Tag: PR Agency

  • Top Online Business Ideas for Students Without Investment | Start a Zero Investment Business Today

    We live at a time when having the dream of being an entrepreneur is a good dream to have. The digital world has given us many opportunities which we can utilize and make our entrepreneurship dream come true. Sometimes starting early is a good thing. So, it is not something wrong to look for ideas of entrepreneurship when you are just a student.

    Students are filled with an enormous amount of energy and passion. If they get the right direction and motivation, then they can outperform themselves. A student just needs the right mold which shapes them into the right piece. Students look for business ideas as they want to start their businesses to earn quick bucks and experience which will later make them successful.

    We live in the technology era, where with one click you can earn thousands of dollars, but you require the right skill and knowledge. With the right method, you can earn your pocket money or you can even give some gifts to your parents. There are only two rules for a student to start their online business without investment. First, identify the talent that you want to sell and showcase to the world. Secondly, the right medium to showcase your talent to the world. There are numerous methods available to start a business online and a few of the leading and proven business ideas for students without investment which are listed below, have shown astonishing value creation. Starting a zero investment business for students is a great way to gain experience, earn money, and build skills without needing any capital.

    Students' Interest in Entrepreneurship, Dec22-Feb23
    Students’ Interest in Entrepreneurship, Dec22-Feb23

    Here are all those business ideas for students that requires zero investments.

    S.No Business Idea What You Do Skills Needed
    1 Become a YouTuber Create and upload engaging video content on a niche topic Video editing, public speaking, creativity
    2 Create a Group or Page on Social Media Build a community or page around shared interests Content creation, community management
    3 Online Seller Sell unused or handmade items on marketplaces Basic selling skills, product photography
    4 Start Blogging Write blogs on topics you love and earn via ads or affiliates Writing, SEO, niche expertise
    5 Self-Publisher Write and publish e-books or guides online Writing, formatting, marketing
    6 Be an Agent Connect service providers with customers and earn commissions Networking, negotiation
    7 Start a PR Agency Manage publicity for individuals or brands online Communication, writing, strategy
    8 Be a Freelancer Offer services like writing, design, or coding online Specific skill (e.g. writing, design, coding)
    9 Start Tutoring Teach academic or creative subjects to others Subject knowledge, communication
    10 Sell Your Arts Sell your paintings, crafts, or digital art Creativity, online selling
    11 Translation Services Translate content between languages Language fluency, attention to detail
    12 Transcription Services Convert audio or video into written text Typing speed, accuracy
    13 Affiliate Marketing Promote products and earn commissions on sales Digital marketing, content creation
    14 Dropshipping E-commerce Sell products without holding inventory Store setup, marketing
    15 Virtual Assistant Services Help clients with daily online tasks Organization, multitasking, communication
    16 Graphic Designer Design logos, posters, and online content Design software skills, creativity
    17 Pet Sitting Care for pets while owners are away Love for animals, responsibility

    Top Online Business Ideas for Students Without Investment | Start a Zero Investment Business Today
    Top Online Business Ideas for Students Without Investment | Start a Zero Investment Business Today

    Become a YouTuber

    Yes, posting an amazing video of your singing, acting, or dancing talent or making any quality content video on YouTube can generate plenty of opportunities. Posting videos on YouTube take zero investment but requires plenty of talent to create a viral video that has the potential to become the next sensation. But once you have the viral video content then the number of viewers will start to increase and then you have the opportunity to earn money by endorsing the brands. Many successful YouTubers are generating filthy money with quality content. Some are on an edge of becoming a celebrity and some are a millionaire.

    YouTube is a great platform to bring a particular niche front of the world. Three hundred hours of video are uploaded to YouTube every minute and almost 5 billion videos are watched on YouTube every single day. YouTube gets over 30 million visitors per day. So you can understand the power of being a Youtuber.

    Create a Group or Page on Social Media

    If you like to spend your time on social media and you have plenty of friends on social media, then don’t waste your valuable time on ideal chit-chat and start turning your fan following into a business opportunity. Create a group or page of your interest and add your friends to it and it will act as a golden chance to do brand promotions and advertisements. Creating a group or page allows you to use affiliate marketing as a tool to earn money from different online e-commerce websites.


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    Online Seller

    The easiest and simple way to earn money is by selling viral products on e-commerce websites, like eBay, Flipkart, Amazon, etc. If you have the talent for hunting good and in-demand products which are daily used by consumers then start selling your stuff online right now. Suppose, if you have the talent for creating personalized t-shirts, gifts, etc, then click the picture of your product and post it on the e-commerce website and if you are good at it then your products will be sold out within a few days.

    Moreover, selling online is hassle-free as many e-commerce giants provide sellers with an opportunity to collaborate with them and sell their products with ease. From inventory management to shipping products and product photoshoots, all the services are provided by the online shopping portal. This is one of the great potential online business ideas without investment in India for students to generate excellent income.

    Start Blogging

    Business Idea for Students Without Investment - Blogging
    Business Idea for Students Without Investment – Blogging

    If you have some piled-up thoughts inside you and you know the way to narrate them with correct words, then opt for the method of blogging instead of writing a diary. Publish some interesting stuff that you like and with which readers can connect. However, blogging is free on any platform, you will get brand proposals if you go for the paid domain and good hosting with a very professional interface and posting quality content. Blogs are a good source of income and the kind of best online business for students without investment.

