering enterprises and influencers in numerous fields, including digital marketing, real estate, financial firms, influencer marketing, software solutions, fashion shows, etc.

    Teamology Softech has business partnerships with 60 plus well-known news organizations globally. Today, the name Teamology is synonymous with quick, effective, affordable and round-the-clock help and consulting on comprehensive brand creation for any company or person. Teamology Softech and Media Services has duly received the USA IAS and IAF Councils quality control certifications.

    Teamology – Awards and Achievements

    Teamology has been awarded as the Iconic Digital PR Agency by Mid-Day for both 2020 and 2021.

    It was for their customized brand-building endeavours that Teamology became the first PR firm to be endorsed by a Bollywood actress. Currently, actress Nikita Soni is the face of the brand.

    Apart from growing its clientele to global brands, Teamology has recently been the prime sponsor of several award events in the PR industry.

    Teamology – Initiatives

    Teamology has established itself as the best PR agency in India and for the future, they have even higher expectations and goals. The company has won numerous prizes for successfully launching digital PR campaigns. The company’s current USP cover a wide range of business communication services, branding solutions, PR content, digital marketing, SEO services, guest posts, movie and television show promotions, press events, advertising, election management, and much more.

    Recently, Teamology has become the official branding partner for leading website design company CSS Founder and has led food distribution drives under the ‘Free Food For Needy’ programme with the company as part of their thoughtful CSR initiatives.

    FAQs

    Who founded Teamology Softech and Media Services?

    Teamology Softech and Media Services was founded by Gulrez Alam and Md Badshah Ansari in August 2020.

    Where are the headquarters of Teamology?

    Teamology is headquartered in Kolkata, West Bengal.

    What is the USP of Teamology Softech and Media Services?

    Teamology’s current USP cover a wide range of business communication services, branding solutions, PR content, digital marketing, SEO services, guest posts, movie and television show promotions, press events, advertising, election management, and more.

  • Evolution of Public Relations – How the Industry Started?

    Edward Bernays, one of the pioneers of PR said that the three main elements of Public Relations namely informing people, persuading people, and integrating people with people are practically as old as society.

    Public Relations is defined as the practice of managing and disseminating information from an individual or an organisation such as a business, government agency or a non-profit organisation to the public in an effort to influence their perception. Public relations is also a form of marketing communication. It aims to create media coverage through topics of public interest.

    Ancient Origins of Public Relations
    Origins of Public Relations as a Profession
    The Growth of PR Practice and Firms
    The Advent of the Internet in PR
    The Role of the Public, Social Media, and Smartphones in the PR Industry

    How to Do Public Relations?

    Ancient Origins of Public Relations

    Academics James E. Grunig and Scott Cutlip identified early forms of public influence and communications management in ancient civilizations. This was a time when the term “public relations” did not yet exist. Early Greek philosophers like Aristotle and Plato recognized the sophisticated rhetoric produced by ancient Greek cities to influence public opinion. In 469 BC, Socrates publicly spoke to engage young thinkers in a debate. This led to the emergence of ‘sophists’ – essentially philosophers who began teaching the art of persuasive speaking to noblemen who sought public office.

    Egyptian leaders created the obelisks, Babylonian leaders created the pyramids and Persian leaders created statues to promote their divine right to lead their people. Claims of magic or religious authority were also used by kings or pharaohs to persuade the public that they had a right to rule. Magna Carta was created in the early 1200s because of Stephen Langton lobbying English barons to insist that King John recognize the authority of the Church.

    Origins of Public Relations as a Profession

    Many historians identify the early 1900s as the beginning of public relations as a paid profession. This is mentioned in the book “Today’s Public Relations: An Introduction.” Scott Cutlip explained that it is difficult to pinpoint the exact date of origin of PR as the concept has developed over a period of time and through a series of events. He continued – “we somewhat arbitrarily place the beginnings of the public relations vocation with the establishment of The Publicity Bureau in Boston in mid-1900.” The Publicity Bureau (the first PR agency) was founded by three journalists and as a profession, PR was first established in the US by Ivy Lee and Edward Bernays. From there on, PR as a profession spread internationally.

    Initially, the print media and radio stations made up the PR outlets. PR firms relied on postal mail and some telephone access to get their stories out to the masses. However, this process was slow and limited.

    By 1912, post office mail was delivered using aeroplanes. The use of telephones in business and residences was becoming more common and by 1915 coast-to-coast calls were made possible. News travelled faster comparatively due to the available technology of the time.

