Tag: PR Agencies India

  • Top Public Relation Agencies in India 2025 | List of Best PR Agencies

    Our country is one of the most vibrant economies in the whole world today. The companies and startups in India have seen astronomical growth in the past few years and many are in the phase of development. All such business needs PR or Public Relations. Have you ever thought about how these companies create awareness about their products and services or their brand? To whom do they reach out? Or for instance, why do we even need public relations?

    For every business to survive, it must gain awareness in the market, get investments from investors, and publicize its products and services with an effective Public Relations Strategy. A good PR agency can help businesses to create their own unique brand identity in the market and can be very beneficial for them. To add wings to the company’s vision and to achieve the mission of an organization PR plays a vital role. In India, we have a wide range of PR Agencies that offer their services to businesses in order to have an effective brand positioning. In this article, you will find the list of the best PR Agencies in India in 2025.

    Top PR Agencies in India

    S.No. Agency Name Headquarters Specialization / Focus Area
    1 99Outreach Mumbai Influencer marketing, digital PR
    2 Perfect Relations New Delhi Strategic communications, corporate PR
    3 Leo Burnett India Mumbai Advertising, integrated marketing
    4 GroupM India Mumbai Media planning, brand strategy
    5 The PRactice Bengaluru Corporate and tech PR
    6 Concept PR India Ltd Mumbai Corporate, finance, and crisis PR
    7 Edelman New Delhi Reputation management, brand PR
    8 MSL Group Mumbai Integrated communications, consumer PR
    9 Avian WE Gurugram Public affairs, advocacy, and corporate PR
    10 ADFactors PR Mumbai Corporate, finance, and government PR
    11 Genesis BCW Gurugram Brand communications, CSR, and advocacy
    12 Weber Shandwick Mumbai Global communications, media relations
    13 WE Communications (Previously Waggener Edstrom) Bengaluru Tech communications, brand storytelling
    14 Ketchum Mumbai Consumer and corporate PR
    15 PR Pundit New Delhi Luxury, lifestyle, and fashion PR
    16 Ogilvy Mumbai Advertising, brand PR, and creative strategy
    17 Golin Gurugram Integrated marketing, corporate PR
    18 Value 360 New Delhi Startup and brand communications
    19 Media Mantra Gurugram Corporate, consumer, and digital PR
    20 Madison PR Mumbai Media relations, brand PR
    21 Business Wire Mumbai News distribution, corporate disclosure
    22 Glad U Came Mumbai Celebrity management, influencer marketing
    23 H+K Strategies India New Delhi Public affairs, strategic communication
    24 Aim High Consulting Bengaluru Tech and startup PR
    25 Zeno Group Mumbai Brand purpose, consumer storytelling
    26 Integral Mumbai Financial and investor relations PR
    27 APCO Worldwide New Delhi Public affairs, global communications
    28 The Pivotals Gurugram Digital PR, brand visibility
    29 MoshiMoshi Bengaluru Creative communication, design, and PR
    30 Communicate India Mumbai Integrated PR and marketing services
    31 Brand Visage Communications New Delhi Digital marketing, PR, and branding
    32 PR Professionals Gurugram Government and infrastructure PR
    33 Twenty7 Inc New Delhi Lifestyle and corporate PR
    34 Teamwork Communications Group New Delhi Healthcare and education PR
    35 ActiMedia Pvt. Ltd. Mumbai Lifestyle, fashion, and brand PR
    36 PRchitects Pune Digital PR, SEO-based outreach
    37 Sakshar Media PR New Delhi Media relations and corporate PR
    38 Catalyst Public Relations Chennai Regional PR, brand awareness
    39 Orion PR Mumbai Corporate and crisis communication
    40 Pressman PR Kolkata Corporate communications, media relations
    41 Musk Public Relations Mumbai Lifestyle, entertainment PR
    42 PinkCity media Jaipur Regional media and digital PR
    43 Star Squared PR Bengaluru Startup and tech communications
    44 Blue Lotus Communications Mumbai Healthcare, finance, and corporate PR
    45 Spark PR and Communications Mumbai Media relations, brand visibility
    46 Integrated Centre for Consultancy Pvt. Ltd (ICCPL) Noida Real estate and education PR
    47 4iconic Media Llp Mumbai Branding, media relations
    48 GrowthElements Private Limited Pune Digital growth, branding strategy
    49 UpLift Marketing Mumbai Startup and digital PR
    50 Public Media Solution Pune Tech, healthcare, and startup PR

    The entertainment and media industry has grown well in recent years. Its market size is expected to rise from $2,671.36 billion in 2024 to $2,871.79 billion in 2025, growing at a 7.5% annual rate. This growth is mainly due to the rise in smartphone use, social media popularity, streaming platforms, personalized content, and global reach of media.

    99Outreach

    Field Details
    Agency Name 99Outreach
    Best For Influencer marketing, digital PR, and link-building campaigns
    Clientele Roster Kaagaz, Braves, Duroflex, Back Office Pro, tiiny.host
    99Outreach - Best PR Agencies in India
    99Outreach – Best PR Agencies in India

    99Outreach is a PR agency in India, founded by a group of SEO experts and seasoned entrepreneurs. They possess experience of over a decade in the field of PR. They are known for their expertise in helping clients rank for their targeted keywords and also helping them connect with the most desired and sought-after websites for backlinks.

    99Outreach collaborates with high-quality websites accepting guest posts, which in turn helps you reach out to thousands of websites and other media channels. They can help you improve your brand’s presence, boost organic traffic and rankings, surge in domain authority, growth in lead generation and sales, and more. It is simply a one-stop solution that will help you build an excellent digital presence.

    Perfect Relations

    Field Details
    Agency Name Perfect Relations
    Best For Strategic communications, corporate PR
    Clientele Roster The Coca-Cola Co., Nokia, Bharti Airtel Ltd, Honda Motor Co.
    Perfect Relation - Best PR Agencies in India
    Perfect Relation – Best PR Agencies in India

    A fully integrated PR agency founded in New Delhi in 1992, Perfect Relations helps construct, communicate and cultivate the core concepts of the brand and the image of the brand in the minds of the audiences. start

    Perfect Relations has a history of working with clients from a diverse range of industries including Image Consulting, Automotives, Fast Moving Consumer Goods (FMCG), Finance and Banking, Food, Retailing, Organizing sports, events, Governments and Associations, Healthcare, and Pharmaceutical and more. It is one of the top 10 PR agencies in India.

    Perfect Relations had already been acquired by Dentsu Aegis Network back on September 19, 2016.

    Leo Burnett India

    Field Details
    Agency Name Leo Burnett India
    Best For Advertising, integrated marketing
    Clientele Roster Olx, HDFC, Amazon
    Leo Burnett India - Best PR Agencies in India
    Leo Burnett India – Best PR Agencies in India

    Leo Burnett is a widely acclaimed advertising agency headquartered in Chicago. Leo Burnett Worldwide, also known as Leo Burnett Company Inc., is founded back in 1935 in Illinois, Chicago, and is the parent company of Leo Burnett India. The Indian subsidiary of the company is headquartered in Mumbai and is a popular advertising agency that dreams to be the best creator of ideas that truly move people forward.

    GroupM India

    Field Details
    Agency Name GroupM India
    Best For Media planning, brand strategy
    Clientele Roster Google, Loreal, Nestle
    GroupM Media - Best PR Agencies in India
    GroupM Media – Best PR Agencies in India

    GroupM, the parent organization of GroupM India, is a leading media investment company, which is notable for more than $50 billion annual media investment with the help of numerous agencies including Mindshare, MediaCom, Wavemaker, Essence, and m/SIX. GroupM’s list of agencies also includes the outcomes-driven programmatic audience company, Xaxis.

    The PRactice

    Field Details
    Agency Name The PRactice
    Best For Corporate and tech PR
    Clientele Roster Amazon, Oracle, Sony, AMD
    The PRactice - Best PR Agencies in India
    The PRactice – Best PR Agencies in India

    The PRactice is a PR firm in Bangalore with offices in Mumbai and New Delhi. Founded by Nandita Lakshmanan in the year 2000 with just Rs 35,000 worth of investment, The PRactice has grown to be a premium, and independent Public Relations consultancy, distinguished for consumer and technology clients they have amassed throughout the years.

    Concept PR India Ltd

    Field Details
    Agency Name Concept PR India Ltd
    Best For Corporate, finance, and crisis PR
    Clientele Roster IDBI Federal Life Insurance, Century Real Estate, MedGenome
    Concept PR India Ltd. - Best PR Agencies in India
    Concept PR India Ltd. – Best PR Agencies in India

    Concept PR boasts 20+ years of experience in Public Relations and other digital communication services like Digital PR, social media management, website management, content marketing, and more. Headquartered in Mumbai, Concept PR has grown to be a 250-employee-strong organization, all of whom are experienced PR professionals working to help the organization scale different levels.

    Edelman

    Field Details
    Agency Name Edelman
    Best For Reputation management, brand PR
    Clientele Roster Tata, Unilever, Shell, and PayPal
    Edelman - Best PR Agencies in India
    Edelman – Best PR Agencies in India

    The global marketing and communications agency Edelman is known for its unique approach to PR called ‘brand journalism’. The PR agency helps to create stories and narratives like media companies in order to appeal to and attract customers and get the products and services to the potential marketplace. Edelman is a global company with nine offices in India


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    MSL Group

    Field Details
    Agency Name MSL Group
    Best For Integrated communications, consumer PR
    Clientele Roster Monster Energy Drink, Videocon D2H, Sobha developers, and Changi Airport Group

    Clientele Roster:

    MSL - Best PR Agencies in India
    MSL – Best PR Agencies in India

    The core services offered by MSL Group include reputation management, corporate communications, crisis, and issue management, employee communications, financial communications, and policy & regulatory communications. The company is not just a PR agency but is a communications partner that is able to deliver messages to the masses all across the world. MSL helps the client to build a brand and integrate PR campaigns that deliver real results.

    Avian WE

    Field Details
    Agency Name Avian WE
    Best For Public affairs, advocacy, and corporate PR
    Clientele Roster Samsung, Amazon India, Airbus, Avon
    Avian Media - Best PR Agencies in India
    Avian Media – Best PR Agencies in India

    One of the most prominent PR agencies, Avian Media has made its mark in the Top 10 in the Indian market. Founded in the year 2004, Avian Media focuses more to foster clients for life through excellence in advocacy. They are one of the masters of content creation, marketing, and storytelling in India. WE Communications, one of the world’s leading communications and integrated marketing agencies acquired a majority stake in Avian, making it Avian WE.


    Top 10 Advertising Agencies in India | Best Advertising Agencies
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    ADFactors PR

    Field Details
    Agency Name ADFactors PR
    Best For Corporate, finance, and government PR
    Clientele Roster SBI, ICICI Bank, Bombay Stock Exchange, L&T, and Cairn India
    ADFactors PR - Best PR Agencies in India
    ADFactors PR – Best PR Agencies in India

    Another local and global PR agency, ADFactors is serving clients in around 45 cities in India. It is one of the most popular PR firms in Mumbai. ADFactors offers its services like PR Campaigns and press releases to clients like financial institutions, conglomerates, and corporate.

    Genesis BCW

    Field Details
    Agency Name Genesis BCW
    Best For Brand communications, CSR, and advocacy
    Clientele Roster Dolby Technologies, Newby India, Tatasky, Zee, and Marks & Spencer
    Genesis BCW - Best PR Agencies in India
    Genesis BCW – Best PR Agencies in India

    One of the most influential and important PR agencies in the world, Genesis Burson Marsteller has an impressive reach to the masses. Genesis Burson-Marsteller in India was formally rebranded as Genesis BCW. The rebranding follows the February 2018 merger of Burson-Marsteller and Cohn & Wolfe to form BCW (Burson Cohn & Wolfe), one of the world’s largest, full-service, global communications agencies.

    The company also has a significant role in the Indian PR market. Many multinational companies in India often turn out to Genesis Burson Marsteller for PR push and services like integrated PR, marketing, and communication strategies.

    Weber Shandwick

    Field Details
    Agency Name Weber Shandwick
    Best For Global communications, media relations
    Clientele Roster MasterCard, Hero Honda, KLM Northwest Airlines, and Burger King India
    Weber Shandwick - Best PR Agencies in India
    Weber Shandwick – Best PR Agencies in India

    Being one of the largest global PR firms, Weber Shandwick has its importance in the Indian PR industry which is derived from its approach to storytelling and campaign planning. The company has experience of about two decades in the industry and is perceived as a prominent brand in offering services like consumer PR, digital communications, and media training.


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    WE Communications (Previously Waggener Edstrom)

    Field Details
    Agency Name WE Communications (Previously Waggener Edstrom)
    Best For Tech communications, brand storytelling
    Clientele Roster Microsoft, Cornerstone, Cisco, and McDonald’s
    WE Communications - Best PR Agencies in India
    WE Communications – Best PR Agencies in India

    The well-established global brand has the potential to turn your needs into success. Waggener Edstrom has a huge team of experts that helps clients in all sectors, especially in technology, health, and consumer goods. The company has a broad and deep focus on sophisticated PR offerings. The agency has a great influence in the states of Bangaluru, Mumbai, Pune, and more.

    Ketchum

    Field Details
    Agency Name Ketchum
    Best For Consumer and corporate PR
    Clientele Roster Netmeds, Synopsys India, Eagle boys pizza, and Earnest Towers Pvt, Ltd.
    Ketchum - Best PR Agencies in India
    Ketchum – Best PR Agencies in India

    The global communications consultancy, Ketchum Sampark (India) has the ability to understand the Indian cultural, commercial, media, and political forces. The company delivers PR campaigns that reflect the mood, sentiments, and trends of what is happening in the Indian market. Ketchum Sampark is a trusted PR agency in India that offers services like corporate PR, branding, marketing, employee communications, digital PR, public affairs, etc.

    PR Pundit

    Field Details
    Agency Name PR Pundit
    Best For Luxury, lifestyle, and fashion PR
    Clientele Roster Dior, Harley Davidson, Adidas, Oxford University Press, ARATA and Swarovski
    PR Pundit - Best PR Agencies in India
    PR Pundit – Best PR Agencies in India

    There are many notable PR agencies in the market but PR Pundit is an exception. The company tends to focus on different sectors and industries but works with only iconic, high-end global brands. The luxury PR specialist, PR Pundit makes it splash with wealthy Indian customers.


