Tag: Product description

10 Ways You Can Use ChatGPT in E-commerce
Post-pandemic, E-commerce has changed the business model of retail— which traditionally means physical retail stores. The E-commerce growth rate in 2021 was higher than retail; do you know why? It is because of covid19 pandemic, that forced people to remain inside most of the time and order online. And that made sense at the moment. But, there is no pandemic now, so why is E-commerce booming, and why do retail stores need to step up their game? It’s because there is an apparent paradigm shift in how customers shop. People have changed, and so have their shopping habits. Now, people don’t want to go out and buy milk. They like a packet of milk delivered to their place whenever they want. E-commerce is there to fill this need generated by a host of reasons, ease of shopping being the primary one.

The E-commerce sector has a lot to gain from the latest developments in generative AI or Artificial general intelligence (AGI). The inherent capabilities of an AI chatbot such as ChatGPT hold the key to a range of customer and vendor-related opportunities including— ordering, supply chain and logistics, timely delivery, and fulfilling customer expectations. ChatGPT, as an advanced language model, can provide personalized recommendations to customers as per their past interests, as well as address their queries instantly, in real-time.

OpenAI’s ChatGPT and its latest upgrade, the ChatGPT Plus, are trained over a vast dataset comprising texts and codes using the reinforcement learning technique and do a pretty great job in producing human-like text responses when prompted by a user. It does great as a human conversationalist.

The E-commerce Sector And Why It Needs Something Like ChatGPT

The E-commerce sector is at a significant junction in the field of business where if it does everything it is supposed to do, it will become an unstoppable force changing the business, job, and customer expectations all at once. We are talking about AI-driven perceptivity, AI-driven trend optimization, and that unique sense of leveraging Artificial Intelligence to deliver what E-commerce offers or tries to offer. While the use of AI in data mining, data cleaning, and predictive analytics is significant in the optimization of day-to-day E-commerce operations, and most businesses are implementing it, the use of AI Chatbots like ChatGPT can help you achieve substantiated client support.

From dispatch marketing, data dissection and analytics, and website optimization to AI-driven robotization, the E-commerce future pretty much depends on what retail stores can and cannot do with Artificial intelligence and what strides E-commerce businesses make with their AI-first initiatives. It is all a matter of who wakes up, smells the coffee, and takes concrete steps towards automation, from farm to fork and plant to end users.

So, let’s see what are the ways that one can use ChatGPT in E-commerce:

Writing Product Descriptions
Providing Customer Support
Personal Shopping Assistants
Social Media Marketing
Inventory Management
Use ChatGPT for Lead Generation
Cater to the International Audience
Hyper-personalized Email Marketing
Voice-enabled Shopping Experience
Analyzing Customer Reviews

Writing Product Descriptions

ChatGPT in Writing Product Description

ChatGPT can help create unique and value-oriented product descriptions that attract potential customers. Suppose you’re a retailer and want to attract customers to your new athleisure collection. ChatGPT could generate product descriptions for a new line of athleisure apparel in the following fashion:

Stretchy fabric: “Our athleisure apparel is made from stretchy fabric that will move with you, so you can focus on your workout without worrying about your clothes getting in the way.”

Comfortable fit: “Our athleisure apparel is designed to fit comfortably, so you can wear it all day long without feeling restricted.”

Stylish design: “Our athleisure apparel is stylish and on-trend, so you can look good while you’re working out.”

So, ChatGPT can create product descriptions that are both informative and persuasive by using engaging language and storytelling, such as the above, helping fashion retailers to increase their sales and grow their business.

Providing Customer Support

ChatGPT in Providing Customer Support

ChatGPT can also automate the process of answering frequently asked questions, providing 24*7 customer support for E-commerce businesses. This will not only enhance the customer experience but attract more customers and help build a loyal customer base for the businesses. Since ChatGPT has been trained on a massive amount of dialogue-based data, it can be easily customized (domain-specific chatbot) and help with 24*7 support.

Personal Shopping Assistants

Using ChatGPT, E-commerce businesses can offer personalized shopping experiences to customers by recommending products based on their preferences. This will not only reduce scenarios where customers spend massive time on the E-commerce website and still can’t find or choose what they like. What happens is that customers spend lots of time going through the enormous catalog of products and given the competition in e-commerce, a website with unique shopping features will attract more customers. ChatGPT can be a big help in this regard, helping customers out with their preferred products and enhancing their E-commerce shopping experience.

