Tag: Product management 📲

  • Ankush Sachdeva: From 17 Failures to ShareChat Triumph

    When we talk about our present, Social Media is one of the prime things out there, that made a place in our life. There is hardly anyone who is not on social media. People use them to post about their daily life updates, consume entertainment, stay connected with acquaintances, and whatnot. In this scenario, one Indian decided to find a social media platform that would change the way Indians perceive social media.

    Ankush Sachdeva is the Chief Executive Officer (CEO) and Co-Founder of the Indian social media platforms, Sharechat and Moj, which were launched in 2015, and 2020 respectively. He supervises both the companies’ growth strategy and examines product development. Ankush Sachdeva is the Founder of Mohalla Tech Private Limited firm which owns Sharechat and Moj. Sharechat has over 180 million monthly active users and the app supports 15 Indian languages.

    Ankush Sachdeva – Biography

    Name Ankush Sachdeva
    Born 1992
    Born Place Ghaziabad
    Age 34 (2024)
    Nationality Indian
    Education IIT Kanpur
    Profession Computer Programmer & Entrepreneur
    Position CEO & Co-Founder, ShareChat and Moj

    Ankush Sachdeva – Education
    Ankush Sachdeva – Professional Life
    Ankush Sachdeva – Mohalla Tech
    Ankush Sachdeva – Sharechat
    Ankush Sachdeva – Moj
    Ankush Sachdeva – Honors & Awards

    Ankush Sachdeva – Education

    Ankush completed his primary education at Somerville School, Noida. He pursued B.Tech in Computer Engineering from the Indian Institute of Technology (IIT), Kanpur. He also was an intern at Microsoft Hyderabad for three months.

    Ankush Sachdeva – Professional Life

    The man whose inspiration was likes of He has been a part of the Programming Club of his college. He was a coordinator in the programming team for one year. Ankush Sachdeva is a computer programmer and entrepreneur who is the founder of two companies.

    Ankush with his IIT Kanpur friends, Bhanu Pratap Singh and Farid Ahsan, founded Mohalla Private Pvt. Ltd., which launched Sharechat in 2015. All three friends had a common passion for product development and product management, thus they came to work hand in hand and try something new. First of all, they tried to develop 14 to 16 products, including a crime data analyzer for the Delhi Police Department. This does not help them in gaining impactful results. The trio finally took their first step towards success when they propelled their social media platform, Sharechat.

    Mohalla Tech also launched Moj, which is a video-sharing app in the year 2020, the app experienced good popularity after the ban of TikTok.

    Initially, Ankush served as the Co-founder and Chief Product Officer of Sharechat for around two years. He later became the co-founder and CEO of Sharechat. He is holding his CEO position for the last few years.

    Ankush Sachdeva – Mohalla Tech

    Ankush Sachdeva established the parent company, Mohalla Tech Private Limited in 2015, which launched Sharechat and Moj. The company eventually got bigger after projecting the Indian social networking sites, Sharechat and Moj.

    Mohalla Tech acquired various companies including,

    • Transversal Tech, a short video-sharing platform
    • Elanic, an online fashion marketplace
    • Memer, a meme discovery and sharing platform
    • Circle Internet, a hyperlocal information platform

    Ankush has been escorting various ideas to make Sharechat a leading social media network in India.

    Ankush Sachdeva – Sharechat

    ShareChat Logo
    ShareChat Logo

    Ankush has been a part of Sharechat since the beginning. Sharechat allows users to share content from varied digital platforms to its own interface and vice versa. After 17 unsuccessful startup attempts, Ankush Sachdeva teamed up with his two friends from IIT, Farid Ahsan, and Bhanu Singh, for his 18th venture. Together, they launched the ShareChat app in October 2015.

    Sharechat is an Indian social networking site that provides content consumption and video-sharing platforms only in Indian vernacular languages. The headquarters of the company is in Bangalore, Karnataka, India. Currently, 600 employees work for the company.

    Currently, it offers its services in 15 Indian languages including Hindi, Punjabi, Marathi, Gujarati, Malayalam, Telugu, Tamil, Bengali, Haryanvi, Kannada, Rajasthani, Assamese, Bhojpuri, Odia and Urdu. The company aims to empower individuals by escorting them to share their experiences, voice their opinions, build relevant communities, and discover new trends and opportunities in their native language. The app scrolls down the use of English and encourages users to interact in their language by sharing varied content through Sharechat.

    As of 2024, the valuation of the company has dropped by 60% to under $2 billion from a $5 billion valuation in 2022. The company joined the Unicorn Club a long time ago.