    It was only during the 1920s that public relations gained entry into the private sector. In his book, published in 1923, ‘Crystallizing Public Opinion’, Edward Bernays introduced the ‘two-way-street’ idea of communication which defied the popular misconception that Public Relations was deceptive and manipulative. He explained that the idea of public relations was to explain the ‘public’ to the client and vice-versa. This was a two-way approach that allowed the integration of the public’s experience and opinions with the practice of PR.

    As revolutionary an idea as it was at that time, advancing technology has made it an easy reality of the current time.

    The Growth of PR Practice and Firms

    Forecast for the Global Public Relations Market Value
    Forecast for the Global Public Relations Market Value

    As public relations grew, expanded, and gained recognition as a profession, trade associations and PR industry publications began emerging as did the guidelines for the functioning of PR. Universities began offering curriculums built around public relations.

    Then came televisions in the 1950s, which became common in homes, offices, and various other institutions across the US and UK. It very quickly became the primary medium for influencing public opinion. Unsurprisingly, it increased people’s engagement as they were being addressed live by another human being. Televisions created a whole new platform for PR firms. This required a new skill set creating more job opportunities within the sector.

    1980 saw the launch of the first television network to broadcast 24 hours a day – CNN. This was a time when radio and television typically operated between 6 am and 11 pm. This changed the existing perception of the news as people realized that the news could be reported live as and when it developed.

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    The Advent of the Internet in PR

    The Public Relations sector turned on its head with the advent of the internet. Universal access to anyone at any time became a reality. It built on the CNN 24 hours broadcast platform making it possible to access websites, online magazines or online news channels at any hour of the day or night. This changed the speed at which news travelled on the super information highway creating more outlets for PR activities.

    The role of Public Relations and its professionals underwent a change again as they scrambled to learn about websites, online advertising, and Search Engine Optimization (SEO).

    The Role of the Public, Social Media, and Smartphones in the PR Industry

    Top PR Strategies That Will Shape the Industry’s Future
    Top PR Strategies That Will Shape the Industry’s Future

    The internet paved the way for instant, two-way conversations. This shifted the balance of power and changed the role of the audience as well as the role and responsibilities of PR professionals. The role of PR professionals has increased from pitching stories to monitoring stories continuously and being ready with damage control strategies in the event of a negative public reaction to them.

    Social media has expanded the number of channels and formats with individuals now able to upload blog posts, and create videos, channels and podcasts. This has further expanded the roles and responsibilities of PR professionals as each platform requires unique management abilities. Advanced smartphone technology allows the easy capture of high-resolution photos and videos which can be broadcast without any delay.

    PR firms and PR professionals use these multiple formats to craft and pitch stories and also find ways to invite the public to create their own stories. As technology is evolving so is PR and its tactics.

    Conclusion

    What has remained constant through time is the need to tell stories and for businesses to manage their images and communications. What continues to evolve is the how, what, and where the stories are shared.

    It’s difficult to predict the advances in technology in the future or what shift they will create for the public relations sector. The future will reveal itself with time.

    FAQs

    What are Public Relations?

    Public Relations is defined as the practice of managing and disseminating information from an individual or an organisation to the public in an effort to influence their perception.

    What are the main elements of public relations?

    According to Edward Bernays, one of the pioneers of PR, the three main elements of Public Relations are informing people, persuading people, and integrating people with people.

    What is PR in social media?

    On social media, public relations simply means making use of different social media channels like Instagram, Facebook, YouTube, etc. to enhance and promote the image of an individual or a company and get people talking about it.

  • Top 6 Public Relations Strategies for Your Business

    Public relations these days is as important as breathing. You need it to survive. In the millennial world, all of us understand the importance and necessity of PR or Public relations. When brands show a great deal of interest in their customers, clientele, followers, employees, stakeholders, and any other people, they retain their trust and loyalty, which helps their business.

    Public Relations Strategies hold huge importance in the survival of businesses and companies today. The person who masters the Public Relations strategies wins hearts and sales.

    The term’ Public Relations’ is quite ironic as Brands, startups, and companies try to establish a ‘Personal Relationship’ with an individual rather than a public one. When they’re successful in doing so, people tend to recall the brand in a time of need, and for you to be in the same league, here are a few handy tips to strengthen your Public Relations and be one of the most memorable brands in the making. Let’s take a look at them.

    You Represent Your Brand
    Be Hilarious
    Do Your Homework
    Be Where Your Customers Are
    Know What Your Customers Want
    Create Memorable Content

    You Represent Your Brand

    If you’re the founder, your company becomes a reflection of who you are. Don’t forget when you’re rich and famous, the media always has their eyes on you. The way you live, talk and treat people is noticed and recorded and it does affect the PR of your company.