Using ChatGPT-4 to Make $1,000,000 in 2023 (Ecommerce)

Social Media Marketing

ChatGPT in Social Media Marketing

Marketing and advertising are proven ways to attract more customers, and, ChatGPT can transform how businesses engage customers with gripping and creative marketing pitches. ChatGPT can help generate content ideas and create marketing campaigns for social media platforms to attract potential customers, but it can help you analyze the impact of such curated ads and marketing campaigns. ChatGPT can come up with simple and creative yet engaging Ad banners and frames that are bound to get you more customers cause those who do not like a great pitch.

ChatGPT at its best

Suppose you run an E-commerce platform where you sell sports gear and you want more customers turning up, here’s what ChatGPT got for you when we asked, “create 10 marketing pitches for my E-commerce platform selling premium sports gear”:
1. “Unleash the Athlete Within: Discover the Power of our Premium Sports Gear Collection!”
2. “Unleash the Potential Within: Keep Your Game High and Sports Gear Premium!”
3. “Experience Sporting Excellence with our Premium Sports Gear Delivered to Your Doorstep!”
4. “Gear Up for Victory: Discover our Exclusive Collection of Premium Sports Equipment!”
5. “Uncompromising Quality: Find the Perfect Sports Gear to Amplify Your Performance!”
6. “Unleash Your Inner Champion with our Handpicked Selection of Premium Sports Gear!”
7. “Our Top-of-the-Line Gear Designed to Elevate your Game-Changing Performance!”
8. “Unleash Your Sporting Style: Shop our Premium Sports Gear and Make a Statement!”
9. “Have the Ultimate Edge: Explore our Range of High-Performance Sports Gear that can Upgrade Your Game”
10. “Unleash Your Potential: Shop with Confidence and Achieve New Heights with our Premium Sports Gear!”
You can refine and tailor these results to your liking and use it to create engaging and effective social media marketing campaigns.

How to Use ChatGPT for Social Media?

ChatGPT and other generative AI tools can help you write better, creative, and informative content to create engaging and effective ad campaigns.

StartupTalkyAbira Dutta

Inventory Management

ChatGPT in Inventory Management

ChatGPT can assist businesses in improving their stock management by predicting trends and analyzing purchase patterns resulting in a better, updated, and managed inventory. See, ChatGPT, as a generative AI LLM, has massive potential and capability when it comes to trend analysis and data cleaning, and generating insights. This will help the E-commerce with better inventory control and timely replenishment of stocked-out options. An updated inventory will also help with better customer fulfillment through timely, complaint-free delivery.

Use ChatGPT for Lead Generation

E-commerce businesses can use ChatGPT to create chatbots that can engage customers and identify potential leads, enabling companies to capture more sales.

There exist ChatGPT APIs that can help to create domain-specific AI chatbots, basically, a version of ChatGPT that can handle specific E-commerce tasks such as lead generation, customer service, and more. It can provide a better and more relevant response and engage inquiry clients and customers with their needs. More positive engagement will lead to more lead generation and, thus, more chances of a sale.

Cater to the International Audience

ChatGPT in catering to the International Audience

If you want your business to do good, use a global rather than a local approach.

ChatGPT can help with that as well. It is great at supporting multi-lingual communication, allowing E-commerce businesses to cater to international audiences easily. By developing multilingual chatbots for support and shopping needs at your E-commerce platform, you will ensure that no customer, no matter from which corner of the world one belongs, will turn away from your business due to a lack of understanding of languages.

Hyper-personalized Email Marketing

ChatGPT in offering Hyper-personalized Email Marketing

With ChatGPT’s help, E-commerce businesses can offer their customers hyper-personalized email marketing campaigns, increasing the likelihood of conversions. See, companies can already track what people visiting their E-commerce websites are interested in (via website cookies), and using such information, they can prompt ChatGPT to come up with a specific and personalized email marketing pitch, and it will surely help with that— delivering a catalog of products someone is interested in directly in one’s inbox, what’s not to like there!