    In the initial stage, it will take time to get traffic to your blog, but slowly and steadily you will see a remarkable response from it. Think of a particular niche in which you are good. Do some keyword research to see the correct volume of your audience then start publishing two articles daily. This will push your blog into Google’s search engine and traffic will increase. Moreover, after decent traffic, you can publish a sponsored post and can link a Google Ad-sense account to show advertisements on your blog. Advertisements on blogs are a great source of business. This is a win-win business idea for students that will enhance their learning and also create a significant position in society. Blogging is the online business without investment for students where they can earn well.

    Self-Publisher

    You can easily write a book and publish it online to earn regular royalty on your masterpiece. Self-publishing is a real thing now, and there is no age limit. If you have expertise in any area of writing, then write a few thousand words about it and package it into an eBook. If you can write, there is great potential for residual income here (the best kind), especially if you snowball with multiple books.

    Blogging and writing can be done simultaneously. An article that is a great source of information for all internet users can be converted into an e-book and can be featured on various online e-book platforms. You can even sell that e-book through your blog. This business idea is mostly adapted by upcoming writers. If you as a student want a wealthy career in writing then start with this idea today.


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    Be an Agent

    You can easily start a company and offer multiple services to people by being an agent. For example, start a babysitting agency online. Where you get in touch with the students who want to offer babysitting services and on other hand with the parents who regularly want babysitters. So, by this, you can earn a commission from both sides. It’s like an online placement agency, where you can earn quick cash by juggling your contacts. Not just babysitting you can even start with a brokerage for renting or selling out flats to potential buyers. On successful brokerage, you earn a handsome amount of money.

    Start a PR Agency

    You can start a PR agency, it’s not like you are going to deal with big media houses like big newspapers or TV Channels but you can easily partner with local news blogs or niche blogs (which include people with a huge following on social media) and find people who need publicity among a particular set of people. The process is simple:

    • You have to first find a client, it can be a shop in your locality, an online businessman in your contact, an event that is going to happen, and others.
    • Contact all the people who come to your mind. Ask them if they would be interested in the market of their product. Do not finalize the price on the spot.
    • Make a list of all the resources (Blogs, Instagram Page, etc.) to market their product, contact those people and ask if they can feature your content which will include a little promotion. They may ask you for money but you can also crack a barter deal by providing quality content for them.
    • Decide how much you want to take from your clients and make money. This is just one function of a PR Agency, you can take on a lot of projects from different clients who want to market their products. Once you have a good contact list of both, the bloggers and the clients, you can easily make a good strategy to make your business big.

    Be a Freelancer

    Homepage of one of the famous Freelancing websites
    Best Online Business Without Investment – Homepage of one of the famous Freelancing websites

    If you like to be your boss and want to work under your conditions, then be a freelancer and work as you want. There are numerous websites available where potential buyers advertised for freelancers and you can easily sign up for the job and earn some amazing money. There are websites for freelancers who can take work from numerous potential customers. These websites are easy to use and free to sign up for. No fees or charges are levied on undertaking any work.

    Some websites pay you on an hourly basis and some are on a contract basis. There is no restriction and no bar to earning and learning as much as you want. Becoming a freelancer is currently a profession that is chosen by many top entrepreneurs and conglomerates. However, this is the best and ideal business idea without investment for students who want to make a good living during their student life. Freelancing is best business for students without investment.

    Start Tutoring

    Online learning is a trend. You can earn well if you are good at tutoring. Students weak in their studies seek tutors. You can tutor them either online or offline at your convenience.

    You can help students with preparation classes for competitive exams. If you are good at programming, you can teach others by charging a certain fee. Tutoring is one of the most profitable online business with zero investment.

    Sell Your Arts

    You can use your creativity to come up with good Sketches and Paintings and sell them on Amazon, eBay, and other commercial websites. It will fetch you a good amount of money and will be a profitable business with zero investment.


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    Translation Services

    If you know two or more languages, you can help people and businesses by translating documents, emails, or live conversations. This is important because companies are growing and need to talk to people in different languages.

    All you need is a computer and good language skills. It’s a simple way for students to start a business with little to no money and a lot of opportunities. This can be one of the easiest and best online business ideas with zero investment.

    Transcription Services

    In this job, you listen to audio recordings and type what is said, turning speech into written text. It’s great for students because you only need a computer and good headphones, making it cheap and easy to start. You can work on your own schedule, which helps you balance your studies and get more done. Transcription services are mostly provided online and hence are considered as a profitable online business for students.

    Affiliate Marketing

    Business Idea for Students Without Investment - Affiliate Marketing
    Online Business Ideas Without Investment for Students – Affiliate Marketing

    Affiliate marketing is like being an online salesperson, but without the stress of a regular sales job. It’s a good business idea for students because it costs nothing to start and helps you make money while learning business skills.

    As a student, you can share links from companies to promote their products or services. When someone buys something through your link, you get paid a commission. The best part is you don’t have to make or store any products. This is one of the best online business from home without investment.

    Dropshipping E-commerce

    Zero Investment Business Ideas - Dropshipping E-Commerce
    Business Idea for Students Without Investment – Dropshipping E-Commerce

    Dropshipping lets you sell products online without keeping stock or dealing with shipping. When someone buys from your store, you just send the order to the supplier, and they deliver it to the customer. This is a low-risk way to start an online store with little money upfront. To do well in dropshipping, focus on choosing a specific type of product, finding trustworthy suppliers, and building an easy-to-use website to show your products.

    Virtual Assistant Services

    A virtual assistant helps clients with creative and technical tasks from home. It’s a good business idea for students with no money to invest, especially if you’re organized and have good communication skills. You can do things like manage emails, enter data, schedule appointments, and more, all from your computer while balancing your studies.


