Months after announcing a global restructuring programme, Procter & Gamble Co. said it would be closing its operations in Pakistan. The Cincinnati-based firm stated in a statement that P&G Pakistan, which produces Tide detergent and other home products, will stop its manufacturing and commercial operations as well as its razor division, Gillette Pakistan Ltd. It stated that it will keep serving customers from other businesses in the area.
In June, P&G declared that, as part of an operational revamp, it would reduce the number of brands it owned and lay off up to 7,000 employees over a two-year period. In order to account for the effects of trade tariffs and deteriorating consumer patterns, the company likewise reduced its guidance.
Reason for P&G’s Exit
In light of broader business and economic issues, such as restrictions on profit repatriation and low demand, P&G is the most recent multinational to reduce its operations in Pakistan. Gillette, after hitting a record three billion rupees two years prior, saw Pakistan’s revenue nearly halve in the fiscal year that concluded in June 2025.
Despite being the fifth most populated country in the world, international corporations have retreated from Pakistan in recent years, including Shell Plc, Pfizer Inc., TotalEnergies SE, and Telenor ASA. Last year, P&G sold its Pakistani soap production plant to Nimir Industrial Chemical Ltd.
P&G and Pakistan Bonding
After entering Pakistan in 1991, P&G became one of the leading consumer goods companies in the nation, with well-known brands like Pampers, Safeguard, Ariel, Head & Shoulders, and Pantene. In 1994, it acquired a soap plant, and in 2010, it acquired a detergent facility, further increasing its local presence. According to an official statement, the company has determined that the most sensible approach to continue serving customers in Pakistan at this time is to use a third-party distribution strategy.
Employees would be given consideration for separation packages or overseas assignments, it stated. The board of Gillette Pakistan will convene to discuss discontinuance measures, including potential delisting. Its stock surged to a three-week high, surpassing the daily limit of 10%.
Saad Amanullah Khan, a former CEO of Gillette Pakistan, stated, “I hope such exits make the rulers aware that all is not well,” pointing to regulatory pressures, high power bills, and inadequate infrastructure. In order to “stop hearing of multinational exits”, he expressed his optimism for improved circumstances.
Quick Shots
•Move follows Shell, Pfizer, TotalEnergies, and
Telenor exits in recent years.
•Decision driven by low demand, trade restrictions,
and economic challenges.
•P&G Pakistan had been operational since 1991,
with brands like Pampers, Safeguard, Ariel, Head & Shoulders, Pantene.
•Company sold its soap plant last year to Nimir
Industrial Chemical Ltd.
•P&G will continue serving customers via
third-party distribution.
•Employees offered severance packages or overseas
assignments.
In an effort to combat growing operating expenses and waning consumer demand, Procter & Gamble has revealed intentions to lay off around 7,000 employees, or roughly 6% of its global workforce, over the course of the next two years.
The company’s non-manufacturing employees, who make up over 15% of that group, will be the main victims of the layoffs.
Executives from the corporation announced the reorganisation at the Deutsche Bank Consumer Conference in Paris, stating that its goals are to increase role responsibilities, decrease team numbers, and streamline reporting structures.
In order to stay competitive in what it refers to as an increasingly unpredictable global market, P&G is positioning the project as an “acceleration” of its current approach.
Brand Missing to Achieve Sales Target Leads to Massive Job Cuts
Following inconsistent quarterly results in late April, the reorganisation decision was made. The company’s first-quarter net sales and organic sales growth fell short of projections.
According to the update, P&G and other major players in the consumer products industry have somewhat buckled under economic challenges connected to tariffs.
Citing cost uncertainties and squeezed consumers, the firm lowered its full-year revenue and earnings per share (EPS) projections. According to P&G CEO Jon Moeller, “We expect uncertainty to continue,” he told a media source.
According to Moeller, people are changing their habits to save money even when they aren’t switching to less expensive goods. For instance, in order to save detergent, P&G are observing that they do fewer loads of laundry each week.
According to statistics from a financial media outlet, experts have been lowering their EPS projections for P&G for the upcoming two quarters since the company’s results announcement.
Since the April 24 results, shares have fallen 1.1%, trailing the 8.35% increase of the Dow Jones Industrial Average and the 13% advance of the S&P 500. Following the news, the stock saw minimal movement in premarket trade on 5 June.
Layoffs have Become a New Normal for Bigger Players
This layoff announcement coincides with employment cuts by a number of multinational corporations, such as Amazon, Intel, and Goldman Sachs. Such developments are happening mainly owing to the growing impact of artificial intelligence (AI) and uncertainties in the global economy. Intel is getting ready for a massive restructure following a large financial loss in 2024.
Similarly, Amazon also plans to eliminate about 14,000 administrative roles in order to save $3 billion yearly.
Companies are increasingly focusing on cost optimisation and automation as a result of the rapid growth in AI adoption. This adoption is resulting in job losses across a number of industries.
Goldman Sachs is also getting ready to lay off employees, with intentions to trim staff by 3–5% after an annual performance review. About 150 junior banker positions were recently cut by Bank of America; nevertheless, the majority of impacted workers were offered opportunities outside of investment banking.
Procter & Gamble Co. (P&G) is an American multinational consumer goods company headquartered in Cincinnati, Ohio. With a history dating back to 1837, P&G has become the world’s largest consumer packaged goods company, boasting an impressive $84 billion in sales and over $10 billion in net earnings. The company’s portfolio consists of 25 billion-dollar brands, spanning household care, beauty, grooming, and personal health care categories. These brands, including household names like Pampers, Gillette, and Tide, generate between $1 billion to over $10 billion in sales each year.
P&G’s success is built on its 50 Leadership Brands, which account for more than 90% of the company’s sales and profits. These brands have gained global recognition and cater to approximately 4.8 billion consumers worldwide.
Procter & Gamble (P&G) targets a diverse range of consumers, including millennials, Gen Xers, and baby boomers. Geographically, P&G reaches customers worldwide, from bustling cities to peaceful countryside. P&G caters to those with a bold and curious mindset – visionaries, pioneers, and game-changers who seek innovation and embrace change. P&G is not just about products; it represents a revolution that uplifts communities and enhances lives globally. Together with its customers, P&G forges ahead, leaving a trail of inspiration and excellence in its wake.
Procter & Gamble’s Net Sales Worldwide
Procter and Gamble (P&G) – Marketing Mix
Hold on tight as we dive into the captivating world of Procter & Gamble’s (P&G) marketing mix. Prepare to be dazzled by the strategic elements that fuel the success of this industry giant. From innovative product development to persuasive promotions, P&G leaves no stone unturned in its quest for market domination.
Product
P&G’s product mix encompasses a wide range of categories. In beauty, brands like Olay, Old Spice, and Safeguard offer skincare and beauty care products. Grooming products are sold under the Gillette brand, including razors and pre/post-shave care. Oral care products are offered through Oral-B, while fabric care includes Ariel and Tide detergents. Home care products, such as air fresheners, fall under the Ambi-Pur brand. Baby care products, including diapers and wipes, are available under the Pampers brand, and feminine care products are offered through Always (known as Whispers in India).
P&G Products
Price
P&G implements a diverse pricing strategy across its brand portfolio. It employs competitive pricing to combat rivals and maintains market share. Penetrating pricing is used to attract new customers by offering similar quality products at slightly lower prices. Premium pricing is applied to high-quality products targeting affluent segments. P&G prioritizes advertising over heavy discounts, emphasizing product quality. The company’s pricing mix reflects a strategic approach that aligns with market dynamics, brand value, and the pursuit of long-term profitability.
Place
P&G’s distribution strategy encompasses a wide network of provision stores, chemist shops, retail outlets, and supermarkets to reach a diverse consumer base. DHL serves as the courier service provider, ensuring efficient logistics. In addition to catering to individual consumers, P&G also supplies products in bulk to businesses like hotels through authorized dealers. This comprehensive place mix allows P&G to effectively distribute its products, ensuring widespread availability and accessibility to both retail customers and B2B clients.
Promotion
P&G’s promotional mix encompasses advertising, direct marketing, public relations, and personal selling. Through TV commercials, print media, and online advertising, P&G effectively promotes its brands. Celebrity endorsements add impact to their advertisements. The company utilizes its website for information and online purchasing. Direct marketing is employed for corporate consumers, while personal selling is used for new product launches. P&G engages in sponsorships of TV shows and events for public relations. This comprehensive promotion mix ensures widespread brand awareness and engagement with consumers.
Procter & Gamble’s marketing mix is a well-orchestrated symphony of strategic elements. P&G’s bold and relentless pursuit of excellence has solidified its position as a powerhouse in the consumer goods market.
P&G’s impactful marketing campaigns have resonated with global audiences. Initiatives such as the empowering “Like a Girl” campaign, the heartfelt “Thank You, Mom” campaign, and the thought-provoking “Dads #ShareTheLoad” campaign has challenged stereotypes and promoted gender equality.
Another was, addressing racial bias in “The Talk” and supporting female athletes in “The Secret to Victory” demonstrates P&G’s commitment to social issues.
Procter & Gamble: The Talk
Through emotional storytelling, P&G has made a lasting impact on society, fostering inclusivity and creating meaningful connections with its audience.
Step into the world of Procter & Gamble (P&G), where marketing prowess and innovation converge to create a powerhouse of strategies. P&G, a leader in the consumer goods industry, has consistently implemented captivating marketing strategies to captivate audiences and drive brand success. From understanding consumer needs to embracing technology, P&G has honed its marketing arsenal to deliver impactful campaigns. Let’s dive into the top marketing strategies that have propelled P&G to the forefront of the industry.
Consumer-Centric Approach
P&G places consumers at the heart of its strategies. By conducting in-depth market research and understanding its target audience’s needs, P&G creates products and campaigns that resonate with consumers, forging meaningful connections.
Innovation and Product Development
P&G thrives on innovation, consistently developing new and improved products that cater to evolving consumer demands. This strategy keeps P&G ahead of the curve, allowing them to introduce groundbreaking solutions that capture market share.