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    Ogilvy

    Field Details
    Agency Name Ogilvy
    Best For Advertising, brand PR, and creative strategy
    Clientele Roster Vodafone, Dabur, BMW India, Mondelez, and Unilever
    Ogilvy - Best PR Agencies in India
    Ogilvy – Best PR Agencies in India

    Established in the year 1964, Ogilvy has been a promising and leading global PR Agency that offers services beyond PR, marketing, and branding. Their services like multicultural strategy, risk communications, analyst relations, and behavioural communications have expanded their scope beyond PR activities. They have a rich corporate history and have partnered with many able organizations and companies.

    Golin

    Field Details
    Agency Name Golin
    Best For Integrated marketing, corporate PR
    Clientele Roster Axis Bank, Hindustan Unilever, Idea, Micromax, and Britannia
    Golin - Best PR Agencies in India
    Golin – Best PR Agencies in India

    With strong innovation, Golin Opinion takes pride in being a PR agency that focuses on changing or rather shifting opinions. As a well-established PR agency, they offer services like digital services, media management, crisis management, corporate social responsibility, and internal communications.

    Value 360

    Field Details
    Agency Name Value 360
    Best For Startup and brand communications
    Clientele Roster ixigo.com, OLX, Lenskart, Shopclues, Naaptol, and meritnation.com
    Value 360 - Best PR Agencies in India
    Value 360 – Best PR Agencies in India

    Looking for a PR agency for startups in India? Many firms specialize in helping new businesses build strong brand visibility, gain media coverage, and connect with their target audience through strategic communication and digital PR solutions. Value 360 is another leading pr agencies in Delhi. Startups and high-profile tech companies have always preferred Value 360 as their choice for a PR agency. They have worked with more than 100 companies all around the world by offering a service mix that includes digital influence services, crisis communication, social media, corporate communication, and strategic services.

    Media Mantra

    Field Details
    Agency Name Media Mantra
    Best For Corporate, consumer, and digital PR
    Clientele Roster Aakash Institute, Blaupunkt, Easyday club, FIITJEE, and Voylla
    Media Mantra - Best PR Agencies in India
    Media Mantra – Digital PR Agency in India

    With the intent of creating impactful brand stories, Media Mantra has been one of the top 10 fastest-growing PR agencies in the world. They are also one of the fastest-growing Indian PR agencies with its primary principles of the innovative approach.

    Madison PR

    Field Details
    Agency Name Madison PR
    Best For Media relations, brand PR
    Clientele Roster CCD, ITC, P&G, JW Marriott, Kellogg’s, and Asian Paints
    Madison PR - Best PR Agencies in India
    Madison PR – Top PR Agencies in India

    Founded in the year 1988, Madison is one of the largest home-grown communication groups in India. In our country, Madison PR is one of the best PR agencies that use its insights, expertise, business sense, and creativity to increase its customer’s business and profits.

    Business Wire

    Field Details
    Agency Name Business Wire
    Best For News distribution, corporate disclosure
    Clientele Roster Snapdeal, UC News India, EFY Group, and Republic TV
    Business Wire - Best PR Agencies in India
    Business Wire – Best PR Agencies in India

    In the Asian-Pacific region, Business Wire has made its notable presence as a PR company with high-profile partnerships. Business Wire India has been able to successfully offer its campaign and communication outreach activities in more than 190 different industries and trade categories. Their distribution reach is with around 90,000 media outlets in more than 160 countries which have made their presence outshine.

    Glad U Came

    Field Details
    Agency Name Glad U Came
    Best For Celebrity management, influencer marketing
    Clientele Roster OYO Rooms, Lotus Herbals, Revlon India, RENÉE Cosmetics, Cover Story, Vero Moda, Alcis, Boult Audio, Celio, IDEE, The Faceshop, Juicy Chemistry, Da Milano, and many more
    Glad U Came - Best PR Agencies in India
    Glad U Came – Leading PR Agencies in India

    Glad U Came, a leading PR & Influencer Marketing agency was founded in 2015 by Maddie Amrutkar, who has a successful 5-year stint as an entrepreneur. Glad U Came is an award-winning PR and Influencer Marketing boutique agency. It works with established and emerging companies that are into fashion, accessories, beauty, entertainment, food, nutrition, tech, and travel. Glad U Came is situated in a prime location that is easily accessible to celebrities, fashion stylists, digital influencers, editors, and costume heads as well as influential.

    With an established track record for reinventing brands, Glad U Came helps you in:

    • Launch of a new store/product
    • Celebrity Gifting
    • Blogger Engagement
    • Influencer Marketing

    Glad U Came has hands-on experience securing top-tier press placements, placing your product in the hands of key celebrities, dressing A-list celebrities, media relations, establishing strong relationships with digital influencers, online visibility, and building strategic alliances. The PR team here is truly passionate and dedicated to supporting the growth of new businesses, they are able to offer you cost-effective solutions that are tailor-made to suit your brand’s unique needs.


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    H+K Strategies India

    Field Details
    Agency Name H+K Strategies India
    Best For Public affairs, strategic communication
    Clientele Roster Sony Entertainment, Sony Music, Times Network
    H+K Strategies India - Best PR Agencies in India
    H+K Strategies India – Top PR Agencies in India

    H+K Strategies India is the subsidiary of the global public relations firm Hill+Knowlton Strategies, which was founded in New Delhi in 1988 to serve the pan-Indian customers of the brand. Also known as IPAN (Indian Public Affairs Network), Hill+Knowlton Strategies India strives hard to meet the growing demands of its customers.

    Aim High Consulting

    Field Details
    Agency Name Aim High Consulting
    Best For Tech and startup PR
    Clientele Roster BYJU’S, Flipkart, Ola, Swiggy, CommonFloor, Zivame
    Aim High Consulting - Best PR Agencies in India
    Aim High Consulting – Leading PR Agencies in India

    Aim High Consulting is a reputed PR agency that has been founded in 2007 by N Ravi Shankar, who also serves as the CEO of the company right from the start. Being one of the best startup PR consulting agencies in India, Aim High Consulting boasts of strong teams in locations like Bangaluru, Hyderabad, Delhi, Kolkata, and more that can handle national PR mandates.

    Zeno Group

    Field Details
    Agency Name Zeno Group
    Best For Brand purpose, consumer storytelling
    Clientele Roster Starbucks, Prudential, Lenovo, Goodyear
    Zeno Group - Best PR Agencies in India
    Zeno Group – Best PR Agencies in India

    Zeno Group India is the Indian subsidiary of one of the most formidable PR agencies, Zeno Group, which is based in New York and popularly operates in North America, Europe, and Asia. Zeno Group India serves as a strategic hub promising world-class 360-degree engagements across multiple markets around the country. It has its presence as a PR firm in Delhi, Bengaluru, and Mumbai.

    Integral

    Field Details
    Agency Name Integral
    Best For Financial and investor relations PR
    Clientele Roster Not specified / Financial and corporate clients

    Integral or Integral PR Services, as it was previously known, is a public relations and communication advisory firm founded back in 1998, which serves a wide array of industries. Headquartered in New Delhi, India, Integral successfully operates from its offices in Mumbai, Hyderabad, Bangalore, and Kolkata.

    APCO Worldwide

    Field Details
    Agency Name APCO Worldwide
    Best For Public affairs, global communications
    Clientele Roster Nokia, Microsoft, Pfizer, Johnson & Johnson
    APCO Worldwide - Best PR Agencies in India
    APCO Worldwide – Top PR Agencies in India

    APCO Worldwide is an independent global public affair and strategic communications consultancy based in Washington D.C, US. APCO Worldwide’s Indian subsidiary started its operations in 2007 the regional operations of which are currently being hailed as the largest and the most successful in the global network of the company.

    The Pivotals

    Field Details
    Agency Name The Pivotals
    Best For Digital PR, brand visibility
    Clientele Roster Samarthanam Trust, Mesco Steel
    The Pivotals - Best PR Agencies in India
    The Pivotals – Best PR Agencies in India

    The Pivotals is a Public Relations and Brand Management company headquartered in Noida, UP that takes care of the public relations, brand management, content management, and digital marketing needs of a company and helps build a brand.

    MoshiMoshi

    Field Details
    Agency Name MoshiMoshi
    Best For Creative communication, design, and PR
    Clientele Roster MAX, Ola Auto, SAP, DriveU

    Moshi Moshi is a Communications company and a creative advertising agency. Founded in 2014, Moshi Moshi is a young, creative, gutsy, and committed communications company that strives to extend an extra edge to its clients.

    Communicate India

    Field Details
    Agency Name Communicate India
    Best For Integrated PR and marketing services
    Clientele Roster Rusan Healthcare, Metropolis Healthcare, Kyoorius, Reliance Group
    Communicate India - Best PR Agencies in India
    Communicate India – Top PR Agencies in India

    Headquartered in Mumbai, Communicate India is a 360-degree brand consultancy that helps in designing communication strategies to empower brands to resound powerful perceptions. Communicate India has independently functioning branches in Mumbai, Delhi, and Bangalore, which has helped the company build an enviable pan-India presence. It is one of the best public relations companies in Mumbai.


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    Brand Visage Communications

    Field Details
    Agency Name Brand Visage Communications
    Best For Digital marketing, PR, and branding
    Clientele Roster HCL, Vega, Aaj Tak
    Brand Visage - Best PR Agencies in India
    Brand Visage – Best PR Agencies in India

    Brand Visage Communications is a Digital and Performance Marketing Agency, headquartered in New Delhi, which works with an innovative bent of mind and strives to shape ideas into glorious realities.

    PR Professionals

    Field Details
    Agency Name PR Professionals
    Best For Government and infrastructure PR
    Clientele Roster NHPC, NCRTC, UNICEF, DLF, Delhi Metro, L&T
    PR Professionals - Best PR Agencies in India
    PR Professionals – Top PR Agencies in India

    PR professionals are identified as a multi-specialist PR agency hailing from Gurgaon, which takes pride in its credibility and demonstrated versatility. Serving a diverse client base, PR Professionals has grown to be one of the leading Digital Marketing and PR agencies in India, which boasts of around 98% business growth that it has witnessed through client referrals.

    Twenty7 Inc

    Field Details
    Agency Name Twenty7 Inc
    Best For Lifestyle and corporate PR
    Clientele Roster ShaadiSaga, SDPL, Campus 365, Gold’s Gym
    Twenty7 Inc - Best PR Agencies in India
    Twenty7 Inc – Best PR Agencies in India

    Hailing from New Delhi, India, Twenty7 Inc is deemed one of the fastest-growing PR agencies in India that strive to address the 360-degree digital marketing and communication requirements of brands from varied niches.

    Teamwork Communications Group

    Headquartered in: New Delhi, India

    Field Details
    Agency Name Teamwork Communications Group
    Best For Healthcare and education PR
    Clientele Roster Indian Overseas Bank, Zimmer, Sharda University, Geetanjali Salon, Fortis, Abbott
    Teamwork Communications Group - Best PR Agencies in India
    Teamwork Communications Group – Top PR Agencies in India

    Public Relations and Communications Group, Teamwork Communications Group is headquartered in New Delhi and acts as a one-stop shop for all kinds of media and communications services. Well-rooted in journalism, the company offers significant image management, public relations, corporate communications, brand building, and brand positioning services.

    ActiMedia Pvt. Ltd.

    Field Details
    Agency Name ActiMedia Pvt. Ltd.
    Best For Lifestyle, fashion, and brand PR
    Clientele Roster Timezone, OML Media, Madhuri Dixit Nene, Ping Network, Wakau
    ActiMedia - Best PR Agencies in India
    ActiMedia – Best PR Agencies in India

    Starting its journey back in 1998, when it was incorporated, ActiMedia Pvt. Ltd. has over 20 years of experience in the PR industry, especially in the lifestyle and luxury segment, including Fashion, Entertainment, Beauty, Hospitality, Jewellery, Online lifestyle Portals, Sports Lifestyle and more.

    PRchitects

    Field Details
    Agency Name PRchitects
    Best For Digital PR, SEO-based outreach
    Clientele Roster EaseUS, Bluefox, Kasamba, iBus Media
    PRchitects - Best PR Agencies in India
    PRchitects – Best PR Agencies in India

    PRchitects, just as its name says, is a Public Relations building brand that helps fulfil the 360-degree Digital PR and Marketing requirements of its clients ranging from the domains of technology to lifestyle, eCommerce, and more. Besides, the company also offers excellent lead generation, product launches, brand awareness, community building, and content marketing services.

    Sakshar Media PR

    Field Details
    Agency Name Sakshar Media PR
    Best For Media relations and corporate PR
    Clientele Roster GrabOn, The Biryani House, Barbeque Nation, ONGC, BJP
    Sakshar Media PR - Best PR Agencies in India
    Sakshar Media PR – Best PR Agencies in India

    Sakshar Media PR is a public relations, digital marketing, event management, social media marketing, branding, and promotions agency that helps brands get the best out of the mentioned services. The company boasts of serving over 200 professional clients from diverse niches.

    Catalyst Public Relations

    Field Details
    Agency Name Catalyst Public Relations
    Best For Regional PR, brand awareness
    Clientele Roster Kauvery Hospital, UF Group, Urban Company, FUJIFILM
    Catalyst Public Relations - Best PR Agencies in India
    Catalyst Public Relations – Best PR Agencies in India

    Billed as the Best PR agency in Chennai, India, Catalyst Public Relations boasts of extending tangible and measurable PR solutions that it offers its clients. Founded back in 1997, Catalyst Public Relations stands as the most sought-after firm, which offers a whole gamut of media services to clients from different niches.


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    Orion PR

    Field Details
    Agency Name Orion PR
    Best For Corporate and crisis communication
    Clientele Roster NIX, Pidilite, Suvidhaa, Mouthshut.com
    Orion PR - Best PR Agencies in India
    Orion PR – Top PR Agencies in India

    Based in Mumbai, Orion PR is dubbed as one of the leading PR agencies found in Mumbai. The company helps brands benefit much from public relations, crisis management, media relations, reputation management, and all the other services that it offers!

