StartupTalky

Tag: privacy

  • Top Privacy-Focused Social Media Platforms in 2022

    Social media isn’t what it used to be, especially since we’ve become more aware of the privacy concerns of utilizing big sites. Whatsapp and Facebook, two of the most popular social networking apps, have regularly been in the news due to privacy concerns.

    In the Cambridge Analytica incident, Facebook leaked data of roughly 87,000 users. Another 6.8 million users’ data was lost in September 2018 when a third-party app acquired access to using images. In response to this, the #DeleteFacebook movement, which had been developing steadily, exploded.

    WhatsApp recently notified its users that it would be changing its Terms of Service and Privacy Policy. Users were given a deadline to either accept or stop using the app. Millions of people were thrown into a frenzy, with many jumping ships in search of an alternate platform. The true impact of WhatsApp’s T&C amendments on individuals has most certainly been exaggerated. Indeed, WhatsApp just requests permission to share data collected by the app with the rest of the Facebook family of apps. More crucially, no messages, groups, or call records include in this data.

    However, How can you replace these services and stay in touch with friends and family in a world dominated by social media, particularly Facebook which now owns major social media sites like WhatsApp, Facebook Messenger, and Instagram?

    There are, thankfully many open-source, privacy-focused solutions available. While exploring them, alternatives were seen that were fit for use, interesting, and easy to assure friends and family to join.

    By far, the most difficult social networking application to replace is Facebook. There isn’t a great substitute for this social media platform, but there are a few choices.

    So, Let’s get started.

    MeWe
    Mastodon
    Diaspora
    Pinterest
    PixelFed
    Snapchat
    Signal
    Telegram
    Wire
    Tumblr

    MeWe

    MeWe is yet another privacy-focused social networking platform. The site takes pride in the fact that it is free of adverts and does not manipulate user feeds. Users, on the other hand, have complete control over what they see. While it functions similarly to Facebook, it is a more secure option. MeWe functions similarly to Facebook, albeit in a more confined community, despite the fact that it is not open source. MeWe is accessible via a mobile application. It has a solid privacy policy, but it isn’t very popular.

    Mastodon

    Mastodon is by far the most popular of the federated social media platforms. It’s also completely free, simple to use, and concerned about user privacy and security. Mastodon resembles Twitter more than any other social media platform.

    But it has a significantly larger word count and excellent control over who may read your postings (public, followers only, or unlisted). If you’re posting about sensitive topics, you can add content warnings to photographs or posts so that only people who choose to click the notice will see what you’re talking about. In addition, they refer to their posts as “toots” rather than “tweets” or “statuses.”

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    You also have a variety of options when it comes to joining Mastodon. Because, unlike Facebook or Twitter, you join an instance rather than a central website. Some are public, while others are private, some cater to specific interests or beliefs, and some people host their own. You can follow users on any instance, regardless of which one you join, so you don’t miss posts from your favorite individuals even if you switch instances.

    It offers a facility that allows you to seek up your Twitter connections and follow them on Mastodon. It aids in the development of a following when joining a new site. Mastodon has proven to be a fantastic tool for interacting with friends and family, as well as networking and making new acquaintances, similar to Twitter.

    Diaspora

    Diaspora is founded on three core values: decentralization, freedom, and privacy. Instead of storing everyone’s data on a single server owned by a large corporation. Diaspora’s founders built a social network that disseminates this information and is owned by no one. Each user has the option of creating and hosting their own server, dubbed a ‘pod,’ or joining one of their friends and communicating within this ‘diaspora’.

    Pinterest

    Pinterest is particularly popular among consumers who exchange images of their home improvement, homemade objects, cooking recipes, and other interests. And gloating about a new garment isn’t exactly a sin, is it? As a result, Pinterest is more focused on “things” than Instagram, which is more focused on users.

    Moreover, unlike Instagram, Pinterest allows you to share your material without the need for repeated social engagement. Pinterest, on the other hand, is not influenced by the corporate world. For example, an AR-powered option like “Try on” benefits both shoppers and e-stores.