Emotional Storytelling
P&G’s marketing strategies often revolve around powerful storytelling that evokes emotions and captures hearts. By tapping into human experiences and relatable narratives, P&G creates campaigns that leave a lasting impact on consumers.
Always ‘Like a Girl’
Influencer Collaborations
P&G effectively leverages the power of influencer marketing to expand its reach and engage with target audiences. Collaborating with relevant influencers enables P&G to tap into their followers’ trust and credibility, amplifying brand messages.
Procter & Gamble Super Bowl 2020 TV Commercial When We Come Together Featuring Sofia Vergara
Purpose-Driven Marketing
P&G is committed to making a positive impact on society. By aligning its marketing efforts with social causes, P&G not only promotes its brands but also raises awareness and drives meaningful change.
P&G India Shiksha Campaign
Digital Transformation
P&G recognizes the importance of digital channels in reaching and engaging consumers. They harness the potential of social media, online advertising, and e-commerce to connect with a tech-savvy audience and drive online sales.
Data-Driven Insights
P&G harnesses the power of data to gain valuable insights into consumer behavior, preferences, and market trends. These insights inform their marketing strategies, enabling P&G to make data-backed decisions that drive results.
P&G – Integrated Growth Strategy
Global Localization
P&G understands the importance of adapting marketing strategies to local markets. They tailor their campaigns to resonate with specific cultures, customs, and preferences, ensuring maximum relevance and connection with diverse audiences.
Brand Differentiation
P&G makes each of its brands stand out in every product category. Each brand has something special that makes it different from competitors. P&G builds strong brand identity by showing unique features, benefits, and emotional appeal. This helps attract customers and keep them loyal.
Continuous Advertising and Promoting
P&G always stays active in advertising and promotions. It spends a lot on ads to keep its brands well-known. P&G sponsors big events, works with sports teams, and uses celebrities to make people remember its brands.
Commitment to Quality and Sustainability
P&G’s success comes from its focus on quality and sustainability. It ensures high standards through strict quality checks, building trust with consumers. At the same time, P&G works to protect the environment by reducing packaging waste, saving water, and using renewable materials.
Conclusion
P&G’s marketing strategies exemplify excellence and consumer-centricity. P&G has cemented its position as a global leader. Start-ups can learn valuable lessons from P&G’s marketing strategies, including the power of understanding consumer needs, leveraging technology, and creating impactful brand experiences. Aspiring marketers should take inspiration from P&G’s success and strive to emulate their commitment to excellence, innovation, and customer satisfaction. The world of marketing can undoubtedly benefit from studying the strategies employed by this iconic company.
FAQs
What is P&G target market?
Procter & Gamble (P&G) targets a diverse range of consumers, including millennials, Gen Xers, and baby boomers.
What are the marketing strategies employed by Procter and Gamble (P&G)?
Below are the marketing strategies employed by P&G –
Consumer-Centric Approach
Innovation and Product Development
Emotional Storytelling
Influencer Collaborations
Purpose-Driven Marketing
Digital Transformation
Data-Driven Insights
Global Localization
Brand Differentiation
Continuous Advertising and Promoting
Commitment to Quality and Sustainability
How does P&G distribute their products?
P&G uses a multi-channel distribution strategy to ensure its products are widely available. This includes selling through retail stores like supermarkets and pharmacies, e-commerce platforms like Amazon, wholesale distributors, and direct-to-consumer channels through its own websites. Additionally, P&G supplies products to institutional clients like hotels and hospitals, ensuring broad market reach and accessibility for consumers across urban and rural areas.
What did Procter and Gamble do to promote their product?
Procter & Gamble promotes its products through advertising, celebrity endorsements, sponsorships, and social media campaigns. They also use innovative marketing strategies like targeted ads, influencer partnerships, and promotional events to boost brand visibility and customer engagement.
What is market segmentation of P&G products?
P&G segments its market by demographics (age, gender, income), geography (region-based preferences), psychographics (lifestyle, values), and behavior (buying habits, brand loyalty) to target diverse consumer needs globally.
Both are multinational consumer goods companies. Both operate in the FMCG (Fast Moving Consumer Goods) industry. Both companies have a strong legacy and a long history and enjoy a great reputation in the market. Both their product repertoire includes household and personal care items, food and beverage products, and beauty and personal care products. Both are publicly traded companies. One is American, while the other is British. These companies are Procter & Gamble Company and Unilever.
A comparison between these two giants is inevitable. However, it is imperative to understand the origins and the growth trajectory of both these companies.
Candlemaker William Procter and soapmaker James Gamble founded this company in the year 1837 which is headquartered in Cincinnati, Ohio. Within a couple of decades, Procter and Gamble’s sales reached USD 1 million. The company gained immensely during the American Civil War as it won contracts to supply the Union Army with soaps and candles. This also helped in increasing awareness for the company and its products as military contracts introduced P&G products to soldiers from all over the country.
By the year 1887, William Arnett Procter, William Procter’s grandson, who was leading the company, began a profit-sharing program for the company’s workforce which proved to be immensely successful and contributed to its growth and expansion. Its product demands grew exponentially resulting in P&G beginning to build factories in other locations within the US. During this time, it also diversified its products and in the year 1911, began producing Crisco, a shortening made of vegetable oils rather than animal fat.
By the year 1930, P&G expanded its footprint internationally by acquiring the England-based firm Thomas Hedley Co. From here on, there was no stopping their growth and expansion. P&G, over the years and through various acquisitions as well as product growth and new product introductions further penetrated international markets. By the year 2014, the company had more than 160 products on its brochure when it announced a restructuring. It dropped around 100 products from its repertoire citing sluggish sales and concentrated on the remaining 65 products which were bringing in almost 95% of the company’s profits. By the year 2018, it simplified its corporate structure with six business units.
P&G – Products
Unilever
It was in London; England and the year was 1929 when Unilever was formed as a result of a merger of Dutch Margarine Unie and British soap maker Lever Brothers. Over the next decade, the business grew and expanded into Africa and Latin America. Due to the Nazi occupation of Europe during the second world war, Unilever, unable to reinvest in Europe, expanded its presence in the United Kingdom and the US. Over the next few years, Unilever expanded its product portfolio through its efforts and various mergers and acquisitions. By the mid-1960s, Unilever products laundry soaps, and edible fats contributed to almost half of the company’s profits. However, markets for yellow fats were stagnating and the company was facing increasing competition from Procter & Gamble. In response, Unilever diversified its product portfolio and acquired British-based Lipton Ltd., from Allied Suppliers in the year 1971. By the end of that decade, Unilever had gained 30% of the Western European ice cream market through various acquisitions. This became the turning point for the company as by the year 1982, it repositioned itself as a company more concentrated on fast-moving consumer goods.
Unilever – Products
Over the years, Unilever strengthened its product portfolio, merged with and acquired many other brands and companies, and expanded its global footprint by establishing business operations across many countries. Currently, Unilever’s global brand portfolio boasts 400 different brands.
Despite a difference of more than 90 years between these two FMCG titans, traditionally both have battled for supremacy in several household goods and personal care products ranging from laundry detergents to shampoo. However, the key difference between these two companies is their geographical focus. P&G, originally from the US, has a highly concentrated presence in the developed markets, more specifically in North America and Europe. Unilever, on the other hand, has a diverse global presence with high-volume sales originating from Asia, Africa, and Latin America. Even so, there are a few parameters on which these companies can be compared.
Financials
Procter & Gamble, on average, houses stronger brands and has a more efficient business operation. These have resulted in the company having a better operating margin. The company also delivers higher returns on capital employed. Unilever, on the other hand, even though it has a global footprint has witnessed a deterioration in its return on capital employed.
Growth & Expansion
By December 2022, P&G had posted an annual revenue of USD 80 billion and Unilever had posted an annual revenue of USD 62 billion. However, the last decade has not seen any significant revenue growth in both companies. The main reason being cited for this is that both companies have been selling some of their low-performing brands, streamlining and restructuring business operations.
P&G By the Numbers – 2022
Sustainability & Social Responsibility
Both companies are vastly different in addressing this issue. While Unilever enjoys a strong reputation for its efforts in reducing environmental impact while simultaneously striving to improve the lives of the communities in which it operates, P&G is less focused on sustainability in comparison.
Unilever Sustainable Living Plan
Valuation
The price-to-earnings ratio shows P&G with a higher value than Unilever. However, Unilever’s valuation is a lot less demanding. This also results in Unilever shares yielding a higher dividend. However, P&G has consistently delivered increasing dividends for the last 66 years. So, investors looking for dividend growth might prefer P&G shares while investors looking for a higher starting yield might prefer Unilever.
Competition
As big as both these companies are in terms of business operations and as famous as their various brands are, significant competition exists for them from supermarket private label brands and startups aiming to conquer specific niches. Also, both these giants are also facing increasing threats with innovative startups targeting a specific operating niche like products in the natural and eco-friendly space.
Unilever vs. P&G: How CPG Giants Fight Competition from Innovative Startups
Conclusion
It is extremely difficult to choose one company over the other, especially with these two FMCG giants. In recent times, P&G has already successfully implemented its restructuring while Unilever is yet in its early phases of business transformation. Both of them are facing a similar scenario when it comes to competition so it will be interesting to see how they both fare in the future.
FAQs
When was Procter & Gamble founded?
Candlemaker William Procter and soapmaker James Gamble founded P&G in the year 1837.
When was Unilever formed?
Unilever was formed as a result of a merger of Dutch Margarine Unie and British soap maker Lever Brothers in 1929.
This article is contributed by Anshul Agarwal, Co-founder of XR Central.
Most people we know, when they need to buy supplies, will take a few hours or more in order to: a) go to the shops, b) search for the desired shop, c) go to the relevant section in the desired shop, and so on and so forth, you get the picture. The internet has made e-commerce faster and more convenient than ever before, but there are still things that we hesitate to buy online. We want to try on glasses, try on clothes, see how everything fits before we click that button. And for that, you have to take a few hours to go to the shops.
