Monday, 19 June 2023, Dubai: Organised by Trescon, the 41st global edition of the World AI Show & Awards, held on June 7–8, 2023, at Jumeirah Emirates Tower in Dubai, concluded with a spectacular awards ceremony celebrating the outstanding innovations in artificial intelligence.
Held under the patronage of the Private Office of Sheikh Saeed Bin Ahmed Al Maktoum, the event brought together top leaders and decision-makers who are using technology in innovative ways to drive businesses forward while delivering business value and enhancing the overall customer experience.
Following an insightful and engaging Day 1, the second day of the event was kicked off with a keynote by Dr. Fethi Felali on how homegrown AI solutions played a transformative role during the 2022 Qatar World Cup.
Another key session that caught everyone’s attention was the panel discussion on the rise of investments in AI. Moderated by Paul Dawalibi, CEO, Holodeck Ventures, the panel discussed at length how AI has accelerated the growth of economies. The panelists, Sonali Goila, General Manager and Head of Investment, Panthera Capital Investment; Andrea Danila, Founder and General Partner, Global Millennial Capital; Simon Sharp, Partner, Global Venture; Vianney Mathonne, Partner, Modus Capital; and Valerie Hawley, Affiliate Founding Partner, True Global Ventures, spoke in depth about the criteria for investments in AI and other innovative technologies.
Dr. Salim Al-Shuaili, Director of Artificial Intelligence and Advanced Technology Development Program, Ministry of Transport, Communication and Information Technology, praised the event as a beacon of inspiration, highlighting the vast potential of AI to disrupt industries and create new opportunities.
Appreciating the Awards initiative by Trescon, Dr Salim said, “World AI Awards, recognizes the most innovative and impactful AI solutions and implementations across various industries, highlighting the transformative potential of AI for businesses and society.”
During the World AI Awards, a special award, ‘AI leader of the year’, was awarded to Amith Ranjan, Executive Vice-President, Head Wholesale Digital, Data and Advanced Analytics, Finance Tech, Mashreq Bank.
The grand ceremony also featured the ‘Women in AI’ Award. This award is a tip of the hat to the impact women are making in the AI and related tech space by making it a level playing field. The recipients of the awards were:
Fatmah Alabdouli, Ministry of Energy & Infrastructure, UAE
Linoy Kidd, HSBC
Dr. Fatmah Baothman, AI Society
Dr. Christine Gulbranson, U+ Nova
Dr. Adhari Alzaab, Sultan Qaboos University
Debbie Botha, Women in AI
Dr. Eng. Suaad Alshamsi, Etihad Airways
The World AI Awards recognized the contributions of visionaries who have redefined the AI space in the MENA region and provided a testimony to their contributions and efforts in ushering in a new era for artificial intelligence.
Here is the list of award winners:
Best AI Use-Case Award – Public Sector
Infrastructure: Hussein Abdulmuttalib, GIS Centre of Dubai Municipality
Education: Dr. Mohammed Khursheed Akhtar, King Abdulaziz University, Jeddah, KSA
Security & Law Enforcement: Dr. Ali Raza, Rochester Institute of Technology of Dubai
Energy & Utilities: Awad Al Sidiq, ADNOC Distribution
Project Implementation of the Year: Tipusultan Abdulkhader, Expo 2020
Hospitality and Tourism: Vishal Anand, Jumeirah Group
E-Commerce: Namita Sharma, Mumzworld
MENA Digital Platform of the Year: Abdallah Abu Sheikh, Astratech
Best Project Implementation of the Year: Shahnawaz Ali, Abu Dhabi Islamic Bank
Most Popular AI Proponent: Shameed Sait, GEMS Education
Youth Award: Dr. Humaid Alshamsi, Abu Dhabi Police
Special Mentions
Banking: Aslihan Demiral, Mashreq Bank
Financial Services: Sachin Chandna, Emirates NBD
Manufacturing:Wissam Al Adany, Ades Holding, KSA
Retail: Arvind Gapa, Sharaf DG
Retail: Basit Wani, Abdul Latif Jameel Company
Hospitality and Tourism: Mohammad Qattash, Fairmont The Palm
About Trescon
Trescon is a pioneering force in the global business events and services sector, driving the adoption of emerging technologies while promoting sustainability and inclusive leadership.
In line with this vision, you are invited to join these upcoming events:
World AI Show at Singapore and Kingdom of Saudi Arabia
World Blockchain Summit in Singapore and Dubai
Trescon is glad to announce a new event, Digital Acceleration and Transformation Expo (DATE) scheduled to take place in Delhi in November 2023 and Jakarta in 2024. For more information, visit: www.tresconglobal.com.
