Tag: Powerful Customer Experience Strategy

  • A Complete Guide for Using Automated Answering Systems

    As a business owner, improving customer satisfaction is crucial to your success. One way to achieve this is by implementing an automated answering system known as an auto-attendant. This phone-based system can handle a high volume of calls, directing them to the appropriate department or individual, eliminating the need for a live receptionist. This makes it an effective solution for businesses operating outside of traditional hours.

    When it comes to improving customer satisfaction, companies often take various steps to achieve this goal. However, when faced with a high volume of customer requests, concerns, and complaints, it can be difficult to keep up. Fortunately, with the help of automation, automated answering systems are now available to act as customer service representatives and handle all customer inquiries on your behalf.

    Automated answering systems can complement the role of a receptionist by helping to grow your business, manage customer relationships, and streamline processes. They do not replace the need for a human receptionist. It acts as a digital receptionist that is available 24/7 to handle all customer inquiries. This eliminates the worry of missed calls or missed messages, as the service will take care of everything on your behalf. This guide provides a comprehensive overview of everything you need to know about automated answering services.

    What is the process of using automated answering systems and how do they function? This guide will provide a basic understanding for beginners.

    What Is an Automated Answering Service?
    How Does an Automated Answering Service Work?
    What Is Call Deflection?
    Benefits of Automated Answering Services
    Different Sectors That Use Automated Answering Services

    What Is an Automated Answering Service?

    Several companies have live operators on board to answer phone calls and take down key customer messages. Such companies generally rely on automated answering services that take care of the phone whenever the live operators are busy with other tasks.

    Automated answering services are ideal for individuals who frequently receive important calls but cannot answer each call personally. In short, an automated answering service acts as a replacement for a traditional answering service, handling customer requests and inquiries and providing prompt responses without making customers wait on hold.

    An automated answering service is a tool that manages inbound calls, as opposed to an automated calling service which primarily handles outgoing calls. It utilizes advanced AI technology to provide self-service options to customers, allowing them to quickly receive answers to their requests or inquiries without having to wait on hold. This makes it an ideal solution for individuals or businesses that receive a high volume of important calls.

    How Does an Automated Answering Service Work?

    An automated answering service can be customized to fit your business needs. Whether you need to accept payments, route calls to different teams, or perform other tasks, an automated answering service can handle it for you.

    In other words, an automated answering service is a digital receptionist that can answer calls on your behalf, direct customers towards the relevant department, or guide them through a series of menus. An automated answering service generally works in three different ways

    • Answer the calls on your behalf using your existing phone number
    • Play a pre-recorded greeting message that is tailored to your business requirements
    • Guide customers through a series of menus and ask them for their intent and gather all relevant information
    Global IVR Service Distribution by Region

    An automated answering service can gather a significant amount of information, transfer it to the user, and then direct the caller to the appropriate department. Additionally, an answering service can also use a call deflection feature to manage high-volume calls.

    What Is Call Deflection?

    Call Deflection, as per the name, is an Interactive Voice Response (IVR) feature that automatically redirects a call from one point to another whenever a particular endpoint is busy. It is one of the many forms of call diversion.

    Automated answering services can be tailored and customised to meet your business requirements and the needs of every client. When it comes to answering services, every time you receive a call, it will be directly routed to an operator who will then ask the caller/customer their name and the nature of the call.

    Once the operator has obtained the information, they will check if the client has a record in their database. If a match is found, the operator will then route the client to the appropriate party. If no client record is found, the operator will take down the client’s message and then convey it to the client via text message or email.

    Benefits of Automated Answering Services

    Apart from saving you from high customer service costs, and improving customer services. An automated answering service serves several benefits such as

    Professional Imaging

    Based on the needs of your business, you can customize your answering service to ensure that all responses are prompt and enhance the company’s professional image.

    Tailored Answering Service

    An automated answering service can be used for a variety of purposes such as receiving payments, scheduling appointments, recording customer requests/complaints, handling inquiries, and more.

    Saves On Operating Costs

    An automated answering service acts as a digital receptionist that collects all customer information on your behalf, eliminating the need for a middleman or agent and ultimately reducing customer costs.

    Minimum Missed Calls

    Not every call requires an agent to be present. An automated answering service can assist by prioritizing important calls and saving time.

    Wait Time Expectations/Queue Management

    Customers waiting in a queue need to know how long they will be waiting before their request is addressed. An automated answering service can provide wait time expectations for better queue management.

    Simplicity And Precision

    An automated answering service can connect customers directly to the appropriate agent or department by asking them a few simple questions.