The advent of the metaverse, and technology like 5G, will make e-commerce even more intuitive and convenient for customers. Now, you can scan your body or enter your measurements and try on all sorts of clothes and accessories on your virtual avatar. With the level of precise detail made possible in the metaverse, this will be as close to the real experience as possible and will take a fraction of the time. And if you think, well, this is an activity that I’d like to do with friends, then the social component – that gets missed from a lot of e-commerce experiences at the moment – will also be there for you. Your friends will have the opportunity to create their own avatars and accompany you on virtual shopping trips from the convenience of their own homes.
Indeed, XR-powered platforms power the collaborative and social aspect of retail via omnichannel messaging and real-time avatar interaction. You and your friends will be able to stroll in a fully immersive experience through the shops in your local neighbourhood – or even thousands of miles away. And shop owners will have a chance to showcase their goods effectively while maintaining their customers’ level of trust. There is also a rise in AR apps you can use to project makeup and accessories onto your face. Snapchat, for example, is debuting a version of Shopping Lens that will enable users to swipe through different kinds of makeup and cosmetics and virtually try them on their faces. Attached to the AR overlay will be detailed on prices, colours, and sizes. Major brands have already signed on to this new way of shopping and there are predictions of more and more brands jumping on the bandwagon soon.
Last year, Gucci made a big splash selling NFTs of digital clothes and accessories for millions of dollars. As we transition to a predominantly digital presence, we can expect to see a big uptick in our Direct-to-Avatar (D2A) purchases. For an appearance-conscious generation, digital avatars will need to exhibit personal flourishes via clothes and accessories. We know what makes us unique in real-life, but what will that be in the metaverse?
Like we’ve seen with H&M’s new virtual store, it will be possible to have cross-platform flexibility and access to major brands in a virtual setting. Users will be able to access retail stores on their tablets, smartphones, laptops, or by using VR-enabled headsets or glasses. Having stores at a ‘virtual’ address will offer brands a chance to be hyper-local in a truly global setting, and to gain access to a wider audience and secure cutting-edge brand equity.
For brands that don’t want to go all out on digital products, there is an opportunity to have hybrid showcases – where real-world creations are matched with virtual accessories to be sold as NFT collectibles. NFT collectibles are custom digitized tokens that, by definition, are truly exclusive. They cannot be exchanged with each other. And it’s low-cost, without raw materials, fittings, export duties, and comparable workers’ fees. Users can have their NFTs digitally rendered into Instagram or Snapchat filters, Zoom filters, QR codes, and seamlessly project an extension of their personality into the digital realm. In fact, the highly scalable and highly custom nature of virtual retail will make it so that retailers will create less waste and be able to recruit new customer bases with relative ease.
A case in point for retail’s future in the metaverse is the participation of FMCG companies. You could think that FMCG doesn’t really fit in the metaverse, but we have innovative branding strategies being implemented by the likes of Hellmann’s mayo – who created a campaign on Animal Crossing regarding food waste – and Proctor and Gamble – who created lifelike skin for avatars to advertise their Venus razors. A unique, multi-faceted campaign can result in a hundred-fold increase in social media mentions and make creaky brands seem slick and savvy.
And lastly, home shopping will become easier. We now have interior designers and decorators visualising furniture and all manner of home accessories in a rendering of your flat. And using AR shopping apps – like Amazon’s Room Decorator – you can see how that new bed you’re thinking of buying will look in your room, or how that painting or that rug, or that vase will look in your home. The tools powering the metaverse will provide an unprecedented ability to visualise 3D objects accurately, so you can be confident of your purchase.
So, in summary, retail and e-commerce have a bright future in the metaverse on a number of different fronts. Some of them are already here and some will continue to evolve and mutate far into the future. It will be interesting to see where we land.
The beauty business is a multibillion-dollar sector that has shown to be resilient in the face of adversity, and the top 9 cosmetics companies listed below have been at the forefront of the global cosmetics market for decades. The beauty business grew from 483 billion dollars in 2019 to 511 billion dollars in 2020, and by 2022, it is anticipated to be worth 429.8 billion dollars. As beauty trends reach new heights and the sector becomes one of the most valuable enterprises in business, the global cosmetic industry will expand at a CAGR of 4.3 per cent by 2022. Without further ado, let us look at the best cosmetic brands in the world in 2021.
Here are some of the top companies that produces and provides best cosmetic brands to the world.
Johnson & Johnson
Johnson & Johnson – best cosmetic brands in the world
A multinational firm based in the United States, Johnson & Johnson was founded in 1886. It is the world’s largest cosmetics company and ranked first on the list of the top cosmetics companies by revenue in 2020. Johnson & Johnson is based in New Jersey, United States.
Johnson & Johnson is a healthcare giant. Prescription and over-the-counter medicines, orthopaedic implants, surgical supplies, and home items are all included. Johnson & Johnson also covers skincare, dental care, and infant care items.
Aveeno, Neutrogena, Listerine, and Johnson’s Baby are among the company’s most well-known brands. Johnson & Johnson has been linked with several baby products, including oil and shampoo.
The U.S. Food and Drug Administration (F.D.A.) approved an Emergency Use Authorization (E.U.A.) in February 2021 for Johnson & Johnson’s single-dose COVID-19 vaccine, which was developed by Janssen Pharmaceutical Companies to prevent COVID-19 in people aged 18 and up. Johnson & Johnson is expected to deliver 20 million doses by the end of March 2022 and 100 million injections in the first half of 2022 to the United States. The firm made 82.06 billion dollars in 2020.
Procter & Gamble
P&G – best cosmetic brands in the world
Procter & Gamble is one of the most lucrative personal care corporations in the United States. Procter & Gamble, based in Cincinnati, Ohio, is a significant player in the skincare and haircare industry, with brands such as Pantene, Herbal Essences, Gillette, Aussie, Olay, Head & Shoulders, Ivory, Old Spice, Secret, Crest, Scope, Oral-B, Safeguard, Art of Shaving, and others. For men and women and newborns and children, the firm offers a comprehensive selection of beauty and personal care goods. Procter & Gamble had a revenue of 67.7 billion dollars last year, making it the world’s second-largest cosmetics business by sales in 2020.
Unilever is a global consumer products business based in London, England, and is a joint venture between the United Kingdom and the Netherlands.
The firm focuses on cleaning agents, beauty goods, and personal care items in the cosmetics industry. In addition, the company’s other sectors include food, energy drinks, ice cream, and tea goods. Unilever has carved a niche with prominent cosmetics brands including Dove, Axe/Lynx, Pond’s, Close-Up, Vaseline, TRESemmé, Suave, Lifebuoy, and Sunsilk for itself in the cosmetics market. Customers worldwide have been snapping up Unilever’s culinary goods, such as Knorr quick soups, and cleaning supplies brands, such as Domestos bleach, as a result of the epidemic. In the year 2020, the company’s yearly revenue was 58.03 billion dollars.
Kao
Kao – best cosmetic brands in the world
Kao firm is based in Japan and provides a wide range of cosmetics, including colour cosmetics, skincare, face and body cleansers, and hair care products. The company produces cosmetics, edible oils, hygiene, fatty chemicals, laundry and cleaning goods, and speciality chemicals. Bioré, Goldwell, John Frieda, and Jergens are some of the company’s well-known brands. As of 2020, Kao is Japan’s most prominent cosmetic production firm. Kao is expected to produce 14.7 billion dollars in 2020.
Estée Lauder is a prominent manufacturer and marketer of high-quality skincare, cosmetics, fragrance, and hair care products around the globe. Estée Lauder is one of the most well-known cosmetics businesses in the world today, continuing to break new ground in the worldwide premium cosmetics industry. Estée Lauder, Dr Jart+., La Mer, Bobbi Brown, Tommy Hilfiger, Tom Ford Beauty, and M.A.C. are just a few of the company’s brands that are distributed in over 150 countries and territories. The firm made 13.68 billion dollars last year.
Shiseido
Shiseido – best cosmetic brands in the world
Shiseido is a Japanese multinational personal care firm that manufactures skincare, cosmetics, haircare, and fragrances. Shiseido was established in Ginza, Tokyo, in 1872 as Japan’s first Western-style drugstore.
Shiseido has a cosmetics collection named “The Makeup” that includes lip products, eye shadows, eyeliners, mascara, foundations, concealers, and blushes, among other things.
They also put much money on good packaging for all of their items, making their product lines more attractive to the eye. Za, Shiseido, Anessa, Bare Essentials, Senka, Nars, and Sea Breeze, are just a few famous brands. It made 9.9 billion dollars in 2020.
Coty Inc.
Coty – best cosmetic brands in the world
François Coty started Coty Inc., an American international cosmetics firm, in 1904. The firm sells a variety of personal care items, including skincare and body care.
Nivea, Eucerin, Labello, Florena, and La Prairie are some of the company’s most well-known brands. The firm made news in 2019 when it paid 600 million dollars for Kylie Cosmetics and again in June 2020 when it paid 200 million dollars for a 20% share in K.K.W., a brand controlled by Kim Kardashian West. Coty Inc. made 9.4 billion dollars in revenue last year.
Beiersdorf
Beiersdorf – best cosmetic brands in the world
This German multinational corporation produces and distributes a wide range of personal care products and pressure-sensitive adhesives. Coppertone, Elastoplast, Labello, La Prarie, Eucerin, and Nivea are some of the company’s most well-known brands.
Beiersdorf serves a wide range of demands and operates in various areas, including mass market, dermo-cosmetics, and premium cosmetics. In 2020, the firm earned 8.9 billion dollars.
AmorePacific
Amore Pacific – best cosmetic brands in the world
Amore Pacific is a South Korean cosmetics manufacturer. In 2002, the business created the AMOREPACIFIC cosmetics line. The firm concentrates on producing natural beauty products and has quietly built a reputation in the market, taking advantage of the recent K-beauty boom.
Dantrol, Vital Beautie, Aestura, Mamonde, Fresh Pop, Espoir, Primera, ILLIYOON, Laneige, Makeon, Etude House, MIRAEPA, Odyssey, and others are among the company’s most well-known brands.
Amorepacific has 5.5 billion dollars in revenue in the year, making it one of the world’s top cosmetic producers.
FAQs
Which are the top companies with best cosmetic brands in the world?