    Vijay Mallya was once known as ‘The King Of Good Times’ because he lived his life in a similar fashion. He partied, roamed in mind-blowing expensive cars, and had lavish interests. His brand ‘Kingfisher’ was similar and introduced the party culture in India. Vijay Mallya’s personal life paired with his product attracted the country thus landing his amazing sales and recognition.

    Public Relation Agency Services

    Be Hilarious

    Humour and sarcasm is an amazing way to keep your audience interested. Being funny creates an amazingly light-hearted image of your brand thus allowing more people to gain attention towards your brand. People love to laugh and gossip. Especially about things they aren’t supposed to gossip about. So do induce an element in your personal or brand PR which lets people chuckle and gain you the power of word-of-mouth communication.

    Durex, a company that sells condoms and sexual wellness products does its Public relation quite well. As an example of how being funny can keep your audience engaged with your products, on Father’s day, Durex India posted -“To all those who use our competitor’s products: Happy Father’s Day’’. This light-hearted sarcasm left people rolling on the floor. There will soon be the time they think about the same Instagram post while being in a medical shop and actually increasing the brand’s sales.

    Do Your Homework

    There is no excuse for research. You have to know who you’re dealing with, what they like, their interests, and preferences. When you do your homework research by getting to know your audiences you can easily devise a strategy as to what will attract them the most and then simply tap into that market.

    Let’s take the popular ‘Dream 11’ example. The Founders knew and understood the love for cricket in the hearts of Indians, all they did was create a company that catered to the need of the audience which was to enjoy cricket and also make money. They, later on, devised creative ads that helped to complement their strategy.

    Be Where Your Customers Are

    When you’re done researching the whereabouts of your audience now is the time to reach out to them. You cannot be marketing yourself where you’re not needed. Find out where your audience is and go set up your campaign there.

    Politicians today have switched to social media like Twitter, Facebook, and Instagram to promote their campaigns instead of having a ginormous rally for months. This is because they know where their audience is. Youth and young voters account for 45 million people which resorts to 40% of India’s population approximately. Every youth is actively available on social media so, it is quite easy to find them here and is the best place to market themselves.

    Know What Your Customers Want

    Get to know what your customers want and when you know what they want, and you give them what they want who can dare to stop your sales romance? You’re meeting the needs of your customers, making them happy and that’s all they need, to be happy.

    McDonald realized and understood the customer’s frustration of having to wait 20 mins to get a single meal. Their happy meals weren’t making people happy then, so in order to solve this problem they made sure they increase their efficiency by training their employees to make a burger as quickly as possible while retaining their quality, this attracted a huge number of people and McDonald’s golden arch became famous everywhere.

    Similarly, Mcdonald’s customized its menu as per the country. The ‘Mc Aloo Tikki’ isn’t available largely in foreign countries. Why? Because Indians prefer eating potatoes or chicken rather than beef or bacon. Catering for this need, McDonald sold you their burger. Bingo!

    Create Memorable Content

    How many times have you found yourself randomly singing the lyrics of Washing powder Nirma or MDH Masala? One might remember the Amul Cool ads or Sunfeast biscuits. You love them even though you’re an adult simply because they are memorable and form a huge part of your childhood.

    They make you feel nostalgic and you’re most likely to recommend them to your further generations. This is what makes your content memorable. Brands tend to create ads which are similar to other brands. This does help them to be the topic of discussion for a few days. However, if you wanna stand out, remember ‘To be Memorable’.

    Conclusion

    Remember honesty and ethics is one of the prime factors in public relations. Teach your company value and finance. Make it street smart and lovable for all, never forget, public relations takes time to actually give you results. There will be tons of obstacles, there will also be instances where you’d expect everyone to go bonkers over your Public Relation Strategy and you got the opposite results. Hold on, give it another try, and spread love.

    FAQs

    What are the different types of PR?

    There are different types of PR and they are:

    • Media Relations
    • Community Relations
    • Crisis Communication
    • Strategic Communication
    • Public Affairs
    • Online and Social Media Communication

    What is Public Relation?

    Public relations or PR means communication between the organisation and its public to maintain a cordial relationship with them and to have a good public image.

    What are some strategies for Public Relations?

    Some of the strategies for PR are:

    • You Represent Your Brand
    • Be Hilarious
    • Do Your Homework
    • Be Where Your Customers Are
    • Know What Your Customers Want
    • Create Memorable Content

  • Digital Transformation in The PR Industry Over The Years

    An opinion by Tanya Swetta, Co Founder and CEO – id8 media solutions.