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    Graphic Designer

    In today’s visual world, businesses need strong and attractive designs to get noticed. A business with a weak visual identity may not attract customers. That’s where graphic designers come in. Graphic designing is a zero-investment business you can start from home. All you need is a laptop and design software. You don’t need a shop or a big team. With good skills, you can even work with top brands and earn well. You can help companies build their brand through great visuals like logos, websites, menus, posters, and more.

    For example, a new restaurant might need a logo, menu design, and a website to look professional and appealing. Even big companies are always looking for creative designers to promote their products.


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    Pet Sitting

    Business Idea for Students Without Investment - Pet Sitting
    Business Idea for Students Without Investment – Pet Sitting

    Pet sitting is a fun and easy business for animal lovers. Many busy people or families on vacation need someone to care for their pets. You can either walk dogs for an hour daily or look after pets for a few days or weeks while the owners are away. It’s a great way to earn money while spending time with animals, and it requires no investment to start.


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    Conclusion

    There are plenty of ways to earn money and still, you will have time for your studies. So, don’t waste your energy and talent, and start generating some money and creating a strong base for your prosperous future. Starting your own business is a great option, with some proper skills and techniques, you can use them for your good and make your journey of entrepreneurship worthwhile.

    FAQs

    How to start a business without Investment?

    • Start with Something You’re Passionate About. Passion alone can move mountains for you.
    • Research Your Market.
    • Set Financial Goals.
    • Make the Content Shareable.
    • Build a Following.
    • Launch Something You Can Sell.

    Which are the best business ideas for students without Investment?

    Here are top 10 online business without investment or some investment ideas for students with minimal and no investment in online businesses:

    • Blogging
    • Podcasting
    • Dropshipping
    • Freelance Writing
    • Launch An Online Course Or Membership Site
    • Ghost Writing
    • Virtual Assistant
    • Affiliate Marketing
    • Translation Services
    • Tutoring

    What made entrepreneurs successful?

    Passion, resourcefulness, willingness to improvise, listening to others, and strong determination to succeed are what makes an entrepreneur successful.

  • How PR Impacts Market Visibility in Crowded Industries: Insights from PR Agency Founders

    In today’s crowded industries, standing out can be a challenge for companies. Public relations (PR) plays a crucial role in enhancing market visibility and establishing a strong brand presence. But how exactly does PR make a difference, and what data backs up its effectiveness? With the Advertising market in India projected to grow by 4.54% from 2024 to 2029, reaching a market volume of .01 billion in 2029, it’s clear that strategic PR efforts can significantly contribute to a company’s success.

    In tune with this, StartupTalky asked some amazing PR agency founders to share their insights on how PR impacts market visibility and the specific data showing its effectiveness.

    Shiva Bhavani, Founder & CEO, Wing Communications
    Kishor Barua, Director, Pitchfork Partners Strategic Consulting
    Vivek Pradeep Rana, Managing Partner, Gnothi Seauton
    Sonali Sokhal, Founder, Intelliquo
    Rohini Saldanha, Founder, The PR Stop
    Ashutosh Srivastava, Founder, Point One Communications
    Caleb David, Founder & CEO, Perez Consulting
    Shutapa Paul, Founder, Dharma Media Consultants
    Sowmya Iyer, Founder & CEO, Clarity Communication
    Kritika Lalchandani, Founder, Apostrophe Communications
    Shailesh K. Nevatia, Founder, Grandeavour Communication
    Sonalika Pawar, CEO, Bold and Beyond
    Shraddha Agarwal Jalan, Co-Founder, Blurb Communications
    Ritika Garg, founder & CEO, AvancePR

    Shiva Bhavani, Founder & CEO, Wing Communications

    Shiva Bhavani, Founder & CEO, Wing Communications
    Shiva Bhavani, Founder & CEO, Wing Communications

    Consider the whole of public relations as the art of war in the marketplace. It’s the subtle blade that carves a clear path for companies amidst the chaos of competition. Brand recognition, credibility, and stakeholder relationships—these are the pillars upon which PR elevates market visibility. Deploying tactics like press releases, media relations, and thought leadership, businesses emerge from the shadows into the spotlight.

    Reflect on this: a mere 1% increase in PR spending can fuel a 1.1% surge in sales. It’s the steady drumbeat of PR that imprints a company’s name in the minds of its audience. Media’s glowing portrayal and nods from industry titans bestow upon a company the mantle of trust. Indeed, 92% of consumers would take the word of an expert over the siren calls of ads.

    In this crowded arena, earned media’s authenticity trumps paid advertisements, granting PR an unmatched edge. Quantifying PR’s influence is akin to capturing lightning in a bottle, yet media mentions, impressions, share of voice, and engagement—these metrics whisper tales of its prowess. Studies corroborate that robust PR strategies can swell a company’s brand value by 30% against those with faltering PR fronts.

    Monitoring sentiment, leads, and sales tied to PR endeavours reveals the true extent of its return on investment. PR is not just a tool but a masterstroke for companies to distinguish themselves, foster trust, and captivate their audience. With strategic PR campaigns and vigilant impact assessment, businesses don’t just compete; they thrive and ascend.

    Kishor Barua, Director, Pitchfork Partners Strategic Consulting

    Kishor Barua, Director, Pitchfork Partners Strategic Consulting
    Kishor Barua, Director, Pitchfork Partners Strategic Consulting

    A well-planned PR strategy can help in building effective relationships and maintaining a positive image of the company, enhancing visibility, credibility, and trust for the brand. In today’s crowded marketplace, where multiple brands are trying to capture audience attention, PR can help build positive perception for brands, and as the adage goes, ‘Perception is Reality’, and positive perception helps a company stand out in the market.