Voice-enabled Shopping Experience

Another trend driving more E-commerce businesses is hands-free shopping, where users can command the platform to put certain items in the cart and proceed to checkout, schedule the delivery time, and pay. Using ChatGPT to develop voice-enabled shopping assistants, E-commerce businesses can cater to customers who prefer hands-free shopping, and this feature is bound to rope in more customers, and people always like more features. Minimalism is good, but more features are always a better option. By making the voice assistant multilingual, businesses can draw more customers across the continents.

Analyzing Customer Reviews

ChatGPT in Analyzing Customer Reviews

E-commerce is a business model where customers shop, but they also like to leave feedbacks that not only help the platform but helps other customers with their shopping as well. ChatGPT can analyze customer reviews throughout the platform by identifying patterns and trends, providing insights to E-commerce businesses on improving customer satisfaction and boosting sales.

Conclusion

ChatGPT, developed by OpenAI, can be a great tool when it comes to attracting more customers on an E-commerce platform. Businesses can update their stock by analyzing customer reviews and orders; and enhance customer fulfillment which now has become a deal-breaking factor when it comes to people shopping through offline or E-commerce channels. Timely and effective customer support and settlement of problems with customer-oriented solutions can be the right tool to drive more customers and keep customers loyal, and ChatGPT can make a huge difference with its capacity to generate creative content and provide information in a human-like approach.

FAQs

What are the ways that one can use ChatGPT in E-commerce?

Here are the ways that one can use ChatGPT in E-commerce –
- Writing Product Descriptions
- Providing Customer Support
- Personal Shopping Assistants
- Social Media Marketing
- Inventory Management
- Lead Generation
- Cater to the International Audience
- Hyper-personalized Email Marketing
- Voice-enabled Shopping Experience
- Analyzing Customer Reviews
How ChatGPT can help in Inventory Management?

ChatGPT can assist businesses in improving their stock management by predicting trends and analyzing purchase patterns resulting in a better, updated, and managed inventory. This will help the E-commerce with better inventory control and timely replenishment of stocked-out options. An updated inventory will also help with better customer fulfillment through timely, complaint-free delivery.
June 5, 2023
Top 10 Important Elements to Include in Your Pitch Deck
The world is witnessing a huge rise in the number of startups in recent years. Many youngsters are showing interest in developing innovative ideas and starting their own businesses. Thanks to affordable technology for feeding ideas and options to those young entrepreneurs to shape their dreams.

The first and foremost thing that a startup requires is a fund. However creative the idea is and however talented the founder is, the startup will never take a step further without funds. So, how can a startup raise funds? There are various investors and venture capitalists who are ready to fund startups with excellent business ideas and a knowledgeable team.

The primary thing that the founders should do is impress the investors with the pitch. The pitch deck should contain such things that should convince the funders to release money from their pockets. Let us know more about the pitch deck and the elements it should carry most importantly in it.

What is a Pitch Deck?
Important elements to be included in your Pitch Deck
Pitch Deck Tips

What is a Pitch Deck?

A Pitch Deck is a presentation that gives an overview of the startup to the investors. It should contain all important information about our business like its nature, demand in the market, future plans, strategies, etc. Informative and short pitches are the ones that gain the interest of investors.

Initially, Pitch Deck serves to be the face of a startup and it is how we introduce our company to the financial backers. The first impression it creates stands out to be crucial. So certain things that cultivate trust in the survival, success and future of your startup have to be considered and included while getting the pitch ready.

Important elements to be included in your Pitch Deck

The following article covers the important requirements for a pitch deck:

Product

If yours is a product-based startup, then take your product to the investors. Get them to know your product personally. Sometimes, your product might speak more than your words. Let them use your product and know it well. Even if your product is in the development or underdeveloped stage, create some samples or models to present to the investors. The visual presentation would give you an added advantage during the pitching.

Problems

Give a brief explanation of the problems you are facing as a business. Explain where the problem exists, the reason for its existence, where future issues can arise and so on. A simple narration with a relatable example could help investors understand the problems better. This might gain you a positive note on your in-depth business knowledge and a solution to the problem. Even if the investors fail to invest in your startup, their experienced advice could be of great help in the future.