Top companies with best cosmetic brands in the world are:
Johnson & Johnson
Procter & Gamble
Unilever
Kao
Estée Lauder
Shiseido
Coty Inc.
Beiersdorf
AmorePacific
Which are the top cosmetic brands in India in 2021?
Gillette is one such brand that you have most definitely heard of, through your parents or in your friend circle. Over the years, Gillette has managed to become a common household name thanks to its popularity across all demographics. I have personally seen my grandfather use the same Gillette brand, which my dad has been fond of too for ages. So Gillette has been a part of this hierarchical journey in my family and is being passed on for three generations and would most probably be in use by the fourth generation soon.
Although Gillette is an American brand that sells personal care products, including shaving supplies, a large sum of customer base and profits comes from India. Gillette has an approximate global brand value of around 7.55 billion U.S. dollars. The Gillette Company was founded in Boston, Massachusetts, United States, by King C. Gillette in 1901 as a safety razor manufacturer. King Camp Gillette was a salesman and investor who came up with the idea of disposable safety razor blades way back in 1895.
Gillette entered Indian markets in 1984 when it was bought by Procter & Gamble. Gillette had to tackle and overcome various problems if they had to survive in India. The company’s main hurdle wasn’t any brand or competition. Instead, it was the Indian mindset that had to be changed. Gillette has only started its advertising journey in the late 2000s and has believed solely in providing high-quality, uber premium, and longer-lasting products. Midinstead low-income Indian customers would hesitate to get their hands on any Gillette’s premium double-edges shaving system products as they were priced at premium rates and would rather get the same shaving services by any local barber at a nominal price.
Concerns such as it were time-consuming, caused skin irritation, and was an unpleasant experience were the main highlighted reasons which were found after extensive consumer research. Over the years, Gillette evolved and moulded itself to adjust to this weird Indian terrain and tried to educate Indians regarding grooming products. Gillette’s top ten competitors are:
Harry’s, 800Razors
Schick, Edgewell
Grooming Lounge
Braun GmbH
Dollar Shave Club
Raz*War
Custom Shave
ShaveMOB
Only a handful of Indians know about these brands, this is the current hold which the brand has over the Indian market.
Gillette usually relies on extensive market research and development in order to cater to a global customer base through a single product. Still, this approach was bound to fail in India, and therefore the company dropped this worldwide strategy and instead focused on India as a whole and soon after saw dramatic growth in market share. Gillette launched various campaigns in India to make people think over specific questions like:- Are clean-shaven men more successful? Did the nation prefer clean-shaven celebrities? And the big one: do women prefer clean-shaven men? It’s questions like these that made men think over their choices and consciously make an effort to look better.
Upon research, Gillette came to an understanding that customers want not only affordable products but also safe and easy to use products, and Gillette was able to deliver just that in October 2010 when it launched Gillette Guard, which was the first product created for the Indian market, pricing at just 15rs per razor and 5rs for the refill cartridge.
It had of a kind and unique tagline.
“The best a man can get” is known to most people as it’s unique and evokes a feeling of responsibility. It focuses on individuals trying to be the best version of themselves by making the right move and choosing Gillette. Gillette also played around the survey, which suggested that men who groom themselves and take care of their hygiene are looked at as more responsible, attractive and of higher status.
Additionally, getting young Indian celebrities ranging from film actors and actresses to athletes also helped them build a company image and cater to a younger consumer base. The advertising and marketing department of Gillette also did a fabulous job of making ad films, such as the one with an army official talking about his close call during the war and proudly boasting his 7-inch battle scar and gliding his Gillette blade over it without any hesitation. It is because of advertising like this that the brand image and its perception have been absolutely top-notch and unshakeable.
Gillete Implementing The Golden Strategy
Gillette could very well have been one of many international brands which tried and failed to adapt in the Indian market, but what helped Gillett was their open-minded and flexible approach. Gillette’s business model in India shows that they dropped the idea and approach of a “one-size-fits-all strategy” wherein they would mass-produce a product and sell it globally.
They took their time and contributed it to research and development for the future of Gillette in India. Gillette spent time, money, and resources in trying to understand the Indian market and customers’ wants and needs. This understanding helped Gillette innovate and develop new and improved products and various unique methods of communication to engage and attract new and existing customers.
The company is showing no signs of stopping or even slowing down anytime soon with their market share as huge as it is, no other brand is even in close comparison to Gillette. The brand keeps on coming up with new and improved ideas for marketing and advertising, with the recent one including rising young talents of the Indian cricket team. The company’s ever-evolving strategy and ability to adapt in any situation helps them keep a clean and smooth track and glide across smoothly. Because of this approach from Gillette, it is not only dominant in India, but it is completely dominating across the world.
FAQs
Which is the best Gillette razor in India?
Gillette Mach 3 Turbo is the most trusted razor in India.
Who are Gillette competitors?
The top 10 competitors in Gillette’s competitive set are:
Harry’s
800Razors
Schick
Edgewell
Grooming Lounge
Braun GmbH
Dollar Shave Club
Raz*War
Custom Shave
ShaveMOB
How did Gillette enter India?
Gillette was launched in February 1993 with the launch of Gillette Shaving Products in India.
What was the firstly launched product of Gillette in India?
Gillette launched its first shaving product in India – Gillette Presto Readyshaver.
A brand ambassador is someone who is a true representative of brands, and someone who is willing to represent the company at specific events, perform product demonstrations or even give away sample products. This is why top brands usually choose the topmost celebrities or pop icons to be their brand ambassador. One such popular pop singer who has been the face of many brands is Selena Gomez.
Selena Gomez is one of the top pop singers and actresses in America. Selena started her career as a child actress in a show called Barney & Friends in 2002, she then rose to fame in the Disney show known as Wizards of Waverly Place in 2007. She is known for her performances in movies such as Another Cinderella Story, Ramona and Beezus, Monte Carlo, Spring Breakers, Getaway, The Fundamentals of Caring, The Dead Don’t Die, A Rainy Day in New York, etc.
Selena Gomez has also given her voice to a character in The Hotel Transylvania Film Franchise. She has also produced a popular Netflix teen drama series called 13 Reasons Why and The Living Undocumented. When it comes to her music career, the singer has released three consecutively successful albums, Selena Gomez & The Scene: Kiss & Tell, A Year Without Rain and When The Sun Goes Down with her former band.
She then went on to release three more albums as a solo artist which are Stars Dance, Revival, Rare. According to Billboard, Selena has so far sold over seven million albums and 22 million singles worldwide, while most of her albums were debuted in the Billboard 200. At one point, she was also the most followed person on Instagram and is still the top ten most-followed people on Social media.
Selena Gomez is also a successful businesswoman and has started many ventures a clothing line, handbag & fragrance line, including a production company named July Moonhead Productions. Her latest business venture is her makeup line called Rare Beauty, which has already made waves in the beauty industry. Selena Gоmеz hаѕ so far won over 85 аwаrdѕ and hаѕ bееn nоmіnаtеd more than 142 tіmеѕ.
Besides her career, Selena has worked with many charitable organizations and was also appointed as a UNICEF ambassador at the young age of 17. The singer net worth is estimated to be over $80 million and is known to charge over $550,000 per endorsement post on Instagram. Some of the brands endorsed by Selena are Adidas, Pantene, Coca-Cola, Coach, Rare Beauty and recently Puma.
Adidas is one of the largest sporting goods companies in the world that offers its products through three main brands which Adidas, TaylorMade and Reebok (Sold to Authentic Brands Group in 2021). Adidas so far operates in over 170 subsidiaries across Europe, the US and Asia, each focusing on different market segment based on the country. The company was initially founded by Adolf Dassler in 1949. Adidas had record-breaking sales of over €21.915 billion in 2018. The top competitors of Adidas are Nike and Puma.
Adidas signed Selena Gomez as its global brand ambassador for the NEO label in 2015. She was also signed as the style icon and guest designer for a period of three years. Selena helped design and develop ranges for each season, beginning with fall/winter in 2013. She also appeared in many ad campaigns for the brand she can be seen running through the city of Los Angeles, while painting the town neon green.
Pantene
Pantene is one of the world’s best-selling haircare brands and a major subsidiary of Procter and Gamble. The company is known for its huge range of shampoo, conditioner and styling products that are sold in around 100 countries. The company was first started by Hoffmann La Roche in 1945, but after more than 60 years of development and testing over 1000 formulations, the company’s been successful in its pursuit towards giving women worldwide healthier, more nourished hair. The company is known to generate more than $5 billion worldwide sales in 2020.
The company reportedly paid over $3 million to sign Selena Gomez as its brand ambassador in 2015. The singer was a part of the “Strong is Beautiful” campaign which was also featured in the Cosmopolitan magazine multiple channels. The campaign was successful in that the article alone reached over 2.6 million people on social media. The singer appeared in many ad commercials showcasing the benefits of the Pantene shampoo.
Coach is one of the top design house of modern luxury accessories and other lifestyle collections. This American luxury design house was founded in 1941 is known for its handbags, luggage, accessories, and ready-to-wear clothes. The company has its headquarters in Manhattan, New York and is a major subsidiary of Tapestry, Inc. Coach has over the years built a strong presence in the U.S., as it currently has more than 1,000 Coach Stores in North America alone.
The company signed Selena Gomez with an unbelievable $10 million deal in 2016. At that time, the company was in the process of a three-year rebranding effort which included updating their look to attract a younger audience. Since Selena was at that time one of the most-followed people on social media, it was a perfect match for the company. Selena helped promote the brand by appearing on ad campaigns of Coach and this helped resurrected the brand and increased its sales.
Puma
Puma is a multibillion-dollar that is known for manufacturing high-quality fashion footwear, apparel and accessories. The company was founded by Rudolph Dassler after rivalry with his brother Adolf Dassler in 1924 in Germany. The company has its headquarters based in Herzogenaurach, Germany and is currently the third-largest sportswear manufacturer in the world. As of 2017, the company has over 13,000 employees worldwide and distributes its products in over 120 countries.