    There are multiple ways to monitor the success that effective PR can have for a brand. There are media monitoring tools that can analyse mentions in the media, further segregating them as positive or negative. Share of voice is an effective data set to track changes in perception for an entity. The rise of social media has been a great boon for PR. Now you can track campaign success by just checking the conversations happening for a brand online. Website traffic data also shows the effectiveness of PR, as does customer feedback.


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    Vivek Pradeep Rana, Managing Partner, Gnothi Seauton

    Vivek Pradeep Rana, Managing Partner, Gnothi Seauton
    Vivek Pradeep Rana, Managing Partner, Gnothi Seauton

    Visibility isn’t just about showing up; it’s about showing up differently. In our hypercompetitive business landscape, where countless companies are vying for consumer attention, the importance of communication cannot be overstated. It is essential to create a relevant and resonant narrative with your stakeholders.

    Gone are the days when simply having a product or service was enough to attract customers. Nowadays, consumers are bombarded with a barrage of marketing messages from various sources, making it increasingly challenging for businesses to capture their attention. This is where good storytelling comes in.

    Strategic communication helps companies establish a strong brand identity, build trust, and foster meaningful relationships with their stakeholders by crafting a compelling narrative. Narrative building plays a vital role in shaping public perception and reputation. It helps companies navigate crises and unfavourable situations, ensuring their brand image remains intact.

    In addition, one of the critical aspects of storytelling is its ability to connect with people on an emotional level. By tapping into the emotions of their audience, companies can create impactful and memorable campaigns that resonate with individuals on a deeper level.

    Ultimately, by understanding the power of emotions and leveraging them effectively, communication can significantly affect how a company is perceived in a crowded market. It allows businesses to humanize their brand, establish genuine connections, and evoke positive feelings that leave a lasting impression on their target audience. Embracing the emotional facet of communication is essential for companies looking to build visibility and create meaningful and long-lasting bonds with their stakeholders.

    Sonali Sokhal, Founder, Intelliquo

    Sonali Sokhal, Founder, Intelliquo
    Sonali Sokhal, Founder, Intelliquo

    PR is a long-term strategy that yields strong results across a period. It works across crowded industries, as a build-up, as well as advocacy. A well-defined PR strategy helps companies stay visible by prolonged exposure to the appropriate target audiences. It also allows brands to create a layered narrative for their brand.

    In terms of specific data, we need to measure PR beyond the oft-repeated AVE and impressions. While the most important data today is the number of impressions or eyeballs any outreach can get, other metrics like engagement, share of voice, and tonality are equally important. Ideally, these data sets should be measured across a quantifiable period of time.

    Rohini Saldanha, Founder, The PR Stop

    Rohini Saldanha, Founder, The PR Stop
    Rohini Saldanha, Founder, The PR Stop

    If you deploy PR merely to garner visibility, then you are better off promoting your company or self on a billboard. Only the wise will know that when you harness PR as a tool in your marketing arsenal, you are ready to face any challenges that might befall you. You are prepared! It is truly the most effective solution to resolving any of your business problems at any stage of your company’s lifecycle.

    Of course, it increases your visibility, but it does more than that. It helps build brand identity, strengthen your brand narrative, and reaffirms the facts, thus setting the record straight while protecting your image and enhancing your reputation and credibility.

    While reach be it readership, viewership, likes, or impressions are usually looked at to determine PR effectiveness, they may not necessarily be telling the whole story. I think data unfortunately does not do justice to PR. I wish there was a way that we could analyse emotions, perceptions, and opinions as that is the goal of PR to evoke an emotion, to change a perception, and to form an opinion.


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    Ashutosh Srivastava, Founder, Point One Communications

    Ashutosh Srivastava, Founder, Point One Communications
    Ashutosh Srivastava, Founder, Point One Communications

    Public relations is essential for enhancing market visibility in crowded industries, creating differences and fostering credibility. In today’s hyper-competitive environment where companies battle one another for consumers’ attention amidst a sea of alternatives, strategic PR initiatives are imperative. This is done by crafting compelling stories, disseminating strategic messaging and developing relationships with key stakeholders. By doing so, PR practitioners ensure that their brands cut through the clutter hence always being on top of mind among customers as well as industry insiders.

    There are several points to prove the effectiveness of PR in boosting market visibility. One of them being ‘positive media coverage’ which can be linked to building consumer trust. Another point is ‘Earned media’ which is considered reliable above all other sources of information. Tangible indicators such as increased brand mentions, website traffic or social media engagement along with PR campaigns also show its impact.

    Caleb David, Founder & CEO, Perez Consulting

    Caleb David, Founder CEO, Perez Consulting
    Caleb David, Founder CEO, Perez Consulting

    Public relations (PR) significantly enhances market visibility for companies in crowded industries. An effective PR campaign is both strategic and sustained, ensuring the brand remains in circulation with relevant narratives and conversations. By maintaining active presence across multiple platforms and formats, a brand can elevate and expose itself, even in a saturated market.

    Data shows that companies with consistent PR efforts see higher brand recognition and customer engagement. For instance, brands that engage in sustained PR campaigns often experience up to a 30% increase in media mentions and a significant boost in online visibility, illustrating the tangible impact of PR.