Solution

Moz Solutions in Pitch Deck

Providing solutions to the problems can cause you some good during the pitch. If identifying the problem shows your understanding of the business then solutions show the knowledge you possess over it. Explain to them how you are going to solve the problem, how it is going to impact the business, the reason for choosing this particular solution, etc. If the solution or the strategy is adopted from a predecessor, then explain how they made it happen. Also, be prepared to counter any questions to be shot against you by the investors.

Funding and Financials

Investors won’t grant funds without you asking for it. You need to quote the required funding amount, its purpose and how it will be utilized, and the return the investors would get from it. If you are an existing startup, then you need to provide your past financials in a simple chart or graph along with the above-said details. It should contain spending, areas of your spending, profits, revenue, etc.

List of Top 25 Companies Pitch Deck

The best pitch decks tell the real story about your brand or company. Read to know more about the top companies’ pitch decks.

StartupTalkyGorish Dua

Revenue Model

How do you make your revenue? An investor would be most interested to know your revenue model. You can use the information from the target market slide to assist you in briefing the revenue model. Explain the demand for your product or service in the market and how it would pay you back. Dissect the cost and profit from your sales and give brief reasoning for your pricing strategy. This is the other most important element to be included in your pitch deck.

Traction

Moz Ptchdeck

Project your company’s growth with the current market situation for a foreseeing future. If you are an already existing startup then elaborate your growth trajectory in the pitch deck. You can also mention the benchmarks you have created or the milestones achieved in the past. It can be anything in terms of profit, revenue, sales, awards, etc. This is done to incite confidence in the investors and reduce the fear of risking their finances.

Target Market

Sickweather Pitch Deck showing Target Market

Every company, product or service-based, has a target market or customers. That particular targeted area should form part of your pitch deck. When describing this segment, you can include the nature or category of your market, the current and future demand, the impact of your competitors, and so forth. Investors would like to know where the major focus of your startup would be. They might judge your company’s long-term stability with the market you are about to target.

Competitors

One of the most important elements to be included in a pitch deck is the competition. Knowing the competition helps you to know about your business well. Since every action of the competitor might have a direct impact on your success and survival, understand your competition well. Not knowing them is a result of ignorance and improper market study. No investor would be ready to invest even a dime in such a startup. So, include a detailed study on your competitors in your pitch deck.

Team

Buffer Team in Pitch Deck

A team is the core of any business. However great your planning and strategies might be, you need a great team to put everything into action. Assigning the roles to your team, and choosing the right person for the right task, is highly important. Give the investors a clear map of your management and operations team and their expertise.

Exit Strategy

Every investor wanted to know the exit strategy when the business gets transformed into a larger one, like going public, in the future. They would like to know your plans for the future and expansion strategies, or in simple terms, where the business will be in the next five or ten years. If you are planning on something like getting acquired, divesting your investments, etc. explain why it is the best choice for the investors.

Conclusion

The above are some of the key elements that should become a part of your pitch deck. They assist you in creating an imposing pitch presentation that in turn helps you secure funds and investors for your startup.

FAQs

What is a pitch deck?

A Pitch Deck is a presentation that gives an overview of the startup to the investors.

What are the important elements to be included in your Pitch Deck?

10 important elements to be included in your pitch deck are:
- Product
- Problems
- Solution
- Funding and Financials
- Revenue Model
- Traction
- Target Market
- Competitors
- Team
- Exit Strategy
Why Is Pitch Deck Important?

Pitch deck is the first communication means for entrepreneurs to reach out to potential investors.
June 30, 2022
How to Write Product Descriptions for Your Ecommerce Store in the Most Optimized Way?
It is a customer’s natural instinct to read a product description before buying it. especially when they are buying the product from an online website. This is because they need to be sure of the product, its ingredients, and its functions before purchasing it. Customers cannot be sure of the product quality just from a bunch of random information. So, they will always want to read product descriptions before making a decision on them.

No matter how well-made the product is, someone cannot buy it if the product description is not clear. You need to have a very crisp yet informative description for your products as an optimized product description ensures high sales for your eCommerce store.

This article will guide you on how you can write product descriptions for your eCommerce store in the most optimized way.

What Is a Product Description and Why Is It Important?
How to Write a Product Description for Your Ecommerce Store?
What Is a Product Description and Why Is It Important?