    Multiple Routing Options

    Many modern answering services have multiple routing options that reduce customer wait times. This allows customers to bypass the queue and speak directly with a designated agent to address their issues.

    24/7 Customer Service

    An automated answering service allows your business to be available 24/7, providing customers with access to customer service across all time zones.

    Added Sales Opportunity

    Automated answering machines are beneficial for both small business owners and large enterprises to improve and increase sales. Customized answering messages can be created to provide customers with the latest offers and product updates whenever they call.

    Different Sectors That Use Automated Answering Services

    As we mentioned earlier in the article, it doesn’t matter whether you are a small business holder or have a large enterprise, having an automated answering service will help your business grow and flourish.

    Businesses of every stature and size can avail of the benefits that come with automated answering service to save time and cut down on operator costs. Furthermore, these services are perfect for businesses that run 24/7, have limited resources, and/or have international clients.

    Moreover, automated answering services are largely dependent on the type of services businesses offer. Based on the services provided, the following are the places where you can find automated answering services used the most.

    MSME: Medium Small and Micro Enterprises (MSME) are some of the best businesses that prefer automated answering services. Although the volume of phone calls might be less, they can still reap the benefits associated with an answering service

    HVAC Services: HVAC services, such as plumbers, often receive calls outside of standard business hours. This is where having an active service can come in handy. An automated answering service can take down inquiries and essential messages.

    Growing/Transitioning Business: Businesses on the verge of transition or an update too tend to use answering services that are flexible and can adjust to their growing business needs

    Real Estate: Real Estate generally happens out of work and on the field. At this time, real estate professionals need someone in the office to attend to client calls and inquiries. This is where a tailored automated answering service comes in handy

    Medical And Dental Offices: Thanks to strict HIPAA regulations, medical and dental service providers have to adhere to strictly when taking down customer information over the phone. This is where you can customise an answering service as per HIPAA laws to ensure safe and secure client information

    Insurance Companies: Insurance workers, like real estate people, tend to work odd hours to better match their clients’ schedules. Therefore, in such scenarios, even after-hours calls are equally important. Setting up an automated call answering service will help attend to those calls and give potential customers the information they want.

    Spas And Salons: Unlike the good old days, modern-day spas and salons require you to make a prior appointment. Setting up an answering machine and customising it will help customers make that appointment with ease.

    In short, having an automated answering service is a great option for businesses with multiple operations areas. Therefore, if your business operates in different areas, having an answering service is extremely supportive in growing your business.

    Conclusion

    Automated answering services can complement traditional agents at a call centre and help grow your business in many ways. With an automated answering service, you have a digital receptionist available 24/7 to handle all customer inquiries. This has made it even more important for businesses to have an automated answering service in place to ensure that they don’t miss any important calls, even when they are not physically present to answer the phone. With an automated answering service, businesses can ensure that all calls are answered promptly and efficiently, regardless of the time of day or the location of the caller.

    By having an automated answering service, you can improve customer service, increase productivity, and streamline your business communication. It can also help you save on operating costs, time and staff resources, and provide you with a professional digital presence 24/7.

    FAQ

    What is an IVR dialer?

    An IVR Dialer is an automated dialer that dials numbers from a given database and plays IVR (Interactive Voice Response) messages when connected.

    What is an automated answering system?

    An automated answering system allows your contact centre to answer phone calls without a customer service agent on the line. Instead of your team answering calls, an automated phone answering machine uses self-service and advanced automated AI to answer.

    What is the function of an automated voice answering system?

    Interactive voice response is an automated telephone system that combines pre-recorded messages or text-to-speech technology with a dual-tone multi-frequency (DTMF) interface to engage callers, allowing them to provide and access information without a live agent.

  • How to Create a Powerful Customer Experience Strategy?

    A superior customer experience is an investment that can help you earn high customer loyalty and retention. This is why developing a powerful customer experience strategy has become the central goal for most organizations across the globe.

    As per a survey, 44.5% of professionals worldwide consider customer experience as the primary competitive differentiator while 48.5% believe it plays the role of a partial differentiator.

    Hence, customer experience strategy becomes quite a powerful tool to win a competitive advantage for your business. However, with increased digitalization and AI-powered assistants available for help 24X7, customer expectations are increasing every day.

    Keeping your customers satisfied under this scenario can be really difficult, especially for small businesses. Considering this, we decided to analyze the factors that are responsible for creating the most powerful customer experience strategies.

    After thorough research, in this blog, we have brought to you the process of creating a winning customer experience strategy. So without further ado let’s move on to know more.