    Pressman PR

    Field Details
    Agency Name Pressman PR
    Best For Corporate communications, media relations
    Clientele Roster Blue Star, RMSI, Sonata Software
    Pressman PR - Best PR Agencies in India
    Pressman PR – Best PR Agencies in India

    Pressman Advertising Ltd. boasts of being one of the most recognized public relations consultancies that go by the name, Pressman PR. With a comprehensive list of the best public relations services, Pressman guarantees convincing size, reach, resources, strengths, and specialist skills to meet the needs of their clients.

    Musk Public Relations

    Field Details
    Agency Name Musk Public Relations
    Best For Lifestyle, entertainment PR
    Clientele Roster Colours, Bajaj Allianz, Ford, Discovery, Kalyan Jewellers, OLA, Zomato, &TV
    Musk Public Relations - Best PR Agencies in India
    Musk Public Relations – Best PR Agencies in India

    Musk Public Relations is one of the leading regional PR agencies in Rajasthan with 360-degree solutions ranging from media monitoring, media planning and management, client servicing, media relations, and more.

    PinkCity media

    Field Details
    Agency Name PinkCity Media
    Best For Regional media and digital PR
    Clientele Roster Not specified / Regional and digital clients
    PinkCity Media - Best PR Agencies in India
    PinkCity Media – Best PR Agencies in India

    When it comes to PR agencies in Rajasthan, PinkCity Media is one of the leading regional PR, branding, and digital marketing solutions providers. Based in Jaipur, Rajasthan, PinkCity extends the best PR, branding, reputation management, and digital marketing services for its clients.

    Star Squared PR

    Field Details
    Agency Name Star Squared PR
    Best For Startup and tech communications
    Clientele Roster Apollo Hospitals, Dell, IBM, Huawei, Himalaya
    Star Squared PR - Best PR Agencies in India
    Star Squared PR – Best PR Agencies in India

    Based in Bangalore, India, Star Squared PR helps develop powerful stories for the clients to help them stand apart from the rest. The company collaborates with the media, helping them to be featured on television, radio shows, newspapers, and magazines, thereby helping them get the best of 360-degree communications campaigns.

    Blue Lotus Communications

    Field Details
    Agency Name Blue Lotus Communications
    Best For Healthcare, finance, and corporate PR
    Clientele Roster IPCO, Fino, LPU, Career Launcher, ShareKhan, Indiabulls
    Blue Lotus Communications - Best PR Agencies in India
    Blue Lotus Communications – Top PR Companies in India

    Blue Lotus Communications is widely acclaimed as the most comprehensive provider of PR and reputation management services. Headquartered in Mumbai, Blue Lotus Communications extends class-apart services across numerous industries including Healthcare, Finance, Technology, Education, Real Estate, and Brands.

    Spark PR and Communications

    Field Details
    Agency Name Spark PR and Communications
    Best For Media relations, brand visibility
    Clientele Roster Rambagh Hotels Pvt. Ltd., Jaipur Jewellery Show, Jaipur Literature Festival, Prabha Khaitan Foundation
    Spark PR and Communications - Best PR Agencies in India
    Spark PR and Communications – Best PR Agencies in India

    With its innovative PR strategies, robust integrated marketing campaigns, and experience of more than 20 years in the industry, Spark PR and Communications claims to have created leading brands across numerous niches. Spark is headquartered in Jaipur, Rajasthan, and has served a list of clients from Rajasthan and other parts of the country.

    Integrated Centre for Consultancy Pvt. Ltd (ICCPL)

    Field Details
    Agency Name Integrated Centre for Consultancy Pvt. Ltd (ICCPL)
    Best For Real estate and education PR
    Clientele Roster OYO Rooms, CRE India, Acer Mobile, Yamaha, Red Tape, BMW
    ICCPL - Best PR Agencies in India
    ICCPL – Best PR Agencies in India

    Integrated Centre for Consultancy Pvt. Ltd (ICCPL) is a 360-degree marketing solutions company that comes under India’s Top PR Agencies. ICCPL is also known for its snowballing campaigns, making it the Best PR Company in India. It focuses its approach on enabling early-stage businesses to gain traction and visibility in traditional and digital media. ICCPL, is studied for its unique strategies & flawless implementations servicing over 100 big brands with the most exposure to real estate.

    Today, the organisation has a large clientele in the real-estate sector, education, hospitality, retail, automobile, health, IT, political & image management. Being one of the most preferred agencies for Public Relations Services, it helps enterprises create a well-defined niche for themselves with ICCPL’s practical and measurable integrated communications programs.

    It caters its PR Services to vital clients from different cities in India from diverse industries. ICCPL is not just limited to reputation management; it renders all the services related to communication and PR that build a brand’s image, corporate communications, branding, brand launch, brand positioning, and brand management services. ICCPL enjoys an enviable reputation for media deliveries among the Top PR Companies in India. ICCPL is exceptionally adept at generating media attention and is considered one of NCR’s Best PR Agencies.

    4iconic Media Llp

    Field Details
    Agency Name 4iconic Media LLP
    Best For Branding, media relations
    Clientele Roster Not specified / Corporate and branding clients
    4iconic Media - Best PR Agencies in India
    4iconic Media – Best PR Agencies in India

    4iconic Media LLP is a PR and media agency that helps brands build their image and connect with their audience. They focus on branding, media relations, and marketing strategies. The team works closely with clients to create campaigns that improve visibility and reach. They are known for their creative ideas and practical approach to promoting businesses.

    GrowthElements Private Limited

    Field Details
    Agency Name GrowthElements Private Limited
    Best For Strategic communications, PR consulting
    Clientele Roster Not specified / Corporate and startup clients
    GrowthElements Private Limited - Best PR Agencies in India
    GrowthElements Private Limited – Top PR Companies in India

    GrowthElements Private Limited is a Public Relations company in India. They focus on media strategy, planning, buying, and PR services. Clients love their work and give them 100% positive feedback.

    The company is known for excellent client service and smart media strategies. Their work helps businesses get more engagement, leads, and visibility. They pay close attention to client needs and maintain strong collaboration.

    GrowthElements also supports startups and growing brands, helping them build a strong presence in the market. Their team combines creativity and strategy to deliver results that matter.


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    UpLift Marketing

    Field Details
    Agency Name UpLift Marketing
    Best For Startup and digital PR
    Clientele Roster Not specified / Startups and digital clients
    Uplift Marketing - Best PR Agencies in India
    Uplift Marketing – Best PR Agencies in India

    UpLift Marketing is a PR and online reputation management company. They are experts in public media relations and corporate communications. Most clients, over 90%, are happy with their work.

    Clients praise their knowledge, transparency, and skill in improving brand reputation through media coverage and content management. The team is known for meeting deadlines and keeping communication clear and proactive.

    Sometimes, clients face minor scheduling issues due to different time zones. Despite this, UpLift Marketing helps businesses grow their presence and build a positive brand image. They also work closely with startups and small businesses to create strong media strategies.

    Public Media Solution

    Field Details
    Agency Name Public Media Solution
    Best For Tech, healthcare, and startup PR
    Clientele Roster Not specified / Technology, healthcare, and startup clients
    Public Media Solution - Best PR Agencies in India
    Public Media Solution – Top PR Companies in India

    Public Media Solution is a fast-growing PR and media relations company. They focus on improving brand visibility and reputation. Their work has led to a 30% increase in media mentions and placements for clients.

    They provide complete solutions in digital marketing and corporate communications. About 80% of clients praise their smart and organized approach. Communication can sometimes be improved, but their results are strong and consistent.

    The company also helps startups and growing businesses create effective media strategies. Their team combines creativity and planning to deliver better engagement, reach, and brand awareness.

    Conclusion

    This was our list of Best PR Agencies in India (2025). Hope you found it helpful!

    FAQs

    What are PR agencies?

    PR agencies help businesses to create their own unique brand identity in the market and can be very beneficial in communicating the brand’s message to the audience. PR plays a vital role in strengthening a company’s vision and achieving the mission of an organization.

    What are the types of public relations?

    The following are the different types of public relations:

    • Media Relations
    • Strategic Relations
    • Public Affairs
    • Social Media Communications
    • Crisis Communications
    • Internal Relations

    Who needs PR?

    Many organizations and famous personalities need PR to communicate and represent them in front of a general audience and media in the best possible manner. Organizations and individuals need PR to establish a strong reputation for themselves in the market.

    Which company has the best public relations in India?

    The best public relations companies in India include:

    • Perfect Relations
    • Edelman
    • ADFactors PR
    • Genesis BCW
    • Weber Shandwick
    • Golin
    • Ogilvy
    • Avian WE
    • Ketchum
    • MSL Group

    What is PR team?

    A PR team manages a company’s image and communication with the public, media, and customers.

  • The Future of Lifestyle PR Agencies: Embracing Change and Innovation

    This article has been contributed by Kritika Lalchandani, Founder, Apostrophe Communications.

    The world of lifestyle PR is evolving at an unprecedented pace. As someone who has spent 17 years in this industry; seven of those running my own agency; I’ve witnessed firsthand how rapidly consumer behaviour, technology, work culture and expectations from a PR agency have shifted. Navigating these changes isn’t just about keeping up; it’s about leading the way with flexibility, creativity, and an open mind.

    Cultural Changes: Navigating Changing Consumer Needs and Information Overload

    The way consumers engage with brands today is vastly different from what it was even five years ago. While the benefits are huge, information overload is a serious problem in the ecosystem that social media has created, where trends come and go rapidly. PR agencies can no longer rely on traditional storytelling alone; we must be hyper-aware of changing consumer sentiments, cultural shifts, and the narratives that resonate in real-time.

    Additionally, the new generation of professionals joining the field, especially Gen Z, brings a new perspective that redefines communication patterns and workplace expectations. They encourage agencies to be empathetic and flexible by valuing authenticity, inclusion, and purpose-driven work. To stay ahead, leadership today demands strategic thinking along with emotional intelligence, inclusivity, and teamwork. Working with modern professionals is a fantastic method to discover new viewpoints and how to approach problems in a different way. 

    The rise of conscious consumerism is another critical cultural shift shaping PR. Audiences nowadays are increasingly selective about the brands they support, collaborating with those that share their ethos and values, whether those include social responsibility, sustainability, or ethical business practices.

    In order to make sure that brands are not just noticed but also trusted, agencies must now create storylines that are authentic, open, and purpose-driven. Consumers now expect a genuine effect, and PR specialists are essential in making sure brands live up to their promises and walk alongside to share the briefs and boons.

    Technological Innovation

    The digital revolution has changed the PR landscape irreversibly. AI, in particular, is no longer just a buzzword—it’s an essential tool in how we work. From media monitoring and tracking and content creation, AI has the potential to enhance efficiency and offer deeper insights. However, the key lies in mindfully using it.

    AI ain’t a threat, instead can be used as a great enabler to enhance efficiencies. A personal touch is always necessary in the art of relationship-building, storytelling, and creating captivating brand narratives. We must make sure AI enhances creativity rather than reduces our skill sets, even though it can help data-driven plans.

    Finding the ideal balance between utilising technology and maintaining the fundamentals of genuine communication is a problem for agencies. The key narrative for a campaign always has to come from a professional for it to have a sentimental value and touch the hearts of the consumer.


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    Flexibility and Adaptability in Leadership

    For PR agencies to thrive in this dynamic landscape, adaptability must be ingrained in leadership. The traditional agency model is evolving, and flexibility is the new norm; whether in the way we approach campaigns, work with remote teams, or interact with clients.

    Empathy-led leadership is becoming non-negotiable. Teams perform better when they feel heard, valued, and supported. The future of PR leadership will be about mentorship over management, creating an environment that fosters innovation while embracing diversity in thought and experience. Agencies that prioritize this shift will be the ones that sustain long-term success.

    The most crucial stage in advancing in the modern day is adjusting to new surroundings, ideas, and viewpoints.

    The Future of Lifestyle PR: Adapting to Change

    The intersection of cultural shifts, technological advancements, and evolving leadership styles is shaping the future of lifestyle PR. Agencies that are agile, observant, and open to continuous learning will not just survive but thrive. The ability to pivot quickly, whether in response to a social movement, a new digital platform, or an unexpected global event, will define the leaders of tomorrow.

    As PR professionals, our job is not just to communicate stories but to anticipate change, influence conversations, and build meaningful connections in a way that feels relevant and resonant. The future is exciting, but only for those who are ready to embrace it.

    The Intersection of Culture, Technology, and Leadership in PR

    Nowadays, lifestyle PR includes more than just brand awareness; it also involves cultural influence, technical adaptation, and innovative leadership. Agencies must embrace a collaborative, digitally savvy, and purpose-driven future as we enter this new era, moving beyond conventional frameworks. Utilising data without losing creativity, adjusting to changing work cultures without sacrificing basic principles, and leading with both strategy and heart are the keys to success.


    PR Experts on Measuring PR ROI for Company Success
    Let’s explore how companies can measure PR success and track their efforts. We’ll hear it from PR agency founders to learn valuable metrics and strategies.


  • PR Experts Share Metrics and Strategies for Measuring PR ROI for Company Success

    Measuring the success of PR efforts is important for companies to understand its effectiveness. But how do they track and know if their PR is working? To understand this, StartupTalky reached out to PR experts from some of the most amazing PR agencies in India.

    Let’s explore how companies can measure PR success and track their efforts. We’ll hear it from PR agency founders to learn valuable metrics and strategies for companies to understand the impact of PR campaigns.

    Shutapa Paul, Founder, Dharma Media Consultants
    Sonalika Pawar, CEO, Bold and Beyond
    Ritika Garg, founder & CEO, AvancePR
    Vivek Pradeep Rana, Managing Partner, Gnothi Seauton
    Sonali Sokhal, Founder, Intelliquo
    Rohini Saldanha, Founder, The PR Stop
    Ashutosh Srivastava, Founder, Point One Communications
    Kishor Barua, Director, Pitchfork Partners Strategic Consulting
    Caleb David, Founder & CEO, Perez Consulting
    Sowmya Iyer, Founder & CEO, Clarity Communication
    Shiva Bhavani, Founder & CEO, Wing Communications
    Kritika Lalchandani, Founder, Apostrophe Communications
    Shailesh K. Nevatia, Founder, Grandeavour Communication

    Shutapa Paul, Founder, Dharma Media Consultants

    Shutapa Paul, Founder, Dharma Media Consultants
    Shutapa Paul, Founder, Dharma Media Consultants

    Metrics and ROI can be tracked through the following:

    • Earned media coverage: The number of articles, media mentions, and broadcasts can be a good measure. Numerous analytical tools exist to count these and measure their impact.
    • Reach and impressions: The number of unique individuals who saw the media mentions and the total number of times the content was displayed provides another measure of your PR strategy. There are specialised tools that provide a detailed analysis and breakdown of the reach and impressions.
    • Audience engagement and sentiment analysis: Not just the presence, but the tonality of your content should also be monitored. This helps prevent a possible reputation crisis and maintain a positive brand recall. Other tools to measure ROI can be website traffic analysis, brand awareness surveys, and the uptick/downtick of sales and lead generation.