Dubai, Tuesday, 14th June 2023: The 41st global edition of the World AI Show in Dubai was a resounding success, bringing together top leaders and decision-makers who are using technology in innovative ways to drive businesses forward while delivering business value, and enhancing the overall customer experience. The event showcased cutting-edge technology innovations within the AI space for enterprises and governments to help build leaner business processes, develop innovative products, and automate tasks that can minimize costs. The show was held under the patronage of the private office of H.H. Sheikh Saeed bin Ahmed Al Maktoum, and organized by Trescon.
The event exceeded all expectations, with an overwhelming turnout of attendees and positive feedback from participants, consolidating Dubai’s position as a global hub for AI development.
The conference featured a series of captivating panel discussions and keynote addresses that delved into topics shaping the future of artificial intelligence. Topics of discussion ranged from the latest trends and advantages, and ethical implications of AI deployment to the integration of machine learning in various sectors such as healthcare and finance.
One such discussion was the panel on how business leaders are embracing AI as a key driver of success. Moderated by Dr. Eng Suaad Al Shamsi, Technical Consultant, L2L consultation, the panel discussed the scope of benefits of AI adoption. The panelists, Robert Hahm, CEO, Mashreq Capital (DIFC) Ltd, Anshuman Anand, CEO of R&B (KSA) & VP of Apparel Group, Amine Sabri, CFO, Astra Tech, and Vikram Tanna, CEO, Mzallo (Eros Investments Group), also presented some interesting views while talking about the key skills that can accelerate AI adoption.
Another noteworthy discussion was on how to inspire the next generation of women in AI. The panel discussion moderated by Debbie Botha, Chief Partnership Officer, Women in AI, spoke at length about the challenges faced by women in the AI industry. The panelist, Fatmah Alabdouli, Director of Data Management & Statistics, Ministry of Energy & Infrastructure, Dr. Fatmah Baothman, Board President, AI Society, Dr. Christine Gulbranson, CEO, U+ Nova, Dr. Adhari Alzaab, Assistant Professor, Sultan Qaboos University, deliberated on how women can collaborate and drive an impact in the AI sector.
“We are proud to have hosted such a remarkable event that brought together distinguished thought leaders discussing about the future of enterprise AI solutions,” said Naveen Bharadwaj, Group CEO of Trescon. “The show provided a platform for conversations and invaluable knowledge sharing. It was a testament to Dubai’s commitment to fostering innovation and driving AI advancements on a global scale.”
The success of the conference was largely attributed to the generous support of its esteemed sponsors. “The World AI Show in Dubai this year exceeded our expectations,” said Valeria Sandei, CEO, Almawave, Gold Sponsor of the show. “We were able to network with key decision-makers and establish strategic partnerships. The interest and enthusiasm from attendees for our AI solutions were truly remarkable. This event has undoubtedly opened new doors for our company.”
Dr. Eesa Mohammed Bastaki, President, University of Dubai, said, “World AI Show was a remarkable achievement again from Dubai, the technology hub of the world and I was very glad to be a keynote speaker and part of this international event.”
Dr. Salim Al-Shuaili, Director of Artificial Intelligence and Advanced Technology Development Program, Ministry of Transport, Communication and Information Technology, showed his appreciation towards the event and said, “World AI Show this year in Dubai was a turning point in the industry, most of the topics related to AI were covered. I believe the panel discussions were professionally planned and executed.”
The World AI Show has become an essential platform for knowledge exchange, collaboration, and business growth within the AI community. With plans already underway for next year’s edition, anticipation is building for an even more spectacular event. In line with our vision to build on the momentum and usher in the next wave of transformation, Trescon announced the Digital Acceleration Transformation Expo (DATE). The event is set to take place in Delhi in November 2023 and Jakarta in 2024.
The 41st Global Edition of the World AI Show is officially sponsored by:
Robotics Partners: Aliriza Group, Unique World Robotics
Exhibitors: FourNxt, Banuba, CSP Solutions
Startup Exhibitors: BasicAi, Scaletorch, Data Science Wizards, Neural Space, TechVariable, Qualitas Global, Demandify Media, The Ai Studio
Associate Partners: Women in AI
Affiliate Partners: AI for Business, Enlightened Minds
Ecosystem Partner: Entrepreneur Middle East
About Trescon
Trescon is a pioneering force in the global business events and services sector, driving the adoption of emerging technologies while promoting sustainability and inclusive leadership.