    PixelFed

    PixelFed is another newcomer that is federated and as user-friendly as Instagram. You join through an instance and you can choose how you want to publish your photos and who can follow you, just like Mastodon. You may use Instagram on your PC or through your favorite mobile web browser, unlike Instagram, which is best seen through its own app.

    PixelFed has a small user base, owing to the fact that it is still in development. However, inviting friends to join is simple, as it only takes a few clicks and they are in without having to download anything.

    Snapchat

    Snapchat has a simple user interface and a lot of features. The AI-powered Lenses are probably the app’s most amusing feature. You can alter your appearance to make yourself appear older or younger and do a lot more fun with unlimited filters on this platform.

    After all, Facebook replicated several of Snapchat’s features and put them on Instagram to discourage users from leaving. There’s something for everyone, from Stories to disappearing texts, face filters, and more. So, if you want to use the actual Instagram, I strongly suggest using Snapchat. The good news is that Snapchat has lately revamped its efforts and introduced new tools such as Find Instagram Feed alternatives.

    To summarise, Snapchat is not simply another social media app; it is one that, in a few years, may foreshadow the future of social media, especially, short video stories. If you want to experiment with new features, Snapchat is your got-to-go place.

    Signal

    Signal, which was first released in 2014, promises to use cutting-edge security and end-to-end encryption to ensure that your messages are never shared or accessed by anybody other than you and your intended recipients. Message history is likewise maintained on your smartphone, and only on your device. Furthermore, because the encryption software they use is open-source, it is susceptible to increased public scrutiny, forcing those in charge of the app to act quickly to address any security vulnerabilities.

    Telegram

    Your calls and messages are safeguarded with end-to-end encryption once the ‘Secret’ chat option is enabled, and Telegram can no longer access the data. The talks you conduct in ‘Secret’ chats are only getting safe on the smartphones of the participants, rather than Telegram servers, as they are with Signal. Telegram, on the other hand, takes it a step further. It can only be used on that device. The chats used to be relinquished if a user log in to their account from a different device. If someone tries to capture a screenshot of your messages, you will be notified.

    Wire

    Wire is a secure messaging app with end-to-end encryption that is shielded by European data retention laws. It provides free personal accounts as well as paid business plans that include additional support and features. Wire boasts clear voice and video communications.

    Wire supports both 1:1 and group screen sharing. It also allows you to share multimedia files and filter audio. You can log in to your account from up to eight synced devices, which are available for all major platforms. Within chats, you can format text with bold and italics, as well as create lists. You’ll also be able to optimize file sizes for easy sharing, as well as set timers to delete messages for extra privacy.

    Tumblr

    Tumblr is one of the oldest social media networks on the Internet, yet it lacks the popularity of Instagram or Facebook. It’s often mistaken for a microblogging site, but it’s much more. Photographs, GIFs, movies, and other sorts of media can now be shared. You may also search Tumblr using hashtags, and you can create a community with support for private chats. Tumblr is a specialized social networking site that, when used properly, may provide many users with a creative outlet.

    The quantity of followers is crucial on practically every other social media platform. People like to brag about how many followers they have on social media. Tumblr, once again, is unique. It’s uncommon to come across a Tumblr blog that shows the number of followers it has. Tumblr users are more concerned with their interactions with other users, and the desire to form deeper bonds. As a result, you’ll need to adjust your attitude about participation in this situation.

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    Conclusion

    Social media is a useful tool, no doubt about that. But the one caveat with most social media apps is that they track you, sell your data and make money from the user content. Well, that’s why there are new social media apps coming up each day that offers users a better privacy experience and make use of blockchain technology.

    FAQs

    What happened in the Cambridge Analytica incident?

    In the Cambridge Analytica incident, Facebook leaked data of roughly 87,000 users.

    How is Mastodon different from Twitter & Facebook?

    Unlike Facebook or Twitter, in Mastodon, you join an instance rather than a central website. Some are public, while others are private.