    What is Customer Experience?
    Why Having a Customer Experience Strategy is Important?
    Are Your Customers Happy with Their Experience?
    Steps to Create a Powerful Customer Experience Strategy
    Tips to Create a Winning Customer Experience Strategy

    Customer Service vs Customer Experience

    What is Customer Experience?

    Share of Professionals Perceiving Customer Experience as a Competitive Differentiator for Organizations
    Share of Professionals Perceiving Customer Experience as a Competitive Differentiator for Organizations

    The customer experience is your buyer’s journey while they are shopping from your brand and the final impression they have of your services. The two primary components that are responsible for creating a customer experience are product and people.

    This means that in the end, your customer will remember your brand only if you serve them a quality product and they receive adequate attention and support from the customer care staff.

    Customers are your most valuable resource for any business. They are not just a source of money but also a medium for growing brand awareness. A loyal customer boosts your revenue in more than one way.

    But today, customers have great power in hand, the power to choose out of countless options available on the internet. Also, the customers are well-informed and educated to make the right choices.

    In this situation, it becomes extremely important to create a remarkable customer experience that lasts with them and they prefer you over other brands every single time.

    A great customer experience can be defined as one where all the needs and expectations of the customer are well taken care of. It should be seamless, memorable, and positive.

    Why Having a Customer Experience Strategy is Important?

    Outcomes for Evolving Customer Experience Strategy for Organizations Worldwide
    Outcomes for Evolving Customer Experience Strategy for Organizations Worldwide

    A customer experience strategy is basically an action plan that takes into account all the aspects of a buyer’s journey. It focuses on creating a positive customer experience right from pre-purchase research to post-purchase follow-up.

    As per a survey conducted by Forbes, around 74% of people buy products based alone on their previous experience with the brand. Moreover, 77% consider customer experience to be as important as product quality.

    This makes having a customer experience strategy very important. It is kind of a roadmap to win the hearts of your customers and also, a reflection of the company’s health.

    Having a well-crafted customer experience strategy would also help your staff, especially the customer care division to understand company expectations while dealing with a customer. This will help them bring their best foot forward while dealing with a situation.

    The success of a customer experience strategy is reflected in the customer feedback as well as your company revenue as happy customers are a great source of brand awareness. Moreover, it results in improved customer retention and reduced churn.

    Are Your Customers Happy with Their Experience?

    Forecast for Global Customer Experience Management Market Size
    Forecast for Global Customer Experience Management Market Size

    This can be a very difficult question. Even if you say yes, the next question is how do you know or can you rate their level of satisfaction? After all only a happy customer can turn into a loyal customer. Although analyzing the customer experience and enhancing customer experience is the job of the customer experience management team but even if you do not have a dedicated team for this purpose, there are simple ways to do that. Using any or all of the tips given below you will be able to understand how well your customer experience strategy is doing.

    • Customer satisfaction surveys: Conducting such surveys on regular basis can give you meaningful insight into the customer’s journey. You can include questions related to different points of their experience. How do they like the project? Or how friendly was the customer support staff? Or even questions like how likely are they to recommend your brand to a friend or some other known person?
      For this, you can use scales like Net Promoter Score (NPS) or track customer satisfaction (CSAT) and ask your customers to rate from 1 to 5. These questions will provide you with plenty of useful data and give a clear picture of how well is your customer experience strategy performing.
    • Rate of customer churn: Customer churn is unavoidable but the rate of churn can be reduced considerably. Looking at the customer churn rate you will be able to avoid reasons that may be responsible for it. Make an analysis of the churn of customers.
      If you are losing a large percentage of customers every month it can really be an issue of concern and there may be a need to look into your customer experience strategy. You can discuss the issue with your team and find out a solution to avoid similar situations in the future.
    • Customer feedback for improvement: The best way to improve is to ask your customers about their expectations. Create forums for your customers where they can place requests for an improved feature or service. Create surveys or community pages where your customers are encouraged to provide their feedback.
      This does not necessarily mean that you follow every piece of advice but, it gives you an idea about the general problems that your customers may be facing. If there are recurring trends, then resolving them is worth your time,       effort, and money.
    • Customer support trends: This is one of the most critical divisions to be taken care of. If the majority of your customers appear to be seeking support regarding similar issues you certainly need to work on them. Review the possible reasons for these issues and come out with practical solutions.
      Also, look at the number of complaints registered every month. Your customer experience strategy can only be considered successful if the number of complaints declines and most of them is marked as resolved.