    Sonalika Pawar, CEO, Bold and Beyond

    Sonalika Pawar, CEO, Bold and Beyond
    Sonalika Pawar, CEO, Bold and Beyond

    Despite common misconceptions, PR does indeed contribute to ROI, and measuring its impact is feasible with modern approaches. One key metric for assessing PR success is the quantity and quality of media coverage garnered. Tracking the number of mentions across various media channels provides valuable insights into brand visibility and reach. Additionally, evaluating the effectiveness of PR campaigns through metrics such as audience engagement, website traffic, and lead generation helps quantify the return on investment.

    Moreover, advancements in data analytics enable more sophisticated measurement of PR ROI. By analyzing sentiment analysis, social media interactions, and customer feedback, companies can gauge the impact of PR efforts on brand perception and reputation. Furthermore, correlating PR activities with business outcomes, such as sales revenue or customer acquisition, offers a holistic view of ROI.

    Incorporating these metrics into PR strategies allows companies to optimize their efforts and demonstrate tangible results to stakeholders. By aligning PR goals with overarching business objectives and leveraging data-driven insights, organizations can effectively measure and maximize the ROI of their PR initiatives.

    Ritika Garg, founder & CEO, AvancePR

    Ritika Garg, founder & CEO, AvancePR
    Ritika Garg, founder & CEO, AvancePR

    Measuring the return on investment (ROI) for public relations (PR) is crucial for startups to assess the effectiveness of their communication strategies. Here’s how startups can track their PR success:

    • Media Coverage: Evaluate the quantity and quality of media mentions. High-quality articles in reputable publications are a strong indicator of successful PR.
    • Website Traffic*: Use analytics tools to measure spikes in web traffic following PR campaigns. Increased traffic from press releases or media appearances can indicate effective engagement.
    • Lead Generation: Track how many leads are generated from PR activities. An increase in inquiries or demo requests can be directly linked to recent PR efforts.
    • Sentiment Analysis: Assess public sentiment and brand perception through social listening tools, helping gauge your PR efforts’ emotional impact.

    By using these metrics, startups can effectively measure PR ROI, helping to refine strategies and achieve better outcomes.

    Vivek Pradeep Rana, Managing Partner, Gnothi Seauton

    Vivek Pradeep Rana, Managing Partner, Gnothi Seauton
    Vivek Pradeep Rana, Managing Partner, Gnothi Seauton

    Measuring ROI for PR activities is crucial for all, not just startups. Communication is a management function and must create tangible value to the business.

    Forget vanity metrics; focus on impact. Measuring the ROI of PR is more nuanced in the startup world. It’s not just about tracking outputs like media hits but also about understanding the impact on brand perception, customer engagement, and ultimately, business growth.

    In the startup world, measuring PR ROI is nuanced. Track outputs like media coverage, but dig deeper. Assess how PR efforts shift brand perception, boost customer engagement, and drive conversions.

    Align PR metrics with business goals. Measure how PR activities contribute to key objectives such as customer acquisition, retention, and revenue growth. This strategic alignment ensures that PR isn’t just a cost center but a vital driver of business success.

    Use data to refine strategies. Regularly review PR performance, identify what works, and adjust tactics accordingly. This continuous improvement loop maximizes ROI and aligns PR efforts with evolving business needs.


    PR Experts Share Crisis Communication Strategies for Companies”
    What crisis communication strategies are necessary for maintaining the reputation of a company during tough times? Let’s hear it from the PR experts.


    Sonali Sokhal, Founder, Intelliquo

    Sonali Sokhal, Founder, Intelliquo
    Sonali Sokhal, Founder, Intelliquo

    Despite the kind of space across all channels dedicated to discussing ideal PR ROI, there is no conclusive answer or final decision. The best way a company can track success is in the following ways:

    • Quantitative metrics: Are you getting multiple impressions across media, podcasts, channels, and events? Are they in the relevant sector and will they be reaching the appropriate audiences for your client?
    • Qualitative metrics: Is your brand in the top-tier events/podcasts and media? Is there credibility that it is receiving in terms of the coverage? Does it stand at par with the other brands in its category or above them?
    • Tonality: Is the coverage of your brand on point with the messaging you would like to create for it, both in terms of short-term and long-term goals? Does it add value to your brand overall?
    • Share of Voice: Are you being able to create thought leadership and trust with the kind of PR outreach you are doing? Is it creating a clear story as opposed to white noise?

    The most important aspect to consider is that building brands is a marathon and not a race. So keep going for the long haul, and be ready to make it about consistency as opposed to short spurts of activity.

    Rohini Saldanha, Founder, The PR Stop

    Rohini Saldanha, Founder, The PR Stop
    Rohini Saldanha, Founder, The PR Stop

    Constant noise is not a metric for PR success. What that means is that if you put out an article a day, you are overdoing it, and overwhelming the reader or your target audience, and over time people will start to ignore your message or be skeptical of its newsworthiness.

    Moreover, while you may have deployed the best metrics and analytical tools to determine PR efforts it is not a fair or accurate assessment of how you have moved the needle. PR value should be identified via the outcome – generation of new business, igniting engagement or a movement, attracting the right talent, and forming the right perception with industry stakeholders and associations that matter to you and your business.

    I think quantifying PR success is the biggest mistake companies make as there isn’t one metric that is consistent and valued more than the others. It is very important to take feedback from your audience and stakeholders and use it to improve your future PR efforts. PR should be viewed as a multivitamin supplement to your diet. It fortifies all your business efforts. The key is knowing how to harness it to your advantage.

    Ashutosh Srivastava, Founder, Point One Communications

    Ashutosh Srivastava, Founder, Point One Communications
    Ashutosh Srivastava, Founder, Point One Communications

    Measuring the PR ROI is important for companies as it helps in allocating resources effectively and efficiently. First, a KPI should be defined from the beginning which will ensure that all the PR efforts contribute to that goal. While considering ROI a mix of quantitative and qualitative outcomes should be considered for assessment of the performance. Other tools like backlinks, social media engagement, and incorporation of brand logo or spokesperson’s image in the story also play a vital role in accessing the ROI of the PR campaign.

    There are various ways to calculate the ROI, the traditional approach where the size of print news is evaluated or compared with the Ad value of that publication for that particular article, and the digital approach where ROI is calculated basis the website readership and unique visitors per month.

    By specifically implementing a robust framework for calculating the ROI, clients can be empowered to drive a sustainable PR approach.

    Kishor Barua, Director, Pitchfork Partners Strategic Consulting

    Kishor Barua, Director, Pitchfork Partners Strategic Consulting
    Kishor Barua, Director, Pitchfork Partners Strategic Consulting
    • Media Mentions: Media mentions are one of the most straightforward metrics for assessing the reach and visibility of a PR campaign. You can keep track of mentions, whether positive or negative, to help you plan better.
    • Reach + Impressions: In the age of social media, a campaign’s success can be gauged by the reach and impressions received by the brand; these are real-time and help better understand effectiveness.
    • Share of voice: This can be a good metric to track effectiveness, as it can show where you are going right and, most importantly, where you are going wrong.

    It’s important to plan ahead in terms of what your goal is from the campaign before launching it.

    Caleb David, Founder & CEO, Perez Consulting

    Caleb David, Founder & CEO, Perez Consulting
    Caleb David, Founder & CEO, Perez Consulting

    Measuring PR return on investment (ROI) poses a challenge due to the absence of a direct, universally accepted method. However, one viable approach involves assessing the level of engagement and exposure generated for the brand within a specific program and timeframe.

    By tracking metrics such as media mentions, social media interactions, website traffic, and audience engagement, companies can gauge the effectiveness of their PR efforts. While there may not be a definitive benchmark for PR success, achieving approximately 80% of the desired outcomes within a set timeframe is often considered a favorable result.

    The metric allows companies to evaluate the impact of their PR initiatives and adjust strategies accordingly. Additionally, qualitative assessments, such as sentiment analysis, key messages captured, and stakeholder feedback, provide valuable insights into the overall effectiveness and perception of PR activities. By employing a combination of quantitative and qualitative measures, companies can better understand the ROI of their PR efforts and make informed decisions to optimize future strategies.

    Sowmya Iyer, Founder & CEO, Clarity Communication

    Sowmya Iyer, Founder & CEO, Clarity Communication
    Sowmya Iyer, Founder & CEO, Clarity Communication

    Imagine a bustling marketplace overflowing with vendors. PR acts as your megaphone, crafting a story that cuts through the noise and attracts your target audience. Data showcases the impact: a strong PR strategy can boost brand awareness by 80%, increasing website traffic and establishing credibility through positive media coverage.

    Focus on delivering tangible results and building long-term relationships underscores the importance of tracking metrics such as media coverage quality, audience engagement, lead generation, and ultimately, revenue impact. Implementing robust analytics tools, conducting surveys, and correlating PR activities with business outcomes are key strategies for companies to track and evaluate the effectiveness of their PR initiatives.

    Additionally, establishing clear goals, benchmarking against industry standards, and continuously refining measurement methodologies are essential for optimizing PR ROI over time.

    Shiva Bhavani, Founder & CEO, Wing Communications

    Shiva Bhavani, Founder & CEO, Wing Communications
    Shiva Bhavani, Founder & CEO, Wing Communications

    Measuring PR ROI involves tracking the impact of public relations efforts on sales, brand reputation, and overall business goals. By setting SMART objectives and establishing baselines, companies can effectively gauge the success of their PR campaigns and understand the expected outcomes.

    Identifying the right metrics is crucial for generating actionable insights and evaluating the performance of PR initiatives. Key metrics such as media mentions, website traffic from PR activities, engagement metrics like likes and shares, and conversion rates provide tangible data on the effectiveness of PR efforts in driving brand awareness, customer engagement, and lead generation.

    Effective communication of PR ROI results is essential for optimising campaign performance and building stakeholder trust. By sharing outcomes clearly and transparently, companies can demonstrate the value of their PR efforts and showcase the impact on various channels like digital media, press releases, web traffic, and social media interactions.

    Utilising advanced analytics tools and campaign management platforms enables real-time monitoring and in-depth analysis, empowering PR professionals to make informed decisions and refine strategies for maximum impact and success. Through a strategic approach to measuring PR ROI and utilising the right metrics and tools, companies can track success, refine their PR strategies, and drive continuous improvement in their public relations efforts.

    Kritika Lalchandani, Founder, Apostrophe Communications

    Kritika Lalchandani, Founder, Apostrophe Communications
    Kritika Lalchandani, Founder, Apostrophe Communications

    Measuring the ROI of PR is a journey that goes beyond spreadsheets and analytics. At Apostrophe Communications, we’ve woven this narrative into our very ethos. We’ve seen strategic PR campaigns directly correlate with a significant increase in sales and a rise in web traffic. But these numbers tell only part of the story.

    For me, the true measure of PR’s value is found in the stories of growth and opportunity that unfold from our campaigns. It’s about the connections made, the audience engaged, new and existing, the conversations started, and the long-term relationships built.

    Each campaign is a chapter in a brand’s story, which adds to the brand’s credibility, builds advocacy and loyalists and the ROI is the bookmark that reminds us where we’ve been and guides us to where we’re going. It’s a testament to the power of communication and its role in not just supporting but driving business success.

    Shailesh K. Nevatia, Founder, Grandeavour Communication

    Shailesh K. Nevatia, Founder, Grandeavour Communication
    Shailesh K. Nevatia, Founder, Grandeavour Communication

    Measuring the Return on Investment (ROI) of PR efforts is crucial for companies to understand the impact and effectiveness of their communication strategies. This involves tracking key performance indicators (KPIs) such as media mentions, website traffic, social media engagement, lead generation, and sales conversions. Companies can leverage a range of tools, including Google Analytics, social media analytics platforms, and specialized PR software, to monitor and analyse these metrics. By setting clear objectives, establishing benchmarks, and regularly evaluating performance against their goals, companies can effectively measure the impact of their PR campaigns and make data-driven decisions to optimize their strategies for maximum impact and return on investment.

    However, one must understand that the significance of PR can always not be measured. The impressions that it leaves in the minds of the audience and the emotions that it can invoke are often beyond any measurement.


    PR Agency Founders Share Top Press Coverage Strategies
    Looking to secure press coverage? Wondering what strategies work best? Let’s get insights from the founders of some of the best PR agencies in India and learn from them.


  • PR Agency Founders Share Top Strategies for Securing Press Coverage

    Wondering what strategies work best when looking to secure press coverage and how they vary? That’s what we are about to explore now. From creating solid pitches to building meaningful relationships with journalists, there are many approaches. But which ones are most effective, and how do they differ? The answers to these questions can only be given by experts.

    So, in the quest to find these, StartupTalky got in touch with some of the amazing PR agencies in India and asked their founders to share their insights.

    Join us as we explore their insights and learn from them.

    Vivek Pradeep Rana, Managing Partner, Gnothi Seauton
    Shiva Bhavani, Founder & CEO, Wing Communications
    Ritika Garg, founder & CEO, AvancePR
    Sonali Sokhal, Founder, Intelliquo
    Rohini Saldanha, Founder, The PR Stop
    Shraddha Agarwal Jalan, Co-Founder, Blurb Communications
    Sonalika Pawar, CEO, Bold and Beyond
    Ashutosh Srivastava, Founder, Point One Communications
    Shutapa Paul, Founder, Dharma Media Consultants
    Sowmya Iyer, Founder & CEO, Clarity Communication
    Kritika Lalchandani, Founder, Apostrophe Communications
    Kishor Barua, Director, Pitchfork Partners Strategic Consulting
    Shailesh K. Nevatia, Founder, Grandeavour Communication
    Caleb David, Founder & CEO, Perez Consulting

    Vivek Pradeep Rana, Managing Partner, Gnothi Seauton

    Vivek Pradeep Rana, Managing Partner, Gnothi Seauton
    Vivek Pradeep Rana, Managing Partner, Gnothi Seauton

    Start-ups looking to secure press coverage today must embrace new strategies and think outside the box to effectively get their story out there. One effective approach is wholeheartedly utilising PESO – Paid, Earned, Shared, and Owned Media. It allows start-ups to capitalize on all available channels and tailor their message accordingly. Taking advantage of owned media, such as company blogs and websites, is critical to building thought leadership around the start-up, earning media with mentions in relevant news articles, and working with micro-influencers to enhance reach through shared media.