    What can we do using AI-powered Lenses in Snapchat?

    The AI-powered Lenses are probably the app’s most amusing feature. You can alter your appearance to make yourself appear older or younger and do a lot more fun with unlimited filters on this platform.

    Which are privacy-focused social media platforms?

    Some Privacy-focused social media platforms are MeWe, Tumblr, Snapchat, Signal, Telegram, etc.

    How do privacy-focused messengers work?

    The app has end-to-end encryption which protects your data from outside interference, including from the app developers themselves.

  • Zlen‌ ‌-‌ ‌A‌ ‌Social‌ ‌Media‌ ‌Revolution,‌ ‌Made‌ ‌In‌ ‌India‌

    This article is contributed by Snehal Gersappa, Founder, Zlen.

    Social media has become so intertwined with our lives that it is difficult to imagine a day without it. Be it for connecting with our favorite people, or consuming the latest gossip from the world, social media is where the majority of us spend a good chunk of our daily time.

    With nowhere else to turn to, there’s a sense of inevitability amongst people that you cannot have a fun social media experience without sacrificing your privacy.

    Well…not really. From the city that never sleeps – Mumbai, there is now a perfect solution to your problems – ‘Zlen’. Zlen gives its users a space to create their private circle & have a fun and engaging social media experience without compromising their privacy. Let’s be clear, Zlen is not for everyone and neither is it to have the whole wide social circle on it. Zlen is for your close and trusted circle only, a place where you can be yourself without having to worry about people judging you, disturbing you, or taking your personal space for granted.

    How Does The Magic Happen On Zlen?

    The Zlen Code

    Once you have successfully signed up to the Zlen app, the first thing is that you will get your very own unique alphanumeric Zlen Code. This is an entry barrier that will help you keep all your own space, well.. your own.

    Unlike other social media platforms, no one will be able to search for you with your name, phone number, or email ID. The only way someone can send you a connection request is if you share your Zlen Code with them. That ensures that you can keep all the unwanted people out because on Zlen there is NO DISCOVERABILITY. Even if you google your Zlen Code, nothing will show up.

    You can add your closest friends by sharing the code or add them via their Zlen Code or just scan the QR code that is again unique to each user. Once you add your friend, they become part of your Zlen Club, and you can get the party started, away from the prying eyes of the public.

    Zlen Feeds

    This is the place where you see everything that your Zlen Club shares. You can share media, create polls, and share announcements that your Zlen Club will be able to see on their respective Feeds. Only those who are part of your Zlen Club can see what you post and share. In fact, you can create polls for specific people. If you’re planning a night out with only 4 of your friends from your Zlen Club, you can send a poll asking where to head only to these 4 people.

    Zlen Messaging

    Like we said Zlen gives you the complete social experience and the app has an intuitive chat interface that lets you chat individually and create groups too.

    Disappearing Messages Now no need to wait for a week for your messages to disappear. Zlen believes in keeping the social media space clutter-free and with a minimal digital footprint. On Zlen you can enable the disappearing messages/media option. You can set the duration for which you want the messages to be visible. This can be anywhere between 5 seconds onwards. And once your friend has read the message, after the stipulated time, your messages get erased forever.

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    Someone On Zlen – An unheard-of feature

    One of the dreaded things right now is being added to groups on any social media because half the time you’re in it with random other people you don’t even know. And in these cases, your profile and your number are visible to these people and there’s really nothing you can do about it. However, if you are in a group on Zlen, you will only be able to see the details of people whom you have specifically added with your Zlen code. Say your best friend added you to a group and they have some other people who are part of their club on it. You and the mutuals will not be able to see any details of each other, except the messages you send. Instead of your display name, it will only say ‘Someone On Zlen’. So now you really don’t have to worry about your details going to people you don’t know, even if you’re added to a group. The same is for the others you see who has commented on a post… It works the same way when you like and comments on a friend’s photo. To a person who is not connected with you on Zlen, you again show up as ‘Someone On Zlen’.