The company signed Selena Gomez as the brand ambassador for its footwear collection called Phenom in 2017. According to the brand, Selena is a perfect partner for Puma because she is not afraid of the challenges our world can offer; she fights and perseveres, which is exactly what the company stands for.
The singer received a whopping $30 million for a two endorsement deal with the company. She also collaborated with the company to create the Puma X Selena collection and was featured in its ad campaigns. In an interview, the singer revealed that according to her, Puma has changed the game when it comes to the mix up of athletic wear and fashion and is already coming up with cool projects in the future.
Rare Beauty
Rare Beauty is a cosmetics brand that was founded by Selena Gomez in 2020. The company aims in breaking down unrealistic standards of perfection with its makeup collection. The collection includes products for eyes, lips and skin which includes an impressive 48 shades of foundation, which is not seen in other brands. Another unique fact about Rare Beauty is that it is planning to raise over $100 million over the coarse of 10 years to help spread the word on mental health services.
Selena Gomez is one of the top ten most-followed people on social media platforms as she has over 24 million followers on Instagram and 64.9 million. She is also an experienced businesswoman as she has launched clothing, fragrance and cosmetics lines that were well known in their communities. Besides being a well-established singer and actor, she is also a humanitarian and a UN ambassador. Selena inspires many people around the world, and this is why she has collaborated and sometimes been the face of many major fashion brands.
Frequently Asked Questions
Who is Selena Gomez?
Selena Gomez is one of the most popular singers and actors in America.
What is the net worth of Selena Gomez?
The singer net worth is estimated to be over $80 million in 2021.
What are brands endorsed by Selena Gomez?
The brands endorsed by Selena Gomez are Adidas, Pantene, Coach, Puma and Rare Beauty.
How much does Selena Gomez charge for brand endorsements?
Selena Gomez is known to charge over $550,000 per endorsement post on Instagram.
We have seen our parents use Tide to wash our dirty clothes. But, can you imagine Astronauts using Tide to wash their clothes? I know you may find this question stupid. But, this thing has turned into reality.
Tide and NASA have tied up to make a fully degradable detergent that will help Astronauts wash their clothes in space without water. Astronauts don’t have to worry about their clothes and can focus on other important things. Sounds exciting right? Keep reading this article to know more about this interesting project.
You may think that fully degradable detergent that will help washing clothes without water may not be very useful. But, you are wrong. Astronauts in space cannot wash their clothes as it would require a lot of water.
Other major challenges with the laundry system in space are compatibility with NASA life support systems and the risk that the ingredients of the detergent will cause harm to the Astronauts.
As they cannot do laundry Astronauts wear the clothes again and again. Once the clothes get stinky they are ejected with other waste to burn up in the atmosphere or sent back to Earth as trash.
Astronauts need to exercise for two hours every day. As you can imagine after doing so much exercise their clothes will get dirty easily. Due to this, they need to carry a lot of clothes while going to space. An Astronaut requires up to 68 kgs of clothes in space each year. The cargo is used to carry or store dirty clothes. The detergent will help the Astronauts save that precious cargo weight and use it for some other life-supporting gear.
How Tide Detergent will be Extremely Beneficial for Three Years Mars Mission
Most Importantly, this detergent would be extremely beneficial for a three-year Mars mission. They don’t need to carry tons of clothes with them during this long journey. Do you know Astronauts need to turn dirty laundry water into drinking water? This is because ISS has closed-loop water systems.
This means that Astronaut wastewater like sweat, urine, and moisture from their breath is captured. Then all the impurities are filtered out to turn it into water. Since the detergent will not use any water, the filtration process will not occur. Now, Astronauts don’t need to worry about filtering the dirty laundry water. NASA and Tide Detergent aim to turn this laundry water into drinking water.
How the Tide Detergent will Help to Solve Problems on Earth as well
Apart from saving the cargo storage of Astronauts if the detergent is successfully made it will have many benefits on earth as well. Most of the detergents contain ingredients that can pollute the watershed after we throw out dirty water there.
Due to this Detergent, we won’t use a lot of water. This will help us to keep Oceans, Rivers clean. A quarter of the world’s population doesn’t have enough water. The Detergent would help us to save a lot of water.
The deal with Tide and NASA is estimated to be $111,000. Tide scientists are using Machine Learning Technology and existing data to find out what things will work and what will not in space.
Detergent has not been made yet and currently, scientists are working on it. In December, as an experiment both the companies will send the detergent to the space station.
Onboard a 2022 cargo launch to the space station, “Mission PGTide” (P&G Telescience Investigation of Detergent Experiments), teams will test the stability of cleaning ingredients under microgravity conditions and exposure to the radiation levels experienced in space in partnership with the ISS U.S. National Laboratory and SEOPS.
In addition, the stain removal ingredients and performance will be tested on board the ISS through experiments with Tide To Go Wipes and Tide To Go Pens. The Astronauts will see the product’s reaction to weightlessness. In May Astronauts will receive the Stain removal pens and wipe for testing purposes.
Tide To Go Wipes and Tide To Go Pens
”Through private-sector utilization of the space station, companies like P&G can conduct investigations in ways not possible on Earth to develop new consumer products, enhance existing products, and better understand processes that further business models both on the ground and in low Earth orbit. We look forward to this first investigation of Tide in Space and hope that many more will soon follow.”, said Dr. Michael Roberts, Acting Chief Scientist for the ISS National Lab.
P&G is developing a washer-dryer combo as well. This will use less water and detergent and would work on both the Moon and Mars. On Earth, this machine will help the people living in arid regions.
Conclusion
We can all hope that the detergent and other stain removal products work and don’t disappoint the Astronauts. As told before Detergent is not yet made. If Tide and NASA successfully make these products then this would be a revolutionary thing for both the Astronauts and for the people on Earth.
We will only wait till December and May. If products are working then they will be very useful in the upcoming three-year Mars mission and for all future missions.
FAQ
Why did Tide and NASA have tied up?
Tide and NASA have tied up to make a fully degradable detergent that will help Astronauts wash their clothes in space without water.
Has Tide made the Degradable Detergent?
Detergent has not been made yet and currently, scientists are working on it.
When will the testing of Detergent and other Stain removal products be done?
In December, as an experiment both the companies will send the detergent to the space station. In May Astronauts will receive the Stain removal pens and wipe for testing purposes.
Why is Tide making a Detergent for Astronauts?
Astronauts in space cannot wash their clothes as it would require a lot of water. So, the Astronauts wear the clothes again and again. Once the clothes get stinky they are ejected with other waste to burn up in the atmosphere or sent back to Earth as trash. The Detergent would help Astronauts wash their clothes without water.
What is the estimation of the deal between Tide and NASA?
The deal with Tide and NASA is estimated to be around $111,000.
The Olympic Games are known as the foremost athletic competition in the world. Over the years, The Olympics have allowed athletes to show off their strength and skills. With more than 200 countries participating the multisport event will bring people together with a competitive spirit. This universal sports event takes place every four years, alternating every two years with the Summer and Winter Olympic Games.
Since the modern Olympics from 1896, two countries are chosen to host the Summer and Winter games through bidding. Hosting the Olympics is a big thing for every country as they receive worldwide attention from the presentation period until the sports event gets over. This time around Tokyo, Japan was given the privilege to be the host for the XXXII Summer Olympiad in 2020.
However, because of the Covid 19 Pandemic across the world, the Tokyo 2020 Olympics was postponed to be held from 23rd July to 8th August 2021. Japan is said to have spent an estimated $26 billion to host the 2020 Summer Olympics, this includes an additional $2.7 billion that the country spent on the losses due to the postponement.
A total of 11,500 athletes from 205 countries are expected to be competing, with the attendance of 79,000 overseas officials, journalists, and support staff for the 2020 Summer Olympics. The games will consist of 339 events in 33 different sports, which will be held in 42 venues across Japan. Four new sports are Karate, sports climbing, surfing, and skateboarding will be making their debuts at the 2020 Tokyo Olympics.
While games like Baseball and softball are part of the Olympics again for the first time since 2008. The tickets for the Olympics Opening Ceremony are estimated to cost between the range of $112 and $2,808, with over 4.5 million tickets being sold to Japanese residents. The Tokyo 2020 Olympics is also said to be the most sustainable Olympics as it has made many attempts to promote the recycling of waste.
For example, over 5000 medals were made of recycled mobile phones, while the podiums for the games were made from recycle plastic recovered from the oceans. The IOC (International Olympic Committee) is thought to make over 70% of its money from broadcasting rights and over 18% from sponsorship.
The IOC and the Olympics are funded by 4 main tiers of sponsors, which are the Worldwide Olympic Partners, Tokyo 2020 Olympic Gold Partners, Tokyo 2020 Olympic Official Partners, and Tokyo 2020 Olympic Official Supporters. Besides that, every participating country has its own sponsors and athletes also sign separate deals for themselves.
There are 14 Worldwide Olympic Partners that are locked into multi-year contracts, while the other lower-level sponsors are usually companies based in the host country which is Japan this time. Being a sponsor to the Olympics brings about a huge advantage in terms of marketing for these big companies.
The 14 main worldwide partners of Olympics (Coca-Cola, Airbnb, Alibaba, Atos, Bridgestone, Dow, GE, Intel, Omega, Panasonic, Procter and Gamble, Visa, Samsung, and Toyota) get their entire product categories to themselves. These companies usually take their products and staff to the Olympics and also launch massive multimedia marketing campaigns using the famous Olympic logo.
Depending on which of the four tiers the companies are in sponsoring in they will be allowed to use Tokyo 2020’s Olympic and Paralympic designations and imagery, including emblems, mascots, and slogans. According to media sources, The IOC had arranged over $2 billion from global sponsors for this quadrennium (four-year package for partnering), with the addition of $3.3 billion or so from the nearly 70 Japanese domestic sponsors.
Worldwide Olympic Partners
Coca- Cola
Coca-cola is a leading beverage company that manufactures carbonated soft drink that is sold in more than 200 countries and territories. According to Interbrand’s study on the “best global brand”, Coca-cola was ranked sixth most valuable brand in 2020. The beverage giant is known to sell over 1.8 billion company beverage servings each day.