    Shutapa Paul, Founder, Dharma Media Consultants

    Shutapa Paul, Founder, Dharma Media Consultants
    Shutapa Paul, Founder, Dharma Media Consultants

    Public relations is what makes or breaks a brand’s identity. We often mistake it to be just press releases or fancy events, but an effective PR strategy can elevate a brand’s recall and embed it into public perception for decades to come. Successful PR campaigns leverage the power of storytelling. While PR’s impact cannot be measured in absolute numbers, we rely on metrics such as media coverage, earned media value, sentiment analysis, and share of voice. A Cision study said that every $1 spent on earned media generates $8 in brand value.

    PR enhances brand awareness, recognition, and perception and, consequently, the sectoral leadership of its leaders. People have an affinity for familiar brands, as revealed by a 2023 Nielsen survey that said that 60% of consumers prefer products from familiar brands and 90% trust earned media over traditional advertising. By leveraging ‘earned media’, PR becomes a powerful tool to build thought leadership and demonstrate domain expertise. A LinkedIn study found that 55% of decision-makers rely on thought leadership content to evaluate potential partners.

    Sowmya Iyer, Founder & CEO, Clarity Communication

    Sowmya Iyer, Founder & CEO, Clarity Communication
    Sowmya Iyer, Founder & CEO, Clarity Communication

    By strategically crafting and disseminating messages to target audiences through various media channels, PR professionals can amplify a company’s presence and differentiate it from competitors. I Sowmya Iyer, CEO of Clarity Communication, emphasize the importance of transparency and authenticity in PR efforts, which resonates well with audiences in today’s information-savvy landscape.

    Specific data indicating PR effectiveness includes metrics such as increased media mentions, positive sentiment analysis, website traffic generated from PR campaigns, and ultimately, measurable growth in brand awareness and reputation.

    Kritika Lalchandani, Founder, Apostrophe Communications

    Kritika Lalchandani, Founder, Apostrophe Communications
    Kritika Lalchandani, Founder, Apostrophe Communications

    Reflecting on my journey with Apostrophe Communications, I’ve come to understand the profound impact PR has on market visibility. It’s a realm where data and creativity intertwine to tell a story that not only reaches but also connects with the audience. Our approach has been transformative, leading to a 120% increase in media exposure for our clients within mere six months. This isn’t just about being seen; it’s about creating a narrative that resonates deeply, turning passive observers into active participants and brand advocates.

    Each campaign is a chapter in a brand’s story, meticulously crafted to leave a lasting impression. It’s this commitment to storytelling and strategic communication that has allowed us to outshine our brands in a crowded marketplace.

    Shailesh K. Nevatia, Founder, Grandeavour Communication

    Shailesh K. Nevatia, Founder, Grandeavour Communication
    Shailesh K. Nevatia, Founder, Grandeavour Communication

    Public Relations (PR) plays a crucial role in enhancing market visibility for companies in competitive industries by managing their reputation, building brand credibility, and creating positive relationships with the public and media. Effective PR strategies can differentiate a company from competitors, attract attention, and establish a strong presence in the market.

    Specific data demonstrating PR effectiveness includes increased media coverage, improved brand recognition, enhanced customer trust, and measurable growth in sales or leads. However, the scope of PR is much more than the measurable data.

    PR is not just marketing; it is more about communicating your brand’s message to the general public and the government. In today’s world, where everything is connected, PR has become even more important. In a world connected through social media, it is not just important for companies to have great products. Sending the right message that resonates with the customers is equally important. The essence of PR lies in the impression that it leaves on the minds of the audience.

    Sonalika Pawar, CEO, Bold and Beyond

    Sonalika Pawar, CEO, Bold and Beyond
    Sonalika Pawar, CEO, Bold and Beyond

    PR plays a crucial role in enhancing the market visibility of companies operating in crowded industries. While many associate PR primarily with crisis management, its influence extends far beyond just damage control. Traditionally, PR serves as a bridge between individuals and brands, facilitating awareness, consideration, and visibility. In today’s dynamic landscape, PR has evolved beyond conventional methods, leveraging various platforms to disseminate news effectively. Particularly, social media emerges as a predominant medium, which PR adeptly utilizes to engage audiences.

    Effectively executed PR campaigns not only bolster brand recall but also elevate visibility amidst stiff competition within crowded industries. Measuring the efficacy of such campaigns provides valuable insights into their impact. Data analytics play a pivotal role here, enabling companies to gauge audience reach, engagement levels, and sentiment analysis. By harnessing these metrics, organizations can fine-tune their PR strategies to maximize market visibility and stay ahead in highly competitive environments.

    Shraddha Agarwal Jalan, Co-Founder, Blurb Communications

    Shraddha Agarwal Jalan, Co-Founder, Blurb Communications
    Shraddha Agarwal Jalan, Co-Founder, Blurb Communications

    If you are a brand in a crowded market such as skincare, F&B, or even personal finance, you need to build credibility to stand out. While there are many ways to establish yourself as a differentiator, PR is a crucial tool that helps maintain visibility among your competitors. Data shows that companies engaging in consistent PR efforts see increased brand recognition and customer trust.

    Ritika Garg, founder & CEO, AvancePR

    Ritika Garg, founder & CEO, AvancePR
    Ritika Garg, founder & CEO, AvancePR

    In today’s crowded marketplace, Public Relations (PR) is vital for any company aiming to stand out. Effective PR strategies enhance visibility and build a positive reputation, which are crucial for attracting customers and investors. By strategically communicating the company’s values, achievements, and innovations through various media outlets, businesses can establish a strong presence and foster trust. This trust not only attracts new customers but also retains existing ones, facilitating long-term success.

