StartupTalky

Tag: Promotion

  • Top 14 Websites to Promote Your Giveaways and Contests for Free

    Would you like to increase the number of people who follow you on social networks, sign up for your newsletters, or buy your products? Using excellent giveaway apps to set up a viral sweepstake or contest is a simple and effective way to grab viewers and new connections. However, selecting the correct giveaway app could be difficult, particularly with thousands of WordPress freebie plugins accessible.

    This article talks about using free web contest portals to host the ideal contests and freebies. You can make amazing freebies with these apps to gain a sustainable competitive advantage. Shall we check them out?

    So, let’s dive right in.

    Following is the list of platforms where you can promote your contests and giveaways without paying a dime.

    1. Simple Giveaways
    2. Easypromos
    3. Rafflepress
    4. Woobox
    5. Interact
    6. Shortstack
    7. Giveaway Frenzy
    8. WP Contest Creator
    9. Gleam
    10. Rafflecopter
    11. Pagemodo
    12. Contest Watchers
    13. TabSite
    14. Heyo

    1. Simple Giveaways

    Review – 4.3

    The simple GUI generates a sweepstake. The Simple Giveaways plugin enables you to add various means for people to enter the sweepstake. As a result, you provide various ways for users to participate. The restricted entry choice integrates with Facebook, Twitter, & a couple of email campaign services. It also provides security through a feature known as match Captcha, and a monitoring report for one’s giveaways.

    2. Easypromos

    Review – 4.5

    Easypromos Website
    Easypromos Website

    Easypromos is a social media raffle and contest tool. You can conduct an explicit raffle, freebie entry forms, subscriber information events, & quizzes, and polls based on lists. Pick from 24 various promotional types to suit your targets.

    3. Rafflepress

    Review – 4.3

    Rafflepress Website
    Rafflepress Website

    Rafflepress enables you to generate a sweepstake to boost page views, the number of active users, and generate leads. It incentives your viewers with entry points for specific acts, and then you could pick winners at random with the spontaneous champion generator.

    The referral attribute allows for word-of-mouth marketing. As a result, whenever anyone refers others, they earn more points, which encourages users to share the raffle with their social circles. It consolidates with all famous CRM systems as well as major social channels. It also covers spam detection, performance monitoring, and social signup.

    4. Woobox

    Review – 4.2

    Woobox Website
    Woobox Website

    It’s a promotional campaign portal. You can create raffles, games, vouchers, polls, tags, tests, and quick wins. Contribution can be tracked using hashtags, likes, & online comments. Direct visitors to a devoted lead capture page from social media posts.

    6. Interact

    Review – 4.5

    Interact Website
    Interact Website

    It helps generate virtual surveys that gain traction and drive web traffic. You can also create personality questionnaires, ranked questionnaires, and assessment questionnaires. Use it to convert any quiz into a digital campaign. Over 800 free quiz options exist in over 40 types. Link your quiz to your marketing automation.

    7. Shortstack

    Review – 4.5

    Shortstack Website
    Shortstack Website

    It is a virtual raffle app and emails promotional tool which enables users to build contests on social networks. It includes a comprehensive attribute set that includes all you need to develop, release, and manage contests on your official site.

    8. Giveaway Frenzy

    Review – 4

    It is a top raffle repository that features freebies, contests, and prize draw of famous vouchers from corporates, and forums. They send some to over 120 contest websites.

    9. WP Contest Creator

    Review – 4.4

    Promoting a raffle on your WordPress site is a great idea. You could tie with a variety of alliance service suppliers and participate in socialization with them to receive more credits for the raffle. It allows us to easily send messages to participants who enter the contests.

    This can assist people in determining how to improve their odds of succeeding. You could add a gamified element to this by presenting a scoreboard for attendees to boost user engagement with the raffle. The plugin section is challenging for newcomers.

    10. Gleam

    Review – 4.3

    Gleam Website
    Gleam Website

    It’s a promotional tool with four features: contests, prizes, social workshops, and email seizing. Run contests and prize draw with rewards. Use activity combos, social site interfaces, and plugin options. Use it to organize fun photo contests and more.

    10. Rafflecopter

    Review – 4.4

    Rafflecopter Website
    Rafflecopter Website

    It’s a contest application that runs with any website. Because it’s a SaaS, you will receive a source code to input to your official site. It may be the raffle option you’re searching for to integrate into your online store.

    11. Pagemodo

    Review – 4

    It’s an advertising tool for promoting your Facebook page. You could use it to assist your viewers with fun Facebook events and raffles thanks to its useful Facebook raffle app.

    12. Contest Watchers

    Review – 3.7

    It focuses on innovative contests all over the world. It has a massive list of global competitions in multiple fields and a big audience of contest attendees.

    13. TabSite

    Review – 4

    Tabsite Website
    Tabsite Website

    It creates and manages promotions for your Facebook page, webpage, or blog. It provides simple app configuration and a framework for customized design without programming. Prize draw, content import, Youtube clips, merchandise presentations, pic and clip contests, & more are just a few of the elements available.

    14. Heyo

    Review – 4.5

    Heyo Website
    Heyo Website

    It’s an app for running social, smartphone, and online contests and raffles. Release user-generated product giveaways for pictures, clips, articles, and ads. Conduct raffles such as lucky dip, referral, instant win, factoids quiz, and Tweet raffles. You can also create promos for Facebook, Twitter, smartphones, and the internet.

    Benefits of Hosting a Viral Sweepstake or Contest

    Freebies have numerous advantages for your website. Check out the following advantages if you’re curious why you must host a sweepstake or contest:

    Enhances Your Social Media Presence:

    You could improve your online media presence by giving entries and scores to your freebie in return for a follow or like.

    Increase Online Traffic:

    By marketing your freebie on numerous channels, you can drive customers to your official site.

    Ramp Up Your Signups:

    Inviting visitors to signup for email alerts in exchange for freebie entries is a technique to instantly boost your mailing list.

    Enhance Selling by Generating Leads:

    You could use freebies to boost relationships with potential customers which you can then transform into paying clients to boost revenues.

    Conclusion

    It could be difficult to choose the best way to promote your virtual contest when there are so many alternatives. When selecting a platform to promote your virtual contest, keep in mind the viewers you would like to lure or motivate to participate, as well as the budget you have available. Consider all these factors before choosing your ideal platform.

    I hope you are prepared to find out about the virtual free contest tool now that you understand how beneficial freebies can be for your website.

    Thank you for reading this article. I hope the list helps you find your ideal platform to promote your giveaways.

    FAQs

    How can I run a social media contest for free?

    Woorise, Agorapulse, Shortstack, Woobox, and Wishpond are some of the best platforms to run social media contests for free.

    How can I promote my free giveaway?

    Write a blog post, Send newsletters, promote your Facebook posts, and link your sweepstakes.

  • Understanding the 7P of Marketing Mix

    Marketing is the elixir of a business, if done properly it can take your business to the top of the world and make it invincible. It is the most important step of a business. Without marketing, the survival of your business and the accomplishment of the dream of your entrepreneurship is not possible. Therefore, before emerging into the path of business, you need to be aware of marketing and its strategies

    Once anyone developed the marketing strategy there is a “7P formula” to evaluate and grow the business. The 7Ps model was originally devised by E. Jerome McCarthy and published in 1960 in his book Basic Marketing. Staying ahead of the digital marketing game can be tough, especially in the world of more competition and many trends and tactics. As products, markets, customers, and needs change rapidly, you must continually revisit these seven Ps to make sure that you are on track so that you achieve the maximum results possible in today’s marketplace.

    The marketing professionals who shape and implement a marketing strategy contribute directly to the economic growth of the nation. Marketing focuses on the most fundamental requirements of companies to identify customers, and research their needs and preferences. In this article, we will discuss the 7P of marketing, so let’s get started.

    Product
    Price
    Place
    Promotion
    People
    Process
    Physical

    Product

    The product is the goods or services that the customer buys. When you market your product you need to think about the key features and benefits that the customers want or need. Ask yourself critical questions like “Is your current product or service, or a mix of products and services, appropriate and suitable for the market and the customers of today? Is the product or service you’re offering enough for your customers?”

    The perfect product must be given value to the customers and also make a good impression. Some points you must keep in mind while deciding what product you should offer are below:

    • Quality
    • Image
    • Brand
    • Features
    • Variants
    • Mix
    • Support
    • Customer service
    • Use occasion
    • Availability
    • Warranties

    Price

    It tells how much the customer pays for the product. This refers to the pricing strategy for your products and services and how it will affect the customers. Your pricing should be in such a way that it brings profit to your business. It is the only element in the marketing that generates revenue others represent the cost. Develop the habit of continually examining and reexamining the prices of the products and services you sell to make sure they’re still appropriate to the realities of the current market and its trends. Many companies have found that the profitability of certain services and products doesn’t justify the amount of effort and resources that go into producing them.