A product description is a piece of information that describes the product’s features and benefits. An optimized product description should have a list of ingredients or materials regarding the product in order to attract potential customers and boost sales.

It is essential to have a product description for all the products on your eCommerce store. It is what will convince potential customers to buy your product and thus, aids in increased sales. People often think that a bunch of factory specifications is enough but it is not. You need to write a piece that contains well-organized and relevant information.

An optimized product description shows your potential customer the value of your products. If you write it well, anybody reading it will know exactly why they should buy it. Besides, you should also add what problem your product solves. Potential customers often look through products for a solution to a personal problem. Your product will sell more if your product description is clear about what problem it solves.

How to Write a Product Description for Your Ecommerce Store?

Global Retail Ecommerce Sales from 2016 to 2021

Writing an optimized product description is crucial for an eCommerce store. The following steps will guide you on how to write a product description for your eCommerce store:

Determine the Target Audience for Your Product

Every product does not have the same target audience. You cannot write a product description about a blanket the same way you write it for a dress. Somebody looking for a blanket is looking for comfort and good sleep. While someone looking for a dress is looking for style.

Thus, when writing a product description, you need to keep in mind who is your target audience. This will help you include key points in your product description, adhering to their needs and wants. Potential customers will lean towards your product once they read about it and know that it can fix their problem.

Add All the Features and Specifications of the Product

As a seller, you are obviously aware of all the features and specifications of your product. But the customers are not. So when writing a product description, make sure you write all the basic features and dimensions of the product. Besides, we suggest you mention how to use the product as well.

However, along with this, you also need to add what is special about the product that makes it different from its competitors. This will make your product description stronger.

A potential customer should know all the key features and benefits of your products. They will lean towards buying a product once they see that it can improve their quality of life.

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Optimize the Product Description for Search Engines

Search Engine Optimization (SEO) is the best way to attract traffic to your eCommerce store and your product description can help you do that. You can aim for high ranks on search engines by including keywords in your product description.

Keywords are words that potential customers search online. For instance, a person looking for a black shirt will search, ‘black shirts for men’. Or a person looking for hair care products will search for something like ‘hair-fall control shampoo’. You need to include keywords like this in your product description. These keywords will vary from product to product. You will have to do research about the keywords regarding different products. But in the end, it will rank your products high on search engines. Thus, better potential for increasing revenue.

Avoid Unnecessary Information in the Product Description

Customers do not have the time to read unnecessary information in your product description. They just want to know the features and benefits of the product. If you write unnecessary phrases that do not add value to your product, the person reading it will get bored and most probably will lose interest in your product too. So we suggest you be smart with your description writing and avoid any kind of unnecessary information.

Add Social Proof in the Product Description

Adding social proof to your product description adds value to your product. People start developing interest in your product once they see it is genuine and is used by many others as well.

So, what you can do is add an expert’s approval comment in your product description or you can even say it is tested by professionals (making sure that you actually get it tested). An even better trick is to add customer reviews in your product description. Potential customers love to see that other people like them have benefitted from using the product. It develops a sense of trust among the customers toward your eCommerce store.

Amazon Product Description Example for Ecommerce Store

Make the Product Description Easily Scannable

People have short attention spans. They do not have the time to read everything that’s on the product page. They will only read about 16% of the content. So, your product description needs to cover that 16% effectively.

You can make that possible by making your product description easily scannable. Easily scannable basically means that it is crisp. It means that the buyer will be able to find the information they are looking for without having to read unnecessary things. You can do that by using bullet points, headings, short paragraphs, different sized fonts, and leaving enough spaces. This will make the description easy to read and understand and thus, reduce the chances of your eCommerce store losing a potential customer.

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Use Good Images in the Product Description

Just writing a good product description is not enough. It should be accompanied by good-quality images. About 63% of customers have more trust in product images than in the product description. Good images of the product let the potential customer imagine what the product will look like in real life. Thus, you must make it as appealing as possible.

For instance, if you are selling a mobile phone, you need to add pictures of the front view, the back view, close-ups of the cameras, and the sides. The front view will convey the screen quality of the mobile. At the same time, the back view will convey whether the mobile can withstand a heavy fall. Along with that, the close-ups of the cameras will reveal the camera quality. The close-ups of the sides will tell the potential customer whether the phone is sleek or not. Thus, if the potential customer has a preferred size, camera quality, and sleekness, they can check that easily.