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    Ankush Sachdeva – Moj

    Moj App Logo
    Moj App Logo

    Moj founded by Ankush Sachdeva, Bhanu Pratap Singh, and Farid Ahsan in 2020 is a video-sharing platform packed with features like special effects, emoticons, stickers, and short videos ranging from 15 seconds to one minute across categories like dance, travel, singing, acting, humor, and education. Available in 16 languages, including Hindi, Assamese, Bengali, and more, Moj allows users to download videos and caters to diverse audiences.

    Launched soon after the Indian government banned TikTok, Moj gained over 100 million downloads within just six months.


    Moj Success Story – India’s Short Video Creation App
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    Ankush Sachdeva – Honors & Awards

    He won several honors and awards during his academic career. The following awards were won by him:

    • He received the first position at TechOlympics, in the Algorithmic Programming Contest held at IIT Bombay’s annual technical festival.
    • He received the first position at BattleCity, where he developed AI for the Tron game for an online bot versus bot-competition held at the annual technical festival of IIT Kanpur.
    • He won the Jury’s Choice Award at Yahoo HackU 2012 for developing an Android app within 24 hours to toggle the user’s ringing mode from loud to silent depending on his location preferences and accelerometer data.
    • He won the ACM ICPC Asia Regionals in December 2012.
    • Ankush Sachdeva was also listed on Forbes’30 under 30 Asia in 2018.
    • Ankush Sachdeva is the youngest entrepreneur featured in the inaugural ‘2024 Hurun India Under35s‘ list.

    FAQs

    Who is Ankush Sachdeva?

    Ankush Sachdeva is the co-founder and CEO of ShareChat and Moj.

    What is Ankur Sachdeva age?

    Born in 1992, Ankush is 32 years old (2024).

    Who founded ShareChat?

    ShareChat was founded by Ankush Sachdeva along with Farid Ahsan and Bhanu Singh.

    Is Moj under Mohalla Tech?

    Moj is under Mohalla Tech, it is a video-sharing and content-creating app.

    How many languages does ShareChat allow its audience to use?

    ShareChat allows 15 languages for its audience to use.

  • 10 Best Product Management Books to Read in 2022

    To keep up with the advancement of technology and customers’ mindset, we need something that guides us correctly. That helps us maintain the balance in business, adapt to new things, and plan each move strategically. And that’s why successful product managers always surround themselves with good books on product management.

    In old times, learning a new thing could easily be managed alongside others. But with growing competition in the market, you cannot risk being outdated. Plus, to imply practical experience in product management, you surely need a book for guidance. However, picking a good product management book isn’t as easy as it seems.

    You can give it proper thought and learn about the author as well as whether they have practically implied his ideology and theory of their book or not. Your primary focus needs to be the case on studies and learning new techniques. And to help you out in picking the right books on product management, we have presented this article containing some of the greatest books. So, let’s get started!

    1. Getting Things Done
    2. Mastering Leadership
    3. The Lean Product Playbook
    4. Inspired: How to Create Tech Products That Customers Love
    5. Predictably Irrational
    6. The Product Book: How to Become A Great Product Manager
    7. Cracking the PM Interview
    8. Crossing the Chasm
    9. Launch: Roadmap to Product Management Success
    10. Shape Up

    1. Getting Things Done

    Author: David Allen

    Getting Things Done: The Art of Stress-Free Productivity - Best Product Management Book
    Getting Things Done: The Art of Stress-Free Productivity – Best Product Management Book

    A very well-known book written by David Allen who is widely recognized as the leading expert on personal and organizational productivity across the world. He has tutored several corporate managers and CEOs of some of the most prestigious American corporations, which made him enter Forbes’ list of top five executive coaches in the U.S.A.

    This book, Getting Things Done: The Art of Stress-Free Productivity, is considered one of the most influential business books and the supreme guide on personal organization.

    It comprises the entire way of approaching personal and professional tasks and has produced tons of websites, seminars, organization tools, and offshoots. The author has elaborated on different perspectives on the new workplace and the adaptation of various proven principles.

    2. Mastering Leadership

    Author: Robert Anderson and William Adams

    Mastering Leadership - Best Product Management Book
    Mastering Leadership – Best Product Management Book

    Mastering Leadership is considered the perfect guide for enhancing your Leadership qualities and turning them into a competitive advantage. It includes a systematic stage development model of leadership and the effectiveness of leaders, both individually as well as collectively.

    Both the authors, Robert Anderson and William Adams, have created a comprehensive roadmap of various leadership features such as a complete integrated universal model of leadership, and thorough research connecting the increased effectiveness of leadership and business performance.

    Moreover, you’ll also find the five stages of leadership evolution alongside the organization’s culture and structure developing at each stage.