    Pricing positions you in the marketplace. The more you charge, the value or quality your customers will expect for their money. Some points you must be kept in mind are below:

    • Positioning
    • List
    • Discounts
    • Credit
    • Payment methods
    • Free or value-added elements

    Place

    The place is all about how the product is distributed to the customer. The place where the customers buy a product, and the means of distributing your product to the right place will be appropriate and convenient. The product must be in right place at the right time in the right quantity. Customer surveys have shown that delivery performance is one of the most important criteria for the supplier. Sometimes change in place increases the sale from the previous place.

    The place also means the display of your products in customer groups it may be in varieties ways like High Street, Mail Order, or the more current option via e-commerce or an online shop. Some points you must be kept in mind are below:

    • Trade channels
    • Sales support
    • Channels numbers
    • Segmented channels
    Market Segments for Method Products
    Market Segments for Method Products

    Promotion

    Promotion talks about how the customer is found and can be persuaded to buy the product. Promotion is the way of communicating what it does and what it offers to the customers. It includes activities such as branding, advertising, PR, corporate identity, sales management, special offers, and exhibitions. Promotion must gain attention, be appealing, and tell a consistent message above all to give the customer a reason to choose your product.

    Promotion does not just mean communicating with customers. It is just as important to ensure your internal stakeholders are aware of the value and attributes of your products. Some of the elements of promotion are:

    • Marketing communications
    • Personal promotion
    • Sales promotion
    • PR
    • Branding
    • Direct marketing

    People

    This P of marketing says that the people who make contact with customers in delivering the product. The reputation of your brand rests in people’s hands. When you give excellent customer service you create a positive experience for your customers, and in doing so market your brand to them. Having the right people is essential because they are as much a part of your business offering as the products/services you are offering. Develop the habit of thinking in terms of the people inside and outside of your business who are responsible for every element of sales, marketing strategies, and activities.

    To be successful in business you must develop the habit of thinking I term exactly who is going to perform each task and responsibility. Some points you must be kept in mind are below:

    • Individuals on marketing activities
    • Individuals on customer contact
    • Recruitment
    • Culture/Image
    • Training and skills
    • Remuneration

    Process

    It tells the systems and processes that deliver a product to a customer. The process of giving service and the nature of those who deliver are crucial to customer satisfaction. Having a good process ensures two things:

    Small improvements in the processing or external appearance of your product or service can often lead to completely different reactions from your customers. Customers are not interested in how your business runs only matters is that the system works. Process in one of the ‘P’ which is frequently overlooked. Many customers will give up, go elsewhere and tell their friends not to use this company due to the poor processes provided by the company.

    This part of the process is the first expression of a company that many customers have. As a consequence, this ‘P’ could be a great source of competitive advantage if used wisely. Some points you must be kept in mind about the process are:

    • Customer focus
    • Business-led
    • IT-supported
    • Design features
    • Research and development

    Physical

    The last ‘P’ tells the elements of the physical environment the customer experiences. A service cannot be experienced before it is delivered. Physical evidence refers to everything your customers see when interacting with your business. This includes:

    • The physical environment where you provide the product or service.
    • The layout or interior design.
    • Your packaging.
    • Your branding.

    Almost all services include some physical elements even if the bulk of the customer is paying for them is intangible. The physical evidence demonstrated by an organization must confirm the assumptions of the customer. Restaurants are known to be 3 stars, 4 stars, and 5 stars. All such differentiation, and the target customer that accompanies such differentiation, is because of the use of physical evidence in marketing. Some points you must be kept in mind are below:

    Conclusion

    Once you implement all the 7P  in your business, it is ready to rock. Marketing helps people educate about a business’s products, services and the business overall. If a business aspires to be successful then it must implement all the 7P step by step, without missing one. These 7P are the reason for proper marketing of several popular brands.

    FAQs

    What are the 7P marketing mix?

    The seven P of the marketing mix are:

    • Product
    • Price
    • Promotion
    • Place
    • Packaging
    • Positioning
    • People

    What is marketing mix?

    A marketing mix consists of all the various areas of a marketing plan.

    What are the 4Ps of Marketing?

    The 4Ps of marketing mix are:

    • Product
    • Price
    • Place
    • Promotion

  • Boat Branding Case Study: How boAt Captured the Audio Market

    Technology has advanced to such a level that, we are surrounded by some of the greatest inventions of humankind. Wherever we looked at, we are surrounded by electronic devices from smartwatches, to wireless speakers to wireless earbuds; all of these are keeping us preoccupied with their services.

    The tech market is at its top form now. Music is something that soothes our soul, so there is hardly anyone who doesn’t like listening to music. It becomes even better when you’re travelling alone, nothing can beat the feeling of having music as your companion.

    Now, every person has their own preferences, including for music as well, in this case, headsets and earphones are mandatory so that you could listen to your favourite tracks without being a hindrance to others.

    The demand for headphones and earbuds has increased at an immense level in the last few years. So much that we will always find a person holding one of the equipment, all the time. There are various companies that provide all types of mobile phone assortment to their customers including earphones and headsets. Among them, one of the most famous ones in India is the company called boat.

    In this article, we will talk about boAt’s branding strategy and how it has established itself with its prominent and quality products as one of the most loved consumer electronics brands in India.

    “What new technology does is create new opportunities to do a job that customers want done.” –Tim O’Reilly

    About boAt
    Branding Strategy of boAt
    Target Audience
    Promotion and Advertisements
    Pricing and Quality of the Products
    FAQ

    About boAt

    The boAt is an Indian company that deals with audio tech that mainly focuses on products like wireless speakers, earbuds, smartwatches, headsets, and earphones. All of them are quite accessible in terms of price. the boAt was founded in the year 2016 by Aman Gupta and Sameer Mehta. The main aim of the company is to provide people with fashionable tech and be a part of their daily lifestyles. Currently, Vivek Gambhir is the CEO of the company.

    boAt started its journey with the capital of just INR 30 lacs, which was invested by the founders themselves. As per the reports of 2020, boAt is said to be selling 14,000 to 15,000 of its products daily and has over 2 million customers and has bale to attract the attention of their customers by developing a wide range of earphones, wireless speakers, Airdopes and headphones. The quality and the price make it more approachable to its target audience.

    Branding Strategy of boAt

    boAt first started experimenting by creating Apple charger cables with anti-destruction properties. It was the time when people were suffering because of getting their charger cable damaged without any obvious reason.

    boAt grabbed this opportunity and up their game by creating the indestructible charger cable for Apple. This is how they stepped into the market with unique products that solved the problems of the customers.

    That was just the beginning, and then the company started creating products like headphones and earphones. It was so reliable that it can be worn even while working out or exercising. These products were able to get popular amongst the younger generation who are into fitness.

    Target Audience

    From the beginning boAt was focused on the youth who are into fitness, they made all the products by keeping their target audience in mind. The demand for indestructible products has been increasing day by day, they understood it and started developing it. Plus with various advertisements, they tried to capture the attention of their target audience.

    Indian Wearables Market – A Comprehensive Study of the Growth of Wireless Industry
    The wearables industry in India is growing at a fast pace with 4.3 million shipments in India. Here’s a detailed analysis of the Indian wearables industry.
    StartupTalkyHarshit Verma

    Promotion and Advertisements

    To promote the durability of the products, boAt made advertisements where it can be seen people wearing all those gadgets while doing intense workouts and jogging, this proves what the brand is trying to convey to its audience.

    From the very first, boAt was focused on marketing through digital marketing and social media. It took up many social media influencers to promote the products as well as their brand. Apart from that various celebrities like Cricketers Rishab Pant, Shikhar Dhawan, Virat Kohli, Shreyas Iyer were a part of a group of celebrities who endorsed boAt.

    Not only that Bollywood star, Kiara Advani, Kartik Aaryan, and singer Neha Kakkar and Diljit Dosanjh were present in the list of celebrities as well. They mainly focus on athletes for the promotion of their brand.