    Digital Detox

    This unique feature allows you to mute all notifications on the app and take a break to unwind. You simply need to click on ‘Start Detox’ under your profile and decide the time you want to detox for. Others in your Zlen club will be able to see that you are on detox and will not be able to message you during that time. Who knows maybe you might inspire them to take a break too.

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    Zlen Updates

    This is a separate tab on the Zlen app, where you will exclusively see updates from the members in your Zlen Club when they change their profile photos, status, or even their display name!

    Zlen Display Name & Status

    ‘Username is already taken’. How many times have you seen this on social media? It’s a shame when someone has already taken @ThomasShelbyFan. With Zlen, you can change your display name as many times as you want, no strings attached. And through your status, you can keep your Zlen Club updated with what the rest of the world doesn’t know (which they don’t need to also).

    Zlen
    Zlen Team

    What’s in it for Zlen Users?

    Apart from the mashup of social media & private messenger features, complete privacy features, and the exclusive social community that Zlen provides, the platform has many exciting things in the pipeline for users. In the near future, there will be special offers exclusively for Zlen users with brands across fitness, F&B, sports, lifestyle, travel, etc.

    Zlen plans to create a close-knit community among the users, and it will have unique Zlen experiences such as travel getaways, screenings, access to exclusive events, etc. for the community

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    The Future of Zlen

    Zlen endeavors to keep up with the changing trends and requirements of the user. It is in the process of developing audio and video chat rooms, live video streaming, and even podcast sharing and creation. The app plans to go global in 2022!

    There it is, Zlen is all you need to have if you want to bring back the healthy experience of social media. Just because of the negativity, there should not be a compromise in how we connect with our closest people and how we express ourselves, Zlen is not about how many friends you add and the number of followers you have. It is all about healthy, happy conversations and making your life visible to the people who truly appreciate it.

    Also down the line when Zlen reaches a milestone of downloads, the app will become a paid service for new users joining. So, this is your chance to claim your private social space.

    Download Zlen today.

  • Signal Business Model | How Does Signal Work and Earn Revenue?

    In recent times, Signal has become the talk of the town after an issue was reported regarding WhatsApp data privacy. Moreover, nowadays hackers or many spurious acts have been carried out where, which happened due to data leakage. So it would be necessary for someone to hold data privacy at a high-security level before it gets in the wrong hands.

    Phone calls, messengers, share videos or images and voice calls are highly personal between one party and the other parties. So, securing such data is a high risk as well as an integral role to protect an individual’s privacy.  

    Since February 2021, three major social media sites have been at stake- Facebook, Twitter and WhatsApp after they failed to accord to the new rules and regulations of the Ministry of Electronics & information technology.

    WhatsApp have been chastised for being counterfactual messenger apps, whereas WhatsApp proceeded a Controversial policy update as it is compulsory for a user to share data with Facebook when he/she is opening a WhatsApp business account. This issue engendered a deluded act on the side of WhatsApp. Eventually, people began to hype the launch of Signal.

    Generally, Signal is a cross-platform centralized encrypted instant messaging service where it functions one-to-one or group chat and subsumes files sharing, voice notes, images and videos download etc. I know, people may wonder that Signal and WhatsApp have analogous features, but Signal has been given a recognized brand name in terms of protection of data privacy.

    Where does Signal operate?
    Main Products and Services of Signal
    Target Audience of Signal
    Business Model of Signal
    What’s unique about the Business Model of Signal ?
    How does Signal makes Money?
    FAQ

    Where does Signal operate?

    Signal was launched on 29th July 2014 by Signal Technology foundation and Signal Messenger LLC to secure all communications with end-to-end encryption. Signal is licensed to access in android, IOS, Linux, Mac and Desktop with an updated version of it.

    An Interesting fact about the origin of the Signal is that it is a California-based app, a not-for-profit organization. So, obviously Signal is accessible worldwide, where any person from any distant place can endure the features of the Signal app. Currently Signal has surpassed 40 million users globally.