    3. The Lean Product Playbook

    Author: Dan Olsen

    The Lean Product Playbook - Best Product Management Book
    The Lean Product Playbook – Best Product Management Book

    Product management grew massively with the beginning of the lean startup movement because of the increasing popularity and implications of lean product principles among people.

    However, with new theories and ideologies, many people struggled with implying such principles in their business. And that’s when Dan Olsen published “The Lean Product Playbook” book, as a step-by-step guide for startups and large-scale companies to imply Lean techniques into their business. This book is widely preferred when it comes to product management and is counted among the best books for it.

    This book includes the understanding of product failure because of a lack of fulfilling customers’ needs. And six amazing repeatable lessons on how to achieve this equation. It also includes product road maps and case studies on how to build and iterate products meeting target markets.

    4. Inspired: How to Create Tech Products That Customers Love

    Author: Marty Cagan

    Inspired: How to Create Tech Products That Customers Love - Best Product Management Book
    Inspired: How to Create Tech Products That Customers Love – Best Product Management Book

    Inspired, this book is considered a holy grail of product management books. It is authored by the Silicon Valley Product Group founder, Marty Cagan, who comes from a well-accomplished background.

    In this book, the author has mentioned all those big tech giants that he has worked for as case studies. Along with this, it includes those key issues that arise in tech product management and strategies with proven solutions.

    Here, you’d find all those key questions that you need to ask before marketing any product and making it a good market fit. And suiting the title, Inspired, helps and inspires its readers to come up with creative products meeting customers’ demands.

    5. Predictably Irrational

    Author: Dan Ariely

    Predictably Irrational - Best Product Management Book
    Predictably Irrational – Best Product Management Book

    In the book, Predictably Irrational, the author talks about the common assumptions in which we behave through various fundamental rational manners. It helps us understand human nature and why people sometimes behave irrationally.

    Whether it’s as small as choosing coffee or starting up a business, we go through underestimation, over budget, and procrastination. And we might think such behaviours are random or baseless, but actually, these are pretty systematic and predictable.

    And being the James B. Duke Professor of Psychology and Behavioral Economics at Duke University, Dan Ariely has great knowledge of human psychological behaviour. Through this book, which has been featured in the New York Times, the Washington Post, and other prominent platforms, the author has elaborated the whole concept of being predictably irrational.

    6. The Product Book: How to Become A Great Product Manager

    Author: Carlos González de Villaumbrosia and Josh Anon

    The Product Book: How to Become A Great Product Manager - Best Product Management Book
    The Product Book: How to Become A Great Product Manager – Best Product Management Book

    The Product Book is a go-to choice for anyone looking to sharpen their professional skills and a true classic for all product managers. This book includes all the information needed for product management and how to lead a fulfilling product team.

    In simpler words, the authors have written this book as more of an interview book for product management. It helps the reader to lead the product team structurally and cooperatively. The book is based on the current curriculum of product institutions, as it includes practical lessons, tips, and techniques. And most importantly, this book has literally answered what a product manager does.

    7. Cracking the PM Interview

    Author: Gayle McDowell

    Cracking the PM Interview - Best Product Management Book
    Cracking the PM Interview – Best Product Management Book

    Being the ultimate interview preparation book for product managers, Cracking the PM Interview, is authored by the founder and CEO of CareerCup. He has also authored Cracking the Tech Career and Cracking the Coding Interview.

    Along with this, Gayle McDowell has great years of experience working in companies such as Microsoft, Google, and Apple as a software engineer. This gave him an amazing experience of interviewing various product managers. For all those aspiring product managers, Cracking the PM Interview by Gayle McDowell is the best book to prepare for the interview.

    8. Crossing the Chasm

    Author: Geoffrey Moore

    Crossing the Chasm - Best Product Management Book
    Crossing the Chasm – Best Product Management Book

    We often wonder how ‘some products often get more successful in a progressively large marketplace than others.Crossing the Chasm book talks about this. The author has explained why this happens and how much impact the ability to cross chasm the audience holds.

    The main thing that any product manager needs to do in the early market which usually gets dominated by Early Adopters, Innovators, and the Majority in the Technology Adoption Life cycle.

    This book came out in the early 90s and since then, it has been proving its significance and capability in the market. It discusses the principles of crossing the chasm and guides the readers to deal with advanced technology.

    9. Launch: Roadmap to Product Management Success

    Author: Nathan Thomas

    Launch: Roadmap to Product Management Success - Best Product Management Book
    Launch: Roadmap to Product Management Success – Best Product Management Book

    With the increasing advancement in the field of technology, every product manager needs a guide or roadmap on professionalism, their established legacy, and their area of interest. A book written by Nathan Thomas named Launch: Roadmap to Product Management Success, helps the readers to adapt their ways to the latest trends and tech cultures.