    Apart from all these, boAt has collaborated with Lakme Fashion week in 2019, promoted its products, and introduced itself as a lifestyle brand instead of an electronic brand. With developing products like smartwatches, portable speakers, and other wearable gadgets it has truly transformed itself into one.

    boAt at Lakme Fashion Week
    boAt at Lakme Fashion Week

    These collaborations with different brands that are liked and followed by the youth are getting boAt its audience. Recently, boAt has collaborated with Bira 91, and the products of boAt can be seen in the music video.

    Pricing and Quality of the Products

    The best factor and one of the reasons that the brand boAt became such a success was its pricing strategy. Neither it is extremely overpriced nor it is unimaginably cheap, it is just in between. The target audience of boAt is mainly youth so they find it perfect to invest in.

    Apart from that, even being affordable, boAt has taken special care of the quality of its products; it hasn’t compromised with it even a bit. The current revenue of boAt as per the 2021 financial year is Rs 1,511.7 crore.

    Conclusion

    It has been 6 years since boAt was founded and within a little, it has been able to capture the world of electronic gadgets in a mesmerizing way. It has established itself as the 5th largest brand of wearables in the world and the number 1 audio earwear brand in India. By putting all the branding strategies properly, and selecting their target audience carefully, boAt has achieved an immense level of success and it is only going to get bigger and better in the future.

    FAQ

    Is boAt a Chinese company?

    boAt is an Indian-based consumer electronics brand that focuses on headphones, earphones, earbuds, smartwatches, and wireless portable speakers.

    Who is the CEO of boAt?

    Vivek Gambhir is the current CEO of boAt.

    Why is boAt so successful?

    The reason behind boAt’s success is its ingenious marketing strategy and affordable prices.

  • How to Promote your Business Online in 2021 (7 Effective Ways)

    For any business to grow, certain marketing strategies are required. These strategies when combined help in the promotion of the business. Among these, the most important strategy for any business is to gather more and more customers and expand their business on a larger scale.

    However, sometimes businesses fail or face major losses during their business hours. And that’s why it’s very important to know what are the right steps and strategies that can help you in the promotion of your business, especially in the year 2021 when there is abundant competition in the market. And that’s what we’ll be discussing in this article!

    When we look at the old data and planning’s, the advertising and promotions of any business were done through a brochure, flyer, advertisements in a local newspaper or postcard. But these required some extra budgets which always hurt the businessmen.

    But with the evolving technology, today, there are numerous ways to advertise and promote any business, whether it’s small, medium or big.

    In this article, we will discuss the top effective ways to promote and market your business in 2021. So, let’s get started!

    Google advertising (PPC)
    Joint Ventures
    Social Media Influencers
    Email Marketing
    Social Media Advertising
    Video Marketing
    Print Media Advertising
    FAQ

    Google advertising (PPC)

    Google Ads
    Google Ads

    One of the most effective ways to promote any business is through Google Ads which is broadly referred to as Pay Per Click. Google is widely known as the advertising platform as around 85% of its total revenue comes from the Google Ads platform. Google is expanding with great numbers and has had an uprising graph for many years.

    Pay Per Click is very beneficial and the most amazing part on advertising on Google is you have to pay only when someone clicks your ads. You can set the cost according to you and can organise many niche campaigns based on the interest of buyers. Pay Per Click is an amazing as well as affordable marketing strategy that attracts a huge audience.

    Media Buying – What is it, Why is it Necessary, Top Media Buying Agencies
    Media buying is a great way to communicate with your consumers. Let’s understand What is it and Why is it necessary for your brand.
    StartupTalkyDamini Bhandary

    Joint Ventures

    In order to promote any business, you need to focus on the right people and getting your offers in front of these. Joint Ventures are the best way to achieve that! Through this, you can easily gather the existing audiences that surely match your standard market.

    Joint Venture can be elaborated as partnering with the non-competing companies who have the same target audience as yours. Joint Ventures also helps in creating brand recognition and sales. You just need to find the appropriate service which can add value to your customers more promptly and also, helps them.

    Social Media Influencers

    In today’s time, Influencers have become an important marketing strategy for many businesses. And marketing through people with tons of fan following is always a win. With Influencers, you can build a strong uprising position in the market and enhance brand recognition among the audiences.

    These Influencers are effective and charge per post based on their followers count. But this always brings you benefits on a larger scale. That’s why investing in these Influencers can bring you great results.

    Email Marketing

    Email Marketing
    Email Marketing

    Email Marketing is counted in the section of broader marketing. As it helps you reach the audience in a planned and effective manner. Email marketing should be must in your marketing strategy.

    However, the percentage of opening emails have dropped majorly but still, when a productive mail is sent to the consumer, there are fair chances they will get ahead with it.

    Also, Email Marketing helps in making your product and services of the utmost choice for the audience. Also, Email Marketing helps in making your product and services of the utmost choice for the audience. Zomato and Swiggy are the few brands that effectively employ email marketing to market their brand. You can also use email marketing automation tools to automate your emails.

    Social Media Advertising

    Social media has become an integral part of our day to day life and for businesses, it’s a great place to promote their business. Today, every social media platform provides a service for businesses to advertise their products and services. And because of this, the audience has become habitual of seeing ads on their social media.

    Ever since Facebook launched its “Facebook lead Ads” tool, businesses have become more effective in reaching their target audience. Through Social Media Advertising, you can spread awareness of your brand as well as promote your business, effectively. You can also promote your business using Instagram, Pinterest or LinkedIn ads.

    Video Marketing

    A study has concluded that around 80% of the people between the age group of 18 to 49 years old prefer video content on platforms like YouTube. This clearly states that YouTube is the biggest and most popular video platform to advertise your product.

    With these statistics, it’s likely to say that advertising through video content is one of the best ways to effectively promote your business. This brings out more customer engagement in your business.

    What you can do is create a YouTube channel based on your company and upload engaging video content. Videos hold the power to enlighten, promote and maintain a connection with the existing customers as well as creating new connections with audiences.

    Common Mistakes to avoid while Creating Advertising Campaigns (With Examples)
    An ad campaign is a great way to convey a message to your consumers but it can get your brand to new heights or can defame your brand. Avoid these ad Campaign mistakes.
    StartupTalkyMahenoor Mansuri

    Print Advertising
    Print Advertising

    For a very long time, Print Media Advertising has been nurturing and promoting businesses. And today also, this is counted among one of the effective marketing strategies. However, the number of audiences may have dropped in Print Media Advertising but still, it’s a great way to reach out to the conventional portion of audiences. Print Media Advertising and direct mail, two are counted in the list of most powerful and effective marketing strategies for any business.

    Conclusion

    In order to survive in this competitive marketplace, businesses need to have well-planned marketing or promoting strategies. Business promotion is more of a necessity for any business, as it encourages them to be distinct and charm their customers. And that’s what we attempted to describe in this article.

    Even during the pandemic, businesses made their way through online channels. And now, the audience has become so habitual of these that they always seek more services and products ads on the internet.

    Stay tuned for more such articles!

    FAQ

    How to promote your business in 2021?

    Paid traffic from Facebook, YouTube ads, Google ads, Pinterest ads, Instagram ads are some of the ways to promote your business in 2021.

    How to advertise for free?

    Actively promote your brand on social media, Start a blog, and Press releases are some of the great ways to advertise your brand for free.

    Are Google Ads Free?

    You only have to pay for Google Ads when someone clicks on your ad.

  • What is the major Difference Between these Marketing Tools- Advertising, Publicity and Promotion?

    In order to pursue brand recognition, you have to deploy these marketing tools- Advertising, Publicity and Promotion. Each tool plays a crucial role in communicating products, catalogues or services of a brand to the users.

    A marketing tool is a technique that helps your business to develop or dilate your products and services to the public. Besides, deploying marketing tools impacts a favorable effect on your brand sales turnover and brand awareness. Advertising, Publicity and Promotion are one way or another way to brew a company’s profile in the public.

    What is Advertising?
    Types of Advertising
    What is Publicity?
    Types of Publicity
    What is Promotion?
    Types of Promotion
    Major Difference among Advertising, Publicity and Promotion
    FAQ

    What is Advertising?

    You are watching a film on television, apparently there will be an intermission in between the movie and you see a clip regarding a product that they’re trying to sell.

    Advertising is nothing, but a short duration of video clips which represent the brand. Moreover, it is done as a marketing communicating strategy among public audiences as it drives brand awareness as well as sales to the products for which advertising is for.

    Advertising entices watchers to make a purchase on the products that they’re showing in such an ingenious way.

    For instance, When you are frigging craving for something to eat while binge watching your favorite web-series on YouTube and out of nowhere, you see an advertisement of KFC, where an actor devours chicken wings, Urg! That appetites your hunger. Additionally, Advertisement can be done in paper form likewise- Magazine, newspaper, leaflets etc.