In line with this vision, Trescon invites you to become a part of their upcoming events:
World AI Show in Singapore and Malaysia
World Blockchain Summit in Singapore, Bali, and Dubai
World CX Summit in Singapore
Trescon is glad to announce a new event, Digital Acceleration and Transformation Expo (DATE) scheduled to take place in Delhi in November 2023 and Jakarta in 2024. For more information, visit: tresconglobal.com.
Jaipur (Rajasthan) [India], June 2:Surprista, a brand founded by renowned entrepreneur Bhawna Sharma, has become a leading provider of customized merchandise, offering exceptional products tailored to each customer’s unique needs and interests. The brand’s success can be attributed to Bhawna’s passion for designing exquisite and personalized items that reflect individual personalities and preferences. Bhawna, who is also recognized for her multilingual song “Ghodey Pe Sawar,”
Surprista’s commitment to quality and innovation has made it a trusted name in the world of personalized merchandise.
The inspiration for Surprista struck Bhawna when she noticed a gap in the market for custom merchandise that truly catered to people’s interests and preferences. As an avid enthusiast of Korean culture and lifestyle, she realized that there was a demand for creative and customized products that reflected individual tastes.
In addition to brand identity design, Surprista now provides corporate gifting services, offering unique and personalized gift options for businesses to express gratitude to their clients, partners, and employees. Surprista understands the importance of creating memorable experiences through thoughtful and customized gifts, and its extensive range of products ensures that there is something for everyone. From custom-engraved corporate merchandise to personalized gift sets, Surprista helps businesses leave a lasting impression on their recipients.
Surprista’s corporate brand identity design and corporate gifting services are built on the same principles of personalization, creativity, and quality that have made the brand a success. Bhawna Sharma’s passion for delivering exceptional products translates into these new services, ensuring that businesses receive tailored solutions that meet their specific needs.
Surprista takes pride in its growing list of notable permanent clients, including State Bank of India, Ada Ventures, White Dove Jewelr, Cinnamon Kitchen, Share Life Vacations, Milton Chadwick, and Water Publishing. Through its commitment to excellence, Surprista has established long-term relationships with these esteemed organizations, providing them with outstanding customized merchandise and now extending its services to cater to their corporate branding and gifting requirements.
As Surprista continues to innovate and redefine the market for personalized merchandise, the brand remains dedicated to delivering exceptional products and services. With its expansion into corporate brand identity design and corporate gifting, Surprista is poised to further solidify its position as a leader in the industry, offering businesses tailored solutions that leave a lasting impression.
“Experience the future of AI and Digital Transformation at the 40th Global Edition of Trescon’s World AI Show on June 7-8, 2023, at The Langham, Jakarta. This event will attract some of the brightest minds in the field. Attendees will have a unique opportunity to gain valuable insights and solutions to create transformative disruptions in sectors of strategic relevance. The show is all set to deliver valuable knowledge and best practices to help businesses stay along with the forefront of Indonesia’s rapidly evolving tech landscape.”
Friday, June 2, 2023: The rapid development in the field of artificial intelligence continues to accelerate digital transformation in emerging economies in Southeast Asia.
As per a recent Kearney report, AI is expected to contribute up to $1 trillion to the region by 2030. The growing use-case scenarios give further promise to investors about the future of this cutting-edge technology. The other reason behind the assessment is the growing tech-savvy population, which can help countries such as Indonesia harness their potential for economic growth.
The upcoming 40th edition of the World AI Show – Jakarta is set to host over 200 high-level decision makers from the tech industry, comprising CIOs, CMOs, CDOs, CXOs, and other industry experts, to explore the latest developments in AI and discuss strategies for leveraging its potential in respective fields.
On the impact of the AI industry on the regional economy, Rudy Salahuddin, Deputy Minister for Digital Economy, Manpower, and SMEs, Coordinating Ministry for Economic Affairs of the Republic of Indonesia, said, “Towards the goal of an Advanced Indonesia in 2045, there are still many opportunities for growth in Indonesia’s digital economy. The adoption of Artificial Intelligence (AI) in various economic sectors can accelerate the digitalization of the economy and become the driving force of the digital sector. This will open up new economic opportunities.” He further added, “Indonesia’s digital landscape is dominated by the productive age, with digital users continuing to increase and high internet penetration. These factors are capital in optimizing the potential of Indonesia’s digital economy. Through the use of AI, business productivity can increase, human resources can be optimized, and innovation can be driven across all sectors. The government is committed to creating a conducive, inclusive, and sustainable digital ecosystem as a fast step for digital economic transformation. Together, let’s explore the potential of AI optimally and responsibly to realize Indonesia’s position as a highly competitive country in the digital era.”