    In marketing, blockchain, machine learning, and other innovations have heightened the usability of products. And this book is a great preference to learn the adaptation of such opportunities from experienced product managers.

    10. Shape Up

    Author: Ryan Singer

    Shape Up - Best Product Management Book
    Shape Up – Best Product Management Book

    Shape Up, is another very amazing product management book authored by the head of strategy at BaseCamp, Ryan Singer. This book discusses the tips and techniques behind the successful products launched by BaseCamp for more than 15 years of its establishment, along with proper workflow.

    This book is considered a must-read for every product manager who has an interest in the Agile process beyond scrum. Plus, it includes well-structured and proven strategies that need to be adapted by any workplace for its development.


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    Conclusion

    In conclusion, we can say that, along with practical understanding and experience, learning the latest technology and adapting new strategies are equally important in product management. And to learn this, there are several books on the market that you can find and will surely help you in some ways.

    The secret behind any successful product manager is their thrust to learn new things and adapt them to practical experience. The above-mentioned books are proven to be very helpful for product managers. So, gather these and get started with leading a successful product team.

    FAQs

    What are the three major areas of product management?

    The three major areas of product management are product discovery, product planning, and product development.

    What are the four critical skills of a product manager?

    The four critical skills of a product manager are strategic thinking, data analysis, excellent negotiation skill, and technical expertise.

    What do you learn in product management?

    Product management is the complete journey of a product right from researching, planning, developing, and selling it. Product management teaches the invention of new products as per the need and the optimization of the same product as per the customer’s requirement.

  • 11 Must Have Tools for Product Managers in 2022

    When it comes to a product management tool, we look for those with flexibility, and easy functioning, and should include all the required software, right?  Yes, with the right product management tool, the job becomes a lot easy than it is.

    Usually, such tools include development tracking, product analytics, and road mapping software. However, the work of product managers goes way beyond just tracking the backlog, reviewing the product roadmap, and obtaining product insight.

    That’s why the preferences that both the fresher as well as seasoned product managers go with is such a tool that does not leave any key component which is significant to their job.

    And if you’re also confused with so many product management tool options available in the market, then you’ve come to the right place. This article contains a brief evaluation of the best product management tools in the market. So, go through this list of tools and pick out the best option for you. Let’s get started!

    1. monday.com
    2. Walling
    3. Trello
    4. ProdPad
    5. Notion
    6. ProductPlan
    7. Aha!
    8. airfocus
    9. Jira
    10. Typeform
    11. Slack

    1. monday.com

    Founded: 2012

    Ratings: 4.5

    monday.com Website
    monday.com Website

    If you’re looking for the best tool for scalability, then monday.com is the best choice for you. It manages and tracks the daily work of teams of all sizes. Whether it’s a roadmap for a large-scope product or just a weekly iteration, with monday.com, you can easily analyze and track your employee’s work and progress.

    And the plus point here is that with such a platform, collaborating with teammates becomes a lot easier. The operating system of monday.com is built with tons of visual as well as flexible features that fit perfectly for any kind of workflow required by your team. It is created with a simple and intuitive UI that makes enrolling pretty quick and effective.

    You can also customize your account here to fit all your requirements in it. Plus, you get various customized templates for all the stages of product management. Moreover, this product management tool has integration with more than 40 tools that proceed with a 2-way data sync.

    Price: monday.com offers a 14-day free trial period, after which the prices start at $17/2 users/month.

    2. Walling

    Founded: 2019

    Ratings: 4.7

    Walling Website
    Walling Website

    If you’re looking for a visual product management tool with an absolutely clean interface that organizes and handles the workflow, then Walling is the perfect fit for you. It visually organizes all those work ideas and projects in a single place so they can have clarity on the overall task and important points.

    Along with this, Walling comes with a distinct feature of collecting ideas and organizing them in a particular visual place for everyone. The key selling point of Walling is that it organizes all the key components, ideas, tasks, and projects in a broad visual format.

    Some of its key features are assisting tasks, adding comments, due dates, database tables, kanban views, and many more. Apart from this, it is integrated with Google Drive so you get a list of several third-party integrations scheduled for future purposes.

    Price: Walling starts with the price of $5/user per month along with a free place of 100 bricks.

    3. Trello

    Founded: 2011

    Ratings: 5

    Trello Website
    Trello Website

    Another amazing product management tool is Trello, famous for collaborating, project management, and achieving new productivity grounds. It creates a colorful board that contains various sticky notes, each representing different tasks for the team members.

    For product managers, Trello helps in organizing their ideas and thoughts in a collective format. It has great accountability tracking and keeps conversations, documents, and all the important things in one place.