    Ultimately leads you to order something on Swiggy or Zomato. This is how advertising works on marketing, by enticing public eye to make purchases forthwith, Besides Advertising should be appropriate, credible and pertinent to the brand.

    Types of Advertising

    Newspaper:

    You will encounter Big Bazaar advertisements in the end or the middle of Newspaper apropos any offers available.

    Big Bazaar Newspaper Ad
    Big Bazaar Newspaper Ad 

    Radio

    This mode of advertising is prevalent in olden days, because almost two-third of the population have listened to sports commentary on radio since the 60s and in the middle of time-out you will listen to Nestle ad most of the time back in those days.

    Television

    Naaptol is a great example for television advertisement, where time-slot is given to make as many as customers to call for them and allot an order for the particular product which the hosts are trying to sell for the seven minutes max.

    Catalogues or Direct Mail

    When direct mail was introduced, this played as an advantage to businesses in promoting their products in an effortless method by sending postcards, platelets or leaflets and papers to its targeted customers. When you open an email, you will see a plethora of emails from Swiggy or Zomato.

    Zomato Swiggy Email marketing
    Zomato Swiggy Email marketing

    Online

    One of the easiest methods to drive traffic to your brand is to advertise your products or service online. For instance; If you are searching for mnemonics regarding to clear a predicament math exam and you encounter Byju’s in the bottom of your screen and asking you to enroll.

    Top Ad Jingles of all time – A powerful marketing tool
    Do you remember your last ads jingle? Many people tend to remember ad jingle more than the ad. So, lets look at the Top Ad Jingles of all time.
    StartupTalkyPratyusha Srivastava

    What is Publicity?

    A few months back, world-famous Portuguese footballer, Cristiano Ronaldo moved two bottles of Coca-Cola off a table during a press conference which led to the company’s share price falling by $4 billion minutes after the gesture. This essentially is an example of bad publicity even though the footballer didn’t essentially demote the product.

    Publicity is an activity through which a product or brand creates awareness among the buyers. It is generally the media attention for a product or service. Publicity can be both positive and negative. Companies use Public relations to have controlled publicity. It is a form of non-paid promotion.

    Types of Publicity

    Publicity can be a boon or bane to the image of the product or brand. The different types of publicity are:

    News

    News and media coverage is a common form of publicity and affects the product vastly as this information reaches a huge number of people. Since the company doesn’t have control over the news or the media releases the publicity can be both positive or negative.

    Digital Activities

    As the world has deeply immersed in the internet and people follow the movements of the company diligently as everything is available to them, the presence of the company and its products on social media is a kind of publicity as people tend to share the posts with friends and others.

    Social Efforts

    Social Efforts by the company gains the attention of the media and likewise the general public. Companies promote a green environment, action against climate change and other social problems which gains the company a positive image.

    Events and Conferences

    Companies sponsor music concerts, trips and other events, this helps in making aware the presence of the company to the public. Conferences are conducted by the company to attract investors and other potential stakeholders.

    Partnerships

    Companies partner with other companies to increase their customer base along with the other companies’ customers. This promotion is mutually beneficial and profitable.

    Press Release

    The press release is handled by the Public relations department of the company and this form of promotion is in the control of the company. Press releases are made to announce the major events of the company.

    Product Release and Offers

    Companies draw the attention of the public for their new products through product launch events. The product launch is also telecasted online through YouTube and other platforms. The company also gives away offers and discounts to help in creating more demand for a product.

    Top 5 Best Advertisement Wars of the decade
    Brand wars are always fun to watch when some of the biggest brands show their creativity in their advertisements. So, here are some of the best advertisements wars.
    StartupTalkyPratyusha Srivastava

    What is Promotion?

    Those pesky Ad Breaks while watching an interesting movie or a match is really an infuriating thing isn’t it? And they are the answer to the question ’What is promotion?’. Promotion is a process in marketing through which the company informs the user about the product, its uses, benefits and urges the buyer in purchasing the product. It is a form of communication from the buyer to the seller. It is a method to create awareness of the product among the users to coax them into choosing this particular product or brand over other competing brands and products.

    Types of Promotion

    As mentioned earlier, Ad breaks and advertising aren’t the only types of promotions a company uses to create awareness about its brand or product among the customers. The types of promotion used are:

    Direct Promotion

    Direct promotion is the promotion where the company communicates with the customers directly without any intermediary. This is done through email marketing, websites, promotional letters, etc.

    Sales Promotion

    Sales Promotional methods are the ones the company follows to increase sales by way of methods like buy 1 get one free, lottery, etc.

    Public Relation

    Public Relation is one essential component for the survival and sales of a company. The company uses PR to communicate with the customers and other stakeholders of the company to increase its presence.

    Advertisements

    Advertisements are the most common form of promotional activity done by a company. Advertisements are cheap and it helps the company in mass reach. Advertisements can be made using newspapers, the internet, television, radio, etc.

    Direct Selling:

    Direct Selling is a promotional activity when the company entrusts agents with the product and the agents travel from door to door and sell the product.

    Online Promotion:

    Online Promotion is the promotion done by the company with the use of the internet. This includes email marketing, advertisements on the internet, etc.

    Top 6 Successful brands that do not Advertise and Probably Never Will
    Have you ever seen an advertisement of Lamborghini or Zara, maybe not because these brands never advertise. So lets look at Top 6 brands that do not Advertise.
    StartupTalkyNiharika Kalyankar

    Major Difference among Advertising, Publicity and Promotion

    Parameters of Comparison 

    Advertising 

    Publicity 

    Promotion 

    Definition 

    It is a paid-up marketing one-way communication, which shows your brand either visually or in written form. 

    Publicity is an action which is engrossed by the media in the eyes of the public. 

    Promotion is a method of informing their targeted audiences about the products and urging them to make a purchase at the spur of the moment. 

    Types

    There are various types of advertisement such as- Television, online, outdoor, radio, newspaper, Cinema and magazines advertisement.

    News, Digital Activities, Social Campaign, Press meeting for inauguration of the product, Social efforts and product release or offers etc.

    Direct promotion, Direct selling, Online promotion, Public Relation (PR), Advertisement and sales promotion.

    Advantages 

    Entice watcher that leads sales, Consumer awareness, Fights competitions, introduction of new products to markets and Wide coverage of brands.

    Low-cost, augment Credibility among buyers, provide informative and draws audiences attention.  

    Introduce new products to its users, Generate new leads, Immediate returns, Better control, Ameliorate Public image and Enhance large scale production.

    Disadvantages

    Advertising cost sky-high, impersonal, lacks flexibility and one-way communication. Discourage small businesses who can’t afford to cast an advertisement.

    Lack of control if ignomable is framed against the company, Cost high in case of any press meeting is arranged. 

    Expensive, Tarbish Brand Image and Short-term orientation that engenders ambiguity about the products. 

    Examples

    You encounter Banner or poster in the middle of travelling somewhere likewise; a person opening his mouth wide to have a bite of Mcdonalds burger. 

    When you step out, you hear vegetable vendors trying to sell their products by shouting loud in order to engross buyers.

    If you go to a fast food restaurant and as a regular customer you get a promotion availability ‘Buy One Get One’.

    Conclusion

    Promotion, Publicity, Advertising are done mainly to create awareness of the product and coax the consumers in choosing the product among the competing brand’s products.

    Both Advertising and Publicity are a form of Promotion. In this era, where consumers are flooded with a lot of choices, it is essential for a company to advertise and publicize its product and brand and use these promotion methods to survive and flourish in any industry.

    FAQ

    What is the most effective promotional tool?

    According to numerous studies calendars and notepads are the most effective promotional tools.

    What are the tools of publicity?

    Media relations, Social media, Newsletters, and Brochures and catalogues are some of the tools you can use for publicity.

    What is the most expensive promotion tool?

    Personal selling is considered as the most expensive promotion tool. As it involves training costs.

  • The Rise & Future of Indian AdTech Industry

    The industry of advertising technology that delivers, controls and targets online ads have been flourishing in the era of digital India. In the marketing language, ad tech refers to the digital methodology that is used to interact and engage with the customers.

    The emergence of media has without any doubt revolutionised the marketing strategies of businesses. It has led to significant transformation across the ad tech industry.

    The pandemic had its share out of the glory of the ad tech industry. Apart from pushing the industry to its breaking point, the pandemic has made the industry look for better technological and activations. One must also mention the advantages that the pandemic bought into the industry.