Hammam Riza, the President, KORIKA, also added “World AI Show bring together all stakeholder in accelerating National AI Strategy (Stranas KA) in Indonesia.”
Arsjad Rasjid, Chairman, the Indonesian Chamber of Commerce and Industry (Kadin Indonesia), expressed his excitement about being a part of the World AI Show, Jakarta. About the event, he adds, “We are thrilled to be a part of the World AI Show. This platform signifies an important juncture in our shared digital future. By fostering collaboration and innovation, we aim to spearhead Indonesia’s dynamic role in shaping AI’s global frontier. Together, we can transform opportunities into realities, promoting growth and prosperity for our businesses and our nation.”
According to Mithun Shetty, Vice Chairman, Trescon, “At World AI Show, we are committed to showcasing the potential of AI & RPA in transforming our world and creating a brighter future for all. Our topics are current and address questions and challenges that are faced by decision-makers across the world. Our carefully curated lineup of speakers is a medium to showcase the future of AI & RPA to the world. We look forward to hosting this event with great anticipation.”
The show will cover in-demand industry topics like:
How will Indonesia deploy AI to accelerate the economy and digital transformation
How AI, cloud, and improved connectivity are helping organizations be more adaptive to a fast-changing world
Reinventing Cyber Security with AI
How AI will transform businesses
Digital Transformation and AI: Is your organization ready?
Powering the Future of Banking with AI in Indonesia
Achieving Sustainable Development Goals through AI Innovation
A deep dive into Generative AI
The Role of AI in Improving the Delivery of Government Services
Winning the AI Race: Key Factors to Prevent Project Failures
How a Logical Approach to Data Management Can Help Accelerate AI/ML Initiatives
AI for Business: Seize the Moment and Unlock Growth
The 40th Global Edition of World AI Show – Jakarta will include notable industry speakers such as:
Dr. Ilham Akbar Habibie, Chairman, National Information and Communication Technology Council
Prof. Hammam Riza, President, KORIKA
Dr. Rudy Salahuddin, Deputy Minister for Digital Economy, Manpower and SMEs, Coordinating Ministry for Economic Affairs of the Republic of Indonesia
Arsjad Rasjid, Chairman, Indonesia Chamber of Commerce and Industry (Kadin Indonesia)
Dr. Anto Satriyo Nugroho, Director of the Research Center for AI and Cybersecurity, National Research and Innovation Agency (BRIN)
Bambang Dwi Angonno, Director of e-Government, Department of Communications and Informatics, KEMKOMINFO
Sarwoto Atmosutarno, Chairman, Indonesia Telematics Society (MASTEL)
Nani Hendiarti, Deputy for Coordination of Environment and Forestry Management, Ministry of Maritime Affairs and Investment of the Republic of Indonesia
Prof. Satryo Soemantri Brodjonegoro, Chairman, Indonesian Academy of Sciences (AIPI)
Arif Ilham Adnan, Deputy Chairman and Founder (Association of Digital Leader Indonesia), Chairman of Permanent Committee (Jakarta Chamber of Commerce and Industry, Republic of Indonesia),
Raine Renaldi, Chief of Economy & Digital Asset Committee, KADIN – Indonesian Chamber of Commerce & Industry
Subhashish Bose, Director – Financial Services Industry Solutions
Eggy Tanuwijaya, Aerospike Director of Solutions Architect, Alibaba Cloud
Nicholas Eng, Solution Engineer, Dataiku
Alex Hoehl, Vice President, Business Development, APAC, Denodo
Chetan Krishnamurthy, Vice President, Marketing and Communications, IBM APAC
Bryan Tan, Group Chief Scientist, CEO Indonesia, Carro
Kandi Priharsi, Chief Transformation Officer, PT Gunung Raja Paksi Tbk
Kevin Kane, Chief Technology Officer, Amar Bank
Dr. Irvan Bastian, VP of Data Science and Machine Learning Engineering, tiket.com
Juan Kanggrawan, Head of Product, Data, Tribe, National Ministry (GovTech) & Smart Cities
N Sekar, CTO, Blibli
Sonny Supriyadi, Head, Pricing & Data Analytics, Maybank Indonesia
Andang Nugroho, President, ISC2 Jakarta Chapter
Christophe Hubert, VP of Engineering, EdenFarm
Dr Sankaraiah Sreeramula, Chief Data Scientist, APP Sinarmas
Indra Hidayatullah, Data Management & Analytics Division Head, PT. Bank Tabungan Negara, Tbk
Supported by KORIKA and KADIN INDONESIA, and community partner IAIS
About World AI Show
World AI Show is a thought-leadership-driven, business-focused, global series of events that takes place in strategic locations across the world. As part of the world tour, the Jakarta edition is gathering pre-qualified CIOs, CEOs, CTOs, Heads of AI, Chief Digital Officers, Chief Data Officers, Heads of Innovation, and International AI experts from the industry. The show features exciting keynotes, enterprise use-case presentations, product showcases, panel discussions, and tech talks to discuss the latest challenges for the sector arising out of the pandemic situation. Witness next-gen AI solutions from global leaders and explore their relevance and impact on your organization.