    Main Products and Services of Signal

    As is discussed above Signal app has been renowned for screen security. Apart from that, the app is ready to bestow top-notch features to feel safe while functioning.

    The app has five privacy features such as an incognito keyboard, as you see when you are about to type something it will suggest you complete the sentence because the keyboard is functioned to save what you are typing. But on Signal, it doesn’t allow your keyboards to save.

    Signal access the users to screen lock by setting fingerprints to lock. Besides, Signal also augmented the group invitation privacy mode, where you can invite as many people to the group, but joining in such a group is valid only if the person accepts the invitation or is willing to join.

    Notably, Signal was launched such that even the Signal app itself or the government cannot access a person’s chat or personal data because the app is processed into end-to-end encryption.

    Target Audience of Signal

    Signal aims to capture social media users, business account users, or any individual who wants to protect their personal information from getting it deleterious.

    Number of Users on Signal
    Number of Users on Signal

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    Business Model of Signal

    Signal is a messaging platform that bestows end-to-end encryption, where the sender and receiver only know what is said and heard, neither the Signal app itself nor Government have the right to peek into someone’s personal data.

    The app provides text messages, sharing, voice notes, images and videos download either among one-to-one or group chat. Recently, just like WhatsApp, the Signal also installed payments mode, where the users can transfer funds to the freinds and family via ‘MobileCoin’.

    Payments on Signal
    Payments on Signal

    Besides, Signal earns money through donations, as the company is a non-profit organization. As of 2021, the Signal crossed more than 40 million active users, as many corporations are willing to make donations and can donate to the Signal Technology Foundation either in regular currencies or cryptocurrency.

    What’s unique about the Business Model of Signal?

    Signal is famous for its rise in 2020 after the tweet from Elon Musk to “Use Signal” amid the WhatsApp privacy policy adjustment.

    Elon Musk tweet about Signal
    Elon Musk tweet about Signal

    Signal does not have a detailed Business Model as it is a non-profit organization run application. Signal earns money through Donations.

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    How does Signal makes Money?

    Donations are the main form of revenue for Signal as it is owned by a non-profit foundation. It is a tax-exempt organization based in the United States. Signal also holds the privacy of the donors therefore the donors are unknown and the donation amount is also kept in the dark.

    Due to the non-profit nature of the company, the company only focuses on the privacy of its users. Donations to Signal can be made in both regular currencies and cryptocurrencies.

    The largest donation received by the foundation was in 2018 where WhatsApp co-founder Brian Acton donated $50 million who acts as the executive chairman of the Signal Foundation currently.

    Conclusion

    Two words: “Use Signal” from Elon Musk made a sizable impact on the price of the shares of Signal. The app saw a major increase in the downloads. The application was also endorsed by the Black Lives Matter protest organizers during the summer protests.

    Signal is mainly used by journalists and investigators to protect source identity. All this information only solidifies the trust of its users in the Signal application to guard their privacy as it is one of the only messaging applications that doesn’t collect identifiable information on its users. And because the foundation doesn’t focus on profit makes the application trustworthy in maintaining the privacy of its users.

    FAQs

    What is Signal?

    Signal is a free and open-source application founded by WhatsApp co-founder Brian Acton. It provides users with privacy in messaging. It is an instant encrypted messaging app through which a user can send photos, videos, voice notes, etc. without the worry of not having privacy.

    Who is the developer of Signal?

    Signal was developed by Signal Technology Foundation and Signal Messenger LLC headquartered in California and was released in July 2014.

    How does Signal make money?

    Signal being a non-profit organization makes money through donations.

  • What is App Tracking Transparency and Why Facebook is objecting to it

    Apple has recently released an update to its iPhone’s operating system which consists of app tracking transparency. It is said to have affected Facebook’s business model. Let’s look at what exactly is app transparency and the new update which can be accessed by the Apple users across the globe.