    According to reports, there has been a rise of over 44 percent in the overall online spending in the United States of America to reach $861.12 billion in 2020 from $598.02 billion in 2019. This article will explore the rise and future of the ad tech industry.

    The Beginning of Indian AdTech Industry
    The Present of the Indian AdTech Industry
    Effect of The Pandemic on the Indian AdTech Industry
    The Future of the Indian AdTech Industry
    FAQ

    The Beginning of Indian AdTech Industry

    Indian advertising industry like most of the others began as a small scale business. From there, its growth to being a full-fledged marketing industry in its self was very quick.

    In fact, the ad tech industry in India has grown simultaneously with the digital revolution in India which has made it the second-fastest-growing market in the whole of Asia only after China. Its contribution to the Indian GDP is expected to cross more than 0.5%.

    The rise of e-commerce platforms, popularity of television channels, its large scale privatisation, increasing traffic into websites et cetera has significantly contributed to their increasing demand and growth of the advertising technology industry in India.

    Initially, personalised advertisements were delivered vehemently using cookies and personal identifiers. With an incessant compilation of data and other personal information, there was large-scale supervision over people’s online activities. Over time these ad-tech industries have been looking for ways to provide the most seamless experience without breaching their privacy.

    The Present of the Indian AdTech Industry

    From being an industry that caters to a specific and narrow group of people, the ad tech industry has grown out of its box to reach almost every person in the country. Today there is no market players that do not make use of the advancements in the ad tech industry for their benefit.

    Unlike before rural regions in the prime focus after their potential as a profitable target was recognised. The ad tech industry has also played a significant role in understanding the pulse of the people and their desires. For example, the industry was careful to serve ads that were pertaining to 2 wheelers more in the rural region than the urban.

    They used emerging technologies to understand the needs of the population and delivered ads in a customised manner. In this way, it has efficiently exploited the potential it had in Indian society.

    One can also observe an increase in the number of media agencies and a tug of war for a greater market share. It has become beneficial as far as the publishers are concerned due to their competitive rates.

    They have also effectively used the technologies of industry 4.0. Artificial intelligence and data analytics are employed in full swing to understand and deliver to the expectations of people.

    The last few years also saw a tremendous increase in the number of mobile internet users which further gives a bright future to the industry. With continuous improvements, innovations and adaptations in their technology, the ad-tech industries are constantly striving to retain its relevancy for a long period of time. This has also opened up opportunities for web-based advertising.

    Ad Spend in India
    Ad Spend in India

    What is Marketing automation and Can it Succeed Traditional marketing
    Marketing automation can save a lot of time by executing repetitive marketing tasks with the help of software, but Can it replace traditional marketing?
    StartupTalkyAlan Joseph

    Effect of The Pandemic on the Indian AdTech Industry

    Disruptions are not new to the ad tech industry. Over the years it has overcome political distress, economic regression and even natural disasters. However, the pandemic was entirely different from what they have experienced before.

    While most of the other obstacles were short-termed, it is not the same with the pandemic. It had to battle with newer challenges and adapt to different and new technologies in a quick fashion.

    Lockdown travel restrictions have severely affected the revenue of Ad tech industry. The amount of money it used to make during mega sports events like IPL, world cup etc and other entertainment events are well known. This humongous stream of income was completely cut off in its knees during the pandemic. However many agencies are trying to take their events online.

    Web-based advertisements became more prominent now than ever before. However, the inability to take works such as production and pitching of products which are largely influenced by the direct engagement between the Industries and the client in fact weakens the industry.

    The pandemic also altered consumer behaviour significantly. With big media events being cancelled, production of movies and series coming to a halt and people being confined into their homes the industry saw that film advertisements shrank while television advertisements increased significantly.

    Amidst the distress, the industry has significantly contributed to creating worldwide awareness regarding the etiquette that one needs to follow on the face of COVID-19. Both private and public players were seriously dependent on the ad tech industry to localise the messages of social distancing, masking, hand washing and vaccination.

    Apply 7p Of Marketing Is Bound To Make An Impact In Your Business
    The 7Ps marketing mix model helps companies to review and define key strategy for marketing products and services. 7P’s of the online marketing mix is a model for marketing decisions
    StartupTalkySouvik Dey

    The Future of the Indian AdTech Industry

    The future seems really bright to the Indian ad tech industry. It is expected to grow 10.8% by the end of 2021 to reach Rs.62,577 crore. After suffering from degrowth in 2020 due to the pandemic the industry is setting up its self to embrace the new changes.

    Growing further it’s expected to reach Rs.70,343 crore by 2020 according to the reports of Dentsu 2021. It is also to grow with a compound annual growth rate of 11.59% by the end of 2021.

    As technology advances in the digital media industry, the volume of investments is also increasing. We can observe far fledged automation of the AdTech industry in future wherein generating content and programmatic buying of media will be the new normal.

    The usage of artificial intelligence and machine learning to improve speed, performance and accuracy will be increased. Customer-centric and performance-based marketing strategies will take a central stage.

    One challenge that the AdTech Industry will have to face is that of the uncertainty that prevails in the face of altering Digital strategies, brand requirements and consumer behaviours. It is important to be responsive to emerging trends which will be faster from now on.

    Reinvention is going to be the key term that guides the future of the Indian ad tech industry. They will be focusing on better ways to make use of the existing reliable data to make the best out of it. As tech giants become the protectors of privacy, media agencies need to shift their attention to better options that will give them the necessary resources in the absence of cookies.

    With the rise of the virtual population and digital technology, the potential of India in the ad tech industry to improve and flourish is unlimited in the future.

    FAQ

    What is the ad tech industry?

    AdTech is the term used to refer to technological infrastructure involved in tracking and analyzing digital ads and campaigns.

    How big is the ad tech industry?

    According to Research, The Global AdTech Software Market was valued at USD 16.27 Billion in 2018 and is projected to reach USD 29.85 Billion by 2026.

  • How these Top Brands Celebrated the Pride month

    As for the distinguished honour and support of the LGBTQIA+ community, the month of June is stated as the ‘Pride Month’ across the globe. This is basically an initiative movement or rather a gesture to promote equality among people, irrespective of what gender they pursue.

    The month of June is celebrated for the pride of belonging to the LGBTQIA+ community and one supporting it. A dozen parades and events are organised across the globe to celebrate the impact of the LGBTQIA+ community on society.

    Moreover, during this month, we discuss the social and equality issues faced by the LGBTQIA+ community and raise help and support for the charities that can work for the betterment.

    Likewise, several brands show their respect and support towards the LGBTQIA+ community through different measures. Brands across the globe celebrate rainbow euphoria in June.

    Many prominent companies such as Facebook, Instagram and Google change their logo and hashtags in rainbow colours to promote Pride Month. Furthermore, the firm offers a special collection of apparel, mobile phones, watches, footwear and many more to celebrate their devotion and support for the  LGBTQIA+ community.

    In this article, we will be discussing how various brands across the globe celebrate or mark the month of June as Pride Month. Let’s get started!

    Apple
    Nike
    Marks & Spencer
    Ralph Lauren
    Instagram
    Calvin Klein
    Savage x Fenty
    Kenneth Cole
    FAQ

    Apple

    Apple Pride Month Celebration
    Apple Pride Month Celebration

    As the CEO of Apple Tim Cook himself belongs to the LGBTQIA+ community, Apple vigorously supports equality in society. And in such a manner of fact, it participates more promptly in the celebration of Pride Month. For the past few years, Apple has been releasing a new special collection of Rainbow strap Apple watches, that too limited edition. And so it celebrates this year. Hence, the Pride Edition Sport Loop has begun.

    Nike

    Nike Pride Month Celebration
    Nike Pride Month Celebration

    Nike has begun a campaign for celebrating Pride Month. This campaign is about being honest and true for equality. Nike has collaborated with its equality ambassador as well as many athletes belonging to the LGBTQIA+ community. It’d raise funds and offer distinct financial support for the organisations fighting for equality through its Be True campaign.

    This campaign by Nike will be featuring the company’s equality ambassadors pleasantly in a photo mosaic along with distinguished words of support which promotes people to get involved with these.

    Marks & Spencer

    The celebration of Pride Month will be incomplete without the delicious Marks & Spencer’s sandwich, especially for the encouragement of the LGBTQIA+ community.

    It’s quite intriguing to know that Marks & Spencer alone has contributed around £10,000 to the Albert Kennedy Trust along with £1,000 to the BeLong to Youth Services, Ireland.