    Moreover, PR helps manage crisis situations, ensuring that the company maintains its reputation under adverse conditions. Utilizing PR effectively allows companies to differentiate themselves, highlight their unique selling propositions, and compete more effectively in their respective markets. In essence, PR is not just about maintaining a positive image; it’s a strategic tool that contributes directly to a company’s growth and sustainability.


    PR Agency Founders Share Insights on Storytelling for Brands
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  • Media Corridors: PR Agency to Help Businesses in Building Brands & Maintain Online Reputation

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Media Corridors.

    The digital revolution and the growth of social media in the last few years have demanded all types of businesses to go online. The global digital population has reached 5 billion in 2022. When the customers are online, the online presence of businesses has become indispensable for sustaining the market. Building trust among customers and creating a positive brand image and maintaining the reputation becomes of utmost importance after the businesses create their online presence. Online reputation management is the best way to maintain your brand’s image. It helps in conveying the intended brand message to your target audience, developing a strong bond with your customers, and also assists in lead conversion.

    Media Corridors is a global PR & Online Reputation Management Agency to help all kinds of businesses create & maintain a positive brand image and promote their brand. Read to know more about Media Corridors, its founder, services, USP, growth, and the story of its starting up.

    Media Corridors – Company Highlights

    Startup Name Media Corridors
    Headquarters New Delhi
    Industry PR & ORM
    Founder Ayushi Arora Gulyani
    Founded 2015
    Website mediacorridors.com

    Media Corridors – About
    Media Corridors – Founder and Team
    Media Corridors – The Idea and Startup Story
    Media Corridors – Services
    Media Corridors – USP and Innovation
    Media Corridors – Client Communication
    Media Corridors – Challenges Faced
    Media Corridors – Recognition and Achievements

    Media Corridors – About

    As a Global PR & ORM agency trying to break through the clutter, the question is: how do they make their PR strategies stand out? Hence, they focus on their strengths. Media Corridor’s brand storytelling skills, combined with smart campaign planning that can help deepen the emotional connection with audiences, create a positive brand image, and deliver results that matter through the media landscape, whether traditional or digital. They BUILD campaigns and strategies, ENGAGE with the right media with a message-focused.

    Media Corridors – Founder and Team

    Ayushi Arora Gulyani - Founder & CEO of Media Corridors
    Ayushi Arora Gulyani – Founder & CEO of Media Corridors

    Media Corridors was founded in 2015 by Ayushi Arora Gulyani. She is the CEO of the startup.

    Ayushi has always wanted to do something more, something big and impactful. Something beyond my marketing skills.

    As a Communications’ professional who has built a career in the PR media landscape after having worked with various media organizations as a Journalist and PR representative viz., Times Group, Network 18, Lintas.

    Ayushi had started with a simple act of kindness, got associated with a NGO, felt their feelings. Celebrated Rakshabandhan with 100 brothers at another NGO, felt brother-sisterhood. Sold a painting made by me to raise money for the food victims in Nepal, felt humanity.

    Started coaching young media students, about building a career as a Communications’ professional, some of whom still visit me and speak with much enthusiasm about the roles they have identified for themselves early in life, felt intelligent.

    These simple act of kindness in her life, and her achievements as a Marketer makes her an overall happy soul who aims to leave her mark in whatever she does.

    Headquartered in New Delhi, Media Corridors has worked with clients across the country and from varied industries. Initially started with business marketing projects of corporates in the technology, hospitality and auto sector and with time they bagged startups, capital investment, and angel networks along with many individual business profiling mandates.

    Media Corridors is a group of Young, talented, enthusiastic and hardworking professionals. They are focused, detail oriented and professional in their approach. The agency has two teams; one deals with Traditional and Digital Public Relations and the other is associated with Content and Online Reputation Management. The team excels in supporting startups by marketing consultancy support and strategies to build the right brand image for investors and their end customers.

    Media Corridors – The Idea and Startup Story

    Media Corridors Logo
    Media Corridors Logo

    Ayushi started her career as a Journalist with Times Group in Bangalore, India. Her love for writing and unwrapping unheard stories through well-articulated articles started here. Later, she switched to Public Relations with Lowe Lintas’ LinOp in the same city to explore the realms of marketing and brand building in the media landscape.

    Switched to Delhi as her new place of residence in 2013, secured a job with Network 18 as a Food Editor with BURRP.com and thoroughly enjoyed working towards her marketing and editorial responsibilities in the hospitality industry. Having worked with a diverse sector client portfolio from auto, technology, to healthcare, lifestyle, real estate, and more, Ayushi started to find a neat balance in her writing and communications skills and was glad PR as a career happened to her.

    She took active part in startup meets, marketing conclaves and gathered some brilliant network of renowned marketing professionals and CEOs. Having gained six years of good working experience, it was about time to follow her dream of setting up a marketing PR venture of her own. Started her business marketing projects of corporates such a IL&FS Technology, InterGlobe hotels and with time bagged more retainers with startups such as Sqrrl, Moglix, Intellolabs, Propstory and more. Today, Media Corridors headquartered in New Delhi has worked with clients across the country with over 100+ clients in 7 years of our existence.