    All these steps will help you analyze the present rate of satisfaction amongst your customers and bring forward the issues resolving which can help you grow the number of happy customers. Once we know the problems, we can move on to creating a perfect customer experience strategy that understands all the customer needs and ensures generating more happy and loyal customers.


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    Steps to Create a Powerful Customer Experience Strategy

    Spending on Customer Experience Technologies Worldwide
    Spending on Customer Experience Technologies Worldwide

    A great customer experience strategy covers all the touch points across all the channels that your customers move through during their journey of buying a product. It helps you shape the emotions and perceptions of a buyer towards your brand. Below we have listed 5 simple steps that can help you devise a customer experience strategy perfectly suitable and practically applicable for your company.

    1. Clear brand mission: This should be very clear while devising the customer experience strategy. As a brand what do you want to achieve or how do you plan to serve your customers or how do you want your customers to see you in the future?

    All these questions are very important and capable of creating an impression about a certain brand. Therefore, the brand mission should be action-oriented and capable of delivering the impact that you wish to create through your brand.

    A clear brand mission would help you devise a customer experience strategy that supports it to the core. It will decide the way you want to treat your customers as it will decide how they will treat you in return.

    2. Positive employee experience: As per Gallup, a 17% improvement in productivity and a 21% enhancement in profitability were noticed in the companies that gave priority to employee engagement. A happy employee is no doubt a key to a profitable business. Just like the customers, you can use surveys to gauge employee satisfaction levels.

    Take feedback and work towards creating a better work environment and positive employee experience. Prepare your team for future challenges and support them wherever they need it.

    3. Identifying and locating customers: Not everyone in the world can be your customer. You have to identify the target audience for your business and find where they are so you can approach them. Knowing your target audience will further let you shape your customer experience strategy as per their expectations and requirements.

    You can use an omnichannel approach to create brand awareness amongst these customers but make sure not to spam them. Then check their response and decide your future strategy accordingly.

    4. Features to support your promise: When you offer a product to your customers you are actually making a promise to them. This promise can be as simple as this attire would make you look stylish or as tough as a five-year guaranty card.

    Irrespective of what you offer as a brand, you have the promise to fulfil. Make sure you find ways to do that. If the idea is comfort, add features that make your product more comfortable. No matter how small or big changes you make but while doing so, you are actually establishing yourself as a trustworthy brand in the eyes of your customers.

    5. Build your tech support: With the advent of technology nothing can be a better idea. You can use AI support or various other tools available to help you generate a better customer experience. Also, whether or not you are running an online business today, sooner or later you will have to go online with your products and you will need a tech support team for that.

    So it is better to stay future-ready. Moreover, these tools help you create a more personalized experience for your customers. They respond even when your employees don’t and also, do not forget any of their responsibilities.


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    Tips to Create a Winning Customer Experience Strategy

    When your customer experience strategy is ready here are a few bonus tips to keep it updated and create a winning experience with every customer.

    • Understand your customer: You can only provide valuable services to your customer when you understand their needs. You can create buyer personas for this purpose that will help you meet their expectations. This way you can develop a strategy that keeps your customer engaged.
    • Real-time assistance: The world is moving fast and you cannot make your customers wait for your response. Use tools or chatbots to ensure that your customers receive real-time assistance. Also, do not forget to ask for feedback on assistance.
    • Customer loyalty program: Offer special rewards to your regular customers, and make them feel special. This will help you create a personal bond with them and create a superior customer experience.
    • Train your customer service team: This is not a once-after joining but a regular process. Help them work on their communication skills while dealing with customers. This will also help you know about the problems faced by your employees while dealing with the customers and you can work together to find a solution.
    • Track the reviews: This is an extremely important tip. In this world of social media, words spread faster than they are said. Keep track of the reviews provided for your brand on any social media or review site. Respond to them quickly and resolve their issues as soon as possible. Remember even one review can make or break your image and it might take you years to get rid of it.

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    Conclusion

    A strong customer experience strategy can influence how customers view your company. You can increase both your company’s revenue and retention with its assistance. In light of this, developing a strong customer experience plan aids in improving high customer loyalty and reach.

    FAQs

    What is customer experience?

    The customer experience is your buyer’s journey while they are shopping from your brand and the final impression they have of your services.

    How can I analyze the success of the customer experience strategy?

    One can analyze the success of customer experience strategy in the following ways:

    • Customer satisfaction surveys
    • Rate of customer churn
    • Customer feedback
    • Customer support trends

    How to create a powerful customer experience strategy?

    The steps to create a powerful customer experience strategy are:

    • Clear brand mission
    • Positive employee experience
    • Identifying and locating customers
    • Features to support your promise
    • Build your tech support