    Price: Trello comes free of cost for the first 10 boards, after that it charges $5/month for unlimited boards and $10/month for a premium subscription.

    4. ProdPad

    Founded: 2012

    Ratings: 4.7

    ProdPad Website
    ProdPad Website

    Being counted among the top product management platforms, ProdPad comes with a wide range of amazing features with an amazing interface. This tool is mainly famous for three key components which are idea discovery and management, Lean road mapping, and customer feedback management.

    Let’s begin with its idea discovery and management feature which helps in determining what the company needs at the utmost priority and offer efficient tools like customer data integration and impact vs. effort charts.

    The next is lean road mapping which provides an alternative solution to the timeline-based roadmaps to gain a clear and broad picture of a team’s progress and make it easy to track its success.

    And its customer feedback management tool leverages artificial intelligence to provide organized user feedback. ProdPad is known for its versatility and is a comprehensive road mapping tool.

    Price: ProdPad offers various pricing models as the roadmap feature comes at the price of $20/editor per month while all three combined modules are $60/editor per month.

    5. Notion

    Founded: 2013

    Ratings: 4.2

    Notion Website
    Notion Website

    When it comes to note-taking capabilities for product management, Notion is the best to consider. Product managers prefer Notion to note down the key points during the meetings, label them and collect them in a particular place. This makes it very easy to search for what you need and obtain all the required information from it.

    Now being a product manager, you very well know how important it is to take notes of all kinds from different stakeholders, such as business development, leadership design, team meetings, engineering, and user interviews.

    And with this note-making only, you can come up with tons of properties like set deadlines, create drop-down menu items, checklists, team notes & people, add formulas and create various templates through the existing note blocks. And with such versatility, Notion works amazingly for both team and personal accounts.

    Price: Notion is initially free to share with 5 guests only, after that it charges $4/month for unlimited guests, and for premium features, it is $8/month.

    6. ProductPlan

    Founded: 2013

    Ratings: 4.7

    ProductPlan Website
    ProductPlan Website

    Built with the combined feature of road mapping and collaboration,  ProductPlan works to align the team for a product manager to come up with something brilliant.

    This product management platform is very easy to function and helps you build and share as many roadmaps as you prefer along with pivoting between timeline and table views. Plus, with its customizing feature, the drag-and-drop editor helps you browse through extensive templates and pick out the right one for you.

    Moreover,  ProductPlan also offers features such as “comment and mention” that allow you to post status updates, tag teammates, and ask queries directly. And if you find any trouble using this tool, you can check out the product management blog that they have.

    Price:  ProductPlan pricing starts at $39/editor per month in a basic plan.

    7. Aha!

    Founded: 2013

    Ratings: 4.0

    Aha! Website
    Aha! Website

    Topping the list of best road mapping tools is Aha! which is a web-based product strategy that gives you a proper and complete understanding of all the requirements and functioning of your product and how it can be improved for future purposes. Aha! plays a very important role in making the job of product manager easy.

    Here, you get tons of product roadmap templates, and portals to manage and gather ideas along with feedback. It is integrated with Asana, Azure DevOps, Google  Analytics, Github, Salesforce, and many more. With Aha! you can smoothly share roadmap options for collaboration.

    Price: The pricing of Aha! starts with $59/ month for each user.

    8. airfocus

    Founded: 2017

    Ratings: 5

    airfocus Website
    airfocus Website

    Another widely preferred product management tool is Airfocus which offers both modern as well as modular product road mapping. Here, you can find the complete product solution for your team and smoothly manage the strategies, work prioritization, build roadmaps and efficiently connect the feedback to the right solution.

    This platform helps you customize the features as per your requirements and does not disrupt the usual team proceedings. Airfocus comes with several amazing features such as road mapping which is mainly to align your team and work towards a fixed goal and have insights from teammates to highlight the core issues and work on them.

    It is the first ever modular product platform that works to discover, plan and provide promising solutions.

    Price: Airfocus offers paid plans that start with $15/editor per month and provide numerous integrations.

    9. Jira

    Founded: 2002

    Ratings: 4.4

    Jira Software Website
    Jira Software Website

    Being an amazing project management tool, Jira is the first choice for everyone with agile and scrum software development teams. It comes with issue and bug tracking features. This Atlassian product tool works pretty well with over-the-top tasks and customers’ feature tickets.

    It is built with features such as scrum and kanban boards, and built-in workflow automation, to create a roadmap for better communication of product strategy and a detailed analysis of the overall team performance.

    Price: Jira offers a free plan for a maximum of 10 users after that, it charges $7/user per month.