    In addition, startups should look beyond the traditional press and explore new avenues to gain coverage. For instance, interactive online events such as in-depth interviews and podcasts can offer excellent opportunities to engage with potential customers and media personnel who can become evangelists for the start-up.

    Equally important, the art of storytelling holds the key to successful press coverage. Startups have the power to craft compelling narratives that inspire emotion and generate buzz. By getting personal with their stories and sharing their unique company culture and values, startups can ignite a spark that attracts press coverage.

    Shiva Bhavani, Founder & CEO, Wing Communications

    Shiva Bhavani, Founder & CEO, Wing Communications
    Shiva Bhavani, Founder & CEO, Wing Communications

    In the grand theatre of media, companies dance a delicate ballet to capture the spotlight. Imagine, if you will, offering an exclusive scoop to a single outlet, igniting a firestorm of buzz. It’s a play that taps into the media’s voracious appetite to be the first herald of news, thus amplifying the odds of coverage.

    • Then there’s the art of humanising pitches—weaving emotional threads and vivid visuals into the narrative. It’s about forging a bond with the journalists, making the story resonate on a personal level, and thereby, enhancing its appeal.
    • Consider the tactic of building upon existing narratives; it’s akin to adding vibrant strokes to an unfinished canvas, enticing journalists with a tale that’s ripe for the telling. By engaging with reporters on familiar ground, companies can deftly insert themselves into the ongoing discourse.
    • And let’s not overlook the potency of data-driven stories aligned with the zeitgeist. Offering fresh perspectives or contrarian insights on the issues du jour can ensnare the media’s gaze, setting a company’s narrative apart from the rest.

    Each strategy is a unique chord in the symphony of persuasion, from the allure of exclusivity to the resonance of data and human connection. It’s a testament to the craft of tailoring one’s pitch to the rhythms of the journalists’ interests and the ever-shifting media landscape. By orchestrating these strategies with finesse, companies can amplify their chances of securing coveted press coverage, thus elevating their stature in the teeming media expanse.

    Ritika Garg, founder & CEO, AvancePR

    Ritika Garg, founder & CEO, AvancePR
    Ritika Garg, founder & CEO, AvancePR

    Startups seeking press coverage can employ several effective strategies to capture media attention and gain visibility. First, crafting compelling press releases that highlight unique aspects of the business or recent innovations can spark journalists’ interest. It should not be promotional but informative. Personalizing pitches to specific journalists who cover relevant industry topics increases the likelihood of your story being picked up.

    Additionally, providing exclusive content or insights to journalists can set a startup apart from its competitors. Leveraging local media by emphasizing the startup’s impact on the local community can also generate interest.

    Finally, consistently delivering newsworthy updates keeps the startup in the media’s view and can help maintain ongoing coverage. These strategies, when executed well, can significantly boost a startup’s media presence and overall market visibility.

    Sonali Sokhal, Founder, Intelliquo

    Sonali Sokhal, Founder, Intelliquo
    Sonali Sokhal, Founder, Intelliquo

    Rather than strategies, companies should focus on content. Having relevant and meaty content and being able to splice that data for different media outlets is the most required skill. So, in terms of strategy, companies should relook at PR as a space to tell compelling stories. These strategies may differ between consumer brands, legacy brands, and lifestyle brands.

    With each, the strategy needs to be tweaked to suit the target audience of the brand. B2B brands need to focus on backend processes, technology, and knowledge sharing; while lifestyle brands need to focus on disruption and innovation in design and product. Similarly, startups are usually measured for their impact valuation and growth.

    Rohini Saldanha, Founder, The PR Stop

    Rohini Saldanha, Founder, The PR Stop
    Rohini Saldanha, Founder, The PR Stop

    I like that you have used the word ‘strategy’ because that is what separates impactful PR from mere publicity. Most people think that all you need is a bunch of media contacts and should be ‘friends’ with the media and that will get the job done. Not so at all. I think PR is the most underrated and overlooked but very persuasive form of unpaid communication.

    Thus, unlike advertising and marketing where you must focus primarily on your message and craft, PR is a lot harder owing to the efforts invested because there is no guarantee that what you share with the press and request them to feature will be featured. And this is why I say it’s not fate or luck or ‘knowing media well’ that will get the job done.

    It’s knowing how to get their attention in a very short span within a very cluttered space much like an elevator pitch and get them to see the piece of news from your perspective and thus a certain merit in publishing the same. This is what separates the PR generalist from the expert.

    Shraddha Agarwal Jalan, Co-Founder, Blurb Communications

    Shraddha Agarwal Jalan, Co-Founder, Blurb Communications
    Shraddha Agarwal Jalan, Co-Founder, Blurb Communications

    A company can secure press coverage through various mediums, each method serving a different purpose:

    • Press Releases: To announce significant company news and developments
    • Opinion Pieces: Get spokespersons to share insights and establish authority in the industry
    • Interviews and Industry Stories: Provide in-depth perspectives on company vision and market trends
    • Brand Mentions: Build organic visibility through mentions in articles and features

    While doing PR, the goal should be not only to promote the brand but also to educate the audience and spread knowledge about the industry. A spokesperson plays a dual role in representing the company as well as being a thought leader.

    Sonalika Pawar, CEO, Bold and Beyond

    Sonalika Pawar, CEO, Bold and Beyond
    Sonalika Pawar, CEO, Bold and Beyond

    Securing press coverage hinges on the newsworthiness of the message, as not all information warrants media attention. Crafting an effective PR strategy involves understanding the market, the target audience, and identifying what constitutes newsworthy content. Timing is also crucial, as releasing information at the opportune moment enhances its chances of being picked up by the press.

    Diverse strategies are employed to secure press coverage, tailored to the specific needs and objectives of each company. One approach involves building solid relationships with journalists and media outlets, fostering trust and reliability. Providing exclusive insights, data, or access to key figures can incentivize journalists to cover a story. Additionally, leveraging current trends or piggybacking on topical events can make a company’s message more relevant and appealing to the media.


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    Ashutosh Srivastava, Founder, Point One Communications

    Ashutosh Srivastava, Founder, Point One Communications
    Ashutosh Srivastava, Founder, Point One Communications

    Press coverage is a complex conquest that entails creating individualized strategies to fit into the different objectives of various companies, as well as their industry landscapes. In our PR agency, we appreciate this need and thus deploy a wide range of approaches for capturing attention from the media and enhancing visibility for our clients.

    Foremost, at the very core of any successful outreach is composing press releases that actually make news. Whether it is about unveiling groundbreaking innovations, sharing compelling customer testimonials, or offering expert insights on industry trends, information/ news must be packaged in a way that appeals to the journalist and their readers.

    The second thing to do is establish solid relationships with media professionals. This means constantly communicating with them, sending relevant and personalized pitches, and understanding their preferences and what would interest their target readers.

    Moreover, taking advantage of time-sensitive hooks and trending topics can help in tactically positioning one’s story in front of the media. By relating our pitches to current events happening around us or within our industries or even by tying them to some seasonal trends in the market place we are able to position ourselves as thought leaders for media outlets.

    Securing press coverage depends on storytelling skills, relationship building proficiency and being aware of trends and digital aptitude.

    Shutapa Paul, Founder, Dharma Media Consultants

    Shutapa Paul, Founder, Dharma Media Consultants
    Shutapa Paul, Founder, Dharma Media Consultants

    Journalists are inundated with press releases, and getting through to them seems like a battle. Here are a few points that, for sure, will help with securing media coverage:

    • Highlight the news point: Think beyond your product announcement and focus on industry trends, groundbreaking research, and unique company initiatives that solve a particular pain point. The key is to find that one compelling narrative that will resonate with journalists and their audiences.
    • Build relationships: Journalists are bombarded with pitches. Building genuine relationships with relevant journalists allows you to understand their needs and tailor your pitches accordingly. We need to think beyond cold sales calls and bring the human aspect into the relationship.
    • Content is King and Queen: Bring innovation into your writing, and do not adhere to any set format. The newer, the fresher, and the crisper your communication is, the better will be the chance of it getting picked up.
    • Newsjacking: Sectoral insights need to be included in your pitch and your strategy of injecting your company’s expertise into the conversation. For example, if there’s a buzz about sustainability, you could offer insights on how your eco-friendly practices are impacting the industry.

    Sowmya Iyer, Founder & CEO, Clarity Communication

    Sowmya Iyer, Founder & CEO, Clarity Communication
    Sowmya Iyer, Founder & CEO, Clarity Communication

    Securing press coverage requires a multifaceted approach tailored to the company’s goals, target audience, and industry dynamics. It also highlights the significance of building long-term relationships with media outlets and journalists, as well as crafting compelling narratives that align with current news trends and audience interests.

    Leveraging personal connections, industry expertise, and creative storytelling techniques are key strategies employed by successful PR practitioners. Additionally, offering exclusive content, conducting media outreach campaigns, and utilizing social media platforms can further enhance a company’s press coverage and visibility.

    Kritika Lalchandani, Founder, Apostrophe Communications

    Kritika Lalchandani, Founder, Apostrophe Communications
    Kritika Lalchandani, Founder, Apostrophe Communications

    Securing press coverage is an endeavour that I’ve passionately pursued in my entire PR career. It’s a craft that requires not just an understanding of the news cycle but also an innate sense of what will resonate with the media and, ultimately, the audience. Our strategy has been to create narratives that are not only newsworthy but also deeply human, resulting in a 60% increase in media pickups. This success is not merely a metric; it’s a reflection of the relationships we’ve built and the stories we’ve told that have captivated journalists and readers alike.

    Each story is a unique tapestry woven from the threads of innovation, relevance, and authenticity. It’s about presenting a brand in a way that’s not just seen but felt, creating a lasting impact that goes beyond the fleeting nature of a news cycle. This is the art and soul of PR—the ability to tell a story that’s as true as it is compelling. I am quite humbled to have quite a few journalist friends in the industry and enjoy a mutual relationship. The rapport and repertoire that are once shared with the media folks make an immense difference.

    Kishor Barua, Director, Pitchfork Partners Strategic Consulting

    Kishor Barua, Director, Pitchfork Partners Strategic Consulting
    Kishor Barua, Director, Pitchfork Partners Strategic Consulting

    The first thing to do before you go out and reach a journalist is to ask yourself, ‘Is this story relevant in the current context of a larger story?’. If it is, then go ahead; if not, then think about how you can make it relevant in terms of what is happening around the ecosystem that you are targeting. If you are targeting something that is going to be relevant to the audience in your city, then contextualise it accordingly, and so on and so forth. If this is sorted out, then you just need to find the right tool to reach out, whether it’s a press release, an opinion article, or a larger interview.

    Making sure that you customize the communication based on the journalist, publication, or platform can help in maximizing the conversion. Read what the journalist or the publication covers.

    The pitch is one of the most important aspects of getting press coverage. Research and then customize the pitch based on who you are approaching and what you are trying to say. Keep it short and to the point, and mention relevant data that can help set the context.

    Shailesh K. Nevatia, Founder, Grandeavour Communication

    Shailesh K. Nevatia, Founder, Grandeavour Communication
    Shailesh K. Nevatia, Founder, Grandeavour Communication

    Getting press coverage is perhaps one of the most important functions of a PR Company. There is no point in having a great story if it doesn’t reach the right audience. Companies can secure press coverage through various strategies such as crafting newsworthy press releases, building relationships with journalists, leveraging social media, organizing events, and offering expert opinions or insights. Using the right keywords or buzzwords in your stories.

    The approach to securing press coverage differs based on the target audience, industry, and goals of the company. It is also important to understand the journalists whom the PR Company is targeting. Tailoring pitches to specific journalists, creating engaging content, and providing exclusive stories are some strategies that can help companies stand out and secure media attention. To do so, it is important to do some background check on the type of stories they have previously published.

    Caleb David, Founder & CEO, Perez Consulting

    Caleb David, Founder & CEO, Perez Consulting
    Caleb David, Founder & CEO, Perez Consulting

    PR strategies are basically custom-made based on the requirement of the mandate. These strategies vary significantly based on the campaign’s purpose, duration, intensity, and modes of communication. For example, a PR strategy for a product launch may focus on a short-term, high-intensity blitz of press releases, media pitches, and influencer partnerships to generate immediate buzz.

    Conversely, a long-term brand awareness campaign might adopt a more sustained, steady approach, utilizing ongoing media engagement, social media activity, and a thought leadership program. The communication modes—ranging from traditional press releases to digital content and social media—are selected based on the target audience and the desired impact. This customization ensures that the PR efforts effectively capture media attention and meet the campaign’s specific objectives.


    PR Experts Share Crisis Communication Strategies for Companies”
    What crisis communication strategies are necessary for maintaining the reputation of a company during tough times? Let’s hear it from the PR experts.


  • PR Experts Share Crisis Communication Strategies for Companies

    In the unpredictable world of business, crises are part and parcel of a company. However, when unexpected crises creep in and threaten a company’s reputation, it becomes important to respond effectively.

    So, how can companies handle these challenges? What crisis communication strategies are necessary for maintaining brand integrity during tough times? StartupTalky asked PR agency founders for their insights on managing crises and preserving reputation.

    Join us as we learn how companies can protect their brand in times of reputation-threatening crises.