About Trescon
Trescon is a global business events and consulting firm that provides a wide range of business services to a diversified client base that includes corporations, governments, and individuals. Trescon specializes in producing highly focused B2B events that connect businesses with opportunities through conferences, roadshows, expos, demand generation, investor connect, and consulting services.
Held under the patronage of the Private Office of Sheikh Saeed Bin Ahmed Al Maktoum, the 41st Global Edition of the World AI Show is set to take place on June 7–8, 2023, at the Jumeirah Emirates Towers in Dubai. The event will bring together investors, global AI leaders, government officials, and industry experts to explore the latest trends, applications, and solutions in AI.
Thursday, June 1, 2023: The rapid advancement in the field of Artificial Intelligence continues to create a seismic impact on the technological landscape, especially in the Middle East and North Africa region. With global big tech players vying for an advantage in the market, new innovators continue to weave their magic in the field.
In a recent PWC report, the AI industry could contribute up to US$ 15.7 trillion to the global economy in 2030. While the world all over is slowly integrating AI into its ecosystems, the report suggests a bright future for the MENA region. The report estimates that by 2030, the region will accrue 2 percent of the total global benefits, equivalent to US$ 320 billion. The annual growth is estimated to be between 20-34 percent per year.
With AI having the potential to disrupt industries and create new opportunities, the region has embraced the winds of change. Enterprises in the UAE play a central role as part of their strategic vision of becoming a global innovation and technology leader. Initiatives such as the Dubai AI Ethics Board and AI Lab ensure the ethical use of AI while helping innovators in developing state-of-the-art technology.
The MENA edition of the World AI Show will play a crucial role in shaping the future of AI in the region by bringing together thought leaders and experts from various industries to share insights and best practices. Attendees will also have the opportunity to explore the latest AI solutions and technologies at the event. The show will also provide a platform for discussions on the role of government regulations in shaping the future of AI.
According to Naveen Bharadwaj, Group CEO, Trescon, “World AI Show is a unique platform that will bring together global AI experts, government officials, and industry leaders to discuss the latest trends, challenges, and opportunities in AI.” He added, “We are excited see this event grow every year in Dubai, which is quickly becoming a hub for AI innovation and growth.”
“World AI Show is a remarkable gathering of top leaders, innovators, and disruptors in the AI industry. It is an opportunity to witness the latest trends and advancements in AI while exploring its impact on businesses, society, and the world at large.” stated Dr. Salim Al-shuaili, Director, Artificial Intelligence and Advanced Technology at Ministry of Transport, Communication and Information Technology. He further stated “The show will provide a platform for meaningful discussions, knowledge-sharing, and collaboration that will shape the future of AI. It’s an honour for me to participate in and witness the vibrant AI community in Dubai. I am excited to see new ideas and initiatives that will be sparked at the show and how they will continue to drive innovation and progress in AI.”
Notable speakers include:
Dr. Ramadan Alblooshi – Senior Advisor to the Director General, Dubai Health Authority, UAE
Salwa Al Blushi, Head of Digital Standards and Operations, MOHAP, UAE
Dr. Fethi Filali, CTO, Qatar Mobility Innovations Center (QMIC), Qatar
Dr. Salim Al-shuaili, Director, Artificial Intelligence and Advanced Technology at the Ministry of Transport, Communication and Information Technology, Oman
Fatmah Alabdouli, Director of Data Management & Statistics, Ministry of Energy & Infrastructure, UAE
Ali Abdulla -Chief of Information Technology, Ministry of Oil and Environment, Bahrain
Debbie Botha – Chief Partnership Officer, Women in AI; UAE, to name a few
According to Ali Abdulla – Chief of Information Technology, Ministry of Oil and Environment, “World AI Show will be a great opportunity for technology leaders to get together with global AI experts, witness real-world use-case presentations, product showcase, and panel discussions.”