    2001 – the year I graduated from college in Mumbai, the education scenario for PR professionals was just emerging, this means that there really weren’t many good institutions to choose from to pursue public relations. One of the best of these, the Xavier’s Institute of Communications had newly introduced a “working peoples” PR course, which was scheduled all weekdays but only in the evenings- from 6 to 8pm.

    Cut to 2022, aspiring PR professionals today have a plethora of options to choose from in terms of courses, institutions, both online and offline, working, part time and full time.

    The PR industry globally has seen a phenomenal growth in terms of skills and business size. It was calculated that the global PR market was worth 88 billion U.S. dollars in 2020. By the end of 2025 the industry is expected to surpass a value of 129 billion dollars, at a CAGR of 7.4 percent (Sources: Statista).

    It is very encouraging to see the growth of this sector, mainly due to the rise in demand for relevant, timely and accurate content that can be used as a tool of advocacy towards both internal and external stakeholders. PR has always been an extremely useful tool in creating awareness, but today, with the inundation of digital and social, the main value that PR brings to the table is the ability to create a bridge of trust between the consumer and the brand.

    Its interesting and exciting to see how smart PR professionals and innovative PR companies have adopted digital and social media into their world and use these tools effectively to communicate with their target audience. Earlier, it was important to have an event to showcase the launch of a brand, product or service. today, a smart, effective and strategic public relations strategy can overcome this hurdle by using an integrated mix of online, offline and word of mouth campaigns to reach a large audience in a short period of time.

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    The relationship and roles of a journalist and a PR professional too have blurred over the years, with journalists marketing their content and PR professionals doing the thinking hat of a journalist in order to effectively and intelligently communicate their message (press release) to the audience.

    In the 2000’s up to 2010 – measurement of PR too tended to be a grey area. The most common method of measuring success was the size and positioning of the article in relationship to the category of media the article appeared in. Today, thanks to digital tools, PR can be measured as per circulation, readership, impressions, website traffic and share of voice, a much better and evolved way of measurement, and a method that every agency adopts as per their own internal strategies.

    I would say that digital transformation has surely been a big boon to public relations, earlier, there was a need to manually do research and find the right journalist to pitch to, today, there are multiple platforms available that allow you to browse the category and find the journalist or set of journalists specific to the beat you are searching.

    Public relations has come of age today, internal communications is a big part of what we do at id8 media solutions. Most companies need to have a professional agency communicate their values, culture, business plans, leadership and objectives to both internal and external stakeholders, this helps the company in many ways such as HR, government advocacy, positive reinforcement to key management and top level employees and much more. To see your company positioned in a good light is always a win!

    The science of public relations has evolved a lot as well. Earlier, a simple pitch may have worked to be able to garner a good large story for your client. Today, if you are not pitch perfect, down to the research and the tonality, you can kiss a good story goodbye!

    I have always been a huge fan of organic PR, this is even more challenging in todays day and age, with paid media being the trending and hot topic of this decade. An organic story has immense value, the customer reading this knows that the story is real, written by a respected journalist who has gone through the trouble of whetting the brand product or service before writing about it. This is invaluable.

    Another aspect that has changed in PR is that today, when you release the news, you are not just releasing it to your own country, you are releasing it to the world in one shot! This has drastically changed the timelines that a traditional old PR set would adhere to, its extremely dynamic and very exciting to be able to strategize a global release, timing it to perfection to hit every country in the globe!

    The biggest change that the public relations professional has seen, is the medium where the press release is going to be done. For example, in the earlier days, the only person your release was meant to influence was the journalist whom you were sending it to. Today, PR is about creating campaigns that can run across social, digital, print and television, so its very dynamic, detailed and extensive. this also makes it way more exciting! I cant wait to see what the next few years bring to the PR table.

  • Why a Guest Post with Do-Follow Links is Better than PR?

    One of the more popular methods of reputation marketing these days is guest posting. While guest posts are technically just regular posts on a different blog than yours, they can have a lot of benefits. Be it getting your brand mentioned on a different platform, or having quality backlinks to your website, Guest Posts make a lot of SEO contributions for your blogs or website. Most guest authors write such posts to embed backlinks, however, it also helps in connecting with your peers in the industry. This article will give you a better idea on how Guest Posts differ from PR significantly and how does guest posting help your business along with get an understanding on what are D0-follw links.