Similarly, for any other product, good images are necessary. They basically say everything about the product without saying anything. You can also add a few features of the products in the images. Since people like to see the images more, you can convey a lot through them. This will enhance the product value of your eCommerce store.

Test Your Product Description

Even if you know exactly how to write a product description, using a template might help a lot. But unfortunately, there is no one kind of template that suits all product types. So, we recommend you make your own product description template.

Do your research about your target audience. Learn what they want and don’t want and then include them in your product descriptions.

A few things you should keep in mind when writing your product descriptions are:

· What problem the product is solving?

· What is the speciality of the product?

· Include all the features and benefits of the product.

· Include target keywords.

· Adding pictures that clearly display the product’s key features and benefits.

Once you have written a product description keeping these things in mind, test them out. Put them up on your eCommerce store along with the product and then monitor the reaction towards it. See if the description is helping to increase your sales, and boost your online traffic or not.

If this new product description increases your sales, you have cracked the code. Now all you have to do is make your product descriptions similar to the ones you tested and you will see high sales for every other product. Including the right keywords will ensure that you are increasing your traffic. Everything you try out must ensure you are doing full-proof research and identifying and eliminating factors that are leaving a negative impact on your rankings. Thus, testing your product description is very crucial as it helps you to know what’s working and what’s not for your eCommerce store.

Conclusion

Coming to the end of this article, we hope to have been of help to you in writing product descriptions for your eCommerce store in the most optimized way. Kindly remember to provide all features and benefits of the product in the description. Besides, don’t add unnecessary information that will make people lose interest in your product. Finally, make sure you have good images and have tested your templates. Doing all of these efficiently will definitely help your eCommerce store in increasing its sales.

FAQs

How do you write a product description for eCommerce?

The steps to writing a product description for eCommerce include:
- Determine the target audience.
- Add All the Features and Specifications of the Product.
- Optimize the Description for Search Engines.
- Avoid Unnecessary Information or Phrases in the Description.
- Add Social Proof in the Product Description.
- Make the Description Easily Scannable.
- Use Good Images.
- Test Your Product Description.
What is SEO product title?

Product title simply refers to the name of the product that appears on the product page of an eCommerce store. It tells the customers as well as the search engines about what you are selling.

How many words should product descriptions be?

A product description should be somewhere around 300 words. However, the number of words will vary from product to product.
June 28, 2022
Master the Art of How to Do Amazon’s SEO With Its New A10 Algorithm
As a customer, whenever you land on the Amazon platform, your motive is to buy a particular product. Ever since Amazon launched its marketplace in the year 2000, it has successfully turned many people into robust e-commerce entrepreneurs.

The product that is required by the customer must be available to that person. Now the whole question revolves around who he/she will buy the product from. If you want your Amazon store to sell that particular commodity to that customer, then it is vital to anticipate the usefulness of Amazon SEO (Search Engine Optimization). With over 2.5 million sellers, Amazon SEO has proven to be a successful advertising search engine to locate buyers.

Amazon SEO strategies are needed at this hour as the level of competition is now off the charts. Although Amazon has generated a handsome profit for digital entrepreneurs, the service may be withdrawn if the essential products are not available to potential buyers.

Search Algorithm- An Overview
Amazon’s A10 Search Algorithm
Factors Affecting Amazon’s A10 Algorithm
Amazon SEO Strategy – Product Listing Optimization
Leading online sources where consumers search for products worldwide (as of April 2021)

Search Algorithm- An Overview

Let us first understand the meaning of the search algorithm to understand better how it works in Amazon. Search algorithm refers to the process of locating a particular data amidst a collection of data. It is a fundamental procedural algorithm that involves the usage of computer science to derive the goal state. Artificial intelligence has tightened its roots and laid an impact on the working of these algorithms.

Amazon, like Google, assesses search results using an algorithm that takes into account a variety of parameters. Currently, A10 is the name of the underlying search engine. Unlike Google, Amazon is laser-focused on the shopping experience of the shoppers. The sole priority of Amazon is conversion and growing sales metrics. The algorithm searches for relevant data using the keywords, historic data also matters a lot. The A10 algorithm determines the pertinence of millions of products stored in the Amazon database to search queries entered by customers.