Additionally, World AI Show will be hosting the World AI Awards, recognizing the most innovative and impactful AI solutions and implementations across various industries. The awards ceremony will showcase the best practices and success stories of AI adoption, highlighting the transformative potential of AI for businesses and society.
The 41st Global edition of the World AI Show is supported by:
Gold Sponsor: Almawave
Official Cybersecurity Partner: Darktrace
Silver Sponsor: Voiceweb; Soothsayer Analytics, data iku
Start Up Exhibitor: BasicAI, Scaletorch; DSW | Data Science Wizards; NeuralSpace; TechVariable; Banuba; Qualitas Global; Veriom
Association Partner: Women in AI
Affiliate Partner: Enlightened Minds; AIFB (AI for Business)
Ecosystem Partner: Entrepreneur Middle East
Regional Media Partner: Sky News Arabia
Official Arabic Business News Partner: CNN Business Arabic
About World AI Show
World AI Show is a thought-leadership-driven, business-focused, global series of events that takes place in strategic locations across the world.
As part of the world tour, the Dubai edition is gathering pre-qualified CIOs, CEOs, CTOs, Heads of AI, Chief Digital Officers, Heads of Innovation, and International AI experts from the industry.
The show features exciting keynotes, enterprise use-case presentations, product showcases, panel discussions, and tech talks to discuss the latest challenges for the sector arising out of the pandemic situation. Witness next-gen AI solutions from global leaders and explore their relevance and impact on your organization. For more information visit: www.worldaishow.com.
About Trescon
Trescon is a global business events and consulting firm that provides a wide range of business services to a diversified client base. Trescon is founded and managed by a group of specialists with more than 8 decades of combined expertise in successfully developing business events, training, and consulting for corporates, governments, associations, and high-net-worth individuals across the world. With a deep understanding of the realities and requirements of the growth markets they operate in – they strive to deliver innovative and high-quality business platforms for their clients.
An accurate press release is very crucial for both small businesses and big startups. The main purpose of a press release is to make an official statement or capitalize on information about any corporate news.
There are various benefits of a press release. The press release is an affordable method of public disclosure and increases the visibility of products in the media. It is something that can prove to be a boon for your brand recognition.
However, writing a press release is not too easy. Certain things must be kept in mind to create the best possible version of it. So, this article will guide you on how to write a press release.
A press release is used to give some new information like announcing the launch of an event. It is a formal written announcement by an organization regarding its activities. It is written in the form of an article and is given to the media for the purpose of gaining publicity.
Countries Ranking Highest/Lowest on the Press Freedom Index in 2022
Types of Press Releases
Each kind of press release comes up with a different objective and set of rules. The following are the types of press releases:
General News Release
The most popular kind of press release is a general news release. It contains a newsworthy idea about a company. It may also contain some appreciative information about a company such as its winning contests or awards.
Event Press Release
The event press release’s objective is to make the audience aware of every single detail of an event. Every detail should not be confused with the venue and timing of the event. It should also include an event’s theme, purpose, and advantages.
Launch Release
A launch press release creates a sense of urgency about a service or an idea. Launch releases can be of any company, website, service, etc. The timeliness of the launch must be clear and effective in the press release to bring out the best possible advantage from it.
Employees’ or Executives’ Press Release
Employees’ or executives’ press releases are not very common and are usually practised in bigger companies. It is generally used to declare the appointment of new employees. Such press releases contain all the required information about a new employee along with the employee’s picture.
Experts’ Role Press Release
It is a significant move used by bigger companies or startups to keep their brands up-to-date with their target audience. It includes setting up a specific individual to communicate with the media about the product or service offered by the company. After that, the person acts as a source to obtain information about the brand every time.
Product Release
Another significant type of press release is this. A product press release is not much different from a launch release, the only difference is that a product release comprises product guidelines and a launch release comprises information regarding the launch of an idea. Product release usually starts with selling an idea and ends with depicting information about the products.
How to Write a Press Release?
Press Release Writing Format
Writing a press release is very important for every organization. The foremost thing to keep in mind for writing a press release is to make sure that your format of writing must be similar to almost every other press release of your organization. This makes media persons or journalists find out the particular section of required information quickly. Here are the easy steps for writing an effective press release:
Add Logo and Release Date in the Press Release
The foremost thing to add in a press release is the logo of your company. After that, you need to mention the release date and time at the beginning of the press release.