    About iOS 14.5
    App Tracking Transparency
    How does App Transparency Work
    Restrictions by Apple
    Steps taken by Apple
    Why is Facebook objecting it
    FAQ

    About iOS 14.5

    Apple has rolled out a new update to its iPhone users operating system – iOS 14.5. The update features a new batch of emojis according to the current requirement. Other than the emojis the main highlight of the update is the introduction of app transparency in the apps.

    This new update is considered very significant for some users whereas less fun for others. This new feature is considered to be a guide of privacy which is user-oriented in the new era.

    Not everyone is happy with the new update which is rolled out by Apple especially Facebook. The social media giant’s business model completely depends on tracking the user’s data in order to sell personalized and targeted ads.

    The new update provides you with an option to choose whether the mobile applications can track your online habits or not.

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    App Tracking Transparency

    Apple’s iPhone is well known for its privacy features in the market. The new update is another step taken by Apple to be recognized globally as the platform for privacy. The new feature which is rolled out by Apple will display a notification that will pop up on the screen.

    Apple App Tracking Transparency
    Apple App Tracking Transparency

    The notification will explain what data the mobile application wants to collect from your device and what it intends to do with the collected information. In order to gain the access to the new feature, the users will have to just keep their phone updated and install the new iOS update. On most of the devices, the new feature will get updated automatically.

    Once the new feature is updated, the already installed mobile application will display an option on whether you would want to opt in or opt out of the new feature.

    How does App Transparency Work

    Apple has provided an explanation which says the new update on tracking the transparency of the apps is through an API (Application Programming Interface). The developers use this as a set of programming commands in order to interact with the operating system.

    The API will provide the software developers a few functions that is preprocessed. This will allow the developers to request authorization for tracking or check the status of authorization using tracking managers for every single mobile application.

    This feature also means that the operating system will have a base location that will store and check on what permissions have been granted to all the applications on the device. The downside of this feature is that there is no physical mechanism that will stop the tracking of a user by the apps.

    The transparency of the tracking of apps is a framework of just a pop-up box.

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    Restrictions by Apple

    If you choose the option app not to track and if the specified mobile app is using legitimate advertising identifiers on the device then when you choose the option no, the application will set the identifiers of advertising into zero. The apps that honor Apple’s tracking policy will reduce the capabilities of tracking.

    But if a mobile app does not honor the tracking policy of apple and is determined to track the user’s activities then they could use different techniques which will help them track the user’s data. This will make it difficult for Apple to detect or prevent the mobile app from tracking the data of the users.

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    Steps taken by Apple

    Apple is likely to find out and make it hard for the mobile app developers who would not play by the rules set by Apple. Apple had updated its Guidelines for its App Store recently which is completely concentrated on the developers.

    According to the new Guidelines the app developers should receive clear permissions from the users through Apple’s API for tracking the transparency of apps to track the activity of the users.

    Why is Facebook objecting it

    Facebook has an objection regarding the new operating system update that is rolled out by Apple. Facebook’s major revenue is through the data it collects from its users. The new feature is a threat to the social media giant’s revenue generation as the company’s main source of revenue is through the sales of targeted ads. The revenue Facebook generated through advertisements during the year 2020 was more than USD 80 billion.

    FAQ

    What is app tracking transparency?

    App tracking ensures that any app must ask you for permission before tracking your activity outside of its own app.

    What is going on with Facebook and Apple?

    Facebook says Apple is attempting to push free apps, which often sweep data up and feed it to advertisers, to move to subscription models.

    How will iOS 14 affect Facebook?

    Apple’s iOS 14 will affect the way you use Facebook Ads. Going forward, the SKAdNetwork API will be used by Facebook for app advertising on all iOS 14 devices, and this will either restrict, aggregate, or delay all app event data.

    Conclusion

    Apple’s step is well positioned to delivering the privacy required for its users. However, the feature is optional and the users will have the choice to opt in or out of it. This can not be considered as an end to the advertising of the digital world as we receive free access to all the services because of their advertisements.