    Media Corridors – Services

    Media Corridors provides services for different domains:

    • Public Relation
    • Digital Marketing
    • Online Reputation Management
    • Crisis Communication

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    Media Corridors – USP and Innovation

    A fastest-growing public relations and online reputation management company, engaging media influencers that connect you to your customers and investors through the art of modern dialogue so your business can grow, get highlighted in the media and prosper. The agency aims at helping brands to build an exemplary image in front of their target audience through engaging brand stories. Team Media Corridors analyze and create profiles of the companies according to their area of strength and offers the required communication roadmap respectively. After analyzing the strengths, they create a concept-based marketing plan that resonates with the brand’s USP and brand image being created or managed in front of the appropriate target audience. They BUILD campaigns and strategies, ENGAGE with the right media with a message-focused approach, so brands and businesses they work with can stand out and SUSTAIN in the ecosystem at large.

    Media Corridors – Client Communication

    As Media Corridors is a startup of communication professionals, keeping the client updated is one of their main concerns.

    The team follows Multi-channel support, providing client support services across all the available channels like email, live chat, or phone calls. Omnichannel support allows them to deliver seamless and integrated client service across all client touchpoints.

    The team believes that they are Communications professionals who create the perfect bridge between the media and the clients. Factually, this can be done by being more well-read about the industry, clients’ business, and their competition at large. This knowledge is what gives them all the confidence and become better at the job they are doing. The more you trust your own client and their business, the greater the extent to which you are willing to go.


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    Media Corridors – Challenges Faced

    Doing something for the greater good requires an enormous amount of effort. Sometimes you might even end up making mistakes. Having said that, however, what she has learned over the years, is that the ability to mobilise people and keep a ‘Never Give Up’ attitude helps in turning any situation around. Keeping the employees secure and content with their requirements, especially when things got tough, has helped me create a team of PR professionals who are stronger and more focussed than ever! Hence, changing goals to milestones is going to continue at Media Corridors.

    Media Corridors – Recognition and Achievements

    Media Corridors has been awarded many times. It got the awards listed below:

    1. Most Promising PR Agency 2019 by Silicon India
    2. Best Emerging Entrepreneur in Delhi – 2022, Online Reputation Management Consultancy by Business Mint
    3. Most Promising PR Agency 2022 by Silicon India

    FAQs

    When was Media Corridors founded?

    Media Corridors was founded in 2015 in New Delhi.

    Who is the founder of Media Corridors?

    Ayushi Arora Gulyani is the founder of Media Corridors.

    What are the services provided by Media Corridors?

    Media Corridors services include:

    • Public Relation
    • Digital Marketing
    • Online Reputation Management
    • Crisis Communication
  • What is the major Difference Between these Marketing Tools- Advertising, Publicity and Promotion?

    In order to pursue brand recognition, you have to deploy these marketing tools- Advertising, Publicity and Promotion. Each tool plays a crucial role in communicating products, catalogues or services of a brand to the users.

    A marketing tool is a technique that helps your business to develop or dilate your products and services to the public. Besides, deploying marketing tools impacts a favorable effect on your brand sales turnover and brand awareness. Advertising, Publicity and Promotion are one way or another way to brew a company’s profile in the public.

    What is Advertising?
    Types of Advertising
    What is Publicity?
    Types of Publicity
    What is Promotion?
    Types of Promotion
    Major Difference among Advertising, Publicity and Promotion
    FAQ

    What is Advertising?

    You are watching a film on television, apparently there will be an intermission in between the movie and you see a clip regarding a product that they’re trying to sell.

    Advertising is nothing, but a short duration of video clips which represent the brand. Moreover, it is done as a marketing communicating strategy among public audiences as it drives brand awareness as well as sales to the products for which advertising is for.

    Advertising entices watchers to make a purchase on the products that they’re showing in such an ingenious way.

    For instance, When you are frigging craving for something to eat while binge watching your favorite web-series on YouTube and out of nowhere, you see an advertisement of KFC, where an actor devours chicken wings, Urg! That appetites your hunger. Additionally, Advertisement can be done in paper form likewise- Magazine, newspaper, leaflets etc.

    Ultimately leads you to order something on Swiggy or Zomato. This is how advertising works on marketing, by enticing public eye to make purchases forthwith, Besides Advertising should be appropriate, credible and pertinent to the brand.

    Types of Advertising

    Newspaper:

    You will encounter Big Bazaar advertisements in the end or the middle of Newspaper apropos any offers available.

    Big Bazaar Newspaper Ad
    Big Bazaar Newspaper Ad 

    Radio

    This mode of advertising is prevalent in olden days, because almost two-third of the population have listened to sports commentary on radio since the 60s and in the middle of time-out you will listen to Nestle ad most of the time back in those days.

    Television

    Naaptol is a great example for television advertisement, where time-slot is given to make as many as customers to call for them and allot an order for the particular product which the hosts are trying to sell for the seven minutes max.

    Catalogues or Direct Mail

    When direct mail was introduced, this played as an advantage to businesses in promoting their products in an effortless method by sending postcards, platelets or leaflets and papers to its targeted customers. When you open an email, you will see a plethora of emails from Swiggy or Zomato.

    Zomato Swiggy Email marketing
    Zomato Swiggy Email marketing

    Online

    One of the easiest methods to drive traffic to your brand is to advertise your products or service online. For instance; If you are searching for mnemonics regarding to clear a predicament math exam and you encounter Byju’s in the bottom of your screen and asking you to enroll.


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    What is Publicity?

    A few months back, world-famous Portuguese footballer, Cristiano Ronaldo moved two bottles of Coca-Cola off a table during a press conference which led to the company’s share price falling by $4 billion minutes after the gesture. This essentially is an example of bad publicity even though the footballer didn’t essentially demote the product.