Add Contact Details for Media Persons
Next up, you need to add your contact details. This ensures that the media persons can easily contact you for any further information. The contact information must contain:
The name of a person that the media can reach.
An email id.
Phone number.
Create an Eye-Catchy Headline for the Press Release
The foremost thing that attracts the reader’s attention is the press release’s catchy headline. A headline decides whether the reader will take a look at your press release or not. Also, there will be no lead conversions if a reader doesn’t land on your press release. Here are a few tips on how you can form a powerful headline for your press release:
Adding numbers (e.g, Top 5 ways for a healthy lifestyle).
Asking questions (e.g, How to live a healthy lifestyle without dieting?).
Communicating with readers (e.g, Why do you need to live a healthy lifestyle?).
Normally depicting the brand (e.g, Tips and tricks to live a healthy lifestyle).
Including keywords in a headline.
Tesla Press Release Example
Find Out a Meaningful Substance for the Press Release
Call it dramatic or newsworthy, but the media always tries to bring some exciting substance while flipping through the news. So, it’s your responsibility to give them a newsworthy angle via your press release. You can achieve it in the following ways:
Highlighting how your product is effective in resolving people’s problems.
Adding information about both sides of the coin for a better understanding and debates.
Including emotions to develop a connection with the audience.
Add a Summary at the beginning of the Press Release
The headline must be followed by a summary of the entire press release. The summary of a press release should only contain essentials of the happening in not more than 5 or 6 points. Adding keywords in this section benefits the results of search engines. It is a great way to attract the attention of journalists and let them decide if your press release is newsworthy or not. Here are some things to keep in mind while writing a summary:
Do not exceed the number of points from more than five.
Adding 5 questions relating to the release works well.
The points must contain small sentences only.
Add more keywords in the summary.
The idea behind the release must get clear after reading the points.
Create a sense of excitement for readers so that they read the whole press release.
However, one must write the summary only after writing the whole press release to summarize the points accurately.
Add Date and Location in the Press Release
The next step in writing a press release is to mention the date and time. The date and location on the press release should be in the format, India, June 1, 2022. It should appear in the first line of the body of the press release. This should include the city name, state name, and the date along with the year.
Add Crucial Information in the Body of the Press Release
It’s time to formulate the body of your press release. While writing the body of the press release, you must keep the following points in mind:
The press release should not exceed the limit of 500 words.
This section must comprise all the relevant and important information about the press release.
To create a better impact, you should write it in AP style (Associated Press Style).
What to Write in the Main Body of a Press Release?
The following should be included in the main body of a press release:
The most important details like:
The story behind the release.
What is taking place?
When it is taking place?
What is the venue of the occurrence?
What are the benefits of the occurrence?
Subordinate details of the event:
Less important yet interesting details about the happenings fall under this section. Here, you can also give a quote about the product that can be used by the journalists.
Journalists cover your story only if they find it easy or effective to present it before the masses. Add some extra information and conclude the body of the press release. Hence, all your creativity needs to be shown in this section.
Add Boilerplate in the Press Release
Another important step to keep in mind while writing a press release is to add a boilerplate. A boilerplate is a text that can be reused, like the basic information about the company. You should include a short bio for your organisation in every press release to create a consistent look. This can include, the name of the organization, vision and mission, and the founding date. The bio is mentioned as an ‘About us’ section in the beginning.
ebay Press Release Example
Add a Final Note for the Press Release
Finally, end the press release with a final note and an end notation (###). In this way, no irrelevant information can be published.
Lastly, you should also take care of proper spacing, spelling, and grammar while creating the press release.
Conclusion
Hence, this was a guide on how to write a press release. In this article, you got to know the different types of press releases. This will enable you to understand better and create the most suitable type of press release for your business. Thus, the above-mentioned steps and tips will help you to create an effective press release for your business in the best possible manner.
FAQs
How do I write a press release?
You can write a press release with the help of the following steps:
Create an eye-catchy headline.
Find a meaningful substance for the press release.
Add a summary at the beginning of the press release.
Add crucial information in the body of the press release.
Add contact information for the media.
How long should a press release be?
An optimal press release should be somewhere between 300 to 400 words. On average, it must not exceed 500 words.
What is the difference between a press statement and a press release?
A press release is used to give some new information like announcing the launch of an event. On the other hand, a press statement is used to make a public comment about an already happened event.
Startups are making headlines now. They are becoming great support for their country slowly but steadily. When you start a new company, you need to be visible so that you can get potential customers and sell them your products and services basically so that your company can survive.