Coca-Cola was the first commercial sponsor of the Olympic Games back in 1929 and has since then been an Olympic sponsor. The company has been the longest-standing partner of the Olympics and has sponsored every edition of the Olympic Games.
One of the most popular Coca-Cola x Olympic ad campaigns was in the Summer Olympics in Rio in 2016, where the company reached 500 million social media impressions for its #ThatsGold campaign.
Airbnb
Airbnb as in “Air Bed and Breakfast”, is an American company that provides an online marketplace for lodging, homestays for vacation rentals, and other tourism activities.Airbnb has its headquarters in San Francisco, California, and is a platform that lets property owners rent out their spaces to travelers looking for a place to stay.
The company was started in 2007 and has since then grown to 4 million hosts who have travelers in their homes. The company first partnered with the Olympics in 2019 and has since then allocated over 440 million of the overall sponsorship to direct support for athletes. The Airbnb partnership with the IOC and the International Paralympic Committee (IPC) is said to last for nine years which will include five Olympic and Paralympics.
Alibaba
Alibaba is a Chinese multinational conglomerate that specializes in the industries such as e-commerce, internet, retail, and technology. The company provides services like electronic payment, shopping search engines is acclaimed for its cloud computing services, and is the fifth largest AI Company. According to Forbes, Alibaba is among the ten most valuable corporations and the 31st largest company in the world in 2020.
Alibaba became an Olympics Worldwide partner in 2017 and has since then helped the IOC in transforming the Olympic Games for the digital era. The company has so far, come up with a suite of Cloud-based and AI-powered solutions that have made the digital transformation for the Olympic Games in a way that benefits fans, spectators, athletes, venues, and organizers.
Atos is a global leader in Information Technology services and consulting with headquarters in Bezons, France. The company has an annual revenue of around $12 billion with over 110,000 employees in 73 countries worldwide. Atos specializes in sectors such as transactional services, unified communications, cloud, High-Performance Computing, and Digital Workplace, big data, and cybersecurity services.
Atos has been a part of the Olympic movement since 1989 and became its worldwide partner in 2001 and has since then supported every Olympic Games.
As the IT partner of the games, the role of the company is to ensure the Olympic Games are fully connected, secure, and digitally enabled. Over the years, Atos has continuously used its cloud-based platform in order to increase efficiency, reduce costs, and most importantly minimize the environmental footprint of the Olympics and Paralympics.
Bridgestone
Bridgestone is the world’s largest tyres and rubber manufacturer with its headquarters in Tokyo, Japan. The company has over 144, 000 employees around the world and is available in 150 plus countries. Besides tyres, Bridgestone is also known to be an industry leader in a broad range of industrial products, building products and sporting goods.
As of 2018, the company has 181 production facilities in 24 countries. Bridgestone has been a worldwide partner to the Olympics in 2014, since then the company has provided its leading products and services such as tyres, automotive vehicle services, self-propelled bicycles, among others in support of the athletes and staging of the Olympic Games.
Dow
Dow is the third largest chemical producer in the world, with its headquarters in Michigan, US. The company operates in 113 manufacturing sites in 31 countries and has over 37,000 around the world. Dow specializes in producing Chemicals, raw materials, and compounds used across selected industries. The company became an Olympics worldwide partner in 2010.
The company has played an important part in improving the sustainability of the Olympic Games so far. The successful carbon mitigation programs implemented by the company and the Organizing Committees of the Olympic Winter Games Sochi in 2014 and the Olympic Games Rio in 2016, helped in mitigating harmful emissions and balancing the IOC’s footprint to create a positive carbon legacy worldwide.
GE or General Electric Company is an American conglomerate that is dedicated to innovating in the sectors of energy, health, transportation, aviation, power, renewable energy, digital industry, locomotives, finance, venture capital, and infrastructure. The company has its headquarters in New York, Boston and operates in over 100 countries with over 300,000 employees worldwide.
GE became an official Olympic worldwide partner in 2005. The company is known to closely work with the host countries for organizing committees that provide infrastructure solutions for Olympic venues including power, lighting, water treatment, and transportation. GE also supplies the host cities with diagnostic equipment and healthcare technology solutions that will help doctors treat athletes during the games.
Intel
Intel is another global leader in manufacturing essential products and technologies such as motherboard chipsets, integrated circuits, flash memory, graphics chips, embedded processors, among others. The company has its headquarters in Santa Clara, California, and has over 106,000 employees across its 600 facilities present in 63 countries.
Intel became the Olympics worldwide partner in 2017 and has since then played a vital role in advancing the Olympic Games experience for fans around the world with its innovative technology. The company has helped the games in the categories of 5G technology platforms, VR, 3D and AI platforms, sports performance platforms, drones, processors, and more.
Omega
Omega is a Swiss luxury watchmaker which has its headquarters in Bienne, Switzerland. Omega is a subsidiary of the Swiss Swatch Group. The company is known for its high precision and standard of precision and has a tradition of excellence in watchmaking.
This is why the company is the official timekeeper of the Olympic Games since 1932. The company is the worldwide Olympic partner up till the 2032 Olympic Games. Since 1932, Omega has served as the Official Timekeeper of the Olympic Games on 28 occasions.
Panasonic
Panasonic is a leading electronics company that has its headquarters in Osaka, Japan. The company offers a wide variety of services in categories of Audio, Television, Video equipment, including Car Navigation, and Multimedia Products. It manufactures products like rechargeable batteries, automotive and avionics systems, and industrial systems.
Panasonic has been a worldwide partner of Olympic since 1987. The company has so far provided the games with state-of-the-art digital audio and video equipment like a flat-screen TV, digital video camera, DVD recorder, and professional audio/video equipment. The company has been able to deliver the sights and sounds of the Olympics from the field to the spectators through its large on-site video screens and professional audio systems.
Procter & Gamble
Procter & Gamble also known as P&G is a multinational consumer goods company that has its headquarters based in Cincinnati, Ohio. The company offers a variety of different products such as personal health/consumer health, personal care, and hygiene products, beauty products, Grooming, Baby and family care products among others.
P&G has over 135,000 employees and is available in over 80 countries. Procter & Gamble has become a worldwide partner of Olympic in 2010, since then the company has helped the Olympics in the category of personal care and household products.
Samsung
Samsung is a Korean conglomerate with its headquarters in Samsung Town, Seoul. As of 2020, the company is known to have the 8th highest global brand value. It also is currently a leader in the industries of food processing, textiles, insurance, securities, and retail. Samsung is one of the top smartphone producers in the world. In 2016, the company shipped more than 306 million units of electronic gadgets worldwide.
The company has been a sponsor for the Olympics since the 1988 Seoul Olympics. Samsung has since then a meaningful connection through innovative technologies. For the last 30 years, Samsung has helped evolve the games in the categories of wireless communications equipment and computing equipment category.
Toyota
Toyota is one of the largest automobile manufacturers and had sold over 10 million vehicles in over170 countries. According to Forbes, Toyota is the 10th largest company in the world in terms of its gross revenue in 2019. The company has its headquarters in Aichi, Japan, and is known to have over 370,000 employees worldwide.
Toyota is the first-ever mobility worldwide partner for the Olympics in 2015. The company has helped the games in the sector of vehicles, mobility support robots, and mobility services. It also helps IOC in coming up with sustainable options for efficient mobility, intelligent transport systems, traffic systems, and vehicle-to-vehicle communications systems in host cities during the Olympics.
Visa
Visa is a world leader in digital payment and multinational financial service corporation that has its headquarters in Foster City, California. The company provides financial services like electronic fund transfer through credit cards, debit cards, and prepaid cards. Visa is one of the world’s most valuable companies as it provides payments for more than 3.5 billion cardholders in over 200 countries worldwide.
Visa is a worldwide partner of the Olympics since 1986. The company has helped the games by enhancing the payment experience for fans and athletes present at the Olympic venues. The company has the exclusive category of payment services, transaction security, and prepaid cards. Visa has continuously provided the company with the most technologically advanced payment systems available including new payment options.
Asahi group holdings are one of the top Japanese companies that manufacture beer, spirits, soft drinks, and food. The company has its headquarters in Sumida, Tokyo, and has 37% of the market share making it the fourth largest beer brewer in Japan. Asahi has been the gold partner of the Olympics since 2009 as it supported the Japanese Olympic team and athletes aiming to qualify for the games.
Asics
Asics is a Japanese conglomerate that manufactures sports equipment for various different sports. The company is known for its running shoes that have been ranked high among the top performance footwear in the market. Asics will be supporting Tokyo 2020 Olympics by sponsoring sportswear for the Japan Olympic and Paralympic Team and making uniforms for the staff and volunteers.
Canon
Canon is one of the top manufacturers of cameras in the world, with its headquarters in Tokyo, Japan. The company also makes optical, imaging, and industrial products, such as lenses, medical equipment, scanners, printers, etc. The company will be providing services to the Tokyo 2020 Olympic Games with world-class services to sports journalists and photographers from all over the world for the sports event.
Eneos
Eneos Corporation also known as the Nippon Oil and Energy Corporation is a Japanese petroleum company. The company is the largest oil company in Japan and has recently been expanding its operations in other western countries. The company will support the Tokyo 2020 Olympics by supplying essential energy sources such as petroleum, gas, hydrogen, and electricity.
Tokio Marine & Nichido Fire Insurance
Commonly known as the Tokio Marine Nichido, the company is a property insurance subsidiary of Tokio Marine Holdings. With headquarters in Tokyo, Japan, it is also known to be thelargest non-mutual private insurance group in the country. The company will support the Tokyo 2020 Olympics by providing insurance, risk management, and offering insurance in their time of need.
Nissay is also known as Nippon Life Insurance is the largest Japanese life insurance company in terms of revenue. The company is said to be working together with the IOC and other stakeholders to utilize our national network to foster the movement throughout Japan especially during the Olympics.
NEC
NEC Corporation is one of the top IT and Electronic companies in Japan. With its headquarters in Tokyo, Japan, its IT and network solutions consists of Cloud computing, AI, IoT platform, and software. The company will be supporting the Tokyo 2020 Olympics with state-of-the-art public safety products and network products.