    10. Typeform

    Founded: 2012

    Ratings: 4.0

    Typeform Website
    Typeform Website

    When it comes to gathering user feedback for your product, whether it’s an employee-facing initiative or gathering external customers, Typeform is a great survey tool to prefer. This tool is famous for its human-centricity and conducts quick, cost-effective, and on-board scale customer feedback.

    The question that Typeform asks in its surveys is always designed conversationally so users can connect with it. And users get time to respond with thoughtful answers as they receive one question at a time.

    In addition to this, Typeform comes with a great product category and an extensive template library. It provides easy guides for its customers to properly understand and function.

    Price: Typeform offers three price plans which are a basic plan which costs $25/month, plus a plan of $50/month, and a business plan of $83/month.

    11. Slack

    Founded: 2013

    Ratings: 4.7

    Slack Website
    Slack Website

    Along with a good project management feature, Slack provides a great solution for better communication flow and day-to-day coordination among teammates. This tool is pretty handy and comes up with the facilities like private instant messaging, group chats and channels, and voice and video calls.

    Moreover, using the Slack Clip feature, you can show your work, share instructions as well as tutorials, and give product demos. Plus, it enables file sharing and is integrated with tons of apps and tools. Slack is considered the perfect platform for communication among teammates.

    Price: Slack pricing starts at $6.67 per month and goes up to $12.50 per month.

    The above graph shows the amount of time spent by a product manager on different tasks in percentage as per the data shared by Mckinsey product management index
    The above graph shows the amount of time spent by a product manager on different tasks in percentage as per the data shared by Mckinsey product management index

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    Conclusion

    In conclusion, we can say that using a good and effective product management tool makes it very easy for teammates to easily collaborate, ensure optimal workflows, and have a data-driven approach to building products.

    And finding the right one could be difficult but starting with this article, you can pick out the right product management tool that fulfills all your requirements.

    FAQs

    What are the three major areas of product management?

    The three main are of product management are product vision, product development, and product marketing.

    Does Google have a product management tool?

    Google does not have a single dedicated product management tool, instead, few of its tools can be used as a part of a product management system. Google apps like Google Docs, Google Sheets, etc can be used in product management.

    What tools should a product manager use?

    There are many tools that are needed by the product manager. Some of them are user tracking and analyzing tools, road mapping software, customer survey tools, production management software, etc.

    Can Jira be used for product management?

    Yes, Jira is completely made to be used as a product management tool. It is counted in the list of best product management tools.

  • What is Product Management? | Role and Responsibility | Skills Required

    Product management is an umbrella term that includes activities ranging from conceiving an idea for a product to one day introducing that product in the market. It includes market analysis, developing, positioning, marketing and communication.

    The goal of product management is not just developing products that fulfill people’s needs but also analyzing and communicating with the customer to exceed their expectations.

    The product manager defines the vision for a product, prioritizes facilities and product features, researches and gathers input about the market, organizes execution of the product strategy and carefully examines the product cycle.

    “The job of a product manager is to discover a product that is valuable, usable, and feasible.” – Marty Cagan

    Table of content

    Product Management – Myths
    Product Management – Roles and Responsibilities
    Product Management – Skills Required
    Product Management – FAQs

    Product Management Skills

    Product Management – Myths

    Some of the myths related to Product Management are:

    1. “You need a technical degree like Computer Science to get into Product Management”.

    While having a technical degree can certainly give you a push forward, it doesn’t necessarily entail that you won’t be able to get into product management without a deep understanding of technology.

    2. “Product management is concerned only till the launch of a product”.

    One of the most common and untrue myths of all! After the launch of a product, it is the job of the product management to gather and analyse the feedback and customer response to the product in order to gain insight about what the customer actually want and need.

    3. “Product Management is the equivalent of project management”.

    Project management involves the timeline of a project, the planning, scheming and execution of it all. Unlike product management, where even after the development and launch of a product you have to keep track of it in order to continually reinvent it to fit the customer’s demands.

    4. “Product manager is the boss”.

    Product managers are the people who are first hand involved in the development and related strategy of the product, they have information about everything surrounding the life cycle of the product. But this does not, to any extent, ensure the product manager’s authority over the product.

    Product Management – Roles and Responsibilities

    Product Management Overview
    Product Management Overview

    Customer Analysis: Detailed and extensive customer research is essential for the strategic planning of the product. It is also necessary for analysing the competitor’s strategy for their product and bettering your product and services to fit the consumer’s needs.

    Product Strategy: Relevant information and knowledge is essential for the conceptualisation of a highly efficient strategic plan. It includes the conception, development process, launching, product goals and objectives and a rough overview of the product. It is important even after the launch of the product.

    Communication: It means cross-functional leadership. The key stakeholders like executives, developers, investors, project managers and departments of marketing, sales and development have to be made aware about the product strategy. This increases the internal confidence of the company in the product.