    Ralph Lauren

    With the moving trend, Ralph Lauren has brought a gender-neutral collection of sweatshirts, shirts, accessories in order to encourage the LGBTQIA+ community and would also benefit the Stonewall Community Foundation.

    It has launched several campaigns as well such as a few years back, it released its first-ever Pride eyewear campaign which also benefits the foundation.

    List Of Best Storytelling Ads | Mercedes, Travelers Tops ’Best Storytelling Ads”
    No Story, No Glory-Best storytelling ads from 2019, including creative from Mercedes-Benz, Hallmark and Nike. Get inspired to tell great brand marketing stories.
    StartupTalkyAvantika Bhardwaj

    Instagram

    Instagram is the platform of the youth and with its growing followers, it is becoming the perfect space for activism and expression. And to acknowledge and celebrate Pride Month, Instagram has brought forward its top 5 young LGBT leaders as a role model to encourage others to speak up for themselves and get a healthy conversation about their lives and work.

    This also encourages people to follow their role models through their activities and work. Moreover, it has transformed the hashtags used by the LGBTQIA+ community into a rainbow gradient to show their support towards them. They are sending positive messages around the growth of the LGBTQIA+ community.

    Calvin Klein

    Calvin Klein has offered a great distinct collection of undergarments, accessories, swimwear and others, named as Calvin Klein’s Pride collection. The income gathered from this collection would directly go to the Trevor Projects along with the Transgender Legal Defence and Education Fund, BlaQ Aboriginal Corporation of Australia and onePULSE Foundation. This is the first time in history when an American brand has donated to these three charity fundings.

    Savage x Fenty

    To honour the LGBTQIA+ community, Savage x Fenty has brought its Pride collection which persuades the likes of Jazzmyne Robbins, Gigi Goode and Noah Carlos. This would celebrate the diversity in society and the important figures of the LGBTQIA+ community.

    This pride collection of Savage x Fenty is available in a range of sizes along with different kinds of bralettes, stockings and boxers to fund and support the charities for the LGBTQIA+ community such as The Caribbean Equality Project, GLAAD, TransLatin@Coalition, and Lorde Project.

    Kenneth Cole

    Kenneth Cole has been the biggest supporter of the LGBTQIA+ community and fighting for equality for the past 25 years. And to show their love and support this year, they did a makeover of Rainbow strapping on their Kam sneakers. Kenneth Cole encourages its customers to show their devotion and support to the LGBTQIA+ community as well.

    To promote pride month in the past the brand did a Tied with Pride campaign, that had a brief profile story on six people from the LGBTQIA+ community.

    Conclusion

    As soon the Pride Month began, Brands across the globe switched majorly towards the rainbow distinct versions to show their support and encouragement towards the LGBTQIA+ community.

    They released their Rainbow themed products and posts for their promotion. But, the chief communicator officer of GLAAD suggested that we need to dig deeper in order to show our actual support towards their community.

    He mentioned that it’s more important to create marketing and promotion techniques focusing on the community year-round and we need to go beyond our reach to stand by their sides and discourage the anti-LGBTQ laws. Meanwhile, brands across the globe are working brilliantly and with great devotion towards the betterment of this community.

    FAQ

    What is pride month?

    LGBT Pride Month occurs in the United States to honor the Stonewall riots, which occurred at the end of June 1969. As a result, many pride events are held during this month to recognize the impact LGBT people have had in the world.

    What do companies do for pride month?

    Many prominent companies such as Facebook, Instagram and Google change their logo and hashtags in rainbow colours to promote Pride Month. Furthermore, many firm offers a special collection of apparel, mobile phones, watches, footwear to show their support for the  LGBTQIA+ community.

    What does LGBTQIA stand for?

    LGBTQIA stands for Lesbian, Gay, Bisexual, Transgender, Queer and/or Questioning, Intersex, and Asexual and/or Ally.

  • List of Brands Endorsed By Salman Khan

    Many brands are appointing popular Bollywood celebrities in order to promote a particular product, event or even a mission and though. Brand ambassadors are responsible for putting forth the message of the brand and making it popular among the masses.

    In India it is very common for big brands to spend crores for endorsing their products or services. Salman khan is a main candidate for celebrity endorsements considering his popularity among the masses. Salman Khan born as Abdul Rashid Salim Salman Khan is one of the most popular Indian actor, producer, singer and television personality who works predominantly for Bollywood.

    The actor has been working in the Hindi film industry for more than 30 years winning awards such as Film fare and National film awards as a producer. The actor is one of the most successful actors in the Indian cinema and was also ranked 82nd in the list of the top paid 100 celebrity entertainers in the world, according to Forbes in 2018.

    Salman Khan is known for his work in movies like Karan Arjun, Hum Aapke Hain Koun, Dabangg, Ek Tha Tiger, Sultan, Tiger Zinda Hain, Bajrangi Bhaijaan, etc. Besides the acting career, the actor is also a host to the most popular reality show Bigg Boss since 2010. He is also is been a part of many humanitarian causes through his charity Being Human Foundation.

    When it comes to his brand endorsement the actor is known to charge over 7 crore for a per day brand shoot, while commercial ads usually take up to 3-4 days to shoot. Salman Khan is currently the highest-earning brand endorser for a smartphone brand. The actor net worth is estimated to be $360 million in 2021, while the brand value of the actor is more than $45 million in 2021.

    Salman earns over ₹3 million annually, just from advertising and endorsements. The actors has so far endorsed brands like Being Human, Coco-Cola, Thums Up, Goldiee Masale, Revital, Relaxo, Dixcy Scott, Wheel, Britannia Tiger Biscuit, Mountain Dew, Suzuki Motorcycles, Chloromint, Realme, BharatPe, PepsiCo, Emami, Appy Fizz, PNG Jewellers, Limca, Astral Pipes, among other.

    Thumps Up
    Revital H
    Emami
    Suzuki Motorcycles
    Relaxo
    Mountain Dew
    Realme
    Dixcy Scott
    Wheel
    Britannia Tiger Biscuit
    Frequently Asked Questions

    List of Brands Endorsed by Virat Kohli
    The Indian cricket team captain Virat Kohli is one of the most sought-aftercricketers in terms of brand endorsements. He has been part of a lot ofadvertisements and is the only cricketer to be part of the top 100 highest-paidathletes according to Forbes magazine 2020. Let’s look at the brand whic…
    StartupTalkyAlan Joseph

    Here’s a List of brands Endorsed by Salman Khan

    Thumps Up

    Thumps up is an Indian cola brand that was introduced in 1977 to offset the withdrawal of the Coca- Cola Company in India. Coca-Cola later purchased the company and even re-launched it to compete against PepsiCo. From the year 2012, Thumps Up has continued being a leader in the cola segment in India, taking over 15% market share of the overall Indian aerated drinks markets.

    Salman Khan in a Thumps Up commercial

    Salman Khan became the company brand ambassador for the first time in 2002 and continued until the contract was over. Coca cola managed to get Salman Khan as its brand ambassador again to endorse the Thumps brand in 2012. At that time, Coca-Cola India had also signed an agreement with Salman’s Foundation Being Human in order to jointly promote, conceive and execute charitable and social activities.

    But after that the company dropped Salman Khan they replaced him with Akshay Kumar and currently Ranveer Singh. During their contract however, the actor has been a part of many successful television advertisements.

    Revital H

    Revital H is a leading brand that is under Sun Pharmaceutical consumer healthcare which is one of the most trusted brands amongst its millions of customers. The brand is known for its Revital H capsule which is a nutraceutical for daily health, it contains a combination of vitamins and minerals that help in supporting daily energy needs and it also has components like Ginseng that improves concentration.

    Salman in a revital advertisement

    The capsule also increases oxygen consumption in the body and helps to maintains energy and stamina throughout the day. Sun Pharma had signed Salman Khan as its brand ambassador in 2012, when it was still a Ranbaxy brand. In 2016, however the company parted ways with the actor and signed M S Dhoni as its new brand ambassador.

    List of Brands Endorsed by Anushka Sharma
    Anushka Sharma is a Bollywood actress and wife of the Indian cricket teamcaptain Virat Kohli. She is widely known for her diverse roles in the Bollywoodindustry. She has earned a lot of love and respect in the Industry. She has donea lot of TV commercials and endorsed a lot of brands. so, Here’s …
    StartupTalkyAlan Joseph

    Emami

    Emami Group is an Indian Consumer goods conglomerate company that has its headquarters based in Kolkata, West Bengal. The company is known for its leading personal, healthcare business and a portfolio of 300 consumer products.