You have to serve a double purpose – maintain your customer loyalty as well as optimize your respective product listing under Amazon’s search algorithm for ranking higher on the search results page.

Amazon’s A10 Search Algorithm

The main change that Amazon bought was an update in the Amazon A9 algorithm. The A9 focused on getting a better ranking by using pay-per-click (PPC), keyword consistency, and paid advertisements on Amazon. But A10 algorithm has shifted Amazon’s focus to revenue-per-click from PPC. Now, more focus is laid on consumer behavior in the current phase to fight competition.

The Amazon SEO process is based on Amazon’s A10 search engine. A10, an Amazon subsidiary situated in Palo Alto, California, developed its search engine technology to help buyers find the most relevant products on the Amazon platform. A10 algorithm lays a strong emphasis on searches of buyers and gives them more accurate results to their findings. Amazon A9 dragged the profitable products to the users, whereas A10 delivers the most relevant data to the shoppers even if it is not profitable.

A10 does not pay much heed to sponsored links due to which PPC has lost its importance. But it still holds certain great value and is not declared completely irrelevant. You just have to add a more polished and strategic approach while using PPC.

The Authority of the seller plays a vital role as it involves hustling after positive feedback is received from the customer. It also highlights the fact that A10 supports vendors with a longer tenure on Amazon in comparison with the newer ones along with better returns handling capacity.

Amazon A10 Algorithm

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Factors Affecting Amazon’s A10 Algorithm

Search Engine Optimization (SEO) is the prime concern of the sellers as they want their products to rank higher on the Amazon platform. Here are some factors that the A10 Amazon algorithm suggests, will improve the SEO of the products:
- Seller Authority- Amazon and seller’s activity run simultaneously to each other. Amazon gives great weightage to seller’s activity in the market platform, enclosing performance metrics, inventory levels, feedback on the customer’s rating, and method of fulfillment. All these concerns are related to consumer experience and Amazon’s A10 algorithm works after that thoroughly. The seller has to maintain the quality and quantity of products in its catalog, good enough for the buyers to be attracted to the seller’s products. The refund rate, cancellation of orders, and efficient order tracking must be handled with care. All these endeavors will result in the creation of excellent value for customers. This will enhance your chances of appearing on Amazon organically.
- Handle Your Keyword Game- Buyer persona is a very crucial aspect of selling on Amazon. The A10 algorithm proposes that the customer intended keywords that engage the customer’s attention are important. The customer should be able to relate to the product they are looking for. Overstuffing the product titles and descriptions with long-tail keywords is not necessary but the customer must find relevance while reading them both.
- Maintain Your Impression Rate- Your product must be visible on the Amazon website. Sellers must ensure that their products have the highest views on Amazon, affiliate sites, and partner sites. The higher the views on your products, the higher will be the rank.
- Conversion Rate to be Monitored- There is no point in having views on your products or having a substantial amount of leads if you can’t convert them into potential sales. Conversion rate involves a huge contribution to the ranking of products.
- Obtain Positive Reviews- The most decisive ranking factor after Amazon’s A10 algorithm is obtaining a good review for your product. Whenever you buy a product, you always land on the reviews section to gather information about the likeliness of the products. You look for other people’s reviews as they have already bought that particular product and are familiar with its exact features and benefits of it. Social proof is a must to convince the buyers about the usability of the product. Positive reviews make the A10 algorithm place your product inventory higher in the search results. For attaining a higher review rate, you have to inculcate a feeling of belongingness among the customers and build a continuous healthy relationship.
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Amazon SEO Strategy – Product Listing Optimization

The product listing optimization can be done with the following:

Conducting A Keyword Research

You must realize that without keywords your products will be portrayed as meaningless and they won’t be able to reach the desired customers. One most efficient way to conduct keyword research is the amazon search bar. Whenever you type a product name, many related product categories show up. That is where you should initiate your keyword research. The Amazon search bar will automatically complete your search and also provide you with the necessary keywords for your products.