    Feedback and Data Analysis: After the development, testing and launching of the product in the market has been done, the product management studies and analyses customer feedback by conducting interviews, surveys and other data. It tells the team what should or shouldn’t have been done and what the changes to keep in mind for future.

    Product improvement: The product management, after the launch of the product, is consistently involved in improving the product, fine tuning the defects, analysing customer response and testing the results. This role of the product management is the key to ensure maximum satisfaction for the customer and thus, better reception for the company.

    Product Management – Skills Required

    Product Management skills
    Product Management skills

    Interpersonal skills: A product manager should have a good interpersonal skillset which includes having problem solving skills, being decisive, having an insight into the minds of their clientele and being a good communicator.

    Strategic Thinking: Product Managers should be able to think strategically and devise plans with a proper understanding of the product life cycle, sales, customer segmentation, goal orientation and, marketing and development process knowledge.

    Active listening: Listening more than speaking and having patience are core qualities required for a product manager. Listening to what your customers want, what your stakeholders want, more often than not, results in the success of your product management.

    Presentation skills: Product managers have to give a lot of presentations. They have to present their strategy to the executive team, to the stakeholders, sales team, marketing team etc. they may also have to hold webinars and conferences to promote their product.

    Leadership skills: For a product to become successful, it has to be backed by a team of professionals, coordinating and working together. And as a product manager, leading that team, having skills like cooperation, compassion and diplomacy are essential.

    Oratory skills: A product manager should have a way with words. They have to converse and deal with both internal and external stakeholders. They also have to understand the needs of the clientele which may or may not be culturally and linguistically diverse and adapt with the language accordingly.

    Negotiation skills: Since the Product Manager has to manage and work with different departments and teams of professionals along the life cycle of the product, they should know how to and when to negotiate and get things done the best and the fastest way with minimum wastage of resources.

    Product Management – FAQs

    Do product managers need to code?

    No, product managers do not necessarily need to code but having some basic knowledge can help with the work.

    Do product managers need to have an MBA?

    Having an MBA in the field of product management can help tremendously but it is not a prerequisite to the job.

    Do product managers work long hours?

    Yes, it is usually common for product managers to work long hours as there are a lot of responsibilities attached with the job.

    Do product managers get paid well?

    Yes, as it is a managerial position, the salary of a product manager is a highly sufficient one.

  • Boost Your Entrepreneurial Skills With 7 Online Courses For Entrepreneurs

    The digital transformation of the world has created an abundance of knowledge online to teach us, when we don’t have the opportunity to learn from a mentor or guide ourselves. With the help of online courses, we can apply some structured guidance to how we approach our interpersonal interactions, entrepreneurial pursuits, and even the way we think. These hyper-focused, organized lesson plans can help us hit refresh and streamline our paths to success.

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    Harvard Business School-Online Lessons
    Blockchain For Business: The New Industrial Revolution
    The Complete Product Management Course
    Artificial Intelligence: Stanford University
    Content Marketing Essentials: Udacity
    The Essential Guide to Entrepreneurship: Guy Kawasaki
    Body Language For Entrepreneurs
    Other Online Courses For Entrepreneurs

    List of Free Courses for Entrepreneurs in Lockdown
    These are crazy times wherein the COVID-19 pandemic has confined the whole worldto their homes. It’s as if socializing has come to a standstill. Venturingoutside one’s home without any reason attracts penalties and punishments! Whilethe economy and work have taken a deep hit, many companies have …

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    Harvard Business School-Online Lessons

    Harvard Business School- Online Lessons
    Harvard Business School- Online Lessons

    Harvard Business School is consistently ranked as the top business school in the world. Since the beginning of the outbreak, when there was this prediction of staying home for a long time, they came up with free interactive business lessons that you can complete online. These lessons are now open for everyone who wants to advance their careers with core business concepts, from leaders to students.

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    Blockchain For Business: The New Industrial Revolution

    This course is over five and a half hours, which breaks down how blockchain technology works and today’s conception of the potential impact it has on society. If you’re confused about what blockchain is, then this course is made up of you. By the end of the course, you’ll have a firmer sense of what ‘decentralization’ is, and how blockchain is shaping the future of transaction or exchange.

    Blockchain for Business: the New Industrial Revolution 4.0
    Blockchain for Business: the New Industrial Revolution 4.0

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    The Complete Product Management Course

    The Complete Product Management Course

    Do you ever wonder how organizations like Apple, NASA, and Ticketmaster design their products? This course is designed to give entrepreneurs a deeper understanding of what it takes to bring a product from “idea to launch”, and how to develop strategies and concepts for products, coordinate their development, analyze and validate ideas and help them grow.