    Salman Khan in a popular Navratna ad

    The company has currently launched a sanitizer category as the demand for hand sanitizers has increased after Covid 19 pandemic. The company has made Salman Khan as the brand ambassador for its Navratna oil. Navratna oil is one of the largest selling hair oil brands in India and is available across pharmacy stores, modern trade outlets, and e-commerce platforms.

    The company is confident that the association with Salman Khan will help brand to scale up due to actor’s mass appeal and huge fan base. Salman has also endorsed other Emami’s products such as Fair and Handsome, Rasoi, Bake Magic, and Himani Best Choice Refined Oil.

    Suzuki Motorcycles

    The Suzuki Motorcycle India Private Limited is a Indian subsidiary of the Japanese conglomerate, Suzuki. This brand was the third Suzuki automotive venture started in India after TVS Suzuki and Maruti Suzuki. The company has set up its own manufacturing facility at Gurgaon, Haryana with an annual capacity of 5,40,000 units.

    Salman endorsing Suzuki Motorcycles
    Salman endorsing Suzuki Motorcycles

    The SMIPL signed Salman Khan as its brand ambassador in 2013, and the actor has since promoted the different variants of the upcoming motorbikes of Suzuki. The first campaign featured Salman introducing the motorcycle Hayate, after that Salman was also a part of their mass media campaign to create awareness for Suzuki Brand.

    How much these Top Indian Cricketers charge for Brand Endorsements
    Indian Cricketers have a lot of popularity among the common people in India.This popularity has given them an opportunity to earn through brandendorsements. You can read the article to know how much these top cricketerscharge for brand endorsements. Sachin TendulkarMahendra Singh DhoniVirat Ko…
    StartupTalkyAlan Joseph

    Relaxo

    Relaxo Footwear limited is an Indian multinational company that manufactures a wide variety of footwear. The company is headquartered in New Delhi and is known to be the largest footwear manufacturer in the country as per the volume and second largest in term of revenue. It also has over 5% market share as it manufactures products under 10 brands such as Flite, Sparx, Bahamas and schoolmate.

    Salman Khan in a Relaxo commercial

    Relaxo made Salman Khan as the brand ambassador for its slipper brand Hawaii in 2012. The commercial involves a dance performed by Salman on the song composed for the advertisement. The brand claims the product to be relaxing and strong in quality through the advertisement. The actor has remained the face of the brand for a long time.

    Mountain Dew

    Mountain dew is a carbonated soft drink that was originally inventive in 1940 by Tennessee beverage bottlers known as Barney and Ally Hartman. The company is subsidiary of PepsiCo, which is a conglomerate that is in over 200 countries generating more than $67 billion as its net revenue in 2019.

    The company also manufactures carbonated drinks such as Diet Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Mountain Dew Throwback, Mountain Dew Voltage and Mountain Dew White Out. PepsiCo signed Salman Khan as the brand ambassador of Mountain Dewwith an annual fee of Rs 5 crore.

    Mountain dew is the second soft drink endorsed by Salman Khan after endorsing PepsiCo rival, Coco Cola’s Thumps Up. The actor has done many high-energy commercials featuring high-octane stunts for the “Darr ke aage jeet hai” campaign. The actor’s tough and fearless persona in the ads has positioned the soft drink as the drink which helps you overcome fear.

    Startups That Are Funded By Madhuri Dixit Nene
    In the recent years the number startups or ventures funded by well-knownBollywood celebrities have increased. In 2020, many celebrities like Alia Bhatt[https://startuptalky.com/alia-bhatt-funded-startups/], Suniel Shetty, Shilpa Shetty Kundra[https://startuptalky.com/startups-funded-shilpa-shetty-kundra/…
    StartupTalkyPV Vyshnavi

    Realme

    Realme is a popular Chinese smartphone brand that has its headquarters based in Shenzhen, China. This company was founded by Sky Li in 2018, who was also the former vice president of the Oppo Company. Realme is a spinoff of Oppo and is collectively owned by BBK Electronics.

    Salman Khan in Realme commercial

    Salman Khan became the brad ambassador of the company in February 2020 and also endorsed the brand’s Realme 6 and Realme 6 Pro smartphones.

    In an interview, Madhav Sheth, the vice president and CEO of Realme shared that the reason behind choosing Salman Khan its brand ambassador was that, having the actor on board with mammoth of fan following will help their company reach and tap into their target audience.

    Dixcy Scott

    Dixcy was founded in 1982 with an intent to become the leader in the hosiery market. But went on to become one of the most popular innerwear and a lifestyle brand. The company is known to have produced 5,00,000 pieces in a day, while distributing them to over 1,20,000 stores across the country.

    Salman Khan in a Dixcy Scott commercial

    The company made Salman Khan its brand ambassador which helped the company with soaring popularity. The actor has done many commercial ads for the company, the latest ad engages the audience and creates interest among them.

    Wheel

    Wheel is a popular laundry detergent brand that is under the Hindustan Unilever Ltd. This brand was created to be a competitor of Nirma which also another low cost detergent. Despite being a household brand that is purchased mainly by women, Salman Khan still became the brand ambassador and has appeared in many of its commercials.

    While talking about the deal in an interview, Salman added that he was extremely proud to be associated with one of the country’s oldest and most respectable brands.

    Which Startups did Alia Bhatt has Funded – Exhaustive List
    The Covid 19 pandemic has affected the startup ecosystem in India, as manystartups found it difficult to find investors or get funds. Another industrythat had a tough year was film industry, as the theaters were closed and manymovie releases and productions were halted. Which is why many A-list B…
    StartupTalkyPV Vyshnavi

    Britannia Tiger Biscuit

    The Tiger biscuit was originally launched in 1997 by the Britannia Industries in India. The brand became hugely successful as it was the company largest brand among its entire portfolio of products in the first year itself. Britannia industries made Salman Khan as its brand ambassador in 2013, and actor has endorsed the brand through many commercials.

    Frequently Asked Questions

    Who is Salman Khan?

    Salman Khan is one of the most popular Indian actor, producer, singer and television personality who works mainly for Bollywood.

    What is the brand value of Salman Khan?

    The brand value of Salman Khan is estimated to be $45 million in 2021.

    What are the main brands endorsed by Salman Khan?

    The main brands endorsed by Salman Khan are Britannia Tiger Biscuit, Wheel, Dixcy Scott, Realme, Mountain Dew, Suzuki Motorcycles, Relaxo, Revital H, Emami and Thumps Up.

    What are the other brands endorsed by Salman Khan?

    The other brands endorsed by Salman Khan Goldiee Masale, Chloromint, BharatPe, Appy Fizz, PNG Jewellers, Limca, Astral Pipes, Yatra.com, Hero Honda, Force Motors, Yellow Diamond, CP Plus, etc.

    How much does Salman Khan charge for brand endorsement?

    Salman Khan charges over 7 crore for a per day brand shoot for brand endorsements.

    What is the net worth of Salman Khan?

    The net worth of Salman Khan is estimated to be $360 million in 2021.

    Conclusion

    Salman Khan is one of most popular actor and celebrity in India with a huge fan following. The actor is said to have over 39.2 million followers on Instagram, 42.4 million followers on Twitter and 50 million followers on Facebook through which the actor endorses and supports his brands. This is why the actor earns more than 3 million every year just from brand endorsements and this is expected to increase in following years.

  • ” Pay For The Post To Promote ” Strategy- A Best Way for Business Promotion

    You have just completed an e-book. But you don’t know how to market it. Also, you don’t have that much money to advertise it online. So, it doesn’t mean that you have to give up on your e-book and just pray for some miracle. You can still earn a lot. All you have to do is to ask people to share your content. You may think no one does that. But what if they can pay you with their post? Yes, in this post, we are going to discuss what is “pay with a post” strategy.

    Also Read: Brand Positioning Strategies for Business | How to Make Customers Loyal?

    What is “Pay with a Post”?

    By providing people with an option to earn a discount just by sharing your content on their social media, you can reach a lot of people. Everyone loves discounts. You can provide options like “share this on your Twitter and get a 20% discount” on your e-book. If every 1 person from 5, shares your content, you are still going to get pretty good traffic on your website. The most popular website for this purpose is PayWithATweet.com. This is the complete idea behind the ” PAY FOR THE POST  TO PROMOTE ” Strategy.

    Advantages of Pay with a post

    1.    Go Viral

    This tool or I should say, this strategy helps you to go viral for your product. People will share your content and bring you more leads.

    2.    Customizing

    In most of the services, you can customize the message according to your website. It will make you look more professional for your product.