    Publicity is an activity through which a product or brand creates awareness among the buyers. It is generally the media attention for a product or service. Publicity can be both positive and negative. Companies use Public relations to have controlled publicity. It is a form of non-paid promotion.

    Types of Publicity

    Publicity can be a boon or bane to the image of the product or brand. The different types of publicity are:

    News

    News and media coverage is a common form of publicity and affects the product vastly as this information reaches a huge number of people. Since the company doesn’t have control over the news or the media releases the publicity can be both positive or negative.

    Digital Activities

    As the world has deeply immersed in the internet and people follow the movements of the company diligently as everything is available to them, the presence of the company and its products on social media is a kind of publicity as people tend to share the posts with friends and others.

    Social Efforts

    Social Efforts by the company gains the attention of the media and likewise the general public. Companies promote a green environment, action against climate change and other social problems which gains the company a positive image.

    Events and Conferences

    Companies sponsor music concerts, trips and other events, this helps in making aware the presence of the company to the public. Conferences are conducted by the company to attract investors and other potential stakeholders.

    Partnerships

    Companies partner with other companies to increase their customer base along with the other companies’ customers. This promotion is mutually beneficial and profitable.

    Press Release

    The press release is handled by the Public relations department of the company and this form of promotion is in the control of the company. Press releases are made to announce the major events of the company.

    Product Release and Offers

    Companies draw the attention of the public for their new products through product launch events. The product launch is also telecasted online through YouTube and other platforms. The company also gives away offers and discounts to help in creating more demand for a product.


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    What is Promotion?

    Those pesky Ad Breaks while watching an interesting movie or a match is really an infuriating thing isn’t it? And they are the answer to the question ’What is promotion?’. Promotion is a process in marketing through which the company informs the user about the product, its uses, benefits and urges the buyer in purchasing the product. It is a form of communication from the buyer to the seller. It is a method to create awareness of the product among the users to coax them into choosing this particular product or brand over other competing brands and products.

    Types of Promotion

    As mentioned earlier, Ad breaks and advertising aren’t the only types of promotions a company uses to create awareness about its brand or product among the customers. The types of promotion used are:

    Direct Promotion

    Direct promotion is the promotion where the company communicates with the customers directly without any intermediary. This is done through email marketing, websites, promotional letters, etc.

    Sales Promotion

    Sales Promotional methods are the ones the company follows to increase sales by way of methods like buy 1 get one free, lottery, etc.

    Public Relation

    Public Relation is one essential component for the survival and sales of a company. The company uses PR to communicate with the customers and other stakeholders of the company to increase its presence.

    Advertisements

    Advertisements are the most common form of promotional activity done by a company. Advertisements are cheap and it helps the company in mass reach. Advertisements can be made using newspapers, the internet, television, radio, etc.

    Direct Selling:

    Direct Selling is a promotional activity when the company entrusts agents with the product and the agents travel from door to door and sell the product.

    Online Promotion:

    Online Promotion is the promotion done by the company with the use of the internet. This includes email marketing, advertisements on the internet, etc.


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    Major Difference among Advertising, Publicity and Promotion

    Parameters of Comparison 

    Advertising 

    Publicity 

    Promotion 

    Definition 

    It is a paid-up marketing one-way communication, which shows your brand either visually or in written form. 

    Publicity is an action which is engrossed by the media in the eyes of the public. 

    Promotion is a method of informing their targeted audiences about the products and urging them to make a purchase at the spur of the moment. 

    Types

    There are various types of advertisement such as- Television, online, outdoor, radio, newspaper, Cinema and magazines advertisement.

    News, Digital Activities, Social Campaign, Press meeting for inauguration of the product, Social efforts and product release or offers etc.

    Direct promotion, Direct selling, Online promotion, Public Relation (PR), Advertisement and sales promotion.

    Advantages 

    Entice watcher that leads sales, Consumer awareness, Fights competitions, introduction of new products to markets and Wide coverage of brands.

    Low-cost, augment Credibility among buyers, provide informative and draws audiences attention.  

    Introduce new products to its users, Generate new leads, Immediate returns, Better control, Ameliorate Public image and Enhance large scale production.

    Disadvantages

    Advertising cost sky-high, impersonal, lacks flexibility and one-way communication. Discourage small businesses who can’t afford to cast an advertisement.

    Lack of control if ignomable is framed against the company, Cost high in case of any press meeting is arranged. 

    Expensive, Tarbish Brand Image and Short-term orientation that engenders ambiguity about the products. 

    Examples

    You encounter Banner or poster in the middle of travelling somewhere likewise; a person opening his mouth wide to have a bite of Mcdonalds burger. 

    When you step out, you hear vegetable vendors trying to sell their products by shouting loud in order to engross buyers.

    If you go to a fast food restaurant and as a regular customer you get a promotion availability ‘Buy One Get One’.

    Conclusion

    Promotion, Publicity, Advertising are done mainly to create awareness of the product and coax the consumers in choosing the product among the competing brand’s products.

    Both Advertising and Publicity are a form of Promotion. In this era, where consumers are flooded with a lot of choices, it is essential for a company to advertise and publicize its product and brand and use these promotion methods to survive and flourish in any industry.

    FAQ

    What is the most effective promotional tool?

    According to numerous studies calendars and notepads are the most effective promotional tools.

    What are the tools of publicity?

    Media relations, Social media, Newsletters, and Brochures and catalogues are some of the tools you can use for publicity.

    What is the most expensive promotion tool?

    Personal selling is considered as the most expensive promotion tool. As it involves training costs.