Many tools will guide you through the process of keyword research, like Semrush, Keyword planner, and Ahrefs. These tools will yield a list of keywords that will help you to understand the search volumes and rating of the particular keywords. With these keywords, you can now optimize your product listings.

Optimizing The Product Content

Amazon – Product content optimization

In the Amazon marketplace, shoppers understand the language of a well-written sales copy, so, for product optimization, you need to take the following into consideration:
- Plan an engaging product title- The product title is the first text that customers will see on your product listing. It should be simple and provide the most important information about your item. Amazon SEO is greatly influenced by the product-title ranking factor.
1. Include a brand name that becomes a household name for people easily.
2. Specify all the product details and their usability.
3. Mention the key features of the product.
4. Give information about the quantity and dimensions of the product.
5. Mention the product size and color.
You can rapidly attract your customers’ attention and increase your company’s sales potential by optimizing your product title. But don’t stuff your product title with a lot of keywords, as the Amazon A10 algorithm might not read it naturally which will send it to the spam folder automatically.
- Write a good product description- A detailed product description is the most useful in pitching to customers for effective sales as Amazon is a pure online marketplace. Make maximum use of this avenue for sales maximization. This section is usually located at the bottom of the page and a shopper who is contemplating buying will search for information in this area. Writing a good product description is very important as it emphasizes conversion rate. It will assist the shopper to understand the benefits and uses of the products. A shopper might get the necessary product feature that he or she is searching for in the product description.
- Optimize the bullet points- The target audience can be persuaded when your sales copy is written in bullet points. Because bullet points are readable and understandable, so your buyers will pay special attention to this section. Tell your buyers about the benefits of your product (rather than just the characteristics), and provide important details like features and dimensions.
Concentrate on Creating High-Quality Photos

If you want your sales volume to be high, then incur the greatest expenditure by buying a high-resolution camera for the best image quality. The best possible light must fall on each product. This is the most important purpose of product photography.

High-resolution images improve the click-through and conversion rates. This will automatically persuade the buyers as they will be able to see the exact product they are searching for. It becomes more convenient for the shoppers to search when the main image is engaging. This will contribute to a great click-through rate. Good images will leave a positive impact on the minds of users and will assist them in their buying decision. Sales are highly affected by this.

Construct a Convenient Pricing Strategy

Everything you do on Amazon related to the product lays a direct impact on the Amazon conversion rate. Product pricing on Amazon significantly affects the conversion rates if you put up a competitive pricing strategy. The product you sell must be priced at par with your competitors, and if your product price is optimized effectively, then your conversion rate will be positively impacted. But remember, if your pricing is above others on the search page then your product is likely to be overlooked. Make sure there is a proper price comparison done before you launch your products as you don’t want to be overlooked. Sellers Automatic Pricing Rule is a tool that will assist you in matching the prices quickly and will tell you whether your product is priced at a higher-end or a lower-end.

Psychological tricks applied by Amazon on Its Pricing

Pricing strategies are used to finalize a cost of a product by considering market conditions, demand, etc. Amazon also has many strategies in use

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Conclusion

An ideal Amazon SEO plan cannot be built with a magic formula. Instead, it requires constant toil and research, along with constant monitoring. Learning the fundamentals of the SEO process is already a huge step toward your e-commerce success. To stay at the top of the search results, you must keep up with the latest trends, algorithm updates, and ongoing optimization. You must track your performance metrics on Amazon Seller Central using the given parameters.

FAQs

What is Amazon Product SEO?

Amazon Product SEO (Search Engine Optimization) is the process of ranking your products higher in the search results by optimizing your product listing as per the related keywords.

How is Amazon’s A10 algorithm different from A9?

Amazon’s A9 algorithm focused on leading the customers towards more profitable products whereas its A10 algorithm focuses more on providing the customers with more accurate results for their searches.

What is Amazon Best Seller?

Amazon Best Seller is a badge that appears on certain products listed on Amazon. It means that the product has the highest number of sales in a particular category. Amazon’s algorithm updates this status hourly, however, it may take 24-48 hours to appear.

How to do SEO for Amazon products?

SEO for Amazon products can be done with product listing optimization. This includes:
- Conducting keyword research
- Optimizing product content
- Construct a convenient price strategy
- Concentrate on high-quality pictures
- Utilize backend search terms
May 23, 2022