    3.    Monitor

    You can monitor all your users. You will know if they are sharing your post, how much traffic they are bringing, etc. This data will help you to make better strategies.

    4.    More Sales

    People are more likely to buy the product if they have already shared it. So, once you made someone post about your product, they will more likely to buy it. The chances of backing out will decrease. In this case many sales softwares are there in the market, which can help you and your company to handle this section.

    5.    Multiple Platforms:

    People can share your content on the various platform they like. However, you should only consider face book, twitter, and other famous social media platforms.

    Also Read: What are different channels to advertise a start-up digitally?

    Limitations of Pay With a Tweet:

    1.    People: Not many people like to show what they are doing in their personal lives. So, many people will back out when they see “share about us on your face-book to download this e-book”, they are just gonna close that tab.

    2.    Huge Approach: If your visitor doesn’t have a very huge following on Twitter, you are not going to be viral quickly. Research says that the content reaches only 10% of people through social media.

    3.    Social Media: Not everyone is on social media. Some people still prefer not to use social media. So, you might lose those customers. So, social media will not be able to fulfill your requirements but, you can once on some of the most popular social media platforms.

    Pricing

    For the most famous website in this field, the pricing starts from free for the basic version. The basic version contains one free campaign and other main features only. While the paid version includes unlimited campaigns, email support, customization, etc. You can get these services for $49.99/month.

    Also Read: ADOHM- Optimizing Digital Marketing Campaigns for the Indian Businesses!

    Websites to Get this Service

    As we already said, the best one in this field is pay with a tweet.com, but if are not impressed by their pricing or service, then you can go for:

    ●      Girafi. co– It is a software that provides engaging interactions between companies and customers. It has a review of 5 stars . The pricing is $ 59 /month/user. It comes with a free version and a free trial.

    ●     Social Seeder – It is an all-in-one ambassador marketing solution that gives the ambassador a simple way to amplify the brand ‘s reach by sharing the brand stories across social media.  It has 4.75/ 5 stars. It comes with a free trial and subscription.  It charges EURO 500/month.

    ●     Refersion-It is a simple -to-use and integrated affiliate marketing platform .It has a 5 star review . It charges $19 a month for its starter and $89 a month . It also comes with a free-trial with it.

    ●      Swagbucks – It is a rewarding and loyalty program operated by Prodege . It is available in English language and based in California  .  

    How to Setup?

    These are the steps you will have to follow while setting up on Pay With A Tweet’s website. You can find tutorials on other websites too if you chose to. We are choosing this website as it is most famous for this purpose we found on the internet.

    • Go to their website and click on “create campaign”.
    • Fill in all the required details.
    • Chose the platforms you want people to pay with. For instance, face book, twitter, LinkedIn, etc. You can choose more than one if you want to.
    • Enter the text you want people to share and the URL on which people will land on by clicking the links in the tweet or posts.
    • Insert the access link which is the link to the file people will get to download.
    • Once you get to the “Embed in your Website” step, you can either grab the direct link or take the HTML code that is given for pre-made Pay with a Tweet button.

    Conclusion

    However, people will be glad to receive discounts or the product for free, you don’t have to provide this option only. You can also add the option to pay for the product without sharing your content. This strategy will work more efficiently if you let people subscribe to you first. Once they subscribe, they will more likely to share your content. You can use this feature in many other ways. Just use your creativity.
    Comment your thoughts about this strategy. Would you do it on your website? Share this post with all your friends.   Don’t forget to check out more articles from Startup Talky .com

  • Why You Should Use Contests as a Marketing Tool To Generate Leads For Your Business

    Competitions are a great way to challenge oneself and others also. Also, holding such competition is an awesome way to promote your brand and also for customer engagement. As per a survey, 52 percent of consumers are motivated to stay connected with a brand by contests or being asked for their input about current or new products. Thanks to social media which gives one of the most effective and lucrative ways to interact with our customers. Hence, startups can use this strategy to gain more attraction in less budget.

    In addition, contests enable you to engage your audience because in contests you and your customers both interact with each other which ultimately deepen the connection. If you want to increase your audience base as well as get content for your business then user-generated content (UGC) Promotion like photo and video contests can be the best option to just do that. Here is the reason why to use contests as a marketing tool.

    Some of The Reasons Which Made the Companies Decide to Run Competitions As a Marketing Strategy:

    Why You Should Use Content as a Marketing Tool.
    Why You Should Use Content as a Marketing Tool.
    1. Generate leads and sales
    2. Drive traffic online and offline
    3. Increase brand equity
    4. Engage and delight customers
    5. Grow fan base, generate opt-ins and subscribers
    6. Gain user data and insight
    7. Collect consumer-generated content

    This allows the brand to recognize and reward loyal customers (as well as those all-important new ones). Ultimately, competitions can be a quick, low-cost incentive to encourage your customers to do some of your marketing for you.

    Now There are Two Types of Promotion:

    The 2 common types of promotions include

    1. Sweepstakes (chance-based promotion) – When conducting sweepstakes, it keeps the call to action clear and the forms easy to fill out.
    2. Contest (skill-based promotion) – For contests, there may be a public voting or closed judging or a combination of both. In this method be sure that the criteria for winning are clearly articulated and readily available.

    In either model, consider rewarding participants with coupons, discounts or smaller prizes to reward their time and effort, if even they don’t win the grand prize.

    Also Read:

    Promotional Law Basics

    Running promotions involves adhering to laws and the guidelines of individual channels/ social media network. Promotion containing all 3 (prize, chance, and consideration) is deemed to be an illegal lottery. Either eliminate chance or consideration. To keep everything legal, you’ll also need to disclaim the platform that you’re on, stating that they don’t sponsor the contest. This will be found in the terms of service of whichever platform you’re posting on. If you’re going to do anything related to kids, make sure you have something saying that the legal guardian is the one that’s entering because there are some legalities around that. Also, clear out all the rules and regulations related to the contest, making it transparent for the participant.

    For Example:

    Facebook promotion guidelines include the following Don’ts:

    1. Administer a promotion directly on your Page or use Facebook features as an entry or voting mechanism.
    2. Automatically enter someone for Liking, posting a photo or comment.
    3. Use a like button for voting.
    4. Use Facebook channels to notify the winners.
    5. For Twitter, the 140 character limit can make disclosure of material and policy items challenging. Make sure to host the information on your website and link to it often.

    Also Read:

    How To Run a Successful Social Media Contest To Get The Desired Result?

    Begin with the end

    The first rule of running any marketing campaign is to know what you want. So start planning to establish a clear goal before to achieve the highest engagement. It can be anything from trying to get newsletter subscription, expose certain products, gain brand loyalty, more fans, followers on social media or increased traffic to your site and blog. Then, work on the prototype where you have decided to increase the marketing, especially using the contest as a method.

    Select the type of content

    Integrate your brand messages into the contest – whether it’s adding product information that may catch people’s attention into the contest itself or throwing other posts to your Facebook page with interesting information about your brand.

    Choose the right platform

    Based on the goal, find where your target audience hangs out. You can promote your content across all social media platforms; however, choose the primary platform as the place you’ll collect data.

    Have Clear Contest Rules

    For example, if the contest is for the number of Facebook likes a photo receives, make sure to specify that multiple votes from the same IP address will be discounted. And if you’d like to reuse images submitted as part of a contest, be sure to clearly state that in the contest rules as well. It will save you a lot of time afterwards!

    Also Read:

    How Long Should You Run Your Contest?

    Typically a contest should run for at least 2 weeks but not more than a month. Entries started to tail off at the 12-day mark, before picking up again right before the end of the contest.

    What to Give Away?

    The general idea here is to give away something that is valuable enough for most people in your market to stand up and take notice. For some markets, this might be an item in the INR 10,000 – INR 15,000 range, and for others, it might be as small as INR 2500. You can also give away something that a large percentage of your market will want. Don’t make it something obscure. You want the item to be inherently valuable and also broadly desired, to maximize the reach of your content.

    Executing the Competition

    Moderate submission entries, many platforms have built-in options for moderation. Make sure to approve all images for photo contests before they get posted, in case there is inappropriate material. You can drive heaps of wild engagement with a social media contest. It just takes a bit of planning and execution to make it a smashing success.

    Also Read:

    Conclusion

    Contests are really helpful in generating a huge number of leads and bring success if executed properly and keeping the public in mind. Comment below, if you have used contests as a method for marketing at any point of time in your brand promotion and how much success it has become in terms of the promotion of your brand in the public eye.