NTT
The Nippon Telegraph and Telephone Corporation is known as NTT is known to be ranked 55th in the Fortune Global 500. With headquarters in Tokyo, Japan, the company is the fourth-largest telecommunications company in the world according to its gross revenue. NTT has taken up the responsibility to provide information and communications technologies for the Tokyo 2020 Olympics.
Nomura
Nomura is a leading financial holding company in Japan. The company offers services of broker-dealer, banking, investment, financing, and other services to its customers. Nomura Holdings will support the Olympic and Paralympic Games Tokyo 2020 as the Gold Partner in the category of security.
Fujitsu is another IT and communications technology that has its headquarters in Tokyo, Japan. The company is the world’s fourth-largest IT service provider and has 132,138 plus employees in more than 180 countries. During the Tokyo 2020 Olympics, the company will help in connecting various ICT technologies and bringing about a safe, sound, and reliable sports event.
Mizuho
Mizuho is a Tokyo-based banking and holding company. Mizuho’s combined holdings are known to form the third-largest financial service group in Japan. The company has taken up many initiatives to promote innovation in the financial sector and to revitalize the Japanese economy so that the country is ready to welcome people for the Tokyo 2020 Olympics.
SMBC
SMBC or Sumitomo Mitsui Banking Corporation Group is another Japanese banking and financial services company that will be sponsoring the Tokyo 2020 Olympics. The group operates in the sectors like retail, corporate, and investment banking segments worldwide.
Mitsui Fudosan
Mitsui Fudosan is a leading real estate developer in Japan and one of the subsidiaries of the Mitsui Group. Commenting on sponsoring the Olympics the coming said that, it will show the world the charms of Japan, by developing attractive cities fit to welcome people from around the world, as part of the Tokyo 2020 Olympics.
Meiji
Meiji Holdings Company is a Japanese holding company, which is currently the fourth largest confectionery company in the world. The company has supported athletes in many ways since 1964 when they first offered products to Olympic athletes.
Lixil
Lixil Group Corporation is one of the top manufacturers of building materials and housing equipment, The company will support Tokyo 2020 Olympics in the category of Building Components and Bathroom and Kitchen Fixtures which will be useful especially for the Olympic village.
Ajinomoto is a leader of a global company that specializes in the business of food and amino acids. The company produces seasonings, cooking oils, frozen foods, beverages, sweeteners including pharmaceuticals. The company is available in 36 countries and has over 34,504 employees around the world.
Earth Corporation
Earth Corporation was founded in 1892 and is a pioneer in the field of household insecticides in Japan. The company manufacturer’s pharmaceuticals and produces quasi-drugs, medical tools, and more. The company is also into importing and exporting services.
EF Education First
EF Education First was founded in 1965 as a global educational institute offering groundbreaking educational programs. Ef is one of the well-known international education companies that offer language learning, cultural exchange, and academic programs around the world. The company provides cultural and language learning programs in over 116 countries with over 52,000 employees worldwide.
Airweave
Airweave is a total sleep solution company that is sponsoring the Tokyo 2020 Olympics with special portable products customized for Olympic athletes. The company is known for its wide range of products such as bed frames, mattresses, pillows and cushions, comforters, bed linens, covers, pillowcases, and sheets. Airweave is looking forwards to delivering the most comfortable sleeping environment for competing athletes at the games.
Kikkoman
Kikkoman is a world leader in manufacturing soy sauce, it began its operation in 17 and currently produces over 400 million liters of soy sauce every year. The company is available in over 100 countries and also makes food seasoning and flavoring, mirin, shōchū, and sake, juice, and other beverages including pharmaceuticals.
KNT CT is an integrated travel company group that has contributed to the organization of numerous sports events that have taken place in Japan. KNT-CT will be supporting the Tokyo 2020 Olympics in the category of Travel agency services and national trip hospitality services. It will also be plan spectators’ tours that will bring the excitement of the Olympics to as many domestic customers.
JTB
JTB Corporation is another Tokyo-based travel agency that will be sponsoring the Tokyo 220 Olympics. The company is known to be one of the largest travel agencies in the world as it specializes in the tourism sector.
Cisco Systems GK
Cisco Systems GK is a Japanese subsidiary of the Cisco system which is a world leader in IT. The company was founded in 1992 and is now sponsoring the Tokyo 2020 Olympics in the sector of Network equipment.
Secom
Secom is one of the top security companies in Japan and a pioneer in the industry. Secom has a history of being involved in many national programs, large-scale projects, and the provision of security services at major facilities and has extensive expertise and experience in implementing security systems. The company will provide security and other services at the Olympic Village for the Tokyo 2020 Olympics.
ANA
ANA also known as All Nippon Airways is the largest airline in Japan in terms of its revenue and passengers. The company operates in both domestic and international destinations with more than 20,000 employees and 2.07 million passengers in 2010. The company will support the Tokyo 2020 Olympics in the category of Passenger Air Transportation Services.
Alsok was founded in 1965 and has operations in security for homes and buildings, and security for the secure transportation of physical cash for financial institutions. Alsok will be supporting the Tokyo 2020 Olympics with security and helping the athletes during the game.
DNP
DNP is also known as Dai Nippon Printing Co was established in 1876. It is a Japanese company known for its products and services in printing and information technology. The group has over the years expanded its business from magazines and books to the fields of packaging. The company will support the Tokyo 2020 Olympics in the category of Printing Services and will help the games with Games tickets, accreditation cards, and various communication materials.
Daiwa House
Daiwa House Industry is Japan’s largest homebuilder that specializes in prefabricated houses. The company has so far built factories, shopping centers, health care facilities, the management and operation of resort hotels, golf courses, and fitness clubs. It is also a well-known operator of freight logistics centers with more than 250 logistic companies.
Tokyo Gas
Tokyo Gas is the largest natural gas utility in Japan. The company has a history of more than 130 years and has so far constructed a network consisting of 60,000 km of pipelines that links more than 11 million customers in Tokyo. It is also the primary provider of natural gas in the main cities of Japan.
Tokyo Metro
Tokyo Metro is known to have an average daily ridership of 7.07 million passengers. It operates nine subway lines covering 195.1 km in central Tokyo seven of which offer through-services with lines operated by other railway companies. Tokyo Metro will support the Tokyo 2020 Olympics in the category of Passenger Rail Transportation Services.
Toto is a Japanese company that manufactures plumbing products, including ceramic sanitary ware, fittings for water faucets, bathtubs, and washbasins. The company is currently available in 18 countries and is known for its innovations in washrooms and toilets. The company will sponsor the Tokyo 2020 in the category of Bathroom and Kitchen Fixtures.
Tobu Top Tours
Tobu Top Tours Corporation is a Japanese travel agency with over 100 branches in japan and offices in London, Paris, New York, San Francisco, Los Angeles, Hawaii, Guam, Sydney, Gold Coast (Australia), Bangkok, Hong Kong, Shanghai, Beijing, and Singapore. The company will support the Tokyo 2020 Olympics in the category of travel and tourism.
Narita International Airport and Japan Airport Terminal Haneda
Narita International Airport is the secondary international airport in Japan, it is also the closest airport to cities like Narita, Kazaki, and Tomisato. The Haneda Airport is one of the two primary airports and the primary base of Japanese airlines like Japan Airlines, All Nippon Airways, Air Do, Skymark Airlines, Solaseed Air, and StarFlyer. Haneda was rated to be the 2nd Best Airport, World’s Cleanest, and Best Domestic Airport in the world by Skytrax.
Japan Post
Japan Post is among the top post, logistics, and Courier companies in Japan. It has its headquarters in Tokyo and is a subsidiary of Japan Post Holdings group.
Japan Airlines
Japan Airlines is the topmost Japanese airline with its headquarters in Tokyo, Japan. It operates in international and domestic passenger and cargo services to 220 destinations in 35 countries worldwide. The group is known to have a fleet of 279 aircraft.
Hisamitsu has been in the pharmaceutical industry since 1847 and is currently the leading pharmaceutical company in Japan. The company produces markets prescription, OTC products, and external pain-relieving products.
Mitsubishi Electric Corporation
Mitsubishi is a leading and pioneer electronics company with its headquarters in Tokyo, Japan. The company manufactures a wide variety of products such as include elevators and escalators, home appliances, automation systems for factories, train systems, electric motors, pumps, semiconductors, and satellites. It is the subsidiary of Mitsubishi which is a Major FMCG company.
Yamato
Yamato is one of the oldest transport companies in Japan with over 100 years of experience in the field. The company has over 4000 delivery points, 40,000 delivery vehicles, and 160,000 employees around the country. Yamato handles more than 1.6 billion packages every year.
Recruit
Recruit is a Japanese HR company that owns a search engine called Indeed. In 2016, the company had an overall sales of $17 billion with international sales contributing over 40% of the total revenue.
Manichi Shimbun and Asahi Shimbun
Mainichi Shimbun and Asahi Shimbun are two of the main national newspapers in Japan. Both the papers publish paperbacks, books, and other magazines, including weekly news magazines.
Aoki is a Japanese construction company that has constructed many buildings and hotels in Japan, Hong Kong, and Taiwan. The company will be sponsoring the Tokyo 2020 Olympics in the category of business and formal wear.
Aggreko
Aggreko is a world-leading provider of modular, mobile power, and heating and cooling. The company has a history of providing temporary electricity generators for global sporting events taking place in Japan. The company will also help the Tokyo 2020 Olympics in reducing greenhouse gas emissions and contribute to a sustainable society.
ECC
ECC is a company that provides educational activities since 1962. It also provides language training services and so will be the sponsor for the Tokyo 2020 Olympics in the category of Offline Language Training Services.
EY Japan
EY Japan is a leading multidisciplinary professional services organization that aims on building a better working world for its clients and communities. The company will sponsor the Tokyo 2020 Olympics in the category of Professional Services which will include Audit, finance, tax and project management, and management consulting.
Google
Google Japan GK has sponsored the Tokyo 2020 Olympics in the category of Internet-based information and navigation services. Google is a multinational tech conglomerate that provides internet-related services and products. Yoshiro Mori the president of the Tokyo 2020 Olympics said that they are delighted to welcome Google, a company that provides various services including internet search, online maps, and language translation, as an official supporter.