    Ritika Garg, founder & CEO, AvancePR
    Kishor Barua, Director, Pitchfork Partners Strategic Consulting
    Sonali Sokhal, Founder, Intelliquo
    Rohini Saldanha, Founder, The PR Stop
    Ashutosh Srivastava, Founder, Point One Communications
    Caleb David, Founder & CEO, Perez Consulting
    Shutapa Paul, Founder, Dharma Media Consultants
    Sowmya Iyer, Founder & CEO, Clarity Communication
    Kritika Lalchandani, Founder, Apostrophe Communications
    Shiva Bhavani, Founder & CEO, Wing Communications
    Shailesh K. Nevatia, Founder, Grandeavour Communication
    Sonalika Pawar, CEO, Bold and Beyond
    Vivek Pradeep Rana, Managing Partner, Gnothi Seauton

    Ritika Garg, founder & CEO, AvancePR

    Ritika Garg, founder & CEO, AvancePR
    Ritika Garg, founder & CEO, AvancePR

    Crisis communication is critical for companies to effectively navigate challenges and safeguard their reputation. Here’s how organizations can manage crises effectively:

    • Preparation: Before any crisis, it’s crucial to have a comprehensive crisis communication plan. This should include identifying potential crises, preparing response strategies, and training the crisis management team.
    • Immediate Response: When a crisis hits, prompt and transparent communication is essential. The initial response should acknowledge the issue and convey empathy and commitment to resolving the situation.
    • Consistent Updates: As the situation unfolds, regular updates are necessary to keep all stakeholders informed. Consistency in messaging reassures the public and employees that the company is in control and taking responsible actions.
    • Post-Crisis Review: After the crisis, conducting a thorough review of the incident and the company’s response to it is imperative. This helps in learning from the experience, making necessary adjustments to the crisis management plan, and restoring any damage to the company’s image.

    Kishor Barua, Director, Pitchfork Partners Strategic Consulting

    Kishor Barua, Director, Pitchfork Partners Strategic Consulting
    Kishor Barua, Director, Pitchfork Partners Strategic Consulting

    Crisis communication has evolved in the age of social media. Earlier, companies could get away with issuing a carefully drafted statement at a later date; now, the audience demands that organisations act instantly. The way to respond to crises nowadays is to share maximum information with minimum delay. Don’t allow any gaps that might get filled by rumors, as this will do irreparable damage to the brand. Bud Light faced a crisis last year, and according to their latest financial results, the brand has not yet recovered from the impact.

    Crisis navigation has become more of a preparation game than an anticipation one. Continuously learn from others mistakes and be ready, because most crises come uninformed.

    Also, it is important to make sure that your decisions during the time of a crisis reflect what your brand value is in the minds of the public. Your goal is to preserve that, so do not deviate. During peak COVID, investor Warren Buffet gave American Express CEO Stephen Squeri the valuable advice, “Protect two things: your customers and your brand.”

    Sonali Sokhal, Founder, Intelliquo

    Sonali Sokhal, Founder, Intelliquo
    Sonali Sokhal, Founder, Intelliquo

    The best answer to handling a crisis is acknowledging it and staying humble. We live in times when public accountability is very high, thanks to the interface of social media. Unchecked, or unaddressed, any untoward incident can snowball into a crisis, which goes beyond the media, into the sphere of public judgement.

    Ideally in such cases, there should be stringent checks for tonality and share of voice across social and digital platforms. Handling incidents with empathy and transparency will go a long way for all companies to be able to shape public opinion.

    In such cases, there must always be two kinds of statements ready for companies to mitigate a crisis:

    • A public statement for social and digital platforms that addresses the human element of the crisis and showcases a genuine commitment to resolve the situation.
    • A more technical and in-depth statement for the media which might want to do reportage on the situation.

    Rohini Saldanha, Founder, The PR Stop

    Rohini Saldanha, Founder, The PR Stop
    Rohini Saldanha, Founder, The PR Stop

    Today’s brands need to be nimble and responsive to opportunity, designed for change to thrive, and future-focused, forward-facing. But all this usually comes with a certain degree of risk and challenges. Honestly, there is no rule book when it comes to battling a PR crisis. Every problem is different, thus requiring a different approach to resolving it. People usually ‘panic’ in a crisis. They either want to act swiftly or not act at all. The response you’ll find is opposite ends of the spectrum.

    However, the PR practitioner knows the one that they have – Control. Control over the message – on what they plan to issue, who they plan to share it with, when they want to issue it, and how they plan to issue it. Sometimes, it could mean an off-record conversation with the journalist or a holding statement that gets shared, or disseminating a press release that dispels rumours.

    They can deploy a range of tactics to get the right media attention at the right time. If the pandemic has taught us anything it is this – consumers honour and respect transparency and authenticity. Granted that we live in a world that proliferates hate, where the consumer is in the driver’s seat and calls the shots.

    Most brands quiver so much that they are ready to bend backward and cancel themselves in a quest to avoid the backlash, the negative publicity, and the trolls. Add influencers to the mix and your problem gets compounded. However, it is during such times that brands should hold steadfast to their convictions, look to their guiding light, their raison-d’etre, and hold on to their core truth.

    Vulnerability equals authenticity equals relatability which is what consumers value much more than force-fitted social messages or purpose statements. I think we can unequivocally agree that honesty is the best policy, and it rings true even more when it comes to a crisis.

    Brands and leaders have a certain responsibility towards consumers, employees, and stakeholders, and thus they need to communicate in an honest, relevant, and succinct manner clarifying the facts, taking responsibility, and apologising for when they go wrong. They need to know how to best present themselves and not project an idealized version of the truth.

    Ashutosh Srivastava, Founder, Point One Communications

    Ashutosh Srivastava, Founder, Point One Communications
    Ashutosh Srivastava, Founder, Point One Communications

    Crisis communication isn’t just about the present—it’s also about protecting the future by preserving reputation and building resilience even when facing adversity.

    In the field of crisis communication, proactive planning, and timely and honest action are crucial for businesses. PR Companies should know how important it is to handle challenges with integrity, empathy, and a well-laid-out strategy.

    Whether big or small, all PR agencies should adopt a certain approach in specializing and developing targeted strategies for dealing with crises. This will put emphasis on openness, responsibility, and sympathy so as not to undermine confidence or credibility in unsteady situations.

    In addition, being proactive implies more than taking reactive actions such as risk assessment in an in-depth manner; scenario plans,well-laid-out and media training among other measures needed by clients to gain confidence and acquire skills required in managing crises efficiently.


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    Caleb David, Founder & CEO, Perez Consulting

    Caleb David, Founder CEO, Perez Consulting
    Caleb David, Founder CEO, Perez Consulting

    Crisis communication for companies is challenging and often presents unexpected hurdles. However, navigating these challenges effectively involves a three-fold strategy: facing the crisis head-on with fact-checking, formulating an immediate response, and maintaining open communication channels. The more a company delays or hides information, the worse the situation can become, leading to greater damage to its brand and reputation.

    In today’s fast-paced business landscape, effective crisis management is essential for organizations to navigate unexpected challenges and ensure continuity. Proactive planning, strong leadership, effective communication, collaborative decision-making, adaptability, and learning from crises are key principles that guide successful crisis management strategies. By adhering to these principles and implementing proactive measures, organizations can minimize the impact of crises, maintain trust with stakeholders, and emerge stronger from adversity.

    Shutapa Paul, Founder, Dharma Media Consultants

    Shutapa Paul, Founder, Dharma Media Consultants
    Shutapa Paul, Founder, Dharma Media Consultants

    The ideal scenario would be not to have a crisis situation. We see from experience that foresight and planning ahead can avert future crises. However, even the most well-managed companies and communications teams have reputation crises that can arise from a product recall, a data breach, or a social media misstep, which can quickly damage a brand’s reputation. If you find yourself putting out fires, here’s what to do –

    • Speed: In today’s age of instant information, a slow response is NOT recommended. Silence on critical matters can exacerbate the problem and can create an altogether new crisis. Bumble’s swift handling of its anti-celibacy campaign was well thought out. A single tweet holds the power to destroy reputation; hence, a crisis response should always be fast.
    • ‘The more you sweat in peace, the less you bleed in war’: A well-defined crisis plan should be ready and on standby. One should always have multiple fail-safes in place and trustworthy media relationships to fall back upon. Regularly revisit and update the plan to ensure its effectiveness.
    • Trust, clear messaging, and a controlled narrative: A proactive response can help control the flow of information, minimising negative media coverage and public perception. A standard holding statement, which is vetted by the legal team, should be prepared and kept ready.
    • Holding the fort on internal and external communication is key: One should have a clear channel of messaging, a designated spokesperson and team, and a clear outline of the company’s messaging ready and shared with all employees.
    • Transparency: Be honest, transparent, and clear in your communication. Acknowledge the issue, explain what’s being done to address it, and provide regular updates, even if there isn’t a complete resolution yet. Most importantly, apologise, if the situation demands it and prevent a crisis from snowballing.

    Sowmya Iyer, Founder & CEO, Clarity Communication

    Sowmya Iyer, Founder & CEO, Clarity Communication
    Sowmya Iyer, Founder & CEO, Clarity Communication

    Crisis communication is a critical aspect of PR management, especially during challenging times when a company’s reputation is at stake. The importance of transparency, authenticity, and proactive communication in mitigating crises effectively.

    Establishing clear communication channels, promptly addressing concerns, and taking responsibility for mistakes are essential steps in preserving reputation and rebuilding trust. Developing a crisis communication plan, training key personnel, and monitoring online conversations can help companies navigate crises with resilience and integrity.

    Kritika Lalchandani, Founder, Apostrophe Communications

    Kritika Lalchandani, Founder, Apostrophe Communications
    Kritika Lalchandani, Founder, Apostrophe Communications

    In the realm of crisis communication, I’ve steered Apostrophe Communications with a belief that transparency and empathy are paramount. Our approach has been to face adversity with a clear vision and a steady hand, which has proven to considerably reduce the impact of negative publicity. This isn’t just about mitigating risks; it’s about nurturing trust.

    When a crisis unfolds, we don’t just manage the narrative; we strive to uphold the integrity of the brand and reassure stakeholders. It’s a delicate balance, one that requires both swift action and thoughtful communication.

    Our success in this area is not merely measured by the absence of negativity but by the strength of the relationships we fortify during these challenging times. It’s about turning a moment of vulnerability into an opportunity for reaffirmation and growth.

    Shiva Bhavani, Founder & CEO, Wing Communications

    Shiva Bhavani, Founder & CEO, Wing Communications
    Shiva Bhavani, Founder & CEO, Wing Communications

    Crisis communication is a critical aspect of managing challenges and preserving the reputation of companies facing unexpected events or negative publicity. During a crisis, transparency, timeliness, and empathy are key principles to uphold. Companies should have a well-prepared crisis communication plan in place, outlining roles, responsibilities, and communication channels to ensure a coordinated and effective response.

    In navigating challenges, it is essential for companies to acknowledge the issue, take responsibility where necessary, and communicate openly with stakeholders, including employees, customers, investors, and the media. Providing regular updates, addressing concerns promptly, and showing genuine concern for those affected can help mitigate the impact of the crisis and maintain trust in the brand.

    Preserving reputation during a crisis requires a strategic approach that focuses on maintaining credibility, demonstrating integrity, and showing a commitment to resolving the situation. By being proactive, honest, and empathetic in their communication efforts, companies can not only navigate the challenges effectively but also emerge from the crisis with their reputation intact or even strengthened through a well-managed response.

    Shailesh K. Nevatia, Founder, Grandeavour Communication

    Shailesh K. Nevatia, Founder, Grandeavour Communication
    Shailesh K. Nevatia, Founder, Grandeavour Communication

    During times of crisis, companies must respond swiftly, transparently, and empathetically to protect their reputation and maintain public trust. Effective crisis communication involves acknowledging the issue, providing regular updates, taking responsibility, and outlining clear steps for resolution. There is no point in denying the situation or running away from the responsibility.

    Companies should have a well-defined crisis communication plan in place, designate a trained spokesperson to handle media inquiries, and closely monitor media and social channels for feedback and sentiment. By addressing challenges promptly and effectively, companies can mitigate potential damage to their brand and preserve their hard-earned reputation, even in the face of adversity.

    The real test of a PR strategy comes during times of crisis. A good PR strategy can not only help mitigate the ill effects of the crisis but also restore faith among the customers and society.

    Sonalika Pawar, CEO, Bold and Beyond

    Sonalika Pawar, CEO, Bold and Beyond
    Sonalika Pawar, CEO, Bold and Beyond

    In navigating crises and safeguarding reputations, proactive and transparent communication is paramount. As a seasoned PR professional, I emphasize the importance of promptly addressing any crisis that arises. Delaying communication only exacerbates the situation, potentially causing irreparable harm to the brand’s image.

    When a crisis occurs, it’s crucial to gather all pertinent information swiftly and disseminate it to stakeholders. Keeping people informed demonstrates accountability and reassures them that steps are being taken to resolve the issue. Moreover, if the company bears responsibility for the crisis, acknowledging fault is key. Silence or evasion only erodes trust further, whereas owning up to mistakes fosters credibility and paves the way for effective damage control.

    Clear and concise communication is the linchpin of crisis management. It ensures that stakeholders are well-informed, minimizes speculation, and helps mitigate the fallout. By promptly addressing the crisis, accepting responsibility, and taking decisive action, companies can protect their reputation and emerge from adversity with their integrity intact.

    Vivek Pradeep Rana, Managing Partner, Gnothi Seauton

    Vivek Pradeep Rana, Managing Partner, Gnothi Seauton
    Vivek Pradeep Rana, Managing Partner, Gnothi Seauton

    Crisis communication is about leadership as much as it is about information. Effective communication involves clarity, responsibility, and a forward-looking stance—transforming potential disasters into demonstrations of resilience and integrity. Addressing challenges with transparency and accountability is crucial, ensuring that every message reinforces your company’s values and commitment to stakeholders. It is not merely about relaying information but embodying clarity, responsibility, and a forward-looking perspective. By embracing these principles, organizations can transform potential disasters into opportunities to showcase their unwavering integrity and commitment to transparency.

    Transparency and Accountability are the cornerstones. Every message should reflect your company’s values and commitment to stakeholders. Openness mitigates risks and strengthens relationships. Clear, responsible communication reassures stakeholders.


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  • PR Agency Founders Shares How Compelling Storytelling Impacts Brand Visibility

    Why are stories important for businesses, and what makes them effective? That’s what we’re exploring next. The art of storytelling has a unique ability to catch attention and leave a lasting impression on people. To understand this better, StartupTalky connected with some awesome PR agency founders and asked them about how exactly storytelling helps companies rise above the noise, and what elements make these narratives truly impactful.

    Join us as we explore the insights of these founders on the art of effective storytelling in business.