    Know Why Guest Posting can help your business better than PR (Public Relations)

    Know about Guest Posts
    Do-Follow Links Vs No-Follow Links
    Benefits of Guest Posting
    What is Public Relations and how does it help your business?
    Why is Guest Posting better than PR?
    PR and Guest Posting – Same yet Different

    Know about Guest Posts

    While guest posts are not much different from regular posts, there are certain guidelines and principles one must follow while writing a guest post, and here is a brief summary of the same.

    • While guest posts are written with a special attention to backlinks, the outbound links should be equally accentuated, and specially the anchor text.
    • When writing a guest post, give the viewers the best value for their time, and offer valuable insights and cover the topic extensively without looking vague.
    • Avoid guest articles or blogs on sites with a lot of guest content, since the backlinks don’t contribute much to the SEO to your own website or blog.
    • Write the blog or the article in a way that the readers would want to share them, hence increasing your viewership, as well as that of the guest platform.
    • Last and the most important one, proper research must be done while guest posting, as it is one of the ways you can establish your brand as one of the leading one’s in the industry.

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    Do-Follow Links Vs No-Follow Links

    Do-follow link Vs No-follow link

    Technically, all the links that you share in a blog and attach anchor text to are Do-follow links, unless modified to be no-follow links. All do-follow links act as votes of confidence telling the search engine of the quality of the article or blog.

    No-follow links have a piece of code that restricts this action, and they do not count as votes for better SEO rankings. When it comes to code, the only attribute that differentiates do-follow and no-follow links is the ‘rel’ attribute, which does not exist with regular/do-follow links while it refers to a keyword ‘nofollow’ for the no-follow links.

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    Benefits of Guest Posting

    Apart from your content reaching a wider audience, Guest Posting has a lot more to offer. Some of the important benefits of Guest Posting and Blogging are discussed below.

    • Guest Posting is a step beyond your personal network, and makes connecting with influencers relatively easy.
    • By writing for others’ blogs, you establish your own credibility, and viewers will recognize your brand and be more receptive.
    • Guest blogs and articles may contain one or more backlinks directing to your website, making a valuable contribution to the SEO of your own website.
    • Picking a relevant website for guest posting will help you connect with more people interested in your niche, and generate more leads.
    • You also receive insightful and valuable feedback from your peers and competitors in your community to enhance your strategy.
    • With guest posting, you also sharpen your marketing skills including content research, writing voice, and influencer outreach.

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    What is Public Relations and how does it help your business?

    Public Relations (PR) is a professional assistance to a company, brand or an individual to help create a positive image and reputation of the concerned brand in the general public. This is achieved through paid or even unpaid communications, social media handles, and sometimes even personal engagement and campaigns. Public Relations is an important aspect in portraying a business or a brand in good light, and to expand its reach and audience.

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    Why is Guest Posting better than PR?

    Assuming that Guest Posting is just an extension of PR, owing to their strategic similarities is a common misconception. Contrastingly, Guest posting is very different, and a lot more convenient than PR, with a lot more benefits. Here are few reasons why Guest Posting should be your go to route for reputation marketing, and not the usual PR.

    Why is Guest posting better
    Guest Posting Vs Public Relations
    • Interacting with industry professionals, prospective customers, and an audience interested in your niche is what guest posting is all about, and that is what you need for brand recognition. PR isn’t of much help for getting the word out.
    • PR is more inclined to journalists, and places most of the control in the hands of journalism in contrast to guest posting, where you own the quill, and have the ability to methodically post interactive content.
    • With PR, there is no gist of competition and the campaign is mostly product/company centric. While it isn’t wrong, the objective of building a trusted brand that stands tall among its peers is not something PR is good at.
    • PR backlinks redirect viewers directly to the homepage of the concerned brand or company, exponentially depreciating its value. This deceases click through rates while increasing bounce rates. A better approach would be to add context to the content that you create, which is something you would often find in guest posts.
    • PR doesn’t display the part where your product excels, rather it tells a story. As much as the reader is interested in a good story, this doesn’t add value or credibility to the product. On the other hand, Guest Posting does exactly that, and even gets you an audience that is interested to read about your product.

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    PR and Guest Posting – Same yet Different

    PR and Guest Posting, while sometimes thought of as extensions of the same thing, are surprisingly quite different. Moreover, even the press releases, an integral part of PR, rolls out stories way different than what the readers actually need. But as much as they are different, in a way, good PR and Guest Posting complement one another, and when used efficiently, they can be quite an effective duo. However, the bottom line is, regular PR does not add the technical value to your product as much as a good guest post would, and neither it can encompass all the benefits that guest posting has to offer. And hence, decisively speaking, PR is not as effective and influential as a robust guest post, and does not possess the capabilities that a good guest post with do-follow links does.