Tanaka is a world leader in manufacturing bonding wire and catalysts for PEM fuel cells. The company was founded in 1885 and is a subsidiary of Tanaka Kikinzoku Group.
Shimiza Corporation
Shimiza Corporation is a Japanese firm that specializes in architecture, civil engineering, and general contracting. The company is known to have annual sales of $15 billion and is also called the top 5 contractors in Japan and among the top 20 worldwide.
Tobu Tower Skytree
The Tobu Tower Skytree is the company that operates the Tokyo Skytree, which is a popular tourist destination and the world’s tallest freestanding tower, construction of which made full use of Japan’s most advanced building technologies. The tourist destination is located in Tokyo and many international and domestic tourists visit for the panorama of the city.
Technogym
Technogym is a Japanese company that manufactures and sells equipment and digital technologies for fitness, sport, and health. The company will sponsor the Tokyo 2020 Olympics in the category of Fitness Equipment. It will provide the games with numerous fitness and sports equipment for the athletes to practice.
Park24
Park24 is a Japanese multination corporation that operates 24-hour automated parking garages, monthly parking lots, and parking lot administration. It currently operates and manages more than 17,000 parking facilities in the country. The company is will sponsor the Tokyo 2020 Olympics in the category Parking Lot Services.
Pasona is a Japanese company that specializes in staffing services such as temporary staffing, recruiting, outplacement, and even outsourcing. The company has its headquarters in Tokyo and is the second-largest staffing company in Japan.
Marudai Food
Marudai Food is a Japanese food company that is known for manufacturing meat products and processed food product. The company will be providing the Tokyo 2020 Olympic with quality products such as Ham, Sausage, Bacon, Fish sausage, Kamaboko, Roasted pork, Sparerib, etc.
Yahoo! Japan Corporation
Yahoo! Japan Corporation is a Japanese internet company that was formed through a joint venture between the Japanese company Softbank and the American internet company Yahoo! The company’s web portal is the most visited website in Japan, and its internet services are mostly dominant in Japan. In 2021, the company was merged with Line Corporation.
Sankei Shimbun and Hokkaido Shimbun
Both Sankei Shimbun and Hokkaido Shimbun are among the top daily newspaper in Japan. Sankei Shinbun is the sixth-highest circulated newspaper in the country, while Hokkaido Shimbun is only circulated in the Hokkaido district.
NBC also called the National Broadcasting company is an American English language broadcast television and radio network that is owned by Comcast. The company has its headquarters in Rockefella Plaza, New York City, has 200 affiliations, and has 13 owned and operated stations throughout the country.
Nike
Nike is a leader and the world’s largest supplier of athletic shoes and apparel. Besides footwear and apparel, the company also makes and markets equipment and accessories. In 2020, the company’s overall revenue was estimated to be $29.6 billion. Nike is also ranked 89th in the fortune 500 lists of American companies in terms of gross revenue.
Hershey Company
Hershey is one of the largest chocolate manufacturers in the world with its headquarters in Hershey, Pennsylvania. The company is known for its baked goods like cookies and cakes and beverages like flavored milkshakes.
Ralph Lauren
Ralph Lauren is a popular fashion house that is known for its mid-range and luxury clothing. Besides clothing, the company also makes apparel, home, accessories, and fragrances. The company was first started by the fashion designer Ralph Lauren in 1967 and currently has its headquarters in New York City.
Mobile Premier League popularly known as MPL is India’s most popular & largest esports and mobile gaming platform. The company has so far made over 50 plus games which are available on both Apple and Android. It currently has more than 60 million users in India.
Herbalife Nutrition
Herbalife Nutrition is an upcoming company that manufactures and sells dietary supplements. The company has its headquarters in Los Angeles, California, and has over 8,900 employees worldwide. Herbalife Nutrition operates in over 94 countries and has more than 4.5 million distributors and members across the world.
JSW Group
JSW Group is a Mumbai-based multinational conglomerate that has a footprint in the industries of steel, energy, minerals, ports, infrastructure, and cement. The company is a subsidiary of OP Jindal Group and is in countries like India, America, South America, and Africa.
Adani Group
Adani Group is an Ahmedabad-based multinational conglomerate that was founded by Gautam Adani in 1988. The group has numerous businesses in the industries such as port management, electric power generation, renewable energy, mining, airport operations, natural gas, food processing, and infrastructure. The company is known to have annual revenue of $13 billion and is present in over 50 countries.
Speedo is a leading manufacturer of swimwear and swim-related accessories. The company has its headquarters in Nottingham, England. The company products used to be manufactured across Australia but not anymore. The company was brought by the Pentland Group for $170 million in 2020.
GoDaddy
GoDaddy is one of the best internet domain registrar and hosting company. The company has its headquarters based in Tempe, Arizona, and is currently also known for its advertising on TV and newspapers. As of 2020, GoDaddy has over 20 million customers and more than 7000 employees around the world.
Cadbury Australia
Cadbury is the second-largest confectionery brand in the world, as it is available in over 50 countries worldwide. Cadbury was brought by Mondelez International in 2010. The company has its headquarters in Uxbridge, London, and is known for its wide range of chocolate and dairy products.
Optus
Optus is a leading Australian company integrated communications that serves over 9.5 million customers every day. Optus is known for its services that include mobile, fixed, and IP telephony, business network services, fixed and wireless broadband, and satellite services.
Hanjin Travel agency is a subsidiary of the Hanjin group with experience of over 50 years in the industry. The Hajin Group is a Korean conglomerate that operates in air-land-sea transportation. There are 23 affiliated companies working under the group.
BBQ Chicken
BBQ Chicken started in 1995 and is currently the No. 1 food franchise brand in Korea. It has over 1000 outlets just in Korea and has also started the world’s first and only Chicken University in 2000. The company is also among the top 100 brands in South Korea.
Hyundai
Hyundai is a leading automotive manufacturer with its headquarters in Seoul, South Korea. The company was initially founded in 1967 and is currently operates the world’s largest integrated automobile manufacturing facility Ulsan. Hyundai has over 75,000 employees in over 193 countries worldwide.
Russia
Sberbank
Sberbank is a Russian banking and financial services company that has its headquarters based in Moscow, Russia. According to The Bankers Top 1000 World Banks ranking, Sberbank is the largest bank in Russia, third-largest in Europe, and 60th in the world.
Gazprom
Gazprom is an energy corporation with its headquarters based in Saint Peterburg, Russia. As of 2019, the company had an overall sale of $120 billion in 2019 and is the largest publicly-listed natural gas company in the world. According to Forbes Global 2000, Gazprom was ranked as the 32nd -largest public company in the world.
Purplebricks is a UK-based online estate agent, which was founded in 2012 by Micheal Bruce and Kenny Bruce. The company is UK’s fastest-growing estate agency as it offers smarter, more convenient, and cost-effective ways to buy or sell.
National Lottery
The National Lottery was established in 1994 in the United Kingdom and is operated by Camelot Group. The National Lottery is and regulated by the Gambling Commission and around 53% goes to the prize fund while the other 25% goes towards good causes.
Aldi
Aldi is one of the topmost supermarket chains in Europe. It has over 10,000 stores in more than 20 countries worldwide. The company was originally started by Karl and Theo Albrecht in 1946 and currently has a turnover of $59 billion.
Frequently Asked Questions
How much does it cost to become an Olympic sponsor?
According to Quartz, sponsors currently pay up to $300 million per cycle or quadrennium which is a four-year package for partnering. Bridgestone and Panasonic are known to have paid $200 million to $250 million each to become global partners for four years. While Airbnb paid an estimated $500 million for an eight-year contract.
What impact does the Covid 19 pandemic have on sponsorship?
Because of the Covid 19 pandemic, the IOC has made a rule not allowing international fans to enter the city of the 2020 Olympic Games in Tokyo. Since the games were postponed, companies had to pay extra for sponsorship and this declined the value of sponsorship. Despite the tense economic situation, Japan’s domestic sponsors have also pledged their continued support for the Games.
What do sponsors get in return?
The sponsors and partners can use the Olympic logo of the rings the Olympic flame in their marketing activities. They can also use the designations and imagery, including emblems, mascots, and slogans depending on which tier of sponsors they are.
What is the four-tier of Olympic sponsorship?
The four tiers of Olympic sponsorship are the Worldwide Olympic Partners, Tokyo 2020 Olympic Gold Partners, Tokyo 2020 Olympic Official Partners, and Tokyo 2020 Olympic Official Supporters.
Who are the Worldwide Olympic Partners?
The Worldwide Olympic Partners are Coca-Cola, Airbnb, Alibaba, Atos, Bridgestone, Dow, GE, Intel, Omega, Panasonic, Procter & Gamble, Samsung, Toyota, and Visa.
Who are the Tokyo 2020 Olympic Official Partners?
The Tokyo 2020 Olympic Official Partners are Ajinomoto, Earth Corporation, Education First, Airweave, Kikkoman, KNT, JTB, Cisco, Secom, ANA, Alsok, DNP, Daiwa House, Tokyo Gas, Tokyo Metro, Toto, Tobu Top Tours, Toppan Narita Airport, Japan Post, Japan Airport Terminal Haneda, Japan Airlines, Hisamitsu, Mitsubishi Electric, Yamato, Recruit Holdings, The Japan News, The Asahi Shimbun, and Mainichi.
Who are the Tokyo 2020 Olympic Official Supporters?
The Tokyo 2020 Olympic Official Supporters are Aoki, Aggreko, ECC, EY Japan, Kadokawa, Google, Kokuyo, Shimizu Corporation, Tanaka Holdings, Technogym, Tobu Tower Skytree, Nomura, Park24, Pasona Group, Marudai Food, Morisawa, Yahoo Japan Corporation, The Sankei Shimbun, and The Hokkaido Shimbun Press.
When are the Tokyo 2020 Olympics taking place?
The Tokyo 2020 Olympics was postponed to be held from 23rd July to 8th August 2021.