    Shutapa Paul, Founder, Dharma Media Consultants
    Shiva Bhavani, Founder & CEO, Wing Communications
    Sonalika Pawar, CEO, Bold and Beyond
    Kishor Barua, Director, Pitchfork Partners Strategic Consulting
    Ritika Garg, founder & CEO, AvancePR
    Vivek Pradeep Rana, Managing Partner, Gnothi Seauton
    Sonali Sokhal, Founder, Intelliquo
    Rohini Saldanha, Founder, The PR Stop
    Shraddha Agarwal Jalan, Co-Founder, Blurb Communications
    Ashutosh Srivastava, Founder, Point One Communications
    Caleb David, Founder & CEO, Perez Consulting
    Sowmya Iyer, Founder & CEO, Clarity Communication
    Kritika Lalchandani, Founder, Apostrophe Communications
    Shailesh K. Nevatia, Founder, Grandeavour Communication

    Shutapa Paul, Founder, Dharma Media Consultants

    Shutapa Paul, Founder, Dharma Media Consultants
    Shutapa Paul, Founder, Dharma Media Consultants

    Remember, public relations is a marathon and not a sprint. The campaigns we remember are those that leave us floored and amazed and hit us with stories so powerful that we are unable to forget them. Be it the Dove ‘Real Beauty’ campaign or the Indian government’s ‘Incredible India’ campaign, it has been proven time and again that storytelling is the most powerful weapon in the advertising and PR arsenal. While advertising creates a singular stream of communication, PR encourages positioning of a brand through stakeholder feedback.

    Humans are wired for stories, and unlike dry facts and figures, narratives tap into our emotions. This emotional resonance creates a deeper connection with your brand creating brand recall. One can forget a simple grocery list, but not a wonderful meal from the ingredients on the list – stories are the ‘delicious meal’ for the brand. A few important ingredients are as follows:

    • Authenticity: Don’t fabricate facts, and let your brand’s mission and vision shine through.
    • The Customer is the HERO: The protagonist of this plot should always be the customer and never the product. It should always be about solving a problem for the consumer.

    Effective storytelling goes beyond connection; it inspires action.

    Shiva Bhavani, Founder & CEO, Wing Communications

    Shiva Bhavani, Founder & CEO, Wing Communications
    Shiva Bhavani, Founder & CEO, Wing Communications

    Compelling storytelling can help companies stand out in a crowded marketplace by creating an emotional connection with their audience and differentiating their brand. Crafting relatable characters, whether they are customers, employees, or fictional personas, allows the audience to connect with the story on a personal level. Showcasing real people and their experiences builds trust and credibility for the brand. Identifying the challenges and problems the target audience faces and positioning the brand as the solution creates tension and excitement. Guiding the audience through a journey of overcoming obstacles and achieving success keeps them engaged and invested in the story.

    Crafting a true-to-brand narrative that aligns with the company’s mission, values, and unique selling proposition creates authenticity. Incorporating customer stories and testimonials further humanises the brand and provides social proof.

    Consistently telling the brand’s story across multiple channels, from social media and blogs to email newsletters and offline mediums, reinforces the narrative and creates a cohesive brand identity. An omnichannel approach ensures the audience encounters the story at various touchpoints, enhancing its impact. By incorporating these elements into their storytelling, companies can create compelling narratives that captivate their audience, establish an emotional connection, and differentiate themselves in a crowded market.

    Sonalika Pawar, CEO, Bold and Beyond

    Sonalika Pawar, CEO, Bold and Beyond
    Sonalika Pawar, CEO, Bold and Beyond

    Compelling storytelling holds immense power in helping companies distinguish themselves in a crowded market. At its core, storytelling is a fundamental aspect of human communication, ingrained in our culture since ancient times. From childhood tales to personal anecdotes, everyone possesses the innate ability to narrate stories that captivate and resonate with others.

    For companies, leveraging the art of storytelling can be transformative. By crafting narratives that go beyond mere facts and figures, businesses can forge deeper connections with their audience. These narratives humanize the brand by instilling emotions and creating memorable experiences that leave a lasting impression.

    Effective storytelling not only helps companies stand out but also plays a pivotal role in building trust and credibility. By sharing authentic stories that reflect their values, mission, and journey, companies can engage with their audience on a more personal level. This authenticity fosters a sense of transparency and relatability, strengthening the bond between the brand and its customers.

    Kishor Barua, Director, Pitchfork Partners Strategic Consulting

    Kishor Barua, Director, Pitchfork Partners Strategic Consulting
    Kishor Barua, Director, Pitchfork Partners Strategic Consulting

    There is a famous quote by Plato: “Those who tell stories rule the world.” This is so relevant, even today. In fact, brands don’t exist without stories; take any successful brand, and it will have a great story that has been told multiple times. Stories make an emotional connection with the audience, making a lasting impact.

    In public relations, storytelling can serve as a powerful tool for crafting strategic narratives that actively engage audiences, drive engagements, and build trust and credibility.

    Narratives can add layers and characters to stories, making them more effective and impactful. So, it’s important to understand what your audience would like about you, and then go ahead and build your story.

    Ritika Garg, founder & CEO, AvancePR

    Ritika Garg, founder & CEO, AvancePR
    Ritika Garg, founder & CEO, AvancePR

    Storytelling is a powerful tool for companies to distinguish themselves in a competitive market. By weaving compelling narratives into their marketing and communications strategies, businesses can create a strong emotional connection with their audience. This connection fosters loyalty and enhances brand recall.

    Effective storytelling involves presenting the company’s journey, challenges, and successes in a way that resonates with customers’ aspirations and values. It’s not just about selling a product or service but about sharing a story that aligns with the ethos of the audience. For instance, highlighting how a product is developed, the inspiration behind it, or the impact it has on customers’ lives can captivate attention.

    Moreover, stories can be told through various mediums, such as videos, blogs, podcasts, and social media, making them accessible and engaging. By consistently delivering authentic and relatable stories, companies can not only attract new customers but also build a community of dedicated followers.


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    Vivek Pradeep Rana, Managing Partner, Gnothi Seauton

    Vivek Pradeep Rana, Managing Partner, Gnothi Seauton
    Vivek Pradeep Rana, Managing Partner, Gnothi Seauton

    Great companies are master storytellers. Like riveting films, they captivate audiences by embedding their brand into narratives that speak to their audience’s aspirations and challenges, making their message unforgettable.

    Storytelling is an art that can make or break a company’s image. Companies that understand this and become master storytellers have the potential to stand out in a crowded marketplace.

    To truly capture the attention of your audience, it is essential to embed your brand within narratives that speak to their aspirations and challenges. By aligning your company’s goals with the desires and dreams of your target market, you create a connection beyond mere transactional relationships. This connection taps into your audience’s emotional core and makes your message unforgettable.

    But it doesn’t end there. To elevate your storytelling to the next level, it is crucial to position your company within the larger story of our society’s progress. By aligning your narrative with the values and aspirations of society, you foster a sense of greater purpose and relevance. This helps your company resonate more deeply with the citizenry and positions you as a contributor to societal progress.

    Sonali Sokhal, Founder, Intelliquo

    Sonali Sokhal, Founder, Intelliquo
    Sonali Sokhal, Founder, Intelliquo

    Rule of thumb is, that each journalist is looking for a compelling story. In terms of the content, this usually focuses on the following points:

    • Are you addressing a need gap? Are you solving a problem no one has solved before as efficiently as yourself?
    • Are you creating impact? Will your legacy leave the world a better place? Is there job creation?
    • Are you creating disruption or innovation in design, process or technology?
    • Are you growing at an impressive reach?
    • Is your brand future-proof? Does it have best practices?

    Rohini Saldanha, Founder, The PR Stop

    Rohini Saldanha, Founder, The PR Stop
    Rohini Saldanha, Founder, The PR Stop

    Every brand is different. Thus, PR strategy and tactics differ and need to be tailored depending on the goals of a brand. Every client is looking to partner with individuals and teams that can help them create a greater impact for their businesses through a better understanding of their business strategy and recognising the business issues facing them. PR does just that.

    As a PR practitioner, you get to be a trusted advisor to your clients with a deep understanding of their core business issues, helping them to reassess their strategy and find a competitive advantage.

    When people refer to PR as spinning a narrative or finding a hook, one should remember that PR can never float a fake narrative nor craft a new one. Your company is what it is. PR can’t change that. With each brand being unique, PR is very useful in making a brand’s personality come alive.

    The science of PR is strategically looking at ways of knowing how to take what you have and finding ways to make it relevant to the media and target audience that you want to reach. Of identifying a need gap that exists with your target audience, commonalities that make you more relevant, or striking an emotional connection with them that makes your brand message resonate or at least grab their attention. PR is an art form that requires analytical thinking and a strategic bent of mind to make the most impact.

    Shraddha Agarwal Jalan, Co-Founder, Blurb Communications

    Shraddha Agarwal Jalan, Co-Founder, Blurb Communications
    Shraddha Agarwal Jalan, Co-Founder, Blurb Communications

    Storytelling is a key component of any communication strategy, whether in PR or advertising. People connect with stories rather than products or services. A compelling story can evoke emotions such as nostalgia, motivation, or simply a feel-good factor. Effective narratives often draw from the founder’s journey, personal learnings, or imaginative concepts. Authenticity is crucial—your story should be unique and reflective of your brand’s essence. This authenticity will be your differentiating factor and resonate more deeply with your audience.

    Ashutosh Srivastava, Founder, Point One Communications

    Ashutosh Srivastava, Founder, Point One Communications
    Ashutosh Srivastava, Founder, Point One Communications

    For any PR approach to be successful, it must have a compelling storytelling element that connects companies with their audience on a more personal level. We live in an age where every channel is saturated with media and therefore having an interesting story is not just an option but rather; it is mandatory for one to be noticed amidst the noise.

    Storytelling begins with being genuine and useful. Our narrative should combine the unique parts of the company’s history, its values, and what it offers with the intent to touch souls and move people’s minds who are important to us. Furthermore, a good story should be relatable as well as stir real feelings such as inspiration, compassion, or joy that creates something meaningful beyond mere brand endorsement.

    Similarly, storytelling also appeals to different audiences by taking them into the narrative that stimulates their imagination leading them into dialogue. Through utilization of stories throughout various tools from press releases, to interviews, to articles, etc, PR campaigns should create immersive experiences that preserve uniqueness and make customers stay longer while leaving others behind.

    Caleb David, Founder & CEO, Perez Consulting

    Caleb David, Founder CEO, Perez Consulting
    Caleb David, Founder CEO, Perez Consulting

    Storytelling continues to be the best form of communication today, evolving to meet current consumption patterns of news and data. Modern storytelling must be well-crafted, easy to use, and easy to share. Integrating contemporary references helps ensure an immediate connection with the audience. Additionally, narratives should be crisp and concise to hold attention effectively.

    India, with its rich storytelling tradition from the Ramayana and Mahabharata to the Panchatantra, demonstrates the timeless appeal of stories. This cultural legacy is evident in brands like the Tata Group, whose journey from humble beginnings to global prominence embodies resilience and social responsibility. Similarly, Amul India’s iconic campaigns blend humor and social commentary, making the brand a cultural phenomenon.

    Authenticity is crucial in storytelling, capturing the brand’s essence with sincerity and integrity. Attention to detail, much like the plot twists in Bollywood films, ensures every element, from logo design to domain choice, enriches the narrative. As businesses embrace digital platforms, storytelling evolves, offering new ways to connect with audiences through social media and immersive websites.

    At Perez Consulting, we believe consistency is key. Maintaining a cohesive narrative across all touchpoints builds lasting connections and helps brands stand out. By celebrating culture and commerce, we harness the power of storytelling to inspire, connect, and drive meaningful change, crafting stories that shape the future.

    Sowmya Iyer, Founder & CEO, Clarity Communication

    Sowmya Iyer, Founder & CEO, Clarity Communication
    Sowmya Iyer, Founder & CEO, Clarity Communication

    Compelling storytelling serves as a powerful tool for companies to captivate audiences and differentiate themselves in competitive markets. By weaving narratives that resonate emotionally with stakeholders, companies can evoke empathy, build trust, and leave a lasting impression. Authenticity and genuine effort in PR campaigns underscore the importance of crafting narratives rooted in truth and sincerity.

    Effective storytelling involves identifying unique brand attributes, understanding audience preferences, and delivering messages in a relatable and engaging manner. Incorporating visuals, testimonials, and real-life anecdotes can further enhance the impact of storytelling efforts.

    Kritika Lalchandani, Founder, Apostrophe Communications

    Kritika Lalchandani, Founder, Apostrophe Communications
    Kritika Lalchandani, Founder, Apostrophe Communications

    Storytelling is the essence of connection, and at Apostrophe Communications, it’s the heart of our PR strategy. I’ve always believed that a good story transcends mere facts and figures; it touches lives and shapes perceptions. Our campaigns are built on this philosophy, and the results speak volumes—a 50% increase in community engagement and a 40% rise in customer loyalty. These numbers are significant, but the real success lies in the stories behind them.

    Each narrative we craft is a bridge between the brand and its audience, turning every message into a shared experience. It’s about creating a dialogue, not a monologue, and that’s where the true power of storytelling lies. It’s not just about telling; it’s about engaging, inspiring, and leaving a mark on the hearts and minds of people. That’s the kind of storytelling we champion at Apostrophe Communications, and it’s what makes our approach so effective.

    Shailesh K. Nevatia, Founder, Grandeavour Communication

    Shailesh K. Nevatia, Founder, Grandeavour Communication
    Shailesh K. Nevatia, Founder, Grandeavour Communication

    Compelling storytelling is a powerful tool for companies to differentiate themselves, connect with their audience on an emotional level, and leave a lasting impact. Effective narratives are authentic, engaging, and resonate with the target audience. They should evoke emotions, convey the company’s values and mission, and create a memorable brand image. By weaving storytelling into their PR efforts, companies can humanize their brand, build trust, and stand out in a crowded market.

    The society these days is very aware. They just don’t want to know about the product that the company is making. They are also interested in knowing the background stories. Whether the organization is doing business ethically or is doing anything good for the environment, such things do matter to society and need to be communicated across. Adding such details can make the stories more effective and compelling.


    How PR Boosts Companies’ Visibility: Founders Share Insights
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  • How PR Impacts Market Visibility in Crowded Industries: Insights from PR Agency Founders

    In today’s crowded industries, standing out can be a challenge for companies. Public relations (PR) plays a crucial role in enhancing market visibility and establishing a strong brand presence. But how exactly does PR make a difference, and what data backs up its effectiveness? With the Advertising market in India projected to grow by 4.54% from 2024 to 2029, reaching a market volume of .01 billion in 2029, it’s clear that strategic PR efforts can significantly contribute to a company’s success.