Media runs the world, therefore they can actually make your startup visible in front of people. They can make someone billionaire, declare someone dead and can make someone a hero. No matter how much you hate or love media, it becomes the same for everyone when it comes to business.
Media houses can create great opportunities for businesses. Not only for big and established ones but for startups too. In this article, we will talk about how to grab the media’s attention towards your startup, so lets’ get started.
You will not have to pay for an advertisement to the media houses if they come to you for the story coverage of your startup. No matter how many people read blogs these days, offline media still have more audience than them, so it can make your company more visible.
Increased Users
As you are getting free promotion of your startup, you will see a bump in the user base after any media covers about you. As more people will read their news, more people will sign up for your service and will like to try your products.
Investment
You might end up getting funding from investors if they read about you and are interested in your startup and thinks that it can be a profit for them. You just have to make sure that the news covered by the media is positive in every way so that the investors can feel a spark and get interested in your business.
Quality Recruitment
Being positively featured in the media is a sign of a genuine and decent company. Your company can attract some qualified and skillful professionals who want to work with you because your company has a positive image. Employees are the roots of any company once your company get featured by media, good employees will definitely come around.
How to Attract Press?
Press Release
You can directly submit a press release to the news company. Most of the companies would appreciate your effort and your business might get featured on their channel or website.
Be Easy to Reach
Provide proper contact information on your website or social media accounts. There are times, media channels want to reach you but couldn’t, due to difficulty in contacting you. Respond to their requests and keep checking for these types of requests and be open to them as well.
Newsjacking
This could be risky. You should definitely not do this at the early stage of your startup. Newsjacking means to create breaking news or play a role in it. Obviously, you will try your best to keep it as positive as possible but the media writes what they want to write. Many companies get slammed even after doing good work. For this kind of option, experienced professionals and powerful contacts in this field is needed.
Show your Expertise
You can show off your expertise in a particular field to grab media attention. News channels often call experts to discuss breaking news. If you are not so free to do it, you can ask any of your employees to do it for the company, this way your company will be able to grab the headlines.
Reach out to Reporters
Reporters are the eyes of the public. If you have any contact, then you can directly go to reporters and ask them to cover your story. Reach out to them and they will definitely cover your story if yours is good enough.
Reach out to Bloggers
There are many news blogs out there. You can easily ask any blogger to cover your story, they will be glad to do so. You can even ask big news blogs and if not, you can also go for their subsidiaries, as most of the blogs have subsidiary blogs nowadays.
Guest Blogging
If you have good writing skills, you can use your talent by becoming a guest blogger and writing for some blogs. People will check out your profile after reading your content.
Launching Event
Throw a great party on the launching of your new product. Invite influential people in the party to attract the media. Be creative in giving the party a good theme, to make it look amazing, thus attracting the attention of the media.
Hire a Celebrity
You can invite a celebrity to come to your launching event. Most of the news reporters will be there as the celebrity is already a known face. This way, you will get the attention of the general public too.
Involve in Local Event
If you don’t have that much budget to throw a grand party just to promote your brand, then get involved in the local events. Get a list of upcoming local events and try to get involved in those events. You can sponsor the event or just host it. Moreover, you can ask your team to wear the companies merchandise and promote the product in the event or outside the event.
Tell your own story
Your own story can promote your product. Everyone likes to read successful people’s stories. You might not be so successful, but people will see you as a successful person once you started your business. Take advantage and tell your story to the news reporters.
Use Social Media Power
Use social media to create some strong campaigns to stand out from others and use that to attract the press. Modern-day journalism is all about social media and standing out there, so use social media to give you the required attention and buzz from the media. Using Twitter for such a purpose is a smart idea.
Use News Wires
There are many news wires where you can easily publish your news and other news networks will cover your story if they are interested in it. It works most of the time. You can also hire any news wire writer who can publish the news about your business for you.
Conclusion
Media coverage is not easy to get. But it is worth the hustle. However, you have to take care of the image of your brand. Media coverage is not always right. Not all reporters care for your image. They might write something which can lead to a negative image of your company. Once this happened, you can’t convince all people that you didn’t say so. Therefore, go to some good reporters only. Make some good relations with them, this way you can the deserving recognition for your business.
FAQs
How do startups get publicity?
Use social media, connect with reporters, tell your stories and user-generated content, this way you can get publicity for your startup.
What are the three types of media?
The three types of media are print media, broadcast media and the internet.
How to get your story in the news?
Connect with the reporters, make a rapport with and tell them your story.