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    Artificial Intelligence: Stanford University

    Artificial Intelligence Stanford University
    Artificial Intelligence Stanford University

    This online learning program is based on a course offered at Stanford University, taught by Sebastian Thrun, co-founder of Udacity, CEO of the Kitty Hawk Corporation and founder of Google’s self-driving car project, and Peter Norvig, director of research at Google. There is a prerequisite for the course, however: a background in probability theory and linear algebra.

    How Artificial Intelligence Is Transforming Business
    The mimicry of human intelligence is called Artificial Intelligence. Or Thedevelopment of intelligent machines, thinking, and working like humans is called Artificial Intelligence. With the help of machine learning, we can develop an Artificial Intelligence. Machine Learning is an application of …

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    Still Sceptical about AI & ML? Get Started With These Machine Learning Books
    Machine learning has gifted humanity the power to run tasks in an automatedmanner. It allows us to improve things that we already do by studying acontinuous stream of data related to that same task. In this article we haveshort-listed some Machine Learning Books. > ’Machine learning is a core, t…

    Content Marketing Essentials: Udacity

    Udacity
    Udacity

    Udacity is an online platform devoted to digital marketing and since Content Marketing is part of it, then Content Marketing Essentials is one of its components. The creator of the course is Hubspot, a marketing software company. They have developed the syllabus to help students plan content marketing strategy and measure its reach and effectiveness.

    How to Hire the Best Freelance Content Writer For Your Startup
    We live in an era of information, where the content rules and a goodpresentation has value enough to score high points across all boards. Whether itis digital marketing [https://startuptalky.com/tag/digital-marketing/], SearchEngine Optimization [https://startuptalky.com/tag/seo/…

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    The Essential Guide to Entrepreneurship: Guy Kawasaki

    The Essential Guide To Entrepreneurship: Guy Kawasaki

    An Apple-alumni and Canva evangelist Guy Kawasaki is sharing his experience as an investor and entrepreneur in this class. It states the each and every step process of starting a business, covering launching, pitching, fundraising, building a team, using social media, and evangelizing in over 56 lectures and 4 hours of content. Described as highly informative and entertaining, Guy uses real-world examples to show you the dos and don’ts of being an entrepreneur. You will definitely be inspired to get your startup off the ground.

    Top Qualities Possess by Most Successful Entrepreneurs
    The journey of being an entrepreneur is surely is a rocky one. As Nine out often people aspire to be entrepreneurs, out of which seven people set out tobecome one. Five survive in that hyper competitive arena, and two succeed tobecome successful startup founders. So, what are the qualities these …

    Body Language For Entrepreneurs

    Body Language For Entrepreneurs

    Now, this is a sort of important inter-personal skill that every entrepreneur should have. So, whether you are leading a meeting, negotiating with partners, or making a media appearance, it’s important that you master this skill. Body Language for Entrepreneurs teaches “nonverbal communication to increase your income and influence as a business owner” in scenarios like networking, public peaking and delivering an elevator pitch, in order to nail it. Because, it’s not what you say it, but how you say it.

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    Having an entrepreneurial mindset differentiates a success and failure as an aspiring entrepreneur. [/tag/entrepreneurs/] One should be adaptable, yetdecided, committed, yet OK with dissatisfaction, and a pioneer, yet a pessimist.Thus, it is important to know why and how to develop entrepreneuria…

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    Other Online Courses For Entrepreneurs

    • Startup India L & D Programme by UpGrad
    • Inbound Marketing
    • Inbound Sales
    • Starting-up Post COVID
    • Startup School by Y Combinator
    • Understanding Design Thinking
    • Introduction to Managerial Accounting
    • Managerial Economics
    • Supply Chain Analytics
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    • Financial Statement Analysis and Report
    • Security Analysis & Portfolio Management
    • Enhancing Soft Skills & Personality
    • Consumer Behaviour
    • Economics of PR
    • Economics/ Management/ Entrepreneurship
    • Web Development with HTML and CSS
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    Entrepreneurial Idea
    Entrepreneurial Idea

    Knowingly or unknowingly, we are all learning new things each day. As an entrepreneur, it is important to keep learning and to quit thinking that you stop learning at a certain age. Picking up new skills is a lifelong, ongoing process, and it becomes even more necessary when you are the helm of things with a whole workforce looking up to you for motivation. However, in this age of fast-changing technologies, it wouldn’t suffice to be a jack of all trades.

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    Today almost every country in the world is under lockdown [/tag/lockdown/] dueto COVID-19 pandemic to contain the coronavirus outbreak. Small businesses,startups & entrepreneurs are wondering how to survive lockdown. On one hand, youwant to keep the operations going as long as possible but on the…

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