    In tune with this, StartupTalky asked some amazing PR agency founders to share their insights on how PR impacts market visibility and the specific data showing its effectiveness.

    Shiva Bhavani, Founder & CEO, Wing Communications
    Kishor Barua, Director, Pitchfork Partners Strategic Consulting
    Vivek Pradeep Rana, Managing Partner, Gnothi Seauton
    Sonali Sokhal, Founder, Intelliquo
    Rohini Saldanha, Founder, The PR Stop
    Ashutosh Srivastava, Founder, Point One Communications
    Caleb David, Founder & CEO, Perez Consulting
    Shutapa Paul, Founder, Dharma Media Consultants
    Sowmya Iyer, Founder & CEO, Clarity Communication
    Kritika Lalchandani, Founder, Apostrophe Communications
    Shailesh K. Nevatia, Founder, Grandeavour Communication
    Sonalika Pawar, CEO, Bold and Beyond
    Shraddha Agarwal Jalan, Co-Founder, Blurb Communications
    Ritika Garg, founder & CEO, AvancePR

    Shiva Bhavani, Founder & CEO, Wing Communications

    Shiva Bhavani, Founder & CEO, Wing Communications
    Shiva Bhavani, Founder & CEO, Wing Communications

    Consider the whole of public relations as the art of war in the marketplace. It’s the subtle blade that carves a clear path for companies amidst the chaos of competition. Brand recognition, credibility, and stakeholder relationships—these are the pillars upon which PR elevates market visibility. Deploying tactics like press releases, media relations, and thought leadership, businesses emerge from the shadows into the spotlight.

    Reflect on this: a mere 1% increase in PR spending can fuel a 1.1% surge in sales. It’s the steady drumbeat of PR that imprints a company’s name in the minds of its audience. Media’s glowing portrayal and nods from industry titans bestow upon a company the mantle of trust. Indeed, 92% of consumers would take the word of an expert over the siren calls of ads.

    In this crowded arena, earned media’s authenticity trumps paid advertisements, granting PR an unmatched edge. Quantifying PR’s influence is akin to capturing lightning in a bottle, yet media mentions, impressions, share of voice, and engagement—these metrics whisper tales of its prowess. Studies corroborate that robust PR strategies can swell a company’s brand value by 30% against those with faltering PR fronts.

    Monitoring sentiment, leads, and sales tied to PR endeavours reveals the true extent of its return on investment. PR is not just a tool but a masterstroke for companies to distinguish themselves, foster trust, and captivate their audience. With strategic PR campaigns and vigilant impact assessment, businesses don’t just compete; they thrive and ascend.

    Kishor Barua, Director, Pitchfork Partners Strategic Consulting

    Kishor Barua, Director, Pitchfork Partners Strategic Consulting
    Kishor Barua, Director, Pitchfork Partners Strategic Consulting

    A well-planned PR strategy can help in building effective relationships and maintaining a positive image of the company, enhancing visibility, credibility, and trust for the brand. In today’s crowded marketplace, where multiple brands are trying to capture audience attention, PR can help build positive perception for brands, and as the adage goes, ‘Perception is Reality’, and positive perception helps a company stand out in the market.

    There are multiple ways to monitor the success that effective PR can have for a brand. There are media monitoring tools that can analyse mentions in the media, further segregating them as positive or negative. Share of voice is an effective data set to track changes in perception for an entity. The rise of social media has been a great boon for PR. Now you can track campaign success by just checking the conversations happening for a brand online. Website traffic data also shows the effectiveness of PR, as does customer feedback.


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    Vivek Pradeep Rana, Managing Partner, Gnothi Seauton

    Vivek Pradeep Rana, Managing Partner, Gnothi Seauton
    Vivek Pradeep Rana, Managing Partner, Gnothi Seauton

    Visibility isn’t just about showing up; it’s about showing up differently. In our hypercompetitive business landscape, where countless companies are vying for consumer attention, the importance of communication cannot be overstated. It is essential to create a relevant and resonant narrative with your stakeholders.

    Gone are the days when simply having a product or service was enough to attract customers. Nowadays, consumers are bombarded with a barrage of marketing messages from various sources, making it increasingly challenging for businesses to capture their attention. This is where good storytelling comes in.

    Strategic communication helps companies establish a strong brand identity, build trust, and foster meaningful relationships with their stakeholders by crafting a compelling narrative. Narrative building plays a vital role in shaping public perception and reputation. It helps companies navigate crises and unfavourable situations, ensuring their brand image remains intact.

    In addition, one of the critical aspects of storytelling is its ability to connect with people on an emotional level. By tapping into the emotions of their audience, companies can create impactful and memorable campaigns that resonate with individuals on a deeper level.

    Ultimately, by understanding the power of emotions and leveraging them effectively, communication can significantly affect how a company is perceived in a crowded market. It allows businesses to humanize their brand, establish genuine connections, and evoke positive feelings that leave a lasting impression on their target audience. Embracing the emotional facet of communication is essential for companies looking to build visibility and create meaningful and long-lasting bonds with their stakeholders.

    Sonali Sokhal, Founder, Intelliquo

    Sonali Sokhal, Founder, Intelliquo
    Sonali Sokhal, Founder, Intelliquo

    PR is a long-term strategy that yields strong results across a period. It works across crowded industries, as a build-up, as well as advocacy. A well-defined PR strategy helps companies stay visible by prolonged exposure to the appropriate target audiences. It also allows brands to create a layered narrative for their brand.

    In terms of specific data, we need to measure PR beyond the oft-repeated AVE and impressions. While the most important data today is the number of impressions or eyeballs any outreach can get, other metrics like engagement, share of voice, and tonality are equally important. Ideally, these data sets should be measured across a quantifiable period of time.

    Rohini Saldanha, Founder, The PR Stop

    Rohini Saldanha, Founder, The PR Stop
    Rohini Saldanha, Founder, The PR Stop

    If you deploy PR merely to garner visibility, then you are better off promoting your company or self on a billboard. Only the wise will know that when you harness PR as a tool in your marketing arsenal, you are ready to face any challenges that might befall you. You are prepared! It is truly the most effective solution to resolving any of your business problems at any stage of your company’s lifecycle.

    Of course, it increases your visibility, but it does more than that. It helps build brand identity, strengthen your brand narrative, and reaffirms the facts, thus setting the record straight while protecting your image and enhancing your reputation and credibility.

    While reach be it readership, viewership, likes, or impressions are usually looked at to determine PR effectiveness, they may not necessarily be telling the whole story. I think data unfortunately does not do justice to PR. I wish there was a way that we could analyse emotions, perceptions, and opinions as that is the goal of PR to evoke an emotion, to change a perception, and to form an opinion.


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    Ashutosh Srivastava, Founder, Point One Communications

    Ashutosh Srivastava, Founder, Point One Communications
    Ashutosh Srivastava, Founder, Point One Communications

    Public relations is essential for enhancing market visibility in crowded industries, creating differences and fostering credibility. In today’s hyper-competitive environment where companies battle one another for consumers’ attention amidst a sea of alternatives, strategic PR initiatives are imperative. This is done by crafting compelling stories, disseminating strategic messaging and developing relationships with key stakeholders. By doing so, PR practitioners ensure that their brands cut through the clutter hence always being on top of mind among customers as well as industry insiders.

    There are several points to prove the effectiveness of PR in boosting market visibility. One of them being ‘positive media coverage’ which can be linked to building consumer trust. Another point is ‘Earned media’ which is considered reliable above all other sources of information. Tangible indicators such as increased brand mentions, website traffic or social media engagement along with PR campaigns also show its impact.

    Caleb David, Founder & CEO, Perez Consulting

    Caleb David, Founder CEO, Perez Consulting
    Caleb David, Founder CEO, Perez Consulting

    Public relations (PR) significantly enhances market visibility for companies in crowded industries. An effective PR campaign is both strategic and sustained, ensuring the brand remains in circulation with relevant narratives and conversations. By maintaining active presence across multiple platforms and formats, a brand can elevate and expose itself, even in a saturated market.

    Data shows that companies with consistent PR efforts see higher brand recognition and customer engagement. For instance, brands that engage in sustained PR campaigns often experience up to a 30% increase in media mentions and a significant boost in online visibility, illustrating the tangible impact of PR.

    Shutapa Paul, Founder, Dharma Media Consultants

    Shutapa Paul, Founder, Dharma Media Consultants
    Shutapa Paul, Founder, Dharma Media Consultants

    Public relations is what makes or breaks a brand’s identity. We often mistake it to be just press releases or fancy events, but an effective PR strategy can elevate a brand’s recall and embed it into public perception for decades to come. Successful PR campaigns leverage the power of storytelling. While PR’s impact cannot be measured in absolute numbers, we rely on metrics such as media coverage, earned media value, sentiment analysis, and share of voice. A Cision study said that every $1 spent on earned media generates $8 in brand value.

    PR enhances brand awareness, recognition, and perception and, consequently, the sectoral leadership of its leaders. People have an affinity for familiar brands, as revealed by a 2023 Nielsen survey that said that 60% of consumers prefer products from familiar brands and 90% trust earned media over traditional advertising. By leveraging ‘earned media’, PR becomes a powerful tool to build thought leadership and demonstrate domain expertise. A LinkedIn study found that 55% of decision-makers rely on thought leadership content to evaluate potential partners.

    Sowmya Iyer, Founder & CEO, Clarity Communication

    Sowmya Iyer, Founder & CEO, Clarity Communication
    Sowmya Iyer, Founder & CEO, Clarity Communication

    By strategically crafting and disseminating messages to target audiences through various media channels, PR professionals can amplify a company’s presence and differentiate it from competitors. I Sowmya Iyer, CEO of Clarity Communication, emphasize the importance of transparency and authenticity in PR efforts, which resonates well with audiences in today’s information-savvy landscape.

    Specific data indicating PR effectiveness includes metrics such as increased media mentions, positive sentiment analysis, website traffic generated from PR campaigns, and ultimately, measurable growth in brand awareness and reputation.

    Kritika Lalchandani, Founder, Apostrophe Communications

    Kritika Lalchandani, Founder, Apostrophe Communications
    Kritika Lalchandani, Founder, Apostrophe Communications

    Reflecting on my journey with Apostrophe Communications, I’ve come to understand the profound impact PR has on market visibility. It’s a realm where data and creativity intertwine to tell a story that not only reaches but also connects with the audience. Our approach has been transformative, leading to a 120% increase in media exposure for our clients within mere six months. This isn’t just about being seen; it’s about creating a narrative that resonates deeply, turning passive observers into active participants and brand advocates.

    Each campaign is a chapter in a brand’s story, meticulously crafted to leave a lasting impression. It’s this commitment to storytelling and strategic communication that has allowed us to outshine our brands in a crowded marketplace.

    Shailesh K. Nevatia, Founder, Grandeavour Communication

    Shailesh K. Nevatia, Founder, Grandeavour Communication
    Shailesh K. Nevatia, Founder, Grandeavour Communication

    Public Relations (PR) plays a crucial role in enhancing market visibility for companies in competitive industries by managing their reputation, building brand credibility, and creating positive relationships with the public and media. Effective PR strategies can differentiate a company from competitors, attract attention, and establish a strong presence in the market.

    Specific data demonstrating PR effectiveness includes increased media coverage, improved brand recognition, enhanced customer trust, and measurable growth in sales or leads. However, the scope of PR is much more than the measurable data.

    PR is not just marketing; it is more about communicating your brand’s message to the general public and the government. In today’s world, where everything is connected, PR has become even more important. In a world connected through social media, it is not just important for companies to have great products. Sending the right message that resonates with the customers is equally important. The essence of PR lies in the impression that it leaves on the minds of the audience.

    Sonalika Pawar, CEO, Bold and Beyond

    Sonalika Pawar, CEO, Bold and Beyond
    Sonalika Pawar, CEO, Bold and Beyond

    PR plays a crucial role in enhancing the market visibility of companies operating in crowded industries. While many associate PR primarily with crisis management, its influence extends far beyond just damage control. Traditionally, PR serves as a bridge between individuals and brands, facilitating awareness, consideration, and visibility. In today’s dynamic landscape, PR has evolved beyond conventional methods, leveraging various platforms to disseminate news effectively. Particularly, social media emerges as a predominant medium, which PR adeptly utilizes to engage audiences.

    Effectively executed PR campaigns not only bolster brand recall but also elevate visibility amidst stiff competition within crowded industries. Measuring the efficacy of such campaigns provides valuable insights into their impact. Data analytics play a pivotal role here, enabling companies to gauge audience reach, engagement levels, and sentiment analysis. By harnessing these metrics, organizations can fine-tune their PR strategies to maximize market visibility and stay ahead in highly competitive environments.

    Shraddha Agarwal Jalan, Co-Founder, Blurb Communications

    Shraddha Agarwal Jalan, Co-Founder, Blurb Communications
    Shraddha Agarwal Jalan, Co-Founder, Blurb Communications

    If you are a brand in a crowded market such as skincare, F&B, or even personal finance, you need to build credibility to stand out. While there are many ways to establish yourself as a differentiator, PR is a crucial tool that helps maintain visibility among your competitors. Data shows that companies engaging in consistent PR efforts see increased brand recognition and customer trust.

    Ritika Garg, founder & CEO, AvancePR

    Ritika Garg, founder & CEO, AvancePR
    Ritika Garg, founder & CEO, AvancePR

    In today’s crowded marketplace, Public Relations (PR) is vital for any company aiming to stand out. Effective PR strategies enhance visibility and build a positive reputation, which are crucial for attracting customers and investors. By strategically communicating the company’s values, achievements, and innovations through various media outlets, businesses can establish a strong presence and foster trust. This trust not only attracts new customers but also retains existing ones, facilitating long-term success.

    Moreover, PR helps manage crisis situations, ensuring that the company maintains its reputation under adverse conditions. Utilizing PR effectively allows companies to differentiate themselves, highlight their unique selling propositions, and compete more effectively in their respective markets. In essence, PR is not just about maintaining a positive image; it’s a strategic tool that contributes directly to a company’s growth and sustainability.


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